Sign in
Business
Society & Culture
Conrad O'Connell
The Heads In Beds Show is your vacation rental & accommodations marketing podcast co-hosted by Conrad O'Connell and Paul Manzey. Learn how to double your direct bookings with search, social & email marketing strategies and tactics.
A Guidebook Is MARKETING For Your Vacation Rentals: Here's Why
In this episode Conrad and Paul dive into the guidebook: what purpose does it serve for your marketing? More than you might think... Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingTouchstay Guidebooks🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
27:5029/11/2023
When You Should Build "Mini Sites" For Your Vacation Rental Business To Generate HUGE ROI
In this episode Conrad and Paul dive into the when, how, what and why of "mini sites" and how they can an extremely high ROI channel for you to build for your vacation rental marketing and SEO approach. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental Marketing🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
21:5322/11/2023
Barry Diller at Expedia VERSUS Google: Vrbo Spends $300m On Google Ads Without ROI?
In this episode Conrad and Paul break down Barry (Expedia CEO) vs Google: The Vrbo Episode where Barry Diller of Expedia exposes the $300m in ad spend for Vrbo that did not appear to drive the same "profits" that Vrbo was used to in the past.Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingTechEmails Tweet (Barry's Email)🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
27:3615/11/2023
How & Why To Build Guest & Owner Personas For Your Vacation Rental Marketing
In this episode Conrad and Paul dive into building a persona before diving into marketing. Why do personas matter? How does messaging/copy tie into your persona + a lot more.Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental Marketing🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
34:5008/11/2023
Why Branded Google Ads Is The Right Move 99.9% Of The Time
In this episode Conrad and Paul are back and chatting all things PPC + Google Ads and how to approach branded campaigns. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental Marketing🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
28:2701/11/2023
Special Recap Of VRMA 2023: Feat: Heather Bayer, Andy McNulty, Catherine Ratcliffe & Valerie Gangas
In this episode Conrad drops a special release recapping VRMA along with four wonderful guests. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingHeather BayerAndy McNultyTouch StayCatherine Ratcliffe STR Benefits Consulting Valerie Gangas🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
01:27:4030/10/2023
Navigating the Aftermath of a Google Update [Part Two] For Your Vacation Rental Website
In this episode (part two), Conrad and Paul chat about Google's recent Helpful Content Update(s) as well as Google updates in general and how they impact your organic search traffic, approach to SEO and what to do if you're "hit" by one!Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellGet On The Early Access List For Conrad's Book!🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
23:0418/10/2023
Navigating the Aftermath of a Google Update [Part One] For Your Vacation Rental Website
In this episode, Conrad and Paul chat about Google's recent Helpful Content Update(s) as well as Google updates in general and how they impact your organic search traffic, approach to SEO and what to do if you're "hit" by one!Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellGet On The Early Access List For Conrad's Book!Google Search's helpful content system and your website🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
22:2411/10/2023
Announcing My BOOK: Mastering Vacation Rental Marketing [Behind The Scenes]
In this episode, Conrad and Paul chat about Conrad's new book launching for VRMA: Mastering Vacation Rental Marketing and share early-access to get on the list to get it first when the book is launched. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellBuy The Book Now (Amazon)🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
33:3204/10/2023
5 Things You Should Be Doing With Video To Grow Your Hospitality Business in 2024
In this episode, Conrad and Paul chat all about video marketing and how to leverage video in your guest marketing and homeowner marketing.Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellLauren Madewell (LinkedIn)Eastern Shore YouTube Example🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
33:2420/09/2023
Running A Marketing Audit To Build YOUR 2024 Marketing Plan
In this episode, Paul and Conrad talk through the new BuildUp Bookings "Growth Activation Audit" checklist and how to best review brand, search, social, email, homeowner and overall website strategy progress in your vacation rental business. Want a copy of the growth activation audit for yourself? Email [email protected] with "Audit" in the subject line! Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'Connell🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
42:0413/09/2023
Ways To Get More Shoulder Season Bookings With Your Marketing NOW
In this episode, Paul and Conrad talk about ways to get more shoulder season bookings with impactful digital marketing tactics and specific offers. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'Connell🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
37:2606/09/2023
[Part 2] The Right Way To Build "SEO Content" For Your Vacation Rental Business
In this episode, Paul and Conrad talk about the right and wrong ways to do "SEO content". It's not about stuffing keywords or writing for search engines, it's about creating useful and comprehensive content. Here's how. Part two.Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'Connell🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
23:2230/08/2023
[Part 1] The Right Way To Build "SEO Content" For Your Vacation Rental Business
In this episode, Paul and Conrad talk about the right and wrong ways to do "SEO content". It's not about stuffing keywords or writing for search engines, it's about creating useful and comprehensive content. Here's how. Part one.Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'Connell🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
24:4224/08/2023
Is Your Paid Search Strategy A DUD Or A STUD?
