Lisa Ronson is the Chief Marketing Officer at Tourism Australia. With extensive history in marketing, Lisa brought a unique approach to her position after working alongside national and international brands. This includes Carlton & United Breweries, Visa, David Jones and Westpac. At the start of the year, Tourism Australia disguised a movie trailer for a Crocodile Dundee reboot as the launch for the next tourism campaign. Aiming to target high-end consumers in the USA, Lisa takes us behind the scenes of getting the $36m project off the ground and what the future holds for Brian Dundee. Discussed in this episode: National branding and marketing Australia Value behind building personas Tracking audiences and putting them at the heart of planning Tourism Australia shifting focus from southeast Asia consumers to US The results of the campaign – 250,000 mentions on social media, and more What happens next to Brian Dundee Watch the trailer here. And watch the ad here. Find contentgroup on Facebook, LinkedIn and Twitter. Read more about best industry practices from our blog and weekly newsletter.   Hosted on Acast. See acast.com/privacy for more information.

Martyn Wallace is the Chief Digital Officer for the Scottish Local Government Digital Office, aiming to assist local Scottish Governments in their digital transformation. Similar to what the DTA is doing nationally in Australia, SLGDO seeks to do the same but for regional and rural Scottish councils and citizens. In this episode of InTransition, Martyn speaks with David about the challenges of coordinating change across multiple local government bodies and the importance of continuing to move forward digitally to engage and inform citizens. Noting the negatives we have seen when private companies have not embraced the digital transition (Woolworths UK, Blockbuster etc.), Martyn discusses the role digital media plays in connecting citizens with their government, especially those outside major cities. Discussed in this episode: The growing need for government communications Using digital media to connect citizens with their governments Convincing local governments the importance of going digital What happens when you don’t go digital The role content plays in transitioning from traditional to digital Creating the comms team of the future Transitioning from the private sector to the public Find contentgroup on Facebook, LinkedIn and Twitter. Read more about best industry practices from our blog and weekly newsletter.   This episode originally aired April 2017. Hosted on Acast. See acast.com/privacy for more information.

Amelia Loye is the Founder and Managing Director of engage2, an organisation aiming to "help governments understand and engage with people and organisations in their community." At times, it’s hard to trust all the information we’re fed which is where Amelia's role of building trust between governments and communities comes in. Hear Amelia discuss with David how open data and “data from [the] community” are important ways to help shape and design government services and policies. At the heart of her work is building trust and reliability among all stakeholders. Discussed in this episode: The Open Government movement The expectation of transparency in today’s political climate Making information more accessible to the public Using creative treatments to engage Reaching people “where they are” What skills are needed to reach citizens Campaigns vs conversations How to get your management’s support Data about community, and data from community Distributing data to the broader government Building trust: change the conversation from consultation to participation Hosted on Acast. See acast.com/privacy for more information.

This week we bring you a special episode of InTransition, a one-on-one discussion with Genevieve Bell, cultural anthropologist and leading expert in artificial intelligence. Following her PhD in anthropology from Stanford University in 1998, Genevieve was offered a job at Intel through a chance meeting with a man in a bar at Palo Alto in 1998. This man in question had contacts at Intel who were busy setting up a social science research lab at the time and Genevieve was introduced to the world of anthropology in the high-tech industry. While Genevieve initially turned down this offer, as she was on track for tenure at Stanford, she later accepted. With a career spanning 20 years, Genevieve is now back in Canberra as a professor at the Australian National University. She has founded the Autonomy, Agency and Assurance Institute (3Ai), seeking to advance Australia’s knowledge of artificial intelligence and its role in the future. Discussed in this episode: Genevieve’s humble beginnings on anthropology sites around Australia and the world Her curiosity for change Her life growing up and the influence it had on her field of study “Accidentally” liking anthropology and later pursuing her PhD in that field Looking at her transition from working towards tenure at Stanford to corporate life at Intel A look at Silicon Valley in the late 1990s The importance of cultural anthropology in technology The role empathy plays in leadership and innovation People always come first, “if it isn’t meaningful, it doesn’t matter” “Why” is more powerful than “what” The future of AI Find contentgroup on Facebook, LinkedIn and Twitter. Read more about best industry practices from our blog and weekly newsletter. Hosted on Acast. See acast.com/privacy for more information.

What do you do when a reality TV show takes the name of your town and uses it in a not-so savoury comment? Steer into the mess and use it as free publicity (and make the most of a Taylor Swift.gif). Shannah Hayley, Director of Marketing and Community Engagement for the city of Plano, TX, found this tactic useful in 2016 when a cast member of the Real Housewives of Dallas compared the city to an uncomfortable conversation. Knowing all eyes were on her, she used the opportunity to raise awareness for Plano, turning "it's a little Plano in here" into part of a clever marketing campaign. Hear David and Shannah discuss how local governments can benefit from such events and how content marketing can be used to increase social awareness for government. Find contentgroup on Facebook, LinkedIn and Twitter. Read more about best industry practices from our blog and weekly newsletter. Hosted on Acast. See acast.com/privacy for more information.

