Watching your Facebook ads slowly die without knowing why is pretty grim for any business owner.That’s why it pays to get a ‘Doctor of Ads’ to do a ‘check up’: Dr. Theresa Pantanella, an occupational therapist turned direct response marketer is such a doctor! Her ‘patients’ these days are Meta ads – and most are in critical condition.Her diagnosis? It all boils down to a couple of rookie mistakes that many businesses and marketers make.In this interview with Theresa, you’ll learn about:The “message disconnect” mistake that kills your leads on the spotHow to use “Dynamic Creative Ads” to save time and get resultsWhich videos work great for each stage of your Meta ad funnelHow too many free giveaways can actually tank your salesWhy most ads start failing unless you do THIS once every two weeksWant a ‘check up’ for your business? Book an appointment with Dr. Theresa here: https://doctorofads.com/This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

If you do this, you’re bleeding your business dry!Too many coaches obsess over the instant sales they make from their webinars. But the truth is that on average, over 70% of people DON’T buy immediately.So if instant ROI is your metric for success… you could be COMPLETELY missing the boat.In this episode I reveal 6 ways you can get more sales from the 70% who didn’t convert.You’ll learn:Why the “one-night-stand” webinar approach kills long-term salesWhy improving your SEO helps your coaching business look more legitHow to discover the leads you need to ‘retarget’ (so you can build trust)Our ‘secret weapon’ for keeping leads warm (and ready to buy) all year long#LongGameMarketing #LongTailWebinar #WebinarStrategy #WebinarMarketingThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Sometimes being ‘ahead of the curve’ means getting stared at like you’re a loony.Jasper learned this the hard way. He pitched the idea that implementing sustainability can not only cut costs, but actually make your business more PROFITABLE.In other words, “going green could MAKE you more green!”Initially it didn’t go so well.He was like Corpnicus trying to convince people the Earth revolved around the sun. Thankfully Jasper didn’t get put in jail. 10 years later…He’s now working with top companies to improve their bottom line AND help solve climate change at the same time.This is his story.In this interview you’ll learn:How he managed to convince businesses that sustainability CAN be profitableHow to instantly set yourself apart as a business by using sustainabilityWhy being ‘ahead of the curve’ doesn’t guarantee success… unless you have THISPlus… the ‘secret weapon’ that gets him invited into podcasts, interviews, and showsCheck out Jasper here: https://bwimpact.com/moreimpact/#PurposeDrivenBusiness #ProfitableSustainability #BusinessAdversity #JasperSteinhausenThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Ever had to promote a live event on short notice and a shoestring budget?Chances are, it’s gonna suck.Good news is that it’s possible to turn things around with laser-focused marketing.With just a few key strategies, we sold out an ENTIRE venue with paid participants  – and spent just $500 for ads. This podcast episode explains how we pulled it off.You’ll discover:The one ‘attraction’ that  can make participants beg you to take their moneyHow we used local buzz to turn our client’s event into a must-attendWhat types of partnerships we tapped into that got us free advertisingThe strategy to sell tickets 10x faster to this eventThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Most coaches have a ‘hit-or-miss’ philosophy where they aim to strike gold at the webinar event.If that’s your approach then there’s good news… there’s an easy way to boost your sales numbers. And that’s by a simple paradigm shift to make your webinars profitable again!You’ll learn:How to get high ROAS by improving your funnel with our ‘long tail’ Webinar approachHow to get sales from the 70% of prospects who DON’T attend your webinarHow adding low-ticket offers can turn your webinars profitable again.  A simple but overlooked tactic to change prospects into paying customers #WebinarMarketing #HighTicketSales #HighTicketCoach #SellingOnWebinars #WebinarSales #WebinarROASThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

With one perfectly refined pitch, Vince Tan set the coaching world on fire.You wouldn’t know it from how he carries himself – just a humble guy in t-shirt and jeans.Until he goes on stage in front of thousands… and ends event after event as TOP closer.In this interview, you’ll learn some valuable business lessons from one of the best Webinar closers in Asia.You’ll discover:The No.1 thing ALL coaches, gurus or trainers need to succeedHow being an introvert didn’t stop Vince from becoming a top coachHow thinking offensively rather than defensively is game-changing for businessesThe most common thing holding coaches back in business… and how to overcome it#BrandingForCoaches #CoachingTips #CoachingBusiness #HighTicketCoaching #sellingfromstage #webinarmarketingThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

