💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of the Podiatry Marketing podcast, Tyson E. Franklin and Jim McDannald, DPM, discuss the value of repurposing content for the clinic's marketing strategy. They explore the idea of taking existing content and adapting it for different platforms or audiences to extend its reach and value. Tyson and Jim provide tips on how to distribute content effectively, including suggestions on creating original high-quality content, selecting suitable social media channels for distribution, maintaining consistency and quality, and experimenting with different formats and topics. They also emphasize focusing on the type of care or patient you want to treat, as well as adapting your message based on the audience you're targeting.✉️ [email protected]

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn the insightful episode, Tyson and Jim provide a guide to optimizing financial strategies for podiatry clinics during the crucial early December period. Here are the main takeaways:Timing is Key: Capitalize on patient spending habits in December, as January might present financial challenges for them.Proactive Patient Outreach: Follow up with patients who've delayed appointments or are due for annual check-ups, like orthotics reviews or diabetic foot checks.Effective Communication: Use direct and engaging questions in emails to rekindle patient interest or confirm their decisions.Cross-Selling: Identify additional services or products that might benefit existing patients.Persistence Pays Off: Overcome the reluctance to 'annoy' patients; gentle reminders can be both beneficial and appreciated.✉️ [email protected]

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingJim and Tyson provide comprehensive insights into creating effective websites for podiatry clinics. The episode starts by emphasizing the importance of how a great website attracts and retains patients. There are five key characteristics:User-Friendly Design: It discusses the importance of having a website with intuitive navigation and a professional look. This design aspect is crucial in building patient trust and facilitating conversions.Mobile Optimization: Given the increasing use of mobile devices for healthcare searches, the episode highlights the need for mobile-responsive design. This not only improves user experience but also benefits SEO.Informative and Engaging Content: The episode advises on the importance of clear, accessible content, including patient testimonials, before-and-after photos, and educational resources. Regular content updates are also suggested to establish authority and trust.Strong Call-to-Actions (CTAs) and Easy Contact Options: Effective CTAs are highlighted as essential for guiding patients to book appointments or seek more information. Easy accessibility of contact details and the integration of online booking systems are also stressed.Patient Reviews and Testimonials: The episode covers the significant impact of patient reviews on decision-making, suggesting the showcasing of positive testimonials and professional handling of negative feedback.✉️ [email protected]

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin take a walk down memory lane, revisiting the ten most popular episodes of the Podiatry Marketing Podcast. We share insights on why these episodes resonated with listeners and how the advice given has shaped podiatry practices around the world.What You'll Learn:Fan Favorites: A countdown of the top 10 episodes, providing a brief overview of each and discussing why they've made such an impact.Success Stories: Jim and Tyson highlight listener success stories and how implementing strategies from these episodes has led to real-world results in their practices.Evolution of Marketing: Reflect on how podiatry marketing has evolved since the podcast's inception, with commentary on past predictions, trends, and the staying power of solid marketing principles.For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin tackle the enticing yet precarious concept of low-hanging fruit in the marketing world. We dissect why the easiest options aren’t always the best and how they might be hindering the growth of your practice.What You'll Learn:The Allure of Low-Hanging Fruit: We begin by defining what low-hanging fruit means in the context of podiatry marketing. From low-paying government patients to unsustainable discount strategies, we cover it all.The Pitfalls of Easy Money: Discover why targeting low-effort opportunities can lead to a dead-end, why these strategies are not sustainable, and how a race to the bottom on pricing can be detrimental.Professional vs. Amateur Approach: Learn the differences between a professional and an amateur in the podiatry marketing space, focusing on the long-term strategy versus short-lived tactics.The Bank Robbery Analogy: A compelling comparison that illustrates the importance of aiming for the ‘vault’—developing a deep-seated marketing strategy—over the ‘cash drawers’ of quick wins.Longevity in Marketing: We delve into why investing time in a nurturing program is a strategic move and how understanding a patient's journey can lead to more substantial and enduring success.For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into the crucial question that plagues many practitioners: Is your marketing effective? We understand that marketing can amplify the existing dynamics of your practice, but how can you be sure that it's bringing in the desired results?What You'll Learn:Testing and Measuring Everything: Uncover the importance of testing and measuring every aspect of your marketing strategy. We’ll guide you through the processes that will help you determine the efficiency of your tactics.Marketing as an Amplifier: Discover how marketing can intensify what’s already there. If there’s a facet of your practice you’re not fond of, it's time to change it. We discuss how marketing can highlight the best and sometimes the worst, and why it’s crucial to refine before you amplify.Making Informed Changes: We emphasize the importance of making one change at a time. Learn why this is critical to measuring the impact accurately without overwhelming your audience or your team.Refining the Elements: Get insights on tweaking the different elements of your marketing – from headlines and photos to copy and colors. Find out which changes can make a significant impact and how to test these effectively.Understanding Your Platforms: Are you reaching your patients where they are? We'll discuss how to identify the right platforms for your target audience and how to align your marketing strategies with where your patients are most active.For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin unravel the potential benefits of incorporating email marketing, particularly newsletters, into your podiatry clinic's promotional strategy.Targeted Audience EngagementDirect communication with patients and potential patients interested in your services.Achieving more relevant and meaningful interactions than broad-reaching marketing strategies.Cost-EffectiveLower cost per acquisition compared to traditional marketing avenues.High return on investment due to minimal printing and distribution expenses.Overview of budget-friendly email marketing platforms.Measurable ResultsUtilizing modern email platforms for insights into open rates, click-throughs, and conversions.The advantage of adjusting strategies based on data-driven results.PersonalizationEnhancing patient engagement by addressing recipients by name.Offering treatments and services tailored to the patient's history.The impact of simple gestures like sending birthday wishes.Timely and Direct CommunicationImmediate updates on new services, offers, or changes in clinic operations.Reaching patients promptly due to the frequency of email checks.FlexibilityAdapting email content based on patient feedback and response metrics.Experimenting with varied messaging styles and visuals for optimized engagement.Consistent Patient Education:The value of newsletters in disseminating foot health knowledge.Building trust through regular updates on preventive care and treatments.Building Loyalty and Retention:How consistent email communication nurtures the patient-clinic bond.The role of email in fostering patient loyalty and encouraging return visits.Regulatory Compliance:The importance of adhering to regulations like the GDPR and the CAN-SPAM Act.Ensuring that email marketing practices respect patient permissions and privacy.In summary, while email marketing presents numerous opportunities for podiatry clinics, its effectiveness lies in strategic execution and compliance. Incorporate it as part of an integrated marketing approach for optimal results, and always prioritize the trust and privacy of your patients.For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin discuss how many podiatrists believe they are limited in their marketing choices, but the reality might surprise many – it's an overwhelming abundance of options! Dive into the Red Queen Hypothesis and explore how it pertains to marketing. Learn how to navigate through the sea of ideas and pick what's best for your practice.IntroductionThe common misconception: Limited marketing choices for podiatrists.The true challenge: Sifting through an abundance of options.The Red Queen HypothesisOverview and its relation to the evolving marketing landscape.The need to continuously adapt and innovate.Analogy: Nuts vs. Turtles - The constant race in evolution, and its reflection in marketing.The Real ProblemOverwhelming options leading to indecision.The importance of curating and refining marketing strategies.Quote: “To have a great idea, you need to have a lot of them” – Thomas Edison.Exploring Social Media – Marketing Pillar #6Platforms dissected:YouTube: The power of visuals and tutorials.Facebook: Connecting with a broad audience.Twitter: Is it a fit for podiatrists? The pros and cons.LinkedIn: Building professional networks.Instagram: Showcasing visuals, before-after images, etc.TikTok: Popularity doesn’t always equate to relevancy. Is it a fit for your target demographic?Threads: The rising platforms and their potential.Identifying the Right Hangout SpotsRecognizing platforms where potential patients spend their time.Importance of audience demographics and research.Crafting a Unique AngleImportance of differentiation in marketing.Stand out from the crowd: Talk about specific services tailored for each platform.Examples: Rehab videos, strength and conditioning tips, nail surgery insights.The Power of Video ContentVideo vs. Written content: Why visuals are more impactful.Matching platforms to content type.Technical tips: Adapting to different platform requirements (aspect ratios) and planning during recording.For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin deep dive into the foundational pillars to consider before marketing your podiatry clinic. Whether you’re new to the business or rebranding, these five considerations can make the difference between a successful marketing campaign and one that falls flat.Ideal Patient Analysis:The importance of identifying your main patient demographics.Adjusting your marketing strategies to align with their specific needs and behaviors.How understanding your audience dictates your marketing tone, content, and channels.Unique Selling Proposition (USP):What sets your clinic apart in the crowded podiatry landscape?The role of your USP in crafting compelling marketing messages.Examples of potential USPs like specialized treatment methods or cutting-edge equipment.Budget Allocation:The art of defining and optimizing your marketing budget.Strategies for allocating funds across various marketing channels.Understanding ROI and making budgetary adjustments over time.Competitive Landscape:The value of studying your competitors' marketing strategies.Identifying market gaps and areas of potential collaboration.Learning from both the successes and failures of other clinics.Regulatory and Ethical Considerations:The importance of ensuring your marketing aligns with medical advertising regulations.Balancing effective marketing with ethical standards, including patient confidentiality and truthful advertising.The risks and considerations of using patient testimonials or endorsements.In conclusion, a successful marketing plan goes beyond flashy campaigns; it's built on understanding your audience, defining your uniqueness, budgeting wisely, staying updated on the competitive landscape, and always keeping ethical considerations in check.For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into how you can create your own speaking opportunities, drawing from a personal experience of speaking in Powell River. When opportunities don’t knock on your door, sometimes you have to go out and create them!The Powell River Experience (2018):How did this speaking opportunity in Powell River come about?The inspiration from an out-of-town speaker at Cairns Chamber of Commerce.The intrigue of an