Initially aired in January 2017, today we hear Virginia Haussegger, highly regarded Australian journalist and champion for women's rights, discuss the importance of understanding your audience and using that knowledge to communicate from their perspective. With three decades experience in presenting for Nine, Seven and the ABC, Virginia is no stranger to audience-centric communication, having built a strong reputation for her approach to news broadcasting. In this podcast they discuss: The Order of Australia Dramatic changes in the news media The post-truth world How narrowcasting can be bad for the consumer Everyone needs to be a communicator, not just the comms team The continued use of formal language and jargon in government The first question you should ask at a press conference Understand your audience – stand in their shoes Find contentgroup on Facebook, LinkedIn and Twitter. Read more about best industry practices from our blog and weekly newsletter. Hosted on Acast. See acast.com/privacy for more information.

This week on the podcast we reach into the vault to present an interview with James Kliemt, former Senior Digital Media Officer for Queensland Police, and discuss the role of social media plays in crisis management. After launching the Queensland Police Services Facebook page without a policy or plan in place, Queensland Police Service is now close to one million likes (population of QLD is 4.5 million). Though a risky move, especially as a government body, it has paid off and during the Brisbane floods of 2011, it was a valuable asset to assuring the safety of many Australians. If you're interested in reading further on the topic of government social media here's a piece touching on similar topics: The Importance of Social Media for Government. We hope you enjoy this episode, originally released April of 2016. Find contentgroup on Facebook, LinkedIn and Twitter. Read more about best industry practices from our blog and weekly newsletter. Hosted on Acast. See acast.com/privacy for more information.

In part 2 of our interview with Daryl Karp, Director of the Museum of Australian Democracy at Old Parliament House (MoAD), we learn how to take a skillset from one profession and apply it to another. Before MoAD, Daryl enjoyed a rich career in media; having held high positions in both the ABC and SBS (where she is still currently Non-Executive Director). Since arriving at MoAD, Daryl has brought the museum to life.  Today we learn from Daryl how she’s built a team rich in generalised and specialised skills; a real digital team of the future.   Discussed in this episode: Taking your skills from media to marketing The media and museums have a lot in common Building a strong audience The importance of digital transitioning Celebrating success rather than fixate on mistakes Find contentgroup on Facebook, LinkedIn and Twitter. Read more about best industry practices from our blog and weekly newsletter. Hosted on Acast. See acast.com/privacy for more information.

In part 1 of our interview with Daryl Karp, Director of the Museum of Australian Democracy at Old Parliament House (MoAD) we explore the idea of selling an offline experience online. Though the internet initially damaged the museum sector in late 1990s and early 2000s, over the years audiences have begun making their way back in to museums and cultural buildings to experience history, ideas and art face-to-face, rather than behind a phone screen. MoAD has used this resurgence in the importance of the hands-on experience as a tool to reconnect Australians with their political and national identity. Through clever marketing across their social channels to engage their users beyond likes, comments and shares, MoAD is an example of how to reconfigure the offline experience, once considered obsolete, to make it meaningful in the digital age. Daryl is an experienced media communicator having worked in the industry for over 20s years with positions including Head of Factual Programs at the ABC and Non-Executive Director for SBS. Discussed in this episode: How to launch a museum in the 2010s Building an engaging experience, offline and online Reintroducing politics into education Trial and error behind building strong engaging content The growing want from consumers to experience physical experiences Engaging an educated population Find contentgroup on Facebook, LinkedIn and Twitter. Read more about best industry practices from our blog and weekly newsletter. Hosted on Acast. See acast.com/privacy for more information.

Phil is an early pioneer of social insight techniques, now with over 20 years’ experience in media measurement and evaluation. Currently the Managing Director of Newton Insights in London, Phil provides insights into how we can effectively start using measurement ourselves and overcome common fears of mass-data evaluation. Throughout his career Phil has built an impressive portfolio having devised insight programmes for large international organisations and brands such as GSK, Pfizer, Diageo, Procter & Gamble, Unilever, Moet Hennessy, Burberry, Airbus Group, Dubai Holding, the International Olympics Committee and the Council of the European Union. And what's even better, he's sharing his email if you have any further M&E questions: [email protected] Discussed in this episode: The value of measurement and evaluation in communications How to effectively start using M&E yourself Questions to ask to put M&E in place when approaching new tasks and projects What you can do to avoid data fatigue The role of the internet in advancements of M&E The use of focus groups in the digital age Ensuring privacy in M&E and practice The future of M&E What is content communication? It is a strategic, measurable, and accountable business process that relies on the creation, curation, and distribution of useful, relevant, and consistent content. The purpose is to engage and inform a specific audience in order to achieve a desired citizen and/or stakeholder action. That is the practice and the process of content communication. Find contentgroup on Facebook, LinkedIn and Twitter. Read more about best industry practices from our blog and weekly newsletter. Hosted on Acast. See acast.com/privacy for more information.

This week we bring you a special edition of the InTransition podcast. In late 2017 contentgroup CEO and InTransition host David Pembroke travelled to the UK to announce the news that Eddie Jones, coach of the English rugby union team, would be joining contentgroup in an ambassador role. At a private event held at the Hilton London Tower Bridge, David and Eddie sat down to have chat about what’s at the heart of elite performance and how to build a strong team. Having travelled the world coaching culturally diverse teams, Eddie’s approach comes down to strategic planning, cultural understanding and mutual respect. Presented first to an audience made up of an impressive mix of senior business leaders, diplomats, professional sports administrators and communication experts, now it’s your turn to draw insights from the man himself and use them to inform your own approach to leadership. Further reading and information: England Coach and contentgroup ambassador Eddie Jones puts trust and culture at the heart of elite performance England rugby union coach Eddie Jones becomes contentgroup ambassador – Australian Financial Review What is content communication? It is a strategic, measurable, and accountable business process that relies on the creation, curation, and distribution of useful, relevant, and consistent content. The purpose is to engage and inform a specific audience in order to achieve a desired citizen and/or stakeholder action. That is the practice and the process of content communication. Have any questions? Find contentgroup on Facebook, LinkedIn and Twitter. Read more about best industry practices from our blog and weekly newsletter. Hosted on Acast. See acast.com/privacy for more information.

