Do you have plans of hosting your own event?In this episode of Six Figure Business Mastery, hosts Kirsten Graham and Jeanne Willson welcome virtual event expert Shay Wheat to discuss innovative strategies for engaging attendees in online environments. Whether you're a business owner, entrepreneur, or event planner, this episode is packed with insights to help you create unforgettable virtual experiences.Join us as we dive into best practices for planning virtual conferences, explore the differences between Zoom and Zoom Webinar, and uncover tips for effectively utilizing Zoom breakout rooms. Shay shares her expertise on keeping virtual attendees engaged throughout the event, offering fresh ideas for interactive virtual experiences and event production. Learn how to effectively network in a virtual setting and discover essential tools for virtual event management that can streamline your planning process.Don’t miss this opportunity to transform your approach to virtual events! Tune in now and get ready to captivate your audience with engaging and interactive online experiences.Helpful Links:Grace and Ease ProductionsConnect with Shay WheatThe Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

In today's fast-paced business landscape, building strong relationships is key to achieving success. Whether you're an entrepreneur, business owner, or sales professional, effective online and offline networking strategies can make all the difference in driving growth and revenue. In this week’s episode of Six Figure Business Mastery, hosted by Kirsten Graham and Jeanne Willson with guest Nikki Rausch, we'll explore the most powerful techniques for maximizing conference opportunities, identifying buying signals in sales, and cultivating sales confidence. You'll learn how to apply the Strive Five method, navigate networking as an introvert, and develop successful sales conversations that lead to lasting partnerships. Featuring expert insights from sales coaching strategists Nikki Rausch, this video is your ultimate guide to building business relationships that drive results. So, what are you waiting for? Start building your network today and take the first step towards achieving your business goals!Helpful Links:Your Sales MavenFree Ebook: Closing the SaleThe Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

In this new podcast episode, Kirsten Graham and Jeanne Willson share their expert insights on the best practices for hiring, creating Standard Operating Procedures (SOPs), and effectively onboarding a virtual assistant. Whether you're a business owner, entrepreneur, or someone looking to streamline your operations, understanding how to hire a virtual assistant is crucial for your success. Discover valuable virtual assistant tips and VA hiring strategies that can elevate your business growth. Learn about the importance of virtual assistant onboarding and how to implement effective VA training best practices. By leveraging the power of outsourcing, you can enhance your productivity and focus on what matters most in your business. Join Kirsten and Jeanne in this new episode of Six Figure Business Mastery as they discuss essential aspects of outsourcing for business and how to create an efficient system that ensures your marketing virtual assistant can perform at their best. This video is a must-watch for anyone looking to scale their business and master the art of hiring virtual assistants. Don't miss out on these insights that could transform your entrepreneurial journey!Helpful Links:The Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

Are you ready to unlock the hidden secrets of six-figure business strategies? In this new episode of Six Figure Business Mastery with Kirsten Graham and Jeanne Willson, we dive deep into proven business strategies for coaches that can elevate your coaching business success to new heights with our guest, Kaneshi Hart. Discover the essential tips and techniques to achieve six figures in business and learn how podcasting for business growth can be a game changer. We will explore expert coaching tips that will help you grow a coaching business and enhance your client acquisition strategies. Learn how to leverage corporate partnerships and effective networking to boost your financial success in coaching. Whether you are a seasoned business owner or just starting your entrepreneurial journey, this video is packed with insights on coach income growth strategies and the marketing VA advantage. Join us as we reveal the secrets to achieving a six-figure income and take your business to the next level! Don’t miss out on these valuable insights that can transform your approach to entrepreneurship and finance. Tune in now!Helpful Links:Kaneshi Hart WebsiteConnect with Kaneshi HartThe Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

In this new episode of Six Figure Business Mastery, hosted by Jeanne Willson and Kirsten Graham, we dive deep into the debate of Websites vs. Funnels for Podcasts to help you determine which option is better for your podcasting journey. As entrepreneurs and business owners, understanding the right online marketing strategy is crucial for maximizing your podcast's exposure and effectively generating leads. We'll explore the advantages of using funnels for podcasts, including lead generation funnels and sales funnels, and how they can enhance your marketing efforts. Join us as we discuss funnel analytics and automation, and how these tools can streamline your podcasting process. Discover digital marketing tips that can elevate your podcast to a six-figure business, and learn about lead conversion strategies tailored specifically for podcasters. Whether you're a seasoned podcaster or just starting, this video will provide invaluable insights into funnel building and how it can impact your podcast's success. Don't miss out on this essential guide to choosing between a traditional website and a sales funnel for your podcast. Tune in to gain the knowledge you need to enhance your podcasting strategy and achieve your business goals!Helpful Links:The Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

Are you ready to dive into the world of podcasting in 2024? Join Kirsten Graham and Jeanne Willson as they guide you through the essential steps on how to start your podcast for beginners. This comprehensive tutorial covers everything from podcast setup to utilizing automation in podcasting, ensuring your show stands out in a crowded market.In this episode of Six Figure Business Mastery, we will discuss effective podcasting tips that will help you create a professional-sounding podcast, including the importance of evergreen marketing strategies. Learn how hiring a virtual assistant can streamline your podcasting process, allowing you to focus on what really matters - creating great content. We also explore the benefits of podcast outsourcing and how it can elevate your podcast to new heights.Whether you're a business owner, entrepreneur, or aspiring podcaster, this video is packed with valuable insights on how to create a podcast that resonates with your audience. Discover the tools and resources you need to kickstart your podcasting journey, with actionable advice that will help you achieve success.Don't forget to check out our podcast checklist to ensure you have everything you need for a successful launch. Get ready to embrace the exciting world of AI podcasting and take your leadership skills to the next level with our expert guidance!Tune in now and start your podcasting journey in 2024!Helpful Links:The Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

Unlock the power of LinkedIn with expert tips from Matt Clark in this must-watch episode of Six Figure Business Mastery on mastering LinkedIn using automation and AI. Discover cutting-edge strategies for LinkedIn lead generation that can transform your B2B marketing efforts. Whether you're looking to enhance your LinkedIn profile optimization or implement effective marketing automation, Matt shares invaluable insights that can propel your client acquisition to new heights.In this session, learn how AI tools can streamline your outreach and personalize your marketing strategies, making your efforts more effective and efficient. Matt, alongside Jeanne Willson and Kirsten Graham, delves into lead generation strategies that are essential for entrepreneurs and business coaches looking to build a six-figure business. Explore the intersection of digital marketing and automation, and understand how these elements can revolutionize your approach to B2B sales. This video is perfect for anyone wanting to leverage LinkedIn mastery to elevate their finance and leadership skills in the competitive landscape of entrepreneurship.Don't miss out on this opportunity to gain insights from industry experts and take your LinkedIn game to the next level!Helpful Links:The Virtual EdgeConnect with Matt ClarkThe Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

Discover the secret to effective viral video marketing in this insightful video! Are you struggling to make your video content stand out in the crowded digital landscape? You're not alone. In this episode, we delve into common mistakes that entrepreneurs and small businesses make when it comes to video marketing. Learn the latest video marketing trends and gain valuable tips to enhance your content strategy, ensuring your videos not only capture attention but also drive engagement.Join Mike Perlow as he shares his expertise in visual storytelling and content creation, helping you unlock the potential of video marketing for your business. Whether you're exploring video marketing ideas for small businesses or looking to refine your digital marketing approach, this video will equip you with the knowledge you need to elevate your brand.With insights from six-figure business mastery and coaching from Jeanne Willson and Kirsten Graham, you'll understand how to leverage video content marketing effectively. Don't miss out on the chance to transform your approach to leadership and finance through powerful video marketing techniques. Tune in now and start your journey toward becoming a video marketing pro!Helpful Links:Perlow ProductionsConnect with Mike PerlowThe Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

Welcome to the Six Figure Business Mastery with Kirsten Graham and Jeanne Willson, featuring insights from Josh Elledge from UpMyInfluence! In this episode, we dive into the world of building relationships in business and explore effective sales strategies that can elevate your podcasting journey. Josh shares his expertise on value-based sales strategies and how to utilize time management for leaders to maximize productivity and success. Learn about proximity-based networking and its impact on B2B marketing, as well as techniques for client retention that can help you nurture leads and ensure customer success. Discover how the right marketing strategies can transform your approach to sales, and gain insights into the financial aspects of entrepreneurship. Whether you're just starting or looking to refine your existing strategies, this video is a must-watch for anyone serious about growing their business. Tune in and unlock the secrets to retaining clients and thriving in today's competitive landscape!Helpful Links:UpMyInfluenceConnect with JoshThe Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

