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Craig Andrews
The Leaders & Legacies Podcast celebrates leaders who are making a difference beyond themselves. It was inspired from events in 2021 when the host, Craig Andrews went into a 6-week coma. Even after waking up, his brain was scrambled for another two weeks. When his mind cleared, his wife started telling him how his team stepped up and ran the company without him. Freelancers reached out to his team and offered to do whatever was necessary while he was in the hospital. Craig believes we all make an impact greater than we realize and wants to honor owners and founders as they lead others. Craig Andrews is the founder and Principal Ally at allies4me. He’s been in the marketing space for more than two decades and has driven over a half-billion dollars of revenue. He’s spoken on dozens of podcast as well as conferences including Conversion Conference.
Total 150 episodes
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50 - The Power of Experiential Storytelling in Marketing and Sales with MarketAPeel's Shannon Peel

50 - The Power of Experiential Storytelling in Marketing and Sales with MarketAPeel's Shannon Peel

Your host, Craig Andrews, talks with the Brand Storyteller, Digital Publisher, Speaker, Coach, and Strategist of MarketAPeel, Shannon Peel. Shannon's story is one of resilience and transformation. Currently based in Vancouver, Canada, she leads a privileged life, frequently visiting her family in Whistler and the Okanagan. However, her journey to this point was not without its challenges.At the age of 40, Shannon experienced a series of setbacks that began with a failed business venture. This failure led to her ex-husband taking control of their finances and decision-making, spiraling her life into a dark and uncertain place. She moved to Vancouver, hoping for a job transfer that fell through, leaving her unemployed for two to three years. During this time, her ex-husband stopped paying bills in her name, leading to financial difficulties.Despite these hardships, Shannon managed to transition from a victim mindset to a hero mindset. She emphasizes the importance of this shift, explaining how the stories we tell ourselves can either hinder or foster personal and business growth.Shannon highlighted the difference between personal brand storytelling and business brand storytelling. In personal brand storytelling, the business can have a hero story where they take responsibility for setbacks and showcase their ability to improve. In business brand storytelling, the focus is on telling the customer's story and offering the product or service as a solution.To learn more about Shannon's work, check out their website at https://apeeling.marketapeel.agency/.Connect with Shannon on LinkedIn at https://www.linkedin.com/in/shannonpeel/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.
24:1122/12/2023
49 - Adapting and Evolving: Why Leaders Must Embrace Change to Thrive in Today's Market with Doug Thorpe

49 - Adapting and Evolving: Why Leaders Must Embrace Change to Thrive in Today's Market with Doug Thorpe

Your host, Craig Andrews, talks with the President, CEO Business Coach, and Business Advisor of Doug Thorpe Group, Doug Thorpe. Doug's mission is to ensure that bosses are not the reason employees leave. He believes that people join companies but quit bosses; this belief is rooted in his upbringing as the only child of a single mother. Surrounded by mentors from an early age, Doug embraced mentorship as a lifestyle. Even at 70, he still consults and learns from his mentors, accomplished businesspeople who have built and sold multi-million dollar businesses.Doug considers himself a perpetual learner, always open to new ideas and technologies. He believes that being open to different viewpoints is essential in making informed decisions and avoiding biases. This openness to learning and growth is a key aspect of his leadership philosophy.Doug distinguishes between managers and leaders. He explains that management is about process, while leadership is about people. He emphasizes the importance of being sensitive to shifts in the workforce, particularly in the post-COVID era, where there is a greater emphasis on work-life harmony and flexibility.To learn more about Doug's work, check out their website at https://dougthorpe.com/.Connect with Doug on LinkedIn at https://www.linkedin.com/in/dougthorpe/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.
28:0620/12/2023
48 - From Marine to Sales Coach: A Journey of Self-Discovery and Reconnection with 360 Sales Consulting's Ben Brown

48 - From Marine to Sales Coach: A Journey of Self-Discovery and Reconnection with 360 Sales Consulting's Ben Brown

Your host, Craig Andrews, talks with the Owner of 360 Sales Consulting, Ben Brown. Ben is the author of the book "Master the Art of Closing the Sale," available on Amazon. He encourages readers to connect with him and offers a 50-minute session on his website, 360 Sales Consulting, for individuals seeking assistance with their sales strategies. Ben firmly believes that by identifying and addressing gaps in their sales approach, most people can easily increase their sales by 30-40%. Ben's decision to join the Marine Corps was driven by limited opportunities in his small hometown and a desire to stay close to his roots. Serving as an artilleryman, Ben's deep love for the Marine Corps shines through as he shares how this experience has profoundly shaped his life.Delving into a more personal aspect of his life, Ben opens up about being adopted as a child. After spending three years in foster care, Ben embarked on a journey to reconnect with his birth mother. After 42 years, they were finally reunited, discovering a strong resemblance and forming a close bond. Reflecting on the significance of this reunion, Ben emphasizes that every adopted child has a unique story. Reconnecting with his birth mother was a pivotal moment in his life, allowing him to forge a deeper connection with his roots and gain a better understanding of his identity.The conversation also explores Ben's leadership experiences, both in the Marine Corps and as a sales coach. Drawing from his time in the Marine Corps, Ben highlights the importance of action-oriented leadership and the value of having a team that believes in your leadership. He shares a personal story about a difficult decision he had to make regarding his marriage, drawing parallels to the tough choices leaders often face in a business setting.To learn more about Ben's work, check out their website at https://www.360salesconsulting.com/.Connect with Ben on LinkedIn at https://www.linkedin.com/in/360sales/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.
25:5218/12/2023
47 - The Significance of Collaborative Decision-Making and Compromise with The Business Growers' Laura Johns

47 - The Significance of Collaborative Decision-Making and Compromise with The Business Growers' Laura Johns

Your host, Craig Andrews, talks with the Founder and CEO of The Business Growers, Laura Johns. Laura's journey is as inspiring as it is impressive. She spent 18 years managing marketing efforts for tech startups and global multibillion-dollar businesses in the telecommunications industry. Her roots are in a small town in Mississippi, where her father was a judge. This upbringing instilled in her a strong sense of responsibility and a drive to succeed.Laura's husband, Jay, is a significant figure in her story. They both hail from the same small town, and their families now live less than a mile apart. Laura humorously notes that marrying someone from her hometown means she knows all the dirt about him. But more importantly, she emphasizes the crucial role Jay's support has played in her journey as a business owner.Laura is a firm believer in making decisions as a team, both in her marriage and in her work life. She recently sent out a survey to her team to gather feedback and suggestions for the upcoming year. While she acknowledges that it may be difficult to read some of the feedback, she values everyone's input and wants them to feel like they are part of the decision-making process.Laura explained that she is not personally administering the survey, but her assistant is, to ensure anonymity and encourage genuine responses. She emphasizes the importance of trust and immediate feedback in her organization's culture, and how she values open communication with her team.To learn more about Laura's work, check out their website at https://thebusinessgrowers.com/.Connect with Laura on LinkedIn at https://www.linkedin.com/in/laurapickardjohns/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.
25:1415/12/2023
46 - The Most Important Factors for Leadership Success: Values, Passion, and Competence with Tom Kereszti

46 - The Most Important Factors for Leadership Success: Values, Passion, and Competence with Tom Kereszti

