In today’s podcast we're unraveling the true challenge that's been holding you back from reaching your sales aspirations: it's all about traffic and conversions. Last week we explored the myth surrounding your products and prices as potential sales obstacles.  So now, let's tackle the real elephant in the room: traffic. Without a consistent, targeted flow of visitors, your conversion goals will remain elusive. Think of traffic as the lifeblood of your eCommerce venture; without it, sales simply won't materialise. But not all website visitors are created equal. Some are new, cold visitors, while others are warm, returning ones. The crucial question: how many visitors do you need daily? This hinges on your conversion rate. A typical eCommerce conversion rate is around 1%. That means, out of 100 targeted daily visitors, you might expect just one sale. Imagine aiming for $2,000 in daily sales; with a 1% conversion rate, you'd need a staggering 2,000 visitors daily. So, how can you drive this traffic to your store? There are two main approaches:   Organic Traffic: This comes naturally through non-paid search engine results or organic social media posts. Think SEO optimisation, content-driven marketing, and engaging blog posts.   Paid Traffic: This involves visitors coming through paid advertising, like Facebook, Instagram, Google Ads, and more. It's a smart strategy to combine both organic and paid traffic methods. If rapid traffic increase is your goal, paid strategies like Facebook and Instagram ads are your go-to solution. For an in-depth analysis of your daily visitor needs, check out the helpful calculator I've designed: Website Visitor Calculator Building a robust traffic strategy and optimising conversions are key aspects I dive into within the Online Store Success program.  The last round of Online Store Success for 2023 starts August 21.  Grab your spot while there are still places!

Today we are diving deep into the heart of e-commerce success. Ever wondered why your products or prices might not be driving the sales you dream of? We often think that the problem lies within our products or the pricing. But guess what? That’s rarely the issue. Before I continue summarising the episode, I want to let you know that I have spent the last few days running a live training program which ends tomorrow. Our main event, Learn the 6-figure secrets to scaling your online store to 6-figures and beyond will be live at 12pm AEST Thursday 10 August.  Join me to learn more about eCommerce success! In this episode, we'll break down the barriers holding your sales back and uncover the real issues that deserve your attention. The economy might seem uncertain, but it's not the sole culprit behind sluggish sales. Remember Taylor Swift's concerts that sold out like hotcakes, despite any economic turmoil? That’s because effective positioning and marketing can create demand even in challenging times. You know what's often the real issue? It's the lack of eyeballs on your products. Your website might be the best-kept secret, and that's where we need to start. And then we need to talk about your brand's voice. Does it resonate with your product offerings? If not, we need to align them. And those marketing strategies you're using? They need to be consistent and effective. It's not about trying every trick in the book; it's about the right strategies tailored for your business. We're entering the pivotal fourth quarter where e-commerce businesses make their biggest profits. This is your time to shine. So, whether you're considering starting an online store or taking your existing one to greater heights, now's the perfect moment. Join Me in the Journey Remember, I've been in this business for over two decades, and I've helped countless entrepreneurs achieve their e-commerce dreams. You're not alone on this journey. Tune in next week, as we unravel the mystery behind driving more eyeballs to your website. And hey, if you're eager for more insights, don't miss my Six Figure Secrets Training. It's packed with practical strategies to elevate your store to the next level.

Welcome to this episode of Online Store Success. Today I want to chat with you about the current economic situation and how it relates to small business owners like you. I know it can feel really heavy and disheartening. Tune in to today's episode to hear what you can do to not only reframe your mindset but still grow your business and sales during wobbly economic times.   Links:  Join my free upcoming training - Learn the 6 Figure Secrets - how to crack the code of eComm Success Register your place at the free training.   Also, pop your name on the waitlist for Online Store Success - doors open Thursday 10th August!  This round is set to be our BEST yet with LOADS of updated content including tons of updates to all things Facebook and Instagram ads, plus more guest speakers than you can poke a stick out. Join the waitlist for Online Store Success And take a look at all of my programs here: www.jodieminto.com   Chat next week!   Like it’s all doomed and you should just give up.   But I want to share this with you in order to help reframe your thinking because people ARE still spending.

Welcome to this episode of Online Store Success. Today we are chatting all things numbers - specifically the key metrics and numbers you need to check each month in order to gauge whether your business is on track, or if you need to course correct. Tune in to hear about the key metrics you need to pay attention to for your eCommerce business overall as well as those specific to paid marketing activities. Links: Online Store Success - www.onlinestoresuccess.com One-Ad-Wonder Workshop Series Mini-Course

I love Facebook and Instagram Ads. Some people call me a nerd, but I know first hand they can be a game-changer for accelerating the growth of your e-commerce store. Ask any multiple figure 6 or 7 figure a year ecommerce business owner what their biggest driver of traffic and sales is and I’d put money down that they will tell you it’s via paid ads - particularly Facebook and Instagram ads. Paid Social Media Ads are the number one lever you can pull in your business to scale your traffic and sales FAST. People often say to me, right now I’m going to focus on: Organic social mediaSEOWriting blog postsFinding brand ambassadorsLearning Tiktok dance routines videos And while all of these do help drive traffic to your website, they are a slow burn and require lots of time and effort to get traction. If you want more traffic and sales NOW, the quickest and easiest way to do that is via Facebook and Instagram ads. You can literally ‘turn the tap on or off’ as you please and you will see instant results. Paid Facebook and Instagram ads are one of the fastest ways to send traffic and sales to your online store. Facebook ads allow you to: Reach a new audience FASTBuild brand awareness and loyaltyInstantly increase your website trafficGrow your email list and social media by followingRemind previous customers to come back for another visit. Gives you SO much valuable data (even if you didn't make any sales from that campaign) as to who exactly is resonating and clicking on your ads. PLUS despite all of the changes and all of the confusing mambo jumbo talk circling online, it’s actually easier than EVER to self-manage your ads yourself. Gone are the days of needing complex funnels, and testing a gazillion interests against each other. The platform is simpler than ever, despite what you may have heard. Tune in to today's episode to hear whether you are ready Facebook ads for your business, and how to bet my help with your ads. What I cover in today's episode is just a little of what I teach inside of Online Store Success where we dive much deeper into using the power of paid Social Media ads. In Online Store Success you will learn how to get started DIY'ing your Facebook and Instagram ads (and save thousands each month on agency fees). You will learn everything from technical set-up to creating audiences, and how to build ads for both cold and warm audiences. You will also learn the latest strategies as to what's working and what's not and how to create a paid traffic sales funnel for your store, AND  how to measure your results including knowing which ads to turn off and which to scaleOnline Store Success is a game changer for eCommerce business owners needing to increase their sales, and pronto. It couples coaching, community and curriculum, giving you a roadmap to scale your traffic and make sales while you sleep. Be sure to put your name on the waitlist at onlinestoresuccess.com or in the show notes. See you next week when we chat about knowing your numbers, that is reading your analytics to In the meantime, I’d be so grateful if you could share your favourite episode with a friend in business and leave me a review on your favourite listener app. Nothing makes my day more than seeing your beautiful reviews come through - so thank you!   Links: Online Store Success - www.onlinestoresuccess.com Google Chrome - Meta Pixel Helper One-Ad-Wonder Workshop Series Mini-Course

Where, when and how to turn up on social media is often completely overwhelming for most small business owners.  It’s just another thing we have to do, added to a never-ending list of tasks we need to do to keep all the plates spinning and sales coming in. Some folks love it - some loathe it.  Either way, it is fairly necessary for several reasons. I’ve spoken before about how traffic is the lifeblood of an eCommerce business, and organic social media is an important part of that traffic formula. While it’s just one marketing tactic that fits into our sales funnel, it’s an important one, as we spend SO much time on social media apps these days.  It makes sense to go where your potential customers are already spending time.  You are meeting them where they already are, giving them a chance to stalk you and even chat with you to get to know you more and decide if you the right business for them. Digital marketing is all about reaching customers across different touchpoints and multiple times.  Social media allows us to do just this, reminding customers we still exist and hopefully popping up in their feeds regularly and consistently.  Tune in to hear about: - Why you need social media for your business - Which platforms you need to be on - What and how often to post -What's working right now.   Want my help to build a strong organic social media strategy? Be sure to put your name on the waitlist for the next round of Online Store Success here Learn more about uncovering who your ideal customer is on episode 42.  

Welcome to this episode of Online Store Success. Today I’m chatting about Websites - a winning website that is!  So what is a winning website? It’s one that is built to convert as many website visitors to customers as possible, on autopilot (while you sleep!). Can I get a ka-ching! Your website is the equivalent of a brick-and-mortar shop front - first impressions are everything. And sometimes we are too close to our website to see the holes in it.  We are more often than not looking inside the back end of Shopify / rather the public-facing website and we know exactly where everything is (because we put it there) and just assume everyone else will know too right (a bit like my husband's wardrobe…). Think about shopping in person at your local shopping centre or mall. When you approach a new store for the first time, would you stick around for a long if there were boxes everywhere blocking your path?  If there were inches of dust in the window display, and cobwebs around, would you be willing to stay?   How about if you have a question or want to try something on - what if there was no sales assistant there to help you? We need to consider the user experience of our website visitors the same way you would if they were visiting you in real life.  That is, you need to make a great first impression and help guide them through your store in order to make a sale. Now obviously we can’t do that as easily online, however, there are 10 crucial elements that will help you do that online in order to scale your business to a million-dollar-a-year eCommerce store like mine, iland co. Tune into today's episode to hear exactly what these elements are. Want my help in your business? Online Store Success is a game changer for eCommerce business owners needing to increase their sales, and pronto. It couples coaching, community and curriculum, giving you a roadmap to scale your traffic and make sales while you sleep.  Put your name on the waitlist today.  Enrolment opens in early August 2023. 

Welcome to this episode of Online Store Success. In the last episode (episode 42 go back and have a listen if you missed it here) we talked about getting clear on WHAT your niche is, and WHO exactly your customer is.  This week I’m talking about your brand and how it aligns with your niche and attracts your ideal customer (ideally). But sometimes we get it wrong... In this episode, I chat about:What exactly is a brand? Why is it important? How do you build one or refine an existing one? What if your brand no longer fits your business, your customers or your products? This is just a little of what I teach inside Online Store Success which is opening for enrolment in early August. In Online Store Success we break this down even more and develop: Your brand identity Key messaging Your brand bible How to build an iconic brand with Kady O’Connell Online Store Success is a game changer for eCommerce business owners needing to increase their sales, and pronto. It couples coaching, community and curriculum, giving you a roadmap to scale your traffic and make sales while you sleep.  See you next week where we talk about how to build a winning website!

Welcome to this episode of Online Store Success. Today we are going to chat about whether you might be missing out on loads of possible sales by missing the mark on pinpointing your niche and ideal customer. Many businesses I see are trying to be everything to everyone in the hope more people will buy from them, and what happens is that no one actually resonates with the business or brand and the sales just don’t come. So how do we figure out what our niche is and who our customers are? Tune in and find out. Today’s episode just scratches the surface of what is covered in Online Store Success, which I’m thrilled to let you know is coming back in August this year!  This is the first time in over 18 months I’ve run this game-changing program that couples coaching, curriculum and coaching.  Put your name on the waitlist here and be sure to look out for the upcoming launch events that are totally free!

