Ever wonder what the public wants to know about Realtors? In this episode we take a look inside the mind of your potential clients and what they are googling about Realtors. From questions about dual agency to how agents get paid we share with you what information you should be consistently sharing with the public. The more we get this information out; the less we leave our clients reliant on google to solve the mystery of buying and selling real estate. Come take a journey with us into the mind of your client thanks to the power of the interwebs.

Well, we could have guessed, but when we polled our listeners there was one way to be a good cooperating agent that came up time and time again. Tune in to hear what it was plus more ways to be a good co-op agent and a list of what you don’t want to do. We also go through several practical tips for being the kind of agent other agents, lenders, title offices, and inspectors want to work with again. What exactly makes an agent easy to work with? We are going to tell you!

Numbers don’t lie. And boy do we cover A LOT of them in this episode! It’s time to break down for you the 40th anniversary of NAR’s 2021 Profile of Home Buyers and Sellers! Numbers give us power and the confidence to make informed business decisions. This report is integral in understanding consumer behavior and how it affects your success. How many people used the first agent they talked to? How many buyers were single ladies? How many sellers went FSBO? We’ve got all the answers for you!  If you’d like to read the full report you can find it here, https://www.nar.realtor/research-and-statistics/research-reports/highlights-from-the-profile-of-home-buyers-and-sellers

Seems like everyone has dreamed of successfully investing in real estate at one time or another. You may have already realized that newby investors are going to have lots of questions for you. In this episode we dive into what it is like to work with investors whether they are fresh on the scene or old pros. Working with investors means an emotionless decision based on numbers and lots and lots of research and legwork on your part. We share our list of qualifying questions to ask your investors before the search begins. Investor business may be some of the hardest work you do, but a good investor client can mean solid repeat business for years to come.

As we welcome in a new year, it felt like the perfect time to take a deep breath and remember you can be successful in this business while keeping it simple. Streamlining systems and processes will help you reap the rewards in your business and life year round. We talk about how to create a new habit and make it stick as well as some practical advice on how to keep things simple in your real estate life. We also have some real talk around our words of the year and why we choose what we did for 2022. Can’t wait to start this year off right with all of you! Don’t forget the doors to Agent Systems 101 are open NOW! Jump in at agentsystems101.com. Looking for Email Templates 101? They are always available at emailtemplates101.com.

Giving our clients that little something extra is something we strive for, but how exactly can you do that? In this episode we keep it light for the holiday season and talk about some ways to go above and beyond for our clients. Good news too: lots of these ideas you can do for FREE! We start with the importance of good listening when it comes to anticipating your client’s needs and there is no shortage of practical ideas to add to your business. Whether it’s how you answer the phone or how you celebrate closing day, we got you covered! Don’t forget the doors to Agent Systems 101 are open NOW! Jump in at agentsystems101.com. Looking for Email Templates 101? They are always available at emailtemplates101.com.

You’ve read it in the MLS one too many times, “This house is perfect for entertaining”. But WHY? Let’s take a deep dive into the features and floor plans that best lend themselves to being an “entertainers’ house”. What are some of the specific items that will truly add to that entertainers’ vibe and why we need to know them to share with our clients. What’s the benefit of a farmhouse sink? Should your island be one level or two? Do you really need a double oven? Dirty pantry? Extra fridge? Let’s talk it out while we celebrate the season of entertaining! Don’t forget the doors to Agent Systems 101 open next week! Find out more at agentsystems101.com. Looking for Email Templates 101? They are always available at emailtemplates101.com.

Welcome back our good friend, Chelsea Petersen, the CEO of Modern Agent Social Club! In this episode Chelsea breaks down for us the latest trends and best ways to utilize social media for our real estate business. We talk about where to start if you are new and how long it will take social media to start getting results in your business. Chelsea shares what it means to be a resource instead of a salesman and how to fill your audience with people in your area that could actually work with you. Reels, stickers, add yours, tiktok, video…social media can be overwhelming but it doesn't need to be. Chelsea helps us break it down into manageable action items for 2022! Find Chelsea on insta @thechelseapetersen and @modernagentsocialclub and online at modernagentsocialclub.com.

We asked what you wanted to hear about before the end of 2021 and the resounding answer was goal setting and planning for the new year. This is one of our favorite topics and today we jump back in with a review of the year and tips to get your goal setting done. We cover what you need to do BEFORE you start your goal setting and give you a plan for getting your goals created using data. We also share some of the business practices you may want to adopt or revamp with the coming new year. If one of your goals for the new year includes getting your business under control using systems, then make sure you are on the waitlist for Agent Systems 101, www.agentsystems101.com. The doors open Dec 28th! Looking for Email Templates 101? You can grab them anytime at www.emailtemplates101.com. You can grab my Car Kit at www.katykcaldwell.com/agentcarkit.

