💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, deep dive into the power of Google Search Ads for podiatrists. They explore why these ads are indispensable for online marketing, discussing topics like immediate visibility, competitive ranking, and actionable data insights. Learn how to optimize your budget, avoid common mistakes, and effectively reach your local audience through geotargeting and high-intent keywords. Additionally, the hosts compare the ROI of Google search ads versus Facebook ads, providing compelling reasons to choose Google for attracting ready-to-book local patients. Tune in to boost your podiatry practice’s online presence and growth.✉️ [email protected]

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingJoin hosts Jim McDannald, DPM, and Tyson Franklin in this episode of Podiatry Marketing as they delve into the unconventional world of guerrilla marketing. Discover how creativity, surprise, and cost-effectiveness can revolutionize your marketing strategies. Learn from iconic campaigns such as Nike's 'Find Your Greatness' during the London Olympics, and get inspired by inventive tactics like the Fiji Water Girl stunt and local marketing ideas involving purple bikes and gold shoes. ✉️ [email protected]

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingJoin Tyson Franklin and Jim McDannald, DPM, in this informative episode on the significance of having a mobile-optimized website for your podiatry clinic. Learn about the latest mobile usage trends and their impact on clinic visibility and patient acquisition. Discover practical tips for improving user experience, the benefits of Google’s mobile-first indexing, and how a well-optimized website can enhance search engine visibility. From DIY approaches to professional web design and strategies like click-to-call features, local SEO, and a robust Google business profile, this episode is packed with insights to help you boost your online presence and attract more local patients.✉️ [email protected]

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin share practical, time-efficient marketing strategies for podiatrists. Learn how to turn routine activities into marketing opportunities, leverage social media platforms like Facebook, Instagram, and LinkedIn, and effectively engage with your local community. Discover tips on tagging businesses, sharing your practice, and balancing personal and professional narratives. The episode also covers building strong patient relationships through personal stories and using creative tactics such as hashtags and cross-promotions. Tune in to unlock free marketing ideas, boost your visibility, and grow your practice effortlessly!✉️ [email protected]

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this informative episode of Podiatry Marketing, host Jim McDannald, DPM, delves into how artificial intelligence can transform your podiatry practice operations. Discover the top AI tools, such as ChatGPT, Populate, Nabla, AKASA, and AWS HealthScribe, that enhance communication, streamline patient follow-ups, and minimize administrative burdens. Learn strategies to reduce billing errors, improve appointment scheduling, personalize patient care, and build stronger relationships with referring physicians. This episode offers actionable insights on integrating AI to boost clinic profitability, optimize practice management, and maintain your competitive edge in the evolving healthcare market.✉️ [email protected]

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss why discounting is not a good marketing strategy for podiatry practices. They delve into the negative implications of discounting, such as attracting the wrong type of patients, setting unrealistic expectations, and diminishing the perceived value of the services. Tyson also shares personal anecdotes and experiences, emphasizing the long-term consequences of consistent discounting on both the clinic's financial health and the quality of services provided. Tune in to understand why maintaining full pricing is crucial for a sustainable and profitable practice.✉️ [email protected]

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this week's episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the crucial role of building a network and participating in professional associations for podiatrists. The conversation emphasizes the value of having a community of like-minded professionals and the benefits it brings, including mentorship, career opportunities, emotional support, and staying updated with the latest practices. Both hosts share their personal experiences and insights on how engaging with peers at conferences and events can energize and inspire podiatrists, helping them avoid professional isolation and burnout.✉️ [email protected]

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the significance of keeping up with market trends in podiatry. They emphasize the importance of promptly adopting innovative equipment and practices to meet patient needs and outpace competitors. Using examples from Franklin's practice, they highlight the advantages of being a market leader and the potential drawbacks of hesitance. The duo emphasizes the role of patient feedback and industry events in identifying new opportunities and stresses effective communication to educate patients about new treatments. Despite technical glitches, the episode offers valuable insights into maintaining a competitive edge in podiatry.✉️ [email protected]