Craig Andrews interviews Tom Kereszti, a Leadership Expert, who emphasizes the importance of people skills over technical knowledge in leadership. Kereszti, influenced by John Maxwell, believes that a leader's success is more about their character than their technical abilities. He advises leaders, particularly those in small businesses, to deeply understand their own values, passions, and strengths, as this self-awareness is key to effective leadership.Kereszti underscores the need for introspection and feedback in developing a strong leadership identity, using personal anecdotes to illustrate his points. He also discusses the Maxwell Leadership Model, focusing on servant leadership and the importance of prioritizing team needs over personal goals. Kereszti's experience of firing a top salesperson for violating company values highlights the significance of upholding a strong ethical standard in leadership. These insights offer a concise guide for leaders looking to enhance their skills.To learn more about Tom's work, check out their website at https://www.leadershipdisciples.com/. Connect with Tom on LinkedIn at https://www.linkedin.com/in/thomaskereszti/. Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.
29:2011/12/2023
45 - Identifying Fundamental Business Issues Leading To Challenges with Lauren Goldstein

45 - Identifying Fundamental Business Issues Leading To Challenges with Lauren Goldstein

In this episode, host Craig Andrews interviews Lauren Goldstein, a doctor, host of the Biz Doctor podcast, and founder of Golden Key Partnership. They discuss Goldstein's background and her experiences living in different parts of the world. The conversation then shifts to leadership, with Goldstein emphasizing the importance of allowing employees to make mistakes and learn from them. She shares a personal experience of a significant mistake she made in her family's business, highlighting the lessons she learned from it. Goldstein also shares her definition of leadership and the qualities she believes good leaders possess.To learn more about Lauren's work, check out their website at https://www.goldenkeypartnership.com/. Connect with Lauren on LinkedIn at https://www.linkedin.com/in/laurenegoldstein/. Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.
25:5408/12/2023
44 - The Importance of Branding and Learning from Others in Business with The Marketing Shop's Vicky Winkler

44 - The Importance of Branding and Learning from Others in Business with The Marketing Shop's Vicky Winkler

Your host, Craig Andrews, talks with the Owner of The Marketing Shop, Vicky Winkler. Vicky is no stranger to the marketing world. With a career spanning over three decades, she has seen it all. From her time in Nicaragua as a small business consultant to her tenure at Saturn Corporation, Vicky's experiences have shaped her unique approach to marketing and branding.She firmly believes in the power of branding and graphic design as key drivers of business success. According to Vicky, many businesses underestimate the impact of these elements, which can result in them falling behind their competitors.Vicky's experience at Saturn Corporation provided another valuable lesson. The company used an ad agency that none of the other car companies had used, incorporating unique elements like the iconic voice of Hal Riney in their marketing.Vicky emphasized the importance of understanding your target market and tailoring your branding and messaging to their preferences and interests. She shared an example of a client who wanted to brand their new company based on their personal preferences. However, Vicky advised that it's crucial to align the brand with the target audience's preferences and expectations, not just personal likes and dislikes.To learn more about Vicky's work, check out their website at https://www.tms.marketing/.Connect with Vicky on LinkedIn at https://www.linkedin.com/in/vickywinkler/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.
24:2606/12/2023
43 - Diversifying Portfolio Beyond Solely the Advertising Business with Intertrend Communications' Julia Huang

43 - Diversifying Portfolio Beyond Solely the Advertising Business with Intertrend Communications' Julia Huang

In this episode, Craig Andrews discusses with Julia Huang, CEO of Intertrend Communications, her journey from a Taiwanese American upbringing in Japan to leading a major creative agency. Julia shares how a candid remark about an airline's service during a dinner led to an unexpected advertising opportunity, highlighting the importance of seizing chances in business.She reflects on a crucial business lesson learned from resigning a significant telecommunications account, which resulted in a ten-year gap to regain a similar client. This experience taught her the value of diversifying client portfolios and preparing for economic uncertainties.Throughout the conversation, Julia emphasizes resilience and adaptability in the volatile advertising industry. She explains how Intertrend has expanded beyond traditional advertising, launching initiatives like the Intertrend Imprint Lab to support creative startups. This approach underscores the necessity of remaining vigilant and adaptable in business.Julia concludes by inviting listeners to contact her through the Intertrend website for further engagement, demonstrating her commitment to continuous innovation and industry leadership.To learn more about Julia's work, check out their website at https://intertrend.com/.Connect with Julia on LinkedIn at https://www.linkedin.com/in/julia-y-huang-178960/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.
24:4304/12/2023
42 - Turning Non-Performers into Achievers Through Listening and Development Opportunities with The Johnson Leadership Group's Kevin Johnson

42 - Turning Non-Performers into Achievers Through Listening and Development Opportunities with The Johnson Leadership Group's Kevin Johnson

Your host, Craig Andrews, talks with the CEO of The Johnson Leadership Group, Kevin Johnson. Kevin's journey is an inspiring one. After graduating from college during a recession, he found it challenging to secure employment. However, following his mother's advice, he applied for a job in the federal government and was selected. This marked the beginning of his 34-year career in government, where he worked in various roles related to acquisition and contracting.His responsibilities ranged from purchasing goods and services for his agency, from office supplies to major weapon systems. He enjoyed his role as it allowed him to be a property manager, negotiator, and even part attorney. After 25 years, Kevin transitioned to a different work role to gain more experience and perspective.During our conversation, Kevin shared some valuable leadership lessons. He emphasized the importance of communication and understanding in leadership. Leaders, he believes, need to have conversations with their team members to determine the best fit for them and address any stagnation. By being good listeners, leaders demonstrate that they care about what their team members have to say.Kevin also highlighted three fundamental needs that everyone has: affirmation, a sense of belonging, and inclusion. Leaders should appreciate and acknowledge their team members, make them feel part of a tribe or community, and ensure they feel included. These three needs are crucial for individuals' well-being and can contribute to their overall happiness and productivity.Kevin's involvement in suicide prevention is another aspect of his work that he shared. He noticed an increasing feeling of isolation, loneliness, and depression among people, leading to thoughts of suicide. Kevin is passionate about raising awareness and educating others on this topic. Kevin was appointed as the faith community commissioner on the Commission for Suicide Prevention in Maryland, where he works to share information, manage state plans, and collaborate with faith community leaders.To learn more about Kevin's work, check out their website at https://thejohnsonleadershipgroup.com/.Connect with Kevin on LinkedIn at https://www.linkedin.com/in/kevinwaynejohnson/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.
26:4801/12/2023
41 - Scaling Success: Overcoming Challenges and Empowering Your Team with Kwedar & Co's Lauren Cockerell

41 - Scaling Success: Overcoming Challenges and Empowering Your Team with Kwedar & Co's Lauren Cockerell

Lauren Cockerell, Kwedar Company's founder, emphasized the value of embracing change and making brave choices in leadership. Her decision to quit golf at Rhodes College showcases a crucial leadership lesson: knowing when to step away from what no longer benefits you. This choice illustrates effective leadership’s necessity to recognize and act upon change for the greater good.Lauren's transition from an unexpected job loss during pregnancy to founding her own company, Kwedar, exemplifies turning adversity into opportunity. This move demonstrates resilience and adaptability, key traits of effective leadership. Her experience highlights how challenges can become pivotal moments for professional and personal growth.Kwedar's growth under Lauren’s leadership underscores the importance of trust and empowerment. Facing her partner's departure, Lauren prioritized her team, demonstrating a people-first leadership approach. Her team's trust and encouragement, especially in projects like "The Impatient Entrepreneur" podcast, reflect strong leader-team relationships. This approach highlights leadership’s role in creating a collaborative environment for mutual growth.To learn more about Lauren's work, check out their website at https://www.kwedarco.com/.Connect with Lauren on LinkedIn at https://www.linkedin.com/in/laurenkwedar/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.
27:0127/11/2023
40 - Venturing Beyond Comfort: The Path to Success with Predictive Coach's Mauricio Berber

40 - Venturing Beyond Comfort: The Path to Success with Predictive Coach's Mauricio Berber