So many situations when our client asks a question or makes a statement that leaves us frustrated or speechless. In this episode we give some ideas for how to deal with your client when they come to you with these tough questions or situations. Why should I reduce my price? Will you do an open house every weekend? What should I offer in this multiple offer situation? How much does that cost? And on and on. We have answered these questions hundreds of times and are breaking out all of our “secret weapon” words.

Happy Thanksgiving week! Alissa comes equipped with a new Flip Report and we take a few minutes to talk about the season and what we are up to. We also drop an important tip that you only get one chance per year to use! Don’t miss this short and sweet episode where we give you permission to make this week about rest and family, not work.

This week on the show we are finally digging in on the much requested topic of new construction. We were very fortunate to find a builder with 25 years of experience that was willing to get into our hot seat. Chad Broussard is a Louisiana builder who builds spec, custom, full neighborhoods and more. He generously shares his perspective on a sales transaction from the builder point of view. We learn the ways we should be representing our new construction buyers and how we can make the process better for everyone involved. 

Let’s jump back on that introspection train with part 2 of “Obstacles and Weaknesses”. It’s time to forge ahead on some real talk surrounding where we and our businesses could use a little improvement. In this episode we tackle organization, struggles with follow-up, preparedness, consistency and more. We also talk about our personal biggest weaknesses and what we are working on in our own businesses.

Ugh! It's time for everyone's favorite interview question… What’s your biggest weakness? Do you tell the truth? Or say something that’s not really a “weakness”. Well, this week we start with part one of a two part series on real weaknesses and obstacles in our business. From time management and urgency to figuring out how to keep your boundaries in place we cover so much ground we had to break it up into two shows. We also get an update on Alissa’s renovation progress with “The Flip Report”!

Communication is at the heart of a successful real estate practice and a happy life. Understanding the keys to communication and how to apply good communication to your business will save you time, headaches, and likely spare you some unhappy clients. How often should you be communicating with your clients and database? When should you just listen to your clients? How should you handle agents that don’t respect your communication preferences? What about agents that won’t communicate with you AT ALL? It’s time to talk communication!

Are closing delays becoming more common in 2021? Sure feels like it. In this episode we talk about the stats surrounding closing delays and all the ways a closing can get held up. It may feel like loan problems are one of the only ways a closing gets derailed, but we actually discovered there are 10 common ways your next closing might not happen on time. How can you avoid these delays? What can your clients do to help? We have tips and tricks to keep those closings on schedule and your clients free from last minute stresses. 

We love nothing more than taking your questions and making them come to life on the show! Y’all came through with lots of good ones this time: Have we ever reported another agent to the state or broker? How much contact is too much when it comes to your database? How do you deal with agents who are upset and combative from the start? How would the two of you negotiate against each other? What is your post closing routine? Have you ever done a client event? We tackle all of these questions and more. Some answers may surprise you!

What does it mean to be the boss in your real estate biz? Obviously you are your own “boss” and there are responsibilities and hats you need to wear as a business owner, but you are also the boss of your clients. YOU are the authority and YOU should be steering the ship of that transaction. We talk about the delicate balance of how you can be “client employed” while still maintaining control of the transaction. We cover what it means to be an expert and how you can’t afford to approach your client as anything else. It’s time to stop letting our clients push us around and step into that role of authority they hired us to provide.

The real estate field is a dangerous one to work in and oftentimes our personal safety is an afterthought. We are so worried about losing the sale and keeping up with agents that will do anything to get a client that we let safety fall by the wayside. Maybe we never had a safety procedure in place to start with. In this episode we honor Realtor safety month with practical tips on staying safe as well as the stories of the most dangerous situations we have been in. This is an episode you can’t afford to miss. It just may save your life. Please visit beverlycarterfoundation.org/ if you’d like to make a donation to advance the Realtor safety work Carl Carter began after the passing of his mother, Beverly Carter.

Unfortunately, being in a sellers’ market leads to some pretty outrageous agent behavior. It’s time to share the stories of agent antics fueled by a tough market and sheer desperation. Stealing keys, blocking showings, not so nice negotiations and more! Seems these days agents aren’t very inclined to play nicely in the sandbox. We dive into FSBO troubles and discount brokers too. We even have you covered with one simple tip that just might win your next multiple offer situation. AND don’t miss the update of Alissa’s flip in The Flip Report!