In this episode, Paul and Conrad share an update on the Maui fires and how Airbnb is handling it, along with a discussion of how to run PPC search ads the right way and as a STUD and not a DUD.Enjoy!PLEASE CLICK THIS - Coconut Condos Ohana Relief⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellAirbnb offering full refunds to guests with Maui bookingsOptmyzr🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
44:4516/08/2023
What's It Like For One Of US To Book A Vacation Rental?
In this episode, Conrad breaks down what it's like to book a vacation rental and his experience as a guest while visiting family a few weeks ago. Paul and Conrad also talk about Booking.com ads and other updates to Google Ads RSAs.Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellGoogle releases Responsive Search Ads guideBooking.com owner hails marketing efficiency in driving topline growth🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
27:5309/08/2023
Is Your Vacation Rental Website A DUD Or A STUD? Here's What To Consider!
In this episode, Paul and Conrad debut "Dud Or Stud" and dive into vacation rental websites. What features or tools make them STUDS (so they can convert) or DUDS (ones that fail to get enough bookings). Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellGoogle Travel Is Not Named Among Alphabet’s Key Priorities🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
37:1102/08/2023
Why Is No Vacation Rental Manager Leveraging These Specific Marketing Tactics?
In this episode, Paul and Conrad break down some of the most common "why not" marketing tactics that they do not often see in the real-world with vacation rental managers, but in fact can work quite well to get more bookings AND get more homeowners. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'Connell🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
37:3526/07/2023
How YOU Can Target Guests On Facebook, Instagram & Google With Ads
In this episode, Paul and Conrad break down HOW and in what ways you can actually target ads on Facebook, Instagram (Meta) and Google. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'Connell🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
40:0519/07/2023
What Would We Do: Marketing Edition
In this episode, Paul and Conrad break down "scenarios" around a single property host, multi property host and property manager: What Would We Do: Marketing Edition. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellNick Gerli False TweetJamie Lane's Correct Tweet🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
41:3612/07/2023
EVERYTHING You Need To Know About Keyword Research
In this episode, Paul and Conrad give a quick deadline countdown timer to Google Analytics 4 and then explore and discuss keyword research tips and tricks.Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellClearscopeSemrush KW ToolsAhrefs KW ToolsKeyword Sheeter🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
42:5628/06/2023
The "Math" Behind Common SEO Metrics, Numbers And Data
In this episode, Paul and Conrad chat about common SEO metrics, numbers and other data points that you need to understand from your marketing team or agency. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellEVERYTHING You Need To Know About Google Search Console Hello, My Name Is Awesome: How to Create Brand Names That Stick 🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
45:5421/06/2023
Generative Search Experience in Google: What Does It Mean for Vacation Rentals/Hospitality?
In this episode, Paul breaks down the beta on Google Search Labs: Generative Search Experience with real-world examples of how vacation rental brands are impacted.Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellSupercharging Search with generative AI🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
32:4107/06/2023
Part III: Settings That'll Make Or BREAK Your Google Analytics 4 Reports
In this episode, Paul and Conrad hit Part III of the Google Analytics 4 mini-series with a "grab bag" of Google Analytics settings to explore and flip on. They also touch on the record Meta fine, why Google kills so many projects and the perilous status of Conrad's beloved Celtics in the ECF. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellMeta ordered to suspend Facebook EU data flows as it’s hit with record €1.2BN privacy fine under GDPRNew button in the Explore Funnel reports in GA47 GA4 Features That Will (Hopefully) Make You Hate It LessKilled By Google🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
36:2731/05/2023
Leveraging Cognitive Biases To Get More Bookings For Your Vacation Rentals
In this episode, Paul and Conrad give a fresh look at Bard vs ChatGPT, share updates on the possible loss of organic traffic with the new "generated summaries" Google is planning to roll out AND also share a smattering of biases that impact your ability to get more bookings. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellSupercharging Search with generative AI - GoogleSearch ads today and in the future - GoogleWhat’s ahead for Bard: More global, more visual, more integrated🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
43:1824/05/2023
Part II: Google Analytics 4 Is USELESS Without These Settings + Events...
