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Littlefield Agency
Sam Littlefield and Steve Roop chat agency and client happenings as well as cover digital marketing trends and news every Wednesday, live from Littlefield Studios in Tulsa, Oklahoma.
Total 140 episodes
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Win high-value customers with Account-Based Marketing

Win high-value customers with Account-Based Marketing

This week's podcast jumps right into one of Sam's favorite topics, Account-Based Marketing (ABM). What is ABM? It's a strategic approach where B2B marketing and sales teams collaborate to identify, target, and nurture high-value accounts rather than casting a wide net. It's something that also plays right into Roop's favorite topic, content marketing through CRMs!Knowing who your best customer is beyond demographics is what we're talking about. By understanding your customer's likes and dislikes, challenges and problems on a real one-to-one level you can create content that endears them to your brand and more quickly moves them through your sales cycle. And who doesn't want to shorten their sales cycle and juice up that ROI? How do we know any of this works? We've done it for ourselves!The gang at Littlefield Agency is off for Turkey Day next week, so no podcast, but we hope you and your family have a wonderful holiday! — Brandon, Brenda, Claudia, Sam and RoopTell us what you think!
20:3020/11/2024
Chelsea talks B2B trade shows

Chelsea talks B2B trade shows

She's back! Everyone's favorite podcast guest, Chelsea Clement, returns to talk B2B trade shows on this week's episode. A nearly 10-year Littlefield Agency veteran, Chelsea has seen it all (hear her story about an attendee gone wild). From touch screens to product gamification, she discusses the good, the bad and the ugly of the trade show world.In the end, it's all about getting those leads, which starts with personal interactions and continues on through CRM marketing efforts. So grab a cup of coffee (or maybe something stronger?) and hear Chelsea's tales from the trade show floor on this week's Little Talks.Tell us what you think!
21:2313/11/2024
B2B marketing during the holidays

B2B marketing during the holidays

While the holiday season may seem to be dominated by B2C marketing, it's also a prime opportunity for B2B marketers to connect with customers in a much more personal way. On this week's podcast, Sam and Roop go through some ideas and tactics to help you stay in front of your B2B customers during the hectic and crowded holidays.The main take away? Showcase your appreciation for your customers and employees in personal and genuine ways. It'll help strengthen relationships, and lays the groundwork for a dynamite 2025. Even small gestures can go a long way during the holiday season for all marketers, including B2B.And next week we have a fan-favorite guest: Chelsea Clement!Tell us what you think!
13:3006/11/2024
Emails! Emails! Emails! And other musings ...

Emails! Emails! Emails! And other musings ...

In this week's Little Talks, we round out our recaps from INBOUND24 by diving into friend of the show, Jay Schwedelson's sessions at HubSpot's annual marketing conference. The man knows email (and we've covered plenty of that knowledge on past episodes), so this time we focus in on a couple of new email-related items and some other interesting tidbits from his main stage presentation.Jay’s top insight? Embrace lo-fi content! Over the past year, engagement on lo-fi videos has skyrocketed by 48%—and those unpolished, authentic moments on LinkedIn and Instagram are pulling in over 64% more interactions. As he says, “Nobody has a clue!”—test everything and don’t be afraid to fail.Jay also dropped a heads-up about Apple’s iOS 18 updates shaking up email marketing, especially with its new tabbed inboxes that could shift brand emails to “Promotions” limbo. His advice? Make newsletters feel personal—they see nearly 50% higher open rates than generic brand emails. And in true Jay fashion, he wrapped it all up with some advice on starting a podcast (they’re a hidden gem) and tackling tough tasks with his “Eat the Frog” mentality. Catch the full episode for more of Jay’s tips!Tell us what you think!
20:2430/10/2024
Is content still king?

Is content still king?

