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Alissa Jenkins & Katy Caldwell
Join us for Hustle Humbly where we hope you will build the confidence to find your voice and your way to a successful real estate business and beyond. Listen in as Alissa & Katy, two top producing Realtors, talk about fostering #communityovercompetition while navigating the often times cutthroat real estate industry. With over 900 homes sold between them and 8 and 15 years each in the business, they have seen it first hand. Deep dive into conversations and interviews about mindset and best practices with real life stories mixed in. The goal of Hustle Humbly is to reach out and encourage Realtors and business people alike to stop comparing themselves and start embracing their own strengths.
BONUS: How to Move a House with Calvert Stone
Sometimes getting to the closing table feels like you’ve had to move a mountain, but rarely are you moving the actual HOUSE! In this bonus episode of HH Alissa & Katy are asked to interview title attorney, Calvert Stone, for his podcast Rousing Housing. We grill him on the ins and outs of being an investor that actually MOVES houses. Learn the reasons why these houses were moved, how they were acquired and what it takes logistically and financially to make a move this big happen. This topic was a fun look into another rare and mysterious way to invest in real estate.
01:04:2817/02/2021
80: Dealing with Rejection
Well, it seems only fitting that one day after we celebrate love Hustle Humbly tackles rejection. Cue shoulder shrugs. Rejection in real estate is a certainty and yet it is one of the hardest things to get used to in this business. We have all experienced painful rejections from friends, family and that prospect you just knew was going to work out but didn’t. Learning how to navigate the emotions of rejection will be integral in the success of your business and the health of your mindset. In this episode we give you 6 ways to handle rejection like a pro, tips for using body language to your advantage, as well as how to use your growth mindset to succeed.
48:4715/02/2021
79: Buyers, Buyers, Buyers
Neither of us could believe we haven’t spent a whole episode just loving on buyers and the buying process! Here’s our look into what each of us do from first call to closing with our buyer clients(spoiler: we don’t do everything exactly the same). Most Realtors start their careers working with buyers and we hope to make those transactions a bit smoother and more systematized from the very beginning with the info in this chat. There is no better feeling than finding the right house for your buyer and helping them navigate the tricky process of turning that house into their home! Hear how we make that happen for our wonderful buyer clients!
58:1308/02/2021
78: Office Day
You’ve seen the meme: “Must be nice being a Realtor and working anytime you please. Yep, I can work any 65 hours a week I choose.” The truth is learning to navigate that flexible schedule life can feel more overwhelming than, well, flexible on most days. In this episode we talk about one of our favorite best practices/systems that will keep your business and home life running more smoothly: the office day! How can you schedule one? What should you do during one? What will this change in your work life? Come find out all of this and more as we give you the permission to put some boundaries on your time that will actually reap results in productivity.
40:1101/02/2021
77: The Real Estate Virtues
Maybe you’ve heard of Aristotle’s 12 virtues. You’ve likely heard of the 7 virtues in the Bible. But what about the Real Estate Virtues(according to Hustle Humbly)? What are those traits and qualities that make a good agent a great agent? Join us for a discussion covering some of the fundamental strengths all great agents should strive for and how they impact your business and your life. We really enjoyed this topic and can’t wait to hear what your top real estate virtue is.
34:5325/01/2021
76: Tax Tips for Realtors
Don’t let another year come and go without a financial plan in place for your business. On this episode we interview Karen Bahn, a seasoned tax accountant and advisor. Karen believes that access to strategic tax planning accelerates growth in a business, which we are all for! She is on a mission to bring her knowledge and expertise to the successful modern real estate entrepreneur. She also knows a thing or two about that #realtorlife as wife to a successful real estate agent. Karen is a mom to 2 kiddos and 2 English bulldogs and we know that you will love soaking up all of her knowledge! Find Karen on IG @karen.bahn or [email protected].
