Joe Casabona started his career over 20 years ago as a freelance web developer. He later realized his true passion was helping podcasts of any size make money, so they could turn their hobby into a business. In 2016, he started the How I Built It podcast, which interviews other web developers about how they built their plugin, theme, or other WordPress-related product. The podcast quickly gained popularity, reaching 50,000 downloads in just nine months. Since then, Joe has monetized the podcast in several ways, including sponsorship, membership, affiliates, and selling products and services.In this episode, you will learn the following:1. Joe Casabona's background in web development and how he got into podcasting2. The process of securing sponsorships for a new podcast3. The various ways that a podcast can be monetizedResources:https://casabona.org/https://podcastliftoff.com/freebie/sarah/https://www.podseam.com/freebiesChapter Summaries:[00:00:00] - Joe Casabona started his career over 20 years ago as a freelance web developer before realizing his true passion. The podcast has made over $250,000[00:00:46] - In high school and grammar school. He did drama club and he loved presenting. He has a master's degree in software engineering and he's been working remotely since 2013. He started podcasting because he wanted to talk to people about how they were building things. It's a way for him to be the extrovert while still working from home.[00:02:47] - Joe started a podcast in 2016. The name came from a domain he bought while he and his wife were on their honeymoon in Italy. Chris Coyer, a big name in the web development space, was his 6th guest and it started getting a lot of downloads from there. He had 50,000 downloads in nine months. He got it sponsored before he even started.[00:07:58] - There are five ways to make money podcasting. The first one is sponsorship. The second one is membership. The third one is affiliate links. The fourth and gift is products and services.[00:18:02] - It's important to choose the right sponsors for your podcast. Manscaped approached him earlier this year about sponsoring his podcast. He didn't think their products were in alignment with his audience. Some brands wanted exclusivity for an extended amount of time, or they wanted him to guarantee downloads upfront.[00:19:33] - Baked in ads give the most value to podcasters. CPM is probably not going to work for most podcasters who aren't in the top 2%. [00:28:30] - How I Built Bits is going to be a five or ten-minute episode with a short read at the beginning. People can sponsor the episode for $99 until the end. It's a way to increase the number of sponsors in an episode and make money.[00:30:53] - Make Money Podcasting is a 20-minute-long mini podcast. It's geared towards creators and small business owners. [00:34:20] - Joe makes about $30,000 to $50,000 per year on podcast sponsorship alone. He has locked in about $6,000 worth of sponsorships this week. He's considering scaling back the number of sponsors to two in 2023.[00:37:26] - Workflow: Airtable, Calendly, Zapier 

Kate Erickson (the other half of Entrepreneurs on Fire, and wife of John Lee Dumas) shares her journey from a corporate career, to meeting JLD, to becoming a part of EO Fire, to how she manages and streamlines EO Fire, and about the benefits of moving to Puerto Rico.Entrepreneurship is a full-time job, and it takes a lot of time and effort to build a successful business. But it's not easy to manage time effectively when you're also juggling family, work, and other responsibilities. That's why Kate, who used to be a corporate employee, decided to become part of Entrepreneurs on Fire. She knows that it takes dedication and patience to succeed as an entrepreneur, and she's learned how to manage her time effectively by following some simple tips. Here are five time-management tips that will help you succeed as an entrepreneur: • Set realistic goals. Don't try to do too much at once – instead, focus on achieving small goals that will help you move closer to your larger goal. This will help you stay motivated and focused throughout the process. • Prioritize your tasks. Make sure that you spend your time on tasks that are most important to your business. This will help you avoid wasting time on tasks that aren't essential or that can be completed more quickly or easily by someone else. • Set deadlines for yourself and stick to them. This will help you stay organized and motivated, and it will also give you a sense of accomplishment when you reach your goals. • Get organized. If you want to be successful as an entrepreneur, you need to be able to handle multiple tasks simultaneously without feeling overwhelmed or stressed out. One way to achieve this is by using a system like GTD (Getting Things Done). • Take breaks every now and then. It's important to allow yourself time for relaxation and recreation – this will help you recharge your batteries and come back stronger than before. • Set aside time each day for your business. Whether it's 30 minutes or an hour, make sure you have dedicated time each day to work on your business. This will help you stay organized and keep track of progress. • Use technology to help manage your time. There are many tools available to help you manage your time more effectively, including timers, calendars, and task managers (like Trello or Asana). Use these tools to help organize your work schedule and track progress. • Ask for help when needed. If you find yourself struggling to manage your time, don't be afraid to ask for help from friends or family members who are experienced in entrepreneurship or banking. They may be able to offer advice or assistance in completing specific tasks.Entrepreneurship is all about creating something new and exciting. But it's also about managing your time wisely so you can achieve your goals. One of the most important tools for time management for entrepreneurs is systems for content creation. This means creating a schedule and sticking to it, so you can focus on producing high-quality content that will help your business grow. Another key factor in successful entrepreneurship is batching content. This means producing content in small batches instead of all at once. This helps you stay focused and produce better quality work overall. By using these systems and following a schedule, you'll be able to manage your time more effectively and achieve your goals as an entrepreneur.[00:00 - 07:12] The Benefits of Working Together as a Couple in Business• Sarah is the host of the Frugalpreneur podcast and her guest today is Kate Erickson, the podcast host of Kate's Take and the other half of Entrepreneurs on Fire with John Lee Dumas.• Kate grew up very career minded, going to college and graduating with a degree in English. She worked in banking before becoming a part of John Lee Dumas' team at Entrepreneurs on Fire.[07:12 - 14:25]...