This week we are joined by cyber security professional Laura Bell, CEO of New Zealand-based boutique security firm SafeStack. Aiming to provide her clients with a better understanding of cyber security and the risks we face, Laura shares with us tips on being as secure as possible in the digital age. As people continue to live their whole lives online, our personal information has never been more vulnerable. SafeStack’s aim is to teach teams and individuals how to better protect their information; to decrease the fear of what might happen. Topics discussed in this episode: The role cyber security plays in the 21st century Information protection Delving into the unknown world of hacking Accepting that it’s okay to be vulnerable The importance of training staff to know how to behave online Why you should celebrate success What we can learn from illegal hacking Reasons to consider building a generalised team What is content communication? It is a strategic, measurable, and accountable business process that relies on the creation, curation, and distribution of useful, relevant, and consistent content. The purpose is to engage and inform a specific audience in order to achieve a desired citizen and/or stakeholder action. That is the practice and the process of content communication. Find contentgroup on Facebook, LinkedIn and Twitter. Read more about best industry practices from our blog and weekly newsletter. Hosted on Acast. See acast.com/privacy for more information.

Happy New Year and welcome to 2018! To kick the year off while our host Mr. Pembroke is enjoying his time off we're going to be playing our most popular podcasts of 2017. This week, hear Sonya Sandham, a professional storytelling, discuss the power personal storytelling in communications. Find contentgroup on Facebook, Twitter and LinkedIn. Read more about content on our blog or from our weekly newsletter. -Original-description- Sonya Sandham is so passionate about the power of storytelling in the public sector that she’s doing a PhD at the University of Canberra, to explore the evidence base for embedding oral storytelling in organisational communication practices. Sonya started her career as a journalist at the Sydney Morning Herald and the Jakarta Post telling people’s stories. She now works as a strategic communication specialist and over the past two decades has helped Qantas and state government agencies promote their organisational stories. In this podcast she speaks with David Pembroke about: the power of personal stories stories are not just for leaders internal communication and storytelling what makes a good story using emotion to inspire people encouraging a story culture in the public sector using a story buddy audience stories on social media using journalism skills to upskill your staff Hosted on Acast. See acast.com/privacy for more information.

Happy New Year and welcome to 2018! To kick the year off while our host Mr. Pembroke is enjoying his time off we're going to be playing our most popular podcasts of 2017. This week, hear from Gillian Field, an internal comms professional throughout the public sector, discuss building trust with your internal communications. Find contentgroup on Facebook, Twitter and LinkedIn. Read more about content on our blog or from our weekly newsletter. -Original-description- Gillian Field has considerable experience in the Australian federal government, managing corporate and internal communications at the Department of Agriculture, the Department of Defence and Centrelink. Before her career in communications Gillian was a journalist. She is now at contentgroup consulting for government clients, and joined David Pembroke for this podcast. In this episode they discuss: reporting and writing are two different skills the secret to getting an audience’s attention why internal communication is important building trust with consistent communication content getting the story in the right sequence setting manageable communication goals testing your internal comms strategy getting your management on board Hosted on Acast. See acast.com/privacy for more information.

Happy New Year and welcome to 2018! To kick the year off while our host Mr. Pembroke is enjoying his time off we're going to be playing our most popular podcasts of 2017. This week, hear Elliott Franks, Queensland government social media manager, discuss how to break into niche markets. Find contentgroup on Facebook, Twitter and LinkedIn. Read more about content on our blog or from our weekly newsletter. -Original-description- Queensland government social media manager Elliott Franks lets us in on the inner workings of state government social media strategy. From the significant number of social media channels he and his small team run to how they use multiple platforms to appeal to small and passionate communities, the online expert offers up many interesting insights applicable across all levels of government and the public sector. Franks and contentgroup’s David Pembroke cover off: The four Queensland government agencies Franks handles social media for, including the Department of Agriculture and Fisheries; The challenges facing communicators in the social media space today; Creating meaningful connections with passionate and often small, niche communities; The scope of content contributors who can help to tell a story in an authentic and engaging way; and Ensuring the right people with the right skills are in the right roles to make a social media strategy effective. Hosted on Acast. See acast.com/privacy for more information.

Join us this week for a special and extended episode of InTransition where we explore the history of contentgroup, where we are today, key highlights for 2017 and what you can expect from us in 2018. With a rich history in journalism and marketing, David describes the process of starting this company 20 years ago, and why we believe the relationship between government and citizens is so important to improving the well-being of the Australian population. Talking about the power of effective communication, we hear what happens when communication breaks down between government and people. For contentgroup this has been a big year, hence this lengthy episode. Below are the topics covered and where you can find them. History of contentgroup and how we got where we are today – 00:00 Our company’s ethos and mission – 13:00 Why it’s important to work towards strengthening government comms – 15:00 Using both traditional platforms is still important today – 19:00 Where the money goes in public vs. private comms 23:00 The future of communications in the digital age – 26:00 The story behind our methodology – 33:00 Highlights and insights from 2017 – 41:00 Our predictions for 2018! – 46:00 Find contentgroup on Facebook, Twitter and LinkedIn. Read more about content on our blog or from our weekly newsletter. Hosted on Acast. See acast.com/privacy for more information.

