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Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist
If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show! Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout. Listen in to the latest show and connect with Racheal at http://www.theceocollective.com or on Instagram @racheal.cook to continue the conversation!
Part 3: 12 CEOs Advice on Creating Your Coronavirus Contingency Plan
Send us a textThis special episode is the final third of a live event hosted on Facebook on Monday, 3/16/20. My guests in Part 3 include Lisa Carpenter, Angie Trueblood, Sharvette Mitchell, Cortney Baker, and Jenn Gottlieb. Entrepreneurs and Small Business Owners are an at risk population during times of crisis! It's not business as usual. Join me and other amazing CEOs to create your contingency plan as we navigate this unforseen global event. During this FACEBOOK LIVE - we will talk about:: → How to shift your marketing and messaging to be useful and relevant to your community → How to navigate the financial and legal challenges that may arise → How to keep clients calm and find creative ways to continue to serve (even if you can't see them in person) → How to take care of YOURSELF during this crisis so you can lead like a CEO → How to show up as a leader in your community and with your clients For full show notes and to view the live video recording, visit RachealCook.com/coronavirus-contingency-plan.
01:17:4919/03/2020
Part 2: 12 CEOs Advice on Creating Your Coronavirus Contingency Plan
Send us a textThis special episode is the second third of a live event hosted on Facebook on Monday, 3/16/20. My guests in Part 2 include Stacey Harris, Mindy Totten, and Tara Newman. Entrepreneurs and Small Business Owners are an at risk population during times of crisis! It's not business as usual. Join me and other amazing CEOs to create your contingency plan as we navigate this unforseen global event. During this FACEBOOK LIVE - we will talk about:: → How to shift your marketing and messaging to be useful and relevant to your community → How to navigate the financial and legal challenges that may arise → How to keep clients calm and find creative ways to continue to serve (even if you can't see them in person) → How to take care of YOURSELF during this crisis so you can lead like a CEO → How to show up as a leader in your community and with your clients For full show notes and to view the live video recording, visit RachealCook.com/coronavirus-contingency-plan.
43:3019/03/2020
Part 1: 12 CEOs Advice on Creating Your Coronavirus Contingency Plan
Send us a textThis special episode is the first third of a live event hosted on Facebook on Monday, 3/16/20. My guests in Part 1 include Raven Willis, Lane Clark, Wendy Batten, and Kim Wensel. Entrepreneurs and Small Business Owners are an at risk population during times of crisis! It's not business as usual. Join me and other amazing CEOs to create your contingency plan as we navigate this unforseen global event. During this FACEBOOK LIVE - we will talk about:: → How to shift your marketing and messaging to be useful and relevant to your community → How to navigate the financial and legal challenges that may arise → How to keep clients calm and find creative ways to continue to serve (even if you can't see them in person) → How to take care of YOURSELF during this crisis so you can lead like a CEO → How to show up as a leader in your community and with your clients For full show notes and to view the live video recording, visit RachealCook.com/coronavirus-contingency-plan.
01:11:3219/03/2020
Coronavirus Contingency Plan
Send us a textCoronavirus COVID-19 is sending shockwaves around the world, and among all the uncertainty, entrepreneurs face even greater anxiety about their economic security and business future. What can we small business owners do now to plan for times ahead? Entrepreneurs and Small Business Owners are an at risk population during times of crisis! It's not business as usual. Join me and other amazing CEOs to create your contingency plan as we navigate this unforseen global event. During this FACEBOOK LIVE - we will talk about:: → How to shift your marketing and messaging to be useful and relevant to your community → How to navigate the financial and legal challenges that may arise → How to keep clients calm and find creative ways to continue to serve (even if you can't see them in person) → How to take care of YOURSELF during this crisis so you can lead like a CEO → How to show up as a leader in your community and with your clients Speakers announced soon!
