Sign in
Business
Carson Coaching
The podcast designed to help financial advisors challenge the status quo, grow your firm, and not only put best practices to use, but create new best practices altogether. Hosted by Ana Trujillo Limón.
How Advisors Can Delegate, Innovate, and Elevate with Jessica Colston, MS, PCC
Are you spending too much time on tasks that are holding you back from your potential? Ana Trujillo Limón, Director, Editorial, and Executive Business Coach Jessica Colston, MS, PCC, team up in this episode to reveal how delegation and AI could transform the way advisors approach their work.Rather than simply assigning tasks, Ana and Jessica present delegation as a strategic approach to maximizing efficiency and personal growth. They share a practical framework for tapping into team strengths, engaging gig workers, and embracing technology to streamline operations.Jessica also explores AI's impactful potential in financial advisory. Tools like Otter and Zocks help advisors summarize meeting notes, craft client communications, and spark creative ideas, freeing up time to focus on what matters most.Listeners will gain actionable insights to deepen client relationships, optimize their workflows, and step into the work they love most, leaving routine tasks to trusted team members and cutting-edge tools. Jessica Discusses:Building Effective Teams: Use tools like the Kolbe assessment to delegate tasks aligned with team members’ natural strengthsImproving Client Experiences: Free up time for personalized attention, especially during sensitive momentsPractical Delegation Tips: Start small—identify two tasks to delegate this month. For guidance, try Carson Coaching’s “100 Tasks to Delegate” toolAnd much more!Resources:100 Tasks Every Advisor Should DelegateOtter.aiZocks.ioKolbeFiverrUpworkNavigating Change in Financial Planning with Erin Wood, CFP®, CRPC®, FBS®Beyond Biases: Rethinking Behavioral Finance with Brian Portnoy, CFAConnect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Jessica Colston:LinkedIn: Jessica Colston, MS, PCCCarson Group LLCCarson CoachingAbout Our Guest: Jessica Colston’s passion is partnering with firm owners to discover the gap between their current situation and their desired success and then working with them to implement strategies that help them pursue their firm’s full potential. A strong advocate of the importance of goal setting and process-based businesses, she sees the timeless concepts outlined in Tested in the Trenches paired with executive coaching as a powerful way already-successful advisors can increase their IQ (Implementation Quotient) and break through plateaus.Jessica earned her BA in Marketing from Grand Valley State University in Grand Rapids, MI. She later found her passion for coaching and consulting with business owners and earned her Executive and Professional Coaching Graduate Certificate.Send us your questions; we’d love to hear from you! Email us at [email protected].
32:2925/11/2024
Beyond Biases: Rethinking Behavioral Finance with Brian Portnoy, CFA
Is traditional behavioral finance missing the mark?Brian Portnoy, CFA, founder of Shaping Wealth, joins Ana Trujillo Limón, Director, Editorial, to introduce “Behavioral Finance 2.0,” a fresh take that goes beyond client-centric advice to a human-centric model. Rather than “fixing” biases, Brian emphasizes tapping into clients’ real motivations and strengths. He shares how advisors can go deeper, guiding clients toward true well-being by focusing on the physical, emotional, spiritual, and financial dimensions of their lives.Listeners will gain actionable insights into building trust and empathy with clients, moving them from “okay” to “great,” and creating more meaningful financial relationships that help clients thrive.Brian discusses:Why traditional behavioral finance often misses the point by pathologizing normal human behaviorsHow a human-centric approach helps advisors support clients’ full well-being—physical, emotional, spiritual, and financialShaping Wealth’s four-part model of flourishing, and how it lets advisors step into dual roles as “mechanics” for technical planning and “guides” for life’s big transitionsThe power of emotional intelligence (EQ) in building trust, empathy, and more impactful client relationshipsWhy understanding “money stories” helps advisors connect with clients on a deeper level by exploring what money really means to themThe future of behavioral finance—using insights from positive psychology to help clients live richer, more fulfilling livesAnd much more!Resources:"The Geometry of Wealth" by Brian Portnoy"How I Invest My Money" by Brian Portnoy and Joshua Brown"The Investor's Paradox" by Brian PortnoyConnect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Brian Portnoy:LinkedIn: Brian Portnoy, CFAShaping WealthAbout Our Guest: Brian Portnoy is the founder of Shaping Wealth, a consultancy focused on helping advisors integrate human-centric, holistic approaches into wealth management. His insights on behavioral finance and emotional intelligence are transforming how advisors support clients through all aspects of life, emphasizing human flourishing over technical solutions alone.Send us your questions, we’d love to hear from you! Email us at [email protected].
33:0311/11/2024
Navigating Change in Financial Planning with Erin Wood, CFP®, CRPC®, FBS®
Ever wondered why clients resist making financial decisions during life's biggest changes?By focusing on change management and behavioral finance strategies.Erin Wood, Senior Vice President of Financial Planning at Carson Group, joins Ana Trujillo Limón, Director, Editorial, to explore how financial advisors can support clients during major life events. Drawing on Bruce Feiler's concepts of "flashbulb moments" and "life quakes," Erin shares actionable steps for incorporating empathy and structure into planning.Listeners will learn how to apply behavioral finance insights, overcome decision paralysis, and enhance client outcomes through strategic environment adjustments and refined financial approaches.Erin discusses:How change management principles help advisors guide clients through career changes, loss, and other significant life eventsThe influence of "flashbulb moments" and "life quakes" on financial behaviors, and how advisors can navigate these pivotal experiences using Bruce Feiler's frameworkThe five stages of change—pre-contemplation, contemplation, preparation, action, and maintenance—and how to support clients through each stage, especially when partners are at different phasesCommon behavioral biases, including money avoidance, money worship, and money vigilance, and tools like the "postcard exercise" to uncover clients' financial prioritiesEffective methods for overcoming decision paralysis to help clients move past indecision, address biases, and achieve aligned financial goalsHow small changes in the environment, inspired by Dr. Wendy De La Rosa's insights, can enhance financial discipline, such as pairing budgeting with rewardsThe importance of continuous learning in behavioral finance, with recommendations for certifications like the Behavioral Financial Advisor (BFA) for practical applicationAnd much more!Resources:Bruce FeilerEp. 254: Understanding Behavioral Finance to Improve Client Outcomes with Dr. Wendy De La RosaConnect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Erin Wood:LinkedIn: Erin Wood, CFP®, CRPC®, FBS®Sweet Financial PartnersCarson WealthAbout Our Guest: Erin Wood is an experienced financial planning professional with a focus on behavioral finance and change management. She helps clients and advisors navigate the complexities of life transitions by integrating empathy and evidence-based strategies into financial planning. Erin is passionate about continuous education and practical applications of behavioral finance to create more meaningful client relationships.Send us your questions, we’d love to hear from you! Email us at [email protected].
30:3828/10/2024
Understanding Behavioral Finance to Improve Client Outcomes with Dr. Wendy De La Rosa
Why do clients resist sound financial advice, even when it’s in their best interest? It’s not about logic—it’s all about psychology. Behavioral scientist Dr. Wendy De La Rosa, Assistant Professor at The Wharton School, joins Ana Trujillo Limón, Director, Editorial, to reveal the surprising factors behind client resistance and how financial advisors can use these insights to transform their approach.Dr. De La Rosa shares cutting-edge research on income volatility, generational behavior trends, and the powerful role of perception in financial decision-making. Financial advisors will learn actionable strategies to navigate these complexities, build personalized client plans, and strengthen client relationships by understanding the psychological tools that truly drive behavior.Dr. Wendy discusses:How income frequency influences client spending and saving behaviorsThe essential role of financial advisors in guiding clients through an increasingly manipulative financial landscapeThe impact of financial shame and how empathetic advisory practices can help clients overcome this barrierThe power of environment design in encouraging positive financial behaviors through simplified processesGenerational trends, focusing on Gen Z’s pragmatic and value-driven approach to finances, and how advisors can tailor their guidanceThe concept of "financial health days" and how structuring them can empower clients to take manageable steps toward financial wellnessPractical tools like the "Three B Framework" (Behavior, Benefits, and Barriers) that advisors can use to positively influence client decisionsAnd much more!Connect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Wendy De La Rosa:The Wharton SchoolLinkedIn: Wendy De La RosaAbout Our Guest: Dr. Wendy De La Rosa is an Assistant Professor at The Wharton School and a leading behavioral scientist with a focus on financial decision-making. Her research explores the intersections of emotions, perceptions, and behavior, impacting the way individuals manage their money. She collaborates with companies and advisors to develop strategies that positively influence client outcomes, particularly during moments of income fluctuation. Dr. De La Rosa is passionate about bringing behavioral finance insights into advisory practices, helping financial professionals better connect with and support their clients.Send us your questions, we’d love to hear from you! Email us at [email protected].
38:4014/10/2024
Andres Mazabel: How to Start the Estate Planning Conversation with Your Clients
Are you leveraging estate planning to strengthen your client relationships and grow your financial advisory practice? Learn how estate planning can deepen your client relationships and propel your advisory practice to new heights.In this episode, Ana Trujillo Limón, Director, Editorial, speaks with Andres Mazabel, Head of Advisor Sales at Trust & Will, about the significance of estate planning and longevity planning in the financial services industry. They emphasize the importance of integrating estate planning into advisory practices, discuss trends differentiating estate planning needs across demographics, and delve into the educational tools and strategies available to help advisors navigate this essential topic. By listening to this episode, advisors will gain insights into how they can enhance their practice by effectively incorporating estate planning into their services.Andres discusses: His experience in private banking and the impact of not having an estate planThe role of financial advisors in estate planning and how to educate clients on this critical topicKey trends in estate planning, particularly among millennials and Gen Z demographicsWhat advisors should look for when choosing the right estate planning tool for themHow advisors can leverage the right tools and platforms, like Trust & Will, to meet client expectations and enhance advisor-client relationships.Practical advice on initiating estate planning conversations with clients and integrating it as a core component of financial advisory practices.And moreConnect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Andres Mazabel:Trust & WillLinkedIn: Andres MazabelAbout Our Guest: Andres Mazabel, Head of Advisor Sales at Trust & Will, is helping to solve why more than 60% of families don’t have a plan to protect their loved ones. Trust & Will is a modern platform that simplifies estate planning, making it affordable and accessible to everyone. Andres manages relationships with RIAs and financial advisors to help add more value to their clients. As a consultative sales executive with over a decade of experience in Private Banking and the SaaS industry, Andres is passionate about building client relationships and finding solutions to their challenges. He thrives in team environments and enjoys presenting to C-Level executives. He has successfully managed the most profitable clients for two top 50 global Fortune 500 companies and is fluent in both Spanish and English.Send us your questions, we’d love to hear from you! Email us at [email protected].
21:3016/09/2024
Keena Pettijohn: Age Tech Meets FinTech For Longevity Planning
Are you prepared to bridge the gap between wealth management and longevity planning? Learn how Kena Pettijohn is paving the way to plan for a financially stable future for the aging population.In this episode, Ana Trujillo Limón, Director, Editorial, dives into this month’s topic, estate planning and longevity planning, with Keena Pettijohn, CEO and Founder of Lifelogixs. Keena shares her 30-year career journey in financial services, the pivotal milestones, and the significant gap she identified between wealth management and longevity planning. Perfect for advisors interested in learning about the significance of understanding clients' life goals, and the integration of technology in wealth management.Keena discusses: Her early career and how she got started in the financial industryThe importance of having a clear purpose and a servant mindsetThe gap between financial planning and the longevity needs of clientsHow advisors can turn financial coaching into life coaching by integrating financial wellness and holistic planning into their practiceHer work in wealth management for aging clients and the concept of aging in placeThe importance of integrating financial planning with the real-life needs of aging clients, especially those wanting to age in placeHow advancements in technology can complement financial planning and help address the specific challenges of the aging populationAnd moreKeena Pettijohn is not an affiliate of CWM, LLC. Opinions expressed by guests of this podcast may not be representative of CWM, LLC.Resources:Lifelogixs: The Sassy ResourcesConnect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Keena Pettijohn:LifelogixsLinkedIn: Keena PettijohnAbout Our Guest: Keena Pettijohn, CEO and Founder of LifeLogixs is an accomplished Wealth Management Executive with over 25 years in Financial Services, Private Banking, Financial Planning and Trust Solutions in the Bank, Credit Union, and RIA Distribution Channels. Keena is a Leader for the Bank, Insurance, and Securities Association’s Innovations Lab, BISA’s organization to highlight emerging FinTech firms that support BISA’s membership.Send us your questions, we’d love to hear from you! Email us at [email protected].
38:4002/09/2024
Megan Belt: Public Relations and Communications Tips for Speaking With Opinionated Clients
On a first date, it’s a good idea to avoid talking about money, religion, and politics. While avoiding money talk with a client is an impossibility, it’s still a good idea to keep religion and politics out of the conversation.This week on Framework, Ana Trujillo Limón, Director, Coaching and Advisor Content, welcomes Megan Belt, Director of Public Relations at Carson Group, to discuss some of the best practices for communicating with clients during heated discussions, particularly surrounding election years.Megan starts by describing how to create a comprehensive communication plan for yourself and your employees in order to cover the grounds of what is appropriate to talk about, and what should be kept as inside thoughts. Ana and Megan then discuss the different ways you can discuss the current political and economic climate with your clients, while avoiding creating any uncomfortable situations. Tune into this episode for insights and professional advice if you have ever wondered where to draw the line between personal and professional conversations.Megan discusses: How to establish a clear communications policy with employeesThe importance of staying informed with current events in order to discuss how they affect your clients’ financial plansStaying calm and taking time to reflect personally on any thoughts or opinions before you put them online for everyone to seeHaving a firm, but still empathetic tone when speaking with a client who is getting heated about certain topicsRemaining politically neutral when working with clients and making sure to always be doing what is best for them, regardless of their political viewsAnd moreResources: Carson Group Insights BlogPublic Relations Society of AmericaConnect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Megan Belt:LinkedIn: Megan BeltTwitter (X): @meganbeltAbout Our Guest: Megan Belt is the Director of Public Relations at Carson Group. As a results-driven leader, Megan has experience developing strategic communications plans for organizations ranging from small startups to Fortune 500 brands.Megan has held roles on both corporate communications and agency teams and has a proven track record of establishing executive thought leadership programs and developing integrated communications strategies. Megan’s passion for public relations extends far outside of her agency role. She enjoys volunteering her time to help local nonprofits and small businesses tell their stories. She also had an active role in the Omaha PR community, having served on the board of directors for the Public Relations Society of America (PRSA) Nebraska Chapter and mentoring young professionals in her role as professional advisor for the University of Nebraska Omaha’s PRSSA student chapter and its student-run PR Firm, MavPR.Send us your questions, we’d love to hear from you! Email us at [email protected].
