It's Freeday! I mean friday lmao sorry my bad. Anyways how was your time off from the office - if you had some time off. Also if you have an office. Ok let me rephrase the question. How are y'all doing today lil Scienzers? 'Coz I sure am excited about this very episode! We're now 2 weeks in 2021 (I think) and I have already been through an indigestion, trying to find the piece of $*^ç that crashed into my parked car and ran, have to move houses -- i'll stop here. The rest was pretty good. ANYWAYS today's question comes from the one and only Susannah Gold, aka Susannah Diamond because her Qs are so sharp they cut Scienza to pieces! Ha hahaha - my jokes sucks. Love y'alllll!!!!!

The Future of American Tariffs: A Trump Phenomenon or Here To Stay? Harmon Skurnik and Mark Fornatale Skurnik has been importing wines and spirits from the EU for 33 years, and not once were tariffs considered a serious threat until last year. Now, with the Trump Administration initiating trade wars all over the globe, the threat to EU wine and spirits producers is very real, as evidenced by the October 2019 imposition of a 25% tariff on Spanish, French and German wines, based on the so-called Airbus dispute. Going forward, additional tariff threats loom, due mainly to the Digital Services Taxes being proposed throughout the EU, which the US government calls “discriminatory against US companies”. This situation threatens to bring about new tariffs of up to 100% on wines and spirits throughout Europe, and this time, on Italian wines as well. As a founding board member of the United States Wine Trade Alliance, a trade group doing everything in their power to avoid new tariffs and remove current ones, Harmon is well-equipped to give you the latest updates on this fraught situation, including what the tariff landscape will look like in 2021 and beyond.

Italian Wine Podcast Episode 480: Monty Waldin hears from Dr. Laura Catena from Catena Zapata Dr. Laura Catena is a fourth generation Argentine vintner, physician and author. Catena was born in Mendoza and spent her childhood with her grandfather Domingo at the family's winery in the small village of La Libertad. Laura graduated magna cum laude from Harvard University in 1988 and has a Medical Doctor degree from Stanford University. In 1995 Laura joined her father Nicolás Catena Zapata at the family winery and founded the Catena Institute of Wine with the vision of making Argentine wines that could stand with the best of the world. Find out more in the link below! catenawines.com/index.php

Italian Wine Podcast Episode 479: IWP presents "How to Get U.S. Market-Ready" with Steve Raye. Find all the resources and examples Steve describes in this podcast on his website, listed below. In section 2, Steve talks about minor items of importer-distributer agreements: rights, standards, representations and warranties, IP ownership, AMP, currency etc. Listen up, and take notes! Steve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get U.S. Market-Ready," helps wine and spirit brands enter the United States market. Bevology, Inc. | bevologyinc.com How to Get U.S. Market Ready | italianwinebook.com/index.php/how-t…ne-and-spirits/

Hey y'all we're almost back from the winter break.... #sad #nobueno #ineedaholiday #alreadytiredof2021 #2021gotohell. I can keep going but I'll stop now.... Wait.. This ep is supposed to go out on Jan 8th so that means we'll be in the office already omg this is crazy. Alright then! Work's already done! Yeeeee hawwwww!!!!! KEWL!!! Today's question comes from Scott Patrick, and you should listen to it like now!

Italian Wine Podcast Episode 477: What's Next for Wine Education Catch up on the wine2wine 2020 featuring by Ian Harris & Monty Waldin. In this session the Wine & Spirit Education Trust (WSET) CEO Ian Harris will look at how the delivery of wine education has changed over the years, how the last six months are shaping the future of wine education and why wine education is more important than ever. Italian Wine Podcast is a proud media partner of wine2wine2020. Visit www.wine2wine.net for more information.

Italian Wine Podcast Episode 476: Is Wine Gendered Audio from the wine2wine 2020 session with Camilla Lunelli and Regine Lee MW. How do we market and sell wine based on notions of gender, and is this effective? How can we better understand gender bias both in the way we approach consumers and within the trade? Italian Wine Podcast is a proud media partner of wine2wine2020. Visit www.wine2wine.net for more information.

