Bryant Powell, Associate Director of Social Media Omnichannel Capabilities at Bristol Myers Squibb  Join host Ann Kraus for a conversation with Bryant Powell, a marketer and podcaster, about the importance of social audio presence for companies. Bryant shares statistics highlighting the growth of podcasting and its effectiveness in increasing brand awareness. He also discusses how podcasting can help organizations establish an authentic brand voice. Bryant provides insights on how agencies can start their own podcasts, emphasizing the need for client education, persistence, and creating engaging content. He also offers advice on finding compelling stories and the importance of asking "why" in podcast interviews. The conversation wraps with some notes on social listening and its role in shaping brand messaging.

Zondra Evans, Founder and CEO of Zondra TV Network  Join Simpli.fi TV for a lively discussion with Zondra Evans, founder of a streaming television network and marketing expert, as she discusses the world of streaming TV advertising. Discover why advertisers should care about streaming TV, how small to mid-size businesses can leverage it cost-effectively, and the importance of an omnichannel approach in the digital landscape. Gain insights into the future of advertising and the role of digital real estate in staying relevant and competitive in today's market. Don't miss this informative conversation with industry insights and practical advice for agencies and businesses alike.

Jennifer Tullar, Sales Director at Simpli.fi Jennifer Tullar discusses the significant shift in television advertising from traditional to connected/streaming TV. Jennifer, who spent two decades working in traditional television, touches on topics such as the decline in news viewership, the impact of streaming on sports broadcasting, and the rise of streaming services giving viewers more control over their content consumption. Jennifer also talks about the importance of measurement, return on ad spend (ROAS), and accountability in the new landscape. Jennifer’s enthusiasm for the future of TV advertising, with streaming platforms becoming increasingly dominant in the industry, makes this an exciting episode for anyone interested in CTV.

Robert Brill, Founder of Brill Media  Robert Brill, the founder of Brill Media, explores the intricacies of programmatic advertising. Discover the valuable advice Robert offers to agency owners about simplifying the language and removing jargon when discussing programmatic services with clients. Dive into the world of dynamic ad creative and operational excellence, and learn how these factors contribute to impressive ROI. Gain insights into the importance of standard operating procedures and meticulous attention to detail in achieving success.

Shannon Allen, Chief Revenue Officer of Federated Digital Solutions  Shannon Allen explores the importance of understanding the "why" in marketing. She discusses how this philosophy influences marketing strategy and shares real-life success stories of businesses that embraced this concept. Shannon also provides valuable insights into common mistakes made by marketers and the importance of being proactive in digital marketing.  David McBee: Hello, and welcome to Simpli.fi TV, the web series and podcast for agencies, brands, marketers, and media buyers. I'm, David McBee. Our guest today is, Shannon Allen, Chief Revenue Officer of Federated Digital Solutions. Shannon, has been in the marketing and advertising industry for over 25 years. Her passion for digital marketing drives her to help find the best digital solutions for her company and clients. Shannon, works as a true marketer partner with all of her clients and believes that is what makes her agency stand apart from others. She believes that people today are buying why you do what you do and not what. Shannon, is also the co-host of her own podcast Digital Marketing RO Why? which I highly recommend you check out. Shannon, welcome to Simpli.fi TV.

Will Gaffney, Principal Product Manager at Simpli.fi David McBee chats with Will Gaffney, a product expert at Simpli.fi, about the game-changing influence of ACR (Automatic Content Recognition) data in the Connected TV (CTV) landscape. Learn how this data offers insights previously monopolized by Nielsen, bringing granularity down to the zip-code level. Gaffney demystifies the technology behind ACR, clarifies its implications for advertisers, and offers strategic tips for agencies looking to broaden their media mix. Whether you're in ad ops or an agency executive, you won't want to miss this exploration into the future of CTV advertising.

Mike Pocci, Executive Director/Connections at AfterMath  Mike Pocci joins Simpli.fi TV to discuss the transformative nature of brand communications in an age of information overload. Emphasizing the power of authenticity and genuine dialogue, Mike shares insights into the balance between creativity and data-driven strategies. As third-party cookies phase out and AI becomes integral to digital marketing, brands must adapt to maintain meaningful connections. Beyond mere tactics, it's a deep dive into understanding audiences, leveraging first-party data, and anticipating the future of marketing technologies.

