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Sales Logic Podcast
Hosted by sales experts Mark Hunter and Meridith Elliott Powell, Sales Logic answers today's toughest selling questions with logical answers that will help you win more deals and make more money. When you sell with confidence and integrity, uncertainty suddenly becomes your competitive advantage and the sale... becomes logical.
Choosing the Most Effective Sales Channels
Lightning Round: Top 10 Ways to Negotiate More Effectively in Sales Question: Nathaniel from the Philippines asks, “I have been in sales for more than 10 years, but I am changing industries and not sure where to start. My colleagues use so many different strategies to sell—in person, phone, social media, email, trade shows. How do I figure out what is right for me and most effective in hitting my goals?” Book: The Channel Advantage by Timothy Furee and Lawrence Friedman → This month’s Sales Logic Expert Exchange with Lauren Bailey is all about Outbound Selling Skills for the Small Business! Grab your spot at this free webinar here. Monday, Nov. 25th at 3 p.m. EST. You don’t want to miss this! ❖ Send your questions to Meridith and Mark at [email protected] 💡 Access the Brains of Mark and Meridith 24/7— The Sales Logic Brain 🧠, one of the many perks of being a mastermind member! Learn more at: www.saleslogicpodcast.com
23:0419/11/2024
Ultimate Guide to Selling Through the Holidays
Our strategies for prospecting during the holiday season. Lightning Round: Top 10 Strategies to Hold an Effective Sales Meeting Question: Bill King from Texas asks, “What advice do you have for prospecting around the holidays?” Book: High-Profit Prospecting by Mark Hunter ❖ Send your questions to Meridith and Mark at [email protected] 💡 Wish you could role-play with a “customer” before you actually call? Now available: Sales Logic Role Play. One of the many perks of the Sales Logic Mastermind. Find out more here!
26:4212/11/2024
How to Master the Phone for Maximum Impact
Lightning Round: Top 10 BEST Sales Advice You Have Ever Been Given Question: Rene from Baton Rouge asks, “I am new to sales, this is just my second job. I am excited about this opportunity—bigger territory, more commission—but there is just one problem. My manager is old school. He wants me to use the phone. That makes me uncomfortable. I have never made sales calls, always used email, in person, or even text. Where do I start? And more importantly do I have to do this?” Book: Pick Up the Phone and Sell by Alex Goldfyn 🤍 Please donate to help Western NC at www.828strong.com ❖ Send your questions to Meridith and Mark at [email protected]
25:5905/11/2024
Best Strategies to Open Up a New Market
Lightning Round: Top 10 Ways to Sell Through the Holidays Question: Carl in Bozeman, Montana asks, “I'm new in sales, having moved from engineering to the sales side of the company and I am excited about it. I have been given a brand new territory for our company, so much opportunity it is almost overwhelming. Where do I start? What is the best use of my time?” Book: New Sales Simplified by Mike Weinberg 🤍 Please donate to help Western NC at www.828strong.com ❖ Send your questions to Meridith and Mark at [email protected] 💡 Wish you could role-play with a “customer” before you actually call? Now available: Sales Logic Role Play. One of the many perks of the Sales Logic Mastermind. Find out more here!
25:2229/10/2024
Perfecting Sales Follow-Up
Lightning Round: Top 10 Ways to Increase the Value You Give to Customers Question: Davis Brow from Chicago asks, “My clientele is civil construction, which is very seasonal in the Midwest. When I follow up too much, I risk being annoying. When I try to give them time & space, it becomes easier to forget about their need for our service. In addition to better discovery, do you have any advice on best practices for following up after a proposal is sent? I've looked for books on the topic and nothing has caught my eye. Since I've struggled to find solutions on my own, I assumed I should ask the experts. You and Mark always have sound advice on all things sales.” Book: The Automatic Follow-up Formula by Dorothy Vernon Brown 🧠 Register now for the Sales Logic Expert Exchange! This month: Larry Levine. Topic: what it truly takes to succeed in a post-trust world, where traditional sales tactics no longer cut it. October 28th at 4 p.m. EST! Don’t miss it. Register here. 🤍 Please donate to help Western NC at www.828strong.com
28:0822/10/2024
Will AI Make Relationships Less Important?