How do you make your webinar stand out in a marketplace that has thousands of webinars?It’s not easy in 2024…Ads just keep getting more and more expensive these days.While competitors are upping their game with mass-produced AI-generated content or pumping thousands of dollars into their marketing campaigns.But here’s the good news…It’s not impossible. And it doesn’t have to cost you your life savings.These 4 best practices will help your webinar kick butt no matter what.In this episode, you’ll discover:Why there’s riches in nichesWhy you need to solve your client’s ‘bleeding neck problem’What industry giants use to stand out from the competitionHow to be controversial… and be LOVED for itThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

How do you stand out from the crowd when everyone’s running the same ads?Just make ads that don’t look like ads!To do that, you just need to go back to basics and use one of the oldest tricks in every marketer’s playbook: advertorials.In this episode, you’ll learn:Why this old-school strategy is making a comeback in the digital age (and why it kicks ass)How advertorials could give you cheaper leads compared to regular adsHow to build up your trust and credibility with advertorialsWhy this funnel is particularly great for businesses with complex productsAll that… and more – with the Advertorial Funnel.This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

If you’re looking for a secret formula for making killer ads that bring in the right type of people at the right price……Then the 40-40-20 rule in marketing is a rule that you shouldn’t ignore . See, it doesn’t matter how much money and energy you pump into your marketing campaign if you’re targeting the wrong areas to improve.That’s why in this episode you’ll learn about:What the 40-40-20 Rule of marketing is… and why it’s critical for your business success. Why marketers could be spending too much time on their creativesSchwartz’s 5 levels of market sophistication… and why most marketers are stuck at Level ONEHow to deal with the competition when they copy youIf you’re sick and tired of failed marketing campaigns and still can’t figure out why… then this episode could completely change how you do marketing… for better.This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

So they say 9 out of 10 marketing campaigns fail. And 95% of businesses fail in the first 10 years. One thing I’ve learnt being in business for over 20 years is that…… Setbacks are a normal part of it.The difference is whether it breaks you… or makes you.In this episode, you’ll learn about:How legends from the 80s used to do things (and why modern marketers are lucky!)What I do when I have a failed campaign My big 4 setbacks in my business journey… and how I overcame themIf you are struggling with setbacks or disappointments in your business or marketing campaigns, then this episode is what the Universe ordered for you.This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Anyone can get fantastic results from their Webinars maybe once or twice and be a ‘one-hit’ wonder. But to have your webinars consistently be profitable? Now that’s a different story.That’s why this case study is important…It shows how we managed to get 3X or more ROAS – consistently – for one of our clients’ webinars.So if you want to learn the following:How changing the core message can skyrocket your ad’s effectivenessWhy you need to create and test several different ads to boost ROASWhat to do when you have winning ads – do you keep them, or tweak them?Then tune into today’s special case study episode of Founders Go Naked.This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Quiz funnels are a great way to save everyone’s time.If you do it right…Your prospects can get personalised offers that actually speak to their desires…And you’ll have a deeper insight on who to target with your highest ticket offers (and what to say to them)The best part? You’re keeping people engaged throughout the experience… and getting valuable marketing data you can use to scale your business through the roof.Win-win!In this episode, you’ll learn all about this powerful sales funnel including:How to keep your prospects hooked with ‘micro commitments’How to segment your leads with quizzes (and hit them with targeted offers)How to access the ‘cream of the crop’ – your most qualified prospectsWhy feedback from quizzes makes you more money in the long runThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

There’s so many great coaches who fail to market themselves.Chances are, you already have what it takes to be an expert in your field…But if you don’t have all the ingredients of a successful coaching business, then things can quickly fall apart.So here’s how you fix that.In this episode, I’ll walk you through 7 steps that will teach you:How to define your audience with AI tools like ChatGPTWhy it’s better to be polarising than to be like every other cookie-cutter coachHow to build a sales funnel that converts prospects into paying customersHow to get a tribe that supports you (and helps you get more and more clients)This is a crash course for those of you who want a quick fix for your marketing. Check out these 7 steps and pick one you can immediately use NOW to create a high ticket coaching business!This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