Amidst the busy travel season of Fall Break, Sam and Roop continue to recap nuggets they learned from their time spent at INBOUND. With 4.6 billion new pieces of content created every day, Neil Patel emphasizes that the real trick isn’t about churning out endless amounts of it; instead, focus on quality over quantity. Blogging, for example, still packs a punch for B2B companies, driving up organic traffic, brand inquiries, and even conversion rates. But here’s the kicker—most top-performing content isn’t brand new, it’s remixed.And if you’re worried that your content needs to be polished to perfection, think again! Patel says lo-fi content is the way to go. In fact, those raw, unpolished videos you shot on your phone? They could get you 47% more views on LinkedIn than your fancy, edited pieces. So, whether you’re remastering old blog posts or getting casual with short-form video, there’s still plenty of room for creativity—and success—in today’s content landscape.Tell us what you think!
18:0223/10/2024
Meet your next customer on TikTok

Meet your next customer on TikTok

Sam and Roop continue their recap of sessions from HubSpot's INBOUND24, this week jumping into everyone's favorite short-form video platform—TikTok. And if you're watching, this is the official debut of our new third camera focused on Junior Producer, Claudia Kelly! Now you can see a Gen Zer react in realtime to a millennial and Gen Xer.In this episode the gang channels their notes from INBOUND speaker extraordinaire Dawn Dodson on how TikTok can be your brand's secret weapon for meeting your next customer. Spoiler alert: it's not about recycling your old content! TikTok craves originality, so it’s time to shine a spotlight on your company heroes—whether you're in B2B or B2C—and create fun, engaging content that’s made just for the platform. With an average user age of 30 and sky-high engagement, even “boring” industries like finance can have a blast here. The best part? Comments aren’t just comments—they’re your new content ideas! Tune in to learn how to turn that TikTok buzz into real business, all while keeping it fresh and fun.Tell us what you think!
18:1216/10/2024
2025 Planning: What's next for B2B marketing?

2025 Planning: What's next for B2B marketing?

It’s that time of year again—2025 planning is upon us! In this week’s episode of Little Talks, Sam and Roop break down everything you need to know to build a successful B2B strategy for the year ahead. They emphasize content marketing can play a huge role in your 2025 strategy. Blogs, podcasts, and even short-form video all play a role in creating an ongoing dialogue with your audience, inviting them to participate instead of just pushing messaging at them.Littlefield’s own Ditch Witch: Beyond the Moon, is a great example of a tool for engaging both current customers and prospects. By offering value beyond traditional advertisements, brands can build lasting relationships and create content that keeps people coming back for more.AND...Brenda is BACK! We are so happy to have her back at the agency! Thanks for tuning in, and we will see you next week.Tell us what you think!
20:1809/10/2024
HubSpot's INBOUND24 recap: Part 2

HubSpot's INBOUND24 recap: Part 2

This week, the Boston trio—Sam, Roop, and our very own Senior Client Engagement Manager, Joy Hulver—got together in the studio to unpack their experiences from HubSpot’s INBOUND 2024. Since Sam and Roop gave their highlights last week, this episode is all about Joy’s favorite moments from the conference.Joy goes into influencer marketing, where she introduces the concept of “narrative transportation,” showing how consumers connect with influencers on a personal level. The crew touches on some marketing trends like SEO and shifting search trends. For instance, younger audiences are turning to TikTok and ChatGPT instead of the classic search engines.Tell us what you think!
23:5302/10/2024
HubSpot's INBOUND24 recap: Part 1

HubSpot's INBOUND24 recap: Part 1

The energy was ELECTRIC as the Littlefield Agency team touched down in Boston for INBOUND 2024, HubSpot’s annual marketing conference. This year, Roop, Sam, and Senior Client Engagement Manager Joy Hulver attended INBOUND. The crew learned everything from LinkedIn ad strategies to the latest in AI-driven marketing with HubSpot’s newly released “Breeze”—a tool to help marketers tackle complex tasks with ease.Beyond the sessions, we had the chance to reconnect with clients and industry peers (including our good friend Jay Schwedelson)! As we continue to unpack all that we learned, stay tuned for our upcoming debrief with Joy where we’ll dive deeper into our favorite sessions and how these insights will shape our approach moving forward. Tell us what you think!
19:3924/09/2024
INBOUND24 preview: HubSpot’s annual marketing shindig