In this powerful episode of the Six Figure Business Mastery Podcast, hosts Kirsten Graham and Jeanne Willson sit down with financial expert Jen McAllister, CPA and owner of Rise CPAs and Accountants, to dive into effective financial management for business owners. This episode is packed with actionable insights and strategies to help you manage your finances, time, and client relationships more effectively.What You’ll Discover in This Episode:Financial Management for Business Owners: Learn key strategies for managing your business finances, including budgeting, accounting, and bookkeeping tips.Time Management Techniques: Discover effective methods for time tracking and balancing your work and personal life to maximize productivity.Client Management Strategies: Explore tips for managing clients and setting boundaries to maintain a healthy work-life balance.Overcoming Financial Challenges: Gain insights into overcoming common financial challenges and investing in accounting services to streamline your business operations.Mindset and Culture: Understand the importance of a “Just Figure It Out” mindset and cultivating a culture of work/life balance.Key Takeaways:Mindset Shift: Embrace the “Just Figure It Out” approach to tackle financial challenges and drive business success.Work/Life Balance: Learn how to “Stay Balanced” by cultivating a culture that prioritizes work/life balance and effective time management.Delegation: Focus on what you do best and let others handle the rest, freeing yourself to concentrate on strategic business growth.If you’re ready to enhance your financial management skills and achieve greater success in your business, this episode is a must-listen!Don’t forget to like, subscribe, and comment to stay updated on the latest episodes of Six Figure Business Mastery. Join us for expert advice and actionable strategies to elevate your business.Helpful Links:Rise Accounting LLCThe Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

In this episode of "Six Figure Business Mastery," hosts Kirsten Graham and Jeanne Willson sit down with Alexia Lynn, a dynamic coach and entrepreneur, to dive deep into the world of Brand Strategy for Entrepreneurs. Discover how the right branding can elevate your business, attract your ideal clients, and drive sustainable success.In this episode, you'll discover:The fundamental elements of a successful brand strategy.How to align your brand with your business goals.Tips for standing out in a crowded market.The role of personal branding in entrepreneurship.Practical steps to implement a brand strategy today.Key Takeaways:Branding as a Growth Tool: Learn how a well-defined brand strategy can fuel your business growth and increase your market presence.Authentic Branding: Understand the importance of authenticity in branding and how to reflect your true values in your brand.Actionable Steps: Get actionable tips and strategies to build or refine your brand, no matter the stage of your business.Join us as we explore the intricate world of brand strategy with insights that will help you, as a business owner, achieve success and stand out in the entrepreneurial landscape.Helpful Links:Visual Vibe DesignThe Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

Discover the transformative power of organization with Tiffany Sommers, a board-certified professional organizer and owner of Let's Organize. In this episode of Six Figure Business Mastery, hosts Kirsten Graham and Jeanne Willson dive deep into practical strategies to help business owners and entrepreneurs create and maintain organized spaces that fuel success. From decluttering tips of your home office to setting up effective systems, Tiffany shares insights that can streamline your workflow, boost productivity, and enhance your overall business environment.What You’ll Discover in This Episode:Proven professional organization tips for entrepreneurs and business ownersHow to declutter and organize your home office for maximum productivityStrategies for creating and maintaining functional workspacesThe impact of organization on finance, money management, and leadershipTips for setting up effective systems that align with your business goalsThe benefits of minimalism in business and personal spacesKey Takeaways:Boost Productivity: Learn how organized spaces can lead to more efficient workflows and better time management.Enhance Success: Discover how organization contributes to your leadership abilities and business success.Simplify Your Space: Get actionable advice on decluttering and creating systems that keep your workspace tidy and functional.Financial Impact: Understand the connection between organization and financial success in your entrepreneurial journey.Sustainable Growth: Implement tips from Tiffany Sommers to build a sustainable, organized environment that supports your six-figure business goals.Whether you're an entrepreneur looking to enhance your workspace or a business owner aiming for six-figure success, this episode offers invaluable tips that can make a significant difference in your daily operations and long-term growth.🎧 Listen now and take your business to the next level with these expert organization tips!Helpful Links:Let's Organize WebsiteThe Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

Welcome to the Six Figure Business Mastery Podcast! In this enlightening episode, Kirsten Graham and Jeanne Willson sit down with Whitney Hahn, founder of Provoke Better, to delve into the transformative concept of "Me-conomics for Entrepreneurs." Discover how aligning your personal and professional values can lead to sustainable success and a healthier work-life balance.Whitney Hahn shares her journey from burnout to breakthrough, offering actionable insights on how entrepreneurs can maintain their well-being while driving their businesses forward.What You’ll Discover:Defining Me-conomics: Learn about Whitney Hahn’s unique approach to balancing personal values with business goals.Protecting Your Well-Being: Strategies to prevent burnout and manage stress effectively.Creating a Sustainable Business Model: How to design a business that supports your life rather than depletes it.The Cage Fight Exercise: A practical tool for prioritizing what truly matters to you in both business and life.Key Takeaways:Integrating Personal Values: Understand how to align your business practices with your personal values to create a fulfilling entrepreneurial journey.Avoiding Hustle Culture: Insights on moving away from the toxic hustle culture and building a business model that works for you.Effective Time Management: Tips for optimizing your business operations to provide more personal freedom and flexibility.Empowering Your Team: How to delegate effectively and empower your team to thrive in your absence.Tune in now to uncover the secrets of successful entrepreneurship with a focus on maintaining your well-being. Don’t forget to subscribe and visit Provoke Better’s special resources for more insights!Helpful Links:Provoke BetterWhitney Hahn ResourcesThe Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

In this power-packed episode of Six Figure Business Mastery, hosts Kirsten Graham and Jeanne Willson sit down with media expert Gresham Harkless to delve into the intricacies of crafting a successful media company strategy. Whether you're a business owner or an aspiring entrepreneur, this episode provides you with the tools and insights needed to build a thriving media presence that elevates your brand and drives growth.What You’ll Discover in This Episode:Media Company Strategy: Learn the essential components of a winning media strategy and how to apply them to your business.Entrepreneurship & Leadership: Gain valuable insights into the entrepreneurial mindset and leadership techniques that fuel business success.Finance & Money Management: Discover practical advice on managing your finances, optimizing cash flow, and making smart investment decisions.Brand Building & Marketing: Understand the importance of branding and marketing, and how to leverage these tools to establish a strong media presence.Success & Growth Strategies: Get actionable tips for scaling your business, achieving financial success, and maintaining long-term growth.Key Takeaways:Understanding Media’s Role: Learn why a solid media strategy is crucial for any modern business and how it can set you apart in a competitive market.Practical Finance Tips: From budgeting to investing, discover the financial strategies that can help you sustain and grow your business.Leadership Insights: Explore leadership strategies that inspire teams, drive innovation, and create a culture of success.Brand Positioning: Learn how to position your brand for maximum visibility and engagement in your industry.If you're serious about mastering your media strategy and taking your business to the next level, this episode is a must-watch!Don’t forget to like, subscribe, and comment to stay updated on the latest episodes of Six Figure Business Mastery, where we bring you expert advice and actionable strategies to grow your business.Helpful Links:blue16mediaConnect with GreshThe Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

Unlock the secrets to growing your business with LinkedIn! In this episode, join industry experts Nina Froriep, Kirsten Graham, and Jeanne Willson as they share their proven strategies for leveraging LinkedIn to achieve remarkable business growth. Whether you're a business owner, entrepreneur, or aspiring leader, this video is packed with actionable insights to help you master LinkedIn for success.What You’ll Discover in This Episode:How to harness the power of LinkedIn for business growthTips and tricks for optimizing your LinkedIn profileStrategies for building a powerful LinkedIn networkProven methods for engaging with your audienceInsights into leveraging LinkedIn’s features for maximum impactKey Takeaways:Expert advice from Nina Froriep, Kirsten Graham, and Jeanne Willson on LinkedIn best practicesActionable steps to enhance your LinkedIn presence and drive business growthThe importance of building meaningful connections on LinkedInHow LinkedIn can be a game-changer for business owners and entrepreneursEffective ways to use LinkedIn for leadership and financial successInsights into six-figure business coaching and mastery from leading expertsThe marketing VA advantage and how it can propel your business forwardDon’t forget to like, comment, and subscribe for more expert advice on growing your business and mastering LinkedIn!Helpful Links:Clockwise ProductionsConnect with NinaThe Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

Unlock the secrets to effective Facebook and Instagram ad strategies with Heather Aaron, a seasoned ads strategist who helps female entrepreneurs build thriving coaching and membership communities. In this episode of Six Figure Business Mastery, Jeanne Willson dives into practical tips and proven strategies to boost your online presence, maximize your ad spend, and reach your target audience effectively.What You’ll Discover:The importance of setting clear objectives for your ad campaigns.How to effectively use video ads and engagement campaigns to build audiences.Strategies for retargeting and nurturing potential customers.Tips on creating custom audiences and maximizing your ad budget.Key Takeaways:Targeting Strategies: Learn how to set up and optimize ads to reach the right audience on Facebook and Instagram.Engagement Campaigns: Discover why video views and post engagement campaigns are crucial for long-term ad success.Retargeting Best Practices: Understand how to keep your brand top-of-mind through strategic retargeting.Cost-Effective Ads: Get tips on running successful ad campaigns without breaking the bank.Don’t miss out on more expert insights! Subscribe for more episodes like this and listen to learn how to grow your business with powerful marketing strategies.Helpful Links:Heather AaronThe Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