People are wired to win.That’s why the Challenge Funnel is so powerful…It taps into a primal desire to prove ourselves.By giving participants small wins each day, you make them believe that they can achieve great things with your solution. More importantly, you’re overcoming one of the biggest objections of buying - the lack of trust in their own ability.That’s why challenges are so effective for selling high ticket offers.  This episode, I’ll show you how to build the perfect Challenge Funnel…You will learn:How to retarget your leads so they stay engaged with youWhy an optional ‘premium experience’ gives you the best quality leadsHow to engineer a multi-day challenge that wins your participants’ trustHow small wins lead to BIG outcomes (for you and the participants!)This funnel gets fantastic results if you do it right – so don’t miss out!This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

One of the biggest obstacles in entrepreneurship is often yourself.Specifically, your inner voice.It’s the one that goes…“You’re gonna screw this up.”“You’re worthless.”“You will never amount to anything.”Now, what if you’re able to conquer that inner voice and gain the confidence you need to finally start that big project, found that company, sell that product, and close that deal with that client?You’d be a force to reckon with.In this interview, spiritual coach and vocal expert SaraSai Woods will teach you:How to be free from fears by reframing past traumas in lifeHow to tune out negativity and empower yourselfWhy giving yourself a voice makes you a better leader and entrepreneurHow finding your authentic self naturally attracts success in all areas of lifeGet in touch with her here: https://sarasaiwoods.com/breakthroughcallThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Need to set up a sales funnel ASAP, but got no time?Then the ‘On-Platform Funnel’ is for you!All you need is a working ad, a social media platform to run ads on, and a process for buttering up your leads and reaching out to them with an offer.Listen to today’s podcast to learn all about a funnel that’s:Quick and simple to set up – no Web pages needed!Gets you cheap leads (because of the way on-platform ads work…)Gives decent returns once you follow up on each leadIf you’re low on time and resources, or just want to test out a new offer..… Then the On-platform Funnel does an admirable job of getting you a ton of leads - when done the right way.  .This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

There were plenty of times where Dorothy could’ve given up being an entrepreneur.Like when she tragically lost her first business and her friend to a fire…Or when she nearly lost everything to disaster and was only left with the clothes on her back…… and even during the dozens of times she and others doubted her capabilities.Yet here we are today, in the presence of one of the most successful entrepreneurs in the U.S. beauty industry, with over 40 years of experience. In this interview with Dorothy Andreas, you’ll learn:How to turn adversity into opportunity… (including COVID-19)Why caring for your community is great for your business health as wellHow to create demand for a market that doesn’t existHow she has created multiple successful businesses simply by wanting to serve others. You can link up with Dorothy at these pages:https://streamlinesuccess.com/https://www.instagram.com/streamlinesuccess/https://www.tiktok.com/@dorothyandreasGet her books on Amazon:Streamline Success - https://a.co/d/hVDWAIxConflict Revelation - https://a.co/d/9JSWpBeBuild A Million Dollar Beauty Business - https://a.co/d/hOPVn0kThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comKey points:00:00 - Introduction and Background of Dorothy Andreas02:23 - Challenges Faced and Loss of First Business05:02 - Importance of Learning New Skills and Systems07:21 - Overcoming Adversity and Starting a Day Spa09:28 - Caring for the Community and Fundraising Event11:29 - Expansion of Business and Opening Multiple Locations13:18 - Becoming International President and Recognition in Industry15:27 - Devastating Fire Incident and Loss of Everything17:21 - Rebuilding and Finding Balance in Life18:54 - Starting a Workshop and Transitioning into Coaching23:20 - Attending Strategic Coach and Exploring New Opportunities24:49 - Creating Technology for Printable Gift CertificatesThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

