I sat down with fellow chart-topping marketing podcaster Jon Evans to record 10 lessons marketing lessons every marketer should know.  Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Jon’s podcast: https://uncensoredcmo.com/

This campaign was praised by Piers Morgan, yet lamented by Jordan Peterson. It was championed by Caitlin Moran, yet condemned by the Guardian. It’s a campaign that’s split opinion, not by typical ideological lines, but within the echo chamber. Today, I spoke with Mike Hughes, one of the people behind the campaign, to figure out why it was so polarising, and whether or not the campaign was successful.  Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Caitlin Moran’s article: https://tinyurl.com/49mhp8m9  Guardian’s article: https://tinyurl.com/ej6amsyf MAAATE campaign: https://www.london.gov.uk/maaate Mike’s LinkedIn: https://www.linkedin.com/in/mike-hughes-03778b42/

In 2021, the NHS sent a text message to every single Brit. This wasn’t a normal text. It was jam-packed with six world-famous persuasion techniques designed to shift behaviour. In today’s episode of Nudge, famed behavioural scientist Patrick Fagan walks through the six techniques, and explains that everyone, from the NHS to a 6-year old selling lemonade can apply them.  Can you spot the gorilla? https://tinyurl.com/34m5vuz3 My social proof test: https://im.ge/i/jb1rxG The scarcity pub: https://im.ge/i/jb1Q90 My liking principle test: https://im.ge/i/jbS7JX Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Patrick’s book Free Your Mind: https://tinyurl.com/bddd6vce Follow Patrick on LinkedIn: https://www.linkedin.com/in/pfagan87/

There’s an incredibly simple way to make your message more persuasive. In fact, it’s as simple as changing a letter. In today’s episode, Professor Christopher Bryan shares his studies on messaging. He’s convinced people to vote, persuaded children to tidy up, and students to stop cheating. How? By using nouns, over verbs.  Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Chris’s study: https://www.pnas.org/doi/full/10.1073/pnas.1103343108 Chris’s website: https://voices.uchicago.edu/bryan/ Be A Voter (Iowa video): https://youtu.be/YYY6tWR8qQk?si=8xxk6-DDl0_F_Lt9 *CORRECTION:  There’s a point where Christopher says that the average effect of a piece of GOTV mail is 2% pts. In fact, it’s half a percentage point. The 2% effect he was thinking of is the effect of receiving a GOTV phone call from a live human (i.e., not a robocall). 

Nudge has 1,231,705 plays. I haven’t mentioned this before, and that’s a mistake. Not sharing how many have listened has hindered my growth. At least according to today’s guest. Thomas McKinlay is the founder of Ariyh, a newsletter that shares the latest marketing research. And in today’s Nudge he shares 5 tips that are proven to boost sales, improve satisfaction and (hopefully) encourage more of you to listen to this show.  Ariyh newsletter: https://ariyh.com/ The ecommerce playbook: https://ariyh.gumroad.com/l/ecommerce Follow Thomas on LinkedIn: https://www.linkedin.com/in/thomasdmckinlay Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list

If I tell you to "listen to this podcast!", you'll be less likely to listen. We only act if we feel a sense of autonomy. So demands like this tends to backfire. Today, my guest Bri Williams explains why this happens. Listen to learn, why offering one choice backfires, why we pick the middle choice, and the FBI's guide to negotiations. Access the bonus episode: https://tinyurl.com/nudgebonus Bri’s book: https://www.briwilliams.com/WBB Bri’s website: https://www.briwilliams.com/ Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list

Ever wondered why the houses are so thin in Amsterdam? Or why there are boarded up windows in London? Or why most daycare centres don't charge a late pick up fee? Well it's all to do with (bad) incentives. Hear the world's incentive expert Uri Gneezy explain all in the latest episode of Nudge.  Uri’s book Mixed Signals: https://tinyurl.com/28mh4kke Follow the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Today’s guest shares how to make people 50% more likely to agree to your request. How to make children 33% more likely to tidy up. Plus, how to make your team more creative, your pitches more believable and your suggestions sound more confident.  You don’t have to take some magic pill, or get face-altering surgery. You just need to change the words you use. Tune in to hear Dr Jonah Berger, best selling author and acclaimed behavioural scientist explain what makes some words magic.  Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Jonah’s new book Magic Words: https://jonahberger.com/magic-words/ Jonah's book on Amazon https://www.amazon.co.uk/dp/0063204932 Don’t be a litterbug: https://tinyurl.com/yu73a85s Don’t be a tosser: https://tinyurl.com/bdfdpa34 Be a litter hero: https://tinyurl.com/4726v7n4

