Zeke Camusio, CEO at Data Speaks  David McBee sits down with data scientist Zeke Camusio, CEO of Data Speaks, to explore how advanced AI tools can revolutionize digital marketing. As a veteran in custom attribution models, Zeke explains why traditional tracking methods often fall short in today’s multi-touch, multi-device landscape—and how AI-powered solutions can step up to help marketers truly understand what drives conversions. From media mix modeling to first-party tracking, Zeke shares the essential tools and insights that allow advertisers to optimize ad spend and improve return on investment by over 20% on average. Dive into this insightful discussion and learn how to leverage AI to make every marketing dollar count.

Matthew Tsang, Brand Director and Co-Founder of AndHumanity In this episode, David McBee sits down with Matthew Tsang of AndHumanity for an inspiring conversation on the power of inclusive marketing. Matthew dives into the agency’s mission to serve people-first brands and create a legacy of belonging, explaining how his personal journey with family shaped this vision. They discuss the business case for inclusive marketing, share eye-opening stats on underserved communities, and explore how personalized messaging can resonate more deeply with diverse audiences. With real-world success stories and insightful advice, this episode is packed with actionable takeaways for brands aiming to make a meaningful impact.

Shaun Whynacht, CEO of Blue Cow Marketing  Unlock the power of AI in your marketing strategy! Join Shaun Whynacht, an expert in automation and client engagement. In this insightful episode, Shaun reveals how artificial intelligence is transforming the way marketers create personalized customer journeys, streamline ad campaigns, and build authentic connections at scale. Whether you're struggling with content creation, managing client interactions, or looking for fresh ways to engage your audience, this conversation is packed with practical tips and golden nuggets of wisdom. Don’t miss this chance to learn how AI can revolutionize your business!

Nick Jain, CEO of IdeaScAale  In this episode of Simpli.fi TV, discover the cutting-edge AI hacks revolutionizing marketing and learn how these innovations could reshape your career. Dive into the strategies that leverage AI to transform content creation, optimize SEO, and outpace traditional marketing methods. Explore how AI is not only enhancing marketing but also challenging existing job roles, and get ahead with insights on using AI effectively. Uncover the tools and techniques that could redefine your approach to digital strategy and keep you ahead in an evolving industry.

Behdad Jamshidi, CEO of CJAM Marketing  In this insightful interview with Behdad Jamshidi, we dive deep into the world of agency matchmaking. Behdad shares his journey from an unexpected career path to becoming a top expert in pairing businesses with the right marketing agencies. He offers actionable advice for agency owners on building stronger partnerships through effective communication, systems, and niche expertise. Whether you're an agency looking to scale or a business seeking the perfect marketing partner, this conversation covers everything from qualifying as a preferred partner to navigating the challenges of staffing and growth.

Skip Wilson, CEO of DRAFT Advertising This interview uncovers a powerful truth in digital advertising: it’s not where your ads appear, but who sees them that counts. Discover why focusing on audience precision can drastically improve your campaign results and how programmatic strategies are reshaping the way businesses think about advertising. If you want to understand what truly drives effective ad campaigns and get practical insights into making the most of your media budget, this is the interview you need to watch.

Lasana Smith, CEO of GAROI Media  David McBee sits down with Lasana Smith, political marketing strategist, just 30 days before the 2024 election. Lasana shares expert insights into optimizing political campaigns with programmatic advertising, offering tips on audience targeting, creative messaging, and campaign optimization in a fast-paced political environment. She also reveals the psychological strategies her agency uses to drive voter engagement and shares the importance of diversity and geotargeting in effective political outreach. Lasana’s success stories and actionable advice make this a must-watch for anyone navigating digital political campaigns.

Josh Eliseuson, President and Founder of Jubilant Digital Marketing  Explore the evolution of digital marketing with Josh Eliseuson, as he discusses the shift from traditional search engine marketing to the advanced targeting capabilities of programmatic media. Learn how businesses are navigating rising CPCs on platforms like Google by leveraging more efficient strategies that drive results. With real-world examples and industry insights, this interview provides valuable knowledge for anyone looking to stay ahead in the digital landscape. Discover how programmatic can enhance your marketing efforts and deliver measurable success.