Today I am sharing a cautionary tale about house painting.  No, I have not shifted my focus to become a renovation podcast!  Inside this house improvement story there is a lesson that relates to business.  Tune in to hear more. ****** Four years ago, my husband loudly declared that he was going to paint the entire outside of our house.  Now this announcement had me perplexed because my husband is no house painter - he is a plumber!  And when I questioned whether this was a job he could, er even wanted to, achieve, he told me: “I am not paying somebody else to do this job when I am perfectly capable of doing it myself.”  Can you relate to this way of thinking?  Have you ever decided to tackle a task that was not your skill set, just so you could save a few dollars? Well, I probably don’t need to tell you how the house painting ended.  Let me just say - when my husband declared himself finished, there was still a lot of work left to do.  Now in fairness to my husband he is not a house painter.  He didn’t even have the tools to complete the job properly.  He had thought that, because he could open a tin of paint, he could complete the work.  And by the end of the process he was wishing he had never begun! How many times do we take on projects in our business that we are not equipped for,  or don’t even have the time for? This happens so often with social media campaigns.  Are you guilty of trying to run your own social media campaign and finding it fall flat on its face?  Do you have a friend who tells you social media ads are a waste of money because they tried it once and it didn’t work? If this sounds like you, I have the perfect solution.  I have a number of workshop and coaching programs that will equip you with the proper tools and knowledge you need to be able to run your own social media ad campaigns. One-Ad-Wonder A three-part self-study program that will help you get started, or dust the cobwebs off your existing campaign.  Priced at just $147 this is a great, affordable package to get you started on the spot. ***** Need a little more help?  I have an exciting new package to offer. FB & Insta Set Up Package I will spend a day in your ad manager getting everything created and configured just right for a successful campaign.  At the end of the package, I will give you a comprehensive handover with video instructions, how-to’s, and the ability to duplicate the ads I have created for you. I am heavily discounting this program because it is brand new and I want to help as many businesses as possible.  I will be offering this package from now until mid-July, so there is a limited time to arrange your booking.  Make sure you get in early and don’t miss out! ***** My other programs: eComm Ads Academy is a 12 week coaching program where I work inside your Meta Ad Manager and walk through your entire ad campaign.  I am just finishing up a round of eComm Ads Academy and will be running it again sometime toward the end of this year or early next year.  Pop your name on the waitlist to be the first to find out when doors open. *****   FB & Insta Ad Management Packages: For those of you who need to fully outsource your social media ad campaigns, my ongoing maintenance package is the right solution for you.  

Today I’m chatting with a friend and also a mentor of mine, the infamous Kate Toon! Kate is a powerhouse in her own right, is known as the ‘Beyonce’ of the SEO world, a digital marketing coach, Copywriter, Author, Bumfluencer, Mum, partner, 7-figure business owner, and downright great human.  Kate helps business owners build a successful, profitable, and enjoyable business. Using smart, creative, simple digital marketing tactics. Kate’s about to embark on a book tour in major cities around the country and I’m honoured to be interviewing Kate at her Central Coast launch party, Friday 23rd June.  If you haven’t got your tickets yet, but sure to do so today before they sell out via the link in the show notes. In this episode, Kate and I get serious about the reality of running a business, raising small humans, maintaining healthy relationships, keeping up with the laundry, and the truth of existential crisis.  (How did we fit this all into 30 minutes?!) It’s true, Kate is a powerhouse, but she is honest to admit that she doesn’t even try to do it all alone.  She has a team.  Because we don’t need to burn ourselves into the ground in order to run a successful business.  Kate and I have both experienced small and scaled businesses and we reflect on the changes in business practice and profit margins when income grows.   We talk about healthy profit margins, how to balance work and housework, and we dispel the myth of working-from-home as being liberation.  We even break down the complexities of marriage and gender roles.  This is an episode you don’t want to miss! If your business is just starting out, is ready to scale, or you are already soaring - you will find sage advice, comfort, and familiarity in this podcast episode.  Join us now.  (And don’t forget to pre-order Kate’s book here: https://www.katetoon.com/writing/books/six-figures-in-school-hours/ Get your copy of Kate’s book here: https://www.katetoon.com/product/six-figures-in-school-hours-book/ Get your ticket to the launch party in your area here: https://www.eventbrite.com/o/kate-toon-62783287013 ************ Grab your free calculator here: https://courses.jodieminto.com/calculator Buy One-Ad-Wonder here: https://courses.jodieminto.com/ads-with-jodie And take a look at all of my programs here: www.jodieminto.com OR TUNE IN: APPLE PODCASTS | SPOTIFY | GOOGLE PLAY

Are you struggling to get the sales you need on your online store each day? 😭  Worried it could be your products, your prices, or your website that is broken?  After 6+ years of coaching eCommerce clients, my guess is you have a traffic problem and that your products, prices and website are fine! More often than not, a lack of consistent, quality daily visits (traffic) is the problem. Today, I’m unpacking how you can get clear on EXACTLY how much traffic you need each day to meet your sales goals.  Let’s get started. After 6+ years of coaching other online store owners AND running my own eComm store for 9 years, I know that traffic, aka website visitors, is an online store's lifeblood.  No traffic = no sales; it’s as simple as that. But not all traffic is the same.  There is cold traffic versus warm traffic, higher quality traffic that comes from organic searches, recommendations or returning customers, and lesser quality traffic that might come from a ‘traffic’ campaign in Facebook or a bot (the horror!). But lack of traffic is more often than not the biggest challenge online store owners face BUT they don’t always realise it’s their biggest issue.  Online store owners often assume it’s their products, prices, website or a thousand other things  So, how much traffic do YOU need each day to meet your sales goals? Well, that depends on a few factors. What is your average order value?  What is your average conversion rate? And HOW much sales/revenue do you want to make each day? These metrics will guide you as to how many daily visitors you need.   Tune in to hear exactly how many website visitors you need a day. Grab my free traffic calculator here:https://courses.jodieminto.com/calculator

38. Are you focusing on the wrong thing in your marketing? Welcome to this episode of Online Store Success. Today I’m chatting about focus, particularly where you're focusing most in your marketing efforts. You see after 6.5 years of coaching eCommerce clients AND building and scaling my own online 7-figure fashion business I’ve learnt much about marketing and common pitfalls we find ourselves in as small business owners. There’s one huge pitfall I see (and have landed in myself many a time) that I see time and time again. And this pitfall costs us customers, sales, time and frustration. Because if we are doing this one thing wrong, it will drastically affect the success of our marketing efforts (and business). It’s something that I can confidently say we’ve all been guilty of doing at some stage in our business. So what is it you ask?  Tune in and found out! ************** I hope you found this episode helpful and that you will think of me next time you go to write your marketing copy. This is just one small snippet of what I teach in my program, Online Store Success which is coming back VERY soon. Online Store Success is my 12-week program that shows you how to Build and Scale a magnetic eCommerce store that makes sales 24/7 (without the overwhelm). Put your name on the waitlist here: https://jodieminto.com/online-store-success And take a look at all of my programs here: www.jodieminto.comOR TUNE IN: APPLE PODCASTS | SPOTIFY | GOOGLE PLAY

