00:00 Introduction and Personal Updates 01:22 Twitter Game and Ecommerce Metrics 04:18 Using Logos on Websites 06:05 Opinions and Authenticity on Twitter 09:25 The Skill Tree Framework for Ecommerce 13:43 Taking Opportunities and Working at Growing Companies 19:19 The Nuances of Ecommerce and Individual Businesses 21:07 Personal Balance Sheets and Financial Security 25:20 The Impact of Personal Balance Sheets on Decision Making 31:51 The Role of Personal Balance Sheets in Entrepreneurship 35:09 The Impact of Personal Balance Sheets on Business Decisions 36:33 The Efficiency of Advertising and Customer Base Size 37:35 Customer Acquisition Channels 39:00 Importance of Scale and Total Addressable Market (TAM) 39:21 Measuring Repeat Customer Rate and Lifetime Value (LTV) 40:53 Analyzing Revenue from Returning Customers 46:02 Using Analytics Tools for Cohort Analysis 47:23 LTV to CAC Ratio and Decision Making 51:10 Making Rational Decisions and Avoiding Emotional Bias Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together.

00:00 Exciting holiday sales followed by January slowdown. 04:32 Demand pulled forward during sales? 06:47 Embrace competition; it's a lever. 15:31 Rise in national brand sales surpasses expectations. 18:45 Innovation and freshness drive marketing success. 21:49 Water bottle manufacturing builds billion-dollar industry. 23:50 Silicone lid production is cost-prohibitive compared to China. 29:32 We need capital and better incentives for manufacturing. Dependence on China is a business fragility. 30:38 Long-term mindset, diverse paths, wins, losses. 35:36 Understanding production leads to effective product design. 37:33 Prepare, protect, excel through manufacturing efficiencies. Inventory agility. 43:54 Automation trend prediction: Will production shift closer to customer locations? 48:57 US manufacturing vulnerability. 52:40 A strong America creates stable business growth. 55:34 US had power, didn't conquer. 58:24 Trade and business contribute to a better world. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together.

00:00 Efficient preparations ease BFCM stress. 09:06 Focusing on DTC, working with retailers. Exciting results. 13:18 Inventory shortage, long lead times, monitoring closely. 18:16 Amazon's sales surpass other retailers during holidays. 22:33 Effective Black Friday strategy: volume over creativity. 28:50 Truck driver trolls authorities in the name of cheap ads. 35:31 $100 million spent to sponsor NFL game. 41:56 Negotiating with vendors in e-commerce relationships. 44:13 Striving for vertical integration in consumer distribution. 52:00 Shopify's GMV growth and industry state discussed. 55:07 Amazon outperformed Black Friday sales, peak closer to Christmas. 01:02:46 Challenges of managing seasonal inventory and sales. 01:06:19 Spotlight bias, big brands sell to TJ Maxx. 01:11:18 Refusing trouble. Special deep end screen shot. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together.

03:28 Cautious optimism as sales already exceed expectations. 09:44 Group learning is valuable; spending and believing. 13:28 Late ad start, YouTube TV for awareness. Facebook lacks reach and knowledge. Create awareness ourselves. Scale up on peak hits, manage spend. Ex Roomba CMO advised against unnecessary spending. 19:33 Data suggests success of OOH billboard campaign. 22:49 Local focus crucial for building consumer brands. 27:33 Mixing digital and physical marketing is crucial. 38:18 Custom AI solution found unknown failure points. AI tools could reveal unseen issues. Potential for AI-powered chat-based support. 44:45 Teaching critical thinking in business decisions. 45:49 Advertising decisions require thoughtful consideration and trade-offs. 51:28 Control obsession, excel at what you do. 01:01:31 Monoculture in messaging platforms stifles free speech. 01:07:53 Leaders must focus on fewer things. 01:08:45 Black Friday predictions are not happening. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together.

25 listeners get 25% off the new Ridge travel range. First come first serve 25 only. Use code: operatorspod 02:12 Apple EU regulation of its App store, Meta resisted compliance, leading to data flow disruption and the subsequent 2021 debacle. Facebook invested heavily in rebuilding data flows and is now strengthening ties with Amazon, a company that Apple has a strained relationship with, as they open up their walled gardens. Shopify is already connected to this network. 09:57 Email and SMS capture important for media buying math, Amazon's walled garden data could be troubling for Facebook ads. 11:31 Is it cheaper to sell on Shopify than Amazon? With changes in media buying and traffic acquisition, it's worth considering. The benefits could be great for brands focusing on products and building a brand, as Facebook becomes a more commerce-driven ad platform. Commerce has been driving a significant portion of Facebook's results. Maybe this is a positive direction to take. 17:17 Global market potential is overlooked in favor of US consumer obsession. Expanding in India or Africa could be a smarter move. 22:43 Convenience drives higher prices. 30:25 Both wholesale and direct sales are successful. Ridge offers new products to wholesalers for 30 days, but Amazon and the website generate the most sales. 40:37 Commerce struggles with discovery online; Shopify has 2 million brands, making it difficult. In contrast, Costco offers a limited selection that attracts buyers. 47:01 The period before Thanksgiving sees strong sales, with anticipation for a successful Q4, despite some concerns about consumer spending. 51:43 Q4 is an opportunity for retailers to clean up their balance sheets by offering deep discounts to move inventory. 56:31 Authentic Brands Group who own Forever 21 partner with Shein to enable better reputation in America and prepare for an IPO. 01:01:03 Ridge special discount for listeners on new travel line. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together.

[00:02:32] Non-disclosure of data indicates intentional misdirection. [00:03:17] Shopify dominating the e-commerce industry confidently. [00:09:51] Unilever holds minority stake of Dollar Shave Club, why? [00:11:59] End of toxicity surrounding DTC industry acquisitions? [00:15:36] M&A is difficult; deals often fail. [00:20:07] "I wish I said 'I don't know' more." - Mike. [00:22:01] Be direct when asking for a something. [00:26:12] Brands buy multiple software pieces; integration fails. Sharoon. [00:30:32] HexClad's success with Fulfill enables calmness. [00:34:28] Don't implement ERP systems too early. [00:36:29] ERP implementation failures due to being early. [00:44:33] Results-driven manager sets financial objectives and defines success for team. [00:48:07] Leaders need focus, competent teams, and guidance. [00:54:02] Value of OKRs: Aligning leadership, maximizing profit. [00:56:35] Early on, simplicity is crucial for success. [00:59:49] Getting ad credit from tertiary ad networks over BFCM. Operators Exclusive Slack:https://join.slack.com/t/9operators/s... Operators Job Board:https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By:Fulfil.io.https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/ Sendlane.https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together.

[00:02:48] China: diversifying manufacturing class. [00:03:47] China diversifying manufacturing location. [00:08:52] HexClad considering steel requirement, exploring other manufacturing countries like Mexico, Vietnam, India for future expansion. [00:14:04] Vertical integration, American-made claim, steel tariffs, selling in China; takeaways from Sean China trip. [00:20:47] Hello Bello, just a restructure? [00:22:53] Positive outcome: Resetting cap table benefits Hello Bello. [00:25:23] Celebrity companies facing bankruptcy. [00:29:00] Considering celebrity endorsement. [00:33:44] Alcohol: Celebrity partnerships - worth the risk? [00:37:02] Luxury brands leverage celebrities for desire. [00:39:04] Luxury brands trade on mystique and appeal. [00:44:08] Vibes, campaigns, and luxury fashion brands. [00:45:59] Canada Goose overexposed? [00:51:15] Panzerism: Why do it now? Eliminate distractions, decide better. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together.

[00:06:00] House building [00:08:52] Price insensitive Canadians eagerly buy everything; friends seek bargains. [00:10:05] Consumerism's paradox: price insensitivity and the deal. Relative happiness and wealth perception amidst inflation concerns. [00:14:32] "Company values customers, rejects external funding - impressive." [00:18:36] Brilliant move: from high street to high-end luxury. [00:21:01] Planning 2024, expanding globally, growing cautiously. [00:25:34] In down markets, control inputs, not outputs. Pay attention to leading indicators. [00:27:11] Profitability concern due to skewed perspective and empathy. [00:32:43] Profit model projects future, helps decision-making. [00:34:03] Stress testing business for various scenarios. [00:39:27] Patience is vital for entrepreneurs' success. [00:43:04] Long-term view, value perception, successful partnership. [00:46:12] Unpredictable future, long-term loyalty with people. [00:49:12] Executive team aligns goals, monitors progress. [00:50:57] Strong product development and growth strategy. [00:55:49] Chief growth officer quarterbacks company's growth. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together.

[00:02:20] Impending influx of consumer company takeovers. [00:05:42] VC, SAAS: Destroyed by AI. [00:11:35] Zuck: merging of physical and digital worlds. [00:13:29] Chefs are like rock stars. [00:18:23] Q4 [00:20:48] Unused credit line, positive balance sheet, tax filing. [00:24:53] Dividend recap: profitable enough for large loan. [00:32:19] Alo VS Lulu [00:33:00] Alo IPO [00:38:02] Black Friday to Christmas, consumer behavior compressed. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.

[00:04:00] Q3 recap. [00:15:45] HexClad expected to dominate Q4. [00:26:51] 1-10M business growth. [00:29:51] Scaling requires process, system, team, organization. [00:38:24] Panzerism. [00:47:07] Consumer behavior changes speculation. [00:54:24] Political Predictions and Concerns. [01:00:21] Canada, what's happening? [01:05:34] People are emotional, not rational in consumerism. [01:11:13] Collectables. Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.

[00:03:09] Discussion on Thrasio and holdco model. [00:03:42] Thrasio's business model: acquisition, consolidation, profit. [00:07:36] Flawed aggregator investment thesis; only public markets. [00:13:06] Leveraging media machine, scaling brands on Amazon. [00:15:10] Value-driven growth on Amazon requires synergy. [00:20:01] Holdco and conglomerates have valuable characteristic. [00:23:09] Hesitant about holdco, distractions and lack of diversification. [00:26:11] Leaders must avoid shiny object syndrome. [00:28:26] Acquiring brands, liking consumers, admiring conglomerates. [00:33:33] Leading, team, pioneer, models, human element, business. [00:38:45] LVMH: European brands show patience, longevity. [00:41:40] Technology enables quick scaling but also quick downfall. [00:44:32] Limited revenue growth, questioning the pursuit of doubling. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.

00:02:58 Amex loyalty, payment issues, scaling challenges summarized. 00:07:50 Scaling business, focus on enterprise value. 00:13:18 Recommended credit cards. 00:18:36 Consumer brand focuses on lifestyle, not cookware. 00:23:52 Drinkware becomes fashion for scale. 00:31:59 Importance of nimbleness and avoiding conventional wisdom; concern over plastic water bottle sales. 00:35:03 Companies crush traditional playbook, adapt, pay attention. 00:47:18 Loan repayment implications. 00:54:15 Conference: Less salesy, more value added. 00:55:18 All in summit debrief. 01:00:44 LA not good for running or events.Operators Exclusive Slack:https://join.slack.com/t/9operators/s...Operators Job Board:https://operators.niceboard.coIn the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you.Powered By:Northbeam.https://www.northbeam.io/Sendlane.https://learn.sendlane.com/operatorsFulfil.io.https://bit.ly/3pAp2vuVisit Our Website: https://www.9operators.com/Follow us on Twitter:Sean (Host) https://twitter.com/SeanEcomJason (Host) https://twitter.com/JasonPanzerMatt (Host) https://twitter.com/mbertulliMike (Host) https://twitter.com/mikebeckhamsmFinn (Producer) https://twitter.com/finn_radfordNorthbeam (Partner) https://twitter.com/northbeamFulfil.io (Partner) https://twitter.com/fulfilioSendlane (Partner) https://twitter.com/SendlaneWe Rise Together.

[00:05:17] Setting growth target, big partnerships, HexClad, expanding customer base [00:10:38] Mayhem, slow hiring, key hires, delegating. Getting there. [00:14:39] Digging into valuable MMM Media Mix modeling. [00:15:33] Leading with empowered, talented individuals for success. [00:20:13] Leadership has different layers and responsibilities. [00:22:45] Scheduled days with themes for different tasks. [00:29:07] Enterprise sales team in Lomi, unusual in DTC. Coach communicator, politician. Love consumer, retail. In the weeds. Small team, Seal team. Love product, visuals, culture. Love consumer. [00:31:30] Teaching principles, abstraction, and leadership principles. [00:34:37] Working on initiatives, being a shrink. [00:39:43] No premium spices, go for HexClad. Ideas? [00:43:06] Roadmap, optimization, brand, distribution, inconsistency, frustration. [00:47:56] Shortage of competent operators in business competition. [00:50:52] Socks, jewelry, and targeting niche audiences. [00:53:47] Upcoming events, podcast, and supportive community. [00:58:16] Shopify impresses by partnering with Amazon. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.

[00:00:00] Unexpected encounter leads to golf opportunity. [00:10:11] Perceived limit low, raising organic reach cap. [00:14:41] Organic versus paid scaling: a dual challenge. [00:18:36] Marketing and product need different approaches. [00:27:57] Getting in front of customers is crucial. HexClad initially focused on demonstrations in Costco, then shifted to online ads. Media Mix modeling is valuable for growth. [00:35:02] Expanding market internationally, starting with Amazon. Opportunity for growth in Europe, Canada, Mexico. [00:39:12] Ridge has localized websites for international customers. [00:47:08] Scale determines effectiveness of marketing strategies. [00:53:20] Be skeptical, debunk everything, question conventional wisdom. [00:57:44] Intelligence embraces being wrong and fluid. [01:00:52] Ridge's LTV problem will be solved. [01:06:31] Conflict in business partnerships can be beneficial. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.

[00:02:56] Licensing: Mickey Mouse, NFL, big IPs. Structured how? [00:04:29] Territories, channels, products, royalties: Licensing essentials. [00:07:43] Licensing creates revenue and limits competition. [00:11:53] 'PhD' levels discuss brand collaborations, licensing agreements. [00:14:03] Two layers: IP in licensing agreements, risks. [00:18:08] Licensing expands brand through partnerships and products. [00:23:56] Look beyond obvious licenses for brand partnerships. [00:27:40] Licensing intersects our business through relationships and influencers. [00:35:17] Using targeted marketing to attract licensing agreements. [00:41:15] Licensing risk is high due to inventory. [00:46:34] Sales spike, infrastructure key for success. Licenses drive future growth. [00:49:09] Licensing deals simplify agreements for unique products. [00:52:50] Licensing legitimizes business, pays for association. Win-win relationships rare. Invest, start small, learn, then grow. [00:57:19] Long term perspective crucial for success. Operators Exclusive Slack:https://join.slack.com/t/9operators/s... Powered By:Northbeam.https://www.northbeam.io/ Sendlane.https://learn.sendlane.com/operators Fulfil.io.https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeamFulfil.io (Partner) https://twitter.com/fulfilioSendlane (Partner) https://twitter.com/Sendlane

00:02:22 Consumer businesses need competitive advantages for success. Building scale and expanding into new categories give companies an edge. Limited moats exist for consumer products as network effects are often absent. Scale brings cost and exploration benefits that smaller competitors lack. Strategic decisions should align with the business. IP, policy, and contract modes are crucial elements for success in the waste management industry. Legislation and unique supply chains create barriers for imitation. 00:08:42 Capitalism drives manufacturing to China, causing IP violations. 00:12:22 IP without prosecution is worthless; expensive legal actions are necessary to protect it. 00:18:00 Growing businesses easier, defensibility harder. Licensing as a powerful strategy for growth. 00:27:05 The DTC world needs more than just a great product. User experience and packaging are not enough. Competitive advantage comes from IP and inherent knowledge. 00:31:36 Three modes: experience, money, relationships. Impact on business. 00:38:01 Invest in different sizes, more inventory, physical assets. 00:42:44 Encourage strategic thinking to ensure success. 00:47:53 Switzerland and Comanches: hard to invade. Moats are essential. 00:56:05 Nespresso: Impressive business model and success. 00:57:39 Staten Island scam almost cost millions. Be vigilant. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... The Sendlane event is SOLD OUT. 10 tickets remain. To win one for FREE join the slack above and Message Jimmy Kim. First 10 to do so will win a ticket. Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.