In the early 2000s Head and Shoulders, the anti-dandruff shampoo product, sold 26 variations of their shampoo. The thinking was, the more choice, the more sales.This made sense to almost everyone, except today’s guest. See, today’s guest, the world leading expert on choice told Proctor and Gamble, the company behind Head and Shoulders, to reduce the number of variations from 26 to 15.  And when they did, sales increased by 10%. Find out why on today’s episode of Nudge, featuring the brilliant Sheena Iyengar.  Sheena’s book Think Better: https://tinyurl.com/55atv59w Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Can governments manipulate their citizens? Can everyday people be convinced to munch on insects? Are humans akin to wild hogs? And can we learn how to resist manipulation? In today’s episode, ex-Cambridge Analytica employee Patrick Fagan attempts to answer these questions, and more. Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Patrick’s book Free Your Mind: https://tinyurl.com/bddd6vce Follow Patrick on LinkedIn: https://www.linkedin.com/in/pfagan87/

Your accountant (probably) doesn’t have a tattoo. This isn’t because they’re scared of needles or because they’re uncool losers. It’s because tattoos are essentially costly signals that change the perception of others. These costly signals have been proven to increase sales of MP3 players, to boost blood donations, and to get diners to pay more for their meal. Hear how on today’s episode with world-renowned behavioural scientist Uri Gneezy.  Uri’s book Mixed Signals: https://tinyurl.com/28mh4kke Sony Walkman sold in vending machine: https://tinyurl.com/bmtb99uy Follow the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

In this bonus episode of Nudge, I've feed swapped with Louis Grenier and his brilliant podcast Everyone Hates Marketers. Today, you’ll hear one of my favourite episodes of EHM—his discussion with the best selling author and marketing legend, Seth Godin. If you liked the show, do go and check out Louis’ podcast using the link below (you’ll spot a Nudge episode over there as well).  Louis’ podcast: https://podcast.everyonehatesmarketers.com/ Follow the Nudge Newsletter (it’s free): https://www.nudgepodcast.com/mailing-list

My guest today has read over 1,200 pages of marketing research papers and summarised this knowledge into 3 practical marketing insights every marketer should know. He promises that these insights contain no opinions, no sketchy data, and definitely no fluff. The insights he’ll share are from papers recently published, so it won’t be the same old wisdom you’ve heard before. Plus, he’s fairly certain at least one of them will boost your profits. Join Thomas McKinlay of Ariyh fame and I as we share the 3 marketing insights every marketer should know.  Ariyh newsletter: https://ariyh.com/ The ecommerce playbook: https://ariyh.gumroad.com/l/ecommerce Follow Thomas on LinkedIn: https://www.linkedin.com/in/thomasdmckinlay Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list

In 2010, Lady Gaga wore a dress made of raw beef cuts at the Video Music Awards. Why? Well, it turns out it has less to do with differentiation, and more to do with status. In today’s episode of Nudge, the final with my wonderful long standing guest Richard Shotton, we explain why powerful people dress differently.  Access the bonus episode: https://tinyurl.com/5xzu6uv3 Harvard Fake Data Scandal Episode: https://tinyurl.com/yxy8tz2k Lady Gaga’s Meat Dress: https://en.wikipedia.org/wiki/Meat_dress_of_Lady_Gaga Louis’ newsletter: https://www.everyonehatesmarketers.com/ Yes Mistress: https://theyesmistress.com/ The drunk UX tester: https://theuserisdrunk.com/ La Vie ad: https://tinyurl.com/4xjf4uy4

Today’s guest is HubSpot CMO Kipp Bodnar. He’s helped HubSpot grow from a $10 million company to a $1.7 billion company. Kipp reveals how in today’s Nudge. Tune in to hear the 7 marketing lessons he used to grow Hubspot.  Access the bonus episode with Kipp: https://tinyurl.com/4pfrj637 Listen to Marketing Against The Grain: https://link.chtbl.com/VRVPL0rs Follow the Nudge Newsletter (it’s free): https://www.nudgepodcast.com/mailing-list

Today I interviewed one of the world’s leading social psychologists, Professor Sheena Iyengar, to ask her … am I the only one who hates brainstorms?  Sheena’s book Think Better: https://tinyurl.com/55atv59w Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

