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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.
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7 Tools That Will Help Push Through Tough Times | Ep. #1370

7 Tools That Will Help Push Through Tough Times | Ep. #1370

In episode #1366, we give you seven tools that will help push you through the tough times! In the current global pandemic, we know that things in your business are probably taking a bit of strain so we decided to share this list of affordable tools that can make things that little bit easier. From email marketing to optimized routines, you are going to want to check these out! Tune into hear about how you can make it out the other end intact and thriving!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Tools that Will Help Push You Through the Tough Times. [00:41] Cutting costs on software through AppSumo! [01:03] ClickFlow's Content Decay feature for recovering traffic. [01:26] Free help from ProfitWell around your data and analytics. [01:41] Affordable email marketing with SendFox. [02:09] Neil's own Ubersuggest and the offer he has on it at the moment. [02:22] Optimizing your day and better time management with RescueTime. [02:51] Screen casts and simpler demonstrations using Loom!  [03:33] That’s it for today! [03:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: AppSumo Content Decay ClickFlow ProfitWell SendFox Ubersuggest RescueTime Zoom Loom Slack Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
04:5102/05/2020
How to Attract and Close Your First 6-Figure Consulting Deal | Ep. #1369

How to Attract and Close Your First 6-Figure Consulting Deal | Ep. #1369

In episode #1369, we talk about how to attract and close your first six-figure consulting deal! As we sit in the midst of the coronavirus pandemic, consulting and side-hustle work is more important than ever, so we thought we would give you a little help in finding that amazing deal you have always been hoping for. Tune in to hear about where to look, how to reach out and what to offer, in order to get it done! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Attract and Close Your First Six-Figure Consulting Deal. [00:39] The current job climate and why this topic is so relevant right now. [01:02] Eric's experience as a SEO strategist trying to add more value. [01:55] Reaching out through multiple means and finding clients. [02:51] Looking at recently funded companies and contacting them to help. [04:26] Getting into the psyche of CEOs and investors. [05:54] That’s it! [05:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Brick Media Data.com Salesforce Quora Upwork Crunchbase PitchBook TechCrunch Zynga Loom Mixmax Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
07:0101/05/2020
How to Skyrocket Your Search Traffic without Spending a Cent | Ep. #1368

How to Skyrocket Your Search Traffic without Spending a Cent | Ep. #1368

In episode #1374, we talk about how you can skyrocket your search traffic without spending a cent! With more and more people staying home and spending time online, it is up to you to make sure they visit your site, and in today's episode we show you how! Tune in to hear about refreshing content, news-jacking and power-pages! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Skyrocket Your Search Traffic Without Spending a Cent. [00:35] Increases in users spending time online at the moment. [00:54] Updating your pages that have been doing well recently. [01:20] How ClickFlow can help you improve your keywords and up your numbers. [01:39] The idea of news-jacking; creating a widget that services a need. [02:27] Finding trends and creating content on those subjects. [03:14] The usefulness of power-pages for consolidating your traffic to a single point. [04:21] The crazier the design, the harder it is to update! [04:37] That’s it! [04:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:   ClickFlow Google Trends BuzzSumo Brian Dean Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:4730/04/2020
How to Get a Job During Hard Times | Ep. #1377

How to Get a Job During Hard Times | Ep. #1377

In episode #1373, we talk about how you can find a job during tough times. As many people lose their jobs and unemployment rates skyrocket, there are still ways to find work. You may not find your dream job right now, but something is better than nothing! Tune in to hear about following the money, providing value and building relationships that can be capitalized on! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get a Job During Hard Times. [00:31] The current, unprecedented rates of unemployment in the US. [01:29] Companies that are currently hiring despite the crisis! [02:19] Reaching out, offering value and building rapport quickly. [02:44] Using your skillsets and applying them to a venture-funded company. [03:04] Ways to find companies that could use your help at this point in time. [04:09] That’s pretty much it for this episode! [04:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Goldman Sachs Amazon CBS Walgreens Instacart Walmart We Work Remotely Upwork Freelancer Crunchbase Candor Hiring Freezes Bird Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:2129/04/2020
The Best Type of Content to Create During Rocky Times | Ep. #1366

The Best Type of Content to Create During Rocky Times | Ep. #1366

In episode #1366, we talk about the best type of content to create during rocky times! As the landscape continues to shift and change with the uncertainty of the coronavirus pandemic, it is important for your business to stay agile and responsive. Tune in to hear how you can adapt your content to suit the current situation! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Best Type of Content to Create During Rocky Times. [00:35] Responding to the current climate and the difficult circumstances in which we find ourselves. [01:08] The helpful service of well-presented, useful data. [01:51] Looking at the last year of trends to point you in the right direction. [02:40] Using Twitter, Ahrefs and BuzzSumo to explore trends and content. [03:15] Neil's early coronavirus blogpost and its popularity. [04:01] Creating infographics and creating links to the original source. [04:20] The list of priorities at the moment and appealing to what people need now.  [05:02] Remaining flexible and responding to the specific day. [06:04] That’s it for today! [06:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:   ProfitWell Within Ahrefs BuzzSumo Infogram Canva Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
07:1428/04/2020
This is How Your Business Can Survive During the Coronavirus | Ep. #1365

This is How Your Business Can Survive During the Coronavirus | Ep. #1365

In episode #1365, we talk about how your business can survive during the coronavirus. As the global pandemic grows in scope and seriousness there is no longer any doubt that this will massively affect all businesses. Tune in to hear our suggestions of measures you can take today in order to stay afloat! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Your Business Can Survive During The Coronavirus. [00:37] Placing this conversation within the continuum of the virus and our episodes on the subject. [01:09] Applying for small business financial aid and disaster relief from the government. [01:51] Staying in the know and up to date on information and resources. [02:36] Cutting costs and renegotiating your contracts and wages. [03:27] The best ways to let people go from your company and lead well. [04:45] Checking your leading indicators; sales conversations and conversions. [05:29] Get flexible; now is the time to rethink your offers and opportunities for the short term.  [06:20] That’s it for today! [06:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
07:2427/04/2020
The 5 Social Media Strategies You Should STOP Doing in 2020 | Ep. #1364

