What if the key to transforming your business isn't just about attracting new customers, but deepening the relationships with the ones who already matter most? In this episode, we dive into the concept of an HFHV strategy—High Frequency, High Value customers—and why they could be the cornerstone of your business growth.We’ll explore the two types of customers who fall into this category: high-frequency customers, who engage with your brand time and time again, and high-value customers, who invest in your offerings and advocate for your brand.You’ll learn why it’s crucial not to overlook your existing loyal clientele and how nurturing these relationships can be just as, if not more, important than constantly acquiring new customers. Discover how to deepen connections with your HFHV customers through tailored experiences, personalised communication, and exclusive offerings that cater to their needs.Also, find out why recognising and rewarding these loyal advocates can lead to greater brand loyalty and stronger community ties.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is created by Urban Podcasts.

What if the key to transforming your business isn't just about attracting new customers, but deepening the relationships with the ones who already matter most? In this episode, we dive into the concept of an HFHV strategy—High Frequency, High Value customers—and why they could be the cornerstone of your business growth.We’ll explore the two types of customers who fall into this category: high-frequency customers, who engage with your brand time and time again, and high-value customers, who invest in your offerings and advocate for your brand.You’ll learn why it’s crucial not to overlook your existing loyal clientele and how nurturing these relationships can be just as, if not more, important than constantly acquiring new customers. Discover how to deepen connections with your HFHV customers through tailored experiences, personalised communication, and exclusive offerings that cater to their needs.Also, find out why recognising and rewarding these loyal advocates can lead to greater brand loyalty and stronger community ties.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is powered by Urban Podcasts.

In this special episode of M Path, I’m celebrating a meaningful milestone: the birthday of The Feral Writer and opening up about my journey, sharing the origins of my brand, and reflecting on the life changes that led me here.Back when I had a thriving marketing career and a line-up of high-profile clients, everything seemed perfect on the surface. But something was missing. I felt detached, and the endless push for growth didn’t align with my creative spirit. Everything changed when I became a mother, forcing me to confront questions about my purpose and identity. I ultimately walked away from it all, choosing authenticity over the “perfect” life. That leap sparked the creation of The Feral Writer, where I could help creatives find their true voices in a noisy world.In the spirit of celebration, I’m offering ten exclusive gifts throughout the week—from popular course bundles and e-books to a brand-new offering in predictive astrology. Each day unveils new opportunities to engage with resources that support your creative journey.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

Have you ever wondered why we often become our own biggest obstacles? In this episode of M Path, I delve into the curious world of self-sabotage and its impact on our lives!As we shift gears from a whirlwind 30-day challenge, it's time for a thoughtful exploration into self-defeating behaviours. With the insightful picks of members Corey and Kat leading us, this episode strikes a deep chord with the essence of autumn—a period for reflection and adjustment.Discover five essential tips to identify and conquer self-sabotage, and learn the art of stillness, embracing moments of solitude to foster insight. By weaving together personal grounding practices like journaling and mindfulness, we set the stage for resilience, especially against those inevitable lows.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

Do you dread the idea of self-promotion? In this episode of M Path, I dive into the often uncomfortable but crucial world of self-promotion, especially for creative and empathic entrepreneurs. Many struggle with the thought that promoting themselves means being loud or boastful, but I’m here to challenge that notion and show you a more authentic path.Through five key insights, I share how promotion can become a natural extension of your business, helping you reach the people who need your services the most. Whether it's refining your message, building stronger connections with existing clients, or finding promotion methods that fit your unique style. I offer actionable advice on building a consistent promotion practice, exploring free avenues for visibility, and finding your personal approach to connecting with your audience.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

Do you ever feel like you're drowning in endless to-do lists but getting nowhere? In this episode of M Path, I explore the power of intentionality and how it can transform the productivity of creative entrepreneurs. Are your daily tasks truly aligned with your long-term goals, or are they just keeping you busy without real results?I challenge you to rethink your priorities, focusing on tasks that propel you forward instead of perpetuating inaction. From refining content strategies to re-evaluating commitments, I break down the importance of clear intentions in everything you do. I also share practical strategies for balancing creativity with productivity and how setting clear goals can unlock the path to financial success and more free time.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