Lightning Round: 10 Ways to Make Sales Relationships More Meaningful Question: Tammy from Phoenix asks, “My boss is pushing us to use AI for everything we do. Feels like my job is at risk. My clients love me. We sell cyber security services and they need personal service. It’s a big reason they buy from me. What should I do?” Book: Selling from the Heart by Larry Levine 🤍 Please donate to help Western NC at www.828strong.com 🧠 Register now for the Sales Logic Expert Exchange! This month: Larry Levine. Topic: what it truly takes to succeed in a post-trust world, where traditional sales tactics no longer cut it. October 28th at 4 p.m. EST! Don’t miss it. Register here.
30:5315/10/2024
How to Get Prospects to Show Up
Lightning Round: Top 10 Strategies to Build Your Personal Brand Question: Donna from Asheville NC asks, “I have a salesperson who is a rockstar when it comes to setting appointments. She is definitely talking to our target market - many of the prospects know her name. They all seem excited to talk, and then they don't show up. It's maddening because the schedule is so busy right now, that setting time for those calls is even a challenge - and then we have to reschedule. And yes - we send confirmation emails and even phone calls. But just today, two people didn't show up and one of them was an inbound lead! Any ideas?” Book: High Profit Prospecting by Mark Hunter 🤍 Please donate to help Western NC at www.828strong.com 🧠 Register now for the Sales Logic Expert Exchange! This month: Larry Levine. Topic: what it truly takes to succeed in a post-trust world, where traditional sales tactics no longer cut it. October 28th at 4 p.m. EST! Don’t miss it. Register here.
28:0608/10/2024
Building the Sales Skill of Digital Expertise
Lightning Round: Top 10 Ways to Consistently Build Your Sales Skills Question: Marvin from Daytona Beach, FL asks, “I have been in insurance sales all my life—started really when I was a kid. This industry is getting tough—rules, regulations, and the list goes on. I am a traditional sales guy; golf tournaments, chamber events, taking clients out for a beer. My strategies are just not working anymore—why?” Book: The Digital Selling Handbook - Bill Stinet
29:2401/10/2024
How to Gain Market Share in an Overly Crowded Marketplace
Lightning Round: Top 10 Ways to Prospect Effectively Question: Nathaniel Friday from Nigeria asks, “How do you gain market share in a highly competitive marketplace, like Nigeria?” Book: Insight Selling by Mike Schultz ❖ Send your questions to Meridith and Mark at [email protected] 💡 Wish you could role-play with a “customer” before you actually call? Now available: Sales Logic Role Play. One of the many perks of the Sales Logic Mastermind. Find out more here!
25:5324/09/2024
How to Close Deals Faster
Lightning Round: 10 Ways to Close More Sales Question: Ronnie from Tucson asks, “I have a very low closing ratio when compared to everyone else in my company. I push like crazy to get deals to close but they never do. My boss has told me it has to improve or I’m going to be terminated. What am I doing wrong?” Book: Secrets of Closing the Sale by Zig Ziglar, updated by Dr. Mufazzal Lakdawala It’s time to get real about the role of social media in your sales strategy. Join us Sept. 23 at 4 p.m. for a FREE webinar with Brynne Tillman, the “LinkedIn Whisperer.” Register here! ❖ Have you gotten Mark’s new book? 33 days of sales wisdom multiplied by your own reflections and evaluations.📗 Find ‘The Making of a Mind for Sales’ on Amazon now!
23:2217/09/2024
Do You or Don’t You Need a Sales Strategy?
