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Nathan A Webster
The Let’s Talk Marketing Podcast w/NDUB is where we unravel the dynamic, various, and layered marketing world to empower your business journey. I'm your host, Nathan Webster (aka, NDUB), and each week, I break down the marketing fundamentals in bite-size episodes. At times, I’ll be joined by guests and dive into the concepts, latest trends, strategies, and insights shaping the marketing landscape and the customer journey.
Whether you're a seasoned marketer or just starting in your marketing journey, I created this podcast with the goal of providing actionable tips, exposure to industry experts, and a dose of inspiration and laughter to fuel your marketing efforts. Get ready to elevate your brand, connect with your audience, and stay ahead in this ever-evolving digital age.
EP 232 - Every Entrepreneur's Problem | NDUB
In this episode of Let's Talk Marketing with NDUB, Nathan A. Webster discusses the significant impact of personal demons on entrepreneurship. He emphasizes that personal challenges often manifest as business obstacles, and highlights the importance of personal experience in shaping business strategies. Nathan encourages entrepreneurs to face their fears and build genuine relationships to succeed in their ventures. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
09:1718/11/2024
EP 231 - Why I Left The OAME ED Role | NDUB
In this episode of Let's Talk Marketing with NDUB, Nathan A. Webster discusses his departure from the role of Executive Director at OAME, sharing the reasons behind his decision. He highlights the lack of a succession plan, ineffective decision-making processes, and feeling undervalued in his role. Nathan emphasizes the importance of having a clear strategy and valuing expertise in leadership positions. He reflects on his journey and expresses optimism for the future as he returns to his work as a marketing and organizational consultant. Business Model Canvas: https://www.strategyzer.com/library/the-business-model-canvas Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
20:2011/11/2024
EP 230 - Top of Funnel: Social Media Tactical Strategy - NDUB
In this episode of Let's Talk Marketing with NDUB, Nathan A. Webster discusses the critical distinction between social media tactics and strategies, emphasizing the importance of understanding the digital landscape in today's business environment. He highlights the shift from in-person interactions to digital engagement, the necessity of being active on social media platforms, and the role of brand loyalty in consumer behavior. Nathan also explores the creator economy and the potential for earning through social media, urging listeners to take their online presence seriously and to seek professional help if needed. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
25:5704/11/2024
EP 229 - SEMpdx Engage Conference Recap - NDUB
In this episode of Let's Talk Marketing with NDUB, Nathan A. Webster reflects on his experience at the SEM PDX Engage Marketing Conference 2024, sharing insights from the event and his journey in the marketing industry. He discusses the evolution of marketing, the impact of AI and Google changes, and the importance of networking within the marketing community. Nathan emphasizes the need for continuous learning and adaptation in the ever-changing landscape of digital marketing. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
21:1628/10/2024
EP 228 - Let's Connect Conference Recap - NDUB
In this episode of Let's Talk Marketing with NDUB, Nathan Webster recaps the Let's Connect conference, discussing its purpose, challenges faced, and positive outcomes. He emphasizes the importance of community and networking, particularly within the BIPOC community, and reflects on the lessons learned from organizing the event. Nathan also shares insights on how to improve future conferences and the significance of authentic connections in business. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
20:4321/10/2024
EP 227 - The Customer Journey - "Eczema Commercial” - NDUB
In this episode of Let's Talk Marketing with NDUB, Nathan A. Webster discusses the customer journey, emphasizing its importance in marketing and consumer behavior. He reflects on past shortcomings and aims to provide valuable insights into how businesses can effectively engage with customers throughout their journey. The conversation covers the significance of understanding customer expectations, the role of marketing in shaping these experiences, and the necessity of creating a customer journey map to enhance retention and satisfaction. Important Information This video advertisement we talked about in this video is intended for informational use only, and is not designed to replace the medical advice of your healthcare provider. OPZELURA is a prescription medicine used on the skin (topical) for the short-term and non-continuous chronic treatment of mild to moderate eczema (atopic dermatitis) in non-immunocompromised adults and children 12 years of age and older whose disease is not well controlled with topical prescription therapies or when those therapies are not recommended. Please see the Full Prescribing Information and Medication Guide at https://www.opzelura.com/opzelura-prescribing-information which includes a more complete details about the product. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
