Are you ready to test your knowledge and learn some fun facts about gemstones, the history of jewellery, and more? Join us for this special episode, where the Jewellers Academy team members — Jessica Rose, Barbara Yarde, Hayley Kruger, Kim Thomson, and Anna Campbell — quiz each other and you about all things jewellery.    Episode Description: Today we’re sharing a fun quiz about jewellery (1:19) What is a boulder opal? (3:08) What type of gemstone was included in the most expensive jewellery ever sold? (6:58) What was the codename for the first ever synthetic diamond? (12:56) What is badger balm used for in metal clay? (15:54) What number is higher, gross profit or net profit? (17:36) What material is the oldest jewellery found made from? (21:17) What were the bronzes returned by the Horniman Museum? (26:44) Which historical figure used to use peridot as eyeshadow? (30:45) Can you get gold metal clay? (33:52) Quickfire round (36:22) How to connect with the participants (49:39)   Resources Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group  Order your copy of “Start and Grow a Profitable Jewellery Business” Barbara Yarde Jewels website and Instagram Hayley Kruger’s website, Instagram, and TikTok Kim Thomson’s website and Instagram Anna Campbell’s jewellery making classes and Instagram   Find Jewellers Academy on Instagram and Facebook

Procrastination is a natural part of running a creative business, but it doesn’t need to control you. In this episode, Patricia van den Akker explains why we procrastinate and shares practical tips for overcoming this habit. Patricia is the founder and director of The Design Trust, an online business school for designers and makers, and the creator of an annual planner designed specifically for creative business owners.    Episode Description: Today we’re talking with Patrica van den Akker  of The Design Trust (1:20) What is procrastination, and how does it show up for jewellers? (2:00) How does ADHD play into procrastination? (7:57) Why are deadlines and time boundaries so important? (12:53) Why do we procrastinate? (16:58) How does stepping away from your work help you get more done? (22:14) What is the connection between procrastination and imposter syndrome? (26:28) How do you set mini goals? (30:01) How does perfectionism lead us to procrastinate? (35:23) What is the thrill of the last minute, and how do we overcome it? (38:58) How can the Design Trust planner help us stay organised? (50:21)   Resources Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group  Order your copy of “Start and Grow a Profitable Jewellery Business” “Atomic Habits” by James Clear The Design Trust diary The Design Trust planner   Find Jewellers Academy on Instagram and Facebook

If you’re interested in developing your signature style and diving deep into learning how to run a successful jewellery business, our new diploma programme is for you! In this episode, Jessica tells us all about the brand new jewellery design and business diploma. She talks through each week of the curriculum, describes the benefits you can access by enroling, and shares how you can find out more about each of our four diplomas.    Episode Description: In this episode we’re introducing our brand new diploma programme (1:30) Year 1: Diploma in silver jewellery (2:57) Year 2: Diploma in fine jewellery (5:45) Year 3: Advanced jewellery diploma (6:28) Our brand new diploma: Jewellery design and business diploma (8:38) What to expect from the new curriculum (9:47) Added benefits for participants in the course (25:32) Final projects for the diploma (28:32) How to sign up (32:19)   Resources Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group  Diploma in Silver Jewellery | Open Event Diploma in Fine Jewellery | Open Event Advanced Jewellery Diploma | Open Event Jewellery Design and Business Diploma   Find Jewellers Academy on Instagram and Facebook

Whether you’re trying to come up with things to ask for for Christmas or you want to treat yourself to a special gift this year, this episode is for you! Jessica shares her top 10 recommendations for Christmas gifts that any jeweller will appreciate, along with specific examples of the products and tools she loves and where to find them.    Episode Description: In this episode I’ll share 10 Christmas ideas for jewellers this year (1:34) 1. Rotary Tumbler (3:20) 2. Start and Grow a Profitable Jewellery Business (5:48) 3. Vegan leather apron (6:57) 4. Pendant Motor (8:07) 5. Photo boards (10:03) 6. Electric wax carver (11:48) 7. DesignTrust business planner (14:02) 8. Kiln (15:20) 9. Saw (17:38) 10. Pegboards (19:19)   Resources Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group    Products Mentioned in this Episode Foredom Rotary Tumbler “Start and Grow a Profitable Jewellery Business” Wolf and Badger Vegan Leather Apron Foredom Pendant Motor SR Photo Boards Foredom Electric Wax Carver The DesignTrust Planner Paragon SC2 Kiln Green Lion Saw IKEA Skadis Pegboard System   Find Jewellers Academy on Instagram and Facebook

Metal clay is an exciting material to work with, but it presents some unique challenges when it comes to making rings. In this episode, Jessica and Anna Campbell share a preview of our brand new course, “Ring Making in Metal Clay.” They explain how you can get a discounted rate on the course, and Anna breaks down her top five tips for making metal clay rings.    Episode Description: Today we’ll be talking about our new course, “Ring Making in Metal Clay” (1:10) What excites you about working with metal clay? (2:57) Tip 1: Always use fresh clay when making a ring band (8:40) What are the three rings we make in the course? (11:39) Tip 2: Spend some extra time on the finishing and refining (14:05) Tip 3: Invest in a larger ring sizer (16:27) Tip 4: Use a food dehydrator to dry your ring before firing (21:59) Tip 5: Have a “kiln book” to track temperatures, sizes, etc. (25:07) What makes this course special? (29:17)   Resources Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group  Order Your Copy of “Start and Grow a Profitable Jewellery Business” Sign up for the Maker’s Membership to get access to all our courses Enrol in our new course, “Ring Making in Metal Clay” Plastic Ring Sizer Wheatsheaf Ring Gauge   Find Jewellers Academy on Instagram and Facebook

Corkie Bolton knew from the time she was in high school that she wanted to be a jeweller. Today, she’s the founder of Corkie Bolton Jewelry, and of Metalsmith Society, a community where jewellers can ask questions and share their knowledge. In this episode, Corkie opens up about her journey to starting her businesses, and she shares some goals she hopes to achieve in the future. Corkie also gives us a preview of her brand new book, “Metalsmith Society’s Guide to Making Jewelry.”    Episode Description: Today we’ll be talking with Corkie Bolton, founder of Metalsmith Society (1:06) How did you get involved in jewellery making? (2:43) What gave you the push to start your own business? (9:50) How did the Metalsmith Society start? (16:53) What are your brand pillars, and why are they so important to you? (24:30) How did your book come to be? (27:52) Can you tell us about your jewellery business and your goals for it? (36:27) How to connect with Corkie (43:15)   Resources Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group  Order Your Copy of “Start and Grow a Profitable Jewellery Business” Corkie Bolton Jewelry Website Metalsmith Society Website Follow Corkie on Instagram and TikTok Preorder “Metalsmith Society's Guide To Making Jewelry”   Find Jewellers Academy on Instagram and Facebook