Hot Topic: Top 10 Ways to Use STORY in Sales Question: Eric from Toronto asks, “I have been in sales for more than 30 years—insurance industry. I just joined a new agency owned by corporate, and they are trying to make me use THEIR sales strategy. I don't need it— they insist. Any advice? I am good at sales, and don't need their help.” Book: Rejection Proof, Jia Jiang Wish you could role-play with a “customer” before you actually call? Now available: Sales Logic Role Play. One of the many perks of the Sales Logic Mastermind. Find out more here!
25:4310/09/2024
Secrets to Getting Your Buyer’s Attention
Lightning Round: Top 10 Ways to Standout on Social Media Question: Ben Ibarra asks on Spotify: "I work in the toy industry selling to mass market. Since Covid, getting buyers to accept a meeting or call or even respond to emails has become much harder. How do I get a buyer's attention without spamming them with emails?" Book: Secrets of Master Closers by Mike Kaplan 💡 Heard about the Sales Logic Brain or Sales Logic Role Play? These are just some of the amazing features of the Sales Logic Mastermind. Find out how to join here. ❖ Send your questions to Meridith and Mark at [email protected]
27:4103/09/2024
Why Customers Go Silent on Salespeople
Lightning Round: 10 Ways to Stay Focused During Tough Times Question: Alanna from Seattle asks, “It’s always been hard getting customers to stay engaged, but this past year it has become harder than ever. Is it me or has something changed I’m not aware of?” Book: Selling in a Post-Trust World by Larry Levine ❖ Send your questions to Meridith and Mark at [email protected]
26:2727/08/2024
How to Sell When the Market Shifts
Lightning Round: 10 Ways to Build Your Sales Confidence Question: John from San Diego asks, “I am a bit of a news junkie, and watching this week everyone is talking about the stock market going down and interest rate cuts coming. I work in the restaurant industry—is there anything I should be doing to prepare for the change in market conditions, how will my customers be impacted?” Book: Selling Your Way - Kristie Jones ❖ Send your questions to Meridith and Mark at [email protected] 📢 Join Mark and Meridith for the Sales Logic Expert Exchange, this month with Victor Antonio as he shares how to increase customer value by creating a seamless buying experience. Tune in live Monday, August 26th at 3pm CT! Register for this free webinar here.
25:2820/08/2024
Battling the Shrinking Budget
Lightning Round: Best Places to Find Ideas for Content Creation Question: Regina in Milwaukee says, “I’m in manufacturing sales, things are getting slow. We just had our mid-year meeting and they came down with the bad news. With inflation, interest rates, election year, sales are slowing, and now they’re cutting our budget. Fewer trade shows, fewer golf events, fewer lunches, and the list goes on and on. How am I supposed to make my quota if I don’t have money to spend?” Book: High Road Leadership: Bringing People Together in a World that Divides by John C. Maxwell 💡What would a mindset journal for salespeople look like? The Making of a Mind for Sales is your sales accountability partner in book form. Get it now on Amazon! ❖ Send your questions to Meridith and Mark at [email protected]
28:2113/08/2024
Building a 90-Day Sales Strategy
Lightning Round: 10 Hardest Sales Lessons You Have Ever Learned Question: Ramona from Ventura CA asks, “I am feeling the pressure in my current role—the coming election has impacted my clients, their budgets, projects getting cut, and I think just fear. I don't know what to do or how to handle it. Ideas?” Book: Ignite Your Sales Strategy by Kevin Jones Learn more about joining the Sales Logic Mastermind here!
24:3406/08/2024
The Value of a Sales Mastermind
Lightning Round: Top 10 Things You Can Gain from Our Mastermind Question: Cindy from Little Rock, AR asks, “I am brand new to sales—moving out of IT. I want to learn from the best—is it better to get a coach or join a mastermind?” Learn more about joining the Sales Logic Mastermind here!