The 5 Social Media Strategies You Should STOP Doing in 2020 | Ep. #1364

In episode #1364, we share the five social media strategies that you should stop doing in 2020! Social media platforms are constantly evolving and that means your strategies need to too. What worked last year or even last month might not be effective today. From posting to links to repurposing content across platforms, we give you the lowdown on what should be flushed from your practice! Tune in to hear about what really works, now! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The 5 Social Media Strategies That You Should Stop Doing in 2020. [00:32] Output for output's sake; you need an audience to have reach. [01:13] Links do not work as well as they used to! [01:48] Losing track of your numbers — you need to keep an eye on your analytics. [02:32] Reusing content from different platforms; post manually on each! [03:30] Lack of engagement and response breaks down the goal of community building. [04:12] That is it for today! [04:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Gary V Sprout Social Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:2526/04/2020
The 5 SEO Strategies You Should STOP Doing in 2020 | Ep. #1363

The 5 SEO Strategies You Should STOP Doing in 2020 | Ep. #1363

In episode #1363, we give you five SEO strategies you should stop using in 2020! From buying links and product pages to publishing content for the sake of it, these are no-nos in today's marketing world, so beware! Tune in to hear which strategies you should stop wasting your time on! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The 5 SEO Strategies You Should Stop Doing in 2020. [00:34] Why buying links is outdated and a waste of time. [01:20] Publishing content for the sake of it; you need to stand out. [02:17] It's not about word count, it's about quality! Stop counting words! [03:20] Don't disrupt the user experience, keep it smooth and user-friendly. [04:07] Staying away from product pages; those days are gone. [05:16] That is it for today! [05:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: OLAY Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
06:2825/04/2020
Neil’s Favorite New Growth Strategy of 2020 (So Far) | Ep. #1362

Neil’s Favorite New Growth Strategy of 2020 (So Far) | Ep. #1362

In episode #1362, we share Neil's favorite new growth strategy of 2020 so far! A recent experience filming a video on a boat with Rovert Herjavec showed Neil the power of the stars. If you can attach a big name to your product and marketing, conversion rates go through the roof. Neil has found that Cameo is a great way to easily access celebrities without much work or many middlemen, tune in to hear all about it!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Neil's Favorite New Growth Strategy of 2020 So Far. [00:32] The video that taught Neil a big lesson about conversion rates. [02:01] Using Cameo to get great celebrity affiliations! [02:35] Using this strategy on a smaller scale with your own staff and friends. [03:04] That’s it for today! [03:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Robert Herjavec Shark Tank Money Map Press Kylie Jenner Kylie Cosmetics Cameo   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
04:2024/04/2020
Eric’s Favorite New Growth Strategy of 2020 (So Far) | Ep. #1361

Eric’s Favorite New Growth Strategy of 2020 (So Far) | Ep. #1361

In episode #1361, we share Eric's favorite new growth strategy of 2020 so far! Eric has been testing the power of podcasting for a while now and is seeing just how far he can take this medium into monetization and beyond. With tools like Supercast, there are ways that you can turn loyal followers into paying subscribers and the results are almost in! Stay tuned to find out more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Eric's Favorite New Growth Strategy of 2020 So Far. [00:44] Continual testing with podcasts; subscription, advertising and events. [02:15] The macro strategy for getting paid subscriptions to a podcast. [03:07] What you can do to help Eric in his testing! [03:21] That is it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Leveling Up Supercast Kylie Jenner Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
04:4423/04/2020
7 Simple Tricks for Running More Profitable Ads | Ep. #1360

7 Simple Tricks for Running More Profitable Ads | Ep. #1360

In episode #1360, we share seven simple tricks for running more profitable ads. Wherever you are placing your ads, you are going to want to check out these easy strategies for improving your clickthroughs and conversions. Tune in to hear about social media stories, retargeting, educational content and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Simple Tricks for Running More Profitable Ads. [00:32] Running engagement ads first! Increased clickthrough rates are exponential! [01:16] Using landing page content on social media stories. [01:55] The importance of retargeting on different platforms and focussing on reach. [02:35] Using different pitches and pages when retargeting an audience. [03:30] Refreshing ads quickly and batch production of your content. [04:12] Using educational content and product pitches within this. [05:10] Finding inspiration for your advertising from the best out there! [06:04] That is it for today! [06:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: OLAY Facebook Ad Library Swiped Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
07:1822/04/2020
The 5 Tools You Need to Run a Remote Team | Ep. #1359

The 5 Tools You Need to Run a Remote Team | Ep. #1359

In episode #1359, we give you five tools to help you run a remote team. In the midst of the coronavirus pandemic, working remotely is a more important topic than ever before, so we wanted to give you these five things to boost your ability to excel! From communication tools and note-taking to project management and beyond, tune in to get it all!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The 5 Tools You Need to Run a Remote Team. [00:34] The current remote climate and what this means for businesses. [01:38] The great service provided by Zoom! [02:32] Downturns in the economy and why they are never what you expect. [03:10] Communication and connection on Slack and Microsoft Teams. [03:42] Flexible and improved note-taking on Notion. [04:12] Project management on platforms such as Asana. [04:56] Feedback and connection to the pulse of organization through 15Five.  [05:51] That’s it! [05:54] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Zoom Slack Microsoft Teams Skype Notion Evernote Asana 15Five   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
07:0221/04/2020
5 Unusual Hacks to Convert More Inbound Traffic into Customers | Ep. #1358

5 Unusual Hacks to Convert More Inbound Traffic into Customers | Ep. #1358

In episode #1358, we share five unusual hacks to convert more inbound traffic into customers for your business! From surveys and freemium experiences to retargeting and pic snippets, these are all worth you attention. Tune in to get these strategies that you may not have heard of yet. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Unusual Hacks to Convert More Inbound Traffic into Customers. [00:44] Using surveys to funnel traffic on your site to specific campaigns. [01:34] Creating a freemium experience with exciting elements and features. [02:35] Everywhere retargeting; higher conversion rates and lead generation. [03:40] Pic snippets for better email open rates. [04:15] Customer data platforms and weaponizing your collected data! [05:31] That’s it for today! [05:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: The Ask Method Ryan Levesque Bucket.io Hull Clearbit HubSpot Outreach Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
06:5020/04/2020
7 New and Emerging Growth Channels That Aren’t Saturated Yet | Ep. #1357

