In Episode #137, Neil and Eric discuss the importance of knowing how to control your crawl budget. Tune in to discover how the quality of your pages affects your crawl budget and, in turn, can directly influence the level of traffic to your website.  Time Stamped Show Notes: 00:27 – Today’s topic: Why and How You Should Control Your Crawl Budget 00:35 – The definition of a crawl budget 01:09 – “Every site has a limited crawl budget” 01:28 – Control what pages Google crawls and have them crawl your most important ones 02:02 – Make sure the Google Search Console is installed 02:50 – Consider removing low quality pages from your website or use robotstxt to block Google from crawling them 03:21 – Deleting content can sometimes increase traffic 03:35 – Look at impressions in your Google Search Console 04:11 – Link and direct more people to high quality pages 04:29 – WhitePages block off a lot of pages 05:03 – Check the crawl error section in your Google Search Console 06:20 – The faster your servers, the more pages are crawled 07:05 – That’s it for today’s episode! 3 Key Points: A crawl budget is the maximum amount of pages Google crawls on your website. Keep your high quality pages up and running, then FOCUS your energy on linking people to those pages. Make sure you have a fast server so your website is crawled faster. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #136, Eric and Neil list and explain the different ways you can validate your business idea for less than $100. Validating your business idea does NOT have to be expensive and these two experts will give you the tools you need to confirm that your idea is a great one. Time Stamped Show Notes: 00:27 – Today’s topic: How to Validate Your Business Idea for Under $100 00:35 – Tim Ferris’ validation on the 4-Hour Work Week on Google AdWords costed $50 01:09 – Use tools like Google Surveys and Survata 01:36 – Post an ad in Craigslist 02:43 – Use surveys in person or in video to get feedback 02:56 – Keep trying to get the best results 03:31 – Check Reddit and Quora 04:37 – Go to the INC5000 list and see what other companies are doing 05:13 – Look for companies in the same industry as yours 06:11 – Research the problems companies in your industry are trying to solve 06:30 – Look at Amazon and Ebay, if you’re selling consumer products 06:43 – Check Flippa and FE International to see what new online businesses are being sold 07:01 – Look at your market using Google Trends 07:48 – Use the Keyword Tool, Google Suggest and Google Keyword Planner to figure out search volume 08:00 – That’s it for today’s episode! 3 Key Points: Use online tools available to you to find that validation. Talk to people about your business idea and gauge their responses. Look at the companies in your industry and find out what problems they’re trying to solve today. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #135, Neil and Eric discuss the importance of quizzes to increase your leads. Tune in to discover how to create a short, well-made quiz that can increase your sales and how businesses today are taking advantage of this technique. Time Stamped Show Notes: 00:28 – Today’s topic: How to Use Quizzes to Increase Leads 01:36 – Quizzes should optimize for email collection 02:00 – Quizzes should match the offer 02:50 – Yuri Elkaim offers a lot in the health market and has implemented tons of quizzes 04:12 – Make sure you have at least 5 questions in your quizzes 04:30 – Use LeadQuizzes as a tool combined with Facebook ads 04:55 – Neil still uses quizzes in their funnel 05:10 – Revolution Golf also makes use of quizzes for their marketing 05:50 – That’s it for today’s episode! 3 Key Points: The quiz should match and be consistent with your end offer—wrong leads means no sales. Quizzes should NOT be long, but just the right questions to pique your customer’s interest. Utilize quizzes by pairing it with other social media campaigns. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #134, Neil and Eric discuss how to use Pinterest to drive more traffic and revenue. Tune in to discover the ways Neil, Eric and other entrepreneurs use Pinterest to drive more interest to their business at a low cost. Time Stamped Show Notes: 00:28 – Today’s topic: How to Use Pinterest to Drive More Traffic and Revenue 00:45 – You can advertise in Pinterest 01:06 – The clicks in Pinterest are cheaper than other platforms 01:31 – Neil found the article The Pinterest Traffic Experiment: I’m Up 2350% in 60 Days at HustleNation.com 01:48 – The tool BoardBooster that can boost boards in Pinterest 02:54 – You can also automate pinning with BoardBooster 03:20 – Ezra Firestone Pinterest ads 03:45 – Ezra made $41,000 using Pinterest ads 04:33 – Samuel O taught Neil how to overcharge 05:46 – Ezra’s advertorial in Pinterest explained 06:17 – Pinterest, in general, has a lot of testing but you can eventually figure it out 06:40 – That’s it for today’s episode! 3 Key Points: Pinterest may be underrated in the world of marketing, but it can do wonders. Use tools to analyze your data in Pinterest and take advantage of its cheap rate per click. . Pinterest, in general, requires a lot of testing, but you can eventually figure it out and make it work for you. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #133, Neil and Eric list the 7 things to assess when your content marketing is failing. Tune in to discover how Neil and Eric use different tools and websites to understand their viewer engagement and the effectivity of their content marketing campaign,  Time Stamped Show Notes: 00:30 – Today’s topic: 7 Things to Assess When Your Content Is Failing 01:31 – Find the cause of why your content marketing is failing through analytics 01:44 – Analyze quantitatively 02:29 – The data will tell you what’s wrong with your blog post 02:54 – Get feedback from people asking them what needs improvement 03:03 – People want something that is actionable 03:26 – Find the basic metrics of your site 03:43 – Install Google Search Console 04:10 – In the Google Search Console dashboard, click “analytics”, and search for the “impressions box” at the top left corner 04:45 – Use Hemingway App – a desktop application 05:01 – Hemingway App is the more advanced version of Docs and is best for writers 05:28 – Use HelloBar as an email tool 05:49 – Email out who shares your content to competitors 05:57 – Find your competitors at BuzzSumo 06:08 – You can find the email of the people who are tweeting your content through Hunter 06:11 – Neil shares a sample email that you can send 07:10 – Share it on social media and compare with your other posts to have an average engagement rate 07:40 – Pair it with paid advertising, too! 08:11 – Look at your content as a funnel and work on your headline 08:39 – Search for CopyBlogger Headline Formula 09:07 – That’s it for today’s episode! 3 Key Points: Analyze your data well and find the real cause for why your content marketing is failing. Reach out to people to share your content – this will measure the quality of your content and tell you the number of people who share it. Headlines can draw people to your content – make it interesting and appealing! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #132, Eric and Neil share how you can generate content ideas for your website without having to do keyword research. Listen as Neil and Eric drop tips and tricks to help you generate better content for your website and for your specific audience. Time Stamped Show Notes: 00:27 – Today’s topic: How to Generate Content Ideas Without Keyword Research 00:38 – SEO and keyword research is important BUT it’s also important to start with your audience 00:56 – Think about what’s interesting and trending 01:05 – Eric shares his Feedly account with his team to stay on top of trends 01:18 – Eric also has Panda as a Chrome extension that shows him 3 different feeds from the sites he follows 01:56 – Neil takes his competitors’ links and runs it in BuzzSumo 02:37 – Look at your competitor's’ posts and try to replicate but make it better 02:41 – Look up Brian Dean’s Skyscraper Technique 03:16 – Email out people who share your competitor's’ content and ask them to share yours, too 04:21 – Use io to search email addresses 04:35 – Use AHrefs and SEMRush to show which top pages are ranking 04:56 – Look into your analytics and figure out what ranks well 05:43 – Getting traffic is NOT just about keywords 05:52 – Go to Quora and see what questions are asked in your space 06:23 – Look at blog headline structures and podcast titles 07:26 – That’s it for today’s episode! 