This week we’ll be talking about the Jewellery Business Bootcamp. This is something we run every year to set you up for success in the year ahead. It is designed to support you in your jewellery business growth. If you want jewellery to be your career, this bootcamp is for you. Join me as we talk more about it!   EPISODE RECAP   This is a course we’ve been running for four or five years and it’s aimed at you if you’re wanting to grow a thriving, full time jewellery business (2:22) There is growth out there waiting for you. In order to get it, we need four things (3:44) The knowledge aspect is all of the practical things you need to grow a business (4:24) Next is the strategy - taking the knowledge and turning it into a plan (7:01) Then you need the ongoing support (8:18) The final of the four things is the self belief element (9:17) So how does the bootcamp work? (11:18) The course is taught by me with a few guest speakers (16:32) Let’s look at what’s covered in the training week-by-week (19:49) How much time will the bootcamp take? (33:52)   RESOURCES Webinar: Grow Your Jewellery Business in 2021 Jewellery Business Bootcamp   Find Jewellers Academy on Instagram and Facebook! 

This week we’re going to be talking about how to create a one-page business plan for your jewellery business to bring about success and growth in 2021. I do this at the start of every year in my business and it’s one of my favorite tools. It’s a very simple tool to use as a vision setting exercise.    EPISODE RECAP   Today we’re talking about creating a one-page business plan for your business (0:54) Let me explain how the one-page business plan works (4:20) First, write down your word of the year (6:05) Underneath that write your dream income for this year (7:56) Whatever that dream income goal was, I want you to double it (9:22) Take the first box and label it Q1 - then choose one key activity you’ll do in this quarter. Then do that for each quarter (10:46) Then put two to three bullet points for what you will do for each headline (12:46) Write down your revenue generating activity for each quarter (13:37) Finally, put the income goal that quarter (16:46) What I like about this is the discipline it creates for each quarter (19:46)   RESOURCES Jewellery Business Bootcamp

Welcome to Jo Medwey of Wire & Wood Jewellery. She is one of our Diploma students and is doing the course online. We’re going to talk about her jewellery business, her background and her experience as a Diploma student.    EPISODE RECAP   Tell us about yourself - how did you get involved in jewellery making? (2:08) How did you feel once you were committed to the course? (7:21) What has your experience been like on the Diploma? What has been your favorite week so far? (8:26) Each Diploma student has a mentor, can you tell us a little about that? (10:16) The community is so important, isn’t it? (13:17) What are you looking forward to next term? (13:59) What’s your vision for your business going forward and how does the Diploma help that? (14:27) The money could be a barrier for some people. How did you manage this? (16:57) It’s helpful to think about how you manage your time around the Diploma. How do you do it? (19:30) If someone hasn’t learned online before, how have you found that process? (21:02) What would you say to someone who is thinking about joining but still not sure? (22:44)   RESOURCES Wire & Wood Jewellery Instagram Diploma in Silver Jewellery Diploma in Fine Jewellery   Find Jewellers Academy on Instagram and Facebook! 

Today is a very special episode. We’re talking about two exciting courses that are opening for enrolment - the Diploma in Silver Jewellery and the Diploma in Fine Jewellery. I’ll share about what’s involved, who they’re for and what’s on the curriculum. If you want to develop your making skills this year, one of these courses is for you!   EPISODE RECAP   The Diploma in Silver Jewellery is the first course - for beginner to improver jewellers (6:01) You are assigned a mentor during the programme (8:32) There will be two live Q&A sessions each week (10:40) One of the most crucial parts is the Facebook community (11:50) Let’s talk about the actual courses (12:41) The question I always ask is - Where would you like to be a year from now? (22:34) We also offer a full material kit as an option to purchase with your course (24:09) Let’s talk about the Diploma in Fine Jewellery - for intermediate jewellers (25:46) Why fine jewellery? (27:36) Let’s talk through the curriculum (29:17) Join me on the Open Days if you have more questions (40:09) I hope that you get the growth you’re after in the next year (41:54)   RESOURCES Diploma in Silver Jewellery Diploma in Fine Jewellery Diploma in Silver Jewellery Open Day (Tuesday 5th January 2021 at 8pm GMT London) Diploma in Silver Jewellery Trailer Diploma in Fine Jewellery Trailer Diploma in Fine Jewellery Open Day (Thursday 7th January 2021, 8pm GMT London) [email protected]      Find Jewellers Academy on Instagram and Facebook! 

Participating in creative challenges can be a great way to develop your skills and connect with other creatives. This week on the podcast I talk with Anna C Campbell, founder of the very successful Ring a Month challenge. She talks about how participating in challenges has helped her and others in the community. I hope this episode inspires you to join or create your own challenge!     EPISODE RECAP   A little about what Anna has been up to with her challenges (1:44) Tell us about how you got involved in the Ring A Month challenge (2:56) Have you made more jewellery after starting this challenge? (5:36) Had you done a challenge before this? (6:41) Are there hashtags or ways to connect with the other people participating? (9:08) Why have challenges been good for you? (9:54) How do you find challenges to take part in? (14:21) What kind of personality types do best with challenges? (15:46) What is the future for the Ring A Month challenge? (18:57) Where can people go to get involved? (22:01)   RESOURCES Jewellery School Scotland Anna C Campbell Instagram Ring A Month Facebook Ring A Month Instagram   Find Jewellers Academy on Instagram and Facebook! 