27:1219/08/2024
Greg Opitz: Client Communication Strategies for Election Years
Data shows that regardless of who is currently in office, the ebb and flow of the markets and economy continues to move to its own rhythm. Opinions and emotions go hand in hand and can often create biases when discussing financial plans with a client.This week on Framework, Ana Trujillo Limón, Director, Coaching and Advisor Content, welcomes back Greg Opitz, Executive Business Coach at Carson Coaching, to discuss client communication strategies during times of change. They unpack the importance of truly knowing who your clients are when discussing changes in the political and economic landscape. Avoiding jokes or comments about current events could be the difference between maintaining or losing a client.Sharing loads of quotable advice and gold nuggets of wisdom, Greg continues to emphasize that sticking to your process is key and keeping track of milestones in your clients’ financial plans is a crucial factor in communicating their achievements to them in times when they feel that they aren’t doing as well as they should.Greg discusses: Really getting to know who your clients are in order to avoid unintentional offense when discussing polarizing topicsUnderstanding your own biases and beliefs and recognizing how they can affect your judgment and decision makingThe most important “P Words”: planning, process, and peopleStaying true to your processes, even when it feels as though turbulent and uncertain changes are comingKeeping track of milestones in a financial plan in order to reassure clients that they are doing well when they feels as though they are notAnd moreConnect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Greg Opitz:Carson CoachingLinkedIn: Greg OpitzAbout Our Guest: Greg Opitz is the Executive Business Consultant at Carson coaching. Greg has been working with financial planners for his entire professional career. Before joining Carson Coaching in May 2006, Greg served seven years as Director, Certification Services at the Certified Financial Planner Board of Standards. For the four years prior to his experience at the CFP Board, Greg was the Director, Student Service Center at the College for Financial Planning. He likes to joke with members, “I spent four years educating advisors, then seven years certifying them, and now consulting with them to enhance their practice and their lives.”Send us your questions, we’d love to hear from you! Email us at [email protected].
32:5905/08/2024
Eric Ludwig, PhD, CFP® and Chet Bennetts, CFP®, CLU®, ChFC®, RICP®: Using AI in Financial Services
How prepared are you for the changing landscape of financial advisory with AI tools at your disposal?In this episode, Ana Trujillo Limón, Director, Coaching and Advisor Content, speaks with Eric Ludwig, PhD, CFP®, Asst. Prof. of Retirement Income, Director: Center for Retirement Income, RICP Program Director, The American College of Financial Services and Chet Bennetts, CFP®, CLU®, ChFC®, RICP®, CLF®, Assistant Professor, Financial Planning and CFP®/ChFC Program Director, The American College of Financial Services about the integration of AI in finance. They share engaging anecdotes from their personal journeys and offer insights on how AI can streamline workflows for financial advisors. Listeners will gain a deeper understanding of AI's capabilities, the importance of quality prompting, and the potential biases in AI-generated content.Eric and Chet discuss: The story behind how their research on AI in the financial services industry beganThe top takeaway from their Journal of Financial Planning article about how AI can help advisorsThe importance of prompting in obtaining accurate AI responses and understanding AI's limitationsReal-world applications of AI in the financial services sector and its impact on marketing and client communicationThe cautions advisors should keep in mind as they start their AI journeyHow we should reframe our thinking about AI in the financial industryAnd moreResources:Streamlining Financial Planning with ChatGPT: A Collaborative Approach Between Technology and Human ExpertiseRetirement Income Literacy QuizSamantha Allen: How AI is Transforming Digital MarketingThe Digital DebriefConnect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Eric Ludwig:The American College of Financial ServicesLinkedIn: Eric LudwigConnect with Chet Bennetts:The American College of Financial ServicesLinkedIn: Chet BennettsAbout Our Guests: Eric T. Ludwig, PhD, CFP®, is an accomplished retirement income planning expert, assistant professor of Retirement Income, and RICP® program director. As director of the Center for Retirement Income at The American College of Financial Services, Eric is passionate about developing research and innovative solutions that help investors achieve financial security and personal fulfillment, two essential components of overall retirement well-being.An assistant professor of Financial Planning and the ChFC® and CFP® Certification Education Program Director at The American College of Financial Services, Chet Bennetts also serves as the Larry R. Pike Chair for Insurance and Investments. With over 20 years in the financial services industry, Bennetts has served in roles from customer service, to being a financial planner, to managing 80 advisors in over 5 states. Currently completing his PhD in Personal Financial Planning at Kansas State University, Bennetts’ research focus and passion is in the area of behavioral finance – specifically how financial well-being affects physical and psychological well-being – and particularly among service members and Veterans.Send us your questions, we’d love to hear from you! Email us at [email protected].
37:4222/07/2024
Samantha Allen: How AI is Transforming Digital Marketing
How can financial advisors best leverage AI to revolutionize their digital marketing efforts?In this episode, Ana Trujillo Limón, Director, Coaching and Advisor Content, welcomes Samantha Allen, Senior Vice President of Digital Marketing at Carson Group, to explore the intersection of digital marketing and the financial services industry. Samantha shares her unique journey from advertising agencies to financial services, emphasizing the importance of social media, compliance, and AI in marketing strategies. Samantha shares her journey from agency life to a key role at Carson Group and valuable insights into effectively using AI tools like ChatGPT while also emphasizing the importance of human connection in a digital world and offers practical tips on balancing professionalism with authenticity.Samantha discusses: Her journey from agency work to leading digital marketing at Carson GroupThe importance of human connection and authenticity in digital marketingHow she uses AI tools like ChatGPT to streamline content creation, allowing more time for strategic tasksHow advisors can utilize AI to their benefit and what pitfalls to avoidHow a good compliance team can actually help you innovate in a regulated industryWhy advisors should focus on actionable metrics like website analytics and source reports to drive digital strategyWhat resources Carson makes available to our partners and those within our ecosystemWhy advisors need to reframe their thinking when it comes to digital marketingAnd moreTune in to learn how you can enhance your digital marketing efforts and create meaningful connections in the financial services industry.Resources:Excell 2024: The Advisor Growth ConferenceCarson Group: Marketing MonitorThe Mitlin Money Mindset Podcast: The Digital Debrief with Samantha Allen, Episode #167 Connect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Samantha Allen:The Digital DebriefLinkedIn: Samantha AllenAbout Our Guest: Samantha Allen is a digital marketing expert with ten years of experience in integrated advertising. Sam is never short on ambition to tackle new and challenging projects and always has fresh ideas to contribute. She is an experienced leader who has a strategic understanding of the digital marketing landscape and a passion for innovation.In Samantha’s free time, she loves running, reading, hanging out with her golden retriever, and cheering for the Nebraska Cornhuskers!Send us your questions, we’d love to hear from you! Email us at [email protected].
25:1808/07/2024
Jessica Golson, CIPM & Erin Wood, CFP®, CRPC, FBS®: Empowering Women in Wealth – Unpacking the Trends in Investment
Want to learn how female entrepreneurs are reshaping the investment landscape?In this episode, Ana Trujillo Limón, Director, Coaching and Advisor Content, speaks with Jessica Golson, CIPM, SVP, Investments and Trading at Carson Group, and Erin Wood, CFP®, CRPC, FBS®, SVP, Financial Planning and Advanced Solutions at Carson Group.They explore the dynamics of trends in investing, featuring an insightful discussion on the Women's CEO Strategy and Fund at Carson. As they walk us through their respective journeys and how they contribute to creating a client-centered approach at Carson.They discuss: Erin and Jessica's paths to leadership in the financial industryThe integration of Carson's values in investment strategiesAn inside look at the Women's CEO Fund and its significanceCurrent trends in investing, including the impact of AIThe impact of behavioral finance on investment trends and client relationshipAnd more!Resources:Facts Vs. Feelings Podcast with Ryan Detrick & Sonu VargheseCarson Group - ResearchRock The Street, Wall StreetConnect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Jessica Golson:LinkedIn: Jessica GolsonConnect with Erin Wood:LinkedIn: Erin WoodAbout Jessica Golson:Jessica Golson received a Bachelor of Science in Business Administration from the University of Nebraska Omaha, where she majored in Finance, Banking, and Investment Science, and minored in Management. In 2012, she received a Masters of Investment Management and Financial Analysis from Creighton University. She currently holds FINRA Series 7 and 66 security licenses.She brings over 10 years of industry experience striving to help advisors succeed. Since starting in the industry as an advisor she has since held influential roles in Trading, Performance, and Management. In her previous positions, she sought out opportunities for operational efficiencies and acted as a catalyst of change; improving many of the processes and procedures.Outside of work, Jessica soaks up every second she can with her husband Terrance, and their three amazing children, Wyatt, Jacob, and Adalynn. About Erin Wood:Erin Wood, CFP®, CRPC®, FBS®, has been a voice for humanizing financial planning for more than 20 years. As the financial planning leader at one of the nation’s fastest growing RIAs and advisor platforms, Erin speaks and works with firms nationally on how to incorporate a people-first planning approach within their firms, using tax planning, trust, retirement and insurance strategies. She’s been featured in The Wall Street Journal, Barron’s, NASDAQ and MarketWatch. In 2023, Erin was named “Thought Leader of the Year” at WealthManagement.com’s annual “Wealthies” awards.Erin graduated from Northwest Missouri State University in 2002 with a B.S. in communications and finance. She holds a CERTIFIED FINANCIAL PLANNER designation, as well as Chartered Retirement Planning Counselor and Financial Behavior Specialist designations. She received her M.S. in financial psychology and behavioral finance from Creighton University.Send us your questions, we’d love to hear from you! Email us at [email protected].
34:3324/06/2024
Jake Bleicher, CFA: Carson's Women's CEO Fund
Women-led companies aren’t just a moral choice, they can be a smart financial investment.In this episode, Ana Trujillo Limón, Director, Coaching and Advisor Content, speaks with Jake Bleicher, CFA, Portfolio Manager, about investing trends with a special focus on the Carson Women's CEO Fund. Jake shares his unique journey from pre-med to the financial industry, offering listeners a fascinating story about how his personal and professional experiences have shaped his approach to investing. Driven by his desire to create a better world for his daughter and backed by compelling data, Jake reveals how investing in women-led companies can outperform the market. You’ll gain insights into the importance of female leadership in companies and the measurable impact it can have on performance, as well as an understanding of current investing trends including AI, and Jake's vision for a more inclusive future in leadership roles. Jake discusses: His career journey and transition into financeThe Women's CEO Fund’s concept, performance, and Jake’s personal motivation behind itThe shining statistics of women-led companies in the S&P500’s top 20 companiesThe impact of female leadership on company performance and gender representation statisticsThe top stories of the women featured in the Women’s CEO fundHow advisors can access the Women’s CEO fundCurrent investing trends, with a focus on the rise of AI and its future implicationsAnd moreResources:Excell 2024: The Advisor Growth ConferenceConnect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Jake Bleicher:LinkedIn: Jake [email protected] Our Guest: As a Portfolio Manager, Jake helps manage Carson’s proprietary in-house strategies and supports partners with any questions about equity markets. Jake has been at Carson Wealth for over nine years. Prior to Carson, he worked as a Financial Analyst at SilverStone Group, Inc. He holds a bachelor’s degree in Chemistry and an MBA from Creighton University. He also received his Master’s of Securities Analysis and Portfolio Management (MSAPM) and is a CFA® charter holder. He enjoys spending time with his family, fishing, reading, and painting. He likes to exercise, and he grows lots of plants.Send us your questions, we’d love to hear from you! Email us at [email protected].
24:4210/06/2024
Greg Opitz: EQ in Financial Planning
How do some financial advisors seem to effortlessly connect and succeed with their clients? This week we’re discussing the framework of Emotional Intelligence (EQ) and how it can significantly impact your success as a financial advisor and enrich your personal life.In this episode, Ana Trujillo Limón, Director, Coaching and Advisor Content, speaks with Greg Opitz, Executive Business Consultant at Carson Coaching, about emotional intelligence (EQ) in the financial services industry. They unpack its pivotal role in shaping successful advisors and individuals. By sharing intriguing anecdotes and practical advice, Greg sheds light on the fundamental components of EQ, such as empathy, self-awareness, and the nuanced art of communication. Greg also unpacks how life experiences forge our EQ, enhancing our ability to connect, empathize, and ultimately succeed in the dynamic landscape of financial advising.Greg discusses: A deeper understanding of EQ and its critical role in developing meaningful client relationshipsThe impact of EQ on client relationships, emphasizing the importance of active listening and genuine engagementHow being a better person ties into being a better advisorHow personal and professional challenges cultivate EQ, leading to better understanding and empathyPractical tips for enhancing your own EQ to become a more effective and empathetic advisorHow the next-gen of advisors can develop self-awareness and emotional intelligenceHow he gages emotional intelligence in interviews from a talent development perspectiveAnd moreResources:Think Like a Monk by Jay ShettyNo Longer Awkward by Amy FlorianExcell 2024: The Advisor Growth ConferenceConnect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Greg Opitz:Carson CoachingLinkedIn: Greg OpitzAbout Our Guest: Greg Opitz is the Executive Business Consultant at Carson coaching. Greg has been working with financial planners for his entire professional career. Before joining Carson Coaching in May 2006, Greg served seven years as Director, Certification Services at the Certified Financial Planner Board of Standards. For the four years prior to his experience at the CFP Board, Greg was the Director, Student Service Center at the College for Financial Planning. He likes to joke with members, “I spent four years educating advisors, then seven years certifying them, and now consulting with them to enhance their practice and their lives.”Send us your questions, we’d love to hear from you! Email us at [email protected].