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explore the game-changing benefits of AI medical scribes for podiatrists. They dive into how these tools can significantly enhance clinic efficiency, improve patient care, and streamline administrative tasks. By automating transcription and documentation, AI medical scribes allow podiatrists to focus more on patient care, ultimately leading to better outcomes.Tyson and Jim break down the key advantages, from time savings and increased accuracy to cost savings and enhanced data security. They also address common concerns about transitioning to AI solutions and offer practical insights on implementing this technology in your practice. This episode is a must-listen for podiatrists looking to optimize their clinic operations and embrace the future of healthcare.✉️ [email protected]

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explore the critical concept of standing out in a crowded market. They dive into why blending in feels natural but can limit your clinic's growth and how stepping away from the norm can lead to greater visibility and success.Tyson and Jim offer actionable strategies for making your clinic more distinct, from defining a unique brand voice to showcasing specialized services. They also address the common fears of standing out and how to navigate them effectively. This episode is essential for podiatrists who want to break free from the competition and attract more patients.✉️ [email protected]

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the strategic importance of 'areas we serve' pages for enhancing local SEO visibility. They explain the concept of local relevance, identify key local keywords, and optimize content to attract patients from nearby suburbs and towns. The episode covers practical tips on structuring these pages effectively, including using authentic photos, case studies, and success stories. Tyson and Jim also highlight the significance of balancing content for search engines and human readers, making this episode a must-listen for podiatrists looking to expand their local patient base.✉️ [email protected]

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, delve into the benefits of live networking lunches and their substantial impact on business growth. They discuss their experiences, outline the typical format of such events, and emphasize the long-term advantages of making authentic connections. Tyson highlights ten key benefits of attending these lunches, from personal development to boosting community profile. They also offer practical tips on preparing for these events and effectively follow up afterward.✉️ [email protected]

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, discuss the importance and structure of patient email newsletters. They explain the benefits of newsletters in educating patients, showcasing community involvement, and driving appointments. Jim provides tactical advice on selecting the right email software, crafting engaging content, and utilizing analytics to optimize newsletter performance. The episode highlights the significance of maintaining patient engagement through consistent, informative, and community-oriented email communication.✉️ [email protected]

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin explore the concept of market monopolies in the podiatry profession. They delve into real-life examples and anecdotes that show no single entity can dominate the entire market. Tyson shares his personal journey and experiences, underlining the importance of niching down, having a good marketing strategy, and being consistent. The discussion also includes tips on finding the right location for opening clinics and the benefits of differentiating oneself in a competitive market.✉️ [email protected]

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald discuss the crucial steps for podiatry clinic owners to get aligned with their marketing providers. They delve into setting clear goals and expectations, the importance of regular communication, and understanding key metrics and analytics to ensure effective marketing strategies. Tune in for essential insights on building a successful relationship with your marketing provider to grow your practice.✉️ [email protected]

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this lively episode of Podiatry Marketing, hosts Jim McDannald and Tyson Franklin discuss the importance of focusing on podiatry services you enjoy and do well. Tyson shares his disdain for home visits and nursing homes, humorously recounting anecdotes that led him to stop offering these services in his practice. They emphasize the value of being honest with employers about your preferences and not marketing services you dislike. They also reflect on the importance of niching down in podiatry for a more fulfilling and successful career.✉️ [email protected]

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald delve into effective local marketing strategies for podiatry clinics. Tyson and Jim discuss the importance of targeting the right local audience, leveraging local SEO, and building community connections. They highlight the pitfalls of using broad, national marketing tactics for local businesses and the benefits of local involvement, such as sponsoring and volunteering at community events. The hosts also touch upon the relevance of gathering local reviews and the growing influence of new technology like ChatGPT on local search results. This episode is a valuable resource for podiatry clinics looking to enhance their local marketing efforts.✉️ [email protected]