01:08:5418/01/2021
75: The 2020 Buyer/Seller Report
Ah, data. It’s so necessary to understand our market and the psyche of buyers and sellers. Data is also infinitely helpful in providing real numbers to your clients so they can understand the “whys” behind what you are doing. Data is the fastest way to show you are a market expert. Stats and figures may bore some, but we are hitting the high points from the NAR 2020 Buyer/Seller Report and really you don’t want to miss it! To download the full 180 page report for free go to https://store.realtor/.
50:0411/01/2021
74: New Year, New You/Working on Your Business, Not in Your Business
After the challenging year that was 2020, it’s time to dive into a brand new year and maybe a brand new take on your business. Whether you are in the camp of goal setting or making resolutions or just treat Jan 1 like any other day, this is a prime time to take a look at how you can simplify and improve your work life. We discuss what’s working and what the most important systems for your business are. We also talk about Alissa growing her family this year and what preparation for that looks like. Doors are closing this week on Katy’s systems course. You can find it at agentsystems101.com.
44:1904/01/2021
73: How to Build Your Staging Closet
In this week’s episode we channel our inner Mary Poppins and give you a peek inside our staging bag of tricks. What are our favorite staging staples? How do we store them? (Hint: It’s not a seemingly bottomless carpet bag.) How do we treat vacant versus occupied stagings different? Come join us for a chat about one of our favorite topics: staging! Don’t forget: the doors open to Agent Systems 101 this week! You can find it at agentsystems101.com.
45:0028/12/2020
72: Our Favorite Things
It’s Christmas week, so we thought it was the perfect time for a light-hearted episode about some of our favorite things. We tackle everything from Christmas movies and family traditions to some of our favorite topics from the show. Kick back while you wrap presents and bake cookies and come join us in a fun conversation. We hope everyone is safe and healthy and enjoying this magical time of year. Oh, and if you are ready to learn more about one of Katy’s favorite things, Agent Systems 101, head over to www.agentsystems101.com.
40:5721/12/2020
71: The “Real Estate Police”
What does the chairman of the real estate commission do? How does one end up in a roll like that? How do you survive working with family? So many questions for our first guest since before quarantine. In this episode we interview Louisiana Real Estate Commission Chairman, Rick Roberts. Rick Roberts is currently an associate broker with Coldwell Banker TEC in Mandeville, LA. Rick has been a licensed broker for the past 28 years and has served in a variety of REALTOR ® leadership positions. Find Rick at https://www.facebook.com/RickRobertsTheRobertsTeamColdwellBankerTEC.
57:5514/12/2020
70: Listener Q&A Part 2
Today we open up the floor for listener questions! From marketing, to “as-is” properties, to budgeting for closing gifts we cover a wide range of topics. Come hear why the term “lead generation” isn’t one of our favorites and how to defend against scarcity mindset. It’s always fun to hear our listeners questions and we hope we did them justice in our answers. If we missed your question, shoot us an email at [email protected] and we will catch it next time!
51:5707/12/2020
69: Don’t Jump the Gun
Boy is it easy to get excited in this business! We are so anxious to jump on that real estate roller coaster that sometimes we forget to buckle our safety harnesses. Pre-approvals, actual written offers in hand, due diligence in our client responses, well vetted offers for our sellers. So so many things can send the roller coaster off in the wrong direction taking not just you, but your client along for the ride. In today’s chat we talk about a few “case studies” and try to learn from someone else’s mistakes.
56:3030/11/2020
68: 2020 and Gratitude
Ok, so the first thing that comes to mind when you think of 2020 might not be gratitude, but we are not giving in to that feeling on this Thanksgiving episode. Instead, we have decided to frame our gratitude within the bounds of this sometimes crazy year. What has changed? How has that made us grateful for what we have? What happens when you strip down everything in your life and start to slowly add back in? Come join us in taking a moment to think about what we truly are grateful for.
