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Alexander Sofronas
Unlock the Secrets of Marketing Analytics! Dive deep with industry pros as they share cutting-edge stories, strategies, insider interviews, and the roadmap to supercharge your career!
Total 119 episodes
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Leadership x Performance Marketing, with Scott C. Konopasek | Sponsored by Adverity

Leadership x Performance Marketing, with Scott C. Konopasek | Sponsored by Adverity

In this episode I sat down with Scott C. Konopasek, CEO of Mint Measure. We discuss entrepreneurship and leaving a traditional job, finding a cofounder, how to improve performance in marketing with targeting and creative, balancing investment in sales, marketing, finance, and other roles at a startup, how culture is influenced in an organization, work-from-home versus hybrid work culture, and more. This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.   Join the discussion below!  Twitter          |          LinkedIn   Have questions about Marketing Analytics? Email Alex at [email protected]   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.
52:5729/10/2022
(dis)Trusting Data, with Sid Khaitan

(dis)Trusting Data, with Sid Khaitan

In this episode I sat down with Sid Khaitan, Senior Go-to-Market Manager at Chili Piper. We discuss GTM strategy, Sid's career story and insights, creating scrappy marketing analytics at a startup, how to utilize Salesforce for data entry and sales insights, when to move from scrappy analytics to a full analytics suite as a growing business, revenue driven marketing success metrics, why you shouldn't trust data sometimes, and more. Join the discussion below!  Twitter          |          LinkedIn   Have questions about Marketing Analytics? Email Alex at [email protected]   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.
36:0222/10/2022
Surviving Cancel Culture: An Introduction, with Katharine Howie PhD | Sponsored by Adverity

Surviving Cancel Culture: An Introduction, with Katharine Howie PhD | Sponsored by Adverity

In this episode I sat down with Katharine Howie PhD, Assistant Professor at the University of Southern Mississippi. We discuss the psychological motivations behind cancel culture, how brands and individuals can navigate and survive cancellation, including practical recent examples with U.S. politicians and celebrities.  This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.   Join the discussion below!  Twitter          |          LinkedIn   Have questions about Marketing Analytics? Email Alex at [email protected]   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.
50:2514/10/2022
Consulting in Marketing Analytics, with Connor Skelly | Sponsored by Adverity

Consulting in Marketing Analytics, with Connor Skelly | Sponsored by Adverity

In this episode I sat down with Connor Skelly, a Certified HubSpot Consultant, CEO of Fission, and Writer of the Catch-All newsletter. We discuss CRM in its current and future form, how to leverage social media in marketing, sales tips and other business mentorship, and more.   This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.   Join the discussion below!  Twitter          |          LinkedIn   Have questions about Marketing Analytics? Email Alex at [email protected]   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.
45:1511/10/2022
Mentorship x Marketing Analytics, with Danny Ellowitz | Sponsored by Adverity

Mentorship x Marketing Analytics, with Danny Ellowitz | Sponsored by Adverity

In this episode I sat down with Danny Ellowitz, a Senior Director of Marketing Analytics at Rocket Software. We discuss the role of mentorship in Danny's career, his experience in analytics, how to build a skillset in marketing analytics, navigating imposter syndrome, and more.    This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.   Join the discussion below!  Twitter          |          LinkedIn   Have questions about Marketing Analytics? Email Alex at [email protected]   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.
58:1003/10/2022
Healthcare Marketing x Analytics, with Aarooshi Rai Kumar

Healthcare Marketing x Analytics, with Aarooshi Rai Kumar

In this episode I sat down with Aarooshi Rai Kumar, a Marketing Manager at AbbVie. We discuss healthcare marketing strategy, project management, leadership lessons, moving to the U.S. for work, analytics strategies and advice, the value of an MBA in an analytics and marketing career, and more.  Join the discussion below!  Twitter          |          LinkedIn   Have questions about Marketing Analytics? Email Alex at [email protected]   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.
45:5624/09/2022
Secrets to a Healthy Career, with Jennifer Agbobli | Sponsored by Adverity