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Jim McDannald and Tyson Franklin discuss the benefits of using corporate boxes and season tickets as part of a marketing strategy. Tyson shares his experiences with the Cairns Taipans' basketball team and other local sports events, explaining how these investments can enhance team building, foster professional relationships, and generate referrals. They emphasize the importance of having a clear game plan, selecting the right guests, and ensuring agreements are well-documented. Tune in to learn how sports can be a powerful tool in business marketing and team camaraderie.✉️ [email protected]

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingJoin Tyson Franklin and Jim McDannald, DPM in this week's episode of 'Podiatry Marketing' as they delve into the essential topic of gathering patient reviews. They discuss the pros and cons of personalized versus automated review requests, highlighting the importance of patient feedback in building trust and enhancing your online presence. Learn how to choose the right method based on your clinic's size, staff, and goals. Whether you're a newly established practice or a growing clinic, this episode provides valuable insights on efficiently collecting meaningful reviews that can boost your search rankings and attract more patients.✉️ [email protected]

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the concept of choosing a 'word for the year' to guide both personal and professional growth. They delve into how selecting a single word can simplify and align goals, and Tyson shares his personal experience with using words like 'evolve,' 'abundance,' 'simplicity,' and 'discovery.' The duo explores how this practice can enhance a podiatry business and encourage continuous improvement. They also inspire listeners to get creative with symbols and mantras to stay motivated.✉️ [email protected]

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss when it's time to consider switching your podiatry marketing provider. They dive into key signs such as stagnant growth, poor communication, and outdated marketing strategies. The episode also offers advice on performing research and due diligence, developing a transition plan, and monitoring your new marketing provider's performance to ensure your practice can effectively attract its ideal patients. Jim also provides insights into the emotional and practical aspects of changing providers, emphasizing the need for an expert who understands the field of podiatry.✉️ [email protected]

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Jim McDannald and Tyson Franklin discuss the implications of copyright infringements through Tyson's personal experience. Tyson shares how he recently received a copyright notice from YouTube, the importance of understanding terms and conditions, and the various options available to handle copyright claims. They also cover the significance of using licensed content correctly and how modern technology helps detect unauthorized uses. This episode is an essential guide for content creators to avoid common copyright pitfalls.✉️ [email protected]

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and cohost Jim McDannald, DPM, discuss the growing trend of direct-to-patient marketing within the podiatry field. We explore a notable case of a medical hardware company advertising a bunionectomy procedure directly to consumers via TV ads, bypassing traditional marketing aimed at podiatrists. The conversation delves into the pros and cons of this approach, including increased patient awareness but potential misinformation and challenges in the doctor-patient relationship. They also share strategies on how podiatrists can effectively educate patients and ethically market their services to navigate these challenges.✉️ [email protected]

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the concept of WWWDD: What Would Walt Disney Do, focusing on organizational structure and effective delegation in a podiatry clinic. Learn how to optimize your clinic's operations, delegate tasks, and create a magical patient experience inspired by Walt Disney's management style. Tune in for practical tips and strategies to grow your podiatry practice while maintaining a high level of patient care.✉️ [email protected]

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the importance and strategies of using Instagram and LinkedIn for professional growth and networking within the podiatry community. They cover various topics, including the value of engaging with content, expanding professional networks, staying updated on industry news, and showcasing expertise to discover opportunities like speaking engagements. The conversation also touches upon respectful online interactions, the evolution of medical equipment marketing through social media, and the benefits of online platforms in building connections and collaborations across the podiatry profession.✉️ [email protected]

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of the Podiatry Marketing podcast, hosts Jim McDannald, DPM, and Tyson Franklin discuss the critical role of the front desk person or receptionist in a podiatry business. They emphasize that this role is not just about answering phones but is pivotal in representing the clinic's brand and ensuring a positive patient experience. They highlight the importance of selecting someone who is not only hospitable and professional but also fits the business's image and standards. The discussion covers various aspects such as appearance, communication skills, handling online communications, dealing with complaints, and the necessity of ongoing training and education. Jim and Tyson argue that the front desk personnel should embody the values and professionalism of the clinic both inside and out and stress the distinction between the roles of a receptionist and a practice manager. The episode also touches on the challenges and strategies for managing inherited staff when taking over an existing practice.✉️ [email protected]