In this episode, Paul and Conrad dive into part 2 of the Google Analytics 4 mini-series and dive into specific events, tracking and methods on how to best prepare your vacation rental website for tracking useful events and data. Conrad works hard to share with Paul the benefits and upside of the new Google Analytics platform, and shares a review story at the end.⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellGoogle Analytics 4 Enhanced MeasurementGoogle Analytics 4 Ecommerce Tracking🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
41:0817/05/2023
The Vacation Rental Spring Slowdown Is Here - What Can You Do To Drive Demand?
In this episode, Paul and Conrad dive into the upcoming Google Analytics 4 "switchover" and cover the settings you want turned on and what's OK to leave OFF as you work on getting ready for a Google Analytics 4 world (weather you like it or not...).⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellAfter Sonder, Vacasa Receives Notice of Delisting from NasdaqU.S. Market Review: Sluggish Supply and Roaring Demand Maintain March RevPAR 🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
35:2410/05/2023
Part I: The Basic Settings You NEED For The Upcoming Google Analytics 4 Move
In this episode, Paul and Conrad dive into the upcoming Google Analytics 4 "switchover" and cover the settings you want turned on and what's OK to leave OFF as you work on getting ready for a Google Analytics 4 world (weather you like it or not...).⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellIntro to Google AnalyticsGoogle removes several search ranking algorithm updates from its ranking systems pageTag AssistantMigration guide from GoogleDefault Google Analytics 4 events🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
32:0403/05/2023
[Live Show] RR Summit: People, Places, Planet: Marketing Sustainability With Your VRM Business
In this episode, Paul and Conrad record their first ever live show for the Rent Responsibly Summit. ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellRR Summit🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
41:0526/04/2023
Is Listing On Airbnb The Same As "Marketing" For Your Vacation Rental Business?
In this episode, Paul and Conrad dive into "automated" SEO reports that agencies send you - do they even matter at all? They discuss how and why these reports work and what value you can get from them. ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellThe Bear Cave Substack AirbnbAirbnb To Verify All Listings (2019)Airdna Source Of Data For 1% PMs Revenue🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
34:4519/04/2023
Do Automated SEO "Audits" Provide ANY Value?
In this episode, Paul and Conrad dive into "automated" SEO reports that agencies send you - do they even matter at all? They discuss how and why these reports work and what value you can get from them. ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellFirst click, linear, time decay, and position-based attribution models are going awayGoogle Ads Tests AI To Help You Create AdsRR Summit: People, Places, Planet🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
35:3412/04/2023
EVERYTHING You Need To Know About Google Search Console
In this episode, Paul and Conrad break down one of Google's best FREE tools to help you grow your organic search traffic: Google Search Console. ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellChatGPT PluginsGoogle BardSkift on Google🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
41:4429/03/2023
Low Budget Ways To Get More Direct Bookings
In this episode, Paul and Conrad dive into ways to get more direct bookings WITHOUT spending tens of thousands of dollars: we explain email, branded PPC and other low-cost efforts.⭐️ Links & Show NotesPaul Manzey Conrad O'Connell🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
35:4322/03/2023
Standing Out From The Vacation Rental Crowd In Your Market: How To Attract Owners & Guests
In this "experiment" episode, we dive into the tools that we both use on a daily basis to be more productive and get more done for our clients. Conrad shares the tool he uses 30 times a day and Paul laughs at the absurdity of Conrad's obsessions. ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellGPT-4The race to the bottom - Seth Godin🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
33:0615/03/2023
The Tools We Use To Increase Productivity And Get More Done In Less Time
In this "experiment" episode, we dive into the tools that we both use on a daily basis to be more productive and get more done for our clients. Conrad shares the tool he uses 30 times a day and Paul laughs at the absurdity of Conrad's obsessions. ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellUnlock the Power of Search AdsAhrefsSemrushDetailed SEO PluginChrome Sublime TextText ExpanderColorslurpPixelmator ProCanvaAlfred AppDescriptGoogle Ads Editor1PasswordBasecampAirtableFreshbooksGTMClarityKeywords EverywhereTag Assistant ChatGPT🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