If you haven’t used Argentium silver before, you’re missing out. In this episode, we talk with the inventor of Argentium silver himself, Peter Johns. Peter shares the fascinating story behind the creation of this material, and he answers some of our jewellers top questions about working with Argentium, sharing tips for soldering, fusing Argentium with gold, hardening, polishing, and much more.    Episode Description: Today we’ll be talking with Peter Johns, the inventor of Argentium silver (1:25) How did you become a maker? (2:53) Why did you decide to invent this new material? (7:40) When was it ready to sell? (14:47) What are the benefits of using Argentium silver? (18:40) What is the difference between 925 and 940? (28:33) What is the best way to fuse Argentium with gold? (38:32) Can you share any tips for soldering Argentium? (40:17) Can you cast Argentium? (47:56) How do you recommend heat hardening? (50:49) What are your tips for polishing and finishing Argentium? (55:45) How to learn more about Argentium (1:00:37)   Resources Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group  Order Your Copy of “Start and Grow a Profitable Jewellery Business” Argentium Silver Website  Argentium Guild Website   Find Jewellers Academy on Instagram and Facebook

Building trust and desire with your customers takes time, so now is the time to start marketing for Christmas! In this episode, Jessica breaks down her top tips for marketing your jewellery business via social media, email, and in-person networking. She shares some Instagram content ideas that work especially well for the holiday season, offers advice about discounts and promotions, and encourages listeners to get creative with their marketing. Wherever you are in your jewellery business journey, this episode has something for you!    Episode Description: Thank you for buying and supporting the book! (1:41) Now is the time to start marketing for Christmas (4:06) What types of posts work well for this season? (9:30) Consider collaborating with other small business (10:58) Going live is a great way to connect with followers (12:02)  Start emailing your list, even if it’s small (13:59) Make a plan for the next six weeks (16:41) If you’re going to offer a deal, consider adding something rather than discounting (17:40) Don’t be afraid to get creative! (21:51) Try branching out to groups or events that can expand your network (24:34) Not sure where to start? Try this first. (28:30) Think about ways to make Black Friday work for your business (30:20)   Resources Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group  Order Your Copy of “Start and Grow a Profitable Jewellery Business” Learn More About the Handmade and Well Paid Campaign    Find Jewellers Academy on Instagram and Facebook

“Start and Grow a Profitable Jewellery Business” is officially available, and in this episode, we’re giving you a behind the scenes look at the process of writing, designing, and printing this book. Emma René, the owner of Narratorium jewellery and the designer of this book, walks us through the process from start to finish and shares a sneak peek at some of the special features and topics covered in this book.    Episode Description: Today we’ll talk with Emma René about the process of designing the new book (1:32) Can you tell us about your background as a jeweller, designer, and marketer? (3:19) Why did we decide to make a book? (8:01) What was your process for designing the book? (17:08) What’s your favourite part of the book? (25:26) What is the profit kit? (30:51) Can you tell us about the printing process? (35:17)   Resources Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group  Order Your Copy of “Start and Grow a Profitable Jewellery Business” Join Us for the Book Launch Narratorium website Follow Emma René on Instagram   Find Jewellers Academy on Instagram and Facebook

You’ve probably heard stories of jewellers who’ve found success on TikTok, but if you’ve never posted before, getting started can feel overwhelming. In this episode, Jessica Irwin of Violet Moon Jewelry is telling us all about her experience with growing her business on TikTok. Jessica shares her top tips for jewelelrs who are new to the app, explains how she stays motivated and inspired, and shares some real-life examples of how posting on TikTok increased her sales.    Episode Description: Today we’ll be talking with Jessica Irwin of Violet Moon Jewelry (1:16) How did you start making jewellery? (2:17)  When did you start posting on TikTok? (5:57) What types of content typically perform best for you on TikTok? (9:37) How does a viral video translate to business growth for you? (10:52) Do you enjoy creating content? (12:17) How often do you post? (14:20) What advice do you have for someone who’s just starting on TikTok? (16:24) How should TikTok content differ from Instagram? (19:15) Where do you get inspiration for your content creation? (22:34) What goals do you have for your TikTok? (25:59) How to connect with Jessica (29:34)   Resources Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group  Order Your Copy of “Start and Grow a Profitable Jewellery Business” Violet Moon Jewelry Follow Violet Moon Jewelry on TikTok, Instagram, Facebook, and Pinterest   Find Jewellers Academy on Instagram and Facebook

No matter what the economy is doing, you can build a thriving, successful jewellery business. In this episode, Jessica Rose and Community Manager Anna C Campbell share five important things to focus on in the midst of a financial crisis. They explain how our new book, “Start and Grow a Profitable Jewellery Business” can help you better understand your finances, find inspiration from other jewellers, and much more. Anna and Jessica also tell listeners about a special opportunity to get a free online course, so you won’t want to miss this episode!    Episode Description: Today we’ll be talking with Anna C Campbell about building a resilient business (1:15) “Start and Grow a Profitable Jewellery Business” is out this week! (3:02) Order the book on Oct. 20 and get a free course on Money Mindset for Jewellers (3:59) It’s possible for jewellery businesses to thrive no matter what the economy is like (9:06) 1. Understand the finances in your jewellery business (11:55) 2. Find your focus (18:42) 3. Find your identity as a jeweller (25:03) 4. Find your customers (33:46) 5. Focus on growing your business (40:58) Why is community so important for jewellers? (45:10)   About Anna C Campbell Anna is a Mindset and Business Coach working with women solopreneurs who are brilliant employees but stall out when working for themselves. www.annaccampbell.com @annaccampbell on Instagram   Resources Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group  Order Your Copy of “Start and Grow a Profitable Jewellery Business” Learn more about the Money Mindset for Jewellers course Register for our book launch event!    Find Jewellers Academy on Instagram and Facebook

With so many places to buy jewellery supplies, it can feel overwhelming when you’re first starting out. In this episode, Jessica Rose shares a list of her favourite places to buy supplies, including everything from tools to gemstones to packaging. She also encourages you to join the Jewellers Academy Facebook Group to find recommendations from other jewellers for suppliers in your part of the world.    Episode Description: Today we’ll talk about Jessica’s favourite places to buy jewellery supplies (0:50) General Jewellery Making Supplies: Cooksongold (3:43) Tools: HS Walsh and Cousins UK (6:34) Metals: Palmer Metals (9:09) Gemstones: Kernowcraft, Wards Gemstones, The Curious Gem, Bellore, Shangri La Gems (10:18) Findings: International Craft (14:47) Beads: iBeads, Spoilt Rotten Beads, Beads Direct, Creative Bead Craft (15:32) Ethically Sourced Gemstones: Nineteen48 (18:07) Enamel: Vitrum Signum (19:11) Wires: Wires.co.uk (19:51) Resin: Resin8, House of Resin (21:15) Metal Clay: Metal Clay Ltd., Cool Tools (21:51) Packaging: West Pack, Tiny Box Co., Potters (22:55) Wax Casting: West 1 Castings, Just Castings, Black Arts Casting (24:16) Tell us about your favourite suppliers! (24:52)    Resources Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group  Find links to all of the suppliers mentioned on our resource page   Find Jewellers Academy on Instagram and Facebook  