43:2823/11/2020
67: Follow-up For Leads and Listings
You’ve built up quite a list of leads and taken some listings, but now what? When and how to follow up with your prospects and current clients is a skill that must be mastered. Communication truly is the key to keeping your business running smoothly and successfully. In this episode we cover how we keep in contact with our current buyers and sellers as well as how we follow-up with leads and prospects. We also go over why it is ok to let leads go and why we aren’t just trying to collect a huge list of prospects
54:2116/11/2020
66: The Art of Negotiation
Ok, so maybe we aren’t exactly Picassos over here, but we have successfully gotten through hundreds of real estate negotiations. This topic has been highly requested, so we decided to give it a go and tell you what works for us. We cover why mindset does affect the outcome of your negotiations and that you are negotiating from the very moment you show or list a home all the way to the closing table. Hopefully there are more than a few good takeaways that will be easy to implement immediately! And remember, there are lots and lots of books and podcasts that focus solely on the negotiation if you want to dive even deeper.
55:3509/11/2020
65: How to Buy and Sell at the Same Time
Selling real estate is an exercise in problem solving and obstacle overcoming. Working with clients that are buying and selling at the same time take that to the extreme. In this conversation we get into all the dirty details on how to successfully navigate buying and selling a home AT THE SAME TIME. It’s a delicate dance, BUT it can be done, and we are ready to help. This episode will not only help agents but also will be perfect for consumers to listen to themselves. Get ready to move on up!
50:2002/11/2020
64: How to Deal With a…
Last episode we gave you a laundry list of annoying and troublesome agent behaviors. After identifying that being a feedback ghost, deal killer, complainer, secret agent, and more were an industry-wide problem, now we are giving you some tips to avoid these behaviors and deal with repeat offenders. We can’t change how someone else chooses to act, but we can change how we react to others behavior. Hopefully last week caught you nodding along in agreement or ready to make a change in your own bad habits. Either way we are ready to assist with actionable tips this week.
57:5926/10/2020
63: Don’t Be a…
Unfortunately it was way too easy to come up with a list of things agents do that we wish they wouldn’t. And full disclosure... we aren’t immune to struggling with some of the behaviors on the list. In this two part series we identify bad agent behaviors and habits this week and how to deal with them next week. Tired of running across those mean, crabby, negligent agents with a bunch of bad habits? Not sure if you may be doing any of these annoying things? This episode is for you!
48:4819/10/2020
62: Making the Transition from Buyers to Sellers
What’s the difference between working with buyers and sellers? A LOT! This chat covers our favorite parts of working with buyers and sellers and some of the different challenges. We dive into what it takes to become a successful listing agent and how moving from buyer heavy to more sellers can really free up your time and produce increased income. If you are nervous to take the plunge into listings, this show is for you! Build your confidence with systems and solid market knowledge and get out there and start sticking your sign in some yards!
44:5412/10/2020
61: Ins and Outs of Inspections
One of the most essential parts of any home sale is the home inspection. This fragile process can impact both parties and if not handled appropriately can kill any deal. In this episode we discuss the logistics of the inspection appointment as well as the repair request and response. We also tackle some tips for what types of items are better to put on the repair request and how you might handle a monetary allowance.
53:4105/10/2020
60: Working Mom Survival
Don’t kid yourself, if you are a working mom, many days it is just about surviving. Come hang out with us and hear where we struggle and where we have found success living that working mom life. Hopefully you can nod along and really hear us when we say to give yourself grace. We also tackle a mountain of parent questions. When should you bring the baby to work? How do you keep your house clean? When can you get the laundry done? What about those cute Pinterest crafts for teacher gifts? When should you ask for help? Can you really “do it all”? Grab a coffee and a cozy chair and come hang out for a bit.
44:4928/09/2020
59: What You Need to Know About Lenders
Love them or hate them, lenders are an integral part in a real estate transaction. In this episode we talk about why we love the good ones and could live without the not so good ones. We also talk about how you can vet a lender you don’t know and what a great pre-approval letter should say. A real estate transaction has so many moving parts and requires a great team. Finding a few great lenders to refer will significantly reduce you and your clients stress all the way through the process of purchasing a home.