Tommy Walker, author of Mindset Secrets for Entrepreneurs  Tommy Walker, the mind behind "Mindset Secrets for Entrepreneurs," talks about the subconscious barriers hindering business growth. With 26 years as an entrepreneur and 14 years as a coach, Walker shares his insights into common roadblocks faced by entrepreneurs, from negative self-images to challenges in communication and ingrained beliefs about money. Delving deeper, Walker discusses the evolving role of AI in business, emphasizing its use as a tool rather than a crutch.

Sophia Ho, Brand Performance Marketing Group Director, The TRG Agency  Sophia Ho discusses the significance of programmatic advertising. With over 18 years in the industry, Sophia shares how programmatic strategies bridge gaps that Google search and social media can't cover. She highlights the importance of understanding audiences, shares the innovative "whole human approach" at TRG, and delves into the integration of various media channels. Tune in for a deep dive into advertising strategies, best practices, and Sophia's take on the industry's evolution.

Joe Zappa, CEO and Founder Sharp Pen Media In this episode, Joe Zappa from Sharp Pen Media dives deep into the intricacies of AdTech and MarTech. Revealing the strengths and weaknesses of modern marketing agencies, Zappa emphasizes the need to understand customers beyond product features. He also discusses the influential role of AI in content marketing, especially for inspiration and education. Through this engaging conversation with Ann Kraus, learn about measuring marketing success, the impactful concept of thinking big, and Zappa's recommendations for thriving in the ever-evolving world of marketing.

Jeremiah Guappone, Chief Strategy Officer and GM at Data Genomix  Jeremiah Guappone discusses the ins and outs of political campaigns and Connected TV (CTV) in the digital landscape. Jeremiah reveals the importance of speed and agility when managing digital political campaigns. Learn how Data Genomix uses CTV to hyper-target voters at a fraction of the cost of traditional television. The conversation also touches on how digital metrics offer deeper insights compared to traditional methods, changing the game for political advertisers. This episode offers a fresh perspective on leveraging digital strategies for political impact.

Mike Montague, Director of Community Engagement at Sandler Training In this episode, Mike Montague, host of Playful Humans, discusses the power of infusing playfulness into marketing. From playful brand strategies to unleashing creativity by reducing stress, learn how to break free from the mundane and create campaigns that resonate. Mike shares valuable insights and draws inspiration from unconventional success stories, urging businesses to embrace playfulness and stand out in the market. Discover the power of being bold and playful in marketing with Mike's engaging perspectives.

Wes Benwick, Senior Product Manager Simpli.fi In this insightful discussion, Wes Benwick breaks down the world of streaming television and its impact on traditional advertising approaches. Explore the enduring power of reach and frequency in a landscape where the odds are in advertisers' favor, and how a blend of digital and linear strategies can hit the jackpot with target audiences. Watch to the end for a powerful story that illustrates the effectiveness of ZTV, showcasing the shift towards a connected TV-dominated era. Wes sheds light on how to navigate this evolving terrain and optimize advertising strategies for a winning outcome.

Brooke Osmundson, Director of Growth Marketing for Smith Micro Software Join Brooke Osmundson, a PPC marketing expert with a decade of industry experience, as she demystifies the world of PPC audits. Learn the essential balance between technical precision and aligning strategies with overarching business objectives. Explore effective audience targeting strategies, considering diverse demographic and behavioral parameters, while adapting to evolving consumer trends. Brooke shares the significance of her favorite collaborative digital marketing community on social media.

Brian Piper, Director of Content Strategy and Assessment at the University of Rochester  Join us as Brian Piper shares invaluable insights into content marketing and optimization. Discover the crucial steps to create successful content consistently, understand the importance of data analysis in shaping content strategies, and navigate conflicts in content optimization across diverse sectors, including higher education and marketing agencies. Learn how strategic content optimization can revolutionize your approach to engaging and converting your target audience.

Scott Palmer, Vice President Media and Digital at French/West/Vaughn  In this episode, our guest Scott Palmer, a seasoned marketer, shares invaluable insights on achieving rapid growth in the competitive marketing landscape. He talks about the essential factors for the coveted 'hockey stick' growth, emphasizing product-market fit, community engagement, and strategic timing. Scott also sheds light on the symbiotic relationship between marketing campaigns, audience nurturing, and product development, emphasizing the role of testing and continuous engagement.

Andrew Davis, Keynote Speaker and Best-Selling Author Andrew Davis, marketing expert and visionary, shares insights on how to harness the power of AI in marketing. From leveraging the 'after party glow' to transforming your brand's narrative through location-based strategies, Andrew provides actionable advice for marketers to navigate the AI landscape effectively and embrace a future of creative collaboration. Discover how small, squirrel-sized tasks can train AI to elevate your marketing efforts and become a valuable asset to your organization.

