This week Dr. Winters is back for part two! Last week delved into the nitty-gritty details of social media and his tips for using it to grow your following. Today, he is talking about how you can get started with social media in your own office and how there is a much bigger benefit than just growing your following. We are talking dollars, my friends. Tune in to hear what social media can do for your bottom line and as Ben teases his new business venture Bizzy to help you get started.https://www.getbizzy.social/Instagram- @thebentistofficialTikTok- @TheBentistYouTube- @TheBentist

This week Dr. Winters, better known to most as The Bentist from his social media handles, is joining me on the show for a two-part episode! He is the world's largest influencer/digital personality in the dental and orthodontics space, with over 19 million followers across his social platforms. This week he is here to give us the 4-1-1 on becoming a social media icon. We delve into the nitty-gritty details of social media and his tips for using it to grow your following.Instagram- @thebentistofficialTikTok- @TheBentistYouTube- @TheBentist

This week Felipe Lopez from Joe Architect is back! For those that don’t know, he is a licensed Architect who has been working with JoeArchitect since 2012. He is now a Project Manager guiding numerous clients through the process of designing and building their one-of-a-kind facilities across North America. And today, we are diving into the builds of ortho and multispecialty practices. Felipe is a wealth of information and has some great tips for anyone looking to start a build-out of their own! About Felipe 1:36Why someone should use a full-service architect vs. an equipment specialist 3:03Being ready to dabble in a multi-practice 9:54Shared working spaces 16:13What affects the budget in dual specialty vs. single specialty 19:30Ground-up build 27:00Offices are more digital 37:17“Equipment’s changing every day. They’re getting more digital, the requirements are different, there’s new equipment being brought to the table. Your vendor is gonna know what those things are, what’s best suited for you and your practice, and so again it’s a team approach. You should be working with a vendor, but you should definitely also be working with an architect.” 7:47www.linkedin.com/in/deksnys joearchitect.com @joearchitectstudio

We are so excited to have Dean Steinman on our show. He is the owner of Ortho Marketing, which he founded 15 years ago when he landed in the smile business. Today, we are discussing why you should ensure you are present on various platforms and ways to keep your website up to date. Tune in as Dean shares his insight into what makes you stand out from the other practices nearby regarding social media and digital marketing. The world is constantly changing, and we have to be prepared to adjust our approach to things in marketing. As Dean said, ""adapt or die"" listen in now to learn the art of adapting!What Ortho Marketing does and how marketing has changed 4:36Where should doctors focus when it comes to paid advertising? 10:45Building brand awareness 23:43For someone who might need help with their marketing 32:24“Marketing is always adapting and always changing and that’s one of the things I always mention in the podcast I do is in every practice we work with, you have to adapt or die. If you don’t adapt and embrace technology, it’s not gonna happen. You’re not gonna be able to be out there. It’s not about you. It’s about the patient. It’s about them, and that’s the hardest thing for people to understand.” 5:[email protected]

This week we are lucky enough to have Janelle Baum back on Hey Docs! Last time we had her on to talk about her TikTok account and how she leveraged her gift in comedy to grow her following. Today we are talking about her role as a treatment coordinator and how she has leveraged the same skills to break out of the traditional box of ""just a team member working in an office."" Janelle is the epitome of an intrapreneur and shares tips and tricks for making the TC room your own. So whether you are a doctor or a team member, you will want to catch this episode. Her background in becoming a treatment coordinator 1:14Changes Janelle is seeing in this industry 5:43Bringing her humor into the TC 10:53Helping treatment coordinators connect better with their patients 13:50From job to career 16:45Any tools that are really helping you right now? 22:18Getting started with social media 24:47“It’s just trusting the process of ‘OK, these people trust us.’ They see a little bit of the doctor and most of the TC, but if you educate them and inform, and influence your patients of what to expect at that consult, they’re not going to think any different like ‘Why is the doctor here for only 3 minutes? I expected him for 10.’ So if you educate and influence your patients before they come in on what to expect, it’s golden.” 9:07TikTok: @noodlebaum1226 Instagram: @noodlebaum Facebook: Janelle Baum

