Sign in
Education
Business
Smashing the Plateau
Launched in 2014, Smashing the Plateau shares weekly stories, strategies and ideas to help consultants, coaches and small business owners build success as entrepreneurs following long careers as high-achieving employees.
We believe you should be able to take control over your career destiny, do what you love, what you’re competent at doing, and get paid what you’re worth, consistently.
We are committed to the success of expertise-based businesses.
Ready to go even deeper?
The Smashing the Plateau Community uses a structured, supportive process to implement the kinds of strategies we discuss in this podcast. It is a community that is built to be a safe, caring place, where inclusive, direct, active and empowering conversations are welcome.
If you want to get your consulting, coaching or small business to grow, on your own terms, so that you can deliver great results to your ideal clients, while supporting the lifestyle you want, and you don’t want to do it alone, apply to become a member of the Smashing the Plateau Community.
Learn more at https://smashingtheplateau.com.
How To Generate Revenue With Online Marketing Featuring Ahsan Karim
Ahsan Karim is a business strategist and founder of Light Vision Group. His company helps businesses generate more revenue with online marketing.In today’s episode of Smashing the Plateau, Ahsan shares his insightful journey from the corporate world to entrepreneurship. With a focus on helping businesses amplify their online presence, Ahsan highlights the importance of community, coaching, and strategic online marketing for entrepreneurs.Ahsan and I discuss:Making the pivot from it to business coaching [00:02:52]The first entrepreneurial steps and valuing exchanges [00:04:33]Building light vision group and mastering digital marketing [00:08:08]Identifying the ideal client for online success [00:09:40]Expanding reach: local success stories to global visions [00:12:28]Unique global insights through personal journey and connections [00:13:26]Creating collaborative and customized coaching curriculums [00:16:15]The power of community in entrepreneurship [00:18:56]Upcoming projects to help entrepreneurs enhance their online presence [00:21:10]Learn more about Ahsan at https://lightvisiongroup.com/.Thank you to our sponsor: The Smashing the Plateau Community
24:3904/12/2023
How To Build Your Own Strategy For Launching And Scaling Exponential Business Growth Featuring Geoffrey Kent
Geoffrey Kent is an esteemed educator, coach, entrepreneur, and the brain behind Think Big with Geoffrey Kent. With an impressive entrepreneurial trajectory spanning over half a century, Geoffrey has crafted a robust methodology that empowers entrepreneurs to devise their personalized strategies to initiate, responsibly escalate, and successfully exit their businesses. Geoffrey, a Wharton School of Business MBA holder with a focus on Entrepreneurial Management, has also shared his expertise at Lincoln University and carried out more than 20 entrepreneurial initiatives in the past five decades.In today's episode of Smashing the Plateau, you will learn how Geoffrey Kent built his entrepreneurial university online and share his insights on creating generational wealth. Geoffrey and David discuss:Geoffrey's journey to entrepreneurship and the creation of his course [00:17:55]The importance of narrating your course and turning it into a book [00:23:45]The platform Geoffrey made to teach entrepreneurs online [00:23:55]Geoffrey's focus on Alignable as a platform for teaching [00:24:10]The creation of Entrepreneur University on Alignable [00:24:20]The unconventional approach of Entrepreneur University on Alignable [00:24:45]How to get more information about Geoffrey's work [00:25:00]Geoffrey's presence on various platforms for disseminating daily content [00:25:25]Learn more about Geoffrey at www.thinkbigwithgeoffreykent.com, and search "Think Big with Geoffrey Kent" on LinkedIn, Facebook, Instagram, Twitter, Quora, Alignable, and YouTube.Thank you to our sponsor: The Smashing the Plateau Community
27:0527/11/2023
How To Integrate Ai With Human Connection For Effective Communication Featuring Jürgen Strauss
Dr. Jürgen Strauss, the founder of Innovabiz, is globally celebrated as a human-centered podcasting coach. He guides high achievers in leveraging podcasting for business growth. Having produced over 590 InnovaBuzz Podcast episodes, his expertise resides at the intersection of technology, human behavior, and marketing. He utilizes his years of experience in both the corporate and small business sectors to cultivate deep connections, thus broadening the professional networks of high-impact individuals. He expertly integrates generative AI, such as ChatGPT, with human connection to enhance effective communication. Beyond his professional pursuits, he is a passionate photographer, speaker, and cyclist.In today's episode of Smashing the Plateau, you will learn how to pivot according to your audience's needs, the significance of asking the right questions, and how to utilize AI tools for more human-like interactions.Jürgen and I discuss:The importance of audience understanding and quick adaptation [00:13:50]How Jurgen pivoted his business approach [00:14:00]Jurgen's methods of understanding the market [00:14:30]The art of asking meaningful questions [00:14:40]The concept of assistance versus help [00:15:00]How to identify gaps and contribute effectively [00:15:30]Jurgen's dream for Flywheel Nation [00:19:10]The benefits of being in a community [00:20:00]Jurgen's definition of community [00:21:40]The application of ChatGPT in business [00:22:10]How to leverage AI tools for human connection [00:23:35]Learn more about Jurgen at www.innovabiz.co and more about his community at www.innovabiz.co/flywheel.Thank you to our sponsor: The Smashing the Plateau Community
27:4120/11/2023
How To Make Work More Productive, Valuable, Meaningful, And Impactful Featuring Thomas Bertels
Thomas Bertels is a management consultant and business transformation expert. He has more than 25 years’ experience helping companies across a range of industries, from start-ups to Fortune 5, transform how work gets done. Thinkers360 has recognized Thomas as a Top 50 Thought Leader on the Future of Work and Design Thinking. He has written several books and numerous articles on work design, process improvement, business transformation, and organizational learning. His latest book is ‘Fixing Work: Designing Jobs Employees Love’ ( Greenleaf Book Group). He is also the host of the Work Matters podcast, where he explores in conversations with thought leaders and executives what leaders can do to fix work.In this episode of Smashing the Plateau, you will learn how to make work more productive, valuable, meaningful, and impactful.Thomas and I discuss:Thomas's journey in consulting and his transformation towards innovative work design [00:17]How the evolution of publishing affected his process of authoring "Fixing Work" [02:25]The prevalent challenges of being a thought leader in today's ever-evolving landscape [06:01]A deep-dive into the emerging models of consulting, focusing on productization and a client-focused approach [09:31]The principles and practical components of his work design framework [12:02]The significance and role of community in consulting [18:10]Learn more about Thomas Bertels at:Homepage www.purpose.works Book Site www.fixing-work.com Newsletter purposeworks.substack.com Diagnostic www.mymojo.works Podcast https://www.youtube.com/@WorkMatterspodcast LinkedIn: https://www.linkedin.com/in/thomasbertels/ https://www.linkedin.com/company/purpose-works-consulting/Thank you to our sponsor:The Smashing the Plateau Community
25:1113/11/2023
How To Make Critical Decisions and Understand The Importance Of Inner Resourcefulness Featuring Namita Purohit
