Provided an overview of podcast and radio in the PR toolbox

We review media training concepts and look at examples of press events.

This episode covers the lecture from Friday, Feb. 18 all about media training and how to prep a client for an interview.

This episode covers the big features of video news and getting PR coverage. Slides

This episode covers pitching and using contributing articles, blogs, and newsletters in our Public Relations campaigns.

We talked about the differences in our Marketing Family Tree and practiced writing pitches to the press. I recommend you follow along with the slides while you listen. Slides

The recording from Monday's lecture and activity with examples of PR at work in the world.

This episode walks through the steps of a press release. You can follow along with the slides.

Lecture from Wednesday 1/26/2022. We discuss reasons for using a press release and look through examples from the community.

A recording of my PR 380 course that introduced the general format of a press release to students. We also discussed how to organize information using the format to help with analyzing industry news.

Lecture session from 1/21/2022. We review the responses to the activity in the last episode by walking through goals, situation, audience, and message components for the Advising Blog launch.

This episode covers the fundamentals of strategic planning for our clients. We work through an activity, which is continued in the next episode.

On Friday, we practiced our industry summary assignment by listening to a video and reviewing the Big Picture, Main Moves, and So What for PR strategies. Then we refreshed on the fundamental purpose and differences of PR compared to Marketing.

Today the Public Relations students discussed how to take notes for work and the difference between workplace and classroom strategies. Then we discussed Vision and Mission statements.

Monday = Class Overview and Client Project Explanation

Welcome to JMS  380 my PR Associates! This episode briefly explains the Course Environment, Expectations, and Schedule for the Spring 2022 semester. Our motto is to Replicate and Recalibrate with Intention this semester: I'm excited to work with you.

Hey 415: this episode provides basic foundations and principles for information design to help you create your mock-ups and presentations.  Check out these resources referenced in the episode: https://material.io/design/color/the-color-system.html#tools-for-picking-colors https://medium.muz.li/discovering-font-personality-5-font-psychology-insights-that-will-improve-your-ux-design-fd4eb3ae8413 https://www.canva.com/learn/kerning/ Brumberger, E. (2003). The rhetoric of typography: The persona of typeface and text. Technical Communication, 50 (2), 206-223. Eadie, W. F. (2013). 21st century communication: A reference handbook. cognition and information processing. University of Illinois at Urbana: Sage Knowledge. Few, S. (2014). Data visualization for human perception. In B. Whiteworth & A. Ahman (Eds.), The social design of technical systems: Building technologies for communities (2nd Edition).  UK: The Interaction Design Foundation Ling, J., & Schaik, P. (2007). The influence of line spacing and text alignment on visual search of web pages. Displays, 28, 60-67. MacInnis, D. J., & Price, L.L. (1987, March). The role of imagery in information processing: Review and extensions. Journal of Consumer Research, 13(4). 473-491 Mayer, R., Heiser, J., & Lonn, S. (2001). Cognitive constraints on multimedia learning: When presenting more material results in less understanding. Journal of Edcuational Psychology, 93(1), 187-198. Rayner, K. (2009). Eye movements and attention in reading, scene perception, and visual search. The Quarterly Journal of Experimental Psychology, 62(8), 1457-1506. Ritchey, K., Schuster, J., & Allen, J. (2008). How the relationship between text and headings influences readers’ memory? Contemporary Educational Psychology, 33, 859-874. Takacs, Z. K., & Bus, A. G. (2016) Benefits of motion in animated storybooks for children's visual attention and story comprehension. An eye-tracking study. Frontiers in Psychology, 7, 1-12. Wyer, R S., Hung, I., & Yuwei, J. (2008). Visual and verbal processing strategies in comprehension and judgement. Journal of Consumer Psychology, 18, 244-257.

Follow Along with the Slides: https://docs.google.com/presentation/d/1RUTGxPi4-IY5m7M8wgg8TTyLClvgjcfHgzTGsJtob3E/edit?usp=sharing Hey 415: this episodes talk about some foundations for writing on social media including finding our brand voice and deciding on the style. The vision for this lecture is to visualize a brand voice and make decisions that create a consistent experience and story for the audience. I do have a Slido with a question and a Q&A for the end, you can get there by looking at the slides in Canvas or heading over slido.com with the code 226098. The Slido will be open until next Saturday… October 30.

Hey, 415. This episode covers the metrics and performance indicators that allow us to measure the success of our campaigns and make changes to future strategic planning. Follow along with the Slide Deck: https://docs.google.com/presentation/d/1tS5Kb8YYxZXFkm9FvWLi63aRxWfa6uOvDZFiCBlvOXk/edit?usp=sharing

https://docs.google.com/presentation/d/1-5S5iHtqMrzq6Bcl69jykDDRuo6t6Z0StCNCkEBG8og/edit?usp=sharing  Hey, 415! This episode talks about audience segmentation to help you identify who you are targeting with your social media campaigns AND how to actively consider the profile of your audience in your strategic planning. You can follow along with the slides. The Slido interactive feature will only be available through October 16, 2021. There is one poll question, the usual way we use Slido in class, and then two prompts for you to submit in the Q&A tab. Our vision for this lesson is to consider the audience with the intention of guiding our strategic planning. Take a moment now to write a goal you have for this week’s lesson. Remember vision is the framework for your planning and goals are the guiding directions for your decisions and actions. Think of a goal that will help you reach the vision of intentionally considering the audience.

Hey, 415! This episode is all about Strategic Planning—the elements that go into your campaign proposal document and the aspects you need to figure out now that your client approved your creative brief. I have posted a PDF of this complete chapter in your Learning Materials because I want you to read and reference all the aspects as you continue planning your social media campaigns. Right now, we will talk the Audit—including the environmental scan, situational analysis, and SWOT aspects that happen early in your campaign planning. In later episodes we will dive into the target audience, the strategies and tactics, and the evaluation process that make up the middle and back end of the planning process.

Hey 415! This episode is shorter because I want you to spend way more time this week looking through LinkedIn at real social media professionals' profiles and watching the various YouTube Day in the Life videos on Canvas. This week is about social media jobs and roles out in the industry, and I think the best way to talk about that is to actually explore and hear from folks making that their career. This episode we are going to define the common roles and job titles to help you search.

Hey 415! This episode talks about the trends and future applications for social media with accounts and industry leaders you need to follow to keep up with the changes in the space.

Hey 415! This episode covers more applications for social media to build on the very consumer and brand-centered applications from the last episode. We cover: Contexts and Best Practices for Social Care, Non-Profits, Health Care, and International Campaigns

Hey, 415! This episode covers the Consumer-Minded Applications of Social Media with Entertainment, Crisis Communication, and Journalism. Next week, are discussing more “community-centered” applications of social care, health care, and international campaigns. As you listen, think about your campaign strategy project. And if you are following along with the book, we are on 227-250 in Chapter 11.

This episode covers our Introduction to Social Media with an emphasis on the Art and Science in the discipline. And if you are following along with the book, we are on pages 3-24 in Chapter 1.