43:4121/09/2020
58: Why Systems Are the Answer
We are super passionate about the topic of systems, because systems lead to professionalism. In this episode we talk through our systems and how they make life as a Realtor easier. When you create repeatable systems you build confidence, create consistency and produce repeatable client experiences. One of our favorite FREE resources is using Trello for our pipeline and prospects. You can find Alissa’s tutorial on using Trello here: https://www.youtube.com/watch?v=RLQi2Z74hko If you don’t know where to start on your systems, join Katy for her course, Agent Systems 101. www.katykcaldwell.com/systems
44:2814/09/2020
57: Take a Day Off!
Inspired by an instagram post that Alissa was taking a random Friday off, here are our thoughts on the whys and how to take a day off as a Realtor. Deep at the core of the “I never take a day off” issue is a mindset breakdown fueled by fear and scarcity. If you are struggling with feeling burned out and have no time for yourself, it is time to revisit one of our favorite things to talk about: boundaries & self-care. There’s no reason not to take a day off and you certainly shouldn’t feel guilty about it!
44:0507/09/2020
56: Should You Change Brokers?
One thing that seems to be common across the real estate industry is the shuffle of agents from one broker to another. Some agents stay put for years and years and others you find at a new broker more times than you can count. In this episode we go over reasons you should change brokers and reasons you should not. We also give you the two most important questions you need to ask yourself before making a broker change. Is it time for a change? Come listen and decide.
41:0731/08/2020
55: When Your Clients Are Unhappy
We’ve all been there. Your client is mad at you either for something you did or maybe even something someone else did. Sometimes they are even mad for what turns out to be nothing at all. As the ultimate buffer and punching bag, Realtors have to navigate through a lot of not so fun conversations. In this episode we hit the ten step plan for angry clients as found in this Inman article, https://www.inman.com/2012/11/29/a-10-step-plan-dealing-with-angry-real-estate-clients/.
53:1224/08/2020
54: Hustle Humbly Turns ONE!
Woo HOOO! We made it! This episode celebrates our first year of Hustle Humbly. Come find out the top ten most downloaded episodes and some of our favorite memories. We will share laughs, realizations about podcasting, and some cake. It’s hard to believe we have 54 episodes in the books and have become a resource for new and experienced agents alike. Happy Birthday Hustle Humbly!
41:2517/08/2020
53: Listener Q&A
From closing gifts to how life changed after kids, this episode tackles a wide variety of listener questions. Ever wondered something we haven’t covered on the show? Come check out this episode and see if we hit your burning questions. If we don’t, send us an email at [email protected] and we will catch you next time. Listen to some of our craziest stories and hear lots of quick tips on this fun episode.
53:2510/08/2020
52: Investments Part II
There are so many ways to invest in real estate and we tackle even more in this episode. Alissa gives us all the low down on her latest investment adventure: vacation rentals! We also talk about flipping without flipping and what every buyer who wants to start investing will ask you about: foreclosures. We share some of our most successful client renovations that built instant equity. We even get to land flipping, which is a whole different world of possibilities.
45:1103/08/2020
51:Intro to Investments
Do you have a retirement plan? No? Well, you wouldn’t be alone. Being 1099 independent contractors many Realtors don’t. Alissa takes us through her investment journey as she plans for eventual retirement. We learn how she chose the rental homes she owns and what her biggest successes have been. Once you hear how quickly her rental account has grown and how well thought out her strategy is you are going to be ready to start saving that first 20% down payment!
42:5427/07/2020
50: Mid Year Check-In
2020 has been anything but what we expected, obviously! It’s time to take stock of the year and take the pulse of our business. Join us as we ask ourselves a series of questions designed to help you really think about the state or your business and how we can all improve mid-year. We also talk about the importance of revisiting goals throughout the year and why only goal setting on January 1 just doesn’t work.