Mauricio Berber's conversation offers key leadership insights. An immigrant from Mexico, he quickly rose to be the youngest bank manager at 21 but then switched careers to install safety cameras under garbage trucks. This unconventional move, driven by a desire to prevent accidents, underscores the importance of adaptability and pursuing impactful goals.Facing initial rejections and financial struggles, Mauricio's resilience and persistence stand out. He used personal savings to survive tough times, highlighting the sacrifices often inherent in entrepreneurship. His current venture, Predictive Coach, demonstrates his leadership qualities. This technology-driven solution aims to reduce risky driver behavior, reflecting Mauricio's commitment to societal impact and innovative employee engagement.Mauricio's journey exemplifies key leadership traits: adaptability, resilience, risk-taking, and a focus on positive change. His story illustrates that success can follow diverse paths, anchored by a clear vision and strong values.To learn more about Mauricio's work, check out their website at https://predictivecoach.com/.Connect with Mauricio on LinkedIn at https://www.linkedin.com/in/mauricio-berber-a72280a/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.
26:0324/11/2023
39 - Leading from Within: The Power of Adaptation and Self-Care in Leadership with Let’s Go Win's JM Ryerson

39 - Leading from Within: The Power of Adaptation and Self-Care in Leadership with Let’s Go Win's JM Ryerson

Your host, Craig Andrews, talks with the CEO of Let’s Go Win, JM Ryerson. JM Ryerson is a man of many talents. He has founded and sold three businesses, authored best-selling books, and now dedicates his time to helping leadership teams achieve their peak performance. His mission is to enhance culture, increase leadership, and inspire people to live their best lives by overcoming self-limiting beliefs.When asked about the current economic situation, JM shared an interesting perspective. He believes that even in challenging times, individuals have control over their attitude and activity. He recalled how his business grew during the 2008-2010 recession because he adapted to the challenges. JM's experience is a powerful reminder that companies must evolve and change to succeed, regardless of the economic climate. He hasn't seen any negative impact on his business and sees many people thriving despite the economic situation.To learn more about JM 's work, check out their website at https://www.letsgowin.com/.Connect with JM on LinkedIn at https://www.linkedin.com/in/jm-ryerson/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.
27:2722/11/2023
38 - The Greatest Marketing Strategies for Doubling Sales in 90 Days with Lesix Agency's Robert Lee

38 - The Greatest Marketing Strategies for Doubling Sales in 90 Days with Lesix Agency's Robert Lee

Your host, Craig Andrews, talks with the Owner of Lesix Agency, Robert Lee. Lesix Agency, a marketing agency that has a bold vision to help companies double their sales in just 90 days. Robert, with over 15 years of marketing experience, is a certified partner of Digital Marketer, a world-class community of marketers and marketing educators.Robert's journey started as a marketing consultant for a small engineering firm in Chicago, driven by a desire to help people tell their stories better and connect with their audiences more effectively. Over the years, he has built multiple companies, weathered successes and failures, and forged strong relationships in the industry.The conversation took a deeply personal turn as Robert reflected on the loss of his father and son. His father, a car salesman known as the "deal maker," was excited about raising his grandson. Robert finds comfort in the belief that his father is now raising his son for eternity, eagerly waiting to share stories about him when they reunite. Robert emphasized the importance of personal happiness and self-validation. He believes that it doesn't matter if others express their happiness with his decisions, as long as he can look at himself in the mirror and say he is happy with where he is.To learn more about Robert's work, check out their website at https://lesix.agency/.Connect with Robert on LinkedIn at https://www.linkedin.com/in/rwlee2/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.
27:1120/11/2023
37 - Overcoming Trauma and Finding Strength in Fitness and Faith with FitWithDerick's Derick Johnson

37 - Overcoming Trauma and Finding Strength in Fitness and Faith with FitWithDerick's Derick Johnson

Your host, Craig Andrews, talks with the Life Coach of FitWithDerick, Derick Johnson. Derrick, shared his story of overcoming hate and using it as fuel to drive his life. He opened up about his childhood, marked by the challenging circumstances of growing up in a home where alcoholism and rage were prevalent. Despite these circumstances, Derrick was able to stay calm in moments when most people would break down or snap.To deal with the trauma, Derrick turned to fitness and faith. Pushing his body and mind past their pain thresholds helped him find calmness, while his faith gave him the motivation to help others. He believes that people who have experienced trauma have the gift of being able to connect with others on a deeper level and give them the love and support they need.Derrick shared his experiences in leadership and the lessons he has learned. He discussed both positive and negative examples of leadership. He criticized the "my way or the highway" approach, emphasizing that it can lower team morale and create an uncomfortable environment. He highlighted the importance of good leaders who can read people and adjust their approach accordingly. Derrick believes that emotional awareness, or emotional intelligence (EQ), is crucial for effective leadership.To learn more about Derick's work, check out their website at https://fitwithderick.com/.Connect with Derick on LinkedIn at https://www.linkedin.com/in/derickjohnson1/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.
30:4117/11/2023
36 - The Neuroscience-Backed Secrets to Becoming the Most Persuasive Salesperson with Proverbial Door's Moeed Amin

36 - The Neuroscience-Backed Secrets to Becoming the Most Persuasive Salesperson with Proverbial Door's Moeed Amin

Your host, Craig Andrews, talks with the Director and Founder of Proverbial Door, Moeed Amin. Moeed is no ordinary guest, his unique approach to sales, backed by his expertise in neuroscience and psychology, has helped his clients generate over £200 million in additional revenue and funding. His journey into the world of sales began with a rather unusual incident - a neuroscience textbook falling on his head; this event sparked a realization about the importance of understanding the buyer's perspective, a concept often overlooked in traditional sales training.For the next 15 years, Moeed became a high performer in sales, attributing his success to his newfound perspective. As obvious as it may seem, thinking from the customer's perspective can be challenging, especially for companies that are ego-centric. Moeed explains that our brains are naturally self-centered, making it difficult to be truly empathetic.To learn more about Moeed's work, check out their website at https://www.proverbialdoor.com/.Connect with Moeed on LinkedIn at https://www.linkedin.com/in/moeedamin/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.
37:5413/11/2023
35 - Nurturing Success through Hope-Based Leadership and Organizational Development with Molly Kawahata

35 - Nurturing Success through Hope-Based Leadership and Organizational Development with Molly Kawahata

Your host, Craig Andrews, talks with the Keynote Speaker, Subject of Patagonia Film "The Scale of Hope," Founder of Systemic Impact Strategies, and Former White House Climate Advisor, Molly Kawahata. Molly's work focuses on climate strategy consulting and organizational development around hope-based leadership. She believes that hope is not just a wish or optimism, but a belief that the future can be better and that individuals have the agency to make it better. Molly shared that increasing hope levels in organizations can have profound effects on retention, productivity, employee engagement, and team dynamics. She explained that hope counters fear and that by activating the hope circuit in the brain, the fear circuits turn off. This simple yet effective approach can significantly improve mental health and well-being in the workplace.Molly introduced the framework of hope, which consists of three building blocks: goals, agency, and pathways. Goals refer to the daily objectives that individuals set for themselves, both short-term and long-term. Agency, also known as willpower, is the energy and motivation to execute strategies and achieve goals. Pathways are the roadmaps or strategies individuals use to reach their goals.She emphasized the importance of aligning employees' goals with their desires and providing them with a sense of control over their goals. By understanding the specific problem, interventions and performance improvement plans can be tailored to address the root cause.To learn more about Molly's work, check out their website at https://mollykawahata.com/.Connect with Molly on LinkedIn at https://www.linkedin.com/in/mollykawahata/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.
43:5210/11/2023
34 - Strategic Customer Engagement: Navigating to Where Your Audience Thrives with Kandas Rodarte