Today we’re going to be evaluating your year in your jewellery business. 2020 has been a year of curve balls and massive change, so it’s more important than ever to evaluate things. That way you can go into 2021 with insight and knowledge to start fresh. This is a simple tool, so grab a piece of paper and let’s dive in!   EPISODE RECAP   This is a simple tool. Get out paper to take notes and let’s get started (1:35) Draw out six boxes and in the first box put the title “Activities” (2:55) In box number two put “Gains” or “Wins” (4:24) The next box are “Losses” from the year (5:50) Underneath the top three boxes is the most important of all - the “Lessons Learned” box (7:25) The next two are related to each other - the “Income” box and the “Profit” box (8:50) I suggest doing this, taking a break and ending the year. Set goals after the New Year (10:30) Merry Christmas to those who celebrate, Happy Holidays to everyone else and well done! You made it! (11:20)

Today I’m joined by Rebecca Wilson - a jeweller, ceramic artist and talented business lady. Rebecca has done successful crowdfunding campaigns and we’re going to talk about that today. Crowdfunding is a great way to raise awareness and funds for your business. Join us as we jump in!   EPISODE RECAP Today I’m joined by Rebecca Wilson (0:54) Can you share a little about how you came into jewellery making and ceramics? (1:51) Your work is full of lovely colors and memories. Was that intentional? (3:53) How did you come into this style? (4:42) What is crowdfunding? (5:57) You’ve done a few crowdfunding campaigns. Can you talk us through what you did and the results? (6:44) How did you get people to know about your crowdfunder and how did you manage the marketing? (12:24) You do crowdfunding to get money but it’s also like a launch (14:44) Did you do any press releases? (15:50) A lot of crowdfunding pages also have videos (16:17) Was it important to tell people about a specific event you were trying to raise the money for? (18:18) Did you reach your target? (19:50) The deadline is really important, isn’t it? (20:41) Tell us about the next crowdfunder - the one you just finished (23:23) I imagine there’s a lot of work that went into these (27:26) It’s a lot of work but I’m sure there’s momentum behind it (29:17) If you had advice to give someone considering a crowdfunded campaign, what would it be? (30:53)   RESOURCES Rebecca Wilson's Website Rebecca Wilson’s Instagram Rebecca Wilson’s Facebook

Kerry has a very inspiring story. Her business looks like it’s been going for ten years but it’s been only one year. Her jewellery is incredible and edgy, and I know you’re going to love her story!   EPISODE RECAP   Welcome! This week I am joined by Kerry of Thorn & Claw Jewellery (0:50) Tell us a little about how you got involved in jewellery making (1:42) You have a strong identity as a jeweller. How did you go from your first silversmith class to developing this style? (5:14) You moved on to wax carving as well. What was that like? (7:30) It seems like you’ve really thought about what you want and what brings you joy and have had the discipline to stick with that (9:29) You have amazing branding. How did you do that? (11:15) Tell us about the name of your business (15:08) Your photography is very strong. Tell us about that (17:06) It’s been impressive how you’ve grown your Instagram. Can you share some tips? (22:24) You’ve had some successful giveaways that have grown your audience. Can you share a little about that? (27:49) You started this business with a full time job. Tell us what it was like doing it alongside your job (30:35) What was your bootcamp journey like? (34:17) You set up your website this year and it looks awesome. Is there anything you’d share with jewellers thinking about starting their website? (37:34) Where can people find out more about you? (43:03)   RESOURCES Thorn & Claw Jewellery Thorn & Claw Instagram Thorn & Claw Facebook Jewellers Academy Bootcamp  

What are Instagram reels, why are they important, how do you use them and what content should you share? Instagram reels are really popular right now and these are just a few of the questions we’re going to tackle as we get into this topic today.    EPISODE RECAP   What is an Instagram reel? (2:52) My challenge for you with your Instagram reels (4:15) Reels are on a new tab on the Instagram navigation bar (5:18) Let’s talk about what to post in your reels (7:04) Use story telling (8:38) Reels are great for anything education or for giving advise (11:04) Showcase the products you have for sale! (12:06) Ways to get your content on to your reels (14:14) Try to post at least one reel a week (14:50) I’ll leave it there this week so you can go and try out your reels! (16:30)

I met Julia many years ago and she was one of my first teachers in jewellery making. She has an incredible story.  For anyone who doesn’t know what metal clay is or who just wants to learn more, this is the episode for you! We’re going to be diving in to all things related to this topic.   EPISODE RECAP   Welcome Julia Rai! (0:50) I know you most for teaching and supporting people. Is that still a big part of what you do? (1:42) For anyone listening who doesn’t know what metal clay is, can you describe it? (5:21) So you started with metal clay and then what happened? (6:55) Would you tell us what the Master’s Registry is? (9:50) I imagine if you can take on the feedback, your skills improve so much (19:50) What’s interesting about your journey is the resilience you have and the attitude you have to keep trying things (22:56) You started the Metal Clay Academy. Can you tell us about that? (26:12) What would you recommend to people who are starting out on their metal clay journey? (29:37) What is AMCAW and how can people get involved? (34:20) Where can people to go to find out more about you and organizations you’re involved in? (37:48)   RESOURCES Julia Rai’s Website Julia Rai Facebook Master’s Registry Metal Clay Academy AMCAW CSACJ