Kelly Heilpern, Chief Strategy Officer at Ammunition  David McBee sits down with Kelly Heilpern, Chief Strategy Officer at Ammunition to explore the future of programmatic advertising amidst tightening privacy laws. Discover how programmatic media continues to evolve, offering powerful targeting opportunities that lead to "no media waste and massive results." Kelly shares expert insights on leveraging contextual targeting, CTV, and AI to create personalized, relevant ads that captivate audiences.

Natalie Bruno, Director of Revenue Strategy at January Spring In this episode of Simpli.fi TV, Natalie Bruno talks about the transformative power of programmatic media in digital marketing. Natalie shares how her company coaches agencies and publishers to create successful programmatic campaigns by focusing on strategic planning, leveraging first-party data, and using innovative tools like lookalike audiences and geofence conversion zones. The discussion highlights common pitfalls in digital strategy, the advantages of streaming TV advertising, and the future of digital media as shaped by AI and data-driven decision-making.

Nick Smith, President of Loud Canvas Media  In this episode of Simpli.fi TV, David McBee sits down with Nick Smith, President of Loud Canvas Media, to discuss advanced targeting strategies and the power of sequential messaging in digital marketing. With experience spanning from pastorship to strategic marketing in the pharma industry, Nick shares insights into crafting humanistic, purpose-driven campaigns that resonate with niche audiences. He emphasizes the importance of starting with a solid strategy, segmenting audiences by perception, and using sequential messaging to guide potential customers through the sales funnel, ensuring each touchpoint drives meaningful engagement and measurable results.

Brandon Lutz, Head of Offline and New Media at Miro  In this insightful episode, Brandon Lutz dives deep into the evolving landscape of B2B marketing, challenging the traditional reliance on search, SEO, and social media by advocating for the strategic inclusion of programmatic media. Lutz shares his expertise on how to overcome common objections to programmatic, emphasizing its flexibility, precise targeting, and multi-stage funnel effectiveness. Whether you're a seasoned marketer or just starting out, Lutz's practical advice on taking calculated risks and embracing bold strategies will inspire you to rethink your media mix and unlock new opportunities for growth.

Doug Zarkin, Chief Brand Officer at Good Feet Worldwide In this engaging interview, Doug Zarkin shares his journey from agency life to becoming a client-side brand expert. With a focus on his book, Moving Your Brand Out of the Friend Zone, Doug explains the importance of creating deep, meaningful relationships with consumers by thinking human. He emphasizes the balance of art and science in marketing, the role of data in making informed decisions, and the critical nature of understanding your brand from the ground up. Whether you're an agency professional or a brand marketer, Doug's insights provide valuable strategies for leveraging data, driving brand loyalty, and achieving sustained growth.

Natalie Ulfig, Advertising Business Development Manager at Frndly TV  Excited about affordable high-quality CTV content? Tune in to hear Natalie Ulfig from Frndly TV discuss how they bring feel-good entertainment to the market. Learn how Frndly TV's precise targeting and brand-safe content, combined with Simpli.fi's programmatic guaranteed deals, can enhance your ad campaigns with better reach and more control.

Jonno Burden, Senior Sales Director at Simpli.fi Join us for an insightful conversation with Jonno Burden as he outlines innovative digital strategies for business-to-business (B2B) marketing. Discover how native and contextual targeting via programmatic media can transform your advertising efforts. Learn about combining account-based marketing with contextual targeting to reach high-value decision makers in the C-Suite. Explore the benefits of native ad placement for enhanced engagement and trust. Jonno also shares key trends in B2B advertising, including the rise of content marketing, AI, and video marketing. Don't miss this opportunity to enhance your B2B advertising strategies.

Matthew Kilmurry, Founder & CEO, Intrinsic Digital Join us for an insightful interview with David McBee and Matthew Kilmurry as they dive into the transformative power of AI in location-based marketing. Discover how AI has revolutionized creative processes, enabling local businesses to compete with national brands. Learn about the impact of AI on localized content, streaming TV advertising, and the future of digital marketing. Don't miss this engaging conversation filled with innovative strategies and real-world examples that showcase the potential of AI in the marketing landscape.