14:0814/10/2024
Ep 226 - The E-Commerce Insights - NDUB
In this episode of Let's Talk Marketing with NDUB, Nathan Webster speaks with Raul Galera from Referral Candy about the current state of e-commerce, focusing on insights from agency owners. They discuss the challenges faced in 2023, the impact of COVID-19 on consumer behavior, and the importance of referral programs for sustainable growth. The conversation highlights the optimism among agency owners despite price sensitivity and budget constraints, emphasizing the evolving landscape of e-commerce. Raul's Info: https://www.referralcandy.com/eaci https://www.linkedin.com/in/raulgalera/ https://x.com/raulgalerad Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
20:1207/10/2024
Ep 225 - The Backend of A WordPress Website - NDUB
In this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses the critical importance of having a website for entrepreneurs and business owners. He shares insights from his experience building websites, particularly focusing on a project related to NFTs and community art. The conversation delves into the backend of WordPress, the significance of themes and plugins, and the overall effort required to create a successful online presence. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
27:5030/09/2024
Ep 224 - The Website's CTA
In this episode of Let's Talk Marketing, Nathan discusses the importance of effective calls to action (CTAs) on websites. He shares insights on how major brands utilize CTAs to engage customers, drive sales, and build brand equity to their bottom line. Nathan uses his company's website's shortcomings and shares how he can do better with his marketing. Last, but not least, he discusses the significance of website design via WordPress and SEO for enhancing user experience and profitability. Watch the full interview on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
13:4023/09/2024
Ep 223 - Your Website is Your Best Branding Tool
Summary In this episode of Let's Talk Marketing with NDUB (aka, Nathan Webster), Nathan discusses the critical role of a marketing strategy and plan, emphasizing the importance of a strong digital presence through a marketing funneled website. He highlights how the pandemic accelerated the need for businesses to adapt to online platforms and the necessity of collecting customer data. Nathan also delves into the significance of having a brand strategy to ensure effective communication and engagement with customers, ultimately positioning the website as a vital branding tool for business success. Watch the full interview on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
09:4916/09/2024
Ep 222 - Why I Choose Brand Strategy
In this Let's Talk Marketing with NDUB Podcast episode, Nathan Webster discusses why he chose to be a brand strategist. He goes into the purpose behind a marketing plan and the importance of building relationships in business through his conference Let's Connect. Nathan believes the role of brand strategy in creating a great product or service and connecting with the right audience. Overall, the episode explores the key elements of successful marketing and the value of building genuine relationships. Watch the full interview on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
11:3309/09/2024
Ep 221 - How Nike taught Me why Brand Strategy is Important
In this podcast, Nathan shares how his Nike experience taught him how to be a consultant of brand strategy and how it can be monetized. The three key takeaways are: 1) Having an attractive brand people can trust, 2) Creating a product specifically for the target audience, and 3) Diversifying the brand. Relationships, value proposition, and brand protection are also crucial. The podcast emphasizes the significance of brand strategy in small businesses and the need to think big. It concludes with a call to action for listeners to subscribe, share, and leave reviews. Watch the full interview on YouTube. Host: Nathan A Webster | LinkedIn | Instagram NDUB Brand | NW & Associates, LLC Conference: https://letsconnectpnw.com/
10:2602/09/2024
Ep 220 - Branding is More than an Image
In this episode, Nathan Webster discusses the importance of brands and brand management. He shares his experience traveling to Nairobi, Kenya and how he relied on familiar brands for safety and assurance. Nathan emphasizes that a brand is more than just a logo, it represents the promise and experience that a company delivers to its customers. He also highlights the significance of loyalty programs and customer lifetime value. Overall, the episode explores the role of brands in creating trust and loyalty with customers. Watch the full interview on YouTube. Host: Nathan A Webster | LinkedIn | Instagram NDUB Brand | NW & Associates, LLC Conference: https://letsconnectpnw.com/
09:4726/08/2024
Ep 219 - Quality Leads Pt. 2 (digital cards)
