In episode #2618, We delve into the question of whether agencies are ready for roll-ups, the process of acquiring and merging multiple companies in the same industry. We highlight the potential advantages for agencies, emphasizing the benefits of combining customer bases, reducing expenses, and cross-selling services. This strategic approach can result in heightened revenue, decreased churn, and elevated valuations. Despite these potential gains, we caution that agencies experiencing declining profits and harboring unrealistic expectations may encounter challenges in finding suitable buyers. Our prediction is that the market for agency roll-ups will become more favorable, particularly in early 2024. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Are Agencies Ripe For Rollups? (00:35) Small agencies can get 3-4x EBITDA, and large agencies can get 10x+ (01:44) Combining smaller agencies can generate more revenue and savings (03:20) Cross-selling services between agencies can increase profitability (04:34) Many agencies are looking to sell due to a lack of leads and high churn (05:45) Agencies' valuations and expectations are declining (06:54) Unrealistic expectations are hindering agency roll-ups (07:00) The timing for agency acquisitions is getting closer (07:20) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2617, We discuss the difference between old and new content marketing strategies. We highlight that classic content marketing is informed by keyword research and focuses on SEO, while modern content marketing is informed by audience research and utilizes social media as a key distribution channel. We emphasize the importance of leveraging all available channels and adapting strategies to meet the needs of the target audience. The key to successful content marketing lies in finding the intersection between a unique point of view, understanding audience needs, and targeting high-volume keywords. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Modern Content Marketing Vs. Old Content Marketing (01:13) Importance of audience research and social media in modern content marketing (02:18) Classic and modern content marketing methods are both effective (03:05) Leveraging multiple channels for marketing success (04:01) The importance of finding marketing channels that work (04:50) SEO is still valuable and evolving (06:41) Posting frequently with a unique point of view (07:11) Importance of systems and processes in marketing (07:35) Scaling marketing with systems and processes (07:55) The meta lesson of using YouTube for content marketing (08:09) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Rand Fishkin Blog “The Final Chapter of My First Startup” Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2616, We discuss the future of the SEO industry in light of advancements in AI technology. While some believe that AI could render SEO extinct, We argue that SEO will evolve rather than disappear. We highlight the importance of Google's revenue from ads and partner networks, which makes it unlikely for Google to crush the SEO industry. We emphasize the need for SEO professionals to adapt to these changes and optimize for AI engines like Bard. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The $68B SEO Industry Will Go Extinct? (00:25) Discussion about Google's revenue and AdSense (01:56) Possibility of Google using AI to give all search answers (02:57) Potential lawsuits and credibility issues with giving all answers (03:33) Prediction that AI will change search but not crush it (05:01) Criticism of the statement that the SEO industry will not survive (05:35) Mention of upcoming episodes on search generative experience (06:05) Companies seeking advice on optimizing for AI engines (06:18) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Fortune article on SEO  Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2615, We discuss the websites that dominate when it comes to affiliate rankings. We highlight Reddit as the most popular product review domain on the English-speaking internet, ranking in the first ten results for 67% of search terms. We also mention the rise of other domains like Quora and the consistent performance of established sites like the New York Times and Forbes. The conversation touches on updating content for higher ROI and the potential monetization opportunities for Reddit through affiliate links. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Sites That Dominate Affiliate Rankings (00:29) Explanation of what product review affiliates are (01:16) Reddit's dominance in product review rankings (01:55) Quora’s significant jump in popularity (02:49) Forbes' focus on affiliate revenue and content updates (03:26) Importance of updating existing content for higher ROI (04:45) Neil Patel's team's monthly updates strategy (05:10) Recommendations to analyze Conde Nast, New York Times, Wirecutter (05:27) Hypothesis on Reddit's ranking and monetization strategies (05:51) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: ViperChill Post on X Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2614, We discuss the potential of TikTok shops as the next big opportunity in e-commerce. We highlight the growing number of Americans buying products on TikTok and the platform's push to make TikTok shops succeed. We emphasize the importance of having a good product and building relationships with creators for successful TikTok shop ventures. However, we note that TikTok shops may not be suitable for all businesses, especially those selling high-ticket items or requiring personal interaction before purchase. Overall, TikTok shops present a massive opportunity for entrepreneurs to capitalize on the platform's popularity and drive revenue. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Why TikTok Shops Might Be The Next Big Opportunity (00:23) One out of ten Americans will buy something on TikTok shop this year (01:05) Discussion on the growth rate of social buyers on TikTok (02:26) Importance of considering selling products on TikTok shop (03:00) Opportunities on other social channels like Pinterest (03:40) Building relationships and being a middleman for TikTok shops (04:33) Not suitable for all businesses, especially B2B and high-ticket items (05:30] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Greg Isenberg Post  Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2613, We discuss Amazon's fastest-growing business segment. We're excited to highlight the impressive growth rate of Amazon's advertising services, as it's outpacing its online stores and third-party sellers. We also explore the various ways Amazon is leveraging advertising, including within their own movies and shows. Our conversation touches on the future of Amazon as an ad platform and the potential impact on sellers. Overall, our discussion emphasizes the significance of Amazon's advertising revenue and its potential for further growth. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Amazon's fastest new growing business segment… (00:09) Neil mentions that Amazon's fastest-growing revenue sector is advertising (00:24) Eric shares the growth rates of different segments: online stores, third-party sellers, and advertising services (01:07) Neil mentions that Amazon's advertising revenue for the quarter is $12.1 billion (01:25) Discussion on how Amazon is becoming an ad platform (02:00) Neil disagrees and says Amazon is a holding company (02:50) Future of Amazon: more ads, more fees; future for sellers: less margin (03:14) Neil explains the advertising opportunities within Amazon's movies and shows (04:19) Neil discusses the popularity of Amazon Prime and its TV version (05:06) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: CNBC article on Amazon’s advertising revenue Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In this episode, We discuss the recent ousting of Sam Altman, co-founder of OpenAI, and the lessons that can be learned from a business and marketing perspective. Sam Altman was fired by the company during a Google Meets call, leading to the resignation of other key members of the OpenAI team. We emphasize the importance of founder DNA and the negative impact that the loss of a passionate leader can have on a company. We also highlight the significance of maintaining control of the board and the potential consequences of disagreements between founders and board members. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: What you can learn from Sam Altman's Ouster (01:16) Importance of founder DNA and passion in a company (02:38) The negative impact of replacing a founder with a hired CEO (03:28) The need for founders to have control over the board (05:06) The potential growth and importance of founder leadership in OpenAI (05:57) Speculation on the achievement of artificial general intelligence at OpenAI (06:47) Speculation on the relationship between Sam Altman and Ilya (06:57) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2612, We discuss the importance of understanding that social media platforms hold the power when it comes to growing our audience. We highlight the importance of adapting to new features and leveraging ads to increase reach and revenue. We stress the value of being unique and authentic in our content creation, rather than relying on ghostwriters. We conclude by encouraging you to focus on one channel and be a good employee before scaling to multiple platforms. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Struggling To Grow On Social Media? Use This Analogy (00:01) An analogy for growing on social media: be an employee. (01:34) Social networks don't work for you, you work for them. (02:39) Consistency and effort are required for success on social media. (03:22) Figure out the type of content that social networks want. (04:00) Social networks prioritize ad revenue over organic reach. (04:24) Leverage ads creatively to generate revenue and build followers. (05:09) Create unique and personal content for better long-term results. (05:42) Start by focusing on one channel and then scale. (05:56) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Russel Brunson’s Podcast Chamath Palihapitiya’s Twitter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2611, We discuss the lessons we learned from top YouTubers about YouTube marketing. We emphasize that the number of subscribers is not as important as the quality of our content. Consistency and producing hit videos are key to gaining momentum on YouTube. We also highlight the importance of engaging thumbnails and headlines to attract viewers. While YouTube is a valuable marketing channel, we advise diversifying our marketing efforts and staying focused on our specific business niche. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Here's What The Top YouTubers Taught Us About YouTube Marketing (01:07) Subscribers don't matter, good videos get views (02:29) Consistency and quality are key to YouTube's success (03:44) YouTube is a commitment, not a quick win (04:12) Producing hit content leads to viral growth (05:19) Different content types drive different results (05:51) Importance of compelling thumbnails and headlines (06:59) Learning from successful YouTubers like Russell Brand (07:28) Diversify marketing channels but not businesses (08:17) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: George Gammon’s YT channel Russell Brand’s YT channel Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2610, We discuss the effectiveness of LinkedIn Thought Leader Ads in driving leads. We share our experiences with running these ads and highlight the importance of soft conversions, such as newsletter sign-ups and webinar registrations. While direct conversions into purchases may be challenging, the ads can be highly effective in building brand awareness and nurturing relationships with potential customers. Overall, LinkedIn is a valuable platform for reaching a professional audience and should not be overlooked in our marketing strategies. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Eric's Experiment with LinkedIn Thought Leader Ads (01:01) Results of a $500 test with LinkedIn Thought Leader Ads (02:26) LinkedIn Thought Leader Ads are effective for soft conversions (03:37) Changing the profile URL to drive website visits (04:33) Soft conversions work better than hard conversions on LinkedIn (04:59) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: LinkedIn Thought Leader Ads Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Sahil Bloom shares his journey of becoming a successful creator and the importance of authenticity and real-life experiences in content creation. He discusses how he built relationships with influential figures like Tim Cook and Warren Buffett through chance encounters and genuine connections. Sahil emphasizes the need for long-term commitment and consistency in content creation, rather than focusing on short-term hacks or trends. He also discusses the challenges and potential pitfalls of the creator economy. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) - Sahil Bloom's expansion from Twitter to newsletter and book (02:50) - No growth hacks, just countless hours of writing (05:40) - Importance of creating content based on real experiences (08:31) - Adapting to algorithm changes and finding what works (09:25) - Sahil Bloom's growth on Twitter in the first year (11:33) - Sahil Bloom's morning routine for creating content (13:50) - Sahil Bloom's perspective on the creator economy and long-term viability (16:35) - Sahil Bloom's thoughts on the future of creator-led agencies (20:29) - The role of Holdco in building and launching businesses (23:06) - The difficulty of scaling without a business background (25:51) - The risks and challenges of income share agreements Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2609, We discuss the current trends in AI SEO. We highlight the rise of Q&A pages on websites and the increasing use of AI-driven content creation. However, we caution against relying solely on AI, as it can lead to a decrease in traffic and rankings if not properly QA'd. We emphasize the importance of combining AI with human intervention for successful SEO strategies. Additionally, we mention the growing interest in programmatic SEO and the need for effective QA processes when creating large volumes of content. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: What We Are Seeing With AI SEO Right Now (00:40) Increase in the creation of Q&A pages on websites (01:03) Shift in AI content creation strategies involving more human intervention (02:05) LinkedIn's UGC content and compounding traffic (02:33) Rising trend of programmatic SEO and the need for QA (03:21) Negative impact of AI-based content on fashion site's traffic (03:58) Negative impact of AI-based content on auto site's traffic (05:08) Importance of QA and accurate content in AI SEO (05:43) AI-enhanced content and updating existing content (06:34) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2608, We discuss the expected increase in holiday spending despite concerns about a recession. We highlight the impact of inflation on consumer budgets and the potential consequences of high levels of debt. We also discuss the need for businesses and individuals to be more realistic about their financial expectations and the importance of discipline in the current economic climate. Our conversation concludes with a prediction that 2024 will be a year of reckoning for many as the effects of high-interest rates and economic realities become more apparent. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Shoppers Expected to Spend the Same or More This Holiday Season (00:31) Consumers plan to shop at discount and traditional department stores (01:12) Consumers still spending despite inflation and higher costs (02:51) Deloitte report projects rise in retail sales this holiday season (03:53) Consumers with lower incomes expect to spend more (04:14) Tech layoffs and impact on spending (05:24) Reality check needed for business valuations (06:19) Lack of discipline in raising funds and trading on potential (07:20) High interest rates and debt will impact spending (07:34) Uncertainty about when the economy will improve (07:41) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: ICSC’s 2023 Holiday Shopping Forecast Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2607, We discuss the importance of applying pressure in business. They emphasize that leaders must push their teams to achieve results, or else they will feel the pressure themselves. They provide examples of different scenarios where pressure is necessary, such as venture-backed businesses needing to hit milestones and privately owned companies aiming for personal satisfaction. They also highlight the challenges of letting go of underperforming employees and the consequences of not applying pressure. Ultimately, they stress that pressure is essential for growth and success in any business. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Apply Pressure or Feel It (00:05) Applying pressure is important in business and leadership roles. (01:30) Different businesses have different levels of pressure. (02:59) Pressure is necessary for personal satisfaction and growth. (03:31) Dealing with tough situations and letting go of unfit employees. (04:35) Example of a business that stopped applying pressure and suffered. (05:03) No pressure, no diamond - results require pressure. (05:32) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: The Hard Thing About Hard Things and Ben Horowitz Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2606, We discuss LinkedIn's user-generated content (UGC) strategy and how it leverages AI to rank higher in search results. We highlight the gamification aspect of the strategy, where LinkedIn incentivizes users to post by giving them badges. While the increase in traffic is significant, Neil emphasizes the importance of focusing on key performance indicators (KPIs) that drive revenue and conversions, rather than just traffic numbers. We also mention the potential of AI-enhanced content and programmatic SEO for all websites. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Diving Deeper on the LinkedIn UGC Strategy (00:29) LinkedIn UGC strategy explained (01:36) LinkedIn gamifies UGC with badges (02:20) Importance of focusing on KPIs and revenue (03:26) Traffic vs. revenue in marketing (04:10) Importance of traffic and conversions (04:55) Applying AI and programmatic SEO to content (05:13) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Olga Andrienko’s post Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2605, We discuss recent acquisitions and business failures in the current market. We highlight the importance of discipline and patience when considering acquisitions, as well as the need to thoroughly evaluate the potential risks and liabilities involved. We also emphasize the advantage of founder-led businesses during challenging times, as founders are often more willing to grind it out and find creative solutions. We caution against rushing into deals and stress the need for thorough due diligence to avoid costly mistakes. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Gamestop buys FaZe for $17M (prev $725M); Better.com 97% down, Hopin sells for $15M after raising $1B; Hello Bello bankrupts (00:30) Discussion about GameStop's acquisition of FaZe Clan (00:38) Mention of a company called Better and its acquisition (00:53) Introduction to Hello Bello, a diaper company (01:17) Hello Bello's financial struggles and liabilities (02:22) Non-private equity-backed companies performing well (03:16) Founder-led businesses thrive in tough times (04:13) Founders stepping back into their businesses (04:52) Fire sale prices and lack of VC investments (05:43) Caution when buying at fire sale prices due to hidden costs (06:46) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: GameStop just bought Phase Clan for $17 million Hello Bello filed for bankruptcy Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2604, We discuss the impact of customer service on marketing, using a recent incident involving Ahrefs as an example. Ahrefs, a popular SEO tool, faced backlash from customers after announcing the end of support for legacy plans. Our conversation highlights the importance of customer service in maintaining customer loyalty and avoiding negative blowback. We also touch on the significance of differentiation and pricing strategies in retaining customers. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Your Customer Service Is Your Marketing (00:45) Discussion of a negative customer service experience with Ahrefs. (01:59) Neil expresses frustration with being penalized for using a product. (02:59) Comparison of customer reactions to price increases for different services. (03:35) Importance of differentiation and customer loyalty in pricing decisions. (04:33) Neil emphasizes the need to keep customers happy and maintain a positive brand image. (04:55) Eric mentions Ahrefs' risky moves and potential consequences. (05:21) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Jason Mills’ post on Ahrefs Ahrefs Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Ali Abdaal discusses his journey from a struggling YouTuber to a successful entrepreneur. He shares how he discovered the world of Internet marketing and the impact it had on his business. Ali emphasizes the importance of finding ways to make work enjoyable, as this can lead to increased productivity and overall success. Watch the full interview on YouTube: Leveling Up with Eric Siu TIME-STAMPED SHOW NOTES: Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: (00:00) - Ali Abdaal’s Journey from $2 to $5 Million (01:42) - Ali's business model: 99% free content, 1% paid courses. (03:19) - Ali's advice for finding your style and niche on YouTube. (06:33) - You shouldn’t rely solely on YouTube's organic reach. (08:39) - Creating organic content sources and delivery vehicles that don't rely on Ali. (12:09) - How to grow your email list organically (15:43) - Unexpected success and revenue from the live cohort courses (20:39) - Ali explains the structure and benefits of their $5,000/year program. (21:28) - Ali shares his concerns about charging for a mastermind. (26:02) - Ali talks about his early ventures into making money online (28:13) - Ali defines what a “feel good” business is (30:17) - Ali plans to create a productivity course and explore equity partnerships (31:50) - Ali Abdaal decides to film whatever he wants for his YouTube channel. (32:30) - Ali Abdaal talks about his book "Feel Good Productivity". (39:38) - Ali Abdaal discusses his weekly vlog experiment (42:45) - Simplifying productivity with GPS (goal, plan, system) (46:21) - Ali Abdaal talks about his “Why” in life (47:26) - Find Ali Abdaal online Subscribe to Ali Abdaal's YT Channel Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2603, We discuss how to spend on marketing in a tough economic period. We emphasize the importance of being methodical and profitable with our marketing spend, rather than focusing solely on growth. We also highlight the need for discipline and efficiency in marketing, especially in the current economic climate. We share personal anecdotes and insights to illustrate our points and provide actionable advice for marketers. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to Spend on Marketing the Right Way (00:14) Discussion on the importance of being profitable in marketing (01:19) The best way to scale marketing is slow and steady (03:12) The need for discipline and efficiency in marketing (03:55) Scaling up marketing requires a gradual approach (04:21) The benefits of slow and steady marketing (04:45) The importance of being smart and avoiding pitfalls (05:18) Buying cheap attention in the current economy (05:34) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Google Ads and Meta Ads AppSumo Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2602, We discuss the concept of "YouTube Jail" and whether it exists. We share stories of YouTubers who struggled to gain traction on the platform but eventually found success. We also mention the importance of engagement metrics and the increasing competition on the platform. Ultimately, we conclude that success on YouTube requires providing value and being on par with other videos in the niche. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to Get Out of YouTube Jail (is there one?) (00:30) Story of a friend who broke out of YouTube Jail (01:23) Theory of YouTube wanting to see consistency and ad revenue (03:15) Importance of engagement metrics and quality content (04:30) YouTube becoming more selective due to increased competition (04:43) Mr. Beast's slow growth to 10,000 subscribers (05:18) Recognition and reward for consistent value and quality (05:49) Example of publishing high-quality videos to break out (06:26) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: MrBeast YouTube  Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2601, We discuss the significance of fostering a culture of experimentation in marketing. We stress the importance of open-mindedness, a willingness to embrace failure, and a commitment to continuous iteration. Furthermore, we caution against becoming too attached to past successes, given the evolving nature of consumer behavior and preferences. As founders, we emphasize our pivotal role in driving change and experimentation within our respective organizations. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: This Will Crush Your Marketing if You Don't Take It Seriously (00:22) Building a culture of experimentation is crucial for marketing success (01:41) Continual testing and retesting is necessary for long-term success (04:38) Founders have more influence in driving marketing experimentation (05:30) Legacy issues can slow down implementation as a company grows (06:44) Adapting marketing strategies in different countries can be challenging (06:57) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2600, We discuss the growing popularity of the Chief of Staff role in companies, sharing our insights on why hiring a Chief of Staff can be beneficial for CEOs. This role helps create leverage and brings new ideas to the table. Additionally, we mention a book called 'The Great CEO Within' by Matt Mochary, which emphasizes the importance of working with a Chief of Staff. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Powerhouse Role That Is Growing in Popularity (00:19) Neil guesses the role: Chief of Staff (01:19) Eric talks about Matt Moshari's book "The Great CEO Within" (02:20) Eric hires a Chief of Staff and explains the benefits (03:26) Eric explains the top three reasons to hire a Chief of Staff (04:54) Neil considers hiring a Chief of Staff in the future (05:18) Neil discusses the possibility of needing a Chief of Staff (06:02) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2599, We discuss various trends and insights we have observed in the business world. We touch upon topics such as hiring practices, the return of CEOs, the importance of culture, and the benefits of decentralized models. We also highlight the significance of speed and efficiency in business operations and the opportunities for acquisitions during challenging times. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Behind the Scenes Business Trends We Are Seeing (00:26) Hiring employees from other countries to avoid legal issues (01:41) Hiring employees from different time zones to increase productivity (03:05) CEOs are taking back control of their companies (04:31) Culture is a 50-day moving average (05:34) Acquisitions are being made during economic downturns (06:19) Focus on efficiency and doing good work (06:41) Decentralized models becoming more popular (07:26) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2598, We share our insights on how to make a podcast more popular. We discuss the importance of showcasing all podcast episodes in the feed to increase traffic and listeners. We also emphasize the significance of retention and how it impacts views and listening. We reveal our plans to record more episodes in person, categorize shows, and increase episode length to improve quality and retention. We also discuss the importance of using popular keywords in podcast titles and the benefits of promotion and impression trades. Finally, we highlight the value of having good ideas and targeting a broad total addressable market to attract more listeners. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to Make Your Podcast More Popular (Lessons from 7 Years of Podcasting) (00:17) Lesson 1: Showcase all podcast episodes in the feed for more traffic (01:08) Lesson 2: Retention is important for better views (02:26) Longer episodes with higher retention perform better (03:18) Plan to record more in-person episodes for higher quality (04:28) Lesson 3: Use popular keywords in podcast titles for more views (04:57) Lesson 4: Trade impressions with other podcasts for promotion (06:15) Quality of niche and ideas matter for podcast success (06:53) Using hooks and playing the YouTube game for discoverability (07:43) Content repurposing is important for saving time and performance (08:06) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2597, We explore the innovative approach to creating infographics at scale using AI. We discuss our experience with Chat GPT and DALL-E, both owned by OpenAI and integrated with Canva, which allows us to easily craft high-quality infographics with various styles and designs. We do want to emphasize, however, that we believe human intervention is still crucial for shaping the flow and design elements. To sum it up, we agree that AI plays a vital role in data collection and research, but we believe that maintaining superior design quality still relies on human input. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)   TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Crazy New Way of Doing Infographics at Scale (00:46) Using Chat GPT, Canva, and DALL-E to create infographics (01:47) The ability to customize and modify infographics (02:25) Challenges with flow and design in AI-generated infographics (04:34) Recent experience with AI-generated infographics (05:48) The rapid improvement and evolution of AI technology (06:21) The need for human involvement in the content creation process (06:36) The potential future of AI-generated infographics (06:46) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: ChatGPT and DALL-E GPT graphics are from here Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2596, We delve into the secret of achieving over 10 million views on YouTube Shorts. We draw inspiration from an interview with 18-year-old YouTuber Jenny Hoyos, who excels at storytelling and creating mass-market content. We emphasize the significance of every second in a video, the necessity for engaging hooks and closing statements, and the value of addressing topics with a broad appeal. Furthermore, we shed light on the effectiveness of withholding answers until the end and the optimal video length for YouTube Shorts. TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Secret to Getting 10M+ Views on YouTube Shorts (00:37) Discussing an interview with an 18-year-old girl who gets millions of views (01:14) Importance of storytelling and editing in creating successful YouTube shorts (02:06) Choosing mass consumer topics and using clickbait to attract views (03:10) The idea and total addressable market are crucial for success (03:51) Using shorts to drive traffic to other platforms for conversions (04:38) Dragging out the answer to keep viewers engaged throughout the short (05:21) Making shorts around 34 seconds in length (05:56) Retention doesn't matter as much as the percentage of people swiping away (06:17) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Jenny Hoyos Youtube Channel Jenny Hoyos Interview Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2595, we talk about why optimizing for a million subscribers is not as critical as it once was. We draw from our experiences with running ads on social media platforms such as Facebook and shed light on how subscriber numbers can sometimes be deceiving. We underscore the significance of concentrating on qualified subscribers who have a higher likelihood of becoming customers. Our conversation delves into the shifting algorithms and the increasing importance of views and engagement over the sheer quantity of subscribers. In our view, the key lies in optimizing for views and creating content that resonates, rather than fixating on amassing a high number of subscribers. TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Why You Shouldn't Optimize for 1 Million Subscribers (00:38) Subscribers don't matter, focus on qualified subscribers. (01:25) Having a lot of subscribers doesn't guarantee views. (02:07) Old-school techniques work better than generating subscribers. (03:19) Subscribers are vanity metrics, focusing on customers instead. (03:39) The number of views and engagement matters more than subscribers. (04:51) Social media content builds brand reputation, not direct customers. (05:41) Optimize for views and engagement, not subscriber numbers. (06:12) Optimizing for the wrong thing wastes time and effort. (06:57) Attention comes from views, not subscribers. (07:01) Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Neil Patel on Facebook Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2594, we dive into the world of game-changing marketing tools. We explore Opus Pro for crafting viral headlines and captions, Beehive for managing newsletters and selling ad space, Mailmodo for creating interactive emails, Retention.com for email matching, and various AI-powered analytics solutions. Our conversation also delves into the power of AI for data analysis, generating actionable insights, and the use of AI for multilingual content dubbing. Throughout our discussion, we stress the importance of selecting a single tool and dedicating focus to its implementation, rather than getting sidetracked by multiple options. TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: 8 Most Game-Changing Marketing Tools (00:38) Opus Pro for creating viral headlines and captions (01:16) Dubbing content in different languages for more views (02:20) Beehiiv for newsletters and ad space selling (03:18) Mail Model for interactive emails and surveys (04:21) Retention.com for B2C email matching (05:39) Custom AI script for analyzing analytics and making changes (06:43) Developers creating AI insights for marketing optimization (08:29) Using Gong for call analysis and time tracking leaderboard (09:29) Content decay tool to modify and republish articles for SEO (09:42) Introduction to Humanistic AI tool (10:19) Importance of using at least one tool (11:06) Introduction to Scheduler AI tool (11:41) Discussion on the need for an EA (11:52) Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Opus Pro Beehiiv  Mailmodo  Retention.com Gong Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2593, we delve into the current state of the economy and its impact on businesses and marketing. We highlight the increase in small business bankruptcies and the reluctance of people to change jobs. We also mention the three sea changes in the economy, including the end of easy money and the rise of inflation. Despite the challenges, we discuss the opportunities for buying businesses and expanding during this time. Overall, we emphasize the importance of understanding interest rates and their impact on marketing budgets. TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Will the Economy Get Better in 2024? (00:22) Small business bankruptcies are at an all-time high (00:40) People are not changing jobs due to job security (00:58) Howard Marks talks about a sea change in investing (02:35) The three sea changes in the economy (03:15) Marketing is typically the first thing businesses cut (04:02) Companies are not rushing back to spend more on marketing (06:26) The end of easy money and the rise of inflation (07:05) Predictions on future interest rates (09:18) Selling a company is not ideal due to low multiples (09:18) Neil believes it's a bad time to sell a company. (09:31) Neil thinks it's a great time to buy businesses. (09:58) Neil is looking to buy $10 million of EBITDA. (10:24) Neil is willing to take losses on properties to invest in business. (11:12) Eric mentions the possibility of going into another bull market. (11:16) Eric advises aiming for profitability and efficiency. (11:26) Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Blake Rocha unveils the secrets to creating viral content. He also talks about the success of his educational program, how he generated $10M through his TikTok and Instagram funnel, the benefits of YouTube as a platform, his personal health journey, and what's on the horizon for his future endeavors.  TIME-STAMPED SHOW NOTES: (00:00) - Blake Rocha breaks down how to create viral content. (03:19) - How did Blake Rocha become so good at creating content? (05:40) - Blake Rocha shares his successful journey in creating content and businesses (08:18) - Blake Rocha shares his educational program that generated $1.7 million in just one month. (10:25) - Blake Rocha’s TikTok to Instagram funnel that generated over $10M. (15:30) - Here’s why you should stop copying other people’s content. (16:30) - Blake Rocha shares his creative process in creating content. (21:43) - Blake Rocha's shift in mindset from his early days in content and business. (24:08) - Blake Rocha explains the significance of maintaining a grounded perspective. (28:07) - The Creator Economy is here to stay, but it’s changing. (34:00) - Focus is the way to build something generational. (37:00) - Blake Rocha shares his interest in recreating a company like Reed Duchscher’s Night Media. (38:18) - Blake and Eric talk about possible educational business models. (40:56) - Why Blake Rocha fell in love with the real estate business. (44:44) - How to find the right mentor? (48:33) - Give away your best content for free. (52:00) - Do this if you're trying to scale in the education space. (55:45) - Blake Rocha thinks YouTube is the best platform right now. (58:32) - Blake Rocha’s long-term goal in life. (59:40) - Blake Rocha is planning to go hard on YouTube. (01:08:21) - Blake Rocha on modern dating. (01:11:37) - Blake Rocha talks about his health journey. (01:15:15) - Blake Rocha talks about how he’s improving his gut health and why diet is everything. (01:19:52) - Blake Rocha on the OnlyFans Creator Economy. (01:23:12) - Blake Rocha talks about his principles in spending money. (01:30:45) - Subscribe to Blake Rocha’s YouTube Channel (Mr. FourToEight). Go to https://www.marketingschool.io to learn more! Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Subscribe to Codie Sanchez’s YouTube channel and newsletter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2592, we discuss the concept of the Metaverse and its potential impact on marketing. We reference an interview between Lex Friedman and Mark Zuckerberg, where they discuss the possibility of conducting interviews in the Metaverse. We express our skepticism about the Metaverse as a social network but see potential in its applications for virtual reality and augmented reality. We discuss scenarios such as virtual family gatherings and virtual car shopping. We also compare the hardware capabilities of Facebook's Oculus with Apple's rumored VR/AR device, expressing our belief that Apple's hardware will be superior. Overall, we agree that the Metaverse, in whatever form it takes, will have a significant impact on advertising and marketing. TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to Market Inside the Metaverse (00:11) Eric discusses an interview with Mark Zuckerberg and Lex Friedman (00:32) Eric explains the improved realism of the Metaverse (01:05) Neil shares his perspective on the value of the Metaverse (01:50) Neil discusses the potential for virtual shopping experiences (03:22) Neil questions the need for the Metaverse with existing technologies (04:36) Eric considers the benefits of virtual interviews (05:15) Neil suggests using the Metaverse for virtual office spaces (05:40) Neil discusses the potential challenges and strengths of Facebook's hardware (06:04) Eric concludes the episode by emphasizing the inevitable arrival of the Metaverse (06:26) Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Mark Zuckerberg and Lex Friedman Metaverse Interview Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2591, we discuss how to market in a competitive market with little to no money. We emphasize that it is not possible to outspend competitors who have more money, so as marketers, we need to find alternative strategies. We suggest giving away something for free and charging for something else to penetrate a competitive market. We also discuss the future of marketing, which we believe will be focused on free software and finding blue ocean opportunities. We emphasize the importance of moving quickly and collaborating with others to succeed in a competitive market. TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to Market Your Business in a Competitive Market (00:41) Marketing is a race to the bottom. (01:36) Giving away something for free is cheaper than buying traffic (02:08) Example of giving away free payroll software to sell health insurance. (03:11) Free software will be the future of marketing. (04:33) Attention is harder to buy, and marketing channels get oversaturated. (05:16) Product-led growth and blue ocean strategy for competitive marketing. (06:04) Find a small TAM, give away something for free, and sell on something bigger. (07:05) Collaborate and partner up to market in a competitive market. (07:30) Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Ubersuggest AnswerThePublic The Law of Shitty Clickthroughs Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2590, we dive into the topic of creating engaging content. We stress the importance of avoiding AI-generated content, as it lacks originality and quality. Instead, we advocate for creating fresh and unique content that provides real value to the audience. We also discuss the need for short, digestible content that captures attention in today's fast-paced world. Furthermore, we highlight the power of storytelling and novelty in creating engaging content. Ultimately, the key lies in finding what resonates with both the creator and the audience. TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to Create More Engaging Content (00:08) Don't use AI to create content (01:04) AI-generated content leads to low-quality pages (02:25) Create new and fresh content (03:12) SEO is getting harder (04:41) People want novelty and interesting data (05:07) Short, digestible content performs better (06:09) Appeal to the masses with engaging content (07:17) Specific technical and data-rich content is engaging (08:26) Find what type of content resonates with you (08:57) Trade-offs of creating engaging content. (09:22) Listeners engage with content in spurts and execute strategies. (09:55) Importance of creating new and engaging content. (10:21) Look at what's trending in other industries for inspiration. (11:00) Analyzing content engagement based on talk time in different industries. (12:13) Adapt concepts from other industries to your own content. (12:27) Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! ChatGPT Google Bard MrBeast $1 Vs $1,000,000,000 Yacht! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2589, we discuss marketing secrets for 2024. We talk about topics such as programmatic SEO, AI-enhanced content, LinkedIn influencer ads, AMP emails, and the power of webinars. We also emphasize the importance of having a strong offer and updating old content for SEO purposes. Throughout this episode, we share our insights and experiences in these areas, providing valuable tips and strategies for marketers. TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Marketing Secrets for 2024 (01:01) Programmatic SEO and AI-enhanced content (02:39) Testing Amp emails for better conversions (04:43) LinkedIn influencer ads and AI-driven ad creation (07:01) Using barter deals for speaking engagements (07:57) Following up with leads from conference talks (08:25) Webinars are still effective for B2B and B2C marketing (08:53) Selling lower ticket offers in quantity for better performance (09:05) The importance of having a good offer for marketing success (09:24) SEO traffic gains from updating old content (10:09) 98% of monthly articles are updates (10:31) Wikipedia's model of updating old pages (10:53) Email newsletters as a valuable business strategy (11:15) Building relationships through newsletters and ads (11:31) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! ChatGPT HubSpot AMP Emails Linked Ads Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2588, we discuss healthy SEO growth rates. We analyze the annual growth of three companies and conclude that strong SEO growth is at least one to four times annually. However, we note that the sample size is small, and we need more data for better insights. We also emphasize the importance of considering the industry and stage of the company when determining growth rates. Overall, we suggest that content marketing should be approached with a full commitment to maximize results. TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Healthy SEO growth rates (00:08) Definition of SEO growth rates and examples of growth percentages (00:51) Analysis of three companies' annual growth rates (03:36) Discussion on the strength of one to four X growth (04:38) Feedback on the article and the need for more data (05:04) Lesson on content marketing and the importance of going all in (05:26) Request for more data in future studies (05:32) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Sleep Foundation DoorDash Tinybird Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2587, we talk about Netflix’s genius Instagram strategy. The strategy includes creating multiple branded social media accounts which then significantly increases your reach while keeping expenses minimal. Tune in to hear our discussion on David Park’s X (Tweet) and how Netflix is leveraging Instagram accounts to fuel its growth. We also look at three steps David Park uses to clarify the strategy. It’s a short one today, so start listening now.  TIME-STAMPED SHOW NOTES: (00:01) Today’s topic: Netflix’s genius Instagram strategy. (00:19) David Park’s X (Tweet): How the strategy of making a bunch of branded social media accounts multiplies your impressions at a low cost. (00:57) The different Instagram accounts linked to Netflix. (01:55) Leveraging Instagram pods for growth. (02:20) Replicating social accounts based on different countries and languages. (02:50) The Instagram strategy: 3 Steps to follow according to David Park. (03:22) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: David Park X (Tweet) Netflix Instagram Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2586, we talk about why MasterClass is taking a crash course in frugality. MasterClass is an educational streaming platform where you can watch a vast array of bite-sized videos and learn many different skills from various expert speakers. Today, we look at an article from The Information about MasterClass’s lesson in frugality, and why spending more money won’t necessarily make you more money. We highlight different companies, including Twitter and Amazon, and how they’re getting more done with less. It’s important that you focus on being efficient and being frugal. Less can lead to more! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Why MasterClass Takes a Crash Course in Frugality. (00:08) How much money MasterClass has raised and what they do. (01:25) We look at an article from The Information about MasterClass. (02:17) We talk about why spending more money won’t necessarily make you more money. (04:00) What MasterClass is learning: getting a lot done with a lot less. (04:25) Looking at Twitter as an example. (04:49) Amazon’s Two Pizza Team Rule. (05:55) Why do you have to look at things from an ROI angle? (06:16) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! ‘MasterClass Takes a Crash Course in Frugality’ from The Information MasterClass Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2585, we wanted to take a closer look at some of the AI updates being seen recently. We look at Spotify’s AI Voice translations and compare them to those of Brask and Rask, highlighting the small issue with Spotify’s video translation (or lack thereof) and sharing our thoughts on why these tools will continue to be free. We explain how ChatGPT has gone multimodal, why we want to look at AI tools from a marketing standpoint, plus, we touch on why we believe Google Bard outperforms ChatGPT in various aspects. Keep in mind that these tools are still evolving, and significant improvements are expected over the next few years. TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Spotify AI Voice Translations, Google Bard Updates, ChatGPT Multimodal. (00:15) The Spotify AI Voice Translations, translating podcasts to multiple different languages! (00:34) The problem with Spotify’s AI Translation compared to Brask and Rask translators. (00:58) Why a lot of these tools will (continue) to be free. (01:20) Check out our last episode on The Trap of Product-Led Growth (PLG). (01:35) We explain how ChatGPT has gone multimodal. (03:15) Bringing this up from a marketing standpoint. (03:45) The real question to the creators of AI: How useful are their AI tools in terms of optimizing versus getting you to spend more money? (04:30) A look at the new Google Bard and why we think it’s better than ChatGPT. (06:15) What to keep in mind when you’re using these AI tools. (06:32) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Check out Brask and Rask translators.  Google Bard Updates. Listen to Episode 2584 on The Trap of Product-Led Growth. ChatGPT. Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2584, we take an in-depth look at product-led growth (PLG), a popular business strategy that relies on using your product as the primary vehicle to generate more growth, traffic, and users. But wait! There’s a catch. While this approach yields rapid initial adoption and growth, companies that follow the PLG playbook risk getting stuck in what is known as the PLG trap and may have difficulty scaling in the long run. Tune in as we share examples of companies that have used PLG to their advantage and others where it has led to their downfall, plus we highlight the importance of planning ahead, share our advice for evolving from a PLG-only to a PLG enterprise company, and more! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Trap of Product-Led Growth. (00:04) What product-led growth is and what are some successful examples of it? (01:45) How to avoid what the Harvard Business Review calls the “trap of PLG.” (02:41) Examples of declining year-over-year revenue growth as a result of the PLG trap. (04:45) A case study of a company that successfully avoided the PLG trap. (05:08) Remember: the marketing tactics are highly variable! (05:37) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: ‘How Software Companies Can Avoid the Trap of Product-Led Growth’ MongoDB Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2583, we talk about LinkedIn’s potentially genius new SEO strategy and share our thoughts on whether or not we think it's going to last. Tuning in, you’ll find out how combining user-generated content (UGC), AI, and SEO resulted in "hockey stick" traffic growth for LinkedIn, why increased traffic doesn’t necessarily translate into increased conversions, and what elements of this impressive-looking strategy you can implement in your own business, plus so much more! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: LinkedIn's Genius New SEO Strategy. (00:08) What Ahrefs' Tim Soulo has to say about LinkedIn’s collaborative articles. (00:44) Comparing LinkedIn’s digital traffic data on Ahrefs and SimilarWeb. (02:26) Why do large companies need to do a lot more than drive traffic to move the needle? (03:16) Reasons that we think this prolific growth might not last. (03:24) Why more traffic doesn’t necessarily mean more revenue. (04:47) Takeaways from LinkedIn’s SEO strategy that you can implement in your business. (05:13) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Tim Soulo's post about LinkedIn's SEO strategy Ahrefs SimilarWeb LinkedIn Collaborative Articles Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2582, we discuss how NFL players are raking in the dough in a whole new way: as creators. What do Jason Kelce from the Philadelphia Eagles, Travis Kelce from the Kansas City Chiefs, and professional boxer Jake Paul have in common? They’ve amassed millions of followers on YouTube and they are using them to their advantage! Tune in as we discuss what you can learn from creators like these, some of the unique ways you can monetize your audience, why you need to define your passion before simply trying to grow your follower count and more! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How NFL Players Are Raking In The Dough As Creators. (00:07) How New Heights with Jason and Travis Kelce shows the power of becoming a creator. (01:20) The importance of building your audience and monetizing it. (01:55) Reasons that we believe we’re going to see a rise in B2B creators. (02:44) What leads to creator burnout (and why it isn’t necessarily a bad thing). (04:09) Why you don’t need to be an NFL player to leverage your audience. (05:14) Figuring out what you’re passionate about first, then growing your audience. (05:43) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: The New Heights Show with Jason and Travis Kelce  Mark Manson The Subtle Art of Not Giving a F*ck Jake Paul Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2581, we unpack whether blog posts are the best SEO strategy today. Peter Caputa, CEO of Databox, recently wrote a fascinating LinkedIn post about content production. Today, we break down key lessons from that post and share our thoughts on whether blog posts are the best SEO strategy in the current landscape. Tuning in you’ll learn why SEO has increasingly become a rich man’s game, how to elevate your SEO strategies affordably, and why investing in SEO will pay off in the long run. To hear all the details of how you can use blog posts to stand out and why you should keep your content fresh and up to date, tune in now! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Are Blog Posts the Best SEO Strategy Today? (00:05) An overview of Peter Caputa’s LinkedIn post. (00:30) Why SEO is increasingly a rich man’s game. (01:29) Neil’s advice on how to elevate your SEO strategies. (04:13) How the quality of content has improved and how to adapt. (05:16) The good news about blog posts and what you can do to stand out. (07:03) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Peter Caputa on LinkedIn Peter Caputa's LinkedIn post UberSuggest Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Codie Sanchez joins Eric Siu for an exclusive interview, during which she delves into her personal mission in the business world, shares her economic insights, details her step-by-step content creation process, discusses the book she's launching, and much more. TIME-STAMPED SHOW NOTES: (00:00) Codie Sanchez thinks the dream of retirement for people is gone (02:21) Codie Sanchez’s personal mission and why (06:20) This is how smart and rich people manage assets and investments (07:40) Codie Sanchez’s unique skills and realizations as a founder (11:34) The mentality behind being scared to start a business (14:00) How you should manage conflicts in a relationship (19:30) How Codie Sanchez manages her emotions (22:25) How Codie Sanchez grew her audience, brand, and business through content strategy (26:24) The benefits of being “famous” (28:12) Codie Sanchez thinks monopolies are unhealthy for the economy (28:40) Codie Sanchez talks about Blackstone Inc. (32:26) How Codie Sanchez built her audience from 0 to 1 Million (39:23) Why Codie Sanchez’s favorite asset is her Newsletter (42:09) How Codie Sanchez is growing her newsletter subscribers (47:11) Codie Sanchez’s step-by-step content process strategy (53:20) The latest numbers of Codie Sanchez’s holding company (01:01:25) The book Codie Sanchez is planning to launch (01:05:48) Eric Siu and Codie Sanchez talk more about work operations. (01:08:28) The problem with buying businesses (01:15:25) Three types of operators for your company (01:28:53) Codie Sanchez’s learning stack right now (01:33:55) B2C Marketing is always ahead of B2B (01:38:01) Buy businesses with existing operations (01:39:07) How to find Codie Sanchez Online Go to https://www.marketingschool.io to learn more! Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Subscribe to Codie Sanchez’s YouTube channel and newsletter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2580, we break down the best-paid acquisition channels for newsletters. Growing your newsletter has become sexy once again, and today we unpack the lessons from Matt McGarry’s article ‘The Best Paid Acquisition Channels For Newsletters’. Join us as we take a closer look at the best ad sources for your newsletter, how to make sure your newsletter doesn’t suck, and what you can do to maximize your ad strategy. For a detailed breakdown of the best-paid acquisition channels for your newsletter, along with actionable marketing advice, be sure to tune in today! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Best Paid Acquisition Channels for Newsletters. (00:11) Matt McGarry’s success with newsletters, adding subscribers, and paid acquisitions. (01:21) An overview of the best ad sources for newsletters. (03:15) Why do you need to make sure your newsletter doesn’t suck. (03:53) The best ways to use X and TikTok ads to drive traffic to your newsletter. (04:55) Strategies for buying low-priced ads. (05:48) Why you should experiment and take ad ratings into account. (08:38) The downsides of email co-registration. (09:04) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! The Hustle Morning Brew ‘The Best Paid Acquisition Channels For Newsletters’ Matt McGarry on X Newsletter Operator GrowLetter Beehiiv Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2579, we share our recommendations on how often your content should get updated. One of the biggest things that drive your SEO traffic is how often you update your content. Tuning in you’ll hear us break down the benefits of keeping your content fresh and up to date, why you should focus a good portion of your energy on updating your content, not just generating new content, and what you can do to create the most efficient strategy possible. Join us for a comprehensive overview of everything you need to know about keeping your content relevant and find out just how much time you can save by paying attention to the right metrics!  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How Often Should Content Be Updated? (00:20) Why it’s so important to update your content regularly. (00:54) The benefits of updating content versus generating new content. (01:54) Neil’s decision to create a team dedicated to just updating old pieces of content. (02:16) Using Google Search Console to find the ideal balance for updating your content. (03:34) How Forbes is leveraging the power of domain authority. (05:31) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Google Search Console Ahrefs Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Mark Manson, the author of 'The Subtle Art of Not Giving a F*ck,' sat down with Eric Siu for a one-on-one interview to talk about his journey to 1 million subscribers on YouTube, personal growth, the books he has written, his perspective on the self-help industry, and more.  TIME-STAMPED SHOW NOTES: (00:00) - Mark Manson on the self-help industry (03:00) - Mark Manson's YouTube channel growth (03:39) - YouTube is the most important platform today (06:00) - Mark Manson talks about his experience in traditional media (09:30) - Mark Manson talks about how his content evolved over time (10:52) - The concept of "Content Moat" (14:29) - Mark Manson talks about how he's developing his content production (15:40) - How Mark Manson hit 1 million subscribers on YouTube (18:11) - The most impressive creators on YouTube right now for Mark Manson (21:00) - Nate O'Brien is done with YouTube (21:41) - Creator burnout is normal and part of the process (23:50) - "Debulshtize the self-help industry" - Mark Manson (26:47) - Why Mark Manson thinks Alex Hormozi is brilliant (30:55) - Mark Manson's perfect level of fame (36:40) - Mark Manson on building an audience (37:41) - The Will Smith book deal (40:50) - Is it really worth it to write a book? (42:14) - Mark Manson talks about his content team structure, spending, and online reach (45:14) - How many books Mark Manson has sold so far (45:26) - Mark Manson talks about 'The Subtle Art of Not Giving a Fck' (48:19) - Mark Manson talks about his blogs and SEO (50:50) - Mark Manson talks about his mid-life crisis (58:48) - How can people stop caring about what other people think about them? (01:06:57) - Happiness comes from solving problems (01:08:19) - Trying to avoid rejection is a sense of entitlement (01:10:00) - Mark Manson on therapies (01:16:16) - Mark's journey from being a self-help junkie to a professional in the industry (01:17:00) - Mark Manson on building a community (01:21:04) - Mark Manson talks about his most famous quote on the fundamentals of life. (01:23:09) - What does a healthy relationship look like for Mark Manson? (01:24:30) - Mark Manson on marriage (01:31:10) - Modern-day dating advice (01:40:20) - Check out Mark Manson's YouTube channel Go to https://www.marketingschool.io to learn more! Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Subscribe to Mark Manson’s YouTube Channel Mark Manson's newsletter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2578, we give you all the details on why SEO traffic will drop 15-20% with SGE (Search Generative Experience). With every Google algorithm update, there will always be winners and losers, the important thing is how you adapt. Today, we unpack an article by the VC firm, Insight Partners, and their predictions that SEO traffic will drop by 15-20% with SGE. Our conversation covers key points, like how these changes are likely to impact search traffic, what these developments mean for the future of SEO, and why it’s important to remember Google’s commitment to protecting their advertising dollars. Tune in to hear our breakdown of these trends, why we think some of these claims are a bit overblown, and how you should be diversifying to adapt to the changing SEO landscape! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: SEO Traffic will drop 15-20% with SGE. (00:01) An overview of the article on SEO traffic by Insight Partners. (01:11) SGE (Search Generative Experience) and how it is expected to alter search traffic. (02:02) Google’s algorithm updates and the impact these tend to have. (03:22) How SEO leaders should adapt and the benefits of diversifying. (04:56) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Try SGE, a new way to search with generative AI ‘Generative AI, SEO, and what leaders should know: Google search in the future’ Insight Partners Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2577, we get into the truth about video views on X, formerly known as Twitter. There has been a lot of chatter about the benefits of posting on X, from Elon Musk asking MrBeast to post on his platform to the high view counts that Tucker Carlson has been getting. We use today’s episode to unpack how YouTube views differ from those on X, how to approach short and long-form content, and why it’s worth posting on X (even if your content is already on YouTube). Tune in as we break down YouTube’s stricter rules for what counts as a view, how they take engagement into account, the benefits of posting on X, plus a whole lot more! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Truth About Video Views on X (Twitter). (00:08) What sparked the debate about stats and posting videos on X. (00:43) The difference between a YouTube view and a view on X. (01:02) Short versus long-form content. (02:14) Why it’s worth posting a video on X even if it’s already on YouTube. (05:01) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! X Starlink MrBeast on YouTube Tucker Carlson on X Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.