unknown speaker and how it brings in a crowd.The strategic move to replicate this in Powell River.The power of a simple email and the positive outcome.The promotional value of being featured as an Australian Author in the local paper.Networking opportunities: 50 attendees, including the Mayor.Major Takeaway:Waiting passively? Time to get proactive and create your own chances.Embrace the possibility of hearing a 'NO', but also the potential of a 'YES'.Pushing the Envelope in Public Speaking:The importance of marketing yourself and your valuable podiatry message.Possible platforms: Local Rotary, Chamber of Commerce, and even broader platforms for the profession.Move beyond the comfort of anonymity and waiting for invitations.Leverage Social Media:Showcase photos of yourself speaking, creating further credibility.How a single photo from Powell River led to an invitation from the Australian Practice Managers Association.Observations:Ever wonder why some podiatrists seem to be everywhere, speaking and sharing? It’s not just luck; it's strategy.Conquering the Fear of Public Speaking:Accept that public speaking isn't everyone's cup of tea, but it’s a skill that can be developed.Start small, focusing on topics you're confident about.Hosting in-clinic info sessions for familiar faces (your patients) as a great starting point.Gradually expand your audience, from local physio groups to doctors.Stick to what you know, perfect it, and then diversify.Personal Experience: How a series of fifteen-minute talks on orthotics and materials led to increased confidence and patient referrals.Whether you're a seasoned speaker or a beginner, there’s always room to grow and create new opportunities. Tune in and learn how to carve your path in the speaking arena.For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin unravel the layers of podiatry marketing, diving into the systems that make it all tick!Episode Highlights:Why Marketing Systems Matter: Discover the transformative power of a well-tuned marketing system for your podiatry practice. We introduce the three main types you should know: DIY, Hybrid, and Outsourcing.Crafting Your Perfect Marketing System: Understand the intricacies of a marketing system and the importance of customization based on your clinic’s unique needs.DIY Marketing Deep Dive: Is taking the reins of your marketing the way to go? We discuss the pros, cons, and ideal situations where DIY marketing shines.The Balance of Hybrid Marketing: Discover a middle ground with Hybrid marketing. We highlight its advantages, challenges, and when to consider this blended approach.The Power of Outsourcing: Delve into the world of outsourced marketing. With expert help at the helm, learn the potential benefits and the considerations to keep in mind.Making the Ultimate Decision: With a sea of options, we help streamline your thoughts, comparing each system to guide you toward the one that aligns with your goals, budget, and vision.A Reflection on Marketing Systems: We recap the pivotal role of the right marketing strategy and motivate podiatrists to introspect, adapt, and thrive.Engage with Us!: Our community is our strength. Share your stories, questions, and insights about your own marketing journey. Together, we learn and grow.Tune in and navigate the diverse landscape of marketing systems with us. Whether you're new to the game or a seasoned podiatrist, this episode promises a wealth of insights to elevate your marketing game!For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin unlock the secrets to boosting patient engagement in the digital age! In today's episode, we're diving deep into an often-overlooked marketing goldmine: behind-the-scenes content.Episode Highlights:The Value of Authenticity: Learn why showcasing the day-to-day operations of your podiatry clinic might be the missing piece in your social media strategy. Real, authentic content can humanize your brand and create a connection beyond the treatment room.Shake Up Your Content: If your posts are stuck in a cycle of podiatry problems and you're seeing diminishing engagement, we'll guide you on how to breathe new life into your feed. Hint: It's all about pulling back the curtain!Teamwork Makes the Dream Work: Everyone in your clinic has a unique perspective and role. Discover how involving your team can lead to a wealth of content ideas. From sterilizing instruments to the art of the perfect coffee pour, there's a plethora of video-worthy moments happening right under your nose.Practical Ideas to Get Started: Need some inspiration to kick things off? We've brainstormed a list of engaging behind-the-scenes content that not only educates but also entertains!Tune in and be inspired to showcase the heart, soul, and hustle that goes into running a podiatry clinic. Remember, your story doesn't just lie in the treatments you offer but also in the people and processes that make it all possible. Join us, and let's get behind the scenes!For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve deep into the buzzing world of social media to uncover the potential of Threads for your clinic's digital marketing strategy.Episode Highlights:Introduction to Threads: Unwrap the essentials of Threads, a platform that seemingly combines the brevity of X (Twitter) with the visual appeal of Instagram. Understand its key features and how it differentiates from the rest of the social media pack.Threads' Purpose: Does Threads aim to be the next Twitter? Or does it have a different goal in sight? We analyze its place in the ever-evolving digital world and its potential implications for your podiatry clinic.Should You Dive In?: With a plethora of platforms available, it's imperative to prioritize. Discover whether Threads should be on your radar or if your marketing efforts would be better spent elsewhere.Whether you're a tech-savvy podiatrist or a digital novice, this episode will equip you with the knowledge to make informed decisions for your clinic's marketing journey. For more insights, strategies, and all things podiatry marketing, continue to tune into more episodes of the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into the power and significance of authenticity in the world of podiatry marketing. Discover the dangers of wearing a facade and the inevitable judgment that comes when you’re in the public eye.Inside This Episode:The Mirror TestWhat does it feel like when someone who's consumed your content meets you in person? Are you living up to your marketed persona?The ideal: Being the exact same person on stage, in books, podcasts, and in a one-on-one chat.Congruency in Business:Emphasizing the importance of consistency across all business touchpoints.Team behavior matching the vibe of your marketing.Answering calls in a manner that fits the ethos of your brand.Patient greetings that are true to your marketed persona.The Dangers of Dissonance:The pitfalls of pretending and the temporary nature of success built on inauthenticity.The inevitability of a facade crumbling.Authenticity is KeyThe value of being yourself and the dangers of trying to be someone you’re not.The concept of "finding your tribe" - if not everyone resonates with your genuine self, find those who do.Genuine ≠ PerfectThe importance of understanding that authenticity doesn't equate to flawlessness.Embracing and showcasing imperfections as part of the genuine package.Own Your StyleThe value of personal preferenceWhether you lean casual in attire and communication or prefer the polished look of a suit and the formality of a tie - there’s a place for everyone.The energy and effort saved when you stop pretending and start living authentically.For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin tackle a topic that has become all too familiar for many in the podiatric field: the overwhelming reliance on Google for marketing. While Google's prominence is undeniable, putting all your marketing eggs in one basket has its share of perils. This episode aims to shed light on these challenges and present alternative strategies to ensure consistent and effective visibility for your practice.Inside This Episode:Google: A Blessing and a Potential Curse:Delve deep into the prevalent dependence on Google for marketing. Understand its advantages and the lurking pitfalls that might jeopardize your online visibility.The Risks Lying Beneath:From unpredictable Google algorithm updates to the surge in competition and climbing ad costs, we'll dissect the vulnerabilities of an over-reliance on this search giant. And of course, we introduce the lifeboat in this scenario: marketing diversification.The Power of Diversified Marketing:Learn how casting a wider net can reap manifold benefits. From tapping into fresh audience segments to mitigating risks, it's time to understand why diversification isn't just smart – it's essential.Beyond Google - The Vast Horizon:We unpack alternative platforms tailored for podiatrists. Discover the potential of Bing, Yelp, HealthGrades, and more. It's a big digital world out there – time to explore!Content and Your Website: The Undying Allies of SEO:Delve into the world of content marketing and the significance of a robust website. Learn how both play a pivotal role in enhancing your SEO game.The Magic of Email Marketing:The age-old strategy that never fades. Understand how email marketing can be your secret weapon for patient retention and nurturing enduring relationships.The Future Wave: Local SEO and Voice Search:As technology evolves, so should your strategies. We dive into the growing relevance of local SEO and voice search in the podiatry marketing realm.If you've ever felt the tremors of a Google update or struggled with escalating ad costs, this episode is your playbook for a more stable, diversified, and effective marketing approach.For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing. See you in the digital realm!