Brendan Kumarasamy, Founder of Master Talk, discusses his experience coaching ambitious executives and entrepreneurs to become top 1% communicators in their industry. He stresses the importance of storytelling, body language, vocal tone, and more in communication. He also recommends the random word exercise as a way to help any individual think quickly and logically under pressure. In conclusion, Brendan encourages listeners to not be afraid to explore their passions.[00:00 - 07:27] How to Communicate Effectively• Brendan Kumarasamy is the founder of Master Talk, a coaching business that helps ambitious executives and entrepreneurs become top 1% communicators in their industry.• Brendan started making videos as a side hustle in January 2019 and grew the business to 27,000 subscribers in just four years.• Brendan's main focus is coaching executives and entrepreneurs on how to communicate effectively, but he also offers free information on his YouTube channel.• Brendan recommends starting with one ball (a random word exercise) to help beginners learn how to juggle communication effectively.[07:28 - 14:34] How to Overcome Your Fear of Public Speaking• The first step to overcoming fear is to learn how to walk.• The second step is to become proactive and ask questions every day.• The third step is to send videos messages of appreciation.• The fourth step is to manage fear by understanding it is a different threshold.[14:34 - 21:38] Why You Shouldn't Start Speaking Too Soon• Brenden discusses how his fear of public speaking led to him becoming a speaker, and how his mission-driven mindset has helped him overcome many challenges.• He recommends starting out by giving a presentation to just two people, and then gradually increasing the size of the audience.• He emphasizes the importance of being honest with oneself about why one is pursuing public speaking, and advises against making excuses.How to start communicating effectivelyEffective communication is essential for any relationship. Whether you're trying to build a rapport with a new acquaintance, networking for a new job, or just chatting with your family, effective communication is key. Here are some tips on how to start communicating effectively: • Be aware of your body language. Your body language can say a lot about how you're feeling and what you're thinking. Make sure to keep your body relaxed and avoid crossing your arms or legs in an uncomfortable way. • Pay attention to the other person's words and tone of voice. Words and tones of voice can be very important when trying to communicate effectively. Pay attention to the way the other person is speaking, and try to match their tone of voice. If they're angry, try to be calm and reassuring. • Be clear and concise. When you're trying to communicate with someone, it's important to be as clear as possible. Make sure to use short sentences and avoid using jargon or complex vocabulary. If you need more time to explain something, be sure to say so. • Don't take things personally. It can be easy to take things personally when we're trying to communicate with others. But remember that everyone is different, and what one person might find offensive may not bother another person at all. Just try to keep things in perspective and focus on the task at hand rather than on the other person's personality traits.How to be proactive in answering questionsWhen it comes to communication, it's important to be proactive and answer questions as soon as possible. This way, you can avoid any misunderstandings and keep your relationships healthy. Here are a few tips for being proactive in communication: • Make a list of the questions that you're likely to be asked. This will help you prepare for the...

Johnny Crowder is a suicide/abuse survivor, TEDx speaker, Billboard-charting musician, Certified Recovery Peer Specialist, and the Founder & CEO of Cope Notes, the text-based mental health platform that provides daily support to users in nearly 100 countries around the world.He talks to us about the three iterations of Cope Notes, and how he bootstrapped it. He gives us tips on how to bootstrap our own businesses, especially in terms of software, SaaS, and apps.