INBOUND24 preview: HubSpot’s annual marketing shindig

As Roop would say, "It's the most wonderful time of the year" (and no, he's not talking about Christmas)! It's time for HubSpot's annual marketing conference, INBOUND. This year marks Roop's third time attending, but he’s not going alone. Sam and Senior Client Engagement Manager, Joy Hulver, will be joining him in Boston for a jam-packed agenda covering B2B marketing trends, harnessing AI in the workplace, content strategies, email marketing, and more.With an impressive line-up of speakers, including podcast favorite Jay Schwedelson and none other than Deadpool himself, Ryan Reynolds, this year's INBOUND promises to be one of HubSpot's biggest yet.Tune in as Roop and Sam share a quick preview of the sessions they're excited about, along with their best attempts at some questionable Boston accents. And be sure to check back in two weeks for a full recap of INBOUND 2024!Tell us what you think!
14:4411/09/2024
Special Guest: B2B photographer John Amatucci

Special Guest: B2B photographer John Amatucci

As we gear up for Labor Day weekend, Sam welcomes a special guest to Little Talks this week: John Amatucci, a seasoned B2B photographer who’s been capturing amazing shots with us for 20 years! In this episode, John shares his creative process and how he tackles the challenge of making B2B photography stand out, even when working with large industrial equipment. He also dives into how AI is shaking up the photography game—not as a competitor, but as a powerful tool that boosts creativity and efficiency.Curious to see more of John’s work? Make sure to check out his website for a peek into his world behind the lens. Trust us, you don’t want to miss it!Tell us what you think!
22:4828/08/2024
The state of AI

The state of AI

It’s been a while since we chatted about artificial intelligence. For well over a year now, we’ve seen both the positives and negatives of this rapidly growing technology. But where do we stand in mid-2024? This week, Roop and Sam talk about where we’ve been, where we’re going, and how we use AI ourselves—and possibly how you might use it for your B2B brand.We also cover new players in the game, from Apple to Google. AI is more than just ChatGPT, and it’s more than just a tool to do your homework, write your emails, or give you ideas for Christmas presents.Artificial intelligence continues to be a game-changer when used correctly, saving valuable time and resources in nearly every corner of the working world.So join us as we jump back into the world of AI!— Brandon, Brenda, Claudia, Roop and SamTell us what you think!
24:0721/08/2024
How to navigate B2B marketing during an election year

How to navigate B2B marketing during an election year

As we are getting closer and closer to the upcoming election, we thought we would discuss perceived marketing challenges we often hear. With some handy charts and graphs, Sam explains how brands need to be more strategic with their timing and placement during election seasons, making sure that their messaging remains relevant.Since the 2016 presidential election, digital ads have become a staple in political campaigns, leading to significant increases in competition and costs. This trend continued in 2020, with political ad spending reaching a staggering $8.5 billion. The steady flow of political dollars into the market often starts bidding wars for prime advertising slots, driving up costs and making it difficult for small-to-medium-sized brands to maintain visibility.How do you deal with election season as a marketer? We have some thoughts.Tell us what you think!
16:0213/08/2024
Is content marketing worth it for B2B brands?

Is content marketing worth it for B2B brands?

This week, we cover a question we hear from time to time from our B2B prospects: Does content marketing work?Our short answer: Yes!Today’s B2B customers are more empowered than ever before. They conduct their own research, seek out info online, and are hesitant to engage with sales reps until they’re well-informed about a product or service. B2B sales cycles can also be long and complex, with multiple decision-makers involved. Content marketing can help you stay top-of-mind with your prospects throughout their buying journey, providing them with valuable information and influence at each stage, nurturing them towards a purchase—and just as important—a repurchase.So listen in as Roop and Sam discuss content marketing's place in your B2B marketing strategy, and offer some opportunities you might not have considered.And come back next week when we tackle marketing challenges in an election year!Tell us what you think!
19:2607/08/2024
Closing the attribution loop for better ROI

Closing the attribution loop for better ROI

Question we get ALL THE TIME: How can I close the loop on a lead sent to our dealer network? In this week's episode, Sam and Roop discuss some solutions to this problem we've seen WORK. Proper attribution is key to creating better, more targeted and cost-effective marketing campaigns, so if squeezing more value out of your marketing budget is on your To Do List, this podcast is for you.Tell us what you think!
14:0731/07/2024
Marketers rejoice! Google cookies live!

Marketers rejoice! Google cookies live!