Italian Wine Podcast Episode 475: Monty Waldin hears from Elena Pozzolini of Tenuta Sette Cieli. Tenuta Sette Cieli is a Tuscan estate between Bolgheri and Castagneto Carducci, and the winery owns 120 hectares of land of which 10 hectares are planted with vineyards at 400 m asl in Monteverdi Marittimo (Pisa) and 5 in the Doc Bolgheri. Elena Pozzolini, Tuscan by birth and with lots of experience in the field, gained in Italy and abroad, between California, Australia and Argentina manage's the oenological side of things. www.settecieli.com/

Italian Wine Podcast Episode 474: IWP presents "How to Get U.S. Market-Ready" with Steve Raye. Find all the resources and examples Steve describes in this podcast on his website, listed below. Steve explains that his goal is to give you a sense of the range of issues that can be negotiated, so you can then prioritize them for what's important for you. Once you've categorized the issues, you can then think through each and determine an entry or initial offer, and a "walk away" point. Steve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get U.S. Market-Ready," helps wine and spirit brands enter the United States market. Bevology, Inc. | bevologyinc.com How to Get U.S. Market Ready | italianwinebook.com/index.php/how-t…ne-and-spirits/

Chi ha bisogno di un po' di Scienza il primo dell'anno.... Poi è a posto per tutto l'anno! Che il 2021 sia meglio del 2020, ma comunque sia va bene uguale! Intanto iniziamolo con the epic duo!

Italian Wine Podcast Ep. 472: What can we learn from Provence? A rosé perspective. Audio from the wine2wine 2020 session featuring Elizabeth Gabay MW and Matilde Poggi Within 30 years, Provence managed to turn a backwater wine region producing rustic quality wines into one of the most commercially successful wine-producing regions, maintaining a strong export market and an increasingly high profile. How did they achieve this and what might topple them from their pre-eminent position in the coming years? Italian Wine Podcast is a proud media partner of wine2wine.net/

Italian Wine Podcast Episode 471: Going Digital is More Than Just Opening an Online Wine Shop Audio from the wine2wine 2020 session featuring André Riberinho and Valentina Abbona Selling wine online is only one of the many opportunities available for wineries looking at digital. In this session we’ll talk about why looking at new channels and supporting existing ones, as well as preparing your winery information for the digital and making online partnerships are key elements to a successful digital strategy. Italian Wine Podcast is a proud media partner of wine2wine.net/

Italian Wine Podcast Episode 469: IWP presents "How to Get U.S. Market-Ready" with Steve Raye. Find all the resources and examples Steve describes in this podcast on his website, listed below. Many have been the discussions about the role that Millennials play in wine&spirits business in the US and as 2017 they have all reached legal age for consumption. How do Millennials drive different trends? And who actually leads the volume and value of the buying rate in the US? Find out now, by listening to this episode! Steve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get U.S. Market-Ready," helps wine and spirit brands enter the United States market. Bevology, Inc. | bevologyinc.com How to Get U.S. Market Ready | italianwinebook.com/index.php/how-t…ne-and-spirits/

Santa and the Grinch are back! HAH! Guess who's the Grinch! Thanks Lord we're on holiday and my boss can't call me into her office to tell me how much I can't put this on the internet. Too late sis! JKJKJK, all love! All that I say comes from a place of pure love and affection so for real, we're all friends and I never get yelled at (she's forcing me to write this tho...........)Anyways, I'm scheduling thousands of eps so that y'all wine freaks have some material to go through during this unusual Xmas. So Im sorry if I make no sense at all while writing this copy, but this podcast aint going to schedule itself and this is the only place where I feel like I can be myself openly and complain about life lmaoooo kinda like a diary hahahhahahahhahha! See ya soon Scienzerz!

Italian Wine Podcast Episode 467: How Covid-19 changed wine consumer behaviors in China Audio from the wine2wine 2020 session with Natalie Wang and Alice Wong. The session will focus on the impacts of the pandemic on China’s wine market and how it has changed wine consumer behaviours. It will also examine how Covid-19 accelerated wine trends including e-commerce wine sales, livestreaming broadcast, and social media marketing. The session will delve deep into case studies to illustrate how these trends have affected wine sales. Italian Wine Podcast is a proud media partner of wine2wine2020. Visit www.wine2wine.net for more information.