There’s an ad that’s stuck in my mind for over a decade. It’s annoying, poorly written, and nonsensical, yet millions of Brits like me can’t forget it. In today’s episode, the bestselling author Richard Shotton explains why.  Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list The infamous Frosties ad: https://youtu.be/4S6N_gQPYIM Steve Jobs reveals the MacBook air: https://youtu.be/kvfrVrh76Mk Listen to the full episode on Steve Jobs: https://tinyurl.com/yekpvk8u My LinkedIn poll: https://tinyurl.com/3zvxmvrf Illusion of Choice: https://tinyurl.com/mrxduj97 The Choice Factory: https://www.richardshotton.com/the-choice-factory

I didn’t want to make this episode. But I felt I had to. Listen to Nina Mazar teach me why nudges don’t always work in the way I tell you they do.  Bonus episode: https://bit.ly/3JPXp9a Nina’s website: https://ninamazar.com/ Nina’s book: https://bit.ly/3JhzsWx Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Take the Science of Marketing course: https://science-of-marketing.teachable.com/

WARNING: It has come to my attention that this program may contain subliminal advertising which could potentially impact the decision-making of certain individuals. We urge all listeners to exercise CAUTION before choosing to listen to this episode. We advise that only those possessing a strong will and UNWAVERING RATIONALITY should consider listening to this show. Sign up to my newsletter to be subliminally influenced: https://www.nudgepodcast.com/mailing-list Simpsons “Yvan Eht Nioj”: https://youtu.be/_m5PfKTwMFY Illusion of Choice: https://tinyurl.com/mrxduj97 The Choice Factory: https://www.richardshotton.com/the-choice-factory

There's a winning formula that turns any trailer into a blockbuster smash hit. Today, I reveal what it is.  I’ve spent way too long watching trailers, and way too much money creating my own faux-trailer for my imaginary Hollywood hit. Tune in to hear it.  Blindsight book https://www.popneuro.com/book How to make a blockbuster movie trailer: https://youtu.be/KAOdjqyG37A Auralnauts backing music: http://bit.ly/3TWGeGe Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

News has come out that has shocked the world of behavioural science. Francesco Gino, a top professor at Harvard University, one of the world’s best known behavioural science researchers has been exposed for data fraud.  In today’s emergency episode, I’ll cover what happened, what this means for the industry, how it affects marketers and the future of this show. Pete’s video on 5 behavioural science every beginner should know: https://youtu.be/MZ_bC8WhOWM Pete’s video on the scandal: https://youtu.be/d2Tm3Yx4HWI Pete’s channel: https://www.youtube.com/@PeteJudo1 The Data Colada Articles:  Part 1 - https://datacolada.org/109 Part 2 - https://datacolada.org/110 Part 3 - https://datacolada.org/111 Part 4 - https://datacolada.org/112

When Whitney Wolfe launched Bumble she put up official looking signs outside lecture theatres at universities saying “NO ACCESS TO FACEBOOK, TWITTER, TINDER, & BUMBLE INSIDE”. You’d think telling people not to use your app would put potential customers off. But the opposite is true. Bumble quickly grew to become the second biggest online dating site, now worth over $3 billion. In today’s Nudge with Richard Shotton, you’ll hear why that campaign worked so well.  Please feel free to ignore my newsletter: https://www.nudgepodcast.com/mailing-list Kennedy’s anti-Nixon ad: https://tinyurl.com/yckpfar5 Check out Astroten: https://www.astroten.co.uk/ Illusion of Choice: https://tinyurl.com/mrxduj97 The Choice Factory: https://www.richardshotton.com/the-choice-factory

How did Winston Churchill become so influential? What propelled him into the limelight? What made people idolise him?  Realistically, there are hundreds of potential answers. But one that’s overlooked is less about politics and more about psychology.  In today’s episode, I share the behavioural bias Churchill leant on throughout his career. Weirdly it’s something today’s politicians and business leaders don’t use enough. Paul Johnson Biography: https://tinyurl.com/2e8dpxa3 Andrew Roberts Biography: https://tinyurl.com/2p94v8rx “Capitol Crawl” Protests: https://tinyurl.com/yuu39vnk Access to the bonus Churchill episode here: https://tinyurl.com/bonus-ep-nudge

This episode is about 24 minutes in length. But I only want you to listen to just 17 minutes and 42 seconds of it. Tune in to learn why. Sign up to my newsletter (and access a future bonus subscriber only episode with Richard): https://www.nudgepodcast.com/mailing-list Check out Astroten: https://www.astroten.co.uk/ Illusion of Choice: https://tinyurl.com/mrxduj97 The Choice Factory: https://www.richardshotton.com/the-choice-factory