Clare Yuille realised that no one really teaches makers how to pitch themselves and their work to retailers, so she decided to do something about it. As the founder of Indie Retail Academy, Clare helps jewellers and other makers sell their work to independent stores. In this episode, Clare shares some of her top tips for building and managing relationships with retailers, advice for selling during the holidays, and more.     Episode Description: Today we’re talking with Clare Yuille, founder of the Indie Retail Academy (0:50) Can you tell us about your background that inspired you to help makers? (2:25) What are your top tips for jewellers about managing relationships with retailers? (8:19) How can you help make sure your jewellery sells once it’s in the store? (16:34) When is the right time to get in touch with retailers? (21:03) What annoys retailers the most? (23:23) Who is your favourite supplier, and why? (28:48) How to learn more from Clare (31:59)   Resources Learn more about Jewellers Academy Watch this episode on YouTube Indie Retail Academy Beginners Guides   Find Jewellers Academy on Instagram and Facebook

If you want your jewellery business to grow, you need to commit to marketing it as consistently as you can. In this episode, jeweller Elin Horgan shares the strategies and routines that have helped her successfully market her business, without taking too much time away from the actual process of making. Elin is one of the featured case studies in Jessica’s book, “Start and Grow a Profitable Jewellery Business,” and she has so much valuable insight to offer!    Episode Description: Today we’re talking with jeweller and teacher Elin Horgan (0:50) How did you develop your marketing skills when building your business? (2:10) What does your marketing calendar include, and how often do you work on it? (6:17) Do you set marketing goals for yourself? (10:58) How do you deal with failure or low engagement? (14:09) Can you tell us about your content creation process? (17:23) How do you approach email marketing? (23:19) What is your number one marketing tip for other jewellers? (28:11) How to connect with Elin (30:01)   Resources Learn more about Jewellers Academy Watch this episode on YouTube Join the book club Facebook group  Sign up for the “Start and Grow a Profitable Jewellery Business” mailing list  Follow Elin on Instagram Elin Horgan’s website   Find Jewellers Academy on Instagram and Facebook

Developing your signature style as a maker is a constantly evolving process. And sometimes, you may not even realise that you have a recognizable style until someone else points it out to you! This was the experience of Ange Benjamin, who is the owner of Ange B Designs and a featured case study in Jessica’s book, “Start and Grow a Profitable Jewellery Business.” In this episode, Ange describes her journey of figuring out her style, and she shares tips for rediscovering your inspiration when you feel stuck, making the things you love, and staying true to your brand while still trying new things.    Episode Description: Today we’re talking with Ange Benjamin of Ange B Designs (0:50) How did you become a jeweller? (2:25) How has your style developed since you first started making jewellery? (5:17) Do you design jewellery with your customers in mind, or focus on what you like? (7:44) What do you do when you get stuck? (12:32) Can you tell us about your photography? (15:21) How has your community helped you identify your unique style? (18:44) How do you balance trying new things with staying true to your style? (22:34) Where to connect with Ange (24:45) What advice do you have for jewellers trying to discover their signature style? (25:32)   Resources Learn more about Jewellers Academy Watch this episode on YouTube Join the book club Facebook group  Sign up for the “Start and Grow a Profitable Jewellery Business” mailing list  Ange B Designs website Follow Ange on Instagram   Find Jewellers Academy on Instagram and Facebook

You’ve seen her on television, and now she’s joining us on the podcast to talk about all things jewellery making! Nyanda Yekwai was a contestant on the BBC2 show “All That Glitters,” and in this episode, she shares some behind the scenes stories about what it was like to be on the show. Nyanda also describes her experience of becoming a jeweller and shares her best advice for anyone who’s just starting out in the business.   Episode Description: Today we’re talking with Nyanda Yekwai, a contestant on “All That Glitters” (0:50) How did you become a jeweller? (2:13) What was it like to start your business? (6:48) Where do you find inspiration for your work? (9:23) Can you tell us about your experience on the show? (11:05) Why did you decide to apply for the show? (17:03) How did you manage nerves and stress? (19:27) What’s one piece of advice you'd give to a newer jeweller? (21:54) Where to find Nyanda online (25:20)   Resources Learn more about Jewellers Academy Watch this episode on YouTube Follow Nyanda on Instagram   Find Jewellers Academy on Instagram and Facebook

You don’t need thousands of customers to have a profitable jewellery business, but you do need to understand which stage of business you’re in and plan accordingly. In this episode, Jessica Rose shares a preview of her upcoming book, “Start and Grow a Profitable Jewellery Business,” which talks about the three stages of growing your jewellery business. Jessica also explains who the book is for, what concepts it covers, and how you can stay up to date on all the events and resources surrounding the book’s release!    Episode Description: Today Jessica is sharing about her new book, “Start and Grow a Profitable Jewellery Business (0:50) What key concepts does the book cover? (8:29) Creating a profitable jewellery business is possible for you! (15:27) What stage is your business in right now? (16:39) Stage One: Utilise your network to make your first £10,000 (18:10) Stage Two: In the £10,000-50,000 stage, focus on building new networks (22:47) Stage Three: Bring in new customers and cultivate loyalty by building community (26:11)   Resources Learn more about Jewellers Academy Watch this episode on YouTube Join the book club Facebook group  Sign up for the mailing list to stay up-to-date on the book release   Find Jewellers Academy on Instagram and Facebook

Choosing the right prices is not just about picking numbers that you people will be willing to pay; it’s also about having confidence in yourself and not undercutting your fellow makers. To help ensure jewellers are paid enough for the work they do, we’re so excited to announce the Handmade and Well Paid Campaign. In this episode, Jessica Rose and Community Manager Anna Campbell share everything you need to know about this new campaign. They also talk about why pricing is so important and explain how building a community of other jewellers can help you succeed.    Episode Description: Today we’ll share about our brand new campaign: Handmade and Well Paid (0:50) What inspired us to create this campaign? (2:34) Why is pricing so important? (4:27) What resources are available within this campaign? (11:03) How can building a community help jewellers in this area? (24:04) How to get involved with the Well Paid Well Made campaign (28:52)   Resources Learn more about Jewellers Academy Watch this episode on YouTube Find more Handmade and Well Paid Resources Sign the Pledge Learn more about the new book: “How to Start and Grow a Profitable Jewellery Business”   Find Jewellers Academy on Instagram and Facebook