Italian Wine Podcast Episode 466: Wine Meets Wellness: A new demand for transparency in wine. What are the trends in wellness, and who are these drinkers? Modern consumers want transparency about what’s in their wine – from ingredient labelling, to label transparency. A new wave of wine marketers is exploiting this by creating a category called “clean wine”, using the language of wellness, while disparaging the wine industry Join Felicity Carter and Rebecca Hopkins to learn more about how to navigate these trends. Audio from the wine2wine 2020 session with Felicity Carter & Rebecca Hopkins Italian Wine Podcast is a proud media partner of wine2wine2020. Visit www.wine2wine.net for more information.

Italian Wine Podcast Episode 465: Monty gets a word with Gus Zhu MW Gus entered the wine world as a wine educator under the guidance of Fongyee Walker MW and Edward Ragg MW, the founders of Dragon Phoenix Wine Consulting. In 2017, he graduated with the Master of Science degree in Viticulture and Enology from UC Davis. During his time at UC Davis, he also gained winemaking experience as a cellar hand at Napa’s Cakebread Cellars, as well as hospitality and direct-to-consumer sales experience at Napa’s Hall winery. guszhu.com/

Italian Wine Podcast Episode 464: IWP presents "How to Get U.S. Market-Ready" with Steve Raye. Find all the resources and examples Steve describes in this podcast on his website, listed below. How important are in store tastings? Can they still happen during COVID-19? They can probably be the most affective tool that wine&spirits brands can benefit from. They address key needs such as: do customers like the products? Can they buy it right then? Do they have any questions? After an in store tasting, it is also important to achieve a good goal, which is a 30% conversion rate. Listen to this episode and make it happen yourself! Steve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get U.S. Market-Ready," helps wine and spirit brands enter the United States market. Bevology, Inc. | bevologyinc.com How to Get U.S. Market Ready | italianwinebook.com/index.php/how-t…ne-and-spirits/

Be honest... You have asked Santa for a good ole episode? Well, here it is! And---- don't worry, we ain't going anywhere for them holidayz! Musical Guest: Makaih Beats - check it out here open.spotify.com/artist/3FpeZ9RfO…b2?autoplay=true

Italian Wine Podcast Episode 462: Hacking the Wine Culture in Africa Catch up on the wine2wine 2020 hosted by Tinashe Nyamudoka and Temitope Akintola. Tinashe and Temitope give an overview of the wine market in Zimbabwe and Africa, in general, including recent developments in the imported wine market. Special attention is paid to lifestyle and trends. Italian Wine Podcast is a proud media partner of wine2wine2020. Visit www.wine2wine.net for more information.

Italian Wine Podcast Episode 470: Monty has a chat with Rebecca Severs Rebecca is the owner of Memphis's only Southeastern Italian restaurant and wine bar. Together with her husband, Chef Jason Severs, she is recreating the regional cuisine of his family, renditions of antipasto, salads, meats and seafood, over 50 Italian cheeses, plus homemade pasta, bread, and desserts. Nearly eighteen years ago, Rebecca and Jason Severs decided to open a restaurant in Memphis at the same time they decided to get married. After three years of planning and looking for the perfect location, their dream was finally realized. Jason's family is from Capurso, Italy. It is a small town outside of Bari, which is the capital of Puglia, and that's why they decide to preserve his family's culinary roots.

Italian Wine Podcast Episode 461: Wine and Allyship | Why Diversity, Equity, and Inclusion are Good for the Wine Business Julia Coney and Elaine Chukan Brown lead the session from wine2wine 2020. Over the past several months, the U.S. has gone through a new civil rights movement, where allyship can no longer be performative. Wine consumers are diverse in terms of age and race. Now is the time for the industry to change its perception of a wine consumer and how speaking up on social issues inspires new wine drinkers. Italian Wine Podcast is a proud media partner of wine2wine2020. Visit www.wine2wine.net for more information.

Italian Wine Podcast Episode 460: Monty gets a word with Dr. Josef Schuller MW. "Pepi" Schuller has done much to advance wine education, not just in Austria but worldwide, by founding the Austrian Wine Academy and serving as chairman of the Institute of Masters of Wine. Listening to his words one can appreciate wine's power to bring people together. Italy and Austria share many ties and the Austrian Wine Academy is a wonderful resource right next door. www.weinakademie.at/english.php

Italian Wine Podcast Episode 459: The Next Normal - Insights on Adapting to Covid 19 in the U.S. Market Audio from the wine2wine 2020 session with Steve Raye and Ed Lamay. A one-on-one interview with a key decision maker in the U.S. market exploring how they are adapting to the new realities caused by Covid-19. We’ll look at case histories of strategies in play for off-premise, on-premise and newly named “e-premise” (E-commerce and Direct to Consumer) sales channels. Italian Wine Podcast is a proud media partner of wine2wine2020. Visit www.wine2wine.net for more information.

Italian Wine Podcast Episode 457: The benefits of a more diverse wine industry. Audio from Manjaval Janjo's wine2wine 2020 session, with moderator Paul Caputo. For the last 10 years or so, going as far back as the banking crisis of 2008, most sectors of the wine trade have suffered. Sectors which are seen to excel are more an exception, rather than the rule. Prosecco has been a phenomenal success, but even that curve is beginning to flatten. The wine industry has long wrestled with the challenges of re-inventing, modernising, and promoting itself to a younger audience, while our cousins in the spirits and beer industries have easily embraced and adapted to the modern society in which we all trade. Of course, it’s easy to cite beer’s relative ease of production when compared to wine, and spirit’s versatility as a cocktail ingredient; but are we as an industry missing the bigger picture? Studies from the US have shown that younger audiences continue to view wine as “dad’s drink” as well as being “uncool”. I argue that we can no longer afford to keep wine as an elite club and must find a way to diversify our target audience. We only need to look to the success of other alcoholic beverage categories, to see the correlation between sales figures and their marketing campaigns. Italian Wine Podcast is a proud media partner of wine2wine.net/

GUYS! I know that for the last couple of weeks we've been a lil geeky with the Friday podcasts. It was Scienza, yes, but c'mon, let's be honest over here: we missed Stevie as a mediator. Yes we did. She is exactly what Scienza needs: a big voiced asian/new yorker? Maybe. A tiktok obsessed weirdo? For sure A "I have something like 40 ring lights pointed at me in my office" kinda gal? I let you answer that. But for sure, every time she unsuccessfully tries to land a joke - it is freaking funny. Like she tries so hard it gives me life. It reminds me that trying is already winning. So anywayssssss here's our lil Santa Lucia gift to you. A brand new episode of Everybody Needs a Bit of Scienza, with a question from Tiziana Forni, straight outta the big apple. I think "big apple" sounds very 90ies lmaooooo what do they call it now? the magnum malum? HAH, this joke is for a certain elite -- and by elite I mean the poor kids who were forced to study latin in high school with Orberg method, that consists into learning the language as if it was a still used foreign language. Sic est. Sorry, I went too far, my boss is gonna yell at me coz this text is not SEO friendly... let me fix that: WINE WINE WINE wine wine vino vino grape juice corpus christi grape marzemino stra buono teroldego vitigni podcast che parla di vino k byeeeeeeeeeeeeee Today's music from www.scottholmesmusic.com/

Italian Wine Podcast Episode 456: Committing to Change - How Wine Industry Professionals Are Redefining Leadership for the Next Generation Audio from the wine2wine 2020 session featuring Rania Zayyat and Amelia Singer, hosted by Felicity Carter. As conversations in the wine industry have hovered over social movements and scandals, Amelia Singer and Rania Zayyat examine commonalities among the issues at hand by redefining and broadening the conversation about diversity and bullying. When it comes to solutions, they highlight the importance of collective action to bring about greater diversity, inclusion within leadership, and real change in the modern global wine industry. Italian Wine Podcast is a proud media partner of wine2wine.net/

Italian Wine Podcast Episode 455: Anna Baranova graciously dedicates time out of her day to speak with Monty Waldin. Anna is an all around star of the Italian wine scene in St. Petersburg, Russia. She shares quick take on what Italian wine producers need to know about Russia, in general, and introduces us to her background in wine. Anna is an Italian Wine Ambassador, DipWSET, Weinakademiker, educator, judge, sommelier, cavist, and all around amazing person! Listen in and start making plans to visit St. Petersburg once international travel becomes an option!

