Unlock the Secrets of Nonfiction Writing with our guest, Stacy Ennis! Dive into the world of nonfiction authorship and elevate your writing game with expert insights from the incredible Stacy Ennis! In this must-watch video, Stacy shares invaluable tips and tricks on "How To Become A Master Of Writing Nonfiction Books."Whether you're a seasoned writer or just starting your journey, Stacy Ennis, a seasoned author and writing coach, breaks down the essential elements that make a nonfiction book truly outstanding. From crafting a compelling narrative to conducting thorough research, Stacy covers it all.Main Talking Points:- The art of crafting a captivating nonfiction narrative- Strategies for conducting effective research- Tips for finding and refining your unique writing voice- Insights into the publishing process and how to navigate it successfully- Advice on overcoming common writing challenges and staying motivatedAbout Stacy Ennis:Stacy Ennis is a renowned author, editor, and writing coach with a wealth of experience in the world of nonfiction writing. Her expertise has guided countless aspiring authors to success, and now she's here to share her knowledge with YOU!Who Should Listen:- Aspiring nonfiction authors- Writers looking to enhance their craft- Anyone interested in the art and business of writingReady to take your nonfiction writing skills to the next level? Don't miss this opportunity to learn from the best! Hit play now and start your journey towards becoming a master of nonfiction writing with Stacy Ennis.Helpful Links:The Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

In this episode of Six Figure Business Mastery Podcast, Kirsten and Jeanne from Six Figure Business Coaching interview Mackenzie Armstrong of Armstrong Virtual Solutions. Mackenzie, a former educator turned Pinterest expert, shares her insights on how to effectively use Pinterest to organically grow your email list. Discover why Pinterest is an underutilized strategy for many businesses and how it can be a powerful tool for audience building.Main Talking Points:1. Introduction to Mackenzie ArmstrongKirsten and Jeannie introduce Mackenzie Armstrong, a Pinterest strategist and former educator.Mackenzie's journey from teaching to becoming a virtual assistant and ultimately specializing in Pinterest.2. Pinterest as a Search EngineDiscussion on Pinterest's unique role as a search engine rather than a traditional social media platform.How Pinterest encourages users to leave the platform and discover content on external websites.The significance of Pinterest's focus on inspiring and educating users.3. Pinterest Content and LongevityMackenzie explains the longevity of Pinterest content and how it continues to bring in traffic months or even years after initial publication.The importance of consistently pinning fresh content and repurposing older pins.Tips for using keywords effectively in pin descriptions and other Pinterest elements.4. Ideal Businesses for PinterestMackenzie shares her insights on the types of businesses that can benefit from Pinterest, including online businesses with blogs, podcasts, and products.The role of consistency in Pinterest success and how Pinterest compares businesses to their own performance, not competitors.5. Using Pinterest to Grow Your Email ListMackenzie provides strategies for capturing email leads through Pinterest.The value of promoting URLs to your website's homepage, blog, podcast, opt-ins, and more on Pinterest.How Pinterest allows you to nurture and own your audience through email marketing.6. Utilizing Video PinsDiscussion on the effectiveness of video pins on Pinterest and how they can capture attention.Mackenzie's recommendations for creating quick and digestible video content for Pinterest.Tips for using various media types to engage different types of Pinterest users.7. Pinterest Scheduling and StrategyMackenzie advises on pin scheduling, recommending at least one fresh pin per day and repurposing older pins.The benefits of using scheduling tools like Tailwind and the importance of not overusing third-party scheduling for Pinterest.Tips for optimizing your Pinterest strategy and utilizing Pinterest's native scheduler.8. Mackenzie's Pinterest CourseA mention of Mackenzie's upcoming Pinterest course, offering in-depth knowledge on Pinterest optimization and strategy.Information on where to find Mackenzie online, her website, and how to connect with her for more insights.In this informative episode, Kirsten and Jeannie discuss the potential of Pinterest as a valuable tool for organic email list growth with Mackenzie Armstrong. Her expertise sheds light on the unique aspects of Pinterest as a search engine and how it can drive long-term traffic to your content. The tips and strategies shared in this episode offer valuable insights into harnessing Pinterest's power for audience building. If you're looking to supercharge your email list growth, Pinterest could be your next frontier. Stay tuned for more episodes on Six Figure Business Mastery...

Welcome to another episode of Six Figure Business Coaching and the Marketing VA Advantage.Today, we're excited to have Scott Gabdulin from Learo, an expert in turning prospects into business opportunities, sharing insights on the value of leads for small businesses and practical tips for effective lead generation.Main Talking Points:Significance of Leads for Small Businesses:Scott emphasizes leads' crucial role in initiating momentum and revenue.Explores challenges in exhausting personal networks and the need for sustained lead generation.Lead Generation Strategies:Practical tips for businesses under 100K-500K, focusing on immediate revenue.Highlights Google Ads' effectiveness for service-oriented niches like home services.Balancing Budgets:Scott advises a do-it-yourself approach for small businesses with financial constraints.Recommends Google Ads for immediate problem-solving and social media for higher-end niches.Tailoring Lead Magnets:Discusses tailoring free lead magnets based on the nature of the product or service.Strategies differ for therapists and immediate-service niches like home services.Transitioning to Marketing Investment:Explores the ideal point for small business owners to transition to broader marketing efforts.Weighs the decision between hiring more help and investing in marketing for diversified growth.Power of Video Marketing:Discusses the universal appeal of video marketing for building trust and brand presence.Highlights video content's role in creating a personal connection with the audience.Static Ads vs. Video Ads:Scott prefers static ads for quick campaign setups during lead generation.Acknowledges the high barrier to entry for video but stresses its importance in brand building.Helpful Links:The Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

