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Sean Callanan aka @seancallanan
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Olympic Media Triumphs, NWSL’s Growing Investor Appeal and Premier League’s new media business
Sports Geek Rapid Rundown is curated by Sports Geek Reads - Olympic Media Triumphs, NWSL’s Growing Investor Appeal and Premier League’s new media business. Subscribe at https://sportsgeekhq.com/rapidrundown
02:1824/11/2024
YouTube dominates podcasts, next generation of AFL commentators and Coca-Cola AI ads
Sports Geek Rapid Rundown is curated by Sports Geek Reads - YouTube dominates podcasts, next generation of AFL commentators and Coca-Cola AI ads You can subscribe to Sports Geek Rapid Rundown at https://sportsgeekhq.com/rapidrundown
02:2121/11/2024
Facebook advertising in ticketing, Steve DeLay
In this Sports Geek Throwback episode, Sean Callanan interviews Steve DeLay. They discussed how Facebook advertising has changed the ticket sales game. Show notes - https://sportsgeekhq.com/facebook-advertising-in-ticketing-steve-delay
05:5620/11/2024
Arsenal stadium upgrade, NFL X portal and Perplexity powered shopping
Sports Geek Rapid Rundown is curated by Sports Geek Reads - Arsenal stadium upgrade, NFL X portal and Perplexity powered shopping. You can subscribe to Sports Geek Rapid Rundown at https://sportsgeekhq.com/rapidrundown
02:0419/11/2024
Navigating Sports Marketing Dynamics - Josh Marton, PGA of Australia
In this Sports Geek interview, Josh Marton shares insights on sports marketing and communications evolution across his career in agency, broadcast, cricket and now Golf. Show notes - https://sportsgeekhq.com/josh-marton-pga-of-australia/
53:2819/11/2024
Gold Coast Suns’ rebrand, Netflix sports hype and Ryder Cup tickets sell out
Curated by Sports Geek Reads - Gold Coast Suns’ rebrand, Netflix sports hype and Ryder Cup tickets sell out, available at https://reads.sportsgeekhq.com
02:4017/11/2024
Caitlin Clark at LPGA, Bluesky surges and OpenAI agents
Curated by Sports Geek Reads - Caitlin Clark at LPGA, Bluesky surges and OpenAI agents, available at https://reads.sportsgeekhq.com
01:4715/11/2024
Growth and attracting new fans, Darren Birch
In this Sports Geek Throwback episode, Sean Callanan interviews Darren Birch They discussed the importance of growth and attracting new fans. Show notes - https://sportsgeekhq.com/growth-and-attracting-new-fans-darren-birch
06:4413/11/2024
NBA Cup viewership, sports documentaries and AI in Health
Curated by Sports Geek Reads - NBA Cup viewership, sports documentaries and AI in Health, available at https://reads.sportsgeekhq.com
02:2013/11/2024
Innovation in Sports Venues - David Jones, AEG
In episode 400 Sports Geek David Jones of AEG discusses enhancing fan engagement through innovative technology and data strategies. Show notes - https://sportsgeekhq.com/david-jones-aeg/
58:2112/11/2024
Sleep is key for better health, Steve Reese
In this Sports Geek Throwback episode, Sean Callanan interviews Steve Reese. They discussed why sleep is key for better health. Show notes - https://sportsgeekhq.com/sleep-is-key-for-better-health-steve-reese
06:1406/11/2024
Driving commercial outcomes in sport - Ned Negus, A-Leagues
Ned Negus shares insights on youth development, sponsorship strategies, and the transformation of football in Australia in this Sports Geek interview. Show notes - https://sportsgeekhq.com/ned-negus-a-leagues/
56:1105/11/2024
Connecting with peers globally, Greg Oakford
In this Sports Geek Throwback episode, Sean Callanan interviews Greg Oakford. They discussed connecting and learning with peers globally. Show notes - https://sportsgeekhq.com/connecting-with-peers-globally-greg-oakford
04:5130/10/2024
Partnerships with purpose - Mya Doelling, IOC
In this Sports Geek interview with Sean Callanan, Mya Doelling from the International Olympic Committee (IOC) chats about the evolution of purpose-led partnerships in sports. Mya discusses the IOC's shift towards sustainability-focused sponsorships, the success of initiatives like the Olympic Village Nursery, and the future of sports partnerships emphasizing authenticity and social impact. Show notes - https://sportsgeekhq.com/mya-doelling-ioc/
45:2229/10/2024
Digital and Technology as problem solvers, Eric SanInocencio