In this episode, we explore the profound impact of AI on expertise-driven content with Jeff Coyle. Ann and Jeff discuss the dynamic world of AI-powered content marketing, where authenticity and expertise reign supreme. Jeff sheds light on the changing role of content agencies and how AI empowers experts to create unparalleled value. Discover the secrets to crafting authentic, authoritative content that resonates in an era of limitless possibilities. Join us for a deep dive into AI's role in enhancing expertise and reshaping the content landscape.

Tom Martin, Director of Media Services at Communica  Tom Martin, a seasoned media professional with 40 years of experience, shares his journey from traditional advertising to the digital age and explains how data-driven marketing is transforming the industry. Discover how Tom's agency embraced in-house digital buying services and why they chose Simpli.fi. Learn about the impact of CTV advertising on their clients and how younger talent, like Tom's daughter Zoe, is shaping the future of advertising. Tom also discusses the exciting possibilities of using data from connected devices and offers valuable advice for marketers.

Jesse McFarland, Founder of SpearPoint Marketing  Jesse McFarland shares valuable insights into managing client expectations in the world of SEO. He emphasizes the importance of framing SEO as a long-term investment, fostering trust by explaining the journey's duration upfront. Jesse also discusses the significance of onboarding processes and setting realistic timelines, ensuring clients understand the need for patience. Whether it's B2B or B2C, his expertise shines through as he unravels the intricacies of SEO strategies tailored to different business models. Jesse's approach, rooted in education and thought leadership, highlights the importance of building a strong brand presence.

Trevor W. Goodchild, Facebook Policy Specialist In this intriguing interview, Trevor W. Goodchild, a seasoned expert in Facebook advertising policies, shares his deep insights with host David McBee on Simpli.fi TV. They discuss the common challenges faced by media buyers and advertising agencies dealing with Facebook ad account disablements. Goodchild's unique perspective, gained from his experience working both in Facebook ads and tech support, reveals the inner workings of Facebook's policy enforcement and automation. He emphasizes the importance of understanding how Facebook's policies vary across different industries and provides valuable tips for advertisers to stay compliant in the ever-evolving world of digital marketing.

Melinda Byerley, CEO of Fiddlehead Marketing  David McBee sits down with Melinda Byerley, an expert in marketing leadership, to uncover the challenges and opportunities facing senior marketing leaders in the tech industry. Melinda shares her insights on building trust, understanding the organization's nuances before making changes, and the evolving role of brand in marketing. She also discusses her journey into the world of AI marketing analytics and offers valuable advice for agencies and peers looking to embrace this transformative technology. 

Sam Swirsky, Brand Strategist at Acquisition.com In this insightful interview, Sam Swirsky, a LinkedIn expert, reveals the untapped power of LinkedIn for B2B success. He discusses how the platform, often underestimated, can lead to significant business advantages. Sam emphasizes the importance of personal branding for businesses and shares the strategies employed by industry leaders. Discover how companies can empower their employees to enhance their personal brands, ultimately benefiting the entire organization. Sam also provides valuable tips on generating a hundred pieces of engaging content and highlights the synergy between employee and employer in building a strong online presence.

Katie Robbert, CEO of Trust Insights Join Ann Kraus and Katie Robbert as they discuss the world of AI, uncovering Katie's unique FOG framework (Find, Organize, Generate) for understanding artificial intelligence. Katie shares valuable insights on how companies and agencies often go wrong when adopting AI and introduces her 5P framework (Purpose, People, Process, Platform, Performance) to guide successful integration. Discover how AI can be a powerful tool when used strategically, and why understanding the "why" is crucial before diving into the "what." Join this conversation to gain a deeper understanding of AI's role in marketing and storytelling.

JJ Reynolds, Founder and Lead Measurement Strategist at Mediauthentic In this insightful interview, our host Ann Kraus dives deep into the world of data analytics with the expert JJ Reynolds. They explore the common misconceptions about Google Analytics, emphasizing the importance of taking action on data rather than just analyzing it. Discover how agencies can transform their approach to data to drive meaningful results, capitalize on small improvements, and effectively communicate insights to clients. JJ Reynolds shares practical advice and strategies to make data-driven decisions and achieve success in the digital realm.