[00:02:23] Close relationship with Callaway and Travis Matthew. Topgolf is future of company. [00:05:54] Late to market, focused on value. [00:08:33] Cost Plus pricing: Calculate costs, add markup. Weaknesses: Customer perception, competition's pricing. [00:13:32] Extensive price history, AOV increase, wallet market. [00:15:02] Gucci wallet: affordable gift with high demand. [00:18:39] Affordable premium product, strong email deliverability. Exceptional. [00:21:44] Pricing strategy: gross margin, cost optimization, discounts. [00:25:38] Failed auction website experiment reveals psychological pricing. [00:29:49] Differentiation is key in pricing strategy. [00:33:46] Audit costs and lack of systems explained. [00:37:42] Price psychology and price buckets are important. A Dutch auction maximizes revenue. Consider industry-specific price buckets for better pricing. [00:42:18] Supply and demand is real, price affects demand. Testing pricing can be helpful. Successful retailers discount. Higher pricing acquires fewer customers. Luxury brands target fewer customers. Understand who you're trying to talk to. Pricing drives customer acquisition. Lower prices can introduce people to a brand. [00:48:14] Surviving middle market through omnichannel pricing. [00:49:56] Multiples mean nothing. Factors: growth, profit, sector, supply, demand. [00:53:57] Zimmerman sold for $1.6 billion, impressive. The importance of actual money in deals. Value determined by what someone pays. [00:57:47] Think like competitors, know your value, sell. In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.

00:01:44 Trade show booth laughter fuels brand motivation. 00:03:57 HexClad's successful brand building and growth. 00:11:02 TAM size: average; acquiring millions of new customers a year; need to go international, focus on repeat rate; think about true servable market; brand equals capital B brand; need a functional product, fashion game is cyclical; Dyson and Apple as examples. 00:13:52 Great brands start with superior functional improvement. 00:22:12 Brand emote, invest in functional over fashion. 00:27:40 Consistency is key in building a brand. 00:29:28 Affordable pricing, experienced team, good deliverability. Impressive trajectory, strong NPS score, organic growth. 00:36:05 HexClad redefined and dominates its category. 00:38:11 Defy gravity: Spend less, increase sales. 00:42:23 Start business in industry with low scores. 00:46:05 Elon Musk: A generational builder having fun. 00:47:55 Elon buys social media network, leveraging network effects. 00:51:00 Different opinions on brand, few exceptions. 00:54:52 Infer. Lomi. Cute name from dirt. 00:57:48 Embrace disagreement. In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.

[00:03:57] Questioning the relevance of the media spend model. [00:10:23] Innovative ad agency with flexible payment plans. [00:13:23] Amazon advertising, agencies can be helpful, learn first. [00:18:02] "Not a great salesperson, let's talk about work." [00:24:41] Agency red flags, client tenure, trusted agencies. [00:31:35] Partnerships with aspirational brands can be beneficial. [00:38:54] Media-commerce combo: content and brands unite. [00:49:13] Launching products [00:59:53] Newness makes marketing easier and improves sales. [01:07:24] Broad audience appeal, diversified marketing mix. In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.

https://www.mykitsch.com/ Jeremy: https://twitter.com/JeremyThurswell?s=20 [00:03:12] Kitsch backstory [00:12:14] Unintentional business success, Faire platform adoption. [00:15:44] Omnichannel success, importance of D2C, event announcement. [00:24:51] Omnichannel strategy targets incremental customer acquisition. Channel conflict creates internal tension and challenges. [00:29:58] Physical retail needs unique products for success. [00:35:54] Maximizing physical retail space is crucial. [00:45:19] Think omnichannel, section in store, product breadth. [00:47:59] Set up a shelf, see what it looks like. [00:52:17] D2C dictionary: wholesale, specialty, mass market, club, convenience, independent. [00:59:17] Wholesale strategy: advantage of independent retailers. [01:05:16] Building credibility leads to trust and success. [01:08:33] Keurig strategically expands brand through targeted distribution. [01:13:53] Retail varies by environment, attracting different customers. Walmart values driving new customers, while big retailers aim to appeal to a broader income range. Ulta is popular with Gen Z and launching new products there is desired. Each retail environment requires expertise and a big-picture view. Limited physical space in retail adds value for strategic partnerships. Retail provides consistent revenue and margin consistency. Margin compression can be challenging for retailers. Contracts are pre-negotiated. [01:19:21] The struggle with antiquated infrastructures. Whole Foods focuses on wellness, spa, and sleep products, placing them near aromatherapy items. [01:24:15] Successful Kitsch power couple prioritizes relationship for business success. In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.