Countries all over the world are slowly working towards building digital governments. While nations such as Estonia and the UK have built digital havens for citizens, other countries around the world are trying to catch up. Understanding that the transition to digital-first doesn’t just happen overnight, we talk to Brian Lee-Archer, Managing Director at Accenture, about why countries should start investing in an e-upgrade. According to Brian, there has never been a better time to start working towards taking your government online. It creates transparency, promotes trust in the government and increases citizen engagement. Discussed in this episode: The importance of including measurement and evaluation in your communication strategy Why governments need to a higher level of transparency, and how going digital can help The dangers of countries using people’s data to track citizen’s Understanding the political process is important to keep up with political communications E-government isn’t a passing trend; it’s the future How governments can create value for their citizens The role content plays in the future of digital governments Find contentgroup on Facebook, Twitter and LinkedIn. Read more about content on our blog or from our weekly newsletter. Hosted on Acast. See acast.com/privacy for more information.

Jenny Muir is the Chief Council of Primary Communication, an Australian strategic communications agency. As one of Australia’s leading communication professionals, Jennifer shares decades of experience in media relations, government policy development, strategic community and stakeholder engagement, and high level advocacy. Jenny is the National President of the Public Relations Institute of Australia and has been a member of the Mindframe industry Advisory committee since 2007. In this episode, you'll learn: Why the Public Relations Institute of Australia recognises over 1,200 job titles Where are the challenges and opportunities of communications? How can communicators become influential? How has technology allowed public relations professionals to create more value? Do executives understand how large the transformation of digital and communications is? Why the public sector should be more vulnerable and more human? Two ways to use the authentic first-person story   Follow Jenny Muir on Twitter @jennymuir Learn more about the Public Relations Institute of Australia Website | Twitter @PRIANational | Facebook Learn more about Primary Communication Website | Twitter @PrimaryCom | Facebook   Hosted on Acast. See acast.com/privacy for more information.

Following a successful trip to the UK recently, we thought for InTransition this week we'd dig up one of our favourites for you and revisit episode 100 with Alex Aiken, Executive Director of Government Communications for the UK government. He has been responsible for creating the Government Communication Service and developing many of the UK’s very successful cross-government campaigns and offers 5 tips on strengthening the value of communications. He speaks with David Pembroke about: Public trust in government communications The lessons of Brexit and economic change Governments need to listen to be nimble Sharing research across government departments Five ways to strengthen the value of communications Proving your value to your political masters The new professional skills required for communications Find contentgroup on Facebook, Twitter and LinkedIn. Read more about content on our blog. Hosted on Acast. See acast.com/privacy for more information.

A veteran in the world of marketing and content creation, Trevor Young joins us this week to talk about the changes he’s observed in his 25-year marketing career. While the internet has made it easier for people to communicate, the daily saturation of content in people’s lives means it’s becoming ­­harder and harder to break through the noise. In this episode, Trevor provides us with ways to do just that; break through the noise and engage a following. His tips include finding what interests your audience, then building your skill set to meet those interests and specialising as required, to make your relationship with your audience a successful one. Like our host David, Trevor is one of the old dogs in the industry, busy teaching us all the new tricks. There’s a lot we can learn from those communicators who began their careers at the dawn of the internet, and this podcast is a rare insight into those times. Listen to two old friends discuss the past and future of content. Discussed in this podcast: How to build strong relationships with your audience The growing noise in marketing and how to avoid it Connecting PR with content marketing It’s a competition for people’s attention How to get people to listen, and stay listening Why storytelling is such a crucial element in engaging your audience Ways you can get creative with your approach to content creation The future generation of comms professionals: more prepared than ever Generalise your skills, then specialise Learning from experience – want to give advice about podcast? Make a podcast. Want to provide tips for blogs? Start your own blog. Find contentgroup on Facebook, Twitter and LinkedIn. Read more about content on our blog. Hosted on Acast. See acast.com/privacy for more information.

Engaging your supporters 100 years ago was simply showing up and giving it your all. These days you’ve got to create and post relevant content, produce beautiful videos, reply to questions, tell engaging stories and provide frequent updates. You could say it’s gotten kind of complex. Tom Nickson is the Digital Media Manager of the Western Bulldogs, and it’s his job making sure the above is happening. From assisting and directing his production team daily, to leading his social media team to boost engagement, this is a job that doesn’t stop when the season ends – this a 365-day commitment. This week we take you behind the scenes of the AFL’s Western Bulldogs communication team and how they build their library of content. Comprised of two video producers, a digital marketing coordinator, a social media and digital coordinator, an editorial manager AND a graphic design team, they have almost as many players as the Doggies themselves. Key points: Developing a strategy beyond the wins and losses Creating an experience via digital channels to evoke feelings from the fans; excitement of a new recruit, devastation of a season-ending injury, tension from rivalries The never-ending search for stories, with the women’s league a key source. The importance of recycling content and how they do it How to measure and evaluate digital content, and the importance of benchmarking The need for authenticity and candour from players, coaches and staff Hosted on Acast. See acast.com/privacy for more information.