34 - Strategic Customer Engagement: Navigating to Where Your Audience Thrives with Kandas Rodarte

Your host, Craig Andrews, talks with the Accountability Coach, Kandas Rodarte. Kandas is a force to be reckoned with within the digital marketing world. She launched a custom furniture e-commerce website in 1999, a YouTube talk show in 2012, and her long-running podcast in 2014. Her drive and motivation stem from living with metastatic breast cancer, a journey that has only fueled her determination to get things done.Kandas shared three lessons she learned from a mechanic named Hans, a former Nazi soldier. Hans' respectful treatment and exceptional service left a lasting impression on Kandas. However, it was his confession about his past and his remorse for admiring a fascist leader that taught Candace the importance of kindness, going above and beyond, and being cautious about whom to place one's belief in.Kandas and her husband transitioned from being newlyweds to business partners and parents, they had a journey that was not without its challenges. Their first website was a disaster, and they had to start from scratch. By 2004, they had 40 dealers in 25 states carrying their furniture. However, the 2008 recession forced them to rethink their business model. They tripled their prices, improved quality, and shifted their marketing strategy to target direct-to-consumer sales. Their resilience paid off when their bed was featured in Elle Decor, becoming their best-selling product for the next nine years.To learn more about Kandas' work, check out their website at https://momgeek.com/.Connect with Kandas on LinkedIn at https://www.linkedin.com/in/gratitudegeek/.Check out Kandas' podcast, Gratitude Geek, at https://momgeek.com/subscribe/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.
30:1408/11/2023
33 - Global Growth and Offshoring: Empowering Small Businesses and Leading Diverse Teams with 20four7VA's Catherine vanVonno

33 - Global Growth and Offshoring: Empowering Small Businesses and Leading Diverse Teams with 20four7VA's Catherine vanVonno

Your host, Craig Andrews, talks with the President and CEO of 20four7VA, Catherine vanVonno. Contrary to popular belief, the role of a virtual assistant extends beyond administrative tasks. As Catherine explained, VAs can be web developers, marketers, bookkeepers, and more. The only requirements are access to a computer, phone line, and internet connection. This flexibility allows VAs to work remotely from anywhere in the world, breaking down geographical barriers and opening up a world of opportunities.The rise of remote work opportunities has had a positive impact on countries like the Philippines and India, the two biggest hubs for virtual assistants. The COVID-19 pandemic has further accelerated this shift, with companies realizing that many jobs can be done remotely. This has led to workers leaving expensive areas like Silicon Valley in search of more affordable living conditions.There is great importance in providing job opportunities that are safe and free from exploitation, as many workers in the Philippines face unsafe conditions and exploitation continuously. Catherine explained that by offering lower labor rates, offshore job opportunities enable businesses to provide safer and fairer work conditions.To learn more about Catherine's work, check out their website at https://20four7va.com/.Connect with Catherine on LinkedIn at https://www.linkedin.com/in/catherinevanvonno/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.
29:4606/11/2023
32 - Leading Beyond Metrics: Empowering Teams by Encouraging Self-Worth with Core Authenticity's Jeff Koziatek

32 - Leading Beyond Metrics: Empowering Teams by Encouraging Self-Worth with Core Authenticity's Jeff Koziatek

Your host, Craig Andrews, talks with the Owner of Core Authenticity, Jeff Koziatek. Jeff is a man of many talents, as a coach, speaker, performer, podcast host, and author. Jeff's journey from a juggler to a coach is as fascinating as inspiring. Jeff began juggling at the tender age of 11. It was a decision made by his mother, who chose a juggling workshop over a magic one for him. Despite his initial reluctance, Jeff stuck with it and honed his skills over time. Jeff's transition from entertainment to coaching was a significant shift in his career. He now uses his juggling skills to give back to the community by offering free presentations to kids in areas where he is hired for keynotes or coaching packages.Jeff introduced the concepts of the challenger mindset and the champion mindset. The challenger mindset is focused on comparing, competing, contending, and controlling; the champion mindset, on the other hand, is about engaging, equipping, empowering, and encouraging. With the concept of intentionality and its connection to meaning and purpose in life, Jeff believes that many people feel lost and frustrated because they are searching for purpose and worth.To learn more about Jeff's work, check out their website at https://www.coreauthenticity.com/.Connect with Jeff on LinkedIn at https://www.linkedin.com/in/jeffkoziatek/.Check out Jeff's book, Blueprint For Value, at https://www.coreauthenticity.com/author/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.
30:5603/11/2023
31 - Smart Money: Navigating Common Financial Pitfalls with Planning and Education with Weinstein Wealth Insurance Solutions' Bruce Weinstein

31 - Smart Money: Navigating Common Financial Pitfalls with Planning and Education with Weinstein Wealth Insurance Solutions' Bruce Weinstein

Your host, Craig Andrews, talks with the Co-Owner and Founder of Weinstein Wealth Insurance Solutions, Bruce Weinstein. Bruce Weinstein, fondly known as the "Plan Man," has over 35 years of experience in the insurance and wealth-building space. Bruce's journey began in 1986 as a stockbroker at Merrill Lynch. As the industry evolved, he shifted towards financial planning, addressing both investment and insurance risks. His mantra is simple yet profound: "Without a plan, it's difficult to know if you'll reach your desired destination and have enough money when you get there."Bruce describes his role as a financial advisor, emphasizing the importance of education and making sure clients fully grasp information before moving forward. He likened a financial plan to a GPS, constantly rerouting based on market changes and life events. He also shared a personal story of a health scare that made him realize the importance of having a solid financial plan in place.Bruce touches on the challenges faced by insurance companies in areas prone to natural disasters, like hurricanes in South Florida. Bruce explains how the departure of carriers and increasing risk have led to rising insurance rates, emphasizing the need for insurance companies to have enough capital.To learn more about Bruce's work, check out their website at https://weinsteinwealth.com/.Connect with Bruce on LinkedIn at https://www.linkedin.com/in/brucemweinstein/.Check out Bruce's podcast, Ask the Plan Man, at https://asktheplanman.com/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.
38:2930/10/2023
30 - Adapt or Stagnate: The Power of Pivoting in Business and Career Success with The Wall Printer's Paul Baron

30 - Adapt or Stagnate: The Power of Pivoting in Business and Career Success with The Wall Printer's Paul Baron

Your host, Craig Andrews, talks with the Founder and CEO of The Wall Printer, Paul Baron. Paul is a seasoned business professional with experience in various sectors such as B2B, B2B, retail, manufacturing, distribution, international business, and franchising. He is known for his ability to develop and launch successful business concepts, leading to revenue growth and successful exits for startups and established businesses. Paul thrives in fast-paced, high-energy environments and values diversity and a positive culture.Paul is frequently invited to speak at industry events and serves as a mentor to business owners and student interns at the University of North Carolina Wilmington. He participates in a mentoring program where experienced individuals from various fields come together to help businesses and individuals with their challenges and opportunities. Due to his recognition in the community, Paul is often asked to guest lecture at relevant classes, sharing his journey and insights with students.To learn more about Paul's work, check out their website at https://thewallprinter.com/en/.Connect with Paul on LinkedIn at https://www.linkedin.com/in/pbbaron/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.
25:4827/10/2023
29 - The Importance of Value Proposition in the Success of Small Businesses with Visionary Horizons Consulting Group's Craig Paxson

29 - The Importance of Value Proposition in the Success of Small Businesses with Visionary Horizons Consulting Group's Craig Paxson