Namita Purohit left a promising career at Microsoft and embarked on her journey as an entrepreneur, fueled by her deep-rooted belief in Eastern Wisdom. She champions the idea of cultivating inner resourcefulness and emphasizes the importance of community in both personal and professional development.In today's episode of Smashing the Plateau, you will learn how to make critical decisions, understand the importance of inner resourcefulness, and the crucial role communities play in our lives.Namita and I discuss:Namita's transition from Microsoft to entrepreneurship [00:12:29]The significance of decision-making and freedom [00:14:53]The concept of inner resourcefulness [00:20:35]Valuing personal pleasure and priorities over societal pressure [00:19:30]The role of communities in our lives [00:26:40]Namita's coaching brand EASE, focusing on emotional awareness, spirituality, and excellence [00:27:30]Learn more about Namita at https://www.namitapurohit.comThank you to our sponsor: The Smashing the Plateau Community
26:4306/11/2023
The Importance of Structure and Accountability in Establishing And Growing Your Own Business Featuring Sara Murray
Sara Murray is an advisor, consultant, and speaker working with leaders and sales teams to unlock the untapped potential in their prospecting and business development efforts. With a focus on construction, real estate, hospitality, design, and technology industries, Sara empowers professionals to enhance their communication skills, approach prospecting creatively, and effectively address business needs rather than simply push products.As the host of the popular podcast "Prospecting on Purpose," Sara provides a valuable platform for discussions on prospecting, sales, business strategies, and mindset, leaving listeners with tangible takeaways and increased confidence.In today's episode of Smashing the Plateau, you'll learn about the importance of structure and accountability in establishing and growing your own business. Sara offers practical advice and tangible methods for achieving your sales goals and creating a successful business model.Sara and I discuss:The transition from corporate life to entrepreneurship [02:04]The process of establishing structure in your business [04:15]Decision-making in terms of which business model to pursue [07:51]The role of workshops in growing a business [10:37]Practical ways of developing business sales [14:12]The benefits of using a podcast as a resource [16:19]Navigating challenges in entrepreneurship [20:41]Strategies for personal and business growth [23:14]Resource availability and how to get in touch with Sara [25:55]Learn more about Sara at connect.saramurray.com and follow her on LinkedIn. You can also access her podcast, Prospecting on Purpose, on YouTube and all significant platforms where podcasts are available.Thank you to our sponsor: The Smashing the Plateau Community
28:2730/10/2023
How To Balance Life And Work While Increasing Productivity And Achieving Business Success Featuring Marcey Rader
Marcey Rader believes health powers productivity. As the founder of RaderCo, she helps corporate refugees banish burnout through practical tools and sustainable habits.Marcey is a multi-certified health and productivity expert, a digital wellness practitioner, three-time author, has spoken on five continents, and is part of the 1% of speakers worldwide with the distinguished Certified Speaking Professional® designation. In today's episode of Smashing the Plateau, Marcey shares her wealth of knowledge on how to bring balance into your life and work while skyrocketing your productivity and achieving success in your business.Marcey and I discuss:How Marcey transitioned from being the primary earner in her family to becoming an entrepreneur [02:15]The importance of a coach and a mastermind group in her business journey [04:22]Dealing with the corporate mindset and the challenges it presents when starting your own business [09:02]Techniques for placing value on your services [14:11]Marcey's insights on the importance of a carefully curated group in leadership roles [19:30]Learn more about Marcey www.helloraderco.com and www.marceyrader.com.Thank you to our sponsor: The Smashing the Plateau Community
25:4123/10/2023
Learn About Marketing And Sales Techniques For Deliverable Results Featuring Lois Creamer
Lois Creamer works with speakers, consultants, and experts who want to book more business, make more money and fully monetize their message. In today's episode of Smashing the Plateau, you will learn about marketing and sales techniques for deliverable results, the significance of leveraging relationships and databases for revenue, the advantages of self-publication, and the joy of leading a successful membership community.Lois and I discuss:Lois's journey in developing her sales skills and the importance of selling one's unique expertise [02:30]The uniqueness of each person's expertise delivery and how to leverage others' expertise [06:10]The value of databases as a strategic business asset and why it's essential to take it seriously [09:17]Lois's self-publication journey and reasons for choosing self-publication over traditional publishing [13:21]The joy, value, and structure of Lois's membership community [26:05]Learn more about Lois Creamer at bookmorebusiness.com. Sign up for her blog and receive a free eBook on how to sell a speech.Thank you to our sponsor: The Smashing the Plateau Community
29:3716/10/2023
How To Build A Successful Online Business, Find The Right Niche, And Grow Your Digital Entrepreneurship Journey With Smart Actionable Steps Featuring Scott Brenner
Scott Brenner is a seasoned digital entrepreneur and the strategic brain behind Online Business From Scratch, a business that guides aspiring entrepreneurs to launch successful online businesses. Brenner, who has decades of online business and technical experience, firmly believes in imparting actionable strategies for the fruition of those ideas.In today's episode of Smashing the Plateau, you will learn how to build a successful online business, find the right niche, and grow your digital entrepreneurship journey with smart actionable steps.Scott and David discuss:What led Scott Brenner to become an entrepreneur [00:02:48]How Scott found his niche in online business coaching [00:06:32]The relevance of building a profitable business model [00:08:11]Why choosing the right audience is crucial in entrepreneurship [00:09:21]The significance of validating business ideas [00:12:15]How Scott delivers value to his clients [00:14:02]Navigating the entrepreneurial journey with communities [00:17:01]Scott's approach to creating interactive business courses [00:19:45]Scott's free ebook and a special offer for Smashing the Plateau audience [00:23:32]Learn more about Scott at https://14steps.online/.Thank you to our sponsor:The Smashing the Plateau Community
26:0209/10/2023
How to Be Viewed on Linkedin as a Resource Providing High-Quality, Consistent Ideas to Your Audience Featuring Annie Franceschi
Annie Franceschi is a leading branding expert, professional speaker, and founder of Greatest Story Creative. After working for Disney and becoming a "branding super sleuth", she is now devoted to helping savvy entrepreneurs tell their story.In today's episode of Smashing the Plateau, you will learn how leaving your corporate career and focusing on what you're best at can result in significant business growth.Annie and David discuss:Annie's journey from a corporate career at Disney to becoming an entrepreneur [02:13]How Annie found her niche in business branding [05:46]The benefits of having repeatable processes in your business [08:34]The importance of support from like-minded entrepreneurs [11:12]The significance of running a well-focused business instead of trying to be all things to all people [14:40]Advice for those wanting to venture into entrepreneurship [16:39]A closer look at what Annie does for her clients now [21:54]Learn more about Annie at www.greateststorycreative.com.Thank you to our sponsor:The Smashing the Plateau Community