In this episode, Nathan Webster discusses the importance of quality leads and how to convert them into customers. He emphasizes the need to build relationships with potential clients and nurture them through the awareness, interest, desire, and action funnel. Nathan also talks about the value of trust and the customer lifetime value. He shares his approach to digital cards and how he directs people to his social media channels instead of giving out business cards. Overall, the episode focuses on creating a solid marketing strategy and developing ideal customers. Watch the full interview on YouTube. Host: Nathan A Webster | LinkedIn | Instagram NDUB Brand | NW & Associates, LLC Conference: https://letsconnectpnw.com/
19:4119/08/2024
Ep 218 - Quality Leads Pt. 1 (business cards)
In this two-part episode, Nathan discusses the importance of quality leads in marketing, and emphasizes the need to know who your company's ideal customer. He also discusses the shift from traditional business cards to digital channels for generating leads. Webster highlights the importance of attracting the right customers and diversifying your client base. He teases the next episode, where he will delve deeper into creating quality leads from a digital perspective. Watch the full interview on YouTube. Host: Nathan A Webster | LinkedIn | Instagram NDUB Brand | NW & Associates, LLC Conference: https://letsconnectpnw.com/
12:5912/08/2024
Ep 217 - Lead Generation for Direct Services
Nathan invited another marketing expert and founder, Ross McDaniel, from Fencepost, which is a digital agency that focuses on helping blue-collar businesses in local communities grow and thrive. They offer services such as Google ads, Facebook ads, local SEO, and review automation. The goal is to take these businesses' services and put them in front of the right people to make a buying decision. The key to success is to have a strong marketing foundation, including claiming Google business listings, asking for reviews, and developing an effective sales pipeline. It's important to define what success looks like and have a clear feedback loop in place to measure results. Watch the full interview on YouTube. Host: Nathan A Webster | LinkedIn | Instagram NDUB Brand | NW & Associates, LLC Conference: https://letsconnectpnw.com/
15:4704/08/2024
Ep 216 - Business is Marketing Too Pt. 2
In this episode, Nathan discusses the purpose behind a marketing plan and emphasizes the importance of exciting, educating, experiencing, and engaging with the audience. He also talks about the difference between a push or pull strategy in marketing. Webster highlights the success of companies that OAME has helped, including government, small businesses, big businesses, and freelancers. He emphasizes the importance of solving a market problem and supporting and promoting entrepreneurship and small businesses. Lastly, Webster encourages listeners to work daily, find someone to help them with their weaknesses, and hold them accountable. OAME's website: https://oame.org/ Watch the full interview on YouTube. Host: Nathan A Webster | LinkedIn | Instagram NDUB Brand | NW & Associates, LLC Conference: https://letsconnectpnw.com/
08:2529/07/2024
Ep 215 - Business is Marketing Too Pt. 1
Nathan continues at OAME, where he's the new ED, a company that helps small businesses. He talks about their trade shows and their support of small businesses. The main theme Nathan discusses is the value and importance of business development and finding support to grow. Check out OAME: https://oame.org/. Watch the full interview on YouTube. Host: Nathan A Webster | LinkedIn | Instagram NDUB Brand | NW & Associates, LLC Conference: https://letsconnectpnw.com/
05:3322/07/2024
Ep 214 - Why the OAME ED? Pt. 2
In this episode, the part two of where Nathan discusses the history and mission of the Oregon Association of Minority Entrepreneurs, he highlights the importance of supporting small businesses and entrepreneurs in economically developing communities. He also explains the life cycle of an entrepreneur, from starting a business to scaling, sustaining, and eventually sunseting it. Also, how the organization provides technical assistance and funding to help businesses at different stages of their development. Watch the full interview on YouTube. Host: Nathan A Webster | LinkedIn | Instagram NDUB Brand | NW & Associates, LLC Conference: https://letsconnectpnw.com/
18:0614/07/2024
Ep 213 - Why the OAME ED? Pt. 1
In this episode, Nathan Webster discusses his decision to take on a full-time position while still running his marketing agency. He shares his experience working with the Oregon Association of Minority Entrepreneurs (OAME) and their mission to support the economic development of entrepreneurs and small businesses. Watch the full interview on YouTube. Host: Nathan A Webster | LinkedIn | Instagram NDUB Brand | NW & Associates, LLC Conference: https://letsconnectpnw.com/
11:4408/07/2024
Ep 212 - Copywriting with Ai original