Agents get all hot and bothered about showing feedback or the lack thereof and it’s time to dissect this phenomenon. When will agents stop complaining and fussing about feedback in the Realtor groups? Probably never. In this episode we share our personal stance on feedback as well as how you can relieve some of the feedback stress with your sellers. What is good feedback? What are some best practices for your feedback requests? What does no feedback mean? It’s time to talk effing feedback. This week we also introduce a new special segment: The Flip Report!

After many requests we are ready to tackle the wonderful world of contracts. We have worked through hundreds of successful transactions and have learned a thing or two about what to look out for on a real estate purchase contract. We address common mistakes like forgetting to account for the buyer or sellers’ occupancy needs as well as the logistics of closing day. We share stories of items that were to remain in the home that didn’t and how that was handled. What should you check in a purchase contract as the listing agent? We talk about that too! Contracts can be scary, but they don’t have to be. We are here to help!

Many agents spend hours chasing leads and then trying to figure out the magical unlock to actually turn those leads into clients. How can you build loyalty with a cold lead? What is the difference between a cold and hot lead? How does patience play into this process? We share stories of building rapport with cold leads and how long some prospects took to actually transact. We also dig in on first impressions and how much time you have to make an impact online, over the phone or even in person. Come learn how to you can be available and valuable while also being mindful not to waste time.

It’s time to revisit our favorite foundation of a successful real estate business: your database. A healthy well filled database is important in any entrepreneurial endeavor, so let us help you set your database up for success. Who should you add and who should you remove? What are the key questions you should ask to qualify someone for your database? How do you know when it is time to remove someone? What is the difference between a prospect/lead and a database member? We are ready to answer all of those questions and more. Remember you can grab our database template at hustlehumblypodcast.com/database.

Let’s celebrate back to school season with our very own trip back to real estate school! We recorded this episode in front of our very first live audience, our friends at MASC! They had all the best questions about our original experience in real estate school, what we think real estate school is missing, and what our 10 year goals are. We take a trip down memory lane to the difference between our real estate business now versus right out of school. School supplies, school books, school pics, higher education, teachers, and more: if it is about school we covered it. Grab your number 2 pencils and come with us back to school!

We couldn’t quite decide on a topic this week, so here we are with a mid-year check-in. Hear lots of stories about what our current clients are experiencing and how they are navigating this market. We also talk about how buyers and sellers in general are behaving and where we think the market is going. Learn what has changed for us in this market and where are we struggling. Just need to feel like you aren’t alone in this season, come join us! Here are links to stabilizer and lens Alissa mentions. Doors are currently open for Agent Systems 101! Learn more at agentsystems101.com!

What does hustling humbly mean to us? What about to you? In this episode we talk about our humble beginnings and what “hustle” looked like in the first days of our career versus now. We revisit what the word hustle has become in the entrepreneur space and read the best definition we have ever heard for hustle. Come hear how we feel about humility and where we struggle with this. Our listeners had some great definitions for “hustle humbly” and we share lots of those too! Agent Systems is back available this week. Visit agentsystems101.com to learn more!

Y’all know we LOVE being a resource for the new agents out there and it felt like it was time to devote a whole episode to some of the “need to know” tips for newbies. How might you unintentionally mislead the public? What is the number one question to ask new leads/prospects? How should you handle real estate work if it is your side hustle? Come find out what our 11 must listen Hustle Humbly episodes are for new agents and get some insight into what veteran agents say were the worst new agent behaviors. And don’t worry vets, we have something for you too in this episode! We discuss our list of ideas for how seasoned agents can deal with working alongside new agents and make the profession better for everyone!

Summer is in full swing and it’s time to talk vacations! How in the world do you prep for and then actually shut off your business and your brain so you can relax? This feels like an unattainable goal as a Realtor and we are here with some ideas and real life examples to help you. We receive lots of questions surrounding the logistics of taking a vacation. How should you plan? What do you tell your clients? Do you work while away? Who covers your biz while you are gone? How do you stop your brain from worrying about work? Every agent knows that as soon as they leave for vacation their biz will pick up, so let’s come up with a plan to handle that and even have time to build a sandcastle or two!

Episode #17, What to Do When You Are New OR Slow, is one of the favorite and most downloaded episodes, but what about when you are old and busy? LOL! It’s time to talk about being “busy”, “slammed”, “in the weeds” or whatever else you want to call it. We get deep on our thoughts about what “busy” actually is and how mindset is a huge determiner of how busy you are and how you handle that season. We talk about what will ease those times of busy-ness and how important systems and processes are to keep your head above water. We also share what busy looks like for each of us and how that is becoming less and less of a feeling we have later in our careers. Whether you are busy or slow, new or a vet, come hang out and get your mind right in the discussion of being busy.

