00:00 Introduction 05:01 The Move to Mexico and Manufacturing Growth 11:14 The Evolution of Portland Leather 16:51 Marketing Strategy and Product Development 22:32 Supply Chain Control and Efficiency 28:52 Future Plans and Business Growth 32:14 Building a Competitive Supply Chain 35:10 The Importance of Quality Leather 38:05 The Vegan Leather Debate 41:42 Marketing as a Core Strategy 46:01 Managing Growth and Operations 51:43 Innovative Marketing Tactics 57:02 The Role of Secondary Markets Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 04:23 Post-Election Implications for Business 10:57 The Future of Manufacturing 18:23 Automation and Robotics in Production 24:45 Manufacturing Shifts and Domestic Assembly 32:41 The Future of Global Supply Chains 39:34 The Balance of Globalism and Nationalism 46:43 Consumer Optimism and the Future of Building Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Mike's Tweet: This is what the future of manufacturing looks like. Plan accordingly https://x.com/mikebeckhamsm/status/1854720690097623212 Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 03:07 E-commerce Challenges and Event Insights 05:50 Principles and Personal Values in Business 09:11 The Role of Debt Financing 12:00 Understanding Debt vs. Equity 14:52 Navigating Amazon and Alternative Platforms 21:00 Debt Strategies for Growth 27:10 Debt and Business Strategy 36:29 Understanding Debt Recapitalization and Its Mechanics 39:45 Liquidity Options and Their Implications 42:30 Building Relationships with Banks for Credit 45:21 Types of Debt: From Merchant Cash Advances to Equipment Financing 52:49 The Importance of Cash Flow in Debt Management 55:30 E-commerce Trends and the Role of SMS Marketing 01:00:57 YouTube as a Marketing Channel: Challenges and Opportunities 01:07:57 The Power of LTV and Subscription Models 01:09:53 The Importance of Quality Data in MTA 01:12:44 Identifying Ideal Customers for Northbeam 01:16:28 Best Practices from Disruptive Brands 01:25:40 Understanding Customer Acquisition Costs 01:30:55 The Role of Metrics in Marketing Success Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Mike's Tweet Reference: https://x.com/waitbutwhy/status/1852749247445168523 Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 The Chaos of Entrepreneurship and Parenting 06:14 The Balancing Act of Family and Business 19:56 The Myth of Work-Life Balance 28:01 Creating Supportive Work Environments for Parents 30:58 Balancing Work and Family Life 35:28 The Role of Caregivers in the Workplace 38:51 Intentionality in Life Management 40:47 The Wave Model of Life Balance 44:54 Setting Boundaries at Work and Home 49:51 Empowering Others and Personal Agency 57:30 Scarcity and Focus in Life Management 01:01:41 The Complexity of Priorities 01:10:55 Teaching Kids About Money 01:19:01 Instilling Drive and Responsibility in Children 01:30:15 Real-World Experience and Entrepreneurial Education Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Mochary Method Curriculum: https://docs.google.com/document/d/18FiJbYn53fTtPmphfdCKT2TMWH-8Y2L-MLqDk-MFV4s/edit?tab=t.0# Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 06:01 Engagement with Sports Teams 09:49 Understanding Sports Audience Demographics 12:07 The Challenges of Sponsorships 15:49 Navigating College Sports and NIL Opportunities 19:57 The CEO Experience: Challenges and Responsibilities 23:50 The Pressure of Growth and Expectations 28:07 Managing People and Organizational Growth 31:50 The Complexity of Team Dynamics 35:05 Firing and Organizational Fit 35:35 Navigating Difficult Conversations as a CEO 39:15 The Hedonic Treadmill and Human Resilience 41:31 The Loneliness of Leadership 45:19 Understanding History and Critical Thinking 51:11 Managing Career Trajectories in a Costly Environment 01:02:27 The Cost of Living Crisis and Its Implications Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Mochary Method Curriculum: https://docs.google.com/document/d/18FiJbYn53fTtPmphfdCKT2TMWH-8Y2L-MLqDk-MFV4s/edit?tab=t.0# Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 02:57 Leadership Retreats and Team Dynamics 05:53 Traveling for Business: The China Experience 09:04 Consumer Behavior Insights from Italy 11:48 Cultural Differences in Retail and Consumer Products 15:06 The Impact of American Brands Abroad 18:12 Navigating International Markets and Localization 23:56 Conclusion: The Future of Global E-commerce 38:10 Understanding Lululemon's Unique Market Position 41:03 Challenges of International Expansion 43:54 The Complexity of Diversification 48:08 Insights from the Main Street Summit 52:05 Economic Perspectives Ahead of the Election 56:46 The Future of American Economics 01:01:10 The Value of American Citizenship 01:04:01 Reflections on Modern Society and Progress Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 06:06 From Swords to Candy: The Pivot 12:49 Innovating in the Candy Market 20:55 Challenges of Retail vs. DTC 29:52 Navigating Cash Flow and Retail Relationships 39:02 The Importance of Product and Market Fit 49:16 Consumer Behavior and Market Trends Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io.https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 02:26 Understanding System One and System Two Thinking 18:28 The E-commerce Landscape: Current State and Future Predictions 39:31 Strategies for Q4: Optimism and Discounting 01:01:54 The Role of TikTok Shops in E-commerce 00:00 Introduction 02:26 Understanding System One and System Two Thinking 18:28 The E-commerce Landscape: Current State and Future Predictions 39:31 Strategies for Q4: Optimism and Discounting 01:01:54 The Role of TikTok Shops in E-commerce Sean's References to Tweets: Tweet 1: https://x.com/SeanEcom/status/1840498444756304243 Tweet 2: https://x.com/MarketingMax/status/1838926707111378966 Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 01:25 The Power of Purpose in Attracting and Retaining Talent 08:04 Creating Focus and Guiding Decision-Making with Mission and Purpose 17:07 The Role of Margin in Fueling Positive Change 26:30 Authenticity and Trust in Communicating Purpose 30:23 Addressing Skepticism around Corporate Purpose 30:51 The Importance of a Clear and Focused Mission 38:17 Avoiding Mission Scope Creep 41:37 Balancing Mission and Diverse Perspectives 46:58 Endurance and Compounding Effects of Mission-Driven Teams 57:03 The Power of Personal Branding with Purpose Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 02:04 Optimizing Supply Chain for Increased Profitability 08:01 Reducing Fulfillment Costs with a Better 3PL 10:51 Re-engineering Products to Eliminate Waste 14:39 Building Relationships with Suppliers for Cost Savings 20:04 The Power of Being Likeable in Business 21:31 Shrinkflation: A Profitability Hack 24:51 Finding the Optimal Price Point through Price Testing 28:58 Pricing Testing for Increased Profitability 30:23 The Power of Bundling 31:48 Optimizing Supply Chain and Shipping Dynamics 39:33 Cutting Wasteful Marketing Spend 48:10 The Role of Brand Marketing 52:59 Harnessing the Power of Email and SMS Marketing Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 07:24 The Viral Tweet and Perspectives on Wealth Advisors 15:21 Promise 1: Control 16:14 Promise 2: Exclusive Access to Investment Opportunities 24:25 Promise 3: Access to Events 25:49 Promise 4: New Financial Instruments 26:48 Promise 5: Safety 27:15 Conclusion and Importance for Entrepreneurs 28:13 Borrowing Against Non-Liquid Assets: Benefits and Risks 31:34 The Controversy of Taxing Unrealized Capital Gains 39:17 The Importance of Having a Clear Sense of Purpose 44:03 The Need for Liquidity to Weather Economic Storms Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 02:18 The Pros and Cons of Running Sweepstakes 10:09 The Impact of Sweepstakes on Revenue and Customer Engagement 13:30 Q4 Planning: Leveraging Gift-Giving for Increased Sales 18:16 TV Advertising and Other Marketing Channels 23:49 Q4 Sales: Gift-Giving vs. Gift-for-Self 30:45 Finding the Perfect Gifts 32:11 Advertising Strategies for the Holiday Season 34:38 The Power of Direct Mail in Marketing 49:30 The Risks of Publicly Traded Chinese Companies 54:12 The Impact of Personal Appearance on Professional Success Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 03:32 The Value of Time and Convenience 07:49 Bias to Impact and Velocity in Work 13:29 Leadership Styles and Kindness vs. Gentleness 19:12 Resilience and Embracing Failure as a Leader 26:21 Creating a Culture of Risk-Taking and Learning from Failure 31:48 The Importance of Being Anti-Fragile as a Leader 38:30 Longevity and Persistence in Business 44:34 The Key to Success: Duration and Self-Discipline 49:29 The Partnership Between Northbeam and Meta 52:43 Consumer Spending Trends and the Outlook for Q4 01:16:33 The Importance of a Clear and Concise Hook Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

07:41 The Importance of Making Low-Impact Decisions 09:36 The Role of Leadership in Decision-Making 11:25 Learning from Mistakes and Allowing the Team to Make Mistakes 14:48 Identifying High-Leverage Decisions 16:44 Making High-Leverage Decisions in the Cookware Industry 21:14 Forecasting and Planning for the Future 31:06 The Advantage of Being in a Growing Category 34:21 The Significance of Intrinsic Growth Rate and New Customer Acquisition 38:37 The Role of Brand Equity in Expanding into New Product Categories 44:12 The Risks and Rewards of Hyper-Growth 46:56 The Competitiveness of the Consumer Durables Industry Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 03:24 Discussion on Personal Networks and Investment Opportunities 06:46 Investing in Unique Business Opportunities 09:12 Balancing Personal and Professional Priorities 11:06 Maximizing Sales on Prime Day 13:41 Amazon's Brand Awareness Strategy 18:45 Strategies for Running Deals and Discounts 23:28 Gradual Discounting and Protecting Margins 27:15 Segmenting SKUs by Channel to Avoid Conflicts 28:40 Avoiding Algorithmic Price Matching and Differentiation 30:00 The Power of Bundles and Sets in Increasing AOV 31:28 Framing and Anchoring Prices on a D2C Website 38:38 Setting Prices for Profitability 49:16 The Effectiveness of Giveaways and Contests 54:59 Considerations for Running Giveaways Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction & The Reality of E-commerce Growth 31:26 Disparity in E-commerce Growth 33:20 Challenging the Perception of E-commerce 35:08 Challenges Faced by Seven-Figure and Eight-Figure Stores 45:41 Growth Rates of Seven-Figure and Eight-Figure Stores 53:07 Comparison of Growth Rates 55:20 Challenging Conventional Wisdom 58:36 The Importance of Having a Competitive Advantage 01:03:20 The Correlation Between Customer Sentiment and the Market 01:04:47 Setting Realistic Growth Expectations 01:07:40 The Role of Capital in Driving Growth 01:09:02 Understanding the Broader Market Context Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction and Overview 03:22 The Impact of Cap Tables on the Organization 05:17 Equity as a Tool for Employee Retention08:38 The Power Dynamics of Board Control 23:21 The Importance of Trust in Equity Allocation 26:46 Reflecting on Past Decisions: What Would You Change? 27:41 Navigating the Challenges of Equity and Ownership 38:02 The Importance of Open Communication and Fairness 45:17 Understanding the Psychology of Equity and Monetization 53:24 Insights into the E-commerce Industry: A Preview of Data Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 03:18 Overview of Flexport and its Services 08:09 Differences between Flexport and Shopify in Fulfillment 10:04 Utilizing Real-Time Data for Supply Chain Planning 14:47 The Importance of Visibility and Communication in Logistics 17:56 Challenges in the Freight Forwarding Industry 18:25 Choosing the Hardest Businesses and the Value of Simplifying to Amplify 23:33 Expanding into Omni-Channel Fulfillment and B2B Distribution 28:12 The Complexity of Wholesale Orders and Physical Retail Partnerships 31:06 The Importance of Integration and Communication in Supply Chains 34:50 Building a Robust System for Handling Demand 38:38 The Importance of Holistic Service and Avoiding Fragmentation 39:04 Improving Delivery and Unloading Processes 49:57 The Rise of E-commerce and its Impact on Air Cargo 53:45 Challenges and Non-compliance in Customs Clearance 58:59 The Transition from Operator to Investor 01:02:19 Capital Allocation and Return on Invested Capital Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io.https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/ Postscript.https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 03:12 Weekend Recap and Discussion on Aging 06:26 Transitioning from Fluid Intelligence to Wisdom 09:20 The Political Landscape and the Biden Presidency 13:41 The Importance of Privacy and Anonymity on Social Media 15:30 The Influence of Generational Shifts on Institutions 18:12 The Role of Swing Voters in Elections 20:53 The Need for Competent and Moderate Leadership 22:22 The Value of Wisdom and Experience 25:37 The JP Morgan Founders Forum and Insights from Jack Ma 30:19 The Importance of Financing a Business Through Internal Cash Flow 31:18 The Challenges of Transitioning to Generating Free Cash Flow 34:39 Establishing a Strong Culture Early On 36:05 Challenges in the Private Equity Market for M&A 37:03 The Rise of AI and Its Impact on Investment 37:32 Understanding the Chinese Economy and Geopolitical Risks 43:45 The Need for Contingency Plans in Manufacturing 45:19 The Importance of Immigration in Building a Strong Manufacturing Ecosystem 56:09 The Movement of Millionaires out of the UK 57:04 The Decline in Foreign Investment in China 01:04:33 Assessing the Growth Story of China Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io.https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/ Postscript.https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 03:09 The Role of an Executive Assistant 06:06 Finding and Trusting an EA 08:49 When to Hire an EA 10:15 Different Perspectives on Having an EA 20:21 Balancing Personal and Work Tasks 23:12 Avoiding Lifestyle Creep 26:34 The Lumpy Nature of Needing an EA 30:21 Finding Time as a CEO 43:28 Aligning Personal and Business Finances 48:31 Optimizing Processes and Priorities Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: @marketingoperators Sign up to our newsletter here: https://www.9operators.com/