In this week's episode, Sam and Roop dive into everything from the bittersweet farewell to our summer interns to the surprising news from Google. Our interns—Tatum, Careena, and Lauren—have been a whirlwind of creativity, even making a TikTok that went viral with over 92,000 views! As they head off to new adventures, we can't help but feel a mix of pride and a touch of sadness. It’s been a fantastic summer with these bright minds adding a fresh perspective to our work. But, let's get real, Google did WHAT?? The unexpected decision to keep third-party cookies around a bit longer has sent everyone into a spiral. This pivot is a game-changer for marketers everywhere, and we break down what it means for you and your digital strategies. It's not just about the technical jargon; it's about understanding how these shifts impact our everyday work and the ads we see, especially since many had been preparing for a world without these tracking tools. Roop and Sam do their best to explain what this news means for your B2B brand. If you have more detailed questions or need specific advice, feel free to reach out to Chris Kizer, our in-house expert at the agency.Tell us what you think!
17:1224/07/2024
Go beyond the Moon with Ditch Witch's Sean Hubbard

Go beyond the Moon with Ditch Witch's Sean Hubbard

We are over the Moon to have Ditch Witch's Sean Hubbard on the show this week for his first-ever Little Talk's appearance. From content strategies to digital media, Sean's journey from PR writer to marketing communications manager shows how embracing change can keep you and your B2B brand fresh and relevant.Since this was Sean's first time on the podcast, it was only fitting to share some big news. Ditch Witch will soon be releasing the first episodes of their own new podcast, "Beyond The Moon" hosted by none other than Sean! He'll be sharing stories around Ditch Witch culture and industry insights you won't want to miss. Think you know everything about the Super Witch? You haven't heard anything yet!We're also PUMPED about HubSpot's upcoming INBOUND conference in Boston. Roop always comes back hyped from hearing about the latest marketing trends and technologies, and this year we're over especially excited to be attending INBOUND with a few of our clients. CAN. NOT. WAIT!That's it for this week, we'll catch ya next Wednesday for another episode!Tell us what you think!
19:2217/07/2024
Podcasts: The silver bullet of B2B content marketing

Podcasts: The silver bullet of B2B content marketing

Sam and Roop are back for another episode after an eventful Fourth of July weekend! In the midst of summer, it's wonderful to take a break and spend time with friends and family. Here at Littlefield, the busy summer makes those moments of relaxation even more cherished.This week, we’re diving into the world of podcasting and its critical role in bettering your B2B content marketing. Podcasts are incredibly versatile, serving as a foundation for video, text, and social media content, ultimately maximizing your content reach and engagement (just like this blog post!). Sam and Roop discuss the importance of building credibility and trust through consistent, engaging content, sharing success stories and client testimonials that highlight how podcasting has boosted our agency's visibility and strengthened client relationships.If you’re thinking about starting your own podcast, we encourage you to take the dive, even if the initial episodes aren’t perfect. Trust us, we’ve come a long way!Join us next week for an exciting episode featuring B2B photographer John Amatucci—you won’t want to miss it!Tell us what you think!
14:4110/07/2024
Apple's Mail Privacy Protection mess

Apple's Mail Privacy Protection mess

Happy (early) Independence Day! The agency is looking forward to a long holiday weekend with friends and family, and hope you have a good one, too. So on a short week, we have a quick topic we've been wanting cover for awhile: Apple Mail vs. Everybody's Analytics.Apple Mail has been the scourge of the email marketing world for quite a while now, and with their recent announcement regarding Mail updates, it doesn’t look like that’s going to improve. So this week we thought we would jump in and outline what Apple has done already, what it will be rolling out with future updates, and how it effects email marketing analytics.As users’ privacy concerns continue to become a big deal, obstacles like Apple has put in place will likely continue and even spread to other services like Gmail and Outlook. Still, email is still one of the most affordable and effective marketing tools available, even with reporting hassles like this.Tell us what you think!
15:5503/07/2024
Stretching your B2B marketing dollar

Stretching your B2B marketing dollar

Sam and Roop are back, fresh from another great week of employee wellness activities during Littlefield Agency's annual Wellness Week. And they have a topic every marketer won't want to miss.This week the gang covers how to make the most of your marketing budgets with some tweaks and adjustments to get you through the lean times. From finding and focusing on high-impact ROI channels, to leveraging your analytics and evergreen content to their maximum potential, there's something for everyone in this week's episode.Tell us what you think!
20:0526/06/2024
Secrets of the algorithm: Google Search’s big leak