Hallmarking protects both the jewellery making trade and the people purchasing jewellery, but how does it translate to online jewellery sales? In this episode, Marion Wilson from the British Hallmarking Council and Charlotte Turner from the London Assay Office discuss The HALO Award — an exciting new initiative that’s encouraging jewellers to get creative about promoting their hallmarks online. Marion and Charlotte explain how you can apply for the award, and they also share some practical tips for jewellers who want to promote their hallmark online but aren’t sure where to start.   Episode Description: Today we’ll talk with Marion Wilson and Charlotte Turner about the HALO Award for promoting your hallmark online (0:50) What is the HALO Award, and why is it important for jewellers? (1:57) What happens if you win the HALO Award? (6:16) Why should jewellers promote their hallmark? (7:17) Can you share some tips for jewellers interested in promoting their hallmark? (13:05) Why is this award especially important now? (17:06) What can jewellers do to educate consumers? (23:44) Who can win the HALO Award? (33:14) How to learn more about hallmarking and the HALO Award (35:20)   Resources Learn more about Jewellers Academy Watch this episode on YouTube   Apply for the HALO Award Download the Digital Dealers Notice Goldsmith’s Guide to Hallmarking British Hallmarking Council Website The Goldsmiths’ Company Assay Office Website (London) The National Association of Jewellers Website   Find Jewellers Academy on Instagram and Facebook

Search Engine Optimization is a powerful tool for helping people to find your business online, but getting started can feel overwhelming. In this episode, Jessica Rose shares her top five, free tips to start improving your jewellery business’ SEO today! Whether you’re a new jewellery or you’ve been growing your business for years, these simple strategies can help you take your brand to the next level.    Episode Description: This week we’ll talk through 5 tips for improving your SEO (0:50) Start by looking at who’s coming to your website and how they’re getting there (1:40) 1. Research your keywords and list out 10-20 (3:53) 2. Find out what’s currently ranking for those keywords (9:15) 3. Write blog posts or pages dedicated to your target keywords (11:58)  4. Label all of your images with keywords in mind (15:44) 5. Think about how you can use channels like YouTube and Pinterest (19:58)   Resources Learn more about Jewellers Academy Watch this episode on YouTube Google Trends   Find Jewellers Academy on Instagram and Facebook

When Alice Cant decided to start making jewellery, she knew she’d need some guidance. Alice completed the Jewellers Academy Diploma in Silver Jewellery, and she uses the lessons she learned to create beautiful sea glass jewellery for her business, Alice Catherine Jewellery. In this episode, Alice describes her experience with joining a diploma programme as a relative beginner. She also explains why sea glass inspires her and shares how she manages the unique challenge of making jewellery with a material she finds in nature.    Episode Description: In this episode, we’ll talk with Alice Cant about making sea glass jewellery and her experience with the Silver Diploma (0:50) How did you become a jewellery maker? (2:07) What was it like to start the diploma as a relative beginner? (4:42) What sparked your interest in sea glass? (7:20) What is it like to make jewellery with a material you gather yourself? (10:52) Can you tell us about your favourite and least favourite projects in the diploma? (12:32) When did you start your business, and what was that like? (18:21) How do you approach Instagram reels? (24:26) What has been your biggest achievement so far? (27:21) What’s next for you? (30:48) How to connect with Alice (32:24)   Resources Learn more about the Silver Jewellery Diploma Watch this episode on YouTube Alice Catherine Jewellery Follow Alice on Instagram   Find Jewellers Academy on Instagram and Facebook

Email marketing is a powerful tool for jewellers, but only if you’re getting people to actually read what you send them. In this episode, Anna C Campbell is taking over the podcast to share her top tips for creating emails that people will want to read. She also explains how to avoid getting your emails flagged as spam, and she discusses some of the reasons why email marketing is still important in 2022. Anna is the part-time community manager for Jewellers Academy, and she’s also a coach for creative business owners.    Episode Description: In this episode, Anna C Campbell is taking over the podcast to talk about email (0:50) Why is email marketing still important, and how do you use it well? (2:39) 1. Have one person in mind, and write to them (5:24) 2. Think about what you would want to read (7:24) 3. Stick to a consistent schedule (10:22) 4. Encourage people to engage and reply (12:05) 5. Don’t call it a newsletter or mailing list (13:40) 6. How to get around a spam filter (14:59) 7. Remember to sell (19:16)   About Anna C Campbell Anna is a Mindset and Business Coach working with women solopreneurs who are brilliant employees but stall out when working for themselves. www.annaccampbell.com @annaccampbell on Instagram   Resources Watch this episode on YouTube Create a Winning Welcome Email Sequence with Jessica Rose Follow Anna Campbell on Instagram   Find Jewellers Academy on Instagram and Facebook

Features or mentions in a publication are one of the best ways to get your jewellery business in front of new customers and to increase your credibility. In this episode, Jessica Rose shares a simple, five-step process for finding, contacting, and pitching your business to magazines, blogs, podcasts, and industry influencers. Whether this is your first time getting press, or you’ve done it before but want to build a more consistent press strategy, this episode is full of valuable tips and tricks!    Episode Description: In this episode, we’ll discuss five steps to get press for your jewellery business (0:50) Why is press valuable for your brand? (1:18) 1. Make a list of 10-20 places where you’d like to be featured (3:24) 2. Find the contact information for a specific person at the publication (9:17) 3. Plan out your pitch and find a unique angle or topic (13:50) 4. Write your press release (21:05) 5. Follow up once (25:07) Don’t forget to include high-quality, high-res, and relevant images (25:50) Invite people to attend a class with you, or even send them jewellery (27:06)   Resources Watch this episode on YouTube Kernowcraft Blog   Find Jewellers Academy on Instagram and Facebook

It’s been one year since we filmed The Jewellers Retreat, so in this episode, we’re catching up with the three jewellers who participated in the show. Sally Costen, Marketa Garne, and Jasmine Butler share an update on the ways their businesses and lives have changed in the past year. They also reflect on the biggest lessons they learned from completing the challenge and from completing the Diploma in Fine Jewellery.    Episode Description: In this episode, we’ll talk with “The Jewellers Retreat” participants one year later (0:50) Marketa, how does it feel to be one year past filming the show? (2:38)  Jasmine, what has the past year been like for you? (5:06) Sally, can you tell us about your business and any updates from the past year? (7:09) What have you learned from the retreat and the fine jewellery diploma? (9:39) What would you say to someone considering doing “The Jewellers Retreat?” (16:58) How have you embraced the ebb and flow of running a jewellery business? (21:21)  What were your favourite moments in the show? (28:28)   Resources Watch this episode on YouTube Watch the first episode of “The Jewellers Retreat” Booblinka Jewellery (Marketa Garne) Jas Jewellery (Jasmine Butler) The Clerkenwell Jeweller (Sally Costen) Learn more about our diploma programmes   Find Jewellers Academy on Instagram and Facebook

What are the advantages of teaching jewellery making, and how do you know when you’re experienced enough to teach? Anna Campbell answers these questions and more in this episode, which is all about her experience as a jewellery making instructor. Anna is the community manager at Jewellers Academy, and she talks about overcoming imposter syndrome, building a connection with the broader jewellery making community, and seeing her jewellery business grow as a result of her teaching. Anna also shares a preview of our brand new course, “Teaching Jewellery Making.”   Episode Description: In this episode, we’ll talk with Anna Campbell about teaching jewellery making (0:50) How did you start teaching jewellery making? (2:07) Did you struggle with imposter syndrome when you became a jewellery teacher? (6:17) How has teaching connected you to the jewellery making community? (12:00) Can you tell us about the income side of teaching? (13:42) What’s your favourite part of teaching? (17:23) Do students often buy your jewellery? (19:33) Can you talk about the flexibility that teaching jewellery making offers? (24:48) What will students learn from the Teaching Jewellery Making course? (28:03) Do you have any other words of wisdom for other teachers or aspiring teachers? (34:04)   Resources Watch the episode on YouTube Register for the new Teaching Jewellery Making course!    Find Jewellers Academy on Instagram and Facebook

Purchasing a foredom pendant motor is one of the most important investments you can make in your jewellery business. But with so many different motor types, attachments, and confusing terminology, it’s difficult to know what to buy. In this episode, Petra Cameron of Metal Clay Ltd. shares a helpful guide to choosing a pendant motor. She describes the different types of motors, flex shafts, speed controls, and hand pieces, and she shares a basic list of the things every new jeweller should purchase.    Episode Description: In this episode, we’ll talk with Petra Cameron about choosing a pendant motor (0:50) What is the first decision to make when buying a pendant motor? (6:30) What are the differences between the main types of pendant motors? (11:14) Which type of flex shaft is best? (15:17) Should you get a desk speed control or a foot pedal? (17:57) What are the most important hand pieces for jewellers to buy? (22:45) Which attachments are your favourite? (34:16) Can you talk us through the basic things a new jeweller should buy? (37:42) How to connect with Petra (40:50)   Resources Watch the episode on YouTube Metal Clay Ltd. Website Follow Metal Clay Ltd. on Facebook and YouTube   Find Jewellers Academy on Instagram and Facebook

When it comes to email marketing, getting started is often the hardest part. To help with that, we’ve created a free five-day challenge that guides you through the process of creating a winning welcome email sequence for your jewellery business. In this episode, Jessica Rose talks through the steps for each of the five days of the challenge. She also explains why email marketing is such a large opportunity for jewellers, and she shares some valuable tips for creating a great welcome sequence and optimising your emails for higher open rates.    Episode Description: In this episode, we’ll talk through a five-day challenge for creating a welcome email sequence (0:50) Day 1: Plan your sequence (3:00) Day 2: Create your first email; this will be the most-opened one (3:43) Day 3: Refine and finish the first email (4:56)  Day 4: Create your second email; this one is all about you (5:20) Day 5: Create your third email; finish the sequence with a strong call to action (5:50) Why is email marketing so important? (7:08) What to include in a welcome email sequence (11:34) Don’t be afraid to ask for feedback from your subscribers (18:49) How to optimise your subject line and preview text (20:18)   Resources Join the Free Five-Day Challenge   Find Jewellers Academy on Instagram and Facebook!

It’s never too early to start planning for the holiday season as a jeweller! In fact, starting now can help you make sure you have enough time to complete your work in advance, so that when November hits you can focus most of your energy on marketing. In this episode, Jessica Rose walks listeners through the process of completing a mid-year review, and she breaks down the most important questions jewellers should start thinking about today in order to ensure a successful and low-stress holiday season. Whether it’s your first holiday season in the jewellery business or your tenth, this episode is full of practical takeaways!    Episode Description: In this episode, we’ll be doing a mid-year review and looking ahead to the Christmas season (0:50) Take five minutes to ask yourself these questions about the first half of the year (3:26) What do you want from the next chapter? (8:13) Set 3 goals for the Christmas season: income, marketing, and a soft goal (8:58) What products do you plan to sell this holiday season? (10:44) What supplies will you need? (12:58) Consider your packaging. Should you change it, order more, or charge more? (14:24) Are there processes you can change or improve upon? (17:02) Will you do any fairs and events, and what do you need to do to prepare? (18:44) Do you plan to sell any wholesale jewellery this holiday season? (19:52) Now is the time to create your marketing plan (22:46) 1. Social Media: What channel will you post to daily? (24:10) 2. Email Marketing: How can you grow or nurture your email list? (25:00) 3. Website or Platform: Where is the main place customers can buy from you? (25:36) Start brainstorming content ideas and key themes (25:57) Give yourself as much time as possible to reduce your stress (29:27)   Resources Your FREE Planner Join the Jewellers Academy Facebook Group Apply for JewelFund   Find Jewellers Academy on Instagram and Facebook!

If you’re looking for ways to take your jewellery business to the next level  — whether that looks like building a new website, hiring staff, or purchasing new tools — the 2022 JewelFund could help you reach your next business goal. In this episode, Anna Sweet of This Story Jewellery explains how winning a JewelFund grant helped her grow her business. Anna also describes the process of developing her unique style and building a loyal following on social media.    Episode Description: In this episode, we’ll be talking with Anna Sweet, owner of This Story Jewellery and previous JewelFund winner (0:50) How did you become a jeweller? (3:21) What inspired you to build a brand that’s centred around stories? (5:50) Do you struggle to share personal stories online? (10:31) How have you built a community through your business? (12:33) What have been the biggest highlights of your jewellery making journey? (14:55) Can you share your experience with applying for JewelFund? (17:05) How did you use the JewelFund money? (19:47) What would you say to someone who’s thinking of applying to JewelFund? (22:56) What’s next for you and your business? (25:22) How to connect with Anna (26:11)   Resources Follow This Story Jewellery on Instagram, TikTok and Facebook This Story Jewellery Website Apply for JewelFund   Find Jewellers Academy on Instagram and Facebook!

Kate Arbon combines her love of precious metals and the sea to create beautiful, unique pieces for her brand, Kathryn Arbon Jewellery. Kate is also an excellent teacher who runs Sea and Silver Jewellery School and serves as a Jewellers Academy mentor. In this episode, Kate discusses her journey as a jeweller, from receiving metalsmith training to working for a goldsmith to deciding to start her own business. She also explains how she finds inspiration for her designs and shares some of the advice she gives to new jewellers about dealing with challenges and finding their own unique style.    Episode Description: In this episode, we’ll be talking with one of our Jewellers Academy mentors, Kate Arbon (0:50) What motivated you to become a jeweller? (1:54) What did you learn from working as a jobbing jeweller? (6:02) Where do you find inspiration for your designs? (7:29)  Why do you enjoy teaching and mentoring other jewellers? (11:53) What are some of the career moments that have stood out for you? (13:50) How do you help students when they’re struggling or want to give up? (16:09) Can you tell us about your upcoming exhibitions? (17:39) What advice would you give to jewellers who are just starting out? (21:42) How to connect with Kate (23:08)   Resources Follow Kathryn Arbon Jewellery and Sea and Silver Jewellery School on Instagram Sea and Silver Jewellery School Website Register for a 2022 Diploma Course     Find Jewellers Academy on Instagram and Facebook!

There’s a large market for bridal jewellery and accessories, including everything from handmade bouquets to tiaras. In this episode, Gail Florio of Florio Designs shares her experience working in the wedding jewellery space. She explains the process for making her unique brooch and fabric bouquets and offers advice to other jewellery makers who are interested in the bridal business. Gail also discusses the lessons she’s learned about balance and time management while running her successful business, working a corporate job, and raising a daughter.    Episode Description: In this episode, we’ll be talking with Gail Florio about wedding and bridal jewellery (0:50) When did you become interested in jewellery making? (2:21) Can you tell us about the brooch and fabric bouquets you make? (10:59) How do you structure your days to balance your business, motherhood, and a corporate job? (14:30) How has developing a niche helped your business stand out from the crowd? (26:21) What is your approach to pricing? (32:45) What advice do you have for someone who’s starting a bridal business? (39:47) How to connect with Gail (44:41)   Resources Follow Florio Designs on Facebook Florio Designs on Etsy Register for a 2022 Diploma Course     Find Jewellers Academy on Instagram and Facebook!

Do you ever feel like giving up on your jewellery business? You’re not alone! Running a creative business is challenging, and it's natural to go through challenging periods. In this episode, Hayley Kruger shares her story of navigating the ups and downs of running a jewellery business. She also describes the strategies that have helped her get through challenges and offers advice about the importance of investing in your business, taking time for yourself, and accepting your unique journey.    Episode Description: In this episode, we’ll be talking with Hayley Kruger about the importance of not giving up as a jeweller (0:50) Can you tell us about times when you felt like giving up on your business? (2:25) How do you deal with disappointment when you’re in a challenging place? (6:04) What strategies have been most helpful for navigating hard times? (10:16) Why is it important to embrace your unique journey? (12:38) How do you balance celebrating the wins and pushing yourself to be better? (17:10) Can you talk about your courses in the Advanced Diploma? (19:43) How have you continued to improve your making skills over the years? (21:24) Do you struggle to invest in yourself and your business? (25:22) How has the way you deal with challenges changed? (31:56) What would you say to someone who feels like they can’t do it anymore? (36:15) How to connect with Hayley (38:36)   Resources Follow Hayley on Instagram, Facebook and TikTok Register for the 2022 Advanced Jewellery Diploma     Find Jewellers Academy on Instagram and Facebook!

If you’ve ever wondered whether a Jewellers Academy diploma programme might be the right fit for you, this episode can help answer your questions. Emma Brook and Jasmine Butler are both students in our Silver Jewellery Diploma, and in this episode, they dive deep into discussing their experience with the programme. Jasmine and Emma explain what inspired them to enrol, share their time management tips, reflect on their favourite projects, and explain what they’ve learned about both the business and creative sides of jewellery making.   Episode Description: In this episode, we’ll be talking with two of our silver jewellery diploma students, Jasmine Butler and Emma Brook (0:50) What led you to sign up for the silver jewellery diploma? (1:37) How did you manage getting all the tools and materials? (9:13) What has been your favourite project so far? What has been most challenging? (12:43) Which projects are you looking forward to in Term 3? (16:40) Can you tell us about your experience working with a mentor? (18:19) How has the course helped you on the business side? (22:23) What time management strategies have worked for you during the diploma? (27:23) How to connect with Emma and Jasmine (34:47)   Resources Register for the 2022 Diploma in Silver Jewellery Follow Jasmine on Instagram Follow Emma on Instagram and Facebook   Find Jewellers Academy on Instagram and Facebook!

Stone setting is a difficult technique to master, but when you learn it well, it creates so many new opportunities. In this episode, master stone setter and Vanilla Ink founder Scott McIntyre discusses three different types of stone settings, the techniques and tools required to do them successfully, and other tips for building this complex skill set. He also shares a preview of some of the material we’ll cover in the Advanced Jewellery Diploma and explains what tools you’ll need for the programme.    Episode Description: In this episode, we’ll be talking about stone setting with Scott McIntyre (0:50) What is stone setting? (3:07)  Why is it important to keep trying even when you feel you’re not good at this skill? (9:23) How do you know what tools to use when? (13:15) What are some of the different techniques people use for pavé setting? (18:05)  What are tension and channel settings? (23:17) How do you practice techniques when materials are so expensive? (28:13) Can you talk about the toolkit you’ve created for the advanced diploma? (36:03) How do you let your perfectionism help you instead of getting discouraged by it? (41:21) How to learn more or connect with Scott (47:33)   Resources Register for the 2022 Advanced Jewellery Diploma Follow Vanilla Ink on Instagram Vanilla Ink Website “Stone Setting” by Scott McIntyre   Find Jewellers Academy on Instagram and Facebook!

For the first time ever, we’re excited to be offering an Advanced Jewellery Diploma for jewellers looking to build new technical skills, grow their businesses and further develop their signature styles. In this episode, Jessica Rose provides an overview of the projects, skills, and materials involved in the curriculum. She also shares a preview of the amazing mentors you’ll have the opportunity to learn from throughout the programme.    Episode Description: In this episode, we’ll be talking about our new advanced jewellery diploma (2:47) The course focuses on technical skills, signature style, and business growth (6:23) What tools and materials will I need? (10:40) How is the programme structured? (13:19)  Who are the mentors behind this diploma? (19:23) What skills do I need before starting this diploma? (25:06) What projects are included in the curriculum? (26:35) How much does the programme cost? (40:05) How can I find out more information? (42:44)   Resources Register for the 2022 Advanced Jewellery Diploma   Find Jewellers Academy on Instagram and Facebook!

It’s natural for your business to grow and evolve over time, and as that happens, you may need to update your branding to reflect the changes. In this episode, Kate Seow describes her experience with rebranding Prosecco and Rubies to reflect her growing interest in bespoke fine jewellery. She walks us through the rebrand process from beginning to end and shares advice for anyone else who’s thinking about revisiting their business’ branding.    Episode Description: In this episode, we’ll talk with Kate Seow about rebranding a jewellery business (0:50) When did you first get interested in jewellery? (2:18) How did you transition from beading to fine jewellery? (6:52) Can you walk us through your branding journey? (9:35) What made you decide that rebranding was worth the cost? (13:49) Can you describe the rebrand process? (16:26) How did you create your new website and photography? (23:35) Where do you want your business to go next? (26:48) What advice do you have for anyone who’s considering doing a rebrand? (28:24) How to connect with Kate (29:54)   Resources Prosecco and Rubies Website Follow Prosecco and Rubies on Facebook and Instagram   Find Jewellers Academy on Instagram and Facebook!

When you’re trying to make your jewellery business more eco-friendly, sometimes the changes that feel smallest can make a major difference. In this episode, Laura Jayne explains how she’s made her jewellery business, Small Dog Silver, more sustainable with 10 practical steps. If you’re interested in reducing your carbon footprint or minimizing waste, implementing one or more of these tips is a great way to get started!    Episode Description: In this episode, we’ll talk with Laura Jayne about building an eco-friendly business (0:50) How did you become a jeweller? (2:16) What advice do you have for jewellers who want to become more eco-friendly? (6:27) 1. Minimize plastic in your packaging (7:26) 2. Look for reusable packaging options (9:53) 3. Reduce your carbon footprint with online orders (15:51) 4. Use FSC certified cardboard (18:50) 5. Swap harsh chemicals for hard boiled eggs when doing patinas (21:03) 6. Pickle your silver with salt and vinegar or citric acid (23:30) 7. Dispose of chemicals responsibly (26:47) 8. Recycle your silver scraps (30:22)  9. Register as a fair trade goldsmith (33:29) 10. Bundle supply orders together (37:06) How to connect with Laura (40:20)   Resources Small Dog Silver Website Follow Small Dog Silver on Facebook and Instagram Fair Trade Goldsmith Registration   Find Jewellers Academy on Instagram and Facebook!

Ruth Hollick started her jewellery business out of a desire to build something for herself in the midst of being a busy working Mum. But for a long time, she didn’t see herself as a real jeweller. In this episode, Ruth shares her story of creating Mayflower Bespoke Jewellery, moving forward in the midst of self-doubt, and not letting other people’s opinions hold her back. This episode is full of inspiration, no matter what stage you’re at in your jewellery making journey!    Episode Description: In this episode, we’ll talk with Ruth Hollick about her experience with becoming a jeweller (0:50) Why did you start making jewellery? (2:25)  When did you start to see yourself as a jeweller? (5:28) How did you develop your unique style? (9:34) What helps you care less about what people think of you? (16:40) How did you come up with your brand? (21:47) What keeps you moving forward even when you don’t feel confident? (24:00) Why is customer care so important? (29:52) How to connect with Ruth (33:32)   Resources Follow Mayflower Bespoke Jewellery on Instagram and Facebook Mayflower Bespoke Jewellery Website   Find Jewellers Academy on Instagram and Facebook!

Have you ever thought about making your jewellery business more sustainable? In this episode, Leila from Lilac Tree shares five areas she’s focused on in order to make her jewellery business vegan and work toward a net zero environmental impact. Whether you’re interested in eliminating animal products from your process or just want to reduce your environmental impacts, this episode is full of simple, practical steps to help you get started.    Episode Description: In this episode, we’ll discuss becoming a vegan jeweller with Leila from Lilac Tree (0:50) When did you start making jewellery? (1:56) What inspired you to make your jewellery vegan? (3:50)  We’ll discuss 5 ways to be a vegan jeweller (7:31) 1. Materials: Things like pearl and coral are not vegan (8:39)  2. Tools: Look for alternatives to rawhide mallets and leather bench skins (12:59)  3. Polishing Compounds: Rouge and tripoli contain animal fats (17:12) 4. Environmental Impacts: Think about the chemicals and products you use (21:47) 5. Packaging: Find ways to reduce your plastic use and waste (26:08) How do you become a Vegan Trader? (29:35) What does it mean to work toward net zero? (31:08) How to connect with Leila (36:20)   Resources Lilac Tree Website Lilac Tree Blog Follow Lilac Tree on Instagram   Find Jewellers Academy on Instagram and Facebook!

If you’re not creating Instagram reels, you’re missing a great opportunity to reach new audiences and grow your following. In this episode, Anna Campbell breaks down the basics of Instagram reels and explains how posting 30 reels in 30 days helped her grow her business. She also shares her 10 top tips for creating engaging, fun reels for your jewellery business.   Episode Description: In this episode, we’ll discuss Instagram reels with Anna Campbell (0:50) What are Instagram reels? (2:04) Why are reels important for business owners? (4:35) Can you tell us about your 30 reels in 30 days challenge? (5:52) Anna will share 10 tips for creating great Instagram reels (9:28) 1. Think about your strategy (10:47) 2. Be engaging (15:20) 3. Create your reels in batches (18:49) 4. Use trending audios (20:20) 5. Save your drafts (22:59) 6. Check your insights (25:14) 7. Engage with your audience (27:45) 8. Reuse popular videos (31:15) 9. Share your reels on stories (34:05) 10. Have fun and be curious (35:27) What results have you seen since your reels challenge? (36:45)   Resources Follow Anna on Instagram   Find Jewellers Academy on Instagram and Facebook!

Do the pros of selling on Etsy outweigh the fees they charge? In this episode, Jess Van Den discusses the recent fee increase for Etsy sellers, and she explains why she still recommends the platform. Jess is the owner of Epheriell Jewellery and also helps other creative business owners as the founder of Create & Thrive, so she has so much valuable expertise to share. She discusses her best tips for setting your prices, optimizing your Etsy shop, and managing your time as a new business owner.    Episode Description: In this episode, we’ll discuss the pros and cons of selling on Etsy with Jess Van Den (0:50) Why did you start selling jewellery on Etsy? (2:18) How has Etsy changed since you started? (5:45) Who is Etsy most beneficial for? (11:20) How do you set your prices? (14:58) Why do you recommend Etsy? (21:54) What tips do you have for selling on Etsy? (25:14) How do you balance making with admin tasks? (29:03) How to connect with Jess (38:38)   Resources Pricing Your Jewellery For Profit Webinar Follow Jess, Epheriell Jewellery, and Create and Thrive on Instagram Subscribe to Jess’ YouTube Channel Create and Thrive Website Shop Epheriell on Etsy Jess’ Website Jess Van Den is running a free 2-week challenge for Etsy sellers - the Etsy Shop Spring Clean Challenge - on YouTube this March, and it starts today (21st March 2022)! You can find out more and take part here: https://youtu.be/iw1asr7SGJ4 Find Jewellers Academy on Instagram and Facebook!

Are you ready to start selling your jewellery in shops and galleries? This is the episode for you! Jessica Rose shares the 10 basic steps for preparing to sell in a shop, building relationships with buyers and shop owners, and navigating contracts and payment. She also offers some practical advice and personal stories about small steps she has taken that have helped her sell her jewellery more effectively.    Episode Description: In this episode, we’ll talk about how to start selling jewellery in shops and galleries (0:50) 1. Create a cohesive collection (1:27) 2. Get your jewellery photographed (4:22) 3. Price your collection for wholesale and resale (6:20) 4. Create a line sheet (10:30) 5. Start building your online presence (12:00) 6. Research and find 5-10 shops you’d like to work with (14:10) 7. Create your basic contracts (16:17) 8. Approach the shops, and take your jewellery with you! (22:48) 9. Listen to the shops’ feedback (28:25) 10. Treat the shop as a customer (30:15)   Resources Pricing Your Jewellery For Profit Webinar Join the Jewellers Academy Facebook Group   Find Jewellers Academy on Instagram and Facebook!

Mother’s Day is just around the corner, and it offers a great opportunity for jewellery makers to market their businesses and build deeper connections with their customers. In this episode, we talk through five simple strategies you can use to promote your jewellery for Mother’s Day. Even if you don’t have time to put these in motion for 2022, it’s never too early to start planning for future promotions, and most of this content can be reused from year to year!    Episode Description: In this episode, we’ll be talking about strategies for promoting your jewellery for Mother’s Day (0:51) 1. Create a Mother’s Day gift guide (1:35) Don’t be afraid to recycle this content for next year (4:30) 2. Share your gift guide in an email newsletter (5:48)  3. Run a giveaway (7:01) Be sensitive to the fact that people have different feelings around this holiday (7:57) 4. Create a Mother’s Day banner on your website or online shop (10:34) 5. Do something collaborative with other small businesses (12:23) Tag us in your social media posts so we can share them! (17:23)   Resources Find Jewellers Academy on Instagram and Facebook!

Nisha Doughlin is on a mission to empower other women with her jewellery making, as the owner of Metah Designs and a teacher who’s committed to helping other girls and women in Trinidad find new opportunities through jewellery making. In this episode, Nisha shares her story of building a jewellery business and she explains her process of transitioning into working with silver.    Episode Description: In this episode we’re talking with Nisha Doughlin, owner of Metah Designs and a JewelFund winner (0:51) How did you become a jeweller? (2:29) What was it like to transition into working with silver? (5:49)  When did you start building jewellery making into a business? (16:10) Why did you start teaching? (18:40) How are you empowering women with your jewellery? (21:29) What’s the next step for your business journey? (27:45) How to connect with Nisha (30:41)   Resources Jewellery Business Bootcamp Learn more about JewelFund Follow Nisha on Instagram   Find Jewellers Academy on Instagram and Facebook!

Zoë Levy has over 20 years of jewellery making experience, but it wasn’t until she joined the Jewellery Business Bootcamp in 2018 that she decided to turn her hobby into a career. In this episode, Zoë shares her story of becoming a full-time jewellery maker while also raising her kids and learning to run a business. Zoë also talks through her design process and explains how her style has evolved over the years.    Episode Description: In this episode we’re talking with Zoë Leavy, one of our Jewellers Academy mentors (0:51) When did you start jewellery making? (2:08) How has your style changed over the years? (5:06) Why did you decide to turn jewellery making into a business? (6:47) How do you juggle childcare and running a business? (10:34) What are your business goals for the future? (15:41) How do you manage stress? (20:25) What does your design process look like? (22:05) How to connect with Zoe (27:23)   Resources Jewellery Business Bootcamp Honey Bee Design Website Follow Zoë on Instagram   Find Jewellers Academy on Instagram and Facebook!

Just when Raissa de Guzman decided to turn her lifelong love of jewellery into a business, the pandemic started. In this episode, Raissa shares her story of building a business over the past two years. She also talks about her experience with the Jewellery Business Bootcamp, and she gives advice to other jewellers who are looking for ways to improve their content marketing.    Episode Description: In this episode we’re talking with Raissa de Guzman about the jewellery business bootcamp and her journey as a business owner (0:51) How did you come to be a jeweller? (2:06) Why did you join the bootcamp? (6:27) How did you choose what to focus on during bootcamp? (11:50) Why did you decide to add gift cards to your site? (17:03) What does your content creation process look like? (19:20) How has investing in your business paid off? (25:59) How have you gotten comfortable with sharing on social media? (30:15) Who can benefit from joining the bootcamp? (36:24) How to connect with Raissa (40:25)   Resources The Jewellery Business Bootcamp Abloro Jewellery Website Follow Raissa on Instagram and Pinterest   Find Jewellers Academy on Instagram and Facebook!

How do you know when it’s time to turn your jewellery business into a full-time job? In this episode, Helen O’Connor shares the six-point plan she used to build the confidence and skills she needed to start making jewellery full time. She also talks about the power of affirmations and explains how she discovered her unique jewellery style and specialty. Wherever you are in your jewellery business journey, this episode has great insight and inspiration!    Episode Description: In this episode we’re talking with Helen O’Connor about her experience of making her jewellery business a full-time job (0:51) How did you get started with jewellery making 20 years ago? (2:25) What did it feel like to sell your first piece? (6:05) Which techniques do you use in your jewellery? (8:20) When did you realize you had a unique style and speciality? (13:49) What inspired you to switch to full-time jewellery making? (17:10) Can you tell us about the six-point plan you made? (19:40) 1. Write down your fears (21:00) 2. Use affirmations and meditations (21:52) 3. Make a plan (25:45) 4. Prepare to make the transition (28:31) 5. Network (32:10)   6. Invest in yourself (38:04) How to connect with Helen (41:33)   Resources Online Diploma in Silver Jewellery Online Diploma in Fine Jewellery Helen’s Website Follow Helen on Instagram and Facebook   Find Jewellers Academy on Instagram and Facebook!

We always share that our diploma programme is open to everyone,, but what is it actually like to join as a total beginner? In this episode, Tanya Pepper shares her experience of signing up for our online diploma programme and learning enough to launch her own jewellery business, Estelle Jewellery Designs. She opens up about the challenges she faced and talks about the incredible community she was able to build with her mentors and fellow students. If you’re considering enroling in one of our programmes, this episode is full of useful information!     Episode Description: In this episode we’re talking with Tanya Pepper, one of our diploma graduates (0:51) How did you get interested in jewellery making? (2:10) What inspired you to sign up for the diploma programme? (4:04) What was the biggest challenge you faced in the process? (11:00) How did you experience community even though the diploma is online? (16:44) What was your favorite piece you made? (18:48) How is your business going so far? (25:11)   Resources Online Diploma in Silver Jewellery Online Diploma in Fine Jewellery Follow Tanya on Instagram and Facebook   Find Jewellers Academy on Instagram and Facebook!