VSL (Video Sales Letter) funnels have been used to sell high ticket offers for experts and coaches for a long time. I remember running a VSL funnel for my publishing business back in 2009And it worked tremendously to help me build a high 6-Figure business. If you are a coach or expert and want to get your own VSL funnel build. Then you don’t want to miss this podcast because we’re covering: How to VSLs build trust and authority which is the #1 ingredient for high ticket salesWhy building empathy is important and how to do itHow to create an offer that people will say yes toThe ‘must have’ components in your VSL funnel  We even use it ourselves for our own business – so we KNOW it works!This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Imagine being so allergic to selling that people dub you the ‘Director of Sales Prevention’.But for Brian Kurtz, an OG marketer who’s worked with legends like Gene Schwartz, Dan Kennedy, Gary Bencivenga…… It’s actually one of the many secrets behind his WILDLY successful direct marketing career.He’s finally on the show, so today you’ll learn:The HUGE mistake many marketers make with their copyHow to find a mentor (and make them want to guide you)Why selling shouldn’t be your priority if you want your business to lastHow marketing is different 40 years ago vs now, and what we can learn from the legends.… and other ways to take your business to the next levelIf you’re in it for the long haul, then Brian’s tips are pure gold.Overdeliver by Brian Kurtz: https://overdeliverbook.com/ Brian Kurtz’s Sunday Blog: https://www.briankurtz.net/ This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comKey Points:00:00 Introduction and Welcome01:10 Meet Brian Kurtz: Marketing Legend01:40 Mentorship and Learning from the Best03:22 The Importance of Audience in Marketing17:13 Building a Business vs. One-Shot Promotions27:44 Boardroom's Unique Approach to Expertise32:14 Iconic Promotions and Villains in Copywriting33:20 Transition to TV and Infomercial Success35:31 The Make or Buy Decision in Business43:44 The Importance of Physical Products in Marketing47:21 Building and Scaling Mastermind Groups59:21 Personal Development and Marketing IntertwinedThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

What if you could turbocharge your Webinar funnel and get 50% or MORE ROI on your existing Webinar funnel?All without spending additional  money on ads?Introducing the Webinar Funnel on Steroids - The Radical Webinar Funnel. A powerful high-ticket sales funnel that turns ordinary Webinar funnels into bankable dollars. In today’s episode, you’ll learn:How to improve the quality of your leads.  The one video that your funnel needs to build trust. How to get sales from people who don’t show up for your Webinar.  Our comprehensive strategy to market to your leads AFTER the event. If you currently do webinars this is a must watch episode. Watch the video to see the whole framework here https://youtu.be/6TxtuibbADg This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Roy was at his wit’s end after losing his business, going into debt, and falling into depression.Then he discovered something rich people use to get RICHER…Soon, he started teaching it to others too.Now, he’s got MILLIONAIRES asking for HIS advice on how to make important million-dollar decisions for their businesses.Today’s episode is all about Roy’s amazing comeback story - and how his spiritual coaching business went from zero to 7 FIGURES in record time.You’ll discover:Why great MESSAGING gets you clients - even if they’re skepticsHow to BRAND yourself effectively as a coach in 2024How Roy uses his past RESULTS to win clients overWhy competition doesn’t matter - if you POSITION yourself right… and why NOW is the best time to join the spiritual coaching ‘gold rush’!Visit Roy Phay’s website here: https://www.royphay.com/This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Most of the time, people don’t buy your high ticket offers because:They haven’t spent enough time with you to know, like, or trust youThey aren’t entirely convinced that your solution is for themThe good news is I found a way to turn things around and convert cold prospects into high ticket clients… WITHOUT needing a MASSIVE marketing budget.(While helping you identify those who are ready to buy)I call it the ‘Boomerang Funnel’.To date, we’ve already helped 5 of our clients scale their businesses to 6 and 7 figures (some from start-up) with this one funnel.In today’s episode, I’ll answer these questions:How to change the minds of non-buyersHow the boomerang funnel attracts high quality leads who are ready to buy.  How to enjoy the ‘boomerang effect’ by getting prospects who are ready to buy at a later date. PS. This sales funnel is so good we’ve started using it for our own agency. The best part is we are also building our list (an asset) - which makes our business more valuable in the long term. Download the full funnel here: The Boomerang Funnel This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Are you tired of spending hours creating slide presentations for your Webinars, only to find they don’t actually get people to buy your high ticket offers?Look no further!We designed this template to help you save time and convert high-ticket clients.Here’s what you’ll learn:How to make your presentation VALUABLE to your clientsWhy QUALIFYING your audience saves your time (and money)How to add a story that RESONATES with the audience…and various ways to craft a high-converting webinar presentationDownload the template here: Webinar presentation template.pptxDownload Terence’s book, Lead Surge for free here: www.leadsurgebook.comThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Having sleepless nights just thinking of ways to effectively grow your business?In this episode, we’re giving you the quick and dirty guide to do just that: 7 digital marketing strategies to outsmart your competitors and skyrocket your sales.You’ll learn:How to ATTRACT people with a lead magnetWhy VSLs can help you build trust and authorityHow to engage with your email subscribers (and get them to remember you!)…and other practical ways to build your brand… while filling your bank accountsThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Watch this episode on How to Build a Winning VSL Funnel: Essential Strategies for High-Ticket Sales !Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Frustrated by the low sales from your marketing, even though your ads ‘seem’ to be doing well?Truth is, most people make the mistake of believing that low cost per lead (CPL) is everything . But this is a mistake that could cost you a LOT of money.In this episode, we’ll talk about the things you ACTUALLY want to look at so that your ad gets you greater returns:Why cheaper cost per lead isn’t necessarily better (and can actually burn your time and money)How to zero in on people who actually want to buy your stuffHow to write  “winning messages” for your target audienceSimple ad setting tweaks to get more Return on Ad Spend (ROAS)This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Ads are getting expensive to run, people aren’t showing up, and even when they do……they flake out and don’t convert into sales.If these pains sound familiar to you, then you’re probably running webinars in 2024.In this episode, we’ll reveal the top ways you can save yourself from a few headaches - and get more people buying at your webinar. You’ll learn:How to add a “personal touch” that makes your reminders more effectiveAn interesting mind-hack to make people feel more invested in your webinar (so that they actually show up!)Four techniques to get past high cost per leads for your adsHow to “shift beliefs” so that people trust you and buy your offersThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