Welcome to this episode of Online Store Success. Today I’m chatting about 5 x things you can do in order to stay positive, stay profitable and have your business still ticking along during difficult times. I know you’ve seen the news where it’s mostly all doom and gloom including the cost of living crisis and increasing interest rates which can make us want to completely throw out our business because everything feels heavy and people aren’t spending. But I want to let you know that people ARE STILL definitely spending.  I see it day after day in my student's businesses and I know I’m still personally spending (and yes I most certainly do have a mortgage!). I want to reassure you that despite the news headlines click-baiting us at every chance they can, we don’t have to buy into it.  And while yes things are tough for many people right now, there are things we can do to remain both positive and profitable in business. Tune into the episode to hear my 5 ways to stay positive and profitable during an economic downturn today. OR TUNE IN: APPLE PODCASTS | SPOTIFY | GOOGLE PLAY

Tune into today's episode where I interview Emma Egel from Forever Dolls. We chat about how Emma went from a high-pressured corporate compliance gig to an online doll business doing $200k in months! But it wasn't always easy and at one stage Emma had 300 dolls stored in her linen cupboard that she was about to donate to charity...Tune in to hear the full episode here. Take a look at Forever Dolls' stunning website, branding AND dolls here:https://foreverdolls.com.au/ https://www.instagram.com/foreverdollsclub/ One thing Emma shared was that Facebook and Instagram ads are still the biggest drivers of traffic and sales to her online store. And I appreciate I sound like a broken record when I sing the praises of Meta advertising, but that's how powerful it can be for your business. If you are ready to take the reins and master your Facebook ads this year, my eComm Ads Academy coaching program is open for enrolment, but I have space for only 4 more!  Wouldn't it be amazing to have your own coach inside your Ad Manager account helping you tweak #allthethings so your sales can skyrocket? That is exactly what you will get in my exclusive 12-week Facebook and Instagram Ad coaching program, eComm Ads Academy! The benefit for you  🙌 You will be coached and guided to master Facebook and Instagram ads to skyrocket your eCommerce sales and business. 🙌 We run ads live through the program and I personally wriggle inside your Meta account and work through what's working, and what's not. 🙌 You get expert attention to detail without the risk of wasting thousands on an agency that doesn't deliver.  🙌 By the end of 10 weeks together you’ll feel so confident in managing your Facebook ads, your friends will start asking you for advice. I hope I will see you there!   References and links mentioned in the show:   Work with me inside of eComm Ads Academy here.    Shop Forever Dolls Here   Follow Forever Dolls here: See the full episode page here:  

Want my eyes inside of your Facebook/Meta Ads Manager?  Tune into today's quick episode where I share how you can get my help inside your ads account every week.  Learn how you can have me checking and auditing your ads, teaching and arming you with the skills and strategies you need to confidently and profitably self-manage your Facebook ads forever (and all for the price of just one month's of agency fees). Ready to skyrocket your traffic and sales with the power of paid Facebook and Instagram ads - join eComm Ads Academy today. This next round starts on 8th May and there are only a handful of places left. Join here 👉🏻 www.ecommadsacademy.com

Today I'm chatting with a long-term (and one of my favourite!) client, Jane Matley from Coco & Pud, a 7-figure luxury pet accessory brand.  But it wasn't always a million-dollar-a-year business.  And Jane shares with us her journey to scaling from zero to success and what her days look like now. We chat about: - Jane's business journey so far including the BIG milestones - Her biggest challenges -What her day looks like as a 7-figure founder now. - Jane's favourite (and least favourite) business tasks.   - What is the biggest driver of traffic and sales to her online store is - Advice for her former self  - And what it's like to work with me! Tune in to hear the full episode - you won't be disappointed. Shop Jane's beautiful brand here: https://cocoandpud.com.au/   References and links mentioned in the show: Work with me inside of eComm Ads Academy here.  Kate Toon's SEO course - tell her I sent you!  Tina Tower's book - Million Dollar Micro Business See the full podcast page here.

Today I'm sharing with you a crucial button click that will make or break your Facebook ads success. That’s right, one slight slip of the finger and you will find your ads tank, you will get zero aisles or leads and waste tons of time and money trying to figure out why. So what is the most important button to click when you build your Facebook ads you ask? Tune in to hear what it is! Be sure to subscribe to my channel to be the first to know when my next episode is live, where we continue chatting about all things Facebook Ads.  In the next instalment of our Facebook Ads Playlist, I will be chatting with a very special lady who has scaled her business to 7-figures using the power of Facebook and Instagram ads. ****** If you are ready to learn how to confidently self-manage your Facebook ads yourself, check out my One-Ad-Wonder workshop series where you can learn a super easy strategy that you can set up in less than an hour that will bring you your next 10 x sales. ********** Want me INSIDE your ads manager, coaching you, auditing and advising you on your ads each week? Put your name down for eComm Ads Academy - my 12-week coaching program that helps established eCommerce business owners confidently launch and manage profitable Facebook ads with ease (even if you're terrified about wasting money) so you can consistently scale sales and profits with 100% control over your business. ********** References and links:   Work with me here: https://jodieminto.com/digital-marketing-courses Visit this episodes page: https://jodieminto.com/podcast/ Get your ticket to One-Ad-Wonder workshop series here: www.adswithjodie.com Put your name on the waitlist for my 12-week Facebook ads coaching program here: https://courses.jodieminto.com/eaa-waitlist   Find out more about working with me here: My courses and coaching programs eComm Ads Academy Let’s be friends: Let's be Insta BFF's Found this episode helpful? Please leave me a review on Apple Podcasts.