This week we have an extraordinary guest for you. With 30 years’ experience in marketing and a decade in recruitment for the Australian Defence Force, Pat Duffy is no stranger to the ins-and-outs of adapting and embracing change. Starting her career at Defence Jobs in the late 2000s while the internet was on the verge of becoming the beast of a machine it is today, Pat has been at the forefront of innovating recruitment practices and efficiently making the most of the resources available. While technology advanced and connecting with people has become a whole lot easier, Defence recruiting had to adjust its approach. With the use things such as social media, AI and storytelling Pat was able to keep her team up to date and move defence recruitment into the 21st century. We are excited to announce Pat is the newest member of the contentgroup team; we couldn't be more excited. Discussed in this podcast The history of content in marketing – Telstra, Optus and Amdahl Corporation The value of face-to-face communication, online and offline Content being a mix of journalism and marketing How to measure the reach of your products pre-internet and social media The expensive price tag on qualitative and quantitative research Why technology has become such a crucial part of the recruitment process Storytelling and content essential in building a citizen understanding of military operations and experiences Early days of social media and defence – from one Facebook to 28, 27 Twitter accounts, 6 Instagram accounts and 6 YouTube channels Having multiple messages in your adverts – why people should shop with you, want to work for you, answer questions they will ask The future of AI in recruiting Hosted on Acast. See acast.com/privacy for more information.

Leading is always challenging; you need to have authority, be an inspiration to others, guide your people through change, diplomatically manage the politics of internal and external stakeholders – the list may well be endless. For those searching for someone who has navigated these turbulent waters with finesses, we have the man for you – Paul Maddison, once Commander of the Royal Canadian Navy and the current now High Commissioner of Canada to Australia. Paul has seen dramatic changes in his 38-year naval career, the rise of consultative communication and women in the workforce to name just two. Now as High Commissioner, he fosters bilateral relations between the two nations using an innovative communication strategy. A must listen for all in a leadership role, with any interest in defence or international communications. In the podcast: Changes seen during Paul’s 38 year long military career, including the introduction of a consultative communication approach and the rise of women in naval roles The importance of genuine and authentic leadership The role of storytelling in effective communication How to inspire subordinates and instil confidence in them The move from Naval Commander to Diplomat How the Canadian Embassy creates and manages content The importance of innovation in communication Hosted on Acast. See acast.com/privacy for more information.

Libby Varcoe, Content Community Lead at the Digital Transformation Agent, is no stranger to the content world having started around the same time that contentgroup was in its early stages. It all started with a conversation she had with a fellow communications graduate in a café back in 1997 who merely said: “look, I think we need to break into this content world.” And from then on, she was hooked. Opening her own agency in 2002 called write-minded, she has worked with some massive names from around Australia including The Australian Museum, The National Museum, St. George, Qantas and many more. As a boutique content agency, she would help brands create and implement their best content strategies focusing on online channels. While doing a nine-week contract for the Digital Transformation Agency, she was offered the opportunity to join the team permanently, which she took. And two years on she is now the Content Community Lead, leading a team of content designers to transport our government across federal, state and local areas to the digital age. Discussed in this podcast: From the late-1990s to now, content continues to become more relevant to the government and public sector Departments shouldn’t just focus on a content team; all teams should have an understanding of content Why it’s important to approach content proactively rather than leaving it to the last minute Why archiving is important There are over 44 million ‘.gov.au’ pages floating around the internet How making the government/citizen interaction online easier boosts community participation Taking inspiration from gov.uk and their approach to content – click here Follow and like us on Facebook, Twitter and LinkedIn. Read our weekly blog too! Hosted on Acast. See acast.com/privacy for more information.

Starting her career on Myspace, Lola Berry built an audience alongside a growing, though niche, market focusing on nutrition and health products. Though today these can be considered as standard for most social platforms, for Lola it was quite the opposite and early days for healthy blogging. Through consistency and perseverance, she was able to build her empire by mastering YouTube, Facebook, Twitter and Instagram as well as finding time to have a successful writing career. Her ability to adapt as platforms changed built her audience and through her belief of honesty to her fans, they remain to watch her journey. There’s a lot we can learn from Lola, who can be labelled as one of the first Australian influencers. Whether you are creating a social profile for personal growth or for work, Lola provides valuable insights into how she built her empire, and how you can too. In this podcast The how and why being honest on your platforms promotes growth and builds relationships with your audience/ Why honesty is the key ingredient The importance of transparency in your social media campaigns and that builds towards organic growth/Authenticity + transperancy = organic growth Why you should bring a unique approach to the field to stand-out against competition/ Dare to be different, it’s the only way to stand out Reasons to consider Instagram as part of your communication strategy How Lola continues to have high physical book sales in the digital age The double life of an influencer – separating work and play Hosted on Acast. See acast.com/privacy for more information.