If you’re an internet marketer then you might know Dennis Yu.He’s kind of a big deal. After all, if you’ve spent over a BILLION dollars in ads…… for clients that include the likes of Nike, Red Bull, and the Golden State Warriors…… and was featured on New York Times, CNN, and various other outlets like he has…… all while being an ‘O.G.’ Yahoo! Engineer?Then your story is DEFINITELY something people would want to hear about.In this episode of Founders Go Naked, I’ll be stripping away the glitz and glamor…… and get right down to the saucy secrets behind Dennis’s success, including:How he went from Yahoo! Engineer to Digital Marketing GuruHis formula for making money from all of his agencies - without much interventionWhy “going local” might be your BEST bet at making your business successfulWhy marketers must avoid THIS mistake… or risk their entire business plan!His unique presentation formula to get 6-figure paydays with Webinars This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

My client was confused why his webinars weren’t bringing in the sales. Sometimes, it’s hard to tell the trees from the forest when you’re in the thick of it. Question is - are you making the same mistakes like this client of mine? Here’s the good news:I review his entire Webinar and provide him with action steps to improve it. Anyone doing webinars will probably benefit from it. This episode, you’ll learn:Why SIMPLICITY is king when it comes to presenting WebinarsHow to break through people’s walls and speak directly to their HEARTTips on making your presentation look more CREDIBLE…and other important lessons from reviewing this client’s webinar.This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Struggling to generate leads or convert them into high-ticket sales?You might not be using the right sales funnel for your business.A good sales funnel can mean the difference between a sexy product……and someone screaming into the void with zero buyers.In this episode, we’ll talk about the top three sales funnels of 2024 and:Why Webinars are a great way for coaches to attract clientsHow a Video Sales Letter converts casual viewers to paying customersThe secret to building your mailing list and getting sales at the same time 🤫How to optimize your landing page for maximum lead conversion…and more kickass sales funnel strategies to boost your coaching business’s profits.This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Something that doesn’t get talked about enough is how often entrepreneurs or business owners give up - whether due to stress, burn out, or life getting in the way.When E-Comm expert Andrew Tan noticed how often his students destroyed their own progress just as they were about to succeed, he decided to switch things up.Today, 80% of his students own successful E-Comm businesses.Listen to today’s episode to find out:How the “lazy man’s way” of E-Commerce makes you money - while you just enjoy life!What kind of assets do the ‘real rich’ people spend their money on? (And how it makes them richer and richer)How to utilize your company’s heads, butts, hands and legs for greater teamwork.How to manage and HEAL emotional trauma throughout your entrepreneur journeyThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Wondering whether or not Facebook or Meta ads are still cutting it these days for marketing your Webinars?The short answer? Yes.BUT you need the right strategy to get amazing leads that translate to sales.So in this episode, discover:How to leverage Meta’s INCREDIBLE targeting algorithmsThe right type of ads to produce in 2024 for your Webinar (or any business, really)How much you should actually SPEND on your Facebook/Meta adsHow to avoid getting your ads BANNED by MetaIf you want to get more bang for your buck on Facebook/Meta, start here!This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