25:2414/03/2020
Coming Soon: The Unsexy Secrets to Sustainable Success
Send us a textBeing a CEO is exhausting when you’re always trying to keep up with the next big thing. When you work in the online space, it’s easy to feel like you’re drowning in a sea of new social media platforms, new launch techniques, and new ways to sell your product. But why do we think we need to reinvent the wheel? I’m all about keeping it simple - in life, and in business. I have a capsule wardrobe, my family meal preps many of the same meals each week (any other taco Tuesday people out there?), and I still use many of the same practices after 10 years of business! I get it - my methods don’t seem very exciting. But you know what is exciting? Weekly date nights with my husband. Being able to drop everything when my kids get sick. Taking an entire month off last year and letting my business run itself. This week on Promote Yourself to CEO, I’m giving you a preview of my upcoming three-part series, The Unsexy Secrets to Sustainable Success. If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight. For full show notes, head over to RachealCook.com/show
32:1127/02/2020
The Difference Between Joining and Belonging
Send us a textShoulders down, heart open, 100% accepted; that’s how it feels to truly belong. This week I’m talking about the difference between joining and belonging, what it means to lead a community, and how we can help others belong in our own. If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight. For full show notes, head over to RachealCook.com/show
28:4820/02/2020
CEO Confession: Lifeproofing Your Business with Mindy Totten
Send us a textCan your business support you while you are going through turbulence in your life? This week, one of my amazing accelerator clients Mindy Totten opens up about experiencing a loss and how she kept her business going during this extremely challenging time. If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight. For full show notes, head over to RachealCook.com/show
33:5213/02/2020
Why Business BFFs Can Be the Key to Unlocking Your Success
Send us a textThis episode includes a huge part of my personal story and my WHY behind working so hard to build a space for women entrepreneurs to connect, support, and help each other grow. Being in business FOR yourself doesn’t mean being in business BY yourself. If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight. For full show notes, head over to RachealCook.com/show
36:2006/02/2020
CEO Confession:: The Dark Side of Visibility with MegAnne Ford
Send us a textThis week, we share another CEO Confession from amazing parenting coach and founder of Be Kind Coaching, MegAnne Ford. We talk about the reality of visibility, online bullying, and finding community that will lift you up to do your best work. If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight. For full show notes, head over to RachealCook.com/show
46:5630/01/2020
Why Creating Your Own Support System is Essential for Women Entrepreneurs
Send us a textAs more women than ever build their own businesses, massive free communities and content are asking for our attention. But are they giving us what we want? This week, we're talking about how you can surround yourself with a support system as you grow! If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight. For full show notes, head over to RachealCook.com/show
31:4123/01/2020
CEO Confession:: Solopreneur Money Management with Brittney Suttle
Send us a textWhether you love it, hate it, or shy away from it all together, when you’re the CEO, you need to be thinking about money. CFO, CPA, and coach Brittney Suttle shares her journey money mindset tools & strategies. If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight. For full show notes, head over to RachealCook.com/show
38:5916/01/2020
7 Women Entrepreneurs Share Their Business Predictions for 2020
Send us a textAs CEOS, it's crucial for us to recognize market trends and think strategically about how they are going to impact our business in the new year. Listen in to hear insights and opinions from 6 amazing guest entrepreneurs about what's to come in 2020. Visit RachealCook.com/show for complete show notes, and follow along on Instagram.
40:5409/01/2020
Evolution of a Business, with Amanda Cook and Cate Stillman
Send us a textRacheal catches up with friends and CEOs Cate Stillman of Yogahealer and Amanda Cook of Wellpreneur to share how their business have evolved and where they're growing! Visit RachealCook.com/show for complete show notes, and follow along on Instagram.
37:2119/12/2019
The Content of Starting a Podcast: Keep it Strategic
Send us a textYou're confident and ready to record a podcast and have it produced, but how can you make sure it brings value to your business? In this episode, Jameson and I share strategy that delivers value to your audience and brings ideal clients to you! Visit RachealCook.com/show for complete show notes, and get a free consult on your podcast plans at JamesonCook.com
32:3512/12/2019
The Logistics of Starting a Podcast: Keep it Simple
Send us a textOne of the top goals I've been hearing from women entrepreneurs this year is that they want to start a podcast. I've invited my podcast producer and husband Jameson Cook to talk about everything you need to get started podcasting in 2020. Visit RachealCook.com/show for complete show notes, and get a free consult on your podcast plans at JamesonCook.com
29:4112/12/2019
The Power of a CEO Debrief with Tara Newman
Send us a textAn interview with my own coach Tara Newman, a business strategist and organizational psychology expert, whose practice of a CEO Debrief taught me how to slow down, so I can speed up! Visit RachealCook.com/show for complete show notes, and begin putting CEO Dates to work for you with the RachealCook.com/CEO-Planner
39:0828/11/2019
Does Your Business Practice Gratitude?
