In this episode, Jim shares a recent live talk prepared for the launch of the Growth Marketing Operating System—a framework for identifying and overcoming growth blockers. This talk focuses on increasing conversions and improving your conversion rate, tackling common issues such as poor lead generation and low e-commerce sales. Jim delves into strategies like creating urgency, developing activation offers, and using the right offer formula. He also shares examples from successful companies illustrate how they overcame conversion challenges and scaled their operations.TOPICS DISCUSSED IN TODAY’S EPISODEIntroduction to Growth Marketing Operating SystemIdentifying Growth BlockersKey Questions to Diagnose Conversion IssuesUnpacking the Irresistible Offer FormulaCase Studies of Successful OffersSpectrum of Activation StrategiesReal-World Examples of Activation OffersBuilding in Public: Our Own ExperimentsConclusion and Final ThoughtsResources:Growth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

Today Jim is joined by one of the original masterminds of the product led growth strategy, Wes Bush of Productled.com. Wes and Jim get incredibly tactical as they go through step by step on how to decide if product led growth is a good match for your company and how to implement if it is.TOPICS DISCUSSED IN TODAY’S EPISODEWhat is Product Led Growth (PLG)Iconic Examples of Product Led GrowthEvaluating PLG for Your BusinessImplementing a Product Led StrategyIdentifying Your Ideal UserCrafting an Effective OfferAddressing Objections and Highlighting AdvantagesCrafting a Compelling OfferFrictionless Onboarding StrategiesOptimizing Pricing for ValueData-Driven Decision MakingImplementing Product-Led GrowthBuilding a People-Based Business Resources:Productled.comGrowth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

This week, Jim shares an excerpt from a recent live coaching event where he demonstrated how to unblock growth through better and more effective positioning tactics. Jim gets tactical and draws from real life examples through case studies and a look inside Neat Apparel and Growth Hit. TOPICS DISCUSSED IN TODAY’S EPISODEUnderstanding PositioningEvaluationEffective frameworksCrafting your pitchTargeting different personasConversion rate optimizationCase Studies: Rocket Money, Warby Parker, Figma, Spanx, etc.Real-world application with Neat and GrowthHit  Resources:Growth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

Jim and Yonathan break down another Iconic piece of writing as they talk about David Sacks Substack article titled Your Startup is a Movement. They go over the main points and discuss what they agree and disagree with as well as contextualizing some of the ideas for new startup founders.TOPICS DISCUSSED IN TODAY’S EPISODEMarketing a Movement13 Steps definedFavorite QuotesAttacking the status quoPunching Up not DownWhat makes this iconicWho should read thisResources:Your Startup is a MovementDavid SacksGrowth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

Jim is joined by Jordan Summers during a Linkedin live stream where they discuss tactics and strategies for navigating the holiday season, including the all important Black Friday and Cyber Monday. They get tactical with strategies for companies at different stages of growth and provide a blueprint on how to make it through and meeting your goals.TOPICS DISCUSSED IN TODAY’S EPISODEThe importance of black Friday and cyber mondayShould Your Business Compete?Holiday Season strategiesBalancing discounts and marginsMaximizing customer engagementSetting goalsCrafting Effective OffersUnderstanding Ad Spend and CPMsScaling ad campaigns effectivelyAd creative strategiesLanding pages and websitesUnderstanding Ad Spend and CPMsPost-Holiday Marketing StrategiesResources:Growth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

In this episode, Yonathan and Jim discuss the urgency of adopting AI in their agency to stay competitive in a rapidly evolving market, and discuss the essential tools businesses need to succeed in the future.TOPICS DISCUSSED IN TODAY’S EPISODEThe Urgency of AI AdoptionInsights from AI ExpertsImpact of AI on Business ModelsBalancing Strategy and ExecutionImplementing AI in Our WorkflowExploring AI Tools and ApplicationsBuilding a Data-Driven FutureIntegrating AI into Daily RoutinesTeam Collaboration and AI Resources:AI-First BookGrowth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