People used to LOVE Webinars during the pandemic, but now? Coaches are panicking because Webinar attendance rates are plummeting.Well, if you’re having problems getting people to attend your Webinar (and thus close your high-ticket offers), rest assured - Webinars aren’t dead in 2024.This episode, we’ll be talking about 5 radical strategies we can use to boost your Webinar attendance rates.You’ll learn about:The importance of TIMING when it comes to attracting eyeballsUsing INCENTIVES to attract the right kind of audienceHow to REMIND your potential attendees (without pissing them off)Making your Webinar topic irresistible… and other ways to get those Webinar seats filled up. Listen in and start improving your show up rates today!This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Ever wondered what separates the top coaches of the world from the ones who fail to taste success?Having worked with many big names in the coaching industry over the past decade, we’ve noticed a few similarities between those who’ve reached the peak…In this episode, let’s learn about the traits that helped these coaches achieve phenomenal growth and success in their careers!Here’s what you’ll learn in this episode:How HONESTY is the best policy when it comes to setting expectations for clientsWhy acting QUICKLY is key in whether or not a business survivesSomething ALL top coaches know when it comes to marketingHow does building AUTHORITY help you also build SALES? This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Are you spending more than you earn on your Webinars?You’re not alone. Marketing Webinars effectively is getting harder and harder each day.And the thing is the solution may not be better ads - Maybe all you need is a more effective Webinar Funnel structure.Discover how a high-converting webinar funnel can change the game for you in this podcast.Here’s what you’ll learn in this episode:How our Radical Webinar Framework gets you MORE PROFITSWhy a winning Landing Page converts your leads into SALESHow to qualify your leads to get the BEST resultsHow to nurture your registrants to increase Webinar attendance rateIf you’re looking for a secret weapon to supercharge your Webinar profits without having to overly contribute to Zuckerberg’s fancy Hawaiian home, then start here. ⚡This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Have you ever wondered how to get thousands of attendees to your webinars?For six-figure coaches who dread the thought of marketing, the leap to a seven-figure business seems daunting.But if you can master these five secrets, you’ll be scaling your high-ticket Webinars to the moon…Here’s what you’ll learn:How THIS system gets you low CPL (cost per lead) and fantastic returns in the long runHow to keep clients HOOKED to your narrativeThe power of the Internet’s oldest communication platformThe ONE thing that marketers tend to forget about their landing page…Why it’s important to haul ass when it comes to data analysisPlay this episode now to transform your webinar strategy and start attracting hundreds, if not thousands, of signups with less effort!This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Could a simple change in mindset change your business trajectory?  Ask Terence Tan.He is a digital entrepreneur, investor, and coach who shared the stage with the likes of Mary Buffett, Blair Singer, and Jay Abraham.In this interview he taught me that making money or being successful…… Happens when you start focusing on one other thing. And when someone like Terence Tan, with almost 20 years of experience in the coaching business says something…… It’s a good idea to listen up. Here’s what we discussed in this interview: Why money-oriented business owners actually REPEL people awayIs it really a good idea to tell people about the SECRETS to your success?Why all founders need a MENTOR for their businessThe importance of providing VALUE to other peopleThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

