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Libby Langley
Are you tired of the non-stop hustle and grind? Welcome to Life In Business – the podcast for business owners who want success without sacrificing life.
I’m Libby Langley, your host - award-winning, no-BS straight-talking business coach, Amazon best-selling author, and the Queen of Easy Business.
Join me to learn simple and practical strategies for growing your business, your profits, your marketing, and your confidence – and for having fun too!
Please don’t forget to subscribe to, or follow this podcast, so you don’t miss any future episodes :-)
Say hello on Instagram - https://www.instagram.com/libbylangley - or on LinkedIn - https://www.linkedin.com/in/libbylangley/
You can also visit my website at http://www.libbylangley.com to find out more about me and the work I do.
Enjoy listening!
105: #105 How To Steady A Business Wobble
Every entrepreneur faces moments of doubt, hesitation, or setbacks - or what I like to call "wobbles." Maybe you feel like you're falling behind because you keep comparing yourself to others in the business world? You're not alone.
But how do you overcome them?
Normalizing wobbles is about empowering yourself to navigate through those stepping stones by reclaiming your inner confidence and resilience - and there are so many useful plans of action to do this and this episode will tell you how to do just that.
Listen to hear:
Normalizing Wobbles
Defining Wobbles
The Nature of Wobbles
Triggers for Wobbles
Recognizing Triggers
Reflection on Uncertainty
Addressing Wobbles
Sitting with Decisions
Making Adjustments
Control and Adaptation
Asking the Right Questions
Importance of Solid Foundations
Visualizing Wobbles as Stepping Stones
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27:2021/11/2024
104: #104 You Are Enough
There is such a huge amount of pressure to be 'bigger, better, shinier' than others and it makes it incredibly easy for us to get bogged down by this narrative that we need to do more or be more. Ultimately, we end up wondering if we're enough... and, I'm here to tell you that you absolutely are.
Embracing yourself exactly as you are is a game-changer and one that ultimately leads you down a more fulfilling path. It's time to focus on your OWN happiness and goals, define success by your terms and appreciate being here right now.
Listen to hear:
Embracing Average
Personal Journey of Drive
Finding Contentment
The Importance of Self-Acceptance
Inner Confidence
Non-Traditional Entrepreneur
Self-Acceptance and Business
The Pressure of Expectations
Asking the Right Questions
Building a Sustainable Business
The Pursuit of Happiness
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27:2514/11/2024
103: #103 How To Escape Overwhelm
When I think back on my first five years in business, I remember so many times where I felt unbelievably overwhelmed. While entrepreneurship can be rewarding, it can also be a pretty lonely experience; especially when juggling all the pressure and stress by yourself.
It took me a little while to realise that overwhelm thrives on a lack of boundaries. In order to feel more in control of myself and my business, I had to learn how to self-reflect and prioritise my own self-care. Once I truly understood what it was that I wanted from my business, and how I wanted it to align with my life and my values, I was able to set strict limits and boundaries for myself. I learnt how to say no and put myself first. Whether it's an event, project, or commitment, prioritising what truly matters can transform your business.
Listen to hear:
"Business is Hard!"
Reality of Control
Understanding Overwhelm
Following Dreams vs. Others' Expectations
Deciding What You Want
The Importance of Honesty
Boundaries and Overwhelm
Creating Change
The Challenge of Making Tough Decisions
Free Guide to Escape Overwhelm
The Power of Saying No
Investing Wisely
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27:2207/11/2024
102: #102 Who Says Success Has To Look Like That?
Social media has this annoyingly loud voice that tries to convince us that we should chase after external markers like wealth and social media followers to define success; but why?!
What about our own personal fulfillment and happiness; does that not matter? Or how about financial freedom or the luxury of time to live your life how YOU want to. Does that not count either if your followers aren't hitting the 10k mark?
Before becoming overwhelmed by someone else's voice and opinion: reflect on your own terms and find what really matters to you.
Listen to hear:
Challenging Traditional Success
The Influence of Social Media
The Quest for Followers
Defining Success Internally
Quiet Success vs. Public Recognition
Personal Definitions of Success
Shifts in Values Over Time
The Importance of Happiness
Creating Your Own Path
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27:2931/10/2024
101: #101 Business Things That Belong In Room 101!
Ever felt pressured to start your day at 5 AM because it's touted as a key to success? Or bogged down by social media followers and video views; or even the anxiety of hitting those 10-k Months you hear all those 'influencers' talking about?
It's nonsense!
Productivity is personal and success should be defined by what brings you fulfillment. So, this episode is all about debunking those rubbish marketing ploys to make you stressed and anxious.
Listen to hear:
5 AM Starts
Copy and Paste Templates
10-K Months
Vanity Metrics
TikTok
The Shoulds
Procrastination
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28:1024/10/2024
100: #100 100 Episodes, 1 Diagnosis - How Neurodiversity Shaped Life In Business
100 Episodes! I can't quite believe it and yet here we are...
Recording the Life In Business podcast has been incredible and it's the perfect opportunity to reflect back on the core principle I live by: build a business around your life, not the other way around!
I wanted to shed a light on the emotional rollercoaster many entrepreneurs face—days of immense productivity followed by feelings of inadequacy. Recognizing these fluctuations is key. My own journey, especially after my autism and ADHD diagnosis, has taught me to navigate these ups and downs effectively. Your mental well-being is crucial to your business success.