Your host, Craig Andrews, talks with the Co-Founder and Business Strategist of Visionary Horizons Consulting Group, Craig Paxson. Craig is a seasoned strategist and co-author of the best-selling business book Unstuck: Ten Proven Strategies for Breaking Through the Barriers to Small Business Growth. Craig emphasizes the importance of true strategy over mere long-term planning. He believes that many businesses, especially those with less than 100 employees, focus too much on planning and not enough on developing a winning strategy.Craig's approach involves helping businesses identify their target market, understand their competitors, and determine how to differentiate themselves to attract customers. He also assists businesses in developing pricing strategies that align with their value proposition.To learn more about Craig's work, check out their website at https://vhconsultinggroup.com/.Connect with Craig on LinkedIn at https://www.linkedin.com/in/craigpaxson/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.
31:3525/10/2023
28 - Understanding Cultural Differences: Jim James' Strategies for Building Successful Teams in China with The UnNoticed Group's Jim James

28 - Understanding Cultural Differences: Jim James' Strategies for Building Successful Teams in China with The UnNoticed Group's Jim James

Your host, Craig Andrews, talks with the Founder of The UnNoticed Group, Jim James. Jim's journey through Asia began in Singapore in 1995, before he moved to China in 2006. He witnessed firsthand the rapid changes in Beijing, from architectural developments to infrastructure improvements. However, he also noted the challenges of pollution and congestion that came with such rapid growth. The growth and development he witnessed in these areas, paints a vivid picture of the scale and geography of China. Jim's experience in China wasn't limited to observing the changes in the landscape, he also had the opportunity to build teams in Singapore, Beijing, and India. He shared the challenges he faced as a Westerner, navigating the cultural differences and backgrounds of his team members.Jim emphasizes the importance of understanding the differences of others and building trust within them as a team. He also discussed the cultural dimensions of guilt and shame, and how they impact leadership and decision-making in Asia. Jim shares his strategies for empowering his Chinese team members and giving them authority, despite the traditional hierarchical structure of Chinese society. He also touched on the challenges of running multiple businesses simultaneously and the time and attention required to manage teams in different cultures.To learn more about Jim's work, check out their website at https://www.jimajames.com/.Connect with Jim on LinkedIn at https://www.linkedin.com/in/jimajames/?originalSubdomain=uk.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com/.
32:3923/10/2023
27 - The Power of Financial Transformation with The Financial Coach's Rennie Gabriel

27 - The Power of Financial Transformation with The Financial Coach's Rennie Gabriel

Your host, Craig Andrews, talks with the President of The Financial Coach, Rennie Gabriel. Rennie's journey to financial freedom began with a 5000-year-old secret from the book "The Wealthiest Men in Babylon." The book's premise is simple yet profound - treat yourself like you matter by paying yourself first. Rennie explained that this means setting aside 10% of your income to invest, allowing your money to work for you instead of you working for the money.Rennie's personal experience of setting aside $500 a month for three years, through strategic investments and borrowing more money, Rennie and his wife were able to acquire 47 more units in five years, reaching a total of 50 rental units and enough income to choose whether to work or not.Rennie has a commitment to giving back, ee donates 100% of his coaching profits to charity, particularly a charity called Shelter to Soldier, which trains rescued dogs to become service animals for veterans with traumatic brain injuries or post-traumatic stress. To learn more about Rennie's work, check out their website at https://wealthonanyincome.com/.Connect with Rennie on LinkedIn at https://www.linkedin.com/in/renniegabriel/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com/.
24:3120/10/2023
26 - Creating Lasting Memories: A Journey of Healing and Purpose with Steve Rozenberg

26 - Creating Lasting Memories: A Journey of Healing and Purpose with Steve Rozenberg

Your host, Craig Andrews, talks with the Speaker, Business Coach, Podcast Host, Airline Pilot, Real Estate Mogul, and Head of Investor training, Steve Rozenberg. Steve created the fastest-growing property management company in the state of Texas. Managing over 1,000 properties across 3 major metropolitan cities. Steve built the business up and created maximum cash flow positioning his company for a very profitable exit. Along with growing his property management company, Rozenberg has flipped, owned, and wholesaled hundreds of single-family homes and apartment complexes across the US.Steve expressed that he had recently marked the six-month anniversary of losing his 19-year-old son in a motorcycle accident, the pain of losing a child is unimaginable, but Steve presses on the importance of cherishing the memories they created together. In honor of his son, Steve has started a foundation to help kids afford trade school.Steve's perspective on work-life balance challenges the common misconception that one must work hard before enjoying the fruits of their labor. Instead, Steve advocates for prioritizing family and creating memories in the present. Steve believes that becoming the person you want to be and living a fulfilling life should not be postponed.To learn more about Steve's work, check out their website at https://steverozenberg.com/.Connect with Steve on LinkedIn at https://www.linkedin.com/in/steve-rozenberg-20593553/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com/.
34:5716/10/2023
25 - Audience-Centric Approach in Public Speaking and Marketing with Vocal Impact Productions' Dr. Laura Sicola

25 - Audience-Centric Approach in Public Speaking and Marketing with Vocal Impact Productions' Dr. Laura Sicola

Your host, Craig Andrews, talks with the Founder of Vocal Impact Productions, Dr. Laura Sicola. Dr. Laura Sicola is a leadership communication and influence expert, speaker, and author of Speaking to Influence: Mastering Your Leadership Voice. Laura is known for her coaching and live on-camera trainings that turn executives into confident, inspiring leaders on stage, on camera, or just on the phone to get the results they want and make a positive, lasting impact.Laura has spent over 20 years coaching and training, Laura's mission is to transform executives into confident and inspiring leaders. One of the key lessons from Laura is the importance of understanding your audience. Laura expresses the need to align your message with the needs and pain points of your audience. She advises that even if you have a compelling story, it's crucial to ensure it aligns with the desired outcome of your talk. To learn more about Dr. Laura Sicola's work, check out their website at https://vocalimpactproductions.com/.Connect with Dr. Laura Sicola on LinkedIn at https://www.linkedin.com/in/drlaurasicola/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com/.
35:1413/10/2023
24 - Driving Success through Authentic Customer Conversations with Helix Sales Development's Walter Crosby

24 - Driving Success through Authentic Customer Conversations with Helix Sales Development's Walter Crosby

Your host, Craig Andrews, talks with the CEO of Helix Sales Development, Walter Crosby. Walter Crosby is a renowned figure who assists entrepreneurs and CEOs in scaling their businesses and fostering high-performance sales cultures. He's a seasoned professional who has dedicated his career to fixing the root cause of problems in businesses rather than merely providing surface-level solutions. He's recently celebrated the 100th episode of his podcast, "Sales & Cigars," where he has been a guest on various business, marketing, and sales-related podcasts.Walter's book, "The Seven Critical Mistakes CEOs Make With Their Sales Operations That Stop the Company from Scaling," is a must-read for CEOs. Walter has an upcoming five-day challenge he will be hosting, aimed at teaching business owners, senior sales leaders, and HR personnel how to attract, hire, and retain high-performing salespeople.To learn more about Walter's work, check out their website at https://helixsalesdevelopment.com/.Connect with Walter on LinkedIn at https://www.linkedin.com/in/walterlcrosby/.Free Challenge: https://events.helixsalesdevelopment.com/star-hiring-free-challenge-invite.The 7 Critical Mistakes CEOs Make With Their Sales Organization: https://www.the7criticalmistakes.com/the-7-critical-mistakes-optin.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com/.
33:2211/10/2023
23 - Cultural Empathy is Key to Effective Writing with Megan Mayzelle