In this episode, Jim shares a recent LinkedIn Live presentation he gave explaining tactics and advice on how to unblock growth for any business regardless of size. Jim gets into specifics using examples from best-in-class businesses as well a peek behind the curtain at what's happening in Growth Hit and Neat Apparel.TOPICS DISCUSSED IN TODAY’S EPISODEUnderstanding the “stuck” phaseWhat season are you inIdentifying blockersEffective positioningOvercoming conversion issuesCustomer Acquisition strategiesActivation techniquesHow to make an offerTrafficGrowth calendarsResources:WATCH the Video HEREGrowth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

On this episode, Jim is joined by Ryan and Sean Kleier, two comedians who have taken their successes in show business and translated them into the world of marketing. They get tactical on how you can incorporate the art and science of comedy to improve your marketing campaigns.TOPICS DISCUSSED IN TODAY’S EPISODEImportance of authenticityCreative processPackaging and executionTweakingA/B testingPitfalls of data relianceThe value of bombingComedy and brandingThe business of creativityRecognitionViralityResources:https://www.kleierbrothers.com/ Growth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

This week, Jim is joined by Natalie Ellis of Bossbabe to talk about how to grow an engaged community in 2023. Things get tactical as Natalie discusses the importance of focus and developing content systems.  TOPICS DISCUSSED IN TODAY’S EPISODEFocusing on one channel: Youtube, Email, or PodcastThe value of quality contentCommunity building tacticsThe difference between audience and community Content MachinesPersonal growth and evolutionResources:BossbabeGrowth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's TwitterAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

Jim talks with Dominic Rubino who has bootstrapped multiple businesses to successful exits including a 9 figure exit. Dominic talks about the scalability of trades businesses and gets tactical on his sales and hiring. TOPICS DISCUSSED IN TODAY’S EPISODEBootstrapping storiesTeam building, hiring strategiesNiching downGrowth, Sale, or CashflowMastering SalesTraining your teamResources:ProfitToolBelt.comCabinetMakerProfitSystem.com10XBLT.comGrowth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter  Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

Jim shares a fantastic LinkedIn Live conversation with Growth Hit's head of growth, Jordan Summers. They dive into a very tactical discussion about How to succeed (not get fired) as a newly hired Head of growth for a business, brand, or startup.TOPICS DISCUSSED IN TODAY’S EPISODEThe first 90 daysStarting StrongQuick wins vs long term goalsMistakes to avoidBuilding trustDefining KPI’sMarketing and salesBusiness health vs growth KPIBuilding a teamDeploying frameworksQualitative vs quantitative researchNon-linear leapsResources:Growth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's TwitterAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

This week, Jim shares his insights from his experience being a Dad and teaching his kids important life lessons.TOPICS DISCUSSED IN TODAY’S EPISODEParenting resilienceResilience in businessGrowth vs fixed mindset10x thinkingAsking the right questionsLeveraging coaches and mentorsResources:Growth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's TwitterAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)

On this episode, Jim is joined by Bradley Hammer to discuss his journey from a corporate burnout to business architect. Jim and Bradley focus on the mindset transformation entrepreneurs need to grow from a rainmaker to architect.TOPICS DISCUSSED IN TODAY’S EPISODEFrom burnout to successRainmaker vs architectAn OS for your businessCommon mistakes10x strategic thinkingWorking above the businessThinking timeQuarterly Reviews16 tips for weekly rituals Resources:Blueprint OSGrowthHitGrowth Marketing OSThe Growth Marketer's PlaybookNeat Apparel Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

This week, Jim is joined by Will Hughes as he shares his unique framework for encouraging creative thinking and solutions for entrepreneurs.TOPICS DISCUSSED IN TODAY’S EPISODECreating liquid mindHarnessing frameworksBreaking thought patternsUsing another perspectiveExposure to different ways of thinkingCopy cultureOxford frameworkSpecific applications Resources:Liquid Mind WebsiteWill HughesGrowthHitJim's LinkedInJim Huffman websiteJim's Twitter Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

This week, Jim shares a framework for how to 2x your business in 10 minutes and gets tactical with 9 tools to implement today.  TOPICS DISCUSSED IN TODAY’S EPISODEDouble your business in 10 minutesComfort Work TrapLeverage and Naval9 Tools to 2x your businessCase study: Neat ApparelCase Study: GrowthHitUpcoming tools Resources:Growth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's TwitterAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