Today I’m joined by Rachel, who founded The Copy House. She is a copywriter and proofreader. When I was starting my business there were so many elements of copy I had to write, and I know this is a topic that is important for everyone. She’s been doing this for 15 years and has worked for many different kinds of companies. She has some great tips for us, I hope you enjoy!    EPISODE RECAP A big welcome to Rachel (1:54) Can you tell us about your background? (3:30) The first tip is to write clearly (7:43) Don’t ramble - feel confident enough to stop a sentence and start another (12:19) CAPITAL LETTERS (15:34) Next is around formatting and using space (18:47) Avoid the usual cliches in your industry (22:16) This tip is about selling the benefits (27:12) Rather than talk about you, think about your best customer and speak to them (30:30) Don’t make judgments about your audience (34:15) Leave it and come back to it (38:22) The tenth tip is to proof read it (39:51) You gave an extra tip - channel all your energy, bring it to your writing and it will come through (42:05) Where can we go to connect with you? (44:42)   RESOURCES the copy house the copy house Instagram the copy house Facebook

Scott is a master goldsmith with over 24 years of experience in the jewellery trade. He’s part of the duo team that makes up Vanilla Ink — a jewellery school in Scotland. He did his training as an apprentice and recently launched a book called Stone Setting. He is also a wonderful, funny, down-to-earth guy and I look forward to having a chat with him today.    EPISODE RECAP A big welcome to Scott (0:51)  Let’s start at the beginning - how did you get into jewellery? (2:12) What was it like being an apprentice? (3:38) Tell us a little about your book (6:02) What is your least favorite stone setting? (8:58) What is the most important message that you consistently give to your students? (10:27) What do you think of the different paths to jeweller - people who have done degrees versus short courses? (16:59) Everyone can do this - if you want it and enjoy it, do it (27:39) A lot of people have a passion for this but don’t see it through. What has kept you going? (28:39) Where do we find the book and more about you? (37:41)   RESOURCES Stone Setting Book Scott’s Instagram  

This week's podcast is a little bit different. It is a five-minute episode that can be used as a daily meditation of affirmations for jewellers. Wherever you are, whatever you’re doing, take some time to listen to these affirmations designed especially for you. The more you repeat them, the more powerful they become for you    EPISODE RECAP   Wherever you are, whatever you are doing  Let the following phrases wash over you,  The more we repeat them the more powerful they become  Take a deep breath in and out and open your heart to receive these true statements.  Know they are meant for you and you are completely deserving of each and every one of them them   I am enough  I love making jewellery  I am creative, energetic and ever inspired  I am enough  I trust in my abilities  I am smart enough to make complex decisions on my own  I am worthy of success and abundance I know I have what it takes  I believe I can achieve anything I set my mind to  I am allowed to have bad days  I do enough    My jewellery is a gift to the world I feel compelled to share I am building a successful jewellery business each and every day  I do not compare myself to others  I support and cherish my fellow jeweller  Whatever I can dream for my business I can and will achieve  I do not need to control everything   My jewellery is enough  I love my job and it makes me happy  My potential is limitless  Every year I am learning more and more  I do not need to rush  I have time I am enough    I am driven by passion and purpose  I release negative thoughts and stress  Money and wealth come easily to me  I always have enough    I release my fear and welcome mistakes  I am learning every day  I am energised by the challenges in my business  I started my jewellery business at exactly the right time in life  My business meets and exceeds my needs and the needs of my family  I can be the breadwinner  I focus on the value-generating parts of my business  My love and passion shines through in my beautiful jewellery    I am a jeweller My customers value me  There are no limits to what I am capable of creating  I am building my following each and every day  I plan and take action to get results  The people I care about are rooting for me  I don’t compare myself to strangers on the internet   I deserve to be paid what my work and my time is worth  My business will continue to grow and prosper  I am in this for the long run and will not give up  People need my jewellery now more than ever  I am full of inspiration and creativity  I handle stressful situations with ease I believe in myself completely  And I know I am supported, valued and loved I am enough   Thank you for joining me on this meditation of affirmations today, now you are ready to do something great   All the love, Jess  

Christmas is fast approaching and jewellery makes an incredible gift. This is a huge opportunity for jewellers, many get 75%-90% of their sales in the final quarter of the year so if you’ve struggled with sales this year, do not lose heart! In this episode, I share lots of tips for ensuring your business is ready to make gift sales.   EPISODE RECAP   1. How to label and signpost your jewellery as a gift (4:26) 2. Show your packaging (10:02) 3. Consider the customer (12:02) 4. Be clear on postage dates (15:28) 5. Be ready for the 6-week period in November and December that’s a key time for marketing (17:32) 6. Create jewellery that’s easy to give to somebody (20:39) 7. Create a gift guide (23:17) 8. Have a clear return policy (24:18) 9. Take seasonal photos (25:00) 10. Offer gift vouchers (25:52)   RESOURCES Jewellers Academy Jewellers Academy Facebook Group