3 Key Points: See what your audience is interested in and respond accordingly. Use your competitor’s content as base to make your content better. Look internally and figure out which of your posts rank well and USE that knowledge to your advantage as you step forward. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #131, Neil and Eric discuss how to improve your mobile conversions. Listen to know how you can optimize your mobile conversions and what to expect in Google’s upcoming changes for 2017. Time Stamped Show Notes: 00:27 – Today’s topic: How to Improve Your Mobile Conversions 00:32 – Google has changed things; they now have mobile index 00:52 – A description of how mobile pop-ups work 01:09 – Neil doesn’t use mobile pop ups and explains why 02:05 – “Optimize for conversions through the flow” 02:48 – Breakdown steps and forms 03:08 – There will be an interstitial update on pop ups in 2017 03:27 – Convertflow can show different offers to people 04:36 – Different conversion rates for people who already opted in 05:01 – Neil integrates CTAs in his blog posts 05:48 – Single Grain has an “opt-in” bar at the bottom of their mobile page 06:10 – Make sure your pop ups don’t take most of the screen 06:31 – Search Google interstitial penalty 06:38 – That’s it for today’s episode! 3 Key Points: Pop ups may not be a good option for mobile because of the small screen size. If you break up your content into smaller, shorter pages on mobile, you tend to convert more. Read about the changes Google is making to guide your 2017 website plans. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #130, Neil and Eric list the ways you can use live chat to grow your business. The two men discuss that there are right and wrong ways to use live chat in order to increase your sales. Also, tune in to discover how Neil tests Eric’s own live chat service without his knowing just for our benefit. Time Stamped Show Notes: 00:28 – Today’s topic: How to Use Live Chat to Grow Your Business 00:48 – Live chats should pop up at engaging points of interaction to work well 01:25 – Avoid using live chat to interrupt the sales flow 01:47 – Eric has tried Olark and Zopim as live chat tools in the past 02:08 – Eric found out more people are using Intercom.io for their live chats 03:17 – Neil drops what Eric doesn’t know! 03:46 – Intercom.io and Drift are two most popular live chat tools 04:26 – Get in touch with people at certain engagement points 04:58 – Neil messaged Eric on his website using the live chat! 06:03 – Always put the person’s name on the chat 06:25 – How Eric does his live chats 06:42 – Try to help first before pitching your sale 07:38 – “When you engage with someone 4x…they’re much more likely to buy what you sell them” 08:12 – Always have someone manning the chat 24/7 08:30 – Neil gets his chat agents from Upwork 08:59 – Ask for the customer’s email 09:17 – Connect Drift or Intercom to HipChat or Slack 09:39 – That’s it for today’s episode! 3 Key Points: Live chat that pops up in the right engagement points work. It’s not just about the tools, it’s also about when pop ups, pop out. Live chat is NOT for sales alone – remember to help people out. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #129, Neil and Eric discuss the ways you can amplify your content. Listen to learn the tips and tactics you can use to boost your viewership and get that traction you’ve been looking for. Time Stamped Show Notes: 00:28 – Today’s topic: How to Amplify Your Content 00:35 – 20% of your time should be spent creating content and 80% marketing it 00:51 – Hand-to-hand combat – Hunter.io or LinkedIn will let you access emails of people of whom you can ask to share your content 01:21 – Groove HQ’s CEO’s strategy was to get people to share their content 01:45 – Use hunter combined with every site you’re linking out to 03:06 – Don’t focus on getting people to link back to you, direct your focus towards getting people to share your content 03:22 – Send emails manually instead of using tools like SendGrid 03:29 – Use HubSpot to track how many email opens you’re getting 04:14 – Try paid advertising like Facebook Ads, Twitter, LinkedIn and Gmail Ads 05:57 – Google and study the “Pinterest Traffic Experiment: Side Hustle Nation” 06:36 – Neil uses BoardBooster for Pinterest 07:20 – Eric shares how The Blog Millionaire and Greatist use Pinterest to drive traffic to their sites 08:13 – Don’t forget to promote to your social channels using Meet Edgar 08:38 – Neil now blogs once a week unlike before where he blogged 7 days/week 10:14 – Neil’s spendings on blog posts 11:18 – Try boosting your posts, too 11:39 – That’s it for today’s episode! 3 Key Points: Reach out to people in the same niche—link to their work and show your appreciation. Focus on getting people to SHARE your content. If budget is not an issue, try paid advertising to drive traffic to your site. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #127, Neil and Eric talk about the different ways you can combine your content marketing with paid advertising. Listen as they list down pros and cons for different Facebook ads, and the difference between Facebook, LinkedIn, Google and Twitter ad costs. Time Stamped Show Notes: 00:27 – Today’s topic: How to Combine Content Marketing with Paid Advertising 00:45 – Neil’s favorite strategy is using Facebook fans’ “likes” 01:21 – When you drive paid clicks and you stop paying, you’re not going to get anymore 02:04 – The goal is to have the least amount of fans that create the most amount of engagement 02:30 – “Boost Post” button to Facebook works 03:33 – Look at your Facebook insights 03:51 – Make sure you have a content upgrade – you can use Thrive 04:54 – Spend what you need to get the right campaign/headline that results in the most “shares”, “posts”, “likes”, etc. 05:25 – Eric promotes the page post engagements 06:31 – Think about the channel before investing in paid traffic 07:22 – LinkedIn traffic’s conversion rates are 50-60% 08:14 – Gmail ads also works – check out Growth Everywhere’s post 08:50 – That’s it for today’s episode! 3 Key Points: Combining paid advertising and content marketing IS possible and profitable. Build a following instead of just driving paid clicks. Spend money not for “likes” but to get the right campaign. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #126, Neil and Eric discuss strategies for setting up a basic re-marketing campaign—what it is, why it works, and how it can drive significant increases in conversion. Time Stamped Show Notes: 00:27 – Today’s topic: How to Set-up a Basic Re-marketing Campaign 00:37 – Re-marketing is when a page you recently visited shows up in another you’re viewing 01:01 – Make sure you have the right pixel on your site when doing re-marketing 01:10 – Have a Google Tag Manager setup to manage the pixel 01:38 – Create new creative and rotate those createives often to attract more views 02:08 – You can buy stock images from Fotolia 02:16 – A good digital marketer will always have a Venn diagram of the different types of traffic 02:22 – Cold traffic has never heard of your brand before 02:26 – Warm traffic is when they visit your website and join your email list 02:29 – Hot traffic has spent at least a dollar with your brand 02:36 – “You are marketing to people, not objects” and don’t forget it! 03:16 – Tricks for re-marketing successfully 03:45 – Create different landing pages with different content but same value prop 03:58 – The paid content promotion funnel idea 04:35 – Target a specific group of people on a specific week 05:10 – AdEspresso can refresh your ad over and over 05:20 – Setup a content re-targeting funnel 05:36 – Create quirky ads 06:20 – Neil Patel’s quirky ads’ result 07:00 – Tell people stories in your ads and conversion rates will be higher 3 Key Points: You are marketing to PEOPLE, not objects. Know you target markets and segment them. Experiment with your ads. Different content works with different people. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #123, Neil and Eric discuss the ways you can create form fields that lead to conversion. Listen to know more about which form field strategies actually work and which ideas you can incorporate into your own. Time Stamped Show Notes: 00:27 – Today’s topic: How to Create Form Fields that Actually Convert 00:41 – Having less form fields will lead to higher conversion rates but quality will go down 01:00 – Break up form fields 02:20 – Your mileage will vary 02:31 – It’s about getting conversions for qualified leads 02:40 – Small tweaks can make a difference 03:32 – Remove the asterisks in your forms 03:41 – Leverage exit pop-ups 04:18 – Add a check mark for “other” options to get more insights 04:55 – Integrate form fields into stories 05:51 – Check out Quick Sprout and Neil Patel for more info on how to optimize form fields 06:16 – That’s it for today’s episode! 3 Key Points: The goal is NOT about getting the most conversions. Breaking up your forms into steps will help you segment your leads. Evaluate how to make your form fields better as the smallest tweak can make the biggest difference. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #122, Neil and Eric share about how to integrate the holidays into your marketing campaign. Listen as they list down the ways and tactics you can use to get that “most wonderful time of the year” feel in your marketing. Time Stamped Show Notes: 00:27 – Today’s topic: How to Integrate the Holiday Seasons into your Marketing Campaign 00:37 – Have a holiday calendar 00:53 – Google “Holiday Campaigns” to know what others are doing 01:05 – Offer discounts and promotions 02:10 – Make sure you have your products in stock 02:43 – Promote holiday campaigns in advance 03:44 – Set partnerships and promotions beforehand 04:43 – Have upsells and downsells to maximize profit per user 05:22 – Use contests for holidays 05:35 – KingSumo is one contest platforms you can use 06:09 – Put countdown timers like PlusThis in the emails to set the urgency 06:47 – That’s it for today’s episode! 3 Key Points: Discuss with your team what you can offer for the holiday seasons. Make sure your inventory is fully stocked BEFORE the holiday promotion begins. Discounts and promotions during holidays is a SURE and effective way to sell. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #119, Neil and Eric discuss how you can craft high converting explainer videos for your website. Listen as they help you uncover the feasibility of having explainer videos on every budget and how to craft an excellent explainer video that not only reaches your audience, but gets them hooked on your product. Time Stamped Show Notes: 00:27 – Today’s topic: How to Craft High converting Explainer Videos 00:38 – You DO NOT need a very high budget 00:45 – Youtube Director allows you to shoot decent videos from your iPhone 01:04 – Video Brewery is a market place for videos 01:24 – Be involved in crafting your videos 01:39 – You need to look at the objections 02:14 – Answering objections isn’t enough, you have to make a story 03:05 – Growth Everywhere’s Squatty Potty is described as an example 04:22 – Short explainer videos don’t get people hooked on your product 05:00 – People get hooked by how you good you are at answering questions and objections, building story, and connecting emotionally 05:09 – For example, the guy in the crazy egg videos, Mike O’Bryan 06:18 – Talk to your voice-over person beforehand 06:38 – Before you give the script, try it yourself first 07:05 – Demo Duck and Switch Video offer video services 07:23 – Sandwich Video is great for budgets $100K+ 07:54 – Focus on the script 08:12 – That’s it for today’s episode! 3 Key Points: You DO NOT need a ton of money to create explainer videos—you can do it on a budget. Write your OWN script, as you are the best person who understands your product. Remember to connect emotionally to your listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #118, Neil and Eric drop 7 unorthodox SEO strategies you might be missing out on. Listen to learn what these 7 strategies and tactics are and discern whether these tools can fit your current business’ SEO plan. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Unorthodox SEO Strategies and Tactics That You Should Try 00:33 – #1 Use Scrapebox to find people within your space that talk about particular topics 01:43 – #2 Tube Buddy will tell you how your video is ranked 02:29 – #3 Brand loyalty—create new ideas to promote brand loyalty 03:29 – #4 Link blending 04:08 – Link to other credible sources beyond your own 04:44 – #5 Neil uses Animagraffs for animated infographics 05:33 – These visual infographics get so many links 06:08 – #6 Write original researched pieces of content 07:25 – #7 Translate your content 08:09 – That’s it for today’s episode! 3 Key Points: Keep coming up with NEW ideas to promote brand loyalty to your consumers. Try NOT to overuse your links—extend to other credible sources. Create original researched content and translate them for your audience. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #116, Neil and Eric list the 7 ways you can optimize your marketing proposals. Listen to learn more about optimizing proposals so you can ace that deal you’ve been aiming for. Time Stamped Show Notes: 00:27 – Today’s topic: 7 ways to optimize your marketing proposals 00:31 – #1 Don’t talk about how great your company is 01:02 – #2 Don’t assume the decision maker will talk to you 01:23 – Make sure to have case studies in the proposal 01:38 – Show screenshots where the business is messing up 02:00 – #3 Use Qwilr or Bidsketch—this will help you make nice proposals 02:43 – #4 Learn from the people you don’t close 03:27 – #5 People want something customized for them 04:07 – #6 Don’t send people proposals right away 05:16 – #7 Don’t just send the proposal—walk them through it 06:00 – That’s it for today’s episode! 3 Key Points: It’s not about you or your company, it’s about them! Get feedback from the people who didn’t close a deal with you—learn from it. Talk to people in detail before sending your proposals. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #115, Eric and Neil discuss the 7 things you should say NO to as a marketer. Listen to know more about which things to say no to and the reason why. Time Stamped Show Notes: 00:27 – Today’s topic: 7 things you should say no to as a marketer 00:34 – #1 Making changes without data 00:57 – Make sure you test with data 01:10 – #2 Looking at the tactics all the time 01:26 – Leads to being in “tactical hell” 01:43 – Don’t focus on tactics 02:00 – #3 Don’t make short term gains for long term losses 02:53 – Don’t make changes for short term gains 02:57 – #4 Lack of organization 03:09 – Look at GrowthHackers Projects to organize all your ideas and experiments 03:28 – Look about documenting your marketing processes 03:48 – #5 Don’t do too many things at once 04:51 – #6 Don’t try to take everything on by yourself 05:48 – #7 Don’t run an A/B test on the same part of the funnel more than once at the same time 06:39 – That’s it for today’s episode! 3 Key Points: Don’t EVER make changes without any data. New marketing tactics aren’t everything—assess them well before using! GET ORGANIZED, because a lack of organization doesn’t help you scale. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #114 Eric and Neil discuss how tools create better marketing ROIs for your business. Listen to hear their examples and to better understand that links are a big factor for tools. Time Stamped Show Notes: 00:27 – Today’s topic: How tools create a better marketing ROI 00:39 – Neil did a test 00:44 – Neil checked Hubspot 01:02 – Leads today from content marketing, conferences, sponsorships and ads 01:09 – During the early days, they got leads from their tools 01:12 – Word Stream also generates leads from their PPC creator 01:19 – Neil’s tool experiment on Quick Sprout 02:31 – Check Walkscore through Ahrefs and you’ll find a lot of anchor text going back to their site 02:56 – Don’t do black area 03:28 – Neil shares what he knows on Walkscore 03:55 – They created a tool 04:15 – How realtors helped Walkscore build links 04:40 – Realtors were able to use Walkscore as selling point 05:00 – Using links and badges these days can be hit by Google 05:46 – Don’t use tools for mischievous purposes 05:51 – Tools are mouse traps 06:16 – Check Outgrow.co will help you get started 07:01 – Simple tools don’t do well 07:14 – Do a tool that’s a bit more wowing 07:52 – Think about interactive content too 08:20 – Links are a big factor 08:34 – That’s it for today’s episode! 3 Key Points: Create tools for black hat purposes if necessary. Complex tools require complex solutions. Instead of creating simple tools, go for ones with interactive content. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #113 Eric and Neil talk about whether or not you should hire a PR agency for your business. Listen to know the pros and cons that are tied to hiring a 3rd party agency and why PR is not for new companies that are just starting out. Time Stamped Show Notes: 00:27 – Today’s topic: Should I hire a PR agency for my business? 00:44 – If you’re first starting out, don’t expect a launch to take you a long distance 01:19 – Neil shares his negative PR experiences 02:05 – The best way to hire a PR person is to have them work full time for you 02:13 – Neil shares more of his PR experiences 03:53 – Find a person to do PR – do not find companies 04:17 – Eric shares his PR experiences 04:36 – The PR industry is antiquated 04:37 – Neil recommended Chris Barrett to Eric 06:01 – PR makes sense if the costs make sense 07:01 – If you’re looking for PR people, check out: Janine from Fresh PR and Richard Lorenzen 07:39 – Your goal is to graduate from an agency and hire in-house 08:01 – That’s it for today’s episode! 3 Key Points: PR is not for all business types—don’t invent in PR on a whim. Getting a PR person is way better than getting an agency. Your end goal is to graduate from hiring agencies and get in-house employees. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #112 Eric and Neil share their insights on when and where it’s worth investing your time in the pursuit of long tail keywords. Listen to understand what long-tail keywords are, what they are compared to, and how their strategic implementation can always help you rank. Time Stamped Show Notes: 00:27 – Today’s topic: Is it really worth going after long tail keywords? 00:36 – Long tail keywords are 3-5 word phrases people are searching for 01:06 – Head term vs long tail keywords 01:35 – Wikipedia’s Abraham Lincoln page as an example 02:35 – Brian Dean’s 1M search results 03:28 – Long tail phrases are worth it 04:08 – Don’t think about long tail content 04:28 – Use Ahrefs to see long tail traffic that comes to your site 04:43 – When your content is older, you’ll start ranking for long tail phrases 04:50 – Use your Google Search Console 06:17 – Continually update content you already have 06:57 – That’s it for today’s episode! 3 Key Points: Long tail keywords are worth using. Long tail keywords are the way you naturally write content. Implement long tail keywords to rank old content. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #111 Eric and Neil help you decide whether you should or should not repurpose your content to bring to followers in. Listen to learn what the advantages and disadvantages are, and the truth about Google’s penalties for replicated content. Time Stamped Show Notes: 00:27 – Today’s topic: Should you repurpose your content? 00:39 – Maximize your investment by repurposing 01:04 – Posting on multiple platforms is repurposing 01:15 – Repurposing helps you get eyes in other areas 01:37 – Not all form of content should be text based 01:42 – Misconception on Google for duplicate content 02:11 – Make sure to link back to the original source 03:29 – Splinter out posts and create more content 03:52 – Google content repurposing workflow 04:30 – Think about the monetization aspect of your business 05:20 – Medium and Quora rewrites certain answers 05:52 – Using Rev to transcribe podcast episodes 06:02 – That’s it for today’s episode! 3 Key Points: Repurposing content doesn’t mean you post the same thing word for word. Google does NOT penalize duplicate content. Repurpose your content to maximize your investment. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #110 Eric and Neil share their highlights from the past 100 podcast episodes. Apart from sharing what they’ve learned and what they’ve experienced, they’ll also thank all the listeners for being part of this journey with them! Time Stamped Show Notes: 00:26 – Today’s topic: Our biggest lessons from 100 episodes of marketing school 00:46 – #1 When you first launch a podcast, you won’t get too much traction 01:17 – As you do it more and more, people start to listen 01:52 – No huge ‘bang for your buck’ on the first 100 episodes 02:06 – #2 Great feedback but with couple of negative ones 03:11 – #3 People who launch a podcast for the sake of making one doesn’t do so well 03:41 – You have to have an audience to push it through 04:02 – #4 Consistency takes a lot of work 05:15 – #5 Blog audience helps the success of this podcast 06:03 – It’s not easy to get a lot of downloads and listens 06:22 – #6 Podcasting is just like blogging 07:11 – #7 Time buys you listens and traffic 08:24 – Google Tomasz Tunguz or Compounding effects of content marketing 08:58 – Having a picture on your podcast helps 09:27 – That’s it for today’s episode! 3 Key Points: The first 100 episodes didn’t come easy. Podcasting is much like blogging in terms of traffic and views/listens. Have a plan for your podcast, without one, you are doomed to fail. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #109 Eric and Neil talk about whether you should or should not have a Wikipedia page. Listen as they highlight the pros and cons of having a wiki page and to find out whether having one really does fit your business profile. Time Stamped Show Notes: 00:27 – Today’s topic: The advantages and disadvantages of having a Wikipedia page 00:36 – Having a Wikipedia page adds credibility 01:05 – Neil used to have a Wikipedia page but he had it removed 01:23 – Knowledge graph pops Wikipedia to the top of search pages INSTEAD of Neil’s website 01:43 – A person or business can have a Wiki page for added credibility but not if you’re doing sales 02:53 – A Wikipedia page can help you with reputation management 03:28 – You can use it to verify your profiles 04:24 – Leonard Kim can help to make a Wikipedia page 04:41 – That’s it for today’s episode! 3 Key Points: Every platform has its own advantages and disadvantages. Wikipedia ranks so if you run a sales website, don’t use it. A Wikipedia page adds credibility to an individual or business. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #108 Eric and Neil reveal how you can get more YouTube views for your videos. Listen as they list their key tips and tactics for bolstering viewership on your channel. Time Stamped Show Notes: 00:27 – Today’s topic: How to get more YouTube views 00:51 – Make different playlists for different topics 01:17 – Going out of your way in videos to tell people what they’re going to learn 02:05 – Tube Buddy allows you to see what tags you’re ranking for 02:54 – Look for popular videos in your niche and reply to comments 03:57 – Be consistent in publishing 04:39 – Work on crafting your story 05:16 – Focus on crafting a story in your video 06:28 – Narrating and relating your story 06:53 – YouTube ads 07:07 – Retarget people on a service page and add more value 07:43 – Squatty Potty as an example 08:08 – Check out the interview on Squatty Potty 08:13 – That’s it for today’s episode! 3 Key Points: Give value to your viewers—that is the cornerstone of YouTube success. Let your viewers know what they should expect to learn from your videos. Craft a story and go through it with your viewers chapter by chapter. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #107 Eric and Neil highlight how you can take advantage of untapped ad opportunities. Listen to learn about the untapped opportunities that are available to you, and discover whether or not they are compatible with your business and budget.  Time Stamped Show Notes: 00:27 – Today’s topic: How to take advantage of untapped ad opportunities 00:33 – Check Twitch and see if it suits your target demographic 01:26 – Email bloggers around your niche and ask for advertisement opportunities 02:02 – It doesn’t cost very much 02:27 – And it converts well 02:41 – Podcast advertising on Midroll 03:12 – Driving leads from podcasts 03:42 – Pinterest ads can yield good ROI 03:50 – Taboola and Outbrain 04:23 – Apple’s new app ads 04:48 – Youtube ads 05:33 – Waze ads 06:11 – That’s it for today’s episode! 3 Key Points: Give unconventional platforms a try for advertising. Ads don’t have to cost much $$$. Check to see if your target demographics are compatible to the ads you’re looking into. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #106 Eric and Neil talks about how you can speed up the slow growing traffic on your blog. Listen to learn their tips for boosting traffic, and why sometimes it isn’t your content that’s the problem, but the code base on your website. Time Stamped Show Notes: 00:28 – Today’s topic: How to Fix Your Slow Growing Blog Traffic 00:46 – Publish more content! 01:21 – Pay people to make content 01:36 – Check out ProBlogger 01:52 – The problem might be your internal structure and how you’re cross linking 02:18 – Link to your cornerstone content 02:31 – Use Google Search Console to look at the pages 02:55 – The depth of your content has to be longer 03:31 – You can add more value to your content 03:42 – Look at the code base too 05:00 – Neil’s friend from Goodreads added new servers 05:30 – Check out Google Page Speed or PingDom to know what makes your website slow 05:44 – Use a CDN Content Delivery Network 06:09 – Go to Twitter and search articles 06:57 – That’s it for today’s episode! 3 Key Points: Create more content or pay people to help you out. If the problem isn’t your website or your content, it must be your internal structure. If you link all relevant phrases to your cornerstone key pieces of content, you’ll notice over time your rankings go up. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #105 Eric and Neil reveal how you can use mobile based pop-ups without getting Google angry. They’ll show you the technicalities to avoid and alternative ways you can make your site impervious to Google’s harsh penalties. Time Stamped Show Notes: 00:28 – Today’s topic: How to Use Mobile-Based Pop-Ups without Getting Penalized in Google 00:40 – In 2017, Google will start looking at mobile pop ups 01:02 – Neil’s animated interstitial on his site 02:53 – You can do a model that doesn’t own the whole page 03:19 – Google doesn’t want pop ups consuming the whole screen 04:01 – Use sticky bars instead of pop-ups 04:22 – Google “interstitial penalty, 2017” to read more 04:43 – Integrate quizzes on mobile devices 05:10 – Google is adding a news carousel for amp pages 05:28 – That’s it for today’s episode! 3 Key Points: Pop-ups occupying the whole screen are a bad user-experience, which is why Google wants them GONE. Make use of the other techniques and tools other than pop-ups. Read more about the changes coming in 2017 to stay ahead of the curve. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #104 Eric and Neil list the 7 creative hacks you can use to help you generate more sales. Listen as they drop serious knowledge bombs about the tools and hacks you can employ in a business of any size.  Time Stamped Show Notes: 00:28 – Today’s topic: 7 Creative Email Hacks That Will Help You Generate More Sales 00:39 – #1 Use countdown timers like PlusThis 01:15 – #2 Run a reverse discount 01:43 – #3 Send customize emails with images with PicSnippet 02:15 – #4 Sign filled emails 03:39 – #5 When you should send out emails 04:23 – #6 Urgency and reminders 05:07 – #7 Scrub your list and use a service like MailGun 05:51 – That’s it for today’s episode! 3 Key Points: Create a sense of urgency and offer discounts that go with it. Customize emails for your audience. Remove all the names from your list that don’t engage so your deliverability doesn’t suffer. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #103 Eric and Neil talks about how many links your website really needs. Listen to learn whether links need quantity or quality, and to know how you can outsmart your competitor with authority links. Time Stamped Show Notes: 00:28 – Today’s topic: How Many Links Does Your Website Need? 00:38 – Look at your big competitors 00:50 – Use Ahrefs to see how much traffic or how many links they have 01:16 – Look at the quality of links 01:40 – Outperform your competitors by having authority links 01:49 – Get high authority links by producing awesome content emailing journalists, editors, and writers 02:27 – Use Brian Dean’s Skyscraper Technique 02:38 – Use Buzzsumo and find people who link similar articles 02:59 – Use Ahrefs for breakdown of domain authority 03:08 – Moz’s study on links 04:20 – Eric Enge’s post that links don’t matter in 2016 05:09 – Don’t focus on competitive key terms 05:25 – Go to Quora and use questions to get idea for content 05:48 – That’s it for today’s episode! 3 Key Points: Quantity of links is most important but don’t lose sight of quality. Produce high “authority links” to outsmart your competitors. Links can be helpful to your site’s traffic, but great content is always going to be more valuable. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #101 Eric and Neil talk about what components make a quality infographic. Listen to learn about how you can make your own infographic and how you can ensure that it delivers your post’s message. Time Stamped Show Notes: 00:28 – Today’s topic: What makes a quality infographic 00:36 – Kissmetrics’ portfolio of infographics 00:50 – It’s not just the imagery 01:14 – Number 1: Have the right statistics 01:18 – Number 2: Make sure your topic is really good 02:02 – If you can show complex data sets, you’ll do well 02:10 – Number 3: Keep the infographic concise 02:22 – Number 4: Make sure it story flows well 03:08 – Number 5: Have a great design 03:18 – Dribbble and Visual.ly have great infographic designers 03:42 – Number 6: Make sure your colors are NOT crazy 04:17 – Put an embed code generator at the bottom 04:22 – For WordPress, it’s Embed Code Generator 04:28 – Number 7: Write the RIGHT headline 04:41 – Check CopyBlogger for creating headlines 04:48 – Number 7: Add text to the page where the infographic is 05:30 – Make sure the image is in full size and it works on mobile 05:48 – Be creative! 06:07 – GIFographics 06:08 – KlientBoost has a good example of PPC 06:18 – That’s it for today’s episode! 3 Key Points: Having infographics is not just about the imagery, it’s also about statistics and your message. Visual content doesn’t guarantee success. Don’t forget to add text on the page where your infographic is – Google can’t read images. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #99 Eric and Neil share how you can design lead nurturing and lead scoring campaigns for your business. Listen to know whether you’re on the right track in nurturing and scoring your leads, when you need to set up a reengagement process, and when it’s just time to let go of a lead. Time Stamped Show Notes: 00:28 – Today’s topic: How to design lead nurturing and lead scoring campaigns 00:42 – Google about Marketing Funnel – SingleGrain and Kissmetrics 01:01 – What SingleGrain does 01:48 – When people opt in, tag them in a certain way 02:00 – Don’t ask too many questions on a page 02:10 – Break down the process into 3 pages 02:45 – Take the best leads and cross reference with tools 03:30 – Lead scoring leads 04:02 – Drip and Infusionsoft 04:24 – When your threshold is reached, mark them as a qualified lead 05:07 – Nurture and have a good marketing funnel 05:47 – If the lead isn’t engaged, they aren’t likely going to close 07:04 – Make a reengagement campaign 07:36 – Frank Kern Setting Up Contingencies 08:04 – You have to plan first before diving in 08:31 – That’s it for today’s episode! 3 Key Points: It’s all about the messaging and who you’re taking to. The biggest mistake you can do is to put all your questions on one page. If there’s no engagement, the lead wouldn’t probably close. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #98 Eric and Neil discuss the 5 ways you can generate leads from Snapchat. Listen to pick up lead generation value from one of the markets most popular and most used social media tools. Time Stamped Show Notes: 00:28 – Today’s topic: 5 Ways to Generate Leads from Snapchat 00:39 – Tell people to go to a specific page on your website 01:24 – Keep the url under 15 characters and use words 02:22 – Show your product or service in action 03:22 – Time based offers 04:18 – Do gamified offers 04:56 – Do shout outs to shout outs to grow your audience 06:25 – Bonus: do a giveaway 07:22 – Make sure you give time to your Snapchat tests 07:39– That’s it for today’s episode! 3 Key Points: Build relationships first rather than selling to your audience immediately. Snaps are time based so make each offer a special one. Find someone who is relevant and tap into their network, have them do shout-outs using your offers. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #97 Neil and Eric highlight the 8 things you need to know about Facebook ads. Whether you’re using Facebook as your main advertorial platform, or just using it to occasionally boost revenue, this is the Marketing School episode for you. Enjoy! Time Stamped Show Notes: 00:28 – Today’s topic: 8 Things You Should Know About Facebook Ads 00:37 – Facebook ads are getting a lot more powerful 01:08 – Frequency 01:51 – Video Ads 02:11 – Screenflow or any screen casting tool 02:53 – “We have people watch our video and then we retarget those people” 03:28 – Don’t increase your ad spend too quickly 04:27 – Use variations and test…then test again. 04:37 – AdEspresso will allow you to make different permutations and headlines 04:53 – Qwaya 05:22 – Do campaigns with more ads 06:03 – When you make ads, drive all traffic to one post—make it singular, don’t have too many avenues for people to pursue 07:04 – Look at your settings and device types—how well do they intermingle? It’s important to know. 07:58 – Ezra Firestone drives mobile traffic then retargets that traffic 08:26 – That’s it for today’s episode! 3 Key Points: Always add new creatives, keep your message on Facebook FRESH. If you don’t have a blog—use video ads. Hook people with an initial, video-driven ad. Then, retarget, retarget, retarget! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #96 Neil and Eric list the tools you can use to build and sell your own online course! Listen to learn which tools you can employ for maximum efficiency, and why it’s perfectly OK if you don’t do well on your initial program launch. Time Stamped Show Notes: 00:28 – Today’s topic: Tools to help you build and sell your own online course 00:40 – Kajabi allows you to make a membership back-end 01:09 – WebinarJam where you can upload your videos and sell your products 01:22 – EverWebinar is under WebinarJam 02:00 – Use Drip or Infusionsoft to be able to tag people to move into a funnel 03:05 – Wistia where you can host videos 04:24 – Learndash is a WordPress plugin 04:42 – Build a membership site with OptimizePress and MemberMouse 05:12 – Twilio is an SMS tool to remind clients 06:14 – ClickFunnels allows to pitch a product and up sell 06:44 – Udemy is simply putting up a course and they’ll do the rest 07:43 – Check out Takedown Czar to help prevent piracy on your product 09:10 – That’s it for today’s episode! 3 Key Points: Tools are either free or premium; but you don’t really have to spend big when starting. Sometimes, all you need to do is make a little tweak. It’s normal if you don’t sell a ton of subscriptions on your first launch. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #94 Neil and Eric highlight the 7 things EVERY marketer should configure in Google Analytics. Listen to learn about the things you already configured, the things you need to work on, and the things that are actually applicable to your business. Time Stamped Show Notes: 00:28 – Today’s topic: 7 Things Every Marketer Should Configure in Google Analytics 00:40 – Make use of advanced segments 01:10 – Create a segment for each country you’re catering to 01:57 – Hook in AdWords with Google Analytics 02:19 – Hook in Google Search Console to Google Analytics 03:02 – Make sure you’re converting goals 03:25 - Callrail 03:46 – Scroll down to your segments and check the organic traffic 05:52 – Make sure you have the right Google Analytics reports 06:33 – That’s it for today’s episode! 3 Key Points: Google Analytics has a ton of features; make sure you’re making the most out of them. You can interlink Google applications to each other to help out in providing results. It’s important to get the right reports for your type of business. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #92 Neil and Eric list the 7 ways to nail the Skyscraper Technique. Listen to learn how these techniques can be utilized to help your website content rank on Google, and discover what kind of content gets the most readers. Time Stamped Show Notes: 00:26 – Today’s topic: How to Nail the Skyscraper Technique in 7 Ways 00:35 – Skyscraper Technique was coined by Backlinko 00:43 – Look to create content 10x better than the first result 01:08 – Number 1: Add content that is more advanced 02:38 – Number 2: Have unique data 03:12 – Number 3: Make your content really simple 05:01 – Number 4: Promotion 05:10 – BuzzSumo 05:32 – EmailHunter 06:23 – Number 5: Utilize your headline 06:38 – Google “Copy Blogger Headline Formula” 07:05 – Focus on crafting a good headline 07:41 – Number 6: Make use of content upgrades 08:30 – Number 7: Use analysis and testing for long form blog posts 08:35 – Use Crazy Egg for A/B testing 08:53 – What helped increase to increase readership Blog post that is conversational Blog post that asks questions throughout Small images that help bring about main points Paragraphs 3 to 6 lines tend to create more engagement 09:53 – That’s it for today’s episode! 3 Key Points: A better post doesn’t necessarily mean a longer one. Simplicity in content is extremely important. All SEO tools don’t work for all businesses.  Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #91, Neil and Eric enumerate the ways you can keep your digital marketing team motivated. Listen to understand how they cultivate motivation and use it to empower the members to keep a team intact. Time Stamped Show Notes: 00:26 – Today’s topic: How to Keep Your Digital Marketing Team Motivated 00:39 – Slack and GeekBot allow you to know what’s going on in your team 01:13 – Be communicative to your team 01:37 – Share knowledge 02:31 – Have certifications where people can learn more 03:07 – Do team activities 04:49 – Do profit sharing apart from base salary 05:21 – Give percentage of up-sell revenues 05:44 – Give each individual a budget 07:31 – Do recaps on where your team currently is 07:51 – Eric’s team member shared Adespresso 08:33 – Use 15Five for keeping polls on your people 09:14– That’s it for today’s episode!  3 Key Points: Communication is important in all teams. Build your team – do activities together. Empower your members individually so they can each contribute to the team. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #90 Neil and Eric list the 7 questions you need to ask potential marketing clients. Pay close attention as these are the exact questions Neil and Eric use to develop successful marketing relationships that always deliver on project goals. Time Stamped Show Notes: 00:28 – Today’s topic: 7 Questions to Ask Potential Marketing Clients 00:52 – #1 Ask if other people are involved in decision making 01:30 – #2 Ask what the overall goals and objectives are 02:36 – #3 Ask how good their marketing strategy is 03:43 – #4 Ask how much their budget is 05:47 – #5 Ask who their competitors are 06:00 – Use Moz to show clients how they are doing against their competitors 06:41 – #6 Ask what marketing tactics worked for them and which ones did not 06:59 – Tactics that work for your competition doesn’t mean they automatically applies to your business 07:49 – The key to a successful agency is happy clients 08:27 – #7 Continue the sales process – schedule the next meeting 09:03 – Use Mixmax to send you reminders 09:18 – That’s it for today’s episode! 3 Key Points: Make sure the ultimate decision maker knows your proposal for the project. Know where the company is in terms of marketing. Knowing who the competitors are will help in assessing where the business stands. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #89 Neil and Eric share how marketers can maximize their CRM. Listen as they list tools for your CRM processes, explain why communicating with your audience is important, and the why sending the right emails at the right time is better than any good sales copy. Time Stamped Show Notes: 00:28 – Today’s topic: How marketers can maximize their CRM 00:37 – HubSpot is one that most marketers know 00:42 – Tools like Infusionsoft are second 00:52 – Drip is a simplified version of Infusionsoft 01:33 – Eric uses a combination of Drip and Zapier 01:45 – Leadpages now owns Drip and they have a $1/month pricing model 02:04 – Two things you need to know about CRM 02:05 – It is great for dealing with people who aren’t your customer 02:10 – It’s really good at dealing with people who are already customer 02:45 – You should still communicate with people even after they buy 02:55 – You should always try to help your customers through education 03:14 – Use marketing automation for CRM 04:17 – Tailor your message to your audience 04:54 – Russell Brunson’s Dot Com Secrets 05:20 – Use CRM to maximize marketability to your audience 05:35 – Always put your customer first 05:49 – For small businesses Drip will be fine; For bigger businesses, HubSpot or Marketo 06:04 – Infusionsoft is a good fit for medium businesses 06:33 – The key is delayed gratification 07:10 – Gliffy can set up workflows 07:19 – Mind map using MindMeister 07:28 – Use UTM tracking parameters 08:10 – Sending the right emails at the right time 3 Key Points: There are a lot of tools for CRM readily available at your convenience. Continually give your customers more advice and feedback where they could use. Help your customers by educating them so that they can build more trust in your business. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #87 Neil and Eric highlight how you can deal with Google updates. Listen to learn why not all slide-down in traffic is because of algorithms, why you don’t have to worry when there’s an update, and the importance of having a checklist in case there is an update. Time Stamped Show Notes: 00:28 – Today’s topic: How to deal with Google updates 00:35 – Neil doesn’t deal with updates 01:01 – Stick to creating a website that’s best for the user 01:13 – Don’t worry about specific updates 01:17 – Dealing with the updates if you have a negative traffic 01:21 – MozCast talks about updates 01:45 – If you have a traffic drop, check where you need to fix 02:51 – Check Ahrefs if you have any bad links 02:56 – Moz and Majestic break down which links are spammy 03:04 – Read your content and analyze 03:26 – Make sure you have a holistic strategy 04:23 – Make sure you have other leverage points 04:34 – Drop from traffic doesn’t necessarily mean it’s an algorithm update 06:42 – Make sure your processes are documented 06:48 – Google traffic update checklist so you know what to do 07:18 – Search engines and social media platforms all have updates 07:31 – That’s it for today’s episode!  3 Key Points: You don’t have to worry about updates when you’re doing nothing wrong. A slide in traffic doesn’t mean it’s because of new algorithms. Get a checklist and have a back-up plan in place. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #86 Neil and Eric talk about how you can write a detailed blog post in less than 2 hours. Listen to learn the importance of leaving your mistakes for later and why you should start writing at the time when you’re most productive in a day. Time Stamped Show Notes: 00:28 – Today’s topic: How to write a detailed blog post in less than 2 hours 00:38 – Download Rev to transcribe your audio or video 01:01 – If you have a blog topic, record it 01:28 – Take the transcription and organize it 01:44 – If you don’t know what you’re writing on, it takes forever 01:56 – Make sure you know the topic you’re blogging about 02:04 – Check BuzzSumo and Quora for blog post ideas 02:18 – Craft your title with Copy Blogger Headline Formula 02:37 – Make the intro and put headings on the points you want to cover 02:58 – Write the conclusion before going to the body 03:50 – Eric’s blog process 03:53 – Open Evernote file and outline 04:09 – Start to write 04:21 – Come back to organize 04:37 – Come back the next day to review 05:11 – Figure out what time you’re productive 05:40 – Don’t fix errors at first – go back to them after 06:03 – Don’t break up the process – correct it later on 06:36 – Find a process that works for you 06:57 – That’s it for today’s episode! 3 Key Points: If you have a topic in mind, write it down as soon as you can before it gets lost. Don’t mind your mistakes at first, you can proofread later. Ultimately, as long as your process works for you, that’s all that matters. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #85 Neil and Eric ask whether or not you need to be able to code to be a successful marketer. Coding will help you in a lot of ways but it’s not the only thing you should know about! Listen as Eric and Neil share what you should consider. Time Stamped Show Notes: 00:28 – Today’s topic: Do you need to be able to code to be a successful online marketer? 00:37 – NO, You don’t need to do coding 00:42 – HTML skills are helpful but it’s not necessary 00:50 – Some tools to help you become successful are ClickFunnels, Lead Pages, Unbounce, and Wordpress 01:12 – In general, you don’t need to learn to code 01:31 – You can always hire a developer in Upwork 01:59 – Eric joined Treehouse to learn coding but ended up doing marketing more 03:03 – Stay in your lane, stay focused 03:13 – Be very creative and technical 03:44 – You also need to be able to understand math 05:17 – Use Zapier so you can hook different web applications together 06:17 – If you want to learn data science, check DataCamp 06:34 – If you want to learn coding, check Treehouse and Codecademy 06:44 – Check web analytics to learn more about analytics 07:10 – Read Kaushik’s blog 07:42 – That’s it for today’s episode! 