This week, Jim shares a talk he gave on a unique but enviable problem his business has developed: selling out of all their product. Jim gets tactical on exactly how to get to this point and what to do once you've arrived.TOPICS DISCUSSED IN TODAY’S EPISODEThe problemFive point system Validating your readinessCrafting a unique propositionCreating an irresistible offerBuilding an effective websiteMaximizing ad spendGrowth ModelsPre and Post Launch strategiesGrowth calendarSpecial OfferResources:GrowthHitJim Huffman websiteJim's LinkedinJim's TwitterThe Sold-Out PlaybookAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

This week Jim is featured on the What Are You Made Of? Podcast. Jim shares his experiences in identifying and leveraging byproducts of existing business models and the potential pitfalls of shiny object syndrome among founders.Resources:GrowthHitJim Huffman websiteJim's LinkedinJim's TwitterAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)

In this episode, Pranav Dalal, CEO of Flowz, shares his entrepreneurial journey and discusses predictable revenue. Dalal offers specifics on using unique event marketing techniques, such as holding business meetings in stadium suites to attract clients and provides insights on adapting to global talent trends and navigating business growth phases. He and Jim get tactical on how to create leads, pipelines, and competitive advantages to create predictable revenue. This episode is for anyone looking to establish a system for predictable income streams and scale their business effectively. TOPICS DISCUSSED IN TODAY’S EPISODEImportance of predictable revenueHooks and pipelineHow to create leadsManaging OutboundAnalyzing ROICompetitive advantageSell, Grow, BuildResources:FlowzJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

GrowthHit Creative Director Angela Brugioni stops by to get incredibly tactical with Jim on how they've successfully increased the AOV and conversion rate for their new brand Neat with changes to Neat's website.  Watch the Youtube video to see the website designs: LINK HERETOPICS DISCUSSED IN TODAY’S EPISODEThe importance of budget allocationHow to source talentPhotography and modelsWebsite essentialsIncreasing AOV Resources:Neat ApparelJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

Yonathan joins Jim to chat about how AI is and will continue to impact the marketing and e-commerce world. They discuss some of their favorite new tools as well as tips on how to stay relevant as AI continues to get better.TOPICS DISCUSSED IN TODAY’S EPISODEWill AI take your job?Differentiating in an AI worldAI strengthsUsable skillsetsInteractive AI11 Best tools availableResources:GrowthHitJim Huffman websiteAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

Jim introduces his new business partner, Claudio Storelli. Claudio shares his amazing entrepreneurial journey which includes graduating from Stanford at the age of 20 and making it to the pinnacle of the Wall Street finance world before pivoting to become an entrepreneur and brand builder. He and Jim share tactical insights from their new partnership and how they're planning to grow Neat Apparel into a massive performance apparel brand. TOPICS DISCUSSED IN TODAY’S EPISODEFinding a complimentary partnerTransparency during negotiationsFinding alignmentStarting a brand IP firstGoalie WisdomIdentifying an opportunityChoosing to skip amazon and retail early onContent strategyResources:Neat ApparelStorelliGrowthHitJim Huffman websiteHow We're Growing Neat (Build in Public)Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

Will Rush CEO of Jetson joins to get tactical on how to raise money and grow an audience in the consumer tech space. Will talks about how to get investors interested to get funding and the importance of community growth after launch. TOPICS DISCUSSED IN TODAY’S EPISODEDuolingo for entrepreneursRaising money: Go timeHow to stand out with your pitch deckGetting data on your pitch, leading with the right questionsHow to get the first 40,000 users: Community led growthHow to pitch foundersMaking the pivot to techManaging the lifestyle of a CEOResources:JetsonWill RushJim Huffman websiteGrowthHit Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

Robert Nelson of Just Mystic clothing joins to discuss how he's built and incredibly successful apparel brand by bucking the trend and starting from a brick and mortar location. Robert discusses the tactics he used as well as the strategy and data analysis behind his approach.TOPICS DISCUSSED IN TODAY’S EPISODEUsing a location to build a brandD2C vs Brick and mortarFeedback and validation from pop-upsMoving from brick and mortar to onlineRiding the waveTakeaway’s from the military: leadershipCoS unlockBeing brilliant with the basicsBridging offline with onlineResources:Just MysticJim Huffman websiteGrowthHit Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