In this episode of How to Make Sales on TikTok, we dive into the world of TikTok marketing with a special guest, Shelby Kincer. Discover how to leverage TikTok to boost your sales and engage with your target audience effectively. Whether you're new to TikTok or looking to enhance your existing strategy, this episode has valuable insights to help you succeed.1. Introduction to TikTok MarketingUnderstand the potential of TikTok as a marketing platform.Shelby shares her journey and success in using TikTok for sales.2. Creating Engaging TikTok ContentExplore the elements of a compelling TikTok video.Tips for storytelling, trends, and user-generated content.3. Building Your TikTok BrandEstablishing your brand identity on TikTok.Tips for creating a consistent and appealing profile.4. Leveraging TikTok FeaturesUtilize TikTok's features like challenges, duets, and effects to stand out.Learn how to engage with your audience through comments and likes.5. TikTok Advertising and E-commerce IntegrationInsights into TikTok advertising options.Integrating e-commerce strategies to drive sales through TikTok.6. Measuring TikTok SuccessKey metrics to track and analyze for TikTok marketing.How to adapt your strategy based on performance.7. Staying Updated with TikTok TrendsThe importance of staying current with TikTok trends and updates.Shelby's tips for ongoing success in the dynamic TikTok landscape.If you're ready to elevate your marketing game and tap into the vast potential of TikTok, this episode with Shelby Kincer is a must-listen. Get ready to create engaging content, build your brand, and boost your sales on TikTok. To connect with Shelby and access additional resources, visit The Marketing VA Advantage.Helpful Links:The Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

As a business owner, understanding tax essentials is the key to financial success! In this short and informative video, we break down the must-know basics that will empower you to navigate the complex world of business taxes with confidence.Tip #1: Get a Federal IDUnderstanding the importance of a Federal ID is crucial for any business. Learn why obtaining this identification is the first step in establishing your business identity, facilitating financial transactions, and ensuring compliance with tax laws.Tip #2: Know Your Business Structure vs. Your Tax StructureDelve into the differences between your business structure (e.g., LLC, corporation) and your tax structure (e.g., sole proprietorship, S corporation). Uncover the impact of these choices on your tax obligations, liability, and overall financial strategy.Tip #3: Knowing Your NumbersNumbers are the language of business, and understanding them is key to making informed financial decisions. Explore the importance of tracking income, expenses, and other financial metrics to maintain a healthy bottom line and make strategic business moves.Tip #4: Know the Type of Accountant You HaveNot all accountants are created equal. Learn about the different types of accountants (e.g., bookkeepers, tax accountants, CFOs) and how each plays a unique role in managing your business finances. Discover the right fit for your business needs and ensure you have the expertise required for success.Join us on this journey to demystify the world of business taxes and empower yourself with the knowledge needed to make sound financial decisions. Don't let taxes be a roadblock to your business growth – master the essentials today!Remember to like, share, and subscribe for more valuable insights into business, finance, and entrepreneurship! Helpful Links:The Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

Perfect leads are the lifeblood of any successful sales and marketing effort. In this episode, we explore the concept of "perfect leads" – what they are, why they matter, and how to identify and attract them. Whether you're a seasoned sales professional or a business owner looking to enhance your customer acquisition strategies, understanding the nuances of perfect leads is crucial. Join us as we delve into the characteristics of ideal leads, the importance of targeting the right audience, and actionable strategies for optimizing your lead generation efforts.Helpful Links:The Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

In today's discussion, we will explore the power of leveraging Facebook to attract the best clients quickly and efficiently. While some may view Facebook as the less glamorous option in the world of social media, it offers a treasure trove of tools and functionalities that can help you build your business effectively. Let's dive into how you can maximize this platform to your advantage.The Wisdom of ExperienceWhile Facebook may not be the latest social media sensation, it brings a wealth of experience and wisdom. Just like a pair of "granny panties," it might not be flashy, but it offers time-tested features and tools.Discovering Your Audience on FacebookMany entrepreneurs struggle with establishing SEO on their websites, especially when they're just starting. Facebook provides a built-in audience that can be tapped into without the hassles of SEO, making it an attractive option.The Power of Messaging Before AdsBefore diving into Facebook ads, it's crucial to fine-tune your messaging and validate your offers. Rushing into ads without a solid message can lead to wasted resources and disappointment.Tailoring Price PointsYour pricing strategy on Facebook depends on your business's maturity and your confidence in your offers. If you're just starting, consider testing your offers at price points ranging from $27 to $297.Staying Lean and FocusedInstead of spreading yourself too thin across multiple platforms and strategies, focus on what's working for you on Facebook. Leverage Facebook's tools, such as stories, groups, personal pages, and business pages, to build your brand and attract clients.Consistency is KeyCohesive and consistent content is more valuable than constantly creating new, unrelated content. Ensure that your content speaks to your ideal clients and reinforces your brand message over time.The Simplicity of Lean Business GrowthNot every entrepreneur aims for massive expansion. Facebook's simplicity allows you to maintain a lean business structure, minimizing overwhelm and enabling steady growth.Helpful Links:The Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