Listen to hear:
Celebrating 100 Episodes
Personal Journey with Neurodiversity
Importance of Diagnosis
Managing Energy and Business
Writing an ADHD-Friendly Book
Celebrating Audience Impact
The Power of Self-Acceptance
The Importance of Flexibility in Business
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26:5317/10/2024
99: #99 The Reason Sales Feels Hard (And How To Fix It)
I think every business owner goes through the stage where it feels like selling your products or services is an uphill battle. We panic, we're confused, we're anxious... and so we buy into this myth that we need to do more.
But, before diving into more pointless marketing tactics, what we should do first is take a look at our fundamentals. Are you absolutely clear on your vision and mission? Do you know what your 'why' is?
Going back to basics and creating your strong fundamental values allows you the space to create meaningful engagement. It’s not about how much you post, but the value you provide. Focus on creating content that resonates with your audience and aligns with your passions. Quality over quantity is always the way forward!
Listen to hear:
The Challenge of Sales
The Misconception of Content Volume
Understanding Client Engagement
Building a Strong Foundation
The Importance of Vision and Mission
The Need for Authenticity
Personal Anecdote on Misalignment
The Role of Self-Reflection
Niche Marketing Strategy
Sales Made Easy
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27:1910/10/2024
98: #98 Ask Me Anything!
In this episode, I answer your burning questions! From figuring out how to perfect your work/life balance to avoiding common start-up mistakes; we'll take a deep dive into what practical tools and resources there are at your finger tips.
Listen to hear:
Business Growth and Life Balance
Common Mistakes When Starting a Business
Finding Confidence in Business
Building a Business Aligned with Life and Values
Overwhelmed or In Control Guide
Balancing Life and Business
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27:2703/10/2024
97: #97 The Power Of Taking Time Off
I'm going to tell you something that might come as a surprise: hustle culture is a myth.
As entrepreneurs, we are force-fed this unhealthy narrative that we have to constantly be go-go-go... that somehow constant work equates to success. Wrong.
Stepping back from the daily grind is not just a luxury but actually a strategic necessity for us business owners seeking to grow without burning out.
Listen to hear:
The Power of Taking Time Off
Understanding Burnout
Counterproductive Hustle Culture
The Science Behind Rest
Creating a Restful Mindset
Finding Inspiration in Nature
The Importance of Community
Addressing Guilt Around Time Off
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27:2626/09/2024
96: #96 What's Your Business Love Language?
There are 5 love languages in life: Words of Affirmation, Physical Touch, Acts of Service, Quality Time and Receiving Gifts. I'm going to tell you how you can use this concept can help you grow your business. Stay with me...
Drawing inspiration from Gary Chapman's renowned framework, I'm going to take you through how understanding these love languages can significantly enhance client interactions and foster a more fulfilling work environment.
Listen to hear:
Overview of the Five Love Languages
Receiving Gifts as a Love Language
Acts of Service Explained
Quality Time as a Top Preference
Words of Affirmation in Business
Physical Touch and Business Dynamic
Understanding Core Values in Business
Engaging with Your Business's Love Language
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27:5219/09/2024
95: #95 How Decluttering Helps You Grow
It can be hard to let go of things sometimes, can't it? Trust me, I get it. Too often we hold onto things because of the memories or feelings associated with them, even if they no longer serve a practical purpose. But, have you ever considered how much all that (emotional) clutter can weigh us down?
Whether it's random tat, a long-neglected inbox or even unhelpful relationships: making space in your life for what serves you NOW will open up the doors for you to a more fulfilling life and business - and what could be better than that?
Listen to hear:
"The Gentle Art of Swedish Death Cleaning"
Emotional Attachments to Items
Policy for Decluttering
The Importance of a Tidy Inbox
Decluttering Relationships
Emotional and Physical Space
Digital Decluttering
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28:0512/09/2024
94: #94 Should You Refocus Your Vision?
After 10+ years of being in business, the one thing I've learnt to be the most important is having a clear vision. There's no point in doing anything unless you know the WHY it matters and what you truly want.
Trust me, early on in my career my drive was more about escaping an unfulfilling job rather than following a well-defined plan and I couldn't understand why those negatives feelings weren't going anywhere. Of course they weren't! I had no idea what I actually wanted my life to look like.
It's absolutely crucial for all of us to *regularly* reassess our visions and ensure they still resonate with our current circumstances and desires. After all, business success isn't just about making a ton of money, it's about making sure our lives and careers are ones we feel content and fulfilled by.
Listen to hear:
Importance of Vision
Early Business Motivation
Shifting Life Priorities
Importance of Regular Vision Reflection
Material vs. Experiential Values
Aligning Business with Life Goals
Micro Visions and Achievements
Financial Goals vs. Life Goals
Measuring Tangible Milestones
Direction Towards Freedom
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27:3505/09/2024
93: #93 Why A Strategy Isn't Enough
Simply having a strategy is like having an empty Tupperware container: it serves its purpose but without any of the good stuff inside to enjoy. Ultimately, it's pointless. What's the point in being in business at all if you're not doing things that excite you or give you a sense of fulfilment, right?
When it comes to making your strategies, you should infuse them with meaning and emotional investment because understanding the WHY of what you do drives you to keep motivated and committed.
Listen to hear:
Analogy of Strategy
Challenges of Solely Sales Posts
Importance of Emotional Connection
Measurable Goals
Missing Element in Strategy
Defining Your "Why"
Empowerment in Defining Dreams
Combining Emotion with Strategy
Understanding Audience Engagement
Unlocking Success through Emotion
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27:4029/08/2024
92: #92 How To Perfectly Price Your Products
Ever wondered why pricing your services feels so challenging? As business owners, we can often overthink the question: "How much is this worth?", but the truth is, pricing isn’t just about numbers—it’s about balancing value and profitability.