Welcome to another episode of the Six Figure Business Mastery Podcast with Kirsten Graham and Jeanne Willson! This week, we have the amazing Melanie Childers from Melanie Childers Consulting. Melanie is a master business coach for values-led coaches, course creators, and CEOs. She will help you grow and scale your business while ditching hustle culture, ensuring a sustainable and successful multi-six or seven-figure business that supports you and your community without burning out.In this episode, you'll discover:The secret to talking to ready buyersEffective business growth strategiesHow to implement sustainable business practicesTips for scaling your businessThe importance of values-led coachingHow to create successful coursesLeadership development insightsFinance and money management tips for entrepreneursKey Takeaways:Understanding the difference between speaking to dreamers vs. ready buyersEmpowering language for successful salesIdentifying and attracting your ideal clientsStrategies for building a sustainable and thriving businessThe role of effective marketing and leadership in business successTune in to learn how to work on your business, not just in it, and unlock your business potential with insights from Melanie Childers, Kirsten Graham, and Jeanne Willson.Helpful Links:Connect with Melanie ChildersThe Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

Welcome to the Six Figure Business Mastery Podcast! Join hosts Kirsten and Jeanne as they explore essential topics to fuel your business growth. From copywriting to course creation, mindset to video marketing. In this episode, we're thrilled to welcome Nick Usborne, a seasoned copywriter, trainer, and speaker. Nick shares his journey from a trainee copywriter in London to integrating AI and emotional intelligence in modern copywriting. Discover how AI can enhance your business and the importance of maintaining a human touch in your marketing efforts.🔑 In This Episode, You’ll Learn:What are the impact of AI on digital copywritingHow to balancing AI with emotional intelligence in writingPractical tips for business owners and copywritersWhat are the importance of maintaining a unique brand voice🚀 Key Takeaways:Ways to combine AI with emotional intelligence in copywriting.The impact of AI on the future of marketing and business.Tips for maintaining brand voice and authenticity.The importance of human connection in digital marketing.Don't Forget to Like, Comment, and Subscribe! Hit the notification bell to stay updated with our latest episodes.Helpful Links:Nick Usborne WebsiteSpecial OfferThe Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

Welcome to our latest episode! Today, we have the pleasure of hosting Penny Fitzgerald from "Penny for Your Shots." Penny has been inspiring women to dream bigger and develop their creativity for 18 years. Join Kirsten Graham and Jeanne Willson as they dive into a fascinating discussion on how to reclaim your time with easy time management systems.Discover practical tips and tools that every business owner and entrepreneur can use to streamline their operations and increase productivity. Learn how to use systems and processes to run your business more efficiently, and find out why standard operating procedures (SOPs) could be the key to your success.In this episode, you’ll discover:Proven time management systems that will help you reclaim your timeThe importance of SOPs in business efficiencyHow to balance your life with color-coded calendarsTools like Project Broadcast and Boards for better organizationKey Takeaways:Implementing SOPs can free up more time and make your business run smoothlyUsing color-coded calendars for task organizationAutomating repetitive tasks to save time and increase productivityThe significance of personalized customer communicationDon't miss out on this insightful episode packed with practical advice for entrepreneurs, business owners, and anyone looking to improve their business efficiency.Join us for more business tips and strategies to help you achieve success and master six-figure business growth!Helpful Links:Penny for Your ShotsStop Selling, Start Serving The Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

Welcome to another episode of the Six Figure Business Mastery Podcast with Kirsten Graham and Jeanne Willson! In this episode, we are thrilled to have Hollywood beauty expert Michelle Bouse share her invaluable makeup tips for looking good on camera. Whether you're an entrepreneur, business owner, or someone aiming for success in video marketing, these tips are designed to help you shine on camera.Discover the secrets to achieving a flawless look on camera with Michelle Bouse, including tips on makeup for high-definition video, using primers and illuminizers, and avoiding common pitfalls. Perfect for anyone over 40, these insights will boost your confidence and help you connect with your audience authentically.What You’ll Discover in This Episode:Expert makeup tips for looking good on camera from Michelle BouseHow to achieve a natural, professional look for video recordingsEssential beauty tips for entrepreneurs and business ownersKey Takeaways:The importance of lighting and blending for camera-ready makeupWhy using the right primer and illuminizer is crucial for a polished lookTips for avoiding shiny and greasy appearance on cameraHow to create a natural, dewy look that enhances your featuresSpecific products and techniques for mature skinJoin us as we dive into beauty secrets that will elevate your on-camera presence and help you succeed in video marketing. Don't forget to check out Michelle Bouse’s free resource, DIY Beauty Hacks, linked in the show notes below.Don't forget to like, comment, and subscribe for more tips on growing your business and achieving success. Visit The Marketing VA Advantage for done-for-you and done-with-you programs to take your business to the next level!Helpful Links:Michelle Bouse FreebieThe Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

Welcome to our latest episode featuring Megan Anderson, the innovative mind behind Your Business Co Pilot. In this engaging discussion, Megan delves into the transformative power of Innovation Theory in Business and how it can set your business apart from the competition.Join hosts Kirsten Graham and Jeanne Willson as Megan shares her extensive knowledge on leveraging innovation to drive business success. Learn about the importance of identifying market opportunities, understanding product-market fit, and developing a strong business case.In this episode, you'll discover:The significance of Innovation Theory in Business.Effective business innovation strategies.How to identify and seize business opportunities.Understanding product-market fit.The role of design thinking in business.Steps to activate your business idea successfully.Key takeaways include:The three-phase innovation framework: Exploration, Creation, Activation.Tips for market research and identifying your target audience.Strategies for solopreneurs to manage and grow their businesses.Insights on corporate strategy and its application in startups.How to leverage social media for market insights.Real-life examples of innovation in action.For more expert guidance on business strategies and success, be sure to subscribe to our channel and explore the resources available. With the right approach, you can unlock the full potential of your business and achieve six-figure business mastery.Join us as we uncover the secrets to success with Megan Anderson and discover the marketing VA advantage for your business journey.Don’t forget to like, comment, and subscribe for more expert insights and interviews with successful entrepreneurs. Hit the notification bell so you never miss an updateHelpful Links:Connect with MeganThe Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

Welcome to our latest episode featuring Abby Bradetich, a distinguished branding expert and the founder of Illuminescence Creations. In this engaging discussion, Abby reveals the critical importance of authentic branding for female founders and how it can elevate your business presence.Join us as Abby shares her wealth of knowledge on crafting genuine and effective branding strategies. Learn how to build a cohesive brand that resonates deeply with your target audience and drives engagement. Discover the secrets to balancing personal and professional branding for maximum impact.In this episode, you'll discover:The significance of authentic branding for female founders.Proven strategies for creating a powerful online presence.Tips for developing a compelling brand voice.How to effectively balance personal and professional branding.Practical advice on copywriting and web design for small businesses.Marketing tactics specifically for women entrepreneurs.Insights into the rebranding process for businesses.Key takeaways include:Understanding the role of authenticity in branding.Learning how to craft a cohesive and engaging online presence.Strategies for creating content that connects with your ideal clients.Techniques for balancing and integrating personal and professional branding.Practical tips on web design and social media management.Success stories from women in business and entrepreneurship.Hosted by Kirsten Graham, alongside co-host Jeanne Willson, this conversation is essential for anyone in the realm of entrepreneurship, finance, and leadership. Gain valuable insights into the art of branding and unlock the potential for success in your business journey.Whether you're a seasoned entrepreneur or aspiring to build a six-figure business, this episode offers invaluable wisdom from Abby Bradetich, a trusted expert in the field of branding. Don't miss this opportunity to gain a competitive edge in the market.For more expert guidance on marketing strategies and business success, be sure to subscribe to our channel and explore the resources available. With the right branding approach, you can unlock the full potential of your business and achieve six-figure business mastery.Join us as we uncover the secrets to success with Abby Bradetich and discover the marketing VA advantage for your business journey.Helpful Links:Illuminessence CreationsThe Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

Discover the transformative power of biofield tuning for success in this enlightening episode featuring Sheila Doerfler from Soul Deep Journey. Join hosts Kirsten Graham and Jeanne Willson as they explore how energy healing can remove blocks, heal trauma, and align your business for unprecedented success.In This Episode, You’ll Learn:How biofield tuning can enhance business success and leadershipThe connection between frequency issues and financial problems in entrepreneurshipTechniques for healing business trauma and attracting clientsPractical steps for achieving six-figure business mastery through energy workKey Takeaways:Insights from Sheila Doerfler, a renowned Biofield Tuning PractitionerUnderstanding the impact of early trauma on business growthStrategies to improve business alignment and marketing with biofield tuningReal-life success stories of entrepreneurs who overcame obstacles with energy healingDon’t forget to subscribe and hit the notification bell to stay updated with our latest episodes on transforming your business through innovative energy practices!Helpful Links:Soul Deep JourneyThe Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