24:4620/05/2024
Dr. Ana María López Caldwell: Empower Your Career with Authenticity
Embracing authenticity can transform your professional journey.In this episode, Ana Trujillo Limón, Director, Coaching and Advisor Content, speaks with Dr. Ana María López Caldwell, Inclusive Leadership Consultant and Coach, about the pivotal role of authenticity, inclusion, and executive business coaching. They explore firsthand accounts of navigating challenges, leveraging personal experiences for growth, and the power of genuine leadership in the dynamic realm of financial services.Dr. Ana María discusses: What companies can do to be more welcoming to women of color coming into C-suite rolesHow leaders from marginalized backgrounds and C-suite positions can overcome the barriers they face Why it's crucial for underrepresented professionals to build their career on genuine and authentic foundations Practical tips for organizations on sustaining diversity, equity, inclusion, and belonging initiativesThe profound personal and organizational advantages of embracing DEI initiativesAnd moreResources:Latinas in Tech Event: Authenticity Matters: Building Your Career on Genuine FoundationsCarson’s Blueprinting GuideThe Subtle Art of Not Giving a F*** By Mark MansonConnect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Dr. Ana María López Caldwell:Dr. Ana Maria LCLinktree: Dr. Ana Maria Lopez CaldwellLinkedIn: Dr. Ana María López CaldwellAbout Our Guest: As an inclusive leadership coach and consultant, Dr. Ana María is committed to supporting clients in their transformative journey to achieve empowerment and authenticity as they navigate the many challenges of being leaders. Dr. Ana María works with organizations to create inclusive and equitable cultures, policies, and practices. She is a certified member of the International Coaching Federation and has over 15 years of experience in coaching, facilitating, and researching diversity, equity, and inclusion (DEI) topics. Dr. Ana María holds a PhD in Latin American Studies from Tulane University, where she examined the socioeconomic stratification system in Colombia. She is fluent in Spanish and English, and proficient in Portuguese. She has a passion for cross-cultural learning and collaboration.Send us your questions, we’d love to hear from you! Email us at [email protected].
32:3406/05/2024
Jessica Flynn: Attracting & Retaining Next-Gen Talent
What powers the future of financial advisory?In this episode, Ana Trujillo Limón, Director, Coaching and Advisor Content, speaks with Jessica Flynn, Director of Account Strategy at Intention.ly, about how to better engage the next generation of stakeholders and clients. They navigate through the evolving landscape of financial services, expanding on Jessica's journey from a reluctant start in 2008 to a passionate advocate for next-gen empowerment in finance.Jessica discusses: The importance of mentorship and guidance in empowering the next generation of financial professionalsHow we can engage next-gen stakeholders and clients effectivelyStrategies for enhancing client engagement and building meaningful relationships in the digital ageThe significance of succession planning and creating opportunities for next-gen leaders within financial organizationsThe importance of asking for what you want in your career and lifeHow financial advisors and professionals can navigate their career paths, promote personal growth, and embrace change and opportunities effectivelyThe intersection of technology, marketing, and finance in shaping the future of the financial services industryAnd moreDon't miss out on Jess Flynn's insightful journey and her forward-thinking approach to integrating technology and marketing to redefine success in the financial sector.Resources:Carson Group: Reframe Live Series AnnouncementJulie Ragatz, Ph.D.: Empowering Women in Wealth ManagementConnect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Jessica Flynn:Intention.lyLinkedIn: Jessica FlynnAbout Our Guest: Jessica Flynn is bold, resourceful and fluent in all things "financial planning." Experienced fintech & marketing consultant. Artful negotiator and true collaborator. Independently responsible for identifying, developing and integrating custom projects that require prioritization and cross-department collaboration. Trusted to identify trends and opportunities within the Financial Services sector, and honing a network of professionals to deliver meaningful change. Continuously increasing levels of responsibility refining strategic partnerships and deepening revenue streams through comprehensive organization-wide solutions and service lines.Send us your questions, we’d love to hear from you! Email us at [email protected].
34:5815/04/2024
Jalen Blackmon, Jabin Moore & Isaiah Johnson: Diversifying Workplace Culture With Gen Z
Are you ready to dive into what it takes to attract and retain the next generation of professionals in the finance industry?In this episode, Ana Trujillo Limón, Director, Coaching and Advisor Content, speaks with Carson’s next-gen professionals, Jalen Blackmon, Associate, Partnership Developmentat Carson Group, Jabin Moore, Associate Private Client Manager at Carson Wealth, and Isaiah Johnson, Associate, Partnership Development at Carson Group. They discuss the importance of attracting and retaining the next generation of professionals in the finance industry. The conversation delves into key aspects such as defining career paths and growth plans, the significance of having a sense of purpose at work, and the value of workplace diversity. Jalen, Jabin, and Isaiah provide valuable insights on how firms can create a culture that resonates with the Gen Z workforce and the skills necessary for young professionals to thrive in the financial services industry.Key discussion topics: The importance of defining career paths and growth plansSetting goals and milestones to gauge progressCultivating a sense of purpose in the workplaceBuilding diverse and inclusive workplace environmentsTransparency, communication, and a sense of belonging in workplace cultureNurturing curiosity, adaptability, and valuable connections in the workplaceInvolving Gen Z in decision-making processes and leveraging diverse perspectivesAnd moreResources:Link to the blog that won’t be available until April 1st written by Jessica Colston about serving the next-gen stakeholdersConnect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Jalen Blackmon:Carson Group LLCLinkedIn: Jalen BlackmonConnect with Jabin Moore:Carson WealthLinkedIn: Jabin MooreConnect with Isaiah Johnson:Carson Group LLCLinkedIn: Isaiah JohnsonSend us your questions, we’d love to hear from you! Email us at [email protected].
37:3601/04/2024
Debra Taylor, CPA/PFS™️, JD, CDFA®️: Navigating Women's Financial Challenges
With studies showing that women often leave advisors if not feeling connected, wealth managers must understand the importance of building relationships with female clients. Tune in to the Framework Podcast episode featuring Debra Taylor, where we explore how intentional connections with women can lead to better client retention and satisfaction.In this episode, Ana Trujillo Limón, Director, Coaching and Advisor Content, interviews Debra Taylor, CPA/PFS™, JD, Certified Divorce Financial Analyst®, Founder, Wealth Advisor and Lead Tax Planner at Taylor Financial Group. Debbie shares her transition from a lawyer and CPA to establishing her successful firm, driven by a passion for personal finance. She highlights the challenges she faced as a woman in a male-dominated industry and discusses her approach to engaging women in finance, the significance of events tailored for women, and the importance of proactive tax planning. Debbie reflects on the biases women face, the need for perseverance, and the role of community and support in her success. She also debunks the glamorous image of wealth management, emphasizing hard work and passion.Debra discusses: Her journey from law to personal financeThe importance of providing forward-looking financial planningBuilding events to attract and empower women in financial planningThe impact of creating a supportive community for female clientsUnique tax planning challenges faced by women, including the "widow's penalty"The importance of proactive financial planning when addressing the challenges many women faceAnd moreResources:Be Useful: Seven Tools for Life by Arnold SchwarzeneggerKamila Elliott, CFP® : Supporting Underrepresented TalentMary Bell Carlson, Ph.D., CFP®, AFC®: Emotional Intelligence & Client RelationshipsConnect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Guest Name:Taylor Financial Group LLCLinkedIn: Debra TaylorAbout our Guest: Debra Taylor, CPA/PFS™, JD, Certified Divorce Financial Analyst®, is the Founder, Wealth Advisor and Lead Tax Planner of Taylor Financial Group, LLC, a full service, woman-owned wealth management firm located in Franklin Lakes, NJ. Debra’s passion is in educating and empowering women and their families to take control of their future, advising in all areas, including investment management, insurance solutions, complex tax planning, retirement planning, and estate planning.Send us your questions, we’d love to hear from you! Email us at [email protected].
30:1122/03/2024
Kamila Elliott, CFP® : Supporting Underrepresented Talent
Are organizations truly promoting inclusivity or making mistakes that harm underrepresented talent's mental health? Let's dive into the importance of sponsorship, safe spaces, and valuing diverse perspectives in creating a workplace where everyone feels valued.Today on Framework, Ana Trujillo Limón, Director, Coaching and Advisor Content, and JaQ Campbell, Founder and CEO of Alexander Legacy Private Wealth Management, speak with Kamila Elliott, CFP®, Founder and CEO of Collective Wealth Partners to explore the power of sponsorship, the significance of building relationships to promote diversity, the need for safe spaces, and intentional actions to cultivate inclusivity and value diverse perspectives at work. They discuss the experiences of underrepresented groups in the financial industry, discussing the importance of inclusion, advocacy, and creating safe spaces for diverse talent. Kamila shares her personal journey, the challenges of being a woman of color in finance, and the significance of building relationships to overcome biases. The conversation also touches on the impact of remote work on feelings of safety and belonging in the workplace.Kamila discusses: Her journey into the financial profession and becoming chair of the CFP® boardChallenges faced by underrepresented talent in the financial industryHow sponsorship and mentorship play a crucial role in advocating for diversity and inclusion in the workplaceWhy building relationships and connecting with individuals from diverse backgrounds are vital for promoting understanding and inclusivityCreating safe spaces and valuing diverse perspectives to provide a sense of belonging for all employees with authentic leadershipHow to promote inclusivity, value diverse perspectives, and establish a workplace culture that supports and empowers all individualsAnd moreResources:The Intelligent Investor by Benjamin Graham and Jason ZweigLegacy Lessons with JaQConnect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with JaQ Campbell: Alexander Legacy Private WealthLinkedIn: JaQ CampbellConnect with Kamila Elliott:Collective Wealth PartnersLinkedIn: Kamila ElliottAbout our Guest: Kamila Elliott, CFP® is the founder and CEO of Collective Wealth Partners. Kamila is a wealth manager with over 20 years of experience assisting high-net-worth individuals, endowments & foundations, and business owners with their financial planning, tax, and investment needs.Send us your questions, we’d love to hear from you! Email us at [email protected].
51:5818/03/2024
Sheryl Hickerson: Breaking Barriers in Finance
Today on Framework, we explore pathways for women in finance, mentorship, and the strength of having allies.In this episode, Ana Trujillo Limón, Director, Coaching and Advisor Content, and guest co-host, JaQ Campbell, Founder and CEO of Alexander Legacy Private Wealth Management, speak with Sheryl Hickerson, Founder and Chief Engagement Officer at Females and Finance Community, about the challenges and strategies for advancing women in the finance industry. Together they discuss the critical role of male allies, the harmful queen bee phenomenon, and the necessity of advocacy behind the scenes. Sheryl highlights the importance of challenging unconscious bias in hiring and understanding the resilience behind successful female advisors. JaQ underscores the value women bring to wealth management and the need to study emerging wealth trends. Their conversation emphasizes a mindset shift towards promoting inclusivity and support for women in finance.Sheryl discusses: How she came to found the Females and Finance CommunityHer experience with sponsorship and mentorshipThe importance of male allies in sponsoring and advancing women in the industryCreating pathways for women in wealth management and advocating for women behind the scenesRecruiting and retaining women in advisor-facing rolesChallenging unconscious bias in hiringRecognizing the unique skills and experiences of women in wealth managementAnd moreResources:Carson Group’s State of Women in Wealth Management Report 2023Male Ally NetworkConnect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with JaQ Campbell: Alexander Legacy Private WealthLinkedIn: JaQ CampbellConnect with Sheryl Hickerson:Females and FinanceLinkedIn: Sheryl HickersonAbout our Guest: Sheryl Hickerson enjoys working with financial advisors, certified financial planners™, registered reps, wealth managers, and many other professionals within the community. Meeting new advisors and learning about how she can work together with them to grow business is her goal. Sheryl provides training, consulting, and coaching on social media and digital marketing strategies to the financial services community.Send us your questions, we’d love to hear from you! Email us at [email protected].