Understanding your business' unique cost structures - whether you're aiming for high-profit margins or high-volume sales, is crucial for finding a strategy that works for YOU. After all, this is YOUR business and, in this episode, we'll identify the core fundamentals you need to be able to price confidently without guilt.
Listen to hear:
Challenges of Pricing Services
Finding the Sweet Spot in Pricing
Impact of Audience Size on Pricing
Understanding Overheads
Choosing a Business Model
Libby’s Pricing Strategy
Balancing Service and Pricing
Importance of Profit Margins
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28:1122/08/2024
91: #91 Get More Clients Without Working Harder
Believe it or not, working harder is NOT the key to success. For me, more effort does not necessarily equate to more clients or higher profits. Instead, I advocate for a more introspective approach. After all, it all begins with you - and leading with confidence, not fear, makes a world of difference.
So where do you begin? Well, in this episode, I want to rid you of this relentless idea of 'hustle', and ask you to reflect on what truly brings joy in your business. By focusing on your niche and eliminating unfulfilling aspects, you can create meaningful connections with clients who resonate with your values.
Listen to hear:
The Unique Situation of Each Business Owner
Working Smarter, Not Harder
Understanding Feelings About Business For Sustainable Growth.
Leading with Confidence, Not Fear
The Emotional Aspect of Business
Personal Experiences With Ineffective Marketing Tactics
The Role of Authentic Offers
Client Attraction vs. Desperation
The Need for Self-Reflection
Transforming Marketing Approaches
Niche Selection and Joy
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28:0915/08/2024
90: #90 Stop Pushing And Start Rolling!
Ah, the relentless push to succeed. We're all too familiar with it, aren't we? This constant strain we put on ourselves to climb uphill, even if we know that it only leads us to frustration, exhaustion, and burnout, and yet, we continue. Wouldn't be better, and more fun, to roll downhill? Hear me out...
When we know who we are, what we truly want from our business, and the boundaries that we put in place for ourselves, it makes our lives so much easier and enjoyable! Doing things that we know we excel at makes us so much happier and so why are we always trying to fight against it? In this episode, I'll take you through some of my own experiences of 'pushing uphill' and the steps you need to take to make your business more fun - and ultimately, more successful (without the burnout!)
Listen to hear:
The Struggle of Pushing
The Danger of Following Trends Blindly in Business.
The Importance of Self-Discovery
How Rolling Creates Momentum
Understanding Neurodiversity
Identifying Personal Needs and Preferences in Business.
The Value of Live Interaction
The Dangers of Quick Fixes
The Power of Saying No
The Importance of Being Bold and Confident
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27:4708/08/2024
89: #89 Why It Feels Hard (And How To Make It Easier)
Running a business isn't always easy... and some days it feels extra difficult, doesn't it? We often overlook the emotional and mental challenges of being an entrepreneur but it's so important that we take the time to acknowledge these moments. It's natural to have ups and downs, but recognising these emotions is the first step towards finding the solutions.
Trust me, I know how it feels when the motivation dips and - no matter what you do - you can't quite find your rhythm again. It's hard! However, taking a step back is something I often have to remind myself too. In this episode, I'll share with you my tools and go-to's when things feel just that bit harder.
Listen to hear:
The Reality of Tough Days in Business
Choosing Inspiring Activities
Recognizing Personal Energy Peaks and Troughs
Establishing Boundaries
Building a Business from the Ground Up
Identifying Your Business Foundations
Authenticity in Business
The Power of Genuine Messaging
The Importance of Managing Energy
Picking Apart Challenges
Aligning with Your Rhythm
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28:0101/08/2024
88: #88 Feeling Invisible? Here's What To Do
Social media places such immense pressure on business owners, doesn't it? There's that really annoying belief that we need to be constantly 'active' and appear like we're shouting for attention and if it's not working; the numbers aren't growing or we're not going viral... it's no wonder we fall into the trap of feeling invisible. So what do we do?
However, true visibility is about authenticity and making meaningful impact. It's like ants (bear with me...), even the smallest and often unnoticed insects play an essential role. Remember: your value is not diminished by a lack of visibility.
Listen to hear:
Visibility vs. Invisibility
Understanding Your Purpose
Losing Your Way in Business
The Pitfalls of Unbridled Visibility
Strategies for Visibility
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28:4125/07/2024
87: #87 Stay Small To Grow Bigger
How can we 'stay small' to grow bigger? It sounds like an oxymoron, doesn't it - but let me explain...
Believe me, I've been there, feeling this pressure to grow, grow, grow and - honestly - it left me feeling as unfulfilled and unsatisfied as I ever had done before. It's so easy to get swept up in the 'conventional' notion that business success equates to expansion and huge financial growth but I say that a more nuanced approach where you prioritise autonomy, personal fulfilment and defining success based on YOUR terms is what truly matters.
Listen to hear:
Autonomy and Defining Success
Misguided Pursuit of Growth
Defining Success and Releasing Expectations
Outsourcing and Staying Small
Time Freedom and Financial Success
Empowerment and Business Growth
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27:3418/07/2024
86: #86 Unedited + Unfiltered = True Freedom
'Authenticity' has become such a buzzword, hasn't it... but what does it really mean? Being your genuine self takes courage - to embrace your vulnerabilities alongside your strengths, but with it comes power and inner confidence.
Trust me, it’s been a journey of learning to love and accept myself, quirks and all, and in this episode I share with you all that I have learnt about business whilst shedding the pressure of 'perfection'
Listen to hear:
The concept of authenticity and the freedom of being oneself.
