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Jess Collins
I'm Jess Collins, The Feral Writer, Soulful Marketer and Creatress of Empress, the membership community for authentic marketing.
We are all taught to follow the same route, one of high growth and fast pace. But what if you want to take a different path? One which is slower, more mindful, more authentic.
It is my mission to champion meaningful marketing, courageous content, selling with authenticity and soulful storytelling. I encourage you to come as you are and create from the heart space – meaningful marketing for soulful creatives.
Each Thursday, I'll be discussing, disrupting and challenging the world of marketing and creating space for the empaths among us.
Tips for Naming Your Business
Do you know the power a name wields?This episode of M Path is an exquisite blend of wisdom, tips and insights for entrepreneurs stuck in the maze of naming their business. I share my expertise in choosing the right name that reflects your brand's personality, meaning, and promise to your customers.Remember, the name is not just a name; it's your first step towards creating a memorable brand identity.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.
12:3207/12/2023
6 Tips on Writing Your Instagram Bio
Get ready to take your Instagram bio from bland to grand! In this episode, I spill the beans on six essential strategies to make your bio survive and thrive. Prepare to learn how to effectively communicate your core message and brand essence, making your audience feel something beyond a simple listing of services.This episode also challenges you to scrutinize your existing Instagram bio. Does it echo your broader business goals? Can it be more customer-focused? I'm offering tips on aligning your bio with your business roadmap and optimising your messaging.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.
15:1930/11/2023
You Don't Become the Leader by Following the Leader
Having been on the receiving end of plagiarism more times than I care to recall, I've got a bone to pick with the copycats in the entrepreneurial world.In this episode, I unpack the adverse effects of copying on credibility and how it can quash authentic leadership. I'll tell you about instances where my work was blatantly imitated and how it threatened the distinct identity of my business. But it’s not all doom and gloom. I'll also explore the merits of collaboration over copying and how to gracefully handle accusations of copying without resorting to defensiveness.Authentic leadership is about carving your path rather than tracing someone else’s.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.
20:3923/11/2023
10 Ways that Decorating My Lounge is Like Running a Business
I invite you all into my lounge transformation journey. Discover how every design choice parallels running a business, from colours to furniture placement.In this episode, I share lessons on taking your time, breaking down mammoth tasks into digestible chunks, and maintaining authenticity throughout. I'll unravel why telling your unique story should precede style and how it's okay, even necessary, to stumble and learn on this voyage.It's completely acceptable to mix and match elements - Metallica with McFly or Scandinavian with opulence - in both the living room and your business venture. I'll guide you on creating a personal and reflective space showcasing your essence, whether your home or your own business.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.
16:3316/11/2023
5 Ways to Survive Black Friday as a Small Business
Ah, that time of year again – Black Friday. This episode is all about maintaining your sanity and approaching the promotion commotion with strategy. As a marketer who has survived and coached many creative entrepreneurs through the roller coaster of Black Friday sales, I share the history of this crazy shopping frenzy, why it's a battlefield for small businesses and, most importantly, what you can do about it.The competitive nature of Black Friday can be detrimental, but fear not, I've got your back! In this episode, I share my 5 survival strategies that will help keep your business afloat without sacrificing your sanity or resorting to damaging discounting tactics.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.
16:0009/11/2023
10 Tips on Blogging
Blogging is a brilliant way to attract people to your business. It can help those customers on your website to dig a little deeper into your brand and your expertise and give those who have never heard of you the opportunity to find you. In this episode of M Path, I share some practical tips and strategies that can help you gain visibility, establish yourself as an expert, and build loyalty among your audience through blogging.Whether you are new to blogging or have been doing it for a while, I'll guide you in creating a successful blog. This includes crafting a clear strategy, producing relevant content, and using keywords effectively.We will delve into the concept of meaningful marketing for creatives, emphasising the benefits of having a definitive blogging strategy. I'll also touch on the world of SEO, from using keywords and link-building to optimising visibility, to joining online communities to boost your blog's engagement. All done with authenticity and integrity and most importantly, consistency as that is the key when it comes to your blog.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.