John Lee Dumas (also referred to as JLD) of EOFire.com is here, ready to ignite, and drop value. He talks about the differences between podcasting back in 2012 when he started, to 2022, and beyond. In short: what worked then doesn't work now.

Lindsay McMahon started with an ESL podcast, All Ears English, and built it into a profitable business. Her show gets close to 8 million downloads per month, and she's here to tell us about branding your show, creating a unique value proposition, and more.

Joe DiSanto is a fractional CFO and consultant to small businesses and high-income individuals. He also founded the blog Play Louder, which serves as an invaluable resource to help individuals and business owners increase their net worth and plan better for their future.

Ray Blakney of Podcast Hawk talks to us about his experience bootstrapping multiple software and brick and mortar businesses."If you want to bootstrap a business, you better like learning and you better like making mistakes.""The difference between a successful frugal premier and an unsuccessful one is the successful ones just kept going while the unsuccessful ones quit."Ray Blakney is the founder and CEO of Podcast Hawk, a platform that helps you get booked as a podcast guest on autopilot. He is also the founder of Live Lingua, a successful online language school.This is Ray Blakney's story...Ray Blakney is a software engineer who quit his high paying job to start multiple businesses. He is the founder and CEO of Podcast Hawk, which helps you get booked as a podcast guest on autopilot. He has also bootstrapped multiple seven figure companies..In this episode, you will learn the following:1. How Ray Blakney bootstrapped multiple seven-figure businesses without any money2. How Ray Blakney's first business became profitable almost immediately3. How Ray Blakney's second business was born out of necessity during a global pandemicChapter Summaries:[00:00:00] - Sarah St. John is the host of the Frugalpreneur Podcast. Ray Blakeney is the founder and CEO of Podcast Hawk, a platform that helps you get booked as a podcast guest on autopilot. Ray quit his job as a software engineer and has bootstrapped multiple seven figure companies.[00:00:23] - After studying computer engineering in Silicon Valley and working in Fortune 500 companies, he quit his job and moved to Mexico to start a business. He sold his house, car, condo and all his possessions and started a chocolate factory in Southeast Asia. Now he's writing a book about his life.[00:03:45] - In 2008, he launched a Spanish school in Queretaro, Mexico, for $2000. And it was profitable from day one. He didn't know how to build a website and he didn't do the front end very well. He was a computer programmer. He is currently doing a course called Podcast Pro. Before he wrote his first business, he had launched two successful businesses. He owned a chocolate factory in Southeast Asia and a language school in Tulum, Mexico. He read two business books a week. He's been trying different business models since 2008. He doesn't want to do it again. There was a pandemic in Mexico and the borders were closed for 30 days. This affected the business of a language immersion school. The school had to cancel all the bookings and refund all the money. It took them seven years to get to seven figures. Most people will never have a seven figure business if they stick to it for seven years. If you're 25 and listening to this, at 32, you have a 7 figure business. Even if you're 40 or 50 listening to it, you can still have a business.[00:15:01] - In his opinion, starting an online business is easier than running a brick and mortar business. For example, for $100 you can have a professional looking business up online in a month. Brick and mortar businesses are usually run by older people who want to retire and are sold for a profit. Idea is to buy an existing business and turn it into a profitable one. He would like to buy a dry cleaner, a locksmith, plumbers or a storage unit business. He doesn't want to buy the brick and mortar business yet, as he wants to be location independent. You can buy a business with other people's money. The business pays off itself in the next two or three years and you just ride it for the rest of your life. If you want to scale it up, you hire someone to scout out all the businesses and you show up once every three months to sign the check. He wants to write a book about the process.[00:24:37] - Ray is a software engineer and a serial entrepreneur. His main business is Live Lingua, which is the online language. He wants to get on more...