Michael Beach, CEO of Cross Screen Media In this engaging interview, David McBee sits down with Michael Beach, a leading expert in the TV and streaming TV industry. Michael shares his journey from founding a digital agency to navigating the evolving landscape of television advertising. Discover why TV advertising is more complex than ever, how to tackle fragmentation, and why local advertisers have a golden opportunity. Get insights into the future of advertising and learn how to future-proof your business in this ever-changing landscape.

Tom Winter, Founder at SEOwind Tom Winter discusses the impact of AI on marketing and how marketers can adapt to this evolving landscape. From the role of AI in automating repetitive tasks to the importance of providing context to AI models, Tom shares practical advice on how marketers can harness AI as a valuable tool rather than seeing it as a threat. He emphasizes the need for marketers to leverage their unique expertise alongside AI to create exceptional content and stay ahead in this ever-changing field.

Alyson Lex, Direct Response Copywriter    Join podcast host David McBee as he engages in a lively conversation with Alyson Lex, an expert copywriter and conversion strategist. Alyson sheds light on the misconceptions surrounding the role of copywriting in advertising and how it deeply impacts the success of ad campaigns. With her insight, she emphasizes the significance of conversion checkpoints and explains how they dissect the customer journey for enhanced results. Tune in to discover how emotional triggers and logical reasoning combine to create effective landing pages, all while embracing the power of AI in the evolving landscape of marketing.

Matt Walker, Founder and Managing Director of Rally Digital Sit down with Matt Walker, a seasoned expert in political advertising for this conversation about political campaigns and media buying, Walker shares his journey from college internships to running millions of dollars in advertising across digital channels. He reflects on the political industry's evolution over the past decade, highlighting the impact of verification processes and the changing landscape of programmatic advertising. The discussion touches on reaching voters through innovative strategies, the role of streaming in political messaging, and the delicate balance between positive campaigning and negative tactics. With candid advice for political campaign managers and an industry-relevant book recommendation, Walker provides valuable insights into the dynamic realm of political advertising.

Rob Norman, former Chief Digital Officer of WPP's GroupM  In this enlightening episode, Rob Norman, former Chief Digital Officer of WPP's GroupM, discusses the revolutionary shifts occurring in Connected TV (CTV). From the tipping point where OTT viewing surpassed linear TV to the challenges and opportunities presented by data regulation, Rob offers valuable insights for advertisers and media strategists. He shares how new technologies are allowing for smarter targeting and why CTV is poised to be the next big thing in achieving advertising reach. Tune in for an in-depth look at the role of advanced technology in shaping the future of television advertising.

Daniel Burstein, Senior Director, Content and Marketing for MECLABS  Discover how agencies can craft impactful pitches, create customer-focused content, and ultimately thrive by fostering genuine connections and delivering value that resonates in this insightful interview, with Daniel Burstein, marketing expert and podcast host. Daniel delves into the power of empathy-driven marketing for agencies. Drawing from his extensive experience and research, he emphasizes the importance of understanding and prioritizing the customer's needs over technicalities like SEO and SEM. He shares real-world examples and lessons learned from successful marketers, revealing how putting the customer first leads to increased satisfaction and long-term loyalty.

Vinnie Potestivo, Founder of VPE.tv  Host David McBee engages in an enlightening conversation with Vinnie Potestivo, the mastermind behind Emmy-winning brand strategies and founder-led triumphs. Join them as they explore Vinnie's remarkable journey from shaping MTV's legendary shows to his current role as the driving force behind VPE.tv. Unveiling the secrets of personal branding and content ownership, Vinnie reveals how owning your unique point of view can catapult messages to the forefront. Discover how to make your brand resonate, leverage podcast guesting, and tap into the unstoppable power of community collaboration.

Andre Ezeugwu, CEO and Founder of Ifodige Media Group  Join host Ann Kraus in a conversation with Andre Ezeugwu, the visionary behind IFODIGE Media. Discover game-changing strategies as Andre reveals how fearless optimization drives targeted growth by merging terrestrial and digital advertising. Uncover the power of geofencing, precise targeting, and a groundbreaking approach that outshines competitors. With Andre's expertise, advertisers gain a clear roadmap to navigate today's media landscape, turning every investment into remarkable returns.

Brandon Leibowitz, Founder of SEO Optimizers Learn from Brandon Leibowitz, an SEO expert and founder of SEO Optimizers. In this insightful episode, Brandon discusses the ever-evolving landscape of search engine optimization in 2023, where the rules of the game continue to evolve. Discover advanced strategies for boosting a website's visibility and conversions, the importance of authenticity and user experience, and the art of staying ahead of competitors in the ever-changing world of SEO. Tune in for a masterclass in SEO excellence that will reshape your approach and elevate your digital presence.