24:2802/10/2023
How To Harness The Power Of Community To Take Your Business To The Next Level Featuring Mindy Iannelli
Mindy Iannelli is the Chief Focus Architect of Complete Online Presence, an organization that helps people build their online businesses. Mindy is an expert in creating courses and communities designed to help entrepreneurs become more productive and reach their goals. In today's episode of Smashing the Plateau, you will learn how to harness the power of community to fuel your entrepreneurial journey and reach new heights in your business.Mindy and I discuss:How Mindy transitioned from web development to building a community [00:13:25]The importance of being open to unexpected opportunities [00:14:05]Mindy’s experience as a community member and leader [00:14:02]The kinds of problems community can solve [00:17:35]How someone else’s post motivated Mindy to take action [00:18:39]Mindy’s definition of community [00:19:30]The ultimate dream for Mindy's community [00:20:30]Where to get in touch with Mindy and learn more about her community [00:20:43]Learn more about Mindy at https://completeonlinepresence.com/succeed-with-ease-membership/Thank you to our sponsor: The Smashing the Plateau Community
22:2525/09/2023
How to avoid the loneliness of going solo featuring Robin Wycherley
Robin Wycherly is the CEO of Optimize Your Design Business, a company that caters to corporate clients and high-level customers. Robin is also an accomplished interior designer and a business coach, leveraging years of experience in building a small but effective company.In today's episode, you will learn how to avoid the loneliness of going solo.Robin and David discuss:Robin's evolution as an entrepreneur and the shift to coaching [00:13:35]The importance of having a clear vision and identifying a niche [00:13:45]The value of setting up processes and checklists from day one [00:14:00]The significance of systematizing your business process and delegating tasks [00:14:50]The struggle designers experience with delegating tasks [00:15:10]How online communities can provide a supportive environment for solopreneurs [00:18:30]The use of a basic spreadsheet to provide a quick visual insight into your business [00:22:04]Learn more about Robin and his work at optimizeyourdesignbusiness.com. You can download Robin's spreadsheet dashboard at optimizeyourdesignbusiness.com/free.Thank you to our sponsor:The Smashing the Plateau Community
24:4918/09/2023
The Business of Community Featuring Tatiana Figueiredo
Tatiana is a community business strategist, teacher, and founder of The Business of Community, a learning organization helping community founders scale values-driven community businesses. Before focusing exclusively on supporting community founders, Tatiana worked in international sales, marketing, product management, and growing her own community business to 2000+ members. She believes our childhood experiences with connection and belonging play a major part in the communities and businesses we build. Part of her job is helping community founders unlock those experiences and leverage them to build stronger communities.In today's episode of Smashing the Plateau, you will learn how Tatiana founded the Business of Community and what makes community a unique aspect of how a business can succeed.Tatiana and David discuss:How Tatiana's varied background led her to building communities [00:02:35]The challenges and rewards of creating a community-led business [00:14:30]The unexpected decision to become an entrepreneur [00:14:40]The shift from working in a startup to venturing out on her own [00:15:15]The transition from in-person community to online during the pandemic [00:17:30]The elements that make community-building fun and rewarding [00:17:10]The evolution of Tatiana's business, from consulting to creating a community [00:18:35]The tension and balance between building community and running a business [00:20:40]How to incorporate 'community vibes' into standard business operations [00:22:30]Learn more about Tatiana, her work, and The Business of Community at https://businessofcommunity.coThank you to our sponsor:The Smashing the Plateau Community
27:0111/09/2023
When You Give Yourself Permission Featuring Michal Stawicki
Michal Stawicki, nicknamed Mr. Consistency, is a bestselling author in the personal development field(19 books, over 85,000 copies sold), business coach, and founder of the book advertising agency Resurrecting Books. He is obsessed with changing the world through daily habits, starting with his own habits and his world. Michal preaches and practices consistent daily action. He believes this is the means to achieve success in any area of life, from parenting to business.In today’s episode, you will learn what happens when you give yourself permission to start something new.Michal and David discuss:Michal's transition from a lifelong employee to an entrepreneur [00:05:00]The power of consistent daily action in achieving success [00:10:10]The challenges and rewards of managing a team and oneself in entrepreneurship [00:15:10]The importance of adapting online lessons to one's specific situation [00:20:15]The role of community and collaboration in business success, as exemplified by Michal's experiences [00:25:35]Learn more about Michal at his personal blog, Expand Beyond Yourself, and his business website ResurrectingBooks.Thank you to our sponsor: The Smashing the Plateau Community
23:2204/09/2023
How to Make Career Fulfillment a Career Reality Featuring Alicia Ramsdell
Alicia Ramsdell is the Founder & CEO of Mindful Career Path. She started this organization with the intention of making career fulfillment a career reality for her clients.Since then she inspires Corporate Partners and individuals through career development conversations. Most recently, she inspired her audience sharing her message on the TEDx stage.In today's episode of Smashing the Plateau, you will learn how to make career fulfillment a career reality.Alicia and I discuss:About her career journey [01:42]What is the correlation between mindfulness and career fulfillment [04:35]Why is she in her business [06:10]How did she navigate unexpected transitions [12:40]How to be true to the values and teachings [14:34]How to be authentic in yourself [17:53]What is the primary problem she solve for her ideal clients [18:22]What are the benefits of being in a community [23:55]Learn more about Alicia:Visit her page at www.mindfulcareerpath.comListen to her TedX talk: "It's not whether we achieve our goals, but whether we dared to try"Check out her highly-rated children's book: "The One and Only Incredible ME!"Thank you to our sponsor:The Smashing the Plateau Community
28:5828/08/2023
Learn Techniques You Can Use to Ask Friends, Colleagues and Mentors for Help Even When it Feels Difficult to Do So Featuring Ethan Chazin
Ethan is a performance improvement coach and change management consultant. His unique value proposition is, he specialize in working with clients to improve their people's performance, productivity, and profitability through training, coaching, and culture consulting.In todays’ episode of Smashing the Plateau, you will learn techniques you can use to ask friends, colleagues and mentors for help even when it feels difficult to do so.Ethan and I discuss:Ethan’s experience becoming a corporate refugee [00:24]How our self-worth reflects what we share with others [01:55]4-5 relationships that are key to your success [06:12]Asking for help is not so easy [10:07]Techniques to ask for help when it feels hard to do [12:05]Relationships in a community [18:49]Learn more about Ethan at https://thechazingroup.com or get in touch with Ethan at [email protected]. Thank you to our sponsor:The Smashing the Plateau Community