Do you ever feel like you're constantly hustling, yet getting nowhere? In this episode of M Path, I expore the counterintuitive concept of "treading water" in business. While the world tells us that success comes from non-stop grinding, what if the secret to real progress is actually found in moments of stillness?Inspired by leaders like Bill Gates and his famed “think weeks,” I explore the power of intentional pauses. Forget about busy holidays; this is about carving out space to disconnect, recharge, and reflect—away from the constant buzz of emails and social media. In a world where we can barely last six minutes without checking our phones, this episode challenges the notion that busyness equals productivity.I also break down the idea of realignment, encouraging you to reassess your goals and routines, shed what no longer serves you, and step into a more purposeful way of working. From tech-free days to setting clear boundaries with clients, we offer actionable steps to help you embrace the clarity that comes from slowing down.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

What does it really mean to serve others, and how can we do it without burning ourselves out? In this final episode of the Autumn of Realignment series, I explore the fifth and final rule: serving. Over the past weeks, I’ve touched on energy, inspiration, action, and promotion. Now, it all comes together with serving—the practice that ties everything into a balanced and fulfilling life.I dive into how true service isn’t just about giving to others—it starts with cultivating our own energy and grounding ourselves before we can genuinely help those around us. If you've ever felt drained from giving too much too soon, you’ll understand why self-care and boundaries are key to sustainable service. From serving your audience with valuable content to enriching your customers' experiences, and—perhaps most importantly—learning how to serve yourself, I share the layers of what it really means to live in service.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

Are you uncomfortable with self-promotion? In this episode, I dive into the fourth rule of realignment: promotion—a topic that often gets a bad rap among creative entrepreneurs. Why does promoting your work feel so awkward, and how can you shift your mindset to embrace it? Building on previous discussions about energy, inspiration, and action, I’m now tackling the key to getting your work out there. I break down five essential insights on how to make peace with promotion, recognise its value, and use it to nurture relationships with both new and existing clients.This isn't about being pushy—it's about authentically sharing your expertise and ensuring your audience knows what you offer.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

Ever feel like your daily actions aren't quite matching up with your bigger goals? In this episode of M Path, I dive into the idea of "aligned action" as part of my realignment framework. Coming off the back of some personal health challenges, I've been reflecting deeply on the importance of aligning our actions with our aspirations.Today's focus? The third rule of realignment: action. But not just any action—it's about taking steps that actually move the needle toward what you truly want. Do you find yourself getting caught up in tasks that don’t seem to get you any closer to your dreams? It's time to take a hard look at that to-do list. Are you reacting to everyone else's demands or proactively working toward your own vision?I'll explore how to perform an "action audit" to uncover where your time is really going. Is social media or client work derailing your progress? Learn how to set boundaries and focus on the actions that truly matter. And here's the twist: action doesn’t always have to be about hustle. Sometimes, the most important steps are the quiet moments of planning and creativity that set the stage for real growth.By the end of this episode, you'll be inspired to map out three to five major goals and the steps needed to bring them to life.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

Where does true inspiration come from, and how can it fuel your business success?In today’s episode, I dive into rule number two of the Realignment Challenge: finding your creative spark. Inspiration is all around us, but how do we tap into it to create meaningful impact?I share insights from my personal journey, including the launch of my new mastermind program, Maven—designed for ambitious women ready to elevate their businesses and amplify their creative potential. I explore how stepping outside your routine, embracing nature, and tuning into diverse experiences can ignite new ideas and push your business forward.Discover why true creativity can’t be taught, but instead, unlocked. I’ll also explore how to guard against the pitfalls of imitation in a digital age, and why staying true to your voice is more important than ever.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

Have you ever wondered why your business feels off-track despite your hard work?In this episode, I share my five essential rules of realignment that have been game-changers in my entrepreneurial journey. As I gear up for a five-day realignment challenge, I’ll share practical steps that not only boost sustainable revenue but also strengthen client relationships.I'll explore the telltale signs of misalignment—like dwindling sales and creeping financial anxiety—and discuss why reconnecting with your core identity is crucial for success. Each session will focus on energising both your body and mind, offering insights and exercises that elevate your business approach.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

Is your About page doing its job? In this episode, I share my five critical stages of creating an About page that reflects your brand and genuinely resonates with your audience.We start with Foundations, exploring your page’s objectives and who you're speaking to. In Messaging, I challenge you to consider whether your core values and brand story truly shine through. Then comes Seeking Skeletons. Are you willing to share the vulnerable parts of your journey to create authentic connections? In Differentiation, we explore whether your narrative genuinely resonates with your audience or is just a list of accolades. Finally, in Details, we question whether your storytelling is clear and engaging or is weighed down by unnecessary fluff.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