00:00 Introduction 00:31 Understanding the Challenges of Inventory Management and Fulfillment 06:32 Building a Resilient Business through Channel and Market Diversity 10:39 The Importance of Sustainable Competitive Advantages and Modes 13:50 Productive Paranoia and Risk Mitigation for Long-Term Success 23:40 The Strategy of Sharing Information and Fortifying the Business 26:28 Building in Public 28:17 Accountability and Learning 29:44 Finding a Community 38:12 Recognition and Resilience 47:29 Leading Through Challenges Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Visit Our Website: https://www.9operators.com/

00:00 Introduction 08:09 Navigating the Agency Landscape and the Role of ERPs in E-commerce 14:51 Segmenting Advertising Strategies for New and Returning Customers 24:21 Challenges in Measuring Customer Acquisition Costs 27:08 Utilizing Data Warehouses and Technologies for Customer Analysis 31:51 Tracking and Attributing Customer Data 41:18 The Power Law Distribution of Customer Behavior 49:26 TV and Influencer Marketing as Awareness Plays 54:31 Understanding the Media Mix and Targeting the Core Group of Customers Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Visit Our Website: https://www.9operators.com/

00:00 Introduction 03:18 Building Resilience: Lessons from the Meta Summit 08:59 Diversification: Mitigating Risks in a Platform-Driven World 24:10 The Evolving Role of AI in Marketing 27:30 Investing in Resilience: Strategies for Long-Term Success 28:57 The Challenges of the E-commerce Ecosystem 29:55 The Risks of Relying on Algorithms 31:19 Transitioning from the Marketplace to 1P 34:35 The Importance of Understanding Your Numbers 45:38 The Global Competition in E-commerce 53:06 Building Resilience in the E-commerce IndustryOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIAPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.Northbeam.https://www.northbeam.io/Sendlane.https://learn.sendlane.com/operatorsSubscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Visit Our Website: https://www.9operators.com/

00:00 Introduction and Overview of Topics 01:20 The Impact of ERP Systems on Inventory Management 05:32 The Influence of Social Media on Public Discourse 07:02 The Disruption of Traditional Media and Commerce by Digital Platforms 13:26 The Relevance of Super Bowl Ads in the Current Media Landscape 32:15 The Cost and Value of Working with Creative Agencies 37:32 The Impact of Brand Equity and Branding Investments 45:26 The Frustration of Cold Emails and the Importance of Strategic Networking 53:30 Complexities of Government Funding Programs and Ethical Decision-Making Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Visit Our Website: https://www.9operators.com/

00:00 Introduction 08:34 Understanding Consumer Sentiment and Advertising Strategies 15:23 The Impact of Meta on Business Performance 33:36 E-Commerce Strategies and Customer Acquisition 47:43 Brand Expansion and Product Lines 59:33 Brand Equity and Category Expansion 01:03:24 The Challenge of Hubris in Business Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Visit Our Website: https://www.9operators.com/

00:00 The Business of People: Navigating Hiring Challenges 10:22 Organizational Culture and Leadership Impact 29:02 Navigating the Challenges of Hiring and Building Leadership 35:00 The Impact of Growth on Organizational Dynamics 49:48 Executive Roles and Leadership Structure Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠⁠ Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Visit Our Website: https://www.9operators.com/

00:00 Introduction 03:41 Chaurene's Career Journey and Leaving Bobby 08:06 Growth and Challenges at ILIA Beauty 14:17 Lessons from Bobby and the Importance of Customer Obsession 22:07 Skills and Insights from the Agency World 27:25 Remote Work and Managing High-Performing Teams 34:22 Generating Sustainable Growth 36:38 Building an Organic Customer Acquisition Baseline 37:38 Alternative Growth Strategies: New Products and Distribution Channels 38:04 Clever Discounting Techniques: Gift with Purchase and Free Customization 39:00 Avoiding Brand Dilution: Thoughtful Discounting and Pricing Strategies 39:29 Hiring the Right Talent and Creating a Holistic Compensation Package 54:46 Focusing on High-Leverage Points for Maximum Growth Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠⁠ Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Visit Our Website: https://www.9operators.com/

00:00 Introduction 00:32 International Expansion and Diversification 01:28 Streamlining Logistics and Inventory Management 11:31 The Challenges of Launching New Products 12:55 The Benefits of Planning Product Launches in Advance 28:26 The Impact of Digital Marketing on Sales 30:24 Paid Ads and Physical Retail 40:27 Challenges of Scaling a Business 45:39 Building a Positive Work Culture 54:56 The Importance of People Management Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email ⁠⁠⁠Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Visit Our Website: https://www.9operators.com/