23 - Cultural Empathy is Key to Effective Writing with Megan Mayzelle

Your host, Craig Andrews, talks with the Executive Director of Written Progress, Megan Mayzelle. Written Progress takes, grant applications, policy briefs, and academic manuscripts. The result documented proof of work that gets funders, policymakers, and top talent excited about taking your initiative to new heights. For those who want to build out their own toolbox, Written Progress also facilitates write shops and is currently developing a software tool to help climate professionals identify and act on often non-intuitive co-benefits and co-risks of their work. Climate and energy transition professionals hold an amazing mastery of complex knowledge, and they often find it challenging to translate that knowledge into information that is exciting and actionable for those outside their area of specialization. Written Progress works exclusively with teams advancing a mission for ethical impact, Written Progress is a social enterprise that helps those with a climate mission translate their complex knowledge into compelling words. To learn more about Megan's work, check out their website at https://writtenprogress.com/.Connect with Megan on LinkedIn at https://www.linkedin.com/in/meganmayzelle/?originalSubdomain=fr.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com/.
32:0509/10/2023
22 - Designing Success: Creating Value in Short-Term Collaborations with YKMD Visual Communication's Yanique DaCosta

22 - Designing Success: Creating Value in Short-Term Collaborations with YKMD Visual Communication's Yanique DaCosta

Your host, Craig Andrews, talks with the Founder and Owner of YKMD Visual Communication, Yanique DaCosta. Yanique is a Jamaican-born graphic designer and entrepreneur, she is known for her advocacy of diversity and inclusivity in the design industry. YKMD is a graphic design firm that specializes in working with corporate event planners and trade show marketers, YKMD provides design assets to help these professionals achieve successful events. YKMD primarily serves two types of clients: in-house corporate organizations with limited design resources and corporate event planners or marketers in need of design assistance for specific projects. YKMD offers a flexible month-to-month service to cater to the needs of these professionals.To learn more about Yanique's work, check out their website at https://theykmd.com/.Connect with Yanique on LinkedIn at https://www.linkedin.com/in/ydacosta/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com/.
25:5505/10/2023
21 - Why Leaders Should Be Vulnerable with Vistage's John Baines

21 - Why Leaders Should Be Vulnerable with Vistage's John Baines

Your host, Craig Andrews, talks with the Vistage Chair of Vistage, John Baines. It’s still a human world where integrity, experience, and relationships matter. Vistage is here to connect the most successful CEOs of small and midsize businesses so they can share expertise, challenge one another to think critically, and arrive at better decisions.Through this ongoing collaboration, Vistage builds lifelong leadership excellence that elevates companies, strengthens communities, delivers meaningful results, and fosters sustainable growth.To learn more about John's work, check out their website at https://www.vistage.com/.Connect with John on LinkedIn at https://www.linkedin.com/in/johnbaines/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest.Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com.
31:1703/10/2023
20 - From Startup to Exit: A Founder's Journey in Business with Glenn Poulos

20 - From Startup to Exit: A Founder's Journey in Business with Glenn Poulos

Your host, Craig Andrews, talks with co-founder, Vice President, and General Manager of Gap Wireless, Glenn Poulos. With over three decades of experience in sales, Glenn has spent thousands of hours in the field or on the phone with customers and working with salespeople to help create several very successful companies.After entering the sales field in 1985 as a Technical Sales Rep, Glenn founded his first company, mmWave Technologies Inc. in 1991 and simultaneously served as President of Anritsu Electronics Ltd. for 9 years. Using his extensive knowledge and experience in the industry, he lectures groups on sales strategy, consumerism, and what motivates people at a raw emotional level.To learn more about Glenn's work, check out their website at https://glennpoulos.com/.Connect with Glen on LinkedIn at https://www.linkedin.com/in/glenn-poulos-45bab86/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest.Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com.
34:1228/09/2023
19 - Building Wealth to Live Your Best Life with Royal Legal Solutions' Scott Smith

19 - Building Wealth to Live Your Best Life with Royal Legal Solutions' Scott Smith

Your host, Craig Andrews, talks with the CEO of Royal Legal Solutions, Scott Smith. Royal Legal Solutions is a boutique law firm focused on protecting their clients’ real estate assets throughout the United States and Canada. No matter where you or your property is, they can protect your equity.Founding attorney Scott Smith is a real estate investor himself and has learned that keeping your wealth is just as important as making it. All of their clients are real estate investors, and everything they do is focused on protecting their hard-earned assets.To learn more about Scott's work, check out their website at https://royallegalsolutions.com/.Connect with Scott on LinkedIn at https://www.linkedin.com/in/scottroyalsmith/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest.Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com.
26:5526/09/2023
18 - Freedom at Work: Red Balloon's Innovative Job Matching Strategy with RedBalloon's Andrew Crapuchettes

18 - Freedom at Work: Red Balloon's Innovative Job Matching Strategy with RedBalloon's Andrew Crapuchettes

Your host, Craig Andrews, talks with the CEO of RedBalloon, Andrew Crapuchettes. RedBalloon connects thousands of like-minded businesses with tens of thousands of reliable, career-minded job seekers who are looking for the freedom to work without the fear of discrimination against personal beliefs, infringement of constitutional rights, or invasion of medical privacy.RedBalloon honors and celebrates the founding liberties that have made the American free-market system the most successful economic engine in the history of the world. They strive to empower employers to preserve these liberties for their workforce and to place talented Americans into careers that will value their freedom and prioritize their success.To learn more about Andrew's work, check out his website at https://www.redballoon.work/. Connect with Andrew on LinkedIn at https://www.linkedin.com/in/acrapuchettes/. Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest. Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com.
29:4821/09/2023
17 - Spotlighting Success: Elevating Your Business Through Publicity with Top Talent Agency's Dr. Richard Kaye

17 - Spotlighting Success: Elevating Your Business Through Publicity with Top Talent Agency's Dr. Richard Kaye

Your host, Craig Andrews, talks with Dr. Richard Kaye of Top Talent Agency. Dr. Richard Kaye is a renowned expert in helping entrepreneurs accelerate the growth of their businesses through profitable publicity. With nearly 24 years of experience under his belt, Dr. Richard Kaye has worked with a diverse range of clients, from early-stage startups to established businesses. His expertise and insights have been featured on various media platforms, including radio, television, and prestigious magazines like Forbes.Dr. Richard Kaye, a retired chiropractor, is best known as a business growth strategist. He’s been serving the entrepreneurial community, enhancing a culture of collaboration and cooperation. Richard believes in the importance of being a servant leader and not just a boss. He believes that leadership is about taking responsibility and owning up to mistakes.To learn more about Dr. Richard Kaye's work, please visit his website at https://toptagency.com/. To connect with Dr. Richard Kaye on LinkedIn, check out his profile at https://www.linkedin.com/in/richard-kaye-43523015/. Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest. Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com.
23:4119/09/2023
16 - Crafting Exceptional Customer Experiences: Why Listening to Your Frontline Matters with Global Performance Institute's Gregory Offner

16 - Crafting Exceptional Customer Experiences: Why Listening to Your Frontline Matters with Global Performance Institute's Gregory Offner

Your host, Craig Andrews, talks with the Founder and CEO of Global Performance Institute, Gregory Offner. Gregory is a renowned workplace experience strategist and award-winning keynote speaker. His work helps organizations engage and retain employees who deliver purposeful, profitable performances each day at work. As an award-winning keynote performer, Gregory helps organizations and the people within them shape cultures of highly fulfilled, high-performing people. He discovered his perspectives on navigating change, and his passion for creating experiences that 'rock' could serve, inspire, and delight audiences around the world. Since that breakthrough moment, he has been privileged to share his keynote and The Tip Jar Culture™️ framework with more than 100 organizations, on multiple continents.To learn more about Gregory's work, check out https://www.gregoryoffner.com/, https://www.linkedin.com/company/global-performance-institute/, and https://www.linkedin.com/in/gregoryoffnerjr/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest.Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com.
33:1314/09/2023
15 - The Performance Excellence Framework for Business Success with ManageHub's Mike Kramer