Today I’m joined by the wonderful Fiona Haines of Wise Fig Jewellery – she has an incredible jewellery business and an even more incredible story. Fiona is here to talk to us about her business, her journey and gemstones – one of our favourite topics!   EPISODE RECAP   Could you share with us a little about your journey? (1:31) Tell us a bit about the training you did in gemmology (3:10) Gem A is the program you went to and GIA is another one people talk about. Did you look into both programs? (4:50) Tell us a bit about your favorite gemstones (5:44) So you learned all about these gemstones and then you moved on to doing some cutting. How did you train in that? (7:13) When you start gem cutting, what do you start with? (9:28) What kind of equipment do you need for cutting? Has it been a big investment? (12:41) How has all your training impacted your business? (14:40) For anyone listening who wants to dip their toe in the water, what would be your advice on where to start? (16:26) Tell us about your business in general, your goals for the future and what you want for your business (18:32) What do you think has helped you get to the stage where people recognize your jewellery as Wise Fig? (20:22) You are one of the amazing Masterminders this year. What’s that been like for you? (21:28) What has been your greatest achievement so far in your business? (23:21) For any jewellers listening who are in the early stages of their business, what would be your biggest piece of advice? (24:39)   RESOURCES Wise Fig Jewellery Wise Fig Instagram GIA Gem-A Jewellers Academy

Today I’m joined by the wonderful Mireille Najm. She has worked with me for a little while now - she was the manager at The London Jeweller School and now she’s the head of the diplomas at The Jewellers Academy. The topic is one we can probably all relate to - going from anxiety to calm. Join us as we tackle this topic.     EPISODE RECAP   Why don’t you start off by introducing yourself and why we’re talking about this topic today (1:53) That’s a good place to start - what is anxiety and how do we know if we have it? In your experience, was it obvious? (2:56) So your first point of call was research - was that helpful? What did you do next? (5:46) Did your recovery involve anyone else or was it more learning for you? (8:14) Did it get easier as time went on? How did that journey go? (12:13) How did you let go of the self pity that you speak about? (13:47) The way you speak to yourself in your mind makes such a difference. You’ve spoken about gratitude and using that, how did that come into your recovery? (17:29) How do you let things go? (20:50) Did you ever have any shame around what you were going through? This is an issue people face sometimes if they feel they shouldn’t be going through it (22:12) Anxiety can sometimes come out as procrastination or feeling unmotivated or blocking yourself from achieving success. What are your thoughts around that and have you witnessed that at all? (24:49) I love this idea of ‘earthing’. Can you explain it to anyone who doesn’t know what it is? (27:02) Often when we’re in pain we’re looking for the answer, the one thing that makes it better. But from what you’re saying it’s never just the one thing, it’s a gradual journey (32:19) Take the pressure off. That sounds like a good note for us to end on. Do you have a final thought you’d like to leave us with? (33:41)     RESOURCES Jewellers Academy Jewellers Academy Facebook Group

Anelia Kuprina is one of our incredible Diploma mentors and she has also taught with us at the London Jewellers School and The Jewellers Academy. We are excited for you to join us for this conversation about the stages of jewellery design!     EPISODE RECAP   A big, big welcome to the wonderful Anelia Kuprina (0:50) For anyone who hasn’t met you before and doesn’t know about your work, can you tell us a little about your jewellery and how you got started in this industry? (1:10) Today we’re going to be talking about design and a mini lesson for anyone thinking about the design process (2:33) So let’s start at the beginning. What is the first stage of design for you? (3:43) And if you’re working with a client, there may be some information they give you straight away. But there may be areas you need to drill down with the brief (4:47) Once we’ve got the brief from the client, what’s the next stage? (6:49) So once we’ve got the brief and outline, we look for inspiration to fill in the gaps (8:35) What is the third element of design after the brief and inspiration? (9:53) Ok wonderful, what is the next stage? (14:00) How do you do the concept behind the design? Do you write it down? (16:00) So once we’ve got a concept, what’s the next phase in the design process? (17:07) You were saying that you don’t have to do every single once of these stages, but they should be in your toolkit in case you need to bring them out. Do you find that if you get stuck you go back to the stages and do more? (19:14) So what is number six? (20:08) Sometimes it’s making the whole model and sometimes just the section that’s new to you, right? (25:41) Ok so we’ve done the research and some samples and test pieces, what is the next phase? (26:50) This brings us on to our last stage - which is what? (28:04) Do you go through all these stages every time you design a piece? Are there some that are more crucial for you? (29:56) What would you say were your biggest design mistakes? (31:50) Anelia teaches design classes, as you can probably tell. It would be lovely to hear if you do the same thing or if you have a different process. (33:52)     RESOURCES Jewellers Academy Anelia Jewellery Anelia Jewellery Instagram