We are so excited to have Steve O’Leary from Apex Design Build on the Hey Docs! podcast today. Apex Design Build is a fully integrated design, architecture, and construction firm that specializes in creating state-of-the-art healthcare facilities nationwide. During this episode, Jill and Steve will be exploring all the options when it comes to building out a practice, including projects with a shell and those that are built from the ground up. Steve gives some great insight into why it is important to choose your design/build team carefully and emphasizes the need for speed now that we are building in a post-COVID world. If you are ready to learn how teamwork and trust go hand-in-hand when building the practice of your dreams, this is an episode you won't want to miss!The history of Apex Design Build 1:23Where is the best place to start? 4:27Zoning 9:14What the discovery process looks like 18:39How they help you stay on track and keep you moving forward 23:07Transparency and meeting expectations 30:38Some takeaways for those considering this 38:31“They’re gonna know what things are to bear in the market and not go to, which is fine, you still can, go to the guy that did your kitchen or built your home. They did an exceptional job, you had a great experience. Doesn’t mean they’re gonna be an expert in building your practice. You can leverage them and use them if you want, but the expertise really comes in the proof of the process and in the individuals who do this day in and day out, and being experts in the field.” 34:06apexdesignbuild.netEpisode Credits: Hosted by Jill Allen Produced by Jordann Killion

This week, I am sitting down with Adam Schulhof, Founder and CEO of Grin. As technology advances and patients' lives get busier, they are looking for convenience and customization. Adam is innovating and leading the way in using augmented intelligence for convenient orthodontic patient tech that will make life better and more efficient for everyone. Listen in as we discuss using Grin Technology in an Orthodontic Practice to increase patient satisfaction, increase production, and decrease your in-office time commitment to each patient. How he got to where he’s at 1:45Smile Direct Club 11:48People don’t have the time 17:25An epiphany in the bathroom 22:00Patients want their time back 24:34The impact of monitoring 26:10Next level experience with patients 31:54Augmented intelligence 37:50Some final wisdom 42:50Get a hold of Grin 46:17“The one thing I always try to push my colleagues to do is take more chances because worse case scenario, it ends up being a lesson. Not a regret, a lesson. It ends up being something you learn from, and then the next time you take a chance, you already have the history and the education from the last one and you do it a little bit different, a little bit better. ” 11:16www.get-grin.comtheschulhofcenter.com

I’m so excited to have Dr. Enrique Cruz on the podcast today! And as you will find out, Dr. Cruz is an entrepreneur through and through. Listen in as we dive into his journey covering everything from starting a multispecialty practice with his wife from the ground up to opening his assistant training program. And with over 27.9K followers on Instagram and 962.9K followers on TikTok, he is a social media force to be reckoned with. We are covering it all today. Are you ready to feel inspired?About Dr. Enrique and his bilingual, multi-specialty practice 1:30The multi-specialty journey and working with his wife 5:28Building their brand and social media 15:00Social media became a second job 23:55Using TikTok 26:29His training center 33:20Opening the door to more opportunity 40:05Where to follow him 41:57“I was not trying to do any more than share what we do in the office. Next thing we knew, we had 100 followers, 200 followers, 5,000 followers, 10,000 followers, and 14,000 followers. So it escalated to the point that we were getting between 60-100 patients a month from Facebook.” 21:58TikTok:@drsonrisasInstagram:@dr.enriquecruz

I am so excited to have Gary Salman, the CEO, and co-founder of Black Talon Security. With decades of experience in software development and computer IT, Gary and his team are dedicated to data security and understanding the latest digital technology trends, particularly in the orthodontic industry. For example, did you know doctors are a big target for hackers because they have valuable information that can be targeted and used for ransom? Tune in today to learn more about how to protect your data and ensure you’re prepared with the correct line of defense. About Gary and Black Talon 2:26 Misconceptions of cyber security and why it’s important 6:23 What the cloud is and methodologies that could result in a breach 11:48 How teams and doctors can be a good frontline defense 20:26 Where to find the right training against cyber threats 24:28 Anti-virus systems 26:41 Is my Apple Mac safe? 33:21 Cyber insurance 36:05 What you should do 44:32 Get ahold of Gary or Black Talon 48:46 “All it takes is a little Google search, you know, Smile Ortho of Atlanta, and in a Google search, it’ll show the office of civil rights and the name of the practice, and someone will be like, ‘Wow, they had a breach. I may not want to go there.’” 11:07 www.blacktalonsecurity.com