24:5630/07/2024
Maximizing the Last Six Months of the Selling Season
Lightning Round: Top 10 Ways to Build a Circle of Influence Question: Juanita from Miami asks, “I am new in my role in manufacturing sales—I moved over from IT. I love it, but I am struggling. My sales leader is not very supportive, and I am behind on my sales goal. Any ideas?” Book: 30 Days To Sales Success by Meridith Elliott Powell ▣ Get 24/7 Access to Mark and Meridyth via the Sales Logic Brain. This amazing new A.I. is only available to Mastermind members! Become one today here.
25:1723/07/2024
How to Get Prospects to Stop Ghosting You
Lightning Round: Top 10 Strategies to Increase Your Sales Discipline Question: Phillipe from London asks, “I have been in sales most of my career—almost 30 years now—and never have I ever had so many challenges with getting prospects to respond, keep appointments, or just do what they say they are going to do. Is it me? Is the world changing? What is your advice? Writing this as I am sitting in a coffee shop waiting on a prospect who is 20 minutes late—guessing I have been ghosted!” Book: $100M Leads—How to Get Strangers to Want to Buy Your Stuff by Alex Hormozi 📗 Kindle deal ends this week! Get Mark’s new book on Kindle for $0.99 for a limited time…sale ends this weekend! The Making of a Mind for Sales: 33 Strategies for Success That’s 33 days of sales wisdom multiplied by your own reflections and evaluations. Get it now!
24:4816/07/2024
Properly Positioning Your Value Statement
Lightning Round: Top 10 Ways to Keep Your Prospect List Up-to-Date Question: Mark Bregman asks, “You both have said value statements need to be updated, and refreshed because what may have worked last year may not be right for now. And I’m wondering if things have changed, value-wise, in mid-year 2024 from just the beginning of the year?” Book: Building a Story Brand - Clarify Your Message So Customers will Listen by Donald Miller 📗 New Book by Mark Hunter! 📗 Now Available: The Making of a Mind for Sales: 33 Strategies for Success Take the 33-Day Challenge, and Change the Trajectory of Your Sales Career! Now $0.99 on Kindle for a limited time.
29:5309/07/2024
The Secret to Getting to the Decision-Maker
Lightning Round - Top 10 Ways to Coach a New Sales Professional Question: Yannik from Berlin asks, “I have a young sales team. We are growing and expanding and to keep up with demand we have had to bring on sales professionals that are new in the field. They are eager, high-energy and unafraid, but their youth and over-aggressive tactics are keeping them from getting to decision-makers. As their sales leader, how can I best help?” Book: Easy to Do Business With by David Avrin 📗 $0.99 for 33 days of tips, motivation, and sales strategy? Get The Making of a Mind for Sales by Mark Hunter on Amazon today! Sales insights meet mindset journal in this new book! Print copies also available.
26:5102/07/2024
Closing Strategies to Seal the Deal
Lightning Round: Top 10 Ways to Know It's Time to Fire Your Salesperson Question: Ron from Salt Lake asks, “I want to increase my closing ratio. It is not bad, but I think I can do better, be more effective. Do you have strategies, ideas?” Book: Unsticking Deals by James Muir 📗 Now Available on Amazon by Mark Hunter! The Making of a Mind for Sales: 33 Strategies for Success It’s expert sales strategies meets mindset journal, and it’s going to change your career’s trajectory!
25:0525/06/2024
The One Strategy Guaranteed To Get MORE Effective Sales Results
Lightning Round: Top 10 Strategies to Be a More Active Listener Question: Lucia from Norway asks, “I listen every week—love the podcast—thank you. So my team needs training—a lot of training —most are new, some are stuck doing the same sales process they have always done. Where do I start? What training would be most effective to get the team moving and successful again?" Book: The Making of a Mind for Sales: 33 Strategies for Success by Mark Hunter 💡 Take the 33-Day Challenge, and Change the Trajectory of Your Sales Career! ‼️ Now $0.99 on Kindle for a limited time.