In this episode of Let's Talk Marketing, Nathan invites Jonathan Gillham, the founder and CEO of Originality.ai, a tool that helps marketers ensure the quality and authenticity of their content. They discuss the rise of generative AI in content creation and the challenges it poses in distinguishing between AI-generated and human-written content. John emphasizes the importance of using tools like Originality.ai to verify the quality, originality, and accuracy of content before publishing. Jon's email: [email protected]. Watch the full interview on YouTube. Host: Nathan A Webster | LinkedIn | Instagram NDUB Brand | NW & Associates, LLC Conference: https://letsconnectpnw.com/
22:0001/07/2024
Ep 211 - Developing an ROAS Ecosystem
In this episode, Nathan Webster interviews Caulen Foster, co-founder of Brainpower Agency. Caulen shares the concept of building ecosystems for online consumer brands and Amazon native brands. Caulen explains that many brands in the $3-5 million revenue range struggle to maintain profitability and scale due to the increasing cost of traffic and changing performance. He emphasizes the importance of building a comprehensive ecosystem that goes beyond just driving traffic, focusing on acquisition, retention, profit maximization, traffic, and financial management. Colin also provides insights on marketing strategies for startups and the need for a strong marketing message and offer. Watch the full interview on YouTube. Host: Nathan A Webster | LinkedIn | Instagram NDUB Brand | NW & Associates, LLC Conference: https://letsconnectpnw.com/
27:2724/06/2024
Ep 210 - Mother's Day vs. Father's Day Spending
In this episode, Nathan covers the spending differences between Mother's Day and Father's Day by emphasizing the importance of understanding the market and promoting products or services effectively to cater to different demographics. He also highlights the need for businesses to evolve and listen to their customer base to avoid going out of business. Let's Talk Marketing Website - http://letstalkmarketingpodcast.com/ Morningstar Fathers and Mothers Day - https://www.morningstar.com/news/marketwatch/20240615291/we-get-a-raw-deal-on-fathers-day-heres-the-worst-thing-you-can-do-and-it-doesnt-involve-giving-your-dad-a-crummy-tie-or-tickets-to-see-taylor-swift Statista chart on Fathers and Mothers Day - https://www.statista.com/chart/30207/fathers-day-spending-vs-mothers-day/ Watch the full interview on YouTube. Host: Nathan A Webster | LinkedIn | Instagram NDUB Brand | NW & Associates, LLC Conference: https://letsconnectpnw.com/
16:1617/06/2024
Ep 209 - Marketing MultiEntrepreneur Ryan Kugler
In this episode, Nathan Webster interviews Ryan Kugler, a multi-business owner, about the importance of marketing and the role it plays in business success. Ryan emphasizes that cutting marketing during tough times is a mistake and shares his insights on effective marketing strategies. He discusses the power of email marketing, creating relevance with subject lines, and the importance of consistent outreach. Ryan also talks about his businesses, including a marketing company that specializes in high-end video brochures. He advises listeners to be intentional in their actions and to invest in their future. Ryan's Bio: Ryan is a three-time Founder and President of the ventures A5 Events, Ideal Content, and Plan B Distribution, with expertise across the respective business trades of corporate event management, digital marketing, and secondary wholesale. A master strategist for 25+ years, Ryan has aced the balance between building profitable 7 and 8-figure businesses full-time without compromising on his personal life. He is a well-known figure in film circuits — and has been since the age of 13, when he directed the short film “The Question,” starring acting stalwarts like Ted Danson, Kirstie Alley, and Woody Harrelson. His association with movie studios continued into his adulthood through his inventory liquidation venture Closeout Division (DVA), which has a database of 350+ companies and generates $20M+ in annual sales. Ryan is an influential voice in entertainment and has been featured across top media platforms, including ABC7 News, CBS’ “Early Show,” The Washington Post, Los Angeles Times, and The New York Times. He is also an established author, with titles like How to Start Life! and How to Plan, Produce & Distribute Your Independent Film among his credits.
20:3510/06/2024
Ep 208 - Black Friday Preparation
Nathan discusses the significance of Black Friday for businesses and provides insights on how to prepare for and capitalize on this opportunity. He emphasizes the importance of messaging, relationship-building, and strategic planning to maximize success during Black Friday. Nathan also shares examples of successful Black Friday campaigns and highlights the value of brand loyalty over immediate sales. Shopify Link: https://www.shopify.com/blog/bfcm-campaigns Watch the full interview on YouTube. Host: Nathan A Webster | LinkedIn | Instagram NDUB Brand | NW & Associates, LLC Conference: https://letsconnectpnw.com/
12:2503/06/2024
Ep 207 - Lets Connect with Réland and Santaj
We're excited to share another conversation about the last Let's Connect Conference, "Connecting People, Not Dots." For this episode, we're sharing Santaj's experience attending a conference for the third year in a row. The main theme is the power of networking and building relationships in the business world. It also touches on the importance of being authentic and true to oneself.