15 - The Performance Excellence Framework for Business Success with ManageHub's Mike Kramer

Your host, Craig Andrews, talks with the President and Founder of ManageHub, Mike Kramer. Michael Kramer is an award-winning leadership consultant, successful entrepreneur, and author of the "ManageHub Strategy,” a step-by-step roadmap and tool set for implementing the leadership principles recommended by the United States Baldrige Performance Excellence Framework.Kramer founded ManageHub, which provides mid-market and smaller organizations fractional and virtual leadership and coaching services. Engagements incorporate the Baldrige-based best management practices and tools outlined in the ManageHub Strategy playbook. Typical outcomes include increased quality, productivity, customer satisfaction, employee engagement, value growth, and accomplishment of strategic objectives.To learn more about Mike's work, check out ManageHub at https://www.managehub.pro/.To get to know Mike better, check out his LinkedIn at https://www.linkedin.com/in/michaelkramer/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guestWant to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com/
30:1612/09/2023
14 - The Power of Purpose-Driven Business with Vanquish Media Group's Chase Friedman

14 - The Power of Purpose-Driven Business with Vanquish Media Group's Chase Friedman

Your host, Craig Andrews, talks with the Founder of Vanquish Media Group, Chase Friedman. Vanquish Media Group empowers purpose-driven brands to achieve sustainable growth and societal impact through impact marketing strategies and solutions. They guide purpose-driven brands who feel overwhelmed and stuck and are seeking a path to sustainable growth and societal impact.The first step towards clarity and growth lies in brand discovery. Vanquish Media Group's ‘Brand Blueprint’ process is designed to diagnose all aspects of your brand’s digital performance, identify inefficiencies, and unlock a clear path to sustainable growth.To learn more about Chase's work, check out their website at https://vanquishmediagroup.com/. Connect with Chase on LinkedIn at https://www.linkedin.com/in/chase-friedman/. Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest. Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com.
24:4007/09/2023
13 - Relationship Building Using the Connector Compass with Smooth Selling Forever's Craig Lowder

13 - Relationship Building Using the Connector Compass with Smooth Selling Forever's Craig Lowder

Your host, Craig Andrews, speaks to client acquisition specialist and Principal of Smooth Selling Forever, Craig Lowder. Craig shares that his specialty is helping his clients find their target audience. At Smooth Selling Forever, their team design and deploy the sales infrastructure needed for significant, predictable, and sustainable revenue growth. Knowing your target audience is just as important as knowing who you don't work well with, Craig explains. He shares that it's important that when identifying the ideal customer profile, you know who a prospective client is - and who isn't. Craig and his team work primarily with businesses that are in need of a strategic sales leader to develop and execute a sales strategy, develop sales process and performance management systems, and ensure sales execution.To learn more about Craig Lowder's work, go to https://smoothsellingforever.com/. Connect with Craig Lowder on LinkedIn at https://www.linkedin.com/in/craiglowder/. Check out Craig's book on Amazon at https://www.amazon.com/Smooth-Selling-Forever-Predictable-Sustainable/dp/1941870546/. Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest. Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com.
26:5805/09/2023
12 - Empowering Teams and Nurturing Growth Through Servant Leadership with InvestorComps' Mark Jackson

12 - Empowering Teams and Nurturing Growth Through Servant Leadership with InvestorComps' Mark Jackson

Your host, Craig Andrews, talks with the CEO and Founder of InvestorComps, Mark Jackson. InvestorComps is a Real Estate valuation and training organization that recognizes valuation knowledge is the key to unlocking profitability potential. For anyone seeking to realize financial freedom, InvestorComps believes there’s no better path forward than the InvestorComps valuation-first approach. Mark Jackson, fondly known as MJ, has become the go-to Valuation Specialist for people who want to achieve more in their real estate investing business. In 1999, MJ founded an appraisal company and soon after found his true gift was analyzing property value for real estate investors. Once MJ began investing in himself, the floodgates opened. Since 2000, MJ has been able to close real estate transactions totaling in the millions and maintains a substantial net worth.To learn more about MJ, go to https://www.investorcomps.com/ and https://themarkjackson.com/. Connect with MJ on LinkedIn at https://www.linkedin.com/in/arisetolive/. Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest. Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com.
25:5531/08/2023
11 - Weathering Business Crises with Small Steps with ESPI's Peter Christian

11 - Weathering Business Crises with Small Steps with ESPI's Peter Christian

Your host, Craig Andrews, talks with the Founding Partner and President of ESPI, Peter Christian. With over 40 years of expertise in various areas such as business development, profit improvement, and strategic planning, Peter's insights are highly valuable. Although technically retired, Peter remains actively engaged in several endeavors. He has authored two best-selling business books, What About the Vermin Problem and Influences and Influencers.When it comes to working with companies, Peter is selective. He prefers to collaborate with organizations that are genuinely committed to making improvements. The companies he has worked with have realized millions of dollars in cost reductions and profit improvements while adding and retaining thousands of jobs. These improvements have helped reduce managerial and business problems and led to more successful companies, managers, and leaders. Most importantly, it assists managers in addressing things that bother them and making the changes and improvements necessary to reduce their stress. They develop better leadership skills and become more confident in dealing with problems, issues, and their career directions. To learn more about Peter's work, go to https://ent-sys.com/. Check out Peter's books at https://petechristianbooks.com/. Connect with Peter on LinkedIn at https://www.linkedin.com/in/peter-christian-2723b69/. Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest. Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com.
34:4829/08/2023
10 - Empathetic Leadership: Tailoring Your Approach for Team Success with SearchWorks' Taylor Robinson

10 - Empathetic Leadership: Tailoring Your Approach for Team Success with SearchWorks' Taylor Robinson

Your host, Craig Andrews, talks with the President of SearchWorks, Taylor Robinson. SearchWorks has transformed traditional executive recruitment with a customized experience that produces consistent win-win results. Their mission is to enrich lives by thoughtfully placing talented professionals into roles where they thrive, while also providing companies with passionate leaders who will take their businesses to the next level.Driven by the desire to transform traditional talent search and recruiting, SearchWorks designed its process for seamless adaptability. By focusing on your needs, goals, and culture, they deliver a personalized experience that combines innovative techniques with exemplary service.To learn more about Taylor's work, go to https://www.searchworksllc.com/. Connect with Taylor on LinkedIn at https://www.linkedin.com/in/taylorsrobinson/. Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest. Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com.
28:4124/08/2023
9 - Empowering SMB Owners towards Business Growth with Seeker Solution's Jamie Seeker

9 - Empowering SMB Owners towards Business Growth with Seeker Solution's Jamie Seeker

Your host, Craig Andrews, talks with the Founder of Seeker Solution, Jamie Seeker. Seeker Solution works face-to-face with you and your team—remotely as needed—to achieve and sustain transformational impact over time. They help you put the right business processes in place and work with your teams to make your organization capable of driving and sustaining the change.Seeker Solution was founded with the mission to ease the business owner’s burdens by stepping in as your company’s C-level advisor. They work with clients who have a footprint both locally and internationally, by providing full-service and itemized solutions.To learn more about Jamie's work, go to https://seekersolution.com/. Connect with Jamie and Seeker Solution on LinkedIn at https://www.linkedin.com/in/jamie-seeker-45631550/ and https://www.linkedin.com/company/seeker-solution. Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest.Want to learn more about Craig's work at allies4Me? Check out his website at https://allies4me.com.
32:0822/08/2023
8 - Optimizing Your Finances: Tax Strategies for Small Businesses with Shauna A. Wekherlien of Tax Goddess