In this episode, Steve Steinbrunner, Regional Director of Practice Finance with Provide, takes us through the ins and outs of lending for doctors and practice owners. We cover interest rates, approvals, and banking in a way you have never seen before! So whether you are a startup doctor looking to open a practice, an established practice looking to expand, or even interested in getting into the world of real estate, there is something in this episode for you. About Steven’s journey 2:46The state of healthcare and lending right now 4:27Interest rates 8:36The lending structure and red flags to look for 14:30You should not be too concerned about student loan debt 19:41What a typical loan looks like with Provide 22:34Helping dentists expand and grow throughout their career 32:17New technology 35:19Some final wisdom that doctors should know 44:42“You remind me of a conversation I had at the recent DS World in Las Vegas. I had dinner with some dentists at a table that had been practicing for 30 years, and one of them looked at me and said ‘Can you believe some of these young people are startled by interest rates when mine was like 11 percent?’” 10:02getprovide.comProvide is a division of Fifth Third Bank, National Association. All opinions expressed by the Provide employee participant are solely their current opinions and do not reflect the opinions of Provide, its affiliates, or Fifth Third Bank. The Provide employee participant’s opinions are based on information they consider reliable, but neither Provide, its affiliates nor Fifth Third Bank warrant its completeness or accuracy and should not be relied upon as such. This content is for informational purposes and does not constitute the rendering of legal, accounting, tax, or investment advice, or other professional services by Provide or any of its affiliates. Please consult with appropriate professionals related to your individual circumstances. All lending is subject to review and approval.

Felipe Lopez is a licensed architect working with JoeArchitect since 2012. He has guided numerous clients through designing and building their one-of-a-kind facilities across North America. In this episode, Felipe and Jill will discuss what you should be looking for when picking an Architect and how not all companies are created the same. At JoeArchitect, they offer full services, meaning everything you’ll need in both architecture and interior design. Glean some tips on conveying what you want your office to look like and tools to help the process run smoother. He gives insight into using Pinterest vision boards and finding images that show exactly what you want. About Felipe 2:21Full service architectural firm 6:14Conveying office vision to an architect 10:14Helping docs conceptualize their office 18:18The difference between a negotiated bid (or competitive bid) and a bid process 21:49Build-outs and sharing your budget 32:34Tips on sticking to the budget 36:23“We’re kind of a one stop shop for everything that’s architectural, so we design the floor plan, we sculpt your space, detail drawings, and provide a full architectural construction set. But we have interior designers, and that means that we’re also picking all your finishes, designing all the cabinetry, picking light fixtures, plumbing fixtures. So again, we’re designing all of it.” 6:44www.linkedin.com/in/deksnys joearchitect.com @joearchitectstudio

I’m excited to have Dr. Bryn Cooper on the podcast today! She is a key opinion leader with Ulab Systems, a company innovating the next generation of smile technology with in-office aligner systems. During this episode, Bryn shares that she started with ULab initially because she needed to find a way to cut costs and save on overhead, but she stuck with them because she found a product that allowed her to customize her aligner treatment without breaking the bank. She tells about what it was like when she started using this technology compared to how she uses it today. And she shares why she chose to use a digital assistant. Bryn has some great tips on best practices if you want to do the same in your office, so be sure to listen in!Dr. Cooper’s story 1:51What was going through her mind as she was figuring out these systems 7:39Starting on this early in her career 11:32How she uses the digital assistant role 14:33The recession and these extra costs 19:573 final thoughts and tips: believe, learn your appliance, and find the right person for the digital assistant 24:42Get in contact 31:39“If there’s anything I’ve learned through this process as I’ve talked to other doctors that use Ulab, and anyone that sets up their own cases is we all set them up a little differently. There’s no one size fits all here and having that person in your office that knows your way really does help… That’s the advantage because if you’re using a lab tech that’s off site, they really don’t know how you want it personally set up, and you can teach people to do it the way you want to do it.” 17:28www.ulabsystems.com

Today I have a fabulous guest on my show- Janelle Baum from Aszkler Orthodontics. As a certified clown with a B.A. degree in Theatre from the State University at Buffalo, Janelle is a firm believer in smiles. Whether in her comedy, in an office, or even in this podcast, she is 100% authentic and unafraid to be true to herself. Learn how she used her unique abilities to grow her platform of 14k followers on TikTok. Shockingly (or not), she teaches us it's all about being true to you! TikTok @noodlebaum1226 Instagram @noodlebaum Her history and how she became an influencer 3:14Her journey and what kept her going 6:35Helping people find their lane or niche 8:35Figuring out content 10:15What content goes viral 12:26Some tips for people starting out 19:10“I started doing these things and creating little commercials or infomercials and stuff like that, and that’s what I love watching and doing, so I was creating that stuff, and when people would message me on Facebook and my videos would go viral, and even friends or family, or just strangers telling me ‘You are bringing light in such a dark area right now, thank you. These TikToks are what’s helping us get through all of this.’ I think that was my drive.” 7:28TikTok: @noodlebaum1226 Instagram: @noodlebaum Facebook: Janelle Baum

Today I have two amazing guests on the show- Dr. Clarke Stevens and Davin Bickford from WildSmiles Braces. They are here to provide a fresh perspective on the orthodontic market and share some inside tips on leveraging your custom bracket systems for increased production. For example- they teach us how giving patients options, like what shapes they want on the braces, can make everyone a little happier with the whole orthodontic experience. So please join me in welcoming Dr. Stevens and Davin as we discuss tips for setting your orthodontic practice apart and improving the overall experience your patients have throughout treatment. How Wild Smiles came to fruition 2:17What Wild Smiles is 10:17How they got to do Disney 17:57Hygiene 27:28Marketing tips and setting yourself apart 30:53“We have this idea that custom is printed and custom is your own prescription, and custom is all these clinical aspects, which certainly no argument, that definitely is custom, but when we think about it from the experience of the patient, custom to a 9 year old, or a 14 year old, or even a 37 year old who’s coming in for braces, custom is designing and creating your own unique braces experience.” 11:09www.wildsmilesbraces.com

Today I have a wonderful guest on my show, Dr. Brandon Owen, the CEO and Founder of KLOwen Braces and a practicing orthodontist at Owen Orthodontics Center in Lakeway, Texas. After becoming a practicing orthodontist, Dr. Owen quickly realized that when it came to brackets, “one size did not fit all,” but there was a high price for customization. He saw the flaw in the system and decided it was time to create the change he wanted to see in the orthodontic industry. During this episode, discover how Dr. Brandon Owen started KLOwen and why it might be the right option for custom bracket systems in your ortho practice. Whether your practice is a start-up or existing, we all know production is king in Orthodontics. Listen as Dr. Owen shares ways to make every case custom without a major compromise to overhead.How he got to where he is now 1:50Helping doctors make changes in their practice 12:41Best practices and getting your team behind the changes 20:08Where a practice should start when implementing KLOwen 27:51Working with a startup 32:46Where to go from here 37:42“The biggest thing we found and it was actually panic mode from almost all of our earliest users and they started freaking out and it was around month 6 or 7 when a lot of those detailing bend appointments start kicking in in the repose, and they’d say ‘Oh my gosh where are all of our patients today?’ And then they’re like ‘well we’re actually up 20% every month over month for the last year. We’re doing great financially.’ and they realize, they call it the plastic assistant.” 30:23klowenbraces.com

In this episode of Hey Docs! Dr. Amy Jackson and I will be covering the origin story of her company, Retainers for Life, and I am asking all of the important questions... 1. How do doctors integrate Retainers for Life into a practice, whether the practice is a start-up or existing? 2. How can doctors add more production to their practices outside of traditional contracts? 3. How can a system like this help empower your team and incentivize them to sell the product for you?

During this episode of Hey Docs! Jill Allen and Mari Sawtelle the owner of Mari's list will focus on buyers groups vs. big business sales and the details that every young doctor needs to know about ordering from small to large orthodontic practices.