5 x Ways to win with Facebook ads right now - without wasting money or spiralling into a vortex of ads manager doom.    Visit the full podcast page here:     So what’s working right now in Facebook ads you ask?  Tune in to hear exactly what is (and isn't working right now) in Facebook ads land.    For the speed readers, below is a high-level re-cap. 1. Broad audiences  Broad audiences are great for so many reasons - not just because it makes ad creation super easy, but because: They don’t burn out after a few days  They give us cheaper results - for every customisation we ask of Facebook we get charged extra Interests don’t necessarily work anymore after IOS updates They rely on machine learning which is what FB recommends (and rewards us with lower CPCS) If you aren’t using broad audiences right now - it’s time to try them! 2. Dynamic creatives- do the testing for you, lets the algorithm find the best combination Dynamic creatives are my new go-to and are like the lazy girls' guide to both building and testing which ads your audience wants to see. Toggle on the ‘Dynamic creatives’ button at the ad set level and then when you get to the ad creation stage, you can load up to 10 different visuals, 5 text options, 5 headlines, 5 link descriptions and 5 calls to action. Pro tip - don’t use ALL of the options if you are running a low-budget campaign, as it will spread your ad spend across all of the combinations and you will find it takes FOREVER for any one ad combination to have enough spend allocated to it to be successful. 3. Account simplification It’s time to stop running ads like it’s 2015.  Gone are the days of having hundreds of ad sets testing for single interests audiences, and then different creatives (and then duplicating those testing against CBO vs ABO) The new way forward is fewer campaigns, with fewer ad sets within them. And as a busy eCommerce business owner that is probably trying to do ALL of the things, I’m sure you don’t have time to stare at column after column in ads manager trying to figure out the winners. It's time for fewer campaigns, and less complicated funnels and Im sure for many this will be welcome news!4. Lower daily budgets   Yep, this one is new - starting your campaigns at a lower daily spend seems to be rewarding advertisers with a lower cost per conversion than starting the campaign at a super high budget. There is lots of discussion around daily budgets and that starting your campaign on our lower daily budget makes FB work harder for your dollars, in comparison to a much higher daily budget where FB has more runway and ad spend to burn through. If you are starting ads at $200 a day and they aren’t getting you the CPCs you want, try recreating that ad on $80 a see if there’s a difference.  Pro-tip. Set yourself ‘rules or benchmarks’ as to when to turn off ads. If historically your cost per sale from FB ads is $50 per sale and you’ve created a new campaign that’s spent $200 without a sale, I’d switch it off and try again.  If you want to run the test I mentioned, be sure to let the $ 80-day campaign reach the same total spend amount as what your $ 200-a-day ad hit, before you turned it off. That way you are comparing apples with apples.  5. Outside-of-the-box retargeting strategies  As I mentioned before, broad audiences are what FB wants us to use, and reward us with cheaper CPCs. But what if you want to retarget your warmest audiences?  Sure, you can create a conversion campaign retargeting them but what you will probably find is that the cost per sale in the retargeting ad is higher than the cost per sale in the broad campaign.  Remember every customisation (ie. specific audience) we ask of FB, the higher the price we pay.  So this flips everything we know about retargeting on its head, right? Here are some strategies that you could try: Choose a different objective for your retargeting audience such as clicks, landing page views, video views, reach or awareness.  While these ads won’t be optimised for SALES, this audience is lower-hanging fruit so to speak, so having them reminded to click back through to your site for another look via a traffic ad, might still convert. Switch conversion retargeting ads on and off for certain time frames, rather than letting them run continuously.  Post-IOS changes mean Facebook doesn’t know exactly who those retargeting folks are if they have opted out of tracking, so that means your audience size has shrunk significantly and they will see your ad over and over and over again if the ad is left to run continuously. Retarget 'on Facebook' or Instagram audiences as Facebook can pinpoint these users as the actions were performed on their platform. I hope you found this jam-packed episode helpful! 🤗 If you want to unpack these 5 tips in more detail including campaign set-up tutorials  - register your place at my upcoming One-Ad-Wonder workshops.   👉🏻Get your tickets are www.adswithjodie.com  🤩Want me INSIDE your ads manager, coaching you, auditing and advising you on your ads each week? Put your name down for eComm Ads Academy - my 12-week coaching program that helps established eCommerce business owners confidently launch and manage profitable Facebook ads with ease (even if you're terrified about wasting money) so you can consistently scale sales and profits with 100% control over your business. Be sure to subscribe and follow to be the first to know when my next episode is out - The most important button to click when building your Facebook Ads. See you in the next episode!

Do you know what the difference between a struggling eComm store and a 6 or 7 Figure one is?  Paid Ads.  Plain and simple. Paid Social Media Ads are the number one lever you can pull in your business to scale your traffic and sales FAST. People often say to me, right now I’m going to focus on: Organic social media SEO Writing blog posts Finding brand ambassadors Learning Tiktok dance routines videos And while all of these do help drive traffic to your website, they are a slow burn and require lots of time and effort to get traction. If you want more traffic and sales NOW, the quickest and easiest way to do that is via Facebook and Instagram ads.  You can literally ‘turn the tap on or off’ as you please and you will see instant results.  Facebook ads allow you to: Reach a new audience FAST Build brand awareness and loyalty Instantly increase your website traffic Grow your email list and social media by following Remind previous customers to come back for another visit.  Gives you SO much valuable data (even if you didn't make any sales from that campaign) as to who exactly is resonating and clicking on your ads. PLUS despite all of the changes and all of the confusing mambo jumbo talk circling online, it’s actually easier than EVER to self-manage your ads yourself.  Gone are the days of needing complex funnels, and testing a gazillion interests against each other.  The platform is simpler than ever, despite what you may have heard. If you are ready to learn how to confidently self-manage your Facebook ads yourself, check out my One-Ad-Wonder workshop series where you can learn a super easy strategy that you can set up in less than an hour that will bring you your next 10 x sales. Want me INSIDE your ads manager, coaching you, auditing and advising you on your ads each week? Put your name down for eComm Ads Academy - my 12-week coaching program that helps established eCommerce business owners confidently launch and manage profitable Facebook ads with ease (even if you're terrified about wasting money) so you can consistently scale sales and profits with 100% control over your business. Be sure to subscribe to my channel to be the first to know when my next episode is live, where we continue chatting about all things Facebook Ads.  In the next instalment of our Facebook Ads Playlist, I'm going to share with you '5 Ways to win with Facebook ads right now - without wasting money or spiralling into a vortex of ads manager doom.' You don't want to miss it! ********** Work with me here: https://jodieminto.com/digital-marketing-courses Visit this episodes page: https://jodieminto.com/podcast/ Get your ticket to One-Ad-Wonder workshop series here: www.adswithjodie.com Put your name on the waitlist for my 12-week Facebook ads coaching program here: https://courses.jodieminto.com/eaa-waitlist   ********************