What if your Webinar ads are still going strong after one whole year?Normally, we’d pull the life support on such an old and dusty ad within weeks……to prevent people from getting bored looking at the same ads over and over again.But there ARE exceptions to the rule.For instance, when we designed this particular video ad for one of our clients, it became an INSTANT hit.More than a year later, it’s STILL getting one of the best CPL (Cost per Lead) and ROAS (Return on Ad Spend), which is insane.That’s why in this episode of ‘Founders Go Naked’, I’ll be talking about the 4 steps we took to create this golden goose of a video ad (it just keeps on giving!).You’ll learn how to craft an amazing video ad, specifically:How we “piggybacked” on a popular Netflix show about making money to BOOST ad performance (and no… it’s not Squid Games)How to make people CURIOUS enough to want to read or watch MOREKnowing when to REFRESH your ad and when to CHANGEThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

How did Ezekiel Chew go from 16-year-old amateur trader……to being invited by BANKS and trading institutions to coach their team?And even getting nominated by Entrepreneur Magazine as a successful entrepreneur to follow. Initially, for Ezekiel, Founder of Asia Forex Mentor, he rode the momentum of a lucky break and earned his first pot of gold while still in his teens.But luck could only get you so far.In his 20s, he lost nearly a MILLION dollars after making an impulse buy.It nearly made him quit his trading career.Then, after five years of painstakingly building himself back up…He had ANOTHER loss - this time in the 7 figures.Let’s just say… to paraphrase from John Wick a little:The failures he had that day laid the foundation for who he is today.Ezekiel is now one of the top trading and investment mentors in Asia, and is accredited by both Investopedia and Benzinga..He’s trained countless students, including actual BANKERS and traders…So you know he’s the Real Deal.In this interview with him, you’ll learn:Why humility is the FIRST step in a successful businessWhat works being a trader, that also works being an entrepreneurHow to look at retirement in a DIFFERENT wayHow to turn a failure into something that can HELP your business growThe importance of looking at “the bigger picture”This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Today, coaches have access to AI like ChatGPT that can produce hundreds of ad copies and headlines in SECONDS.Obviously, that’s going to be a great help when it comes to marketing your webinars.But is any of that AI-made content going to transform your coaching business into 7 or 8 figure success stories?The short answer is: no… because everyone is doing it. The long answer is: no… because you need something else too.And that something else was what helped one of our new clients go from 3x ROAS to a whopping 8x ROAS on the first webinar we helped him market!(And in the process, helping him get six figures in sales!)Today, I’m going to break down the 5 specific things we did to help our client achieve that.You’ll discover:What data to look at to differentiate between what’s working - and what’s trashHow to create an EFFECTIVE sales funnel for your webinarsHow to turn your landing page from generic… to irresistibly SEXY to your clientsWhy it’s important to keep refreshing your adsHow annoying (but ultimately helpful) my AI co-host, Doubting Debbie, can beThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Did you know that many of the greatest speakers in the world are actually INTROVERTS?Yeah, that surprised me too.But when I found it out from John Chong, Co-founder of iSummit - I was in disbelief. They’ve worked with hundreds of speakers. And according to John, many of the more successful coaches actually tend to be quiet, listening more than they speak. The reason? They are always thinking, reflecting, and assessing how to bring value to everyone involved…Who am I to argue with John? He’s run events since 2009 and works with over 300 acclaimed speakers including Mark Cuban, John Lee, Idris Elba, and Patrick Stewart……and even THE Richard Branson……So he knows INTIMATELY about what separates the average guys from the super successful ones.In this interview with John Chong, you’ll learn:How he turned his life around - from waiting tables to top business leaderHow his business rose, fell during the pandemic, then soared again with a few key strategiesThe 3 things that separate the GREATEST coaches from the restThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Not too long ago, one of our clients had a ‘gut feeling’ about Webinar ads.Instead of relying on our system of testing and data collection, he insisted to run the video ads he had created without our input.  As a result, he went from having 4x ROAS (Return on Ad Spend) at his previous webinar… to actually LOSING money on his next one!And that’s just one of the THREE common mistakes we’ll be talking about in this episode!2024 has rolled in and with it, things are just a little bit different.So if you’re a high-ticket coach looking to avoid these costly mistakes and get up to speed on how to run a successful webinar in 2024, click that play button!In this episode, you’ll discover:Why data collection is important when it comes to boosting your ROASA powerful two-step approach that can reduce cost per lead up to 40%Why awesome copywriting or video can’t help you if you’re missing this one thingThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

