This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. In this episode, Alex Sofronas is joined by Lisa Cole, CMO of a global B2B marketing managed services firm, to discuss her career journey and the role of AI in marketing. They explore measurement frameworks, the convergence of B2B and B2C marketing strategies, and common pitfalls in B2B marketing. Additionally, they delve into the future impact of AI on marketing workflows and the importance of sustainable growth strategies. Watch this episode on YouTube! Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. The podcast features an interview with Cahill Camden of Digital Vision Media Group, focusing on his AI tools, Echo Jockey and Press Jockey, designed to enhance media placement and podcast marketing. The conversation delves into the potential of AI in content creation, efficiency improvements for securing media spots, and the future implications of AI on various industries. Key highlights include the development and functionality of these tools, competition analysis, future expansion plans involving podcast content monetization, and the evolving landscape of AI-driven media. Watch this episode on YouTube! Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. In this podcast episode, host Alex Sofronas talks with Sona Klucharova, a consumer behavior researcher, about the role and impact of disabled social media influencers. They explore the challenges these influencers face, the importance of their representation in marketing, and the ethical considerations unique to their portrayal. The conversation also addresses the misconceptions about disabled influencers and the need for authentic representation, highlighting the ongoing and future research directions in this area.   Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. This podcast episode, featuring an interview with Terence Tam by Alex Sofronas, delves into Terence's journey from academia to managing a marketing agency. It explores various facets of his career, including property investment, running a printing business, and his agency's approach to client relationship growth through strategic funnels and ads. The script also covers operational strategies such as market-focused offerings, employee selection aligned with core company values like extreme ownership, and leveraging industry experience for niche specialization. Terence provides practical advice on profit-sharing models, the importance of scalability, and avoiding non-profitable niches.   Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

This episode of the Marketing x Analytics podcast features host Alex Sofronas talking with Hikari Senju, founder and CEO of Omneky, about the transformative role of AI in personalized advertising. Hikari discusses the journey of founding Omneky in 2018, its unique approach to integrating AI in content creation and analytics, and the future implications of AI's exponential growth in the advertising industry. The conversation also delves into the challenges of data security, intellectual property, and brand safety, shedding light on how enterprises can leverage AI while navigating these complexities. This episode is sponsored by ASofronas Marketing Services, book a call here! Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Michael Rosenfeld, a senior product marketing manager at MikMak, who shares insights from his decade-long experience in product marketing. They discuss the critical role of product marketing in translating product features into business value, the collaborative nature of the role with various teams, and the importance of data-driven decision-making. Michael also shares practical advice on developing a career in product marketing, addressing challenges like interdepartmental contention, and the evolving impact of AI in the industry. This episode is sponsored by ASofronas Marketing Services, book a call here! Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, Alex Sofronas interviews Jeni Golomb, former CMO and founder of Glassbreaker. Jeni discusses her mission to guide women marketing leaders to the C-suite through personalized coaching and workshops, driven by her extensive 20-year career in marketing and her commitment to gender equity. She shares insights into her career progression from electrical engineering to senior marketing roles, effective marketing strategies, and the importance of consumer-focused initiatives in both B2B and B2C contexts. This episode is sponsored by ASofronas Marketing Services, book a call here! Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Watch this episode on YouTube here! In this episode of the Marketing x Analytics Podcast, Alex Sofronas interviews Quinn O'Brien, CMO of Carnegie Learning, about his extensive career in both agency and client-side roles. Quinn shares his transition from agencies like Ogilvy and Mather to leadership at Lenovo and Carnegie Learning, offering valuable insights into effective client-agency relationships and the evolving role of AI in marketing. The discussion also delves into traits of successful marketing leaders, the importance of understanding business goals, and the balance between strategic thinking and execution. This episode is sponsored by ASofronas Marketing Services, book a call here! Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Fill out this audience survey for a chance to win $100 USD cash! Watch this episode on YouTube! Alex Sofronas hosts Parnikaa Mitra on the Marketing x Analytics Podcast, where they discuss Mitra's journey from chemical engineering to marketing. Mitra shares insights on how the COVID-19 pandemic shifted her career focus toward the importance of data-driven marketing, emphasizing consumer behavior, predictive analytics, and personalization. They also explore ethical considerations in marketing, the evolving role of automation, and augmented reality in future marketing technologies. This episode is sponsored by ASofronas Marketing Services, book a call here! Follow Marketing x Analytics on Social! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