This week I am joined by Alexis, the founder of Bonnie Magpie which is an incredible jewellery brand. I really wanted to get her on to have a chat and discuss her business - she’s really doing all the things we’re trying to support jewellers to do. Join us as we dive in!   EPISODE RECAP   Welcome to Alexis  (1:37) Can you give us a little background of how you got started? (2:10) When you work with jewellery for a long time you start to see such minute details (4:38) One thing I’ve really loved about what you’ve done this year is launched a new website. Tell us a bit about the process of creating and launching the website (5:36) How long did your website take overall? (10:39) I love how you bring in some of your Scottish-ness and personality to your business (14:31) You have a lovely picture on your About Me page and the nice thing is you don’t need a lot, just one or two. Did you have that professionally taken? (16:09) One tip I’ve had from a photographer is to invite a friend along to talk to while you do the shoot (16:52) I was very pleased to receive your first email because I’m always going on about email marketing. How did you do that? (18:09) Something that’s really nice about emailing is asking questions and getting responses from people (23:41) You mentioned that you took part in the Jewellery Business Bootcamp this year. What was that like for you? (24:28) I think it’s very confusing when we try and create a brand when we don’t know who the customer is (26:30) You have a degree in design, has that informed your jewellery business? (28:11) I knew for years in my business that my design wasn’t right. I remember going to a designer and them explaining to me how they were going to do it and it opened a whole new world (30:58) So what has been your greatest achievement so far in your business? (33:03) I’m glad you brought up your website because I thought how you launched it was really great. Tell us what you did to put yourself out there and how you got over the anxiety? (34:03) Well done on all your hard work. What advice would you give to jewellers who are just starting out? (39:30) Where can we find you online? (41:07)     RESOURCES The Jewellers Academy Mailing List Bonnie Magpie Website Bonnie Magpie Instagram Bonnie Magpie Facebook

I often get asked about email marketing - we know it’s great for our business, but what do we send out? Email marketing is the most effective way to sell your work online and to build a community. There’s nothing like email, so if you haven’t started or are quite new there is so much potential there! Join me as we talk through this topic.     EPISODE RECAP   Today I’m going to be talking you through 12 email content ideas to send to your customers (3:37) The first email we want to send (and if you send no other emails at all) is the welcome email (4:16) Email number two is the gift email. We need to give as much as we can to our customers  (6:57) The next email is your origin story. This can be done in all different ways (9:27) The next is similar but a bit different - the lesson learned email. This is where you share something that has gone wrong (11:26) And next is the useful resources email (13:45) Next is the spotlight email. This is a very useful email for any e-commerce website (16:58) The best sellers email is the next email - this is a sales based email (19:30) The next is another sales email - the flash offer or flash sales email. This is normally around some sort of launch or sale (20:42) The next email ties on nicely to the flash offer email - the last chance email (22:07) We’re getting through them - only three left! The next is perhaps the most important email after the welcome email - the abandoned cart checkout email (23:08) Next is the behind the scenes email. This is a great email to send out for a handmade designer (25:05) The final email that I’ll leave you with today is the commission story email. I love these emails and jewellers do not send them enough! (26:43) It’s not about being an interesting person or having loads of things to say, it’s really about looking for an angle and committing to something. All of these can be super short (29:41)     RESOURCES The Jewellers Academy Mailing List

Today I'm joined by Sally Costen aka The Clerkenwell Jeweller. Sally started her career as a graphic designer and retrained as a jeweller at the London Jewellery School. She is an incredible jeweller who regularly enters and wins jewellery design awards. In this episode, I talk to her about her career, why she enters competitions, how you can replicate this success for your business and the value behind it.   EPISODE RECAP   Big, big welcome to Sally Costen! (3:13) To get us started, tell us a little about your business now and how you got involved in jewellery making (3:57) What was the first jewellery class you did? And at that point, did you know it was going to turn into something more? (5:01) One of the things I really love about your story is that you just go for stuff (7:17) So you did the class and then what happened? You went on to apply for and win some amazing awards. Take us on the journey (8:21) Even the process of applying for these awards and competitions helps you to work on your design and your business (14:59) Like you said, perhaps the biggest thing it does is boost your confidence (15:58) It’s also the contacts that you make in the industry (17:05) I want to talk a little about design now, because I know it’s something you’re really passionate about. How important is design to you in your work? (17:30) Sometimes the pressure to design in a way that is unique is counterproductive, isn’t it? (19:07) Where do you start with your design? (19:34) How do you take sketches to reality? What’s your process? (20:07) Do you have a different process if you’re making a collection versus an individual piece? (23:05) Do you write down what you’re doing at each stage? Do you have a process for that? (25:19) What would you say to jewellers out there who are struggling with design? (28:11) One other topic I wanted to ask you about is being part of the mastermind. Can you tell people listening what it is and why you got involved? (30:32) Thank you for sharing a bit of your experience. How can people connect with you? (33:58)   RESOURCES The Clerkenwell Jeweller Sally Costen Instagram The Jewellers Academy

Joining me on this weeks podcast is jeweller Hayley Kruger. Hayley has been in the jewellery industry for many years and as a jeweller she has a diverse business working with customers and commissions, teaching and television work. In this episode we talk about her career as a jeweller and focus on the issue of fear and imposter syndrome and Hayley’s take on how to manage it.     EPISODE RECAP   A big welcome to the lovely Hayley Kruger (0:50) One thing that stands out to me is the kind of care you give to people - it can make a huge difference (3:31) Today we’re talking about fear and not letting it stop us. As an established jeweller, do you still experience fear in your business? (4:21) Sometimes we think that we’ll feel ready later, but actually doing it is what takes the fear away (6:42) The fear doesn’t actually have to do with your skills (8:56) What are some fears that you’ve faced and how have you overcome them? (9:34) How do you manage when you work at home and have less of the boundaries or work mode? (11:42) Do any of your fears come true? (13:32) I imagine you’re good at helping people feel at ease around the jewellery process (16:01) What would you do in your life and business going forward if you weren’t afraid? (18:35) Where would you be in three or five year’s time if you had no fear? (20:14) What actions do you take when you feel stuck? (22:59) Something I’ve learned is that working hard is not always the answer to reaching your goals (24:54) What would you say to jewellers who are experiencing imposter syndrome or fear in their business and it’s holding them back? (27:32) Do you enjoy being a jeweller? (29:10) In almost any creative industry, we often feel guilty about asking for more money (30:33) Where can we find you online? (33:00)     RESOURCES Haley Kruger’s Website  Haley Kruger’s Instagram The Jewellers Academy