Robert Royer, Founder and President of Building Brands Marketing  Explore the intricacies of comprehensive marketing strategies for small to medium businesses (SMBs) with Robert Royer. Robert emphasizes the importance of having a well-defined marketing strategy, encompassing campaign objectives, target personas, and unique value propositions. Learn how the team at BBM leverages their expertise in search engine marketing (SEM), social media, and programmatic advertising to create a cohesive approach that drives brand awareness and conversions. By integrating traditional media with modern digital tactics, Robert highlights how they ensure a presence at every stage of the consumer journey. Discover how multi-touch attribution, cross-device tracking, and a focus on blended cost per lead help measure the effectiveness of these comprehensive strategies.

Jennifer Zeghibe, Senior Director of Strategic Partnerships at Dstillery  Join us for an enlightening conversation with Jennifer Zeghibe, a leading voice in AI ad targeting, as she discusses how Dstillery is setting new standards in lookalike audience creation. Discover how their patented ID-free®® technology is revolutionizing programmatic advertising by ensuring privacy while enhancing performance. Jennifer shares insights into Dstillery's innovative approaches, from leveraging first-party data to developing custom AI models, and explains why their partnership with Simpli.fi is a game-changer for the industry. Don’t miss this deep dive into the future of ad targeting and the pivotal role of AI in driving success.

Andy Rossmeissl CEO of Faraday  Simpli.fi TV welcomes Andy Rossmeissl, CEO of Faraday, a customer behavior prediction platform. Discover insights on lookalike audiences and how they can revolutionize your marketing strategies. Andy shares valuable information on targeting, personalization, and ensuring accuracy in audience prediction. Learn how to optimize your marketing efforts and drive better results with predictive AI from an industry expert.

Jeff Swartz, CEO and Founder of Ethic Advertising Agency and Qujam  Join David McBee and Jeff Swartz in an engaging discussion about the power of geofencing in localized advertising. Learn how Qujam's innovative platform is transforming ad tech for businesses of all sizes. Hear success stories, expert insights, and practical advice for leveraging geofencing to maximize your marketing impact. This interview offers valuable takeaways for media buyers, agencies, and anyone interested in cutting-edge advertising technology.

Brad Heureux, Founder and CEO of Creator Media Network Listen in to an enlightening conversation with Brad Heureux, the visionary founder of Creator Media Network. Brad discusses the critical importance of strategic content creation and the questions every creator should ask before diving in. Explore how to effectively use AI, engage audiences, and turn your creative passions into successful business models. Packed with practical advice and real-world examples, this episode is a valuable resource for creators, marketers, and entrepreneurs looking to thrive in today’s competitive digital landscape.

Doug Powell, Independent Consultant for Boston Children's Hospital  Doug Powell discusses how Boston Children's Hospital navigates HIPAA regulations while employing creative digital strategies to reach their target audience. By emphasizing compassion and focusing on lifestyle targeting, they maintain compliance and achieve effective engagement. Powell highlights the importance of testing and learning, noting the hospital's cautious but innovative approach. Their use of video in campaigns has proven highly successful, reflecting the emotional nature of healthcare marketing. Powell advises challenging assumptions and being patient with the approval processes in medical environments.

Dan Coughlin, Managing Director at Get Hyped Media LLC  In an insightful interview, Dan Coughlin delves into the dynamic world of influencer marketing, revealing strategies for navigating rising costs and fierce competition. He highlights the game-changing impact of performance marketing and whitelisting, where brands run ads through influencer accounts for greater authenticity. Coughlin shares a compelling success story of a weight loss clinic that drastically cut consultation costs through these innovative techniques. Discover how leveraging micro and nano influencers can transform your brand’s marketing efforts in 2024.

Eric Eden, Co-Founder and CMO of Workverse  Eric Eden, host of the "Remarkable Marketing" podcast, discusses key insights from his interviews with top marketing leaders. He highlights how successful marketers leverage diverse strategies, such as combining online advertising with content marketing, influencers, and user-generated content to reduce costs and enhance impact. Eden emphasizes the significance of channels like podcasting and YouTube, noting their cross-generational appeal and effectiveness. He also discusses the transformative potential of AI in marketing, likening its impact to that of the internet boom in the mid-90s.