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into an unconventional yet rich reservoir of inspiration: the world of whisky. The idea? To draw insights from successful businesses outside the podiatry sphere, particularly the exceptional branding genius of Ned Australian Whisky. Their Sounds of Origin and the Sounds of Bathurst limited edition bottles are not just about the spirit inside, but a symphony of branding, storytelling, and unique selling propositions. And guess what? They fetch a premium for it.Delving Deeper into the Episode:Drawing Inspiration from the Unexpected:We begin by exploring the essence of Ned Australian Whisky's success. What makes them stand out? And more importantly, what can we, as podiatrists, learn from them?Repackaging the Mundane:Ned took the familiar and transformed it into something unique. Can your podiatry practice do the same? Dive into strategies that can help differentiate your services, making them uniquely yours.Innovate and Differentiate:How can you pivot, tweak, or revolutionize standard practices or offerings to resonate better with your target audience? It's not always about reinventing the wheel but adding your signature spin to it.Whisky, Ideas, and Team Synergy:Pull out a bottle of Ned's finest and gather your team. It's time for a brainstorming session! As you savor the spirit, let the ideas flow. Share, ideate, and see the magic that unfolds when creativity is paired with a touch of inspiration.The core takeaway? Even a podiatry clinic can learn a thing or two from a bottle of whisky. It's about vision, uniqueness, and the drive to offer something more than the ordinary.If you're thirsty for more knowledge (or perhaps just a dram of good whisky) and hungry for ways to set your practice apart, this episode is just the ticket. And as always, for more episodes packed with marketing wisdom and inspiration, tune into the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin shed light on a pivotal yet often overlooked aspect of podiatry: the art of marketing your practice with an eye on future succession or sale. This episode isn't just about the endgame. It's about ensuring that senior podiatrists position their practice in a way that appeals to the next generation of associates or potential buyers.Deep Dive into the Episode:Introduction: Setting the StageWe introduce the gravity of marketing for senior podiatrists contemplating the future of their practice. It's not just about making a sale; it's about the legacy and continuity of care.Understanding the Market DynamicsDive into the present market landscape of podiatry practices and the necessity of making your practice attractive to younger associates or discerning buyers. Why? Because your clinic's legacy is worth it.Marketing for Practice AttractivenessMarketing isn't just about attracting patients. In the context of succession or sale, it's about enhancing the intrinsic value of your practice. Discover the critical elements of a marketing plan tailored for this unique objective.Online Presence and Its SignificanceThe digital age isn't coming; it's here. Understand the paramount importance of a compelling online presence. Plus, gain actionable tips on how to craft a website that informs, impresses, and engages.Networking for Succession or SaleIt's not what you know, but who you know. Explore the power of professional networks in ushering potential associates or buyers. We'll also delve into leveraging platforms like LinkedIn to amplify your outreach.If you're a senior podiatrist pondering the future of your practice, this episode is a goldmine of insights, strategies, and guidance. You've built a legacy; now ensure it thrives in the right hands.For further episodes and invaluable resources to navigate the world of podiatry marketing, be sure to tune into the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin dissect the Four P's of Marketing - a fundamental framework that has shaped marketing strategies for over six decades. Coined by E. Jerome McCarthy in his 1960 book, "Basic Marketing, A Managerial Approach," the Four P's - Product (& Service), Price, Place (or Location), and Promotion - have been utilized individually or in tandem to drive a business's marketing objectives.Understanding the Four P'sProduct (and Service)The very essence of what you're offering. Is your service portfolio broad or specialized? Dive deep into the importance of refining what you offer.PriceBeing the priciest or the cheapest, both come with their sets of challenges. We emphasize the significance of pricing strategies that not only cover costs but also bring profit. Because being the cheapest? It's a race you don't want to win.Place (or Location)Are you a street-front clinic, tucked away in a mall, or perched on a second floor? We delve into how your location can impact foot traffic, visibility, and overall business. Are you easily spotted? Let's find out.Promotion (Your Marketing)From your online presence - website, social media, etc. - to offline efforts, learn the tricks and trades of reaching out to your audience effectively.The BIG QUESTION of the Day:Where are your ideal patients searching for the podiatry services you provide? And, when they find you, will they see the value in the price you've set?This episode is more than just a theoretical breakdown; it's a toolkit, a guide, a roadmap to understanding, and most importantly, implementing the Four P's in your podiatry clinic's marketing strategy.For more actionable insights and resources to elevate your practice's growth, continue tuning in to the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into the art and science of creating impactful patient video testimonials for your podiatry clinic. The power of a well-made testimonial video is undeniable. It's not merely about recording a patient's feedback; it's about narrating a compelling story of transformation and trust. Whether you're new to the game or looking to refine your approach, this episode provides a step-by-step guide to ensure your videos are engaging, informative, and, most importantly, authentic.Why Create Patient Testimonial Videos?In today's digital age, where consumers heavily rely on reviews and personal experiences, testimonial videos can be a game-changer for your clinic. They not only foster trust among potential patients but also humanize your brand, showcasing real-life success stories and the impact of your services.Steps to Crafting the Perfect Testimonial Video:Identify Your Objectives: Start by pinpointing what you want to achieve. Is it brand awareness, showcasing specific treatments, or highlighting overall patient satisfaction?Choose the Right Patients: Not all patients may be comfortable on camera. Find those who are passionate about their positive experiences and are eager to share.Prepare Questions and Prompts: A natural conversation flows better than a scripted one. Prepare a list of open-ended questions that can help guide the conversation and highlight key points.Plan the Shoot: Choose a comfortable setting, possibly the clinic itself or a serene outdoor spot. Ensure good lighting and minimal background noise.Record the Testimonials: Remember to make your patients feel at ease. Use high-quality recording equipment and make sure to capture genuine emotions.Edit the Videos: Trim unnecessary content, add captions, and maybe some light background music. Ensure the final video conveys the desired message and retains authenticity.Share and Promote: Distribute the testimonial videos across various platforms such as your website, social media channels, and email campaigns.To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into the importance of innovation and differentiation in the field of podiatry. They challenge you to ask yourself: Are you merely imitating what's already out there, or are you bringing something unique to the table?This lively discussion encompasses several key aspects of establishing a distinctive podiatry practice, such as:Identifying and understanding your competitors: Who are the other podiatrists in your area, and what services do they provide? Are they all delivering the same offerings in the same manner?Defining your difference: What sets your business apart? What special skills or equipment do you possess that your competitors do not?Recognizing the importance of differentiation: If you can't differentiate your business from the rest, how will your patients, doctors, and physiotherapists do so? It's essential to present your practice as a unique entity in the crowded podiatry landscape.Looking beyond the same old: Many clinics advertise in the same way, promoting general foot care, wart treatment, orthotics, ingrown toenail remedies, and diabetic foot care. While these are all vital services, how can you present them differently to avoid being just another 'boring' clinic?As Einstein said, "You have to learn the rules of the game. And then, you have to play better than anyone else." So tune in and learn how to play the podiatry game differently, creatively, and effectively!Don't miss this episode! Tune in for some innovative strategies to differentiate your practice from the competition, ensuring that you provide superior patient care while standing out in your marketplace.To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin dive deep into the essential components of starting a private practice and the crucial things every podiatrist should know before embarking on this journey.Here's a quick rundown of what we discuss:1. Business and Financial Planning: You didn't become a podiatrist to run a business, but private practice demands it. We break down the importance of having a robust business plan, understanding basic finance principles, securing the right insurance, and planning for growth.2. Legal and Regulatory Requirements:Keeping up with legal and regulatory changes can be daunting. In this segment, we address crucial legal aspects like credentialing, licensing, health laws, and malpractice insurance.3. Practice Management:Effective practice management is critical for success. We discuss hiring the right staff, implementing efficient processes, patient scheduling, and maintaining top-notch patient care.4. Networking and Referral Relationships:Referrals are a lifeline for private practice. We discuss the importance of networking with other healthcare professionals, nurturing referral relationships, and establishing your practice within the medical community.5. Marketing and Patient Acquisition:Last but certainly not least, we delve into the art of marketing your practice and attracting new patients. From creating a website to leveraging social media, local SEO, and patient testimonials, we explore various marketing strategies that work for private practice.This episode is packed with valuable insights, so whether you're thinking about starting your private practice or you're already running one and looking to improve, this episode is a must-listen.If you find this episode useful, please share it with your colleagues or leave us a review on your favorite podcast app. Your feedback helps us continue to bring you the most relevant and impactful content.To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin build upon the lessons from Episode 70 - "Developing Micro-Pillars," to delve deeper into the indispensable tactic of 'Self Reflective Marketing.'We discuss:Post-Activity Analysis: Each marketing action you take, whether a talk, expo, online ads or otherwise, requires a thorough review. Ask yourself: What worked? What didn't? If you were to do it again, what changes would you make? The answers to these questions form the crux of effective self-reflective marketing.More of What Works, Less of What Doesn’t: This might sound like common sense, but it's a profound principle often ignored. We walk you through the process of identifying the successful elements of your marketing and emphasizing them while simultaneously isolating and eliminating the less effective methods.While this episode continues the conversations started in "Developing Micro-Pillars," it also lays the groundwork for Episode 72: "Finding Black Caviar - Testing & Measuring." The marketing landscape is perpetually shifting, and what drives results today may fall flat tomorrow. Adaptability is key, and our upcoming episode will explore this concept more deeply.Join us in Episode 82: "Self Reflective Marketing," where we share insights to enhance the effectiveness and efficiency of your marketing strategies. We believe that the better your marketing, the healthier your practice.To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into a key topic that podiatrists and clinic owners often wrestle with: search vs. display advertising.The Difference Between Search and Display AdvertisingTo kick things off, we provide a clear understanding of the difference between search and display advertising. We highlight how each can have a powerful impact on the visibility and success of your podiatry clinic, and how to discern which one is right for you.When a Podiatry Clinic Should Use Search AdvertisingWe take a deep dive into the world of search advertising, illustrating its unique advantages for podiatry clinics. We talk about intent-based targeting, discussing how you can reach potential patients who are already actively searching for your services. Additionally, we cover why search advertising generally tends to yield higher conversion rates and the impact of local relevance in search queries.The Limitations of Search AdvertisingHowever, search advertising isn't always the best solution for every situation. We'll discuss some scenarios where the use of search advertising may be limited.When a Podiatry Clinic Should Use Display AdvertisingWe then switch gears to explore the potential of display advertising for your podiatry clinic. Display advertising is a fantastic tool for brand awareness, allowing you to keep your clinic top of mind for potential patients. We explain how it can effectively target specific demographics and how you can use it for remarketing to reach people who have already interacted with your business.Case Studies and ExamplesTo wrap things up, we'll share real-life case studies and examples of podiatry clinics that have successfully utilized both search and display advertising. These practical examples should give you a clear idea of how to implement these strategies in your own practice.To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to this episode of the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin explore the significance of celebrating milestones and implementing traditions in a podiatry practice. They provide insight into how these practices can improve office culture, encourage team building, and even enhance marketing efforts.Key Topics:Celebrating MilestonesExternal Milestones:Celebrating years in practice: Our hosts discuss the importance of recognizing the longevity and success of the business.Welcoming new team members: Acknowledging the growth of your team and the unique skills new members bring to the practice.Opening new locations: Highlighting the expansion of your business and how it allows you to better serve the community.2. Internal Milestones:Staff turnover rates: Recognizing improvements in employee retention.Patient numbers: Celebrating increases in patient numbers, showing growth and trust in your practice.Orthotic numbers: Commemorating the number of custom orthotics prescribed, indicating the delivery of effective solutions to patients.Decreased no-shows and cancellations: Saluting improvements in patient reliability and engagement.Implementing TraditionsCelebrations:Celebrating team and business birthdays: Creating a sense of community and showing appreciation for your team.Hosting an annual Christmas Ham and Egg breakfast: An end-of-year get together to build camaraderie and have a little festive fun.New2. Team Member dinners:Acknowledging new additions to the team and welcoming them into your practice's culture.3. Sporting events:Engaging in local sporting events like the Ironman triathlon to promote team building and community involvement.Our hosts also discuss how these celebrations and traditions can be leveraged in your newsletters and other forms of communication with referrers and the community. They provide practical advice on using these moments to share your practice's story, deepen relationships, and connect with your audience.To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to this episode of the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin reflect on the year so far and conduct a mid-year check-in to assess your progress toward clinical and marketing objectives. We're going deep into the importance of both qualitative and quantitative metrics, sharing strategies on how to track your progress, and offering tips to maintain, adjust, or even overhaul your current strategies if needed.Introduction: Welcoming remarks and overview of the podcast's purpose and what listeners can expect from this episode's topic, the mid-year check-in.Importance of a Mid-Year Check-Up: An in-depth discussion on the significance of a mid-year review in the podiatry field. Highlighting the implications for your practice, patient satisfaction, and overall marketing strategy.Reviewing Clinical Objectives:Qualitative: We dive into methods for evaluating qualitative measures such as patient satisfaction, overall patient experience, and the effectiveness of new treatments or protocols.Quantitative: We'll talk about how to measure progress using hard data, such as the number of new patients, patient recovery rates, and frequency of specific procedures.Assessing Marketing Objectives:Qualitative: Discussing qualitative measures like brand perception, patient testimonials, and the response to marketing campaigns.Quantitative: Analysis of quantitative measures including website traffic, conversion rates, social media engagement, and return on investment (ROI) for marketing initiatives.Making Sense of the Data: How to analyze and interpret your results so far, from setting up data tracking systems to understanding what your data is telling you.Adjusting Your Goals: Advice on what to do if you're not meeting your goals: when to pivot, when to persevere, and how to make smart adjustments to your strategies.Planning for the Next Half of the Year: Tips for making the most of the rest of the year, using the information and insights gained from your mid-year check-in.To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin we're diving into the art of creating an appealing facade for your podiatry clinic. Whether your clinic is in its own building or located within a shopping center or mall, your street appeal is crucial in attracting potential patients.1. Assess Your Clinic's ExteriorWe start by discussing the importance of taking a moment to stand outside your clinic and critically look at what others see. We discuss the value of viewing your business from different angles, considering factors like:The age and condition of your signageThe state of your windows and glass frontageThe cleanliness and accessibility of your entrance, footpath, and surrounding bins2. Look Beyond the EntranceBut the appeal doesn't stop at the door. We discuss how even the interior of your clinic - including carpets, seating, and reception - can affect the perception of potential patients who are just passing by.3. The Law of AttractionThis principle holds that 'like attracts like.' Thus, we discuss the importance of removing any elements that could be repelling potential patients.4. Car ParkingWe also delve into the topic of car parking and its impact on the appeal of your business. We discuss the elements within your control and offer tips for managing those aspects that aren't.5. Competitor EvaluationFinally, we talk about the value of conducting a street appeal evaluation of your competitors. We stress the need to put ego aside and critically ask yourself, as a potential patient, where you would choose to go.Throughout the episode, we'll provide practical tips and action steps to help you improve your clinic's curb/street appeal. Tune in for a deep dive into an often-overlooked aspect of marketing in the field of podiatry.To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing Podcast at https://podiatry.marketing.

Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin we focus on the crucial aspect of selecting the right marketing provider for your podiatry practice. We discuss how to ensure a good fit, the importance of local exclusivity, ownership of website content, the significance of consistent marketing efforts, and the ideal cadence for communication and reporting.Episode Highlights:Ensuring a Good Fit: Explore the importance of provider trials, avoiding long contracts, and the significance of understanding your marketing provider's approach.Local Exclusivity: We discuss the controversial stance of PatientPop on local exclusivity and why this is a critical factor for your clinic's marketing success.Ownership of Website Content: A vital aspect often overlooked is who owns the content on your website. We shed light on why this is crucial and what to look out for in your provider contract.Consistency in Marketing Efforts: Discover why it's essential to have a marketing provider who doesn't just "build it and leave" but is consistent in their efforts to grow your clinic's online presence.Communication and Reporting Cadence: Finally, we delve into the ideal frequency of communication and reporting between you and your marketing provider.Don't miss this episode packed with actionable insights to help you select the most effective marketing provider for your podiatry clinic!To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing Podcast at https://podiatry.marketing.

Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin dive deep into the strategy of crafting compelling, effective blog content without experiencing mental exhaustion. This is a vital skill in digital marketing for any podiatry clinic.Episode Highlights:The Rookie's Mistake: We dissect the common pitfall of rookies trying to write, edit, and perfect their blogs simultaneously and discuss why this approach often leads to exhaustion and less effective content.Spacing Out Your Activities: We outline a five-day plan to break down your writing tasks into manageable parts. This technique encourages creativity while avoiding burnout.Using A Timer: Using a timer not only introduces a sense of urgency but also serves to preserve mental energy. We explain the Pomodoro Technique's 25:5 intervals and its benefits to efficient blog writing.Separate Research and Writing: Researching and writing simultaneously can be draining and counterproductive. We discuss the need for dedicated research time blocks and how to store your research ideas effectively, using tools like Evernote.Final Tips: We wrap up the episode with additional advice for writing your blogs, including the importance of focusing your content on your ideal patient and crafting compelling calls to action (CTAs).Don't miss this insightful episode filled with valuable tips on how to write blogs easily and effectively!Relevant Links:EvernotePomodoro TechniqueTo learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing Podcast at https://podiatry.marketing.

Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into the significance of local visibility for your podiatry clinic and how it can elevate your marketing strategy. We'll provide actionable tips and strategies to increase your clinic's local visibility, attract potential patients, and build relationships within your community.Key Points:Optimize Your Website for Local Search:Enhancing your website for local search is crucial. Make sure to incorporate your clinic's location and pertinent keywords throughout your site. Creating a Google Business Profile can significantly aid your local visibility; ensure it's updated with precise information about your clinic, services, and location.Encourage Online Reviews:Online reviews can significantly influence potential patients' decision-making. Encourage your patients to leave positive reviews on platforms like your Google My Business page, Yelp, and other review sites. Importantly, respond to all reviews—both positive and negative—to show that you genuinely care about your patients' experiences.Participate in Local Events:Engaging in local health fairs, community events and sponsoring local sports teams can help elevate awareness about your clinic within your community. It also presents opportunities to build relationships with potential patients.Partner with Other Local Businesses:Collaboration can be a powerful marketing strategy. Partner with local businesses, such as gyms, nutrition stores, or wellness centers, and offer joint promotions or discounts. This not only increases your visibility but also establishes a network of local businesses supporting each other.Leverage Local Search Ads:Use local search ads, such as Google Ads or Facebook Ads, to target potential patients in your area. This can be a highly effective way to reach individuals who are actively searching for podiatry services in your locality.Offer Free Educational Opportunities:Free educational resources such as seminars or workshops can benefit the community and position your clinic as a trusted source of information. It's a great way to show your commitment to community health while raising your clinic's profile.Remember, effective local marketing is about being a visible and active part of your community. Don't miss this episode packed with practical tips to elevate your podiatry clinic's local visibility.To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing Podcast at https://podiatry.marketing.

Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin tackle an all-too-real scenario: a new, highly-skilled podiatrist opening a practice right across the street from you. They're not just in your neighborhood; they're right there, with a unique service offering and a large marketing budget.What We Covered:Professional Referrers: We discuss how to handle these situations, from gentle reminders to using tools like LOOM and Braintoss. We also touch on the 'Be Our Guest Book' strategy.Non-Professional Referrers: We emphasize the importance of proactive engagement, encouraging you to get off your butt and foster relationships.Street Appeal: Make your clinic visually appealing. Check your signage, and remember that first impressions count.Update Website: This is your digital storefront. Offer free information, leverage search platforms, and consider adding a media page.Community Engagement: Participating in community events or initiatives can help increase visibility and reputation.Your Niche: It’s essential to know and capitalize on your unique niche in the market.Touch Base with Patients: We cover strategies for reactivation, utilizing emails/newsletters, and increasing touch points with your patients.Introduce Yourself: It may be helpful to meet the competition. We discuss conducting a recon mission and how it might put your mind at ease.Reflect on Your Own Practice: This is an opportunity for self-evaluation and improvement.Know Your Ideal Patient: Tailor your communication to them, such as writing blogs that speak directly to their needs and experiences.Retrain Your Team: Ensure everyone is on the same page when greeting patients and answering the phone.Update Uniforms/Brand: Consistent branding is key to a professional appearance.Merchandise/Welcome Packs: These can create a positive impression and reinforce your brand.In this episode, we provide a comprehensive guide to rising above the competition, strengthening your practice, and maintaining a robust patient base. Tune in to learn how to turn a challenging situation into an opportunity for growth and improvement.To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing Podcast at https://podiatry.marketing.

Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into an important topic that might seem a bit intimidating at first - Negative Online Reviews.What We Covered:The reality of negative reviews: It's crucial to understand that every practice experiences a bad review occasionally. It's a normal part of running a podiatry clinic, and not a reflection of your practice's overall quality or dedication.Response over reaction: The critical aspect isn't the negative review itself, but how you respond to it. Your reaction can set the tone for how the situation develops and can impact the perception of potential patients who come across the review.Step 1 - Initial reaction: Before reacting, it's essential to take a deep breath and evaluate whether the review is from an actual patient. Although fake reviews are rare for podiatry clinics, they do happen, and identifying them early can save a lot of unnecessary stress and response.Step 2 - Offline resolution: If possible, make an attempt to settle the issue offline. Direct communication with the reviewer can often lead to a better understanding of their concerns and potentially to a resolution that satisfies both parties.Step 3 - Public response: When responding publicly, maintain a non-emotional, professional tone. Ensure that your response is HIPAA compliant, respecting the privacy and rights of the patient at all times.This episode is filled with practical advice and strategies to manage and respond to negative reviews effectively. Remember, it's not about the negative review itself, but how you handle it that matters.Listen in to equip yourself with the tools you need to turn a potentially damaging situation into an opportunity for demonstrating professionalism and dedication to patient satisfaction.To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing Podcast at https://podiatry.marketing.

In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM, and Tyson E. Franklin dive into the importance of constantly evaluating and adapting your marketing strategies to ensure continuous growth for your podiatry practice. Drawing inspiration from the success stories of Australian racehorses Black Caviar and Winx, this episode emphasizes the need for ongoing testing, measuring, and adjusting in your marketing efforts.Join Jim and Tyson as they discuss key lessons from EP 70, where they explored the concept of developing micro-pillars and sticking to what works while eliminating what doesn't. In this episode, they elaborate on the following crucial points:Understanding that what works today may not work tomorrow and the importance of adapting to changes in the market.Emphasizing the need for testing and measuring to identify your Black Caviar Ads or marketing activities that deliver the best results.Looking at your numbers and not being influenced by how often the phone rings, as it may not be a true reflection of marketing success.The importance of making only one change at a time to accurately measure the impact of each adjustment.Encouraging creativity in marketing strategies but not changing them simply because you're bored – instead, finding a balance between innovation and consistency.Tune in to this insightful episode as Jim and Tyson share valuable tips and strategies to optimize your podiatry clinic's marketing efforts. Learn how to be both creative and consistent, just like the great racehorse trainers who know when to rest their champions and when to push them for another win.To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing Podcast at https://podiatry.marketing.

In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM, and Tyson E. Franklin explore the importance of finding the intersection of your skills and experience to achieve professional satisfaction and grow your ideal podiatry practice. Learn how to identify your unique value proposition and leverage it to unlock new opportunities for success in your field.Join Jim and Tyson as they discuss the following essential steps to help you navigate this journey:Assessing your skills: Understanding your strengths, areas of expertise, and tasks you excel at to build a strong foundation for your career.Evaluating your experience: Reflecting on your past job experiences, projects, and other work-related activities to gain a deeper understanding of your professional journey.Identifying common themes: Discovering the overlap between your skills and experience to pinpoint your unique value proposition and professional offerings.Focusing on roles that align with your skills and experience: Targeting job opportunities and projects that resonate with your expertise and interests to maximize professional satisfaction and growth.Throughout the episode, Jim and Tyson share valuable insights, practical tips, and real-life examples from successful podiatrists who have embraced the power of their skills and experience to build thriving practices. Don't miss this chance to elevate your podiatry practice and find professional fulfillment by harnessing the intersection of your skills and experience!To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing Podcast at https://podiatry.marketing.