24:0918/06/2024
Top 3 Things Great Salespeople Do Daily
Lightning Round: 10 Things Top Performers Do and You Should Too Question: Arnie from Missoula, Montana asks, “I’m always in the top 1/3 of salespeople in my company, but what do I need to do to be the top salesperson, not just for a quarter but for year after year?” Book: Sales Success Stories: 60 Stories from 20 Top 1% Sales Professionals by Scott Ingram 📗 New Book by Mark Hunter! 📗 Now Available: The Making of a Mind for Sales: 33 Strategies for Success Take the 33-Day Challenge, and Change the Trajectory of Your Sales Career! Now $0.99 on Kindle for a limited time.
22:3611/06/2024
How to Find, Build and Drive Sales Momentum
Lightning Round: Top 10 Strategies to Prepare for Third Quarter Question: Frederico asks on Spotify: "I am in insurance sales and I'm doing very well …my worry is that I might slip and become an average performer again. How do I maintain my momentum as I want to achieve more?" Book: Extraordinary Transformation by Nido Quebin ❓Submit your OWN question at SalesLogicPodcast.com or send us an email at [email protected]. 📗 New Book by Mark Hunter! 📗 Now Available: The Making of a Mind for Sales: 33 Strategies for Success Take the 33-Day Challenge, and Change the Trajectory of Your Sales Career! Now $0.99 on Kindle for a limited time.
26:2304/06/2024
The Most Effective Sales Questions
Lightning Round: Top 10 Ways to Stay on Top of Your Game in Sales Question: Bernard from Minneapolis asks, “So my team and I are debating sales questions. Should they or should they not change in a shifting marketplace? Not going to tell you which side I am on, but want you to solve our argument. What do you think?” Book: Relationship Selling by Victor Antonio and Jim Cathcart ❓Submit your OWN question at SalesLogicPodcast.com or send us an email at [email protected].
24:4828/05/2024
How to Use Networking to Drive Sales
w/ Guest Host Brynne Tillman! Lightning Round: Top 10 Focus Areas If You Want to Rock Your Sales Goal Question: John from Wichita, KS asks, “I am new to sales—just 23—and I am new to Wichita. My boss says I need to network, get connected in our community. I have no idea how or where to start—ideas? Honestly, I am a little scared.” Book: Never Eat Alone by Keith Ferazzi
26:0321/05/2024
Personalizing the Customer Buying Experience
Lightning Round: 10 Biggest Mistakes Salespeople Make Question: Serena from Ft. Myers asks, “I feel like everywhere I turn, and everything I read these days sales gurus are talking about personalizing the customer experience. Is that different than what we have been doing for years? How important is it in sales today, and what do I need to help my team learn these skills?” Book: How Clients Buy by Doug Fletcher Tom McMakin ❖ Learn more about the Mastermind here.
25:2014/05/2024
Crafting a Great Sales Conversation
Lightning Round: Top 10 Ways to Get Better at Sales Question: Rhonda from Kauai, Hawaii asks, “ I am struggling—I can get in the door, get to the decision-maker, but my conversations are falling flat. I am new to sales, moved over from packaging design and distribution. My company provided some training, but honestly do not think it was very good. Can you talk about sales conversations and what makes a good one?” Book: How to Win Friends and Influence People by Dale Carnegie ❖ Want to ask the Sales Logic Brain your own questions? Learn more about becoming a member of the Mastermind here.
25:4507/05/2024
How to Unstick a Stuck Pipeline
Lightning Round: Top 10 Sales Trends for 2024 Question: from London: “Hey, I’m in tech. The problem is, I’ve got stuff in my pipeline that’s just not moving through. What’s happening? I’ve never encountered this problem before, but I’m living it day by day now.” ❓Submit your OWN question at SalesLogicPodcast.com or send us an email at [email protected]. ❖ Learn more about the Mastermind here.
25:4230/04/2024
When to Walk Away from a Prospect
Lightning Round: Top 10 Ways to Learn from First Quarter Results Question: Katarina from Athens, Greece asks, "My team is GREAT at top of funnel. We have a clear process, a well-defined target market, and a great ability to get through the door—but we struggle to get the deal to close. I am wondering if we are chasing too much business that is never going to close. How do you know if and when you should walk away?" Book: New Sales Simplified by Mike Weinberg ❖ Learn more about the Mastermind here.