John Padua, Vice President of Media Buying, Trilogy Interactive In this episode, "Digital Renaissance: Rethinking Political Advertising," David McBee and John Padua engage in a revealing conversation about the changing face of political advertising. The shift from traditional television to the dynamic realm of digital platforms is explored, shedding light on why this transformation is imperative for modern campaigns. They discuss the reasons behind the gradual adoption of digital strategies, underlining the potential for heightened efficiency and precise audience targeting. Uncover how embracing a comprehensive digital approach can revolutionize political discourse and significantly amplify campaign success. The conversation challenges traditional perspectives and underscores the power of digital in shaping the future of political campaigns.

Kathryn Smith, Founder of Walton Birch In this captivating interview, e-commerce expert Kathryn Smith shares eye-opening insights on the evolving landscape of online shopping. Discover how cutting-edge multimedia techniques, like 3D renderings and interactive elements, are transforming e-commerce into a dynamic and engaging experience. Smith reveals the power of branding in a world of similar products, shedding light on how brands hold the key to differentiation. Join us as we explore the journey behind the creation of the Black Lady Business School and uncover Smith's advice for women and minority-owned businesses.

Chris Hood, Founder of CH Digital In this insightful conversation, Chris Hood delves into the concept of customer transformation, a strategic approach that transcends traditional business models by centering on the consumer experience. Contrasting it with digital transformation, Hood emphasizes the significance of aligning an organization's culture, technology, and processes with consumer aspirations to drive enduring business value. Drawing from relatable examples, the dialogue underscores the importance of understanding customers' holistic goals and fostering empathy to create impactful messaging. The conversation further explores the interface stage of customer transformation, discussing evolving engagement methods and innovative touchpoints that bridge awareness to experience. As a beacon of inspiration, Hood encourages marketers to seek unconventional sources, reminding us that profound insights can arise from unexpected corners. The conversation culminates with a nod to Hood's book on Customer Transformation and an invitation to explore its principles further.

Angela Marsh, Senior Growth Strategist at Venus et Fleur In this insightful conversation between David McBee and Angela Marsh, the challenges and strategies of modern brand marketing are explored in the context of the shifting digital landscape of 2023. Angela Marsh, an experienced marketer, delves into the evolving complexities of growth marketing, highlighting the need for brands to reevaluate their approach due to changing consumer behaviors and emerging technologies. The discussion emphasizes the significance of a diversified marketing strategy that combines storytelling through a full-funnel approach, leveraging platforms like CTV (Connected TV) for re-targeting, and incorporating attribution tools for informed decision-making. Angela's valuable insights provide a glimpse into the dynamic world of brand marketing in an era of constant change and innovation.

David Forman, Chief Operating Officer at Clarity Creative Group Digital marketing expert David Forman discusses the world of paid media and its continued relevance in the era of social media dominance. With a focus on Google Ads and Microsoft Bing Ads, he delves into the key components of running a successful paid digital advertising campaign. Emphasizing buyer intent keywords and aligning ad content with the target audience's interests, David sheds light on the importance of ad quality scores and landing page relevance. He also explores the latest updates in Google AdWords, including AI-driven dynamic ads and Performance Max campaigns. As a bonus, David shares valuable tips for paid search managers to optimize their strategies and achieve better results.

Mike Woods, Founder and CEO of OrkaTV Join David McBee and Mike Woods as they delve into the dynamic world of Connected TV (CTV) advertising. They explore the disparities between the soaring consumption of streaming content and the seemingly slower growth of CTV ad spend compared to linear TV and cable. Mike posits that the nature of television has changed fundamentally, with the advent of CTV leading to fragmentation and a plethora of viewing options. The challenge lies in identifying what constitutes true television for advertising purposes and targeting campaigns effectively. From top-of-the-funnel brand awareness to performance marketing, they dissect the intricacies of CTV advertising and provide insights into reaching audiences in this new fragmented landscape.

Mark Dinets, Partnership Director at Spaceback David McBee and Mark Dinets explore the innovative concept of Social Display, a creative variation that brings authentic content from social platforms like Instagram, Pinterest, and TikTok into programmatic media for paid advertising campaigns. Mark explains how Spaceback's creative automation software converts social media posts into display ads, preserving real-time engagement metrics like comments and likes, creating an immersive and interactive ad experience. The discussion delves into the evolution of programmatic advertising, emphasizing the importance of creative elements in driving engagement and consumer responsiveness.