Have you ever felt like your content is falling flat, even when you poured your heart into it? In this episode, I share my six essential tips for creating emotionally resonant content that attracts your ideal customer and filters out those who could be a better fit.Discover how to build your authority and establish yourself as the go-to expert, inspiring your audience to take action and move beyond social media noise.Learn how being labelled "too much" can be a badge of honour, not a curse. I open up about my journey of embracing my true self—loud, intense, disruptive—and how that authenticity has drawn the right audience to me.I'll share why owning your unique qualities, whether rough around the edges or deeply sensitive, can elevate your content from bland and borrowed to genuine and impactful. By presenting your true self, you build trust, ensure your content stands out, and activate meaningful engagement with your audience.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

Have you ever wondered if your everyday skills could unlock freedom and transform your life? In this episode of M Path, I explore the profound world of passive income through the wisdom and experiences of participants from my six-week creative sanctuary. We hear from Ali, who suggests starting small and teaching from personal experience, and Marie, who emphasises leveraging simple, everyday skills.This episode will help you reflect on your true intentions for seeking passive income, whether for a better lifestyle, freedom to work from anywhere, or a lighter workload.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

Have you ever wondered how harnessing cosmic energies could transform your business? In this episode, I share insights and strategies to attract abundance, focusing on the powerful Lionsgate portal. Learn how to shift your vibration, realign with your true desires, and manage your energy amidst the constant buzz of external stimuli.My six practical tips for fostering abundance, especially during the challenges of Mercury Retrograde, emphasise the importance of grounding and nurturing your energy. Through affirmations and visualisations, I’ll share how you can manifest your desired outcomes.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

What if the secret to sustainable business growth is nurturing just a handful of high-value customer relationships? In this episode, I explore the transformative potential of the £10,000 customer.Through my journey and real-life examples from my offerings, such as the Creativity Sanctuary and Empress, you'll learn how small initial purchases can evolve into significant investments, all through the magic of trust and positive experiences. I’ll explain the five crucial steps to turning casual buyers into loyal advocates championing your brand. From understanding the intimate details of your best customers' lives to creating tailored products that align with their broader goals, every strategy is designed to move them up the loyalty ladder. And it's not just about the sales; planning the next step ensures continuous engagement, turning satisfied customers into powerful referral engines.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

Have you ever wondered how to transform your creative passions into passive income streams?In this episode, I introduce my upcoming Creativity Sanctuary, a transformative six-week mini-mind aimed at helping small business creatives launch their passive income projects. From crafting concise, impactful eBooks to strategising content for a monetisable YouTube channel, I'll share actionable tips to set you on the path to financial freedom.I also explore the world of webinars, revealing how you can convert your expertise into an evergreen income stream without the hard sell. I'll touch on other lucrative passive income avenues, such as email marketing courses, challenges, and digital products.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

Unlock the secrets to passive income for creative entrepreneurs and revolutionise your business model.In this episode of M Path, I share the story behind "Contented," my most successful course, crafted in six weeks despite a busy home life. You'll uncover the unique formula that made Contented shine, including its semi-live structure that combines the best of self-paced learning and real-time interaction. I’ll share how cultivating a loyal customer base through unique and exceptional experiences can open doors for further upselling and cross-selling opportunities. By dedicating a week to immersive social media interaction, I share how maintaining constant availability to clients via platforms like Facebook drives immediate action and accountability. This fast-paced, action-oriented format ensures high completion rates and quick client acquisition.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

Have you ever wondered how to transform a simple idea into a passive income stream?In this episode, I unveil my six-stage process for creating passive income offerings. We'll start by brainstorming creative ideas that perfectly align with your brand and cater to your audience's needs. I'll share strategies to ensure your offerings are interconnected, fostering customer loyalty and repeat business. Next, we'll focus on narrowing down your concepts and crafting a compelling name that truly resonates with your target audience and embodies your brand’s vision.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

Have you ever wondered how to turn your creativity into a steady income stream, especially during those leaner summer months?In this episode of M Path, I uncover the secrets to generating passive income in just 30 days. I'll break down the concept of passive income, making it approachable and scalable for soulful and empathic entrepreneurs. I'll introduce you to the Creativity Sanctuary, a transformative six-week intensive programme with live sessions, co-working time, and personal support designed to help you craft and launch your passive income offerings.Whether you're a writer, a skincare brand, a florist, or a virtual assistant, this programme has something for you. Learn how to create digital products like e-books and video series, bundle physical products for added customer value, and develop courses and memberships for sustained income.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