07:3027/05/2024
Ep 205 - The Negative Impact of Bad Pricing
Today's topic, Nathan's covering the importance of understanding the value of your product and not giving 'homie hookups' that devalue your offering. Nathan explains the four P's of marketing (product, price, place, and promotion) and focuses on the price aspect, which was last week's topic. He shares examples from companies like Apple and Amazon to illustrate how pricing strategies can impact profitability and sustainability. Watch the full interview on YouTube. Host: Nathan A Webster | LinkedIn | Instagram NDUB Brand | NW & Associates, LLC Conference: https://letsconnectpnw.com/
14:4513/05/2024
Ep 206 - Google Ads w/John
Nathan invites John Horn, the CEO of Stubb Group, a digital advertising agency. They discuss tips for monetizing Google Ads and common pitfalls that businesses make. John emphasizes the importance of tracking success, optimizing search terms, and creating effective landing pages. He also highlights the need for a close partnership between businesses and agencies to drive successful campaigns. Listeners are encouraged to put themselves in the shoes of their customers and focus on solving their pain points. John LinkedIn: https://www.linkedin.com/in/johnjhorn1/ StubGroup Website: www.stubgroup.com StubGroup Youtube: https://www.youtube.com/@Stubgroup Watch the full interview on YouTube. Host: Nathan A Webster | LinkedIn | Instagram NDUB Brand | NW & Associates, LLC Conference: https://letsconnectpnw.com/
25:0113/05/2024
Ep 204 - No More Homey Hookups
Nathan Webster discusses the concept of 'homie hookups' in business. From a discount or price reduction offered to potential customers who may not be able to afford the full price or who are unsure about the value of the product or service. Webster emphasizes the importance of understanding the four P's of marketing (product, price, promotion, and place) and how they relate to creating a successful sales and marketing strategy. He also highlights the need to set the right price point and consider the cost of the service or product when working on the business. Watch the full interview on YouTube. Host: Nathan A Webster | LinkedIn | Instagram NDUB Brand | NW & Associates, LLC Conference: https://letsconnectpnw.com/
11:0306/05/2024
Ep 203 - Lets Connect with Réland & Narek and Edgar
Enjoy another testimonials from the Let's Connect Conference 2023, Connecting People, Not Dots. with Narek Daniyelyan, Assistant Vice Chancellor for Strategic Partnerships of WSU Vancouver and Edgar Baker III, founder and operator of National Beard League. The conversation revolves around the experience of attending a conference and the importance of building genuine connections. Narek discusses "the unconference" format of the conference and the ability to let go of the business persona, make genuine connections, and creating an environment that allows for organic connections and emphasizes the need for more moments like this throughout the year. Watch the full interview on YouTube. Host: Nathan A Webster | LinkedIn | Instagram NDUB Brand | NW & Associates, LLC Conference: https://letsconnectpnw.com/
16:4329/04/2024
Ep 202 - Don't Sleep on GMB
Nathan discusses the importance of Google My Business (GMB) for small businesses and entrepreneurs. GMB is a free tool provided by Google that allows businesses to create a profile and be found in Google search results. You need for a business address and highlights the significance of user-generated content and reviews. He also mentions the importance of having a Google phone line. Overall, he encourages listeners to take advantage of GMB and not overlook its potential for business growth. Host: Nathan A Webster Subscribe on YouTube! Connect: LinkedIn Follow: Instagram NDUB Brand NW & Associates, LLC Conference: https://letsconnectpnw.com/
08:5922/04/2024
Ep 201 - When Excuses Run Out and Forces Results Pt. 2
Summary In part two of our 200th episode, Nathan shares the story of three life-changing knocks that forced him to reevaluate his choices and take ownership of his path. He emphasizes the need for entrepreneurs to blend their personal and professional lives and encourages listeners to be true to themselves, not settle for less, and dream big. Host: Nathan A Webster Subscribe on YouTube! Connect: LinkedIn Follow: Instagram NDUB Brand NW & Associates, LLC Conference: https://letsconnectpnw.com/
19:0215/04/2024
Ep 200 - When Excuses Run Out and Forces Results Pt. 1
On the reflection of 200 episodes, Nathan takes a look back journey as a marketer and entrepreneur. During the celebration, he shares his experiences running a nonprofit and a marketing consultancy, highlighting the importance of working on the business and not just in the business. Nathan also opens up about a challenging period in his life where he faced personal and professional setbacks, forcing him to confront his excuses and reevaluate his path. Host: Nathan A Webster Subscribe on YouTube! Connect: LinkedIn Follow: Instagram NDUB Brand NW & Associates, LLC Conference: https://letsconnectpnw.com/
22:2908/04/2024
Ep 199 - Shop Local Hoax or Hack?
