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Business
Rachael Botfield
This podcast is for female business owners and solopreneurs who are looking to start a podcast to add to your already awesome offering.
I’ll give you helpful advice that you can take away and use in your podcasting journey.
As well as sharing solo episodes that will give you the kick start you need, I’ll be joined by women who have a podcast for their business as well as experts who will offer insights, tips and advice to move your podcast forward.
How To Repurpose Your Podcast
In this episode, I talk about how to repurpose your podcast. Turn it into a blog. Transcribe the episode and tweak it into long-form content. You can put this on your website and share it on social. Include a backlink to it in your podcast show notes. [1.09 min] Pull out quotes, and sound/video snippets to use in social media. [1.26 min] Create blogs and/or social media posts from specific parts of your episodes. Can you break down the topics and then expand in more detail. [1.51 min]If you recorded a solo episode, do a live chat with someone who knows about that subject for more detail. (which can then itself be repurposed!!) [2.40 min] If you have any questions or would like some help with your podcast, book a podcast enquiry call. Can I ask a favour? If you enjoyed the episode, I'd love it if you could leave me a review.You can leave one hereThanks so much! I'd love to connect with you on social! You can find me on:LinkedIn | Website Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas! Need some extra support? Book a 90-minute Podcast Strategy Session Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!
04:2729/06/2022
Intros and Outros for your episodes
In this episode, I talk about Intros and Outros. What they are and what's best to include. Intro : [1.35 min]Introduce yourself and the podcast What it's aboutWho's it forOutro: [1.45 min] Thanks for listeningCTA (what do you want them to do now? Follow you on IG, go to a Facebook group?)Ask them to like and subscribeReference your show notes for the links etc.You can pre-record them like me or include them each week in your show if you want to reference something different each week.Timewise - Keep it to 30 secs/1 min. Not too long.Music - choose some music that you like!If you have any questions or would like some help with your podcast, book a podcast enquiry call. Can I ask a favour? If you enjoyed the episode, I'd love it if you could leave me a review.You can leave one hereThanks so much! I'd love to connect with you on social! You can find me on:LinkedIn | Website Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas! Need some extra support? Book a 90-minute Podcast Strategy Session Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!
05:1122/06/2022
Podcast Insights from Lorna Taylor | Tales from the Gram
This week I welcome Lorna Taylor onto the show! Teacher turned content creator, now Lorna teaches content creation to business owners who want more people to know about them and their business on Instagram. We talk about how Lorna felt that podcasting was going to be a good fit for her. [3.50 min] Planning episodes that would resonate with her audience. [7.03 min] Engaging with your listeners. [10.03 min] Podcast Goals. [12.07 min] How she handled the tech. [12.45 min] Importance of setting a launch date. [15.34 min] Scheduling and batching episodes. [16.29 min] Editing the episodes. [18.32 min] Promotion of podcast. [23.16 min] Lorna's Podcast advice! [27.13 min] -----Guest DetailsLorna Taylor @Lorna.and.the.gram on Instagram Lorna's Website If you have any questions or would like some help with your podcast, book a podcast enquiry call. Can I ask a favour? If you enjoyed the episode, I'd love it if you could leave me a review.You can leave one hereThanks so much! I'd love to connect with you on social! You can find me on:LinkedIn | Website Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas! Need some extra support? Book a 90-minute Podcast Strategy Session Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!
35:1215/06/2022
Show Notes - Why you need them
The importance of show notes and what information to include in them. Why are they important? What should you include? Overview of episode [1.54 min]List of topics and Timestamps [2.03 min] Links to resources [2.13 min] Guest Info [2.52 min]CTA [2.59 min] Review Link [3.16 min] Top Tip - create a template to use to make it easy! If you have any questions or would like some help with your podcast, book a podcast enquiry call. Can I ask a favour? If you enjoyed the episode, I'd love it if you could leave me a review.You can leave one hereThanks so much! I'd love to connect with you on social! You can find me on:LinkedIn | Website Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas! Need some extra support? Book a 90-minute Podcast Strategy Session Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!
05:3008/06/2022
Diving into Audiograms
In this week's episode, I'm diving into Audiograms! Why you should use them to promote your podcast [1.04 min] My favourite app is to make them [1.37 min]And why it's my favourite! [1.47 min] Other platforms available [5.25 min] Useful LinksHeadliner | Features - My favourite Audiogram maker!Canva | Affiliate Link - Full disclosure I will get a kickback if you use this link, but I only recommend products I have tried and stand by. Canva | Features Wavve.co | Pricing Nicky Pasquier | Add Text To Video in Canva | NEW Video Editor 🔥 - Nicky Pasquier is a Canva Expert! If you use Canva, I'd recommend you check out her YouTube channel for all her guides and tips to using Canva! Headliner | Affiliate Link - Full disclosure I get a kickback if you use this link, but I only recommend what I use and stand by.
I'll get 2 weeks free and you'll get 2 free weeks of Pro to try it out.
Get 1 week per friend
You get a free week of Pro for each friend who joins.
Have you made an audiogram yet? I'd love to hear about your experience. If you have any questions or would like some help with your podcast, book a podcast enquiry call. Can I ask a favour? If you enjoyed the episode, I'd love it if you could leave me a review.You can leave one hereThanks so much! I'd love to connect with you on social! You can find me on:LinkedIn | Website Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas! Need some extra support? Book a 90-minute Podcast Strategy Session Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!
08:1101/06/2022
How Will I Promote My Podcast?
In this week's episode, I'll be talking about the tools you can use to promote your podcast. Those tools are:Social Media [1.02 min] Website [5.49 min]Email Marketing [7.44 min]Email Footer [8.31 min]Useful LinksHeadliner | Features - My favourite Audiogram maker!Canva | Affiliate Link - Full disclosure I will get a kickback if you use this link, but I only recommend products I have tried and stand by. Canva | Features Linktree | All your links in one place - This is really great for Instagram. Go check mine out!Headliner | Affiliate Link - Full disclosure I get a kickback if you use this link, but I only recommend what I use and stand by.
I'll get 2 weeks free and you'll get 2 free weeks of Pro to try it out.
Get 1 week per friend
You get a free week of Pro for each friend who joins.
If you have any questions or you'd like to share your experience with promoting your podcast then please get in touch, I'd love to hear from you! If you have any questions or would like some help with your podcast, book a podcast enquiry call. Can I ask a favour? If you enjoyed the episode, I'd love it if you could leave me a review.You can leave one hereThanks so much! I'd love to connect with you on social! You can find me on:LinkedIn | Website Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas! Need some extra support? Book a 90-minute Podcast Strategy Session Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!
10:2125/05/2022
Podcast Insights with Helen Calvert
In this week's episode, I talk to Helen Calvert, host of The No Bullsh*t Guide to a Happier Life. We discuss: Why Helen decided to make a podcast [2.15 min]How she moved forward in the planning stages [3.40 min]Making the time to record [5.43 min]Target Audience [7.16 min]Podcast Goals [9.27 min]Deciding on the format of the episodes [12.55 min]Marketing and promoting [22.54 min]Reviews [27.44 min]Helen's Top piece of advice [30.57 min]-----About My Guest: Helen is a MOE Foundation Certified Coach and heads up business support agency Clear Day. Helen has twenty years of experience in admin and organisation, and also knows well the personal challenges of anxiety, family health problems and just trying to get it all done! She is a life coach to business owners and specialises in helping women to find their confidence, reach their goals and squeeze every last drop of enjoyment out of life.Helen hosts the podcast The No Bullsh*t Guide To A Happier Life – quick but not necessarilyeasy tips to get everything you want out of your business and your life.You can connect with Helen on LinkedIn or find out more on her website If you have any questions or would like some help with your podcast, book a podcast enquiry call. Can I ask a favour? If you enjoyed the episode, I'd love it if you could leave me a review.You can leave one hereThanks so much! I'd love to connect with you on social! You can find me on:LinkedIn | Website Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas! Need some extra support? Book a 90-minute Podcast Strategy Session Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!
33:0718/05/2022
How Will I Publish My Podcast?
In this episode, I talk about how to publish your podcast and the distribution of your podcast to hosts like Spotify, Google Podcasts and Apple Podcasts. You'll need to consider: The type of platform you'll use [1.06 min] Why I Chose Captivate [3.44 min]How to Distribute your podcast [7.00 min]Take a look at the different platforms I've talked about and consider what might work best for you. Useful LinksLibsyn | Plans & Pricing Captivate | Affiliate Link - Full disclosure I will get a kickback if you use this link, but I only recommend products I have tried and stand by. Anchor - Hosting platform for podcasts. Totally free.
You can record, edit and publish your episodes all in one place. Alitu - A platform where you can record, edit and publish your podcast all in one place. Buzzsprout PricingCaptivate.fm If you have any questions about any of the information in this episode or if you'd like to share your experience with one of these platforms, I would love to hear from you.If you have any questions or would like some help with your podcast, book a podcast enquiry call. Can I ask a favour? If you enjoyed the episode, I'd love it if you could leave me a review.You can leave one hereThanks so much! I'd love to connect with you on social! You can find me on:LinkedIn | Website Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas! Need some extra support? Book a 90-minute Podcast Strategy Session Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!
11:3311/05/2022
How Will I Edit My Podcast?
In this week's episode, I talk about editing your podcast episode. What you might want to edit [1.11]Audio quality [2.13]What's most important is that you have your podcast sounding as good as possible so that the listener experience is enhanced and your content is presented in the best possible way. If you have any questions or would like some help with your podcast, book a podcast enquiry call. Can I ask a favour? If you enjoyed the episode, I'd love it if you could leave me a review.You can leave one hereThanks so much! I'd love to connect with you on social! You can find me on:LinkedIn | Website Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas! Need some extra support? Book a 90-minute Podcast Strategy Session Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!
05:3703/05/2022
How Will I Record My Podcast Episodes?
In this week's episode, I'll talk about how you can record your podcast. I'll talk about platforms like: Audacity [1.06]Garageband[1.33]Zoom[1.47]Anchor [2.29]Alitu [3.05] [9.03]Zencastr [4.16] Riverside.fm [7.07] Squadcast [8.33] Useful LinksAnchor - Hosting platform for podcasts. Totally free.
You can record, edit and publish your episodes all in one place. Riverside.fm | Demo - This video will give you a good idea what the platform can do. Alitu - A platform where you can record, edit and publish your podcast all in one place. Zencastr - On line recording platform for Podcasts. Riverside.fmSquadcast - Another option for remote recording
If you have any questions about any of the information in this episode or if you'd like to share your experience with one of these platforms, I would love to hear from you. If you have any questions or would like some help with your podcast, book a podcast enquiry call. Can I ask a favour? If you enjoyed the episode, I'd love it if you could leave me a review.You can leave one hereThanks so much! I'd love to connect with you on social! You can find me on:LinkedIn | Website Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas! Need some extra support? Book a 90-minute Podcast Strategy Session Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!
11:0926/04/2022
Podcast Insights with Hannah McCormick and Nicole Hiller
In this week's episode, I chat with Hannah & Nicole from Showing Up Solo. We discuss: Why they decided to do a podcast [2.50] Their Ideal Client [4.58] Target Audience [9.36]How the podcast has helped their business [10.35]Format of their episodes [15.53]Planning & batching [19.05] Marketing & promotion [21.24]Repurposing [23.10]Bringing on a Podcast Manager [26.56] Tips & Advice [29.18]-----About My Guests: Just because you’re a solopreneur, doesn’t mean you’re on your own!Showing Up Solo is your guide to marketing your service-based business usingonline marketing tools like social media and email campaigns.Let’s face it, starting your own business is overwhelming!Then add in learning how to market your business online.We’ve been there, learning the ins and outs of online marketing. This is aseries filled with everything we wish we knew when we started out as serviceproviders.We’re both service providers, online business owners and moms! Together we makea dream team for our clients and now we’re sharing that expertise with you!Combining design skills with word-play, Hannah brings creative thinking to solving allyour marketing problems.Nicole lends her expertise in course creation and marketing to help therapists and coacheslaunch their online courses with ease.Showing Up Solo | Website | Podcast | YouTube | Instagram | LinkedInHannah McCormick | HM Virtual Assistance | Instagram | LinkedIn Nicole Hiller | Nicole Hiller VA | Instagram | LinkedIn If you have any questions or would like some help with your podcast, book a podcast enquiry call. Can I ask a favour? If you enjoyed the episode, I'd love it if you could leave me a review.You can leave one hereThanks so much! I'd love to connect with you on social! You can find me on:LinkedIn | Website Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas! Need some extra support? Book a 90-minute Podcast Strategy Session Struggling with your podcast promotion? Grab my <a...