This episode is sponsored by ASofronas Marketing Services, book a call here! Watch this episode on YouTube! In this insightful episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Payal Raj, VP of Marketing for an indoor air quality solutions company and a fractional CMO. Payal shares her journey from consulting to becoming a fractional CMO, the importance of networking, and the dynamic nature of the role. They discuss the differences between fractional and full-time CMOs, challenges faced by early-stage startups, and effective marketing tactics. Payal also offers advice on measuring success, hiring a fractional CMO, and strategies for marketing in new markets. Tune in to learn more about navigating the ever-evolving landscape of marketing and the critical role of leadership and creative thinking. Follow Marketing x Analytics on Social! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

This episode is sponsored by ASofronas Marketing Services. Watch this episode on YouTube! In this episode, Alex Sofronas interviews Jeff Steinka, owner of Compatible LA, an agency specializing in marketing for music festivals. Jeff shares how his agency grew during the pandemic and discusses their marketing strategies, including paid advertising, email/SMS campaigns, and identity resolution. They also touch on the challenges of bot traffic, the impact of streaming services, and the use of AI in content creation. The conversation concludes with insights into future marketing trends and the importance of first-party data in a cookie-less world. Join the Marketing x Analytics Community! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

This episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Katie Smith, a fractional Chief Marketing Officer. Katie discusses the shift towards customer-driven marketing strategies, the interchangeable nature of marketing tactics, and the importance of selecting the right platforms. She shares her unique career path from outdoor guide to marketing expert and offers advice on becoming a fractional CMO. Katie also elaborates on the benefits of a fractional CMO over a marketing agency and the significance of continuous learning and effective collaboration within a business. Follow Marketing x Analytics on social media! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

This episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today! Watch this episode on YouTube Subscribe to Barbara's newsletter here In this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Barbara Galiza, a freelancer in growth and marketing analytics. Barbara discusses the essence of growth marketing, focusing on data-driven decision-making and analyzing paid media. She emphasizes leveraging successful strategies, understanding data discrepancies, and using growth models. The episode also covers server-side tracking, attribution challenges, and trends in growth marketing influenced by AI and privacy laws. Practical advice for entrepreneurs and the importance of testing marketing tactics are also discussed. Follow Marketing x Analytics on social media! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

This episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, Alex Sofronas interviews Jehanzaib Azam, the Chief Marketing Officer at Progatix. Jehanzaib shares his career trajectory, starting with his formal education in marketing and evolving into various roles such as social media manager, digital marketing manager, and head of marketing before becoming CMO at Progatix. He discusses his strategies for success in marketing, the importance of adapting to new technologies like AI, and the evolving landscape of content consumption and marketing tactics. The conversation also touches upon the role of AI in marketing, customization challenges, and the increasing opportunities for entrepreneurship enabled by the internet. Follow Marketing x Analytics on social media! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.  

This episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas chats with Ryan Newman, Associate Director of ABM Operations at School Specialty LLC. Ryan shares his unique career journey from sales to marketing analytics and discusses the challenges of transforming a legacy print-based organization into the digital age. Discover how AI is revolutionizing marketing operations, from lead scoring to campaign integration. Ryan also provides insights into the evolving relationship between marketing and sales and the future of marketing tech. Follow Marketing x Analytics on social media! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Join Alex Sofronas in an enlightening conversation with Seifu Zerihun, Ph.D., Analytics Director at Circana. Seifu shares his journey in the analytics industry, insights on its evolution, and his approach to analytics projects. They discuss the ethical considerations in data science, the impact of economics on analytics, and the future of AI in the field. Be sure not to miss valuable advice for aspiring analysts and real-world examples of impactful analytics projects. Follow Marketing x Analytics on social media! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

This episode is sponsored by Adverity. Visit Adverity.com to book a demo. In this episode of the Marketing x Analytics Podcast, join Alex Sofronas and guest Kylie Kullack, Head of Client Engagement at Struck, for a deep dive into the intersection of destination marketing, outdoor recreation, and biotech. Kylie, a seasoned marketing expert, shares her journey and insights into brand transformation, highlighting the unique challenges and strategies within these diverse sectors. From boosting tourism for the state of Utah to positioning biotech firms for growth, this conversation explores how data analytics and creative marketing converge to redefine brand engagement and success. Watch this episode on YouTube!   Follow Marketing x Analytics on social media! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

This episode is sponsored by Adverity. Visit Adverity.com to book a demo. In this episode, Jonathan Baker, Practice Lead of M&A at Punctuation.com shares his career journey in mergers and acquisitions for marketing firms, the M&A process timeline, key considerations for selling a company, factors influencing a good investment for buyers, trends in M&A activity, risks in transactions, deal structures, and company valuation strategies. Visit the MxA page on Punctuation.com Watch this episode on YouTube!   Follow Marketing x Analytics on social media! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

This episode is sponsored by Adverity. Visit Adverity.com to book a demo!   Melanie De Caprio, VP of Marketing at SG360, shares her journey from math and finance to marketing, emphasizing the importance of quality over quantity in marketing strategies. She discusses the use of AI in content creation and sales enablement, the significance of SEO, the impact of direct mail in generating leads and industry reports, and the future trends of marketing focusing on data-driven strategies and personalization. Melanie also gives career advice to young marketers, stressing the importance of understanding marketing strategy and the evolving landscape of marketing channels. Watch this episode on YouTube!   Follow Marketing x Analytics on social media! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Watch this episode on YouTube! This episode of the Marketing x Analytics Podcast features a discussion between host Alex Sofronas and guest Jason Fisico, founder and CEO of Fizzy, a growth marketing agency. They discuss Jason's journey in the marketing field, the establishment and growth of his agency, and dive into specific strategies and analytics that drive success in growth marketing. The episode offers insights into effective marketing approaches, the value of copywriting, and how analytics shape marketing decisions. Follow Marketing x Analytics on social media! X          |          LinkedIn Need marketing help?   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Watch this episode on YouTube! In this podcast episode, host Alex Sofronas delves into a detailed conversation with Lephate Cunningham III, Associate Manager of Creator Partnerships at Cycle, on influencer marketing nuances, efficacy in B2C versus B2B, collaboration strategies, authenticity importance, and career advice within the creator industry. The discussion covers essential aspects like brand-influencer relationships, content evolution, and tactical guidance for content creators seeking impactful brand partnerships. Follow Marketing x Analytics on social media! X          |          LinkedIn Need marketing help?   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

In this episode, host Alex Sofronas talks with Christian Farioli, a World-class Digital Marketing Strategist, Book Author, CEO, and Professor about his journey in digital marketing, starting from his early days at Oracle to running his own agency. Professor Farioli shares insights from his work across diverse industries, emphasizing the value of understanding customer needs, the importance of keeping up with changes in the marketing field, and how to effectively reach and engage your target audience. Key discussions include building trust with clients, creating content that truly serves the audience's interests, and a thoughtful take on navigating privacy laws like GDPR. Through a straightforward dialogue, Professor Farioli offers practical advice for marketers looking to navigate the complexities of the digital landscape. Follow Marketing x Analytics on social media! X          |          LinkedIn Need marketing help?   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Watch this episode on YouTube! In this episode, Alex Sofronas sits down with Jake Baadsgaard, Founder and CEO at Disruptive Advertising, to delve into the intersection of marketing and personal development. Jake shares his philosophy on seeing the potential in others, the role of vulnerabilities in building relationships, and his unique approach to leadership at Disruptive Advertising. A thought-provoking conversation that challenges conventional notions of success. Follow Marketing x Analytics on social media! X          |          LinkedIn Need marketing help?   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Alex Sofronas hosts Max Green, Director of Marketing Analytics and Operations at REI, to explore the complexities of marketing analytics. This episode delves into different types of marketing campaigns, how to measure their effectiveness, and the future of marketing measurement amidst changing privacy regulations and cookie deprecation. Additionally, they discuss Max's career trajectory and the skills required for success in marketing analytics. Follow Marketing x Analytics on social media! X          |          LinkedIn   P.S. Need marketing help? Visit asofronas.com for a free consultation!   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Hal Smith, founder of H Street Digital. They discuss the intricacies of performance advertising, customer acquisition strategies, and digital marketing platforms. The conversation covers approaches to calculating customer acquisition costs, differentiating agency services in a crowded market, and measuring the effectiveness and return on ad spend for lower funnel marketing. Join the discussion below! X          |          LinkedIn   Have you heard Alex's other podcasts? ASofronas Podcast Network on Apple Podcasts   AI x Automation on Apple Podcasts AI x Automation on Spotify   Security x Privacy on Apple Podcasts Security x Privacy on Spotify   Support Alex by checking out products and services at asofronas.com   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