Send us a textRacheal revisits a very special invitation she received from fan Shannon Siriano Greenwood to attend an annual Thank You Party, and the surprising impact that gratitude practices can have in your business! Get the download 25 ways to practice business gratitude right here:: https://www.rachealcook.com/episode26/
24:5728/11/2019
Announcing the CEO 90 Day Planner!
Send us a textIn today's episode, I'm introducing my new print planner! I'm so excited, and want to share why I built this, what it took to create it, and what you can find inside to keep you accountable and following through with all your great plans for next year. Visit RachealCook.com/blog for the complete show notes from this episode, and get YOUR copy of the CEO Planner at RachealCook.com/CEO-Planner/
41:0907/11/2019
It's time to create your 12 Month Profit Plan!
Send us a textThe #1 reason most people fail to achieve their goals? They don't have a clear PLAN to keep them focused. So today, we're taking all your insights from this week and turning them into a monthly marketing and sales plan for 2020. For the full challenge (and planning workbooks) go to RachealCook.com/Best-Year-Ever
16:3101/11/2019
Let's set goals you can follow through on for 2020!
Send us a textKnowing that business, like life, has its ebbs and flows will help you to be a more resilient and proactive CEO. So today, we're setting SMART, strategic goals to help you stay laser focused on what you really want in your life and business! For the full challenge (and planning workbooks) go to RachealCook.com/Best-Year-Ever
09:0031/10/2019
Is Your Business By Design?
Send us a textThere is nothing I love more than working with entrepreneurs on the overall strategy that moves their business by default into a business by design! So let's make success happen in 2020! For the full challenge (and planning workbooks) go to RachealCook.com/Best-Year-Ever
07:4230/10/2019
What does your dream life look like in 2020?
Send us a textToday, we're continuing our journey to plan your best year ever by designing your dream life next year. Why start with your life and lifestyle and not your business? For the full challenge (and planning workbooks) go to RachealCook.com/Best-Year-Ever
12:2629/10/2019
Let's Plan Your Best Year Ever!
Send us a textReady to Plan Your Best Year Ever? Now is the perfect time to ramp up to 2020 before the holiday season kicks off! In this episode, we are starting with a year in review to learn the biggest lessons 2019 has to share with us about what is - and isn't - working in your business. For the full challenge (and planning workbooks) go to RachealCook.com/Best-Year-Ever
10:0128/10/2019
What is YOUR Definition of Success?
Send us a textWhat is YOUR Definition of Success? Yes - you CAN have it all! But first, you've gotta define what it all means to you! Find the full show notes including the free workbook mentioned in today's episode at RachealCook.com. And if you've been loving the Promote Yourself to CEO, take a screenshot of this episode, then share and tag me on Instagram!!
34:4324/10/2019
Behind the Scenes: Launching a Group Program with Judi Fox
Send us a textHave you been wondering if it's time for you to turn your years of experience working 1x1 with clients into a group program or online course? Friend and LinkedIn expert Judy Fox joins me to share her lessons learned as she created her very first group program. If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight. For full show notes, head over to RachealCook.com/show
38:0617/10/2019
How She Built That! How These CEOs Built Their Businesses
Send us a textRacheal shares a LIVE interview with amazing women about how they built their businesses. We’ve already welcomed so many amazing entrepreneurs into this 6 month Sweet Spot Strategy experience. Entrepreneurs who just like you, found themselves at a turning point in their life where they asked 'Can I REALLY Do This?' as they considered taking the leap of faith to create success on their terms. Entrepreneurs who were feeling stuck as they tried to figure everything out on their own. Entrepreneurs who worried they would have to hustle and grind for 80 hours a week for years before their business would provide a decent living. Maybe these are some of the things you've been worried about too. I'm so excited to host several of my Sweet Spot Strategy Alumni for How She Built This LIVE! Listen in! Join us for THE final round of Sweet Spot Strategy and be part of the online masterclass-meets-mastermind experience for women entrepreneurs ready for sustainable success!