From increasing the sales of a major bread company to boosting awareness of a vitamin supplements brand, Matt Hurle is a leader of the pack when it comes to selling your brand. At the forefront of the rising industry of influencers, Matt is the Sales Director at TRIBE, a company that aims to connect multi-million-dollar brands with everyday people through micro-influencers. A micro-influencer is identified as an individual with a minimum of 3,000 followers/likes on Facebook, Twitter or Instagram who has a pre-built audience that engages regularly. As one of the newest tools in marketing, micro-influencers provide brands with a doorway into the lives of consumers by subtly endorsing products and events to their following. It’s entirely cut out the middleman and makes it easier for brands to target future customers. Unlike purchasing a time slot on TV or clipping in the paper which targets a broad audience, it’s a highly efficient process and as discussed with Matt has proven results. The idea behind this new approach to marketing is rather than having a commercial pushing a product at the consumer and telling them to buy, an influencer is merely recommending it to you and thus increases the chance of sales. Discussed this week: The reach that micro-influencers have over celebrities with millions of followers Why brands should start embracing micro-influencers and implementing them into their marketing strategies Looking at government departments embracing influencers How the Victorian Government hired 30 influencer mums and broke Twitter How easy it is to become an influencer (only 3,000 followers/likes!) Influencing as the future of marketing Hosted on Acast. See acast.com/privacy for more information.

Recorded during David’s time at the ASEAN PR Summit in Bali, this week’s InTransition podcast considers the importance of bridging the gap between Eastern and Western communications. Focusing on the eastern approach of listening and understanding, the potential for collaboration and economic growth among the East and West increases. Discussed in this podcast: Bridging the East and West Listening -> Understanding -> Speaking -> Dialogue The future of communications is in technology and the future of technology is in these youthful nations The quality of communications in the ASEAN region Problems facing public relations and communications Combining the philosophical differences leads to strengthening ties between nations and creating the opportunity for growth throughout the southeast Asian region. Talking to speaker Anne Gregory, professor of Corporate Communication at the University of Huddersfield, we learn insights from the conference as well as the future of communications in government. Read David's blog post about the future of business relations between Australia and the ASEAN nations here. Hosted on Acast. See acast.com/privacy for more information.

Social media and the digital landscape are forever changing and growing. While small brands are in a position to adapt, monolithic corporations and government agencies find it difficult to change. The other challenge is many departments are simply change adverse, or too slow. On InTransition we look at the benefit of giving your communications department more room to move. Catherine Payne, Executive Director of Digital Communications at the Department of Environment, Land, Water and Planning in Victoria, works towards building a strong, supportive, creative communications team and has already seen the public’s perception of her department improve in the space of 12 months. Though not an easy task, Catherine credits the success to her team. To her, all that was needed was a) for communications to be taken seriously and b) to rearrange the traditional approach to complex situations. For her this was approaching her role in a  proactive, rather than reactive manner, and by hiring people from a variety of professions – especially journalism.. Discussed this week: The ongoing debate about the value of digital communication in the public service– Proactive is better than reactive Building a strong, open team is crucial to digitalising your communications plan Hiring individuals with skills based in journalism is a major plus The need to engage your audience The short-term difficulties of implementing new communications models into our department, as well as their long term benefits Hosted on Acast. See acast.com/privacy for more information.

With the sheer size of the internet and the power consumers have to filter through information that appears in their social feeds it can be hard to create engagement with your audience. In the digital age there are so many options for each individual, so how do you engage them? Bouncing from our blog post looking at the importance of storytelling to capture your audience’s attention, this week on the podcast we talk to Gabrielle Dolan who has been consulting brands how to increase the ability of internal and external communications through sharing stories with your audience. Discussed in this podcast: Building a connection with your audience through storytelling to create an emotional connection, Using stories to boost engagement between yourself and the audience, Taking a story from your past to implement something for the future, It’s not the topic people tend to focus on, it’s the relatability and authenticity in your voice that will really grab people’s attention, Looking at one her past roles which turned a snake story from a women’s childhood into a speech redesigning crisis management at their work, and The importance of authentic leadership and storytelling in the modern workplace Hosted on Acast. See acast.com/privacy for more information.

This week on the InTransition Podcast we discuss government communications in the digital age with the ACT’s Chief Minister Andrew Barr. Minister Barr is a well-known presence on social media and has always been an early adapter of new technology. Unsurprisingly, as Chief Minister he operates his social media accounts personally, and is known to cut out the middle man, breaking stories online himself instead of via a journalist. This week, hear the Chief Minister on: governing in a digital age, connecting with the right audience on the right social channel, how the public’s lack of faith in an unbiased media has fostered the rise of social platforms as a news source, how he deals with internet trolls, the impact of increasing polarisation in online debate, how he organises his social media calendar and strategy, and fears Australia is heading in the same direction as the US and UK with the election of Donald Trump and rise of Jeremy Corbyn. Hosted on Acast. See acast.com/privacy for more information.

This week on InTransition we talk to Osama Saeed Bhutta, Director of Communications at Amnesty International and former Head of Communications at Al Jazeera. Osama started out as a volunteer organiser and press officer for the Stop the War movement in the UK, which later landed him a position with the Scottish National Party as a media and research officer. Fast forward a decade and a remarkable career with news organisation Al Jazeera, Osama is now the Head of Communications for Amnesty International. His role is to unite and mobilise the world against ever worsening humanitarian crises, widening gaps in wealth, education and equality and more refugees than ever before in the history of the world. “The other side make very emotionally laden arguments,” he said of the difficulty in presenting an engaging, rational opposition to many of today’s issues. “When you’re trying to get into people’s hearts, that kind of fact based approach, which has historically been the approach of NGOs, is less successful, and at the moment, we are being eaten for breakfast as a movement.” Discussed in this episode: When images work against you and disempower your audience The problem with highlighting the problem The need for positive messaging in the harshest times The importance of publicising the historical The role of the internet in uniting people and the need for people to get out from behind their keyboards Hosted on Acast. See acast.com/privacy for more information.