In this episode, I sat down with Dr. James Reeder, an assistant professor at the School of Business at the University of Kansas, who dove into his academic insights regarding the future of marketing, sales, and the role of AI in these fields. Listen to Dr. Reeder's expert opinions on privacy concerns, the evolution of B2B sales, and how AI can be harnessed to improve our understanding of causal inference in business decisions. Join the discussion below! X          |          LinkedIn   Have you heard Alex's other podcasts? ASofronas Podcast Network on Apple Podcasts   AI x Automation on Apple Podcasts AI x Automation on Spotify   Security x Privacy on Apple Podcasts Security x Privacy on Spotify   Support Alex by checking out products and services at asofronas.com   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Watch this episode on YouTube! In this thought-provoking episode, host Alex Sofronas is joined by Greg Brooks, partner and CMO at SearchTides. They dive deep into the complex world of Artificial Intelligence, its intersection with marketing, and the potential impact of AI in our future society. Listen as they discuss the possibilities and implications of a world heavily reliant on AI, the need for a balance of technology and humanity, and how we could maximize AI while avoiding potential pitfalls. Join the discussion below! X          |          LinkedIn   Have you heard Alex's other podcasts? ASofronas Podcast Network on Apple Podcasts   AI x Automation on Apple Podcasts AI x Automation on Spotify   Security x Privacy on Apple Podcasts Security x Privacy on Spotify   Support Alex by checking out products and services at asofronas.com   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Watch this episode on YouTube here! In this enlightening episode of the Marketing x Analytics Podcast, join host Alex Sofronas as he welcomes guest Christian Mercado, a seasoned digital marketer and manager at Level8 Luggage. As they delve deep into the world of digital marketing trends, learn more about Christian's shift towards social media and content trends on platforms like TikTok and Instagram. Discover insightful strategies for product differentiation in saturated markets with a deep dive into the world of selling olive oil online. Listen in as Alex and Christian discuss the prospect of an AI-driven marketing engine that customizes content for individual leads across the web. Whether you're an established marketer or stepping into the digital marketing arena, this episode is packed with practical advice, personal experiences, and forward-thinking concepts not to be missed.  Join the discussion below! X          |          LinkedIn   Have you heard Alex's other podcasts? ASofronas Podcast Network on Apple Podcasts   AI x Automation on Apple Podcasts AI x Automation on Spotify   Security x Privacy on Apple Podcasts Security x Privacy on Spotify   Support Alex by checking out products and services at asofronas.com   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

This podcast episode features Richard Wakeman, an expert in influencer marketing, particularly within the gaming industry. Richard discusses his experiences in influencer talent management, the evolving industry, and the potential impact of technologies like AI and Neuralink on advertising, and offers practical tips to marketers and individuals interested in being influencers. Some topics include measuring the success of influencer campaigns, choosing the right influencers, and adapting to changes in privacy laws and regulations. Richard also shares his observations on the commoditization of attention in today's digital world and the ethical implications. The episode ends with Richard sharing recommendation for books and resources to understand the psychology of influencing and marketing. Join the discussion below! X          |          LinkedIn   Have you heard Alex's other podcasts? ASofronas Podcast Network on Apple Podcasts   AI x Automation on Apple Podcasts AI x Automation on Spotify   Security x Privacy on Apple Podcasts Security x Privacy on Spotify   Support Alex by checking out products and services at asofronas.com   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Dive into a philosophical discussion about the future of humanity, and the related user experience implications, in this week's edition of the Marketing x Analytics Podcast, with Nathan Silver, a UX Researcher/Designer. We discuss user experience issues in everyday life, and how user experience relates to the world of AI. Join the discussion below! X          |          LinkedIn   Support Alex by checking out his latest products at asofronas.com   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

In this exciting episode, I sat down with Trevor Ferree, Social Media Virality Forecaster and Co-founder @ TSV Analytics. We discuss how his company integrated generative AI technology to not only provide social insights to companies but take the next step and make content recommendations. We also discuss the future of AI 'deepfake' technology, how automation will revolutionize work, and more. Join the discussion below! X          |          LinkedIn   Learn more about Alex at asofronas.com   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

In this episode, I sat down with Yaroslav Averyanov, a PhD Data Scientist who has worked in analytics and measurement at Xandr, Microsoft, and more. We discuss the advertising ecosystem, how data science and AI can improve marketing processes, and future developments in marketing.   Join the discussion below! X          |          LinkedIn   Learn more about Alex at asofronas.com   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Interested in DIRECTV service? Get up to $400 off when you email [email protected] with your name and preferred product (via Satellite or via Internet).  In this exciting episode I sat down with Ayushi Agarwal who works in Marketing Strategy and Analytics at Salesforce. We discuss the future of AI and its impact on the advertising ecosystem, how the signal to noise ratio in advertising will improve over time, how AI will impact consumer decision making, how second brains work and how data modeling can impact the second brain concept, and more. Join the discussion below!  X          |          LinkedIn   Learn more about Alex at asofronas.com   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