In this Episode Kirsten and Jeanne dive into the essential topics to fuel your business growth, from copywriting to course creation, mindset to video marketing. They've got you covered. Tune in for expert guest interviews on all things marketing and business, and learn how to work on your business, not just in it. In this episode, Kirsten and Jeannie are joined by Catherine Tarbox, also known as CT from Magic Metaphors, who specializes in helping entrepreneurs leverage AI technologies like ChatGPT to streamline their business operations and create content that connects with their audience. CT discusses the world of AI, ChatGPT prompts, and techniques to create content that reflects your unique voice.Exploring the World of Chat and AI Technologies- AI technologies are here to stay, and they are changing the business landscape rapidly.- Solopreneurs and small business owners can benefit from AI by using various tools that work together.- AI can automate tasks, streamline processes, and enhance productivity across various business functions.Creating Your AI Twin- Your AI twin is a way to make AI-generated content sound like you, replicating your tone and writing style.- CT provides a free resource for creating your AI twin, which involves a heart speech and an analysis of your writing.- Regularly update your twin to incorporate changes in your writing style and vocabulary, ensuring it remains accurate and relevant.AI's Impact on Small Business Owners- AI tools can make small business owners more efficient and creative by handling repetitive tasks.- While AI can automate many aspects of business, it highlights the importance of showing up authentically in video and in-person interactions.- As AI becomes more integrated into business processes, the definition of work may evolve, offering more work-life balance.Choosing the Right AI Tools- Explore AI tools based on your specific needs and interests.- Start with ChatGPT for content generation and then explore other AI tools as you become more comfortable.- There are various AI tools available for tasks like content creation, coding, research, and more.Helpful Links:The Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

Meet Mary Burrus, Realtor Extraordinaire- Mary Burrus, a Richmond, Virginia native, Realtor with Liz Moore Associates, shares her journey of combining real estate with her passion for serving and enhancing the quality of life.- With a background in live production, Mary employs Ninja Selling principles focusing on mindset, connection, and service.Unleashing the Power of Video Marketing- Mary discusses the impact of Ninja Selling principles on her real estate career, emphasizing the importance of mindset, client connection, and service.- Highlighting the effectiveness of video marketing, Mary shares her experience creating engaging content about Richmond, attracting both local and international clients.The Fun in Video Creation- Mary delves into the joy of making neighborhood videos, showcasing Richmond's highlights and providing valuable information to potential clients.- Balancing creativity with statistical insights, Mary emphasizes the versatility of -Ninja Selling strategies, catering to both analytical and creative audiences.The Virtual Assistant Advantage- Mary introduces her virtual assistant, Nika, emphasizing the pivotal role in content creation, strategy development, and ongoing support.- Discussing the decision to invest in a virtual assistant early in her real estate career, Mary highlights the importance of focusing on core strengths and delegating time-consuming tasks.Serving Clients and Planning for the Future- Reflecting on personal experiences, Mary shares the motivation behind her mission to assist clients in downsizing, emphasizing the need for a thoughtful transition plan.- Exploring future content, Mary discusses plans to address niche markets and help clients with international relocations, leveraging Liz Moore and Associates' participation in Leading Realtors of the World.Helpful Links:The Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

In this episode, join us as we dive into the fascinating world of video mastery, social media wizardry, and team building with the incredible Suraj Ethirajan. Known for his expertise in these domains, Suraj shares invaluable insights, tips, and secrets that have propelled him to success. Whether you're a content creator, aspiring social media influencer, or someone keen on building and leading a high-performing team, this episode is packed with actionable advice to help you unlock new levels of achievement.1. Video Mastery Unleashed:   - Suraj unveils his strategies for creating compelling and engaging videos.  - The importance of storytelling and visual aesthetics in video content.  - Tips for overcoming common challenges in the video creation process.2. Social Media Wizardry:  - Suraj breaks down his approach to conquering the ever-evolving social media landscape.  - Insights into building a personal brand and standing out on crowded platforms.  - The role of consistency, authenticity, and adaptability in social media success.3. Team Building Triumphs:  - Suraj shares his experiences in assembling and leading successful teams. - Strategies for fostering a positive and collaborative team culture. - The balance between delegation and hands-on leadership in achieving team goals.4. Navigating Challenges: - Suraj reflects on challenges encountered in his journey and how he overcame them. - Practical advice for handling setbacks in video creation, social media, and team dynamics. - Turning obstacles into opportunities for growth and improvement.5. Tools of the Trade: - Insightful recommendations from Suraj on essential tools and resources for video creation and social media management.- The role of technology in optimizing team collaboration and productivity.As we conclude this episode, you'll leave with a wealth of knowledge from Suraj Ethirajan's journey, armed with practical strategies to enhance your video creation skills, dominate the social media landscape, and build a stellar team. Don't miss out on the chance to unlock the secrets to your own success in these dynamic fields.Helpful Links:GrounowThe Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