25:1123/04/2024
The Perfect Sales Call Prep
Lightning Round: Top 10 Strategies for Creating a Sales Mindset Question: Natasha in Toronto asks, "Is sales call prep still important? If we're supposed to listen to customers, be aware of what they say and need, how critical is sales call prep?" Book: A Mind for Sales by Mark Hunter ❓Submit your OWN question at SalesLogicPodcast.com or send us an email at [email protected]. ❖ Learn more about the Mastermind here.
27:3816/04/2024
How to Generate Inbound Leads
Lightning Round: Top 10 Inbound Sales Strategies Question: Phillipe from Paris, France asks, “My sales team is amazing at getting out and hitting the streets—literally—to find the deals, make the connections. But I am wondering, when I go to my peer groups, they are all talking about generating inbound leads for their teams. Is this something I should be pursuing?” Book: They Ask You Answer by Marcus Sheridan • Driven by ambition, but seeking direction? Invest in your success today at The Sales Logic Mastermind today. ❓Submit your OWN question at SalesLogicPodcast.com or send us an email at [email protected].
25:2809/04/2024
Is Your Sales Language Out-of-Date?
Lightning Round - Top 10 Ways to Get Across the Finish Line Question: Roger from Boise, Idaho says, “ I am in the insurance industry. I run a top-producing team for a large carrier, and I do not have to tell you—we are dealing with some level of uncertainty in this industry. My team is doing well —very well—but feels like they are stuck in the dark ages—lots of golf tournaments, beer drinking, and have to see every client in-person. I feel like I should push them to evolve, but you can't argue with success. Thoughts? Book: The Market Ownership Method by Sonia Dumas and Gaynor Meilke NOW is the time to join the Sales Logic Mastermind. Up your sales game in this unique group. Tap the link to learn more!
25:4602/04/2024
Building Your Sales Confidence
Lightning Round: Top 10 Strategies for Building Influence in the Marketplace Question: John from Ft. Lauderdale asks, “I have two new sales professionals—lots of talent and enthusiasm for the job and our products—but they lack confidence. Will that come? Should I be helping them build confidence? Or does it matter?” Book: The Confidence Plan by Meridith Elliott Powell → The Sales Logic Mastermind is tailor-made for professionals like YOU! Driven by ambition, but seeking direction? Invest in your success today. ❖ Learn more about the Mastermind here.
26:5326/03/2024
Keeping Your Team Mentally Fit
Hot Topic: Self Leadership:10 Strategies to Put Yourself in Charge of Your Life and Career Question: Eric from Los Angeles says, “I am worried about my team. We are under tremendous pressure; last week Corporate sent out an email—unknown to me—that told everyone to be on a call in 24 hours and that they were going to cut staff by 50%. Most of my team survived, but it has killed morale, productivity, and their overall desire to sell. At the same time our sales goals have increased—how do I help my team, how do I lead and still support Corporate?” Book: Mindset: The New Psychology of Success by Carol S. Dweck The marketplace is changing fast. Don’t get left behind! ❖Join the Sales Logic Mastermind Today! ❖ Community & Accountability Monthly Coaching and Q&A Infinite learning opportunities through the Sales Logic Brain On-demand coaching and sales content in a giant vault of videos, workbooks and guides. Learn more here.