Jim is joined by Alex Back of Couch.com and Apt2b to discuss the strategy and tactics of bootstrapping and growing an E-Com business. Alex covers everything from the importance of buying the right domain to the underrated nature of earnouts.  TOPICS DISCUSSED IN TODAY’S EPISODEWhy couchesHow much is a domain worthBuilding trafficSEO and organic trafficCreating a good partnership dynamicStarting and selling timingGrowth hacksHow to ask for helpResources:Couch.comJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)

This week we get to be a fly on the wall for one of Jim's recent talks at the iconic startup accelerator Techstars. Jim talks nitty gritty tactics about customer personas, best in class case studies, and funnel strategies before answering some specific questions from new startup owners. TOPICS DISCUSSED IN TODAY’S EPISODETechStars growth tacticsCustomer personasBest in class case studies for funnelsStrategies and tacticsBeing a market of oneSuccess storiesUndervalued vs over valued tactics for small startupsOffers advice Resources:Join My Newsletter hereJim Huffman websiteJim's TwitterGrowthHit Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

This week, Yonathan joins to discuss Jesse Pujji's recent tweet storm outlining 17 controversial beliefs about business. Jim and Yonathan discuss what they agree (and disagree) with and pull out the best takeaways to implement in their own lives. TOPICS DISCUSSED IN TODAY’S EPISODEWho is Jesse PujjiCandor, Clarity, and Brevity vs intelligenceBusiness dictatorshipsSelf reflectionSimultaneous Macro and Micro perspectivesThe most important differentiatorResources:Jesse's Tweet StormJesse's TwitterJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

Jim is joined by Ryan Rock to discuss how Ryan turned an inside joke started during COVID into a 7 figure business through unique combination of UGC and digital marketing and Pop-ups. TOPICS DISCUSSED IN TODAY’S EPISODEFatboy OriginsMilestonesKeys to growthMicro influencing tacticsPop-up marketingClubs and communitiesUGC strategy Resources:Fat Boy Surf ClubJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

This week, Jim sits down with Andrew Buehler to discuss how Andrew went from concept to over $250k a month in under two years through a combination of crowdsourced funding, sales knowledge, and innovative digital marketing and growth tactics.TOPICS DISCUSSED IN TODAY’S EPISODE The secret to crowdfundingActivating your networkWhat you need to launchHow to cold emailThe importance of sales skillsCustomer AcquisitionResilientDesign AdviceResources:Urban SmokehouseJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

This week, Jim and Yonathan break down one of the word-for-word best blog posts on the internet, Sam Altman's "What I Wish Someone Had Told Me." Jim and Yonathan pick out some of their favorite points before exploring potentially huge opportunities for both of them in the near future. TOPICS DISCUSSED IN TODAY’S EPISODEValue for seconds readWho is Sam AltmanOptimism and ObsessionIncentivesConcise communicationSuperstar ImpactOpportunity VehicleOutcomes over processes Resources:What I Wish Someone Had Told MeJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook  Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

This week, Jim gives an update on the marketing plan for his new apparel brand Neat, and does a deep dive into the strategy and tactics you need to use to launch an e-commerce product. TOPICS DISCUSSED IN TODAY’S EPISODEJim’s trip to New YorkHow to optimize conversion rate     Automation flowsBundling and UpsellAd spend breakdownSEOUnderstanding the seasonality of your brand                    Resources:Neat WebsiteJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)

This week, Yonathan joins Jim to discuss a paradigm shifting book: Buy Then Build by Walker Deibel. They discuss the impacts its had on their approach to entrepreneurship and explain why a lot of people might be thinking about business the wrong way.TOPICS DISCUSSED IN TODAY’S EPISODEShifting the paradigmThe trouble with startupsUnderstanding the 5 most important things in acquisitionCounterintuitive ideasWeaknesses in the argumentAreas for growth Resources: Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

This week, Jim and Yonathan breakdown an essential read for anyone trying to improve or change their habits to create greater outcomes in their personal or professional lives. James Clear's Atomic Habits is a best selling book and a personal favorite for Jim and Yonathan. They distill the book into clear takeaways.TOPICS DISCUSSED IN TODAY’S EPISODEAtomic HabitsAuthor factsWhat’s different about this bookTakeawaysGoal settingDesigning your environment Habit StackingResources:Atomic HabitsJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