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the essentials of Google Analytics for podiatrists. We discuss the importance of understanding this powerful tool to gauge website health and improve marketing strategies. We focus on Google Analytics, unpacking its benefits for tracking website traffic, visitor behavior, and conversion rates. We stress the importance of making data-driven decisions to optimize web presence and attract the ideal patient demographic. The episode wraps up with advice on gradually exploring Google Analytics features and seeking help if needed, emphasizing its critical role in successful podiatry marketing.✉️ [email protected]

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Jim McDannald and co-host Tyson Franklin discuss the key strategies for podiatrists who want to elevate their social media presence. We explore a variety of post types that grab patients' attention and foster engagement, such as amusing content, quotes, inspirational stories, and actionable advice. Tyson shares insights on crafting posts that not only entertain but also inform and connect with audiences. We discuss the power of storytelling, the importance of being relatable, and how special offers and contests can significantly increase social media interaction and visibility. Join us as we provide practical tips for podiatrists looking to enhance their social media strategy and achieve greater patient engagement.✉️ [email protected]

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of enhancing patient experience and online reputation for podiatric practices. They outline five actionable steps for clinics to improve their patient interactions and digital presence: implementing a comprehensive feedback system, optimizing online listings and monitoring reviews, personalizing patient communications, leveraging technology for convenience, and actively and empathetically responding to feedback and reviews. These steps are aimed at increasing patient satisfaction, fostering practice loyalty, and improving the clinic's overall reputation online.✉️ [email protected]

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of the Podiatry Marketing Podcast, hosts Jim McDannald, DPM, and Tyson Franklin delve into five critical marketing rules that are essential for podiatrists aiming to enhance their practice. They emphasize the importance of marketing strategies designed to either attract or repel potential patients, the necessity of being actively involved in your marketing efforts, and the power of consistency in your marketing messages. Additionally, they advise against trying to please everyone, underscoring the importance of targeting your ideal patient demographic. Through examples ranging from car manufacturers to beer companies, they illustrate how targeted marketing can effectively attract the right kind of patients to your practice. The episode also includes discussions on the significance of understanding where your ideal patients spend their time and how collaborating with non-traditional partners like local businesses could amplify your reach. Throughout the conversation, both hosts stress the value of knowing your ideal patient intimately to tailor your marketing efforts for maximum impact.✉️ [email protected]

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss strategies for podiatrists to create a fulfilling and financially sustainable practice. We emphasize the importance of reflecting on personal satisfaction within one's practice, aligning the services offered with passion areas such as biomechanics or sports medicine, and thriving by attracting the right patient demographic. The conversation covers practical tips on taking deliberate steps toward personal fulfillment, including the idea of scheduling time off for reflection and strategic planning, targeting specific patient demographics, and using marketing with purpose and authenticity. We also share anecdotes and examples from our own experiences and discuss why it's important to refine the vision and objectives of your clinic..✉️ [email protected]

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the significance of convenience as a powerful marketing tool in podiatry practices. We explore various aspects of convenience, such as appointment scheduling, express services for orthotics, parking availability, and online booking processes, emphasizing the positive impact on patient experience and practice reputation. The conversation highlights practical strategies for reducing patient wait times, efficiently managing appointment schedules, and ensuring a smooth patient experience from start to finish. Through anecdotes and professional advice, you'll better understand the importance of convenience in building a successful podiatry business and fostering positive word-of-mouth marketing.✉️ [email protected]