00:00 Introduction: Outsourcing, AI, and the Future of College Education 03:44 The Impact of Remote Work on American Workers 06:30 The Rise of the Global Workforce 26:41 Reevaluating the Concept of Equity in a Global Economy 27:39 The Rise of Robotics and AI in the Workforce 29:07 Remaining Competitive in a Changing Job Market 31:32 The Future of Credentialing 35:09 The Gig Economy and the Freelancification of Work 37:24 Government Policies and the Impact on Employment 47:37 The Changing Nature of Education and Learning Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email ⁠⁠⁠Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Visit Our Website: https://www.9operators.com/

00:00 Government Bureaucracy and Productivity 07:05 Enforcement of Intellectual Property 14:37 The Speed of Government Action 30:45 The Impact on Brands and Creators 41:04 Innovative Brands: Malbon Golf and Rude 53:29 Challenges of Growing a Fashion Brand Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠⁠ Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Visit Our Website: https://www.9operators.com/

00:00 Introduction and Overview 08:10 The Impact of Taxes on Entrepreneurship 15:20 The Rapid Growth of Temu 33:18 Adding Value, Building Brands, and Operational Excellence in Ecommerce 41:02 Creating Sustainable Competitive Advantages and Protecting Intellectual Property 52:04 Being Proactive and Vigilant in Protecting Your Business Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠⁠ Powered By: Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/ Sendlane.https://learn.sendlane.com/operators Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Visit Our Website: https://www.9operators.com/

00:00 Introduction 08:02 Transitioning from Agency to In-House 30:34 Unlocking New Levels of Growth 37:26 Expanding into Consumables and Higher-End Appliances 46:29 Segmenting Ad Sets for New Product Categories 57:37 Measuring and Comparing Creative Metrics 01:08:28 Maximizing Potential through Editing Existing Creative Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠⁠ Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/

00:00 Introduction and Overview 09:04 Personalized Investing 16:33 Growing your brand is hard 27:50 Managing Illiquid Assets 38:32 Employee Stock Ownership Plans (ESOPs) 50:31 Investing in Growth Before It's Needed 58:00 HexClad and Amazon 01:09:24 Q1 Recap at Simple Modern Operators Exclusive Slack: ⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠ Powered By: Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/ Sendlane.https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/

00:00 Introduction 03:09 Panzerism: Trust No One 04:06 Termination of Relationship with an Agency 07:53 Success, Failure, and Overvaluing Contributions 09:46 Building Trust and Hiring Practices 13:32 Challenges with Meta Advertising 15:00 Diversification into Other Channels 25:17 Transitioning to Other Channels 27:40 The Importance of Profitability and Knowing Your Numbers 30:01 Dealing with Meta Performance Issues 31:01 Navigating Conversion Lag and Meta Changes 36:19 Balancing Growth and Efficiency 47:17 The Power of Product, Market, and Channel 48:40 The Success of Retail Stores 57:37 Expanding into International Markets 59:35 The Importance of Translating Content Operators Exclusive Slack: ⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠ Powered By: Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/ Sendlane.https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/

02:00 Preparing for Father's Day 07:14 Content Planning and Pricing Strategy 11:11 Media Mix and Channel Activation 29:45 Channel Diversification and Crop Rotation 32:39 Initial Wins and Marketing Strategy 33:36 Challenges with Meta Platforms 35:09 Identifying Issues and Taking Action 36:08 Reallocating Budgets and Measuring Incremental Lift 38:47 The Importance of CPM and Channel Diversification 44:12 Building Redundancy and Expanding Product Categories 51:07 Creating Artificial Newness and Leveraging Influencers 52:19 The Importance of Off-Platform Metrics and International Markets Operators Exclusive Slack: https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email Powered By: Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/ Sendlane.https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/

00:00 Introduction and Background to Roman 06:05 Roman's Journey and Current Ventures 10:14 Lessons from Rocket Internet 13:29 Communication Platforms and Future Plans 24:32 The Importance of Supply Chain Management 31:02 Building Strong Relationships with Suppliers 32:21 Using Factories as Financing Partners 32:55 Negative Cash Conversion Cycles and Negotiation 35:14 Building Transparent and Trusting Relationships with Suppliers 38:38 The Success of Multi-Brand Models 41:28 Investing in Kanpai Foods 44:37 Finding Success in Focusing on a Superpower 49:10 Preparing for the Future Beyond Meta 52:00 Living and Doing Business in Hong Kong Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/