26:1219/03/2024
The Impact of Sales Leadership
Lightning Round: 10 Ways to Build a Growth Mindset ❖ DON’T MISS IT! FREE WEBINAR TOMORROW ❖ Join Mark & Meridith Wednesday, March 13th at 1 p.m. CT, or register now to get the replay! This bonus content is a learning opportunity only available to those that register. → What are the TOP 5 Ways to Increase Your Sales Results? Tune in 3/13 and find out more. Register here! Question: Roy from Toronto asks, “I am a new sales leader and excited about the role. What can I do to really help my team—who are all top performers—be successful? I am having a little imposter syndrome.” Book: Think Remarkable by Guy Kawasaki
26:5312/03/2024
How to Master the Cold Call with Confidence
Lightning Round: Best Strategies to Eliminate Fear Question: Dr. Ani Shinde asks for “tips to overcome the fear of cold calling and how to maximize results.” Book: No More Cold Calling by Joanne Black ↪ Join us LIVE for the upcoming Sales Logic Webinar! Top 5 Ways to Increase Your Sales Results | March 13th at 1p.m. CT → Sign up now!
24:1305/03/2024
The Secret to Better Sales Results
Lightning Round: Top 10 Sales Trends You Need to Be Paying Attention To Question: Kelsey McNamara asks via Spotify, “I’m a field sales rep seeking advice. How can I get better at discipline and prioritization?” Book: LinkedIn for Personal Branding by Sandra Long ▣ Join us LIVE for the our first Sales Logic webinar of the year! Top 5 Ways to Increase Your Sales Results | March 13th at 1p.m. CT → Sign up now!
25:3627/02/2024
The Best Closing Techniques
Lightning Round: Top 10 Strategies for Cold Calling Question: Joanna in San Francisco asks, “I run a large sales team for a start-up. We had a strong 2023, but around the 4th quarter things started to slow. We were still making calls, lots of calls. Even getting in front of customers. But our close ratio is slowing down quite a bit. Any ideas to jump start our close ratio?” Book: Streetwise to Saleswise by Jeff C West & Bob Burg ▣ Get 24/7 Access to Mark and Meridyth via the Sales Logic Brain. This amazing new A.I. is only available to Mastermind members! Become one today here…
27:2820/02/2024
The Best Sales Advice 2.0
Mark and Meridith’s Best Sales Advice for Increased Production and Market Share Lightning Round: Top Strategies for Increasing Performance in Q1 Question: Gina from Toronto says, “Love your podcast, I listen every week. Just curious, what do you think has been some of the best sales advice you have ever been given or you would give.” Book: Authentically Social by Corey Perlman ▣ Get 24/7 Access to Mark and Meridith's insight via the Sales Logic Brain. This amazing new A.I. is only available to Mastermind members! Become one today here…and ask The Brain any sales question you've got! Or, get advice on any prospecting problem as if you're speaking with Meridith or Mark. It's actionable answers at your fingertips!
28:1013/02/2024
How to Integrate Sales and Marketing for Maximum ROI
Lightning Round: Top 10 Marketing Strategies for 2024 Question: Susan from Boise, Idaho asks, “I run the sales team for a Fortune 500 Insurance Company and we have been an island for years and quite successful. In December, we got a new head of Marketing, and I really like her. She was a CRO in some very successful companies, so I feel like she really gets sales. It is the first time I have ever seen potential for sales and marketing to work together. What can I do to support her, learn from her, and use this new asset to DRIVE sales?” Book: This Is Marketing by Seth Godin ▣ Learn more about the Sales Logic Brain and how to access it through the Sales Logic Mastermind here.
25:1606/02/2024
How to Guarantee You'll Hit Your Sales Goal
Lightning Round: Top 10 Sales Habits for 2024 Question: Gretchen from Panama asks, “I barely hit my sales goal last year, in fact three times during the year I was struggling to hit quota. I work so hard, I am at the office early, make calls all day, and push my clients to get the deal to close. I can't take another year under this level of pressure. What am I doing wrong? What do I need to change?” ❖ Send your own sales question to Mark and Meridith via SalesLogic.com Book: The Happy Sales Manager: Drive Sales, Lead Your Team with Ease, and Have Fun! By Gretchen Gordon ▣ Learn more about the Sales Logic Brain and how to access it through the Sales Logic Mastermind here.
25:5229/01/2024
Is Personalization Your Competitive Advantage?
What does personalizing the sales experience mean? How do you do it? Why do customers care? Lightning Round: Top Ways to Create a Personalized Sales Follow-Up System Question: Rico from Mexico City asks, “We sell a commodity, our competitive landscape is thick. We are getting beaten up on price. What can I do to help my sales team create a better and more personal experience for our customers? One that makes them easily choose us over the competition and takes price off the table?” Book: To Sell Is Human by Daniel Pink ❖ Are you driven to achieve your sales goals? Eager to be a top performer? Looking for a sales community? The Sales Logic Mastermind is for YOU! Learn more here.
27:5423/01/2024
How to Start the New Year Strong
Right focus, right results. Start 2024 off strong! Lightning Round: Top 10 Strategies to Stay Motivated Question: David from Dublin asks, “I need to turn my customer service reps into salespeople if we are going to hit our goals—where do I start? How do I help them understand their new role?” Book: The Anatomy of Leadership by Chris Comeaux ❖Looking for a sales community? Join the Sales Logic Mastermind and make 2024 amazing alongside like-minded professionals.
26:2816/01/2024
Best Strategies for Selling on Social Media
Lightning Round - Where and How to Use Social Media in Your Overall Sales Strategy Question: “Can you share the top ways to sell on LinkedIn?” Book: The LinkedIn Sales Playbook by Brynne Tillman ❖ Start the New Year off right...invest in a year of accountability, learning and growth. Join the Sales Logic Mastermind group today!
29:2609/01/2024
Creating the Most Effective Prospect List for 2024
Building, Nurturing, Closing, Expanding Lightning Round: Top 10 Sales Priorities for 2023 Question: LaTisha from Upstate New York asks, “My sales team has a challenging year in front of us, mergers and acquisitions are going to disrupt our market like crazy. As I look at this first sales huddle of the year, how do I prepare my team, how do I get them ready?” Book: Fanatical Prospecting by Jeb Blount Start the New Year off right...invest in a year of accountability, learning and growth. Join the Sales Logic Mastermind group today!
23:5602/01/2024
Leveraging 2023 to Grow in 2024
Lightning Round: Top 10 Reasons You Will Exceed Your Sales Goal in 2024 Question: Bill from Phoenix AZ asks, “Just curious—I listen every week and you guys are so spot on with so much of your advice. I have a meeting with my sales team on the 19th - last meeting of the year. What should I focus on? How can I best prepare them for 2024?” Book: Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne ◆The smartest thing you could do for 2024: Join the Sales Logic Mastermind. Find out more here.
18:1526/12/2023
Creating A Highly-Focused and Effective Prospect List
Lightning Round: Top 10 Strategies for Building a Prospect List Question: Paul from Frankfurt Germany asks, “We have huge growth goals for next year, and my team does an amazing job of taking care of our existing customers, and deepening those relationships. But if we are going to hit our goals we need to prospect. How do I convince them of that? How do I give them the tools and resources to help them? How to I make sure we prospect effectively?” Book: High Profit Prospecting by Mark Hunter ◆14 Ways to Digitally Harvest Leads from Brynne Tillman◆ 1. Email Marketing Campaigns 2. Prospecting by Referrals with LinkedIn 3. Search Engine Optimization (SEO) 4. Pay-Per-Click (PPC) Advertising 5. Content Marketing (Blogs, Articles, etc.) 6. Webinars and Online Workshops 7. Influencer Partnerships 8. Online Networking with COI’s 9. Website Lead Capture Forms 10. Affiliate Marketing Programs 11. LIVE Streams 12. Audio Rooms 13. Podcasts 14. Engaging on Content and with the Commentors
27:3619/12/2023
How to Build, Leverage, and Magnify Your Network
Lightning Round: Top Strategies to Tapping Into Your Network Question: John Register asks, “What are the best strategies for building your network?” Book: Never Eat Alone by Keith Ferrazzi
28:2312/12/2023