25:1021/08/2023
Learn How to Sell Your Expertise Featuring Caitlin Doemner
Caitlin Cogan Doemner is the founder & CEO of VirtualCoachingSales.com and ecstaticsales.com. After studying at Oxford University and getting her MBA from Biola University, Caitlin Doemner launched a sales management company which generated over $11M in new revenue for its clients in 8 years.She has published multiple books, including “The Unseen Sales Machine” and “Sell with Heart.” After realizing that the coaching industry needed more transparency, she launched BookofExperts.com -- a referral network and a media company that gives transformational leaders (like coaches and consultants) more visibility and consistent referrals.In today’s episode of Smashing the Plateau, you will learn how to use an ongoing process to sell one promise to one person.Caitlin and I discuss:How to sell without explicitly stating that you are selling something [02:35]How she built her company and made the shift to entrepreneurship [03:04]How she recovered from a tragic event [04:11]What the key secret is to successful selling [06:30]How to approach selling as an act of love and service [07:59]How the sales team can effectively collaborate with consultants and coaches [14:44]At what stage in business consultants and coaches require assistance [17:07]Why prioritizing revenue over profit is not the right approach in business [20:43]What her personal experience is as a member of a community [21:36]Learn more about Caitlin at https://ecstaticsales.com/Thank you to our sponsor:The Smashing the Plateau Community
26:1214/08/2023
How to Ditch Hourly Billing Featuring Jonathan Stark
Jonathan Stark is a former software developer who is on a mission to rid the world of hourly billing. He is the author of Hourly Billing Is Nuts, the host of Ditching Hourly, and writes a daily newsletter on pricing for independent professionals.In today’s episode of Smashing the Plateau, you will learn how you can make more money without working more hours.Jonathan and I discuss the following topics:How did he become focused on ending the hourly billing model? [01:38]How long did it take for Jonathan to see the changes in his income? [05:32]How did he discover value-based fees? [05:48]What reasons did Jonathan come up with to go solo? [07:47]Who is his target audience for his teaching model? [10:34]What is needed for a mindset shift? [11:39]How to ensure that price will dictate costs? [11:52]What did his mindset shift in providing value first? [15:26]What does it take to make a shift and start your own business? [17:35]How does community become a game changer for him? [20:02]What is his definition of community? [22:47]Learn more about Jonathan Stark at http://valuepricingbootcamp.com/.Thank you to our sponsor:The Smashing the Plateau Community
25:2407/08/2023
How to Productize Your Services Featuring Wayne Pelletier
After 25 years as a creative professional, Wayne Pelletier founded Resonant Pixel Company just three years ago.The business experienced some early rapid growth, but it wasn't the business Wayne wanted.He has since transitioned the company into productized services, helping small businesses leverage the Squarespace platform to go from having an informational brochure-ware website to a transactional growth engine.In today’s episode of Smashing the Plateau, you will learn how you can create consistency and financial stability in a creative business where your competitors typically sell projects.Wayne and I discuss:How he went from unemployment to getting his business started [02:03]Why Wayne focuses on the Squarespace platform [05:17]Working in your business vs. working on your business [06:24]Learning how to hire [09:29]How to delegate and get great results for clients [13:30]Wayne’s experience with community [21:24]Learn more about Wayne at https://resonantpixel.co and https://www.linkedin.com/in/waynepelletier/.Thank you to our sponsor:The Smashing the Plateau Community
25:4131/07/2023
How to Scale an Expertise-Based Business Featuring Jason Van Orden
Jason Van Orden helps consultants and coaches turn their expertise into online courses and group programs so they can help more people and generate more income.Jason’s mission is to help visionaries with impactful ideas to connect with the people they serve best and the problems they can most uniquely solve.In today’s episode of Smashing the Plateau, you will learn how you can exceed your previous employment income by connecting with the people you can serve best and provide outcomes that they desire.Jason and I discuss:Why he focuses on working with consultants and coaches [01:41]Strategies for increasing income quickly [02:58]How to overcome your lack of self-confidence while having conversations with clients [10:26]How to exceed your corporate income substantially [14:52]The benefits of collaborating in a community leadership role [21:15]Learn more about Jason at https://jasonvanorden.com/Thank you to our sponsor:The Smashing the Plateau Community
27:0724/07/2023
How to Make the Last Quarter of Your Career Your Best Quarter Featuring Scott Couchenour
Scott A. Couchenour’s professional life of 30 years as a corporate COO and then CEO ended abruptly. He had to close the family business forever.Scott found his way out.Today, he works primarily with Executive Leaders and Business Owners in their 40's-50's to tame the chaos, design their next adventure, and then implement that journey through an iterative, cyclical coaching methodology.In today’s episode of Smashing the Plateau, you will learn how you can prepare for an epic 4th quarter of your career and finish strong.Scott and I discuss:His abrupt career pivot [02:13]Nurturing pre-client relationships [07:48]Serving vs. selling [12:01]Active listening to be a resource for clients [15:24]Mistakes that didn’t produce clients [16:44]How to find the best resource to help you through a career transition [18:57]The feeling of being controlled by circumstances or other people's decisions [22:53]Learn more about Scott at https://www.servingstrong.com and https://www.linkedin.com/in/scottcouchenour. Get in touch with Scott at [email protected] you to Our Sponsor:The Smashing the Plateau Community
25:2217/07/2023
How to Get More Clients When You Hate Selling Featuring Reuben Swartz
Reuben Swartz is the founder of Mimiran, where his experience as a sales and marketing consultant for the Fortune 500, who struggled with his own sales and marketing efforts, led him to create the fun “anti-CRM” for independent consultants who love serving clients but hate "selling." He's also the host and chief nerd on the Sales for Nerds podcast.In today’s episode of Smashing the Plateau, you will learn how you can have great conversations in an organized way and increase new business.Reuben and I discuss:How Reuben ended up creating a CRM [02:41]Why independent consultants need their own CRM [04:27]How consultants can overcome their dislike of selling [06:21]How to create a system for having consistent, meaningful conversations [08:38]Connecting with other like-minded business owners in community [16:48]Learn more about Reuben at www.mimiran.com, www.mimiran.com/stp, and www.salesfornerds.io.Thank you to Our Sponsor:The Smashing the Plateau Community
21:1910/07/2023
From F100 C-Suite to Owner and CEO Featuring Janice Burg-Levi
Janice Burg-Levi is a former Business & Marketing Executive with a diverse background in financial services, global telecommunications, media, and technology.She has spent her career leading business strategy and marketing at companies such as AT&T, Avaya, Unisys, Accenture, and KPMG, and now is the owner and CEO of Intracoastal Marketing and Strategy Group, LLC.She is also the host of a national podcast called It's Great Business.In today’s episode of Smashing the Plateau, you will learn how a career-leading business strategy and marketing for global companies empower the success of a new CEO in her own business.Janice and I discuss:Her career, relationships, and community [02:39]How community led to Janice’s podcast [08:28]What caused Janice to start her own business [11:18]The hidden cost of not having a marketing plan [15:16]Business transformation you can achieve with effective marketing [17:31]Learn more about Janice at https://intracoastalmarketingstrategy.com and get in touch with Janice at [email protected] you to Our Sponsor:The Smashing the Plateau Community