What’s the essence of an effective webinar? Do you need something that offers such incredible value to the audience that they remember it for years to come?Do you need to be a great salesman with an awesome sales pitch?Or do you need to be a transformational speaker who can inspire great change?Today, we’re having Terence Teoh, co-founder of Beyond Insights, answer this burning question.His company is one of Malaysia’s largest educators in the stock market trading and investment space. (They have over 6,200 students in its 15+ years of operations)  In this interview, he’ll be spilling some of the secrets to achieve that!You’ll learn about:Why other gurus who promise “THE secret sauce” to success come and go while they have lasted for 15 years How high ticket coaches can benefit from webinars that zero in on clients’ needsHow to have both a happy marriage and a successful business - when your spouse is your business partner!This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

With just one simple tweak to a hook, our ad managed to get over 10,000 Webinar sign-ups in 2 months.If you’ve ever wondered why your ads are not performing as well as they should, here’s why:Everyone seems to be copying each other’s ads. No matter what niche you’re operating in, your business is going to have a lot of competition when it comes to grabbing attention.If you are emulating the gurus with your ads… … Or simply asking ChatGPT to create the ad for you… … You’re gonna end up seeing your money turn into smoke.  Your ad needs to stand out - and to do that, it’s important that you learn how to craft a good hook. And in this episode, we’ll be discussing 7 ways to help you achieve that.  You’ll discover:How to take advantage of current trends to get more people hookedHow generating controversy can be an EFFECTIVE techniqueHow to make your idea, whether new or old, seem FRESH to your customersThe way to craft hooks that suit your ads and reel people inThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Most successful coaches pay a bit of lip service to their business failure - and many even try to conceal their failures. But Dato’ Michael Tan, award-winning Regional Investment Edupreneur, has no hesitation sharing his very turbulent life. Michael openly talks about how a financial crisis led to a crumbling business, millions of dollars lost or stolen, deep depression that brought him to the very brink…… And even landed him in jail. But for him, this failure and many others were the catalysts of change that let him learn, grow, and eventually, succeed.Today, he is the multi-millionaire owner of several businesses, tapping into property investment, agriculture, and education across multiple companies in Asia.In this interview, you’ll learn about:His inspiring story and what drives his success across MULTIPLE industriesHow to turn mistakes into rare opportunities for growthHow a simple method allowed his workshops to get a 100% success rate from participating studentsThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Are you looking to cut down on your webinar’s advertising costs?After 10 years of trial and error, we’ve learned that the first step in running a successful webinar lies in good market research.In fact, using just 5 market research strategies, we help our clients go from barely breaking even on ad spend, to cutting up to 50-70% of their cost per lead.Yeah - it’s THAT impactful.I’d even go so far as to say it’s our #1 secret sauce to winning with ads. So if you’re interested in slashing down that webinar lead cost then this episode is for you.You’ll discover:What a Customer Avatar is, and why it’s important to develop oneHow easy and effective it is to do AI-assisted market researchHow to understand what your customer REALLY wants through their pain points and desiresHow to translate your research data into HIGHLY effective ads PS: While these tips are primarily for webinars, they apply to any business, really. This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Mikael Dia, the CEO of Funnelytics has some pretty thought-provoking ideas in my interview with him in this episode. For instance, he believes that there is ONE thing all business owners struggle with…It’s called “chasing the thrill”, or “shiny object syndrome”.You probably faced this yourself, especially if you’ve ever started a business with the dream of becoming a millionaire in your 20s.Let’s face it, the shiny object syndrome is one of the reasons why most entrepreneurs take so long to get rich and successful.This episode will help you overcome it and finally crack the code for building a successful business!You’ll also learn about:How to differentiate Shiny Object Syndrome with a real opportunity How Mikeal views business and what really matters in life How he balances fulfilling both personal and business goals in a meaningful wayA revolutionary perspective for making your webinars irresistible to customers This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy