10 business lessons after 10 years in e-commerce Welcome to the 100th episode of the podcast! This special milestone has me reflecting on my decade-long journey in e-commerce, and I'm thrilled to share the biggest lessons I’ve learned along the way. In this episode, I dive into some critical insights that have shaped my business strategies, personal growth, and financial decisions. Tune in to the full episode to hear detailed stories behind each lesson and learn how you can apply these insights to scale your own business successfully. Thank you for being a part of this journey! Make sure to share the podcast, follow, and leave a review. Your support means the world to me. Disclaimer: The information provided is NOT financial advice. I am not a financial adviser, accountant or the like. This information is purely from my own due diligence and an expression of my thoughts, my opinions based on my personal experiences, and the way I transact. Want to work together?  Take a look at my programs here:https://www.jodieminto.com/work-with-meLinks:- Have me inside your Facebook ads account: Apply for the Mastermind program- Visit the full podcast page here- Visit my full website- Let’s connect on Instagram

Scaling your e-commerce business with Meta ads can feel like the final piece of the puzzle—but only if you get the strategy right. Without the right foundations, it’s easy to waste money on ads that don’t convert. In this episode, I’m sharing the exact Meta ads best practices that will set you up for success in 2024 and beyond. From knowing your numbers to simplifying your ad account structure, I’ll help you make sense of what it takes to run profitable, scalable campaigns. Plus, you’ll hear how my clients have used these strategies to achieve incredible growth, including one who scaled their business by over 600% in just a few months! Here’s what we cover: Why understanding your cost per sale is more important than focusing on ROAS. The best way to scale your campaigns while keeping them profitable. How simplifying your ad account can lead to better performance. If you’ve ever felt lost or frustrated by Meta ads, this episode will give you the clarity and confidence to scale your business to new heights. Want to work together?  Take a look at my programs here:https://www.jodieminto.com/work-with-meLinks:- Have me inside your Facebook ads account: Apply for the Mastermind program- Visit the full podcast page here: https://jodieminto.com/podcast/- Visit my full website: https://jodieminto.com/- Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

Growing your e-commerce business to seven figures can feel amazing, but let’s be real—it’s not always smooth sailing. In this episode, I’m sharing the most common growth pitfalls I’ve seen (and experienced!) that can slow down your progress, and what you can do to avoid them. Here’s what I cover: How to avoid cash flow problems that catch so many business owners off guard Why putting all your eggs in one basket (aka one sales or marketing channel) is risky The importance of staying on top of your profit margins so you’re not left wondering where the money went These are the traps that many business owners fall into when they’re scaling, but with a few smart strategies, you can steer clear of them and keep growing. Happening Today! FREE Masterclass: From 6 to 7 FiguresIf you’re serious about scaling your e-commerce business to seven figures, join me today for my free live masterclass. I’ll be walking you through 3 proven Facebook ad strategies that can help you grow your fashion & lifestyle brand—without wasting time or money. 👉 Register now before it’s too lateLinks:- Have me inside your Facebook ads account: Apply for the Mastermind program- Visit the full podcast page here: https://jodieminto.com/podcast/- Visit my full website: https://jodieminto.com/- Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

If you’re ready to take your e-commerce business to the seven-figure mark, this episode is for you! Scaling from six to seven figures doesn’t mean working harder—it means working smarter. In this episode, I break down the key strategies that will help you grow your business to $1 million in revenue.Tune in to learn: The smart strategies that help you scale without burning out How your mindset and leadership need to shift as you grow The importance of team building and outsourcing as your business scales Why profit margins might shrink as you grow—and why that’s OK! Join my FREE live masterclass to learn 3 proven Facebook ad strategies that will help you scale your fashion & lifestyle brand without wasting time or money. 👉 Register your FREE place hereLinks:- Have me inside your Facebook ads account: Apply for the Mastermind program- Visit the full podcast page here: https://jodieminto.com/podcast/- Visit my full website: https://jodieminto.com/- Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

  In this episode, I’m diving into the 3 key stages that every e-commerce business goes through. Each stage comes with its own set of challenges, opportunities, and milestones, and understanding where you are is crucial to successfully navigating your growth journey. By recognising your current stage, you’ll be able to focus on the right strategies, avoid common pitfalls, and plan for what’s next, all while keeping your sanity intact.I’ve categorised these stages as Infancy, Adolescence, and Young Adulthood—or, what I like to call them: Infancy AKA – "Help! I'm stuck in the weeds." Adolescence AKA – "I can't possibly work any harder than I already am, and where is the money?!" Adulthood AKA – "What new level of hell is this?" No matter where you are, this episode will help you recognise what’s normal at each stage, prepare for the upcoming challenges, and equip you with the tools to scale without burning out. Ready to take your business from 6 to 7 figures?Join my FREE masterclass, where I’ll share 3 proven Facebook ad strategies to help you scale your fashion & lifestyle brand—without wasting time or money on outdated tactics.>>Register your FREE place here<< Links:- Register for a free masterclass here: From 6 to 7 figures 3 Proven Facebook Ad Strategies- Have me inside your Facebook ads account: Apply for the Mastermind program- Visit the full podcast page here: https://jodieminto.com/podcast/- Visit my full website: https://jodieminto.com/- Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

Mindset plays such a huge part of your business journey, your success and your enjoyment of the experience. Someone recently shared this incredibly powerful behavioural model with me and it was like a lightbulb switched on.  It's so simple and easy to understand, and once you have learnt it too, it's an incredible way to stop and check in and be aware of how we show up in business in life. This philosophy is 'Above the line versus below the line' thinking and behaviours.  And once you learn it you will be looking at everyone around you and assessing whether they are operating above vs. below the line. In short, if you imagine a horizontal line drawn across a page.  The line signifies the choice in how you have decided to show up, think about or react to a situation.Above the line thinking is having the self-awareness to stop and ask yourself: What are my responsibilities here? How can I accept what's happening without blaming someone else? Where I can take ownership and accountability?How d id I contribute to this? What could I be doing differently? Where is my role in this situation? How can I make a difference? How can I be helpful and of service to someone else? How can I cooperate? How can I support? How can I add value? How can I involve the right people? Versus below the line where you are reacting in a way where are you defence and passing blame including: Denial Excuses and justification 'They're wrong' 'It’s not my fault' It's got to be my way I don’t trust what they're saying I see this below the line thinking in 'I don't have time'.... We all have the same 24 hours in the day but we have a choice (for the most part) on what we prioritise and spend our time on.  Often a choice was made throughout the day where something else was priorities (such as doom scrolling on Instagram) versus doing that task you are now saying you didn't have time to do.How are you operating in your business and life? Are you spending a lot of time 'above the line' or have you slipped 'below the line'?  This is your cue to stop and reflect.Here's some helpful resources to learn more about this concept:https://peopleleaders.com.au/above-or-below-the-line/https://www.sunderlandcoaching.com/blog/above-the-line-leadership-explainedhttps://themanagershandbook.com/consciousness/the-line Want to work together?  Take a look at my programs here:https://www.jodieminto.com/work-with-meLinks:- Have me inside your Facebook ads account: Apply for the Mastermind program- Visit the full podcast page here: https://jodieminto.com/podcast/- Visit my full website: https://jodieminto.com/- Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

In today’s episode, I sat down with Dylan Jahraus on Etsy Seller Success Podcast to explore the world of paid ads for Etsy sellers. We covered a range of strategies to help you get the most out of Facebook and Instagram ads—whether you’re just getting started or looking to scale your shop. We also talked about why the type of ad content you create can make or break your results and how you can manage your own ads effectively without needing a big budget or an agency. Plus, I shared some key lessons from my own journey of growing a seven-figure business, including insights into website optimisation and scaling smarter, not harder. If you’re looking for actionable tips to help boost your Etsy sales, you won’t want to miss this episode! If you want help scaling your e-commerce business, check out my Mastermind Program, The 7-Figure Scale Collective This program offers one-on-one and small group coaching with me inside your Shopify store, digital marketing systems, and Facebook Ads Manager account. I have a couple of places available starting in October 2024, so apply today here. Connect with Dylan Jahraus:Instagram: @dylanjahrausFacebook: Dylan JahrausWebsite: dylanjahraus.com Links:- Have me inside your Facebook ads account: Apply for the Mastermind program- Visit the full podcast page here: https://jodieminto.com/podcast/- Visit my full website: https://jodieminto.com/- Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

In this week's episode, I sit down with Nicki Sciberras from The Digital Exchange, who shares essential strategies for online marketing success. Whether you're new to e-commerce or looking to level up, Nicki’s insights into Meta Ads and Google Ads are invaluable. Here’s a preview of what we cover:- How to use Meta Ads (Facebook/Instagram) to attract audiences and create demand for your products.- When to use Google Ads to capture those ready-to-buy customers.- The benefits of running branded campaigns and building backlinks to boost your SEO. Nicki’s journey from corporate marketing to agency owner is full of practical tips and inspiration for anyone looking to grow their online business. You won’t want to miss this episode! If you like my episodes and want help scaling your e-commerce business, check out my Mastermind Program, The 7-Figure Scale Collective This program offers one-on-one and small group coaching with me inside your Shopify store, digital marketing systems, and Facebook Ads Manager account. I have a couple of places available starting in October 2024, so apply today here. Connect with Nicki:Instagram: @thedigitalexchange.coFacebook: The Digital Exchange Website: thedigitalexchange.co Links Mentioned in the Episode:- AI Tool for advertising: www.adcreative.ai- Ad Workflow | Saves Ads: www.foreplay.coLinks:- Have me inside your Facebook ads account: Apply for the Mastermind program- Visit the full podcast page here: https://jodieminto.com/podcast- Visit my full website: https://jodieminto.com- Let’s connect on Instagram: https://www.instagram.com/iamjodieminto  92jl29CYEK3ON7i0ETWu  

Are you on the fence as to whether or not you want to participate in Black Friday this year? You're not alone. Tune into today's episode to hear the pros and cons and some easy ways you can use this sale period to clear down some old stock, acquire new customers and bring some cold hard cash to your business. In this episode, I share with you:- How to decide on your offer- What products you might include- What incentives could you try- How you will promote your Black Friday sale- Tools, resources or apps you might need to install now in the lead-up to the sale- How to set Black Friday sales goals and what key metrics should you measure to gauge your success If you like my episodes and want my help scaling your e-commerce business, check out my Mastermind program. This program incorporates one-on-one and small group coaching with me inside your Shopify store, digital marketing systems, and Facebook Ads Manager account. I have a couple of places available starting in October 2024, so apply today here.Links:- Have me inside your Facebook ads account: Apply for the Mastermind program- Visit the full podcast page here: https://jodieminto.com/podcast- Visit my full website: https://jodieminto.com- Let’s connect on Instagram: https://www.instagram.com/iamjodieminto

Are you making the most of Meta’s Advantage + Shopping campaigns? These powerful ads can be a game-changer for your online store—if you know how to use them correctly. But what if you don’t? You could be wasting your budget without seeing the results you want. In this episode, I’m breaking down exactly how these campaigns work, when to use them, and sharing my top tips to help you get the best results. If you’re ready to boost your sales and take your ads to the next level, this one’s for you! Ready to transform your e-commerce business and hit 7-figures? Join the 7-Figure Scale Collective and get the expert guidance, 1:1 coaching, and proven strategies you need to grow. With personalized support, you’ll gain clarity, boost sales, and confidently scale your business to new heights. >>Apply now and start scaling to 7-figures<< Links:- Have me inside your Facebook ads account: Apply for the Mastermind program- Visit the full podcast page here: https://jodieminto.com/podcast/- Visit my full website: https://jodieminto.com/- Let’s connect on Instagram: @iamjodieminto

In this episode, I joined Miranda Ivey on Real Fabulous Marketing to share my journey of growing Island Co from market stalls to a seven-figure business. We chatted about the challenges of running an e-commerce store, the differences between selling products and courses, and why showing up on social media can be a powerful tool for success.We also touched on the importance of Facebook ads and how getting the creative right can transform your results. If you’re looking to scale your online store, this episode offers plenty of inspiration and insight!Ready to double your sales and triple your traffic in just 12 weeks?Join Online Store Success™, my 12-week e-commerce group coaching program designed for online store owners who are struggling to make consistent sales. If you’ve got a good-looking website, some traffic, and great products but still wonder, ‘Where are the customers?’—this program is for you. Don’t let another day go by without seeing the results you deserve. >>Learn more and enrol today<<Connect with Miranda Ivey:Instagram: @mirandaiveymediaFacebook: Miranda Ivey - The Happy Ads ManagerWebsite: mirandaivey.com Links:- Make profitable, predictable sales every day—join Online Store Success- Have me inside your Facebook ads account: Apply for the Mastermind program- Visit the full podcast page here: https://jodieminto.com/podcast/- Visit my full website: https://jodieminto.com/- Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

Is your store getting tons of traffic but barely any sales? You’re not alone—90% of you said this is your biggest challenge. In this episode, I reveal why more visitors aren’t the answer and how focusing on your conversion rate can turn things around. If you’re tired of seeing high traffic numbers but low sales, this episode will give you the insights and strategies you need to finally make a change. Discover practical steps to convert that traffic into paying customers and achieve the results you’ve been striving for. Tune in to the full episode and start transforming your online store today!Ready to double your sales and triple your traffic in just 12 weeks?Join Online Store Success™, my 12-week e-commerce group coaching program designed for online store owners who are struggling to make consistent sales. If you’ve got a good-looking website, some traffic, and great products but still wonder, ‘Where are the customers?’—this program is for you. Don’t let another day go by without seeing the results you deserve. >>Learn more and enrol today<< Links: Make profitable, predictable sales every day—join Online Store Success Have me inside your Facebook ads account: Apply for the Mastermind program Visit the full podcast page here: https://jodieminto.com/podcast/ Visit my full website: https://jodieminto.com/ Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

When I first started my online fashion store, I was working full-time in the corporate world, juggling young kids, and living in the Middle East. It was a chaotic time, and I remember feeling like I was just throwing spaghetti at the wall, trying to see what would stick. But through all the trial and error, I eventually found the strategies that worked—and those are what I’m sharing with you in this two-part series. Welcome back to Part 2 of our deep dive into scaling your online store! If you haven’t listened to Part 1 yet, I highly recommend you do because it lays the crucial foundations you need for success. In this episode, I’m diving into the next steps: mastering traffic and conversions. These are the strategies that took my business from $10K months to $170K months. I’ll share what worked for me, giving you insights that can help you see real results in your own business. Tune in to learn how you can supercharge your e-commerce growth, and if you missed last week’s episode, be sure to catch up on it! Enrolments for my Online Store Success program open the first week of September. This program is designed to give you the tools, strategies, and support you need to scale your online store to new heights. >>Get your name on the waitlist<< So you don’t miss out on this opportunity to work closely with me and transform your business. And I’ve got something special for you as well—join my FREE five-day challenge called e-Comm Traffic and Conversions! In this challenge, I’ll personally guide you through proven strategies to boost traffic and conversions for your online store. You’ll also have the chance to join live Q&A sessions where I’ll be answering your questions directly, and you’ll get to be part of a pop-up Facebook group for extra support and encouragement from a community of like-minded entrepreneurs. >> Register your spot here and get ready to transform your online store! << I’m so excited to help you take these next steps—let’s do this together!  Links:Make profitable, predictable sales every day—join Online Store Success Register for FREE - 5-day eComm Traffic and Conversion Challenge Have me inside your Facebook ads account: Apply for the Mastermind program Visit the full podcast page here: https://jodieminto.com/podcast/ Visit my full website: https://jodieminto.com/ Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ Episode Mentioned:57. The 5 x Klaviyo automated flows every eCommerce business needs87. How I Took My Business from $0k to $170k a Month Online - Part 1

I'm often asked how I took my fashion brand from weekend market stalls to over $1.3m a year online and what the one thing was that moved the needle, but the truth is it took many things, not one singular thing. It was a messy ride and took lots of throwing the proverbial 'spaghetti at the wall' to see what stuck. But with time, I realised there were a number of key factors that helped me scale not only my own online store to seven figures but also the same factors that helped my clients scale their stores. Over the next two episodes, I'm sharing with you the exact steps I took and now take my students and clients through to find success online. Tune in to get the first steps you need for scaling your e-commerce business today, and don't forget to come back next week for the exciting conclusion where I’ll be discussing traffic and conversions, and how mastering these can skyrocket your business growth. If you're ready to take your online store to the next level, I’ve got something special for you. Join me for a FREE 5-day eCom Traffic and Conversions Challenge! where I’ll guide you step by step on how to increase traffic and conversions for your online store. There will be live Q&A sessions, and you'll get access to a pop-up Facebook group where the challenge will take place. >> Register your spot here and get ready to transform your online store! <<   Links: Register for FREE - 5-day eComm Traffic and Conversion Challenge Have me inside your Facebook ads account: Apply for the Mastermind program Visit the full podcast page here: https://jodieminto.com/podcast/ Visit my full website: https://jodieminto.com/ Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ Episode Mentioned:57. The 5 x Klaviyo automated flows every eCommerce business needs

Are you running Meta ads for your online business or e-commerce store and not sure when to turn them off? This episode will help answer that question! Building and launching Facebook ads is one thing, but knowing when to turn them off is another. Well, the answer isn't based on the length of time an ad has been running... it's all about the dollar spend. Before we dive into those specifics, we need to first understand what your "goal cost per sale" is. How much are you willing to spend on Facebook ads to acquire one sale? I share a simple way to calculate this for your own online store using your product's price point. From here, we can then look at the right time to pull the plug on your ad campaign if it's not delivering the results you want. Hint: you want to give Facebook the chance to optimise and learn, so ensuring you've spent at LEAST your goal cost per sale amount is key before making any decisions. Tune into today's short and punchy episode to get all the specifics on how long to run your Facebook ad campaign, what to look for and how to make the call to switch it off.   Links: Get instant access to One-Ad-Wonder here. Apply for the Mastermind program: (Have me inside your Facebook ads account!) Visit the full podcast page here: https://jodieminto.com/podcast/ Visit my full website: https://jodieminto.com/ Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

On today's episode, I discussed the common issues that might be costing you sales in your online store. Whether you're dealing with a lack of traffic or poor conversion rates, this episode is packed with insights and practical advice to help you troubleshoot and fix these problems. I break down the two key areas that affect your sales: traffic and conversion rates. If you're struggling to get the sales you want, it's often due to one of these two factors. In this episode, I guide you through a self-audit process to determine if your primary issue is a traffic problem or a conversion problem. Tune into today's episode to diagnose what's costing you sales and how you can fix it to scale up your online store successfully. If you're eager to ramp up your marketing and drive more traffic to your store. Join One-Ad-Wonder.  Get access to 3 x workshops dedicated to teaching you how to bring in your next 10 sales using the simplest Facebook ad campaign.  Links: Apply for the Mastermind program: (Have me inside your Facebook ads account!) Visit the full podcast page here: https://jodieminto.com/podcast/ Visit my full website: https://jodieminto.com/ Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

Hello and welcome to this episode of Online Store Success with me, Jodie Minto. Today, I will discuss the five most common mistakes I see when people use Facebook and Instagram ads for their e-commerce businesses.  I'm all for scaling your traffic and sales to your online store through the power of paid ads... BUT... you need to make sure you have the overall strategy set, understand which buttons and options to select, and how to measure your results. Managing your own paid ads is so doable now with so much AI and automation in the mix, but there is still definitely an art and science to it. Tune into today's episode to learn the 5 x most common e-commerce Facebook ad mistakes AND how to avoid them. Want to learn even more about running paid Meta ads for your online store? Join One Ad Wonder! Get access to 3 workshops dedicated to teaching you how to bring in your next 10 sales using the simplest Facebook ad campaign.  Links: Apply for the Mastermind program: (Have me inside your Facebook ads account!) Visit the full podcast page here: https://jodieminto.com/podcast/ Visit my full website: https://jodieminto.com/ Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

Feeling overwhelmed with your Facebook ads for your e-commerce store? With Facebook's latest changes, keeping your ad campaigns running smoothly and effectively is more challenging than ever. In this episode of Online Store Success, I’m diving into the essential updates you need to know about the new Facebook ad rules effective July 2024. I’ll touch on: Automated Rules: Discover how these new rules can impact your ad campaigns in unexpected ways. Flexible Ads: Learn about the new dynamic ad options and what they mean for your advertising strategy. Audience Targeting: Get insights into navigating the new complexities of targeting your ideal audience. This episode provides practical tips and insights to help you stay ahead of the curve and make the most out of your Facebook ad campaigns, whether you're a seasoned advertiser or just starting out. Plus, I'm excited to share the launch of the One Ad Wonder DIY Self-Paced Mini-Course! Find out how you can get your next 10x e-commerce sales with the simplest, fastest, one-hour setup Facebook ad on the internet. Perfect for mastering the basics of creating a highly effective ad for your online store. Tune in now to stay informed and optimise your ad performance! Want my help scaling your sales with the power of Facebook ads? Check out the One Ad Wonder DIY Self-Paced Mini-Course, now open for enrollment. Don't forget to leave me a review and rating on Apple Podcasts or Spotify. It would mean the world to me! Links: Apply for the Mastermind program: https://courses.jodieminto.com/mastermind Visit the full podcast page here: https://jodieminto.com/podcast/ Visit my full website: https://jodieminto.com/ Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

On today's episode, I chat with Jodie Johnson, the owner of Max and Blu, who shares her journey from the homeware industry to running a successful dog grooming and accessories business. Jodie Johnson transitioned into dog grooming after the financial crisis, eventually launching Max and Blu, known for its high-end, vegan leather dog collars and accessories. She maintains a computer-based business model, handling operations from her home. Jodie discusses the challenges of managing orders, diving into manufacturing and sourcing in China, and the importance of understanding the production process. She highlights her marketing strategies using social media, Etsy, and Facebook ads. The conversation also touches on the value of brand ambassadors and the importance of setting boundaries for a better work-life balance. Her advice to new entrepreneurs? Budget more than expected and invest in education early on. Ready to scale your existing store to multiple six or seven figures? Applications for my VIP Mastermind program are still currently open. Apply in the program: https://courses.jodieminto.com/mastermind Don't forget to leave me a review and rating on Apple Podcasts or Spotify. It would mean the world to me! Links: Shop Max & Blu here. Follow Max & Blu on Instagram here. Find out about my 6-month Mastermind program here Visit the full podcast page here:  Visit my full website: Let’s connect on Instagram: 

Lots of people ask me 'how do I get started' and 'what would you do differently' in an e-commerce fashion business and today, I'm sharing with you exactly what that is!  In fact, there are 25 things I'd do differently if I were to start an online fashion business today in 2024. Tune in to hear what they are! Want my help scaling your sales and transforming your e-commerce dreams into reality? Check out my programs here based on where you are in you e-commerce journey.Looking to launch or scale your store to $100k per year? Put your name on the waitlist of Online Store Success.  Ready to scale your existing store to multiple six or seven figures? Apply for my Mastermind program today (applications are currently open). Find out more about the program here. Don't forget to leave me a review and rating on Apple Podcasts or Spotify. It would mean the world to me! Links: Apply for the Mastermind program: https://courses.jodieminto.com/mastermind Visit the full podcast page here: https://jodieminto.com/podcast/ Visit my full website: https://jodieminto.com/ Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/

 On today's episode of Online Store Success, I dive into the latest strategies that are proving successful in fashion e-commerce despite challenging economic conditions. I shared what's working for my mastermind clients who are hitting six-figure months and smashing their sales goals and explore key tactics like diving deep into data to pinpoint what's working, simplifying your approach by focusing only on bestsellers, and amplifying those successful tactics for maximum impact. Whether it's breaking down Shopify reports, identifying hero products, or optimising Facebook ad campaigns, this episode provides actionable tips you can apply to your own fashion e-commerce business. If you're ready to join the journey of building a 7-figure fashion brand and unlock its full potential, check out my upcoming FREE masterclass designed to help you scale from six to seven figures. Click here to save your seat. Don't forget to leave me a review and rating on Apple Podcasts or Spotify.  It would mean the world to me! Links: Apply for the Mastermind program: https://courses.jodieminto.com/mastermind Visit the full podcast page here: https://jodieminto.com/podcast/ Visit my full website: https://jodieminto.com/ Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/

I'm thrilled to share insights from my recent guest appearance on Sagar's podcast, Tweaking Tips for Shopify. In this episode, we delved into the journey of building a 7-figure fashion brand, drawing from my own experiences and lessons learned along the way. During our conversation, we highlighted the pivotal moments and strategies that contributed to the growth and success of my fashion brand. From navigating the challenges of starting as a solo entrepreneur to scaling up into a thriving business, we discussed practical tips and actionable advice for fellow fashion entrepreneurs. If you're passionate about fashion and eager to scale your brand, this episode is packed with valuable insights. We emphasised the importance of stepping into a leadership role as your business evolves, from being hands-on with every aspect to empowering your team and focusing on strategic growth. Exciting news awaits! If you're eager to elevate your fashion brand and unlock new levels of success, I have something special just for you. Introducing the 7 Figure Scale Collective mastermind program, designed specifically for fashion entrepreneurs aiming to reach seven-figure milestones. Join me on a transformative six-month journey where I'll personally guide you through my proven framework, the Lifestyle eCommerce Method. You'll receive personalised coaching, participate in group sessions, and gain access to a supportive community of like-minded individuals. Plus, you'll enjoy exclusive benefits such as access to all my online courses and VIP retreats, including an upcoming retreat in the picturesque Gold Coast, Queensland, scheduled for September! If you're ready to join the journey of building a 7-figure fashion brand and unlock its full potential, I invite you to apply now. Visit the link in the description for more information, testimonials from past members, and to submit your application today. Don't forget to leave me a review and rating on Apple Podcasts or Spotify.  It would mean the world to me! Links: Apply for the Mastermind program: https://courses.jodieminto.com/mastermind Visit the full podcast page here: https://jodieminto.com/podcast/ Visit my full website: https://jodieminto.com/ Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/

When starting your own business, you have to do everything. You are the customer service team, the marketing department, the product development team, and the leadership team.  You are the Chief Everything Officer—or the business gopher. If it’s got to be done, it’s you doing it.   However, as your business starts to grow, you will find that you just can’t operate at that level anymore, and you will increasingly start to ‘drop the ball’, feel resentful toward your business, and toe the line with burnout.   If you feel like one more task or responsibility might make you implode, today’s episode is for you. Stepping into a leadership position in your business, though, takes new skills.  Skills that can feel super uncomfortable, like managing people, increasing your monthly expenses, handing over control…  If you and your business are ready to step up and start playing bigger, then today’s episode is for you. Today, I will show you how you can start stepping into the CEO role of your business and stop doing absolutely everything.  If you are ready to fully step into the CEO role of your business now that sales have grown and would like support in doing so with me in your corner, I’m excited to let you know that applications for my mastermind are now open. The 7 Figure Scale Collective is my Boutique Mastermind For Lifestyle e-commerce Brands To Scale to 7 Figures.This 6-month program guides you through my signature framework,  ‘The Lifestyle eCommerce Method’ where I coach you through the steps and strategies required to scale your online sales. This high-touch coaching program includes 1:1 calls with me, weekly small group calls, a supportive community, and so much more. My Masterminders get access to ALL my online courses and an invitation to my VIP face-to-face retreats (we have one booked for the Gold Coast, Qld, in September)! If you are already earning $100k in revenue a year in your fashion or lifestyle online store, I invite you to apply. I’d love to help you scale your sales and step into your role as CEO.Click here to learn more, see our members' case studies, and apply. Don't forget to leave me a review and rating on Apple Podcasts or Shopify.  It would mean the world to me!   Links: Apply for the Mastermind program:  Mastermind program, Visit the full podcast page here: https://jodieminto.com/podcast/ Visit my full website: https://jodieminto.com/ Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/   

On today's episode of Online Store Success, I chat with Louise Carter, the owner of Baby Luno, who shares her incredible journey of building a multi-six-figure business with a single hero product. Louise began by reselling other brands’ baby products but found her true success by developing her own Nordic Foot Muff Pram Liners. Inspired by her Swedish background and driven by her own experiences as a mum, Louise created a uniquely designed foot muff suited to Australian climates. Louise credits her success to a combination of her background in online marketing and the support she received from my eCommerce Academy (thank you, Louise!). Her favourite part of running her business is developing new designs and seeing her products out in the wild. Louise advises aspiring entrepreneurs to keep innovating and leveraging online marketing strategies. Want my help scaling your sales with the power of Facebook ads? Check out my Mastermind program, which is currently open for enrolment.  Don't forget to leave me a review and rating on Apple Podcasts or Shopify.  It would mean the world to me! Links: Apply for the Mastermind program:  https://courses.jodieminto.com/mastermind  Visit the full podcast page here: https://jodieminto.com/podcast/ Visit my full website: https://jodieminto.com/ Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

Feeling overwhelmed with your Facebook ads for your eCommerce store? Meta (Facebook and Instagram) advertising is one of the quickest ways to scale your traffic and sales for your online fashion or lifestyle store around, but they require dedication and constant re-learning.  Today, I'm going to unpack the five biggest Facebook ad mistakes I see e-commerce business owners make over and over again, and I'll guide you on how to avoid them. From unrealistic expectations to outdated strategies, I’ve got tips and insights that will prevent common pitfalls and enhance your ad performance and profitability. Whether you're a seasoned advertiser or just starting out, this episode promises to provide valuable lessons to help you get the most out of your Facebook ad campaigns. Let's dive in! Want my help scaling your sales with the power of Facebook ads? Check out my Mastermind program, which is currently open for enrolment.  Don't forget to leave me a review and rating on Apple Podcasts or Shopify.  It would mean the world to me! Links: Apply for the Mastermind program:  Mastermind program, Visit the full podcast page here: https://jodieminto.com/podcast/ Visit my full website: https://jodieminto.com/ Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

Is your marketing messaging not quite hitting the mark? Are you finding it increasingly difficult to have your e-commerce store and products stand out from the crowd? If so, this episode is for you. Tune in and discover how you can refine your marketing messaging so that selling your products online becomes easier, and when potential customers come across you, they immediately know that your brand is for them. In this episode, I share 3 helpful tips to refine your marketing messaging so you can scale your online sales for your e-commerce fashion or lifestyle brand. And remember, if you like what you hear, I'd be so grateful if you could leave me a review and rating on Spotify or Apple Podcasts. Your reviews make my day and help others find my podcast, too. Enjoy. Links: Put your name on the waitlist for the next round of Online Store Success: https://courses.jodieminto.com/online-store-success Visit the full podcast page here: https://jodieminto.com/podcast/ Visit my full website: https://jodieminto.com/ Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ A helpful link on how to craft your USP: https://www.shopify.com/au/blog/unique-selling-proposition

On this episode of the Online Store Success podcast, I have a delightful conversation with Michelle from Outsourcing Crew, sharing her journey from Manila to becoming a pivotal figure in the virtual assistant (VA) industry. Michelle discusses her experiences working across different countries and how this shaped her business acumen in the outsourcing industry. She talks about starting her agency as a side hustle and eventually transitioning to full-time during the COVID-19 pandemic when she was stuck in the Philippines. Michelle shares with us how to get started with a VA and the first three tasks you should outsource.    Follow Michelle and her team here: Instagram: www.instagram.com/outsourcingcrew/ Facebook: www.facebook.com/theoutsourcingcrew Website: www.outsourcingcrew.com Visit the full podcast episode page here: jodieminto.com/podcast Visit my full website here: jodieminto.com

On this episode of Online Store Success, we're joined by Egidia of GiGi and Co to talk about her transition from a passion for fashion to an online business success story. Egidia recounts her early challenges and her strategic move to Shopify, which facilitated her brand's growth amidst the evolving retail landscape. She also shares the pros and cons of selling other brands and the excitement behind launching her own label, "GiGi. Balancing work with family is a major theme, revealing the realities of entrepreneurial life. On the unfavored aspects of business ownership, particularly in digital marketing, yet Egidia emphasizes the value of mentorship and coaching in overcoming these hurdles. Follow Egidia's elegant and everyday fashion journey at Gigi and Co here: Instagram Facebook Website Visit the full podcast episode page here Visit my full website here Learn about the program Egidia did with me here. Online Store Success

On today's episode of Online Store Success, I chat with Rosie, the owner of The Happy Folk, who shares her success story selling on Etsy. She started by making her own body scrubs and candles and eventually expanded to gift boxes. Rosie found success on Etsy, primarily selling to customers in Australia. She credits her success to her creativity and the support she received in my Online Store Success course (thank you, Rosie!) Rosie's favourite part of running her business is making candles and putting together gift boxes. She advises aspiring entrepreneurs to keep trying and be patient. Follow Rosie at The Happy Folk here: Etsy store  Website Instagram  Visit the full podcast episode page here:  Visit my full website here: Learn about the program Rosie did with me here. Online Store Success

Are you ready to step up your business game and take a walk in the shoes of a true industry innovator? This week I chat with a long term Mastermind client of mine Jane Robertson, the founder of Millwoods Shoes, and uncover the strides and struggles of building a successful e-commerce brand, while juggling droughts, farm life, young children and huge business pivots. This conversation doesn't just skim the surface but dives deep into what it really takes to grow a million-dollar brand, the mechanics of managing an online store, and how to make pivotal decisions that could make or break a business. Tune in; this episode is not to be missed. Follow Millwoods Shoes here https://www.instagram.com/millwoods/ Take a look at the new collection of beautiful women's shoes here: https://millwoods.com.au/ Find out more about my Mastermind here: https://jodieminto.com/vip-mastermind And find out more about my other programs here: https://jodieminto.com/work-with-me  

Today on Online Store Success, I'm interviewing the beautiful Danielle Millar from The Glow Know. Danielle's business model is not one I encounter very often. It is a clever hybrid of a direct-selling business and her own brand, incorporating online and face-to-face events and services.   In Danielle's words, "Most people don’t really know much about the direct selling/MLM industry. This kind of conversation usually gets brushed off by comments like ‘that doesn’t really work’, or ‘so and so tried that and got nowhere’." and today we unpack how Danielle has carved out a successful business for herself in a difficult and controversial industry.  Tune in to listen to Danielle's story.  About Danielle: Danielle has influenced thousands of women and turned over/generated millions of dollars through her Nutrimetics business, which she started nearly 15 years ago with almost $0 outlay. Central Coast Mum of 2 not online runs a successful nutrimetics business here in Australia, she does most of it online, using free organic strategies and now teaches others women to do the same. https://theglowknow.com.au/ https://www.instagram.com/theglowknow/ https://www.facebook.com/theglowknow   Links:  View the full podcast page here: Find out about my courses here: Connect with me on Instagram here. 

Today, I'm hitting you with a really tough question.  Is it possible you are focusing on the wrong thing in your business right now? And when I say the wrong thing, maybe you don't even realize it's the wrong thing. Maybe you have gone all in on this one particular area, and you're spending all of your time and efforts there, but it's not the thing that actually brings in the sales in your business.  In today's episode I'm going to share with you some of those things that are nice to have but don't necessarily result in sales. And after all, as an online store owner, it's all about sales. Stick with me as I unpack this some more and figure out whether or not you are perhaps focusing on the wrong things in your business right now. Online Store Success is open for enrolment! Launched your online store, but is it crickets? Little traffic and even fewer sales? Wondering if your online store is ever going to work? Feeling like you are throwing good money after bad to grow your online store? Wondering where all the customers are in your online store? Go from clueless to confident with my step-by-step, easy, intimate e-commerce coaching program. Take a look at Online Store Success - a 12-week, step-by-step guide to building and scaling your online store - minus the overwhelm. www.onilnestoresuccess.com Join my free upcoming training webinar, The 5 Big mistakes people make when they launch their online store (and how to avoid them). Register your place here:    See my full website here:  Let's connect on Instagram here: See you next week!

When I started my very first online store, I only had one customer: My mum.  (I was SO embarrassed. I had spent thousands on inventory and marketing... all down the drain!) Then I went back to the drawing board and launched iland co. — which became a 7-figure business. Why did iland co. succeed? Because I got really, really good at 6 things, tune in and hear what they are.   Interested in joining Online Store Success?  Join the waitlist / next round here.   www.onlinestoresuccess.com Enrolment opens up on 15th March (and we start on 2nd of April just after easter).  Online Store Success is my signature, 12-week group coaching program for Online Store business owners looking to launch or scale their sales to $100k a year.  Online Store Success provides a proven roadmap to triple your traffic and skyrocket your sales, whether you are about to launch your online store, or have been in the game for many years but not making the sales you need. Who is it for? You’re launching an online store soon and want to make sales from day one. You’ve already launched but need a better strategy that actually generates sales. You’re feeling overwhelmed about what you should do to increase sales and hit that $100k per year in revenue online.  You’re ready to take the next step to realise your business dr       Wan tot Join the free training happening from 12th March here: FREE 6-Figure Secrets Training Series Learn how to crack the code of eCommerce success and scale your online store to $100K and beyond. Register your free place here:  In this power-packed, 4 x part workshop series, you will learn:⁠⁠1️⃣ Why your products (or prices) aren’t the problem (and what you need to focus on instead).⁠⁠2️⃣ The REAL problem stopping you from scaling your sales⁠⁠3️⃣ 3 x ways to make more sales in the next 7 days⁠⁠4️⃣ Learn the 6-figure secrets to scaling your online store to 6-figures and beyond (plus steal the exact roadmap I used to build my 7-figure online store).⁠   Links:  View the full podcast page here: Find out about my courses here: Connect with me on Instagram here. ⁠See you next week!

Do you really need a business ‘strategy for your small business? I know how sexy the notion of a ‘strategy’ is. It sounds like a magical scroll showing you how easy it is to go from A to Z in just a few easy steps. A quick Google search tells me: A business strategy is the set of strategic initiatives a company pursues to create value for the organisation and its stakeholders and gain a competitive advantage in the market. This strategy is crucial to a company's success and is needed before any goods or services are produced or delivered. According to Harvard Business School Online's Business Strategy course, an effective strategy is built around three key questions: How can my business create value for customers?How can my business create value for employees?How can my business create value by collaborating with suppliers? Many promising business initiatives don’t come to fruition because the company failed to build its strategy around value creation. Creativity is important in business, but a company won't last without prioritising value. Does this sound relatable to a small business? Not at all. Strategies are often lofty. And they often need a team to implement them. For small business owners who might be the only person in the business, an overly optimistic business strategy can be exciting initially but quickly becomes overwhelming and unachievable. Tune in to hear my thoughts on 'Strategy' and what I believe you need instead.   Links:  Join the Online Store Success waitlist here: https://onlinestoresuccess.com/ Episode 59: Four growth strategies to scale your e-commerce business.  Episode 60: Build your business plan for the year ahead.  View the full podcast page here:

Are you feeling like your business might be stuck in a rut?  Energy flows where attention goes, and if you are feeling a bit ‘meh’ with your business, chances are your motivation has been waived, and your sales have dropped off, just adding to that flat feeling. If you have recently asked yourself, ‘Is this business ever going to work?’, ‘Should I give up?’ or ‘Maybe I should go back to my day job’, then this episode is for you. If you need help getting out of that rut and need someone to bounce ideas off, be sure to, put your name on the waitlist for Online Store Success.   Enrolment opens up on 15th March (and we start on 2nd of April just after easter).  Online Store Success is my signature, 12-week group coaching program for Online Store business owners looking to launch or scale their sales to $100k a year.  Online Store Success provides a proven roadmap to triple your traffic and skyrocket your sales, whether you are about to launch your online store, or have been in the game for many years but not making the sales you need.   Who is it for? You’re launching an online store soon and want to make sales from day one. You’ve already launched but need a better strategy that actually generates sales. You’re feeling overwhelmed about what you should do to increase sales and hit that $100k per year in revenue online.  You’re ready to take the next step to realise your business dreams.   Put your name on the waitlist here: https://jodieminto.com/online-store-success  See my full website here:  Let's connect on Instagram here: See you next week!