52:1111/03/2024
Julie Ragatz, Ph.D.: Empowering Women in Wealth Management
This week on Framework, we address how sponsorship and inclusion can empower women in wealth management.In this episode, Ana Trujillo Limón, Director, Coaching and Advisor Content, and co-host JaQ Campbell, Founder and CEO of Alexander Legacy Private Wealth Management, speak with Julie Ragatz, Ph.D., Vice President, Next Gen and Advisor Development Programs at Carson Group, about women in wealth management. They talk about the critical role of sponsorship and inclusion in the workplace for women in wealth management and explore the impact of inclusive environments and strategies for building cultures that retain women in the industry. The conversation covers the importance of DEI roles, overcoming the "queen bee" phenomenon, and the necessity of shifting from a scarcity mindset to one of abundance to promote collaboration and success for everyone.Key talking points include: Carson Group’s State of Women in Wealth Management Report 2023The significance of sponsors and inclusive environmentsStrategies for building inclusive cultures to retain women in the industryCreating a supportive and empowering environment for women in the workplaceThe role sponsors play in advocating for individualsFacilitating open dialogue and exploration of the emotional impact of inclusion in the workplaceChallenges and opportunities related to sponsorship and inclusion in the workplaceReframing thinking around scarcity to one of abundanceCreating inclusive cultures and supporting and uplifting one another in the workplaceAnd moreResources:Carson Group’s State of Women in Wealth Management Report 2023Connect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with JaQ Campbell: Alexander Legacy Private WealthLinkedIn: Jaq CampbellConnect with Julie Ragatz:Carson Group LLCLinkedIn: Julie RagatzTwitter: @Dr_JulieFinServAbout Our Guest: Julie Ragatz, Ph.D. is the Vice President, Next Gen and Advisor Development Programs at Carson Group and Executive Director at FinServ Foundation. Julie has just over 23 years of experience in the financial services industry. Julie received her Ph.D. in Philosophy from Temple University after an MA in Social and Political Philosophy from Marquette University.Send us your questions, we’d love to hear from you! Email us at
45:0704/03/2024
Jeremy Schwartz: Behavioral Finance and Investing
How can behavioral finance improve your investment strategies?Today on Framework, Jeremy Schwartz, Global Chief Investment Officer at WisdomTree Asset Management, joins Ana Trujillo Limón, Director, Coaching and Advisor Content, for a conversation about behavioral finance in investment strategies. Jeremy reflects on his path to becoming a CIO, influenced by his father and a natural affinity for finance. Together they discuss Jeremy's research collaborations, such as with Dr. Siegel on "Future for Investors," and the potential of AI in investing. Jeremy also shares information on investment philosophy, including Warren Buffett's 20-punch card rule, and recommends useful behavioral finance readings. Their conversation further examines market dynamics, the equity risk premium, and the historical inflation protection provided by stocks, contrasting their performance with bond yields. Jeremy discusses: His journey to becoming the Global Chief Investment Officer at WisdomTree Asset ManagementImportance of behavioral finance in investment strategiesThe value of academic research and expert insights in crafting robust portfolios and advising clientsAI’s impact on the investment industrySignificance of Warren Buffett's investment philosophy and the 20 punch card ruleSome recommended readings for behavioral financeAnd moreResources:Mary Bell Carlson, Ph.D., CFP®, AFC®: Emotional Intelligence & Client RelationshipsJulie Ragatz, Ph.D.: Behavioral Finance Theory & Decision MakingDaniel Crosby, Ph.D.: Money’s Role in The Meaning of LifeMary Bell Carlson, Ph.D., CFP®, AFC®: Emotional Intelligence & Client RelationshipsStocks for the Long RunFuture for InvestorsBehind the Markets Podcast Connect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Jeremy Schwartz:WisdomTree Asset ManagementLinkedIn: Jeremy SchwartzAbout our Guest: Jeremy Schwartz has been the Global Chief Investment Officer at WisdomTree Asset Management since November 2021 and leads WisdomTree’s investment strategy team in the construction of WisdomTree’s equity Indices, quantitative active strategies, and multi-asset Model Portfolios. Jeremy joined WisdomTree in May 2005 as a Senior Analyst, adding Deputy Director of Research to his responsibilities in February 2007. He served as Director of Research from October 2008 to October 2018 and as Global Head of Research from November 2018 to November 2021. Before joining WisdomTree, he was a head research assistant for Professor Jeremy Siegel and, in 2022, became his co-author on the sixth edition of the book Stocks for the Long Run. Jeremy is also co-author of the Financial Analysts Journal paper “What Happened to the Original Stocks in the S&P 500?” He received his B.S. in economics from The Wharton School of the University of Pennsylvania and hosts the Wharton Business Radio program Behind the Markets on SiriusXM 132. Jeremy is a member of the CFA Society of Philadelphia.Send us your questions, we’d love to hear from you! Email us at [email protected].
24:2426/02/2024
Mary Bell Carlson, Ph.D., CFP®, AFC®: Emotional Intelligence & Client Relationships
How can advisors create a positive emotional experience with finances and financial planning for their clients?This week on Framework, Mary Bell Carlson, Ph.D., CFP®, AFC®, President of Financial Behavior Keynote Group, joins our host, Ana Trujillo Limón, Director, Coaching and Advisor Content, to explore behavioral finance in client-advisor relationships. Dr. Carlson underscores the importance of listening, creating positive emotional experiences, and understanding the influence of early money memories. She advocates for solution-focused approaches, and the use of silence and emotional intelligence to better engage clients, especially women. Their conversation also covers the parallels between public speaking and client interactions, and the critical role of human connection in financial advising. Dr. Carlson also discusses research from her dissertation on soldiers' financial behaviors pre- and post-deployment, emphasizing the value of emotional intelligence in financial decision-making and client retention.Mary discusses: How she fell in love with personal financeThe Financial Behavior Keynote GroupHow her first money memories with the church and her father have shaped her relationship with moneyHow advisors can use their clients’ money memories in their financial planningHow applying behavioral finance frameworks can help clients feel valuedWhy advisors need to get comfortable with silence and stop trying to fill in the gapHow those in the finance industry should reframe their thinking about behavioral financeAnd moreResources:Daniel Crosby, Ph.D.: Money’s Role in The Meaning of LifeReagan Cannon: The Courage to Lead: Practical Takeaways for WomenConnect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Mary Bell Carlson:Financial Behavior Keynote GroupLinkedIn: Marry Bell CarlsonX (Twitter): @MaryBellConsultAbout our Guest: Dr. Mary Bell Carlson is a financial behavior expert and has worked in both the military and government communities for the last decade. From the bowels of the Pentagon to international audiences, Dr. Carlson has presented numerous financial seminars and worked on a variety of financial planning and education projects. After getting married and having her two daughters, she started Chief Financial Mom.com, a personal finance education platform to help busy moms. Currently, she also works as adjunct faculty for the financial planning programs at both the University of Georgia and Texas Tech University.Send us your questions, we’d love to hear from you! Email us at [email protected].
31:4220/02/2024
Daniel Crosby, Ph.D.: Money’s Role in The Meaning of Life
Welcome to the third episode of Framework’s special behavioral finance series.In this episode, Ana Trujillo Limón, Director, Coaching and Advisor Content, is joined by Daniel Crosby, Ph.D., Chief Behavioral Officer at Orion Advisor Solutions, for a glimpse into his experience with the behavioral finance industry and a discussion about the intersection of money and meaning. Dr. Crosby shares his journey from clinical psychology to finance, introducing the "three Bs" of a meaningful life and the four common behavioral errors in finance. He also talks about his upcoming book "The Soul of Wealth" and the importance of communication about finances in relationships, offering information about navigating these complex issues for advisors and clients.Daniel discusses: His journey into the psychological side of the financial industryThe role money plays in the meaning of lifeThe four most common behavioral errors: ego, emotion, attention, and conservatismHow advisors can use behavioral finance as a mirror on their own behavior and practice what they preach to clientsBalancing monetary wealth and soulful wealthSome of the challenges couples face when discussing moneyBehavioral finance training and certification programs recommended for advisorsWhat advisors need to reframe their thinking about when it comes to behavioral financeAnd moreResources:The Behavioral Investor by Dr. Daniel CrosbyThe Soul of Wealth: 50 Reflections on Money and Meaning by Dr. Daniel CrosbyMan's Search for Meaning by Viktor FranklThe Creative Act by Rick RubinOrion’s BeFi20 Assessment ToolOrion Advisor AcademyConnect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Daniel Crosby:Orion Behavioral FinanceLinkedIn: Daniel CrosbyAbout our Guest: Educated at Brigham Young and Emory Universities, Dr. Daniel Crosby is a psychologist and behavioral finance expert who helps organizations understand the intersection of mind and markets. Dr. Crosby recently co-authored a New York Times Best-Selling book titled, Personal Benchmark: Integrating Behavioral Finance and Investment Management. Send us your questions, we’d love to hear from you! Email us at [email protected].
30:4612/02/2024
Julie Ragatz, Ph.D.: Behavioral Finance Theory & Decision Making
How can firm owners use behavioral finance theory to make better business decisions?Today on Framework, Ana Trujillo Limón, Director, Coaching and Advisor Content, speaks with Julie Ragatz, Ph.D., Vice President, NextGen and Advisor Development Programs at Carson Group, about the practical applications of behavioral finance theory in business and recruitment. They challenge the notion of rational choice theory, emphasizing the subjective nature of human decision-making. Dr. Ragatz underscores the importance of recognizing individual motivations and the pitfalls of a one-size-fits-all approach in hiring. She advocates for after-action reports to understand decision-making processes and reframes biases as natural, suggesting that behavioral finance can guide the human mind.Julie discusses: Her role at Carson as the VP of Next GenApplication of behavioral finance theory in business decisionsThe relevance of the sunk cost fallacy in decision-makingConfirmation bias and belief persistenceRegaining decision-making confidenceImplementing behavioral finance theory to improve recruitmentHow you can start implementing behavioral finance theory in your practiceAnd moreResources:Dr. Sonya Lutter, Erin Wood & Dr. Julie Ragatz: Family Money DynamicsJulie Ragatz & Mary Kate Gulick: Women In Financial ServicesJulie Ragatz & Kellan Brown: Growing Through MentorshipStandard Deviations: Dr. Julie Ragatz - Empathy and the History of Behavioral EconomicsCarson 2023 State of Women in Wealth Management ReportConnect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónLinkedIn: Odaro AisueniConnect with Julie Ragatz:Carson Group LLCLinkedIn: Julie RagatzTwitter: @Dr_JulieFinServAbout our Guest: Julie Ragatz, Ph.D. is the Vice President, Next Gen and Advisor Development Programs at Carson Group and Executive Director at FinServ Foundation. Julie has just over 23 years of experience in the financial services industry. Julie received her Ph.D. in Philosophy from Temple University after an MA in Social and Political Philosophy from Marquette University.Send us your questions, we’d love to hear from you! Email us at [email protected].
28:0205/02/2024
Samantha Lamas: Understanding and Improving Advisor-Client Relationships
When told to rework their financial plan by following the PERMA-V framework, 70% of people changed one of their top three goals.This week on Framework, Ana Trujillo Limón, Director, Coaching and Advisor Content, speaks with Samantha Lamas, Senior Behavioral Researcher at Morningstar, about the importance of aligning financial advice with clients' life values. They explore a three-step process for identifying true financial goals, emphasizing the need to connect these goals to deeper motivations using the "PERMA-V framework" from positive psychology. Samantha highlights the benefits of this approach, such as providing a consistent guide for decision-making and the flexibility to adapt to life changes. She also stresses the human aspect of financial decisions and the usefulness of tools and checklists in simplifying these decisions. Samantha's key message is that financial planning should be holistic and align with personal values to make money decisions more meaningful and manageable.Samantha discusses: Her first money memory involves a love for booksHow she became a behavioral researcherWhy investors are disengaging from their financial advisorsHow advisors can recognize and address the issues causing clients to disengageThe top 5 reasons why people fire their advisorCommunication and relationship-building resources for advisorsHow to help clients who don’t know their true financial goalsUtilizing the PERMA-V framework in financial planningAnd moreResources:Morningstar: Faux Pas For Financial Advisors to AvoidLarry SprungConnect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónLinkedIn: Odaro AisueniConnect with Samantha Lamas:MorningstarLinkedIn: Samantha LamasX (Twitter): @SamanthaLamas4About our Guest: Samantha Lamas is a senior behavioral researcher at Morningstar who is focused on driving financial engagement among everyday people.Send us your questions, we’d love to hear from you! Email us at [email protected].
32:1229/01/2024
Tamsen Butler: Crafting Compelling Stories
Creating content can seem daunting, even for industry experts like yourself.But whether you’re preparing for a speaking event, writing a blog post, or recording your first podcast episode, what you have to share matters more than how you deliver it.In this episode, Ana Trujillo Limón, Director, Coaching and Advisor Content, speaks with Tamsen Butler, Senior Marketing Copywriter at Carson Group, about Tamsen’s journey as a writer and TEDx speaker. Together, they explore the TEDx talk preparation, the role of original content, and the benefits of engaging with audiences through writing and video. Tamsen emphasizes the importance of subtitles for accessibility and SEO and advises creatives to embrace rejection and address client queries in their content. The conversation also covers influential industry figures, with a recommendation to follow Larry Sprung, and the value of Stephen King's "On Writing" for writers.Tamsen discusses: Her writing career and the importance of creating original contentAdvice for nervous writersHer job at Carson and the resources they have for new members of their ecosystemWhy writers need to make sure they give credit where credit is dueHer experience as a TEDx speaker and how to prepare for a TEDx talkImportant lessons from her speaker coachThe impact of writing blog posts, articles, and speaking events on building credibility and trustEffectiveness of video content in engaging audiences and the impact of closed captionsImportance of subtitles for ADA compliance and search engine optimizationHer writing process and the importance of considering the reader's perspectiveAnd moreResources:The Complete Guide to Personal Finance: For Teenagers by Tamsen ButlerPersonal Finance for Teenagers and College Students by Tamsen ButlerSkirting the Edge of Authenticity | Tamsen Butler | TEDxOmahaLarry SprungOn Writing - Stephen KingConnect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Tamsen Butler:Carson Group LLCLinkedIn: Tamsen ButlerTwitter: @TamsenButlerAbout our Guest: Tamsen Butler, Senior Marketing Copywriter at Carson, is an award-winning author, marketing copywriter, TEDx speaker, fitness professional, military veteran, Oxford comma enthusiast, and personal finance writer.Send us your questions, we’d love to hear from you! Email us at [email protected].