In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM, and Tyson E. Franklin ddelve into the intricacies of developing "micro-pillars" within the six pillars of marketing for your podiatry clinic. Discover how focusing on these micro-pillars can unlock your clinic's full potential and lead to exponential growth.Join Jim and Tyson as they explore each of the six pillars – Professional Referrals, Non-Professional Referrals, Internal, External, Verbal, and Online – and share practical strategies for honing micro-pillars within each. Learn from their real-world experiences and success stories, as they provide valuable tips on how to implement these micro-pillars effectively in your clinic's marketing efforts.Tune in to this empowering episode to elevate your podiatry clinic's marketing approach by mastering the art of micro-pillars. Don't miss this opportunity to transform your practice's growth trajectory with the expert guidance of Jim and Tyson!To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing. 

 In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM, and Tyson E. Franklin discuss the pitfalls of writing irrelevant blogs as a marketing strategy for your podiatry clinic. They reveal why being stuck on the blogging hamster wheel is a waste of time, and how it can even hurt your clinic's growth.Jim and Tyson dive deep into the importance of understanding your target audience and sharing valuable insights on how to create content that resonates with potential patients. They explore alternative marketing strategies, such as leveraging targeted Google Search Ads, treatment/diagnosis pages on your website, and building local partnerships, which can effectively boost your clinic's visibility and credibility.Tune in to learn how to make the most of your marketing efforts and truly connect with patients in your local area.To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing. 

In this episode of Podiatry Marketing, we discuss the importance of targeted marketing and why trying to please everyone can lead to a boring practice. Learn how to identify your ideal patient and create marketing messages that resonate with them, while repelling patients who may not be the best fit for your practice.Show Notes:Attracting the right patients while repelling others respectfully:Understand that marketing is about connecting with specific patients, not everyone.Be respectful in your approach, even when repelling patients who are not the best fit.The compromise of trying to please everyone:Recognize that attempting to satisfy everyone dilutes your marketing message.Compromising on your target audience can lead to boredom and a less fulfilling practice.The impact of a boring practice:A dull practice can make it difficult to attract and retain team members.Understand that excitement and passion are contagious and can help grow your practice.Identifying your ideal patient:As a solo practitioner, consider the limited number of patients you can see each day.Think carefully about the type of patients you want to work with and create a profile of your ideal patient.Crafting your marketing around your ideal patient:Use language and messaging in your marketing that speaks directly to your target audience.Develop marketing materials that resonate with your ideal patient and repel those who may not be a good fit.Embrace the idea that not every patient is right for your practice, and focus your marketing efforts on attracting your ideal patients. By doing so, you'll create a more engaging and fulfilling practice that both you and your team members will enjoy.To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing. 

In this episode of Podiatry Marketing, Jim McDannald, DPM and Tyson E. Franklin dive into marketing strategies for direct care practices, with a focus on how to differentiate your practice from others, build valuable connections, and grow your patient base. Tune in to learn how to take advantage of digital marketing tools, improve your online presence, and strengthen your community presence through events and collaborations.Highlighting how your direct care practice differs from others:Be confident in your ability to communicate the unique aspects of your practice.Practice with others, engage on LinkedIn, and join online groups to refine your messaging and build connections.Networking with local businesses:Build relationships with other local businesses in your community.Offer to cross-promote each other's services to reach a wider audience.Utilizing digital marketing to promote your practice:Take advantage of digital marketing tools like social media, email marketing, and online advertising.Connect with potential patients and engage with them in meaningful ways.Investing in search engine optimization (SEO):Optimize your website to improve visibility in search engine results.Attract more patients by making it easier for them to find your practice online.Hosting events to educate the community:Organize events such as health fairs and seminars to showcase your practice and services.Use these events as opportunities to educate the community about podiatry and build trust with potential patients.Successfully marketing a direct care practice requires a combination of strategies to differentiate yourself, connect with patients, and grow your practice. By implementing these tips, you can increase your visibility and attract new patients to your podiatry practice.To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing. 

In this episode of the Podiatry Marketing podcast, we dive into the importance of hiring a Patient & Community Relations Manager (PCRM) for your podiatry practice. We'll discuss the crucial role this individual plays in enhancing patient experience, fostering community engagement, and driving practice growth. Moreover, we emphasize the significance of finding an outgoing and trustworthy person for this position and share insights on how to identify and hire the right candidate.To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing. 

Welcome to another exciting episode of the Podiatry Marketing podcast! In today's episode, your hosts, Jim McDannald, DPM, and Tyson Franklin, explore the often-misunderstood topic of marketing within the podiatry profession. They tackle the question: "Is marketing a dirty word, or is it essential for building a thriving practice?"Throughout the episode, Jim and Tyson discuss:The role of marketing in growing and sustaining a successful podiatry practiceCommon misconceptions and myths about marketing in the healthcare industryThe ethical implications of marketing in podiatry and how to maintain a patient-centric approachDon't miss this insightful discussion that challenges the stigma surrounding marketing in the podiatry profession and highlights the importance of embracing marketing strategies for the long-term success of your practice.To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing. 

Did you know that incomplete tasks can create a sense of curiosity and anxiety in our brains? This phenomenon, known as the Zeigarnik Effect, has important implications for podiatry marketing.This week Tyson and I discuss some practice ways of incorporating the Zeigarnik Effect to the benefit of your patients.By using the open loop technique in your copywriting, you can create a sense of curiosity and anticipation in your patients. For example, when giving instructions, you could share 5 ways to do something but only give them two, promising to share the rest later. Similarly, in blog articles, you could share 10 ways to do something but only share five in part one.By leaving these loops open, you create a sense of intrigue and anticipation, which can keep patients engaged with your content and coming back for more. So the next time you're creating content, consider using the open loop technique to create a powerful marketing tool that can keep your patients engaged and interested in your services.To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

In this episode of Podiatry Marketing, Jim and Tyson discuss why building trust is essential for podiatrists to grow their practices. Here are some ways a podiatrist can build trust:Provide excellent care: One of the most important ways to build trust with patients is by providing excellent care. This means taking the time to listen to patients' concerns, providing a thorough examination, and developing a personalized treatment plan that addresses their specific needs.Establish rapport: Building rapport with patients is essential in building trust. Podiatrists should strive to make a connection with patients by showing empathy, understanding, and genuine interest in their well-being.Communication: Effective communication is vital to building trust with patients. Podiatrists should communicate clearly and in terms that patients can understand, avoiding technical jargon. Podiatrists should also encourage patients to ask questions and address any concerns they may have.Maintain a professional demeanor: Podiatrists should maintain a professional demeanor at all times, demonstrating their expertise and knowledge in their field. This includes dressing appropriately, being punctual, and treating patients with respect and courtesy.Provide patient education: Providing patients with education about their condition, treatment options, and preventative measures can help build trust. By helping patients understand their care, they will feel more in control and confident in the treatment process.Follow-up: Following up with patients after appointments can help build trust and show patients that their care is a priority. Podiatrists should check in on patients to see how they are progressing and address any concerns they may have.Overall, building trust takes time and effort. By providing excellent care, establishing rapport, communicating effectively, maintaining a professional demeanor, providing patient education, and following up, podiatrists can build trust with their patients and grow their practice.To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