This week on InTransition we speak with Petra Masinova, an international communications professional with two decades of experience spanning seven countries. David explores Petra’s childhood under a communist regime and the joy she felt when travel bans were lifted and she crossed her first international border. Since then, Petra has represented her home country before the European Union and worked as the Global CEO for Newton Media, a multinational media monitoring and analysis company. Tune in to learn more about Petra’s work in international government communications and why she’s excited to be contentgroup’s new Chief Strategy and Business Development Officer. Hosted on Acast. See acast.com/privacy for more information.

This week on InTransition we will listen to a speech made by Gavin Slater, the new CEO of the Digital Transformation Agency, held by the Institute of Public Administration Australia at the National Gallery of Australia.  Mr Slater spent the last seven years at the National Australia Bank (NAB) focused on driving a widespread digital transformation agenda and leading initiatives to overhaul NAB's technology. Mr Slater is known for driving transformational change and responding to digital disruption having 30 years’ experience working in the private Financial Services sector. In this speech, he discusses: Challenges in improving the government’s service delivery; The Senate probe into the government’s $10bn IT spend; and His vision for the future, including more transparency and website consolidation. Content communication is a strategic, measurable, and accountable business process that relies on the creation, curation, and distribution of useful, relevant, and consistent content. The purpose is to engage and inform a specific audience in order to achieve a desired citizen and/or stakeholder action. That is the practise and the process of content communication. Hosted on Acast. See acast.com/privacy for more information.

This week on InTransition we speak with Alison Wright, Assistant Director of the National Gallery of Australia and all-round strategic marketing and communications guru. Join us in this funny and frank account of her career and lessons learned as Alison delves into how she’s navigated turbulent times at the NGA, and why her straight-shooting style works. "I think that we deploy enormous filters [in our professional lives], I see it every day, and I've seen it all throughout my career. I do not do is deploy those filters... I'm simply not interested in the filter because it's cutting out a lot of time, but also, it doesn't enable a truth telling environment.” Alison’s career spans 20 years, from working as a journalist in regional Australia to leading the ABC’s Sydney newsroom, embracing PR in China and starting as the Head of Communication at the peak of an international scandal at the NGA. Alison talks managing the message, why permission to fail is a must, the switch from journalism to “the dark side” and her perpetual fear of being like everyone else. Also in this episode: When to cut the BS and get to the point; When complete transparency is the best way to work with the media; The one thing all public servants should remember to make themselves a better worker; and Why the best time to step into a communications role may be when they’re “knee-deep in it”. What is content communication? It is a strategic, measurable, and accountable business process that relies on the creation, curation, and distribution of useful, relevant, and consistent content. The purpose is to engage and inform a specific audience in order to achieve a desired citizen and/or stakeholder action. That is the practise and the process of content communication. Hosted on Acast. See acast.com/privacy for more information.

This week on the InTransition Podcast David talks to a ‘legend of the communications business’ Angela Sinickas who has been the in the field since 1974. Labelled as a pioneer of organisational communications measurement and measuring effectiveness Angela is quite renowned amongst publications such as Harvard Business Review, the Journal of Communication Management and Communication World. Now the CEO of Sinickas Communications she is a consultant for brands all around the world including Barclays, CISCO, Ergon, Verizon and ING Bank with a reputation for making a promise and sticking to it. Discussed in this podcast: The importance of measurement in communications Her history in the field – from journalism to avoid maths to pioneering data analysis for communications Turning communication into numbers Problems faced in the field and tips to counteract them How to stay afloat in a fast-growing industry Hosted on Acast. See acast.com/privacy for more information.

This week for the InTransition Podcast we're delving into the archives and revisiting our interview with David Rawlings, a social media professional starting his online career in 1996. With his background knowledge in the field, David P and David R discuss challenges facing the government in getting started with content marketing and the endless opportunities the government has to publish engaging content upholding the responsibility of explaining policy and programs to the public. Discussed in this edition: Using skills learnt in one area communications (PR or journalism) and applying it to another (social media) Governments learning social media engagement comes from quality and consistency, not one or the other How to keep things interesting and curating information to cater for your audience Hosted on Acast. See acast.com/privacy for more information.

This week on InTransition David speaks with Kanchan Dutt, Director of Media, Digital and Design Communications at the Australian Bureau of Statistics. Originally from the UK and with a background in journalism, Kanchan has been in the Australian public service for around a decade now, moving from the ACT government and community services into the federal statistics agency. As a self-described "dutiful public servant", Kanchan's experience has equipped him with insights he shares with David in this episode of InTransition, such as: * The growing importance of story telling; * Why meeting people face-to-face is the key to communication success; * How to effectively reach reporters and relay the story you want told; and * That ABS census debacle.   Tune in for the whole chat. Hosted on Acast. See acast.com/privacy for more information.