This week, Jim and two fellow Entrepreneurs sit down to break down a once in a lifetime meeting with billionaire entrepreneur Andrew Wilkinson. They share stories and takeaways from the meeting including possibly one of the biggest missed chances of Jim's life. They round out the show by brainstorming half-baked ideas.TOPICS DISCUSSED IN TODAY’S EPISODEShooting your shotHow to approach successful peopleMeeting Andrew WilkinsonWho won the meetingJim missed a golden opportunityInsights and takeawaysHalf baked ideas Resources:Tiny Andrew's TwitterJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)

On today's episode, Jim and Yonathan dive into a seminal blog post by Paul Graham, Y-combinator Founder, who gives advice on how to come up with startup ideas.Topics Discussed in Today’s Episode:The blog post How to Get Startup Ideas by Paul GrahamWhat makes Paul Graham impressiveMain takeaways from the blog postOrganic vs recipe startup generationBest quotes from the blog postSome of the best points from the postDisagreements with the blog postWhy this read is iconicWho should read this blog post and whyResources:How to Get Startup IdeasJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook

On this episode, Jim conducts a retrospective on the best and often under appreciated segments from 2023. He highlights the top 5 podcasts and the best gems from episodes with Ming Zhao (Proven CEO), Natalie Ellis (Bossbabe CEO), Craig Swanson (4X Founder), and Bryan Clayton (GreenPal CEO). Resources:A Look Back at My 2023 (Blog Post)Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)

Jim does a year in review and reflects on the ups and downs of this past year, focusing on both business and personal highlights.TOPICS DISCUSSED IN TODAY’S EPISODEYear in ReviewTop moments Efficiency: easy change to save big moneyNot having a mental breakdown!Buying a CompanySpeaking Across the countryManaging Daily MoodGirl dadMarriage hacks   Resources:A Look Back at My 2023 (Blog Post)Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)

In this episode Jim talks with Mark Sims, founder and CEO of Fikes. Mark talks about the beauty of boring businesses, the strategy for acquisition and how to utilize your superpowers to grow a startup. TOPICS DISCUSSED IN TODAY’S EPISODEThe advantages of acquisitionTelling and selling vs asking and understandingThe beauty of boring businessesLeaning into your super power Mistakes to avoidThe essential skillset from sportsMilestones of a growing company Resources:FikesMark SimsJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

Jim gives a long overdue update on the $3M challenge and reveals an exciting new acquisition before doing a deep dive into the strategy behind the move and tactics for growth going forward.TOPICS DISCUSSED IN TODAY’S EPISODEUpdate on the $3MWinsLossesAcquisition UpdateNeat Apparel, moats and unfair advantages3 phases of acquisitionGrowth plan Resources:Neat ApparelJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook  Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)

This week, Jim is joined by Krish Ramineni, CEO of Fireflies to discuss how grow a business through product led growth. Krish shares his insights about the importance of distribution and how to create proper culture within a startup before expanding on some of the best opportunities for someone starting a business in 2024.TOPICS DISCUSSED IN TODAY’S EPISODEWhat is FirefliesCreating internal growthBuilding a remote companyHow to structure your weekFireflies first 100 customersProduct led Growth2024 AI product opportunities Resources:FirefliesJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook  Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

This week, Jim is joined by Bryan Smith. Bryan has a background in sports analytics, helping teams assess the potential as well as risk of players before during recruitment. With his company Leon VC, Bryan has applied this approach entrepreneurship using data analysis to find and assess the potential founders. Bryan shares his insights and what characteristics define a truly great entrepreneur.TOPICS DISCUSSED IN TODAY’S EPISODEUsing data to identify potential in athletes and foundersThe KPI’s for successful foundersWhat is resilienceDifferent types of founder profilesFounder CommunityBlind spot recognitionDisruption opportunitiesHacks to win the dayResources:Leon VCJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)