Practical knowledge often trumps formal qualifications, and I've seen it firsthand throughout my career. Once, as a hospitality manager, I learned the actual value of leading from the front—whether it was handling a kitchen crisis or smoothing out customer service hiccups.In this episode of M Path, I explore how real-world experience often overshadows academic accolades, featuring insights from fields like police work, marketing, and photography. By sharing compelling stories and personal experiences, I underline the importance of hands-on skills in fostering effective leadership and creative success.I also explore the power of apprenticeships, highlighting my journey with a master astrologer and the invaluable practical insights I gained.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

What if soulful marketing could transform your business and how you connect with your customers?Join me as I celebrate a monumental milestone—one year of the M Path podcast and two years of the Empress membership. Reflecting on this inspiring journey, I explore the origins of Empress, designed as a sanctuary for creative entrepreneurs seeking authentic and meaningful marketing strategies. I share seven key lessons from the Empress Practice that promise to help you connect deeply with your customers while operating from a place of authenticity and abundance.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

Feeling unqualified for your dream job? You’re not alone. I remember my journey of applying for a position that seemed beyond my reach and the subsequent challenges from a boss who aimed to chip away at my confidence. In this episode of M Path, I dive into empathic entrepreneurship, shedding light on how criticism, competition, and hidden agendas can impact our mental well-being. Through personal stories and practical advice, I share the significance of recognising when criticism is rooted in someone else’s insecurities and the transformative power of surrounding ourselves with people who uplift and support us.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

Why do so many businesses fall into the trap of constant discounting, and what are the hidden consequences?In this episode, I explore meaningful marketing strategies for empathic entrepreneurs. I share personal experiences highlighting the pitfalls of habitual sales tactics, which can condition customers always to expect discounts and erode trust and loyalty. Instead, I share my alternative approaches, like offering loyalty points that maintain value and foster long-term customer relationships.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

Uncover the unique advantages of social media for artists. In this episode, I share how maintaining an engaging social media portfolio can attract potential buyers and keep them interested in your art.Sharing your inspirations, creative process, and personal stories can help you build a deeper connection with your audience.From homes to hotels and salons, social media can transform your art into a conversation piece, leading to natural promotion through customer shares.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

I remember the first time I realised my work felt hollow without passion — like a shell without the sea's roar.In this 51st episode, I'm tackling your questions in a spontaneous Q&A, exploring the transformative power of passion in business. It's not all about the pounds and pence; it’s about the pulse of dedication that turns the gears of innovation and sustains us through the entrepreneurial journey.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

Have you ever felt the well of your creativity run dry, leaving you staring blankly at a canvas or, worse, a spreadsheet? Fear not, as I guide you through rejuvenating your imaginative spirit with lessons drawn from my own quest to harness creativity at will. In this episode, I share ten potent methods to keep your ideas flowing like a perpetual spring. Disconnect to reconnect - that's the mantra when stepping away from the digital clamour and into nature's embrace, a practice I swear by for refilling the creative reservoir. And these aren't one-off tricks; they're habits to infuse into your daily ritual, ensuring the muse never strays far.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

Unlock the secret to a visually stunning Instagram grid that's as strategic as simple.In this episode, I share the transformative power of the nine-grid strategy that encapsulates your brand's essence at first glance while giving you the upper hand over the constant pressure to produce on-the-fly content.A well-planned feed is not just a visual treat, but a carefully choreographed balance of consistency and originality. And remember, behind-the-scenes content isn't just filler—it's the golden thread that weaves your brand's narrative.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

Learn how to succeed in the competitive photography industry without resorting to the overused social media and email marketing tactics. Instead, use strategies beyond simple promotion, price, and personal marketing. In this episode, I share how you can captivate potential clients by weaving your journey into your professional work and forming lasting connections. I also discuss the crucial element of vulnerability in marketing, which can help you establish trust and set yourself apart from the rest.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

Have you ever wondered how a name can capture the very soul of a brand or a burlesque persona? In this episode, I weave through the vibrant corridors of creativity, where crafting a name becomes an intimate act of self-discovery and expression. I share honest insights into the importance of letting a name organically reveal itself, much like how a business’s true identity can unfold over time. Alongside, I offer six golden tips to guide you in crafting an authentic name that speaks volumes, whether it's for the stage or the marketplace, a name that holds an echo of your vision and the unique essence you wish to project to the world.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