Nathan goes in about shopping local and its impact on businesses. He questions whether shopping local is truly beneficial and explores the importance of having an online sales and marketing presence. He used an immediate experience he had in the last few hours per his IG. Enjoy the show! Host: Nathan A Webster Subscribe on YouTube! Connect: LinkedIn Follow: Instagram Links: NDUB Brand NW & Associates, LLC Conference: https://letsconnectpnw.com/
13:3401/04/2024
Ep 198 - Post COVID Marketing
Summary For this episode, Nathan covers 10 truths about marketing after the pandemic and emphasizes the importance of adapting specific marketing strategies to the company's strengths. He also highlights the shift from brand marketing to performance marketing and the significance of data and technology in driving modern marketing success. "The importance of building relationships have never been greater," Nathan reiterates "marketing is now at the center of the growth agenda for the entire company." Host: Nathan A Webster Subscribe on YouTube! Connect: LinkedIn Follow: Instagram NDUB Brand NW & Associates, LLC Conference: https://letsconnectpnw.com/
16:5625/03/2024
EP 197- Saving Marketing from Marketers
In this episode, Nathan Webster interviews Greg Stewart, the CEO of MMA Global, a non-profit trade association for major CMOs. They discuss the challenges and opportunities in the marketing industry and the need for clarity and truth in marketing practices. Greg shares insights on the importance of targeting propensity and the flaws in traditional growth frameworks. He also highlights the effectiveness of linear television advertising and the impact of mobile marketing. Greg's extensive experience and expertise make him a valuable resource for marketers looking to improve their strategies. https://www.linkedin.com/in/gregstuart https://twitter.com/gregstuart https://www.facebook.com/gregnstuart https://mansavesdog.wordpress.com/ https://www.crunchbase.com/person/greg-stuart https://angel.co/greg-stuart [email protected] Host: Nathan A Webster Subscribe on YouTube! Connect: LinkedIn Follow: Instagram NDUB Brand NW & Associates, LLC Conference: https://letsconnectpnw.com/
25:2818/03/2024
Ep 196 - Dont Sleep on LinkedIn
Nathan discusses LinkedIn's importance and its benefits for individuals and businesses. He emphasizes the need to adapt and evolve in the changing marketing landscape. Nathan reviews an article on LinkedIn and highlights its pros and cons. Here's the article: https://www.forbes.com/advisor/business/software/linkedin-review/. Takeaways LinkedIn is a powerful platform that individuals and businesses should not overlook. Adapting and evolving in marketing is crucial to stay ahead. LinkedIn offers a broad reach of applicants for professional jobs and excellent profile tools. Using LinkedIn strategically can enhance personal branding and be a valuable marketing tool. Host: Nathan A Webster Subscribe on YouTube! Connect: LinkedIn Follow: Instagram NDUB Brand NW & Associates, LLC Conference: https://letsconnectpnw.com/ #B2BMarketing #MarketingStrategy #ContentMarketing #MarketingTrends #MarketingInsights #marketingforentrepreneurs #marketinginvestment #marketingtips
10:0711/03/2024
Ep 195 - Lets Connect with Reland & Marquita
Enjoy one of the many testimonials from the Let's Connect Conference 2023, Connecting People, Not Dots. Make sure you watch the video on YouTube. Learn more at https://letsconnectpnw.com/.