40:4610/10/2019
3 Essential Strategies to Design a Predictably Profitable Business
Send us a textIf you’ve been listening to Promote Yourself to CEO, you know that I’m passionate about helping women entrepreneurs find sustainable success without the hustle or burnout. But what if your business isn’t bringing in consistent clients each and every month? This episode is here to help you turn things around - so 6 months from now, you can confidently share the news that your biz is consistently attracting new dream clients and you're finally paying yourself a great salary to match! ✓ The CEO Mindset Shift required for women entrepreneurs to get OFF the revenue rollercoaster once and for all. ✓ Real-Life Examples of Women Entrepreneurs Running Profitable, Sustainable Businesses without 80 hour work weeks and business burnout. ✓ The Simplest Way to Create Baseline Revenue Plan built around your desired weekly work schedule and even includes paid time off. ✓ The 5 Part Marketing System that consistently attracts new paying clients into your business – even when you’re on vacation. ✓ The Single Most Effective Way to PLAN for Predictable Profits and why you MUST have this in place if you’re ready to stop hustling so hard for your next client. This episode is a replay of the most popular live masterclass I've ever created for women entrepreneurs who are ready to stop stressing over clients and cashflow and start feeling CONFIDENT with your plan for predictable profits! Plus - I share a big announcement about why I’m retiring my signature online masterclass-meets-mastermind Sweet Spot Strategy and how you can join me for 6 months of business strategy & support. Find all the details at YourSweetSpotStrategy.com/enroll
01:48:5903/10/2019
Growing From One-Off Sessions to Premium Packages
Send us a textHere I share the response I gave to one of my clients who was struggling to get signups for an amazing offering that she knew would deliver results. If you've been hoping to shift from one-off sessions to bigger programs and packages, this one's for you. If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight. For full show notes, head over to RachealCook.com/show
39:4226/09/2019
How Tarzan Kay Pivoted Her Business with Success
Send us a textAfter a while running your business, you may feel the need for a change. But can your business survive a transition? In this CEO Confession, copywriter turned launch strategist Tarzan Kay shares how she pivoted in her biz and lessons learned along the way. If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight. For full show notes, head over to RachealCook.com/show
55:2419/09/2019
True Story! How Long It Took To Transition from 1x1 to Group Programs
Send us a textThis episode is brought to you by the history of my online business. From 1x1 consulting to groups and online courses, mine is a story of slow and steady success. Listen in to hear the work and time required to transition, pivot, and grow your biz online. If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight. For full show notes, head over to RachealCook.com/show
38:3312/09/2019
5 Reasons Your Business May Be Burning You Out
Send us a textThere's more to entrepreneurial burnout than can be cured with time management and productivity tips. Today I share 5 causes of burnout, and the true ways to remedy each one. If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight. For full show notes, head over to RachealCook.com/show
44:5005/09/2019
How to Go Pitch Yourself with Angie Trueblood
Send us a textEver notice how quickly people are becoming household names these days? Inside this episode, I've invited Angie Trueblood to share her expertise in biz visibility and how YOU can become that next industry-household name by learning to pitch yourself. If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight. For full show notes, head over to RachealCook.com/show
32:4029/08/2019
3 Surefire Ways to Grow Your Audience Online
Send us a textWhen your biz is new, getting the word out feels simple: everyone's excited, you get a nice up front audience, paying clients, and then... Your list fizzles. It's time to STAY excited, market your biz, and attract new audience members day after day. If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight. For full show notes, head over to RachealCook.com/show