48:2409/03/2023
Everything Google My Business For Your Vacation Rental Business
In this Google My Business overview episode, we dive into the basics and new things around creating a winning Google My Business profile to get brand awareness, build reviews and drive organic traffic.⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellGoogle Business Profile Profile Strength Widget Now Live & Many Local SEOs Not HappyGuidelines for representing your business on GoogleGet Google reviews🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
28:1502/03/2023
Crafting The Perfect Property Description To Maximize Your Bookings
In this email marketing overview episode, we dive into the basics of gathering and marketing via email for your vacation rental business. ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellBest 2023 Super Bowl Commercials Tide CommercialGuest Hook Property DescriptionsBing ChatGPT🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
44:5022/02/2023
Email Marketing 101 For Your Vacation Rental Business: Get More Bookings With Better Emails
In this email marketing overview episode, we dive into the basics of gathering and marketing via email for your vacation rental business. ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellChinese Spy BalloonHere's The PuppyBuildUp Bookings Blog Post: Email Marketing Campaign Ideas🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
37:0115/02/2023
The TRUTH Behind Link Building To Maximize Your Vacation Rental SEO Performance
In our longest episode yet, we dive into the dark and mysterious world of link building. Some SEO agencies in the vacation rental industry ignore this critical piece of the SEO process... but we break down WHY link building is critical to your long-term success with SEO.⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellMike King Twitter ThreadYandex Data Leak: The Ranking Factors & The Myths We FoundDon't Turn 25 Years OldDisavowing Links🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
45:5608/02/2023
Choosing Between Agency, Freelancer & In-House Marketing Teams For Your Vacation Rental Business
In this episode, we dive into the options you have to build your marketing team: should you hire an agency, a solo freelancer or build an in-house team?⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellBlog post: Choosing Between Agency, Freelancer & In-House Marketing Teams For Your Vacation Rental Business🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
33:2601/02/2023
How to Leverage ChatGPT Into Your Vacation Rental Business
⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellChatGPTContent At Scale🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
35:2925/01/2023
The Top Things That Happened in 2022 With A Look Ahead To 2023
⭐️ Links & Show NotesPaul Manzey Conrad O'Connell🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
33:2318/01/2023
Brand Building 101: How To Make Your Vacation Rental Brand Noteworthy
⭐️ Links & Show NotesPaul Manzey Conrad O'Connell🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
35:0704/01/2023
The 2023 Homeowner Marketing Master Class To Get More Properties
⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellVintory🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
40:1128/12/2022
The 2023 Guest Marketing Master Class To Get More Bookings
⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellSMART goalsEOS model🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
41:2721/12/2022
How Rates & Pricing Impact The Success Of Your Marketing Efforts
⭐️ Links & Show NotesConrad O'ConnellBuildUp Bookings YouTubeVideo version with slides🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
22:2314/12/2022
The TRUTH About How To Leverage Influencers In Your Vacation Rental Marketing
⭐️ Links & Show NotesPaul Manzey Conrad O'Connellhttps://about.fb.com/news/2022/11/facebook-widely-viewed-content-report-q3-2022/https://www.searchenginejournal.com/new-era-google-search/466631/#closehttps://share.cleanshot.com/4IZ4W9🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
33:5107/12/2022
The Most Effective Vacation Rental Advertising Channel: Google Ads!
⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellBuildUp Bookings PPC Guide🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
38:2923/11/2022
The TRUTH About Running Facebook Ads For Your Vacation Rental Company
⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellFacebook (Meta) AdsThe BuildUp Bookings guide to Facebook Ads🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
33:5816/11/2022
The Essential Building Blocks Of Building A Vacation Rental Company
⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellVintory (homeowner marketing)🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
39:0509/11/2022