Liz Cortes, a local SEO and Google ad specialist, joins Sarah St. John to discuss how she helps businesses get more traffic from local SEO and Google ads. Cortes has a interesting journey that the audience would likely enjoy hearing about. She started off selling baby pumpkins when she was five, worked as a fitness influencer in California, and then opened her own Rebel Fish Local business seven years ago. Rebel Fish Local focuses on helping local businesses get more traffic. Your business needs a physical address to be listed on Google and to be found through searches. When people try to find businesses in their city, having a physical address will help you show up more often. Additionally, having your business profile set up and filled out correctly will increase your chances of showing up in Google Maps and other online search engines. To begin marketing your business, you should first use Google Business Profile (GMBP). This will allow you to get started building reviews and being seen by Google before you have a website or any other online presence. Once you have a content platform that you enjoy and are good at (i.e., creating valuable content), you can start promoting your business using paid online advertising methods such as Google AdWords or Facebook Ads . However, it's important to note that paid advertising won't work if your website isn't set up correctly or if you don't have the right keywords targeted .[00:00 - 07:51] Liz Cortes on how to get more traffic from local SEO and Google ads• Cortes has an interesting journey that the audience would likely enjoy hearing about. She started out selling baby pumpkins door to door when she was five, and then moved to California and became a fitness influencer before starting her own business.• When her husband and she opened their agency, they decided to focus on local businesses instead of just health and fitness products. They closed down their fitness business when they transitioned to their agency, and then worked there for six months before exiting in an[07:51 - 15:14] You Have to Put Your Prices on Your Website• You have to have a physical address to have a Google business profile.• You don't need a website or any content yet to get started with online marketing.• You can start with just filling out your profile information and then getting reviews.• You should choose a content platform that you're really passionate about and focus on that first.• Putting prices on your website is recommended. This will help you attract customers and keep them longer.[15:14 - 23:07] 3 Options for Pricing Your Services• Price your services to reflect the value you provide, not the budget of your client.• Offer three different price points for clients to choose from, depending on what they need.• Apply copywriting strategy and naming conventions to your pricing so that clients know what they're getting into.[23:07 - 30:53] How to Spend Less on Google Ads and Still Get Results• Liz recommends that people research different ways to generate income before choosing a particular method, as different methods have different costs and benefits.• Google ads can be expensive, but can be effective if used correctly.• Nonprofit organizations can apply for Google grants to help cover costs.[30:53 - 38:43] Better ways to generate leads than ads: organic marketing is working well• Liz recommends paid webinars and group sales calls as a better way to generate leads than ads, as the organic approach is working well.• She also recommends texting people when they opt in to receive more personal touch and access to the speaker.• The key to converting on ads is targeting the right audience, keyword research, and creating effective copy.• When starting...

Alan Thomas went from 304 lbs to 175 lbs in 260 days and he shares his journey how being obese negatively impacted his life and business and how he turned the tides.

Ashley Fillingim from Sandstar Law tells out about when we would need a client contract, a collaboration contract, and how to counter offer a contract. She also talks about de-platforming, and the importance of backing up all your important assets.

Stephen Nagy is a Money Mentor and Money Multiplier that teaches us the different ways to take back control of our own money and how to become our own BYOB: Be Your Own Banker.

Dan R Morris of Blogging Concentrated teaches us how he works just 4 months a year by collaborating with other bloggers, business owners, podcasters, course creators, content creators, authors, and more. Get 65 courses, e-books, and more for just a one time $49! Ends June 19th, 2022!https://bloggingconcentrated.com/members/aff/go/sstjohn?i=71(affiliate link)

Joey Coleman, author of "Never Lose a Customer Again", teaches us how to obtain lifelong customer loyalty and the 8 phases of the customer experience: Assess, Admit, Affirm, Activate, Acclimate, Accomplish, Adopt, and Advocate.

Jonathan Milligan talks to us about why our message matters and the various ways we can monetize and market our message.

Jordan Harbinger shares his story from being fired from a popular podcast of 11 years, to building up his own solo show in just 8 months. He talks about some of his big-name guests, how he got them, and how your network is the most important asset you have in business.

Brendan Kane (author of One Million Followers and Hook Point) has worked with Fortune 500 corporations, brands, and celebrities including Taylor Swift, Rihanna, MTV, NHL, Sony, Paramount, Lionsgate, and more. He talks to us about what does and doesn't work in social media, the future of social media, algorithms, how to go viral, and how to create a captivating hook point.

This episode is different. This is a feed drop of an episode of Be Bold Begin that I appeared as a guest on. I talk to Christina Barsi about repurposing and creating content once that you can use for other iterations (podcast, book, course, community, etc) to build a stronger brand.

Mike Capuzzi of Bite Sized Books talks to us about the importance of having a short, helpful book (what he refers to as a "Shook") to get new leads, customers, and clients. He also talks to us about the importance of giving away books for free via a book funnel.

Rob Neuner of Boost Oxygen® talks to us about landing a deal with Kevin O'Leary on Shark Tank®: what the process is like, what it's like to work with MR WONDERFUL®, and more.