29:3822/08/2019
3 Reasons Why Your Marketing Isn’t Working… And How to Fix It!
Send us a textDo you feel like you’re marketing isn't working? If the answer is yes - you’ll want to listen into today’s episode because we’re diving into the three reasons your marketing isn’t working… and how to fix it! If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight. For full show notes, head over to RachealCook.com/show
35:3615/08/2019
Case Study:: How Yoga Therapist + Mobility Specialist Missy Kai Doubled Her Business in 90 Days
Send us a textThe tools that we teach at The CEO Retreat have the power to transform your business – and the best part? It’s not about working harder! For today’s episode of Promote Yourself to CEO, I invited Missy to come share her top takeaways from The CEO Retreat. If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight. For full show notes, head over to RachealCook.com/show
41:1201/08/2019
How to Check Yourself (before you wreck yourself) with a CEO Date
Send us a textDo you ever go to work, realize there's tons to be done, but that none of it really feels like it's helping you reach your goals? Today's a lesson in the practice that keeps me on track every week, month, and year towards achieving my business goals. If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight. For full show notes, head over to RachealCook.com/show
27:2518/07/2019
Why CEOs Need to Prioritize Vacation Time
Send us a textHave you ever had your best ideas in the shower or on your morning walk? Our brains need white space for higher creativity and performance. In this episode, I'm sharing how prioritizing more vacation time will help you to become a better CEO. If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight. For full show notes, head over to RachealCook.com/show
31:0911/07/2019
Overcoming the Fear of Not Enough
Send us a textA vulnerable CEO confession, this episode shares Racheal's personal story of comparisonitis and the hard feelings that came with it. But best of all, the tools that helped her move past it all. Visit RachealCook.com/show for the full show notes. Don't forget to rate, review, and subscribe to the podcast in iTunes to hear every episode on its release!
31:2325/06/2019
6 Lessons Learned as a 6 Figure CEO
Send us a textWe all have the same 168 hours a week, but there's a point for entrepreneurs where working more hours is not the answer. How do you get to that next level in your business? Today, I’m sharing 6 lessons learned as I’ve grown my business 6 figures. Visit RachealCook.com/show for the full show notes. Don't forget to rate, review, and subscribe to the podcast in iTunes to hear every episode on its release!
54:0020/06/2019
I'm Not Ready for This
Send us a textIn today’s CEO Confession, I dig into the most dangerous thing an entrepreneur can say to themselves: "I’m not ready." I get real and raw about where this thought has really held me back in my own business - and how I’ve learned to take the leap anyways. Visit RachealCook.com/show for the full show notes. Don't forget to rate, review, and subscribe to the podcast in iTunes to hear every episode on its release!
37:4918/06/2019
Everything You Want is Outside of Your Comfort Zone
Send us a textI have a CEO Confession: I've been a bit lazy in my business. Today's episode takes you behind the scenes of my online mastermind to an honest talk about breaking out of my comfort zone, investing in a leadership coach, and finding clarity on what's next for my biz. Visit RachealCook.com/show for the full show notes. Don't forget to rate, review, and subscribe to the podcast in iTunes to hear every episode on its release!
01:10:2511/06/2019
Uncomplicate Your Business is now Promote Yourself to CEO!
Send us a text Listen in to this Live episode where I'm revealing the reason behind the name change, why I'll be sharing more CEO Confessions, and a peek into some top secret projects we are working on behind the scenes. If you’re ready to step into that role of CEO in your business, join us for the Virtual CEO Retreat! See the full show notes and more transformative content at RachealCook.com
32:4906/06/2019
5 Ways CEOs Make Time to Work ON Their Business
Send us a textBetween vacations and activities, how do you find time for work projects during the summer? Join me to learn how I've leveraged the summer months to write 2 books, create new programs, and offer VIP days! See the show notes and download your Mid-Year Review workbook at RachealCook.com/summer-schedule.
33:1730/05/2019
How to Make the Most of the Summer Slowdown
Send us a text Don't let summer slow down your business! Join me to learn how you can make the most of the slower summer months + continue the momentum into the fall. See the show notes and download your Mid-Year Review workbook at RachealCook.com/summer-slowdown.
38:0029/05/2019
How to Get Your Spouse to Support Your Entrepreneurial Journey!
Send us a textA few months ago, Jameson joined me on FB Live to chat about what it's looked like for him to support me over the last 10 years growing this biz! Listen in with your spouse if you're ready to grow a predictably profitable business! Set yourself up for lasting success in your biz with Sweet Spot Strategy! Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard! And follow Racheal on Instagram!
44:1821/05/2019
Your Biggest Qs About Growing a Predictably Profitable Business
Send us a textTo cap off The Path to Predictable Profits series, Racheal's here to answer listener questions! This episode covers your entrepreneur Qs about virtual and live events, prioritizing focus, customer journey, finding clients, and transitioning in business. Set yourself up for lasting success in your biz with Sweet Spot Strategy! Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard! And follow Racheal on Instagram!