We made it to triple digits! Come hang out and celebrate with us as we talk about our two years podcasting and nearly 5,000 minutes of talking. Take a walk down memory lane where we share our favorite episodes, what we’ve learned about podcasting, if we accomplished our mission, some fun fan sightings and even a creeper sending messages. We also share the categories we have separated the show into to make your listening experience easier and more impactful. Curious what the top ten most listened to episodes are? We share those too! Thanks for being the best listeners we could have ever hoped for! We are only successful because of each of you.

Come join us as we put a local lender in the hot seat(in the nicest way possible!). We had quite a list of questions from our listeners as well as from ourselves and it was time to bring in an expert. From understanding the difference between a mortgage broker and a lender to what Realtors can do to make a lender’s job easier, we’ve got all the answers you need. Getting pre-approved, hard money, portfolio loans, vetting pre-approvals, selecting the right lender, winning multiple offers and on and on. There’s so much to learn when it comes to lending and Jamie Taylor, a local lender with Assurance Financial with 14 years of experience, was ready to get us up to speed! Jamie has 2 kids under the age of 5 knows what it is like to juggle work life and mom life and be successful. You can find Jamie at [email protected] and 225-921-4003.

Unfortunately there is negativity in the world. And if you are a Realtor you might be bombarded with negative messages from the public, other agents and sadly even your friends and family. So how do you deal with negativity? What do you do when your sphere tells you Realtors are overpaid scumbags? What about when some random person makes a mean comment on your social post? Come listen and we will give you all the tips! We also dive into the whys behind these negative perceptions and what we can all do to combat them.

Back again with another technical topic for agents: CMAs! In this episode Alissa and Katy each talk through how they created a CMA(comparative market analysis) for two specific(and tricky) properties. We cover what criteria we start with and give ideas for how to handle non-cookie cutter homes. How do you weight updates/finishes/pools/a fab kitchen? We answer all these questions as well as how pretty does your CMA needs to look? Regardless of the type of market you are in, being able to review data and give your buyers & sellers pricing advice is one of our most important jobs.

So you’ve decided it’s time to become a landlord? Now what?! Are you worried/scared/overwhelmed? Then this episode is for you. In this chat we get more specific about your follow up investment questions including where to start. Come listen in for tips on saving up for the purchase, financing, how to get and vet a tenant and much more. Becoming a landlord doesn’t have to be overwhelming and we are here to get you started on the right foot. If you missed episodes 51 & 52, intro to investing, make sure you head back there and listen to those first.

It’s time to revisit the huge advantage Realtors have when they lean into their client experience and high touch advantage. There’s no computer out there that is going to call the emotional seller the day after they accept an offer to make sure they are ok. It’s unlikely the Z-word is cranking out handwritten notes or asking the seller questions about their pets or kids. In this chat we cover a ton of ideas to create a client experience that will leave your buyers and sellers no choice but to refer you. We even give ideas that won’t cost you a penny! Come listen and find out the number one thing you need to watch out for that is hindering you from giving that high touch experience.

Today we welcome the amazing Amy Barton Cotney to the show! If you aren’t one of Amy’s 800,000 tiktok or 60,000 instagram followers, then head over and check her out and get ready for a real treat! Amy decided to take her love of marketing and social media and boredom during quarantine and start making fun videos on tiktok and boy did it work. Amy has been dubbed the “rogue Realtor” during her 5+ years in real estate because she knows what it takes to stand out. Amy will inspire you to just be yourself and let your vibe attract your client tribe and she’ll give you the giggles while she’s doing it. It was a dream having Amy on the show and we can’t wait for you to get to know her more! Find her @amybartoncotney on tiktok & @sweethomeauburnal on insta.

Wait a minute. Did we just say there *may* be a time when you need to put on your pop-tart agent hat? Yep, we sure did. In this episode we admit that bending your boundaries just might be necessary from time to time. What are the tasks and situations that warrant you making an exception? We will tell you! Ultimately we agree that solid well communicated boundaries should keep your business running smoothly, but we all know there is an exception to every rule.