Lee Doyle, Executive Vice President, Group Managing Director at Empower Media  In this episode, David McBee engages in a compelling discussion with Lee Doyle about the rapidly evolving streaming TV landscape and its implications for brands, advertisers, and marketing agencies. They explore the migration from traditional linear TV to connected TV, emphasizing the precise targeting benefits it brings. The conversation extends to emerging platforms such as Tubi and Pluto, which offer a wealth of ad-supported choices. Lee offers perspectives on reaching affluent consumers, measuring effectiveness, and informed decision-making in the dynamic streaming landscape. With data-driven insights, this episode provides a comprehensive view of the changing TV marketing landscape.

Jennie Wright, Co-founder of Managmeant In this insightful interview, Jennie Wright, a list building and marketing expert, introduces The List Injection Method™, a powerful strategy for growing email lists through authentic collaborations and events. The List Injection Method™ focuses on utilizing OPA (Other People's Audiences) to create engaging online events like summits, challenges, and live series. By leveraging the exposure of guest speakers and partners, businesses can attract hundreds or even thousands of niche subscribers without heavy ad spending. Jennie emphasizes the importance of consistent list-building efforts and shares how AI technology is revolutionizing marketing tasks, from content creation to copywriting, empowering businesses to enhance their outreach and impact. Coaches, course creators, consultants, and professionals can benefit greatly from implementing these strategies for robust list growth.

Sammy Rubin, Vice President of Integrated Media at Wpromote Sammy Rubin, an expert in integrated media strategy, delves into the critical role of an integrated marketing lead, who serves as the strategic linchpin, overseeing media investment decisions and preventing teams from operating in silos. Sammy discusses how this approach ensures marketing strategies align with overarching business objectives, optimizing audience strategy, media mix, investment, and measurement strategies. Discover the significance of holistic measurement plans in today's fragmented media ecosystem and how cross-channel collaboration leads to success.

David Pisarek, Founder and CEO of Wow Digital In this engaging interview, Ann Kraus talks with David Pisarek, founder of Wow Digital, about the significance of treating nonprofit websites as valuable employees for marketing and engagement. The conversation delves into the process of nonprofit website redesign, highlighting the key stages and similarities with for-profit websites. They also discuss the critical role of Google Analytics for nonprofits, emphasizing the importance of understanding user behavior to optimize content and increase donations. The interview concludes with insights on mobile responsiveness, accessibility, and the power of storytelling in driving action. For nonprofits seeking to enhance their digital presence and achieve their missions more effectively, this interview offers valuable guidance and expert advice.

David Van Beekum, Co-founder and Creator of tweva David Van Beekum discusses the benefits of streaming advertising for small businesses, offering an affordable alternative to traditional broadcast TV. He emphasizes the importance of "infotainment," a captivating blend of entertainment and information, to engage the new generation of consumers. David encourages local businesses to embrace user-generated content, even if it means starting with simple videos shot on a phone. As society shifts towards supporting local businesses, streaming TV becomes a powerful platform for targeted advertising. With the ability to test and refine ads, David urges advertisers to take the plunge and share their stories to maximize exposure and connect with their audience.

Jonny Holsten, Messaging Strategist and StoryBrand Guide at South Mountain Messaging David McBee sits down with Jonny Holsten to explore the effectiveness of the StoryBrand framework in marketing. Jonny explains how this formula helps businesses determine what to say in their marketing messages and find the right words to engage their audience. By focusing on the customer's story rather than the business or brand, the StoryBrand framework allows businesses to tell compelling stories across various platforms, including websites, social media, blogs, display ads, and streaming television commercials. Jonny also shares practical examples and tips for implementing the framework effectively, making it a valuable tool for marketers in any industry.

Douglas Spencer, President and Chief Message Builder at Spencer Brenneman, LLC Ann Kraus and Douglas Spencer discuss the importance of strategic messaging in organizations, including non-profits. Douglas introduces the concept of a "chief message builder" that can apply to any organization. He explains the ABC methodology (Ask, Build, Connect) for crafting effective messages. They emphasize the need to periodically update messages and consider the role of digital platforms. Douglas notes that organizations must have an internal desire for change to reframe their messages successfully. The conversation highlights the importance of a compelling mission in both non-profit and for-profit organizations.