This week hear from me about my story. From starting at zero, to building my jewellery business, creating the London Jewellery School and Jewellers Academy to scaling to a £500k a year business. When I first started out I couldn’t have even imagined that being possible! Find out more and some of the lessons I’ve learned along the way in this week’s podcast.    EPISODE RECAP   I started my first real business back in 2008. I had never considered that you could actually be a jeweller (1:51) I wasn’t making quite enough and I was thinking about ways to diversify my income. In one course about teacher training I found that I wanted to be a teacher (4:51) The teaching business became the London Jewellery School - one of the worlds largest jewellery training centres  (6:23) Something I hadn’t considered with all of these businesses was what the day-to-day would be like. The money was coming in but I was exhausted and that was not the dream that I had (8:09) Even when things feel like a disaster, it may be pushing you in the right direction (11:14) And then I had another disaster (11:50) There were also lots of incredible things - business awards, programs, etc. (14:30) The next phase was trying to grow The Jewellery School - this was more of a challenge than getting started (17:27) Learning how to take a rest has been a process for me (18:55) I wanted to be able to reach a wider audience and I knew that online was the way to do that (20:46) There are seasons in my business where I’m having to do a lot, but I’m very mindful of it and take the time off afterwards (23:52) Nowadays I run Jewellers Academy full time (24:32) A few of the main lessons I’ve learned along the way (25:22)     RESOURCES The Jewellers Academy

This week I’m joined by jeweller Sally How to talk about how to use Pinterest successfully for jewellers. Sally is the founder of her jewellery business How Fine Designs and she has reached nearly 300,000 monthly viewers on Pinterest. She shares her expertise and tips on using Pinterest to drive traffic to your website   EPISODE RECAP Can you tell us what Pinterest is and how we can use it to grow a jewellery business? (3:55) Pinterest almost guides you through the experience, which is nice from our customer’s perspective, isn’t it? (6:04) What do you recommend we pin? (7:28) Should I pin my jewellery on a board with a different topic? Can you pin the same thing twice? (9:19) Pins need to relate to the destination/website or the customer can’t find you (11:31) How do web links work? What do I need to do behind the scenes to make sure it all happens smoothly for customers? (12:21) Are hashtags used on Pinterest? (13:17) Using descriptions on Pinterest (15:02) Your account on Pinterest has done very well, why do you think it has been so successful? (15:35) How do you keep up with all the posting, do you use scheduling apps? (17:02) Do you notice some pins that do really well and others that don’t? (19:08) How is Pinterest better than Instagram or Facebook? (20:17) Many of us are doing everything for our business. A lot of people get overwhelmed and stop things, so making a decision to pause one thing and focus on another thing is really wise. (22:32) Do we need permission to pin another person’s image? What are the rules around that? (25:08) Sally is creating a Pinterest for Jewellers course for Jewellers Academy. Can you tell us a little about it? (27:17)     RESOURCES How Fine Designs Pinterest How Fine Designs Website  How Fine Designs Instagram Tailwind App Jewelers Academy Courses

This week I’m excited to share with you a strategy and 6-month plan for having a £20K Christmas in your jewellery business this year. Christmas is traditionally the busiest time of year for jewellers and 2020 will be no exception. I talk you through the different things to focus on each month from now until December to prepare for your Christmas sales, connect with your customers and smash your targets.     EPISODE RECAP   The income you bring in is directly related to the goals you set and the strategy you put into action for yourself (1:31) My first task for you today is to think about what you’d like to achieve (2:27) I want to talk you through a six month plan to work through before the holiday (5:17) In an ideal world, we’d start in July with a Planning Month (5:37) Next is August, which is the Making Month - what are you going to make to sell this year? (7:26) If you have a pen and paper, write down the following: (12:16) My income target is _____ I plan to sell this many pieces in total _____ My average price per piece is _____ Therefore this month I need to make _____ September is Photography Month (14:17) Next is October, which is Web-shop Month and we’re opening the doors to your online shop (18:25) Moving on to November which is the Selling Month. This is when things get serious (22:04) I’m going to run through some marketing ideas for you (26:00) I wanted to talk to you a little about the “sales combination” which is what leads to a sale online (32:05) That brings us to December, which is Wrapping Up Month (32:24) This year we know that people will be buying online and the cap they’re willing to pay for jewellery has increased (36:50) It’s really important to believe in yourself. Whether you believe we can or you can’t, you will be right (37:20)     RESOURCES Christmas Planning Download