This week, Jim is joined by Maja Voje, someone who literally wrote the book on Go To Market strategy. Together they get tactical about this incredibly important stage of business development and Maja shares some amazing frameworks to help make any businesses GTM strategy a success.TOPICS DISCUSSED IN TODAY’S EPISODEWhat is GTM: different than product launchWhat is the beach head strategyThe difference between Prince Charles and Ozzy OsbourneCommon mistakes The military approachThe grunt work thresholdTalking to customersDemand generation vs demand captureOptimizing for profit vs adoptionResources:BOOKMaja WebsiteJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook  Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

In this episode, Jim joins the ECWID team to dive into key tactics and approaches that fuel e-commerce growth, helping brands make the most of Black Friday and Cyber Monday sales events.TOPICS DISCUSSED IN TODAY’S EPISODE GrowthHit story and new businesses.Tactics: Black Friday and cyber MondayNew customer acquisition or profitActivation offersWhen to startCarousel adHow to win giftingBundlingEmails and pattern interruptsOffer led growthInfluencer campaignsResources: Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook  Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

This week, Jim is joined by a man who is literally responsible for the creation of thousands of podcasts, including this one. Josh Nielsen is the founder of Zencastr, a podcast recording service. Josh talks about how he built the service in his free time while working as a contract engineer and reveals the tactics and hacks he used to launch and eventually pivot to a venture backed tech startup.TOPICS DISCUSSED IN TODAY’S EPISODEWhat is ZencastrSelecting the right problemSelecting the right waveMarketing hack: painpoint automationPricing tacticsPivoting to raising capitalPivoting from product led growth to marketing led growth Resources:https://zencastr.com/Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)

Today, Jim is joined by Nataraj Sindam who has spent his entire career learning the ins and outs of the tech industry. He and Jim analyze some of the overlooked trends happening in tech today and give some hot takes on some of the world's biggest companies. TOPICS DISCUSSED IN TODAY’S EPISODEDifferent paths into tech entrepreneurshipElon’s X strategy Amazon’s Alexa problemAmazon AdsPredictions: RivianFood as healthcareVC trendsResources:https://above-average.beehiiv.com/thestartupproject.io Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

This week, Jim is joined by David Jenyns author of Systemology. David gets super tactical sharing tips and tricks for founders about how to create systems in their business that can help them scale their businesses and fire themselves in the process.TOPICS DISCUSSED IN TODAY’S EPISODEWhat is the master skillWorking on highest value problemMisconceptions about system Where to startDefineAssignExtractOrganizeIntegrateScaleOptimizeWhy you need a Chief Systems OfficerMinimum Viable SystemsSystems create space for creativityResources: SystemologyJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

This week, Jim is joined by Kendra Kawala co-founder of Maker Wines, to discuss how she and her partners were able to create a new product category in the wine industry and grow her company to be one of the biggest in the space, through pounding-pavement grit early on as well as using savvy growth tactics while scaling.TOPICS DISCUSSED IN TODAY’S EPISODE What is Maker WineWorking with 15 different wineriesCalculating order economicsBusiness school benefits vs consFinding the right co-founderHow to scaleGetting conviction up frontApplying b2b tactics to d2cTimingResources:https://www.makerwine.com/Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

This week, Jim is joined once again by Craig Swanson. Craig recently sold all of his businesses and has been on a quest to build his next successful. To do this, he spent six weeks and in that time created ten businesses. Craig shares everything he learned from this incredible entrepreneurial exercise. TOPICS DISCUSSED IN TODAY’S EPISODEThe need to build a businessCreating 10 products in 6 weeksThe benefit of building in publicReview PulseContent CoachHow to validateVC or bootstrap?B2B or B2C Resources:Craig StartupEpisode #61 with Craig SwansonJim's NewsletterGrowthHitJim Huffman websiteJim's TwitterThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)

This week Jim is joined by Jesse Pujji, CEO of GatewayX and co-founder of Growth Assistant, Unbloat, and more.  He has bootstrapped an Agency to $25M in sales, a productized-service to 8-figures, a DTC startup to 7-figures and a SaaS.  He shares his playbook for how to grow a self-funded startup.  TOPICS DISCUSSED IN TODAY’S EPISODEWhat is BootstrappingWhere you go wrong as a bootstrapped businessHow Jesse would bootstrap an agency, a DTC company and a SaaS companyHow to work within your zone of geniusHow to leverage your unfair advantageAnd more.  Resources:Jesse Pujji Twitter / XBootstrapped GiantsGatewayXJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)