I understand that you might not be ready to start running paid ads, and that’s ok.  You can certainly utilise organic marketing methods to drive traffic and sales to your online store. The thing is, what you won’t spend on ads, you will spend time showing up on social media.  If you are a bit lazy like me (or time-poor), organic socials can feel time-consuming.  But where attention goes, energy flows, so if you do not want to spend on ads, here are tune in and hear my top tips on turning your followers into customers. If you need help developing your organic social media plan and advice on working with influencers, put your name on the waitlist for online store success.   Enrolment opens on 15th March (and we start on 2nd of April just after easter).  What is it?  A 12-week group coaching program for Online Store business owners looking to launch or scale their sales to $100k a year.  Online Store Success provides a proven roadmap to triple your traffic and skyrocket your sales, whether you are about to launch your online store, or have been in the game for many years but not making the sales you need.  Put your name on the waitlist here: https://jodieminto.com/online-store-success   Who is it for? You’re launching an online store soon and want to make sales from day one. You’ve already launched but need a better strategy that actually generates sales. You’re feeling overwhelmed about what you should do to increase sales and hit that $100k per year in revenue online.  You’re ready to take the next step to realise your business dreams.   Put your name on the waitlist here: https://jodieminto.com/online-store-success    

Are you tired of struggling to make your Facebook and Instagram ads work for your online business? Do you find yourself spending money on ads that just don't bring in the results you're hoping for? If so, I've got some exciting news for you! Today I share all the details about the eComm Ads Academy, a dedicated Facebook and Instagram ads course for online product-based businesses. This is your chance to join me for twelve weeks of expert coaching, guidance, and support to help you confidently and profitably manage your ad campaigns. During the program, you'll have access to weekly group calls, an online learning hub with over 50 video lessons and tutorials, guest expert master classes, and a dedicated Facebook group for collaboration with other students. You'll also get personalized feedback on your ad campaigns, as well as access to resources such as calculators, cheat sheets, and dashboards to help you succeed. The outcomes from previous students have been incredible, with businesses seeing significant growth in sales within a short period of time. Whether you're struggling to reach your sales goals, or you want to scale your business to new heights, Ecom Ads Academy is designed to equip you with the skills and insights you need to succeed. I understand the challenges of running an ecommerce business, and I'm committed to helping you navigate the complexities of Facebook and Instagram advertising. With a background in building a seven-figure fashion business and being certified by Meta as a paid ad specialist, I bring real-world experience and expertise to the table. If you're ready to take the leap and invest in upskilling your expertise when it comes to Facebook and Instagram ads, I encourage you to check out Ecom Ads Academy. The next round starts on Monday, February 19, and spaces are limited. If you have any questions or want to learn more about the program, feel free to reach out to me directly. You can DM me on Instagram or Facebook at @iamjodieminto. Don't miss this opportunity to transform your ad strategy and set your business up for success. Join me inside eComm Ads Academy and let's work together towards achieving your business goals. To learn more and secure your spot, visit www.ecommadsacademy.com Here's to levelling up your ad game and growing your business! Join this round of eComm Ads Academy today here.  See my full website here:  Let's connect on Instagram here: See you next week!  

Welcome to this week episode of Online Store Success. Today, I’m chatting with you about how to ditch your expensive ads manager or agency for good, take back the reins of your ads, and increase your bottom line. For many business owners, outsourcing their Facebook ad management is an expensive and frustrating experience. We hope these experts will get better results than we can, that they will treat your campaigns with the same amount of attention we do, and understand your business inside and out. But the exact opposite happens for most e-commerce founders I speak to. Results tank, you can barely get hold of your ads manager (the agency junior whom your account was handed too because you aren’t considered a ‘big spender’, and your bank account dwindles right before your ads. The most frustrating part? When you get your monthly report from the agency telling you how great your ads are doing when you know for a fact they are not. But it’s not all doom and gloom. In fact, I’m here to let you know it’s never been easier to manage your ads yourself in 2024. Tune in, and let’s go.   Links and References:  Register your place for Ads Boost Bootcamp. My FREE 4 x day online training event starts on 13th February. Join my free 4 x day Facebook Ad Challenge starting in February 2024. eComm Ads Academy Waitlist - Doors open for enrolment on 14th Feb. 2024 Visit My Website: Other helpful episodes:  Episode 33. THE most important button to click when building your Facebook Ads     

Are you struggling to get the sales you need on your online store each day? 😭  Worried it could be your products, your prices, or your website that is broken?   After 7+ years of coaching eCommerce clients, when a founder isn’t getting the sales they need, we can usually categorise a lack of results into two areas - a traffic problem (or lack of) or a conversion problem (traffic isn’t buying) In this episode, I will share how you can figure out what’s going on in your business, how to self-diagnose whether you have a traffic or conversion problem, and where to focus your efforts to scale your traffic and sales.    Links and References:  Register your place for Ads Boost Bootcamp. My FREE 4 x day online training event starts on 13th February. Join my free 4 x day Facebook Ad Challenge starting in February 2024. Episode 33. THE most important button to click when building your Facebook Ads  Episode 57. The 5 x Klaviyo automated flows every eCommerce business needs Online Store Success Waitlist - Coming back in March 2024 eComm Ads Academy Waitlist - Doors open for enrolment on 14th Feb. 2024 Visit My Website:

My 5 x Facebook Ad Predictions for 2024 Welcome back to the Online Store Success podcast, and welcome to season 3.  Today, I'm sharing my top 5 predictions for Facebook ads for 2024. There has been some good news regarding Facebook ad benchmarks in the past 12 months. The platform hasn’t become increasingly easier to navigate, machine learning continues to improve, and for many, costs have decreased (especially for those that have embraced best practices).  I believe we are in for a positive year as Meta advertisers. Please tune in and hear why, as well as my top 5 x predictions for Facebook ads for 2024. If you want to learn even more about Facebook ads for your ecommerce business, I’m thrilled to invite you to Ads Boost Bootcamp. A FREE 4 x day online training event is happening mid-February this year (so it's only a few weeks away, depending on when you are listening to this). Join my free 4 x day Facebook Ad Challenge starting in February 2024. https://courses.jodieminto.com/Facebook-Ads-4-day-challenge   Links: Join my free 4 x day Facebook Ad Challenge starting in February 2024. Episode 54. Creating Winning TikTok Ads Visit My Website: www.jodieminto.com

Today is part two of a two-part series where we map out your eCommerce strategies and plan for the upcoming year.  In the last episode, I discussed four different Ansoff Matrix business growth strategies in the last episode.  If you haven't listened to it yet, be sure to go back and listen to it here (or episode 59.)  Today, I’m chatting about HOW we implement our growth strategy by breaking down our tasks into four different categories - Profit, Products, Promotions and People.    Don’t forget to download your free workbook for this 2-part podcast series here:https://jodieminto.com/freebies Tune in and have your workbook ready to map out your high-level business plan for 2024.  Get your workbook here:https://jodieminto.com/freebies Register for my upcoming online masterclass here. https://courses.jodieminto.com/Scale_your_eCommerce_sales_with_Facebook_Ads See the full podcast page, including the video here:https://jodieminto.com/podcast/