[00:02:59] Unconventional hiring strategy: trust-based recruitment success. [00:05:11] CEO Jeff runs the business day-to-day, while the Matt focuses on product and marketing. Trust is crucial for high-performance teams. Trust is built through interactions and time. Hiring someone in a leadership position requires trust. [00:10:58] Recruiter found experienced operator for venture fund. [00:13:19] Profits interest for celebrities, no shares. Need VP-level protege. Compensation and thoughts on 300k? [00:17:02] Unique advantages attract top talent, not just money. [00:22:24] Culture-driven team with focus on results. Hesitant about expanding meetings and remote work. [00:30:52] Culture impacts meetings. Record them. No agenda, cancel the meeting. [00:31:47] Work culture: meetings, time, collaboration, and trust. [00:37:19] Leadership matters whether remote or in person. [00:39:44] Culture influences performance, but meetings increase with more employees. It's a constant balancing act. [00:41:57] Values and consistency are key to success in an organization. [00:46:24] Work expands to fill time: reduce it. [00:51:07] Set time limits, make decisions, move forward. [00:53:03] Positive feedback on a great idea. In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.

00:02:17 Amazon's Prime Day exceeded expectations, with some sellers reporting significant increases in sales compared to normal days. 00:25:47 Factors affecting success: marketing, forecasting, costs, logistics. Favorable exchange rate benefits importing. American consumers healthier than China and Europe. E-commerce competition increasing. 00:31:53 Difficulties in China's business environment due to COVID-19 and currency exchange rates. 00:33:34 Retailers push back on price increases. China's impact on market and competitiveness. 00:40:17 China's reliance on food imports grows, manufacturing jobs shift to Vietnam and Mexico, challenging future ahead. 00:46:36 Real estate buyers ignore prices with Chinese money. 00:51:14 Time kills all deals; keep momentum. 01:00:50 My focus jumps around for urgency. 01:06:34 Investing in distractions won't grow net worth. 01:12:42 Exceptions: relational opportunities and watchlist investments. 01:18:50 Finance history: financialization dominates, private equity profits. 01:21:22 Operate your own business, bet on yourself. In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.

00:02:53 Bet against Zuckerberg? No. Killed Snapchat and Twitter. Sean is bummed about rebuilding social graph on threads. 00:06:58 Twitter's alienation may lead to new communities. 00:13:19 June highlights: suffering and key metrics discussed. CAC target achieved, sales up 100% with 20% lower CAC. North Beam saved the business. 00:16:21 Approach to Prime Day has changed, no major discounts. 00:20:31 Prime Day: margins, discounts, customer behavior. 00:26:09 Million-dollar accounting costs lead to a failed audit. 00:32:47 Wholesale shipments, chargebacks, accounting nightmare, ERP, profit per day, optimize for dollars. 00:36:59 "Have a plan, avoid reckless spending." 00:44:12 Email and SMS are commodity services. SendGrid is commonly used for sending emails. Shopify is not a commodity service. Winning in commodity services requires price and service. 00:47:37 Minimize COGS, focus on key financial P&L. 00:52:58 Different pricing approaches in DTC and retail. 00:57:23 Brand creates monopoly and determines value. In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.

[00:04:45] Returns fraud website exposed fraudulent refund practices. [00:09:19] NetSuite as a fulfillment solution didn't work for us. We chose Fulfil.io. [00:12:35] Alex had a successful exit selling Morning Brew. He started an outdoor game called The Plunge but decided to shut it down due to the small market size and the difficulty of the game. [00:17:18] Expertise lines up, network successful. No consumer business. [00:22:14] Evercore is a bad bank, Goldman is good. Love winning or love consumer? Choose wisely. [00:27:23] Northeam gives us warm fuzzies with spending. [00:36:58] Competitive advantage: brand, knowledge, teams, systems. [00:38:17] Summarizing the need for effective communication in a growing organization. [00:43:20] Sendlane is better than Klaviyo. [00:46:01] Panzerism: Get to the point fast. [00:49:54] Separating brand and business, Overstock.com triumphs. [00:55:15] Interest rates rising, dry powder and capital calls. [01:02:14] Limiting new ventures due to Ridge's success. In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.

