Sign in
Business
Tavershima Ayede
️Are you struggling to connect with customers in Nigeria? 🇳🇬 Join me for real-talk and turn sales principles into actual results for your business! We'll get straight to what WORKS for building relationships the Nigerian way. Ready to make confident connections? Let's make relationships your strongest sales weapon!
Episode 537 - BEFORE you start demand gen and other marketing activities
Episode 537 - BEFORE you start demand gen and other marketing activities
03:5126/12/2022
Episode 536 - Intro to demand generation and examples
Episode 536 - Intro to demand generation and examples
03:2225/12/2022
Episode 535 - Using email and text to ask for customer referrals
Episode 535 - Using email and text to ask for customer referrals
07:3224/12/2022
Episode 534 - Communicating for customer service and client referrals
Episode 534 - Communicating for customer service and client referrals
11:1221/12/2022
Espisode 533 - Even pig farmers can do it! Asking for referrals.
Espisode 533 - Even pig farmers can do it! Asking for referrals.
12:0320/12/2022
Episode 532 - Before you ask a customer for a referral
Episode 532 - Before you ask a customer for a referral
08:0319/12/2022
episode 531 - Cultivating referrals from your happy customers
episode 531 - Cultivating referrals from your happy customers
04:0317/12/2022
Episode 530 - Curing creative blues around content and demand generation
Episode 530 - Curing creative blues around content and demand generation
15:0517/12/2022
Episode 529 – business promotion tactics! Demand generation versus prospecting?
Episode 529 – business promotion tactics! Demand generation versus prospecting?
04:3315/12/2022
Episode 528 - Demand generation as another form for getting customers...
Episode 528 - Demand generation as another form for getting customers...
03:3114/12/2022
Episode 527 - The right expectations around looking for new customers
Episode 527 - The right expectations around looking for new customers
07:0111/12/2022
Episode 526 - Creativity in looking for & approaching customers
Episode 526 - Prospecting and creativity in looking for & approaching customers
15:5409/12/2022
Episode 525 - Customer acquisition and users as the foundation for your business
Episode 525 - Customer acquisition and users as the foundation for your business
12:4907/12/2022
Episode 524 - The business thesis for next year!
Episode 524 - The business thesis for next year!
06:2706/12/2022
Episode 523 - Evolving Africa - Skills for business and work
Episode 523 - Evolving Africa - Skills for business and work
08:0405/12/2022
Audience cues for effective business presentations
Audience cues for effective business presentations
10:0829/11/2022
Episode 521 - How to get better at business presentations and public speaking
Episode 521 - How to get better at business presentations and public speaking - traditional VS sales perspectives
10:1728/11/2022
Episode 520 - Using sales figures as validation for your business idea
Using sales figures as validation for your business idea
04:1525/11/2022
Validating your business idea
Validating your business idea
06:5024/11/2022
Ingredients for spammy relationships on social media
Ingredients for spammy relationships on social media
09:4723/11/2022
Tradeoffs in getting investment for your business idea
Tradeoffs in getting investment for your business idea
07:4423/11/2022
Intangibles in investor relations and why they are important to business success
Intangibles in investor relations and why they are important to business success
08:3022/11/2022
Things to know BEFORE you start raising funds for your business idea
Things to know BEFORE you start raising funds for your business idea
10:2321/11/2022
How to build business connections
How to build business connections
10:5118/11/2022
How do we make connections with people that'll help us make money?
How do we make connections with people that'll help us make money?
07:4416/11/2022
Do you need to be friendly to make money and do you need STRONG interpersonal skills?
Do you need to be friendly to make money and do you need STRONG interpersonal skills?
09:0314/11/2022
Do you have to be sociable to be good in business and entrepreneurship?
Do you have to be sociable to be good in business and entrepreneurship?
09:4509/11/2022
How do you arrive at terms and conditions for your contracts?
How do you arrive at terms and conditions for your contracts?
12:0007/11/2022
Is speed networking a good idea? And why you should pay attention to customer feedback over trends
Is speed networking a good idea? And why you should pay attention to customer feedback over industry trends
15:4304/11/2022
Why is exercise important for business development and business profits?
Why is exercise important for business development and business profits?
08:2903/11/2022
What is the best marketing avenue for my business?
What is the best marketing avenue for my business?
07:2502/11/2022
What is multi threading and how does it apply to your business?
What is multi threading and how does it apply to your business?
11:1601/11/2022
What is the best sales framework to improve your business?
What is the best sales framework to improve your business?
00:5801/11/2022
What is the best recording process for a podcast?