Unmasking and understanding oneself post-autism diagnosis
The pressure on women to be different
The impact of memory lapses on business authority
The authenticity of public figures
The importance of unedited authenticity
Empowering women to love who they are
Championing self-confidence
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27:5611/07/2024
85: #85 How To Go From Unknown To Unforgettable
There seems to be this unrealistic expectation of business owners to achieve rapid success so let me make one thing very clear: there is no such thing as an overnight success!
Believe me, true and sustainable growth takes time and commitment and this episode is all about how you can implement realistic structures into your business to make sure you're laying the groundwork for future success and create your reputation and being a business owner clients are going to want to remember.
Listen to hear:
Transitioning from Unknown to Known
My own journey of becoming the go-to person for social media and her early interest in social media.
Becoming Unforgettable
Building Trust and Longevity
Core Fundamentals of Business
Building a Life-First Business
Mastering Social Media Marketing
Engaging with the Audience
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27:4904/07/2024
84: #84 Who You Surround Yourself With Matters
There's a saying: "You are the average of the five people you spend the most time with" and, in my experience, it's true - not just in your personal life but in your business too. Surrounding yourself with the right people is crucial and, in this episode, I'm going to dive into how you can apply this wisdom to your business growth.
Drawing from my own experiences, I'll share with you how being part of supportive communities and networking groups has significantly influenced my own personal and professional growth.
Listen to hear:
The importance of surrounding yourself with the right people
The influence of joining an entrepreneurs community
The personal impact of business growth
The challenge of loneliness in solo entrepreneurship
choosing the right space and community for business growth
The value of in-person and online networking
The journey of Confidence to Grow program
Reflecting on supportive communities
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27:4827/06/2024
83: #83 Are You Doing Too Much?
In the fast-paced world of business, it's easy to fall into the trap of doing too much. That's why I want to talk about the importance of simplifying your business to avoid feeling overwhelmed!
I'll share my own journey of dealing with overwhelm and the strategies I used to streamline my business. I'll help to distinguish between real overwhelm and perceived overwhelm, and highlight the benefits of focusing on a single group program. I also explain why I decided to go back to an audio-only podcast format and how it positively impacted my well-being.
Listen to hear:
The impact of being overwhelmed on reaching business goals and the importance of managing headspace.
Entrepreneurial Space Challenges
Recognizing Overwhelm
Highlighting the importance of focusing on select marketing channels
Confidence to Grow
Simplification and Automation
Encouraging simplicity in business and decision-making
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27:4820/06/2024
82: #82 Help! I Hate Marketing!
Ever feel like marketing your business is akin to scaling Mount Everest? I've been there, grappling with the daunting task of keeping my business visible in the cacophony of the online world. But what if I told you marketing is really about starting conversations? It's about finding your voice in the noise, and trust me, it's not as intimidating as it sounds
I've come to see marketing not as a chore, but as a chance to engage in meaningful conversations, and it's vital to really believe in the impact your business can make.
Listen to hear:
Reframing Marketing as Conversations
My Background in Marketing
Impact of Online Presence and Vulnerability
Transition from Brand Name to Personal Branding
Diverse Marketing Strategies
Social Media Grind and Preferences
Passion-Led Marketing
Support and Resources
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28:1913/06/2024
81: #81 Focus On Service Not Sales To Grow Your Business
We all want our businesses to be profitable, right? But here's the thing – if we're only chasing the money and profits, we might just be missing the mark. In this episode, I unpack the reasons why service - and being mindful of your clients happiness - is vital. It's about creating value that keeps clients coming back for more, not just once, but as loyal fans.
I share some personal stories and examples that showcase just how pivotal great service is to your business's reputation and success. Plus, I'll let you in on how setting clear expectations can make all the difference.
Listen to hear:
The importance of service
The importance of delivering on promises made to clients, especially in higher-priced service-based businesses.
The impact of service on sales
The need for aligning sales and service
Service level impacts business scalability, pricing, and the ability to provide high-quality, impactful service to clients.
Integrity in Business
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28:0906/06/2024
80: #80 The Importance Of Surprise And Delight
I want to talk about something I'm really passionate about - the magic of surprise and delight in our business interactions! I truly believe in the impact that small and thoughtful gestures can have on our client and customer relationships. It's all about making them feel seen, valued, and appreciated.
I'll share with you some stories from my own journey, where these little acts of kindness have not only brightened someone's day but also led to amazing results in my business.
Listen to hear:
The importance of surprise and delight in business and the impact it has on the business-client relationship.
Personal Experiences of Surprise and Delight
The impact of surprise and delight on turning ordinary experiences into extraordinary ones.
The Love Languages and Surprising Clients
Creative Examples of Surprise and Delight
Acknowledging and Caring for People
Thoughtful Gestures
Emotional Reassurance
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28:3630/05/2024
79: #79 Do Less, Have More!
How can we 'do less' to achieve more – it sounds like a fairy tale, right? Actually, it's a lot simpler than you think!
The art of achieving more by doing less in business is knowing how to work smarter, not harder... and this episode is all about just that.
I'll share some of my own personal experiences as well as sharing strategies for simplifying marketing, reducing expenses and creating mental space to enhance impact and financial freedom; all while maintaining your authenticity!
What could be better than that?!
Listen to hear:
The importance of doing less and having more
Desire for financial freedom
Simplifying marketing strategies
Effective old school marketing strategies
Creating headspace and preventing burnout
Simplicity in marketing funnels
Minimizing outgoings and spending consciously
Investing in the Right Place
Achieving Time and Financial Freedom
MY STUFF 👇
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28:1523/05/2024
78: #78 Ask Me Anything!