07:0404/03/2024
Ep 194 - Express Yourself
It's time to change it up. Do you agree? Host: Nathan A Webster Subscribe on YouTube! Connect: LinkedIn Follow: Instagram NDUB Brand NW & Associates, LLC Conference: https://letsconnectpnw.com/
05:1126/02/2024
Ep 193 - Our Analysis on 2024 Marketing Trends
In this episode, Nathan and Réland Logan are back again with the deep dive from the Forbes' 15 Key Marketing Trends to Watch in 2024. They covered it the previous week but were ready to make their own. Here's the part two enjoy! Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/ #B2BMarketing #MarketingStrategy #ContentMarketing #MarketingTrends #MarketingInsights #marketingforentrepreneurs #marketinginvestment #marketingtips
25:1419/02/2024
Ep 192 - Marketing Trends for 2024
In this episode, Nathan and Réland Logan are back at again. This time, they discuss the Forbes' 15 Key Marketing Trends to Watch in 2024. They cover a range of topics including unpredictability, creative marketing, marketing science, employees as essential influencers, decrease in internal content teams and the rise of user-generated content, consumer marketing fatigue, focus on branding and brand awareness, offline tangible experiences, quality over quantity, the commoditization of AI and machine learning, an unfortunate influx of impersonal content, the rise of micro-influencers, CGI integration, and the impact of tech and data. Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/ #B2BMarketing #MarketingStrategy #ContentMarketing #MarketingTrends #MarketingInsights #marketingforentrepreneurs #marketinginvestment #marketingtips
28:2712/02/2024
Ep 191 - How Authentic "Purpose Driven" Marketing is Done w.Keith Sconiers Pt. 2
This is second part of Nathan's interview with Keith Sconiers, an entrepreneur, storyteller, and catalyst. Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/ #B2BMarketing #MarketingStrategy #ContentMarketing #MarketingTrends #MarketingInsights #marketingforentrepreneurs #marketinginvestment #marketingtips
23:2805/02/2024
Ep 190 - How Authentic “Purpose Driven” Marketing is Done w/Keith Sconiers
Summary In this episode, Nathan interviews Keith Sconiers, an entrepreneur, storyteller, and catalyst. Keith shares his background and mission to help entrepreneurs cut costs in a crazy, un-planned journey that he has no regrets for, on, or hates. Keith describes it as the purpose-driven marketing strategy. Make sure you dig in deep as this is just part one. Keith shares his personal journey of struggling with multiple jobs and financial difficulties. He also talks about his experience working for Heartland Payment Systems and the values that led him to quit and pursue a different path.
19:3429/01/2024
Ep 189 - Remembering Dr. MLK Jr.
The goal was to publish this episode last week, but we had some issues. Our apologies, but we hope you still enjoy the show. In this episode, Nathan had the marketing crew (Rae and Jay) discuss the significance of Dr. Martin Luther King Jr. Day and share their personal perspectives on the holiday, controversies surrounding MLK's legacy, and the whitewashing of his message. Major Takeaways Martin Luther King Jr. Day is a significant holiday that sparks discussions about race, equality, and social justice. MLK's legacy is complex, and it is important to acknowledge both his accomplishments and the controversies surrounding his life. The commercialization of MLK Day and other holidays can undermine their true meaning and perpetuate tokenism and opportunism. Individuals should evaluate the intentions and actions of companies when deciding to work with them, ensuring they align with their values and commitment to diversity and inclusion. Chapters 00:00 Introduction and Housekeeping 02:00 Introductions 03:45 Discussion on MLK Day 07:48 Different Perspectives on MLK Day 11:39 MLK's Legacy and Controversies 15:13 Significance of MLK Day 20:33 Personal Reflections on MLK Day 23:35 Holidays as Days Off 26:20 MLK's Dream and Business 31:07 Evaluating Business Decisions 36:06 Tokenism and Opportunism 38:22 Representation in Media 39:21 Telling Accurate Stories 40:16 Opportunity for Doing What's Right 40:43 Conclusion and Appreciation Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/
41:2122/01/2024
EP 188 - The 25 yrs of a Marketing Agency navigating Turnover Recessions and Pandemic
We welcome Gravitate's Don Elliot been in the marketing trenches for a long time. Seen trends come and go, budgets slashed, tears shed, and victories hard-won. My agency, well, it's more than just a company; it's a battle cry, a testament to the resilience of creativity and the power of adaptation. Why should you, a fellow marketing warrior, care about our battle scars? Get your survival kit ready: Learn the battle-tested strategies we used to navigate industry upheavals and keep our clients afloat. Discover the resilience gene: Uncover the secrets of building a team that can adapt, innovate, and conquer any obstacle. Find your marketing mojo: Reignite your passion with stories of grit, creativity, and the unwavering belief in the power of marketing. This video isn't just a history lesson; it's a field manual for the modern marketer. It's a blueprint for building an agency that not only survives, but thrives, in the ever-changing landscape of marketing. So, grab your metaphorical weapon of choice (laptop, phone, anything that fuels your creativity) and join me on this journey. Click the link below and let's raise a toast to 25 years of blood, sweat, and marketing magic. Remember, in the marketing war, the bravest soldiers are the ones who never give up. Let's fight, win, and redefine what it means to be a marketing agency. Enjoy the show! Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/