Welcome to the Six Figure Business Mastery Podcast! Join Kirsten Graham and Jeanne Willson as they dive into the essential topics to fuel your business growth. In this episode, we explore the debate of Audio vs. Video Podcasts and how leveraging podcast guesting can significantly impact your business.Whether you're an entrepreneur, business owner, or aspiring podcaster, this episode is packed with valuable insights on marketing strategies, business growth, and success. Tune in to discover how you can unlock your business potential and take it to the next level with podcast guesting.In This Episode, You’ll Discover:The benefits of audio vs. video podcastsHow to get booked on podcasts and leverage them for business growthEvergreen marketing strategies that drive leads and salesNetworking tips through podcast guestingThe importance of building authority and credibility in your nicheKey Takeaways:Podcast Guesting Tips and Tricks: Learn practical advice to become a successful podcast guest.Marketing Through Podcast Guesting: Understand how podcast appearances can be a powerful marketing tool.Growing Your Business with Podcasts: Strategies to expand your business through audio and video podcasts.Increase Sales and Leads: Discover how podcasts can generate more leads and sales for your business.Building Authority and Networking: Learn the importance of building relationships and authority through podcasts.Don’t forget to subscribe and check out our Done for You and Done with You programs at The Marketing VA Advantage to take your business to the next level!Helpful Links:The Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

Welcome to our latest episode featuring Ryan Holck, a renowned brand messaging specialist. In this insightful discussion, Ryan delves into the vital role of storytelling in marketing and how it can elevate your brand's message.Join us as Ryan shares his expertise on crafting compelling narratives that resonate with audiences and drive engagement. Learn how storytelling can transform your marketing strategy and connect with customers on a deeper level.In this episode, you'll discover:The importance of clarity in messaging for effective marketing.Strategies for crafting engaging narratives that captivate your audience.How to optimize your website's messaging to enhance customer engagement.Actionable tips for integrating storytelling into your marketing campaigns.Key takeaways include:Understanding the power of storytelling in building brand identity and fostering customer loyalty.Leveraging storytelling to differentiate your brand in a competitive market.Practical techniques for communicating your brand's message effectively across various platforms.Insights into the art of persuasion and influence through storytelling.Gain valuable insights into the art of storytelling in marketing and unlock the potential for success in your business journey.Whether you're a seasoned entrepreneur or aspiring to build a six-figure business, this episode offers invaluable wisdom from Ryan Holck, a trusted advisor in the field of brand messaging. Don't miss out on this opportunity to gain a competitive edge in the market.For more expert guidance on marketing strategies and business success, be sure to subscribe to our channel and explore the resources available. With the right storytelling approach, you can unlock the full potential of your brand and achieve six-figure business mastery.Helpful Links:Ryan Holck WebsiteUnlocking Clarity: 3 Steps to Creating an Effective Marketing StoryThe Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

Welcome to our latest episode featuring Carla Titus, a renowned financial expert for entrepreneurs. In this insightful discussion, Carla delves into the essential strategies on how to pay yourself as a business owner, ensuring financial success and sustainability.Join us as Carla shares her expertise on managing personal and business finances effectively, helping entrepreneurs balance their financial goals and business growth. Learn how to secure your financial future and thrive as a successful business owner.In this episode, you'll discover:The best practices for determining your salary as a business owner.Proven strategies for managing business finances to support long-term success.Tips on balancing personal financial needs with business growth.Key takeaways include:Understanding how to set a fair and sustainable salary for yourself as a business owner.Leveraging financial management techniques to ensure business stability and growth.Enhancing your leadership abilities to guide your business effectively.Hosted by Kirsten Graham, alongside co-host Jeanne Willson, this conversation is a must-watch for anyone in the realm of entrepreneurship, finance, and leadership. Gain valuable insights into the art of financial management and unlock the potential for success in your business journey.Whether you're a seasoned entrepreneur or aspiring to build a six-figure business, this episode offers invaluable wisdom from Carla Titus, a trusted advisor in the field of finance. Don't miss out on this opportunity to gain a competitive edge in the market.For more expert guidance on financial strategies and business success, be sure to subscribe to our channel and explore the resources available. With the right financial approach, you can unlock the full potential of your business and achieve six-figure business mastery.Helpful Links:Wealth & Worth WithinThe Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

Today, we dive deep into "Writing a Book for Business Growth," exploring how entrepreneurs can leverage their unique stories and expertise to not only write a compelling book but also significantly amplify their business impact. Whether you're considering self-publishing or looking for writing books for entrepreneurs, this episode is your all-in-one resource.What You'll Discover:How to Write a Book: Step-by-step guidance from conceptualization to publication.Self-Publishing Explained: Demystifying the process of publishing your book independently.Writing Books for Entrepreneurs: Tailoring your book's message for maximum business leverage.How to Outline a Nonfiction Book: Essential tips for structuring your book effectively.Outlining a Nonfiction Book: Dive deeper into the strategies for a robust book outline.Writing Tips: Expert advice to enhance your writing process and output.Business Growth Through Authorship: Learn how writing a book can elevate your status as a business owner and leader in your field.Featuring:Insightful discussions with renowned guest, Stacey, a bestselling author and coach, on the intricacies of writing a book that resonates with your audience and boosts your business.Real-life success stories of entrepreneurs who transformed their business landscape through the power of their published work.Exclusive access to "How to Create an Influential Author Platform" - a step-by-step guide to building a platform that elevates your influence, impact, and income.This episode is a must-listen for business owners, entrepreneurs, and anyone interested in entrepreneurship, finance, money, leadership, success, and scaling their business to the six-figure mark and beyond. Join us as we uncover the secrets to using authorship as a tool for business enhancement and personal growth.Helpful Links:Stacy Ennis Platform GuideThe Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

Welcome to our podcast dedicated to helping business owners and entrepreneurs achieve success through actionable strategies and expert insights. In this episode, we delve into the world of LinkedIn lead generation, a game-changer for anyone looking to thrive in entrepreneurship and finance. Join us as we uncover the secrets to leveraging LinkedIn effectively to grow your business and reach new heights.Here's what you can expect in this episode:Exploring the Purpose of the Platform: LinkedIn isn't just another social media platform; it's a powerful tool designed for professional networking and growth. Learn how to harness its features to connect with your target audience and build meaningful relationships.Understanding Your Audience: Success on LinkedIn starts with understanding your audience's interests, pain points, and aspirations. Discover proven strategies for identifying and engaging with your ideal prospects to drive meaningful conversations and conversions.Scaling Your Operations: Once you've mastered the fundamentals, it's time to scale your LinkedIn lead generation efforts for maximum impact. We'll share practical tips and techniques for finding more of your ideal clients and scaling your operations for sustained growth.Join Francisco Bervis, Kirsten Graham, and Jeanne Willson as they share their expertise and insights into LinkedIn lead generation, entrepreneurship, finance, and more. Whether you're a seasoned business owner or just starting out, this episode has something for everyone.Ready to take your business to the next level? Hit subscribe to stay updated on our latest episodes and gain access to exclusive tips and resources. Let's unlock the full potential of LinkedIn together and propel your business towards success!Helpful Links:Reach Francisco BervisFrancisco Bervis Website (Sentry Leads)The Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

In this episode, Kirsten and Jeanne are joined by Ben Albert, owner of Balbert Marketing LLC and curator of the Real Business Connections Network, where he hosts five podcasts. Ben shares insights into his journey into podcasting and how it has evolved over the years.Main Talking Points:The Journey into Podcasting:Ben shares his journey from being an accidental entrepreneur to diving into podcasting out of a passion for local music. Despite not having a clear revenue plan initially, he started a local music podcast in 2016, which eventually led him to the world of marketing and entrepreneurship.Evolution of Podcasting and Business:Ben discusses the evolution of his podcasting journey, starting from a local music podcast to transitioning into a business-focused podcast. Through networking and collaboration with local leaders, he learned valuable business skills while building relationships and creating content.Finding Niche and Specialization:Reflecting on his business journey, Ben emphasizes the importance of finding a niche and specialization. He shares how he transitioned from being a marketing generalist to focusing on podcast marketing and LinkedIn personal branding, which aligned better with his strengths and client base.Starting a Podcast vs. Guesting on Podcasts:Ben provides insights into whether individuals should start their own podcast or focus on guesting on existing podcasts. He highlights the importance of understanding one's current situation and goals, whether it involves building thought leadership, expanding networks, or reaching a broader audience.Continuous Improvement and Learning:Both hosts and guests benefit from podcasting by continually improving their communication skills, learning from each other, and gaining insights into various topics. Ben emphasizes the value of mindful reflection and seeking opportunities for growth in every interaction.Authenticity and Connection:A key takeaway from the conversation is the importance of authenticity and genuine connection in podcasting. Whether hosting or guesting, fostering meaningful conversations and avoiding sales pitches creates a more engaging and valuable experience for listeners.Subscribe to our channel for more insights on entrepreneurship, podcasting, marketing, and leadership success. If you found this episode valuable, don't forget to hit the Like button and share it with others who could benefit from Ben's wisdom and expertise.Helpful Links:Ben Albert WebsiteBen Albert Booking LinkThe Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