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this week's episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the top five effective marketing strategies for podiatrists to attract their ideal patients. We delve into the importance of leveraging local SEO and optimizing clinic websites, networking with healthcare and non-healthcare businesses, developing educational content and resources, implementing targeted advertising campaigns, and participating in community health fairs and events. Along with these strategies, they emphasize the importance of being consistent across platforms, investing time effectively when the clinic schedule is lighter, and showcasing expertise through educational initiatives to build trust with potential patients.✉️ [email protected]

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin explore the concept of demand-based pricing, comparing it to strategies like Uber's surge pricing. They discuss how prices should adapt to consumer demand levels, emphasizing the importance of pricing strategies for podiatry clinics. Through personal anecdotes, including a humorous story involving a motel's dynamic pricing during a storm surge, they illustrate supply and demand principles in action. The podcast also covers how podiatrists can apply these principles to their services, stressing that unique, high-quality services justify higher prices. The hosts encourage listeners to test the market by adjusting prices and monitoring the reaction, advising against fear of raising prices adequately and strategically to reflect the value provided.✉️ [email protected]

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingTyson E. Franklin and Jim McDannald, DPM, discuss their experiences attending podiatry events in this episode of Podiatry Marketing Podcast. They focus on the advantages of attending podiatry conferences, highlighting networking opportunities, chances to see and evaluate new products and technologies, and the continued professional education it provides. They also discuss the personal motivation gained from these conferences and suggest that conference attendance can stimulate growth in practices and invigorate staff teams, contributing to the overall health of your practice.✉️ [email protected]

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin guide listeners through the differences between sunk costs and opportunity costs. Tyson highlights the importance of recognizing when to pivot or stop a task, project, or person. The use of resources and time should be critical considerations for all decisions made. They also discuss the danger of investing too much effort into tactics that are not yielding results. They emphasize the value of taking calculated risks and capitalizing on opportunities that can lead to growth, giving real examples from their experiences with promoting their podiatry services.✉️ [email protected]

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss how podiatrists can better leverage their Electronic Medical Record (EMR) systems for marketing purposes. They delve into integrations with other platforms, automating patient reminders, creating targeted recall campaigns, patient education, and gathering valuable patient feedback. They also explore the potential of EMRs in generating reviews and making the most of what an EMR system can offer to improve the efficiency of a podiatry practice.✉️ [email protected]

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingJoin hosts Jim McDannald, DPM, and Tyson Franklin as they discuss marketing strategies for podiatry practices. They highlight the importance of marketing the services of a practice, not the individual podiatrist. This episode explores various topics such as public speaking appearances, the importance of uniforms in marketing photos, and employee introductions on company websites. They emphasize the fact that while new podiatrists might come and go, the practice will always be constant. Thus, focusing on marketing the practice helps in maintaining consistency and stability in the market. ✉️ [email protected]

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Tyson E. Franklin and Jim McDannald, DPM discuss the differences between hiring large marketing agencies versus smaller, individual consultants in the podiatry field. They outline the pros and cons of each, offering insights into factors like personalized service, scalability, adaptability, and costs. Jim, as a one-man consultancy, shares his own experiences and the benefits he offers his clients while also recognizing the potential advantages of larger agencies. In conclusion, they highlight the importance of clinic owners considering their specific needs and objectives when choosing a marketing service provider.✉️ [email protected]

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this podcast episode from Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss the importance of investing in quality rather than pinching pennies in a professional setting, specifically for podiatrists. Topics broadly covered include evaluating software programs not by their cost but by the value they provide for the practice, making investments to amplify one's online presence and representation, the perceived stigma with 'cheap' mindsets, and the significance of comprehending the difference between price and value. They strongly encourage listeners to aim for constant professional growth, elevate their practices, and not allow monetary restrictions to limit their potential.✉️ [email protected]