Feeling fed up and don't know how to find the motivation? Not making enough profit? Believe me, I get it!
For this week's episode of Life In Business, I invited my listeners to ask me anything they wanted and here's what happened...
Listen to hear:
The challenge of procrastination and the importance of finding focus
The issue of making sales but not having money in the bank
Feeling far from a big goal
The significance of small steps and the journey
Structuring your day in a flexible manner
Understanding your energy and structuring your day accordingly
Embracing personal freedom in business
The simplicity of business strategy
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28:0716/05/2024
77: #77 What To Do When You Lose Confidence
You all know me as the no-nonsense business coach, right? Well, in this episode I want to practise what I preach and delve into the rollercoaster that is: confidence. I'm getting real with you about my own battles with those confidence dips – you know, those times when hormones wreak havoc or when things just don't go as planned in our businesses.
I want to chat with you about why it's crucial to remember that our self-worth is so much more than our business highs and lows. I'll be sharing some personal tips and tricks that have helped me shake off that pesky imposter syndrome. Consistency in sharing our stories and work is key, and I'm a big believer in reaching out for a helping hand – whether that's therapy, coaching, or just a good old heart-to-heart with someone who gets it.
Together, let's rediscover what drives us, realign our business plans with what truly lights a fire in our souls, and support each other along the way. I'm all about that community spirit, so I'd love for you to jump into the conversation.
Listen to hear:
The impact of losing confidence in business and life, and how it affects everyone.
Reasons for losing confidence
My one experience of losing confidence due to a professional setback and its impact on her business.
Strategies for regaining confidence
Removing negative influences and thoughts from your business plan.
Seeking support and investing in therapies, coaching, and business buddies to regain confidence.
Reframing perspectives
The power of understanding and addressing the lack of confidence
MY STUFF 👇
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28:1609/05/2024
76: #76 3 Simple Business Metrics Worth Measuring
There are three key metrics for business success: personal objectives, profit, and happiness.
In this episode, I'll break down each metric into a simplified approach that aligns your business with your personal values and well-being; as well as teaching you how to measure progress towards goals, profitability, and overall happiness, sharing my own experiences and challenges.
Listen to hear:
The importance of simplifying business
Defining personal objectives, monitoring progress, and making necessary changes to align with personal goals.
Measuring profit and financial success
Measuring happiness and well-being
The importance of personal objectives, profit, and happiness in business.
Happiness in Business
Evaluating Business Metrics
MY STUFF 👇
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26:0702/05/2024
75: #75 Why Are You In Business?
It's the crucial question every entrepreneur should ask themselves: Why are you in business? What is your purpose?
In this episode, I'll dive deep into pursuing business ventures and how to answer that crucial question in order to better understand what it is you seek. I'll also share my own personal evolution, from seeking freedom and control to aligning my business with mu autism and ADHD diagnosis.
Listen to hear:
Reflecting on Business Journey
Reasons for Starting Business
The importance of aligning daily actions with long-term business goals and reflecting on personal vision and mission.
The Power of Knowing Your Why
The deep inner motivations and beliefs driving one's business journey.
understanding and embracing your true passion and joy in business.
Business as a Job vs. Business as a Passion
Building Your Vision and Mission
Sharing Your Core Purpose
MY STUFF 👇
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📔 Read Life In Business
📲 Connect on Instagram
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27:5425/04/2024
74: #74 The Real Reason Your Marketing Isn't Working
So you're coming up with ideas, following the latest trends, buying ads... and your marketing still isn't quite landing?
Today, I'm going to discuss why your marketing may fail without a solid business foundation. I explore the importance of defining your business's vision, mission, niche, ideal client, and brand BEFORE implementing marketing strategies.
Listen to hear:
The importance of establishing a strong foundation for a business before focusing on marketing strategies.
Challenges with Marketing
The Downside of Focusing on Marketing First
The essential components of a business foundation, including vision, mission, niche, ideal client, and brand.
Identifying the Ideal Client and Niche
Establishing a Strong Brand
MY STUFF 👇
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27:4218/04/2024
73: #73 What Is A Business Owner's Mindset?
How does your business mindset effect your entrepreneurship? A lot, it turns out... Having a continuous personal, and professional, development is vital to becoming more deliberate in your business decisions. Believe me, I know!
I'll share my own early business endeavours, my initial naivety in franchise ownership, and my subsequent growth in the education sector, as well as the importance of balance.
Listen to hear:
The topic of mindset and its significance for business owners.
The difference between owning a business and being a business owner
the essential skills, attributes, and knowledge required for a business owner's mindset.
My own early entrepreneurial experiences
My decision to purchase a franchise for a kids' magazine and the unrealistic expectations I had.
Transition to independent business ownership
Strategic Planning and Business Shift
The journey of finding a balance between drive, focus, and conscious decision-making as a business owner.
Achieving a Business Owner's Mindset
MY STUFF 👇
💌 Get weekly no-BS emails
🎢 Join Confidence to Grow
📔 Read Life In Business
📲 Connect on Instagram
🔗 Connect on LinkedIn
27:0111/04/2024
72: #72 How To Be Imperfectly Happy In Your Business
It's scary having to embrace the reality of our imperfections sometimes, isn't it? Believe me, I know! In this episode, I wanted to open up about my own personal journey... because, after all: "it takes a village". Right?
I talk about my diagnosis of ADHD and autism, which helped me understand my need for newness and I explore how this need for change has influenced my business. I'll also talk about how you can focus on your core passion and purpose, embrace uncertainty, and enjoy the excitement of the business journey.