In this Sports Geek Throwback episode, Sean Callanan interviews Eric SanInocencio from the ACC and now at the Perfect Game. They discussed digital and technology as problem solvers. Show notes - https://sportsgeekhq.com/digital-and-technology-as-problem-solvers-eric-saninocencio
06:3223/10/2024
USGA's Ticketing Evolution: Balancing tradition with modern fan demands - Dan McBride, USGA
In this Sports Geek interview with Sean Callanan, Dan McBride from USGA chats about the evolution of ticketing and fan engagement in golf. McBride discusses leveraging data for effective ticketing strategies, implementing innovative models like flex memberships, and enhancing the overall fan experience at USGA events. Show notes - https://sportsgeekhq.com/dan-mcbride-usga/
53:5922/10/2024
Engaging fans in new ways, Brian Costello
In this Sports Geek Throwback episode, Sean Callanan interviews Brian Costello from Portland Timbers. They discussed Engaging fans in new ways. Show notes - https://sportsgeekhq.com/engaging-fans-in-new-ways-brian-costello
04:2717/10/2024
The Power of Storytelling in Sports - Barbara Maningat, LA Galaxy
In this Sports Geek interview with Sean Callanan, Barbara Maningat from LA Galaxy chats about the power of video storytelling in sports, managing high-performance creative teams, and leveraging digital platforms to enhance fan engagement. Show notes - https://sportsgeekhq.com/barbara-maningat-la-galaxy/
52:2015/10/2024
Building and identifying customers, Jeremy Butler
In this Sports Geek Throwback episode, Sean Callanan interviews Jeremy Butler who was at the Sale Sharks Rugby Club when the episode was recorded. They discussed building and identifying customers. Show notes - https://sportsgeekhq.com/building-and-identifying-customers-jeremy-butler
06:3709/10/2024
Tech Meets Fandom: Evolving Sports Apps - Jon Wolf , MLSE
In this Sports Geek interview with Sean Callanan, Jon Wolf from MLSE chats about app development for sports teams, fan engagement strategies, and the future of AI in sports technology. Show notes - https://sportsgeekhq.com/jon-wolf-mlse/
56:5708/10/2024
Sustaining fan base on and off court, Damion Chatmon
In this Sports Geek Throwback episode, Sean Callanan interviews Damion Chatmon, who was at the Cleveland Cavaliers when the episode was recorded. They discussed sustaining fan base on and off court. Show notes - https://sportsgeekhq.com/podcast/throwback/sustaining-fan-base-on-and-off-court-damion-chatmon
04:5302/10/2024
Game, Set, Match: Sweating the small stuff in social - Reshina Warren, WTA
In this Sports Geek interview with Sean Callanan, Reshina Warren from the Women's Tennis Association chats about importance of sweating the small stuff to maximise social media efforts, audience engagement, and leveraging social media to grow women's tennis globally. Show notes - https://sportsgeekhq.com/podcast/reshina-warren-womens-tennis-association
01:09:3801/10/2024
Content strands for digital revenue, Jayne Bussman-Wise
In this Sports Geek Throwback episode, Sean Callanan interviews Jayne Bussman-Wise, who was at NY Red Bulls when the episode was recorded. They discussed importance of content strands. Show notes - https://sportsgeekhq.com/podcast/throwback/content-strands-for-digital-revenue-jayne-bussman-wise
06:1825/09/2024
Behind the Scenes: Writing Angeball - Vince Rugari
In this Sports Geek interview with Sean Callanan, Vince Rugari chats about his journey in sports journalism, the changing landscape of football in Australia, and his book AngeBall on Ange Postecoglou's career. Show notes - https://sportsgeekhq.com/podcast/vince-rugari-angeball/
54:3924/09/2024
Sponsorship and Digital, J.W. Cannon
In this Sports Geek Throwback episode, Sean Callanan interviews J.W. Cannon who was at the UPS when the interview was recorded. They discussed Sponsorship and Digital. Show notes - https://sportsgeekhq.com/podcast/throwback/sponsorship-and-digital-j-w-cannon/
07:1818/09/2024
Connecting Netball Communities - Hannah Warren, Netball Australia
In this Sports Geek interview with Sean Callanan, Hannah Warren of Netball Australia discussed brand strategy, storytelling, and the importance of connecting to grassroots communities. Show notes - https://sportsgeekhq.com/podcast/hannah-warren-netball-australia/
54:4817/09/2024
Building a fan base, Colin Kelly
In this Sports Geek Throwback episode, Sean Callanan interviews Colin Kelly of LAFC. They discussed challenges of building a fan base. Show notes - https://sportsgeekhq.com/podcast/throwback/building-a-fan-base-colin-kelly
05:4311/09/2024
Building Brand in a Competitive Sports Market - Jerome Elenez, FC Dallas
In this Sports Geek interview with Sean Callanan, Jerome Elenez from FC Dallas chats about innovative marketing strategies, the impact of partnerships, and preparing for the 2026 FIFA World Cup. Show notes - https://sportsgeekhq.com/podcast/jerome-elenez-fc-dallas/
49:4510/09/2024
Targeting fans from different generations, Steve Conley
In this Sports Geek Throwback episode, Sean Callanan interviews Steve Conley, who was at the Boston Red Sox when the episode was recorded. They discussed targeting different types of fans. Show notes - https://sportsgeekhq.com/podcast/throwback/targeting-fans-from-different-generations-steve-conley
06:1504/09/2024
Creating meaningful partnerships that deliver - Ben Hirschfeld, Cricket NSW
In this Sports Geek interview with Sean Callanan, Ben Hirschfeld from Cricket NSW chats about engaging fans, leveraging sponsorships, and the importance of data-driven strategies in sports partnerships. Show notes - https://sportsgeekhq.com/podcast/ben-hirschfeld-cricket-new-south-wales
37:2303/09/2024
How media has changed, Marina Go
In this Sports Geek Throwback episode, Sean Callanan interviews Marina Go who was at Netball Australia. They discussed changes in media landscape. Show notes - https://sportsgeekhq.com/podcast/throwback/how-media-has-changed-marina-go
07:0028/08/2024
Connected fan experiences for success - Patrick Hooper, San Jose Sharks
In this Sports Geek interview with Sean Callanan, Patrick Hooper of San Jose Sharks chats about delivering personalised experiences, leveraging technology, and the importance of customer-centric approaches in sports. Show notes - https://sportsgeekhq.com/podcast/patrick-hooper-san-jose-sharks/
01:00:2227/08/2024
Technology demand in stadiums, Brad Mayne
In this Sports Geek Throwback episode, Sean Callanan interviews Brad Mayne from MetLife Stadium. They discussed technology demand on stadiums. Show notes - https://sportsgeekhq.com/podcast/throwback/technology-demand-on-stadiums-brad-mayne
06:5821/08/2024
Building a brand that connects - Stephanie Rogers, Vegas Golden Knights
In this Sports Geek interview with Sean Callanan, Stephanie Rogers from Vegas Golden Knights chats about leveraging technology for fan engagement, community involvement and why Vegas is a great city for sports. Show notes - https://sportsgeekhq.com/podcast/stephanie-rogers-vegas-golden-knights
54:0820/08/2024
Importance of first 10 seconds in videos, James Royer
In this Sports Geek Throwback episode, Sean Callanan interviews James Royer who was at the KC Chiefs, and now Founder of Standard 54. They discussed importance of the first 10 seconds in videos. Show notes - https://sportsgeekhq.com/podcast/throwback/importance-of-first-10-seconds-in-videos-james-royer
06:0714/08/2024
Leveraging data and email to engage fans - Dani Brown, OKC Thunder
In this Sports Geek interview with Sean Callanan, Dani Brown from OKC Thunder chats about leveraging data and email marketing to engage fans, and the importance of networking and supporting women in sports. Show notes - https://sportsgeekhq.com/podcast/dani-brown-okc-thunder/
49:2113/08/2024
Managing a team with a global fan base, David Barton-Ginger
In this Sports Geek Throwback episode, Sean Callanan interviews David Barton-Ginger from NZ Rugby and now Hubspot CRM Gold Partner and implementation specialist at Openside Digital. They discussed Managing a team with a global fan base while staying connected to local fans. Show notes - https://sportsgeekhq.com/podcast/throwback/managing-a-team-with-a-global-fan-base-david-barton-ginger
08:3808/08/2024
Replay - From Grassroots to Boomers & Opals - Matt Scriven, Basketball Australia
Replay - Basketball Australia CEO, Matt Scriven discusses the importance of building a strong foundation at the grassroots level, creating brand awareness for national teams - Boomers and Opals and his understanding the ever-evolving media landscape from his career at Channel Nine. Show notes - https://sportsgeekhq.com/podcast/matt-scriven-basketball-australia/
44:4206/08/2024
Importance of data for partners and sponsors, Jesper Søegaard
In this Sports Geek Throwback episode, Sean Callanan interviews Jesper Søegaard, who was at the Dansk Boldspil-Union, and now Retail Development Director at Lobyco. They discussed importance of data for partners and sponsors. Show notes - https://sportsgeekhq.com/podcast/throwback/importance-of-data-for-partners-and-sponsors-jesper-soegaard
09:0431/07/2024
Always Open to Growth Opportunities, - David Stevenson, NBL
In this Sports Geek CEO series interview with Sean Callanan, David Stevenson talks about solving complex problems and growth strategies for NBL and WNBL. Show notes - https://sportsgeekhq.com/podcast/david-stevenson-nbl/
53:1730/07/2024
Communication and segmentation in membership, Tanya Gallina
In this Sports Geek Throwback episode, Sean Callanan interviews Tanya Gallina, who was at the Hawthorn FC, and now at MCG. They discussed Communication and segmentation in membership. Show notes - https://sportsgeekhq.com/podcast/throwback/communication-and-segmentation-in-membership-tanya-gallina
05:3324/07/2024
Participation, Leadership and Visibility - Sarah Styles, Victorian Government
In this Sports Geek interview with Sean Callanan, Sarah Styles from the Victorian Government discusses growth in women's sports and how the Change Our Game program will help that growth. Show notes - https://sportsgeekhq.com/podcast/sarah-styles-victorian-government/
01:03:5323/07/2024
The role of digital in fan experience, Craig Neeb
In this Sports Geek Throwback episode, Sean Callanan interviews Craig Neeb who was at NASCAR when the episode was recorded. They discussed the role of digital in fan experience. Show notes - https://sportsgeekhq.com/podcast/throwback/the-role-of-digital-in-fan-experience-craig-neeb
06:1417/07/2024
Enhancing fan experience through redevelopment- Scott Fitzgerald, Marvel Stadium
In this Sports Geek interview with Sean Callanan, Scott Fitzgerald from Marvel Stadium discusses the importance of fan experience in recent redevelopment and the stadium's adaptability for diverse events. Show notes - https://sportsgeekhq.com/podcast/scott-fitzgerald-marvel-stadium/
56:1816/07/2024
Importance of grassroots in Sports, Dino DiPierdomenico
In this Sports Geek Throwback episode, Sean Callanan interviews Dino DiPierdomenico. They discussed Importance of kids playing sports and how teams can commercialise grassroots. Show notes - https://sportsgeekhq.com/podcast/throwback/importance-of-grassroots-in-sports-dino-dipierdomenico
04:4310/07/2024
Building NFL fandom Down Under - Charlotte Offord, NFL
In this Sports Geek interview with Sean Callanan, Charlotte Offord from NFL discusses the growth, strategies, and challenges of promoting NFL across Australia and New Zealand. Sean shares insights from growing @NFLAUNZ social accounts. Show notes - https://sportsgeekhq.com/podcast/charlotte-offord-nfl/
54:3709/07/2024
Netball New Zealand's future strategy, Jennie Wyllie
In this Sports Geek Throwback episode, Sean Callanan interviews Jennie Wyllie of Netball NZ. They discussed Netball NZ's future strategy and what other sports can learn from it. Show notes - https://sportsgeekhq.com/podcast/throwback/netball-nzs-future-strategy-jennie-wyllie
05:5803/07/2024
Club, Community and Connection - Jason Sourasis, Western United FC
In this Sports Geek interview with Sean Callanan, Jason Sourasis from Western United FC discusses building a sports franchise, the importance of training facilities, and engaging with local communities. Show notes - https://sportsgeekhq.com/podcast/jason-sourasis-western-united-fc/
36:0302/07/2024
Stadium connectivity and Fan Experience, Greg Sleigh
In this Sports Geek Throwback episode, Sean Callanan interviews Greg Sleigh, who was at the ANZ Stadium, and now General Manager, Commercial at Optus Stadium. They discussed connectivity of stadium and how it plays its part in the event experience. Show notes - https://sportsgeekhq.com/podcast/throwback/stadium-connectivity-and-fan-experience-greg-sleigh
07:2026/06/2024
Replay – David Michael on Delivering a World-Class Games Experience
Sports Geek Replay from SEAT Salt Lake City. Sean Callanan and David Michael from LA28 on Delivering a World-Class Games Experience. Show notes - https://sportsgeekhq.com/podcast/david-michael-la28/
49:2325/06/2024