43:1016/05/2019
Is there a LEAK in your Predictable Profit Strategy?
Send us a textLet me ask you, have you ever found yourself just hustling, hustling, hustling in your business? You feel like you're doing all the things to bring clients into your business, but you're just not seeing a steady flow of new potential clients who are ready to work with you. If your experience as an entrepreneur has been inconsistent clients and inconsistent cash flow, then I want you to keep watching because today we're going to talk about this significant leak that is happening in so many entrepreneur's businesses. This leak prevents those dream clients from becoming paying clients and the good news is once you understand what this leak is, it's simple to fix. Backstory: I was at an event not too long ago, and everybody got one of those enormous post-it note papers. The assignment at this event was to map out your business in the next 12 months. There were a couple of different sections everybody was filling out. They were filling out what they were offering, a lot of people had a lot of different offers going on. Multiple things they wanted to offer and sell, different products, programs, and services. They also had a section for your marketing plan. I started looking around the room at the marketing plan, and I realized everybody in this room has a leaky business and here's why; because their marketing plan was not working together. It was not working together. It was a smattering of tips, and tricks, and tactics but it wasn't putting the pieces together and making sure they led to your offers. Nothing was cohesive, and the minute I shared with them a different way to approach this, all the light bulbs went off. Most people when they sit down and write out a marketing plan, think about all of the activities they need to do. They need to have a newsletter, and they need to blog, they need to do a podcast, they need to be on social media There's no point of focus, and there's no consistency in what they're doing and making sure that it all works together. Show Notes:: http://www.rachealcook.com/predictable-profit-strategy/ Free Masterclass:: http://www.yoursweetspotstrategy.com
28:0409/05/2019
The #1 Mistake Keeping You From Predictable Profits
Send us a textAre you working too hard in your business... but still not seeing results??? Today I'm sharing the #1 Mistake that is holding most entrepreneurs back from predictable profits... HINT HINT... it's not about doing more! Show Notes:: http://www.rachealcook.com/predictably-profitable-business/ Free Masterclass! 3 Essential Strategies to Design a Predictably Profitable Business:: http://www.yoursweetspotstrategy.com
20:3807/05/2019
What a Chip and Joanna Gaines Can Teach Us About Building A Sustainable Businesses
Send us a textToday, all those fixer-upper binge watching sessions are paying off as I share some of my favorite lessons from Ms. Joanna Gaines that you can apply into your business. Check it out. One of the things that I have seen over the years is that often my students want to skip ahead. They want to skip ahead to what seems to be the more fun and interesting stuff. They want to skip ahead to the marketing strategy and to other things that they think sound more important in their business. I started thinking about how I could explain why the foundational pieces are so important. I went on the treadmill at the gym, watching Fixer-Upper – which is one of my absolute favorite shows. I don’t even have a TV, but I have watched every single episode of Fixer-Upper. So today I'm sharing the two biggest lessons from Joanna Gaines on building a sustainable business! Show Notes:: http://www.rachealcook.com/building-sustainable-businesses/ Free Masterclass! 3 Essential Strategies to Design a Predictably Profitable Business:: http://www.yoursweetspotstrategy.com/
28:3302/05/2019
5 Questions to Burnout Proof Your Biz
Send us a textIs your business sustainable? This is such an important piece of the entrepreneurship puzzle and I don’t think it’s talked about enough. We are in a current entrepreneurial culture right now that seems to worship the hustle, the badge of honor that comes with saying, “I work 12 hours a day,” or 16 hours a day. “I’m putting in 80-100 hour weeks.” But, I shared some statistics recently in a new master class 3 Essential Strategies to Design a Predictably Profitable Business. One of the things that really shakes me is that despite the rate of people starting new small businesses, 80% of those small businesses will close their doors within the first 18 months. The survival rate beyond that is abysmal. It’s terrible. Most people simply are not making sustainability a part of the conversation when they are starting their business and running their business. After being at this for nearly a decade on my own, I’m here to tell you that if you’re in your business for the long haul: Sustainability is just as important as profitability. Show Notes:: http://www.rachealcook.com/sustainable-business/ Free Masterclass! 3 Essential Strategies to Design a Predictably Profitable Business:: http://www.yoursweetspotstrategy.com/
38:4730/04/2019