Four Growth Strategies for your eCommerce business As we come to the end of the year, it’s a great time to reflect on what did and didn’t and set goals for the year ahead. I must confess, though, I’ve never been very good at setting and sticking to goals and plans.  As a big-picture thinker, I tend to find the smaller details boring and like to just ‘go with the flow’.  However, after 20 years in business, I’ve discovered that goals, plans, and structure are my best friends and help me stay on track, working on things that matter, vs. getting distracted. So today, I want to help you (ok and me), get you thinking about what’s in store for your business next year.  PLUS, I have a free workbook for you to download to map out your game plan.  Grab it at jodieminto.com/freebies This episode is part 1 of a 2-part series to help you get ready for the year ahead, and today, I want to share with you four growth strategies you can use to scale your business in the new year. I want to introduce you to the Ansoff Matrix Model. The Ansoff Matrix provides us with easy-to-understand strategies to help us grow our business. They include: Market penetration Market development Product development Diversification Please tune in to hear exactly what they are and discover which is the best option for your business in the new year.  Get your workbook here:https://jodieminto.com/freebies Register for my upcoming online masterclass here.  https://courses.jodieminto.com/Scale_your_eCommerce_sales_with_Facebook_Ads See the full podcast page, including the video here:https://jodieminto.com/podcast/

Want to know the 3 x key ingredients of a successful Facebook or Instagram ad?  Listen to this episode where I break these down for you. I also cover: - Why I love Facebook ads so much including a real-life example of one of my students - How to know if you are ready to implement paid Meta ads for your eCommerce business - How much profit margins you need in order to run ads (without going broke) As well of course the 3 most important factors to determining your success.   References: Free downloadable guide: 7 Steps to Facebook Ads Success One-Ad-Wonder - my $97 mini-course that teaches you the Facebook ads strategy you need to make your next 10 x sales    Looking to scale with paid Facebook and Instagram ads with me inside your ads account?  eComm Ads Academy is a 12-week, high-touch program that combines curriculum, community and coaching. This program is dedicated to scaling your online sales through the power of Meta Ads.  It’s best suited to those who are making $5k in revenue a month or more and have the time and budget to allow a minimum of  $40 a day in advertising spend for the duration of the program. It includes: Weekly live group coaching calls  Regular Facebook Ad account audits Me inside your Ads Manager  Comprehensive updated curriculum VIP private Facebook group Check out eComm Ads Academy https://courses.jodieminto.com/eComm-Ads-Academy   See the full episode page here: https://jodieminto.com/podcast/

Welcome to this episode of Online Store Success. Today I’m speaking with Linda Thomas from Ashlinc Digital, an email marketing and Klaviyo expert.  We discuss the five email automated flows you need in your eCommerce business including what to say in them, when you should send them and how many emails each automated flow should include. You don’t want to miss this episode.  Be sure to have a pen and paper ready - you will want to take notes! A little about Linda: Linda operates Ashlinc Digital with help from a small team of designers, developers, and a dynamic marketing assistant. Together, they bring their client's visions to life, whether it's creating new websites, crafting marketing automation systems, delivering direct-response copywriting, or formulating digital marketing strategies. If you are interested in working with Linda, get in touch with her via the links below. Links: www.ashlincdigital.com  Linda at Ashlinc Digital on Instagram Linda Thomas | LinkedIn Want MY help to scale your online store? Take a look at my programs here.  See today’s full episode page here:    See you next week on Online Store Success.

Today I had the pleasure of chatting with Google Ads expert, Kaity Griffin from Sunday Digital.  In this episode of Online Store Success, I ask Kaity all of your burning Google Ads questions for your eCommerce store including: The different types of Google campaigns best suited for eCommerce owners? What’s the easiest campaign for eCommerce founders to get started with Google ads? What daily budget suggestions when starting out? Frequent mistakes people make with Google Ads? Easy wins on Google Ads? Is it really possible to learn and manage our own Google ads?   Tune in to find out how to win with Google Ads for your eCommerce business.  Want to work with Kaity? Check out her programs below.  Google Ads Bootcamp - Module one of her comprehensive course, offering a strong grasp of Google Ads essentials. Free Keyword Series - An ideal starting point to comprehend the fundamentals of Google Ads Profitable Promotion - The flagship course that equips you with the expertise to revolutionise your e-commerce advertising efforts. * Please note Kaity has kindly offered a small affiliate discount via these links.    More about Kaity: Kaity Griffin is a Google Ads expert, trainer and systems geek She is the Founder of https://kaitygriffin.com/ which offers client management under the agency arm of the business and online training for digital marketers and business owners. Her signature program, Profitable Promotion has taught more than 800 students her exact framework for creating seriously profitable Google Ads using agency-level strategies. The waitlist is currently open for the mid-2024 cohort.   Ready to also win with Facebook Ads? Check out my courses below:One-Ad-Wonder Find out more about working with me and my other programs here. 

In today's episode, I am absolutely thrilled to welcome a very special guest, Stevie Dillon, who just happens to be my trusted business coach. Together, we're chatting about success, self-discovery, and the art of building a thriving business. Are you ready to join us? My own journey has been quite the rollercoaster. I started off with a stint as a solicitor, I ventured into the ever-evolving landscape of marketing, and now I am ultimately finding my groove as a course coaching expert. In the podcast, we’re going to talk about the importance of making course corrections along the way, the magic of setting up systems, and how you can create your very own version of success. You'll get to hear about the a-ha moments that led to my most significant launch to date, which has been the culmination of seven years of relentless strategy fine-tuning. Stevie and I will also be diving deep into the world of online courses and podcasting. We'll be sharing insider secrets on how to shine in a crowded market, focusing on the fundamental aspects of positioning, crafting compelling offers, and delivering the right message. Plus, we're going to chat about the amazing things you can do with data to make smart business decisions. If you're on the journey of turning your skills into a valuable service or digital product, you won't want to miss this episode. Join us and find out how to keep your business in harmony with your core values.  ********* Stevie is an ex Planning and Environment Solicitor turned Social Media coach turned course creator! She has been in business for six years, and her podcast the Lifestyle Business Sweet Spot has 1 million downloads and counting. Stevie has just launched www.lifestylebusiness.school, where she helps current and aspiring expertise-based founders to build online businesses to their version of the Lifestyle Business Sweet Spot. ********** I am going to be opening the doors to my signature Facebook and Instagram Ads program, eComm Ads Academy, very soon.  Make sure you’re the first to know about it, join my waitlist now.

Welcome to another exciting episode of "Online Store Success" with me, your host Jodie Minto. Today, I've got something special in store for you.  I recently had the opportunity to visit the TikTok office in Sydney and attended their launchpad training on TikTok ads. And let me tell you, it was eye-opening. In this episode, I'll be sharing with you all the juicy details about TikTok ads: how they differ from Meta or Facebook and Instagram ads, their campaign best practices, and tips and tricks for success.  So, if you're ready to add another marketing channel to your arsenal and tap into the huge potential of TikTok, then join me on this episode of "Online Store Success." Get ready to learn, get ready to be entertained, and get ready to boost your e-commerce success.

Want to know what's working in Facebook ads right now? Tune into this episode and discover what you need to 'unlearn' about running Meta ads and instead, what DOES work in a pos-IOS world.   Want to elevate your Facebook ads game?  Take a look at my self-study workshop series, One-Ad-Wonder.  It's only $147 for a limited time.