Secrets to a Healthy Career, with Jennifer Agbobli | Sponsored by Adverity

In this episode I sat down with Jennifer Agbobli, Program Manager for Internship and Early Career Professionals at Kyndryl. We discuss how to hire a strong workforce with diversity of thought, using personality and technical tests during interview processes, finding a mentor in a remote work environment, regulating your energy with a fulfilling role, how we recharge our batteries, book recommendations, and more.   This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.   Join the discussion below!  Twitter          |          LinkedIn   Have questions about Marketing Analytics? Email Alex at [email protected]   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.
01:00:0018/09/2022
The Value of Analytics, with Ryan Carlson

The Value of Analytics, with Ryan Carlson

In this episode we dive into the value of analytics, with Ryan Carlson, Senior Director of CRM & Analytics at Fan Interactive Marketing. We discuss how analytics plays a vital role in business strategy, how email marketing and SEO tactics operate, how Zapier can improve your marketing data operations, navigating an analytics career path, the value of education in your career, and more. Looking for a job? Buy my book 'HIRED' here!   Join the discussion below!  Twitter          |          LinkedIn   Have questions about Marketing Analytics? Email Alex at [email protected]   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.
33:5811/09/2022
Lead Generation x SEO, with Michael Seymour | Sponsored by Adverity

Lead Generation x SEO, with Michael Seymour | Sponsored by Adverity

In this episode I sat down with Michael Seymour, Director of Performance Marketing & Analytics at Higginbotham. We discuss SEO, entrepreneurship, criticizing analytics, highest ROI marketing skills you can build, keyword stuffing, writing polarizing content as a business, marketing ethics, standing out as a marketing consultant, when entrepreneurs should hire their first employee, AI in marketing, and more.   This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.   Join the discussion below!  Twitter          |          LinkedIn   Have questions about Marketing Analytics? Email Alex at [email protected]   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.
55:2103/09/2022
Entrepreneurship x Marketing Analytics, with Jeff Greenfield

Entrepreneurship x Marketing Analytics, with Jeff Greenfield

In this episode I sat down with Jeff Greenfield, CEO of Provalytics. We discuss leadership lessons, the importance of diversity and inclusion in business, when to use a startup accelerator, entrepreneurship advice for B2B startups, and more! Learn more about Jeff's company here!   Looking for a job in tech? Buy my book 'HIRED' here! Join the discussion below!  Twitter          |          LinkedIn   Have questions about Marketing Analytics? Email Alex at [email protected]   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.
01:25:1028/08/2022
Leadership x Marketing Analytics, with Ellza Malok | Sponsored by Adverity

Leadership x Marketing Analytics, with Ellza Malok | Sponsored by Adverity

In this episode I sat down with Ellza Malok, Founder and CEO of Blue Monarch Group. We discuss Ellza's experience founding and leading a marketing agency, tips for managing your work schedule, how to use AI for good, succeeding in a corporate role with a liberal arts background, which skills to build to succeed in analytics, and more.   This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.   Join the discussion below!  Twitter          |          LinkedIn   Have questions about Marketing Analytics? Email Alex at [email protected]   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.
50:4521/08/2022
Marketing x Leadership, with David Horesh

Marketing x Leadership, with David Horesh

In this episode I sat down with David Horesh, Director of Marketing at 4M Analytics. We discuss David's experience in the Business to Government (B2G) space, his experience as an entrepreneur, leadership advice, achieving product-market fit, marketing at a startup, and more.    Looking for a job in marketing? Buy my book 'HIRED' here! Join the discussion below!  Twitter          |          LinkedIn   Have questions about Marketing Analytics? Email Alex at [email protected]   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.
54:5714/08/2022
Marketing x Science, with Milin Desai | Sponsored by Adverity

Marketing x Science, with Milin Desai | Sponsored by Adverity

In this episode I sat down with Milin Desai, Manager of Advanced Analytics at Mindshare. We discuss Milin's journey from India to the US, advice on how to break into the US job market, the value analytics brings to a business, the ideal stage for a business to gain a marketing science function, future breakthroughs in marketing and data, how game theory plays a part in marketing, and more. This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.   Join the discussion below!  Twitter          |          LinkedIn   Have questions about Marketing Analytics? Email Alex at [email protected]   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.
41:3307/08/2022
Analytics x Marketing, with Guan Wang

Analytics x Marketing, with Guan Wang

In this episode I sat down with Guan Wang, the Global Director of Marketing Intelligence at Snowflake. We discuss marketing attribution, deep learning and artificial intelligence uses in marketing, updating your team's marketing analytics ability, how to deal with data blind spots, data brokerages as a business model, data pipelines, how to make a big business impact using analytics, and more.   Looking for a job in analytics? Buy my book 'HIRED' here! Join the discussion below!  Twitter          |          LinkedIn   Have questions about Marketing Analytics? Email Alex at [email protected]   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.
47:1930/07/2022
International Marketing Analytics, with Jieun Kang | Sponsored by Adverity

International Marketing Analytics, with Jieun Kang | Sponsored by Adverity

In this episode I sat down with Jieun Kang, a Marketing Scientist at AT&T, and an Author. Click here to buy her latest book, Big Data Analytics for Creative Marketers. We discuss Jieun's journey from Korea to the U.S., her experience in the marketing analytics industry, the value of analytics to a business, reasons to go into marketing and analytics, the role of higher education in a marketing analytics career, and more.  This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.   Join the discussion below!  Twitter          |          LinkedIn   Have questions about Marketing Analytics? Email Alex at [email protected]   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.
42:1224/07/2022
Analytics x Marketing, with Sarah Harenberg

Analytics x Marketing, with Sarah Harenberg

In this episode I sat down with Sarah Harenberg, Digital Marketing Analytics Manager at Hopin. We discuss how to build a time series forecast, how COVID-19 affected data collection and the data landscape,  fighting for the correct attribution of business functions, data privacy regulations, MQL quality assurance, and more. Buy my book 'HIRED' here! Join the discussion below!  Twitter          |          LinkedIn   Have questions about Marketing Analytics? Email Alex at [email protected]   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.
41:5017/07/2022
Marketing x Listening to Customers, with Nicholas Berkley-Gough | Sponsored by Adverity

Marketing x Listening to Customers, with Nicholas Berkley-Gough | Sponsored by Adverity

In this episode I sat down with Nicholas Berkley-Gough, Strategic Marketing Manager at CryptoEQ. We discuss the importance of knowing your customers as a marketing organization, how to ask good questions to your customers, how Nicholas transitioned from Opera to retail management and marketing, using social listening data vs first party customer feedback, data storytelling, and managing your life like a business. The data visualization tool we mentioned in this episode is Flourish.studio.   This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.   Join the discussion below!  Twitter          |          LinkedIn   Have questions about Marketing Analytics? Email Alex at [email protected]   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.
53:3510/07/2022
Research and Forecasting x Analytics, with Jason Thomas

Research and Forecasting x Analytics, with Jason Thomas

In this episode I sat down with Jason Thomas, Global Marketing Insights & Analytics Manager at Hollister Incorporated. We discuss the job responsibilities of a market research analyst, how business forecasting works, how business opportunity mapping works, making decisions without all the data, how to create a great powerpoint presentation, and more.  Join the discussion below!  Twitter          |          LinkedIn   Have questions about Marketing Analytics? Email Alex at [email protected]   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.
49:4503/07/2022
Marketing x Artificial Intelligence, with Cathy McPhillips | Sponsored by Adverity

Marketing x Artificial Intelligence, with Cathy McPhillips | Sponsored by Adverity

In this episode I sat down with Cathy McPhillips, Chief Growth Officer at the Marketing AI Institute. We discuss the future of AI integration in marketing, how AI may impact marketing jobs, evaluating data for an AI company, understanding the difference between AI in movies and in the real world, sentience in AI, entrepreneurship advice, prioritizing business actions, and more.   Here are links to the events and technology that were mentioned in this episode: Marketing Growth Hackathon MAICON (CATHY100 saves $100, contact Cathy for group rates!)  Blog post about Descript Blog post about Marketing and AI LinkedIn post about saving time with Copy.AI Paul and Mike’s new book   This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.   Join the discussion below!  Twitter          |          LinkedIn   Have questions about Marketing Analytics? Email Alex at [email protected]   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.  
50:2526/06/2022
Marketing x Analytics in Europe, with Martina Matei

Marketing x Analytics in Europe, with Martina Matei

In this episode I sat down with Martina Matei, Marketing Analytics Manager at IBM. We discuss her experience working as a marketing analytics manager in Bucharest, ad copy localization, leadership lessons, navigating the attribution battle between marketing and sales, various analytics tools, VR/AR marketing applications, and more.  Join the discussion below!  Twitter          |          LinkedIn   Have questions about Marketing Analytics? Email Alex at [email protected]   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.
01:05:3619/06/2022
Performance Marketing x Analytics, with William Rosen | Sponsored by Adverity

Performance Marketing x Analytics, with William Rosen | Sponsored by Adverity

In this episode I sat down with William Rosen, Chairman & CEO of Axial1 Performance Science. We discuss how Axial1 brings value to the marketing world, using data to understand what motivates customer decisions, marketing analytics innovations, analyzing creative content, experimental design, entrepreneurial advice, business strategy, and more.   William's Ted Talk: https://www.ted.com/talks/william_rosen_the_power_of_perspective William's Book (The Activation Imperative): https://www.amazon.com/Activation-Imperative-Brands-Business-Inspiring/dp/1442257040/ref=sr_1_1?ie=UTF8&qid=1484597095&sr=8-1&keywords=activation+imperative   This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.   Join the discussion below!  Twitter          |          LinkedIn   Have questions about Marketing Analytics? Email Alex at [email protected]   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.
55:3109/06/2022
Revenue x Analytics, with Curtis Thompson

Revenue x Analytics, with Curtis Thompson

In this episode, I sat down with Curtis Thompson, Chief Revenue & Analytics Officer at Feltsburg to discuss analytics at the executive level, the usefulness of data in driving decision making, the day to day of an analytics executive, audience-first strategy, driving positive cultural change from the top of an organization, managing your priorities, and more.  Join the discussion below!  Twitter          |          LinkedIn Have questions about Marketing Analytics? Email Alex at [email protected]   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.
51:4705/06/2022
Restaurant x Marketing Analytics, with Joe Sheahan | Sponsored by Adverity

Restaurant x Marketing Analytics, with Joe Sheahan | Sponsored by Adverity

In this episode I sat down with Joe Sheahan, Co-founder and CEO at TappedIn. We discuss how restaurants use marketing analytics, the future of analytics, how to use first party data for marketing, how to hire great people, red flags to watch out for while interviewing innovative people, the role of higher education in entrepreneurship and business, and more. This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more. Join the discussion below!  Twitter          |          LinkedIn Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com.  All view are our own.
52:2929/05/2022
Teaching Marketing x Analytics, with Dave Cameron

Teaching Marketing x Analytics, with Dave Cameron

In this episode I sat down with Dave Cameron, Strategic Leader and Faculty: Analytics and Data Science. We begin by understanding Dave's career in marketing analytics and his growth toward a professor of MBA-level courses. We discuss how to build a great team, how to understand your own professional strengths, the value of education in a marketing or analytics career path, the future of marketing and analytics, ideal personality types for different roles in marketing and analytics, and more.  Join the discussion below!  Twitter          |          LinkedIn Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All view are our own.
56:5821/05/2022
Incremental Measurement x Marketing Analytics, with Josh Ellinger and Peter Courtney

Incremental Measurement x Marketing Analytics, with Josh Ellinger and Peter Courtney

In this episode I sat down with Josh Ellinger, Founder/CTO of Exemplar Technologies, and Peter Courtney, Data Scientist at Exemplar Technologies. They are experts in statistical measurement, and speak to various examples of how to set up different kinds of tests to measure marketing performance. In this deeply technical episode, we discuss the value of incremental measurement to a marketing organization, different ways to measure incremental impact of marketing activity, challenges when implementing incremental measurement in a business, and more.  Join the discussion below!  Twitter          |          LinkedIn Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All view are our own.
58:2414/05/2022
Data Science x Analytics, with Jay Hakim

Data Science x Analytics, with Jay Hakim

In this episode I sat down with Jay Hakim, VP of Data and Business Intelligence at Beyond Finance. Jay has been in the data world for decades and has a lot of stories to tell. We discuss potential future disruptions in data, cloud computing current and future business models, paid search and marketing attribution, how recommendation models work, and more. Join the discussion below!  Twitter          |          LinkedIn Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All view are our own.
01:20:2308/05/2022
Startup x Fortune 500 Marketing, with Scott Shaffer

Startup x Fortune 500 Marketing, with Scott Shaffer

In this episode I sit down with Scott Shaffer, Growth Analytics Lead at HOVER.  We discuss Scott’s marketing experience at a large versus smaller company, the value of being able to zoom in and zoom out of different sized business problems, using powerpoint effectively, defining the problem versus 'solutioning', and more. Visit HOVER's website to learn more. Listen to my first episode with Scott here! Join the discussion below!  Twitter          |          LinkedIn Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All view are our own.
32:1030/04/2022
The Future of Data, with Ahmed Elsamadisi

The Future of Data, with Ahmed Elsamadisi

In this episode, I sat down with Ahmed Elsamadisi, Founder of Narrator.ai, Forbes 30 under 30. We had a deep analytical discussion that covers the cookie-less future, how Ahmed’s company, Narrator AI, is reinventing customer-centric datasets to answer marketing questions faster, how advertising platforms can be misleading about returns on ad spend, the value of negative information in measuring branding success, when to acquire customers at a greater cost than their LTV, the value of analytics and marketing, and more. Join the discussion below!  Twitter          |          LinkedIn Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All view are our own.
52:2623/04/2022
Social Media Marketing x Analytics, with Benjamin Kepner

Social Media Marketing x Analytics, with Benjamin Kepner

In this episode I sat down with Benjamin Kepner, CEO of Global Social Media Marketing. We discuss marketing using first party data, the importance of attribution models in marketing, paid versus organic marketing analytics, full funnel metrics, A/B testing, growth hacks for marketers and sales professionals, limits to marketing automation, social media marketing, and more. Learn more about Global Social Media Marketing here. Join the discussion below!  Twitter          |          LinkedIn Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All view are our own.
01:03:1216/04/2022
Data Analysis x Marketing, with Aron Kaufman

Data Analysis x Marketing, with Aron Kaufman

In this episode I sat down with Aron Kaufman, Specialist in Data Analytics and Insights at Gartner, to discuss the analytics career path, the realities of a role in data analysis, skills to build to succeed in an analytics role in the next decade, future marketing analytics industry predictions, and more. Aron and I have similar careers, and I enjoyed reflecting on the similarities in this episode. Enjoy! Join the discussion below!  Twitter          |          LinkedIn Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All view are our own.
38:2009/04/2022
Entrepreneurship x Marketing, with Zach Schaefer

Entrepreneurship x Marketing, with Zach Schaefer

In this episode I sat down with Zach Schaefer, CEO of Brainwash LLC to discuss entrepreneurship, analytics, how to decide between different business ideas, how to lead an organization, how to reconcile mistakes made as a leader, and more. Download the Brainwash app to learn more! Join the discussion below!  Twitter          |          LinkedIn Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All view are our own.
49:5402/04/2022
Artificial Intelligence x Marketing, with Amber Armstrong

Artificial Intelligence x Marketing, with Amber Armstrong

In this episode, I sat down with Amber Armstrong, CMO of LivePerson, a global leader in Conversational AI. Watch this video podcast on Youtube! We discuss the launch of Curiously Human, LivePerson's latest AI tool for marketers, as well as the overall role of artificial intelligence in marketing, the future of data integration, marketing at large versus medium-sized companies, setting moonshot goals and how to stay accountable to them, account-based marketing tools, building a sustainable tech stack, web design that increases engagement, and more.  Join the discussion below!  Twitter          |          LinkedIn Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All view are our own.
29:1026/03/2022
Customer Data x Marketing Analytics, with Don Smith

Customer Data x Marketing Analytics, with Don Smith

In this exciting episode, I sat down with Don Smith, Strategy & Chief Analytics Officer at Brierley & Partners. We discussed brand health measurement, lifetime value scoring, encouraging emotional as well as rational reasoning for customer loyalty, how to build a useful Sankey diagram, calculating ROI on marketing programs, best practices in direct mail, how to survive the death of the cookie using first party data, aligning your values with a diverse customer base, and more.  Join the discussion below!  Twitter          |          LinkedIn Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All view are our own.
01:07:1619/03/2022
Business x Marketing Analytics, with Melissa Harris and Juan Alfonzo

