In episode #1420, we lay out some of the ways that marketing has changed since the lockdown. We have been indoors for a few weeks now this has produced many opportunities for doing things in new ways. From shifts in messaging to lower marketing standards, lower costing ads, and sweeping up recently laid off talent, you’ll hear some of the main trends by tuning in! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What’s Changed in Marketing Since the Lockdown. [00:53] How previous marketing campaigns shut down or shifted their messaging. [01:18] Fewer businesses bidding for ads has brought the cost of paid ads down. [01:55] Shifts in how/how many podcasts are created due to higher time availability. [02:32] Standards about how polished marketing has to be are getting lower. [03:04] Sweeping up all the talent that has been laid off if you can afford it! [03:35] That’s it for today! [03:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode: Gary Vaynerchuk Layoffs Tracker Parachute   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1419, we show you how to spot marketing opportunities when growth is flat! Tune in and hear the best tips for when, how, and how much to adjust your business model in times of crisis. We talk about why you should rather focus on conversion rates than trying to find new channels, and a whole lot more!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Spot Marketing Opportunities When Growth is Flat. [00:30] Why looking for new channels is a big mistake when growth is flat. [00:57] Opening doors on existing channels through conversion rate optimization. [01:35] Letting go of your original business model and adjusting to meet new conditions. [02:49] When to know when to pivot: when things are declining, not flat. [03:20] Constantly innovating by ‘killing your business’. [04:00] Sometimes you don’t need a drastic change; focus on surviving right now. [04:32] Using tools like ConversionXL, VWO, and Spiralyze to optimize conversions.  [04:55] That’s it for today! [04:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Peep Laja ConversionXL VWO Spiralyze   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1418, we talk about why you should be segmenting your website visitors. There are a lot of different types of visitors that will arrive on your website, and segmentation allows you to put them in buckets so they can be shown different messages, products, and services to maximize conversion rates! Tune in to hear best practices for segmentation and how it could benefit your business right now! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Be Segmenting Your Website Visitors. [00:30] What is segmentation and how does it help deal with different kinds of website visitors? [01:09] Using RightMessage to segment visitors according to their income. [02:53] If you segment people, you serve them better, meaning more revenue for you! [03:05] Picking the most relevant people to segment because it’s hard to segment everyone. [03:14] Remembering not to present people with too many offers. [03:39] Segmenting based on form fields, browser detection, language, and location. [04:25] Great software to use for segmenting: bucket.io, RightMessage, and Clearbit. [05:06] People feel better when a website directly caters to them, thus they convert better! [05:44] That’s it for today! [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Pat Flynn smartpassiveincome.comRightMessage Neil Patel Digital Ryan Levesque bucket.io The ASK Method Clearbit   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1417, we speak about how your mental health affects your marketing and how to keep it healthy. Having the right mindset is so important for being effective and jumping on opportunities when they arrive, especially at a time like this. Tune in and hear some great hacks for optimizing your well-being, from setting a cap on daily calls to meditating, journaling, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Your Mental Health Affects Your Marketing and How to Keep It Healthy. [00:30] Mental health doesn’t just affect marketing, but your overall effectiveness! [00:45] To be able to recognize a good opportunity, one has to be in the right mind frame! [01:25] Actions and habits that affect your life all start with your mental health. [01:55] The stress of the pandemic and how it encourages getting depressed or overworking. [02:56] Setting boundaries about how many calls to do per day. [03:50] Trying to only fill your calendar with things that produce ROI. [04:07] A tip for comparing yourself to others to get perspective and stay level headed. [04:50] Clearing your mind by meditating and taking time off. [05:28] Giving yourself time to be unproductive. [05:56] Setting things in order by journalling in The Five Minute Journal. [06:16] Going outside for a walk and monitoring your HRV using an Oura Ring. [06:55] That’s it for today! [06:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Calm Headspace Peloton The Five Minute Journal Oura Ring   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1416, we talk about how we will be doing our virtual event! Joining this episode, you’ll hear all the systems we have implemented to make our upcoming virtual Marketing School Mastermind so much more than a glorified webinar! Tune in and hear about how we have solved the problem of networking and Zoom exhaustion, pulled together a list of the most relevant speakers out there, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How We’re Doing Our Virtual Event. [00:30] What our event is and why we have decided to make it virtual. [02:00] Networking drawbacks to virtual events and tips for beating them from Ryan Levesque. [03:23] How we have restructured our event to allow for networking online. [04:24] Curbing Zoom exhaustion and ramping excitement using shorter sessions. [05:14] The many great speakers who will be presenting at the event. [05:47] That’s it for today! [05:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Ryan Levesque The ASK Method Zoom Brian Dean Nick Shackelford Peep Laja ConversionXL Sam Parr The Hustle Chris Winfield Super Connector Media Jen Gottlieb   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1415, we are going to talk about if you should accept guest bloggers. Guest bloggers are great for cranking out a lot of content early on in your journey, but more content isn’t necessarily better anymore. Tune in and hear when and why guest bloggers might still be helpful, and what you can do you maximize their effectiveness through research, setting criteria, and hiring good ones!   TIME-STAMPED SHOW NOTES:   [00:25] Today’s topic: If You Should Accept Guest Bloggers. [00:30] If you can get amazing guest bloggers, why not? [01:06] How to set specific criteria for a guest blogger to follow stringently. [01:50] It is a cheap way to grow your traffic initially but you should taper off eventually. [02:17] Google prefers updated old posts over rehashed new ones now. [02:43] Work you can do before asking a blogger; researching keywords, etc. [03:00] Good guest bloggers can turn into future employees! [03:20] That’s it for today! [03:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Entrepreneur Huffington Post Wikipedia   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1414, we give you seven ways you can use to keep your marketing knowledge fresh! There is a whole bunch of thought leadership out there on this topic and today you’ll hear tips for how to use software platforms, link with people, and filter, save, and connect to content so you can keep up to date with the best of it!   TIME-STAMPED SHOW NOTES:   [00:25] Today’s topic: 7 Ways to Keep Your Marketing Knowledge Fresh. [00:30] Following the world’s best thought leaders on Twitter, and saving to Pocket. [01:11] How to hone in on the best of what YouTube creators have to offer. [01:45] Staying on top of lesser-known trends by reading paid newsletters. [02:26] Checking out industry-related events many of which are held online now. [03:05] Copywriting advice to be found at marketingexamples.com. [03:43] Learning from your competition on podcasts! [04:24] Joining groups and learning from those you follow on Facebook.  [05:03] That’s it for today! [05:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Pocket The Hustle Axios The Information Hot Pod News Wall Street Journal The Economist New York Times marketingexamples.com Growth Everywhere Leveling Up Chris Von Wilpert Sumo Group Joel Erway   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1413, we talk about how you won’t solve your problems by spending a billion dollars on marketing. By taking a look at the recent half a billion-dollar Bloomberg marketing campaign, we show you how being really rich on its own is not enough to create truly great marketing campaigns! Tune in and learn about smart, pointed marketing that is truly customer-obsessed!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Spending a Billion Dollars on Marketing Will Not Solve Your Problems. [00:33] Trump versus Bloomberg’s marketing and why a muddled message won’t work. [01:43] The value of making your message relatable to the common person. [03:05] Not becoming lazy with marketing as you grow richer. [04:10] Learning from Jeff Bezos and obsessing over your customer, not your competition. [05:00] That’s it for today! [05:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Donald Trump Mike Bloomberg Jeff Bezos Amazon SpaceX   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1412, we give you three actionable lessons every marketer can learn from Tim Ferris! We talk about how Tim’s success can in part be attributed to his experimental nature, use of data in the content he produces, and willingness to keep learning! Tune in and hear what you can learn from Tim Ferris today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Three Actionable Lessons Every Marketer Can Learn From Tim Ferris. [00:32] Experimenting and building a brand by consistently marketing those experiments. [01:26] Don’t make claims! Content that uses data does better than content that doesn’t. [02:33] Tim is an obsessive learner; don’t stop learning no matter how successful you get. [03:27] That’s it for today! [03:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Tim Ferris The 4-Hour Workweek The 4-Hour Chef Warren Buffet Mark Cuban   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1411, we talk about how marketers have adapted their business model to the new norm! Consumer behavior has changed so you’re going to have to adapt if you want to survive through this time. Listen in and hear about changing business trends, luring customers using no-commitment offers, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Marketers Have Adapted Their Business Model to the New Norm. [00:34] What the new norm means; social distancing, online shopping, etc. [01:10] Changes in payment options to match new consumer behavior. [02:47] Getting people to try what you’re selling without committing much. [03:50] Learning post COVID business trends from Emerson Spartz. [04:59] How to be more resilient by reading Antifragile. [05:04] That’s it for today! [05:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Shopify Peep Laja CXL Sam Ovens Content Decay Orabrush Emerson Spartz Peloton Antifragile   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1410, we talk about gut feelings, our initial reactions to information. Sometimes we take action, and other times we don’t, so today, we’re looking at how to trust these instincts. We learn more about Neil’s instincts, how gut feelings can change over time, and the importance of finding data to back these initial responses up. To learn about this and more, tune in today! TIME-STAMPED SHOW NOTES: [00:26] Today’s topic: How often you should go with your gut feeling. [00:30] What your gut feeling is and how to use it to guide you. [00:38] Results from Eric’s Twitter and Facebook surveys about gut feelings. [00:57] Neil’s experience of going with his gut feeling and how it’s changed over time. [02:02] Gut feelings grow and become more aligned with increased experience. [03:07] When starting out, especially, find data that aligns with your gut feelings. [03:34] How to share your gut feeling at a company with a variety of stakeholders. [04:18] That’s it for today! [04:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Amazon Memos   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1409, we dive into the fourth and final installment of the 30 lessons we have learned after 30 million SEO visits! Today we look at lessons 24 to 30. You can expect to hear more about why niches are important, making the most of your titles, and optimizing for search engines besides Google. Tune in to learn more about taking your SEO to the next level! TIME-STAMPED SHOW NOTES: [00:28] Today’s topic: 30 Lessons After 30 Million SEO Visits. [00:35] The riches are in the niches. You can’t be everything to everyone. [01:16] How to generate more ROI from your SEO. [01:43] Find ways to make the most of your titles and meta-descriptions. [02:15] Why your content that’s decaying the fastest is what you should update first. [02:28] How an FAQ schema can help get more people to click to your site. [02:50] Google is not the only search engine, so optimize for other ones too. [03:22] Why you can achieve more with longer-tail keywords.  [04:08] That’s it for today! [04:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   ClickFlow Bing Baidu Yandex Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1408, we dive into numbers 17 to 23 of the 30 lessons we have learned after 30 million SEO visits! In this third installment, you can expect to learn more on subjects such as branding and how it can set you apart, why you should look to see what your competition is doing, and the importance of your SEO team. Tune in to hear tips to take your SEO game to the next level! TIME-STAMPED SHOW NOTES: [00:26] Today’s topic: 30 Lessons After 30 Million SEO visits. [00:37] The importance of focusing on branding and how it relates to Google ranking. [01:26] Draw lessons from your competitors and some tools to help with this. [02:05] Why you should not fear duplicate content across platforms. [02:32] What a power page is and why you should have one on your site. [03:37] Benefits of interlinking your content. [04:01] SEO is a team sport. You can’t do it alone. [04:39] How having AMPs can help increase your traffic.  [05:07] That’s it for today! [05:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Alexa Backlinko AMP   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1407, we share the second batch of thirty lessons we have learned after thirty million SEO visits! Today we are sharing lessons 9 through 16, including points on infographics, blackhat tactics, speed and more! Tune in to hear some more vital things for your SEO success! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 30 Lessons After 30 Million SEO Visits. [00:37] Infographics are the easiest way to boost your numbers. [01:08] Understand blackhat SEO but execute it in a whitehat way! [01:56] Don't obsess over SEO updates; not all changes will affect you. [02:36] Traffic is not everything — it's more about conversion numbers. [03:15] Specialization and focus can serve you very well in generating traffic. [03:42] The SEO industry is not necessarily the most inspiring space, so look elsewhere! [04:35] Speed is a great lever for boosting traffic.  [05:07] Bounce rates are not the most important metric, think more about customer experience. [05:53] That is it for today! [05:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   CodeCanyon about.com   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1406, we share the first batch of thirty lessons we have learned after thirty million SEO visits! Today we are sharing lessons 1 through 8, so make sure not to miss out on these foundational points. We talk about translation, link building, updating content and more. Tune in to hear it all. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 30 Lessons After 30 Million SEO Visits. [00:42] Global expansion through translation and transcription. [01:12] There are no guarantees in SEO, just like in life! [01:38] Links are central to your growth; you need as many as possible. [02:03] Patience is a virtue, so stick in there and reap the rewards that accumulate. [02:40] Updating old content is often better than creating new stuff all the time. [03:06] The current trend in SEO is around product-led growth — don't underestimate it! [03:46] Get aggressive with your tactics, use popups and drive the traffic where you want it.  [04:21] Do not bet everything on SEO; diversify as soon as possible. [04:52] That’s it for today! [04:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Upwork Ahrefs ClickFlow Ubersuggest Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1405, we talk about why conversion rate optimization has become a crucial marketing skill. We unpack exactly how to measure your CRO, as well as linking it to search engine optimization and placing it in the context of your other KPIs. Tune in to hear about this important part of any marketing business.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Conversion Rate Optimization Has Become a Crucial Marketing Skill. [00:35] What CRO is and how it relates to your acquisition costs. [01:49] Connecting CRO to SEO and driving more results from existent content. [02:27] When should you start worrying about CRO and how much should you spend? [02:53] Taking note of key performance indicators and tracking rates. [03:56] Base everything on data and you will reap the benefits! [04:19] That is it for today! [04:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   The Great CEO Within   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1404, we share seven lessons we have learned after 30 million podcast downloads! That's right Marketing School has had more than 30 million downloads since we started four years ago! We have learned a lot along the way and so we thought we would pick out the seven best lessons to share with all of our listeners! Tune in to hear about equipment, recording schedules and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Lessons After 30 Million Podcast Downloads. [00:45] Four years of the Marketing School Podcast! [01:21] Consistency is king! You win and grow over time. [02:11] Aiming for the biggest reach by repurposing on multiple platforms. [03:00] A mixer goes a long way and sound quality can up your game a lot! [03:27] Monetization is a great option, even early on. [04:12] Utilize all your channels and invite an audience to your show. [04:42] Show all of your episodes on platforms, it leads to more plays and downloads.  [05:17] What makes this show unique? Perspectives and inspiration! [06:02] That is it for today! [06:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Blue Yeti Restream Marketing Showrunners   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1403, we talk about five alternative ways to promote content in 2020! From a bunch of online tools like Zest and Taboola, to texting and Twitter, there are still ways to upend the system and get eyeballs on your content. Tune in hear them all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Alternative Ways to Promote Content in 2020. [00:31] Using Zest for simple content promotion. [00:48] Utilizing Pinterest adverts and combining this with affiliate links. [01:19] Making Taboola and Outbrain work for you! [01:38] The power of push-notifications for higher visitor numbers. [01:59] Twitter's untapped advertising potential. [02:20] The promotional options available through review sites. [02:38] Collecting phone numbers on your website for more reach.  [03:55] That’s it for today! [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Zest Subscribers Taboola Outbrain Andrew Wilkinson G2  Capterra Gary V Toolio   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1402, we share seven unconventional tactics to scale any agency or consulting business right now! From better project management practices to using copywriting skills and niching down, these strategies can help you now, wherever you are. Tune in to hear about taking your consulting business to the next level. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Unconventional Tactics to Scale Any Agency or Consulting Business Right Now. [00:34] Making a no-brainer offer to a company that can help them save. [01:16] Good project management for better efficiency on the work you do. [02:00] The power of persuasive copywriting and doing less with more. [02:50] Facilitating new deals and consistent customer flow through reaching out to new businesses. [03:35] Don't forget to niche-down! Target a specific sector of the market in the beginning. [04:22] Streamlining your reporting process to save time and work. [05:00] Pricing on value and performance. [06:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Crunchbase SEMrush Ahrefs Agency Analytics  Raven Tools Google Data Studio   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1401, we share how to get a good digital marketing intern! If you, like us, want hungry, humble and smart new members on a growing team, hiring interns is a great way to do this and can benefit everyone in the process! Tune in to hear about the best avenues to explore to find promising talent and committed new team members. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get a Good Digital Marketing Intern. [00:31] What makes a good marketing intern? [01:04] Offering value to founders and CEOs through surprising things. [01:51] The growth of interns into something important in a company. [02:15] Posting to AngelList, colleges and forums for talent-scouting. [03:39] Hiring processes, smart training techniques and setting interns up for success. [04:47] Keeping a great intern on the team through a full time offer. [05:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: USC Pepperdine AngelList Gary V Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1400, we talk about what we’ve learned by sending out 41.1 million marketing emails. Neil speaks about how and when to scrub your list depending on its size, and shares recent metrics for open, click, and deliverability rates he has received from his 500K+ subscriber list! Eric also shares a great strategy for re-engaging a cold subscriber before deleting them from your list. Tune in and hear some best practices for curating your list to get the best yields from it. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What We’ve Learned by Sending Out 41.1 Million Marketing Emails. [01:10] The value of scrubbing your list for keeping deliverability, open, and click rates high. [02:26] Neil’s open, click, and deliverability rates after sending a recent email to 547,639 people. [02:53] Open, click, and deliverability rates for Neil after sending a more successful email. [03:28] How Neil judges when to remove a person from his email list. [03:41] When to stop worrying about re-engaging people before scrubbing your list. [03:44] An easy way to check if a subscriber wants to remain on your list before deleting them. [04:15] That’s it for today! [04:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode: ConvertKit   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1399, we talk about seven unknown tools that will double your revenue. You’ll definitely want to check out these tools that do everything from getting celebs to shout out your company to helping you upsell more effectively and eliminating background noise from your podcast recordings! Tune in to hear about them all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Unknown Tools that Will Double Your Revenue. [00:30] Use Zest as a promotion tool to get more qualified clicks. [00:54] Book personalized video shoutouts from celebrities using Cameo. [01:10] Pay to have someone evaluate your copy using copytesting.com. [01:35] Add more payment options using FastSpring, Recurly, or Bolt. [02:10] Eliminate background noises during podcast recordings using Krisp. [02:44] Increase your revenue using sales platforms that add upsells. [03:08] Simplify your reporting using Supermetrics.  [03:20] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Zest Cameo copytesting.com ConversionXL Bolt FastSpring Recurly PayPal Krisp Shopify ReferralCandy SamCart ClickFunnels Supermetrics   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1398 we give you seven unique blog post angles that drive a flood of traffic. From creating visualizations of other popular posts to hosting expert interviews and documenting how you solved a particular problem, you’ll hear how to get more eyeballs than ever on your site today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Unique Blog Post Angles that Drive a Flood of Traffic. [00:35] What a blog post angle is: a type of blog post. [01:00] Utilizing the consistency of how-to style blogs to get returning hits. [01:10] Using Canva to make visualizations of data on research-based blogs. [01:52] Collaborating with data providers to get leads and form partnerships. [02:35] Taking a popular post and turning it into a visual post. [03:12] Getting more view counts by conducting expert interviews. [03:37] Roundup posts: asking many experts the same question.  [04:16] Posting about how you solved a specific problem. [04:42] That’s it for today! [04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   eHow Canva Ubersuggest Ahrefs BuzzSumo Infogram First Round Capital Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1397, we talk about seven simple ways to save money on your marketing! Almost everyone is looking to cut costs at the moment and your marketing budget should be no different. Tune in to hear about you can save money through wage-reduction, outsourcing, free tools and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Simple Ways to Save Money on Your Marketing. [00:32] Cutting costs in other areas to boost your marketing budget. [01:19] Using Truebill to negotiate your own subscription rates. [01:45] Changing your payment methods to slightly cheaper ones can save a lot! [02:18] Outsourcing marketing, finding contractors and making a saving! [02:49] Finding free tools to replace your paid services. [03:32] Utilizing influencers at the current discount rates. [04:01] Reducing wages for staff and contractors if you are struggling.  [04:43] That’s it for today! [04:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: GSVLabs Stripe Salesforce Truebill ClickFlow Content Decay Ubersuggest Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1396, we talk about where the good investment opportunities are right now. In the middle of the current pandemic, the only safe action would be putting some money into the stock market, everything else is just too unclear at the moment! Tune in to hear about Warren Buffett's strategy and why you should a wait a while before moving. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Where the Good Investment Opportunities Are Right Now. [00:38] Thinking about where we are right now and where you can put your money. [01:04] The stock market and why it is always a safe bet. [01:32] Price drops over the next six months to a year. [02:01] Waiting and watching; taking a leaf out of Warren Buffett's book. [02:56] Unemployment rates right now in the US and abroad. [03:50] Now is not the right time to invest; playing the long game and lowering expectations. [04:40] That’s it for today! [04:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Amazon Waymo Warren Buffett Berkshire Hathaway Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1395, Eric and Neil respond to a bunch of diverse questions from their audience. From questions about purchasing expired websites and ranking well without backlinks to ones related to social sharing plugins and the best strategies to grow a podcast. Tune in to hear how splintering your main product into smaller affordable segments can help you get more customers in the door!  TIME-STAMPED SHOW NOTES: [00:00] The context for today’s Ask Me Anything episode and how you can get in!  [01:03] YouTube and other resources to learn more about marketing and branding. [01:38] What to do if your CEO does not have the list of top 100 customers/accounts. [01:58] Don’t wait for the approval or permission of another.  [02:34] Does buying expired or premium domains work? [02:51] Advice about the most important focus areas in SEO. [03:53] Buy websites now since you can get good deals at the moment. [04:16] The best way to rank a page if you don’t have backlinks.  [04:47] Does using social sharing plugins increase your page load speed? [05:05] Thoughts on whether search engines can crawl video content and rank accordingly.  [05:54] The number one strategy we’ve used to get listeners for our podcast.  [06:21] Leveraging Instagram and other platforms where your ideal customers hang out.  [07:14] Why you might want to splinter your main product and sell it to get people in.   [07:34] That’s it for today! [07:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:   Marketing School  The 22 Immutable Law of Marketing DigitalMarketer Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1394, we share how to use your digital marketing skills to climb the wealth ladder. Keep in mind that there are no shortcuts to sustainable wealth, so take the longer-term approach and build your skills before getting in over your head. Tune in to hear how dropshipping can be a key step in getting up the wealth ladder! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Use Your Digital Marketing Skills to Climb the Wealth Ladder.  [00:41] Resources for learning more about what the wealth ladder involves. [00:56] The wealth ladder outlines the process of developing skills and building your business.  [01:27] Understanding that you have to level up into different sections of the ladder.   [01:51] Using affiliate programs to generate revenue. [02:14] Hear how you can get a cut from each e-commerce transaction that you drive.  [02:35] Developing the right habits and skills before you jump into dropshipping.  [03:30] Examples of the many options ahead after you’ve done dropshipping.  [03:37] Remember that what goes up fast also comes down fast—be patient.  [03:53] That’s it for today! [03:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Nathan Barry  ConvertKit Amazon Shopify Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1393, we discuss the most successful cold emails we’ve ever written. Sales and marketing letters need not be long and complicated: most of the time, a short, concise email is far more effective. Tune in to hear the best strategies for engaging with large corporations and how to get hold of their email addresses!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Most Successful Cold Email That We’ve Written.  [00:33] A while ago we talked about Dean Jackson’s 9-word email. [00:42] What the 9-word email comprises and an example of how it works.  [01:06] How this email drives engagement by evoking curiosity and examples of success.  [01:39] Be wary of overcomplicating your marketing and sales emails. [01:53] Why you might consider emailing large corporations and how to get hold of their details.  [02:01] Advice for phrasing these emails to be concise and effective.  [02:43] Hear about the time we reached out to the CEO of Zynga.  [03:12] Find out what people are interested in and use that as your best angle.  [03:32] Why it’s a good idea to reach out to people when they’re in a tight spot.  [03:46] That’s it for today! [03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:   Dean Jackson Hunter Zynga Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1392, we speak about how you can 10x your headline success rate! A good headline can go a long way and is almost always how you can capture traffic and the first step towards engagement. Tune in to hear about great copy, where to find inspiration and the types of things that get people's attention! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to 10x Your Headline Success Rate. [00:41] How we use headlines for this podcast to get more clicks! [01:01] What a swipe file is and how can you use them. [01:41] Evoking curiosity instead of going straight for clickbait. [03:03] Useful resources for finding inspiring advertising. [03:37] Using numbers and case studies to get people engaged. [04:21] That’s it for today! [04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: David Ogilvy Swipe Worthy Facebook Ad Library Adbeat Land-book Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1391, we speak about how to find great marketers during hard times. The crisis in which we find ourselves currently means that a lot of people are out of jobs, at least in the US. But how do you go about finding good marketers and connecting with them in this strange new world? Tune in to hear about a few ways we have found to be useful for attracting great talent to your company! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Find Great Marketers During Hard Times. [00:33] The difficult context many business find themselves in right now. [00:54] The tech perspective and finding companies that have been laying off staff. [01:47] Starting conversations with people at the right companies. [02:05] Browsing forums and blogs for engaged employees for problem-solvers. [03:06] The relationship between great writing and marketing - looking for strong writers. [03:45] Approaches that do not work so well in this regard! [04:02] That is it for today! [04:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Layoffs Patreon FreshBooks TripActions Lambda School Caspar ConsenSys Magic Leap Nextiva   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1390, we talk about what a "challenge" is and if you should do one. You may or may not have heard about challenges and how your business can run one, we are here to shed some light on this interesting topic! Tune in to hear about some great examples and how they can help you grow! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What a "Challenge" is and If You Should Do One. [00:38] Our experiences running marketing challenges. [00:57] What do we mean when we say "challenge" in this context? [02:18] Neil's 100k challenge and how he set things out for it. [02:49] Indoctrinating and offering value to an audience. [03:16] That’s it for today! [03:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Russell Brunson The One Funnel Away Challenge Roland Frasier Leveling Up Podcast   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1389, we talk about seven keyword research secrets that will help your content rank faster. From finding out what’s working for your competitors to getting your URL crawled more quickly and using helpful terms to increase click flow, we discuss all the tools you’ll need to get more people not just visiting your pages but clicking through them too!   TIME-STAMPED SHOW NOTES:   [00:25] Today’s topic: Seven Keyword Research Secrets that will Help Your Content Rank Faster. [00:31] Using the skyscraper technique to mimic high ranking competitor keywords. [01:06] How to learn about keyword difficulty and SERPs. [01:55] Boost your rankings by using the FAQ page schema technique. [02:29] Getting high ranking keyword permutations using AnswerThePublic [02:43] Have your URL crawled more quickly by sending it into Google Search Console. [03:26] Getting up and coming trending keywords using a keyword explorer. [03:50] Adding in helpful terms other than high ranking keywords to increase clickthrough. [05:00] Bonus tips for words to add into titles to increase click flow. [06:08] That is it for today! [06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Ubersuggest AnswerThePublic Google Search Console Keyword Explorer by Ahrefs Clickflow Backlinko Clickflow Analysis   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1388, we talk about how to send Seinfeld emails. What are Seinfeld emails though? When you send a Seinfeld email to your subscribers, you write about something that has an arbitrary relationship to your product or service in a way that helps you sell that product or service. We talk about how to come up with these types of emails, how to send them to your list, and the pros and cons of this strategy today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Send Seinfeld Emails. [00:30] What our hosts mean by Seinfeld emails: emails that contain nothing, like Seinfeld. [01:06] Relating content about daily qualms to your product as a way of pitching it. [01:50] Pros and cons to sending Seinfeld emails: conversions versus unsubscribes. [02:31] Sending educational or sales-based content rather than Seinfeld content. [03:00] Remembering not to flood your audience with frequent Seinfeld emails. [03:28] Using the soap opera strategy to take your audience through emotional roller coasters.  [04:34] That’s it for today! [04:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Seinfeld Delta Airlines Ben Settle Ryan Deiss Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1387, we talk about how to go from total newbie to SEO expert in record time. Eric takes listeners through the three websites he made as a beginner, highlighting the importance of learning by making mistakes while building one’s own projects. Other topics include how to build your first WordPress site, how to use keywords, and how to get hired within six months as an SEO expert! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Go from Total Newbie to SEO Expert in Record Time. [00:36] Practicing on your own website, a faster approach than learning from resources. [01:03] How to start a WordPress website and tweak it to gain SEO insights. [02:02] Lessons Eric learned making a website to showcase light shows. [02:33] Don’t build your business around one targeted keyword. [03:10] The necessity of taking a few blows while experimenting to truly learn the game. [03:44] Why you should pick a brand-based rather than keyword-rich domain name. [04:38] The six month timeline in which Eric built three websites and then got hired. [05:18] Taking grey and black hat strategies and applying them to white hat sites. [05:29] That’s it for today! [05:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Moz Search Engine Journal WPBeginner ClickFlow Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1386 we talk about how to live stream the right way. Topics we cover include the platforms we live stream to, how to live stream to all your outlets at once, apps that can help, and the bare minimum of what you need to get going!  Right now even the Gary Vs of the world have switched to working remotely, so tune in to find out how to optimize your process! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Live Stream the Right Way. [01:11] The number of channels that Eric and Neil live stream to. [02:03] Benefits of live streaming to all our channels at once for impressions, views, and ROI. [02:52] Apps like Restream, Zoom, and Repurpose that aid mass streaming and repurposing. [03:40] Remembering that your recording setup does not have to be perfect. [04:22] That’s it for today! [04:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Gary Vaynerchuk Restream ZoomRepurpose Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1385, we share our number one paid ad campaigns and why you should copy them! We look at the amazing risk and reward that Eric experienced at Treehouse a few years back and Neil's use of webinar-based solutions to customer problems. Both of these examples are easy enough to incorporate into your business, so tune in to find out how! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Number 1 Paid Ad Campaigns We Have Run and Why You Should Copy Them. [00:43] The risk that Eric took while working at Treehouse! [02:24] Pulling a rabbit out of a hat and saving the company at the last minute. [03:23] Neil's strategy for using video to offer a solution through a webinar. [04:31] Staying focussed on strategy and the effect that this can have. [05:13] Using AI to optimize your ads — the new way to do things. [06:06] That is it for today! [06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Treehouse Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1384, we talk about our favorite marketing books of all time! We unpack why Breakthrough Advertising, Influence, Traffic Secrets and Ogilvy on Advertising can make a big difference to your marketing. Tune in to hear about the centrality of great copywriting and the timeless nature of of certain marketing strategies!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Favorite Marketing Books of All Time. [00:44] The power of Russell Brunson's new book Traffic Secrets! [01:28] Eric's two favorites: Breakthrough Advertising and Influence. [02:20] Neil's all time favorite: Ogilvy on Advertising. [03:17] The importance of great copywriting and how this ties to success. [04:15] That’s it for today! [04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Russell Brunson Traffic Secrets Expert Secrets DotCom Secrets Breakthrough Advertising Influence Robert Cialdini Ogilvy on Advertising Mad Men Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1383, we ask whether headings really impact your rankings. We talk about the different ways Neil measured the effect of headings in a recent experiment. From font size and tags, to paragraphs and more, tune in to find the surprising effect these can all have on your traffic and SEO. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Do Headings Really Impact Your Rankings? [00:35] The surprising test results that sparked this conversation. [01:42] The four groups of headings that Neil used to measure efficacy. [02:29] Which groups improved traffic and which groups declined — what does Google like? [03:19] Same font sizes result in shorter visits to your site. [04:05] Pulling snippets from headings and making it easier for search engines. [04:17] That is it for today! [04:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1382, we are going to talk about the most impactful marketing article that we have read for 2020! That's right, we each share the most valuable piece of content for marketing we have encountered this year. We describe the experience spectrum and making better content before diving into one-time offers and how to improve your up-sell strategy. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Most Impactful Marketing Article that We Have Read for 2020. [00:35] The experience spectrum and the overload of garbage content. [03:02] One-time offers and making money through up-sells. [04:34] Bonus — Russell Brunson's book, Traffic Secrets! [04:41] That’s it for today! [04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Jay Acunzo The Experience Spectrum Ahrefs Ubersuggest Russell Brunson The OTO Bump ClickFunnels Traffic Secrets Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1381, we talk about how to structure a performance deal. Finding performance-based agencies can take you and your business to the next level! Tune in to hear about how to connect with the right people, moving on from deals that are not serving you and challenges you might encounter in this area. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Structure a Performance Deal. [00:37] What is a pay-for-performance or affiliate deal? [01:28] Finding individuals that already have your traffic. [03:01] Performance agencies that are available for your benefit. [04:03] The hardest part of working with a performance-based agency. [04:35] Moving on to a new agency if criteria are not met!  [04:56] That’s it! [05:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Centerfield Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1380, we talk about the future of blogging as a marketing channel. While blog posts drive a huge percentage of many business’ conversions, competition is steep now and the old strategy of posting widely to gobble keywords no longer works! Tune in to hear how you can differentiate your post using infographics, free tools, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Future of Blogging as a Marketing Channel. [00:31] How many blog posts are being released currently in the crisis. [01:03] The percentage of customers that find you through blogging: above 20%! [01:27] Challenges to getting your blog post seen: standing out in the competition. [01:35] Why certain bloggers get seen more than others: being in the game for long. [02:27] Strategies to stand out in a competitive space as a newbie. [02:35] Using the advice in the Experience Spectrum to take an audience on a journey. [03:44] The value of creating infographics and tools to make a blog post stand out.  [04:10] Other strategies: carousels and repurposing content. [04:39] Remembering to stay diverse and not just focus on blog posts for traffic. [05:29] Different sites that posted widely to gobble keywords that have since died. [05:57] That’s it for today! [05:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Ubersuggest Stephen A Smith The Experience Spectrum Backlinko Infogram Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1379, we talk about if you should run paid ads to get consulting and agency clients. We hear two of Eric’s strategies which show how effective running paid ads are, one called the Evergreen Traffic Machine, and secondly the Agency Accelerator program. Tune in to catch these amazing programs and find out how to get consulting clients and grow your agency today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: If You Should Run Paid Ads to Get Consulting and Agency Clients. [00:26] Eric’s two programs for getting consulting clients and accelerating agencies. [01:31] Running ads and the Evergreen Traffic Machine. [02:09] How effective Eric’s strategy on the agency side is. [02:52] Driving people to accelerate their agency even more through Eric’s second strategy. [03:28] That’s it for today! [03:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Stefano Romero Evergreen Traffic Machine Agency Accelerator Program Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1378, we talk about five ways to learn from your competitors and shortcut your marketing success. We cover tips from how to work with the best people out there to learning from your competitors’ mistakes on podcasts they featured on! Tune in to hear how to optimize your business by keeping an eye on the winners in your space! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Five Ways to Learn from Your Competitors and Shortcut Your Marketing Success. [00:34] Finding your Dream 100 and people to work with using SparkToro. [01:39] Using Built With and Wayback Machine to track a competitor’s strategy evolution. [02:45] Checking how successful a competitor’s ads are using Facebook Ad Library. [03:24] Learning from a competitor’s mistakes on podcasts they featured on. [04:44] Using Adbeat to see what kinds of ads competitors are using on Google. [05:24] That’s it for today! [05:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: SparkToro Chet Holmes Built With Russel Brunson ClickFunnels Hotjar Crazy Egg Wayback Machine Facebook Ad Library Leveling Up Nathan Latka Adbeat Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1377, we share two free Ubersuggest features you can use to grow your traffic today! Top Pages and Site Audit are both free and can help you get your numbers up immediately. Tune in to hear from Neil about why he chose to keep Ubersuggest almost completely free and how it can help you and your business. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Two Free Ubersuggest Features You Can Use to Grow Your Traffic Today. [00:38] A recap on Ubersuggest and how you can use the tools! [01:12] The multitude of free ways to use Ubersuggest. [01:31] The Top Pages report from Ubersuggest for surveying your competitors [02:44] Choosing between Ubersuggest and other services, such as Ahrefs. [02:54] The Site Audit report; fixing problems with maximum impact! [03:44] The pricing at Ubersuggest and Neil's payment model currently. [04:51] That is it for today! [04:54] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Ubersuggest Brian Dean Ahrefs Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1376, we ask what happens if your startup has exhausted all of its cash and you slash your marketing spend to zilch? Marketing is often the first expense to get cut when money is low, and in some ways this makes sense. Tune in to hear our thoughts on the best ways to cut marketing costs without losing vital income! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Happens If Your Startup Has Exhausted All of Its Cash and You Slash Your Marketing Spend to Zilch? [00:41] The first expense that goes out of the window: marketing. [01:06] Keeping the profitable marketing budget and cutting the rest. [01:49] The story of ConversionXL and the idea of paid trials. [03:22] Look for partnerships for a cheap alternative to traditional marketing. [04:27] Playing the long game, adapting and taking some inspiration from Gary V. [05:54] Using SparkToro to find your ideal partnership!  [06:20] That is it for today! [06:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: ConversionXL Gary V SparkToro Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1375, we talk about two free features on ClickFlow that you can use to grow during tough times! ClickFlow has been serving more and more companies of different sizes over the last few years, why not give it a try? Tune in to hear about the Content Decay and Content Editor features and how they can help you and your businesses during this crisis! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Two Free ClickFlow Features You Can Use to Grow During Tough Times. [00:34] The evolution of ClickFlow and the audiences it serves. [01:15] The Content Decay feature on ClickFlow for reigniting traffic for your content. [02:24] How often to update your content for best results. [03:30] Using Content Editor to make your pieces and post more appropriate. [04:44] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:   ClickFlow HubSpot Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1370, we share four unorthodox social media hacks that will double your social traffic! Social media is not all about likes and retweets, it is also about comments! Learn this and more on today's episode as we help you increase your reach, engagement and ultimately your conversation rates! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 4 Unorthodox Social Media Hacks that will Double Your Social Traffic. [01:12] Doubling down on the all-important first window of time that a post is live. [01:53] Posting on multiple channels and making the most of your content. [02:43] The value of comments; asking questions takes your content so much further! [03:35] Using ego-bate to get more retweets and reach. [04:28] That’s it for today! [04:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Ben Horowitz Andreessen Horowitz Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1369, we share five secrets to growing your e-commerce sales and paid advertising! This list of tips and tricks can take you from moderate to booming and they really are pretty straightforward and easy! Tune in to hear about product reminders, one time offers and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Secrets to Growing Your E-commerce Sales and Paid Advertising. [00:32] Re-marketing customers through video advertising. [01:13] Product reminders through text-messaging and email. [01:40] Notifications around stock numbers; creating a sense of urgency helps! [02:35] Customer data platforms to maximize your business' reach and scope. [03:15] One time offers for e-commerce: up-sells upon checkout! [04:26] That’s it for today! [04:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Fabletics Kate Hudson Hull Lytics OTO Script Russell Brunson Traffic Secrets Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.