Join us for an insightful discussion with Megan Cain, the visionary founder of Spacious Op, as we delve into the importance of visionary clarity for solopreneurs. In this episode, Megan shares her expertise in helping entrepreneurs operationalize their visions and transition from ideas to action.Unveiling the Visionary Journey:- Navigating Visionary Clarity: Explore the significance of having a clear vision, especially for solopreneurs who may overlook its importance in the early stages of their business journey.- Megan's Insight: Learn about Megan's journey as a visionary entrepreneur and her role in assisting CEOs and founders in realizing their business visions.Bridging the Gap between Vision and Action:- Vision vs. Execution: Understand the distinction between envisioning the "what" and executing the "how" in business strategy, and the pivotal role clarity plays in driving momentum.- Leveraging Support Systems: Discover how solopreneurs can benefit from delegating tasks and gaining clarity through collaboration with support personnel or virtual assistants.The Power of Clarity:- Clarity as Velocity: Delve into the concept that clarity accelerates progress, enabling entrepreneurs to navigate their journey more efficiently and effectively.- Overcoming Overwhelm: Learn about Megan's approach to alleviating overwhelm by extracting and organizing thoughts and ideas, facilitating a clearer path forward for solopreneurs.Transformative Momentum Mapping:- Momentum Mapping Methodology: Explore Megan's unique approach to guiding solopreneurs through a process of extracting, organizing, and synthesizing their business visions.- Brain to Business Transition: Understand how Megan helps entrepreneurs transition their ideas from the complexities of their minds into actionable plans within their businesses.As solopreneurs embark on their entrepreneurial journeys, visionary clarity emerges as a fundamental aspect of success. Through insightful conversations and strategic guidance, Megan Cain illustrates how clarity propels entrepreneurs from the realms of uncertainty and overwhelm to the realms of action and achievement. Join us in embracing visionary clarity and unlocking the full potential of entrepreneurial endeavors.Helpful Links:The Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

Join us as we sit down with Samantha Brandshaw, founder of InLine Legal, Virginia's pioneering 100% virtual law firm, specializing in small business and intellectual property law. This episode is a treasure trove for entrepreneurs and business owners looking to navigate the complexities of client management and legal frameworks in both local and online business landscapes.What You'll Learn:The Importance of Contracts: Discover why contracts are not just legal formalities but the backbone of clear client expectations and successful client management. Samantha shares her insights on how business owners can protect their ventures and foster trust through well-crafted agreements.Setting Expectations: Learn the art of aligning client expectations with your service offerings, ensuring that both parties are on the same page from the outset. This segment is filled with business tips that bridge the gap between expectation and reality, a must-know for every entrepreneur.Communication Skills: Enhance your communication skills with strategies for transparent, effective conversations with clients. We delve into how clear communication can prevent misunderstandings and build lasting relationships.Client Management Techniques: Explore innovative client management techniques that help maintain positive client relations while safeguarding your business interests. Samantha provides practical advice for local business owners and online businesses alike.Entrepreneurship Insights: Gain valuable insights into entrepreneurship and how to navigate the challenges of running a successful business. This episode is a must-listen for anyone committed to elevating their business, enhancing client satisfaction, and mastering the legal and communication skills essential for success in today's competitive market. Whether you're a seasoned entrepreneur or just starting out, join us for an enlightening conversation that could transform the way you think about contracts, client expectations, and communication in business.Helpful Links:Inline LegalThe Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

Dive into a compelling journey with our latest podcast episode, "Accelerate with Clarity: Understanding What Drives You and Your Business and How to Leverage It." This session introduces Teresa Bueno, a leader in woman-centered coaching, positive intelligence coaching, and small business coaching. With years of experience, Teresa shares deep insights on entrepreneur motivation, business strategy, and essential strategies for business growth.In this episode, Teresa explores the fundamental aspect of every successful business: understanding your purpose. This critical element is the basis for developing clear, effective strategies for propelling your business's growth. She offers actionable advice for business owners and entrepreneurs on using personal drive and clarity to overcome the challenges of entrepreneurship, finance, money, leadership, success, and more.Listeners will gain insights into:Effective business strategies for achieving sustainable growth.The role of positive intelligence in overcoming business challenges.Key tips for small business owners and entrepreneurs to enhance their operations.The importance of understanding your purpose for driving business acceleration.The influence of a success mindset on your business and personal growth journey.Teresa's journey from launching a drafting design business to her ventures in eco-development and experiences in Costa Rica illustrates the power of passion and clarity in entrepreneurial success. This episode is ideal for business owners, entrepreneurs, and anyone interested in personal and business growth.Whether you are on your entrepreneur journey, considering a business startup, or looking to boost your business with effective strategies, this episode is loaded with inspirational stories and practical advice to help you reach your business and personal goals.Subscribe for more episodes filled with actionable tips and inspirational stories to navigate your path to business mastery. Share your reflections and insights in the comments below, and let's create a community of goal-driven individuals and leaders.Helpful Links:Leaner Meaner SeniorThe Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

Today, we have the privilege of hosting Leisa Reid, a seasoned speaker and expert in getting and staying booked for speaking engagements. Leisa, who has delivered over 600 talks, shares her top-secret strategies for mastering the speaking circuit. Join us as we delve into the world of public speaking, entrepreneurship, and the keys to building a successful speaking gig business.Main Talking Points:1. Lisa's Journey:Lisa's passion for teaching and communication led her to become a sought-after speaker and speaking coach.Transitioning from speaker to coach, she realized the importance of readiness and seizing opportunities.2. Crafting Your Talk:Developing a signature talk is crucial for establishing credibility and attracting speaking engagements.Lisa emphasizes the importance of being "ready" to speak, including having a polished presentation and confidence in delivery.3. Uncovering Local Opportunities:Exploring local speaking opportunities is a strategic approach to building a speaking business.Understanding the audience and leveraging community connections are key to uncovering speaking gigs in your own backyard.4. The Power of Partnerships:The Speaker Soulmate System is Lisa's secret to staying booked, emphasizing trust-based relationships with complementary speakers.Leveraging strategic partnerships eliminates the need for cold calling and creates a sustainable pipeline of speaking opportunities.5. Speaking Lifestyle:Speaking engagements serve as powerful marketing tools, enhancing visibility, credibility, and client attraction.Lisa highlights the importance of embracing opportunities for personal and professional growth through speaking engagements.Securing speaking gigs requires a combination of readiness, practice, strategic relationships, and focused effort. By implementing the insights shared by Leisa Reid, you can unlock new opportunities and elevate your speaking career. Don't miss out on the chance to boost your speaking bookability and make a lasting impact in your industry.Helpful Links:5 Top Tips to Get More Speaking Gigs NOWGet Speaking Gigs NowThe Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

Today, we're thrilled to have Megan Cain from ops strategy and management.She is an ops expert who works with visionary CEOs of growing service based businesses, especially those with a social impact and nonprofit focus, who are in the process of building a team because they know there are gaps that keep them stuck in the day to day of their business. She helps them fill the often missing middle layers of strategy and management so they can get back to doing the visionary work that will propel their business forward.The Four Essential Layers of Business: Vision, Strategy, Management, and Implementation for the Visionary CEO.Megan discusses  four essential layers of business - vision, strategy, management, and implementation - work together to help a visionary CEO turn their dreams into reality by envisioning goals, planning how to achieve them, ensuring smooth operations, and putting plans into action effectively.Entrepreneurship Evolution: Attaining Financial Mastery and Leadership as a Visionary CEO.Megan talks about the journey of growth and development as a business leader, especially when it comes to mastering financial management and demonstrating effective leadership skills as a visionary CEO. Also, the importance of learning  money matters in the business, like budgeting, investing, and managing cash flow, while also becoming skilled at guiding and inspiring others in the organization. As a visionary CEO, where she highlights that  one has to go beyond just running a business and learn how to lead it strategically towards success.Transforming from Business Owner to Visionary CEO: The Ultimate Entrepreneurial ShiftThe podcast explores significant transformation from the traditional role of a business owner to embodying the visionary CEO archetype. Megan shares her insight that transition entails transcending the routine tasks of day-to-day business operations and adopting a strategic mindset centered on fostering long-term growth and fostering innovation. As a visionary CEO, she is tasked with reframing her perspective from merely managing tasks to charting the course for the company's future trajectory, inspiring her teams, and catalyzing innovation. This paradigm shift necessitates a change in mindset, where she recognizes herself not merely as a manager but as a leader guiding the organization towards its objectives with clarity, foresight, and vision.Unlocking Success: Strategies for Strategy, Finance, and Team Dynamics for the Visionary CEO.Megan offers her knowledge targeted strategies for visionary CEOs to excel in three key areas: strategy, finance, and team dynamics. It provides actionable insights for crafting and implementing long-term plans, managing resources efficiently, and fostering a collaborative team culture. By leveraging these strategies, visionary CEOs can unlock their full potential and drive their organizations toward sustained success.Join us in the next episode for more tips to equip visionary CEOs and entrepreneurs with success tools.Helpful Links:Megan Cain: The Missing Middle LayersThe Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on...