Ezgi Arslantay, Co-Founder of Fucimo  In this illuminating discussion between David McBee and Ezgi Arslantay, the focus remains steadfast on democratizing advertising for small businesses. Arslantay, drawing from her extensive marketing background, underscores the challenges faced by SMBs in accessing diverse advertising channels and offers actionable solutions. From leveraging streaming television to embracing creative targeting strategies, the conversation highlights the transformative potential of tech-enabled platforms in empowering SMBs to compete in the ever-evolving advertising landscape.

Scott Cody, Executive Director at 3131 Media  In this interview, Scott Cody discusses the importance of defining success upfront in marketing campaigns, emphasizing the need for clear Key Performance Indicators (KPIs). He highlights the value of measuring ROI and leveraging programmatic advertising to reach target audiences effectively. Additionally, Cody underscores the significance of Connected TV (CTV) advertising, noting its accessibility for small businesses and its ability to capture engaged audiences in today's streaming-centric environment.

Granger Tripp, Client Partner at LiveRamp  Join Granger Tripp as he discusses LiveRamp's groundbreaking advancements in data collaboration. Learn how LiveRamp facilitates secure data sharing among businesses, including their partnership with Simpli.fi. Discover how this collaboration empowers advertisers to execute targeted campaigns, optimize measurement, and prepare for the future without third-party cookies.

Reid Holmes, Author, Appreciated Branding Reid Holmes, a seasoned ad agency veteran turned branding visionary, delivers a wake-up call to the marketing world. With a career spanning decades in the cutthroat industry of advertising, Holmes shares his epiphany—a realization that the ephemeral nature of traditional advertising wasn't fulfilling his desire for a lasting legacy. Through insightful anecdotes and astute analysis, Holmes introduces the concept of "unique emotional solutions" and unveils the Brand Appreciation Pyramid, revolutionizing the way brands engage with consumers.

Will Gaffney, Principal Product Manager at Simpli.fi  Join David McBee and Will Gaffney in this insightful episode of Simpli.fi TV, where they explore the essential metrics behind streaming TV ad campaigns. Gain a comprehensive overview of how impressions translate into measurable impact, from reach and frequency to targeting strategies. Whether you're a marketer, media buyer, or business owner, this episode offers valuable insights to navigate and understand the effectiveness of your streaming TV ad campaigns. Tune in to uncover the secrets behind successful advertising in the connected TV landscape.

Michael Buzinski, CEO of Buzzworthy Marketing  Michael Buzinski presents a groundbreaking framework for small business owners to revolutionize their approach to digital marketing and revenue generation. Drawing from his extensive experience and research, Buzinski unveils the power of focusing on three key performance indicators: website traffic, conversion rates, and average revenue per client (ARPC). By demonstrating how a modest 26% improvement in each of these metrics can lead to a doubling of revenue, he provides a clear and actionable roadmap for businesses seeking tangible results in the digital age.

Matt Crenshaw, CEO of Nova  Matt Crenshaw, CEO of Nova, to discusses the evolving landscape of creative automation and AI in digital advertising. They delve into the concept of "regenerative AI" and its practical applications, highlighting Nova's role in seamlessly repurposing content across different advertising channels. Matt explains how Nova's technology enables brands to quickly adapt successful social media posts into ads suitable for various platforms, including desktop, mobile, online video, and connected TV (CTV). The conversation explores challenges and opportunities in utilizing QR codes in CTV ads and emphasizes the importance of experimentation for brands seeking to expand beyond social media walled gardens.

Chris Rodriguez, CEO of iExcel In this Simpli.fi TV discussion, David McBee and Chris Rodriguez explore the evolution of digital marketing, emphasizing measurable performance alongside targeted awareness campaigns. Chris shares insights on leveraging display ads for audience targeting and conversion success, while also highlighting the effectiveness of social messaging and SMS marketing. The conversation underscores the importance of personalized outreach and adapting strategies to the ever-changing digital landscape.

Hernan Vazquez, CEO and founder of Scale Driven  Join Simpli.fi TV host David McBee as he sits down with Hernan Vazquez, CEO and founder of Scale Driven, to discuss the world of connected TV advertising. In this insightful interview, Hernan shares his expertise on leveraging connected TV to reach new audiences and drive business growth. From practical advice for brands new to TV advertising to strategies for effective CTV commercials, Hernan offers valuable insights that can transform your marketing approach. Discover how businesses of all sizes can harness the potential of connected TV advertising to enhance brand visibility, engage with audiences, and drive meaningful results.