36:1720/07/2020
49: Do Your Job
Not to sound preach-y over here, but this episode is a reminder to “do your job”. What does that mean? Where are we falling short? What are the non-negotiables as far as what you should be doing? Nobody gives you a manual on how to be a Realtor and let’s be honest real estate school isn’t teaching you much about actually selling real estate. This episode covers the activities you should be doing and the reasons why excellent customer service will ultimately put your “lead generation” on auto-pilot.
38:0713/07/2020
48: Taking the Emotion Out of Real Estate
Buying and selling a home is filled with emotions. Add in two agents, negotiations, obstacles and problems to solve and there are numerous emotional landmines to sidestep. As the middleman in these huge deals it is our duty to learn the art of diffusing negative emotions for our clients. Keeping in mind the final goal for all parties involved is a great way to navigate what has the potential to be a stress filled mess. Above all else remember it is nice to be nice and you WILL get more flies with honey.
50:1606/07/2020
47: Overcoming Distractions
In a world where it is so easy to get distracted how do we keep ourselves and our business moving in the right direction? We discuss where boundaries and distractions intersect and how making good choices is imperative. Come find out lots of tips on how to keep distractions at bay and win back your work day. In this episode we remind you that you can and should dictate your own time. Remember to give yourself grace as this is a work in progress. It’s okay to say you will handle it later!
38:4229/06/2020
46: Life on the Go
Although quarantine brought most of our fast paced Realtor lives to a screeching halt, we are starting to get back on the go! This episode covers what it means to be efficient while working out of your car most days. Alissa talks us through how she is so successful at staying on the go and still achieving a balance between work and home life. We also talk about the literal tools we keep in our car and why it is so important to plan for your needs, including LUNCH! If you would like a copy of Katy’s car kit e-book visit, katykcaldwell.com/carkit.
40:3322/06/2020
45: The Listing Interview
Come follow along as we each take you on our listing interview. Make no mistake you should always treat your listing appointment as an interview no matter the circumstances. In this episode we discuss the 6 rules for a listing interview. We will give you tips for how to explain pricing and what it means to “miss the market”. Remember listings are like GOLD in your real estate business and we hope these tips help you get those listings!
55:0915/06/2020
44: We Suck At Advertising
So maybe we aren’t the poster children for what you think of when you picture Realtors marketing themselves. Not a lot of billboards, bus benches, car wraps and newspaper ads going on over here. We considered interviewing an agent with “great” marketing and decided it didn’t make sense, so instead we have an honest chat about what we do and don’t do and things we have tried. If you cringe at the thought of self-promotion, you’ve come to the right place. Welcome!
32:3808/06/2020
43: Offer Accepted!
In this episode we put on our buyer’s agent and seller’s agent hats and talk through the offer process. What should you be discussing with your client pre-offer? What do you need to make sure is in the offer? What can you just leave out? How do you create an email to send an offer to the listing agent? How do you avoid buying someone a fountain yourself? All these questions and more will be covered and you may never write or review an offer the same again.
49:5001/06/2020
42: Does Your MLS Listing Have “Good Bones”?
This luxurious episode features two well-maintained brunette agents speaking on highly sought after topics such as writing a listing description! The impeccable sound quality will make you want to come on over and hang out, great for entertaining! This episode has been fully updated to give all of the modern amenities desired to write the perfect listing description. It has all of the tips you could need and more! This episode will leave even the worst agent with lots of writing potential. With a little imagination, you will be able to write your dream description! This episode won’t last long! Don’t miss out!
58:0425/05/2020
41: When Life Throws You a Curveball
What happens when YOU are your whole business and life throws you a curveball? A new baby, personal or family sickness, summer break, or maybe even a global pandemic; we’ve all been there. How do you prepare for a possible curveball? How do you give yourself grace as you try to navigate difficult times? How do you keep your business consistent? Join us for our usual honest conversations about what is and isn’t working for us now and how we’ve dealt with curveballs in the past.