30. Overcoming burnout in business (and life) Today I'm chatting about overcoming burnout in business and life, and how I've been slowly coming back to life.  Tune in to hear what's working for me, and how some strategies and tips might help you if you are feeling the same. Enjoy!   References and Links: My Chiropractor - Platinum Chiropractic Erina My Kinesiologist – The Bloom Collective My Naturopath - Lisa Turnbull Find the episode page here   Find out more about working with me here: My courses and coaching programs eComm Ads Academy Let’s be friends: Let's be Insta BFF's

Today on the podcast, I’m chatting about why your product isn’t the problem. You see many of my students and clients come to me asking ‘is there something wrong with my product? Why is no one buying from me?’ And 99% of the time my answer is the same - it’s not your product.  Your product is fine. In fact it’s great! But that’s why aren’t people buying.   Here the entire episode here  TUNE IN APPLE PODCASTS | SPOTIFY | GOOGLE PLAY In this episode I talk about: What the biggest problem is for eCommerce business owners when it comes to lack of sales Five onsite conversion killers that also might be contributing (and how to fix them). Ready to drive consistent traffic to your website, day after day? Check out my eComm Ads Academy program. eComm Ads Academy is a 10-week coaching program for established eCommerce Business Owners Like You who are ready to confidently AND profitably manage your Facebook and Instagram Ads with ease (without wasting thousands of dollars or living inside of Ads Manager). This program is for you if want to:  ✔️ Wake up to consistent results, day after day, with consistent Cost Per Conversion AND a ROAS that continues to climb  ✔️ Self-Manage your Facebook and Instagram ads with confidence (without feeling like you live inside of Ads Manager), knowing exactly which products you should be promoting to skyrocket your sales AND profits.   ✔️ Know with certainty which campaigns are working and which are not. You are the scaling QUEEN now and your friends are asking YOU for advice ✔️ Hide those ‘bro’ marketing ads in your feed FOREVER because you don't need them and their empty promises. You are self-managing your paid ads like a BOSS Numbers are limited to a maximum of 20 members per round, so be sure to waitlist your place today.   👉🏻 JOIN THE WAITLIST References / Links: Listen to my other episodes here: Take a look at the full podcast page here: Join the waitlist for eComm Ads Academy here. Stamped IO  - A Shopify review app

Today I'm chatting with Naomi Swalwell from House of Lacuna about her journey of starting and scaling an ethical and sustainable fashion label. We chat about: - How to find manufacturers - Manufacturing and collection/product advice - What the biggest driver of traffic and sales is for House of Lacuna - What it's like to work with me! Tune in to hear the full episode. Are you ready to learn how to really scale your sales with Facebook ads for your eCommerce store?  Put your name on the waitlist for eComm Ads Academy.  The next round starts just after Easter.  Show links: House Of Lacuna - www.houseoflacuna.com Sourci - https://sourci.com.au/ Jodie Minto - www.jodieminto.com eComm Ads Academy   

 In today's episode, I share with you the top 12 (14 actually!) learnings, reflections or plain right dumb things I did and would do very differently in my next eCommerce venture. Because there are a lot of them. I’ve broken down my reflections and things I’d do differently into four categories - Products, People, Marketing and Money and I’m going to share them with you now in case they help you in your current eCommerce journey no matter where you might be in it. Tune in and hear what they are. Full the full episode page, click here.    

Hello friend, It has been some time. A lot has been going on in my world, as I’m sure it has yours, which has kept me away from the microphone and keyboard and having lots of day naps.  In this episode, I’m sharing an exciting update with you.  I sold my eCommerce business! And then I fell into a complete, exhausted heap. Today I talk about both of these things, the good and the bad, with a little oversharing too (sorry in advance).  But this is life as a business owner and I’m not one to sugarcoat things. So let’s go and get stuck into it.  Listen to the whole conversation below, or if you don’t care about the burnout stuff, read the overview below covering tips and things to consider when you plan to sell your business.  Selling a business is equal parts scary and exciting, and in this episode, I share with you my experience and tips that might help you when the time’s right to sell your business. And if you are feeling tired and stressed, perhaps there are a few helpful lessons in today’s episode too.  See you next week! Jodie xo   Links: Link to this podcast episode: https://jodieminto.com/26-selling-my-7-figure-ecommerce-business-burnout/ Flippa - https://flippa.com/ Website Closers - https://www.websiteclosers.com/ Iland co. - https://www.ilandco.com/ Kate Toon - https://www.katetoon.com/ A Podcast episode on Burnout - The Lise & Sarah Show with Chelsea Thomas from I HEART Bargains My beautiful Kinesiologist - https://www.thebloomcollective.live/    Find out more about working with me here 👇🏻: https://jodieminto.com/digital-marketing-courses https://courses.jodieminto.com/eComm-Ads-Academy   Let’s be friends: https://www.instagram.com/iamjodieminto/

Today I'm talking about the pros and cons of offering refunds in your eCommerce Business. Tune in and hear the top 3 pros versus cons. If you would like more help with launching and scaling your online store, be sure to sign up for my waitlist for my coaching program, Online Store Success.  It opens for enrolment again in Feb 2023.     

Q4 advertising on Facebook in Instagram is never a good time. We wake up one morning and the 'Black Friday' madness has begun and all of our best-performing ads just up and die... But not all is lost. Tune in to hear what IS working and what other marketing tactics you can try when the ad auction becomes impossible.