Welcome to The Marketing VA Advantage! I'm Kirsten, joined by Jeanne, a six-figure business coach. Our special guest today is Lisa Kanda, founder of LK Advisors, LLC. Lisa, since 2008, has empowered businesses and entrepreneurs to thrive online. In this episode, she explores LinkedIn content and AI's impact on mastering the algorithm.Building a LinkedIn Content Strategy with AILisa highlights the need for foundational elements in a content strategy, stressing the importance of understanding your target market, audience, and core message. AI, when given clear information, yields excellent results. She advises maintaining professionalism on LinkedIn, addressing audience pain points, and adding a human touch, crucial for connection, especially during the pandemic.Leveraging AI for Efficient Content CreationA robust content strategy is crucial, but how can AI enhance LinkedIn content creation? Lisa advises leveraging AI to streamline the process, improving efficiency by providing relevant information. Emphasizing LinkedIn's professionalism, she highlights the significance of addressing audience problems through thoughtful and valuable content.Engaging with Content and the AlgorithmThe podcast explores engaging with LinkedIn content using AI. Lisa shares strategies for maximizing the algorithm's impact, stressing real-time engagement. Active participation in discussions adds depth, while tagging authors and relevant individuals fosters authentic interactions, expanding your network meaningfully.Tools and Tips for LinkedIn SuccessLisa shares tools and tips to enhance your LinkedIn profile. The platform's built-in AI aids content creation, while external tools like ChatGPT transcribe and summarize, saving time. Lisa advocates embracing AI as a valuable ally in your LinkedIn journey. Combining a robust content strategy, AI tools, and authentic engagement unlocks LinkedIn's full potential for your business.Join us in the next episode for more innovative digital marketing strategies.Helpful Links:The Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

Join us in this inspiring episode as we explore the dynamic world of entrepreneurship and finance with Laura Rotter, founder of True Abundance Advisors. Dive into Laura's fascinating transition from a successful career on Wall Street to creating a heart-centered, values-based financial planning firm, and discover key insights for entrepreneurs and business owners.In this episode, we talked about:Entrepreneurial Insights for Financial Clarity:Laura's captivating journey from institutional investor to financial planner.Vital strategies for entrepreneurs to leverage finance for both business success and personal fulfillment.The transformative impact of mindfulness in business and personal finance management.Empowering Leadership in Finance:Practical tips for business owners to align their financial choices with their core values.Laura's unique approach to empathetic and understanding leadership in the finance industry.Achieving Six-Figure Business Mastery:Essential financial planning tips for entrepreneurs aiming for six-figure business success.How Laura's insights can help business owners navigate the complexities of financial growth and stability.Leveraging The Marketing VA Advantage:The importance of marketing and visibility in the financial sector.Utilizing content marketing and virtual assistants effectively in financial planning.Crafting a Life of Purpose and Success:Balancing work, life, and financial aspirations for a fulfilling entrepreneurial journey.Empowering business owners to make informed and value-driven financial decisions.Helpful Links:The Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

In this episode of Six Figure Business Mastery Podcast, Kirsten and Jeanne from Six Figure Business Coaching interview features Glenn Barich from America's Mortgage Lenders, who shares expertise on helping self-employed individuals build real estate investment portfolios. Glenn, originally from Toronto and now based in Sarasota, Florida, discusses the allure of real estate for entrepreneurs seeking passive income alongside their businesses. Through strategic planning and leveraging various loan programs, Glenn emphasizes the importance of early collaboration with professionals like tax accountants and loan officers to maximize investment potential. His advice underscores the significance of timing, credit management, and understanding alternative financing options tailored to individual circumstances, ensuring listeners are equipped to navigate the real estate investment landscape effectively.Main Talking Points:1. Introduction to Glenn Barich:&nbsp;&nbsp;&nbsp;- Experienced Mortgage Lender&nbsp;&nbsp;&nbsp;- Originally from Toronto, Canada2. Topic Overview:&nbsp;&nbsp;&nbsp;- Focus on Self-Employed Real Estate Investment&nbsp;&nbsp;&nbsp;- Desire for Passive Income and Portfolio Diversification3. Challenges Faced by Business Owners:&nbsp;&nbsp;&nbsp;- Balancing Business Demands with Investment Goals&nbsp;&nbsp;&nbsp;- Seeking Strategies for Long-Term Financial Security4. Financing Options for Self-Employed:&nbsp;&nbsp;&nbsp;- Innovative Solutions Beyond Traditional Loans&nbsp;&nbsp;&nbsp;- Importance of Collaborating with Financial Professionals5. Insights into Real Estate Investment:&nbsp;&nbsp;&nbsp;- Utilizing Personal Savings and Innovative Financing&nbsp;&nbsp;&nbsp;- Strategic Planning and Proactive Financial Management6. Benefits of Real Estate Investment:&nbsp;&nbsp;&nbsp;- Potential for Long-Term Income Streams&nbsp;&nbsp;&nbsp;- Security and Growth Opportunities for Business Owners7. Navigating the Real Estate Landscape:&nbsp;&nbsp;&nbsp;- Importance of Early Planning and Informed Decision-Making&nbsp;&nbsp;&nbsp;- Leveraging Expertise and Guidance for Successful Investments8. Empowerment Through Knowledge:&nbsp;&nbsp;&nbsp;- Providing Valuable Insights and Practical Advice&nbsp;&nbsp;&nbsp;- Encouraging Self-Employed Individuals to Pursue Investment SuccessIn conclusion, Glenn Barich's insights shed light on the intricate yet rewarding realm of real estate investment, particularly for self-employed individuals. By emphasizing strategic planning, proactive financial management, and collaboration with professionals, Glenn underscores the potential for business owners to secure their financial future through diverse investment portfolios. Armed with knowledge and guidance, listeners are empowered to navigate the complexities of real estate investment, turning their aspirations into tangible opportunities for long-term financial success.Helpful Links:Glenn Barich WebsiteThe Marketing VA Advantage&nbsp;Six Figure Business Coaching&nbsp;Mastering Online Marketing for Entrepreneurs<a...

In this episode, we delve into the art of Feng Shui and its potential to enhance wealth in 2024. Our guest, Laurie Pawli from the Feng Shui School Chicago, brings over 20 years of experience and expertise in creating harmonious spaces. Laurie's insights, derived from the teachings of Professor Thomas Lin Yin, shed light on how Feng Shui principles can positively impact prosperity.Main Points:Laurie Pawli's Journey: Laurie Pawli shares her entrepreneurial journey, which intertwines with her exploration of Feng Shui. Hailing from a family with a history of entrepreneurship, Laurie's path led her to discover the transformative power of Feng Shui in creating balanced environments.Feng Shui Principles for Wealth: Laurie discusses the foundational principles of Feng Shui that contribute to wealth enhancement. Emphasizing the significance of the front door, she highlights how subtle adjustments in space arrangement can invite prosperity and abundance.The Role of Energy in Feng Shui: Energy, or "chi," plays a pivotal role in Feng Shui philosophy. Laurie elucidates how optimizing the flow of energy within a space can facilitate financial growth and stability.Practical Tips for Implementing Feng Shui: Listeners gain actionable insights into implementing Feng Shui practices in their homes or workplaces. Laurie offers practical tips, such as decluttering, incorporating auspicious symbols, and enhancing natural light to foster a conducive environment for wealth creation.Personalized Approach to Feng Shui: Recognizing the uniqueness of each space and individual, Laurie advocates for a personalized approach to Feng Shui. By understanding clients' goals and aspirations, she tailors her recommendations to align with their specific needs and desires.Feng Shui and Mindset: Beyond physical space adjustments, Laurie emphasizes the importance of cultivating a positive mindset. Integrating mindfulness practices with Feng Shui principles can amplify the manifestation of financial goals and aspirations.Explore the transformative potential of Feng Shui in enhancing wealth and prosperity in 2024. Laurie Pawli's expertise offers practical insights and guidance for creating harmonious environments conducive to financial growth. Embrace the principles of Feng Shui to unlock new opportunities and invite abundance into your life.Helpful Links:Laurie Pawli WebsiteThe Marketing VA Advantage&nbsp;Six Figure Business Coaching&nbsp;Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

Burnout in business owners is a prevalent issue that can negatively impact both personal well-being and business success.In this podcast we’ll explore the best ways to combat burnout with the insightful thoughts shared by Dr. Richard Mitchell, a Life Coach. We’ll explore how to find a balance between work and self-care, and how to create environments where productivity and self-care go hand-in-hand.&nbsp;Join us as we explore the entrepreneur mindset, share tips for managing focus time, and discuss strategies to prevent burnout. From starting a business to outsourcing tasks and prioritizing self-care, we offer actionable advice for both new and seasoned business owners. Discover how to delegate effectively, optimize your workflow, and overcome imposter syndrome.&nbsp;Here are some points of this podcast episode:Maximizing Efficiency with Focus TimeDiscuss the concept of focus time and its importance in maximizing efficiency.Explain strategies for creating dedicated focus time, such as calendar and activity management.Emphasize the benefits of eliminating distractions and maintaining a focused mindset during work hours.&nbsp;Incorporating Self-Care in Starting a New Job or BusinessHighlight the significance of incorporating self-care practices from the beginning to build resilience.Discuss specific self-care activities that business owners can integrate into their daily routines, such as exercise, mindfulness, and breaks.Therapy vs. Life CoachingDifferentiate between therapy and life coaching, explaining how each can contribute to preventing burnout.Discuss the benefits of seeking professional help and guidance, whether through therapy or life coaching.Provide insights into when to consider therapy for addressing mental health challenges and when life coaching might be more focused on professional development.Conclusion:This episode outlines the most important lessons learned by business owners to avoid burnout, such as the importance of focused time, the need to start self-care practices early, and the distinction between life coaching and therapy.To secure long-term success and fulfillment in their entrepreneurial path, listeners are advised to place a high priority on their well-being and seek assistance when necessary.Our goal is to motivate and inspire you to thrive in the fast-paced world of business ownership. Subscribe now for practical tips, motivation, and a supportive community. Let's build a successful and fulfilling entrepreneurial life together!Helpful Links:The Marketing VA Advantage&nbsp;Six Figure Business Coaching&nbsp;Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