Italian Wine Podcast Episode 454: IWP presents "How to Get U.S. Market-Ready" with Steve Raye. Find all the resources and examples Steve describes in this podcast on his website, listed below. How much do wine and spirit competition scores matter? If you're looking to get the time and attention of a potential importer in the United States having relevant tasting scores can make all the difference. One fundamental difference between wine and spirit competitions is each wine vintage has unique characteristics, meaning there may be reasons to submit wines to competitions annually. Steve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get U.S. Market-Ready," helps wine and spirit brands enter the United States market. Bevology, Inc. | bevologyinc.com How to Get U.S. Market Ready | italianwinebook.com/index.php/how-t…ne-and-spirits/

Italian Wine Podcast Episode 451: three podcast geeks meet to unveil the secrets of audio format! Here to another session held on wine2wine Business Forum 2020! Super fresh out of the wine world, woot woot! Veteren podcasters Monty Waldin (The Italian Wine Podcast) and Lawrence Francis (Interpreting Wine) are joined by fellow wine writer and audio enthusiast Paul Caputo to discuss the future of audio in an increasingly digital wine industry. They discuss whether, aside from podcasts (doesn’t everyone have a wine podcast these days?), audio might be a format that can be utilised by producers, journalists, wine professionals and consumers to enhance and advance the wine industry in a world that is increasingly having to adapt to use digital strategies of engagement. Wine has always been associated with what we taste and smell, can it be what we hear as well?

Italian Wine Podcast Episode 453: Attilio Scienza presents an advanced seminar on international grape varieties in Italy at wine2wine 2020. This is the original Italian audio recording of Professor Attilio Scienza lecturing at wine2wine 2020 (Part two of two). Professor Scienza's presentation is moderated by Alessio Planeta of Planeta Winery. This advanced seminar is geared toward the likes of Vinitaly International Academy (VIA) candidates, ambassadors, or experts seeking a deep dive into the subject. Italian Wine Podcast is a proud media partner of wine2wine2020. Visit www.wine2wine.net for more information.

Italian Wine Podcast Episode 449: IWP presents "How to Get U.S. Market-Ready" with Steve Raye. Find all the resources and examples Steve describes in this podcast on his website, listed below. Know the difference between margin and markup. It may seem mundane, but a a simple arithmetic error can have serious consequences as it's compounded through each tier of the wine and spirits industry in the United States. Steve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get U.S. Market-Ready," helps wine and spirit brands enter the United States market. Bevology, Inc. | bevologyinc.com How to Get U.S. Market Ready | italianwinebook.com/index.php/how-t…ne-and-spirits/

Italian Wine Podcast Episode 450: Monty Waldin interviews Mark Cuff! This is the second time we have Mark as a guest since the beginning of Italian Wine Podcast, and it definitely it won't be the last! Mark is the owner of The Living Vine, a wine e-commerce that works with wineries fighting against standardization, farmers who care about the longevity of the vine and the environment, and people who are passionate about creating wines that express their place of origin. You can check it out yourself here thelivingvine.ca/

Italian Wine Podcast Episode 452: "Sangiovese, Lambrusco and Other Vine Stories" (La Stirpe del Vino) continues with Narrator Joy Livingston. Phylloxera part two of two. Will the invasive pest ravaged Europe's vineyards during the early part of the last century sterminate each and every vine species or will the vines come out as winners? Well, let's find out! This is the English language version of the original Italian book, "La Stirpe del Vino," written by Attilio Scienza and Serena Imazio. Get to know the vines that produce the grapes used to make the wine you love, like you've never seen them before. "Sangiovese, Lambrusco and Other Vine Stories" is available from Amazon (Kindle format) and positivepress.net (paperback).

Italian Wine Podcast Episode 448: Attilio Scienza presents an advanced seminar on international grape varieties in Italy at wine2wine 2020. This is the original Italian audio recording of Professor Attilio Scienza lecturing at wine2wine 2020 (Part one of two). Professor Scienza is introduced by Stevie Kim and the presentation is moderated by Alessio Planeta of Planeta Winery. This advanced seminar is geared toward the likes of Vinitaly International Academy (VIA) candidates, ambassadors, or experts seeking a deep dive into the subject. Italian Wine Podcast is a proud media partner of wine2wine2020. Visit www.wine2wine.net for more information.

Italian Wine Podcast Episode 447: "Sangiovese, Lambrusco and Other Vine Stories" (La Stirpe del Vino) continues with Narrator Joy Livingston. Phylloxera part one of two: remember phylloxera? The invasive pest ravaged Europe's vineyards during the early part of the last century. Hear the tale straight from the experts. This is the English language version of the original Italian book, "La Stirpe del Vino," written by Attilio Scienza and Serena Imazio. Get to know the vines that produce the grapes used to make the wine you love, like you've never seen them before. "Sangiovese, Lambrusco and Other Vine Stories" is available from Amazon (Kindle format) and positivepress.net (paperback).

Italian Wine Podcast Episode 446: Monty Waldin rings "El Guiri," Jonas Tofterup MW. Jonas enjoys using his Danish heritage to have fun with his WSET students at the Iberian Wine Academy in Malaga, Spain. Jonas grew up in Andalucía, Spain, though he's studied in Denmark and been plugged into the Danish wine trade. While he's involved in education and the commercial side of the wine industry, Jonas will likely always have a hand in winemaking in some way, shape, or form. Visit: iberianwineacademy.com/

Italian Wine Podcast Episode 445: Monty Waldin reaches out to Germany and Thomas Curtius MW. Thomas began his wine life after a previous career in journalism and the automotive industry. He is always interested in finding human stories to help tell the tale of grapes, vines, and wine. Find Thomas at: thomas-curtius.com/en/home/ Italian Wine Podcast is a proud media partner of www.wine2wine.net.

Italian Wine Podcast Episode 444: IWP presents "How to Get U.S. Market-Ready" with Steve Raye. Find resources such as lists of wine and spirit competitions, franchise states, and more on Steve's website, links below. Have you ever been in a business meeting with Americans and wondered: "What is going on in their heads?" Steve has got you covered. Here, he walks you through some of the quirks, customs, and tics that may seem, um, "special" to Italian wine and spirit producers. This is "What Makes Americans so American?" Part two of two. Steve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get U.S. Market-Ready," helps wine and spirit brands enter the United States market. Bevology, Inc. | bevologyinc.com How to Get U.S. Market Ready | italianwinebook.com/index.php/how-t…ne-and-spirits/ Italian Wine Podcast is a proud media partner of www.wine2wine.net.

Italian Wine Podcast Episode 442: "Sangiovese, Lambrusco and Other Vine Stories" (La Stirpe del Vino) continues with Narrator Joy Livingston. Table grapes part two of two: we know, table grapes, come on right? Hey, table grapes are important too. If we're going to study the history of the vine fully, let's not leave off this important branch of the family tree. This is the English language version of the original Italian book, "La Stirpe del Vino," written by Attilio Scienza and Serena Imazio. Get to know the vines that produce the grapes used to make the wine you love, like you've never seen them before. "Sangiovese, Lambrusco and Other Vine Stories" is available from Amazon (Kindle format) and positivepress.net (paperback). Italian Wine Podcast is a proud media partner of www.wine2wine.net.

Italian Wine Podcast Episode 441: Monty Waldin hears from Dewey Markham Jr. in Bordeaux. Dewey's life and career make for quite the interesting story - listen in to hear how a missed flight out of Charles de Gaulle helped shape his fascination with France. Originally from New York, Dewey wrote the classic wine books "Wine Basics" and "1855: A History of the Bordeaux Classification." Make sure to check out dmjwineworks.com/ if you fancy a wine tasting, instruction, or Bordeaux visit. Italian Wine Podcast is a proud media partner of www.wine2wine.net.

Italian Wine Podcast Episode 440: Monty Waldin and fellow podcaster Paul Caputo form like Voltron. Paul, an Italian Wine Ambassador, has family ties to Italy - listen in to find out which region and which grape varieties really sparked his fascination with Italian wines.. Paul is an accomplished podcaster himself and he's undertaken a huge project, gathering territory information, wine styles, and grape varieties at Vinorandum. Make sure to check out Paul's podcast, The Italian Job: www.https://www.paulcaputo.wine/podcast/ ...and Vinorandum: www.https://www.vinorandum.com/ Italian Wine Podcast is a proud media partner of www.wine2wine.net.

Italian Wine Podcast Episode 439: IWP presents "How to Get U.S. Market-Ready" with Steve Raye. Have you ever been in a business meeting with Americans and wondered: "What is going on in their heads?" Steve has got you covered. Here, he walks you through some of the quirks, customs, and tics that may seem, um, "special" to Italian wine and spirit producers. This is "What Makes Americans so American?" Part one of two. Steve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get U.S. Market-Ready," helps wine and spirit brands enter the United States market. Bevology, Inc. | bevologyinc.com How to Get U.S. Market Ready | italianwinebook.com/index.php/how-t…ne-and-spirits/ Italian Wine Podcast is a proud media partner of www.wine2wine.net.

Italian Wine Podcast Episode 437: "Sangiovese, Lambrusco and Other Vine Stories" (La Stirpe del Vino) continues with Narrator Joy Livingston. Table grapes, part one of two: we know, table grapes, come on right? Hey, table grapes are important too. If we're going to study the history of the vine fully, let's not leave off this important branch of the family tree. This is the English language version of the original Italian book, "La Stirpe del Vino," written by Attilio Scienza and Serena Imazio. Get to know the vines that produce the grapes used to make the wine you love, like you've never seen them before. "Sangiovese, Lambrusco and Other Vine Stories" is available from Amazon (Kindle format) and positivepress.net (paperback). Italian Wine Podcast is a proud media partner of wine2wine.net.

Italian Wine Podcast Episode 436: Monty Waldin catches up with trooper Elizabeth Gabay MW. Elizabeth resides in the French Alps near the Italian Region of Liguria. Though her town has recently been hammered by an early fall storm and has essentially been cut off from the outside world, Elizabeth powers through to talk rosé wines with Monty. Elizabeth has some ideas for how Italian wine producers can make unique, idiosyncratic rosato wines that are deserving of our attention. For a deep dive make sure to read Elizabeth's tome, "Rosé: Understanding the Pink Wine Revolution."pink.wine/

Italian Wine Podcast Episode 435: Monty Waldin is lucky enough to get a few moments of Michelle Cherutti-Kowal MW's time. Michelle Cherutti-Kowal, Master of Wine, is a Canadian-Italian educator based in the UK. Thanks to her dedication and drive, Michelle's own wine studies have morphed into a force of nature helping others achieve their wine education goals. Listen in to hear how Michelle continues to advance the Institute of Masters of Wine, and gain some insight into her research on the impacts of DOC and DOCG classification.

Italian Wine Podcast Episode 434: IWP presents "How to Get U.S. Market-Ready" with Steve Raye. The wine and spirits playing field is in constant flux, especially with respect to E-Commerce and Direct to Consumer sales. This is even more so with the specter of COVID present. Here, Steve revisits some DTC concepts and definitions with state of the art information. Steve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get U.S. Market-Ready," helps wine and spirit brands enter the United States market. Bevology, Inc. | bevologyinc.com How to Get U.S. Market Ready | italianwinebook.com/index.php/how-t…ne-and-spirits/

Friday means Scienza, once again! We're having tacos & margaritas @ the office today and what better way to celebrate even more than listening to this amazing episode? Today's questions come from Corinne Keddi: ISS A WHOLE DIFFERENT STORY, WINE-BRUH! We talk about crunchiness, juiciness and elasticity of the grape! Listen now! Musical Guest: Ikebe Shakedown - The Illusion Check it out here: open.spotify.com/track/5OZo5In5sFx8Ug8RHW6efs Cin Cin! Stay Safe Y'all!