Learn about the massive growth and money in podcasting, and discover how podcasting is different than any other form of content creation.Discover how to use a podcast as a business card, and front-end sales funnel. Learn the different ways you can grow your business with podcasting, and the additional monetization options.Plus, free bonus: PDF copy of my book: "Podcastpreneur: How to Produce, Promote, and Profit With a Podcast"

Matt Dixon of CodeProgram.io and Front Range Systems teaches us about growth/team culture, fixed vs growth mindset, hiring the right people, and more.

Noah St John talks to about how to get rid of head trash about money and avoiding the 3 big money mistakes even smart people make.

Bob Wheeler of The Money Nerve discusses the 3 Financial F's: Fears, Fitness, and Freedom. We also discuss inflation, diversification, crypto, mortgages, paying off debt, building 6 months of savings, and more.

Phil and Jenn Tompkins from RentTheChicken.com tell us how they started their chicken rental service with just $300 and scaled it all over North America. They also talk to us about the benefits of having chickens, eating fresh chicken eggs, and share some touching stories.

Alex Cleanthous of Web Profits tells us the reasons why the agency model is one of the quickest and easiest ways to start and scale an online business. It's affordable to start, it's recurring revenue, and a scalable business model. He tells us it's easier to sell your services (time) than to sell products. Alex also walks us through how I can grow and scale my podcast production agency, PodSeam.

Gordon Firemark discusses the 4 basic legal elements all podcasters should have in place: Business Structure/Entity, Legal/Team Structure, Protecting Intellectual Property (IP), and Customers/Clients.

Austin L Church teaches us the 6 levers of a successful freelance business: positioning, packaging, pricing, pipeline, psychology, and process. He also discusses pricing techniques.

Jaryd Krause of Buying Online Businesses tells us about when you might consider buying an existing online business to starting a new one from scratch. He also talks to us about due diligence, negotiation, and more.

Sean Adams with Leveraged Life Management teaches us the differences, pros, and cons of different types of life insurance and how life insurance compares to savings, 401ks, and retirement accounts.

John Wooten of Artillery Media and Break Into Web teaches us how to earn a 6 figure income designing and maintaining websites for others.

On this short episode, I talk about my successes and failures in 2021 and changes in 2022.

Robert Riopel discusses the 6 life-changing habits to achieving your dreams while keeping it real, relevant, and repeatable. He also talks about the 4 phases of life and the 4 currencies.

Mickie Kennedy of E-Releases talks to us about how and why press releases are still one of the simplest, easiest, most affordable, and relevant ways to get massive media coverage in a short period of time.

Ben Gutkovich shows us how we can collaborate with our audience on recruiting, business development, investment scouting, and beyond.

Dr Hank teaches us how our thoughts become things and how this impacts our life, business, relationships, and more.

William Glass and Andrew Holliday, founders of the Ostrich app, talk about how they created their app with under $100, and how their app helps you achieve financial goals.

Brian R Johnson of Canopy Management teaches us about all the different ways to make money on Amazon: book publishing, print-on-demand t-shirts, merchandise, private label, white label, dropshipping, and more. He also talks about how to create good Amazon ads, how to get rankings, and reviews.

Learn how to commit to get leads in 5 minutes a day for 66 days

Jennie Wright tells us all about how to run a successful virtual/online summit.

Devin Miller educates us on the differences on copyrights, trademarks, and patents, and when you need which.

Monica Shah tells us her story of going from $25,000 in debt to $12,000 in savings and 22 clients in 1 year, and the 5 steps to reaching a revenue breakthrough.

Michael Eakman, President and Founder of Adaptive Wealth Partners, talks to us about various investment incomes, and specifically about buying, selling, and renting out real estate.

Omar Zenhom, co-founder and CEO of Webinar Ninja, talks to us about bootstrapping his business, and how to effectively grow and scale your company by hiring team members.https://webinarninja.com/sarah

Dr. Amanda Barrientez tells us how she went from food stamps to 6 figures in 1 year, overcoming the 3 money blocks, the 3 money manifestations, competing commitments, and more.

Neil Twa talks to us about how to start a profitable, 6-7 figure Amazon FBA business. He discusses the differences between dropshipping, white labeling, and private labeling, and more.

Lauri-Ann Ainsworth (CEO of the Richard Branson Centre for Entrepreneurship in the Caribbean) goes over her 3S framework, discusses going from chaos to clarity, finding your zone of genius, time management, and more.

Nancy Juetten shares inspiring stories, tells us how to get known through publicity, and get paid.