Secrets of the algorithm: Google Search’s big leak

Sam and Roop are back from their short hiatus just in time for Wellness Week at the agency. In this week's episode, they dive into the recent leak of Google’s search algorithm, revealing 200 factors influencing search rankings. They discuss how brand authority, content strategy, and the latest SEO trends can boost your digital presence. Plus, find out why font size and fresh content matter more than ever. Tell us what you think!
19:4119/06/2024
Unlocking the potential of ChatGPT 4o for your B2B brand

Unlocking the potential of ChatGPT 4o for your B2B brand

Sam's back for an exciting week at LA to welcome our three awesome LITerns—Lauren, Tatum, and Careena —who are already bringing fresh energy to our team. They’ll be handling our TikTok content and design projects. We also celebrated 44 years of Littlefield Agency and welcomed our newest member to the team, Kendall Keylor! On this week's episode, Roop and Sam talk about the new features of ChatGPT 4o. The latest updates are a game-changer (and are also free for everyone), offering multimodal capabilities that allow the AI to process text, images, and even voice inputs. You can now use your camera to show ChatGPT your surroundings and getting real-time descriptions or having it generate detailed charts from raw data. At Littlefield, we are always trying to reimagine how we use new technology advancements to be more efficient, without replacing the human touch that is so important in marketing. So check out this week's episode to see how you can use AI as a tool for your B2B brand and we'll catch you next week! Tell us what you think!
17:5011/06/2024
Vanderpump Marketing Rules: Part 2

Vanderpump Marketing Rules: Part 2

Sam’s still gone, and Roop has two special guests in the studio this week: Julie Swab and Sarah Ketner, Vanderpump Rules superfans. Join the gang for part two of a special two-part episode of Little Talks, where we discuss Bravo’s hit reality program and the marketing angles seen on the show.This week:Scandoval!Ariana MadixLisa Vanderpump’s geniusBravo’s cross-promotional empireAnd if you need to catch up, here’s Part 1!So, check out this week’s episode as we break down the cast, their various businesses, and marketing opportunities. Then come back next week when Sam is back and we return to our (somewhat) regular topics, including ChatGPT 4.o and Google’s search algorithm hack!– Roop, Julie, Sarah, Brenda, Claudia, and BrandonTell us what you think!
27:0805/06/2024
Vanderpump Marketing Rules: Part 1

Vanderpump Marketing Rules: Part 1

Sam’s gone, and Roop has two special guests in the studio this week: Julie Swab and Sarah Ketner, Vanderpump Rules superfans. Join the gang for part one of a special two-part episode of Little Talks, where we discuss Bravo’s hit reality program and the marketing angles seen on the show. We even pick sides on Scandoval.So, check out this week's episode as we break down the cast, their various businesses, and marketing opportunities. Then come back next week for part two!Tell us what you think!
36:4829/05/2024
Finding work-life balance for B2B marketing pros

Finding work-life balance for B2B marketing pros

In this week’s episode, Sam and Roop discuss the importance of finding a work-life balance for marketing pros, something we’re pretty passionate about at Littlefield Agency (we even won an Ad Age award for it!).Tell us what you think!
25:3622/05/2024
How to engage your podcast guests as a host (plus Chelsea's back)

How to engage your podcast guests as a host (plus Chelsea's back)

Chelsea is back! And this time, she brings a surprise guest for Sam and Roop. Plus, we cover some tips on how to better engage with your guests if you're a new podcast host. Let's dive in!Tell us what you think!
17:2715/05/2024
The Fun Menu: Philbrook Museum's Jeff Martin