Listen to hear:
The journey to self-awareness
My experiences of frequent relocations, car changes, and job transitions, leading to my diagnosis of ADHD and autism.
The impact of my diagnoses on my business journey and the different delivery mechanisms I have had to use.
Understanding personal patterns
Embracing uncertainty and creativity
The spice of the unknown
The core goal: happiness
Mission: helping others be happier
MY STUFF 👇
💌 Get weekly no-BS emails
🎢 Join Confidence to Grow
📔 Read Life In Business
📲 Connect on Instagram
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27:0804/04/2024
71: #71 Daily Habits To Save Time And Make More Money
So you want to save time and make more money; but confused where to start? Let me help you! I'll tell you all about how designing personalised daily habits can lead you to business success.
I'll also challenges the 'one-size-fits-all approach', advocating for practical habits that resonate with your individual goals. Don't just take my word for it, I'll also share my insights to my own 75-day wellness challenge!
Listen to hear:
Reflecting on Daily Actions
Clarifying your business goals and reasons for choosing your current path
Implementing daily 'Non-Negotiables'
The importance of discipline in achieving goals, even on days when motivation is low.
Forming new habits and the impact of making conscious decisions.
How prioritizing non-negotiables can lead to more time and increased revenue in business.
MY STUFF 👇
💌 Get weekly no-BS emails
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📔 Read Life In Business
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26:5428/03/2024
70: #70 What Makes A Brilliant Business Owner?
If you've ever wondered what it takes to be a brilliant business owner; it goes way beyond just owning a business. So, let's unpack what really matters shall we?
It's start with the power of mindset. Plus, I'll explain all about the juggling act every business owner knows all too well and why rolling up your sleeves and getting stuck in is key, especially when you're just starting out.
Listen to hear:
The difference between owning a business and being a brilliant business owner
Understanding the importance of finances and numbers
Mindset-based attributes and determination
The value of community and networking in business success
The responsibility and action-oriented mindset
Making conscious business decisions, discerning investments, and evaluating the impact of actions
Passion and strategic decisions
MY STUFF 👇
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29:3321/03/2024
69: #69 Should You Do Work For Free?
Let's face it, there are always going to be pros and cons of working for free, especially during the early stages of a business.
Listen as I talk about my own experiences of working for free, and the transition to charging for discovery calls. I'll also discuss about the benefits of speaking at events with an ideal client base, even for less pay, and the importance of discerning which opportunities to accept.
Listen to hear:
Should you work for free?
Value of paid services
Working for free vs. perceived value
Navigating opportunities for exposure and the value of reciprocal services.
Challenges in determining fees for speaking engagements and establishing value in the speaker circuit.
Making conscious business decisions
Strategies for dealing with people who want to pick your brain for free and redirecting them to existing resources.
Mentioned in this episode:
❗️ Book onto a mastermind day with Libby
MY STUFF 👇
💌 Get weekly no-BS emails
🎢 Join Confidence to Grow
📔 Read Life In Business
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28:1014/03/2024
68: #68 How To Become An Overnight Business Success
Want to become an overnight business success? Let's start by debunking some myths, shall we?
After all, having clarity in your business goals and defining your niche are your ultimate business foundations... because, as we should all know by now, success comes from hard work, clear offerings, and consistent engagement with your community.
Listen to hear:
The myth of overnight business success
Defining your business mission, vision, and goals for achieving success.
My personal journey: from starting for income to making an impact and becoming an authority.
Determining what you do and don't do
The importance of focusing on one area and consistently delivering a specific message
The necessity of hard work and action
The power of conversations and branding
The importance of personal branding, sharing values.
Mentioned in this episode:
❗️ Book onto a mastermind day with Libby
MY STUFF 👇
💌 Get weekly no-BS emails
🎢 Join Confidence to Grow
📔 Read Life In Business
📲 Connect on Instagram
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28:4607/03/2024
67: #67 Help! I Married An Entrepreneur
What's it like being married to an entrepreuner? Let's ask my husband Jon!
We discuss the challenges and benefits, the impact of my neurodiversity, and the contrast between corporate work and personal business.
Listen to hear:
The impact of entrepreneurship
The impact of neurodiversity
How the good and bad times in business effect our relationship
Embracing self-development
Jon’s support for my involvement in self-development and how it has become a part of our lives.
The difference between having a job and having a business
The surprising thing about being married to an entrepreneur
Mentioned in this episode:
Life In Business: Easy Ways to Work Less, Earn More, and Embrace True Happiness
❗️ Book onto a mastermind day with Libby
MY STUFF 👇
💌 Get weekly no-BS emails
🎢 Join Confidence to Grow
📔 Read Life In Business
📲 Connect on Instagram
🔗 Connect on LinkedIn
27:5429/02/2024
66: #66 How Much Money Does Your Business Really Make?
Do you truly know your financial reality?
I want to talk about how important it is to look beyond mere sales figures but the actual costs and profits! I'm going share my top tips for practical money management and budgeting so that YOU can truly master your finances.
Listen to hear:
The importance of understanding the true profit beyond sales or turnover numbers.
Debunking of myths about overnight success and the importance of understanding the costs associated with generating sales.
Calculating business costs beyond sales and turnover, and provides examples of various business expenses.
Understanding profit margin
The need to allocate and redistribute business earnings for future expenses, and the practicality of managing money effectively.