Who’s tired of hearing about how tough the market is right now?! This drastic inventory shortage has us all looking back on easier times where if you wanted to buy a house you could actually do just that. Well, today we take matters into our own hands with a series of tips and tricks to help you survive multiple offers as the buyers agent and listing agent. Let your buyers know there are ways to win and you are equipped to help them get into that new house. If you are ready to get off that “run out and show brand new listing, write up an offer at all hours of the day/night, only to get rejected and start all over again” hamster wheel, then this show is for you!

It’s time to welcome back our favorite social media guru, Chelsea Petersen! In a sea of agents social media is THE most powerful tool to build a thriving modern real estate biz. In today’s episode we get the inside scoop on how someone goes from finding you on social media to actually working with you. Chelsea shows us how you can use something like a design blogger article encouraging FSBO as a jumping off point to create content highlighting your value. Don’t miss the technical goodies on how to use the different features in instagram and what you need in your bio. Chelsea Petersen is your modern agent turned modern CEO. She teaches real estate agents how to go from boring & basic AF to wildly in demand on social. Find her @thechelseapetersen and @modernagentsocialclub. Check out Chelsea’s free video here: https://www.thechelseapetersencourses.com/offers/WBWAFNnQ/checkout?coupon_code=100OFF

What happens when one half of the podcast has a newborn? We decide to scrap the planned episode topic and welcome baby Tate into the studio for a candid chat about new mom life. If you thought that real estate roller coaster was wild, the ups and downs of new mom emotions will make your head spin. We talk about the desire to get back to a “normal” routine while trying to figure out your new life and the emotional impacts of judging yourself. Whether you are a mom or not we hope this episode encourages you to find peace in the season you are in and know that it is just that, a season.

We covered mornings, so now let’s dive into the evening routine. In this episode we tackle our shut down routines and what we do at the end of every day. We also cover our night time non-negotiables which include family dinner and bedtime stories. Alissa even tells us one of the best real estate bedtime stories ever! Pop in your airpods and let us talk you through actually ending your work day and flipping the switch to personal and family time.

Y’all were full of questions, so here is part two of our most recent group of listener Qs! In this episode we answer questions like, “What does your lead generation look like and how do you time block it?”, “Do new leads get an immediate response?”, “Have friends or family ever asked you to work for free?”, “Team or no team?”, “Do you think brokers should give top agents leads or incentives?”, “Is it normal to network all the time?”, “A friend listed with another agent and then asks me for advice, what should I do?”. We just love doing these Q&A episodes, so keep those questions coming.

Good mornin’, good mornin’ to you! Are you a morning person? Or is it a snoozefest at your house? Come hang out while we chat all things morning routine. Learn what our mornings look like now and how they have changed over the years and through phases of life and our career. What are our non-negotiables for the morning and where do we struggle? What do our weekend mornings look like? Come hang out and we will get your morning started right!

It’s time for more listener questions and y’all did not disappoint this time! Tune in to find out the answer to these burning questions and many more… What’s your favorite podcast? What’s your favorite biz book? Do either of you have a coach? What is the one thing you do daily for your biz? How do I keep track of multiple office spaces? Have you ever had a seller refuse to sell after they accepted a contract on the property? When does Agent Systems 101 start again? *Hint, hint* The doors to Agent Systems are open until March 30! Find out more at agentsystems101.com!

This episode is for all of those agents out there stressing in the middle of the night, texting frantically during the day, and worrying pretty much all day every day about their anxious and unhappy clients. We are diving into the reasons why we might end up in these patterns and give you permission to just “let it go”. ;) We talk about the importance of empathy, confidence, and acceptance. If you are ready to leave your work worries within business hours, this one's for you! And if you are looking for resources to get your biz under control by providing repeatable client pleasing results, the doors to Agent Systems 101 open this week. Find out more at agentsystems101.com!

Ever feel like a broken record when you are talking to your clients? Maybe it’s just the opposite: at a total loss for words when you come across a completely unrealistic seller with fake greenery covering every inch of their home? Well, in this episode we have you covered with some of our go-to real estate sayings. Words are powerful and having a good story, example, or saying in your back pocket is key to helping ease your clients mind or get them to take your advice. Over time we have developed helpful and impactful phrases that may be just what you need to get through to your clients. We also cover one of the phrases agents MUST stop using right away! Also, heads up: doors open to Agent Systems 101 March 24-30! All the info you need is at agentsystems101.com.

Back again talking about one of our favorite topics: self care! Self care feels like a popular topic these days and sometimes when you are deep in real estate and real life it's hard to even decide when and how to give yourself a little love. In this chat we cover the three categories of self care: mind, body, and heart. We share how we nurture each of those areas and give lots of examples from our listeners’ self care routines. Have a listen and let us know what your favorite self care activities are!