00:00 Introduction and Market Update 07:39 D2C Apocalypse: Meta Issues 33:02 The Challenges of Being an Amazon Seller 34:21 The Importance of a Differentiated Value Proposition 35:07 The Evolution of Direct-to-Consumer (DTC) Brands 36:01 The Role of Product and Brand in Retail 37:28 The Potential Ban of TikTok 38:13 Regulatory Concerns and Potential Buyers for TikTok 40:14 The Uncertainty of TikTok's Future 42:31 Considering the Impact of TikTok's Potential Ban 44:21 The Need for Focus and Product Differentiation 45:59 The Difficulty of Attribution in Advertising 48:10 The Importance of Content and Influencers on TikTok 49:17 The Challenges of Diversification in the Current Landscape 53:25 The Value of Focusing on Product Quality 55:14 The Challenges of Being a Low-Profit, Low-Growth Commerce Brand 56:08 The Risks of Going Public as a DTC Brand 58:16 The Importance of Brand Partnerships and Collaboration 59:31 The Summary of the Armageddon Episode Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/

00:00 Ridge Retreat 03:12 Off-Site Team Building 06:08 Challenges of Hosting Retreats 07:36 New Product Launch: Hexclad Pizza Steel 11:51 Measuring Brand Awareness13:18 Aided and Unaided Awareness 15:21 Actionable Insights from Brand Awareness Data 20:59 Awareness vs Competitors 25:11 The Size of the Market 29:14 Expanding the TAM 31:05 Brand Awareness vs Brand Affinity 33:01 Building Market Share Regionally 35:24 The Importance of Household Penetration 36:19 Creating Organic Demand and Network Effects 41:21 The Rising Cost of Advertising 44:22 The Limitations of Market Share 51:10 Failure as a Learning Experience Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/

In this episode, the Operators discuss Ridge's recent announcement that they've partnered with Marques Brownlee, the number one tech YouTuber. The decision to bring in Marques as an investor, advisor, and board member is driven by the belief that creator-led brands are the future. Sean explains that the skills that made Ridge successful in the past, such as digital marketing, are no longer as relevant due to changes in the digital advertising landscape. The partnership with Marques aims to leverage his expertise in content creation and storytelling to elevate Ridge's brand. 01:11 Ridge's Partnership with Marques 05:46 The Importance of Standing Out 08:32 Impact on Marques' Relationships with Competitors 10:27 The Decision to Bring in an Equity Partner 11:38 Considering the Future of Creator-led Brands 15:37 The Marriage of Creators and Successful Brands 22:26 Involvement of Creators in Product Development 23:29 Learning from Hexclad's Partnership with Gordon Ramsay 24:16 Inspiration and Goals for Ridge 24:57 Choosing Influencers: Reach vs. Brand Alignment 27:04 Being Patient and Making the Right Move 28:27 Finding a Person with a Track Record of Relevance 29:09 Tiered Approach to Brand Partnerships 30:37 The Value of Organic Content and Authentic Partnerships 33:06 Building Relationships with Influencers 36:32 The Future of Organic Content for Brands 37:08 Product Roadmap and Influencer Partnerships 38:13 The Power Law of Organic Content 39:01 The Importance of Getting Good at Organic Social 40:21 Expanding into Different Communities and Markets 41:36 Summary and Appreciation Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/

03:42 Discussion on January Retail Sales 24:07 Analysis of Shopify's GMV in Q4 33:09 Panzerism of the week 41:49 Creating a Fun Work Environment 44:00 Yeti's Earnings and Expansion into Cookware 54:00 Challenges in the Bag Industry 01:05:23 The Importance of Gross Margin in Business Growth Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/

00:00 Introduction and Random Conversations 06:00 Review of Tapestry's Earnings 20:16 Discussion on Amer Sports IPO 28:17 Analysis of Shopify's Price Increase 42:16 Exploring TikTok as a Marketing Platform 46:34 Sean's Bearish View on TikTok 48:29 Overspending on Amazon Advertising 53:24 Evaluation of TikTok 57:13 Assessing TikTok's Audience Trust 59:07 Complexity and Uncertainty in Geopolitics 01:04:43 Handling the Unknown in Business 01:05:38 Geopolitical Considerations Summary: In this episode, the Operators discuss various topics including Tapestry's earnings, the Amer Sports IPO, Shopify's price increase, and the effectiveness of TikTok as a marketing platform. They analyze the financial performance and growth potential of Tapestry, a well-run business in the accessories industry. The Operators also share their thoughts on Amer Sports' house of brands and the challenges of being an outdoor brand in a recession. They debate the impact of Shopify's price increase on businesses and the value it provides compared to other platforms. Finally, they discuss the view-through nature of TikTok and its potential as a search engine. The conversation covers topics such as overspending on Amazon advertising, the evaluation of TikTok as an advertising platform, assessing audience trust on TikTok, the complexity and uncertainty in geopolitics, and handling the unknown in business. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/

00:00 January Performance 03:06 International Expansion 06:23 Competitor Challenges 11:31 The Rise and Fall of Brands 19:01 Surprising January Results 22:03 International Market Opportunities 32:00 Inventory Shortage 38:54 Scaling and Customization Challenges 39:28 Using Pre-Orders to Manage Demand 40:13 Scarcity as an Asset 41:46 Expanding to International Markets 42:16 Leveraging Scarcity for Higher Margins 45:13 Conditioning Customers to Act Quickly Summary: The conversation covers the performance of the Operators in January, the challenges and opportunities of international expansion, the rise and fall of brands, surprising January results, international market opportunities, and an inventory shortage problem. In this conversation, the Operators discuss various strategies for managing demand and scaling a business. They explore the challenges of scaling custom products, the use of pre-orders to control inventory, and the benefits of scarcity as a marketing tool. They also touch on expanding to international markets and the importance of conditioning customers to act quickly. They also help solve a challenge for Sean. Operators Exclusive Slack:https://join.slack.com/t/9operators/s... Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane.https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/

Episode 41 Summary The Operators discuss the topic of competition and how entrepreneurs think about their competitors. They explore the importance of understanding the competitive landscape and share their thoughts on spending time and energy on competitors. The conversation also touches on the concept of red ocean industries and the benefits of being in a growing category. The Operators emphasize the need to focus on running your own race and the dangers of imitating competitors without understanding their context. They also discuss the timing of expanding into new markets and the challenges of measuring success. The episode concludes with insights on learning from aspirational competitors and the importance of taking big swings in business. Chapters 00:56 Thinking About Competition 07:51 Competition in Red Ocean Industries 09:24 Learning from Competitors 11:41 Competing in Growing Categories 15:49 Share of Wallet and Running Your Own Race 20:14 Avoiding the Trap of Imitation 23:46 Understanding Competitors' Strategies 28:31 Competitors as a Tailwind 32:20 Disruptive Growth and Timing 36:50 Expanding into New Markets 38:43 Specialization and Omni-Channel Approach 43:11 The Challenge of Measuring Success 45:41 The Importance of Product Innovation 49:35 The Combination of Competitive Advantages 54:05 Learning from Aspirational Competitors 56:36 Paid Ads and Focusing on A-Plus Projects 59:02 Avoiding Busyness and Taking Big Swings Operators Exclusive Slack:https://join.slack.com/t/9operators/s... In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/

00:00 Enhancing customer experience through digital merchandising planning. 10:44 Seasonal merchandise crucial for successful wholesale strategy. 12:55 Research shows too many options can overwhelm. 20:32 Omnichannel complexities and retail trade-offs. 25:38 Exclusive SMU unit requires strategy. 29:50 Business adaptability leads to changes and growth. 38:15 Align products with brand message for success. 44:08 Merchandizing and brand building define company values. 46:29 Capitalizing on chance, seizing marketing opportunities. 51:11 Improving drop strategy based on consumer demand. 01:01:08 Stick to core competency, expand strategically. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io.https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/

00:00 The Importance of Taking Time Off 03:27 The Productivity Hack of Taking Space 05:05 Defining Productivity for Different Roles 10:18 The Lion Work Ethic 12:20 The Value of Planning and Prioritizing 13:53 The Importance of Delegating and Empowering Others 19:27 Differentiating Between Where and Why vs. What and How 22:30 The Potential of TV Advertising 24:14 Exploring Different Top-of-Funnel Sources 27:37 The Role of Owned Retail in Top-of-Funnel Awareness 29:15 The Limitations of Podcasts as a Top-of-Funnel Channel 31:29 The Potential of Out-of-Home Advertising 35:20 The Impact of Retail Stores on Top-of-Funnel Awareness 37:01 The Importance of Branding and Credibility 38:46 The Value of Short-Form Content for Social Media 43:41 The Power of Owned Content and Content Production 46:12 The Importance of Social Media Content 49:24 Determining the Budget for Content Production 51:39 The Role of Content Production in Success 51:59 Finding the Right Balance of Creative Content 52:08 The Challenge of Content Saturation 54:30 The Impact of Ads on Brand Performance 55:20 The Importance of Storytelling in Advertising 56:23 Strategic Advertising Approaches 57:13 Market Penetration and Brand Domination The conversation covers the importance of taking time off, the productivity hack of taking space, defining productivity for different roles, the value of planning and prioritizing, differentiating between where and why vs. what and how, the potential of TV advertising, exploring different top-of-funnel sources, the impact of retail stores on top-of-funnel awareness, the power of owned content and content production, and the importance of finding the right balance of creative content. The conversation explores various aspects of advertising and content creation, including the challenge of content saturation, the impact of ads on brand performance, the importance of storytelling in advertising, strategic advertising approaches, market penetration and brand domination, appreciation for knowledge, creating fake clips for advertising, determining ad spend and content investment, improving podcast production quality, and sponsorship and customer satisfaction. Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators

00:00 Introduction and Importance of Inventory Management 01:24 The Complexity of Inventory Management 03:20 Factors Affecting Inventory Risk 05:27 Time-Based and Seasonal Inventory Risks 07:23 Product Market Fit and Specificness as Inventory Risks 09:15 The Financial Engineering Aspect of Inventory 10:04 The Impact of Inventory on Lending and Credit 13:15 The Importance of Managing Downside in Inventory 15:32 The Risks of Overstocking and Understocking 19:09 The Impact of Macro Factors on Inventory 21:25 The Ideal Size and Growth of a Business 23:52 The Importance of Operating Paranoid and Planning for Risk 27:26 Considering the Competitive Landscape in Inventory Management 32:51 The Risks of High Growth and the Ideal Size for a Business 37:08 The Impact of Category Risk on Inventory 40:32 The Role of Domestic Manufacturing in Resilience and Growth 42:17 The Importance of Brand and Speed 43:11 The Advantage of Customizable Products and Agility 44:12 Taking Shots on Goal and the Role of Domestic Manufacturing 45:16 The Impact of Speed and Global Logistics 46:14 Scaling Up with Domestic Manufacturing 47:13 The Challenge of Inventory Management 48:44 Cutting Inventory and Making Decisions 50:07 Expanding Manufacturing into New Markets 51:33 The Structural Advantage of Established Businesses 52:57 Recycling and Upcycling Inventory 56:03 The Reality of Destroy and Field 58:07 Being Analytical and Unemotional about Inventory 01:02:15 Intentionality, Preparation, and Consistency Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Summary This episode discusses the importance of inventory management and the risks associated with it. The conversation covers various factors that affect inventory risk, including time-based risks, seasonal risks, and product market fit. The financial engineering aspect of inventory is also explored, highlighting the impact of inventory on lending and credit. The discussion emphasizes the need to manage downside in inventory and the risks of overstocking and understocking. The impact of macro factors on inventory and the ideal size and growth of a business are also discussed. The episode concludes with a focus on the role of domestic manufacturing in resilience and growth. In this episode, Mike Beckham and Matt Bertulli discuss the importance of brand and speed in driving excess returns. They explore the advantage of customizable products and agility in the market. They also delve into the role of domestic manufacturing in taking more shots on goal and scaling up with successful products. The conversation highlights the challenges of inventory management and the need to make decisions when inventory becomes heavy. They also touch on the potential for expanding manufacturing into new markets and the benefits of recycling and upcycling inventory. The episode concludes with a focus on the importance of being analytical and unemotional about inventory and the need for intentionality, preparation, and consistency in business operations.

Operators Bonus Episode

00:00 Introduction and New Year's Celebration 01:29 Annual Planning and Quarterly Execution 03:17 Purpose and Use of Reporting 08:36 The Role of CEOs in Reporting 10:58 Expectations for 2024 in the DTC Industry 19:31 The Nature of Human Behaviour and Risk 24:47 Review of E-commerce Performance in 2023 29:23 Expanding Target Audience and Design 35:14 Targeting Niche Audiences 38:44 New Stuff, New Places, New People 41:10 Generating Demand and Acquiring New Customers 42:49 Conversion Rate for New Categories 44:13 Building a Product Line for Acquisition 47:05 Short-Term vs Long-Term Thinking 50:34 Launching Watches and Product Iteration 52:08 Expanding Global Presence 53:29 Stop Focusing on Exits and Run Your Business 55:10 Returning to Bootstrapping Principles 57:23 Reevaluating the Company's Direction 58:03 Excitement for the Year AheadOperators Exclusive Slack:https://join.slack.com/t/9operators/s... Operators Job Board:https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By:Fulfil.io. https://bit.ly/3pAp2vu/ The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / @seanecom Jason (Host) / @jasonpanzer Matt (Host) / @mbertulli Mike (Host) / @mikebeckhamsm Finn (Producer) / @finn_radford Northbeam (Partner) / @northbeam Fulfil.io (Partner) / @fulfilio Sendlane (Partner) / @sendlane We Rise Together.