25:2103/07/2023
How to Live Your Values in a Career Transition Featuring Emmy Petersson
Emmy Petersson is a certified coach who has worked with people in transitions that involve career changes and/or changes in their country of residence since 2013.In today’s episode of Smashing the Plateau, you will learn how to unlock what’s next in your career to find flow, fulfillment and connect with your values in your work.Emmy and I discuss:What led Emmy to start her business [01:47]Developing your niche [05:37]How to restart your career when you feel stuck [07:17]How to make a major transition and increase your income [15:51]Community experiences [20:47]Learn more about Emmy at https://www.linkedin.com/in/emmy-petersson-career-coach/, and https://www.thebridgecoaching.com.au/.Thank you to Our Sponsor:The Smashing the Plateau Community
25:1426/06/2023
How to Build a Successful Coaching Business Featuring Porschia Parker-Griffin
Porschia Parker-Griffin is CEO of Fly High Coaching.She and her team of coaches and resume writers have helped thousands of clients with their career, leadership, and business goals. She is a Professional Certified Coach, a Myers-Briggs Type Indicator Master Practitioner, and holds a Hogan Assessments Certification.In today’s episode of Smashing the Plateau, you will learn how you can build a successful coaching business and stand out in your marketplace.Porschia and I discuss:How she made the transition from employment into her own business [01:57]How Porschia found the support she needed to grow her business [08:38]Getting the right support when you aren’t hitting your business objectives [10:33]The importance of an exit strategy [11:20]Positive surprises that turned out to be game changers [13:57]The importance of listening to your clients [17:35]Why communities are vital to your business growth [19:50]Porschia also has experience as a Director and Business Consultant in the financial industry, helping companies unlock millions of dollars in potential hiding in their companies.She has been recognized as a Career Expert by LinkedIn and hosts the Career 101 Podcast.Learn more about Porschia at http://www.fly-highcoaching.com/.Access the free Kick-Start Your Success Course at http://www.fly-highcoaching.com/kss.Thank you to Our Sponsor:The Smashing the Plateau Community
25:3719/06/2023
How to Harness the Incredible Power of Artificial Intelligence (AI) Featuring Tim
Tim Miner, an AI Strategist and Consultant, is President of By The People Technologies, as System Integrator for AI and Salesforce.Tim is an experienced executive who has held leadership roles at Salesforce, IBM, and Tact.ai. He currently directs By The People Technologies LLC, helping clients achieve digital transformation through innovative AI-based solutions.As a consultant, Tim understands the need for organizations to set achievable goals for successful AI integration.He is also a Visiting Professor at Pratt Institute, teaching how to build AI into Design Thinking. With ChatGPT, Tim empowers management teams to leverage AI and stay ahead in their industry.In today’s episode of Smashing the Plateau, you will learn how to revolutionize your strategy, creativity and efficiency using the new and emerging tools of artificial intelligence.Tim and I discuss:What led Tim to learn how to use AI [02:43]How AI is posing threats and creating opportunities for corporate refugees [03:29]How to use AI for efficiency, strategy and creativity [05:23]Treating AI like a junior associate [14:46]Finding unexpected opportunities with AI [17:06]Using AI to enhance your interaction with community [19:33]Learn more about Tim at https://bythepeople.techThank you to Our Sponsor:The Smashing the Plateau Community
25:1512/06/2023
Working Women: Overcome Adversity, Fear and Self-Doubt Featuring Gayle Keller
Gayle Keller is a former Microsoft sales executive who spent the last 20+ years in tech and felt called to smash the plateau by contributing to close the gender gap in the S.T.E.A.M. fields after seeing firsthand the gender biases that still exist in the workplace (coupled with the births of her two toddler daughters).In today’s episode of Smashing the Plateau, you will learn how to overcome adversity, fear, and self-doubt, especially if you are a woman.Gayle and I discuss:Why Gayle went solo [02:21]Taking risks [09:06]Backtracking [10:26]Moving forward with courage and confidences [12:41]Relationships and community [16:12]Gayle empowers women--and girls in S.T.E.A.M.--to take calculated risks and follow their dreams through her five-pillar methodology highlighted in her international bestselling book Full S.T.E.A.M. Ahead: Triumphant Tales for Working Women to Overcome Adversity, Fear, and Self-Doubt.Learn more about Gayle at https://gaylekeller.org.Thank you to Our Sponsor:The Smashing the Plateau Community
23:0005/06/2023
Fix Your Dry Sales Pipeline Featuring Stephen Woessner
Stephen Woessner is the founder and CEO of Predictive ROI (PROI), a digital marketing agency, and the host of Onward Nation and Sell With Authority Podcasts. Since the advent of the commercial Internet, Stephen has collected tens of thousands of data points that have given him the ability to identify what he calls the “8 Money Draining Mistakes” and the “8 Money Making Opportunities.”In today’s episode of Smashing the Plateau, you will learn you can increase revenues online consistently and repeatedly.Stephen and I discuss:Why you need to have a purpose for your podcast [00:38]The concept of a platform to grow your business revenue [00:57]The link between content creation and business development [03:34]How he uses a podcast to help other businesses [05:34]Relating dry sales to 8 kinds of mistakes [10:02]How to identify your target audience when you’re a corporate refugee [12:43]Stephen’s experience in communities [18:10]Learn more about Stephen atwww.predictiveroi.comhttps://www.linkedin.com/in/stephenwoessner/Thank you to Our Sponsor:The Smashing the Plateau Community
24:5529/05/2023
Does Your LinkedIn Profile Generate Business? Featuring Tracy Enos
Tracy Enos is well-versed in making the best use of LinkedIn … and she has been for over a decade. She is on the front end of LinkedIn changes and is invited to sit in on brainstorming sessions when LinkedIn kicks around changes. She works with lots of professionals, entrepreneurs, and career types helping them substantially improve their profiles.In today’s episode of Smashing the Plateau, you will learn how you can turn LinkedIn into a revenue-generating tool.Tracy and I discuss:How Tracy became a LinkedIn expert [02:04]Common mistakes corporate refugees make with LinkedIn [10:33]How LinkedIn is different than your website [13:41]Personal vs. Business Profile [16:34]How you can use LinkedIn as a content creation tool [18:06]Tracy’s experience in communities [24:35]Learn more about Tracy at https://theultimateprofilechecklist.com/ and connect with Tracy on LinkedIn.Thank you to Our Sponsor:The Smashing the Plateau Community
27:4722/05/2023
Fine Tune Your Customer’s Journey Featuring Paul Sokol
Deemed the "Mad Scientist" of sales & marketing automation, Paul Sokol has been involved in countless projects as a result of his world-class customer journey automation and advertising authority.
In today’s episode of Smashing the Plateau, you will learn how pattern recognition fuels your marketing and sales process.