Have you ever wondered why your palms sweat at checking your bank balance or why a windfall feels less like a blessing and more like an anxiety attack? In this episode, I explore the intricate world of finance, sharing real-life stories of my clients' journeys. These stories will show you how they've reshaped their money mindsets and how you can do the same.I also discuss the relationship between self-worth and salary and why making intentional financial decisions can be the most rewarding investment you'll ever make.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

Have you ever received a lead magnet that felt more like a bait-and-switch than a cherished gift? I share that frustration with you today as I unpack the transformation of lead magnets from mere email collection tools into invaluable gifts that resonate with the soul.As a seasoned copywriter, I know the disappointment of shallow content all too well, and in this episode, I wholeheartedly oppose this norm. Together, we'll explore the essence of what makes a lead magnet effective and deeply meaningful—something that mirrors the expertise and passion you pour into your work, fostering genuine connections from the get-go.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

I once believed that a corner office and a six-figure salary were the epitome of success, only to find that my true joy sprang from the stillness of early mornings and the laughter shared with loved ones. That revelation has led me to a deeper understanding of what success really means, an understanding I'm eager to share with you.In this episode, prepare to be inspired as I recount my transformation from a high-powered entrepreneur to a champion of soulful living. This journey has taught me that true accomplishment is not measured in the alignment of accolades but with our deepest values.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

As I looked at old photographs, I was amazed at my journey to where I am now. In this episode, I want to share that journey with you and explore the passage of the enigmatic rite of midlife, particularly from a woman's perspective.This episode is about having the courage to pursue forgotten dreams and revive ambitions we set aside for practical reasons. I share personal stories while touching on topics like the gender pay gap and societal expectations that limit us, as I create a space for those brave souls who are transitioning from lucrative careers to vocations that are closer to their hearts, like a lawyer trading in briefs for shears and the freedom of a hairdresser's life.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

Are you tired of the same old, pushy marketing tactics that leave you feeling icky? In this episode, I challenge traditional strategies and open a world where marketing meets empathy and integrity. I share my 10 transformative tips that will change how you view and execute marketing.As creatives and empaths, we often struggle to find our place in the aggressive world of marketing, but who says it has to be a battlefield? By showing your true face and building personal connections, you can create a marketing strategy that feels as comfortable as chatting with an old friend. I'll explain why the noisy social media battleground isn't the only place to make your mark and how journaling could be your secret weapon for unearthing profound marketing insights.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

Have you ever felt like you're on a hamster wheel, trading time for money in your creative business? Say goodbye to the grind as I share my ten game-changing strategies to transform your expertise into a blooming garden of passive income streams.In this episode, I explore the practicalities of monetising your know-how into digital products, from the allure of Skillshare to the community spirit of Patreon. Discover how live donation Q&As can create an interactive and profitable experience and why crafting an online magazine or diving into the world of micro-groups might be your silent sales force.Through my personal tales and insights, learn how you can craft a sustainable income that continues to reward you long after the paints dry and the camera stops rolling.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

Unlock the secrets to connecting with your true clientele as I unravel the myth of the 'ideal customer avatar' and introduce you to 'Clare.'In this episode, I share stories and wisdom from my 'Contented' course to help you identify and attract the real, authentic customers you're meant to serve. Say goodbye to chasing after the perfect customer and hello to creating content that resonates deeply with the Clare's of your world.You'll learn the power of targeted hashtags, the art of authentic interactions, and the magic of testimonials that strike a chord with your audience. It's not just a numbers game; it's about forging meaningful connections that help your business flourish. We'll reveal how polling and engaging with your customers can provide both qualitative and quantitative data that's pure gold for your marketing strategies.This episode is a treasure trove of insights for anyone tired of cookie-cutter marketing approaches and eager to embrace the intricate reality of their customer base.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

Have you ever uncovered a hidden treasure in the least expected place? That's what happened to me when I realised that the simple act of journaling could revolutionise the way I approached business strategy and personal growth.In this episode of M Path, I share 10 powerful journaling prompts tailored to unlock the entrepreneurial spirit within you. Together, we'll explore the bedrock of your mission and unravel the emotional tapestry that connects you to your customers. Each prompt is a stepping stone towards ensuring that your professional journey aligns with your true intentions and resonates deeply with your aspirations.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

Have you ever opened your Instagram app and felt like you've stumbled into a digital maze? Do you think Instagram stories are just for casual updates? Think again!In this episode, I share my secrets on how you can turn your Instagram into captivating mini brochures for your brand. I'll share how, by utilising Instagram stories, you can build genuine connections and bring your audience into your daily rhythm.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

Who says you can't mix business with soulful storytelling? In this episode, I share my trials and triumphs in content creation. I reveal how a solid plan can come to the rescue when life throws curveballs, proving that foresight in content planning does not suffocate creativity but gives it wings.Packed with ten actionable tips, I share how striking the right chord between being sales-y and sincere can be a tightrope walk, but I'm here to guide you across with grace.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

As I gazed upon the night sky, I wondered what if the stars held the blueprint to entrepreneurial prowess. This revelation led me down a path where astrology and business intertwine.In this episode, I uncover the magic of new moons, particularly when they grace the 10th and 6th houses of our astrological charts, domains of career milestones and daily grind, respectively.However, this episode isn't just about starry insights; it's a practical guide to navigating the often-turbulent waters of career transformation. Feel the raw, regenerative power of Pluto transits and learn to ride the wave of change they bring. I'll share how you can tackle the surprises that Uranus might throw into your path and reveal why the stern lessons of Saturn's transits could become your ultimate tool for achieving your long-term objectives.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

When a respected brand in the creative world undercut its message of support by asking artists for free work, it struck a resonant chord with me.As a seasoned copywriter with a heart rooted in genuine storytelling, in the episode, I bring to light the often unnoticed connection between integrity and lasting achievement, all while offering guidance on aligning your actions with your values.I share insights for anyone striving to embed honesty and integrity into their life's fabric, professionally and personally, while scrutinising the need for truthfulness, the repercussions of disingenuous conduct, and why owning up to our blunders is non-negotiable.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

I'll never forget that first taste of success when my humble home-baked cookies became a neighbourhood sensation; it wasn't just the sugar and spice that won hearts, but the stories each batch told. That's precisely the authenticity and emotional connection I aim to help you bring to your marketing in this episode.Together, we'll navigate the heart space of creativity, uncovering how to blend the perfect mix of message, emotion, and clear calls to action to create marketing content that resonates deeply with your audience.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

As the marketing world hurtles toward a future brimming with AI-generated content, I find myself caught between the thrill of innovation and a yearning for the human touch that's always been the heart of great marketing.In this episode, I'm navigating the anticipated dominance of artificial intelligence in content creation for 2024 while also shining a light on the increasingly valuable endorsements from micro-influencers. As a staunch advocate for genuine connections, I'll also share insights into why staying true to the soul of marketing could still be your trump card in a landscape awash with ones and zeros. I also look into the electrifying realm of customer-generated content and the formidable rise of video marketing.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

Each one of us has come across an 'About' page on the internet that we instantly connected with, feeling as if we found a kindred spirit. This moment of authenticity is something that we all aspire to create.In this episode, I'll be sharing how you can achieve this by being sincere and vulnerable. I'll discuss how a well-thought-out narrative can draw your audience closer and turn them into loyal customers. I'll reveal the secret to maintaining professional conciseness while still retaining the essence of who you are, crafting content that's not only about selling but telling the unique story that only you can tell.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

Have you ever wondered if every pound you put into marketing truly works in favour of your business goals? Well, this week's episode is your treasure map to ensure your marketing budget is wisely crafted and perfectly aligned with your strategic objectives.I unveil ten pivotal tips to help you scrutinise your current spending, carve out crystal-clear objectives for the year, and harmonise your budget with your revenue flow. I'm taking you beyond the basics—into a realm where every investment is not just an expenditure but a deliberate step towards your 2024 vision for your business and the personal milestones you want to achieve.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

Embark on a journey to elevate your marketing strategy with a roadmap that speaks to the soul of your entrepreneurial spirit. Discover the power of intention and clarity that comes with a 10-stage plan designed to grow with your business, crafted especially for empathic and sensitive entrepreneurs.In this episode, I unravel the art of setting goals that resonate with your personal and professional aspirations while diving into the unique essence of your offerings. I also emphasise the meaningful engagement with your business plan, advocating for a living document as a constant, collaborative companion on your path to success.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.