8 - Optimizing Your Finances: Tax Strategies for Small Businesses with Shauna A. Wekherlien of Tax Goddess

Your host, Craig Andrews, talks with the CEO of Tax Goddess, Shauna A. Wekherlien. Tax Goddess is a CTC and a CPA firm that makes a tailored strategy that is sure to save you a ton of money in taxes. Tax Goddess is your helping hand if you're looking for a certified tax coach, tax consultant, or for the best Income Tax Preparer. As a CTC-Certified Strategic Tax Coach and CPA, they've received specialized training in the areas of the tax code that can be leveraged to your advantage to lower your taxes and save you money.To learn more about Shauna's work, go to https://taxgoddess.com/. Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest. Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com.
29:0617/08/2023
7 - Holistic Approach to Building a SMART Company Culture and Business Strategy with IA Business Advisors' Brian Smith

7 - Holistic Approach to Building a SMART Company Culture and Business Strategy with IA Business Advisors' Brian Smith

Your host, Craig Andrews, talks with the Founder of IA Business Advisors, Brian Smith. IA Business Advisors have helped small businesses grow and thrive in their industries since 1996. IA Business Advisors has a passion for seeing small businesses succeed. When the Great Recession hit in 2008, they worked with struggling businesses that were challenged to afford vital consulting services. Since 1988, Brian has helped over 19,000 business owners and managers on all seven continents. Coming from companies of all sizes, he has helped them make decisions to help them grow personally and as an organization. To learn more about Brian's work, go to https://iabusinessadvisors.com/.Connect with Brian and IA Business Advisors on LinkedIn at https://www.linkedin.com/in/yourbizdr/ and https://www.linkedin.com/company/ia-business-advisors/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest. Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com.
30:2615/08/2023
6 - Authentic and Inspiring Storytelling in Business with Stories With Traction's Matt Zaun

6 - Authentic and Inspiring Storytelling in Business with Stories With Traction's Matt Zaun

Your host, Craig Andrews, talks with The Story Strategist of Stories With Traction, Matt Zaun. The Stories With Traction® Course is the only program of its kind that teaches you how to properly set up a "Storybank", shares a simple and powerful framework that anyone can use, and shares story concepts that you can immediately implement.Matt's experience spans both the private sector and the political arena, providing him with unique insights into the persuasive power of storytelling. He begins his workshops by delving into the stories and strategies of businesses, teaching leaders how to harness these techniques to inspire and persuade.To learn more about Matt's work, go to https://www.storieswithtraction.com/.Connect with Matt on LinkedIn at https://www.linkedin.com/in/mattzaun/. Check out Matt's podcast, "Stories With Traction" at https://storieswithtraction.buzzsprout.com/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest. Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com.
34:4010/08/2023
5 - Nurturing Customer Connections and Pivoting the Business the Right Way with Mavens & Moguls' Paige Arnof

5 - Nurturing Customer Connections and Pivoting the Business the Right Way with Mavens & Moguls' Paige Arnof

Your host, Craig Andrews, talks with the Founder and CEO of Mavens & Moguls, Paige Arnof. Mavens & Moguls works with venture capitalists, entrepreneurs, and business executives who seek expert marketing advice and innovative ideas without the overhead of a full-time marketing staff. Their clients value their expertise and passion. They work with businesses across various categories from startups to Fortune 500 companies.Mavens & Moguls was founded by Paige Arnof-Fenn. Paige was formerly VP of marketing at Zipcar. She was responsible for all branding, corporate communications, and corporate partnerships for the business and was instrumental in the fundraising efforts for this early-stage company.To learn more about Paige's work, go to http://mavensandmoguls.com/. Connect with Paige on LinkedIn at https://www.linkedin.com/in/paigearnoffenn/. Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest. Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com.
33:1808/08/2023
4 - Outsourcing the Needs of the Business with Freetime Solutions' Barry Coziahr

4 - Outsourcing the Needs of the Business with Freetime Solutions' Barry Coziahr

Your host, Craig Andrews, talks with the Co-Founder of Freetime Solutions, Barry Coziahr. Freetime Solutions is a virtual personnel agency that helps small businesses, one-man-band entrepreneurs, and professionals build a powerhouse team of virtual assistants. Freetime Solutions has a unique process to ensure they help businesses grow with minimal interruptions or personnel issues. Their team works in understanding the vision, culture, and process of your business, allowing their top executives to assemble the right team for you. They work with small business brands and ambitious entrepreneurs ready to expand and make success happen.To learn more about Barry's work, go to https://www.freetime.solutions/.Connect with Barry and Freetime Solutions on FaceBook at https://www.facebook.com/freetimesolutionsstaffing/. Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest. Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com.
29:3701/08/2023
3 - Secrets to Making a Big Impact in Both Personal and Professional Life with Scalable.co's Ryan Deiss

3 - Secrets to Making a Big Impact in Both Personal and Professional Life with Scalable.co's Ryan Deiss

Your host, Craig Andrews, talks with the Founder and CEO of Scalable.co, Ryan Deiss. At The Scalable Company, they help entrepreneurs build "operating systems” to scale businesses without sacrificing souls. A Business Operating System is a single source of truth that documents what a company does, how it does it, and its progress toward its stated goals and objectives. Scalable.co can help you build and install an operating system that can run and scale your business without you.To learn more about Ryan's work, go to https://scalable.co/. Connect with Ryan on LinkedIn at https://www.linkedin.com/in/ryandeiss/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest. Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com/.
45:4711/07/2023
2 - Achieving Success in Diverse Businesses with Vantage Point Franchises and More LLC's Roland Gib Stewart

2 - Achieving Success in Diverse Businesses with Vantage Point Franchises and More LLC's Roland Gib Stewart

Your host, Craig Andrews, talks with the Founder and Owner of Vantage Point Franchises and More LLC, Roland Gib Stewart. Vantage Point Franchises and More LLC is a leader in franchise consulting with a focus on finding the right franchise to help you toward YOUR dream while serving the needs of hundreds of franchisors. Vantage Point is a Palm Springs-based franchise consultancy that pairs clients with franchises compatible with the client's qualifications, and as a result, catapults the client toward success and works to provide the client with the framework to facilitate their success. To learn more about Roland's work, go to https://www.vpfranchises.com/. Learn more about Roland's book at https://rolandgibstewartauthor.com/. Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest. Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com/.
25:5204/07/2023
1 - Impactful Leaders Motivate Their Teams and Inspire Others with allies4me’s Craig Andrews

1 - Impactful Leaders Motivate Their Teams and Inspire Others with allies4me’s Craig Andrews

In this inaugural episode, Craig Andrews, the creator and host of Leaders & Legacies, is interviewed by Josh Elledge of UpMyInfluence. Craig is the Principal Ally at allies4me. Josh and Craig discuss how impactful leaders can motivate their teams and inspire others. Craig tells how his team took over for him while he was in a coma, and how this experience made him proud of his leadership skills. He realized that inspiring and motivating your team is essential to being a great business leader.Leaders who can motivate their teams like this inspire others. These are the impactful business leaders Craig wants to spotlight and celebrate on his show. There is no “one size fits all” approach to amazing leadership. This show is all about discussing the many approaches and methods that make business owners and leaders stand out in their verticals. If you’re a business leader in the proposal writing industry or a consultant, consider applying to be a guest on the show.  Think you’d be a great guest on the show? Apply at https://podcast.allies4me.com/. Want to learn more about Craig’s work? Check out his website at https://allies4me.com/. Connect with Craig on LinkedIn at https://www.linkedin.com/in/craig-andrews/.
15:5827/06/2023