The Magic Three: Turnover, Costs, and Profit
Empowerment through Financial Clarity
Mentioned in this episode:
Life In Business: Easy Ways to Work Less, Earn More, and Embrace True Happiness
❗️ Book onto a mastermind day with Libby
MY STUFF 👇
💌 Get weekly no-BS emails
🎢 Join Confidence to Grow
📔 Read Life In Business
📲 Connect on Instagram
🔗 Connect on LinkedIn
27:4122/02/2024
65: #65 What's Your Definition Of Success?
Today, I want to challenge the traditional concept of success!
Forget the societal standards, I want you to define success based on YOUR own values and priorities; more time, freedom, flexibility, happiness, personal fulfilment...
Listen to hear:
Reflections on personal values and the difference between monetary goals and moral objectives.
Creating personal success and lifestyle choices
The legacy you want to leave behind
Examples of successful people through achievements and values!
Self-belief and inner confidence
The relationship between financial success and personal fulfilment
How to define personal success
The significance of reputation, trust and persona happiness
The ultimate measures of success
Mentioned in this episode:
Life In Business: Easy Ways to Work Less, Earn More, and Embrace True Happiness
❗️ Book onto a mastermind day with Libby
MY STUFF 👇
💌 Get weekly no-BS emails
🎢 Join Confidence to Grow
📔 Read Life In Business
📲 Connect on Instagram
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26:2315/02/2024
64: #64 Taking A Big Leap Of Faith In Your Business
You know you need to do something big to get you to the next stage in your business, but you’re terrified. Sound familiar?
I’ve recently taken two big leaps of faith in my business, and I wanted to normalise the fear behind them. In this episode I’m sharing how to take a deep breath and do what you need to do…
Listen to hear:
Big leaps of faith I’ve taken in my 12 years of business
Why I decided to run mastermind days at my house
Why belief in yourself is the key to successful leaps
How writing a book can be a worthwhile leap of faith
Why outsourcing tasks will free up your headspace
The difference between asking for help, and getting support
Why thinking like a business owner will transform your decision-making process
Why investing in the right mentor can skyrocket your growth
How accountability will help you stay on track
Sometimes we just have to take a deep breath and jump. That leap of faith is what sets us apart and makes us grow into the person we want to be, with the business we want to have.
Mentioned in this episode:
Episode 60: How To Make Big Decisions In Your Business
Episode 11: Why Writing A Book Can Help Your Business
Life In Business: Easy Ways to Work Less, Earn More, and Embrace True Happiness
❗️ Book onto a mastermind day with Libby
MY STUFF 👇
💌 Get weekly no-BS emails
🎢 Join Confidence to Grow
📔 Read Life In Business
📲 Connect on Instagram
🔗 Connect on LinkedIn
27:4808/02/2024
63: #63 Why You Are Your Ideal Niche
Niching means getting specific and cutting out everyone else, which makes it a very scary but brilliant thing!
Your niche doesn’t have be about who you work with - it can be all about you! Your niche is your uniqueness in the way you work with people, the way you deliver, and the way you are.
The more you embrace yourself, the more your business will grow!
Listen to hear:
Why being totally yourself will lead to more trust from your audience
How to get famous for being you
Why focusing on less will make you the go-to person more quickly
How your authenticity will attract your dream clients
Why knowing what you don’t do is as important as what you do do
Deciding on the way you like to work is a fast track to success
Asking yourself the right questions to get the answers you need
Why getting famous for one thing is your smartest (and easiest) move for growth
The less you do, the more famous you will become, and the more clients you will have! Niche down by what you offer and who you are. That’s the way to create a fan base of ideal clients.
Your business can look, feel and be anything you want it to be!
Mentioned in this episode:
❗️ Book onto a mastermind day with Libby
MY STUFF 👇
💌 Get weekly no-BS emails
🎢 Join Confidence to Grow
📔 Read Life In Business
📲 Connect on Instagram
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26:2201/02/2024
62: #62 The Simple Power Of “One”
As entrepreneurs, we have a tendency to make things more complicated than they need to be, largely because we can (and that’s what Instagram tell us we need to do…)!
In this episode, I’m sharing ways you can simplify your business for gentle, sustainable, simpler, and easier growth.
Listen to hear:
What we can learn from Danny Baker, the veteran broadcaster
How to niche down to create more valuable conversations
Why resonating with just one person will get you more clients
How to create space for people to share their story
The power of doing less and why it facilitates growth
How to get famous in your sector
Why you should talk about just one thing for the next 12 months
Why repetition is your secret weapon for growth
The more you focus on one thing, the more you will get known as the expert, the more people will want to buy from you, the more money you’ll make, and the more time you will have!
Mentioned in this episode:
❗️ Book onto a mastermind day with Libby
MY STUFF 👇
💌 Get weekly no-BS emails
🎢 Join Confidence to Grow
📔 Read Life In Business
📲 Connect on Instagram
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24:5925/01/2024
61: #61 Foolproof Ways To Manage Overwhelm
Acknowledging you’re overwhelmed is the first step to managing it. It happens to us all, and it’s almost impossible to totally eradicate.
In today’s episode I’m looking at the different reasons for our overwhelm, and giving you some simple and effective ways to feel you’re more in control.
Listen to hear:
Why managing your diary helps minimise your overwhelm
How a neurodivergent brain responds to overwhelm
The different causes of overwhelm
The difference between mindless scrolling and productive lead-generation
Why taking a break could be the best thing to move forward
How to prioritise your workload to minimise overwhelm
Why saying no is your secret weapon for productivity
Why taking a full day out of your business is so powerful
You are in control of your time – it’s all your choice! Being more conscious of your energy levels and business decisions will minimise your overwhelm and make you more productive!