Honestly, this is nuts but here we are! iland co. is back online trading - have a listen to this week's podcast to hear why and the new structure of the business. Curious to see my online eCommerce store? Have a look here: www.ilandco.com Interested in working with me to help you grow and scale your business? Take a look at my coaching programs here: www.jodieminto.com  

Is your business for a reason, a season but perhaps not a lifetime? In this week’s episode, I want to tell you a story. It’s a true story, with all the highs and lows you’d expect.. And better still, it’s my story. And it includes some amazing lessons, some hard truths and yes, a lot of vulnerability Over the last few months, I’ve been making some HUGE business decisions behind the scenes. Life-changing decisions. But before I tell you about them I want to take you back in time. It was 2014 and I was ready to start my own fashion business. Like many of you, I wanted to escape my corporate job and create a career on my own terms. I wanted freedom and flexibility over my time. I wanted the mythical ‘laptop lifestyle’ (yes I’m doing air fingers)  Over the last 8 years, the business has gone from humble market stall beginnings to a million-dollar-a-year fully-fledged eCommerce business with a fancy office, a team of staff I love and loyal customers over the world.   I’ve won a host of business awards, featured in many newspapers, radio segments, magazines and more and done 5-figure sales days, sold out of collections in minutes. We launched into the US, have a heap of wholesale customers and a stand-alone B2B website and even did our first wholesale trade show in Melbourne this year. I was kicking all of the business goals.  But personally all that came at a cost. And I want to be really honest about that, even though it’s a little painful for me. It started on a family holiday when yet again I found that I was working like a mad woman, glued to my laptop rather than enjoying family time. This wasn’t what a laptop lifestyle was supposed to look like. I had become a slave to my business in the pursuit of scaling and growing to the ‘next level’... The truth was. Despite having a team I could never take a day off, let alone a week. I was working myself to the point of physical and emotional breakdown in order to continue feeding ‘the beast’ that I had created in order to keep on scaling. I was constantly stressed trying to ensure enough revenue was coming in to meet the large overheads such as wages, rent, big supply bills, electricity, new product development, sampling, rising costs by the day and everything in between. In truth, I was utterly miserable because of it.   I was back working full-time in an office environment, which was one of my main reasons for starting the business in the first place - to not have to do that!  But now with the added responsibility of paying ALL the bills, managing staff for which I was not equipped to do or really even wanted to do, including paying consultants to teach me about building a strong culture and working on my leadership skills which are not where I ever envisioned myself.  My skills and interests are in big-picture thinking and ideas, digital marketing and analytics,-not in HR conducting annual performance reviews or building office cultures, not designing fashion pieces and managing production, not in recommending style tips to customers or dealing with yet another lost or delayed customer order threatening to take us to a current affair if we didn’t deliver their kimono IMMEDIATELY… With each new level of business, instead of questioning “is this what I actually want?”,  I rolled with it hoping that by building a bigger business focused on growth, I’d be able to hire more people to help, expand our product range even more and perhaps sell the business later down the track for a big fat healthy cheque.   But I already wasn’t enjoying the business in its current form and hiring more people and creating more designs were the things I hated the most…. Growth meant more and more of this! It meant more work, more hours in the office and more moving away from my initial WHY I started the business in the first place. And so on that holiday back in April this year, I seed was planted in my mind that I couldn’t shake… ‘is this what I truly want?’  And for the next 6 months, I came up with a thousand different ways that I could try and fundamentally change my business... But none of them had any hope… because a creative business (or any business for that matter) needs a passionate leader at its helm.  And I’d completely lost my passion to the point of being resentful of the position I found myself in. I felt trapped, unable to escape from this business I so desperately wanted, but was so far away from my original ‘WHY’ of starting in the first place. One morning I woke up and said out loud “I don’t want to sell clothes anymore”.  And from then I knew I was done.   It was time for me to exit this business I’d created for myself.  I then spent the next 3 months having difficult conversations with staff, suppliers, and customers about what was coming.   I stopped ordering more products, I started discounting everything via a clearance sale,  so that we had a good runway of not owing refunds after we closed.  I continued trading until my very last employee found another job, and then simply turned off the website. This is one of the hardest decisions I’ve had to make and it’s been filled with ALL of the emotions. This feeling of dis-alignment has been lingering for almost a year now and it got to a point of not being able to ignore it any longer. I’m in the process of listing the business for sale, but despite my broker's distress that I’m no longer trading and every day that goes by is possibly less money we will get for the business, I just don’t care.  Because when I made the decision to close, I knew that possibly meant I would never sell the business.  But I’m exhausted and have always had a steadfast, unwavering faith that everything will be ok in the end. And it will.    I have made peace with that, like relationships, businesses too can be for a reason or a season and not always forever.   My business has been for a season of my life and career, and that’s ok..  One in which I’ve learnt an entirely new skill set launched another business and moved to a different business model. I’m sharing this because I want to give other business owners that are at the cusp of expansion (or burnout), to always remain focused on the ‘why’ you started your business. Is it for a laptop lifestyle where you can work from anywhere?   Because if so, moving into a commercial office or warehouse with staff won’t serve that goal.  Even if you have people running the business for you, there needs to be someone ‘running the people and that is a full-time job in itself. I hope this heartfelt episode has been helpful to you and will help you re-align with your overarching goals for starting your business.  Perhaps you need to stop and course correct too and see if there's a better way that will serve you more or perhaps it’s time to wrap up a business that no longer serves you. Some businesses are created for a reason. Some last just a season. And honestly very few last a lifetime. But deciding when to step off the merry ground is a hard thing. And I hope this episode has helped. Until next week,  Jodie xo