What is the best recording process for a podcast? And is there a BEST way for doing anything in business for that matter?
01:0431/10/2022
Failure in business doesn't have to be such a bad thing because it helps you figure out.....
Failure in business doesn't have to be such a bad thing because it helps you figure out which clients are not for you, how not to use your product or service, and which groups of people don't find value in what you offer. Embrace it! This information will come in handy for business progress in the future.
01:0228/10/2022
Which should you do first in your business? Branding? Advertising? Or selling?
Which should you do first in your business? Branding? Advertising? Or selling? Most people do branding and advertising before selling, but it should be the other way round because selling gives you “one on one” interactions with the customer so you can figure out who they are, what they like, how they use your product and service, and THEN you can use all this information to craft your branding and advertising messaging.
01:0026/10/2022
Don't use technical jargon while networking or looking for customers
Don't use technical jargon while networking or looking for customers
15:2325/10/2022
Mutually beneficial relationships are good in business
Mutually beneficial relationships are good in business and SALES is a good framework for getting you to think “mutually beneficial” at all times. This is because selling requires you to have an intinmate knowledge of the other person’s problems and visions before you can explore how it is aligned with your own interests. Learning how to sell teaches you to look at the other person first.
01:0225/10/2022
Open and fun conversations don't make you money, eventually you have to bring in the snails!
Open and fun conversations don't make you money, eventually you have to bring in the snails! If you are a snail trader that is. We have to learn to transition from open and fun conversations into conversations about our products and services.
14:5824/10/2022
Should you start off your business journey by making sure you have all the logos and branding?
Should you start off your business journey by making sure you have all the logos and branding done right? You shouldn’t do also this until you have validated that you have a product or service that the market wants. Besides that, having sales conversations with real life customers in the market is going to give you all the data and intel you need to craft the perfect logos, colorist, and brand positioning. Pretty logos won’t guarantee a pretty business.
01:0224/10/2022
Should you register your business before you begin? Only after you have a verified and validated...
Should you register your business before you begin? Only after you have a verified and validated business idea capable of bringing in income. If you don’t, you might find yourself liable for tax and other liabilities on a corporation you did nothing with after registration.
01:0322/10/2022
What makes a successful marketing, advertising, or promotional campaign?
what makes a successful marketing, advertising, or promotional campaign?
11:4422/10/2022
You don’t absolutely need a business plan before you start in business
You don’t absolutely need a business plan before you start in business. However having one or skimming through one is useful because it will get you thinking about the marketing, customer and growth components of your idea which are critical for success. So if you don’t have one, start skimming through some documents and focus on the headings are signals for what you should be paying attention to.
01:0321/10/2022
How to define your product idea or refine the scope of the “killer business” you are about to launch
How to define your product idea or refine the scope of the “killer business” you are about to launch? There’s no substitute for approaching the market and seeing how people respond to your product and your pricing. Beware of brainstorming your idea to death! That is not the path that will give you the greatest traction.
00:5920/10/2022
Looking for customers on social media? Do some basic research
If your business is location specific, then you shouldn't be chatting to people on the internet who aren't close enough to do business with you. It might not amount to anything if the nature of the opportunity requires that both of you be in the same city to pull it off. Do some basic research on the profile or the bio by at least making sure you are in the same city
11:0520/10/2022
Self promotion in the hectic days of social media
Social media is important in creating awareness which leads to more opportunities for initiating sales and buying conversations with potential customers. However! Not as many people are seeing your organic updates on social media as you think!
12:3015/10/2022
One of the benefits of using social media is that it helps you promote your business more affordably
One of the benefits of using social media is that it helps you promote your business more affordable by letting you spend TIME and EFFORT instead of spending MONEY in the early days of your business.
01:0115/10/2022
What benefit has social media had for you?
What benefit has social media had for you? If you spend all your time in personal frivolous stuff or maybe doom-scrolling, then maybe no benefit. If you take a business orientation in how you use social media, then the benefits of social media to you could be huge!
01:0114/10/2022
How monster clients are created
We get monster clients because we didn't ask all the questions we were supposed to. Without all the information, we don't know all the signposts and goals we have to hit. Take a breather and ask some questions before you take on a client or a delivery.
13:4511/10/2022
It is a good idea to appraise your business because it is going to show the health of your business
It is a good idea to appraise your business because it is going to show the health of your business and what your business is actually worth. However one factor that will weigh heavily in how your business is assessed is your cash flows. healthy cashflows come from healthy sales and recurring revenue. This is another reason why having a good and robust sales system and framework is essential to a business. Without a good sales framework, a business isn’t worth much.
01:0211/10/2022