In this episode of Podiatry Marketing, Tyson and Jim discuss why focusing on becoming the best at a few skills is better than trying to do everything at an average level.A podiatrist becoming a jack of all trades, or someone with a broad range of skills and knowledge across different areas can have some downsides. Here are a few potential drawbacks:Lack of specialization: A podiatrist who becomes a jack of all trades may have a broad range of skills, but they may not be an expert in any one area of podiatry. This can make it challenging to attract patients who are seeking a specialist in a specific area of foot or ankle care.Burnout: Trying to keep up with a broad range of skills and interests can be overwhelming and lead to burnout. A podiatrist may feel pressure to stay on top of all the latest trends and developments in many fields, which can be exhausting.Time management: Trying to keep up with a broad range of skills and interests can take a significant amount of time and resources. This can make it difficult to manage a busy practice and still provide high-quality care to patients.Lack of differentiation: You may appear to patients as very similar to every other foot and ankle care provider. Those who set themselves apart can receive the recognition they deserve for their skills and contributions.Diluted focus: Having a broad range of skills and interests can make it difficult to stay focused on long-term goals or projects. You may find yourself constantly switching between tasks and projects, which can make it hard to achieve significant progress in any one area.Overall, being a jack of all trades can be beneficial in some ways, but it's essential to balance your broad range of skills with a deep understanding of the specific areas of podiatry. Specializing in a few areas while maintaining a broad range of knowledge and skills can help you provide the best patient care.To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

Marketing a podiatry clinic is changing significantly due to mobile phones, as more and more people are using their smartphones to search for healthcare services. Here are a few ways in which mobile phones are affecting podiatry clinic marketing:Mobile-friendly websites: With the majority of online searches now taking place on mobile devices, it's essential for podiatry clinics to have a website that is optimized for mobile viewing. This means that the website should load quickly, be easy to navigate, and have a responsive design that adjusts to fit the size of the user's screen.Local search optimization: Many people use their mobile phones to search for healthcare services while they are on the go. Podiatry clinics can take advantage of this trend by optimizing their website for local search. This includes using location-based keywords, claiming their Google My Business listing, and encouraging patients to leave reviews.Mobile advertising: With the rise of social media and other mobile apps, there are now many opportunities for podiatry clinics to advertise directly to mobile phone users. This can include running social media ads, using mobile search ads, or creating mobile-specific landing pages for specific campaigns.Appointment scheduling: Many podiatry clinics are now using mobile apps or SMS messaging to allow patients to schedule appointments directly from their smartphones. This can be a convenient and efficient way to attract new patients and retain existing ones.Patient communication: Mobile phones also provide new ways for podiatry clinics to communicate with their patients. This can include sending appointment reminders, follow-up messages, or even educational materials about foot health directly to patients' mobile devices.Overall, marketing a podiatry clinic is changing rapidly due to mobile phones, and it's essential for clinics to stay up-to-date with the latest trends and technologies to stay competitive in the market.To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

Podiatry clinics may have to let certain patients go in order to make room for more ideal patients, who are likely to have better outcomes and comply with treatment plans. This can be a difficult but necessary step to improve the quality of care, reduce stress and burnout among staff, and create a more positive work environment.Here are some of the benefits of letting certain patients go:Improving the quality of care provided to patientsReducing stress and burnout among staffCreating a more positive work environmentImproving patient satisfactionGrowing the practice through positive referralsImproving the clinic's financial stabilityImproving efficiency and reducing workload for staffTo learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

Investing in solutions refers to a mindset that focuses on buying products or services that offer a long-term, sustainable benefit. The goal is to address a specific problem or meet a particular need in a comprehensive and efficient way. This approach involves making consistent investments with the expectation of realizing returns over time.On the other hand, paying for services refers to a mindset that prioritizes immediate satisfaction of needs or wants. The focus is on obtaining a specific service or product without considering the long-term benefits or drawbacks. This approach involves paying for services or products on an ongoing basis, without expecting a return on investment.The main difference between the two approaches is the focus on long-term benefits versus immediate satisfaction. Investing in solutions is a proactive approach that aims to address root causes and create lasting change, while paying for services is a reactive approach that focuses on addressing immediate needs without consideration for future benefits or consequences.To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

Micro-storytelling is a technique of using short, concise stories to convey a message or make a point. This technique can be used in various contexts, including in healthcare communication. Clinics can benefit from using micro-storytelling in several ways:Enhancing patient engagement: By sharing real-life stories of patients who have undergone similar treatments or procedures, clinics can help patients understand the potential benefits and risks of a particular treatment. This can help increase patient engagement and participation in their own care.Improving patient understanding: Microstories can help simplify complex medical information and make it more relatable and understandable for patients. This can help improve patient understanding of their condition and the treatment options available to them.Building trust and empathy: By sharing stories of how other patients have successfully navigated their healthcare journey, clinics can help build trust and empathy with patients. This can help create a more positive and supportive healthcare experience for patients.Encouraging healthy behaviors: Microstories can also be used to share examples of healthy behaviors, such as following medication regimens or engaging in regular exercise, which can help encourage patients to adopt these behaviors themselves.Personalizing the care: By sharing stories of individual patients, clinics can make their care more personalized and targeted to specific patient needs and preferences.In summary, Micro-storytelling can be an effective technique for clinics to use when communicating with patients. By using short, relatable stories, clinics can help increase patient engagement, improve patient understanding, build trust and empathy, and encourage healthy behaviors. This can lead to better patient outcomes and a more positive healthcare experience overall.To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

Is ChatGPT a lot of hype or are there some practical uses for you, your clinic, and our profession?Here are some potential ways to implement ChatGPT into your practice:ChatGPT can assist in automating repetitive tasks such as scheduling appointments, answering frequently asked questions, and providing patient information.With the ability to understand natural language, ChatGPT can provide personalized responses and improve the overall patient experience.ChatGPT can also assist in managing patient records and providing relevant medical information to the podiatrist, allowing for more efficient and accurate diagnosis and treatment.By integrating ChatGPT into the clinic's workflow, the podiatrist can focus on providing high-quality patient care, while ChatGPT handles administrative tasks.In addition, the use of ChatGPT can also help to reduce the workload of staff and increase the overall efficiency of the clinic.To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

Sharing the unique story of your podiatry practice can help to build trust and differentiate you from other local providers. A unique story can help to establish your practice as a trusted and reliable source of care in the community.There are several ways that creating a unique story can build trust and make your offering more valuable:Personalization: By sharing your personal story and the experiences that led you to become a podiatrist, you can create a more personal connection with potential patients. This can help to build trust and make your practice feel more approachable.Differentiation: By highlighting what makes your practice unique, you can differentiate yourself from competitors and make your offering more valuable to potential patients. For example, if you offer a specific type of treatment or have a particular area of expertise, sharing this information can help to set your practice apart.Humanization: Sharing your unique story can also help to humanize your practice and make it feel more relatable to potential patients. This can help to build trust and make your practice feel more welcoming and approachable.Sharing the unique story of your podiatry practice can help to build trust and make your offering more valuable by differentiating you from competitors and creating a more personal and human connections with potential patients.To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing