In episode #2574, we delve into the world of email marketing mastery and uncover the invaluable insights Eric gained from a mastermind session. In this episode, we unveil the strategies, tactics, and expert wisdom that Eric absorbed from a gathering of email marketing maestros. From crafting engaging content to building high-converting email funnels, we'll dissect the secrets of email marketing success. Don't miss this enlightening conversation that offers a peek behind the curtain of email marketing excellence. Whether you're a seasoned email marketer or just starting on your email marketing journey, this episode will equip you with actionable takeaways to supercharge your email campaigns. Tune in and discover what Eric learned from an email marketing mastermind! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: What Eric Learned From An E-mail Marketing Mastermind. (00:18) Details about the Mastermind class Eric attended. (00:55) Eric shares the main takeaways from the Mastermind lesson. (01:59) Common pitfalls of an e-mail marketing campaign. (03:45) Why co-registration approaches do not work. (04:20) Qualities to look for in a good copywriter. (04:46) Closing comments about the lesson. (05:29) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Remember to take a look at Matt McGarry and GrowLetter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2573, we take a closer look at how to find the best AI marketers to work with. Integrating AI can be hugely beneficial for your marketing team, but how do you find individuals who can optimize this emerging technology? And how do you locate individuals who can help your team integrate it into their systems? Today, we unpack how you can find the best AI marketers through platforms like LinkedIn along with strategies for identifying individuals who can help you train your team on how to adapt to these tools. Every company should at least be exploring its AI marketing options, so be sure to tune in and find your best AI marketers today! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How To Find The Best AI Marketers To Work With. (00:54) How to find marketers who are experienced at working with AI. (03:02) What Eric learned from the latest Elon Musk biography about how to identify the best of the best. (03:36) Why it can sometimes take years to identify the best performers in your company. (04:04) How to find people who can help marketers in your organization adapt to AI tools. (06:16) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Newsletter Operator Elon Musk biography Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2572, we explore the ins and outs of virtual summits and investigate whether they are still relevant today. Virtual Summits can be a great way to build community, foster connection, and generate revenue. Your revenue won’t just be from ticket sales either, since you have the opportunity to sell your products and services. Tuning in you’ll hear about Neil Patel’s agency, NP Digital, and what he learned from hosting his latest virtual summit. Find out about the methods he used to ensure high attendance rates and the type of speakers he had before hearing his actionable advice on how to promote your virtual summit using a multi-pronged approach. Virtual summits are largely underutilized by companies, so be sure to tune in to learn more about how to use this useful strategy to grow your business! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Are Virtual Summits Still Relevant? (00:15) A quick definition and breakdown of what a virtual summit is. (00:31) The details of the virtual summit that Neil recently hosted. (01:05) Some of the steps that will help secure high attendance rates. (02:49) The type of speakers Neil had at his virtual summit. (03:12) How virtual summits can help you make connections and build leads. (04:21) Practical tips on how to get started with a virtual summit and how to promote it. (05:20) Why virtual summits are underutilized. (05:51) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2571, we delve into a recent Harvard case study that looks at how humans using AI can outperform humans who aren’t using AI — by a large margin! With so many changes and advancements taking place in the realm of AI, it can be difficult to stay informed on how best to use this emerging technology. In today’s conversation, we share what we’ve learned from the latest Harvard study and unpack practical use cases for how you should be applying AI. Learn why it’s essential to have human intervention when using AI, how AI can benefit you in the long run, plus how to discern between the three categories of AI. Not every business will be able to fully leverage AI, but you should still explore what’s possible for your company. If you’re wondering about AI and how you can apply it in your business, then be sure to join us for today’s conversation! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Humans using AI outperform humans without AI by a LOT (case study). (00:07) The issues that arise when you use AI without human intervention. (00:29) An overview of the case study on using AI to augment your work. (02:41) How people overestimate AI in the short term and underestimate it in the long run. (04:14) A breakdown of the numbers within the Harvard case study. (05:02) Discerning between the three different forms of AI. (05:38) Examples of practical use cases for AI that you may not have heard about. (07:00) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! 'Centaurs and Cyborgs on the Jagged Frontier' 'Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality' ChatGPT ChatGPT 4 Sol Rashidi on LinkedIn Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2570, we unpack X’s partnership with Google to sell programmatic ads. There have been a lot of changes at X, formerly known as Twitter, from their controversial name change to their newly announced partnership with Google. Tuning in you’ll hear our thoughts on this latest development and why we believe their partnership will be beneficial to both parties in the long run. We also delve into how this could make X ads more expensive in the future, and why now is a great time to try out advertising on X. To hear all our thoughts on this partnership and the future of X and advertising, be sure to tune in! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: X Turns To Google To Sell Ads. (01:14) Why a partnership with Google is so beneficial for X, financially? (01:43) The factors that could make this a more risky move for Google. (03:06) Why this partnership is advantageous for both companies in the long run? (03:30) How this could make X ads more expensive over time. (04:14) Why you should go and try advertising on X. (04:40) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! AdAge article: ‘X turns to Google to sell programmatic ads as it struggles to regain ad dollars’ Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2569, we dive headfirst into the captivating topic of why B2B creators are the next big thing. Content creators are playing a transformative role in the B2B landscape and are poised to become the next major influencers. In this episode, we uncover the strategies, storytelling techniques, and platforms that are empowering B2B creators to connect with their audiences on a profound level. From thought leadership to brand building, we shine a spotlight on the impact these creators are making in boardrooms and beyond. Whether you're an aspiring creator or a business leader looking to harness the power of storytelling, you won’t want to miss this insightful discussion that will redefine how you view B2B marketing! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Why B2B Creators Are The Next Big Thing. (00:30) Gaps within the B2B marketing space. (01:20) Opportunities and growth that content creation provides. (01:40) Possible reasons for a lack of B2B creator content. (02:22) Leveraging content for growing a B2B business. (02:50) The future of B2B content creation. (03:25) Advice to ensure your content is effective for B2B. (03:52) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2568, we set our sights on growing business trends. We navigate the dynamic landscape of emerging trends that are reshaping the business world, with a spotlight on industry giants like Shopify and Flexport, and unravel the secrets behind the meteoric rise of these innovative companies. We shed light on the strategies and tactics that have propelled them to the forefront of their respective industries and explore what the evolving business landscape means for entrepreneurs and investors. Whether you're a startup enthusiast or a seasoned business leader, this episode is your gateway to understanding the pulse of today's business trends. Stay tuned for an in-depth discussion that will equip you with the insights needed to stay ahead of the curve! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Growing Trends With Businesses. (00:50) Benefits of focusing on your company’s mission. (01:40) The role of interest rates on your company’s growth. (02:33) Challenges of the current market. (03:56) Doubling down on what is working and cutting the fat. (04:33) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Shopify Flexport Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2567, we unpack the mystery behind Coca-Cola's new marketing formula. Join us as we quench your curiosity and explore how one of the world's most iconic brands continues to innovate its marketing strategies. In this refreshing episode, we unveil the secret ingredients of Coca-Cola's marketing success, from bold campaigns to digital transformations, and sip on the insights that have made Coca-Cola a trailblazer in the beverage industry. Whether you're a marketing aficionado or simply a fan of that classic Coke taste, this episode will leave you craving the latest marketing flavors! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Coca-Cola's New Marketing Formula. (00:11) Takeaways from a Wall Street Journal article on the subject. (00:41) An overview of Coca-Cola’s new marketing strategy. (02:03) Focusing on the core of the business and its values. (02:33) What makes Coca-Cola’s marketing approach innovative? (03:01) Important takeaways from their marketing strategy. (03:33) Coca-Cola’s focus on event-based marketing. (04:36) Why traditional marketing approaches are still relevant.  (05:40) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Coca‑Cola ‘Coca-Cola CMO on Sidestepping the Culture Wars, Navigating AI, and Boosting Events Over Ads’ AnyRoad Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

By now, artificial intelligence is nothing new. But there are new ways that companies can use AI to analyze marketing data, create high-quality content, and increase conversions with greater efficiency, speed, and scale. In this special episode of Marketing School, recorded at the 2023 XXX Summit, we share our behind-the-scenes AI secrets to help you boost your marketing performance. Join us as we dispel some common misconceptions about the best use cases for AI and why we believe a lot of marketers tend to overestimate its capabilities. We also offer some insight into the most successful ways we’ve found to use AI in our businesses, how to rank highly in GPT searches, and what we think AI will enable you to do in the future, plus so much more. To find out how to use AI for real problem-solving with demonstrable results to help you define your marketing strategy and take you to the next level of your business, be sure to tune in today! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Behind The Scenes AI Secrets for Marketing with Neil Patel & Eric Siu. (00:38) AI tools that Eric and Neil use to save time and boost marketing performance. (02:51) The problem with a lot of AI tools out there when it comes to content quality. (04:47) Reasons that people tend to overestimate what AI can do for them in the short run. (05:54) Why Eric believes that agencies will boom in the next decade thanks to AI. (06:29) Thoughts on AI from the recent 2023 All-In Summit. (07:54) The limitations of using AI for content creation versus analytics and data. (12:02) Successful ways that we’ve used AI to create basic tools. (13:40) Three types of AI: automated, augmented, and artificial intelligence.  [16:35) How to rank highly on Generative Pre-trained Transformer (GPT) searches. (20:05) What AI can enable you to do now and in the future. (20:50) The worst black hat SEO tactics we’ve ever used to boost our rankings.  (23:16) Why do independent thinkers with first-hand experience achieve maximum success? (24:30) Advice for expanding your AI use cases: think bigger! (25:09) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! All-In Summit 2023 INBOUND Conference Peech AI Opus Pro Bard Castmagic Midjourney ChatSpot Ubersuggest Delphi Backlinko ‘Google’s 200 Ranking Factors: The Complete List (2023)’ Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Neil and Eric talk about what you can learn from American football coach Deion Sanders on brand building and influencer marketing TIME-STAMPED SHOW NOTES: (00:00) - How much does Deion Sanders make in a year? (00:30) - 'The Deion Sanders Effect,' and who is he (01:56) - Why is Deion Sanders so influential? (03:12) - What can we learn from Deion Sanders from a marketing standpoint? (05:28) - Influencer marketing is not all about promotion (06:54) - The average NFL coach's salary (07:43) - How did Fashion Nova grow their profit Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2566, we turn our attention to a groundbreaking phenomenon: how YouTube creator Deestroying is challenging traditional football norms. In this episode, we dissect the strategies and innovations that have catapulted him to the forefront of the NFL scene and delve into the power of personal branding, social media, and unconventional approaches that are redefining the game. Don't miss this captivating discussion as we unveil the playbook of a game-changer who's reshaping the NFL landscape. Whether you're a football fan or an entrepreneur seeking inspiration, Deestroying's story is a must-hear tale of transformation and triumph. Tune in today! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How Deestroying Is Reshaping The NFL. (00:15) Background on Deestroying and how he has disrupted the NFL. (01:15) What makes his videos entertaining and innovative? (01:48) Another example of an industry disrupter. (02:25) Neil offers his perspective on Deestroying and his viral content. (03:03) Brand-building lessons we can learn from Deestroying. (04:08) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! The Subtle Art of Not Giving a F*ck. Deestroying on YouTube Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2565, we take a deep dive into the often-overlooked world of business policies and their profound impact on your success. It's a reality check that every entrepreneur needs: how seemingly benign policies can quietly strangle your growth and creativity. Join us as we reveal the art of policy scrutiny, drawing from real-world examples that highlight the dangers of complacency. We'll equip you with actionable strategies to detect, dissect, and rectify these lurking threats. In the competitive arena of business, the right policies can catapult you to greatness, while the wrong ones can send your dreams crashing down. Before your business falls victim to terrible policies, tune in to safeguard your success! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How Terrible Policies Will Kill Your Business. (00:10) Eric shares his terrible policy experience. (01:05) Why the customer experience is essential for your business. (01:56) Customer experience lessons from the 2023 All-In Summit. (03:10) Whether All-In Summit attendees were satisfied with the event. (03:35) Focusing on long-term goals instead of making quick money. (04:10) Key takeaways from the book, $100M Leads. (04:54) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! All-In Summit 2023 $100M Leads Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2564, we are sharing our tips for winning on YouTube in 2023. We discuss creating engagement, making fresh content, optimizing for keywords, using AI to translate your content into multiple languages, and much more! Tune in to hear the most important questions to ask yourself before publishing videos to YouTube and to keep up with the rise of short-form videos! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Right Way to Win at YouTube in 2023. (00:32) Why do you have to create content that causes a lot of engagement? (00:51) Why do you need to create new content that hasn’t already been talked about? (01:13) The importance of optimizing for keywords. (01:49) How creating content in multiple languages (using AI) helps you do well on YouTube. (02:43) Why producing good quality content that has good 30-second retention is important? (03:37) The questions you need to ask yourself before publishing YouTube content. (03:03) The rise in popularity of short-form content.  (05:56) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Rask AI. Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Thomas Ma shared the hottest AI tools you could use and explained how experimenting with them led to better results at the Leveling Up Founders' event. TIME-STAMPED SHOW NOTES: (00:00) - This AI tool will make your content production 10x easier (03:10) - ElevenLabs is one of the most powerful AI speech tools today (04:20) - Use Google Bard to create the storyboard of your video content (06:30) - Find out if you should integrate specific AI tools into your company (07:33) - Experimenting with AI to get better results Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2563, we are exploring how podcasts expand drastically. Tuning in, you’ll hear about how many people listen to podcasts every week in the US, creators who have successful podcasts, why the perfect time to start a podcast is now, and how you can get started. Finally, we discuss the importance of putting in the work to have a successful podcast.  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Podcasts Expand Drastically. (00:13) How many people listen to podcasts in the US every week? (01:30) A couple of creators who have successful podcasts. (02:49) Why now is a good time to jump into the podcast game. (03:30) Some tips for starting your podcast today. (03:48) The importance of having experience and researching before starting a podcast. (04:24) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

At the Leveling Up Founders' event, Tamara Loehr discusses her best practices in business, managing offshore teams abroad, and the significance of establishing a learning management system process. TIME-STAMPED SHOW NOTES: (00:00) - Tamara Loehr talks about her best practices in business (03:52) - How AI will affect psychology around sales  (05:43) - Tamara Loehr talks about how she mentors businesses (07:39) - Tamara Loehr’s learning management system process for marketing (08:25) - Creating and managing an offshore team practices (09:30) - Tamara Loehr's dedicated commitment to advancing women's empowerment Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2562, we are discussing creator economy 2.0 and the different (theoretical) dynamics at play that make it difficult to build a creator startup in 2023. Tune in to hear a breakdown of the 4 obstacles to building creator startups and even be reminded that there is still always a little bit of hope for creators’ success! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Creator Economy 2.0. (00:34) Why it is so difficult to build a creator startup and the theories of the dynamics at play. (01:26) Number one: Creator power law. (01:35) Number two: Battle for the bio link. (01:51) Number three: The Graduation problem. (02:11) Number four: Algorithmic feast and famine. (02:27) Breaking down each of these dynamics at play. (05:51) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Go follow Andrew Chen! Andreessen Horowitz. Substack.  Threads.  X.  Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Ravi Theja Yada explains why behavioral analytics is superior to traditional metrics when it comes to understanding your consumers at the Leveling Up Founders' event. TIME-STAMPED SHOW NOTES: (00:00) - Why behavioral analytics are the best metrics for marketing (02:55) - The best data source to understand your consumers (03:57) - Understanding the visibility of your product and key call to action (05:03) - Understanding your customers to 10x your conversion (06:06) - Finding out where the lag is in your conversion flow (08:33) - Understand your audience through their behaviors with your website (10:30) - This is how you can get 100% customer satisfaction Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2561, you’ll learn how Warren Buffett’s approach to investing within his circle of confidence can be applied to content creation. Learn how to yield results by taking a simple but effective mindset to marketing by staying in your zone of genius and what that has meant for Neil and Eric when you tune in today. TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: how to think about your content like Warren Buffett.  (00:32) How Warren Buffett has chosen to focus on investing within his circle of confidence.  (00:52) Applying this principle to the world of content.  (01:20) How uploading content on a trending topic yields results. (02:01) Finding the content box in which you belong. (02:18) What happens when you stop focusing on what you love and what you excel at. (02:56) The noise canceling software Neil is using to block out construction noise.  (03:28) Where you are most likely to find your edge.  (03:58) How they have recently acquired other agencies and why.  (04:35) Why Eric’s content box is podcast interviewing. (05:01) Figuring out what works for you and sticking with it. (03:20) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Krisp Dentsu Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Larry Kim shares how he perfected leveraging data and generative AI to create an email marketing strategy that can 10x your open rate at the Leveling Up Founders' event. TIME-STAMPED SHOW NOTES: (00:00) - Larry Kim's key insight on his business success journey. (02:26) - Larry Kim's expertise in using data and generative AI perfectly. (03:20) - Combining the best elements of inbound and outbound email marketing (05:20) - Here’s where you can get your data sources (not what you’re thinking) (06:15) - Email deliverability tools you don’t know to increase open rates (08:37) - Here's how to maximize AI for email marketing Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode 2560, Eric Siu talks about his experience and takeaways from The All-In Summit 2023. TIME-STAMPED SHOW NOTES: (00:00) - Eric talks about The All-In Summit 2023 (01:00) - Why you should also consider hosting your events at a university (01:42) - Who attended The All-In Summit 2023 (02:56) - MrBeast and Elon Musk | The All-In Summit 2023 (03:50) - Eric Siu’s 5 biggest takeaways (05:46) - Ray Dalio | The All-In Summit 2023 (06:04) - Recession is imminent Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode 2559, Eric Siu and Neil Patel discuss their INBOUND Conference experiences, including lessons learned, highlights, and the people they met. TIME-STAMPED SHOW NOTES: (00:00) - Neil Patel talks about HubSpot's INBOUND 2023 (01:00) - Should you leverage AI more effectively instead of hiring more marketers? (02:11) - How to strive when everyone is using AI Marketing (03:03) - How big is HubSpot's INBOUND 2023 conference (04:35) - Check out Peech-ai.com  Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2558, we dive into actionable hacks to succeed on X’s new algorithm. Tuning in, you’ll hear how to navigate some of the new features, the difference between different kinds of engagement, and what you can do today to stand out from the crowd, increase your reach, and be boosted by the new X algorithm.  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: the secrets behind the X algorithm.  (00:08) Neil confesses that he does not know what is behind the new algorithm. (00:15) A new feature where blocking people from seeing your posts is no longer possible. (00:35) The difference in engagement between a like and a reply.  (01:50) Why you should add context whenever you are reposting. (01:58) Why changing your account to creator type is a wise precaution.  (02:07) Using more media in your posts in response to X’s categorization. (02:24) Creating bookmark-worthy posts which supersede replies and engagement.    (02:38) Posts about trending and popular topics.  (02:58) Types of content that will not be boosted.  (03:38) The key to success on X.  (03:49) What most people are doing wrong on social media.  (03:20) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: X AppSumo Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Jasmine Star takes the stage at the Leveling Up Founders event, where she discusses her rise to success and the creation of her brand, starting from scratch TIME-STAMPED SHOW NOTES: (00:00) - Jasmine Star shares her humble beginnings  (02:20) - What led Jasmine Star to withdraw from UCLA Law School? (03:10) - Jasmine Star's first 100k: How she made it happen (06:53) - How Jasmine Star became the CEO of a SaaS company (09:00) - How Jasmine Star started building her brand Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2557, you’ll get seven new tools to optimize and enhance your marketing strategy for the remainder of 2023. Tune in to start to equip yourself with mechanisms to measure website performance, support the creative process, create efficiencies, and optimize paid advertising. Thanks for listening!  