Katy’s incredible story, Caden Lane. (02:16) The problems with wholesale retail. (18:50) Growing to 30m as the only executive. (23:30) The C word bump (29:00) Walking away from 100M (36:15) Selling to PE (38:13) Boosting LTV at scale (45:00) Panzerism (51:45) Dealing with negativity (54.00) Identity TAM (01:13:00) In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you. Check out Katy's brand: https://cadenlane.com/ Join our exclusive Slack group for brand owners and operators: https://join.slack.com/t/9operators/shared_invite/zt-1wdex39hh-p1zIxOP6GrvqOo1dWq3zUA Powered By Northbeam.https://www.northbeam.io/ Each of the 9 figure operators uses Northbeam to measure everything and scale everywhere. Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Show TwitterSean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam We Rise Together

How to not pay your META creditors? (01.11) Mehtab intro (02.27) Financing eCommerce (17.40) Was Covid actually good for business (37.57) Value propositions (47.55) 13-Week Cash Flow Model (01.05.00) Rules for Managing Your Business (01.08.00) In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you. Powered By Northbeam. https://www.northbeam.io/ Each of the 9 figure operators uses Northbeam to measure everything and scale everywhere. Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Show Twitter Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam We Rise Together

In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you. Powered By Northbeam. https://www.northbeam.io/ Each of the 9 figure operators uses Northbeam to measure everything and scale everywhere. Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Show Twitter Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam We Rise Together

(01:15) The role of luck in success (04:25) Time in the game matters (08:45) Worst things we've done as a business (09:30) Sean- It got legal (10:50) Matt - Shut it down (16:15) Two hero products confuse pixels (20:00) Jason - Driving garbage traffic (25:00) HexClad product diversification (27:30) Homepage takeovers suck (30:30) Advertising diminishing returns (33:50) Facebook scammers (38:15) Facbook - BOF, MOF or TOF (46:19) Amazon advertising inefficiencies (01:05:21) Mike - Worst business bets In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you. Powered By Northbeam.https://www.northbeam.io/ Each of the 9 figure operators use Northbeam to measure everything and scale everywhere. Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radfordNorthbeam (Partner) https://twitter.com/northbeam We Rise Together

Marty Sullens. Managing Partner at Wholesome Goods. Twitter: https://twitter.com/Sumohax0r (03:20) Intro (04:16) Marty Story (09:35) Wholesome Goods Structure (18.30) Building your own data models (25:26) Healthy abrasion (32:20) Unicorn role (41:53) Panzerism (50.00) Hire Gamers (59:00) Prime day knowledge drop In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you. Powered By Northbeam. https://www.northbeam.io/ Each of the 9 figure operators use Northbeam to measure everything and scale everywhere. Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Show Twitter Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam We Rise Together

Attribution modelling (MER, mixed media) (03:30) Branding (Simple Modern) (19:00) Klaviyo (25:00) Panzerism (35:00) How most brands are sold (38:00) Ridge Regrets (51:00) In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you. Powered By Northbeam. https://www.northbeam.io/ Each of the 9 figure operators use Northbeam to measure everything and scale everywhere. Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Show Twitter Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam We Rise Together

Powered By Northbeam. https://www.northbeam.io/ Each of the 9 figure operators use Northbeam to measure everything and scale everywhere. Show Breakdown: Intro (00:54) Org structure (02:09) Panzerism (33:25) Negotiation (36:36) Taking vacation (39:11) Buying TV Advertising (48:20) Special Bonus (Stick around until the end. It's worth it) Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Show Twitter Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam We Rise Together

(2:13) Operators intro (5:15) Revenue and People Cost (18:00) Panzerism - work hard (26:15) Asymmetric Risk (40:18) Shopify Layoffs (52:00) Flexport and Logistics Powered By Northbeam. Each of the 9 figure operators use Northbeam to measure everything and scale everywhere. Visit Our Website: ⁠https://www.9operators.com/⁠ Follow us on Twitter: Sean Host: https://twitter.com/SeanEcom Jason Host: https://twitter.com/jasonpanzer Matthew Host: https://twitter.com/mbertulli Mike Host: https://twitter.com/mikebeckhamsm Finn Producer: https://twitter.com/finn_radford Show: https://twitter.com/9operators NorthBeam: https://twitter.com/northbeam