18:5115/01/2024
EP 187 - Mike the Marketing COO
This video isn't just about marketing; it's about redefining what it means to be a leader in today's business world. So, ditch the beige and unleash your inner Mike. It's time to paint the town red (or blue, or green – with explosive marketing mayhem, the possibilities are endless!). Remember, in the marketing jungle, the fiercest beasts are the ones who dare to be different. So, channel your inner mad scientist and let Mike the Marketing COO show you how to dominate the marketing food chain! Enjoy the show! Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/
20:3508/01/2024
EP 186 - Dissecting DEI through the Marketing Lens
Emmanuel Williams is the visionary founder and principal Consultant of YPD Equity Consulting. Emmanuel is a conflict management practitioner with a heavy emphasis on racial equity/anti-racism initiatives. His work provides tools to counteract all forms of racial prejudice, microaggressions, and anti-blackness. Email - [email protected] LinkedIn - https://www.linkedin.com/in/emmanuel-williams-b8003621/ Website - https://www.emmanuelwilliams.co/ Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/
40:2501/01/2024
EP 185 - A Marketing Prayer
Forget "likes" and "shares," folks. In this video, we're going deep – deep into the soul of marketing, where strategy meets inspiration, and logic dances with a hint of holy fire. This isn't your typical "tips and tricks" tutorial. This is a call to arms, a marketing prayer for those who dare to push beyond the ordinary. As a marketing veteran with my fair share of scars and victories, I've learned that true success isn't just about clicks and conversions. It's about igniting a spark, building a movement, and leaving a legacy that transcends spreadsheets. It's about believing in the invisible power of stories, the magic of connection, and the raw human hunger for something that matters. Enjoy the show! Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/
08:5725/12/2023
EP 184 - How Happy Employees Create a Great Customer Experience
Ever wondered why some businesses just ooze magic? Their customers rave, their teams glow, and success seems to follow them like a loyal puppy. The secret? Happiness. Not just any kind, mind you, but the contagious, customer-magnetizing happiness that breeds from engaged, fulfilled employees. But how do you unlock this secret sauce? That's where this video comes in. I'm spilling the beans on my top 5 happiness hacks that'll transform your team into CX champions: From "job" to "joy": Discover how to create a work environment that sparks passion, not just paychecks. Empowerment, not micromanagement: Learn how to give your team the freedom to own their interactions and watch their creativity soar. Customers as co-stars, not just clients: Show you how to make your employees feel like partners in creating amazing experiences, not just cogs in a machine. Feedback is fuel, not fire: Learn how to turn feedback into a growth engine that propels your team and your CX to new heights. Celebrate the wins (big and small): Discover the power of recognizing and rewarding even the smallest victories to keep your team's happiness meter overflowing. This isn't just fluffy feel-good stuff, folks. Happy employees translate to higher customer satisfaction, increased loyalty, and ultimately, a thriving business. So, whether you're a CEO, a manager, or just someone who wants to understand the magic behind a great customer experience, hit play and unlock the happiness potential of your team. And hey, if you find this video valuable, don't be shy! Hit that like button and subscribe for more CX magic. Let's make the world a happier, more customer-centric place, together! Enjoy the show! Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/
23:3718/12/2023
EP 183 - Red Flags of Marketing
In the competitive world of marketing, it's easy to fall prey to deceptive tactics and misleading promises. But as a seasoned marketing expert, I'm here to arm you with the knowledge to identify and avoid these red flags, safeguarding your business from unethical practices and ensuring you get the most out of your marketing investments. In this video, I'll unveil the common red flags that signal trouble, from exaggerated claims and vague guarantees to hidden fees and unrealistic results. I'll provide real-world examples to illustrate these red flags and share my personal insights on how to navigate the marketing landscape with caution and discernment. Why You Should Watch This Video: Avoid wasting your time and energy on jobs that aren't right for you. Learn how to spot red flags in job descriptions early on. Get our personal best advice on how to avoid the pitfalls of horrible marketing jobs. Enjoy the show! Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/
19:1411/12/2023