Phil Vavelidis, Director of Political  In this episode of Simpli.fi TV, Phil Vavelidis, Simpli.fi's Director of Political, shares insights on maximizing digital advertising for political campaigns. Phil emphasizes data quality and efficient utilization, highlighting Simpli.fi's AGF tool with over 93% match rates. He discusses targeting strategies across devices, emphasizing the rise of connected TV (CTV) advertising. Phil also addresses the continued relevance of linear TV advertising and the importance of minimizing waste through strategic targeting. He stresses the significance of customized and transparent reporting practices. The episode concludes by acknowledging Simpli.fi's political service team for winning the Reed Award for best political service team.

Lee Doyle, Chief Investment Officer at Empower Media  Lee Doyle discusses how the landscape of connected TV (CTV) is unfolding, revealing a paradigm shift in advertising accessibility and effectiveness. Doyle highlights the burgeoning supply of advertising-supported CTV, catalyzing opportunities for businesses of all sizes, especially SMBs, to engage with precise targeting and reduced costs. As CTV continues to integrate live sports and news, alongside innovations like shoppable solutions and cross-channel retargeting, advertisers are empowered to navigate this evolving terrain, driving impact and ROI through strategic media mix modeling and consumer-centric approaches.

Grace Dominique, Senior Director of Sales, Simpli.fi. Grace Dominique, a seasoned professional at Simpli.fi, shares her expertise on programmatic campaign best practices. From defining campaign goals to leveraging unstructured data, she offers invaluable advice backed by real-world examples, demonstrating how advertisers can maximize performance and ROI.

Paul Harrison, Chief Technology Officer Simpli.fi Paul Harrison, Simpli.fi's CTO, talks about cookie deprecation's impact on advertising. Harrison stresses preparedness, highlighting Simpli.fi's proactive stance, leveraging privacy by design principles. He discusses alternative solutions like contextual targeting, ZTV for CTV, and geofencing for attribution. Addressing concerns about keyword search retargeting and frequency capping, Harrison assures readiness. He also discusses the evolving landscape, including Google's Privacy Sandbox. Simpli.fi's diverse cookieless solutions empower advertisers to navigate changes effectively.

Adam Sinkus, Managing Partner at A Purpose Partnership  David McBee and Adam Sinkus engage in a lively conversation about the role of AI in content creation for agencies. Adam shares his perspective, highlighting AI's capabilities in tasks like SEO research and drafting outlines. However, he emphasizes the irreplaceable value of human touch in editing to maintain a brand's unique voice and emotional connection with the audience. Adam also discusses how his agency leverages AI tools for SEO optimization and content creation. The conversation extends to Adam's podcast, "The Winning Tactics," where he and fellow experts offer actionable advice to help business owners overcome challenges and propel their ventures forward.

Bryan Miller, President of Neptune Ops  Bryan Miller sheds light on the use of cutting-edge technology in political advertising, emphasizing the importance of targeting specific policymakers. He discusses the evolution of political advocacy, the urgency of rapid response times, and the need to adopt innovative strategies from the commercial sector. Miller also highlights the transformative impact of streaming television, particularly Connected TV, in revolutionizing political messaging by enabling precise targeting down to individual voters.

Eric Nelson, Co-founder of Fraction Media Group  Eric Nelson of Fraction Media Group discusses the agency's groundbreaking stance on independence and transparency in media relationships. By eschewing ownership and adopting a fee structure without markups, the agency prioritizes client interests and accelerates campaign processes. Eric also delves into the challenges and opportunities in Connected TV, emphasizing the shift from program-based to audience-based targeting. The dialogue concludes with insights into the need for a unified industry metric and adapting to evolving viewer behaviors in the digital era.

Kim Rozdeba, Author of Branding Queens: Discover branding secrets from twenty incredible women who built global brand dynasties In this episode of Simpli.fi TV, author Kim Rozdeba reflects on his agency experience, emphasizing that effective branding is about how a brand makes customers feel. Inspired by the origins of the Veuve Clicquot champagne brand, Kim embarked on a quest to uncover stories of visionary women who founded and transformed brands with purpose and empathy. These women's journeys reveal the power of adapting, learning, and building personal connections with customers. "Branding Queens" is a tribute to their trailblazing spirit and offers inspiration for marketers and entrepreneurs alike.