Clinton Parr's job, as head of people and culture at Clemenger BBDO, Australia's largest and most successful marketing communications company, is to deliver happiness. As he describes it, happy employees mean happy clients, happy clients mean happy companies, happy companies mean happy communities and happy communities mean a happy world. Keeping in mind contentgroup's mission of helping government and the public sector strengthen communities and improve the well-being of citizens, we reckon Clint is right on our level. In this week's episode of InTransition, David finds out how is Clint is helping to foster happiness in the workplace, even in these increasingly stressful, stretched and strenuous times. We're all being asked to do more with less. We've got technology, we've got change, we've got pace, we've got new channels, we've got expectations, we've got accountabilities, we've got automation, we've got artificial intelligence, we've got machine learning, and we've got to do it all. Tune in to hear how Clint is managing to tackle these challenges, one happy connection at a time. Hosted on Acast. See acast.com/privacy for more information.

contentgroup's CEO David Pembroke calls her "one of the smartest young people in Australia" and he sure isn't wrong. Our podcast guest this week is Renee Noble, a 25-year-old computer scientist who is responsible for the algorithm behind Data61's Ribit student-employer matchmaking platform. A self-confessed lifelong "nerd" and lover of all things mathematics, Renee shares some fascinating insights into the power of data, its huge potential to do good in this world and the importance of knowing your target audience - this week on InTransition. Hosted on Acast. See acast.com/privacy for more information.

Tim Conway is the founder and chief executive of C-Metrics and the Asia-Pacific director of the Global Digital Foundation, a think tank and policy network that provides an interdisciplinary framework for dialogue between policymakers, stakeholders and scholars in support of an evidence-based approach to policy. He has a passionate interest in the transformational impact of ICT and the importance of ensuring that the topic is recognised and discussed on both regional and global policy stages. Hosted on Acast. See acast.com/privacy for more information.

In this episode of InTransition, David speaks with Paul X. McCarthy, author of Online Gravity. A leader in Australia's digital industry, Paul is an authority on the transformative nature of technology and the internet, and shares intriguing insights about what the future of online might look like and how it will shape our world and workforce. Hosted on Acast. See acast.com/privacy for more information.

About eight months ago, the National Innovation and Science Agenda identified the problem that small businesses and their engagement with university was a very weak part of the Australian innovation system. contentgroup was then fortunate enough to apply for and receive an Innovations Connections Funding. We are now using this grant to bolster our content communications methodology with evidence-based research and specially designed toolkits. As aprt of this, Dr Ying-Yi Chih and her team have engaged 20-plus governments from local, state, federal and multilateral levels, to test, validate and feedback on the contentgroup approach. David Pembroke speaks to Dr Ying-Yi about some of this feedback and where the project will go from here. Hosted on Acast. See acast.com/privacy for more information.

Heading up an organisation that represents the live export of animals such as sheep and cows has its obvious challenges, says Simon Westaway. As CEO of ALEC, Simon says he's been focusing on the framing and representation of the organisation, using skills he's acquired over a long career focused on government relations and media management. Tune in to the podcast for the full discussion. Hosted on Acast. See acast.com/privacy for more information.

As the CEO of the Bharti Foundation, the development arm of Bharti Enterprises, one of India's leading business groups, Vijay Chadda is responsible for initiatives such as the Satya Bharti School Programme. The scheme provides free, quality education to more than 42,000 children from marginalised communities in rural India. He says he's come to evolve into this role after a career spanning more than 45 years, which has taken in everything from military service to sitting on various tourism boards. In this episode of InTransition, David Pembroke speaks with Vijay Chadda about: The military-influenced values that continue to inform his leadership and business styles; The intrinsic Indian desire to give back, particularly among powerful conglomerates; The Indian leadership's struggle with the near-universal problem of effective government communication, and the diversity of the nation that plays a major role in it; and The prospect of a Digital India. Hosted on Acast. See acast.com/privacy for more information.

In the second and final installment of our chat with Liz Jakubowski, digital maestro and director of Ribit in the Data61 team at CSIRO, we discuss the foundations of and history behind Ribit. A free online matchmaking platform that connects digital and STEM students with SMEs looking to grow and compete, Ribit is helping to address skills shortages and students' employment concerns. Hosted on Acast. See acast.com/privacy for more information.

In the first of a two-part series, digital maestro and director of CSIRO's Data61 team Liz Jakubowski and our CEO David Pembroke discuss how to be an effective and innovative leader. From affecting change by influencing the right people at the right ​time to empowering diverse teams so that they believe in themselves and their message, the conversation is a refreshing one.  Hosted on Acast. See acast.com/privacy for more information.

Queensland government social media manager Elliott Franks spills the beans on the inner workings of state government social media strategy. From the significant number of social media channels he and his small team run to how they use multiple platforms to appeal to small and passionate communities, the online expert offers up many interesting insights applicable across all levels of government and the public sector. Hosted on Acast. See acast.com/privacy for more information.

John Allsopp discusses the future of online communications, and what public sector communicators can do to keep up. For nearly 20 years John has developed software, built websites, applications, written articles, tutorials and more. He speaks with David Pembroke about advances in technology, artificial intelligence, and what will come next. Hosted on Acast. See acast.com/privacy for more information.

How can you turn a disparaging comment on "Real Housewives" into a marketing tool for your city? Shannah Hayley explains how "It's a little Plano in here" became a meme of civic pride for one local government. Shannah is the director of marketing and community engagement for the city of Plano, Texas. David Pembroke spoke to her at Content Marketing World about content communication. Hosted on Acast. See acast.com/privacy for more information.