26:3022/01/2024
Minna Shada: Consumer Marketing for Advisors
Are you looking to learn about effective consumer marketing in the financial industry?Today, we look behind the scenes with Ana Trujillo Limón, Director, Coaching and Advisor Content, and Minna Shada, Senior Vice President of Consumer Marketing. Minna talks about her marketing journey since 2013, her pivotal role in partner office marketing, and the innovative evolution of Carson's marketing strategies. From her earliest money memory to her unexpected career path, Minna divulges the key to building a successful marketing foundation, embracing digital trends, and staying authentic. She also shares invaluable tips, busts common myths, and stresses the importance of a solid marketing plan.Minna discusses: Her first money memory of childhood savings for collegeHer journey into marketing and why she stuck with it for her whole careerHer background and role as Senior Vice President of Consumer Marketing at CarsonHow Carson’s marketing offerings and support for partners have evolvedRecommended available resources for advisors to learn about marketing strategiesChoosing the right marketing strategies for advisors’ different needsBeing wary of the shoulds of marketingSome of the top marketing strategies she’s seen advisors use to scale their businessWhy advisors need to be authentic with their marketingThe most important lessons she learned in her careerAdvice for advisors on being intentional and patient with marketing strategiesAnd moreResources:HubspotAlana Macy and Amy Noel: Building a Successful Firm“I’m not skinny yet” memeConnect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Minna Shada:Carson Group LLCLinkedIn: Minna ShadaAbout our Guest: As Vice President, Consumer Marketing, Minna is passionate about sharing information with investors to help them make important decisions about finding the right advisor and pursuing their financial dreams. In a profession cluttered with financial jargon and acronyms, Minna enjoys developing marketing campaigns for investors of every stage – from those just getting started to the investment savvy. She focuses on enhancing the client experience by helping investors find the information they seek.Send us your questions, we’d love to hear from you! Email us at [email protected].
33:5315/01/2024
Kalli Fedusenko: Financial Advisor Marketing
Elevate your financial advisory practice with strategic marketing – it's not just about attracting new clients, but about showcasing your knowledge, amplifying your visibility, and positioning yourself as a trusted advisor, building credibility. Today on Framework, Ana Trujillo Limón, Director, Coaching and Advisor Content, and Odaro Aisueni, Wealth Planner, ring in the new year with Kalli Fedusenko, founder of Kalli Collective, with a conversation about marketing strategies for financial advisors. They discuss the critical role of analytics in marketing strategies, advising on the best metrics to track for success. Kalli shares information for advisors on a budget, suggesting a focus on a few platforms and quality content. Kalli emphasizes the importance of personal connection in content creation, the power of learning from mistakes in business, and using existing knowledge to create compelling content.Kalli discusses: Her journey into marketing for financial advisorsThe importance of being active and open to change in marketingUse of AI in marketing and where it could be in the next 10 yearsWhat should be implemented to improve AI for marketingPersonalizing content and building relationships with clientsThe benefits of hiring professional help when it comes to marketing for financial advisorsVideo as a rising trend in marketing and the live-streaming tools she usesWhat metrics advisors should focus on when starting their marketing journeyHow to choose the right marketing partner for youAnd moreResources:ChatGPTRestreamConnect with Ana Trujillo Limón & Odaro Aisueni: Carson Group LLCLinkedIn: Ana Trujillo LimónLinkedIn: Odaro AisueniConnect with Kalli Fedusenko:Kalli CollectiveLinkedIn: Kalli FedusenkoX (Twitter): @[email protected]: 931-774-0090About our Guest: Kalli Fedusenko is the founder and director of Kalli Collective. Over 10 years of experience in the financial planning industry, a former position as Digital Marketing Coach For The FPA, and being formerly licensed with the series 7 & 63 provides Kalli an insight and understanding into your practice and objectives. She specializes in brand strategy, web content strategy, video content planning, and more. This powerful combination of creativity and strategy makes Kalli the perfect guide to give your brand a voice.Send us your questions, we’d love to hear from you! Email us at [email protected].
28:5808/01/2024
Peter Lazaroff: Embracing Artificial Intelligence
Artificial intelligence is revolutionizing financial advisory. How will AI impact investors' portfolios?This week on Framework, Ana Trujillo Limón, Director, Coaching and Advisor Content, and Odaro Aisueni, Wealth Planner, speak with Peter Lazaroff, Chief Investment Officer at Plancorp, LLC, about the impact of AI on financial planning, and the importance of diversification in investment portfolios. Peter highlights the potential of AI in automating tasks and providing information but emphasizes its limitations in understanding underlying issues. He also shares his views on the evolution of the financial planning industry and the increasing demand for professionals who can interact effectively with AI platforms. The conversation also covers the potential wealth inequalities that may arise in the future and the importance of personal branding for financial advisors.Peter discusses: His first money memory and his parents' approach to teaching him about moneyHis first big purchase and his son's interest in his old baseball card collectionHow AI can impact investors' portfolios and the role of advisorsThe evolution of the financial planning industry and the importance of soft skills for advisorsWhy soft skills are important for financial advisors in the evolution of the industryPotential benefits of AI in automating tasks and the need for high-quality informationThe importance of diversification in investment portfoliosStrategies for handling concentrated stock holdings for tech employeesAnd moreResources:The Long-Term InvestorMaking Money SimpleConnect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Peter Lazaroff:Plancorp, LLCPeter LazaroffLinkedIn: Peter LazaroffTwitter: @PeterLazaroffYouTube: @plazaroffAbout our Guest: Peter Lazaroff, CFA, CFP®, joined Plancorp in 2015 as Director of Investment Research. He became a shareholder of the firm in 2017 and Chief Investment Officer in 2020. As chair of the Investment Committee, Peter is responsible for overseeing the development, implementation, and communication of investment strategy. Throughout his career, Peter has built a reputation as an educator, and our clients appreciate his ability to simplify complex issues. While he spends most of his time developing and communicating our investment strategy, Peter also hosts a top-ranked podcast called The Long-Term Investor and is the author of Making Money Simple.Send us your questions, we’d love to hear from you! Email us at [email protected]:This episode of Framework was pre-recorded. At the time of recording, Jamie Hopkins was affiliated with CWM, LLC. Jamie Hopkins is not currently registered with or affiliated with CWM, LLC.
31:5718/12/2023
Bridget Grimes: Mentorship, Community & Empowering Women in Finance
Welcome back to another episode of Framework! This week, our focus is on empowering women in the financial industry with mentorship and community.Ana Trujillo Limón, Director, Coaching and Advisor Content, and Odaro Aisueni, Wealth Planner, speak with Bridget Grimes, Co-Founder of Equita Financial Network, about her career journey in launching her practice, Wealth Choice. Bridget shares her experiences in helping women with financial planning and investment management, and her initiatives to empower women in the financial industry through her other company, Equita Financial Network. Bridget also talks about the importance of community and mentorship and the challenges she faced in her career.Bridget discusses: How her first money memory from New Jersey and first big purchase from middle school made her understand the value of moneyHer journey into the financial planning professionHow she became involved with FPAHow she utilized her experiences in the food industry to create Equita Financial NetworkWhy she decided to bring her daughter into her firm after originally running it soloThe need for work-life balance and support for women in the financial planning industryWhy mentorship and a sense of community is essential in the industryWhy women in the industry should take the initiative to mentor new advisorsOvercoming the hurdles she faced when starting her own businessThe importance of sticking to your niche clienteleAnd moreResources:Wealth ChoiceFPA’s Women & Finance Knowledge CircleConnect with Ana Trujillo Limón & Odaro Aisueni: Carson Group LLCLinkedIn: Ana Trujillo LimónLinkedIn: Odaro AisueniConnect with Bridget Grimes:Equita Financial NetworkLinkedIn: Bridget GrimesTwitter: @BVGrimes About our Guest: When women are at a crossroads and challenged to make tough decisions, they need a community of support. Bridget Grimes became a CERTIFIED FINANCIAL PLANNER™ (CFP®), fiduciary advisor, educator, and speaker to make a difference in this regard. In 2016, she founded WealthChoice, a fee-only (commission-free) financial planning firm focused on helping women executives and their families live life on their terms. Launching WealthChoice was the culmination of years of working with career women and helping them overcome challenges to financial security.In 2018 Grimes co-founded with Katie Burke, CFP® Equita Financial Network, a powerful community for women-led financial planning firms, offering a proven platform that includes all the necessary resources to run a comprehensive financial planning firm including professional, outsourced investment management services. Send us your questions, we’d love to hear from you! Email us at [email protected]:This episode of Framework was pre-recorded. At the time of recording, Jamie Hopkins was affiliated with CWM, LLC. Jamie Hopkins is not currently registered with or affiliated with CWM, LLC.
33:5011/12/2023
Carson’s Home Equity 5-Part Series with Guest Craig Lemoine, CFP®, Ph.D., MRFC
We’re finishing our Home Equity 5-part series with one of the most important conversations – multigenerational conversations about home equity. They are crucial for retirement planning, so let’s talk about them.In this episode, Jamie Hopkins, Managing Partner of Wealth Solutions, and Ana Trujillo Limón, Director, Coaching and Advisor Content, speak with Craig Lemoine, CFP®, Ph.D., MRFC, Director of Personal Financial Planning, about the importance of incorporating home equity into retirement planning. Dr. Craig emphasizes the need for open conversations about housing plans, the potential emotional attachment to homes, and the role of financial advisors in facilitating these discussions. He also explores the use of reverse mortgages and home sharing as retirement strategies with a hypothetical scenario highlighting the significance of home equity in financial planning and the potential consequences of neglecting this asset.Craig discusses: Why incorporating home equity into financial planning is important and where advisors are facing hurdlesWhy some parents may feel reluctant to discuss financial worth with their childrenThe emotional attachment people have to their homes and its impact on how they see reverse mortgagesThe importance of having multigenerational conversations about the future of the property and housing plans in retirementThe role financial advisors have in facilitating these conversationsAlternatives to reverse mortgages, such as home-sharingThe significance of home equity as America's largest asset and cash outflowAnd moreResources:The Golden GirlsIt’s Always Sunny in Philadelphia, Season 6 Episode 6, Mac’s Mom Burns Her House DownConnect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Craig Lemoine:University of IllinoisLinkedIn: Craig LemoineX (Twitter): @HigherEdCraigAbout our Guest: Craig Lemoine is the Director of the Financial Planning Program at the University of Illinois, Urbana-Champaign. He serves as an Associate Clinical Professor, teaching courses in risk management, retirement, and financial planning. Craig earned his Ph.D. from Texas Tech University in 2013 and currently holds the Certified Financial Planner ™ and Master Registered Financial Consultant™ designations. Craig currently serves as the Executive Director of the Academy for Home Equity in Financial Planning, vice-chairman of the Master Registered Financial Consultant Board, and is working with his team to develop specialized content in the area of agriculture-focused financial planning. Previously, Craig served on and chaired the CFP® Council of Examination (2009-2014) and was the Executive Director of the Northwestern Mutual Granum Center for Financial at The American College of Financial Services in Bryn Mawr, PA.Send us your questions, we’d love to hear from you! Email us at [email protected]:This episode of Framework was pre-recorded. At the time of recording, Jamie Hopkins was affiliated with CWM, LLC. Jamie Hopkins is not currently registered with or affiliated with CWM, LLC.This episode of Framework is purely educati
35:3208/12/2023
Carson’s Home Equity 5-Part Series with Guests Steve Resch & Craig Lemoine, CFP®, Ph.D., MRFC
How can financial advisors leverage home equity and reverse mortgages in financial planning?In this episode, Jamie Hopkins, Managing Partner of Wealth Solutions, and Ana Trujillo Limón, Director, Coaching and Advisor Content, speak with Craig Lemoine, CFP®, Ph.D., MRFC, Director of Personal Financial Planning, and Steve Resch, Vice President of Retirement Strategies at Finance of America Reverse, about the use of home equity in financial planning, focusing on reverse mortgages. Steve shares his experience in the field, the current state of the reverse mortgage space, and the challenges in the proprietary reverse mortgage market. He also discusses the potential for tech providers to develop software programs that can effectively incorporate home equity into financial planning analysis.Steve and Craig discuss: Steve's role in educating financial advisors about using home equity in their financial planning processThe current state of the reverse mortgage space and its primary utilizationThe potential benefits of reverse mortgages for individuals with medium credit scoresChallenges in the proprietary reverse mortgage market and its focus on mass affluent and slightly fluent borrowersLoan amounts and lending limits in the reverse mortgage spaceThe lack of software programs incorporating home equity into financial planning analysisAnd moreResources:Finance of America Reverse: Reverse Mortgage IllustratorConnect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Steve Resch:Finance of America ReverseLinkedIn: Steve ReschConnect with Craig Lemoine:University of IllinoisLinkedIn: Craig LemoineX (Twitter): @HigherEdCraigAbout our Guests: As Vice President of Retirement Strategies at Finance of America Reverse, Stephen Resch leads the education and training programs for financial professionals about the strategic use of home equity within a comprehensive financial plan. He is also the designer of The Reverse Illustrator, our proprietary software program that graphically displays the features and flexibility of a reverse mortgage over a 30-year term. Steve’s career in financial services spans over 30 years, first as a fixed-income analyst on Wall Street, and for the past 25 years as a partner in a wealth management firm. His practice is focused on effective retirement income strategies and will often include a reverse mortgage to manage cash flow, income tax, market performance, and other considerations to help enhance an effective retirement income distribution plan. Steve is a subject expert source, interviewed by numerous media outlets including Nasdaq Trade Talks, Yahoo Finance, and Barrons, among others, and is a frequent speaker at both national and regional professional conferences.Send us your questions, we’d love to hear from you! Email us at [email protected]:This episode of Framework was pre-recorded. At the time of recording, Jamie Hopkins was affiliated with CWM, LLC. Jamie Hopkins is not currently registered with or affiliated with CWM, LLC.This episode of the Framework podcast is purely educational. No products or services will be recommended or offered for sale.
30:2107/12/2023
Carson’s Home Equity 5-Part Series with Guests Barry Sacks, J.D., Ph.D., & Craig Lemoine, CFP®, Ph.D., MRFC
In this episode, Jamie Hopkins, Managing Partner of Wealth Solutions, and Ana Trujillo Limón, Director, Coaching and Advisor Content, are joined by Craig Lemoine, CFP®, Ph.D., MRFC, Director of Personal Financial Planning, to interview Dr. Barry Sacks, J.D., Ph.D., Principal at Law Office of Barry H. Sacks, about his research on retirement income and housing wealth. Dr. Sacks talks about the importance of home equity in retirement planning and the use of reverse mortgages to mitigate adverse investment returns. He also discusses his 2021 paper on the risk side of retirement planning and the concept of risk of cash flow exhaustion. In addition, Dr. Barry covers the regulatory landscape of reverse mortgages, addresses the challenges faced by financial planners, and discusses the complexities of dividing assets in divorce and the potential benefits of reverse mortgages.Barry and Craig discuss: Dr. Barry Sacks' research on using reverse mortgages and home equity lines of credit in retirement planningWhy it’s important to consider home equity as a crucial asset in retirement planningHow incorporating home equity into retirement planning can increase safe withdrawal percentagesWhat the risk of cash flow exhaustion concept in retirement planning isSome of the challenges financial advisors face when they talk about reverse mortgagesHow reverse mortgages can be used in divorce situations to preserve retirement incomeAnd moreResources:Reversing the Conventional Wisdom: Using Home Equity to Supplement Retirement Income by Barry H. Sacks, J.D., Ph.D., and Stephen R. Sacks, Ph.D.To Reduce the Risk of Retirement Portfolio Exhaustion, Include Home Equity as a Non-Correlated Asset in the Portfolio by Philip Walker; Barry H. Sacks, Ph.D., J.D.; and Stephen R. Sacks, Ph.D.Connect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Barry Sacks:LinkedIn: Barry SacksConnect with Craig Lemoine:LinkedIn: Craig LemoineX (Twitter): @HigherEdCraigAbout our Guests: Meet Barry H. Sacks, J.D., Ph.D., Reverse Mortgage Retirement Portfolio Longevity expert. Barry Sacks, Ph.D. earned his Ph.D. in semiconductor physics from M.I.T. and then taught at U.C. Berkeley. He earned a J.D. from Harvard Law School and is a Certified Specialist, Taxation Law, from the California Board of Legal Specialization. Barry now has a law practice providing special services to tax professionals in the area of “Offers in Compromise” for retirees living on 401(k) accounts or other securities portfolios.Send us your questions, we’d love to hear from you! Email us at [email protected]:This episode of Framework was pre-recorded. At the time of recording, Jamie Hopkins was affiliated with CWM, LLC. Jamie Hopkins is not currently registered with or affiliated with CWM, LLC.This episode of the Framework podcast is purely educational. No products or services will be recommended or offered for sale. The opinions voiced in the Framework podcast are for general information only and are
33:4206/12/2023
Carson’s Home Equity 5-Part Series with Guests Wade Pfau, Ph.D., CFA, RICP® & Craig Lemoine, CFP®, Ph.D., MRFC
How can reverse mortgages enhance retirement income planning? Today we take a deeper dive into the potential of home equity with reverse mortgages.In this episode, Jamie Hopkins, Managing Partner of Wealth Solutions, and Ana Trujillo Limón, Director, Coaching and Advisor Content, are joined by Craig Lemoine, CFP®, Ph.D., MRFC, Director of Personal Financial Planning, to speak with Dr. Wade Pfau, Founder of Retirement Researcher and RISA Profile, about the intersection of home equity and retirement income planning. They explore the potential benefits of reverse mortgages and the common misconceptions surrounding them. The conversation also touches on the emotional attachment people have to their homes and how this can impact their willingness to consider home equity in their retirement planning. Wade and Craig highlight the importance of understanding clients’ needs and goals and the need for continued research and education in the field.Wade and Craig discuss: How they both became involved with home equity and retirement incomeWhen is an ideal time to consider a reverse mortgageThe challenge points and negative perceptions around home equity and reverse mortgagesThe behavioral finance perspective on emotional attachment to housing wealthDr. Pfau’s research on housing wealth and the lack of pushback on his research on reverse mortgagesThe misconceptions that some advisors have about reverse mortgagesHow advisors can talk to their clients about reverse mortgagesWhat areas advisors need to improve on related to home equity and reverse mortgagesAnd moreResources:Framework | E134 | Dr. Wade Pfau: Retirement Planning in a Changing WorldReverse Mortgages by Wade PfauConnect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Wade Pfau:Retirement ResearcherRISA ProfileLinkedIn: Wade PfauConnect with Craig Lemoine:LinkedIn: Craig LemoineX (Twitter): @HigherEdCraigAbout our Guests: Wade D. Pfau, Ph.D., CFA, RICP® is the founder of Retirement Researcher, an educational resource for individuals and financial advisors on topics related to retirement income planning. He is a co-founder of the Retirement Income Style Awareness tool and a co-host of the Retire with Style podcast. He also serves as a principal and the director of retirement research for McLean Asset Management. He also serves as a Research Fellow with the Alliance for Lifetime Income and Retirement Income Institute. He is a professor of practice at the American College of Financial Services and past director of the Retirement Income Certified Professional® (RICP®) designation program.Send us your questions, we’d love to hear from you! Email us at [email protected]:This episode of Framework was pre-recorded. At the time of recording, Jamie Hopkins was affiliated with CWM, LLC. Jamie Hopkins is not currently registered with or affiliated with CWM, LLC.This e
34:1205/12/2023
Carson’s Home Equity 5-Part Series with Guests Shelley Giordano & Craig Lemoine, CFP®, Ph.D., MRFC
Welcome to the first of a 5-part series on Framework to provide some color around home equity and retirement income planning.In this episode, Jamie Hopkins, Managing Partner of Wealth Solutions, and Ana Trujillo Limón, Director, Coaching and Advisor Content, speak with Craig Lemoine, CFP®, Ph.D., MRFC, Director of Personal Financial Planning, and Shelley Giordano, Enterprise Integration Mutual of Omaha Mortgage Founder, about reverse mortgages and retirement planning. They address the misconceptions about reverse mortgages, their potential benefits, and the importance of home equity in retirement planning. Shelley and Dr. Craig also highlight the need for financial advisors to better understand and appreciate reverse mortgages.Shelley and Craig talk about: Their backgrounds and involvement in reverse mortgages and retirement planningThe goals of the Longevity Funding Task Force and the Academy for Home Equity in Financial PlanningWhat is driving the misconceptions about reverse mortgages among financial advisorsThe need for better software solutions to incorporate home equity into financial planningThe various benefits and advantages of reverse mortgages, including self-funding for long-term careWhy addressing the negative reputation of reverse mortgages has been challengingAnd moreResources:Framework | E94 | Michael Lane: The Road to Success in Financial ServicesConnect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Shelley Giordano:Academy for Home Equity in Financial PlanningLinkedIn: Shelley GiordanoConnect with Craig Lemoine:University of IllinoisLinkedIn: Craig LemoineX (Twitter): @HigherEdCraigAbout our Guests: Shelley Giordano is the Founder and Past Chair of the Academy for Hope Equity in Financial Planning. Shelley has been a pioneer in reverse mortgage lending, having begun her career almost two decades ago. After years at home raising her children, she fell into the unlikely world of reverse mortgages. From her very first client, she was hooked. She, like other originators, witnessed palpable relief at reverse mortgage closings because the clients were able to improve their retirements without having to give up their homes. Shelley authored “What’s the Deal with Reverse Mortgages” and is co-author of “What You Don’t Know About Retirement Income Can Hurt You.” Today, Shelley chairs the non-profit Funding Longevity Task Force. This team of researchers, gerontologists, financial planning practitioners, and lenders is devoted to helping Boomers understand how powerful their housing wealth could be in planning for a more secure retirement.Send us your questions, we’d love to hear from you! Email us at [email protected]:This episode of Framework was pre-recorded. At the time of recording, Jamie Hopkins was affiliated with CWM, LLC. Jamie Hopkins is not currently registered with or affiliated with CWM, LLC.This episode of the Framework podcast is purely educational. No products or services will be recommended or offered for sale. The opinions voiced in the Framework podcast are for general information only and are not intended to provide
38:4304/12/2023
Jimmy Yeary: The Impact of Authenticity and Vulnerability in Storytelling, Music, and Beyond
Storytelling is the all powerful tool for communication, persuasion, and inspiration.It is a tried and true way of expressing our authentic selves and connecting with others on a deeper level. In this episode, Jamie Hopkins, Managing Partner of Wealth Solutions, and Ana Trujillo Limón, Director, Coaching and Advisor Content, speak with Jimmy Yeary, Presenter, Songwriter, and Speaker. They explore Jimmy's journey, the power of vulnerability in storytelling, and the importance of imperfections in connecting with others. They also touch on the magic of storytelling in creating connections and influencing perceptions and the freedom that comes with being authentic.Jimmy discusses: His first money memory and how it influenced his passion for musicThe importance of vulnerability in creating connectionsThe importance of sharing personal stories to create connections and inspire othersThe significance of leaders being imperfect and vulnerable to create trust and connection with their teamHis process of incorporating his own experiences and emotions into songs he writes for othersHis concept of freedom, expressing the importance of being true to oneselfAnd more!Connect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Jimmy Yeary:Website: Jimmy Yeary Instagram: Jimmy YearyFacebook: Jimmy YearyAbout our Guest: Jimmy Yeary is the rarest of speakers. Because his content is filled with instantly recognizable moments, audiences are quickly taken to a high level of energy. For well over a decade, he has influenced millions of people--how they think and what they think about on a daily basis. Jimmy Yeary is not only a highly sought-after speaker, he is a hugely successful songwriter and his music is all around you.Jimmy Yeary was writing songs long before becoming the lead singer of the Grammy Award-winning supergroup SHENANDOAH. These were years that saw Jimmy performing #1 hits like Mama Knows, Somewhere In the Vicinity of the Heart, and Sunday in the South.Today, in Nashville and Los Angeles, one of the most common calls in the music industry is from an artist's representative to Sony Publishing requesting availability on songs from Jimmy Yeary's catalog of music.It's not surprising. Jimmy has written more than two thousand songs, many of which have been featured on albums selling millions of copies--Grammy winners, and gold and platinum awards among them. 14 of Jimmy's songs have been certified "Number 1" hits as singles by Billboard Magazine.Send us your questions, we’d love to hear from you! Email us at [email protected]:This episode of Framework was pre-recorded. At the time of recording, Jamie Hopkins was affiliated with CWM, LLC. Jamie Hopkins is not currently registered with or affiliated with CWM, LLC.
36:0827/11/2023
Anousheh Ansari: Hope, Curiosity & Taking Moonshots
What do you think the future will look like?Embark on a cosmic journey with us where hope, curiosity, and daring moonshots shape a future of collaboration and exploration.In this episode, Jamie Hopkins, Managing Partner of Wealth Solutions, and Ana Trujillo Limón, Director, Coaching and Advisor Content, speak with Anousheh Ansari, Astronaut, Tech Entrepreneur, Engineer, & CEO of the XPRIZE Foundation, about the significance of curiosity and openness to new experiences, especially for those in search of their passions. Anousheh shares her love for science fiction and her vision of a future focused on collaboration and exploration. She emphasizes overcoming fear and making decisions based on hope and optimism while also discussing the importance of a supportive team in entrepreneurship and taking big risks for significant progress.Anousheh discusses: What she wants to see from the futureHow to get your spark of curiosity backRecognizing passions through curiosity and new experiencesWhy she believes there is life beyond planet EarthThe top things she wants listeners to take away from her talk at Excel todayViewing hope as a decision framework in order to make decisions from hope, not fearHow seeing the Earth from outer space gave her a different perspective on lifeWhy we won’t make progress if we don’t take big leapsAnd moreResources:Star WarsStar TrekDiscovery of PopcornNPR TED Radio HourBecoming by Michelle ObamaBorn a Crime: Stories from a South African Childhood by Trevor NoahCrazy Loco Love: A Memoir by Victor VillasenorMy Dream Of Stars by Anousheh AnsariConnect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Anousheh Ansari:XPRIZELinkedIn: Anousheh AnsariAbout our Guest: Anousheh Ansari is CEO of the XPRIZE Foundation, the world’s leader in designing and operating incentive competitions to solve humanity’s grand challenges. She captured headlines around the world when she embarked upon an 11-day space expedition, accomplishing her childhood dream of becoming the first female private space explorer, first astronaut of Iranian descent, first Muslim woman in space, and fourth private explorer to visit space. Ansari serves on the World Economic Forum’s (WEF) Global Future Council and has received numerous honors, including the WEF Young Global Leader, Ellis Island Medal of Honor, and STEM Leadership Hall of Fame, among others. She published her memoir, My Dream of Stars, to share her life story as inspiration for young women around the world.Send us your questions, we’d love to hear from you! Email us at [email protected]:This episode of Framework was pre-recorded. At the time of recording, Jamie Hopkins was affiliated with CWM, LLC. Jamie Hopkins is not currently registered with or affiliated with CWM, LLC.