Sara Elkins, Vice President of Digital for Shaker Recruitment Marketing  In this insightful conversation, Sara Elkins, an expert in recruitment marketing, shares her perspective on the essential components of a successful recruitment marketing program. She emphasizes the importance of starting with a strong employer brand, aligning messaging with the target audience, and leveraging various digital strategies to attract and engage candidates effectively. Sara discusses the role of programmatic advertising in recruitment, highlighting the challenges of targeting in this field. She also reveals her strategies for staying updated with the ever-evolving trends and technologies in digital recruitment. Tune in to gain valuable insights into the world of recruitment marketing.

John Chan, CEO and co-founder of 2X Growth Agency  In this Simpli.fi TV interview, John Chan shares strategies for effectively managing large ad budgets and optimizing ROI. He highlights the advantages of working with substantial budgets, emphasizing the wealth of data available for informed decision-making. John stresses the importance of campaign structure and knowing when to break established rules to adapt to specific scenarios, especially in e-commerce and D2C sectors. The discussion also addresses the challenges of AI-powered platforms, with John emphasizing the need for manual intervention when necessary. Additionally, he encourages marketers to focus on enduring skills like direct response marketing and critical evaluation, providing valuable guidance for navigating the ever-evolving digital advertising landscape.

In this special 100th episode of Simpli.fi TV, CEO Frost Prioleau and CTO Paul Harrison reflect on Simpli.fi's inception, evolution from display to omnichannel advertising, emphasizing innovative use of unstructured data, adaptability to industry shifts like mobile and CTV, and the team's pivotal role. They outline the future vision: integrating acquired platforms for end-to-end campaign management, easing the transition from linear to CTV, and expanding services to unlock omnichannel opportunities. Simpli.fi aims to empower advertisers of all sizes, tapping into the vast potential of digital advertising while focusing on client success and innovation.

Todd Handy, Chief Revenue Officer of SEBPO  Todd Handy, an expert in sales, digital media, and outsourcing, shares his expertise on when and why agencies, publishers, and ad tech platforms should consider outsourcing to companies like SEBPO. He discusses signs to watch for, employee engagement strategies, and finding the right balance between human resources and AI. Todd also touches on the legal aspects of AI and data protection in the outsourcing industry.

James Hipkin, CEO of Inn8ly and Red8 Interactive  James Hipkin, talks about the evolution of digital marketing strategies and the role of AI in 2023. James highlights the transformation from digital marketing being an afterthought to its current integral role in overall marketing strategies. He emphasizes the importance of a customer-first approach and the potential impact of AI in the field. Furthermore, James sheds light on the most common mistake marketers make: the absence of a strategic approach, with websites often failing to align with customers' needs and objectives. The conversation provides valuable insights for both seasoned marketers and those looking to navigate the ever-changing landscape of digital marketing.

Chad Hallert, Chief Marketing Officer of Good Giant  Join Chad Hallert, a seasoned expert in the field of travel, tourism, and gaming marketing, as he shares his passionate insights on the challenges and opportunities in this dynamic industry. Chad discusses the importance of adopting an omnichannel and customer journey-focused approach to campaign planning, bridging the gap between traditional and digital media. He highlights the significance of culture and client buy-in when implementing these strategies and provides real-world examples of successful campaigns. Chad also emphasizes the value of thorough testing and measurement to optimize marketing efforts. Discover how to unlock the full potential of your marketing campaigns in the travel and tourism sector with Chad's practical advice and expertise.

Rebecca Emery, Founder and AI Business Strategist at Seacoast AI In this insightful conversation, Ann Kraus and Rebecca Emery delve into the world of AI and its impact on digital marketing. They discuss the ways in which AI can be harnessed to enhance digital marketing strategies and its potential to revolutionize the field. Rebecca emphasizes the importance of balancing AI with human oversight and shares four crucial tips for agencies and marketers to navigate the legal and ethical challenges posed by AI. Additionally, they explore common mistakes marketers make when integrating AI and recommend valuable resources for staying updated in this rapidly evolving field.