3 Key Points: Coding is not a requirement but it’s helpful. You can always hire people to code for you. Remember to be creative, technical, and focused. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #84 Neil and Eric talk about why you should keep your old content updated and how you should do it. Listen to learn how deleting old pages can help you get more traffic, and the tools you can use to make sure your web content is up to date. Time Stamped Show Notes: 00:28 – Today’s topic: Why you should keep your old content updated 00:36 – Listen to SPI200 podcast episode and read Moz 01:02 – Make an audit of all the content you have 01:24 – Make sure you’re tracking closely 01:41 – Use the right keywords and build back links 02:01 – Use keywords that generate traffic – use Ahrefs or Google Keyword Planner 02:56 – Strategize by updating or deleting your content 03:42 – Link internally by using any Related Post Plugin in WordPress 04:18 – Check Yoast SEO Plugin for indexing 04:43 – Having more back links mean you can have more pages 05:19 – The key is not to lose links when you do pruning 05:41 – Don’t just remove pages! Redirect them 05:57 – Delete pages or consolidate your posts 06:43 – What Hub and Spoke content strategy is 07:42 – Don’t base pruning on just traffic! 08:52 – That’s it for today’s episode! 3 Key Points: Knowing the content you already have and what you want to add is the way to start. Keeping your content up to date means you need to monitor news and trends closely. Remember that you don’t want to lose links when deleting pages so redirect them instead! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #83 Neil and Eric discuss the 7 ways to improve user trust on your website. Listen as they drop which factors you can improve on, which ones you can add to your current website, and why being transparent still counts. Time Stamped Show Notes: 00:28 – Today’s topic: 7 ways to improve user trust on your website 00:34 – Add testimonials 01:08 – Add videos – because some testimonials are just made up! 01:50 – Add badges on your website like Google Partners and etc 02:26 – Add reviews 02:50 – Reach out to people to have your products honestly reviewed 03:34 – Have a great design on your website 04:04 – Go to land-book to check design ideas 04:24 – Check Dribbble for other people’s designs 04:48 – Transparency –people trust companies that are transparent! 05:08 – The more you can tell people help in transparency 05:57 – Buffer has good transparency 06:30 – Have badges from companies you’ve worked with 06:54 – That’s it for today’s episode! 3 Key Points: Reach out to people for their honest reviews. Client feedback is extremely important in every business. Be transparent! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #82, Neil and Eric highlight the tips, tools, and tactics to use when marketing your local businesses. Listen to learn why you’re not capturing your local market and what you can do about it. Time Stamped Show Notes: 00:28 – Today’s topic: How to market your local business 00:40 – Do local SEO 00:46 – Check out and read Moz and David Mihm 01:49 – Make sure you understand variables 02:06 – Use tools like Moz Local, Yelp, and City Search 02:22 – If you’re not in them, you’ll end up losing tons of revenue 02:45 – Make people happy to encourage them leave a review 03:16 – Use Facebook for geo targeting to market your local business 04:16 – Use Pretty Link in Wordpress to track local ads 04:41 – Use localized websites to network with 05:50 – Make sure you’re getting reviews 06:18 – Don’t forget Google Adwords for call tracking 06:34 – Another tool is Callrail 07:18 – Your website is important 07:41 – Make your phone numbers clickable 07:59 – Make your form fields simple 08:16 – Keep images and copy short and on point 08:28 – Make sure your server is close to that localized region 09:21 – Don’t forget about phone calls! 09:41 – Waze local is worth a try too 09:56 – Be aware on all the new stuff that’s going on 10:10 – That’s it for today’s episode! 3 Key Points: Make the most of your marketing efforts by trying all the tools applicable to your biz. Business owners often neglect local details that can cost them revenue. Large-scale growth starts locally and expands outward. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #81 Neil and Eric discuss how to stay up to date with latest marking news and trends—they’ll share their favorite blogs, websites, and tools you can use to make the most of your marketing journey. Time Stamped Show Notes: 00:28 – Today’s topic: How to stay up to date with the latest marketing trends & news 00:37 – Read blogs like: Moz Search Engine Land Search Engine Journal Marketing Land Backlinko ConversionXL Unbounce Quick Sprout Neil Patel’s blog 01:58 – Jon Loomer & Digital Marketer 02:20 – Add blogs and feeds through Unroll 02:42 – Don’t just look at blogs, look at developer company blogs 03:46 – Listen to marketing podcasts Unemployable Ask Gary Vee Content Marketing Quickie The Marketing School Smart Passive Income My Wife Quit Her Job 04:44 – Feedly 04:53 – Use Panda for Google Chrome 05:18 – Save stuff to Pocket 05:35 – Stay up with trends by DOING 05:52 – Have your own blog or website 06:15 – Partake in marketing yourself 06:27 – That’s it for today’s episode! 3 Key Points: Reading about trends can only help so much. Try doing it yourself to learn more. Having a website or blog will help you market yourself more than anything. Utilize the tools that are available to help you grow. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #79 Neil and Eric discuss why you shouldn’t be scared to spend money on marketing. Listen to discover why spending money on marketing doesn’t have to be BIG in order to be effective, and why going all-in on well-thought-out marketing plans and strategies pay off. Time Stamped Show Notes: 00:28 – Today’s topic: Why you shouldn’t be scared to spend money on marketing 00:54 – If something is working, go all in on it 01:07 – The big marketers spend a lot upfront 01:25 – it’s natural to be scared in spending 02:29 – Remember that marketing doesn’t work like magic 02:46 – It’s not like you spend money and automatically make more 03:29 – If you’re not willing to test the waters, you’re not willing to discover ROI 03:38 – Projection isn’t possible if you haven’t started anything yet 04:24 – You need to spend on advertising somehow 04:53 – You can’t just set an arbitrary budget 06:28 – Create a bigger brand 07:03 – That’s it for today’s episode! 3 Key Points: If you want your marketing campaign to pay off, you have to pay up front. Marketing isn’t magic. There’s pain before there’s gain. Test the water. Find something that works. Go all in. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #78 Neil and Eric talk about the 7 deadly sins of marketing. Listen to find out which of these sins you’re committing, and learn how to avoid making them in the future.  Time Stamped Show Notes: 00:28 – Today’s topic: 7 Deadly Marketing Sins 00:34 – Sin #1 – Buying paid links 01:19 – What happens when you get caught buying links 01:55 – Sin #2 – Not optimizing your ads 02:37 – Sin #3 – AB testing incorrectly 03:34 – Sin #4 – Not playing the long game on content 04:43 – Sin #5 – Basing decisions purely from AB tests 05:50 – You don’t want to have brand confusion 05:56 – Sin #6 – Being schizophrenic with your tests 06:20 – You have to be willing to stomach the pain 06:40 – SEO takes time! 06:55 – Sin #7 – Starting to do any type of marketing without proper tracking 07:20 – No tracking means wasted marketing dollars 07:27 – That’s it for today’s episode! 3 Key Points: There is no shortcut to marketing. Everything takes time! The longer the content, the better it ranks. Marketing costs are inevitable, you have to be willing to stomach the pain. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.