Today’s guest, Jay Clouse, used one simple nudge to grow a $200,000 side hustle. This same nudge helped launch some of the world’s largest businesses, grew sales for a seltzer company, and has boosted charitable donations across the globe. Find out what it is in today’s episode of Nudge. Access the bonus episode: https://tinyurl.com/mrz355ch Jay’s YouTube: https://www.youtube.com/@CreatorScienceYT/videos Jay’s podcast: https://podcast.creatorscience.com/ Jay’s newsletter: https://creatorscience.com/subscribe/ Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Does obscuring the letters of my guest’s name make this podcast more popular? Does asking a question in an ad make it more engaging? Does a wine with a cork top taste better?  Find out in today’s episode of Nudge.  OB_S__Y is a cause of cancer ad: https://tinyurl.com/66hxjb8c My generation effect tweet: https://tinyurl.com/rfshfhmp My generation effect LinkedIn post: https://tinyurl.com/353r76zp My question-style Reddit ad: https://tinyurl.com/3y6x2jbj My Nudge episode on the question Reddit ad: https://tinyurl.com/ypda9jn5 Richard’s book: https://tinyurl.com/mrxduj97 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Elizabeth Holmes deceived the world. By lying repeatedly over her 15-year career, she raised $1 billion in funding and became the world's youngest self-made female billionaire. In this episode, I explain why people believed her (spoiler: it's due to behavioural science). My Halo Effect experiment: https://imgur.com/oV4REzq Harvard Labour Illusion study: http://bit.ly/41TWo73 Labour illusion on Theranos.com: https://i.im.ge/2023/03/09/7fUfZp.Theranos-one.png Watching-eyes effect on Theranos.com https://im.ge/i/7f0sY8 Theranos sign outside their office: https://im.ge/i/7fjLHy Elizabeth’s fake voice?: https://youtu.be/PjnsYz-xdOI Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Take my marketing course: https://science-of-marketing.teachable.com/

There’s a simple trick governments use to dramatically change the behaviour of their population. It’s been known to keep kids in school, reduce imprisonment, encourage healthy eating, and lower household energy bills. And yet, this well-known trick has surprising, detrimental consequences.  Today, I chat with London’s most popular taxi driver Tom Hutley about the problems with making things easy. We talk about Uber, stocks, and organ donations, and explain why the easy option isn’t always best.  Tom’s channel: https://www.youtube.com/@TomtheTaxiDriver Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Take the Science of Marketing course: https://science-of-marketing.teachable.com/

Most of us have heard that Elizabeth Holmes is a pathological liar. How she coned investors out of billions. But few of us know why she did it, why her employees endorsed her and why so many of us believe her.  In this episode of Nudge, I study the psychology behind dishonesty and attempt to reveal the psychology of a liar.  Dan Ariely’s book: http://bit.ly/3T2RTmx The Dropout podcast: http://bit.ly/3yuRXSy Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Card counters should bankrupt casinos. They have an edge that means they’ll win more than they lose. But they don’t bankrupt casinos. And the reason why has more to do with behavioural science than mathematics. Today I chat with one of the world’s most popular card counters, Steven Bridges as we talk through how card counters use psychology to get an edge.  Listen to the bonus episode: https://tinyurl.com/w6r3nfna Steven’s YouTube Channel: https://www.youtube.com/@stevenbridges Steven’s website: https://linktr.ee/stevenbridges Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

I asked one of the world's leading experts on happiness to share scientific tips for living a happier life. Link to buy Cassie’s book: https://www.cassiemholmes.com/happierhour Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Check out my course: https://science-of-marketing.teachable.com/

In this episode, I discuss Derren Brown, Solomon Asch, the conformity bias, social loafing, my favourite reality TV show … and why most of us feel uncreative and unproductive at large organizations.  Tune in to hear Professor Ayelet Fishbach and I share why groups can dampen our productivity, why dishonest leaders create dishonest teams, and how to convince a sane member of the public they’re flying through space while sitting in a room in Ipswich.  YouTube video on Space Cadets: https://youtu.be/h42yAOm7vI4 Ayelet’s website: https://www.ayeletfishbach.com/ Ayelet’s book: https://www.ayeletfishbach.com/book Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 All the clips I’ve used on the show: Derren Brown Zombie https://youtu.be/x09PDP6YX7A?t=3211 Derren Brown Flight https://youtu.be/Qfo_HJ8TRpg?t=223 Derren Brown Guilty https://youtu.be/yUYdjZ_UPf4?t=216 Solomon Asch Study https://youtu.be/iRh5qy09nNw?t=65 Standing ovation: https://youtu.be/ft7mwyiPyIo?t=97 Candid Camera Elevator: https://youtu.be/TrTk6DsEJ2Q?t=14 Space Cadets One: https://youtu.be/h42yAOm7vI4?t=71 Space Cadets Two: https://youtu.be/U4RQKNwZMoE?t=475 Space Cadets Three: https://youtu.be/h42yAOm7vI4?t=1235 Space Cadets Four: https://youtu.be/8eB-2O8MxIM?t=180