In this episode, our guest Sue Pats from Nu Beginning joins us to discuss the invaluable role of trained virtual assistants (VAs) for solopreneurs. Sue empowers solopreneurs to streamline their business growth, achieve higher profits, and minimize efforts, all while maintaining a tight budget.1. The Importance of Delegating: Solopreneurs often wear multiple hats, but attempting to do everything alone can lead to burnout and limited growth. Delegating tasks allows solopreneurs to focus on CEO-level responsibilities and strategic growth initiatives.2. Challenges in Hiring Freelancers: Many solopreneurs face challenges when hiring freelancers from platforms like Fiverr or Upwork. Despite investing time and money in training, results may not meet expectations, leading to frustration and wasted resources.3. Benefits of Trained Virtual Assistants: Trained VAs provide a seamless solution for solopreneurs, offering pre-vetted expertise and ready-to-deploy skills. This allows businesses to hit the ground running, avoiding the need for extensive training and ensuring immediate productivity.4. Focus on Core Business Activities: By delegating tasks like graphic design, social media management, and administrative duties to VAs, solopreneurs can reclaim their time and focus on high-impact activities that drive business growth and profitability.5. Strategic Content Creation: Collaborating with VAs skilled in content creation, including video editing, SEO optimization, and lead magnet creation, enables solopreneurs to elevate their online presence and engage with their audience effectively.6 .Maximizing Business Potential: Investing in trained VAs not only doubles income potential but also unlocks the full potential of solopreneur businesses. By partnering with skilled VAs, businesses can surpass their goals and achieve sustainable success in the long term.In conclusion, embracing trained virtual assistants is a game-changer for solopreneurs looking to scale their businesses efficiently. By delegating tasks, focusing on core business activities, and strategically leveraging content creation, solopreneurs can unlock new levels of success. Helpful Links:The Marketing VA Advantage&nbsp;Six Figure Business Coaching&nbsp;Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

In this enlightening podcast, hosts Kirsten and Jeanne engage in a thought-provoking conversation with Rozlyn Warren, unravelling the intricate dynamics of goal trauma and its profound influence on behaviour and achievement. The discussion unveils the mysterious behaviours associated with goal trauma, such as procrastination and self-sabotage, urging listeners to recognize these symptoms as indicative of underlying emotional blocks. As the hosts share personal insights and experiences, the podcast navigates through the impact of goal trauma on both professional and personal realms, offering practical strategies for growth and celebrating incremental progress.Main Talking Points:1. Understanding Goal Trauma&nbsp;&nbsp;&nbsp;- Identification of common behaviors like procrastination, distraction, and self-sabotage.&nbsp;&nbsp;&nbsp;- Traditional approaches provide temporary relief but do not address the root cause.2. Origins of Goal Trauma&nbsp;&nbsp;&nbsp;- Goal trauma arises from past failures in achieving desired goals.&nbsp;&nbsp;&nbsp;- The trauma becomes embedded in the nervous system, leading to resistance and fear when setting ambitious goals.3. Symptoms and Strategies&nbsp;&nbsp;&nbsp;- Procrastination and resistance are symptoms of underlying goal trauma.&nbsp;&nbsp;&nbsp;- Traditional methods, such as routines and self-help books, only provide temporary relief.4. Goal Trauma Healing Techniques&nbsp;&nbsp;&nbsp;- Hypnotherapy and Emotional Freedom Techniques (EFT) offer a unique approach.&nbsp;&nbsp;&nbsp;- The combination of hypnotherapy and tapping helps release goal trauma and its associated emotional blocks.5. Impact on Goal Setting&nbsp;&nbsp;&nbsp;- Goal trauma prevents individuals from setting and achieving ambitious goals.&nbsp;&nbsp;&nbsp;- Overcoming goal trauma allows for the pursuit of exciting and transformative objectives.6. Celebrating Progress&nbsp;&nbsp;&nbsp;- Acknowledging and celebrating progress is vital for motivation.&nbsp;&nbsp;&nbsp;- Shifting from waiting for perfection to celebrating incremental achievements fosters a positive mindset.&nbsp;7. Business as a Spiritual Expander&nbsp;&nbsp;&nbsp;- Business is a powerful facilitator of spiritual growth and consciousness expansion.&nbsp;&nbsp;&nbsp;- The essence of an individual enlivens their business, relationships, and overall life.&nbsp;8. Sacred Life Mastery Approach&nbsp;&nbsp;&nbsp;- Sacred Life Mastery emphasizes the art of incorporating spirituality into everyday life.&nbsp;&nbsp;&nbsp;- The holistic approach extends beyond business to impact relationships and personal well-being.In conclusion, the podcast delves into the transformative concept of goal trauma, revealing its profound impact on behavior and achievement. Rozlyn Warren's insights shed light on the origins of goal trauma, emphasizing its roots in past failures and the resulting emotional impact. The conversation advocates for a unique healing approach, combining hypnotherapy and Emotional Freedom Techniques (EFT), to release embedded traumas and pave the way for setting ambitious goals. The hosts, Kirsten and Jeanne, stress the importance of celebrating progress, fostering a positive mindset, and viewing business as a spiritual expander. The podcast ultimately offers a holistic perspective, encouraging listeners to overcome goal trauma, embrace personal growth, and integrate sacred life mastery principles into their daily lives.Helpful Links:The...

In today's enlightening discussion with our guest Leslie Gaudet, we delved into the importance of time management as a form of self-care. Leslie shared some invaluable insights and practical tips for creating a balanced and fulfilling life.Key points discussed:Learning to Say No and Asking for Help:- Leslie emphasized the strength in learning to say no or deferring tasks when overwhelmed.- Asking for help is not a weakness; it opens avenues for support, especially from a strong circle of people in one's life.Delegating Tasks and Building Trust:- For those with a team, trust is paramount. Clearly articulate tasks, allow team members the freedom to execute, and cultivate relationships for continuous improvement.Taking Mental Breaks:- Continuous work without breaks hinders the brain's ability to process and integrate information.- Mental breaks don't necessarily mean complete disengagement; activities like a walk with a podcast can be both refreshing and developmental.Establishing a Hard Stop to the Day:- A non-negotiable end to the workday is crucial for a good night's sleep.- Unwinding before bed allows the brain to transition from work mode to rest, avoiding the "monkey mind."Prioritizing Family Time:- Recognizing the importance of family, Leslie shared a personal story highlighting the significance of setting boundaries for family interaction.Structuring Your Day:- Mapping out your day helps visualize available time and dispels the feeling of always working.- Identifying white spaces allows for intentional breaks, fostering a sense of liberation.Individualized Self-Care:- Self-care routines are unique to each person. What works for a friend might not suit your lifestyle.- Embrace a self-care routine that aligns with your daily rhythm and responsibilities.Two-Way Street of Help:- Acknowledge that offering and seeking help are interconnected. Allowing others to help is a mutually beneficial exchange.Every Action as a Self-Care Moment:- Viewing daily actions through a lens of service to oneself and others transforms routine tasks into self-care moments.Helpful Links:The Marketing VA Advantage&nbsp;Six Figure Business Coaching&nbsp;Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

In this episode, our guest is Andrea Stenberg from Andrea Stenberg Consulting, a video marketing strategist. She specializes in helping coaches and heart-centered entrepreneurs enhance visibility, showcase expertise, and attract new clients using video.Discussion Highlights:Why Use Video for Business?Facebook, LinkedIn, Instagram promote video content.People engage more with video, leading to increased trust and better business connections.Video helps build know, like, and trust quickly.Improved website traffic and search engine rankings with embedded videos.Andrea's Video Journey:Started making videos in 2018, faced initial challenges.Overcome dislike of appearance, uncertainty about content, and technology intimidation.Encountered humorous experiences, like doing a webinar with the "go live" button forgotten.Crafting Videos for Connection:Emphasizes the power of storytelling in videos.Encourages sharing personal tidbits to create relatable content.Stories make business content more engaging and memorable.Overcoming Tech Challenges:Recommends starting with live videos using smartphones.Going live provides practice in a smaller audience setting.Emphasizes the importance of not deleting videos, citing a success story of landing a lucrative gig from an imperfect video.Promoting Business through Video:Andrea advises against perfectionism.Shares a story where an imperfect video on LinkedIn led to a significant business opportunity.Emphasizes the unpredictability of audience response and the importance of having videos available for potential clients.Helpful Links:Andrea StenbergThe Marketing VA Advantage&nbsp;Six Figure Business Coaching&nbsp;Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