In this exciting episode, I sat down with Connor Skelly, a Certified Hubspot Consultant, to discuss business process optimization, the advertising industry as a whole, future changes in media placements, legal implications of advertising innovations, and more. Connor was also featured as the first guest on this podcast. Join the discussion below!  X          |          LinkedIn   Looking for a new job in tech? Buy Alex's book HIRED at Barnes & Noble!   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.  

In this episode I sat down with Dave Cameron, a Data Science and Analytics Consultant and Professor, to discuss the advertising ecosystem, starting from data purchasing through targeting and measurement. Tune in to learn about audience and model building, the future of data privacy regulation, examples of data buying and selling among the world's largest companies, and more. Support MxA & Unlock Exclusive Content on Patreon!   Join the discussion below!  X          |          LinkedIn   Looking for a new job in tech? Buy Alex's book HIRED at Barnes & Noble!   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.  

In our latest episode of "Marketing x Analytics", we chat with Aliza Goldgewert, an expert in recruiting for analytics and data science roles. With a background in supporting new businesses and a knack for understanding what companies really need, Aliza offers practical advice for both job seekers and hiring managers. We discuss the ins and outs of the recruiting process, common mistakes people make when looking for a job, and the importance of showcasing your skills. Whether you're looking for a job or looking to hire, this episode provides clear, straightforward advice to help you succeed.   Support MxA & Unlock Exclusive Content on Patreon!   Join the discussion below!  X          |          LinkedIn   Looking for a new job in tech? Buy Alex's book HIRED at Barnes & Noble!   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.  

Welcome to another exciting episode where we sit down with Alex Bilzerian, a powerhouse in venture capital, AI, machine learning, and various other sectors. With a rich background in investing and innovation, Alex has worn many hats throughout his career. His experiences range from venture capital and alternative investments to cutting-edge sectors like AI and machine learning. He has also worked extensively in commodities and product marketing. In this episode, we delve into Alex's inspirations, explore how his multifaceted education in Physics and Creative Writing at Cornell University has shaped his investing strategies, and learn about his recommendations for educational resources. As a bonus, Alex and host Alex Sofronas engage in a live brainstorming session to hash out an intriguing business idea you won't want to miss!  Whether you're an aspiring investor, a tech enthusiast, or someone interested in creative approaches to business, this episode promises a well-rounded, enlightening conversation. Support MxA & Unlock Exclusive Content on Patreon!   Join the discussion below!  X          |          LinkedIn   Transcribed Episodes of Marketing x Analytics   All view are our own.

Tune in to this week’s riveting episode of Marketing x Analytics, featuring the digital marketing maestro Tifany Mazza. With over a decade in the industry, Tifany has built an impressive portfolio of clients such as Royal Caribbean, Sony, and Nestlé. But she’s not just an expert, she's also an entrepreneur and educator with a Google Partner Certified agency to her name. In this episode, we unpack: 🚀 Entrepreneurial Journey: How Tifany transitioned from employee to business owner, including starting her own Vegan goods eCommerce site, https://nottodiefor.us/ 👥 Team-Building: Tifany’s foolproof strategies for hiring top-tier talent. 📈 Analytics & Data: How her agency sets up robust analytics and data storage systems for measurable success. Watch this episode on YouTube!    Support MxA & Unlock Exclusive Content on Patreon!   Join the discussion below!  X          |          LinkedIn   Looking for a new job in tech? Buy Alex's book HIRED at Barnes & Noble!   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.  