The Fun Menu: Philbrook Museum's Jeff Martin

This week we welcome, Jeff Martin, Director of Communications at Philbrook Museum and President of Magic City Books. Jeff, a seasoned podcaster himself and a key player in Tulsa's cultural scene, brings an abundance of insights on blending traditional marketing with innovative storytelling. His dual role at Philbrook and Magic City Books, coupled with his wife's ownership of the locally beloved Antoinette's Bakery, makes Jeff a fountain of knowledge on engaging local and broader audiences.This episode is not just a conversation; it's an exploration of how cultural institutions can leverage their narrative to captivate and engage. Jeff shares his journey through the evolving landscape of communications, emphasizing the pivotal role of social media in transforming Philbrook into a vibrant cultural hub. The highlight? A walkthrough of Philbrook's largest fundraiser, the Philbrook Wine Experience, which has grown from a modest gathering in 1992 to a landmark event raising over $3 million. This biennial spectacle not only showcases the museum's impact on Tulsa's community but also sets a benchmark for event marketing in the B2B space.Dive into this episode to discover the secret behind Jeff's "Fun Menu" (and what that is!) as well as how his team is combining tradition with innovation as they take a nearly 100 year old museum into the future.Brenda, Brandon, Claudia, Jeff, Roop & SamTell us what you think!
25:3608/05/2024
The Flywheel: Attract, engage and delight your B2B customers

The Flywheel: Attract, engage and delight your B2B customers

The traditional sales funnel’s latest evolution is the Flywheel. It’s been the foundation of our agency’s strategy since day one, but everything changes over time. We’ve found out that when it comes to content marketing, sometimes this journey is not linear– it’s more like a revolving door.The Flywheel can be broken down into three phases: Attract, Engage, and Delight. That's what makes this model a game-changer for keeping your marketing fresh and interactive. It's all about making sure that your customers stick around and bring their friends too—or what we like to call "evangelists."So, if you're needing a little shake-up of your strategies or just great advice on how to connect better with your audience, this episode is a must-listen for anyone looking to up their content marketing game as we gear up for the selling season.Tell us what you think!
16:4401/05/2024
Marketing for B2B dealer networks

Marketing for B2B dealer networks

Grasshopper Mowers' Mike Simmon is back in the house! As our first in-person guest at the new studio table, we have a quick surprise for him before we jump head-first into this week's topic: supporting dealer networks as a national B2B brand.How have the traditional and digital marketing landscapes merged to create new marketing opportunities? Mike delves deep into the challenges (and advances) that have redefined how B2B manufacturers can help their dealer networks approach and thrive through marketing efforts.From leveraging the local knowledge of dealers to taking advantage of co-op opportunities, Mike has some solid tactics to elevate dealer network marketing.Warning: HubSpot humor kicks off this week with a quick laugh.Give it a listen and let us know what dealer network tactics you find most effective.- Sam, Roop, Brandon, Brenda, Claudia, and MikeTell us what you think!
25:5524/04/2024
Exploring HubSpot’s new Content Hub

Exploring HubSpot’s new Content Hub

This week, Sam and Roop are all about HubSpot's new update. Big shoutout to Roop for exploring the Content Hub, which is still in beta. They're checking out how it changes the way we handle our digital content, from blog posts to tweets, using some cool AI tools. But remember, it's the human touch that keeps our content great!HubSpot's latest features let you automate and personalize your content on different platforms easily while keeping your unique style. It's definitely something you want in your content toolbox. Roop pointed out that we're not ready to let robots do everything—they still need to learn a lot about how we do things.Tell us what you think!
21:3817/04/2024
Workplace game changer: The Enneagram

Workplace game changer: The Enneagram

For those of you wondering what the Enneagram even is, don’t stress. You're in good company because Sam and Roop break it down to explain why it's a game changer in every work environment. It's pretty simple but super insightful—the nine personality types can help you understand yourself AND others better. Tell us what you think!
20:2810/04/2024
B2B tips from email marketing legend, Jay Schwedelson

B2B tips from email marketing legend, Jay Schwedelson

We're thrilled to host this week's special guest, Jay Schwedelson, president and CEO of Outcome Media, and one of America's foremost marketing authorities. He is celebrated as one the top 10 marketing experts nationwide. His Do This, Not That! is a top 10 marketing podcast—and a great listen if you love reality TV.After Roop's memorable encounters with him at recent HubSpot INBOUND conferences, it's our privilege to welcome Jay to Little Talks. He's here to share crucial B2B email marketing strategies for engaging your target audiences on a weekly basis—yes, that's right, weekly!So, grab your headphones and favorite junk food, and get the scoop on email tips and tricks from one of the best in the business.Tell us what you think!
25:5327/03/2024
Has Your B2B Brand Migrated To Vertical Video?

Has Your B2B Brand Migrated To Vertical Video?