34:0020/11/2023
Dr. Sahar Yousef and Lucas Miller: How To Be Superhuman
How can we become superhuman and optimize our productivity?In this episode, Jamie Hopkins, Managing Partner of Wealth Solutions, and Ana Trujillo Limón, Director, Coaching and Advisor Content, speak with Dr. Sahar Yousef, Cognitive Neuroscientist and Faculty at UC Berkeley, and Lucas Miller, MBA Faculty, Author, and Productivity Researcher at UC Berkeley about their journey to becoming superhuman. Dr. Yosef shares her transition from philosophy to cognitive neuroscience and her fascination with neuroplasticity. She also discusses harmful study techniques, habits detrimental to cognitive performance, and the importance of focused work. Lucas Miller explains how to avoid burnout by recognizing the symptoms. Their conversation also touches on the role of music in influencing focus and behavior, and the value of simplicity and intentionality in increasing productivity.Dr. Sahar Yousef and Lucas Miller discuss: Their first money memories in accounting and sortingTheir journeys to becoming superhumanDr. Sahar Yousef’s research into non-invasive ways to improve the brain’s performanceWhy a morning cup of coffee could be healthier for the brain than a glass of juiceHow digital hygiene can help optimize the way we workHow to recognize and avoid burnoutWhat a focused sprint is and how it can help improve your focusWhy everyone should have a hype songAnd moreResources:300 Movie (2006) Theme Song, InstrumentalPandora: French Cooking Music StationConnect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Dr. Sahar Yousef:Becoming SuperhumanLinkedIn: Dr. Sahar YousefConnect with Lucas Miller:Lucas MillerLinkedIn: Lucas MillerAbout our Guests: UC Berkeley MBA faculty Dr. Sahar Yousef and Professor Lucas Miller founded Becoming Superhuman, a neuroscientist duo dedicated to helping busy professionals get their most important work done, in less time, with less stress. They’ve delivered high-impact education on all things productivity and performance since 2017. Using rigorously-tested scientific tools, they empower smart, driven people to work in a way that's aligned with their unique biology, instead of against it.This episode of Framework was pre-recorded. At the time of recording, Jamie Hopkins was affiliated with CWM, LLC. Jamie Hopkins is not currently registered with or affiliated with CWM, LLC.
44:4713/11/2023
Sam Ushio: Finding Your Ikigai
What is the true meaning of ikigai and how can it enhance your life?In this episode, Jamie Hopkins, Managing Partner of Wealth Solutions, and Ana Trujillo Limón, Director, Coaching and Advisor Content, speak with Sam Ushio, Founder and Chief Ikigai Officer at Connect3x, about the Japanese concept of ikigai, or "reason for being", and its relevance to work and personal fulfillment. They discuss the common misconceptions about ikigai and how it can be applied in various contexts. Sam also covers the importance of personal growth alongside financial growth, the challenges faced by advisory firms, and the evolution of wellness benefits, before concluding with the challenges of training in a fast-growing company and the importance of open communication and trust.Sam discusses: What ikigai means and its relevance to work and personal fulfillmentMisconceptions surrounding ikigai and its true definitionBridging the gap between people's reason for being and their workThe importance of personal growth alongside financial growthThe shift to prioritizing personal growth over financial growthHow leaders and executive teams can build stronger organizational culturesThe evolution of wellness benefits and the recognition of mental health and overall well-beingHow he finds freedom through a mindset of intentionalityAnd moreResources:It’s The Manager by Jim Clifton and Jim Harter, From GallupConnect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Sam Ushio:Connect3xIkigai LabLinkedIn: Sam UshioAbout our Guest: Sam Ushio is the Chief Ikigai Officer at Connect3x, a tech-enabled people platform that integrates total well-being with workplace performance to support a culture of engaged, thriving employees. Sam fuses a powerful blend of Ikigai philosophy, strengths-based psychology, and change management to lead Connect3x’s mission to “capitalize the Human experience.” Previously, Sam was Director of Practice Management at Russell Investments, where he led a nationwide team that coached and consulted ~1,000 financial advisors annually. He has been quoted in the Wall Street Journal, Investor’s Business Daily, and InvestmentNews. Sam earned an MBA from Foster School of Business at the University of Washington and holds a Bachelor of Science from University of Nebraska in Marketing and Finance with an emphasis in psychology. He is also a Gallup-Certified Strengths Coach. Sam is also the founder of Ikigai Lab, a Purpose Incubator that delivers insights, experiences and solutions rooted in the Japanese concept of Ikigai. On his quest to evolve the definition of “growth”, Sam blends the old school ancient wisdom tradition of ikigai with new school research in positive psychology. He is dedicated to purpose-driven solutions for stakeholder-focused organizations and visionary leaders, including total well-being, strengths-based culture, human-centered design, emotional intelligence, systems thinking, and life/career transitions.This episode of Framework was pre-recorded. At the time of recording Jamie Hopkins was affiliated with CWM, LLC. Jamie Hopkins is not currently registered with or affiliated with CWM, LLC.
38:0206/11/2023
Elaine King: Empowering Financial Futures
In this episode, Jamie Hopkins, Managing Partner of Wealth Solutions, and Ana Trujillo Limón, Director, Coaching and Advisor Content, sit down with Elaine King, Founder and CEO of Family and Money Matters Institute™. Elaine King's journey unfolds as she shares the story of founding her own firm and the deep significance behind the awards she's received. She provides valuable advice, from makeup and clothing style tips for TV to fostering financial literacy. Elaine's commitment to educating the community, particularly younger generations, is a true inspiration. She addresses the misconceptions in the financial industry about the Latino community both for clients and employees. Elaine shares what her path to freedom looks like. and emphasizes the power of making positive financial decisions, ultimately reclaiming one's time and pursuing their passions.Elaine talks about: How she came to found her own firmWhich award and recognition is the most meaningful to herHer advice about improving your media appearance and becoming more polished and professionalMakeup and clothing style tips for going on TVWhy she is a big advocate for financial literacy and educates her community, starting with the younger generationsSome of the misconceptions the financial industry has about the Latino community and how it can better reach the Latino community both as clients and as employeesFinding freedom in owning one's time, doing what one loves, and making positive financial decisionsAnd moreResources:Framework | E123 | Terence 'Bud' Crawford: Fighting for ChangeIndiana Jones and the Dial of DestinyThe HolidayConnect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Elaine King:Family and Money Matters Institute™LinkedIn: Elaine KingAbout our Guest: Elaine King, CFP® is the founder of Family and Money Matters™, with the mission of empowering the family's financial and human capital to achieve financial well-being. She has served as the Family's Financial Planner for over 1,200 families and 100 multigenerational family enterprises crafting actionable family financial plans. Elaine is a Financial Education advocate, creator of the first family financial program in LATAM, and winner of the Best Latin book award. She was recognized as the 2023 Investopedia's 10th Most Influential Financial Advisor and in 2017 recognized by People Magazine's Top 25 lnfluential Hispanic Women. Elaine has been featured in the WSJ, Forbes, Telemundo, CNN and is a columnist for financial journals in the US and LATAM.This episode of Framework was pre-recorded. At the time of recording Jamie Hopkins was affiliated with CWM, LLC. Jamie Hopkins is not currently registered with or affiliated with CWM, LLC.
42:4430/10/2023
Steven M. Rothstein: The Impact of Climate Risks on Finance
Why is considering climate risk crucial in financial decision-making?In this episode, Jamie Hopkins, Managing Partner of Wealth Solutions, is joined by guest co-host, Bonnie Treichel, Chief Solutions Officer at Endeavor Retirement to speak with Steven M. Rothstein, Managing Director, Accelerator at Ceres, Inc., about the importance of considering climate risks and opportunities in financial decision-making, particularly in banking, insurance, and pensions. Stephen emphasizes the need for investment portfolios to consider long-term climate change impacts. He highlights the lack of access to climate funds in 401(k) plans and the misconceptions surrounding ESG options in retirement plans.Steven discusses: The importance of considering climate risks and opportunities in financial decision-makingHis path to Ceres and involvement with the organizationWhat the accelerator program is, how it’s reaching the end investor, and how it’s addressing the climate risk in financeWhat risks the housing world is facing because of climate changeThe need for investment portfolios to consider long-term climate risks and opportunitiesWhat he’s doing to ensure that retirement savers have access to funds that account for the financial risks of climate changeThe pushback and misconceptions surrounding ESG options in retirement plansWhat regulatory actions are needed in capital markets, such as climate disclosure rules and higher reserve margins for riskier loansWhat is Climate Week and how you can participate in itResources for financial advisors to learn more about integrating climate considerations into their workHow he finds freedom in leaving a better world for future generationsAnd moreResources:Bonnie Treichel: Saving and Spending in RetirementBonnie Treichel: How to Enter the 401(k) SpaceMakemymoneymatter.co.ukCeres.org/resourcesSocialinvestmentforum.org.ukConnect with Jamie Hopkins and Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Bonnie Treichel:Endeavor RetirementLinkedIn: Bonnie TreichelConnect with Steven M. Rothstein:CeresLinkedIn: Steven M RothsteinAbout our Guests: Bonnie Treichel, JD, is the founder and chief solutions officer of Endeavor Retirement. Bonnie’s passion is sharing her knowledge with financial advisors. When she founded Endeavor Retirement, her goal was to make retirement legislation easy to understand. She keeps advisors updated on the rules and regulations through her webinars, presentations, and consultations. The result — advisors and consultants help more people access their retirement savings.Steven M. Rothstein is the founding Managing Director of the Ceres Accelerator for Sustainable Capital Markets. This episode of Framework was pre-recorded. At the time of recording Jamie Hopkins was affiliated with CWM, LLC. Jamie Hopkins is not currently registered with or affiliated with CWM, LLC.
32:5023/10/2023
Angie Herbers: Identifying Trends in the Financial Advisory Industry
Casting a spotlight on the significance of pattern recognition, it allows us to discern underlying trends within the complex landscape of the financial advisory industry, helping us make informed decisions and adapt to changing circumstances.In this episode, Jamie Hopkins, Managing Partner of Wealth Solutions, and Ana Trujillo Limón, Director, Coaching and Advisor Content, sit down with Angie Herbers, Managing Partner at Herbers & Company, a management consulting firm for independent financial advisors. Angie talks about how her company helps financial advisors manage their work. She stresses the value of knowing what customers want and points out two big trends: more people wanting help with taxes and a growing interest in alternative investments, particularly cryptocurrencies. Angie also talks about the challenges of staff changes and planning for the future in the advisory world. She explains the difference between giving advice and guiding personally, highlighting that trust and individual goals are key in making choices.Angie discusses: An overview of her company, Herbers & Company, a management consulting firm for independent financial advisorsHer talent for recognizing patterns and following trendsThe importance of consumer data in the advisory industry and how Herbers & Company conducts consumer studiesThe various economic changes leading to increased turnover and succession planning in the industryThe difference between consulting and coaching, and how they compliment each otherThe challenge of placing less experienced advisors in administrative roles and using logic and capacity as a solutionHow training programs and job descriptions have evolved over time in the financial industryAnd moreResources:Gardner’s Theory of Multiple Intelligences Fear and Greed IndexConnect with Jamie Hopkins and Ana Trujillo Limón: Carson Group LLCLinkedIn: Jamie HopkinsLinkedIn: Ana Trujillo LimónConnect with Angie Herbers:Herbers & CompanyLinkedIn: Angie HerbersAbout our Guest: Angie Herbers is the founder and managing partner of Herbers & Company, a management consulting firm dedicated to helping financial advisory firms. For the past two decades, Angie has been dedicated to advancing the financial advisory profession.
42:4016/10/2023
SPECIAL EPISODE! Previewing Excell Represent
SPECIAL EPISODE: Previewing Excell Represent, a premium community-building event for women in the wealth management industry.In this episode, Ana Trujillo Limón, Director, Coaching and Advisor Content, speaks with Carson Group's Kelsey Ruwe, Chief Human Resources Officer, about the upcoming Excell Represent conference in Orlando, Florida. They discuss how the event helps build on the findings uncovered in one-of-a-kind research shared during the inaugural Women in Wealth Management Report, the refreshing nature of an event centered around authentic conversations and ideas and more.Kelsey and Ana discuss:Why this event is so important for the financial planning industryHow the event equips women in the industry with key takeawaysThe reasons why 100% of attendees at least year's event said they'd recommend it to a friend or colleagueThe benefits of fostering a true sense of communityBuilding on the event in Year 2, including a sneak peek at some of the sessions plannedAnd more!ResourcesExcell Represent websiteRegister nowConnectCarson Group LLCLinkedIn: Kelsey RuweLinkedIn: Ana Trujillo LimónAbout our Guest:Kelsey Ruwe, SHRM-CP, PHR, oversees recruiting, training and development, total rewards, human resources, community relations and corporate communications. In her 15-year tenure at Carson, Kelsey has been instrumental in hiring, training and educating more than 350 stakeholders.
07:3809/10/2023
Carl Richards: Prioritizing Problems Over Solutions
Curiosity and prioritizing clients’ problems is an essential skill in financial advising.In this episode, Ana Trujillo Limón, Director, Coaching and Advisor Content, speaks with Carl Richards, Founder of The Society of Advice, about why it’s important for advisors to understand that their clients' priority is their problem, not the advisor’s solutions. They emphasize the need for advisors to stay curious, gather information about their clients' current issues, and address the challenge of delivering certainty. Additionally, they discuss the evolving role of financial advisors and the significance of the field of financial therapy.Carl discusses: Why it’s important for advisors to understand that people don’t care about your solutions, they care about their problemsHow advisors can stay curious and gather information from their clients about what their current problems areWhy certainty is easy to solve but almost impossible to deliverWhat advisors aren’t doing but should be doing to help their businesses and firmsHow he works through feelings of fear, and why advisors shouldn't try to get rid of itWhy the field of financial therapy will become much more meaningfulThe evolving role of financial advisors and why they might soon resemble media companies more than traditional banksAnd moreResourcesCrazy Loco Love: A Memoir by Victor Villasenor MBS.worksConnect with Jamie Hopkins and Ana Trujillo Limón: Carson Group LLCLinkedIn: Jamie HopkinsLinkedIn: Ana Trujillo LimónConnect with Carl Richards:The Society of AdviceBehavior GapLinkedIn: Carl RichardsAbout our Guest: Carl Richards is a Certified Financial Planner™ and creator of the Sketch Guy column, which appeared weekly for a decade in The New York Times. Carl has also been featured on Marketplace Money, Oprah.com, and Forbes.com. In addition, Carl has become a frequent keynote speaker at financial planning conferences and visual learning events around the world.