Welcome to the online store success podcast with me Jodie Minto. If you have or are planning on launching your very own online store, you are in the right place, my friend. I'm your host Jodie Minto and an award-winning eCommerce mentor online fashion business owner and speaker based on the central coast of New South Wales. I started my own online fashion store from scratch as a side hustle when I was working full-time in the corporate world, juggling young children and living in the Middle East. Today. That side hustle is a seven-figure-a-year online fashion brand with stockists and customers all over the world. Join me each week for Real Talk lessons and strategies that I used. In order to build up Island code to the million-dollar-a-year business, it is today. The lessons and strategies I share with you each week we'll help you build and scale your very own successful eCommerce fashion business too. Because I know how my life has changed for the better after launching my own business. And I want the same for you. Welcome to today's episode of online store success where I'm sharing with you an influencer horror story.  I have many of these horror stories, but today I'm going to talk to you about one particular one, which I hope sharing with you will help you avoid the nightmare situation that I found myself in with this one.  I've worked with tonnes of influences over the past seven years or so, both in Australia and international influences, and boy do I have some horror stories. Yes, we've had some great success too. But it is one of those marketing strategies or campaigns that people often don't always have a great experience with. So I'm going to share one of my horror stories with you today. Now I can't name names because I don't want to get sued. However, I will certainly share with you the story and also my lessons from that story. And hopefully, it's something that you can take away. And remember and know to try not to get stuck in a nightmare situation like this.  Listen to the full episode for all the gory details.   And here is the link to the influencer platform I mentioned: https://www.tribegroup.co/

    This week on the Podcast I'm chatting about why often posting on social media feels like a bit, fat, waste of time and what you could do to amplify your efforts instead. If I had a dollar for every post I've seen from well-meaning business owners asking 'when's the best time to post on Instagram', I'd be currently sipping expensive champagne on a yacht somewhere fancy..... You see trying to 'trick' the algorithm isn't the best strategy. In fact it's not a strategy at all (sorry). There are no 'hacks'. Instead, we need to understand that social media platforms are very much a 'pay-to-play' space for businesses now, with organic reach dropping year on year. If you feel like you've been wrestling with the algorithm long enough, have a listen to today's podcast episode.   You can listen to the full episode here.  And if you would like MY eyes inside your Facebook ad account to help you accelerate your sales coming into the holiday season, take a look at my newest coaching program, eComm Ads Academy, which is currently open for application (there are only 6 spots remaining as I write this, so get in quick!).  See you next week! Jodie xo PS. Here's the link again to eComm Ads Academy - you don't want to miss this special foundation round offer.

This week, I'm chatting about my eComm Ads Academy course! I chat about FB ads management and whether it may be the right time for you to tap into the power of paid social media ads! Tune in!  

This week, I'm chatting about Facebook ads and whether it is the right time for you to implement paid social media ads into your business marketing strategy. I break down and share my insight on FB ads from my success in my online fashion store. Tune into hear more! 

Hello and welcome to episode three of season two of my podcast From Markets to Millions, Online Store Success with me Jodie Minto. This week, I'm chatting about when you should pay yourself in your business. We often forego paying ourselves as business owners, but it's so important to give yourself a wage! Tune in to hear more!      

This week, I'm getting stuck into the topic of Facebook Ads! As a Facebook Ads nerd, I share all my insight and tips and trick of how to succeed with this marketing strategy. Tune in to my advice!

Welcome back to season two of Markets to Millions, Online Store Success podcast with me, Jodie Minto. This week, I chat all about my experience attending my first trade show. I share my tips and insights for other business owners who may be interested in wholesaling their product. Tune in now!

In this episode, I talk about the final steps of launching your own online store as the last part of my mini series. I chat all about how to nail your website as well as getting the right systems in place to ensure eyeballs are on your store. Learn how you can kill it in the website and traffic game.  

On the podcast this week, we are chatting about the 5 steps you need to launch your online store as part of my mini series. We take a look at establishing your brand, as well finding the right audience and tech to accomodate your eCommerce site. Tune in to hear how you can launch and scale your own online store!

This week's episode is the first in my new mini series about the 5 steps to launching your online store. We are talking all things product this week and how to get sorted when you are just starting out in your eCommerce journey. Tune in to hear all about finding and/or manufacturing your product! 

This week on the podcast, I chat about reasons why your website might not be converting traffic into sales. It's important to get potential customers looking at our online store, but even more important that this translates to purchases! Tune in as I share what could be killing your conversions!

This week on the podcast, I breakdown metrics to measure in your eCommerce business. Although most of us start our own stores to express our creative side, being on top of the analytical side of your business is super important! Understanding this will ultimately help you to scale your online store to success, so grab a pen and listen in!      

In this week's episode, I chat about what to do when things aren't going to plan in your online store. I look at areas you can reflect on in your business and give ways to problem solve. Tune in to hear hear how you can get your business back on track!

In today's episode, I share some content ideas that will help you connect with your customers without being so salesy! Content on social media is how we can bond with our audience and build up brand credibility. Listen in to hear my suggestions!

In today's episode, I discuss the lessons I have learnt from seven years of owning and running my online fashion store. These lessons will ultimately save you loads of time and money in the rollercoaster journey of having your own business. Tune in to hear more!

In today's episode, I chat about the importance of taking time out to refresh and reset in your eCommerce business.  As entrepreneurs, we are often so busy that we don't have the chance to pause and reflect on our initial business goals and purpose. I share my thoughts about learning to slow down and celebrating your successes.

In today's episode, I talk about how to set your retail prices for your online store. I share the hidden expenses and factors you need to consider when it comes to pricing your products. Listen in to get advice for your Ecommerce business and ensure your own success and sales.

In today's episode, I share the 5 biggest pitfalls people make when it comes to Facebook and Instagram ads for their eCommerce store. Save yourself time, effort and money by avoiding these common mistakes when marketing your business through social media. Tune in to hear how you can maximise on your business ads and translate them to into sales and success for your store.

List building, aka growing your mailing list by collecting email addresses, is such an important part of the eCommerce business. These emails or people are your leads and the most likely customers to buy your products. You can market to them and share your campaigns and sales to entice them to perhaps make that first purchase, and from there to rebuy and be a long term customer. List building is also important if your business plan for your ecommerce store is to sell it one day. A buyer is going to ask you, how big is your database and how many people have subscribed? Because that list ultimately means clients. And ultimately, the size of your list will definitely determine how much you can ask for your business.  Tune into this episode to hear how to get started building your email database with my top 3 tactics, what emails to then send them and the automated email flows you need for your eCommerce store to make you sales while you sleep..   Read the full blog post here too: https://jodieminto.com/the-importance-of-list-building-and-how-to-build-yours/