This week, we're chatting about vertical vs. horizontal videos. Yep, those full-screen, eye-catching vertical vids aren’t just a fad; they’re changing the game. Why? They grab your attention, make your message pop, and are perfect for social media giants like TikTok and Instagram. It's like the difference between the old VHS tapes and the crisp BluRay – time to upgrade your content strategy!Tell us what you think!
17:5520/03/2024
The Power of Automation Tools for B2B Brands

The Power of Automation Tools for B2B Brands

Today's topic is a hot one in the world of B2B marketing: automation. You know how they say time is money? Well, in our world, efficiency is more than just a trendy word—it's the secret sauce to our success. Automation is changing the game, making our daily marketing tasks feel less like a chore and more like a supercharged strategy session. We're talking about turning those time-sucking tasks into opportunities to connect with customers on a personal level, all with the help of some clever tech. And let's not forget about CRM systems like HubSpot and Salesforce; they're not just great tools, they're our partners in crime, helping us keep up with our growing to-do lists without breaking a sweat.Tell us what you think!
15:5513/03/2024
Is Your SEO Ready For Google’s March 2024 Core Update?

Is Your SEO Ready For Google’s March 2024 Core Update?

Google is rolling out a March 2024 update RIGHT NOW that could have a significant impact on your SEO. What is your B2B brand doing to address Google’s latest update? We bring in our resident SEM and SEO expert, Beth Kaiser, to discuss this topic on this week’s podcast.Tell us what you think!
16:1006/03/2024
🚨 Special Guest Alert: Brian Pappas Speaks!

🚨 Special Guest Alert: Brian Pappas Speaks!

We’re stoked to have Brian Pappas joining us in our Tulsa studio this week!Many Littlefielders go way back with Brian from our days working together when he was with our media partner down in Dallas. These days, he’s rocking it as the Director of Paid Search at Moroch Agency. Brian sat down with Sam and Roop to chat about our impending cookieless future. Plus, he dropped a fun fact about himself you won’t want to miss!Brian’s a pro’s pro when it comes to paid search, and we’re super thankful he swung by the agency to hang out with us. Can’t wait for you all to see (and hear!) him in action.– Brenda, Brandon, Brian, Claudia, Roop & SamTell us what you think!
31:4728/02/2024
Six Things We Learned About Producing A Podcast

Six Things We Learned About Producing A Podcast

Roop & Sam have learned a thing or two after the last three years of podcasting. We've talked to a lot of B2B prospects and clients who have considered podcasting, but hesitate because they don't know where to start.So this week, listen in to hear how to get started, and most importantly what not to do. Trust us, we've learned a lot through trail and error over the last three years!Tell us what you think!
23:1121/02/2024
Best & Worst Super Bowl Ads

Best & Worst Super Bowl Ads

Happy Valentine's Day from Littlefield Agency! This week we talk the Big Game and our takes on the best and worst Super Bowl ads of 2024. Major theme: celebs took over during the commercials breaks this year. Some were done very well, some not so much. Who are our winners and what ad is our ALL TIME favorite Super Bowl ad? Listen in to find out.Tell us what you think!
25:2714/02/2024
B2B Dealership Marketing Challenges (and Solutions!)

B2B Dealership Marketing Challenges (and Solutions!)

Brock Campbell joins us this week. Brock heads up our client engagement and project management teams, and he has a lot to say about B2B dealership marketing. Also, we discuss Roop avoiding being arrested yesterday. You will definitely want to join us for this episode to hear about his crazy travel through Kansas yesterday!Tell us what you think!
17:5307/02/2024
How to Enhance Your Email Marketing Strategy

How to Enhance Your Email Marketing Strategy

We focus on one key topic today and that is everything you've heard about email marketing is probably wrong. You're receiving nearly 150 emails every day. Guess what? So is your prospective B2B customer. How are your emails cutting through the noise and how are you nurturing your customers / prospective customers?Tell us what you think!
18:4101/02/2024
Notes From A B2B Salesman: Scott Loyd