43:1509/10/2023
Robyn Crane, CFP®: An Unconventional Path to Financial Coaching
The journey from artist to financial advisor may seem like an unconventional path. However, it's often these unique life trajectories that bring fresh perspectives to the world of financial advisory.In this episode, Jamie Hopkins, Managing Partner of Wealth Solutions, and Ana Trujillo Limón, Director, Coaching and Advisor Content, speak with Robyn Crane, CFP®, Author and Keynote Speaker - “Helping Financial Professionals Make More Money & Help More People.”They chat about Robyn's inspiring journey from singer-songwriter to financial advisor. They also explore the power of influence, the need for more women in finance, effective messaging and marketing techniques, and the importance of making a positive impact in the world.Robyn discusses: The importance of making more money to have a greater impact in the financial services industryHow she transitioned from being a singer-songwriter to becoming a financial advisor and helping people grow their money Her journey as a coach, initially feeling like an imposter but gaining confidence through helping successful clients achieve their goalsThe importance of messaging in driving behaviors and attracting clientsThe outdated marketing techniques still being taught and the slow progress in creating equity and inclusivity in the industryThe importance of helping high net worth individuals to bring about positive change in the worldAnd more!Resources:Podcast: Growing Your Financial Business...The Woman's WayMake More Money Help More People by Robyn CraneConnect with Jamie Hopkins and Ana Trujillo Limón: Carson Group LLCLinkedIn: Jamie HopkinsLinkedIn: Ana Trujillo LimónConnect with Robyn Crane:LinkedIn: Robyn CraneWebsite - Robyn CraneAbout our Guest: Robyn Crane is passionate about helping financial advisors grow their practices efficiently without using outdated prospecting strategies or just relying on referrals. Robyn feels most fulfilled when coaching her clients, hosting her podcast, "Growing Your Financial Business...The Woman's Way," and keynoting at conferences.Robyn was an advisor for 10 years (and still a CFP®) and can hardly believe that the same ridiculous, archaic marketing and sales strategies are still being taught today.Now, she runs a 7-figure business laser-focused on helping financial advisors get qualified prospects without working longer or harder, paying for marketing, or having to meet face-to-face.
40:5102/10/2023
Terrance Martin, Ph.D., MBA: Financial Education Research & Diversity
How has Dr. Terrence Martin's experience in financial planning influenced his research in financial education?In this episode, Jamie Hopkins, Managing Partner of Wealth Solutions, and Ana Trujillo Limón, Director, Coaching and Advisor Content, speak with Terrance Kieron Martin Jr., Ph.D., MBA, Assistant Professor of Financial Planning at Winston-Salem State University about his shift from researching retirement planning to financial education and his experiences working with diverse communities in the financial planning industry. Dr. Terrance Martin goes over the challenges faced by institutions with limited funding and the importance of alumni giving and touches on his pursuit of tenure and the need for more support and engagement in academia.Terrance discusses: How his first money memory with his grandmother guided his career in finance and economicsHis shift from researching retirement planning to financial educationThe lack of diversity in the financial planning profession and challenges faced by minority studentsSupport and funding disparities between institutionsWhy financial support is so important for nonprofits and universitiesHow to encourage alumni giving and build a strong communityHis pursuit of professional freedom and challenges faced by African American professors in obtaining tenureAnd moreConnect with Jamie Hopkins and Ana Trujillo Limón: Carson Group LLCLinkedIn: Jamie HopkinsLinkedIn: Ana Trujillo LimónConnect with Terrance Martin:Winston-Salem State UniversityLinkedIn: Terrance [email protected] our Guest: Terrance Kieron Martin Jr., Ph.D., MBA, is an Assistant Professor of Financial Planning at Winston-Salem State University, determined to contribute to diversity initiatives of personal financial planning. His research interest interest includes financial literacy, life insurance settlement demand, behavioral finance. He has past experience with purchasing and procurement management, brand development, retailing, general ledger accounting project and event management.
44:1725/09/2023
Miranda Reiter, Ph.D., CFP®: Diversity and Inclusion in Financial Planning
Introducing former financial planner and banker of several Fortune 500 firms, current Assistant Professor of Personal Financial Planning at Texas Tech University, and author, Miranda Reiter, Ph.D., CFP®.In this episode, Jamie Hopkins, Managing Partner of Wealth Solutions, and Ana Trujillo Limón, Director, Coaching and Advisor Content, speak with Dr. Miranda Reiter about the significance of diversity and inclusion in financial planning, and the need for mentorship and support for students and young professionals. Dr. Reiter talks about her journey to becoming a professor and her research in financial planning, including the dynamics of race and gender in choosing a financial planner. Miranda also mentions her recent project with The Great Courses, creating the audio book Six Ways To Manage Money.Dr. Miranda Reiter discusses: Her childhood aspirations and journey to becoming a professorThe misconceptions about pursuing a Ph.D.Her research in financial planning and diversity in the industryThe importance of diversity and inclusion in financial planningSupporting students and young professionals in the industryWhy we need more tech programs in schoolsDr. Reiter's “Six Ways To Manage Money” audio book with The Great CoursesAnd moreResources:Six Steps To Manage Your MoneyDr. Ajamu Loving: Wealth Building and Generational Planning for MinoritiesTucker Bryant: Unlocking Innovation Through VulnerabilityConnect with Jamie Hopkins and Ana Trujillo Limón: Carson Group LLCLinkedIn: Jamie HopkinsLinkedIn: Ana Trujillo LimónConnect with Miranda Reiter:Texas Tech UniversityLinkedIn: Miranda ReiterAbout our Guest: Dr. Miranda Reiter, CFP® began her career in the financial services industry in 2003 and has worked as a financial planner and banker at several Fortune 500 firms before her academic career. She created a financial planning firm in 2013, She & Money Financial Planning. Her financial advice has been quoted in popular media outlets such as The BBC, US News, USA Today, and Forbes. In addition to her career in financial services, Dr. Reiter has taught at several educational institutions in the U.S., France, and the Ivory Coast. In 2023, Dr. Reiter published a personal finance audiobook, Six Steps to Manage Your Money, published by Audible/Great Courses, and is the author of many more. She is a member of the Financial Planning Association, the Association of Financial Counseling and Planning Education, and the American Council of Consumer Interests. Dr. Reiter earned her Ph.D. in Personal Financial Planning from Kansas State University.
42:1618/09/2023
Kenneth W. Gronbach: The Dynamics of Change in Demography and Migration
Understanding the dynamics of demographics, migration patterns, and their impact is now more crucial than ever. These factors play a tremendous role in shaping our industry, market trends, and societal dynamics.In this episode, Jamie Hopkins, Managing Partner of Wealth Solutions, and Ana Trujillo Limón, Director, Coaching and Advisor Content, speak with Kenneth Gronbach, President at KGC Direct, LLC about demography, migration, and their impact on various industries, including financial planning. Ken emphasizes the importance of understanding population dynamics and catering to their needs in an age of increasing immigration. Join in as they also talk about the challenges faced by immigrants, the wealth transfer from baby boomers to millennials, and the housing shortage.Ken discusses: How shifting demographics, such as the exit of baby boomers from certain age categories, can impact the success of businesses and marketsGenerational differences, including the smaller size of Generation X compared to the baby boomers and millennialsThe importance of reaching the Latino marketThe underemployment and unemployment of felons, particularly African American men, and its impact on the labor marketThe challenge of managing the transfer of wealth from baby boomers to millennials and the need for financial planning and guidanceThe current housing situation for millennials and the need for multi-family housing due to the shortage of housing unitsAnd more!Connect with Jamie Hopkins and Ana Trujillo Limón: Carson Group LLCLinkedIn: Jamie HopkinsLinkedIn: Ana Trujillo LimónConnect with Kenneth Gronbach:LinkedIn: Kenneth GronbachWebsite: KGC DirectTwitter (X): Ken GronbachAbout our Guest: Kenneth W. Gronbach is a gifted keynote speaker and nationally recognized author, expert, and futurist in the field of Demography and Generational Marketing. He makes the science of shifting demographics come alive with real-life examples that are relevant to today’s culture, business climate, and economy. With nearly three decades of experience in retail advertising and marketing, Ken saw the direct results of shifting demographics in his clients’ profits. Eventually, his passion for the subject changed his career. This was for the benefit of readers of his books and attendees of his keynotes and other presentations.As a keynote speaker, Ken entertains his audiences with his special brand of wit, humor, and common sense. He makes complicated concepts clear with real-world explanations anyone can follow. Ken’s overall perspective is macro – a view from 30,000 feet, and a very big picture. Even non-technical audiences will learn immediately useful information from his presentations. Ken is always positive, upbeat, and pro-America.
34:1911/09/2023
Vanessa N. Martinez: Empowering Latinos In Finance Through Community
Building a sense of community within the financial services industry fosters an environment where advisors can embrace and learn from the unique perspectives and experiences of one another.In this episode, Ana Trujillo Limón, Director, Coaching and Advisor Content, speaks with Vanessa N. Martinez, CEO and Co-Founder of Em-Powered Network, and Co-Founder of SER Latino Advisor Summit, about the importance of representation and creating a supportive community for Latinos in the industry. They mention the underrepresentation of women and Latinos in the industry and emphasize the need for firms to have a plan in place to change this lack of diversity and inclusion. They also discuss the importance of supporting employees in their career development and creating a sense of loyalty. They mention the upcoming SER Latino Advisor Summit and the tools and resources that will be provided to attendees.Vanessa discusses: The story of how she met Ana at an Excel meeting almost a year agoHer first money memory of wanting to get her first job at 14 years oldHer journey from studying abroad in Guatemala to joining the financial industryHow her experiences in Guatemala have helped the trajectory of her careerHow her and Dr. Patricia Villareal’s vision for the Em-Powered Network has evolvedHow developing the SER Latino Advisor Summit aligns with both her personal and professional valuesA sneak peek of what she and Dr. Patricia Villareal will talk about at the SER Latino Advisor SummitThe benefits of building community among other Latinos in the financial services space and what that means for retention and attraction of talent in the futureHow firms can attract and would benefit from attracting Latinos as talent, employees, stakeholders and clients.Some of the elements of the SER Latino Advisor Summit that she’s excited forHer event-planning tips for advisorsWhy creating space gives her a sense of freedomAnd moreResources:Global Excel SummitSER Latino Advisor SummitTable SolutionsLatino Leadership Institute Fellowship ProgramConnect with Jamie Hopkins and Ana Trujillo Limón: Carson Group LLCLinkedIn: Jamie HopkinsLinkedIn: Ana Trujillo LimónConnect with Vanessa N. Martinez:Em-Powered NetworkLinkedIn: Vanessa N. MartinezAbout our Guest: Vanessa N. Martinez, Founder and CEO of Em-Powered Network, leverages over 15 years of expertise in family wealth dynamics to provide actionable solutions. Her journey began managing international lumber sales in Guatemala while earning a BBA from the University of San Carlos. With an MBA in finance and FINRA Series 6, 7, 63, and 65 licenses, she excelled at The Lerner Group at Hightower Advisors for nine years, co-authoring "Family Value at Risk." Vanessa's impact extends to leadership in her community and empowering women through Savvy Ladies. She's a devoted wife, proud mother to two daughters, and companion to Patches.
39:2404/09/2023
Martin Seay, Ph.D., CFP®: Connecting Students with the Financial Planning Industry
The world of financial planning has changed significantly, attracting a new generation of people who are beginning their journey along these paths. As this profession evolves, the coming together of academia and industry becomes more critical than ever.In this episode, Jamie Hopkins, Managing Partner of Wealth Solutions, and Ana Trujillo Limón, Director, Coaching and Advisor Content, speak with Dr. Martin Seay, Ph.D., CFP®, Department Head and Professor of Personal Financial Planning at Kansas State University.Together, they explore the evolution of financial planning and share valuable insights and experiences, highlighting the importance of supporting students from all walks of life and creating a clear career trajectory to succeed as a certified financial planner.Dr. Seay discusses: The evolution of the financial planning profession and how it is attracting younger individuals into the fieldHow financial planning has become a priority for firms and the increase in job opportunities for graduatesOrganizations like the FinServ Foundation and the CFP Board that are working to create opportunities for engagement between schools and firmsThe high burnout rates among financial advisors and the impact on the professionThe efforts to increase awareness and interest in the financial planning profession for high school students and parentsThe high retention rates among Certified Financial Planners (CFPs) and the importance of firms supporting students in obtaining their CFP certificationThe challenges in supporting advisors to reach higher levels of success and the need for intentional structures and supportAnd more!Connect with Jamie Hopkins and Ana Trujillo Limón: Carson Group LLCLinkedIn: Jamie HopkinsLinkedIn: Ana Trujillo LimónConnect with Martin Seay:LinkedIn: Martin SeayMartin Seay: Kansas State UniversityAbout our Guest: Martin Seay, Ph.D., CFP®, is a Professor and Department Head of Personal Financial Planning at Kansas State University, where he oversees the CFP Board registered undergraduate, graduate certificate, M.S., and Ph.D. programs. He currently serves on the Board of Directors of the CFP Board of Standards, which is charged with overseeing the CFP® marks. He previously served as national president of the Financial Planning Association® (FPA®) in 2020, the largest membership organization for CFP® professionals in the country.Dr. Seay's research focuses on borrowing decisions, how psychological characteristics shape financial behavior, and methodology in financial planning research. His work has been published in the Journal of Financial Counseling and Planning, Financial Services Review, Journal of Consumer Affairs, Journal of Financial Services Professionals, Journal of Financial Planning, and Journal of Financial Therapy among others.His research has been recognized by the 2014, 2017, and 2019 FPA Annual Conference Best Applied Research Paper Awards, the 2016 CFP Board of Standards' ACCI Financial Planning Award, and the 2016 Montgomery-Warschauer Award, which is awarded by the Journal of Financial Planning for the paper that provided the most outstanding contribution to the betterment of the profession in the previous year.
42:0928/08/2023