Business x Marketing Analytics, with Melissa Harris and Juan Alfonzo

In this awesome group podcast episode, I sat down with Melissa Harris, CEO of M Harris & Co., and Juan Alfonzo, The Social Media Jedi. We discuss demand testing when launching a new product, how executive communications have changed since COVID, custom analytics vs out of the box analytics, the importance of a product market fit, and why Billie Eilish’s book release flopped - along with great anecdotes from our own lives as consumers.  Join the discussion below!  Twitter          |          LinkedIn Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All view are our own.
49:3513/03/2022
Advertising Experiments x Marketing Analytics, with Daniel Lederman

Advertising Experiments x Marketing Analytics, with Daniel Lederman

In this exciting and scientific episode, I sat down with Daniel Lederman, Senior Performance Analytics Lead at Roku. We discuss the strengths and weaknesses of incremental measurement of advertising, ghost ads, different methods of marketing experimentation, multi-touch attribution & media mix modeling, and more.  Join the discussion below!  Twitter          |          LinkedIn Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All view are our own.
49:5706/03/2022
E-Commerce x Marketing Analytics, with Christian Mercado

E-Commerce x Marketing Analytics, with Christian Mercado

In this exciting and strategy-focused episode, I sat down with Christian Mercado, Chief Executive Officer at Mercado Ventures and Digital Marketing Manager at Level 8. We discuss how to build an e-commerce site, drop shipping strategies, marketing tactics with a heavy focus on utilizing Facebook Interest and Lookalike campaigns, and how to analyze data to improve website sales performance.  Some listeners may be interested in the instagram face tracking we discussed in this episode. You can find more information about that here: https://www.cbinsights.com/research/facebook-emotion-patents-analysis/ Join the discussion below!  Twitter          |          LinkedIn Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All view are our own.
58:2827/02/2022
Paid Search x Marketing Analytics, with John Busby

Paid Search x Marketing Analytics, with John Busby

In this episode I sat down with John Busby, CMO and Managing Director at Centerfield. We discuss the basics of paid search, but also dive deep into real life challenges when implementing paid search for a business. We also discuss how to measure paid search success, execution strategies, differences between branded and unbranded search campaigns, and more. Also, I mis-quoted Goodhart's Law in this episode. Here is the correct quote: “When a measure becomes a target, it ceases to be a good measure.” In other words, when we set one specific goal, people will tend to optimize for that objective regardless of the consequences. Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. Follow 'Marketing x Analytics' for more episodes! Twitter          |          LinkedIn All view are our own.
56:5220/02/2022
Managing Marketing Tech, with Alex Buttler

Managing Marketing Tech, with Alex Buttler

"Manage technology, don't let it manage you." In this episode, I sat down with Alex Buttler, Account Manager at Adverity. We discuss how to manage technology responsibly in a business and in our personal lives, how Adverity can help with marketing measurement and reporting, and Alex's favorite marketing tools.  Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. Follow 'Marketing x Analytics' for more episodes! Twitter          |          LinkedIn All view are our own.
33:2714/02/2022
Gaming x Marketing Analytics, with Brad Tenenholtz

Gaming x Marketing Analytics, with Brad Tenenholtz

In this exciting episode, I chat with Brad Tenenholtz, CEO of Corporate Esports Association (CEA). We discuss the positive impact that CEA makes in team communication, and how Brad grew a community of tens of thousands of gamers across industries.  Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. Follow 'Marketing x Analytics' for more episodes! Twitter          |          LinkedIn All view are our own.
39:2407/02/2022
Healthcare Marketing x Analytics, with Jesse Morrison

Healthcare Marketing x Analytics, with Jesse Morrison

In this episode I sat down with Jesse Morrison, Chief Analytics Officer at Enjoin, to discuss analytics and marketing strategies in the healthcare industry, entrepreneurship, psychological marketing principles reflected in religious outreach, and the marketing genius behind products like beanie babies.  Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. Follow 'Marketing x Analytics' for more episodes! Twitter          |          LinkedIn All view are our own.
48:0030/01/2022
A/B Testing x Marketing Analytics, with Patrick Buffum

A/B Testing x Marketing Analytics, with Patrick Buffum

In this episode I sat down with Patrick Buffum, Product Manager of Optimization at ConsumerTrack, to discuss A/B testing, business success measurement, and navigating the first few years in the professional world. PROMO: Get 15% off Linq here!  Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. Follow 'Marketing x Analytics' for more episodes! Twitter          |          LinkedIn All view are our own.
39:4323/01/2022
CMO x Marketing Analytics, with John Lamb