Our wonderful guest Emma René joins us to talk about 10 mistakes jewellers often make with their branding, but even more importantly - how to overcome those mistakes. Emma and I have worked closely for the past few years. She’s an award-winning Art Director who has had a long career in advertising. She took some time out to raise a family and now works part-time as the Digital Marketing Coordinator for Jewellers Academy. She also runs her own jewellery label - Narratorium. She has a wealth of experience to share with us and we’re excited to welcome her.     EPISODE RECAP   Welcome Emma (3:58) Emma, would you start by introducing yourself and your background? (4:50) Let’s get started going through the ten mistakes. What is the first mistake a lot of handmade designers make when it comes to their branding? (1. A logo that is too elaborate) (7:13) Mistake 2. A lack of consistency throughout the brand (13:50) How do we get that consistency through the brand? (17:27) Mistake 3. Cluttered design or visuals (22:37) Mistake 4. Not having a clear brand story or perspective (25:25) This brand story is something that may evolve, isn’t it? (27:51) Mistake 5. Neglecting copy (30:24) This is your product descriptions, your writing on your website, blog, newsletters? (30:58) Mistake 6. A lack of focus on your customer (34:48) One example that comes to mind is if your model is completely different than who your demographic is, that could put them off. (35:50) Mistake 7. Being too polished or rigid with your brand (38:15) Mistake 8. The packaging doesn’t match your brand (41:25) You want to start small and go on a journey (43:53) Mistake 9. Not refreshing your brand over time (44:28) Mistake 10. Sharing irrelevant content (48:26) Occasionally we see accounts where you can’t tell they’re selling jewellery because there are so many other things going on. It should be obvious what you’re selling! (50:37) We’d love for you to come and join us on Facebook and share which one of these ten you need to work on next (51:51)   RESOURCES Narratorium Instagram Canva Lightroom Jewellers Academy Facebook Narratorium Website

This week we’re joined by Banita Mistry the founder of @Jewellers_of_Colour an Instagram community connecting Black, Asian and Ethnic Minority Jewellers to share stories, resources and opportunities. This year there has been a real awakening about what is going on in the world and how we can move towards more positive change. I talk with Banita about the jewellery industry specifically and how we can move toward a better, more integrated future.     EPISODE RECAP   For anyone who doesn’t know you or the Jewellers Of Colour Instagram account, can you tell us a little about your background? (2:25) Can you tell us a little about your experience and what it has been like? (8:47) What you’re saying makes me think about the importance of role models - we see women in business, moms doing things. But how many ethnic or Indian or black jewellers are represented? Do you feel like that had an impact on you? (13:12) It’s hard enough to do your own thing, start your own business, put yourself out there. It seems like it’s compounded if there are comments or an underlying structure that makes you feel like you can’t do it. Would you agree? (16:13) That brings us to the idea of a ‘pro-active response’. What can people do that would help to move things forward and make this something that brings about real change? (19:21) There are things even small businesses can do, and it’s nice to know everyone can contribute (23:04) What are the goals of the Jewellers Of Color Instagram account? (26:08) I saw something come up on your account that was a picture of fine jewellery and you asked - if jewellery wasn’t a primary white industry, would this be what jewellery looked like today? (28:37) For me, this has opened my mind to a lot of things and made me think about the industry in a different way. Is there anything else you’d like to cover? (31:30)     RESOURCES Jewellers Of Colour Instagram Jewellers of Colour newsletter Goldsmiths Craft and Design Council

This week we’re joined by Stelios Karantonas who is a trained goldsmith. He trained in Greece before moving over to London to set up his workshop. He has his own jewellery brand and is a very knowledgable and talented jeweller. Today he shares some of his journey to encourage us. Let’s get into the episode!   EPISODE RECAP   Tell us a little about your journey into jewellery making (1:42) You trained in Greece and live in London. You sell your jewellery in Hatton Gardens, is that correct? (3:09) When you were doing your training in Greece, what were the key things you learned? (4:14) Tell us a little bit about your business now (9:10) Can you think of any mistakes you’ve made in business and what you learned from them? (10:20) A question we get asked a lot is - what is the different between calling yourself a jeweller, a goldsmith, a silversmith, etc.? (12:09) What was the first collection you ever made? Is that still running? Tell us a little about your evolution as a jeweler. (16:43) We talk a lot in the membership about identifying a signature style as a jeweller and nurturing that as time goes on. Do you feel like you have a signature style? (19:33) If you had to go back to your 26-year-old self and give him one piece of advice from your jewellery career, what would that advice be? (25:08) When you start a jewellery business, it seems like there’s always someone who has something to say that’s not helpful. For me it made me more determined. (27:33) What achievement throughout your jewellery career are you most proud of? (29:21) It’s important to remind ourselves that the work we do matters. It’s not just making pretty things, it has an impact.  (32:15) I know Stelios because he’s been teaching with the Jewellers Academy (33:58) You’re one of the incredible mentors on the Diploma Course. Can you tell us a little about that and what it’s like to be a mentor? (36:14) Something I always say about Stelios is that he’s one of the most talented jewellers I know, but is so giving with his knowledge and skills. (38:13)     RESOURCES Diploma In Silver Jewellery Course  Nikos Koulis  Stelios Karantonas Stelios Karantonas Instagram

