Now you know what networking is (and what it isn't), the next question to ask is 'why should you do it?'We've established that networking isn't about selling (though we do want people to buy from us ultimately), so what are you going to get out of going to networking meetings?Some of the things I've got out of going to networking events are:great suppliersinformation about other meetings to tryinformation about other events e.g business exposinformation about grants I can apply forfriends!This short episode looks at some of the ways that small business owners can benefit from business networking.

We all network all the time without even thinking about it, but networking for your business needs be more intentional.As well as understanding what networking is, it's just as important to understand what networking isn't.It's all about making connections - and it most definitely isn't about making sales.There are two main types of networking - in person and online, and there are lots of sub-genres which we'll talk about in later episodes.The more people you connect with (and get to know), the more your business will grow.Please do subscribe, rate and review the show on Apple podcasts so that more people find it! Thank you :-)