Mentioned in this episode:
❗️ Book onto a mastermind day with Libby
MY STUFF 👇
💌 Get weekly no-BS emails
🎢 Join Confidence to Grow
📔 Read Life In Business
📲 Connect on Instagram
🔗 Connect on LinkedIn
27:0818/01/2024
60: #60 How To Make Big Decisions
The pressure to make decisions can be overwhelming and frightening. As a business owner, it’s on your head, and that can be really stressful.
There are hundreds of small decisions you have to make every day, and there are also big decisions that can change the direction of your business, and shape your life.
In this week’s episode I’m helping you find an easier way to find the answers you need, and follow through on your decisions.
Listen to hear:
How to pivot to a business model that suits you
The story of my biggest business decisions
Knowing ‘why’ you’re wanting to make a decision
Life decisions v business decisions
Tapping into your feelings around your decisions
The invaluable decision of taking time to work ON your business
Why being bold will help you grow your business
The power of ‘snowball’ targets
How to follow through on your decisions
If you really want it and it’s going to change your life, that’s how you know it’s the right decision for you!
Mentioned in this episode:
❗️ Book onto a mastermind day with Libby
MY STUFF 👇
💌 Get weekly no-BS emails
🎢 Join Confidence to Grow
📔 Read Life In Business
📲 Connect on Instagram
🔗 Connect on LinkedIn
27:0611/01/2024
59: #59 How To Set Goals – And Achieve Them!
Setting your goals is important, but having a strategy to ACHIEVE them is more important! If you don’t plan your practical action steps, the goal is just a dream and a wish.
Reviewing where you are right now and what’s worked for you in the last 12 months is your strongest starting point. What worked, what didn’t, what did you enjoy, and what made you the most profit?
Listen to hear:
What I’m changing about my business model
Choosing your ‘one thing’ to focus on
How to set a financial goal that works for your business model
Setting work-life balance / time / lifestyle goals
How building a team can help you scale
How to reverse engineer your goal to give you the best chance of success
The realistic way to achieve your goals is to set ‘snowball’ targets. Start small and build up. Then watch happens over the next 12 months…
Mentioned in this episode:
Book onto a mastermind day with Libby
Episode #58 – What Worked And What Didn’t
Episode #36 – Why 10k Months Don’t Matter
MY STUFF 👇
💌 Get weekly no-BS emails
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27:5004/01/2024
58: #58 What Worked And What Didn’t (2023 Review)
Looking back at your year in business gives you the opportunity to reflect on what’s worked, and what didn’t. Taking stock of your successes, and not-so-successful pursuits helps you learn, grow, and build the business you want to have.
There are plenty of lessons for you in what worked for me and what didn’t in 2023.
Listen to hear:
How my 2023 word ‘ease’ played out
What happened when I didn’t trust my gut
Why due diligence is essential before working with sub-contractors
Why taking practical action beats learning more
How to choose the right business coach for you
Outsourcing and building a team
Why this podcast has been brilliant for my business
Why investing in your business will skyrocket your growth
My focus for 2024 is this podcast, my book, and my one-day masterminds. Simplicity is the key for 2024, and my word for the year is ‘bold’. I’m aiming higher and helping more people, and I can’t wait!
Useful resources:
#17 How To Respond To Negative Feedback
EFT sessions with Jacqui Acree
Buy the book - Life In Business
Book a 30-minute session with Libby
MY STUFF 👇
💌 Get weekly no-BS emails
🎢 Join Confidence to Grow
📔 Read Life In Business
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27:3228/12/2023
57: #57 Tackling Challenging Times In Business
2023 hasn’t been the easiest year for a lot of people, and things have been a challenge. When you’re finding things hard in business, there are some things you can do to improve your mindset and your reality.
These ups and downs are a part of the journey in business, and in this episode I am giving you some advice and guidance on how to approach the small things, the big things, and the real (and perceived) challenging times.
Listen to hear:
The impact of personal life challenges on business
How my autism diagnosis impacted my business
Why getting support will help you through tough times
Getting perspective on your current business challenges
How to shape a business that lets you build the life you want
Practical action steps that reduce overwhelm and fear
The power of incremental gains
Quick ways to make money
Whatever life and business throws at you, know that you will get through it. I am testament to that, having been in business for 12 years!
Useful resources:
Book a 30-minute session with Libby
MY STUFF 👇
💌 Get weekly no-BS emails
🎢 Join Confidence to Grow
📔 Read Life In Business
📲 Connect on Instagram
🔗 Connect on LinkedIn
28:0721/12/2023
56: #56 How To Deal With Brain Pickers
There are always people who want to “just pick your brains”. And in this episode I will help you know what you can do about it, and how you can turn it into a business opportunity and sale. You don’t need to give everything away for free, especially not support for individual questions.
Listen to hear:
How to be in control of how much you give away for free
Differentiating between a tyre-kicker and a potential client
How to value your skills and experience
Why someone else’s mindset doesn’t dictate what you give away
Turning brain pickers’ questions into evergreen content
Why user-generated content is so valuable
The best ways to signpost your brain pickers
How to gamify brain pickers to make it fun
The more you are open to questions, the better content you will have to share with your audience, and the more clients you will convert. Approach your brain pickers with a positive attitude, and make sure you have a strategy for dealing with them so you’re always in control of what you’re doing.
Useful resources:
Book a 30-minute session with Libby
MY STUFF 👇
💌 Get weekly no-BS emails
🎢 Join Confidence to Grow
📔 Read Life In Business
📲 Connect on Instagram
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27:1314/12/2023