33:1219/04/2022
How Do I Plan My Podcast?
In this episode, I talk about how you can plan your podcast. Covering: Decide on the type of episodes you'll do [1.02]Specific episode content [2.50] Blocking out your time and batching [4.42] Booking guests [6.40]Deciding on equipment [9.20]Hosting Platform [9.52]Cover Art / Branding [10.34]Marketing your podcast [11.05]Resources mentioned in this episode: 5 Things you need to do before you start your podcast episode [1.02] Appointment Scheduler - Calendly [7.56]Design Tool - Canva [10.54]Image Requirements [10.41] ✅Square Image ✅3000 x 3000 pixels ✅ Resolution of 72 dpi ✅ PNG or JPEG file types ✅ Colorspace RGBOtter.ai [12.23]Asana [12.51]Trello [12.51]Full Disclosure - with affiliate links I do get a small benefit if you use them but I only recommend products/services that I have used and like 😊If you have any questions or would like some help with your podcast, book a podcast enquiry call. Can I ask a favour? If you enjoyed the episode, I'd love it if you could leave me a review.You can leave one hereThanks so much! I'd love to connect with you on social! You can find me on:LinkedIn | Website Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas! Need some extra support? Book a 90-minute Podcast Strategy Session Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!
13:5612/04/2022
What Type of Podcast Episode Should I do?
In this episode, I talk about podcast episodes and how to decide the following details: Length of episode [1.10]Style of episode [4.22]Frequency of episodes [6.07]Script vs unscripted [7.43] Resources mentioned in this episode: Michelle DeNio - Strategy in Small Doses [1.50]Stats on listener habits - I can't find the specific article I want but this article has some pretty interesting stats to share [3.12] [4.04]Tamsin and Gillian Episode [4.46] [6.44]Hannah and Nicole Episode [4.50]The Virtually Inspiring Podcast [5.02] If you have any questions or would like some help with your podcast, book a podcast enquiry call. Can I ask a favour? If you enjoyed the episode, I'd love it if you could leave me a review.You can leave one hereThanks so much! I'd love to connect with you on social! You can find me on:LinkedIn | Website Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas! Need some extra support? Book a 90-minute Podcast Strategy Session Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!
09:5505/04/2022
Busting Myths about Expensive Equipment & Software For Your Podcast
In this episode, I bust myths around the need for expensive equipment and software for your podcast. I cover:Headphones & Microphones [1.26] How to get great sounding audio at home []Online Studios / Zoom [4.15]Audacity [7.41]Hosting platforms like Anchor [8.29] and Captivate [10.34] Resources mentioned in this episode: The first microphone I used [2.13]Bigfoot Mic by Beringer [2.51]Blue Yeti Mic [3.34] Riverside.FM [5.26] Oops, made a mistake! I didn't post about it but if you download my free guide, the settings are in there [6.28]Audacity 3.1 Updates [7.45] Audacity for Solo Episodes [8.24] Article about Anchor [9.49] Affiliate link for Captivate [10.33] Full Disclosure - with affiliate links I do get a small benefit if you use them but I only recommend products/services that I have used and like 😊If you have any questions or would like some help with your podcast, book a podcast enquiry call. Can I ask a favour? If you enjoyed the episode, I'd love it if you could leave me a review.You can leave one hereThanks so much! I'd love to connect with you on social! You can find me on:LinkedIn | Website Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas! Need some extra...