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: 7 marketing tools for the rest of 2023.  (00:07) Microsoft Clarity’s free CRO Tool to measure website performance.  (00:57) How AdCreative.ai is optimizing paid advertising  (01:31) Motion App’s capacity to track creative performance.  (01:51) The Tidio chatbot plugin leveraging AI.  (02:21) How Air.ai could change customer service.  (03:13) Adzooma’s role in simplifying marketing.  (04:05) How Magellan.ai provides information on podcasts you might want to support.  (03:20) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Microsoft Clarity AdCreative.ai Motion App Tidio Air.ai Adzooma Magellan.ai Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Ian Blair shares strategies for leveraging hiring agencies to achieve faster growth and cost efficiency. He also discusses the rapid growth of the e-commerce industry worldwide and offers valuable insights into best practices that you can learn from. TIME-STAMPED SHOW NOTES: (00:00) - Ian Blair shares his journey as an entrepreneur (05:00) - Finding a business with the fewest built-in constraints (05:46) - E-commerce is one of the fastest-scaling businesses in the world (06:41) - The commonality with e-commerce businesses (08:18) - Hiring creative agencies to help with the brand (09:55) - Advantage of hiring a marketing agency  (11:27) - Best practices you can use if you’re running an e-commerce business Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2556, we unpack key lessons from the Pooter marketing funnel. Jack Vale’s product, The Pooter, does a great job of producing some of the most embarrassing fart noises you’ve ever heard. And on his YouTube channel, you can see him use this product to ingenious comic effect, whether it’s in a fitting room or a product aisle at Walmart. Join us for a conversation about the incredible potential of YouTube and other social media platforms for getting your product or service in front of dozens, hundreds, thousands, and even millions of viewers without needing to pay for traffic — and even getting paid in the process! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Lessons from The Pooter Marketing Funnel. (00:04) Jack Vale’s YouTube channel and how he uses public fart videos to market his product. (01:01) Why YouTube is such an amazing tool for your marketing funnel. (02:51) How you can use other social media platforms for your marketing funnel. (03:03) Why being consistent on YouTube is key. (04:03) Tips on how to optimize your YouTube marketing funnel.  (04:42) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Jack Vale on YouTube The Pooter Pooter Fart Videos Blake Rocha on TikTok Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Greg Lansky shares insights on capturing your customer's attention, brand and business building, and his personal entrepreneurial journey at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES: (00:00) - Find niches with emotional intensity when building your business (02:46) - Here’s why these kinds of niches are valuable for marketing (04:00) - Greg Lansky shares an anecdote about capturing your consumer's attention (08:00) - Three ways you can get attention for your brand/product (10:30) - Leveraging intellectual data to connect with your audience  Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2554, we examine Semrush’s latest numbers and why they prove that SEO isn’t dying. If you are obsessed with SEO, then there’s a good chance you use Semrush’s company figures as part of your barometer for determining how the industry is doing — especially in the age of AI. Tune in as we discuss Semrush’s latest annual earnings report and what their revenue for Q2 of 2023 tells us about the state of SEO! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Why Semrush’s Numbers Prove That SEO Ain’t Dying. (00:14) Semrush’s annual earnings report. (01:04) Indicators that Semrush is doing well. (01:21) How Semrush is using upsells and other strategies to grow revenue. (01:33) What do the numbers tell us about the state of SEO (and why it isn’t dying). (03:48) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Semrush Ahrefs Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

George Gammon talks about the power of information in the world of business at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES: (00:00) - Do the richest people in the world have secret sources of information? (02:21) - The global intel network for the wealthiest players in business (03:23) - Here's how having access to information can provide you with an advantage in positioning your business  Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Dylan Beynon, CEO of Mindbloom, talks about why he started this company, the impact of Ketamine and MDMA therapy in our society, and how this industry is just going to grow bigger in the future. TIME-STAMPED SHOW NOTES: (00:00) - Know more about Dylan Beynon and his company, Mindbloom (02:30) - Why did Dylan Beynon start Mindbloom (06:22) - Dylan Beynon talks more about MDMA therapy (13:30) - Pricing and treatment programs that Mindbloom offer (15:30) - Dylan Beynon’s personal opinion on MDMA and Ketamine therapy (22:12) - The largest peer review clinical study for psychedelic and ketamine therapy  (25:20) - The best mental health tool for Dylan Beynon (27:53) - Dylan Beynon talks about Vipassana Meditation (36:00) - Where to find Dylan Beynon and learn more about Mindbloom Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2553, we delve into the topic of good free-to-paid conversion rates (with data) and how to figure out whether you’re hitting the right benchmarks. There are plenty of variations on the freemium to premium model in the tech world. For some you’ll get to try out the product or service for free, but with limited capabilities, while with others you can use the full package, but only for a limited time. Your conversion rate will depend on how many customers decide to opt into paid plans. In our conversation, we explore the different options out there, how to determine whether you’re hitting good conversion rates from free to paid, and what you can do to boost yours. Join us for key insights and actionable advice on free-to-paid conversion rates and how to go from freemium to premium! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: What Is a Good Free to Paid Conversion Rate (With Data). (00:09) What do we mean by free-to-paid conversion rates? (00:27) Different models that incorporate free services in the tech world. (01:53) An overview of good version rates for different freemium models. (02:45) How to find examples of good conversion rates. (03:45) Tips on how to boost conversion rates. (04:18) How to assess whether you are hitting the right benchmarks. (05:12) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Lenny's Newsletter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Deven Soni shares insights from his personal experience and the valuable lessons he gained in business acquisition at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES: (00:00) - The most common mistake in business acquisition (02:15) - Here’s how we got a customer database worth $2M dollars (03:20) - Don't acquire a company unless you know how to run it (05:03) - Why motivation is important in acquiring companies (07:17) - Why it’s easier to buy big businesses (08:20) - Here’s how you should handle employees when acquiring a company (10:24) - Don’t change anything drastically when acquiring a company Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2552, we take a closer look at the decline of the CMO role — and what CMOs can do to turn things around. CMOs are facing a number of difficult challenges, but the biggest reason why most CMOs fail (or lose their job) is because they aren’t meeting the KPI set for their role. In our conversation we look at the lack of trust CEOs have in their CMOs, why this is the case, and what skills CMOs should master to reform their role and become an asset to their organization. The role of the CMO can be incredibly powerful in driving business outcomes. Tune in to learn more about the decline of the CMO role and how mastering creativity and analytics can get things back on track! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Decline of the CMO Role. (00:23) An overview of how the role of CMO has been declining. (00:42) The biggest challenges that CMOs are facing. (02:13) How the CMO role needs to be reformed. (02:35) A key example of a terrible CMO experience. (04:09) The lack of trust in CMOs and what can be done to counteract this. (05:31) Key skills that CMOs need to master in the coming years.  (06:16) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Dan Fleyshman talks about how to effectively build your personal brand at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES: (00:00) - Why authentic content is the way to go (03:00) - Don’t overthink your content creation strategy (04:30) - Why collaboration is the most effective way to grow on social media (06:23) - Why building your personal brand is crucial (07:58) - Personal brand is also about emotional attachment Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2551, we share the details of how we’re starting to hit ‘record’ numbers on our YouTube channel. As a YouTuber, it can be tempting to compare your numbers to those of other creators. But the truth is that you don’t know where they are in their YouTube journey. And you can get overwhelmed when you compare yourself to others. So rather than comparing yourself, focus on what is working for you and your channel. And if you see your numbers growing and compounding over time, then you know you’re on the right track. Tune in for a breakdown of how we’ve been growing our channel, what our numbers look like, and critical insights on the strategies we’ve been using to increase engagement, retention, and subscription rates!  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Case Study: How We’re Starting To Hit ‘Record’ Numbers on Our YouTube. (00:04) Some context on our Marketing School YouTube channel. (01:08) Why you shouldn’t compare your subs to other channels. (01:38) A breakdown of our growth rate and what our numbers are looking like. (02:08) What we have been doing to compound our growth rates. (03:49) The value of sharing screens when your content is educational. (04:29) Our approach to optimizing thumbnails. (05:33) What our retention rates are. (05:46) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Blake Rocha talks about why you should create a brand and business around your lifestyle and not the other way around.  TIME-STAMPED SHOW NOTES: [00:00] - Who is Blake Rocha (mrfourtoeighth) [03:11] - How did Blake Rocha become so successful in building his brand and business? [05:00] - Blake Rocha’s biggest regret when he’s starting to build his brand [05:53] - Creators don’t know how to monetize their brand correctly [06:36] - Creating a business around your content [07:09] - Build a business around your lifestyle, not the other way around [07:54] - From content consumer to content creator Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric's ad agency NP Digital << Neil's ad agency Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2550, we challenge the traditional notion of paid media by exploring an alternative perspective: the possibility that the best approach might involve not relying on paid media at all! Join us as we unpack the strategies and considerations that support this perspective. We discuss organic growth, content quality, what you should be focused on, and building strong communities as potential alternatives to paid media. We also share insights into how a strategic focus on these areas could yield long-term results without the dependence on paid advertising. To discover the potential of non-traditional approaches to achieve effective and sustainable growth for your business, tune in now! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: the best way to do paid media is... not to do paid media?! [00:30] A breakdown of how the marketing landscape is shifting. [01:03] The highest leverage point in paid marketing. [02:01] Finding a balance between marketing and content. [02:33] Steps to reach your full marketing potential. [03:05] What you should be focusing on: soft content marketing. [04:01] Why optimizing your creative content is essential. [05:22] Advice for enhancing your creative content.  [06:11] The high-risk, high-reward nature of advertising. [06:31] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Check out Harmon Brothers and Chamber Media Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2549, we delve into strategies to rapidly improve your marketing skills. Join us as we outline actionable steps to expedite your marketing growth. From embracing continuous learning and gaining practical experience to seeking inspiration from successful campaigns, we offer valuable insights to accelerate your marketing journey. Hear tips and tricks for seeking mentorship, studying successful marketing campaigns, and experimenting with different tactics. Whether you're a beginner in marketing or a seasoned professional looking to enhance your skills, this episode provides actionable advice and practical tips to accelerate your marketing growth. Tune in and embark on a journey to becoming a more effective and knowledgeable marketer in the shortest possible time. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: the right way to get better at marketing ASAP. [00:22] Learning marketing by trial and error. [00:30] Highlights from the book Scaling People. [01:00] Always strive to implement what you have learned. [01:19] The value of speaking to experts in the space. [02:00] Using tools to find your marketing niche. [02:24] Marketing lessons from older brands. [03:35] Setting aside a budget for exploring marketing strategies. [03:52] Qualities that make billionaires masters of marketing. [04:29] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Remember to check the book Scaling People Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Neil and Eric talk about Alex Hormozi’s recent book launch and what can you learn from it. TIME-STAMPED SHOW NOTES: [00:00] - Alex Hormozi’s newest book $100M Offers [01:30] - The Hormozi Ultimate Offer [02:22] - Alex Hormozi gave away his courses for FREE [03:08] - What can you learn from Alex Hormozi’s book launch [03:45] - This is how you build something big for the long-term Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric's ad agency NP Digital << Neil's ad agency Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2545, we explore a groundbreaking tool that has the potential to revolutionize social media posting and disrupt the current marketing landscape, Castmagic. Learn about Castmagic, the different services it offers creators, and how it is evolving the industry. Gain essential insights into the possibilities of this new AI-based tool and how it could reshape the way we create and consume content on social platforms. Whether you're a content creator, marketer, or social media enthusiast, this episode offers thought-provoking insights into the future of social media and the strategies that could redefine the way we connect and communicate online. Tune in and stay informed about this new tool that could alter the future of marketing. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: this could replace all regular social media posting. [00:12] An overview of Castmagic software. [01:09] How Castmagic is disrupting the industry. [02:09] Leveraging Castmagic to automate social media posts. [02:45] The amount of time Castmagic can save you. [03:04] Making use of AI to optimize productivity and save money. [03:31] Another feature of Castmagic: Magic Chat. [04:00] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Remember to check out Castmagic Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2544, we discuss the concept of zero-click marketing and its potential as the future of digital marketing. We explore the rise of zero-click searches, where users obtain information directly from search engine results without clicking on specific links. We also dive into the implications of this trend for marketers, highlighting both the challenges and opportunities it presents. Hear valuable insights into adapting your marketing strategies to accommodate zero-click searches and enhance your brand's visibility. This conversation offers crucial insights into the evolving search landscape and the strategies that can position you for success in a world where zero-click marketing is gaining prominence. Tune in and prepare for the future of digital marketing with the knowledge to stay ahead of the curve. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: is zero-click marketing the future? [00:48] Recap of the zero-click concept. [02:05] Insights from an intriguing article on zero-click marketing. [03:05] Embracing the future: the rise of zero-click marketing. [03:20] Leveraging zero-click marketing for brand building. [03:44] An overview of zero-click marketing trends. [04:18] Why social media posts need to be native to the platform. [05:14] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Check out Rand Fishkin on X and LinkedIn ‘Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World’ Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Leila Hormozi sits down with Eric Siu, sharing her expert insights on talent acquisition strategies, building a resilient company culture, and refining operations for peak efficiency. Drawing from her own experiences, Leila offers valuable advice to aspiring founders looking to make their mark in the business landscape. TIME-STAMPED SHOW NOTES: [00:00] - Leila Hormozi’s life and business update [04:43] - Leila Hormozi’s expertise in talent acquisition, culture, and operations  [12:07] - This is how you pass a Leila Hormozi job interview [13:26] - This is how Leila Hormozi fires employees [16:45] - How Leila Hormozi deals with the most difficult situation as a CEO [21:10] - Leila Hormozi's view on creators trading reputation for views [24:00] - The real Leila Hormozi behind the camera [28:30] - Leila Hormozi on content creation [30:20] - Mozi Talent: How to create and operate a talent funnel [36:20] - Creating an effective job hiring ad to find the best candidate [39:30] - Leila Hormozi on hiring high-level performers for your company [43:00] - How Leila Hormozi upholds her people's accountability based on her core values [50:00] - Leila Hormozi’s mission for Acquisition.com [52:50] - The most common misconception with Alex Hormozi and Leila Hormozi [53:30] - Leila Hormozi’s approach to education [57:06] - Leila Hormozi’s advice for founders [59:50] - Leila Hormozi's point behind ‘Engineering a culture where everyone wins’. Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric's ad agency NP Digital << Neil's ad agency Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2543, we explore the intricacies of the economy, specifically the phenomenon of cooling inflation paired with rising interest rates. Join us as we dissect the potential implications of this economic situation on marketing. We unpack how changing interest rates affect consumer behavior, spending habits, and overall market dynamics. Gain valuable insights into the strategies marketers and businesses might need to consider to navigate these shifts successfully. Whether you're a seasoned marketer or a business owner, this episode offers crucial insights into the connections between macroeconomic trends and marketing strategies. Tune in to stay informed about the evolving economic landscape and its impact on marketing decisions. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: inflation cools but rates go up – what this means for marketing. [00:13] The current state of inflation and interest rates. [01:10] Overview of the impact of interest rates on marketing. [01:40] Our predictions of the ongoing interest rate trend. [02:30] Reasons to be optimistic about the future of marketing. [03:35] Strategies to expand your marketing reach in today's economy [04:38] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2542, we delve into the news surrounding the social media platform Threads, which experienced a significant loss of half its 100 million users. Join us as we analyze the factors that might have contributed to this decline and discuss the lessons marketers and entrepreneurs can learn from Threads' experience. We explore the challenges faced by social media platforms in retaining user engagement and the implications for businesses that rely on these platforms for marketing. Gain valuable insights into the dynamic nature of social media trends and the importance of adapting strategies to changing user behaviors. Whether you're a marketer, business owner, or social media enthusiast, this episode provides valuable insights into user engagement, platform shifts, and staying resilient in a rapidly evolving digital landscape. Tune in and stay informed about the dynamics that impact the social media ecosystem. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Threads loses half of its 100M users. [00:28] Important takeaways and lessons. [01:48] What we liked about Threads when it started. [02:22] Whether Threads will ultimately fail. [03:06] Retaining and expanding your user base. [03:25] Tips to get the most out of Threads as a marketer. [03:45] Posting to Threads to test content. [04:28] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Threads Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2541, we question whether books truly aid in marketing efforts. As experienced authors ourselves, we share our perspectives on the impact of books on generating revenue and improving marketing strategies. Exploring both successful and less effective book examples, we discuss the challenges of keeping content relevant in rapidly changing industries. Tune in to discover the pros and cons of using books as a relationship platform, and whether writing a book is worth the investment in today's marketing landscape. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: whether books really help with marketing. [00:10] Reflecting on our books’ contribution to generating revenue. [00:54] Under what circumstances a book might have a substantial impact on marketing? [01:23] Does selling books translate to business growth? [04:53] The benefits of writing books. [05:15] Are there better ways to generate leads and improve deal flow? [06:33] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum Leveling Up: How To Master The Game of Life The YouTube Formula Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2540, we discuss the benefits of generating revenue from multiple countries through international marketing expansion. You’ll hear about the common pitfalls of focusing solely on your local region and the immense potential of expanding your business to a global scale. Tune in for our strategies for tapping into international markets, attracting diverse clients, and seizing opportunities abroad. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: generating revenue from multiple countries. [00:15] The various countries our clients are based in. [00:34] Why it’s important to expand marketing efforts beyond one's region. [00:51] What makes international expansion more beneficial than local? [02:05] Our simple playbook for international expansion. [04:05] The importance of cultural fit and shared values in hiring key executives for international expansion. [06:07] Using HREFLANG to rank content in different languages and countries. [06:36] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2538, we share advanced SEO tactics for 2023 and beyond, with a focus on programmatic SEO. You’ll discover the importance of keeping website content up-to-date for better SEO rankings as well as how to achieve high traffic through templated pages. We explain how AI-enhanced content creation can save you production time and the role human review still plays in this process. Tune in for a more surprising advanced SEO tactic and related M&A strategies.   TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: advanced SEO tactics for 2023; a recap of our webinar with Brian Dean. [00:16] How to achieve high traffic through templated pages. [00:53] What programmatic SEO involves. [01:19] The importance of keeping website content up-to-date for better SEO rankings. [02:53] Why human review is essential in the process of updating content. [03:36] The production time saved by AI-enhanced content creation. [04:45] How to craft effective meta tags. [05:18] Another surprising advanced SEO tactic! [06:53] M&A (mergers and acquisitions) tips and strategies. [08:30] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Brian Dean on LinkedIn Brian Dean on X Backlinko Buy Then Build Buying a Small Business Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.