7 New and Emerging Growth Channels That Aren’t Saturated Yet | Ep. #1357

In episode #1357, we give you seven new and emerging growth channels that aren't saturated yet! We talk about tools, social platforms, podcasting and more. There is so much out there that you can utilize for your company's growth, so listen in to hear how you can get your numbers way up! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 New and Emerging Growth Channels That Aren't Saturated Yet. [00:36] Leveraging the power of tools; acquiring new customers affordably. [01:05] The power of LinkedIn and its organic reach! [01:47] Using landing page content for stories on social media platforms. [02:34] Podcasting versus blogging; it is still a great time to start. [03:44] Expanding your geographic reach; new regions means more money. [04:18] Customer data platforms and creating a marketing machine from what you have. [05:06] Using live platforms for selling as well as education.  [05:54] That’s it for today! [05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode: HubSpot Grader Ubersuggest John Lee Dumas Pat Flynn Ahrefs Upwork Hull Lytics Tai Lopez Grant Cardone   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
07:0719/04/2020
5 Ways to Stand Out and Get Noticed as a Marketing Employee | Ep. #1356

5 Ways to Stand Out and Get Noticed as a Marketing Employee | Ep. #1356

In episode #1356, we share five ways to stand out and get noticed as a marketing employee! From writing out great content to fearlessness and work on the side, these are the five things to get you a raise and a promotion. Tune in to hear how you can get ahead of your peers and up your game! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Ways to Stand Out and Get Noticed as a Marketing Employee. [00:36] The interest in boosting your career; the reason for today’s topic! [01:04] The power of writing in sharing your particular type of thinking. [02:00] Coming up with new and fresh marketing strategies to use at your company. [02:53] Fearlessness in the face of a challenge; speaking out and using research. [03:51] Finding ways to cut costs and save money. [04:35] Bringing in learnings from a side-hustle to your main employer! [05:24] That is it for today! [05:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Gary V Andrew Chen Law of Shitty Clickthroughs   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
06:3718/04/2020
How to Rank Your Content on a New Website for Less Than $1,000 | Ep. #1355

How to Rank Your Content on a New Website for Less Than $1,000 | Ep. #1355

In episode #1355, we talk about how to rank your content on a new website for less than one thousand dollars! When starting out with a new site, it can be tricky to get higher up in search engine rankings at first, but with these few strategies and simple tools, you can get there in no time. Tune in to hear about renewing old content, converting existing content and using ego bait! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Rank Your Content on A New Website for Less than $1K. [00:41] Google's ranking system and which signals to boost for them. [01:17] Utilizing Google Search Console and making it easier for search engines. [02:07] Finding articles to convert into infographics for more links. [02:48] Content Explorer on Ahrefs; searches for traffic-heavy keywords. [04:04] Renewing decayed content and boosting dropping traffic. [04:41] Using ego bait to reach out to powerful people in a particular space. [05:29] That’s it! [05:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Yoast SEO All in One SEO Rank Math WordPress Google Search Console BuzzSumo Ubersuggest Dribbble Ahrefs Backlinko Exploding Topics Content Decay ClickFlow Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
06:4117/04/2020
When to Go Beyond Basic SEO Tactics | Ep. #1354

When to Go Beyond Basic SEO Tactics | Ep. #1354

In episode #1354, we talk about when you should go beyond basic SEO tactics. This means creating things like tools and widgets, using some helpful plugins, posting linkable content and more! Tune in as we unpack the ways that you can take your traffic and reach that much further with these advanced strategies! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When to Go Beyond Basic SEO Tactics. [00:35] What do we mean by the term 'basic SEO tactics? [01:01] A great SEO plugin for WordPress that you should be using! [01:20] Going above and beyond what everyone else is doing. [01:55] The power of building a tool or a widget; finding something that you can provide. [02:55] Linkable content; the work that goes into infographics. [03:29] Using a 'power page' to up your ranking in many different areas. [04:10] Transcribing and translating content to reach different markets.  [04:36] Updating old content to keep it alive and ranked. [05:08] A-B testing your title tags for increased traffic and more persuasion. [05:29] Using FAQ Schema and covering all your bases on Google. [06:14] That is it for today! [06:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: WordPress All in One SEO Omni Calculator HubSpot Ubersuggest Backlinko Ahrefs Content Decay FAQ Schema Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
07:2516/04/2020
Should You Start a Side Project to Level Up Your Marketing Skills? | Ep. #1353

Should You Start a Side Project to Level Up Your Marketing Skills? | Ep. #1353

In episode #1353, we discuss all the reasons why you should start a side hustle to level up your marketing skills. While some employers prohibit employees from doing work on the side, it can be a significant advantage to any company. Tune in to hear why employers should grab the opportunity to invest in upcoming entrepreneurs!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Start A Side Project to Level Up Your Marketing Skills? [00:36] Thoughts on allowing employees to have side hustles.[00:52] Why we encourage side hustles at Single Grain.[01:09] Feel good if your employee ends up leaving you to pursue their side hustle full-time. [01:34] Wanting the best for people even if it doesn’t produce the best outcome for you.[01:44] A side hustle is the best way to learn marketing because you are keen to experiment. [02:02] Find a job that gives you the autonomy to experiment and allows you to fail. [02:59] Keep in mind that people will make more effort to learn things they care about.  [03:35] People will apply what they learn to your business, and thus you benefit indirectly. [04:25] Employers should see potential entrepreneurs as people worth investing in. [04:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Marketing School Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:5815/04/2020
This is The #1 Reason Your Traffic is Not Growing | Ep. #1352

This is The #1 Reason Your Traffic is Not Growing | Ep. #1352

In episode #1352, why this is the number one reason why your traffic is not growing! Our biggest message is that marketing channels become crowded so to keep being different you need to use an experimentation/innovation model. By applying this strategy you can test the waters before taking big shots at differentiating yourself. Hear more by tuning in today. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why This is the Number One Reason Why Your Traffic is Not Growing.[00:33] The idea that all good marketing channels eventually become less effective.[01:15] Rejuvenating a marketing channel by conducting mostly failed experiments.[02:51] Conducting small experiments that lead to large innovations.[03:47] Why people don’t grow: they aren’t taking big enough shots.[04:06] Getting into the mindset of experimentation, or else.[04:22] That’s it for today![04:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Andrew Chen TikTok Instagram ‘The Law of Shitty Clickthroughs’ Andy Johns Ubersuggest Clickflow Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:3814/04/2020
The Top 7 Marketing Tools You Should Pay For | Ep. #1351

The Top 7 Marketing Tools You Should Pay For | Ep. #1351

In episode #1351, we talk about the top seven marketing tools that you should pay for! We cover everything from back end analytics and CDP software to the best platforms for editing videos and finding templates on the cheap. Tune in to hear how you can make attractive campaigns and know exactly how they are doing! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Top Seven Marketing Tools that You Should Pay for.[00:35] Paying the price for the use of Sprout’s great reporting to plan based on its data.[01:03] Skipping expensive designer hires by using Canva templates.[01:37] Using Slack’s integration capabilities to shares insights with your team.[02:24] The effectiveness of videos; using frame.io for editing.[03:05] Webinar software capabilities enabled by Livestorm.[03:31] How Supermetrics acts as an API between ad platforms and Google Data Studio.[04:02] The automated CDP that Hull enables.[05:00] That’s it for today![05:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Sprout Social Canva Slack GA Insights Asana Frame Livestorm Supermetrics Google Analytics Google Data Studio Hull Clearbit Outreach Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
06:1913/04/2020
How to Hire Incredible Designers for Cheap | Ep. #1350

How to Hire Incredible Designers for Cheap | Ep. #1350

In episode #1350, we talk about how you can hire incredible designers for cheap! We touch on pointers like reaching out to designers in countries with a lower cost of living, what platforms to use, and all the different ways you can vet one to see if they are a good match! Get it all right here! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How You Can Hire Incredible Designers for Cheap.[00:33] How to reach out and confirm designers on Dribble or Behance.[01:08] Finding permanent designers in areas where the currency is weaker than the US.[01:49] Using filters to vet designers on Upwork.[02:40] The value of paying your regular designer per project vs per hour for quality control.[03:49] A pro tip: use Dribbble’s talent program to find new designers you didn’t know before.[03:58] Testing designers with small initial projects using clear descriptions.[04:39] The more similar a designer’s past work to your brief, the better they will do.[04:55] That’s it for today![04:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Dribbble Behance Instagram 99designs Upwork Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
06:1212/04/2020
Where Social Media Marketing is Headed in 2020 and Beyond | Ep. #1349

Where Social Media Marketing is Headed in 2020 and Beyond | Ep. #1349

In episode #1349, we talk about where social media marketing is headed in 2020 and beyond! We look at the rise of stories, moving away from landing page conversion and why you should be pumping all your money into video! Tune in to get the latest for your social media strategy! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Where Social Media Marketing is Headed in 2020 and Beyond.[00:36] The increase of the concept of stories across the different platforms.[00:55] Monetization will move from landing pages to native social media pages.[01:50] The gift of working your sales pitch into normal copy and conversation.[02:57] Increases in conversion numbers when utilizing cheap influencers.[05:02] The importance of video; better relatability, conversion and engagement.[05:29] Spending a small amount of money every day to boost your reach.[06:02] That’s it for today![06:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Traffic and Funnels Seinfeld Cameo Kim Kardashian FameBit Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
07:1711/04/2020
7 Crazy Sales Tactics That Work Surprisingly Well | Ep. #1348

7 Crazy Sales Tactics That Work Surprisingly Well | Ep. #1348

In episode #1348, we share seven crazy sales tactics that work surprisingly well! From personalized webinars and cold texting people using their first names to the idea of the 'dream 100', we cover some great ways to boost your sales. Tune in to hear how these can help your business and get you ahead. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Crazy Sales Tactics that Work Surprisingly Well.[00:34] Personalized webinars and reaching out to specific companies with solutions.[01:31] Using PicSnippets to trick people into opening a link you want them to access.[02:19] Retargeting based on reach and boosting traffic and action.[03:24] Cold texting with someone’s name to improved response rates.[04:53] Laying out your dream people to work with and giving direction to your work.[05:25] Calendarising calls and appointments to increase show-up rates.[06:10] Dinners and events to make connections (after coronavirus!). [07:13] That’s it for today![07:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Ubersuggest PicSnippets Twilio Dream 100 Calendly  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
08:2710/04/2020
How to Write a Chat Marketing Sequence That Converts! | Ep. #1347

How to Write a Chat Marketing Sequence That Converts! | Ep. #1347

In episode #1347, we talk about how you can write a very effective chat marketing sequence! Chat is proven to do well with converting people, especially when it comes to a product, so we are going to talk about how to structure it to get the conversion results you’ve been looking for. We cover how to funnel a customer down on web-based chat experiences and the value of educational pitches when it comes to text-based ones. Enjoy! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How You Can Write a Chat Marketing Sequence that Works.[00:33] What is chat marketing? Chat-based platforms that convert![01:44] Web-based chat tactics: firstly find out the reason a customer has visited your website.[02:39] Mapping which of three main activities a visitor can be funneled down into.[03:11] Making the transition from bots to human-assisted smooth by using LTVplus.[03:48] Text-based strategies: the first message should be the ‘first name question mark’.[04:27] Make the chat educational: customers want a problem solved.[04:51] Increases in Ole’s ROI and conversions after releasing an educational article.[07:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: ManyChat MobileMonkey Twilio Intercom Drift LTVplus Ole Henriksen Google Ads Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
08:3309/04/2020
Neil’s Crazy Instagram Strategy for 2020 | Ep. #1346

Neil’s Crazy Instagram Strategy for 2020 | Ep. #1346

In episode #1346, we talk about Neil’s crazy Instagram strategy for 2020! Eric had his turn on the last one and now it’s time to hear from Neil! This great tip session includes the results of a testing process Neil has been conducting to find out which content types get the best responses. The main takeaway from today is using Instagram’s Live format to drive web traffic and how to optimize that process. Don’t miss today’s tips to get your Instagram popping in 2020! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Neil’s Crazy Instagram Strategy for 2020.[00:53] One step further than the Instagram carousel: the LinkedIn carousel![01:00] The result of Neil’s content testing: people respond to family-related content.[01:32] Driving leads to your website using Live rather than Instagram posts.[02:50] Using the Q&A format rather than spitballing in Live sessions.[03:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Neil Patel on Instagram Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
04:2308/04/2020
Eric’s Crazy Instagram Strategy for 2020 | Ep #1345

Eric’s Crazy Instagram Strategy for 2020 | Ep #1345

In episode #1345, we talk about Eric’s crazy Instagram strategy for 2020! By crazy we don’t mean going out there and doing anything that outlandish, but simply that these tips will have crazy good outcomes if implemented! We highlight things like using peer carousels, how to accurately run contests to reach the right audiences, and ways to repurpose content to put it to maximum use. Tune in for all the best Instagram strategies for 2020! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Eric’s Crazy Instagram Strategy for 2020.[01:06] The use of carousels which have proven to up engagement with posts.[01:34] Using guest carousels in which a friend posts your carousel their account.[02:25] When running contests, make the prize geared towards those you intend to reach.[03:30] Better CPA which can be gained through Instagram story ads.[04:09] Repurposing YouTube content to share to other platforms.[04:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Eric Siu on Instagram Chris Do on Instagram RafflePress KingSumo Giveaways Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
06:0407/04/2020
What You Should Do With Your Marketing During Times of Uncertainty | Ep. #1344

What You Should Do With Your Marketing During Times of Uncertainty | Ep. #1344

In episode #1344, we advise you on approaching your marketing in times of uncertainty. Rather than making irrational decisions based on fear, keep doing the things that have already proven to work and keep going it as long as you are making a profit. Tune in to hear why it’s wiser to keep investing in your business than turning to the stock market in times of crisis.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What To Do with Your Marketing In Times of Uncertainty. [00:39] Marketing is ROI-centric so do not let the economy throw you off. [01:16] If you spend $1 and make $2 – it’s still worth your while! [01:36] Look at the data instead of responding irrationally to fears.[01:45] Make sure Google Analytics or Google Data Studio is set up correctly.[01:57] VCs look for a formula when deciding whether they want to invest. [02:21] Why you should rather invest in your business than the stock market. [03:06] Go back to the basics and double down on what works. [03:29] As long as you continue to see a profit, the economy should not worry you. [03:50] Dial down the experiments and pull in the guaranteed profits. [04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Google Analytics  Google Data Studio  Tesla Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:2906/04/2020
Generalist vs Specialist - Who Should You Make Content For, and Why? | Ep. #1343

Generalist vs Specialist - Who Should You Make Content For, and Why? | Ep. #1343

In episode #1343, we compare making content for specialist versus generalist audiences. Big brands have the budgets and other resources to do well with generalist content, but for smaller companies, it is best to specialize and focus on a very specific market. Tune in to hear how you can also increase your revenue through subscriptions by opting for content that speaks to a niche audience.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Generalist vs. Specialist: Who You Should Make Content For and Why. [00:39] What we mean by “generalist” and “specialist” and examples of each. [01:32] Why the majority of those listening should specialize as much as possible. [02:26] Specific content that targets specific problems will end up performing better.[03:00] The traffic to specialized blogs and podcasts seems to be increasing too. [04:05] The more you specialize, the more you can ask for subscriptions. [04:39] The many benefits of focusing on a specialist audience rather than a generalist one. [05:05] That’s it for today![05:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: The New York Times The Atlantic The Information Hot Pod News Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
06:2105/04/2020
Is Google Stealing Half of Your Potential Traffic? Here’s How to Get it Back | Ep. #1342

Is Google Stealing Half of Your Potential Traffic? Here’s How to Get it Back | Ep. #1342

In episode #1342, we share how Google might be stealing half of your potential traffic and how to get it back. The key is to diversify by having several different channels through which traffic can flow and thus not relying solely on SEO. Tune in to hear how you can keep gaining traffic despite Google’s competing efforts!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Google Might Be Stealing Half Your Traffic and How To Get It Back. [00:53] A recap of Jumpshot’s study about SERPs and Google redirecting traffic.  [01:45] Keep in mind that Google will continue to direct traffic for their benefit. [02:11] Stick to the fundamentals and best practices like driving traffic through SEO. [02:21] Focus on your own destiny by creating something independent of other channels. [03:02] Diversify and go omnichannel so that you have several streams of traffic. [03:41] Optimize what you are ranking for or the text in your featured snippet.[03:45] Consider optimizing your title and meta description by using Clickflow.[04:06] Test out your copy and make it as persuasive as possible using Twitter. [05:12] How the FAQ page schema can improve your ranking and increase traffic. [06:30] That’s it for today![06:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: SparkToro Rand Fishkin Moz Ubersuggest Clickflow Google Search Console Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
07:4504/04/2020
4 Secrets to Skyrocket Your Traffic with Long-Tail SEO | Ep. #1341

4 Secrets to Skyrocket Your Traffic with Long-Tail SEO | Ep. #1341

In episode #1341, we share four secrets to rapidly increase your traffic with long-tail SEO. There are several resources and tools that can help you find relevant keywords and thereby improve your SEO. Tune in to hear how monitoring the performance of your posts can help you to remain proactive!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Four Secrets to Skyrocket Your Traffic With Long-Tail SEO. [00:33] Look for all the related keywords that people are searching for. [01:13] Blend the keywords in with the rest of your text so that it flows well. [01:26] Monitor the traffic from your high and low performing posts.  [02:00] Check out The Beginner’s Guide to SEO by Moz and structure your content this way. [02:50] Use power pages and pillar pieces and how they differ. [03:31] The tools you can use to find keywords and add them to your content. [03:55] That’s it for today! [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Content Decay Clickflow  The Beginner’s Guide to SEO by Moz  Backlinko Ubersuggest    Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:1303/04/2020
How to Safeguard Your Marketing During an Economic Downturn | Ep. #1340

How to Safeguard Your Marketing During an Economic Downturn | Ep. #1340

In episode #1340, we share how you can safeguard your marketing during an economic downturn. A crisis like the COVID-19 can have an astronomical impact on the economy, but if you make smart decisions now, you can thrive in a recession while everyone else is having a hard time. Tune in to hear why this is not a time to invest in long-term strategies and why you should stockpile as much cash as possible.    TIME-STAMPED SHOW NOTES:   [00:25] Today’s topic: How to Safeguard Your Marketing During An Economic Downturn. [00:31] The impact that COVID-19 is having on the global economy.[01:01] Even if your company is not being affected, the stock market is. [01:11] Avoid investing in long-term strategies and focus on anything related to performance.[01:48] During the previous recession, budgets shifted from TV ads to pay-per-click. [02:12] Be sure to diversify and go omnichannel and keep doing SEO and content marketing. [02:33] A downturn is no time to test out new unproven channels.[02:50] You might have a bigger pool of talented employees and get them at lower costs. [03:05] Mergers and acquisitions will go for better deals. [03:39] Stockpile cash so that you can act quickly when the recession is over. [04:28] Have contingency plans in place and cut on nonessential expenses. [05:27] When things are uncertain, there are opportunities for you to thrive. [05:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Warren Buffet  Antifragile  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
07:0902/04/2020
How to Maximize Revenues From Podcasting | Ep. #1339

How to Maximize Revenues From Podcasting | Ep. #1339

In episode #1339, we discuss how you can maximize the revenue you make from podcasting. Rather than simply focusing on all the direct ways you can monetize your podcast, think about the various indirect ways that your podcast can increase your revenue. Tune in to hear how doing affiliate marketing for other companies can be an easy way to make your show more profitable!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Maximize Your Revenue From Podcasting. [00:43] When you should start thinking about making revenue from your podcast. [00:59] How you can make money by running ads on your show.[01:25] Think about linking a high-ticket event to your podcast. [01:45] Use the opportunity to pitch any product or service your sell in your company.[02:35] Consider all the indirect ways your podcast can make you money. [02:53] How Supercast can help you create subscriptions for your podcast. [03:38] Do affiliate marketing for other products and services to get a cut of their sales.  [04:04] Test out all the strategies but avoid spending too much on any one of them. [04:24] That’s it for today![04:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Leveling Up Podcast  Supercast Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:4401/04/2020
How to (Really) Get Your Site Ready for Voice Search | Ep. #1338

How to (Really) Get Your Site Ready for Voice Search | Ep. #1338

In episode #1338, we talk about how to really get your site ready for voice search! We have already covered just what a big deal voice search is and will be in the near future. It is already making up a large portion of the way that users are interacting with search engines. Tune in today to hear about how you can make the most of these developments in order to increase your ranking and traffic. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Really Get Your Site Ready for Voice Search.[00:35] We know voice search is a big thing, how can it work for you?[00:53] Getting a featured snippet; aiming for rank zero![01:41] Keeping your answers short and to the point for increased ranking.[02:05] Domain authority and starting with the basics of SEO.[02:44] Monetizing your voice search traffic using tools like Jetson.[03:04] Using your ranking to creatively include your brand in results.[03:45] That’s pretty much it for today![03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Jetson Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:0531/03/2020
How Original Research Will Supercharge Your Content Marketing | Ep. #1337

How Original Research Will Supercharge Your Content Marketing | Ep. #1337

In episode #1337, we talk about how original research can supercharge your content marketing! Creating content based on your own findings and research has proven to increase traffic and backlinks over recycled and old data available elsewhere. Tune in to hear how conducting these studies and posting them in the right way can boost your business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Original Research Will Supercharge Your Content Marketing.[00:35] What do we mean by original research in this context?[01:19] Once the data has been collected and compiled, post something accessible.[01:41] The increase in backlinks when using original data over someone else's.[03:33] Look for hot topics; you want to write about things that people want to read![04:01] Data points often signal utility to readers and will get more clicks and traffic.[04:37] Well-presented data; graphs and graphics with tools like Canva.[04:52] Outsourcing this job to others if you do not have time to do it yourself! [05:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: ClickFlow Backlinko Ubersuggest Ahrefs Canva Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
06:2130/03/2020
How AI Will Impact the Future of Digital Marketing | Ep. #1336

How AI Will Impact the Future of Digital Marketing | Ep. #1336

In episode #1336, we chat about how AI will impact the future of digital marketing. Artificial intelligence is arguably the biggest looming area of modern technology and the future of this field of development will undoubtedly have a huge impact on the course of human history. This will translate into the marketing field as well, with companies being about to offer increasingly impressive services thanks to the data-ingesting abilities of AI systems. Tune in to hear all about it! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How AI Will Impact the Future of Digital Marketing.[00:35] The current AI climate and big players in the game right now.[01:26] Smart devices, IOT and increasingly integrated systems.[03:01] The abilities of machines to sift through massive amounts of data.[04:23] Suggested products and service; leveraging your tastes and those around you.[04:52] How this translates into the marketing game right now.[05:38] That’s pretty much it![05:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: SoftBank Masayoshi Son ClickFlow TensorFlow Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
06:5029/03/2020
7 Places to Invest as a Digital Marketer | Ep. #1335

7 Places to Invest as a Digital Marketer | Ep. #1335

In episode #1335, we share seven places that you should invest in as a digital marketer. Investing in people, branding, and education is almost always guaranteed to deliver an ROI. Tune in to hear why email and webinars are not dead but still worth the investment! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Places to Invest As a Digital Marketer. [01:07] Invest in people and consider how you can delegate tasks to scale your business. [01:55] Prioritize branding, whether a personal or corporate brand. [02:35] Go omnichannel so that all your eggs are not in one basket. [03:19] Start investing in education through conferences and meetings with likeminded people. [03:55] Don’t be afraid of putting money towards ads if you have a working funnel. [04:18] Choose a reputable email provider that allows you to regularly scrub your list. [05:09] Why it is still worth doing webinars and teaching people. [06:13] That’s it for today![06:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Kylie Jenner Kylie Cosmetics ConvertKit SparkPost Mailchimp Livestorm EverWebinar Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
07:2728/03/2020
7 Deadly Facebook Ads Mistakes You Must Avoid in 2020 | Ep. #1334

7 Deadly Facebook Ads Mistakes You Must Avoid in 2020 | Ep. #1334

In episode #1334, we discuss seven common mistakes people tend to make when it comes to Facebook ads. Selling through your educational content is a better strategy than simply directing prospects to your product page, and keeping your ads fresh and alternating them is sure to capture the attention of your target audience. Tune in to hear how video can help you achieve your Facebook marketing goals!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Deadly Facebook Ads Mistakes to Avoid in 2020. [00:36] Take advantage of lookalike audiences on Facebook.   [01:29] Do not send customers back to the same landing page that they did not convert from. [02:18] Be sure to think through your funnel carefully. [03:23] Sell through your educational content rather than take people directly to a product page.[04:24] Keep your ads fresh by putting out new ones frequently and alternating them. [05:30] Don’t be afraid of using video ads – it outperforms image and text-based ones.[06:10] Ensure that you target broadly enough.  [06:53] That’s it for today![06:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Olay Traffic and Funnels Sam Ovens Marie Forleo Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
07:3827/03/2020
5 Proven Marketing Emails You Need to Be Sending Your List | Ep. #1333

5 Proven Marketing Emails You Need to Be Sending Your List | Ep. #1333

In episode #1333, we talk about five proven marketing emails you need to be sending your list today! From resending unopened emails to annual surveys and holiday offers, we give you five essential things that you can do today to boost traffic and revenue. Tune in to hear what they are and get things moving! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Proven Marketing Emails Your Need to Be Sending Your List.[00:34] Asking your list questions, preferably with a yes or no answer.[01:17] Scrub your list about once a quarter; find who is active and who is not.[02:00] Sending out offers and linking these to special occasions and holidays.[02:23] Annual surveys and getting feedback from your audience.[03:08] Resend emails to recipients who have not opened the first one![04:02] That’s it for today![04:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode: ConvertKit Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:2226/03/2020
Weird Growth Experiment: What Neil Learned Spending $162,301 on Clothes | Ep. #1332

Weird Growth Experiment: What Neil Learned Spending $162,301 on Clothes | Ep. #1332

A Weird Growth Experiment! In episode #1332, we talk about a weird growth experiment that Neil carried out in which he vastly improved his wardrobe and started dressing really smartly. Neil wanted to see if he could up his conversion rates by spending a lot more money on high-end clothing. Tune in to hear about the lessons he learned and the influence that they way you dress can have on your business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: A Weird Growth Experiment.[00:38] Neil's experiment with dressing more nicely and charging higher prices.[01:23] The types of clothes that Neil wore and how he picked them out.[02:20] How Neil dresses now and the importance of showing up nicely.[03:00] Neil's experiences before and after purchasing expensive clothes.[03:55] Location-specific expectations around clothing and the role of age.[04:23] Eric's own experiences in the realm of attire and his thoughts on backpacks.[05:21] The lesson from today's episode, dressing well in your range! [05:52] That’s it for today![05:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Dolce & Gabbana Tom Ford Burberry Reid Hoffman Mark Zuckerberg TUMI Zara Uniqlo Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
07:0725/03/2020
What Happens When You Spend Over $100 Million a Month on TV Ads | Ep. #1331

What Happens When You Spend Over $100 Million a Month on TV Ads | Ep. #1331

In episode #1331, we are discussing what happens when you spend over one hundred million dollars a month on TV Ads! This is the story of Michael Bloomberg, the media and business mogul who is aiming for election. Tune in to hear how much coverage all that money can get you and how you cannot underestimate the importance of a clear message. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Happens When You Spend Over One Hundred Million Dollars a Month on TV Ads?[00:33] The presidential elections and the amount that Bloomberg is spending on ads.[01:58] Comparing the four most prominent candidates at present.[02:22] Building awareness through spending money and the importance of a message.[04:36] The problems with an excessive ad-budget for your messaging.[03:20] That’s it for today![05:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Michael Bloomberg Bernie Sanders Elizabeth Warren AdBeat Donald Trump Hillary Clinton Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
06:1024/03/2020
How Peloton Went From Failing to Becoming a Billion Dollar Business Using 1 Marketing Tactic | Ep. #1330

How Peloton Went From Failing to Becoming a Billion Dollar Business Using 1 Marketing Tactic | Ep. #1330

In episode #1330, we chat about how Peloton turned a failing model around to become a billion-dollar business, using only one marketing tactic! That's right, we are talking about pricing. If your products or services are priced to high or too low your sales can easily suffer. Tune in to hear about ways to intelligently price your offers in order to maximize sales for your company and keep growing!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Peloton Went from Failing to Becoming a Billion-Dollar Business Using One Marketing Tactic.[00:34] Quick information on Peloton and what the company offers.[01:09] The initial struggles that the founder of Peloton had with investors.[01:48] Too cheap or too expensive — both bad for sales.[02:39] The impact of intelligent pricing; signaling quality through the price tag.[04:17] Current prices on Peloton's products and financing options they offer.[04:50] Starting with high-end pricing and then moving down-market with cheaper items.[05:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: PelotonNike Allbirds Patrick Campbell Price IntelligentlyProfitWell Tomasz TunguzAffirmTesla Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
06:3323/03/2020
Why Brandless Failed (Is This The End Of SoftBank?) | Ep. #1329

Why Brandless Failed (Is This The End Of SoftBank?) | Ep. #1329

In episode #1329, we talk about why Brandless failed and if this means the end of SoftBank. We explain what Brandless were, their presumable opposition to Amazon and reasons they ended up going bust. Tune in to hear the lessons we can learn from Brandless and similar stories of failure. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Brandless Failed![00:35] The context; who was Brandless and what did they do?[01:24] SoftBank's past investments with Uber and more before Brandless.[02:55] Why Brandless failed; not figuring out the unit economics beforehand![03:47] The importance of proving a formula before diving in; slow and steady is best.[04:09] The story of SoftBank and the internal struggles and scandals.[05:11] That’s it for today![05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Brandless SoftBank TechCrunch Uber Debt is Coming Blogpost Wall Street Journal WeWork Wag! OYO Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
06:2722/03/2020
Where is Voice Search Going? | Ep. #1328

Where is Voice Search Going? | Ep. #1328

In episode #1328, we discuss where voice-search is going! We look at the current market landscape, the big players in the game and imagine what the imminent improvements will mean for user experience and increased traffic. To get to the latest on a big sector of the future market, make sure to tune in. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Where is Voice-Search Going?[00:32] The current landscape and where it might be headed soon.[01:22] Questions around how to capitalize on increased traffic.[02:03] Statistics on the current usage and ownership of voice-tech.[03:49] The voice experience, improvements and how it might begin to operate.[04:35] A new way to think about voice tech; looking at the example of mobile.[04:56] That’s it for today![04:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Alexa Apple Home Google Home Jetson Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
06:1621/03/2020
New Google Search Console Features You Should Pay Attention To | Ep. #1327

New Google Search Console Features You Should Pay Attention To | Ep. #1327

In episode #1327, we talk about new features that Google Search Console has recently released! Google Search console is only going to get stronger, so now is a great time to get on it if you aren't already. We talk about how it shows you your overall site speed, the great Discover section, and some other new pieces that relate to mobile usability. Our conversation also covers how it will make your site more searchable and how schema mark up is broken into subsections now. If you have software that leverages Search Console or if you're looking for a quick introduction to the platform, tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Some New Features that Google Search Console has Recently Released.[00:54] The new visibility of overall site speed and tweaking site speed using it.[01:54] AMP pages in relation to site speed and pages which support mobile.[02:10] How great the Discover section is, provided you get a lot of traffic.[02:27] New sections to take a look at: the APM section, mobile usability pages.[02:45] How Google will make your site more searchable to job seekers.[03:06] Other new features: a video section, structured data, site links, FAQ, etc.[03:45] Faster arrival time that search data is shown in and the ability to change the date range.[04:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Google Search Console Google Discover Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
05:4820/03/2020
How You Should Measure Your SEO Efforts | Ep. #1326

How You Should Measure Your SEO Efforts | Ep. #1326

In episode #1326, we talk about how you should measure your SEO efforts. You can no longer build your company through one channel, whether pay per click, social media, or SEO, and it’s important to understand how to think about these things together as well as separately. We speak to different metrics that can be used to keep track of SEO, which offer varying degrees of accuracy. Our conversation also covers how the relationship between paid marketing and SEO can either work in your favor or not. Lastly, we share some of our favorite tools for interpreting data, so for this and a whole lot more tune in to today’s episode! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How You Should Measure Your SEO Efforts.[00:38] How modern SEO involves a multichannel approach to converting traffic.[01:18] Gauging SEO by looking at impression count, click count, revenue, and conversions.[01:51] Whether to combine SEO with other marketing or keep it as a separate channel.[02:07] Erroneously measuring SEO by rankings and keyword volume.[03:12] Looking at traffic vs conversions as a good way of measuring SEO.[03:18] Why looking at SEO blended with other metrics is inaccurate.[03:41] Correlations between paid and SEO; when one benefits the other and vice versa.[04:10] Tools for making use of your data: Google Analytics and Google Data Studio.[04:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Andrew Chen Google Analytics Google Data Studio Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
06:0219/03/2020
7 Unconventional Ways We Run Our Companies | Ep. #1325

7 Unconventional Ways We Run Our Companies | Ep. #1325

In episode #1325, we talk about seven unconventional ways that we run our companies. There are so many different ways to organize and direct a company and we share just seven that have helped us gain some of the success we have experienced. Tune in to hear about remote-friendly offices, direct feedback, lunch and learns, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Unconventional Ways We Run Our Companies. [00:36] The hybrid-remote model and staying remote-friendly in today's economy. [01:10] Putting a CEO in place to run the ship and make sure things are working. [01:48] The usefulness and efficacy of direct feedback with your team. [02:45] Implementing a profit sharing pool for key members of your company. [03:41] Encouraging employees to have their own side projects for extra creativity. [04:12] Using 'lunch and learns' and taking on useful topics for the team. [05:25] The Jeff Bezos-inspired idea of memos for more thoughtful communication.  [07:00] Getting away from needless meetings and the impact of more time for client work. [07:58] That’s it for today! [08:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Acceleration Partners Jeff Bezos HackerNews Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
09:1318/03/2020
The Differences Between A, B and C SEOs | Ep. #1324

The Differences Between A, B and C SEOs | Ep. #1324

In episode #1324, we talk about the difference between 'A', 'B' and 'C' SEO players! We all want the best team we can build and dead weight in your company is not only a waste of money but can also bring down the boat. Tune in hear how to find or become the best player possible! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Differences Between A, B and C Players SEOs. [00:55] What is a 'C' player and how does it apply to the SEO game. [02:31] The 'B' player definition and the place they hold in a team. [03:19] What makes an 'A' player? The priorities of high performers. [04:29] Testing new waters and changing the game in regards to SEO. [04:58] How attending conferences and finding community can up your level. [05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
06:5417/03/2020
How Pricing Can Be One of Your Biggest Marketing Levers | Ep. #1323

How Pricing Can Be One of Your Biggest Marketing Levers | Ep. #1323

In episode #1323, we talk about how pricing can be one of your biggest levers. In crowded and competitive markets, you can use your pricing model as a way to get an advantage over your peers and capture the audience that is up for grabs. Tune in to hear some examples of how companies you know are doing this smartly! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Pricing Can Be One of Your Biggest Levers. [00:39] Examples of big companies using reduced rates to grow. [01:38] Understanding your market and pitching at the right level. [03:05] Pricing as a differentiator from competitors in a crowded market. [03:39] The biggest winners in the online startup game at the moment. [05:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Netflix Uber Disney+ Amazon Prime Apple Jeff Bezos OptinMonster ProfitWell BareMetrics ConvertKit Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
06:1516/03/2020
What You Should Do If Your Traffic Keeps Declining | Ep. #1322

What You Should Do If Your Traffic Keeps Declining | Ep. #1322

In episode #1322, we share advice for dealing with declining traffic. While the volume of traffic varies from month to month, there are means of ensuring that your traffic increases steadily over time. Tune in to hear how you can learn from your competitors and why you have to compare the performance of your different channels.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What To Do If Your Traffic Keeps Declining.  [00:30] While traffic is not always steady, it should not be declining for months on end.  [00:54] Don’t fret: declining traffic is a common problem. [01:01] Use Google Analytics or Google Data Studio to see which channels are declining.  [01:21] If your traffic is going down but your revenue is growing, there is no problem.  [01:47] See which of your top posts are losing traffic and take action.  [02:04] Keep your top pages fresh by adding some new content to them.  [02:37] See what your competitors are doing and experiment with new channels.  [03:33] Compare the channels that are performing well with those that are not. [04:04] Consider hiring an agency that specializes in traffic.  [04:36] Send out a survey to test the popularity of your content.  [05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Google Analytics Google Data Studio Dr. Axe ClickFlow Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
06:5315/03/2020
What To Do If Someone Isn't Leveling Up | Ep. #1321

What To Do If Someone Isn't Leveling Up | Ep. #1321

In episode #1321, we advise you on dealing with team members who are not leveling up as expected. Before simply firing someone, call them in for a few conversations and try to help them rise to their full potential. Tune in to hear how bringing in outside experts can help with the mentoring process! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What To Do If A Team Member Isn’t Leveling Up.  [00:37] On the topic of leveling up, check our Eric’s Leveling Up podcast!  [00:41] When someone is not improving or growing stronger over time. [00:51] Hiring someone and learning that they are not growing into new roles/responsibilities.  [01:14] It could also be that a person is failing to hit the required numbers.  [01:52] Having a straightforward conversation with an underperforming team member. [02:06] Calling someone in the second time and when it might be time for them to go. [02:18] Keep in mind that it takes some people longer to find their groove in a new role.  [02:44] Advice for talking to people during high-stake conversations.  [03:19] Lead with facts first and then say how you feel — no one can argue with emotions.   [03:30] Give people three chances and have the appropriate documentation in place.  [04:15] Check out Robert Glazer’s stuff on Mindful Transitions when letting someone go.  [04:38] Remember the employees have financial obligations and can’t just be cut off.  [05:15] What to do if someone is not leveling up but they have the potential for it.  [06:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Leveling Up  Crucial Conversations Robert Glazer Mindful Transition Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
07:1414/03/2020