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the importance of before-and-after photos in a podiatry practice. They explore how such photos can be used for marketing, improving patient experience, and providing better education about treatments. They also discuss how to create a photo workflow that can streamline processes and save time. The hosts also provide suggestions for how to make this work in any practice, stressing the importance of proper patient consent, photo quality, consistency in photo shots, legal compliance, time efficiency, EMR integration, and patient engagement. They offer insight into suitable software and other resources that podiatrists can use to make this process seamless.✉️ [email protected]

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingJoin hosts Jim McDannald, DPM, and Tyson Franklin in another informative episode of Podiatry Marketing. In this episode, they examine the powerful marketing strategy of piggybacking onto other communities to grow your podiatry practice, emphasizing the importance of providing value to those communities. Using classic examples from major brands to personal experiences, they cover how you can leverage both online and offline platforms, from running events to Facebook groups. They passionately insist on the importance of being humble and respectful and continually offering value without over-promoting your services. Whether you're a podiatrist or a business owner, there's plenty to learn in this enlightening discussion about building trusted relationships and raising your reputation within communities for long-term business growth.✉️ [email protected]

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingTyson Franklin and Jim McDannald, DPM, highlight the importance of regular and consistent marketing for a successful podiatry practice. Dive into a discussion about why the 'set it and forget it' mindset can be detrimental and how regular updates to your clinic's marketing can build trust, establish expertise, raise awareness, adapt to changing trends, and better track performance. Discover how being active in your community and having ongoing marketing efforts can foster stronger connections with your patient base. Listen in for valuable insights and practical advice on improving your podiatry marketing strategy.✉️ [email protected]

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Jim McDannald, DPM and Tyson Franklin explore the concept of conducting a marketing audit for your podiatric practice. They emphasize the importance of stopping, reflecting, and evaluating if the marketing efforts are effective and whether changes need to be made. They discuss the utilization of the 'OODA Loop', a strategic tool involving observation, orientation, decision, and action. They also delve into the need to understand patients' behaviors, including what blogs they read, events they attend, and channels they use. The discussion further unpacks the balance between awareness and intent-based advertising, the role of content on your website, and the need for feedback and adaption in your marketing strategy. The hosts encourage practitioners to reach out for help if needed and to always strive for continuous improvement in their practices.✉️ [email protected]

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of 'Podiatry Marketing,' Tyson Franklin and Jim McDannald, DPM, discuss the importance of professional photo shoots for podiatry clinics. They talk about how these photos can help in marketing and showcasing the clinic's facilities, modalities, staff, and patient journey. Emphasizing the need for planning, execution, and post-production, they also touch upon the importance of compliance, consistency, and the utilization of these images in different marketing platforms for maximum benefits.✉️ [email protected]

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of 'Podiatry Marketing,' host Jim McDannald, DPM, and Tyson E. Franklin discuss the power of promotional items, or 'swag,' for your podiatry practice. They explore why it's beneficial to provide quality items, the importance of making swag useful, and how swag can increase brand awareness, improve team culture, and be an alternative to traditional business cards. They also delve into keeping swag environmentally friendly and tailoring it to suit the clientele. An insightful discussion for those looking for creative ways to promote their practices.✉️ [email protected]

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingJoin Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing, as they delve into the impact of visual search and how high-quality images can significantly affect a Podiatry clinic's visibility online. Discover how images play a crucial role in Google's search algorithm, and why it's important for businesses to portray their services accurately with relevant images. They also discuss the importance of regularly updating business profiles and websites to match Google's always-evolving standards. Plus, they provide insight into the future of search engines, which is leaning more towards visual search, and how businesses can take advantage of this trend for better online exposure.✉️ [email protected]

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Jim McDannald, DPM and Tyson Franklin discuss the vital role of a corporate style guide in branding a podiatry practice. They emphasize the importance of maintaining a consistent aesthetic, from fonts and colors to logo design. They highlight the value of securing the services of a professional graphic designer, distinguishing them from less expensive alternatives like Fiverr. They also discuss various file formats, the significance of brand recognition, and the long-term benefits of developing a relationship with a good graphic designer.✉️ [email protected]