This week on the podcast we’re joined by the jeweller Karen Young. Karen had a successful corporate career and has made the transition to following the thing she loves - jewellery - and now has two thriving businesses. If you are considering making a transition from your job to a handmade business then I know you will find hearing Karen’s story fascinating.     EPISODE RECAP Welcome (2:14) Tell us a bit about being in a corporate career and transitioning to being a jewellery designer? (3:11) We often have a lot going on - do you think the first step is to stop and realize it’s a lot? (6:36) Did you feel any guilt about leaving your job? What kind of feelings came up for you? (7:44) How did the idea of being a jewellery designer come about? (10:22) How did you train to grow a business while you were working? (13:52) Sometimes people who come from a corporate job think they don’t have skills to run a business. But you have so many skills! (17:15) Were you concerned about how your friends and family would judge your decision to leave your corporate career to start a business? (18:41) When I first said I wanted to start a jewellery business, people thought it was a hobby. Did you experience any of that? (22:05) What lessons did you learn in the first year of your business? (24:45) Take the time to look how far you’ve come (29:07) What advice would you give to anyone who is thinking about starting a handmade business? (31:00) You have two businesses - can you tell us a little bit about them and what’s next for you? (33:39) Any final advice? (39:41)     RESOURCES Karen Young Jewellery Karen Young Photography  Karen Young’s Instagram Karen Young Photography Instagram  Jewellery Photography Course

Episode 5 is all about how to nail a model jewellery photoshoot. Jewellers often photograph their jewellery with props but using a model can really elevate your brand, give your jewellery a particular look and make it more desirable for your customers. Join me in conversation with jeweller Elin Horgan who has experience of working with jewellery photoshoots for her own brand to pick up her valuable tips and advice   EPISODE RECAP Welcome. The importance of model photography for jewellery sales (2:02) Can you tell us a little about your business? (4:07) What would you say to someone starting out about how to find a photographer? (6:47) Tell us a little about the shoot - do you attend the shoot yourself? Is it just you and the photographer? Do you have a stylist? (8:48) How do you find a model? Is it okay to use friends or do you find a professional model? (9:59) How much does a model photoshoot cost? (12:07) How do you plan the shoot with your photographer? (14:17) Are your shoots in a studio or outside? (16:40) Do you have to worry about permission for your location? (20:10) How do you prepare what shots of your jewellery you want, make sure you get the shots you like and look after the jewellery? (21:56) A good model shoot really elevates the brand (25:45) Where can we find you at, Elin? (26:29) Does the model bring clothes? Do you buy clothes? Do you rent clothes? (27:05) Elin has made a checklist of how to prepare for a model jewellery shoot (29:25) At what stage in our business should we do a photoshoot? (29:48) Any final tips to share? (32:45)   RESOURCES Elin Hogan’s Jewellery  Elin Hogan’s Instagram  Elin Hogan’s Facebook LCF Fashion Network on Facebook Free model photoshoot checklist

So much is changing right now about how we do work. Many of us have something we’ve created that we sell physically, but now we’re looking at how to pivot to have a strong online offering. Join us as we talk about some of the top tips for taking your business online - without discounting all you’ve created so far! EPISODE RECAP The first step to turning an offline business into an online business - start with what you already have (3:01) Use your knowledge and market research during physical sales to gain understanding about your customer (6:56) Talking to people online is a very different way of talking to people than offline (8:25) Try and take yourself out of the situation and see it as being about your customers and how you can help them (10:06) You’re already an established business with products. So you know what your customers like, think about how you would speak to someone in real life if you were selling to them (11:30) Pick one key social channel and be present in that channel every day (12:58) This one is non-negotiable - get people onto your mailing list and that’s where you sell them (14:10) A common mistake people make when starting out is having a website, an etsy store, etc. and there are too many places to manage (15:23) A few more things on this topic as we close(17:40) Don’t tell yourself that you can’t do it - you’ve already run a business and you can do it! (19:26)   RESOURCES Jewellers Academy Facebook Group Jewellers Academy Email List Launch Your Jewellery Business In 20 Days Instagram For Jewellers   

Today we’re joined by Stuart Pool to talk about ethical gemstones. Stuart is the founder of Nineteen48 - an ethical gemstone company. He is a passionate advocate for this work and gives his time to teaching us how we can run more ethical businesses, what ethics means and specifically colored gemstones and their supply chain. I’m very excited to share this today, join us as we get into this topic.    EPISODE RECAP Introducing Stuart Pool (2:03) Let’s start by learning about the process of how we get a gemstone (3:21) How do we know what an ethical gemstone is? Is it about the mining being ethical or the whole process? Share your thoughts with us (7:58) Where can we see your ethical statement? (12:25) Every step is a step in the right direction (14:46) Let’s say we’ve made the decision we want to source ethical gemstones - how do we go about buying these stones? And is it possible to get less expensive stones? (16:43) You sell ethical gemstones - what kind of stones do you sell? (21:33) Ethical gemstones usually cost a little bit more but consumers seem to be asking for them (23:33) For me and a lot of people listening, it’s worth the price to help the industry move this direction of ethical gemstones (26:44) Think about your own values and what matters to you and build that into your business. This topic of ethical gemstones is a wonderful one to raise and talk about (29:53) As independent jewellers, are there things we can do in addition to sourcing ethical gemstones? (30:44) If people want to find out more, where can they go? (33:12)   RESOURCES Jewellers Academy Facebook Group Nineteen48  ethicalmaking.org  Nineteen48 Facebook Nineteen48 Instagram