21:1702/11/2023
The Autumn of Unravel
Pause with me for a much-needed journey of self-discovery and soul success, which I've fondly termed the "August of Unravel". In this episode of M Path, we step back from the frantic pace of life and productivity and instead focus on understanding ourselves and our true purpose.This episode is a treasure trove of self-reflection and enlightenment, allowing you to reconnect with your dream business and, more importantly, with yourself. You'll discover the profound power of creating intentional space and how, by unlocking the unique signature that sets you apart, you can explore your shadow and soul sides.Think of this episode as a moment to release and to be more in tune with yourself and your unique path in the world. As we surrender and remove our attachments, we open ourselves to a world of new potential and soul success.So, join me as together we embrace your authentic self and embark on a journey of self-discovery.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.
20:0226/10/2023
Commanding Creativity: Where Do You Get Your Ideas From?
Seemingly mundane activities like swimming, running or dog-walking can unlock a universe of creativity within you. In this episode of M Path, I wanted to share my creative experience, revealing how I coax my imagination into the spotlight.My inspiration is often found in the most unexpected corners, whether immersed in the ocean or sweating it out in the sauna. These aren't simply pastimes but sacred moments where inspiration comes alive. Running, journaling, dog-walking, or even astrology can serve as channels to tap into your inner wisdom. Each activity can become a wellspring of ideas, a way to be present, absorb the world around you, and unleash the creative energy that lies within you intrinsically.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.
22:0819/10/2023
How to Get Started with Journaling
For nearly a decade, the pages of my journal have been privy to my most profound thoughts and emotions. This episode of M Path is an invitation into my world, where I share the immense power of journaling as a tool for self-reflection, emotional regulation and evoking creativity.Depending on whether you choose freestyle writing or a prompt, journaling could be your gateway to that realm of possibilities. It's your safe space, a sanctuary where you can express yourself without fear or judgement. We will also explore how journaling can help you reconnect with your inner self, navigate life's highs and lows, and discover your true desires.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.
16:4912/10/2023
Ten Tips for Starting a Membership
Get ready to unlock the magic of a membership community and craft an experience that resonates with your audience.Your journey starts with identifying the reason for your membership, its objectives, and the potential benefits for your members.In this episode, we'll explore strategies to design a unique membership format, free from the cliches and cookie cutter existing models. We will also explore the fascinating world of membership marketing, where authenticity, sincerity and emotional connection are the order of the day. I'll also share my personal experience in creating my membership, Empress, giving you a first-hand account of what it's like to build a membership community and the lessons I've learned along the way.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.
21:4305/10/2023
Ten Ways to Get New Customers (Part 2)
Continuing on from our previous episode, I share the next 5 strategic ways you can attract new customers. We explore the world of advertising, from the significance of investing in quality adverts that make an impact, to the importance of giving your adverts a clear job description.I also talk candidly about potential pitfalls and benefits of advertising on various platforms including Google, Facebook, Instagram, print media and even podcasts.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.MPath is produced and managed by Urban Podcasts.
16:5228/09/2023
Ten Ways to Get New Customers (Part 1)
Discover a world of business growth as I unlock 5 strategic ways to attract new customers. In this episode, I venture into the realm of content marketing, emphasising its cost-effectiveness, evolution and the significance of tuning it to your business needs.Together, we explore the power clash of video and blogging while uncovering the art of relationship building within your industry. I also share the importance of crafting a compelling freebie and how you can authentically reach out to potential customers.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.MPath is produced and managed by Urban Podcasts.
18:4221/09/2023
The Creative Mother How To Balance Motherhood & Business
When I first became a mother, I felt as though I was walking a high wire, juggling my creative business in one hand and my new role as a mother in the other. So, in this episode, I'm offering a candid look at my own journey, shedding light on how motherhood encouraged me to reevaluate my business and ultimately, reconnect with my creativity.We'll navigate together through the myth of perfect balance and share strategies for carving out mental space to tap into our creative energy.In the chaos of running a business and raising children, it's crucial to have a survival guide.. Drawing from my own experiences and lessons learned, I'm sharing ten practical tips that have helped me juggle this dual role, from remembering the story of Mr. Rose and making time for the children to embracing flexibility, adaptability, self-care and compassion.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.
19:4214/09/2023
The Path to Passive Income for Creative Entrepreneurs
Mastering the art of passive income is a game-changer for creative entrepreneurs. It allows a way to grow sustainably and have the freedom to create a life that isn’t limited by the amount of hours you have in a day.Through my journey from blending active and passive income streams to offering diverse products and courses, I've found a rhythm that creates the harmony between passion and profit. With the right balance of fully passive and part passive income streams, you too have the potential to unlock a revenue flow that works in sync with your creative endeavours.The building blocks of passive income are all about planning and understanding your customer base. So, in this episode, I offer my tips on how you too can carve your path, plan ahead, research and find freedom with passive income.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.
19:2807/09/2023
Manifested: A Life Of Meaning and Magic (and Sometimes Marketing)
What if the universe was your secret ally, waiting to co-create your reality? What if you could harness the power of your feelings and intentions to manifest your dreams?In this episode of M Path, we journey through the magic of manifestation, a tool that has transformed my life and business over the past 20 years. I reveal how I've used manifestation to attract the right people to my community, the clients I love working with and even manifesting my own creative coterie, such as attracting my brand photographer and designer, according to the frequency that I’m emitting.I will share with you the exact steps and tools you can use to manifest your dreams into reality. We'll explore my personal experience with manifestation, I will guide you through visualisation techniques, intention setting, affirmationsand the importance of nurturing a gratitude practice. How to use manifestation in your marketing practice, in your business and in your day-to-day life. M Path listeners can also purchase my ebook on manifestation at a special price using the code MPATH.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.
18:4931/08/2023
Copywriting Cazimi: Identity, Authenticity & Expressing Your Soul Essence
How often have we seen marketing efforts that seem more focused on creating a mirage rather than genuinely connecting with the audience?Authenticity is the cornerstone of my discussion on this episode of M Path, as we spotlight the concept of Copywriting Cazimi - an astrological term that signifies writing from the soul.We explore how we can create copy that resonates with who you truly are, expressing your soul essence, rather than a fabricated identity. We also address the common pitfalls of projection and imitation in marketing, highlighting how such tactics may attract but not necessarily engage your audience. Ultimately, this episode is about expressing rather than impressing, coming as you are when it comes to your copy, communicating your identity and shining authentically through all that you say.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.
14:1924/08/2023
Connection Over Projection: 8 Tips for Connecting with Your Audience
Are you genuinely engaging or just stealing the spotlight on social media? In this episode, I explore the fine line between authentic connection and 'comment cocking'.We also navigate the path of building trust and connection in relationships, highlighting the role of content as a tool to nurture these bonds. It's not always about sales, but about creating an atmosphere for your followers to truly understand your ethos.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.
16:2417/08/2023
How To Create A Marketing Plan In Ten Minutes (Sort Of)
It’s often a daunting task writing a marketing plan. But in this episode, I’m taking you on a 7-day journey explaining how by dedicating just 10 minutes each day, you can craft a soulful yet strategic roadmap for your business.We’ll look at your current position, setting measurable goals and explore how you can examine the competition. By the end of the week, you'll have a clear and concise marketing plan that can help guide your business activities.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.
18:3410/08/2023
Attracting Customers Courageously
Unlock the power of authentic, courage-filled marketing that radiates from a place of truth and integrity. In this episode, I explore the seven crucial ways you can attract customers in a way that aligns seamlessly with your values, allowing you to harness your brand's uniqueness and connect courageously. I also look at why you should never underestimate the power of your existing customers, their potential to grow your business and how nurturing customer relationships is essential to your success.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.
17:1203/08/2023
Will AI Help Me Write My Copy?
We’ve all heard of ChatGPT and its potential, but have you wondered if AI could replace human copywriters? Can AI capture the essence, emotion and authenticity that comes from a human heart?In this episode, I explore the world of AI and share the results of an intriguing experiment I set pitting AI-generated copy against human-written content.It’s worth noting, I'm not an expert on AI and this is very much an episode sharing my opinion and perspective on ChatGPT as a copywriter and soulful marketer.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.
18:4027/07/2023
How to Create a Compelling Tagline
Ever found yourself wondering how to distil your brand's essence into a few powerful words? That's exactly what we're unwrapping in this episode, diving deep into the art of creating compelling, memorable taglines that not only define who you are and what you offer, but also evoke emotion and differentiate your brand.Whether you're running a membership community, a signature course, or simply want to communicate your brand essence, a compelling tagline can be the game-changer in cutting through the noise. I reveal my five tips on how to strike a balance between emotionally charged copy and cold, cliched words, ensuring your tagline stands out in a crowd. Courageous content that conveys the essence of your brand.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.
18:1720/07/2023
Creating Your Key Messages
Picture this: I'm out shoe shopping. Not exactly where you'd expect a business breakthrough, right?But it was in that moment I landed a major contract. The secret? My key messages. This anecdote brings us to the heart of this episode, the power of key messages.In this episode, we explore the process of creating authentic key messages that resonate with who you are at your core. I'm sharing my tried and tested strategies to create, refine and test these messages for maximum impact. But remember, it's not just about ticking boxes; it's about creating an authentic emotional connection.In this episode I’ll be sharing what key messages are, how to create them, my simple MESSAGE formula and why it’s all about the GAFF.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.
17:1913/07/2023
Unearthing Your Vision & Values
Ever felt like your business is losing its soul? Like you're constantly putting on a show, instead of showing up as your authentic self? In this episode of M Path, I peel back the layers to uncover the essence and importance of vision and values in business. We explore how our values should be seen more than they're heard and how they should serve as our beacon and our signature essence. We'll delve into why creating a business that embodies your lifestyle and passions is essential rather than trying to fit into what you think your audience might desire. You'll discover how what gets under our skin can often reveal what we truly care about.Whether you’re a business tycoon or just embarking on your entrepreneurial journey, this episode will provide you with a new perspective on vision, values and authenticity in business.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.
18:2106/07/2023
The Power of a Coterie
For many years, I felt isolated on my creative journey, struggling to connect with people who truly understood my passions and ambitions. That all changed when I discovered the power of the coterie, a close-knit group of independent spirits united by common ideals. They say that it takes a village to raise a child, well it’s not too dissimilar with a creative business either. The people around you make all of the difference and that support can be your superpower. In this episode, I want to share the transformative power of these amazing communities. We explore the importance of surrounding ourselves with understanding, supportive individuals who not only share our vision but bring their unique strengths and experiences to the table. We also delve into how coteries span across different industries, personally as well as professionally, emphasising the importance of connection for creative entrepreneurs.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.
14:1029/06/2023
All You’ve Got To Be Is True
Are you ready to unearth the magic of authenticity in your marketing?In this episode, we look at how the digital world has transformed the way we connect with audiences, shifting from an old-school, dictatorial approach to an authentic, people-focused one. I explore the problems with crafting a persona that isn't true to who you are, whilst embracing your imperfections for a more relatable marketing strategy that connects you to your customer.You will discover the importance of understanding your audience and creating content that resonates with them, as well as cultivating relationships and providing value.This is an episode full of insights and inspiration on how to stay true to yourself in marketing and in day-to-day life.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.
14:3822/06/2023
What is Heart Marketing?
What does it mean to change from head-oriented marketing to heart marketing? How can authenticity, integrity and identity connect us to our audience in a more authentic and meaningful way?Join me, Jess Collins, in our first M Path episode as I share my personal journey and experiences that led me to embrace the path of heart marketing.We discuss the importance of intuition, intention, creation, expression and empowerment in creating marketing that resonates from the heart.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.
15:1521/06/2023
Introducing M Path
Welcome to M Path, the podcast for meaningful marketing for soulful creatives. We are all taught to follow the same route, one of high growth and fast pace. But what if you wanted to take a different path? Or as we call it in my membership community, The Empress Practice.I have all the badges of societal success, I followed the masses - the blueprint for societal success, but when you strip it all back, it was ego – working from the head space. I decided to do things differently – mindfully, authentically, ethically, intentionally. This is the essence of what I have named heart marketing.I’m Jess Collins, The Feral Writer and Soulful Marketer. I’m an advocate for authentic entrepreneurs, soulful businesses, slow coaches and sensitive creatives. It is my mission to champion meaningful marketing, courageous content, selling with authenticity and soulful storytelling.Every Thursday, I’ll be discussing, disrupting and challenging the world of marketing and creating space for the empaths among us. Join me in our quiet corner each week, pour a hot drink and give yourself and your business this time. Join my coterie of creativity and set your intention.I’ll see you inside.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.
02:2919/06/2023