As 2023 is winding to a close, I’ll remind you that this episode is our final one before a holiday break at the end of the year. We will be back every Wednesday in 2024 with new episodes packed full of strategies, tools, and resources for coaches and leaders. We wish each listener the very happiest of holidays and much joy during this special season! Be kind to yourself and enjoy time with the special people in your life! Today’s special episode is an interview with a valued friend and colleague. I’ve been able to serve as his instructor in coach training, and I’ve been privileged to work very closely with him for the past 18 months. Tom Burland is a seasoned professional with over 45 years of experience in building high-performing teams that drive impactful results. Throughout his career, Tom has held various leadership positions in all aspects of sales. One of his top passions is employee engagement and fostering emotional commitment in teams and organizations. He believes that these factors are crucial for organizational success and personal growth, so he developed and implemented his program within his organization. Serving as a trusted advisor and partner for organizations looking to elevate their performance through a coaching culture, Tom has positioned himself as the go-to expert on creating empowered, energetic, dynamic organizations through the power of coaching. I’m thrilled to introduce Tom to our listeners today!Tom Burland’s Bio:Tom Burland is a seasoned professional with over 45 years of experience in building high-performing teams that drive impactful results. Throughout his career, Tom has held various leadership positions in sales, including direct sales teams, indirect channels, and overseeing sales enablement efforts.One of Tom's passions is employee engagement, adoption, and emotional commitment. He believes that these factors are crucial for both organizational success and personal growth. Recognizing the lack of understanding and training in this area, Tom has dedicated himself to educating managers on how to cultivate these qualities in their team members.14 years ago, Tom embarked on a coaching journey that initially focused on Deal Coaching within a sales methodology. This thrilling role involved collaborating with senior managers to coach them on effectively implementing the methodology in deals ranging from $50 million to $500 million.Tom firmly believes that driving a coaching culture within any organization requires several critical elements. First and foremost, executive support and investment are essential to create a foundation for success. Additionally, leadership must actively engage in the coaching process. Having a core team of professionally trained coaches is crucial, along with a trusted partner to train front-line to senior managers in effective coaching techniques. A structured support system, which includes mentor coaches, observation, and systemic capture of coaching, is also necessary. Finally, measurement through employee surveys and performance evaluations allows for ongoing improvement and accountability.With his extensive experience and deep understanding of coaching and team dynamics, Tom Burland is a trusted advisor and partner for organizations looking to elevate their performance through a coaching culture. His expertise and passion for driving transformative results make him a sought-after resource in the industry.Show Highlights:How Tom cultivated his vision of changing organizations through coachingWhy Tom focused on employee engagement and emotional commitment as the top two factors in bringing transformation in organizationsHow Tom was impacted by several mentors, advisors, and leaders on his journey to becoming a coachHow Tom and his team developed and implemented his coaching program in the middle of “The Great Resignation” by...

What is the best way to connect with your audience? It all comes down to video! If you are not using live stream videos as part of your marketing strategy, you are losing out on massive opportunities. Join us in today’s show to find out why video is the best way to quickly and effectively engage with your audience.Tanya Smith is a premier video coach, savvy business strategist, and the host of Stream Like A Boss TV. She is one of the most sought-after speakers on content marketing, known for her soothing voice and magnetic presence, and she understands what entrepreneurs need to do to drive business engagement. Tanya’s weekly live stream show, Stream Like A Boss (8 pm Eastern on Thursdays), is where she offers strategies and tools to help entrepreneurs attract people into their world and engage them. In today’s show, Tanya covers common objections about live stream content and techniques for diversifying video content to attract your audience and turn them into engaged clients. Tanya first joined us for Episode 24, Social Media Marketing, and I’m thrilled to welcome her back to the show to share more of her expertise. Show Highlights:Why live streaming is vitally important to humanize your brand and create a genuine connectionHow to determine what your live stream content should be (Don’t be afraid to experiment!)Tanya’s Five E’s about the purpose of live stream video: educate, encourage, elevate, entertain, and evoke emotionHow to diversity your content on different platforms according to your target audienceThe most common objections about using live video–and how to overcome themTanya’s advice about using Facebook, Instagram, and LinkedIn for live video—and why using a third-party video service provider is easier than you might thinkTanya’s tips and takeaways about getting started with live streaming with consistency, commitment, and why your interactions are the key to engaging with your audienceResources:Connect with Tanya Smith: Website, Facebook, Instagram, LinkedIn, YouTube, and Stream Like A Boss TV *Catch Tanya’s first appearance on Episode 24 (Social Media Marketing) of the STaR Coach Show!Visit the STaR Coach Show YouTube Channel!Need CCUs? Explore The Essence of Mastery Summit and receive $110 off by using “Meg” as your VIP code. Explore past episodes and other resources at www.STaRcoachshow.com.  Explore the STaR Coach Community and see what’s available there for you!