12:4229/03/2022
Podcast Insights with Tamsin Broster and Gillian McCollum
In this week's episode, I talk to Tamsin Broster and Gillian McCollum from The Anit-Diet Club Podcast. We talk about: How they came up with the idea for the podcast [2.47]How they determined who it was for [5.06]Planning the topics [8.55]Deciding on the episode format [11.38] [16.32]Marketing for social media [18.49]The Tech [24.01] -----Top Tips: Don't worry about what your voice sounds like! [30.47] Don't be afraid of reaching out to people to be guests on your show [30.56] Don't let the tech trip you up [32.00] -----About My Guests: Gillian and Tamsin, are both anti-diet coaches on a mission to disrupt diet culture and help support those who are looking to heal their relationship with food and their body.They chat candidly on topics such as body and size acceptance, intuitive eating, rejecting diet culture, weight-neutral self-care and dismantling anti-fat bias. They recount many of their own experiences along with common themes explored in their coaching practices all through an anti-diet, health at every size lens.You can find The Anti-Diet Podcast here | Follow them on InstagramTamsin Broster | Website | Instagram | Facebook Gillian McCollum | Website | Instagram-----If you have any questions or would like some help with your podcast, book a podcast enquiry call. Can I ask a favour? If you enjoyed the episode, I'd love it if you could leave me a review.You can leave one hereThanks so much! I'd love to connect with you on social! You can find me on:LinkedIn | Website Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas! Need some extra support? Book a 90-minute Podcast Strategy Session Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!
34:0822/03/2022
5 Things you should do before starting your podcast
In this episode, I look at 5 things you should do before starting your podcast. ❓ Have you got time for a podcast? [0.51]❓ Why do you want to start a podcast? [2.18]❓ Who your podcast is for? [3.24]❓ What are your podcast goals? [4.08]❓ What’s it going to be about? [4.57 ]If you have any questions or would like some help with your podcast, book a podcast enquiry call. Can I ask a favour? If you enjoyed the episode, I'd love it if you could leave me a review.You can leave one hereThanks so much! I'd love to connect with you on social! You can find me on:LinkedIn | Website Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas! Need some extra support? Book a 90-minute Podcast Strategy Session Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!
08:3015/03/2022
What's stopping you from starting your podcast?
In this week's episode, I talk about what's stopping you from starting your podcast and some tips to overcoming these. Don't know where to start [1.19] Fear of Tech [2.31]Too much on your plate [4.49]If you have any questions or would like some help with your podcast, book a podcast enquiry call. Can I ask a favour? If you enjoyed the episode, I'd love it if you could leave me a review.You can leave one hereThanks so much! I'd love to connect with you on social! You can find me on:LinkedIn | Website Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas! Need some extra support? Book a 90-minute Podcast Strategy Session Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!
06:4215/03/2022
Welcome to Podcasting 101 with Rachael!
Welcome to Podcasting 101 with Rachael During this episode, I talk about my journey to Podcast Manager and why I started this podcast. My first podcast - The Virtually Inspiring Podcast [0.50]My Journey and what I do now [2.34] My favourite podcasts [5.11]Kermode & Mayo's Film Review | Simon Mayo and Mark KermodeEvil Genius | Russel Kane You're Dead to me | Greg Jenner The Podcast Manager Show | Lauren Wrighton [6.01]The No Bullsh*t Guide to a Happier Life | Helen Calvert [6.12]My first podcast guest coming up, Tamsin Broster and Gillian McCollum from The Anti-Diet Club Podcast. [6.54]If you have any questions or would like some help with your podcast, book a podcast enquiry call. Can I ask a favour? If you enjoyed the episode, I'd love it if you could leave me a review.You can leave one hereThanks so much! I'd love to connect with you on social! You can find me on:LinkedIn | Website Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas! Need some extra support? Book a 90-minute Podcast Strategy Session Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!
08:2115/03/2022