35:2618/05/2020
40: The Bare Necessities
“Look for the bare necessities. The simple bare necessities. Forget about your worries and your strife.” This week we boil down all of the things you “can” be doing into the 6 simple things you should be doing. The list of things other agents are doing is seemingly unending, and it can be really tough to figure out where to start. This episode will help focus your business and remind you to stay in your lane. Join us over here, just keepin it simple!
34:4511/05/2020
39: Love Your Peeps/Fear of Sphere/How to Deal with Rejection
In the words of Alissa this is a “perfectly delightful episode.” Born out of quite a few requests for each of these topics, we felt there was a way to cover them all in relation to each other. Hopefully we are continuing to drive home the idea that the most fun, safe and sustainable business you can do is with the people you know and like! Use your ability to call, text, email and message your peeps to spread the love and most importantly JUST BE NICE!
38:4604/05/2020
38: How We Get Our Business
The secret is out! In this episode we cover EXACTLY where our business comes from. We start with where it came from year one versus now and we tell lots of specific stories. How does one phone call or letter turn into 7 more transactions? Come find out! We give some very simple advice that will impact your business and how you get and turn leads into clients for life.
54:4427/04/2020
37: High on Designations
What in the world is a Realtor designation? What’s the point? Will this really help my business? Come get all of your designation questions answered in our typical honest conversation. We share what designations we have received and what the benefits are. There are a million different initials you can earn to stick behind your name and we talk about what they mean and how they can impact your career. Professional development and education go hand in hand and designations may just be the missing piece to your professional growth.
34:0420/04/2020
BONUS: In Our COVID Feelings
We have been recording the last several episodes via zoom and at the beginning of those calls we would have a heart to heart about how we are feeling before hitting the record button. Instead of keeping those conversations all to ourselves we decided to record a bonus episode of podcast therapy where we are just chatting with each other about how we are feeling right now. Our hope is that you can listen in and find some validation in what we are all feeling in this crazy time. Sometimes it’s just nice to know you aren’t alone and we hope this episode reminds you that we are all in this together. Stay safe and healthy(physically and mentally)!
37:5715/04/2020
36: Community Over Competition
Surprisingly it took 36 episodes to devote a whole show to the theme of the entire podcast. Community over competition truly is the mission statement for Hustle Humbly. In this episode we talk about ways to build community and how to get past a scarcity mindset. In this candid talk we discuss where we struggle and how the industry makes building community a challenge. The good news is it can be done and we are here to start you on your journey to build a strong supportive community! We are so grateful that our listeners have become a strong community for us and for each other!
39:2113/04/2020
35: Staged to Sell
This is THE episode to give your sellers real constructive help while getting their home ready to sell. We talk through why it is so important that as an agent you are giving your sellers guidance on this topic. We share tons of practical tips, so you can send your sellers to listen to this episode too! It is vital that we remember staging isn’t just moving furniture around and adding cute pillows. Staging is all encompassing of the way you prepare and present your home. It includes maintenance, how you get ready for a showing, curb appeal, what your home smells and looks like. Come find out why each of us LOVES home staging!
45:0606/04/2020
34: HGTV and the Reality of Real Estate TV
Here’s a fun one to help pass the time during quarantine! Do you love Chip and JoJo as much as we do? Can’t get enough of the Property Brothers? Do you have a favorite Million Dollar Listing location? Or are you tired of trying to explain to your buyers and sellers that real estate TV isn’t at all how real estate works? Do you have a love/hate relationship with real estate TV like us? Let’s talk about it!
38:0430/03/2020
33: Preparing for Busy
This episode was recorded on March 9, 2020 before most governments were requiring us to stay at home to prevent the further spread of COVID-19. While the current pandemic will affect real estate activity at this time, this episode is still filled with practical advice for what you can do at home to prepare for a return to normalcy in the real estate market. Using these tips to set yourself up for future success will make a positive impact on your business when the busy season does arrive. There will be no better time to set up systems and get your home in order than now. Be ready to hit the ground running as soon as it is safe again!
51:5923/03/2020