Too much free time might make you unhappy. Find out why on this episode of Nudge with Professor Cassie Holmes.  Link to Bystander Study on YouTube: https://www.youtube.com/watch?v=z4S1LLrSzVE&ab_channel=HeroicImaginationTV Link to buy Cassie’s book: https://www.cassiemholmes.com/happierhour Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Check out my course: https://science-of-marketing.teachable.com/

London black cab drivers memorise (almost) every road in the city. I wanted to know how. Today, I interview one of London’s most well-known black cabbies, Tom the Taxi Driver. He explains how he memorised 25,000 roads in London sharing the memory tactics he used. We go into the science of memory, how taxi drivers literally have a bigger brain, and I attempt to memorise every capital in the world.  Tom’s YouTube Channel: https://www.youtube.com/@TomtheTaxiDriver Full video of my attempt to name all 202 capitals: https://youtu.be/IAsyqI22m4g Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Take my marketing course: https://science-of-marketing.teachable.com/

Today I interview motivation expert Dr Ayelet Fishbach and ask if she can cure my procrastination problem. The Palau Pledge: https://bit.ly/3DcnfQZ Ayelet’s website: https://www.ayeletfishbach.com/ Ayelet’s book: https://www.ayeletfishbach.com/book Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Are you interested in a productivity hack, proven by science that will not only make you more productive, but also increase life expectancy, and enhance memory and creativity?  It’ll also make you more attractive, aid in weight loss and lower food cravings. It reduces the risk of heart attacks, strokes and diabetes, plus it improves your mental health and overall well-being. Sounds good, right? Well, tune in to hear what it is.  Show notes: Dr Matthew Walker’s Book: https://www.sleepdiplomat.com/author Dr Matthew Walker’s Podcast: https://www.sleepdiplomat.com/podcast Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Take the Science of Marketing course: https://science-of-marketing.teachable.com/

Ever wonder how stupid people get such important jobs? It might be down to overconfidence. We all assume we’re better at our jobs than others. In this episode, best-selling author Will Storr and I look into the science behind overconfidence. We cover the confirmation bias, status, capitalism, communism, and why 100s of my listeners say they’re above-average cooks.  My survey results: https://tinyurl.com/yc79c2kn Jonathan Haidt videos:  Capitalism is freedom: https://www.youtube.com/watch?v=kOomUpEdLE4&ab_channel=EthicalSystems Capitalism is exploitation: https://www.youtube.com/watch?v=9B-RkNRGH9s&ab_channel=EthicalSystems Learn more about Will: https://willstorr.com/ Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Subscribe to Nudge on YouTube: https://www.youtube.com/channel/UCiHQaw8jIdtPL0PM1ksyLoQ

Most of us struggle to stay motivated. That’s normal. A lack of motivation is something that can affect us every day. Perhaps you’re struggling to stay motivated at work, or perhaps you need to motivate your team. It’s hard. So, here are some tips on how to find your intrinsic motivation from an expert Professor Ayelet Fishbach, author of the bestselling motivational science book Get It Done.  Ayelet’s website: https://www.ayeletfishbach.com/ Ayelet’s book: https://www.ayeletfishbach.com/book Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Changing someone’s mind is tough. But there’s one tactic that makes it much easier. Listen and you’ll learn how Trump convinced millions to support him, why Shakespeare became so popular, why Star Wars broke Hollywood, and a simple trick to get any job you want. Learn more about Will: https://willstorr.com/ Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Subscribe to Nudge on YouTube: https://www.youtube.com/channel/UCiHQaw8jIdtPL0PM1ksyLoQ Credit to Lee Rosevere for the intro music: https://leerosevere.bandcamp.com/

In this episode, we explore the story of how 15-year-old Swedish schoolgirl Greta Thunberg became a global climate icon. From giving schoolroom presentations to inspiring speeches at rallies and the UN, we detail the communication strategies that made her message stand out and captivated audiences worldwide. We also examine the behavioural science principles behind her success and how you can apply these principles to your own messaging and activism. Tune in to learn more. Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Ever worried about someone stealing your phone at the beach? Well, there’s one thing you can do to make your phone 4x safer. It involves using a psychology-inspired principle to change behaviour. On this show, you’ll learn what it is, and why it’s important to marketers. Today, Nancy Harhut and I will cover five more marketing principles. Plus, I’ll share my real-world experiments to reveal which principles work, and which don’t.  Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Consistency experiment: https://bit.ly/3sABZTU Input bias experiment: https://bit.ly/3sEPFgC Framing experiment: https://bit.ly/3TMKgA2 Information gap experiment: https://bit.ly/3DiGasA Authority bias experiment: https://bit.ly/3sF0G1A Nancy’s book: https://amzn.to/3DZTl23 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Take my marketing course: https://science-of-marketing.teachable.com/

In this show, I share 5 ads that changed the world. Some have changed our morning routines, and others have changed our Christmas celebrations. Some have determined the leaders we pick and others have altered the wars we fight in. Whether we like it or not, advertisements have changed our world, and in today’s Nudge. I’ll show you how.  Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Take the Science of Marketing course: https://science-of-marketing.teachable.com/ Book: 20 Ads That Shook The World*: https://amzn.to/3Xw0e40 *Some of Twitchell's work has been criticized for plagiarism (although there's no evidence of plagiarism in this book). Learn more here: http://bit.ly/3TcAIPC

Curious about the persuasive power of familiarity? Ever wondered how on earth Trump won? In this episode, I reveal how Donald Trump used mere exposure to convince millions to follow him. Tune in to learn how repeated exposure may have influenced public opinion and contributed to Trump's problematic success as a politician. Plus, we'll discuss the potential drawbacks of relying on mere exposure and its implications for democracy.  20 Ads That Shook the World: bit.ly/3P8BsTM Pete Judo's YouTube: bit.ly/3uyXUvH Creative Mischief: bit.ly/3ux3kHN Julius Caesar Podcast: bit.ly/3Hksvoz Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

I’ve spent $1,000s testing marketing principles for this show. Some work. Some don’t.  In this episode, Nancy Harhut and I put these principles to the test in a set of real-life experiments. You’ll learn what works, and what doesn't.  Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Scarcity experiment: https://bit.ly/3TZx2Qk Endowment experiment: https://bit.ly/3N6Gtey Loss aversion experiment: https://bit.ly/3FkN5Ea Social proof experiment: https://bit.ly/3gJMIJd Reciprocity experiment: https://bit.ly/3Txiqrv Nancy’s book: https://amzn.to/3TF73hp Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

After reviewing 100s of studies on happiness, I’ve discovered the worst ways to spend your money (according to science).  Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

In this episode NYT-bestselling author Daniel Pink shares a science-based approach to the art of persuading, selling, and bagging yourself a raise. Plus you’ll learn how the Haka helps the All Blacks stay #1, the persuasive trick that convinced jurors OJ wasn’t guilty, and the pitch Ronald Regan used to win the election.    Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Dan’s book To Sell Is Human: https://amzn.to/3d9qFtD Dan’s book The Power of Regret: https://amzn.to/3btHAX9 Listen to Nudge episode 74: https://bit.ly/3Q2Edpb Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Could you fall in love with AI? From hologram weddings to humanized brands, today we dive into the psychology behind our love towards objects and ask, is this just a weird one-off or a hint at what's to come? Joining us is Aaron Ahuvia PhD, keynote speaker, author, and world-leading expert on brand love.  Read Aaron’s book: https://thethingswelove.com/ Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Take the Science of Marketing course: https://science-of-marketing.teachable.com/

MrBeast has captured the attention of the world. His YouTube videos have been viewed 26 billion times. He has more subscribers than the population of Russia. He turns over more than $50 million each year, and he’s just 24. Today, I’ll explain how he did it. I’ll walk through the subtle yet significant psychological tactics MrBeast uses to draw in viewers and turn them into fans. MrBeast is probably the world’s greatest marketer, tune in to learn why. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 My labour illusion experiment: https://bit.ly/3drDobr My costly signalling experiment: ​​https://bit.ly/3BsrC8D My contrast effect experiment Google Survey results: https://bit.ly/3f9GTE5 My contrast effect experiment round-up: https://bit.ly/3SjxRlZ