Paul and I discuss:
Paul’s background as an electrical engineer [01:42]
Machine learning and advertising [03:09]
Connecting everything to your customer’s experience [13:56]
Learning new tools and adding the skillset to your business [18:22]
Learn more about Paul at https://bepro.events/linktree,
https://book.paulsokol.me
Thank you to Our Sponsors:
The Smashing the Plateau Community
25:1215/05/2023
Remarkable Speaking Featuring Shelley Goldstein & Mark Bossert
As international speaking coaches and founders of Remarkable Speaking, Shelley Goldstein and Mark Bossert have trained thousands of people in over 40 countries from just about every industry on how to become confident and compelling speakers.In today's episode of Smashing the Plateau, you will learn how to unlock your inner voice to be seen, speak with intention and make meaningful connections anywhere, anytime about anything.Shelley, Mark, and I discuss:How they learned storytelling [01:44]How to set the stage [05:09]Where storytelling can be most effective for corporate refugees [10:14]Where community experiences intersect with remarkable speaking [16:34]Their definition of community [21:18]Learn more about Shelley and Mark at https://remarkablespeaking.com/, https://www.linkedin.com/in/shelleygoldstein, and https://www.linkedin.com/in/markbossert.Thank you to Our Sponsor:The Smashing the Plateau Community
25:4008/05/2023
Finding Your Unique Value as a Consultant Featuring Dave Saliaris
As an accomplished corporate business leader, Dave made a career of turning around underperforming business sectors through thought leadership, innovation, and the use of best practices.Today he uses his 31 years of experience to empower companies to build sellable value through a private consultancy.As a 𝘾𝙀𝙍𝙏𝙄𝙁𝙄𝙀𝘿 𝙀𝙓𝙄𝙏 𝙋𝙇𝘼𝙉𝙉𝙄𝙉𝙂 𝘼𝘿𝙑𝙄𝙎𝙊𝙍 |𝘾𝙀𝙍𝙏𝙄𝙁𝙄𝙀𝘿 𝙑𝘼𝙇𝙐𝙀 𝘽𝙐𝙄𝙇𝘿𝙀𝙍 Dave works with clients to create ultimate freedom, to own a valuable, sellable business, that’s not dependent on the owner - which means you can scale, sell, pass down or simply run as chairman without being involved day-to-day.In today’s episode of Smashing the Plateau, you will learn how Dave discovered where his 31 years of experience as an accomplished corporate business leader would best serve his clients and himself.Dave and I discuss:Dave’s 31-year career as an accomplished corporate business leader before he became an entrepreneur [02:23]How Dave’s experience led him to become a certified exit planning advisor and certified value builder [03:12]Finding what business model most suits your personal needs [08:21]Finding your ideal client [09:57]Avoiding a false revenue stream [11:49]How to do exit planning [14:33]Developing the right relationships [19:11]The benefits of community to a business owner [20:46]Learn more about Dave at https://saliarisconsulting.com/, https://www.linkedin.com/in/davesaliaris/, and get in touch with Dave at [email protected] you to Our Sponsor:The Smashing the Plateau Community
24:0601/05/2023
Entrepreneurial Success After a Long Corporate Career Featuring Doug Thorpe
Since 2008, Doug Thorpe has been helping hundreds of leaders in all types of businesses find ways to be more effective, have greater influence, and build stronger teams.He’s taken 30+ years of business ownership and leadership and put together an easy, common-sense approach to help with the business challenges of today.In today’s episode of Smashing the Plateau, you will learn how you can set yourself up to build the business that supports your life goals.Doug and I discuss:Why Doug left a career in banking [01:44]The importance of courage when making a leap [04:30]How his career evolved as an entrepreneur [06:58]Independent consulting and coaching are not like what is taught in business school [18:02]Community and business [19:41]Learn more about Doug at https://dougthorpe.comThank you to Our Sponsor:The Smashing the Plateau Community
23:5824/04/2023
From Caving in to Crushing It Featuring Drew Deraney
Because he endured four life traumas in a 9-month span without seeking support, Drew Deraney now knows asking for help is a strength.He is dedicated to helping build a stronger man who is prepared to face adversity healthier and come through stronger, in more empowering ways.After 30 years serving in the hospital/healthcare industry and as a franchise owner, he gave it all up to address men’s empowerment as the Men’s Real Catalyst Speaker, a new author, and a podcaster – From Caving In To Crushing It.In today’s episode of Smashing the Plateau, you will learn how to turn unexpected professional and personal adversity into success on your own terms.Drew and I discuss:Drew’s career [02:11]Faith-shaking events [05:14]Moving forward from that [09:58]Showing up with a new definition of success [15:57]Connection to community [22:29]Learn more about Drew at https://profitcompassion.com/, https://from-caving-in-to-crushing-it.castos.com/, https://amzn.to/40dsbyR.Thank you to Our Sponsors:The Smashing the Plateau Community
26:0817/04/2023
Rebooting Your Career: Launching a Business After 50 With Tessa White
If you are past 50 and wondering if it's "now or never" to start a business, or take that business risk, how do you prepare yourself for that journey? Or know if the risks are worth the reward?
Tessa White is a Reformed Fortune 50 HR executive who decided to work the other side of the problem and help people navigate the difficulties of working in corporate America.
Tessa Started a business in October of 2020 called The Job Doctor and quickly found her audience.
She now has over a million followers and teaches people how to get ahead without losing themselves and teaches companies and people how to balance out the power and have better partnerships.
As a side note, Tessa was 53 when she made this pivot and at the height of her career. She’d never been happier.
In today’s episode of Smashing the Plateau, Tessa and I discuss our careers and perspectives on work and life that may inspire you to be courageous in your next step and become more fulfilled in your own work and your life.
Tessa and I discuss:
Our career journeys [03:09]
How we felt when we leapt into entrepreneurship [14:53]
The importance of connection [17:15]
How to overcome a lull [21:45]
How to overcome the fear of getting started [26:09]
Tessa has a new book out --The Unspoken Truths for Career Success. It is a workplace manual for how to navigate pay, promotions, and power at work.
Learn more about Tessa at https://thejobdoctor.com
Thank you to Our Sponsors:
The Smashing the Plateau Community
30:2610/04/2023
Leadership During Crises Featuring Jeffrey Buchanan
Lieutenant General Jeff Buchanan commanded US Army North (Fifth Army). After a 37-year Army career, he retired from active duty on September 1, 2019.In today’s episode of Smashing the Plateau, you will learn how Jeff led complex combat and humanitarian operations and now is a leadership consultant to governments and companies.Jeff and I discuss:Jeff’s career [02:19]The primary problem Jeff now solves [05:03]Leadership and trust [07:45]The value of humility [16:14]Connecting to community through common purpose [21:28]Learn more about Jeffrey at https://jeffreysbuchanan.com.Thank you to our sponsor:The Smashing the Plateau Community
25:1603/04/2023
Three Steps to Double Your Website Revenue Featuring Michael Buzinski
Michael Buzinski is a decorated US Air Force veteran, life-long entrepreneur, digital marketing thought leader and best-selling author. He has built several small businesses, two multi-million-dollar enterprises, and marketed over 1200 companies.In today’s episode of Smashing the Plateau, you will learn the Rule of 26: Three steps to double your website revenue.Michael and I discuss:Three metrics that can double the revenue from your website [04:05]The simplicity behind Michael’s target niche [07:54]Don’t grow for growth’s sake [09:52]Focusing on what is scalable [12:39]Taking the complexity out of digital marketing [18:43]Michael’s experience with community [19:43]Community has to do with connecting [23:24]Dubbed a “marketing visionary” by the American Marketing Association, Michael is on a mission to eradicate entrepreneurial poverty in America by simplifying the digital marketing strategy process with the Rule of 26. His revolutionary approach helps business owners avoid the time drain and frustration of managing profitable digital marketing campaigns.Learn more about Michael at www.ruleof26.com and www.buzzworthy.biz.Thank you to our sponsor:The Smashing the Plateau Community
26:0427/03/2023
You Can Do Extraordinary Things Featuring Martha Wilson
After 27 years undercover with the CIA, Martha Wilson is an expert at helping ordinary people uncover their hidden drivers, derailers, and showstoppers so they can do extraordinary things.In today's episode of Smashing the Plateau, you will learn how you can do extraordinary things.Martha and I discuss:Her career [02:08]Making the transition from CIA to business advisor [04:35]How Martha built a sustainable business [10:13]Where Martha has found community [14:08]A spy story [14:57]Entrepreneurs and leaders hire Martha when the stress of running their business or career is starting to bleed over into the rest of their lives, and they are ready for that to stop.Learn more about Martha and get a free copy of CIA Spy Secrets to Making Goals Work for You at: www.marthaawilson.com/stp.Thank you to our sponsor:The Smashing the Plateau Community
27:2720/03/2023
What is Success? Featuring Kiley Peters
Kiley Peters is a serial entrepreneur, small business strategist, executive coach, operations consultant, and brand marketer with nearly 15 years of industry experience. She is on a mission to help 1 million women build more financially free and fulfilling lives.In today’s episode of Smashing the Plateau, you will learn how you can turn your unique strengths and skill sets into a profitable business to build the life you want and love the work you do.Kiley and I discuss:Her career journey [01:47]The meaning of success [06:00]Determining what you want and how to get it [13:38]Being active in the community [19:31]Learn more about Kiley at www.rayneix.com , www.kileypeters.com , https://www.instagram.com/welcometoeloma , https://www.instagram.com/the.100.co/Learn more about the 100 Collective at https://www.the100co.com, and use the discount code SMASH.Thank you to our sponsor:The Smashing the Plateau Community
25:1513/03/2023
Own Your Value and Reach Your Highest Potential Featuring Analiza Wolf
Analiza Quiroz Wolf is an Executive Coach and Diversity, Equity, and Inclusion Facilitator.She is committed to guiding leaders, especially women and people of color, and organizations to their highest potential.In today's episode of Smashing the Plateau, you will learn how to guide leaders, especially women and people of color, and organizations to their highest potential.Analiza and I discuss:Her career journey [02:20]How past experiences lead to today’s focus [08:09]The unique challenges for women of color in leadership [09:33]The questioning of self-worth that’s inculcated as part of our culture [11:13]How to overcome the feeling of lack of self-worth [13:01]How working at your mindset can be a game changer [16:00]Community supporting your ability to thrive as a leader [19:03]Community as a place where you feel safe, feel seen, and you can share hard things [22:00]Learn more about Analiza at www.analizawolf.com, www.linkedin.com/in/analizawolf/, and www.instagram.com/analizawolf/Thank you to our sponsor:The Smashing the Plateau Community
25:0906/03/2023
How to Reach Sustainability in Record Time Featuring Diane Tarshis
Diane Tarshis is the founder of Startup Distillery, where she provides one-on-one startup consulting and business planning to new (and new-ish) entrepreneurs who are experts in what they do but have never built a business before.
In today’s episode of Smashing the Plateau, you will learn how entrepreneurs who are experts in what they do but have never built a business before, can get the clarity and guidance they need to build a sustainably profitable business, get funded, and fast-track success.
Diane and I discuss:
Why she focuses on startups [02:20]
How to overcome the fear factor and think big enough [07:12]
Why building sustainability in record time is so important [11:31]
Why thinking about your financial structure makes a huge difference [17:16]
Business success for solopreneur consultants [20:04]
Diane’s experience with the Smashing the Plateau Community [27:34]
Diane’s background includes a Wharton degree as well as a broad corporate background that includes a stint on Wall Street as well as manufacturing, operations and retail, all of which informs the work that she does.
Learn more about Diane at https://startupdistillery.com.
Schedule a conversation with Diane at https://startupdistillery.com/calendar.
Thank you to our sponsor:
The Smashing the Plateau Community
32:2727/02/2023
How to be Seen, Heard and Found in Our Noisy Digital World Featuring Tom Hazzard
As a top influence strategist for speakers, authors & experts, Tom Hazzard helps major publications, sports stars, and entrepreneurial influencers ‘Brandcast’ their original messages via podcasting and videocasting.In today’s episode of Smashing the Plateau, you will learn how you can become an influencer by knowing how to be found online.Tom and I discuss:Tom’s creative career journey [02:24]The importance of turning ideas into products [12:36]How to reach more people with your message [15:40]The value of having a podcast [20:18]Success metrics for podcasters [24:10]Valuable community experiences [27:32]Tom is a real inventor and successful product designer with over 40 US patents issued and pending.He has been rethinking brand innovation for 30 years.His latest SaaS (Software-as-aService) and MaaS (Marketing-as-a-Service) innovation, Podetize, reinvents podcast hosting, advertising, and brand marketing with an obsessive podcaster-centric focus on solutions to get hosts seen, heard, found, and rewarded in our noisy digital world.Learn more about Tom at https://podetize.com and https://tomhazzard.comThank you to our sponsor:The Smashing the Plateau Community
37:3020/02/2023
How to Buy or Sell a Consulting Business Featuring David Barnett
David has been working with small and medium-sized businesses for over 20 years. He has helped entrepreneurs buy and sell them. He has helped them grow. He has helped people finance them.In today’s episode of Smashing the Plateau, you will learn how to achieve greater financial success as a solopreneur through the transactions of buying or selling a business.David and I discuss:David’s career [02:25]How David developed multiple revenue streams [06:44]The team that supports his business [11:21]How purchasing a consulting business can accelerate your success [11:56]David’s experience as a community member [21:59]David is the author of 8 books about small business transactions and local investing.He is the host of a YouTube channel with hundreds of videos about buying, selling, financing, and managing small and medium-sized businesses.Learn more about David at www.DavidCBarnett.comThank you to our sponsor:The Smashing the Plateau Community
33:0313/02/2023
Why You Need Psychological Safety to Feel Successful Featuring Teresa Mitrovic
Teresa Mitrovic is the Founder of Oro Collective, a leadership learning consultancy which helps leaders develop the skills to achieve exceptional outcomes while creating a culture they can feel proud of leading.In today’s episode of Smashing the Plateau, you will learn how the experience you are having as an entrepreneur is connected to the tangible performance outcomes you measure.Teresa and I discuss:Teresa’s career [02:30]The courage to pursue different kinds of professional experiences [11:58]Soft skill metrics as the lead indicators for business performance [21:02]Balancing metrics with the experience you are having as an entrepreneur [22:28]Communities we serve and communities we belong to [24:43]The four Cs of trust – what do you do and who you are being [27:10]Teresa began consulting after a career in senior leadership roles with Hasbro, The Walt Disney Company, and Universal Pictures. Teresa has delivered keynotes and workshops and coached leaders from all walks of life.A recognized expert in psychological safety, trust, and performance, Teresa also authored The Currency of Connection - how trust transforms life, relationships, and work.Learn more about Teresa at:https://www.orocollective.space/The Psych Safety Project: https://www.linkedin.com/newsletters/the-psych-safety-project-6892397826123423744/Special gifts:$75 discount off courses at https://www.orocollective.space/smashing-the-plateauFree copy of Self-TrustThank you to our sponsor: The Smashing the Plateau Community
31:0006/02/2023
How to Avoid the Money Suck of the Online World Featuring Juliet Clark