CMO x Marketing Analytics, with John Lamb

John Lamb is the Chief Marketing Officer at Elo. In this episode we discuss what it takes to lead a marketing organization, how to hire a great team, skills to build within marketing analytics, and how advanced analytics can improve the customer experience. Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. Follow 'Marketing x Analytics' for more episodes! Twitter          |          LinkedIn All view are our own.
36:4516/01/2022
Marketing Agency x Analytics, with Archit Shorey

Marketing Agency x Analytics, with Archit Shorey

In this exciting episode, I sat down with Archit Shorey, a lead analyst at Merkle. We discuss Archit's journey as a marketing analyst, and how to grow and succeed in an analytics career. Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. Follow 'Marketing x Analytics' for more episodes! Twitter          |          LinkedIn All view are our own.
45:2112/01/2022
User Experience x Marketing Analytics, with Alexandra Srp

User Experience x Marketing Analytics, with Alexandra Srp

Alexandra Srp is an experience researcher at Ogilvy. In our discussion we cover real-life examples of user experience design, the value UX research brings to an organization, and advice for starting your career in user experience and design.  Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. Follow 'Marketing x Analytics' for more episodes! Twitter          |          LinkedIn All view are our own.
56:2001/01/2022
The Evolution of Marketing Analytics, with Steve Kietz

The Evolution of Marketing Analytics, with Steve Kietz

In this episode I sat down with a very talented business leader, Steve Kietz. Steve is the Chief Executive Officer of Reliant Funding, a leading small business lender out of San Diego. We discuss Steve's career path to become a CEO, the metrics to use when calculating a return on marketing investment, and the evolution of marketing analytics as a business function.  Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. Follow 'Marketing x Analytics' for more episodes! Twitter          |          LinkedIn          |          Email the Host All views are our own. 
27:2927/12/2021
Diversity and Inclusion x Marketing Analytics, with Jen Agbobli

Diversity and Inclusion x Marketing Analytics, with Jen Agbobli

This week I spoke with Jen Agbobli, Talent and Culture Lead at Kyndryl. We discuss how and why Jen founded the Diversity & Inclusion team at IBM in the performance marketing team, and how a strong culture can boost workplace productivity. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. Follow 'Marketing x Analytics' for more episodes! Twitter          |          LinkedIn          |          Email the Host All views are our own.  
37:3706/09/2021
Content Marketing x Analytics, with Sid Khaitan

Content Marketing x Analytics, with Sid Khaitan

In this episode I sit down with Sid Khaitan, Director of Content Strategy at Intouch Group. We discuss the value of writing for different stages in the customer funnel, how to get better at writing, and using pathos, ethos, and logos in your content to connect better with customers. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. Follow 'Marketing x Analytics' for more episodes! Twitter          |          LinkedIn          |          Email the Host All views are our own.
29:2729/08/2021
Data x Marketing Analytics, with Ayushi Agarwal

Data x Marketing Analytics, with Ayushi Agarwal

In this episode I sat down with Ayushi Agarwal, a Data Analyst at Salesforce (MuleSoft). We discuss how to tell an effective story through data, education paths to a career in data and analytics, and applying Machine Learning to real world problems.   Transcribed episodes of Marketing x Analytics are available on Podscribe.com.
27:1026/08/2021
2021 x Marketing Analytics, with Nate Christian

2021 x Marketing Analytics, with Nate Christian

In this conversation I sit down with Nate Christian, Senior Director of Marketing Analytics at Vimeo. We discuss the impact of data privacy regulations on analytics, the value of diversity and inclusion in analytics, and the growing community of marketing analytics professionals.    Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All views expressed in this podcast are our own.
38:3216/08/2021
Agency Marketing x Analytics, with Peter Nicolardi

Agency Marketing x Analytics, with Peter Nicolardi

In this week's episode I sat down with Peter Nicolardi, a performance and programmatic marketing manager at T-Mobile. We discussed his background at an ad agency, whether marketing analytics today is anything like Mad Men, and the pros and cons of a career in marketing.  Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All views expressed in this podcast are our own.
33:4413/08/2021