In today's spotlight, we're joined by Sarah Busch, an expert in the legal field, as we explore the strategic use of Google Reviews to propel your law firm's online presence. Get ready to unlock the full potential of your firm with actionable insights and proven techniques.1. In the heart of our discussion lies the powerhouse—Google Reviews. We discussed how Sarah Busch strategically navigates this digital realm to amplify her law firm's reach and impact. From harnessing positive feedback to addressing concerns with finesse, Sarah's approach is a blueprint for any business looking to flourish in the online sphere.2. Strategies for Maximum ImpactDive into the nitty-gritty of leveraging Google Reviews effectively. From encouraging satisfied clients to leave reviews to addressing negative feedback with grace, we'll uncover a comprehensive strategy to boost your online presence.3. Sarah Busch's Success StoryEmbark on an inspiring journey with Sarah Busch as she shares her firsthand experience leveraging Google Reviews for growth. Learn about the specific tactics she employs to turn feedback into a tool for building trust and credibility in the legal industry.Google Reviews can transform law firms' online presence. Armed with Sarah Busch's expert tips, you're ready to navigate the dynamic world of law firm SEO. Implement these strategies now to not just grow but thrive digitally. Helpful Links:The Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

Welcome in this episode, where we're joined by Samantha Scheff, a Facebook and Instagram ad strategist from Hidden Willow Marketing. Samantha will help demystify Facebook ads and guide you on when and how to get started effectively.Main Talking Points1. How Much Should You Spend on Facebook Ads?Facebook ads are a tool that needs to be used correctly for the right job.You can start with as little as $5 a day, but it's recommended to spend at least $15 a day, especially for conversion campaigns.Facebook ads are cost-effective and don't require thousands of dollars to start.2. Types of Ad CampaignsSamantha discusses various ad campaign objectives, including traffic, conversion, lead generation, sales, brand awareness, and engagement.Your choice of campaign depends on your business goals and audience.3. Ad Strategy and Warm AudiencesIt's crucial to validate your offer organically before running Facebook ads.The size of your audience and the pace at which you want to grow play a role in determining your ad strategy.4. AB Testing for SuccessAB testing involves changing one variable at a time to optimize your ads.Starting with testing creative elements like images and videos can help you understand what resonates with your audience.5. Understanding the Customer JourneySamantha emphasizes the importance of monitoring and optimizing the customer journey.Troubleshooting involves looking at various metrics and identifying gaps in your ad campaign.In conclusion, understanding Facebook ads, choosing the right campaign type, and optimizing your strategy are key to success. Whether you're looking to DIY or outsource your ad management, Samantha offers a free 5-day course to get started. Helpful Links:Free 5-Day CourseThe Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

In this engaging episode, Jeanne and Jamie discuss the power of live video in business growth. Jamie Hayne, a seasoned coach specializing in helping coaches and online service-based entrepreneurs get comfortable with live video, joins the show to provide actionable advice. They break down the barriers that hold people back from going live and offer practical tips to build confidence and connection through video content.Key Talking Points:1. Overcoming Live Video Fears: Jamie encourages individuals to list their worries and fears about going live and tackle each concern one by one. Addressing imaginary concerns and building a plan to manage real ones is essential.2. Start Slow with Prerecorded Videos: Jamie suggests easing into live videos by creating prerecorded content first. Schedule these videos to release at specific times, which helps establish a regular online presence and prepares you for live broadcasts.3. Benefits of Going Live: Live videos offer several advantages, including algorithm boosts and notifications that prompt immediate engagement. The two-way dialogue with your audience enhances connection and authenticity, fostering stronger relationships.4. Embrace Imperfections: Both hosts emphasize the importance of authenticity. Sharing stories, being yourself, and connecting with your audience genuinely can lead to better engagement and growth.5. Content Ideas for Going Live: To combat the challenge of finding topics to discuss on live videos, Jamie suggests repurposing existing content. Revisit successful social media posts and turn them into compelling live video topics by adding personal stories and experiences.6. Engaging Your Audience: The hosts highlight the significance of interaction and engagement during live videos. Addressing comments and questions in real-time fosters connection and allows for clarification and deeper conversations.7. Storytelling Impact: Storytelling is a powerful tool in live video content. Jamie shares her "POW bubble" technique, which involves deriving multiple stories from a single quote or concept, thereby creating a series of engaging content.As the episode wraps up, the hosts emphasize the need for businesses to shift from content consumers to content creators. Engaging with viewers through live videos can lead to stronger connections and conversions. Jamie's expertise sheds light on the journey from apprehension to confidence in going live, making this episode a valuable resource for entrepreneurs looking to harness the potential of video marketing.Helpful Links:Jamie Hayne CoachingGet on Camera and Get Clients Facebook GroupDownload: 100 Go Live TopicThe Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