In this episode, we delve into the crucial role of CRMs (Client Relationship Managers) and project management tools in the efficient functioning of creative small businesses. Our guest, Melissa Rich, founder of Virtually Done Systems, specializes in helping overwhelmed business owners streamline their processes, implement workflows, and embrace automation to regain control of their day-to-day tasks.Understanding CRMs and Project Management Tools:CRM Functionality: A CRM serves as the face of your business, managing client-facing tasks, communications, schedulers, contracts, and invoices. It becomes indispensable once a client is booked, handling all interactions with clients effectively.Project Management Tools: The behind-the-scenes work, manual tasks, and project tracking are efficiently managed by project management tools. These tools complement CRMs, ensuring a seamless operation and increased efficiency for small businesses.Expert Insights with Melissa Rich:The Need for Both: Melissa emphasizes the necessity of both CRMs and project management tools. While CRMs focus on client-facing aspects, project management tools handle internal tasks, providing a holistic approach to business management.Efficiency and Smooth Operations: Integrating strategized systems, workflows, and automations is crucial for overwhelmed business owners to alleviate stress. Melissa shares insights on creating structure and systems, making businesses more efficient and enjoyable for owners.Overcoming Business Owners' Struggles:Challenges with Systems and Workflows: Many business owners, especially creatives, struggle with creating systems, processes, and workflows. The episode explores the common challenges faced and the solutions offered by experts like Melissa Rich.Melissa's Journey: Melissa shares her journey from working in process management for a healthcare IT company to specializing in systems for creatives. Her passion for systems and workflows stems from her love for organizing and streamlining processes.Client Success Stories:Relief through Workflow Mapping: Melissa narrates a recent client success story where a business owner, initially stressed about workflows, experienced a sense of relief and excitement after a workflow mapping session. The client discovered a newfound ability to run her business without constant micromanagement.In conclusion, this episode provides valuable insights into the symbiotic relationship between CRMs and project management tools. Melissa Rich's expertise sheds light on how small businesses, particularly those in creative industries, can thrive by implementing efficient systems and workflows.Helpful Links:The Marketing VA Advantage&nbsp;Six Figure Business Coaching&nbsp;Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

Welcome to Six Figure Business Mastery Podcast, where expert Diane DiResta of DiResta Communications unveils the secrets of dynamic public speaking. In this episode, she emphasizes the pervasive nature of public speaking in our lives and shares insights on becoming an expert in front of any audience.Embracing the Power of Public Speaking:- Diane highlights the universal nature of public speaking and its impact on personal and professional growth.Diane's Journey and Passion for Coaching:- From speech pathologist to virtual coaching, Diane shares her transformative journey and the evolving landscape of communication.Overcoming Fear and Playing It Safe:- Diane addresses common challenges, urging listeners to overcome barriers and achieve confidence and clarity.Unleashing Your Unique Presentation Style:- Tips from Diane on breaking away from predictability and adapting presentation styles for different audiences.Elevating Executive Presence:- The importance of reinvention and adapting to diverse audiences, illustrated by real-life examples.The Role of Stories and Authenticity:- Diane advocates for authenticity and storytelling, emphasizing the genuine connection they bring to presentations.Crafting a Breakout Presentation:- Practical tips from Diane on creating impactful presentations that break free from complacency.As we conclude, Diane encourages listeners to "stop playing it safe in front of the room." Whether you're an entrepreneur or professional, honing the art of public speaking opens doors to opportunities. For more insights, explore Diane's book, "Knockout Presentations."Helpful Links:Diane Diresta WebsiteThe Marketing VA Advantage&nbsp;Six Figure Business Coaching&nbsp;Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

Michelle Vandepas, our guest for this episode, shares insights on who should reconsider writing a book. It's not about writing ability but a genuine internal calling. If there's no passion or desire, the process may be overwhelming. Writing involves exploration, time, money, and internal growth.Who Shouldn't Write a Book?Michelle emphasizes that being a bad writer is not a reason not to write a book.Discuss the importance of feeling a calling or nudge to write a book.Michelle shares examples of individuals who initially focused on external stories but later found the heart of their books in internal transformations.Importance of personal exploration and internal calling to write a book.Getting Started with Writing:Hosts ask Michelle about the process of getting started with writing a book.Michelle advises against immediately diving into a structured outline and encourages journaling first.The importance of exploring emotions and finding the underlying message before outlining the book.Writing Challenges:Hosts discuss the challenges faced by those who hate writing.Michelle encourages those who dislike writing to explore the reasons behind their aversion.Various writing hacks and strategies, including transcribing podcasts or having someone interview you.Michelle emphasizes overcoming self-limiting beliefs and fears associated with writing.Working with Editors and Ghostwriters:Hosts inquire about working with editors and ghostwriters.Michelle explains the role of ghostwriters in crafting a story in the author's voice.Overview of different types of editors, including developmental and copy editors.Emphasis on the collaborative process between authors and editors.When to Approach a Publisher:Hosts inquire about the ideal time for an author to approach a publisher.Michelle discusses different publisher programs and how authors can enter at various stages.Highlight the flexibility offered by GP Publishing in assisting authors throughout the book-writing process.Michelle's Generous Offer:Michelle shares a special offer for the audience, providing a 25% discount on a program to help authors write their books.Details on how to access the offer, including the website link and coupon code (sixFIG).Hosts express gratitude for the generous offer.Closing:Hosts express appreciation for Michelle's insights, wisdom, and the generous offer.Remind listeners to check the show notes for the offer details and links.Thank Michelle for joining the podcast and look forward to future collaborations.Helpful Links:The Marketing VA Advantage&nbsp;Six Figure Business Coaching&nbsp;Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

Kirsten and Jeanne are joined by Jen Espinosa-Goswami from Weightless LLC, an ACC, MAL, and IFC-certified holistic coach. Jen specializes in helping small businesses leverage their expertise through paid public speaking. As a coach of the year finalist from the International Association of Women, Jen shares her insights on speaking to associations and getting paid for your expertise.Crafting a Signature Speech:Jeanne seeks advice on creating a signature speech, prompting Jen to clarify that it's more than just sharing personal stories. A signature speech should align with your business goals and resonate with your audience. Jen offers a loose template, emphasizing mind mapping and customization for effective delivery.Speaking to Associations:The discussion shifts to the nuances of speaking to associations. Jen highlights the differences in approach compared to corporate or entrepreneurial audiences. Associations provide opportunities for visibility, and Jen shares strategies to navigate their volunteer-driven structure and application processes.Exploring Unique Associations:Jen and the hosts discuss the vast array of associations, from truckers to knitting enthusiasts, emphasizing that there's an association for everyone. She encourages exploring niche markets within associations for endless referral opportunities.Earning from Speaking Engagements:The conversation pivots to getting paid for speaking. Jen explains the dynamics of free speaking for lead generation versus getting paid upfront. While some build entire businesses through free speaking, Jen advocates for a balanced approach, combining paid engagements and sales after speaking.Increasing Authority Through Paid Speaking:Jeanne questions if being a paid speaker enhances authority and subsequently increases audience interest in buying. Jen affirms that being a paid speaker boosts credibility, positions speakers as experts, and recommends a balanced approach to selling from the stage.Selling Without Being Sleazy:The hosts seek tips on selling without coming off as sleazy. Jen introduces the concept of "seeding," subtly introducing the idea of an offer throughout the presentation. By informing the audience early and providing value, speakers can authentically offer products or services without feeling salesy.Tune in next week for another episode of Six Figure Business Mastery, where Kirsten and Jeanne bring you more expert insights to elevate your business game.Helpful Links:The Marketing VA Advantage&nbsp;Six Figure Business Coaching&nbsp;Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

Welcome to Six Figure Business Mastery Podcast, where we explore strategies and insights to elevate your business. Today, we're joined by the incredible Shelly Criswell from Criswell Solutions, specializing in strategic mapping and serving as a Director of Operations for small businesses aiming to scale.Main Talking Points:Defining Systems:- Shelly simplifies the concept of systems, emphasizing their repetitive nature. Whether it's a podcast, social media, or blog posts, anything done routinely requires a system.- Highlighting the rule of three: If a task involves three steps and is repeated more than three times, it's time to create a system.The Power of SOPs:- Shelly underscores the importance of Standard Operating Procedures (SOPs), especially for those just starting. SOPs become indispensable when onboarding team members, ensuring a seamless transition.- Regular SOP reviews prevent outdated processes and contribute to a well-organized business.Learning from Mistakes:- Shelly views mistakes as indicators of gaps in systems. Each error offers an opportunity to enhance and refine existing processes.- Encourages viewing mistakes as learning experiences and embracing them for continuous improvement.Favorite Tech Tools:- Advocating for simplicity, Shelly recommends Google Docs for creating a centralized database of SOPs. This ensures easy access and avoids the hassle of searching through folders.- Project management tools like Trello can streamline processes, providing visibility into the production pipeline.Strategies for Efficiency:- Shelly offers services ranging from retainer-based Director of Operations support to fractional assistance. Her VIP tech days allow for focused, intensive work on a client's tech needs.- Strategic planning is a key service, where Shelly maps out projects for a year, aligning with business priorities and goals.Conclusion:As we wrap up this insightful episode, if you're seeking to unlock operational efficiency and scale your business, Shelly Criswell is here to guide you. Visit Shelly's Website for more information and take the first step toward a streamlined, growth-oriented business.Helpful Links:Criswell SolutionsThe Marketing VA Advantage&nbsp;Six Figure Business Coaching&nbsp;Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget