Episode Summary:   In this episode of Practice Growth HQ, I speak to Mitch Webb, a former corporate sales executive turned wellness expert, on how to become a corporate athlete.   Mitch's journey from a traumatic brain injury and battles with autoimmune and Lyme diseases to his current role as a wellness coach is central to the episode. The concept of a "corporate athlete" is explored, emphasising the importance of maintaining health and wellness for optimal performance in the professional sphere. Mitch shares insights from his personal experiences and professional practice, offering advice on nutrition, exercise, stress management, and emotional support.   In this episode Mitch delves into the significance of addressing unresolved trauma and limiting beliefs for overall well-being and discovering your inner “corporate athlete”.   If you’re ready to overhaul your personal and professional life, this episode is for you!   What you’ll learn:  (00:13) Mitch tells us about his journey as a former corporate sales executive and his journey towards wellness coaching. (03:34) Mitch discusses his traumatic brain injury, autoimmune disease, and Lyme disease. (06:41) What is a "corporate athlete” and the importance of maintaining health and wellness for optimal professional performance. (08:46) Mitch shares his perspective changes over the years in health and wellness. (11:19) Suggestions for how you can start addressing your health issues. (17:44) The importance of identifying and processing emotions for wellness. (23:08) The impact of mental blocks on overall health and wellness. (28:41) How to learn more about Mitch and his story Plus loads more! Links and Resources:    Website: https://mitchwebb.com/ 

Episode Summary:   In this episode of Practice Growth HQ I speak with Dr. Kory Wegner about what to do if you find yourself in a business rut.   Dr. Kory graduated from dental school in 1991, before purchasing a dental practice and taking it from $200,000 a year to $2.5 million a year. Having retired from clinical work, Kory now helps small business owners to get control of their businesses, so they can get more money, more free time, and feel happy going to work again.   In this episode Kory shares the key steps you need to take if you feel like you’re in a bit of a business rut, so that you can fall back in love with your business.   If you're ready to make a change in your business, you’ll love listening to this episode!   What you’ll learn:    (04:21) Kory shares why he felt disenchanted coming out of dental school and what led him to buy his first practice (06:44) Corporate versus private practice: Why you need to be careful with any contract that seems too good to be true   (07:24) Beware of the “Earn Out”: Kory shares a cautionary tale of his practice being bought out by a corporate entity (11:30) How to take your practice from $200k a year to $2.5 million (it’s simpler than you think!) (14:32) The critical importance of learning how to relate to your team (don’t make this mistake!) (17:46) How to recognise if you’re in a business rut and what to do about it (20:28) How Kory realised he needed to improve his clinical skills and why he committed to improving them in order to improve his business (24:46) Why training your team correctly is one of the keys to accelerating business success (31:38) Why building rapport with patients is the best retention strategy you could ever hope to have Plus loads more!    Links and Resources:  Website: www.coachingforsuccess.com

Episode Summary:   In this episode of Practice Growth HQ we’re talking about what’s working right now in business marketing.   You’ll meet Ray Corcoran, the Founder of Groe Digital Marketing Agency and international speaker on marketing and business growth.   In this episode Ray unpacks his thoughts on the explosion of AI, the importance of Google as part of your marketing strategy, and the biggest myths healthcare providers tend to believe about marketing.   If you know you should be doing more marketing for your business but you don’t want to feel like a used car salesman, pay close attention to this episode!   What you’ll learn:   (05:15) Ray shares why he quit a degree in commerce marketing when he was 80% of the way in  (08:11) Why Ray considers ‘not backing himself’ as one of his biggest career mistakes (09:30) It’s no secret that AI has exploded in popularity this year, but is it all it’s cracked up to be? (10:55) Why you should start building your marketing strategy based on how people are finding your business (14:02) Are you following outdated marketing practices? Here’s why what was working 3 years ago may not be working now (15:55) As a healthcare professional, is marketing the best use of your time? (18:40) Why Google is Ray’s marketing platform of choice (20:44) The immense power of having up-to-date and (ideally) 5 star reviews on Google (22:10) Why Ray believes he is doing his clients a disservice if he is not being 100% transparent with them (even when it’s not what they want to hear!) (26:05) The biggest myths many healthcare providers hold around marketing and building a business (32:18) Why you owe it to yourself and your business to take marketing more seriously Plus loads more!    Links and Resources:  Instagram: https://www.instagram.com/groeau/ Website: https://groe.com.au 

Episode Summary:   In this episode of Practice Growth HQ I chat with Brett Farmiloe about how healthcare providers can grow their authority through thought leadership.   Brett Farmiloe is the founder and CEO of Featured, a platform that connects subject matter experts with top publishers to increase their exposure. He's also a published author, dad of three and believe it or not once helped Hugh Jackman launch a coffee company!   In this episode, you’ll learn about what thought leadership actually is, how to establish yourself as a thought leader (even if you have some hesitation), and the ripple effect more media exposure has on your practice.   If you’re curious to know how you can grow your practice by simply sharing your thoughts online, this episode is for you.   What you’ll learn:    (04:43) Brett shares his entrepreneurial journey and how he ended up helping Hugh Jackman launch a coffee company  (06:32) The biggest career mistake Brett made: Writing a whole book… and then throwing it away (07:41) Thought Leadership: What is it exactly? (08:03) Brett shares why thought leadership is a powerful way for healthcare providers to acquire more patients (09:46) Discover why lots of media companies are desperate to interview healthcare experts just like you! (11:20) Scared to put yourself out there? Why getting interviewed in the media isn’t as nerve-wracking as it seems (13:50) How to get featured in large media publications (it’s easier than you think!) (18:54) The types of media outlets looking for experts to interview on Brett’s platform ‘Featured’ right now (20:21) Uncover the key benefits of being featured in articles and increasing your online visibility (21:45) How media exposure can increase trust with prospective patients (this is why they’ll pick you over other providers!) (23:35) How to stand out as an expert and start gaining exposure in media outlets right now Plus loads more!    Links and Resources:    Website: https://www.featured.com Email: [email protected]   

Episode Summary:   In this episode of Practice Growth HQ I chat with George Wright about how to build a powerful CEO mindset so that you can overcome obstacles more easily in your business.   George Wright is a mentor, entrepreneur, and investor. He's worked with the biggest thought leader experts on the planet including Tony Robbins, Robert Kiyosaki and more. And yet, George has dedicated himself to teaching and sharing prosperity principles and his lifetime success processes to every entrepreneur that he meets.   In this episode George unpacks the key areas you need to be focused on if you want to achieve business growth, how to reframe setbacks into opportunities, and why it’s important to start building your resilience muscles if you’re a practice owner.   If you’re ready to be inspired, you’ll really enjoy this episode! What you’ll discover: (03:26) George shares how he went from sales to marketing to CEO to business owner and working with the likes of Tony Robbins (07:03) Why a failure is only a failure if you don’t learn anything from it (09:13) Are you focused on the fruit or on the roots in your business? Discover why it’s essential to focus on the right things in your business (11:33) Learn about the biggest mindset challenges CEOs face (13:43) How to start building unshakeable resilience as a business owner (17:15) Why having a clear vision for your business will help you overcome setbacks more easily (21:08) Discover why you need to train your mind to be a tool that works for you (and not against you!) (22:27) George breaks down what discipline in your business really means (24:40) How a good morning routine can help you develop a stronger CEO mindset (27:22) Why it’s essential to be careful about who or what you give your attention to (particularly at the beginning and at the end of your day) Plus loads more!  Links and Resources: Website: https://dailymastermind.com/ Prosperity Pillars: https://vlp.epype.io/k1A1Jk

Episode Summary: In this episode of Practice Growth HQ I speak with Dr. Amanda Brisebois about how to figure out what you really enjoy in your healthcare career.   Dr. Amanda is a certified wellness, healthcare and executive coach with expertise in general internal medicine and palliative medicine.   In this episode Amanda unpacks how to reframe the way you look at your career (particularly if you’re a practice owner) and how to start doing more of what lights you up, and less of what drains you.   If you're ready to fall in love with your healthcare career again, you’ll definitely want to try out the exercise mentioned in this episode!    What you’ll learn:    (04:30) Amanda discusses why she has struggled to think of herself as a business owner in the past (and what prompted her to start taking her business seriously) (06:43) Discover why pre-planning and goal setting in your business is astronomically important (09:36) Ready for a change? Amanda talks about why it’s becoming more common for people to have multiple careers throughout their working life (13:16) Is it enough? Find out why it’s important to assess your level of happiness in your career (15:00) Discover a simple exercise that will show you what you actually enjoy in your working life (20:47) Amanda discusses how she stumbled into coaching by simply doing more of what she loved and less of what she didn’t (22:11) Learn why hiring out the tasks in your business that you don’t want to do is money well spent (26:17) How to swap $20/hour tasks for $500/hour tasks (28:07) The key questions to ask yourself that will guide you to the next best actions to take in your business Plus loads more!    Links and Resources:    Website: https://amandabriseboismd.com/  

Episode Summary:   In this episode of Practice Growth HQ I speak with Sharon Lee about where practice owners go wrong when it comes to managing their business.    Sharon has over 35 years experience in the dental industry. She’s a Qualified Practice Manager & Dental Nurse, has owned and operated 3 successful dental practices in WA and is now the Founder and Director of ADAAMA.    In this episode Sharon shares some telltale signs that your business is suffering from a staffing problem, why you need a good practice manager, and the biggest mistake she made in her career.    If you suspect that your business could be running a little (or a lot) more smoothly, you’ll really enjoy this episode.    What you’ll discover:   (5:00) Sharon shares her entrepreneurial journey (08:49) Why Sharon deviated from health care in 2020 (and why she considers that her biggest business mistake!) (11:21) The top 3 things most practice owners struggle with in their business (13:45) Telltale signs that you have a staffing problem in your practice (19:00) Learn why practice managers are worth their weight in gold (21:56) What to do when you don’t have full books (the fortune really is in the follow-up) (27:40) Have you asked yourself why people should come to your practice? (28:35) Why you need to start thinking like a business person and stop thinking like a healthcare provider (30:22) ADAAMA: What it is and why you should consider becoming a member Plus loads more!  Links and Resources:  Website: https://adaama.com.au/

Episode Summary:   In this episode of Practice Growth HQ I chat with Stevie Brown about all things business marketing!   Stevie is a professional Marketer, Coach and Director of The Change Starter®. Originally from the UK, Stevie holds a Master of Digital Marketing and has studied Advertising, Business, Communications, Sociology and Law. She holds a globally recognised Cert IV in Coaching and is an NLP Coach Practitioner.   In this episode Stevie will take you through her four-step model for marketing your business, how to find your practice’s point of difference, plus loads more.   If you’re struggling to get your head around marketing your practice, this episode is for you!     What you’ll discover:   (05:30) Stevie shares her entrepreneurial journey and what it was like doing advertising for major brands in the UK (07:43) Discover why Stevie’s early lack of confidence was her biggest business mistake  (08:53) Find out about the direct correlation between your confidence and how much money your business makes (10:24) Learn why it's crucial that you know what kind of patients you want to serve before you do any business marketing (15:35) Discover how to find your practice’s point of difference (21:52) Learn why it’s crucial that your business is findable online (24:54) What are we really talking about when it comes to conversions? It's not necessarily sales! (28:58) Feel like you’re annoying people? Why it's critical to have multiple touch points to drive awareness for your business (32:50) Discover why you should provide multiple ways for people to find your business (35:53) The importance of making it as easy as possible for people to book an appointment on your website (39:05) How to build patient loyalty for your practice Plus loads more!  Links and Resources: Website: https://www.thechangestarter.com/ Free Gift: https://thechangestarter.com/podcastgift     

Episode Summary:   In this episode of Practice Growth HQ I chat with Jenny Stilwell about how practice owners can join The 7% Club (over 2 million in turnover).    Jenny supports CEOs who are navigating challenges as they transition from a growing business to a bigger and more professionally structured company. She helps her clients get their businesses back under control, ready for the next stage of growth, and also free up their time so they can be more strategic.   In this episode Jenny shares the key signs that your business is not yet ready for growth, the uncomfortable transitions that sometimes need to occur to prepare your business for growth, plus much more.   If you're ready to scale your business to over 2 million and join The 7% Club, you’ll want to take notes during this episode!   What you’ll learn:  (03:46) Jenny shares her entrepreneurial journey and how a recession led her to start her first business    (06:29) Discover why it’s a mistake to hold onto certain things in your business for too long  (08:05) Find out how Jenny came up with the concept for her book The 7% Club   (12:20) Learn three key steps business owners need to take if they want to scale to 2 million and beyond in turnover   (15:32) Warning signs that you're not well positioned for business growth (hint: it’s all about the numbers!)   (17:08) Discover the top 3 data points practice owners should focus on when looking to grow    (21:31) Learn why a lack of operational support can really hinder your business growth    (26:35) Have you been holding on to legacy employees? Find out why that could be a bad thing for your business   (30:46) Discover the critical importance of having a vision of where you are going in your business (and why your employees need to know it too!) Plus loads more!  Links and Resources:  Website: www.jennystilwell.com.au

Episode Summary: In this episode of Practice Growth HQ I chat with Chantal Gerardy about the ins and outs of social media marketing for your business.    Chantal is a business owner, speaker, mentor, coach, writer, media commentator, and mum. Her company was nominated for the ‘Top 100 Coolest Companies in Australia’ in 2018. She’s also the winner of the Empowered Mums Small Business Award.   In this episode Chantal shares her story of moving to Australia and growing her business from the ground up with no network or support, the fundamentals of marketing your business online, and how to use social media effectively to grow your business.    If you know you should be showing up more on social media but are unsure how to go about it, this episode is essential listening!     What you’ll learn:    (05:14) Discover why you should be consciously creating your days   (07:31) Chantal shares her entrepreneurial journey; starting from nothing and growing a 7 figure business with no investors   (11:35) Learn why it’s a big mistake to put off investing in yourself       (14:43) Unpacking the fundamentals of personal and business branding    (16:56) Find out why you want to get your audience off social media as quickly as possible if you want to make more sales       (18:07) The importance of understanding how social media platforms work before you share anything online   (21:22) Discover a simple strategy that will help you avoid diluting your brand online   (22:42) Social media algorithms: How and why you need to understand how they work     (24:46) Find out why setting up your social media profile is like buying a brand new car    (26:43) Social versus salesy - why it’s critical to avoid bombarding your audience with salesy content  (29:07) Discover why it's essential to schedule dedicated time for your business marketing   Plus loads more!    Links and Resources:  Website: www.onlinebusinessmarketing.com.au  

Episode Summary: In this episode of Practice Growth HQ I’m talking about all things customer service with Justin Herald.      Justin is famous around the globe for taking $50 and creating Attitude Inc. a clothing brand that became an International Licensing success. He is also the author of 8 international best selling books and speaks at over 100 conferences in Australia and overseas each year.   In this episode Justin unpacks the critical importance of setting the right tone in your business, why he never reads a resume when hiring new staff, and the best way to approach difficult patients.    If you're curious about how you can dramatically improve your customer service, pay close attention to this episode!     What you’ll learn:    (03:21) Why Justin thinks of himself as an “accidental” entrepreneur and how he found success in business   (06:19) Discover why Justin doesn’t mind making mistakes in business and how to reframe your mistakes as lessons  (09:16) Learn why customer experience is more important than your products or services  (12:52) Justin shares the reason he never reads a resume when hiring new staff   (15:00) Find out how you set the benchmark for how your staff treat your patients (whether you’re aware of it or not)   (18:59) Learn the key difference between your “work” personality versus your “regular” personality   (21:50) Discover why it's better to kill a customer with kindness (even when you know they’re in the wrong!)   (26:08) The critical importance of approaching your company practices from a consumer perspective rather than a business perspective     (31: 50) Learn why Justin approaches every year as the ‘Year of the Customer’ in his business (35:01) Find out why feedback is the breakfast of champions and how to do an internal stocktake of your customer journey   Plus loads more!    Links and Resources:  Website: https://customerculture.com/

Episode Summary: This week I’m putting myself in the hot seat as our Business Manager Sarah Raby interviews me!    In this episode of Practice Growth HQ, I reveal the top five business secrets that have had the biggest impact on my own business.  Plus I share how you can apply these strategies to your healthcare practice so that you can achieve the growth you’re looking for.  If you’re curious about what these business secrets are, give this episode a listen and take notes!  What you’ll learn:  (04:08) I share my entrepreneurial journey; from working in the public service to the pharmaceutical industry to digital marketing     (05:57) How listening to the wrong business advice had our business losing clients (and how I rectified this mistake) (07:47) Discover why there is no silver bullet or shortcut for business growth    (09:04) Find out why a crystal clear business vision makes your life so much easier     (10:17) Time to banish perfection: Learn why it’s better to have a vision that 80% on-point then no vision at all     (11:56) The Gulp Factor: What it is and why you need it when crafting your business vision   (14:05) Discover the key difference between effective leadership and a need to control everything in your business   (19:49) Serious about growing your business? Here’s why you need to get serious about marketing  (23:37) Is doing your own marketing really the best use of your time as a healthcare professional?  (25:03) The secret to making business growth inevitable   (27:11) The business case for a systematic business approach like McDonalds    Links and Resources:  Website: https://www.dentalmarketingsolutions.com

Episode Summary: In this episode of Practice Growth HQ I chat to Sam Bowden about the importance of having a positive mindset when it comes to growing your business.   Sam Bowden is a former practice owner with 15 years of experience successfully managing veterinary practices. Now he's a leading educator and mentor and focuses on helping practice owners of all types to increase their confidence, efficiency, work life balance and profitability.  In this episode Sam unpacks previous business failures and how they helped shape his career trajectory, how to improve your mindset as it relates to your business, and why Sam believes there’s a silver lining to everything.  If you're curious about how your mindset can help you make more money, pay close attention to this episode!     What you’ll learn:  (03:50) Sam shares a key turning point in his entrepreneurial journey and what he learnt from his first big setback (07:44) How (and why) to reframe failure into feedback    (10:08) Discover why Sam believes there’s a silver lining to everything      (13:34) Tackling the big questions: What is the purpose of my life? Learn why this is a key question to answer    (15:54) Find out how your energetic frequency can help or hinder you      (20:00) Unpacking the concept of intention as a means to propel yourself and your business forward     (23:15) The business case for building a more positive mindset   (29:18) Discover why it’s important to look at your business through a different lens to your clinical work      (33:29) Post-Traumatic Growth Syndrome: What is it and why is it important?   (37:45) Sam shares the cliff notes of his book, The Abundant Practice   Plus loads more!    Links and Resources:  Website: https://www.acceleratepracticeacademy.com/

Episode Summary: In this episode of Practice Growth HQ I discuss multi-generational communication with Kristen Donnelly, and we unpack why it’s critical if you want to have a successful practice.   Kristen is an award winning, four-time TEDx speaker, international empathy educator, and researcher with two decades of experience in helping people understand the beauty in difference, and the power in inclusivity. In this episode Kristen shares what multi-generational communication is, how each generation wants to be treated in the workplace, and tips to help your employees to feel like they matter.  If you’re operating under the belief that your team shouldn’t need “mollycoddling”, set your skepticism aside for a moment and listen to this episode!    What you’ll learn:  (03:37) Kristen shares her entrepreneurial journey that began when she was just 6 years old   (06:08) Doing business with family? Discover how to make it work!  (08:54) Kristen shares why shiny object syndrome can be so detrimental to your business   (10:33) What is multigenerational communication? Let’s piece together this puzzle (16:17) Learn why you probably have the same values as you did when you were 15 years old     (19:30) Find out how to communicate effectively with your Gen Z employees   (24:09) Simple strategies to help your employees and patients to feel like they matter   (25:57) Discover why it’s critical to get to know your employees if you want stronger communication in your workplace  (29:02) Let’s unpack why multi-generational communication is a non-negotiable if you want to have a successful practice     (33:19) Learn more about the mindset of millennials and how the time they grew up in has influenced them   (36:34) Top tips to get the best out of your millennial employees  (38:25) Find out why Gen X are known as the ‘cynical’ generation  (42:33) Best practices for working with the Baby Boomers in your organisation  (44:30) Learn why it’s vital to respect any Builders in your workplace Plus loads more!  Links and Resources:  Website: https://www.argooddoctors.com  

Episode Summary: In this episode of Practice Growth HQ I chat with Mike Kelly about why you must lead yourself first, before you try and lead others.     Mike Kelly is an executive coach, consultant and financial planner. He's the managing partner of Right Path Enterprises, and also the author of a book called ‘Leaderfluence: Secrets of Leadership.’   In this episode Mike shares why working harder in your business is NOT a recipe for success, how to maximise your potential, and how to make practice growth simple and easy.    If you suspect that there might be a better way of doing business, this episode may just be the game-changer you’ve been looking for!     What you’ll learn:    (03:59) Mike shares his entrepreneurial journey and outlines how he got to where he is today    (05:54) Top tips for working with your spouse (it can work for some couples!)   (07:27) Learn why working harder and longer is NOT a recipe for success     (10:26) Find out the interesting reason why our performance drops as we push to make things happen   (12:29) Discover the key to maximising your potential (it's all about defining what success looks like to you)     (17:00) How to make practice growth easy and simple (no, really!)    (21:09) Learn why it’s essential to get out of your own way so that your practice can explode with growth   (21:56) Mike shares what inspired him to write his book Leaderfluence and the key message inside his work     (23:48) Discover the importance of having a personal mission statement     (26:21) How to develop a strategic plan for living your best life   Plus loads more!    Links and Resources:  Website: https://rightpathenterprises.com/ Book: Leaderfluence

Episode Summary: In this short and sharp episode of Practice Growth HQ I share my insights and experience with outsourcing low-value business tasks overseas.      I’ll introduce you to a smart strategy that will allow you to grow your practice faster and get you off the neverending cycle of acquiring new patients.    If you’re interested in learning how to generate more revenue without landing any new patients, you’ll want to pay close attention to this short episode!    What you’ll learn:    (00:29) I share a story a nagging thought I’ve been having about business growth    (01:21) Discover why its 7x more expensive to acquire a new patient than to service an existing one   (02:20) How to mine the gold in your existing patient database (no new patients required!)    (03:15) My thoughts and experience on outsourcing to offshore teams   (04:00) Why the Phillipines is a great place to find an offshore team    (07:00) Dispelling the myths surrounding outsourcing business tasks overseas  (09:29) Learn why outsourcing overseas is a great opportunity for your existing local staff (it’s not about taking jobs away from Aussies!) (12:08) Your expected ROI if you choose to hire offshore (this figure will undoubtedly surprise you!)     Links and Resources:    Website: https://www.gphero.com.au https://www.dentalstars.com.au  https://www.dentalstars.com.au/webinar

Episode Summary: In this episode of Practice Growth HQ we’re talking about how to lead with significance, so that you can attract more success and growth for your practice.    You’ll meet Joey Havens, the Managing Partner of Strategic Growth for Horne, and the author of ‘Leading with Significance’.     In this episode Joey shares his biggest career regrets, the inspiration behind his book, and his best tips for improving the culture in your workplace.    If you're curious to learn what it means to lead your team with significance, you’ll love this episode!    What you’ll learn:    (05:13) Joey shares his the two biggest career regrets  (08:50) Discover the inspiration behind Joey’s latest book, ‘Leading with Significance’  (11:49) Learn why it’s important to ask yourself honestly about the culture in your practice    (14:08) Find out how to improve the culture in your business and take it from merely ‘good’ to ‘great’    (17:22) Is the customer always right? Joey shares his thoughts    (19:00) Uncover why some healthcare professionals can struggle with narrow-mindedness    (21:23) Learn why it’s critical to demonstrate love and care as the leader of a team   (23:30) Discover the importance of flexibility in the workplace (it could be the one thing that prevents your employees from jumping ship!)   (27:26) Find out how leading with significance leads to more success  Plus loads more!    Links and Resources:  Website: www.joeyhavens.com Book: Leading with Significance  

Episode Summary: In this episode of Practice Growth HQ we meet Steve McKnight. Aside from being an accomplished investor, Steve McKnight is one of Australia's most successful business authors and acclaimed public speakers.   Steve’s latest book, Money Magnet, delivers a simple yet powerful guide anyone can use to make, manage and multiply their money, and to make their wealth count by giving it meaning.   In this episode, you’ll learn the biggest misconception about debt, the situations where you might be better off selling your practice rather than growing it, and how Steve manages to work 7 hours a month while bringing in half a million each year.    If you’re keen to learn more about how you can gain financial freedom, then you’ll want to take notes during this episode!     What you’ll learn:    (04:07) Steve shares his fascinating entrepreneurial journey   (06:51) Discover the biggest misconception about debt (we’ve all been thinking about it incorrectly!)   (08:52) Learn about the two different types of debt and what they mean for your business   (10:11) Why the biggest investment you can make is in yourself as a healthcare provider   (14:09) Should you sell up? Steve shares the key questions you need to ask yourself if you’re unhappy as a practice owner   (16:40) Discover how Steve works 7 hours a month and makes $500,000 a year!  (19:55) The essential question you need to ask yourself before you take on any new debt   (23:27) Sick of trading time for dollars? Here’s what to do next   (27:56) Learn why you shouldn’t teach your kids to save money (no, really!) Plus so much more!  Links and Resources:  Book: Money Magnet

Episode Summary: In this episode of Practice Growth HQ I discuss the key strategies that will help you gain more clarity, confidence and cash flow in your practice.    You’ll meet Jevon Wooden, a dynamic business coach, speaker, author and bronze star recipient. Jevon specialises in marketing, sales and technology for service based organisations. He's been featured in publications such as Entrepreneur, Fast Company, Founder, Forbes and more.    In this episode you’ll discover the importance of having a well-defined target patient, how to add more ease into your practice, and learn why the fortune really is in the follow-up!     If you’re curious learn how you can take your practice to the next level, definitely check out this episode!    What you’ll learn:    (04:18) Jevon shares his entrepreneurial journey and why he decided to become a business coach  (05:21) How can you achieve more clarity, confidence and cash flow in your practice? Jevon unpacks how he helps his clients   (09:18) Discover the key component in a strong business ‘WHY’  (10:38) Find out why outbound marketing is actually more effective in the current marketing landscape  (13:33) Is your business falling into this trap? If you’re marketing to everyone, you’re marketing to no-one!   (16:09) Discover how to add more EASE into your business! (Yes, it’s possible!)    (18:17) How does yoga relate to practice growth? Find out why flexibility is critical     (21:32) Discover what you can take from McDonalds’ systems and apply to your own business     (22:09) Learn why it’s so important to communicate your brand values consistently to your team   (25:22) Unpacking the three D’s: Delegate, Delete and Delay   (28:31) Jevon shares why the fortune really is in the follow-up   Plus loads more!    Links and Resources:  Website: www.brightmindconsultinggroup.com

Episode Summary: In this episode of Practice Growth HQ I chat with Sue Rice about the power of storytelling when marketing your practice.    Sue Rice is a professional copywriter, communications strategist, speaker, entrepreneur, and author of ‘Tiny Thunder’.    In this episode Sue takes us through some very simple yet powerful (and woefully under-utilised) strategies that will help your business stand out amongst your competition.     If you're ready to turn your business into a ‘market of one’, pay close attention to this episode!     What you’ll learn:    (10:44) Discover why you need to understand what makes you and your business a ‘market of one’  (13:45) Find out what most healthcare providers totally neglect when they try to DIY their marketing (fix this and you’ll be ahead of your competitors instantly!)  (15:46) Learn how metaphoric comparisons can help you find your distinctive business brand      (17:58) Sue shares her system for helping clients find their unique selling proposition  (20:47) Discover the biggest misconception about using personal stories in business marketing     (23:23) Sue tells us about her book Tiny Thunder and unpacks how it can help you with your business marketing    (27:35) Email marketing is not dead! Find out why it’s actually incredibly easy to stand out in an inbox if you have the right approach   (28:52) Learn why you need to start using more anecdotes in your sales copy      Plus loads more!    Links and Resources:  Website: www.suerice.com Book: Tiny Thunder  Email: [email protected]

Episode Summary: In this episode of Practice Growth HQ I chat with Naomi Arnold about how to have effective conversations with your staff members (no matter how difficult!).     Naomi Arnold is the Founder of The Human Practice. She’s passionate about creating high-purpose, human-centred cultures and understands that clinical excellence is a result of human effort.  Naomi believes that each practice has its own strategic objective, but only one way to reach it, through its people.   In this episode Naomi unpacks how to have difficult conversations with your people, what’s at stake if you avoid these conversations, and how to create an open and safe culture in your practice.    If you've been avoiding having certain conversations in your workplace, you’ll want to take some notes during this episode!    What you’ll learn:    (02:05) Naomi shares her entrepreneurial journey and what led her to create The Human Practice   (05:07) Naomi shares what she would do differently if she were to build a practice from scratch again  (08:42) Discover why we don’t like having difficult conversations and tend to avoid having them       (10:17) Find out why an open and safe culture at work creates a solid foundation to have difficult conversations  (14:32) Naomi unpacks different management styles for different scenarios in a clinical practice     (18:24) Learn some simple tips to help you feel more prepared to have a difficult conversation     (24:04) Find out why approaching a difficult conversation as an ‘us’ problem rather than a ‘them’ problem produces better results    (27:12) Learn what to do when a staff member bring an issue with another staff member to your attention   (29:33) Discover how to encourage your team to work out issues between themselves     (33:29) Naomi shares her best advice for those who feel nervous about having difficult conversations  Plus loads more!    Links and Resources:  Website: www.thehumanpractice.com

Episode Summary: In this episode of Practice Growth HQ I chat with Branding Expert Lisa Guillot about how to establish a powerful personal and professional brand.     Lisa has coached senior level executives of Fortune 500 entertainment and media companies, leaders in marketing and tech, and ambitious entrepreneurs. She’s also the author of ‘Find Your Clear Vision: A New Mindset to Create a Vibrant Personal or Professional Brand with Purpose’.   In this episode Lisa defines what a personal and a professional brand is, how to cultivate a brand that is aligned with your business vision, and how to imagine a bigger life for yourself.    If you're curious about how to develop your professional brand, you won’t want to skip this episode!     What you’ll learn:    (03:32) Find out how an unexpected case of shingles set Lisa on a new career trajectory   (08:06) Discover what it really means to have a professional brand (it’s probably not what you think!)   (12:12) Learn why you already have a professional brand (whether you know it or not)    (15:43) Lisa unpacks how to develop your brand so that aligned with your business goals  (19:26) Discover how to create a clear roadmap for your unique business vision   (22:48) Lisa tells us about her book, ‘Find Your Clear Vision’     (27:55) Learn how you can achieve every one of your goals (even if you don’t think it’s currently possible!)   Plus loads more!    Links and Resources:  Website: www.bebrightlisa.com Book: Find Your Clear Vision

Episode Summary: In this episode of Practice Growth HQ I chat with Mike Wood about how to amplify your authority online through Wikipedia and media outreach.    Mike Wood is the Founder of Legalmorning, a full-service online marketing agency that offers content writing, Wikipedia editing, media outreach services, and more.     In this episode Mike talks us through the benefits of being featured on Wikipedia, and what you’ll need to do if you want to have your own Wikipedia page.      If you're curious about how Wikipedia can help to grow your practice, then you’ll definitely want to listen to this episode!    What you’ll learn:    (04:22) Mike gives us a quick overview of his entrepreneurial journey; going from side hustle to getting fired to jumping head first into digital marketing  (06:27) Mike shares the business case for Wikipedia and why Practice Owners should  consider it as part of their branding strategy   (08:43) Learn how Google and Wikipedia work together to give users a good search experience    (09:40) Demystifying Wikipedia: Find out who qualifies and how to determine your eligibility  (11:20) Discover the first thing you need to do if you want to have your own Wikipedia page   (13:14) Mike unpacks the essential steps for using Wikipedia to your practice’s advantage   (15:55) What is Wikimedia Commons? Mike takes us through the foundation that controls Wikipedia   (17:23) How to contribute your work to Wikipedia (without getting penalised or black listed!)    (20:15) Why you should definitely consider correcting misinformation on Wikipedia as a way to start getting noticed by the platform    (24:21) Learn why strategic media outreach is an essential step towards Wikipedia inclusion (and a great thing to do for your business regardless!) (27:28) Find out where to go if you want to be featured in reputable media sites  (31:51) Mike shares how he almost lost his business due to his personal life (and the biggest lesson he took away from his experience)   Plus loads more!    Links and Resources:  Website: www.legalmorning.com

Episode Summary: In this episode of Practice Growth HQ we’re talking about ROI (return on investment) when it comes to digital marketing.    You’ll meet Len Ward, an accomplished entrepreneur and digital marketing expert. Len is the Founder of Ward Consulting; specialising in marketing ROI, customer acquisition costs, and marketing investment allocations.   In this episode Len discusses how to calculate the true ROI of your digital marketing campaigns and touches on the impact Artificial Intelligence is about to have when it comes to your business.    If you're spending money on digital marketing but aren't really sure if you’re getting a return on your investment, this episode is essential listening!     What you’ll learn:    (03:09) From Wall Street to Digital Marketing: Len shares his entrepreneurial journey  (05:58) The ROI Mirage: Debunking the biggest misconception in marketing (07:41) How to master the metrics and figure out what your marketing ROI actually is  (12:05) The ROI Equation: How to calculate your ROI based on your annual revenue   (13:38) Unpacking the key role you play in your healthcare business's success   (17:43) Discover the true cost of acquiring patients and how to fill the holes in your sales pipeline   (21:14) How much are you spending to acquire each new patient? These numbers will surprise you!  (24:16) Learn about Len's expert approach to auditing sales pipelines in the current digital marketing era (26:23) The future of marketing: Discover the only way to scale in a modern digital world  (29:19) Why marketing is essential for all healthcare practices as the landscape becomes even more competitive   (30:09) How AI and ChatGPT are about to change everything we thought we knew about digital marketing  Plus loads more!    Links and Resources:  Website: https://ward.consulting

Episode Summary: In this episode of Practice Growth HQ we’re talking about all things business finances!     You’ll meet Ken Kaufman, who has served in CFO and President CFO roles in venture capital, private equity backed high growth organisations since 2004. Ken is also the co-author of ‘Financial Secrets to Grow Dental Organisations’, which he wrote with his daughter.      In this episode you’ll learn about clarity tools you can use to reduce anxiety around your business finances, the one major flaw if you’re letting your accountant make your financial decisions, and why you can’t just rely on accounting software to handle your numbers.    If you're ready to release the stress around your business finances pay close attention to this episode!    What you’ll learn:    (05:20) Ken shares his entrepreneurial journey and talks about his first business failure   (07:50) Ken unpacks the nine required clarity tools to decrease business anxiety around finances     (11:29) Discover the financial blind spots in your business that create a lack of clarity (and stress) with your finances   (14:31) What does horse racing have to do with the financial information in your business? Ken illustrates a financial lesson with a powerful analogy   (16:47) Don’t do this!: The one major flaw with having your accountant make all your business financial decisions    (20:22) Find out why it’s so important to step back and look at the big picture of your business finances before getting into the nitty gritty details  (24:29) Learn what the difference is between an accountant and a CFO   (26:40) Find out when it’s appropriate to start considering hiring a CFO (even if it’s only on a part-time basis)    (31:24) Discover why you can’t just rely on your accounting software to handle your numbers   (32:34) Learn why it’s essential to be able to forecast your cash flow for at least 90 days into the future  Plus loads more!    Links and Resources:  Facebook: https://www.facebook.com/kenkaufman45 LinkedIn: https://www.linkedin.com/in/kennethkaufman/ Book: DEO's Financial Secrets to Grow Dental Organizations: The 9 Required Clarity Tools

Episode Summary: In this episode of Practice Growth HQ we’re discussing how to overcome big challenges in business by thinking more creatively.     You’ll meet Justine Flynn, Director and Co-Founder of Thankyou.Thankyou went from being a small startup to becoming one of Australia's leading social enterprises that has seen them raise over $17 million to impact the lives of people across 32 countries.    In this episode, Justine takes us through the evolution of Thankyou and unpacks the business challenges she’s had to go through in getting Thankyou products stocked in major retailers across the country.    Even if you don’t have any plans of growing a large organisation, you’ll still find plenty of inspiration in this episode!    What you’ll learn:    (04:47) Justine unpacks her entrepreneurial journey and the catalyst that led to the birth of Thankyou products (09:49) From underdog to shelf domination: Justine shares the innovative idea that led to Thankyou’s first big breakthrough (15:18) Discover how thinking outside the box got Thankyou's personal care range stocked in the nation's biggest grocery stores (19:22) Justine takes us through the the biggest challenges the Thankyou brand has faced since launching  (26:19) Learn how Justine rallied her team to revive Thankyou despite being $1million in debt   (28:20) Surviving the storm: How Thankyou navigated COVID and conquering supply chain challenges (31:08) Discover how Thankyou created a market-ready product in just 24 hours to meet soaring demand  (33:31) Learn about the game-changing deal that took Thankyou from debt to 8 million in the black during the pandemic  (37:29) Justine shares her best advice for practice owners currently facing business challenges   (39:12) How to know when to persist and when to surrender in the face of challenges (43:35) Justine teases what’s next for Thankyou    Plus loads more!    Links and Resources:  Website: www.thankyou.co Instagram: @thankyouaus

Episode Summary: In this episode of Practice Growth HQ I speak with SEO expert Matt Hepburn about how healthcare practices can boost their visibility on Google with some very simple strategies.     Matt Hepburn is the founder of EMJ Media and the EMJ podcast and has over 13 years experience in search engine marketing, digital marketing and consulting. He's worked with various business enterprises, including; Manulife, John Hancock, Semrush, Commvault, and a whole bunch of others.   In this episode you’ll discover the power of video marketing for growing your business, how to dominate search results in your local area, and the number one marketing activity you should be doing every day in your practice.     If you’re ready to learn some simple digital marketing strategies to grow your patient database, pay close attention to this episode!    What you’ll learn:    (04:32) How to rise above your competition on Google - why SEO is so critical to business success    (07:38) Why video marketing on YouTube is a no-brainer (the business case you can't afford to ignore!) (09:48) The Power Couple: How YouTube and Google work together to help you dominate local search results   (12:10) Discover simple ways to transform common questions into high-value content  (13:24) FAQ Schema: What is it and how can it help you rank higher in Google search results?   (18:20) How to get started with video marketing, even if you’re camera shy (it really doesn’t need to be complicated!)   (22:11) Podcast marketing: How being a guest on other people’s podcasts can help to explode your website traffic and business leads     (25:00) Why Google reviews are critical for your ranking in search engines    (28:12) Discover how optimising your website for SEO can help to boost your business visibility online    (33:39) The #1 marketing activity you should be focusing on in your business that will help you dominate on Google   (37:27) E-E-A-T: What does it mean and why does it matter?   Plus loads more!    Links and Resources:    Podcast: https://emjpodcast.com

Episode Summary: In this episode of Practice Growth HQ we’re talking all about burnout, and how to avoid it by building self-care practices into your day.     You’ll meet Michelle Dickinson, a Workplace Resilient Strategist, a TEDx speaker, and the published author of a memoir called ‘Breaking Into My Life’. Michelle is on a mission to help people preserve their emotional wellbeing so they don't hit burnout.   In this episode Michelle shares the importance of starting each day with some self-care, why a poor mindset can spell trouble for your business, and how to show up each day as your best self.    If you're skeptical about how critical self-care is for your business, this episode will prove to be thought-provoking!     What you’ll learn:    (02:46) Michelle reflects on the TED talk that served as a turning point in her life, propelling her career in a new direction (04:05) Discover the power of reviewing your day and how it can enhance your sense of wellbeing (06:29) Learn how a simple shift in mindset can help you bring your A-game to everything you do (07:21) Find out why establishing a positive morning routine can be the key to a fulfilling day  (11:02) Discover why adopting a victim mentality can be a self-defeating trap that drains you of the resilience needed to succeed (14:28) Learn why pinning your happiness on external circumstances is a recipe for disappointment (17:48) Embracing Life's Imperfections: Why Michelle wouldn't change a thing (20:33) Getting back to basics: Rediscover the importance of getting good sleep, eating well and exercising    (24:06) Why having hobbies beyond work is key to achieving a balanced, healthy mindset (26:11) Learn how to develop a tailored self-care routine that works best for you  Plus loads more!    Links and Resources:  LinkedIn: Michelle E. Dickinson

Episode Summary: In this episode of Practice Growth HQ I chat with Matt Sitter about how to embrace your inner CEO (yes as a practice owner you ARE something of a CEO!).    Matt Sitter is the CEO of Advantage Foundry Network, a company that has created a curated community of CEOs and Leaders with diverse experience, expertise and perspectives.    In this episode you’ll learn the biggest challenges practice owners face as the leaders of their business, why it’s critical you learn how to manage your team effectively, and how to optimise your time to get the biggest return on investment.    If you're interested in learning more about how to be a better leader, you’ll want to take notes during this episode!    What you’ll learn:    (03:27)Matt shares his personal journey as an entrepreneur and the significance of cultivating a strong network (06:23) Embracing your inner CEO: Why it pays to play to your unique strengths   (07:45) Discover the biggest challenges practice owners face as the leader of their business   (10:38) Learn why it’s critical that practice owners learn how to manage their team more effectively   (13:51) Story time: How small gestures can prompt dramatic shifts in your team’s performance    (15:13) Maximising your time: How to get optimal return on investment  (18:36) Discover why it’s risky to be your practice’s lead revenue generator  (22:00) How to leverage your external network to grow your practice (25:42) Matt explains the human network within an organisation   Plus loads more!    Links and Resources:  Website: https://www.afn.global/ LinkedIn: https://www.linkedin.com/in/mattsitter/

Episode Summary: In this short and snappy episode of Practice Growth HQ I share the surprising power of celebrating your business wins, no matter how small.       Believe it or not, by taking the time to celebrate small and big wins with your team, you can drive practice growth and boost team productivity.     In this episode I share why, how and when to celebrate and how you can expect your practice to grow by taking the time to reflect on what your business has achieved.    If you’re intrigued to learn more about the power of celebration, don’t skip this episode!    What you’ll learn:     (00:55) Discover the hidden costs of constantly focusing on the future (01:30) Story time: I share the surprising lesson I learnt on staff morale as a former government employee (03:08) The business benefits of celebrating: Why recognising success matters (04:24) The myth of perfect performance (why striving for 100% from your team is a losing battle) (05:11) Discover how celebrating helps to foster pride and belonging in your team  (05:44) Learn about the power of your ‘RAS’ and how it can help you identify more to celebrate (08:44) Finding time in your regular work routine to celebrate successes with your team  (10:05) Celebrating in style: How themes can help your team connect and unwind   Links and Resources:  Website: https://www.anguspryor.com

Episode Summary: In this episode of Practice Growth HQ I speak with John Connor, the Co-Founder of ExtrasJar, a company on a mission to shake up the insurance industry.  ExtrasJar offers innovative health and pet extras investment solutions designed with the customer in mind. The company is passionate about providing a better way for you to protect your whole family, and your wallet.   In this episode you’ll learn more about how ExtrasJar works, the main differences between ExtrasJar and micro-investing platforms, and how to decide if ExtrasJar is the right product for you or your patients.  If you’re interested in learning more about ExtrasJar and how it could benefit your patients, don’t skip this episode!  What you’ll learn:  (04:08) John gives us a quick overview of his entrepreneurial journey and what led him to launch ExtrasJar  (06:14) John tells us more about his industry-disrupting insurance product and how it works (08:14) Discover why ExtrasJar outshines traditional health insurance extras cover (10:46) Tailored healthcare coverage: How ExtrasJar lets you customize your health fund (13:58) Exploring the potential risks and limitations of ExtrasJar  (16:04) Is ExtrasJar right for you? Evaluating the benefits versus your current health insurer (18:08) Learn what sets ExtrasJar apart from other micro investing platforms   (19:10) A simple way to let your patients know about ExtrasJar       (21:24) John unveils a brand new pet insurance product set to launch soon  Plus loads more!  Links and Resources:  Website: https://extrasjar.com/

Episode Summary: In this episode of Practice Growth HQ I chat with Michelle Maidenberg about the importance of mindfulness and how it can help healthcare professionals build their businesses.    Michelle Maidenberg has a PHD and Masters in Public Health, she’s the Co-Founder and Clinical Director of non-profit Thru My Eyes, and the author of ‘Ace Your Life: Unleash Your Best Self and Live the Life You Want.’     In this episode, you’ll learn why all healthcare professionals should develop a mindfulness practice, and how mindfulness can help you make better decisions in business and grow your business faster.    If you’re feeling skeptical about how mindfulness can be applied to a business setting, this episode will give you a new perspective.     What you’ll learn:    (08:18) The surprising strength in vulnerability: How simply asking for help can dramatically change your life (12:00) Dispelling the myths surrounding mindfulness: What is it, really?  (14:55) How cultivating mindfulness can benefit your business    (17:43) How to know if you’re ‘stuck’ (and more importantly, what to do about it)  (20:14) How writing your own obituary can help you live a more meaningful life   (23:30) Mindfulness in Action: The scientific evidence behind better decision-making (27:05) Learn how you can start to develop a mindfulness practice (even if you’re a super busy healthcare professional)   (31:42) The power of personal values: How to uncover and utilise your core values when making business decisions      (35:00) Why it’s vital to align your actions with your values in both business and personal settings   Plus loads more!    Links and Resources:    Website: https://www.michellemaidenberg.com  Book: Ace Your Life: Unleash Your Best Self and Live the Life You Want YouTube: https://www.youtube.com/@DrMichelleMaidenberg/videos

Episode Summary: In this episode of Practice Growth HQ I chat with Alex Minor about why healthcare professionals need to get on board with video marketing to grow their practices.    Alex Minor is the Video Marketing Strategist behind Eye AM Media, a company that produces video content for service-based businesses, helping you to create more visibility online.     In this episode you’ll learn why video is such a powerful way to market your business, the dos and don’ts of producing high-quality video, and how you can get started producing engaging content and attracting an audience.    Even if you’re dead against getting on camera, give this episode a listen for a fresh perspective on video marketing and how you might use it to grow your practice.    What you’ll learn:    (05:47) The Case For Video: Why healthcare professionals need to jump on this untapped marketing opportunity  (08:59) The first steps you can take to get started with video marketing (it doesn’t have to be difficult)  (10:00) Why it’s important to get some help producing your video content (you don’t need to learn everything yourself)    (14:18) Learn the biggest mistakes business owners make when producing video content  (16:54) The first thing you should invest in if you want to get started producing high-quality videos (Hint: it's not a new camera)   (19:53) Alex shares what exactly you should be looking for when buying equipment to produce videos (20:55) Why it’s important not to get caught up in all the gear and neglect the most important aspect of your video - your content (22:41) Discover a simple trick to finding the best angle for your videos     (26:24) Find out why the first few seconds of your video are critical to grabbing the attention of viewers  (29:14) Alex shares his best tips on how to create great content for your audience and keep them coming back for more  (33:16) Hiring a professional content team: How to find the right team to help you produce quality video content    Plus loads more!    Links and Resources:    Website: https://www.eyeammedia.com/ LinkedIn: https://www.linkedin.com/in/alexminor/ Instagram: https://www.instagram.com/thealexminor/

Episode Summary: In this short and sweet episode of Practice Growth HQ I share my best secrets on applying for and winning awards for your business.       Landing business awards and being recognised in your industry is a powerful way to grow your practice and build trust with prospective patients.    In this epsiode I share four reasons why every practice should be applying for business awards, and how to apply to give yourself the best chance of winning.    If you’re interested in learning how to build authority for your business through awards, pay close attention to this episode!    What you’ll learn:     (01:32) How receiving awards can actually help to grow your practice and increase your patient database  (02:45) Discover how an award can unlock the power of pride and unity within your team  (03:38) Learn how awards can actually increase the perceived (and literal) value of your business  (04:19) The surprising fourth benefit to applying for a business award (this one even caught me off guard!) (05:24) Local, state, national: Discover all the types of business awards you can apply for    (07:14) Setting your practice up to win: The application process  (08:18) Why spending some time and money on your application is a worthwhile investment  (10:08) Get your team involved: Why applying for awards doesn’t need to be a solo undertaking (11:25) My secret tip that will dramatically increase the chances of you winning any award you apply for!    Links and Resources:  Website: https://www.anguspryor.com

Episode Summary: In this episode of Practice Growth HQ, I speak with Efficiency Coach Liz Fleming about the power of outsourcing when it comes to increasing efficiency in your practice.  Liz Fleming is a business coach and grant writer for small businesses. With a background in Finance, Liz’s passion for helping small business owners with their finances led her to launch her business, The Efficiency Coach.  In this episode, you’ll discover more about the power of outsourcing, and how it can help you get more of your time (and sanity) back, as well as the many small business grants available in Australia today.  If you’re burning the candle at both ends in your business, it’s time to start outsourcing - so make sure you check out this episode!  What you’ll learn:  (03:34) Liz shares her entrepreneurial journey and what led her to start her business, The Efficiency Coach  (08:20) Liz shares the key business advice she would give herself if she were just starting out in business  (12:06) Discover the #1 challenge business owners face when it comes to efficiency (and a simple way to overcome it)  (19:29) Liz shares how she helps her clients get back more time and space in their days, dramatically lowering the daily stresses of being a small business owner    (20:19) Expect, Inspect, Accept: Learn a delegation model that even perfectionists can get behind!  (21:58) What should you outsource first in your business? Liz shares the advice she gives to all her clients    (25:13) Staff Skill Audit: Are you under-utilising your team?   (27:11) Free money! Liz shares how she helps her clients win business grants   (29:57) How to shortcut your search when looking for a business grant to apply for   (31:46) Discover the benefits of working with a professional writer to increase your chances of landing a business grant   Plus loads more!  Links and Resources:  Website: www.theefficiencycoach.com.au

Episode Summary: In this episode of Practice Growth HQ, I chat with Peter Yawitz about the importance of communicating effectively with your patients.     Peter Yawitz is the President of Clear Communication and founder, host, author, and advice columnist at Advice from Someone Else's Dad. He has been a communication coach, consultant, teacher, and facilitator for global companies for over 30 years.    In this episode, you’ll learn why it’s important to treat your patients as people if you want to grow your practice, how to communicate more effectively with your patients, especially around conversations that involve money, and why an authentic and compassionate approach is best.     If you’re curious about how much of a difference clear communication could make to patient retention you’ll definitely want to listen to this episode!    What you’ll learn:    (07:02) Peter shares his own health struggles and how they inspired him to dive deeper into communication styles     (14:04) Fostering the Doctor-Patient Connection: How to communicate with your patients more effectively  (17:31) The vital role authenticity and compassion play when it comes to patient communication (20:49) Why it’s important to consider the physical position of your patient when you want to have important discussions about their treatment   (22:21) How to make your patients feel more comfortable when having conversations around money    (24:32) Building stronger relationships with your patients through purposeful small talk  (27:43) Peter tells us about his book, ‘Flip Flops and Microwaved Fish: Navigating the Dos and Don’ts of Workplace Culture’  (29:50) Workplace etiquette: How to know what’s appropriate and what’s not appropriate at work   Plus loads more!    Links and Resources:    Website: www.peteryawitz.com Book: Flip Flops and Microwaved Fish: Navigating the Dos and Don’ts of Workplace Culture

Episode Summary: In this episode of Practice Growth HQ, we’re talking all things business branding.  You’ll meet Jaci Russo, the Co-Founder, and CEO of brand Russo, a strategic branding agency. Jaci has more than 25 years of experience working with clients across multiple categories and disciplines as a Brand Strategist.  In this episode, you’ll learn what the real definition of branding really is, the benefits of creating a memorable brand for your business, and Jaci’s four-step process for building a brand.  If you’re losing patients to other practices, this episode could provide the ‘aha’ moment you’ve been waiting for.   What you’ll learn:  (07:56) Jaci shares her entrepreneurial journey and why she’s so passionate about branding    (10:38) What is branding exactly? Jaci breaks down the definition and why consumers buy from certain brands over others   (14:25) Discover why practice owners need to take their branding seriously (and what happens when you don’t)   (18:42) Learn why blending in with your competitors could spell the death of your business  (24:16) Discover the tangible benefits of creating a memorable brand for your practice    (27:10) Jaci shares her simple four-step process for creating a great brand   (35:21) Learn how to differentiate your business from your competitors even if your services are the same as everybody else   (39:46) Discover why your marketing messaging should be all about your patients and not you   (42:24) Find out why you shouldn’t offload your marketing to your practice manager   And loads more!  Links and Resources:  Website: www.brandrusso.com Book: He Said She Said Branding  Online Branding School: www.brandstateu.com

Episode Summary: In this episode of Practice Growth HQ I chat with Caryn Kopp about how you can grow your network and increase referrals for your practice.  Caryn Kopp is the “Chief Door Opener” at Kopp Consulting, helping her clients land more meetings with their best prospects. She’s also a best selling author, internationally recognised speaker and an expert in business development.  In this episode you’ll learn the “5 planks” for opening doors in your business, the key difference between sales messaging and marketing, and the importance of having a well-crafted networking blurb.  If you’d like to know how to build relationships with more practitioners so that you can increase referrals to your practice, don’t miss this episode!  What you’ll learn:  (07:31) Why healthcare professionals need to be able to “open doors” (even if you’ve got a full schedule of patients)   (10:41) How to know if you’re networking with the right people (lots of health professionals get this wrong) (15:00) Caryn unpacks the “5 planks” to opening doors for your business  (16:56) Discover the key difference between sales messaging and marketing messaging  (23:12) Networking blurbs: What are they and how will they help grow your business?  (24:00) The Gap Method: How to explain your point of difference to your referrers   (29:36) Why your patients don’t really care why you’re different (and what they really care about instead)   (31:55) The critical importance of choosing language that your target market understands and connects with    (33:31) How to handle any objections with ease before they come up with new prospects  (37:16) What to do if you’re responsible for business development in your practice and you aren’t really sure what you’re meant to be doing  (40:31) How to nail the execution and get what you want when you follow up with your prospects   Plus loads more!  Links and Resources:  Website: www.koppconsultingusa.com Book: Biz Dev Done Right 

Episode Summary: In this episode of Practice Growth HQ we’re talking about toxic workplaces. You’ll discover the crucial role practice owners play in ensuring a healthy work environment for your employees. In this episode you’ll meet Erin Longmoon, Founder of Zephyr Connects. Erin started her company to eradicate toxic workplaces by connecting great small businesses with great employees.  In this episode Erin shares the key characteristics of a toxic workplace, how to have insightful conversations with your employees, and how to create a workplace culture where employees feel seen and heard.  If you're struggling to retain your team members, this conversation is essential listening! What you’ll learn:  (04:50) Erin shares some of her career background and how she came to be so passionate about eradicating toxic workplaces   (11:26) Discover some quick interior design tips all healthcare professionals should know  (16:17) Learn the key characteristics of a toxic workplace and how to recognise if it’s a problem in your organisation    (19:20) Discover the awful side effects of a toxic workplace (and what you can do about it before it gets out of hand)   (23:38) Find out why it’s so crucial for practice owners to regularly keep their finger on the pulse of what’s going on inside their organisation    (25:12) Learn some simple, practical steps you can take to ensure you know how employees are feeling about working for your business  (28:23) How to create a culture where employees feel seen and heard (your employees will thank you for doing this) (30:51) How to be an effective leader of your organisation even if you feel like there just aren’t enough hours in the day to talk to your team   (35:01) Discover why it’s so important to pay attention to what’s not being said when speaking with your team    (36:32) Erin shares her best tips for recruiting employees that perfectly align with your company’s values   Plus loads more!  Links and Resources:  Website: www.zephyrconnects.com 

Episode Summary: In this episode of Practice Growth HQ you’ll meet Julian Muldoon, Director and founding partner of 1Group Property Advisory.   Being a buyer's agent and studying financial planning in his early years, Julian sought to enter the property industry with a business that would do things differently. In this episode, I talk to Julian about the common mistakes health professionals make when choosing a site for their practice, the pros and cons of leasing versus buying a site, and the tradeoff between foot traffic and price.     If you’re searching for the perfect location to open your own practice, don’t sign anything before listening to this episode!    What you’ll learn:  (06:34) What inspired Julian decide to strike out on his own and launch his business 1Group Property Advisory   (09:18) Discover the potential pitfalls when it comes to finding a great property deal     (14:31) Learn why convenience should NOT be your #1 criteria when sourcing a location for your practice     (15:15) Find out what happens if a heap of competitors open up practices in your business’s neighbourhood    (18:32) Learn what criteria you’re looking for when searching for the perfect site to open your practice (20:49) Discover why it’s so difficult to find a site for a veterinary clinic     (23:30) Find out which healthcare profession is the most difficult to move    (30:00) How to identify the tradeoff between potential foot traffic and price of the premises (35:31) Learn the importance of education during a negotiation and identifying a viable deal  (39:24) Julian shares the biggest property horror stories he hears in his line of work       Plus so much more!  Links and Resources:  Website: www.1group.com.au Book mentioned: The 15 Commitments of Conscious Leadership

Episode Summary: In this episode of Practice Growth HQ you’ll meet Julie Bee. Julie is an award winning entrepreneur, compassionate and empathetic leader and engaging storyteller.  She has spoken for over 14 years on the topics of leadership management, employment, and employee engagement. Her forthcoming book, ‘The Business Owners Guide to Burnout’ is scheduled to hit bookshelves in early 2024. In this episode, I chat with Julie about the issue of burnout and how it can dramatically affect your quality of life. You’ll learn what burnout actually is and how it can sneak up on you, who to turn to when you’re dealing with burnout, and how you can recognise the signs of burnout before it takes hold.  If you’re hitting all your goals but it all feels a bit meaningless, this episode could be eye-opening!      What you’ll learn:  (04:55) Discover what burnout is and how it can sneak up on you if you’re not careful (10:45) Julie shares the very first thing you should do if you suspect you’re dealing with burnout   (11:30) Learn the most powerful thing you say to a high achiever who is suffering from burnout (it’s a very simple sentence!)    (12:50) Find out why you’re feeling empty even after achieving so many of your goals   (14:00) Discover the critical importance of vulnerability when you’re in the thick of burnout (17:01) Julie shares her tips on who to turn to for support when you’re dealing with burnout (hint: it’s not necessarily who you think!)    (21:13) Learn the truth about therapy and counseling services  (24:15) Julie shares her best tips on what you can do to prevent burnout from taking hold    Plus so much more!  Links and Resources:  Website: www.thejuliebee.com

Episode Summary: In this episode of Practice Growth HQ I speak to Michael Ceely, a licenced psychotherapist with multiple online practices. He's also the Founder of the Mens Therapy Directory, a website dedicated to men's mental health, and a former competitive cyclist. In this episode we discuss how to develop a growth mindset so that you can uplevel your business, we talk about Michael’s own journey of practice growth, as well as the business lessons he learnt from his time as an elite competitive cyclist.  If you’d like to learn some simple strategies to develop a mindset focused on practice growth, you’ll really enjoy this conversation!    What you’ll learn:  (10:06) Michael shares the business lessons he learnt from his early days as a competitive cyclist       (13:57) Michael tells us about setting up his first practice as a psychotherapist     (15:07) Discover why Michael decided to pivot from counselling teenage clients to working with athletic men dealing with anxiety     (16:42) Learn the pros and cons of niching down in your business  (19:40) Find out why it's better to be a specialist than a generalist when it comes to practice growth   (22:11) Discover the key marketing strategies that helped Michaels practice to grow  (24:23) Learn what marketing activities Michael decided to outsource so that he could free up his time to focus on growing the business (26:52) Discover a powerful software for healthcare professionals that can help to automate your business  (31:09) Want to be a high performer? Listen to these tips  (35:30) Michael shares s simple strategy for dealing with isolation and burnout in your career  (45:30) Find out how you can take some off the pressure off yourself (especially if you have perfectionist tendencies)  Plus loads more!    Links and Resources:  Website: www.michaelceely.com Mens Therapy Directory: https://www.menstherapydirectory.com

Episode Summary: In this episode of Practice Growth HQ I have a very interesting conversation with Dr. Stacey Francis.  Dr. Stacey is a Chiropractor, Kinesiologist and a Nutritional Consultant who takes a holistic approach to helping you optimize your health and reduce inflammation in your body naturally. She’s also the author of her book, ‘The Supercharged Method: Your Transformation from Fatigued to Energized.’ In this episode Dr. Stacey shares what led her to start exploring the world of functional medicine, a simple way to eliminate fatigue and brain fog, and the story of her own entrepreneurial journey.    If you're tired of running on empty every day then you’ll definitely want to listen to this episode!     What you’ll learn:  (06:06) Dr. Stacey shares the wake up call that led her to start investigating autoimmune disorders and begin the process of healing her body  (07:57) Functional Medicine: What is it and why should all busy entrepreneurs be aware of it?   (11:10) Dr. Stacey outlines the big difference between a functional doctor and a regular GP      (16:22) Discover the #1 cause of fatigue, brain fog and inflammation in your body (and what you can do about it)  (18:00) Find out how to fuel your body properly (it’s way simpler than you might think!)      (20:47) Learn the power of one ingredient foods and why you need to be eating more of them    (24:13) How to beat sugar cravings when you’ve got a packed schedule and are running on little sleep  (27:07) Dr. Stacey shares the catalyst that led her to start her own practice in 1999    (29:10) Dr. Stacey reflects on her very early days in business and looks back at how far she’s come  (33:12) Discover an untapped passive income opportunity for dentists  (37:50) Dr. Stacey shares her best health tips for busy practice owners who want to grow their businesses  Plus loads more!    Links and Resources:  Website: www.specificwellness.com  Email: [email protected] 

Episode Summary: In this solo episode of Practice Growth HQ, I share 5 powerful strategies to show up as your best self even when it feels like everything sucks in your business.    I get a little vulnerable in this episode, and unpack what 2022 was like for my own business, as well as the highly practical steps you can take to shake yourself out of a business funk.  If you’re having a bad day, week, or year and things aren’t going as well in your business as you had hoped, this episode is essential listening.    What you’ll learn:  (01:02) The most common things that go wrong in business (we’ve all been here!) (01:26) Discover the #1 factor that will determine whether a business grows or not (this is key) (01:56) Reviewing 2022: I look back at how my own business has fared this year and reveal the triumphs as well as the challenges  (03:45) Learn how to show up as your best self at work (even when it feels like everything is going wrong) (04:07) Discover how the first hour of each morning can have a dramatic effect on the rest of your day   (06:43) Find out why emotional support and seeking help from others is critical for business success    (09:20) Discover the surprising impact an unrelated hobby can have on your business mindset (11:34) Learn why investing in coaching is the fastest way to grow your business  (13:22) Systems and Procedures: If an employee got hit by a bus tomorrow, would your business be able to operate as normal?   Plus loads more!     Links and Resources:  Website: https://www.anguspryor.com

Episode Summary: In this episode of Practice Growth HQ I chat with ex footballer Simon Madden about the 12 commandments for organisational success.  Simon has a unique outlook on what it takes to be successful. He played 378 games for the Essendon Football Club, was Victorian and club captain, played in two premiership teams, and was selected All Australian on multiple occasions. Not content just to be known as an elite athlete, Simon has continued to build his professional skills. He has held management positions helping build small, medium and large organisations to achieve their goals. Simon has been consulting since 2008. If you’re curious about what the 12 commandments of organisational success are, and how you can apply them to your business, you’ll want to pay close attention to this episode.    What you’ll learn:  (07:29) Simon shares timeless life lessons picked up from decades in the thick of football politics    (11:42) Simon gives us a rapidfire overview of the 12 commandments for organisational success  (12:41) Discover the critical importance of clarity in your business (and in your life!)  (14:49) Simon shares the best action step you can take if you want more clarity in your business    (19:02) Learn why clarity in job descriptions is crucial for smooth business operations  (21:50) Discover the key difference between patient ‘customers’ and patient ‘clients’ (and why it matters)     (24:47) Learn how to set effective short term and long term goals for your practice   (27:45) Don’t know what you want? How to make clear decisions on where you want to go with your business    (31:12) Discover what happens when you’re not clear about the challenges you face in your business (33:44) Simon shares his best tips on how to gain an edge over your competitors  (36:58) Learn why who you cooperate with in business is important for gaining the business outcomes you want    Plus loads more!    Links and Resources:  Website: www.simonmadden.com.au

Episode Summary: In this episode of Practice Growth HQ, I continue my fascinating conversation with pricing expert Janene Liston about the psychology of pricing.  Janene is a highly trusted pricing consultant and business coach working with small businesses, startups and entrepreneurs, across industries and across the globe.  She is a certified pricing professional, who's been helping businesses improve pricing and profits for over 25 years.  In this episode we discuss how consumers behave around certain numbers, how much notice you should give patients when you raise your prices, as well as how to communicate a price increase clearly and effectively.   If you’re waiting for permission to raise your prices, you’ll love part two of this conversation!    What you’ll learn:  (02:09) The psychology behind the numbers in your prices and how they influence consumer behaviour (06:45) Janene shares ‘when’ and ‘how’ you should raise your prices  (07:40) Discover the importance of setting, getting, and managing your prices    (13:05) Janene dives deeper into how to effectively manage your pricing   (16:21) How much notice should you give your patients when you raise your prices? Janene shares her thoughts (18:22) Learn how to communicate your price increases clearly and professionally   (22:36) Discover the most common excuses business owners use for not raising their prices   (24:03) Find out when the best time is to raise your prices   (27:01) Profit impact calculator: The dramatic difference a 10% increase or decrease in pricing has on your bottom line  Plus loads more!    Links and Resources:  Website: www.thepricinglady.com/goodies LinkedIn: https://www.linkedin.com/in/thepricinglady/

Episode Summary: In this episode of Practice Growth HQ, I talk about a most unusual topic that applies to everyone. It’s the topic of pricing.  You’ll meet pricing expert Janene Liston. Janene is a highly trusted pricing consultant and business coach working with small businesses, startups and entrepreneurs, across industries and across the globe.  She is a certified pricing professional, who's been helping businesses improve pricing and profits for over 25 years.  In this episode we discuss why getting your pricing right is essential for business success, how you can price your services based on the value you provide, and how to charge more at your practice even if you offer the same services as everyone else.   If you want to know how you can price to maximise profits, you’ll really enjoy part one of this fascinating conversation!  What you’ll learn:  (07:19) Janene shares how she ended up as working as the ‘pricing lady’  (09:58) Discover why getting your pricing right is critical for practice success  (14:00) Find out why pricing is the untapped profit lever in your business   (15:40) Value based pricing: A simple strategy to help you determine your service pricing  (19:46) Learn how to differentiate yourself from other service providers so that you can charge more   (22:15) The pitfalls of charging too little for your services and attracting the wrong kind of clients into your practice (24:00) How to change the perception of value for customers, even if you’re offering the exact same services as your competitors  (25:17) Janene unpacks the 5 simple steps you need to take to develop a strong pricing strategy  (31:30) Discover how branding influences price perception  (38:29) Learn how to handle pricing for unusual or custom service requests  (42:17) Should service professionals put prices on their website? Janene shares her thoughts!    Plus loads more!  Links and Resources:  Website: www.thepricinglady.com/goodies LinkedIn: https://www.linkedin.com/in/thepricinglady/  

Episode Summary: In this episode of Practice Growth HQ I chat to Dr. Steven Kupferman about The Great Resignation, and how practice owners can start outsourcing offshore to reduce their biggest expenses.   Dr. Steven Kupferman is the Co-Founder and Chairman of MedVA, an agency providing virtual healthcare assistants around the world. Steven holds medical and dental degrees from the Harvard School of Dental Medicine and UCLA’s David Geffen School of Medicine. He has nearly two decades of experience in the healthcare industry.  In this episode Steven shares how The Great Resignation led him to create MedVA, the benefits of hiring offshore, and why every practice owner needs to consider building a partially remote team.  If you're intrigued about how you could possibly use offshore employees in your business, you’ll find some gold in this episode!    What you’ll learn:  (06:41) How steven’s hunger for knowledge led him into Max Facts  (08:29) Discover the key connection between business and marketing skills and providing the best care for your patients  (10:55) Steven shares a different perspective on how you should look at the biggest expenses in your practice, staffing     (12:54) How problems with staffing at Steven’s practice led him to create MedVA    (15:36) Learn why Steven tapped into the healthcare professional network in the Philippines to help him grow his business   (18:22) Find out how you can easily manage time zones with a partially remote team     (21:04) Discover which parts of your business you can outsource to offshore employees   (23:57) Sick of marketing? Learn about the marketing tasks you can outsource overseas   (30:27) Interested in outsourcing offshore? Here’s how MedVA works   (31:54) Why outsourcing may be essential: Discover why more and more business owners are turning to overseas markets to staff their businesses   Plus loads more!    Links and Resources:  Website: www.medva.com

Episode Summary: In this episode of Practice Growth HQ Karen Hillen and I discuss the importance of people management as a Practice Owner.  Karen is a virtual HR Manager with over 30 years of experience in Human Resources. She’s also a regular contributor to Dental Edge magazine.  In this episode, Karen shares her insights about proactively managing your employees, so that you can get the best out of your people. She also unpacks the importance of having robust policies and procedures in your business. If you’re struggling to attract and retain good employees, you’ll want to pay close attention to this episode!  What you’ll discover: (07:33) Find out why Karen only works with employers who take a proactive approach when it comes to looking after their employees  (10:21) Karen shares her insights on why it has become so difficult to find good employees in the current job market (13:17) Got underperforming employees on your team? Find out what you can do about it (16:34) Discover why its critical to avoid demotivating your best team members (18:02) Learn a super simple technique to find out what truly drives your employees  (20:22) Karen shares her top tips for uncovering what your employees are looking for from their employment with you (25:41) Bonus resources and tools that can help you get to know your employees better (32:32) Discover why employment contracts are vital for both employers and employees (and what happens when they’re not in place)   (38:22) Find out the most common questions Karen’s clients ask when they work with her  Plus loads more!  Links and Resources:    Website: www.myhrp.com.au