Dive into the world of direct marketing with industry stalwart, John Miglautsch, in our newest episode. With over 38 years of expertise in Direct Mail and Catalog Marketing, John unveils key insights on A/B testing, targeting models, and assessing marketing impact. Having spearheaded five catalog companies and consulted for big names like USPS, Cabella's, and Adobe, his knowledge is unparalleled. From mastering database strategies to enhancing your marketing campaigns, this episode promises a goldmine of information. 📈 Don't miss this direct marketing masterclass! Watch this episode on YouTube!    Support MxA & Unlock Exclusive Content on Patreon!   Join the discussion below!  X          |          LinkedIn   Looking for a new job in tech? Buy Alex's book HIRED at Barnes & Noble!   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Join us on the Marketing x Analytics Podcast as we sit down with Sina Aghaie, a remarkable marketing expert with a background in engineering. 🎙️ In this podcast episode, we delve into a fascinating discussion about the future of marketing education. From training the next generation of marketing analysts to uncovering the foundational definitions of marketing and analytics, we explore the dynamic balance between teaching soft and hard skills in the college curriculum. But that's not all! Sina takes us on a journey into the realm of AI and ChatGPT, revealing how these cutting-edge technologies are poised to transform the landscape of marketing analytics education. Drawing from his experience as an educator at Wichita State University and the University of South Carolina, Sina provides practical insights that bridge the gap between theory and practice. Don't miss out on this enriching episode where we unravel the intricate threads of marketing, analytics, and the future of education. Tune in to gain expert insights that will empower your journey in the world of marketing. 📈🔍🎓  Watch this episode on YouTube!    Join the discussion below!  Twitter          |          LinkedIn   Have questions about Marketing Analytics? Email Alex at [email protected]   Looking for a new job in tech? Buy Alex's book HIRED at Barnes & Noble!   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

In this exciting episode, I sat down with Steven Silverman, Director of Product Marketing at Advata, where we discuss consumer behavior, what a brand really is, how to differentiate your brand, the recent Bud Light controversy, and more.   Watch this episode on YouTube!    Join the discussion below!  Twitter          |          LinkedIn   Have questions about Marketing Analytics? Email Alex at [email protected]   Looking for a new job in tech? Buy Alex's book HIRED at Barnes & Noble!   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

In this episode I sat down with Christian Mercado, Digital Marketing Manager at LEVEL8 and CEO of Timeless Mercado (Instagram: @Wifi.Mercado). We discuss influencer marketing in the current world and how it may evolve in the future, using TrendHERO and other services to evaluate influencer effectiveness, social media, digital marketing, and email best practices, and more.   Watch this episode on YouTube!    Join the discussion below!  Twitter          |          LinkedIn   Have questions about Marketing Analytics? Email Alex at [email protected]   Looking for a new job in tech? Buy Alex's book HIRED at Barnes & Noble!   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

In this episode I discuss consumer behavior, social media, and censorship with Justin T Huang, Assistant Professor of Marketing at University of Michigan Ross School of Business. We dive into the impact that censorship online has on consumer behavior, the activity surrounding #StopAsianHate, and conducting unbiased research. Join the discussion below!  Twitter          |          LinkedIn   Have questions about Marketing Analytics? Email Alex at [email protected]   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

In this episode I sat down with Dr. Soňa Kľučárová, Assistant Professor of Marketing at University of Nebraska at Omaha. We discuss the consumer behavior research Soňa has done including on luxury product consumption, status-based consumption, impacts on charitable behavior, and more.  Watch this episode on YouTube! Join the discussion below!  Twitter          |          LinkedIn   Have questions about Marketing Analytics? Email Alex at [email protected]   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

In this episode I sat down with Matt Farnsworth, CEO of Rev8lation Media, filmmaker and Digital Experience Director at Transamerica. We talk about creativity, marketing, AI, and more.  Watch this episode on Twitter or YouTube! Join the discussion below!  Twitter          |          LinkedIn   Have questions about Marketing Analytics? Email Alex at [email protected]   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

In this episode I sat down with Greyson Scudder, a Senior Media Buying Specialist at Barkley, to discuss how media buying works, how AI will disrupt media buying, data privacy, and more.  Watch this episode on YouTube! Join the discussion below!  Twitter          |          LinkedIn   Have questions about Marketing Analytics? Email Alex at [email protected]   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

In this episode I sat down with Trevor Ferree, Co-founder of TSV Analytics. We discuss Trevor's entrepreneurial journey, how AI will change business, social media analytics, management and emotional intelligence, and more. Watch this episode on YouTube! Join the discussion below!  Twitter          |          LinkedIn   Have questions about Marketing Analytics? Email Alex at [email protected]   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

In this episode I sat down with Mickie Kennedy, Founder of eReleases.com. We discuss the value of public relations to a business, how to write a great press release, how the public relations process works, and more.  Watch this episode on YouTube! Join the discussion below!  Twitter          |          LinkedIn   Have questions about Marketing Analytics? Email Alex at [email protected]   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.