Notes From A B2B Salesman: Scott Loyd

This is it! Our 100th episode (!) of Little Talks, and what better way to celebrate than with a special guest AND announcement that Littlefield Agency has been named one of Ad Age's 50 Best Places To Work in 2024! Truly an honor. See how we celebrated here.Our guest this week and Sam go way back (they used to be neighbors!). Scott Loyd is a partner and head sales honcho at Innovative Technology Solutions LLC. ITS specializes in CRACK (no really, listen to the podcast to hear what that actually means), and this week he's going to share some of his thoughts on sales in the B2B world. We also discuss where marketing can help "soften the beaches" for even the most seasoned salesperson.And as is beginning to be a tradition when we have a guest on the mics, we enjoy an assortment of libations.Tell us what you think!
26:5924/01/2024
Six Tips To Up Your Marketing & Sales Presentation Game

Six Tips To Up Your Marketing & Sales Presentation Game

This week Sam & Roop take a quick break from digital marketing trends and provide a POV on how you as a marketer or sales person can enhance your organizational presentations. Let's be honest, whether internal or external, you as a B2B marketer are always presenting and we want to help you take those presentations to the next level.Tell us what you think!
14:5716/01/2024
What You Need To Know In Google's Cookieless World

What You Need To Know In Google's Cookieless World

One percent of Google Chrome users are officially cookieless as of last week. What does this mean for your B2B brand?This is one of the most critical topics of 2024. Google Chrome plans to rewrite digital advertising and marketers are going to have to adapt. On this week's podcast we jump into what's ahead and what to expect as the digital marketing world goes through a seismic shift.Tell us what you think!
18:3710/01/2024
Top 2023 Search Trends and Our 2024 Digital Marketing Bets

Top 2023 Search Trends and Our 2024 Digital Marketing Bets

What were the top search trends in 2023, and what's ahead for digital marketing in 2024? We've got you covered.Tell us what you think!
16:2903/01/2024
B2B E-Commerce and What’s Ahead In 2024 With Grasshopper Mowers’ Trent Guyer

B2B E-Commerce and What’s Ahead In 2024 With Grasshopper Mowers’ Trent Guyer

VP of Marketing at Grasshopper Mowers, Trent Guyer, is back with some thoughts on e-commerce for B2B brands and what's ahead in 2024.Tell us what you think!
24:3421/12/2023
Have An Outdated Website? Here’s How You’re Going To Fix It

Have An Outdated Website? Here’s How You’re Going To Fix It

We’re down to the last two episodes of 2023! It continues to be a busy season for Littlefield Agency with lots of travel, lots of good food and lots of great time with our clients, including a quick cameo from Ditch Witch Marketing Communications Manager, Sean Hubbard, who was visiting during our recording session. Check […]Tell us what you think!
17:5012/12/2023
LinkedIn Tips To Enhance Your B2B Following

LinkedIn Tips To Enhance Your B2B Following

Welcome back to another edition of Little Talks with Littlefield Agency, where Sam and Roop discuss your latest and greatest B2B digital marketing trends and tips. We love this time of year as we gather with clients, and wrap a wonderful 2023 before gearing up for the new year.  Roop and Sam have really focused on […]Tell us what you think!
16:2806/12/2023
Why B2B Marketing Is More Like B2C Than You Probably Think

Why B2B Marketing Is More Like B2C Than You Probably Think

Welcome back to another edition of Little Talks with Littlefield Agency, where Roop and Sam discuss B2B digital marketing trends. We hope you and your family had a wonderful and relaxing Thanksgiving. During our time off, we not only ate great food, but we also recharged. We can’t believe it’s the last full week of […]Tell us what you think!
17:4129/11/2023
What In The World Is Going On At OpenAI, And Should You Be Worried?

What In The World Is Going On At OpenAI, And Should You Be Worried?

Welcome back to another edition of Little Talks with Littlefield Agency, where Roop and Sam chat about all things digital marketing and what it means for your B2B business. This week, we keep it short and sweet—less than 10 minutes—as we cruise into Thanksgiving break. We know you’re already in that holiday state of mind! […]Tell us what you think!
10:1320/11/2023
Three Ways Your B2B Brand Can Use Video In Your Marketing You Might Not Be

Three Ways Your B2B Brand Can Use Video In Your Marketing You Might Not Be

Welcome to a special “construction edition” of Little Talks with Littlefield Agency, where we talk about your latest B2B digital marketing trends! It’s a big day at the agency—our construction remodel has officially begun! We are adding a few new conference rooms, a speakeasy lounge area for creative concepting, and you better believe the most […]Tell us what you think!
18:0515/11/2023