In this exciting episode of Kirsten and Jeanne, we're joined by Phyllis and Mark Millam, two dynamic YouTubers who swiftly turned their passion into profit. Their journey to YouTube monetization took an unexpected twist when they hired a marketing virtual assistant. Get ready to be inspired by their story and discover their key strategies for achieving monetization in under six weeks!Phyllis and Mark Millam reveal their journey from hobbyists to successful YouTubers, thanks to their marketing virtual assistant. Find out how this transformed their channel's performance and financial success. Key takeaways from their story include: 1. Introducing Phyllis and Mark Millam: Learn about the Millams, their passion for content creation, and the initial challenges they faced on their YouTube journey and hiring a marketing VA.2. The Role of a Virtual Assistant: Discover how they decided to hire a marketing VA on board and why this decision was pivotal to their success.3. Monetization Strategies: Phyllis and Mark Millam share their insider tips and strategies for accelerating the monetization process, including optimizing content, increasing engagement, and driving more views.4. Overcoming Obstacles: Hear about the challenges they encountered along the way and how Phyllis and Mark Millam successfully navigated these hurdles with the help of their marketing VA.5. Monetization Milestones: Delve into the specific milestones and achievements that marked their path to monetization, and how Phyllis and Mark Millam celebrated each success.6. Advice for Aspiring YouTubers: Phyllis and Mark Millam offer valuable advice for newcomers to the platform, including the importance of consistency, collaboration, and finding a supportive community.7. Future Goals: Gain insights into Phyllis and Mark Millam's plans for the future of their channel and how they intend to continue growing their audience and revenue.This episode is a must-watch for both aspiring YouTubers and content creators looking to optimize their path to monetization. Join us as we dive into the Millams' incredible journey and the transformative impact of having marketing VA on their YouTube channel. Helpful Links:The Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

In this riveting episode, Kirsten and Jeanne sit down with cybersecurity expert Natalie Berthe to unravel the complex world of online security. As a serial entrepreneur, advisor, and cybersecurity strategist, Natalie founded "Cybersecurity for Humans" to make online security more accessible to entrepreneurs. With the increasing prevalence of cyber threats, it's essential to understand the difference between being hacked and hijacked, and to take proactive steps to safeguard your online presence.Main Talking Points:1. Understanding Hacked vs. Hijacked: Natalie clarifies the difference between being hacked and hijacked, highlighting three stages: impersonation, hacking, and hijacking. Many people confuse these terms, but they represent distinct levels of intrusion into your digital life.2. Impersonation and Cloning: Natalie discusses the first stage, impersonation, where cybercriminals steal your photos and personal information to create fake accounts. These fraudulent accounts can then reach out to your friends and connections, often going unnoticed.3. Hacked Accounts: The hosts and Natalie explain how a hacked account is analogous to a burglar breaking into your house and stealing your belongings. Hackers can access sensitive information, which may lead to financial loss, unauthorized transactions, or even emotional manipulation.4. Hijacked Accounts: The conversation delves into hijacking, likening it to someone moving into your house, changing the locks, and effectively taking over. Natalie emphasizes the significance of this distinction – hijackers gain full control, and the legitimate account owner is locked out.5. Motives Behind Hacking: Natalie explains that scammers' endgame is almost always financial gain. They exploit your connections, manipulate your friends, and potentially con them into providing financial assistance or fall for other scams.6. Protecting Yourself: Natalie offers practical strategies for staying safe online. She emphasizes the importance of using different email addresses for different accounts, as well as employing two-factor authentication for added security. She also highlights the vulnerability of using easily guessable information in your online presence, such as email addresses with birthdays.7. Course for Comprehensive Protection: As a solution, Natalie introduces her course "Hacked and Hijacked," which equips individuals with the knowledge and tools to protect or recover their accounts from hackers. The course covers major social media platforms and email services, empowering entrepreneurs to safeguard their digital identities.Conclusion:Thank you for tuning in to this eye-opening episode of the Six Figure Business Mastery Podcast. With Natalie Berthe's insights, you now have a clearer picture of the risks and vulnerabilities in the online world, as well as actionable steps to enhance your cybersecurity. As hackers continue to evolve, taking proactive measures is crucial to protect your personal and business-related information. For more resources and to connect with Natalie, be sure to visit Cybersecurity for Humans. Helpful Links:The Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a...

In this episode, Kirsten and Jeanne tackle the common struggle of spending excessive time on social media and share effective strategies to reclaim 20 hours a week through social media detox and outsourcing. Social media has a tendency to become a time-consuming black hole, diverting focus from productive work. The hosts provide insights into managing social media, leveraging virtual assistants, and embracing AI tools to boost business growth while avoiding the pitfalls of excessive scrolling.Key Talking Points:1. Social Media Time Management:&nbsp;&nbsp;&nbsp;- Acknowledging the tendency to lose hours on social media&nbsp;&nbsp;&nbsp;- The importance of distinguishing between work time and personal time on social media&nbsp;&nbsp;&nbsp;- Setting timers and boundaries to avoid getting lost in the scrolling loop2. Strategies for Social Media Detox:&nbsp;&nbsp;&nbsp;- Planning and setting specific tasks before entering social media platforms&nbsp;&nbsp;&nbsp;- Maintaining a conscious approach and questioning the purpose of each interaction&nbsp;&nbsp;&nbsp;- Using sticky notes or similar methods to maintain focus and prevent aimless browsing3. Outsourcing and AI Utilization:&nbsp;&nbsp;&nbsp;- Employing virtual assistants to handle content creation and scheduling&nbsp;&nbsp;&nbsp;- Utilizing AI for content creation, editing, and social media management&nbsp;&nbsp;&nbsp;- Virtual assistants' role in engaging with comments and filtering important interactions4. Balance between Authenticity and Consistency:&nbsp;&nbsp;&nbsp;- Balancing authenticity while leveraging virtual assistants for posting&nbsp;&nbsp;&nbsp;- Understanding the difference between personal engagement and consistent business presence&nbsp;&nbsp;&nbsp;- Expanding social media presence across multiple platforms for a broader audience reach5. Conquering Fear and Staying Productive:&nbsp;&nbsp;&nbsp;- Addressing the fear of engaging in direct business activities&nbsp;&nbsp;&nbsp;- Identifying tasks that require personal involvement and prioritizing them&nbsp;&nbsp;&nbsp;- Recognizing psychological barriers and breaking through to enhance business growth6. AI's Transformative Impact:&nbsp;&nbsp;&nbsp;- Embracing AI as a transformative tool for business efficiency&nbsp;&nbsp;&nbsp;- Training virtual assistants in AI usage for improved client services&nbsp;&nbsp;&nbsp;- Evaluating and implementing AI tools without becoming overwhelmed7. Moving Quickly in the Evolving Landscape:&nbsp;&nbsp;&nbsp;- Recognizing the agility of small businesses in adopting new technology&nbsp;&nbsp;&nbsp;- Embracing AI's potential to revolutionize business processes&nbsp;&nbsp;&nbsp;- Leveraging AI to complement human efforts and enhance growthConclusion:Kirsten and Jeanne emphasize the urgency of embracing AI and utilizing virtual assistants to maintain a balanced approach to social media and business growth. While AI's rapid evolution holds the potential for efficiency gains, the hosts encourage listeners to avoid falling into the trap of time-wasting and procrastination, highlighting the importance of maintaining focus on tasks that drive business success.Helpful Links:The Marketing VA Advantage&nbsp;Six Figure Business Coaching&nbsp;<a href="https://www.facebook.com/groups/masteringonlinemarketingforfemaleentrepreneurs" rel="noopener noreferrer"...

In this engaging episode, Jeanne and Jamie discuss the power of live video in business growth. Jamie Hayne, a seasoned coach specializing in helping coaches and online service-based entrepreneurs get comfortable with live video, joins the show to provide actionable advice. They break down the barriers that hold people back from going live and offer practical tips to build confidence and connection through video content.Key Talking Points:1. Overcoming Live Video Fears: Jamie encourages individuals to list their worries and fears about going live and tackle each concern one by one. Addressing imaginary concerns and building a plan to manage real ones is essential.2. Start Slow with Prerecorded Videos: Jamie suggests easing into live videos by creating prerecorded content first. Schedule these videos to release at specific times, which helps establish a regular online presence and prepares you for live broadcasts.3. Benefits of Going Live: Live videos offer several advantages, including algorithm boosts and notifications that prompt immediate engagement. The two-way dialogue with your audience enhances connection and authenticity, fostering stronger relationships.4. Embrace Imperfections: Both hosts emphasize the importance of authenticity. Sharing stories, being yourself, and connecting with your audience genuinely can lead to better engagement and growth.5. Content Ideas for Going Live: To combat the challenge of finding topics to discuss on live videos, Jamie suggests repurposing existing content. Revisit successful social media posts and turn them into compelling live video topics by adding personal stories and experiences.6. Engaging Your Audience: The hosts highlight the significance of interaction and engagement during live videos. Addressing comments and questions in real-time fosters connection and allows for clarification and deeper conversations.7. Storytelling Impact: Storytelling is a powerful tool in live video content. Jamie shares her "POW bubble" technique, which involves deriving multiple stories from a single quote or concept, thereby creating a series of engaging content.Conclusion:As the episode wraps up, Jamie emphasize the need for businesses to shift from content consumers to content creators. Engaging with viewers through live videos can lead to stronger connections and conversions. Jamie's expertise sheds light on the journey from apprehension to confidence in going live, making this episode a valuable resource for entrepreneurs looking to harness the potential of video marketing.Helpful Links:Jamie Hayne CoachingGet on Camera and Get Clients Facebook GroupDownload: 100 Go Live TopicsThe Marketing VA Advantage&nbsp;Six Figure Business Coaching&nbsp;Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget#newpodcastalert

In this episode, Kirsten and Jeanne share their journey of incorporating marketing virtual assistants to enhance their business efficiency. They discuss the significance of outsourcing tasks to experts, particularly in the realm of marketing. By streamlining your business with a marketing virtual assistant, you can focus on core activities, enhance productivity, and maintain consistent marketing efforts.Key Talking Points:1. The Benefits of Outsourcing and Cultural Learning:&nbsp;&nbsp;&nbsp;- Hiring virtual assistants for client work and marketing can revolutionize business growth.&nbsp;&nbsp;&nbsp;- Overcoming cultural differences and optimizing communication through modern tools.&nbsp;&nbsp;&nbsp;- Sharing tasks and mentoring assistants often yields creative solutions.2. Expanding Your Reach with Multiple Platforms:&nbsp;&nbsp;&nbsp;- The evolving landscape of marketing platforms and strategies.&nbsp;&nbsp;&nbsp;- Balancing specialization on a primary platform (YouTube) and repurposing content across various platforms.&nbsp;&nbsp;&nbsp;- Personal branding's significance in creating a connection with the audience.3. The Power of Video Marketing:&nbsp;&nbsp;&nbsp;- Embracing the transformational impact of video marketing over the past few years.&nbsp;&nbsp;&nbsp;- Video as the most engaging content on social media platforms.&nbsp;&nbsp;&nbsp;- YouTube's longevity and the evergreen potential of video content.4. Building Personal Connection and Increasing Open Rates:&nbsp;&nbsp;&nbsp;- Establishing a personal brand through videos for deeper audience connections.&nbsp;&nbsp;&nbsp;- The power of video in email marketing to boost open and click-through rates.&nbsp;&nbsp;&nbsp;- Local businesses benefiting from video content for higher engagement.5. Overcoming the Challenges of Video Marketing:&nbsp;&nbsp;&nbsp;- Time-consuming nature of video content creation and distribution.&nbsp;&nbsp;&nbsp;- The value of outsourcing video production, editing, keyword research, and more.&nbsp;&nbsp;&nbsp;- Collaborating with a marketing virtual assistant to review performance metrics.6. Focus on Business Passion and Outsourcing:&nbsp;&nbsp;&nbsp;- Redefining business roles by focusing on tasks you love and excel at.&nbsp;&nbsp;&nbsp;- Overcoming guilt and stress by delegating tasks to virtual assistants.&nbsp;&nbsp;&nbsp;- Leveraging virtual assistants to streamline business processes, create courses, and design lead magnets.7. Resources and Tools for Success:&nbsp;&nbsp;&nbsp;- Accessing resources for maximizing marketing virtual assistant benefits.&nbsp;&nbsp;&nbsp;- "Double Your Income with a Marketing Virtual Assistant" eBook.&nbsp;&nbsp;&nbsp;- "Create Video that Explodes Your Sales" webinar.Conclusion:By integrating a marketing virtual assistant into your business strategy, you can effectively streamline operations, delegate tasks, and channel your energy into tasks that align with your passion. Outsourcing marketing activities enhances productivity, supports consistent content creation, and fosters business growth. Connect with Kirsten and Jeanie for further insights and assistance in optimizing your business efficiency.Helpful Links:The Marketing VA Advantage&nbsp;Six Figure Business Coaching&nbsp;<a...

In this episode, Kirsten and Jeanne talks to Francois Lupien, a dynamic sales coach with experience working alongside industry legends like Tony Robbins, Stephen Covey, and Bob Proctor. His expertise is solving business problems through effective sales strategies.Episode Highlights:1. Importance of Sales and Solving Problems:&nbsp;&nbsp;&nbsp;- Discussing the misconception of sales being associated with pushy tactics.&nbsp;&nbsp;&nbsp;- Emphasizing that sales is about solving someone's problem and bridging the gap between their challenges and solutions.&nbsp;&nbsp;&nbsp;- The core of business is providing solutions for profit, which benefits both parties.2. The Role of Questions in Sales:&nbsp;&nbsp;&nbsp;- Exploring the power of asking questions to understand the customer's needs.&nbsp;&nbsp;&nbsp;- Using the analogy of helping someone cross the street to illustrate effective questioning.&nbsp;&nbsp;&nbsp;- Highlighting the difference between transactional exchanges and genuine service-oriented interactions.3. Building Lasting Relationships through Service:&nbsp;&nbsp;&nbsp;- Stressing the importance of a genuine desire to help and care for customers.&nbsp;&nbsp;&nbsp;- Sharing insights on how serving instead of solely focusing on transactions leads to referrals and lasting relationships.&nbsp;&nbsp;&nbsp;- Emphasizing ethical practices and honest recommendations even if they don't immediately lead to a sale.4. Long-Term Perspective in Sales:&nbsp;&nbsp;&nbsp;- Discussing the value of long-term relationships in business, even if it takes time to see results.&nbsp;&nbsp;&nbsp;- Sharing examples of clients who became loyal fans over time due to consistent genuine service.&nbsp;&nbsp;&nbsp;- Advising entrepreneurs to approach sales with a relaxed and service-oriented mindset rather than a transactional focus.5. When to Seek Sales Coaching:&nbsp;&nbsp;&nbsp;- Addressing the timing for entrepreneurs to consider seeking sales coaching.&nbsp;&nbsp;&nbsp;- Explaining that clients seek coaching at various stages, including when starting, leveling up, or facing challenges.&nbsp;&nbsp;&nbsp;- Highlighting the benefits of introspection and asking the right questions to identify hidden challenges.6. Attracting Success Instead of Chasing Money:&nbsp;&nbsp;&nbsp;- Sharing wisdom from mentor Bob Proctor about focusing on attracting success instead of chasing money.&nbsp;&nbsp;&nbsp;- Illustrating how a mindset shift can lead to greater abundance and prosperity.&nbsp;&nbsp;&nbsp;- Emphasizing the connection between serving others and achieving financial success.Conclusion:Francois Lupien's insights shed light on the true nature of sales as a service-oriented practice. By focusing on solving problems, asking meaningful questions, and fostering genuine relationships, entrepreneurs can transform their sales approach into a powerful tool for long-term success. Remember, sales is about serving, not chasing.Helpful Links:The Marketing VA Advantage&nbsp;Six Figure Business Coaching&nbsp;Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight...

In this episode, Kirsten and Jeanne discuss the potential of AI for small businesses. While some people fear AI, the hosts believe it's an exceptional tool for business owners. They emphasize that businesses have been using AI tools for a while, such as Grammarly, and the mainstream spotlight has led to unwarranted negative press. The hosts stress the importance of using AI ethically and argue that AI, when used properly, can benefit society and business owners alike.Main Talking Points:1. AI's Role in Business: Kirsten and Jeanne address the misconception that AI will dominate the world, highlighting its role as a powerful tool for business growth.2. Ethical Use of AI: The hosts discuss the importance of ethical AI use and how AI tools like ChatGPT and Bard can benefit businesses when used responsibly.3. AI Tools for Creativity: They explain how AI tools can help generate content ideas, improve writing, and provide starting points for creative tasks like writing blog posts or video scripts.4. Maintaining Human Connection: The hosts argue that AI tools won't replace human connection and creativity in content creation but can enhance the quality and efficiency of content.5. Practical Applications: Kirsten and Jeanne delve into various practical applications of AI tools, such as generating titles, captions, social media content, hooks, and blog post outlines.6. Tailoring AI Responses: They emphasize the importance of using descriptive prompts to customize AI-generated content and how prompts can be tailored for tone, style, length, and more.7. AI as a Learning Tool: The hosts explain how AI tools can help users improve their content creation skills and even learn to write in a style similar to their own.Kirsten and Jeanne stress that AI tools like ChatGPT and Bard are not to be feared but embraced. They highlight the benefits AI can bring to businesses, such as saving time, enhancing customer service, and aiding growth strategies. By understanding the nuances of AI and experimenting with its capabilities, businesses can harness its potential to achieve greater efficiency, creativity, and success.Resources:Helpful Links:The Marketing VA Advantage&nbsp;Six Figure Business Coaching&nbsp;Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget

Meet Maya Manseau: A Diverse Career JourneyMaya Manseau is no stranger to the winding paths of entrepreneurship. With a career journey that spans corporate life, photography, real estate, and authorship, she brings a wealth of experience to the table. Her book, "The Photographer's Focus: Do What You Love, Tell Your Client's Story through Images," documents her entrepreneurial story, showing how she turned her passions into a thriving business.Tapping into Your Inner DreamerMaya emphasizes the importance of connecting with what you love and envisioning a life without limitations. Declaring dominion over your dreams and shifting your mindset towards your passions can be a game-changer. Maya's journey is a testament to the power of following your inner dreamer.Finding Your Sacred PurposeDiscovering your sacred purpose in business and life is crucial. Contentment, joy, and meaningful connections are essential components of a fulfilling life. Maya shares her insights into how finding and pursuing your purpose can lead to lasting happiness and satisfaction.Identifying the Right Problem to SolveMaya highlights the significance of solving problems that align with your passion and values. Many successful entrepreneurs, including Maya herself, have started by addressing problems they personally experienced. This personal connection to the problem can drive motivation and innovation.Crafting a Solid Plan of ActionA well-structured plan of action is essential for any business venture. Maya emphasizes the importance of determining when, where, and how you'll solve the identified problem. She also encourages entrepreneurs to prioritize their values and family when crafting their business plans.The Impact of Your ChoicesMaya's entrepreneurial journey had a profound impact on her life and loved ones. By embracing her passions and creating a meaningful business, she not only found success but also enriched her family's life. Her story serves as a reminder of the ripple effect of our choices.Connect with Maya ManseauVisit Maya's website at Small Business Path.Get a free copy of her book, "Finding Your Sacred Purpose: How to Do What You Love and Earn Your Dream Life," at Find My Sacred Purpose.Helpful Links:The Marketing VA Advantage Six Figure Business Coaching Mastering Online Marketing for EntrepreneursDouble Your Income with a Marketing VA, even on a tight budget#newpodcastalert