Juliet Clark is a six- time author, speaker and podcaster who has spent the last twenty years helping authors, coaches, speakers, and small businesses all over the world build expert audiences.Juliet and I discuss:Juliet’s background [02:06]What experts need to know about self-publishing [05:17]Your book as a nurturing tool [06:49]Influencers who are great marketers, yet not great at delivering results [12:02]Juliet’s platform-building process [14:57]What community means [24:27]Juliet is the founder of Superbrand Publishing, a hybrid publishing house.She started out as a mystery novelist and is best known for her books Gypsy, Granny Heist, Dead by Dawn, and Pitchslapped.At age 46, Juliet received a black belt in Tae Kwon Do and is an avid hiker and golfer.Learn more about Juliet at:https://www.linkedin.com/in/julietdillonclark/www.superbrandpublishing.comhttps://podcasts.apple.com/us/podcast/promote-profit-publish/id1445478653www.breakthroughauthormagazine.comhttps://buildyourauthoravatar.com Thank you to our sponsor:The Smashing the Plateau Community
27:2330/01/2023
How to Get a Return on Your Investment in Digital Ads Featuring Jennifer Spivak
Jennifer Spivak is the CEO of The AdGirls Agency, an all-female Facebook Ads agency.She has helped hundreds of businesses generate millions of dollars on Facebook & Instagram, with many seeing a 1000%+ return on their ad campaigns.In today’s episode of Smashing the Plateau, you will learn the 4 messaging points that will differentiate your digital ads from everyone else.Jennifer and I discuss:How she landed in the niche of digital ads [02:11]Who Jennifer’s system is not good for [07:13]Who Jennifer’s system is good for [08:26]The core elements of her digital ad process [10:38]How Jennifer developed her process [16:32]How to mitigate the risk of being platform-specific [18:58]When COVID hit, the benefit of being connected to communities [23:37]Jennifer’s team enjoys crunching data, helping women-owned businesses make money, and breaking the rules of Facebook ads.Jennifer has been featured in Forbes & The New York Times, listed as a Top Facebook Ads Manager to Watch in 2019, and is an adjunct professor of digital marketing at The City College of New York.Learn more about Jennifer athttps://theadgirls.comhttps://jenniferspivak.com/million-dollar-agency/25% off online course with the discount code: SMASH Thank you to our sponsors:The Smashing the Plateau CommunityCircle
27:0323/01/2023
How to Get More Clients and Earn More Money by Design not by Accident Featuring Bill Doerr
Bill Doerr is the Chief Connection Officer at SellMore Marketing.In today’s episode of Smashing the Plateau, you will learn how to get more clients and earn more money by design not by accident.Bill and I discuss:Bill’s background [02:01]The basic elements of Bill’s process [09:46]How to generate 10-15 introductions per month of the people who can best understand the value, desire, and afford the kind of services you want to sell [15:31]How Bill has benefitted from his interactions with communities [28:29]Bill’s service helps clients do 3 things:SEE . . . MORE PEOPLE overall, than they do nowSEE . . . MORE PROFITABLE PEOPLE, andFOLLOW-UP . . . with KEY PEOPLE for their business.Bill is an ATD-certified coach who built his career in sales and marketing positions that reflect his passion for people and business.He likes to say, “Thanks to the internet and a headset, I can work with clients anywhere, anytime to help them grow their business by design, not accident!”Learn more about Bill at http://GetNewClientsNOW.com.Thank you to Our Sponsors:The Smashing the Plateau CommunityCircle
36:2116/01/2023
How to Design Work to be Fit for Humans Featuring Thomas Bertels
Thomas Bertels is the president and founder of Purpose Works Consulting and is on a mission to make work more productive, valuable, meaningful, and impactful. He has 25 years of experience helping clients transform their organizations and achieve lasting performance gains.In today’s episode of Smashing the Plateau, you will learn how to use your unique skills and experiences to do what you love and are most competent at doing and to make a huge impact on your clients.Thomas and I discuss:Thomas’ career [02:05]What it means for work to be more fit for humans [04:05]The methodology to make work more fit for humans [08:50]How Thomas has managed his own career transitions [11:45]Reaching out to colleagues for help and participating in communities [15:42]Community as a group of people that have something in common and are watching out for each other [19:50]Thomas has worked with clients ranging from Fortune 500 companies to start-ups across a broad range of industries and around the globe. He is the author of three books and a recognized thought leader on process improvement.Learn more about Thomas at www.purpose.works.Get in touch with Thomas at [email protected] you to Our Sponsors:The Smashing the Plateau CommunityCircle
23:3509/01/2023
How to Turn Relationships into Business Success Featuring Paul Brubaker
In today's episode of Smashing the Plateau, host David Shriner-Cahn interviews business leader Paul Brubaker about networking and building real relationships that lead to growing revenue. Paul discusses his career, which has included time in finance and operations as well as consulting and offers advice on how to approach networking in a way that leads to successful relationships. He emphasizes the importance of building trust and being honest about what you can and can't deliver, as well as knowing when to refer others to people who have the expertise you lack. Paul also talks about the value of being part of a consulting community that can help you develop the skills you need to succeed in your business.Episode OutlineIntroduction to Paul Brubaker and his background in finance, operations, and consultingDiscussion of the importance of networking and building real relationships in growing revenueTips on how to approach networking in a way that leads to successful relationshipsThe value of trust and honesty in building relationships with clients and colleaguesThe role of a consulting community in helping to develop skills and expertiseConclusion and wrap-up of key takeaways from the interview with Paul BrubakerLearn more about Paul at [email protected] you to Our Sponsors:The Smashing the Plateau CommunityCircle
24:4602/01/2023
How to Transform Your Relationship with Money Featuring Mikelann Valterra
In this episode of Smashing the Plateau, host David Shriner-Cahn speaks with money coach Mikelann Valterra about the importance of financial planning and creating a spending plan. Mikelann discusses her background in economics and psychology, and how she became a money coach after discovering the field of financial psychology. She explains that a money coach focuses on both the practical and emotional aspects of managing money and differs from financial planners and credit counselors.The conversation turns to the topic of spending plans and how they can help individuals manage their finances and reach their goals. Mikelann shares some practical tips for creating a spending plan, including setting clear financial goals, tracking spending, and building in flexibility. She emphasizes the importance of emotional intelligence in financial planning, and how it can help individuals overcome obstacles and design the life they want.In conclusion, Mikelann encourages listeners to take control of their finances and create a spending plan that works for them. She emphasizes the importance of financial planning in achieving personal and financial goals and living a fulfilling life.Introduction to Mikelann Valterra, expert in the field of financial psychology and money coaching.Mikelann discusses her background in economics and psychology, and how she became a money coach.David asks Mikelann to explain what a money coach is and how they differ from financial planners and credit counselors.Mikelann talks about the importance of emotional intelligence in financial planning and how it can help individuals design the life they want.The discussion turns to the topic of spending plans and how they can help individuals manage their finances and reach their goals.Mikelann shares some practical tips for creating a spending plan and sticking to it.The conversation wraps up with some final thoughts from Mikelann on the importance of financial planning and how it can help individuals live a more fulfilling life.Learn more about Mikelann here:https://seattle-money-coach.mykajabi.com/how-to-stop-stress-about-money-create-life-you-lovehttps://www.instagram.com/seattlemoneycoach/https://www.facebook.com/MikelannSeattleMoneyCoachhttps://www.linkedin.com/in/mikelannvalterra/https://twitter.com/Mikelann Thank you to Our Sponsors:The Smashing the Plateau CommunityCircle
28:3426/12/2022