A Brand in Your Hand – Glenn Rudin
A Brand in Your Hand – Glenn RudinIf you are in business, or you have a podcast, etc. – you are establishing your brand. This brand is what distinguishes you from others out in the world. If I mention the word, “COKE” – what comes to mind. For the majority of you, probably the soda drink, “Coca-Cola.” But what if nobody knew what that was?I remember, when I first joined the Army. I was stationed at Fort Bliss, Texas for basic training. We finally earned our first 2 hour pass. I headed to the snack bar to have some of that GOOD FOOD that I had missed the past month or so. I went to the counter and asked for “A pop of coke.” The lady looked at me as if I was speaking French. She said, “What do you want?” I said “A pop, please.” She said, “What’s that?” I said, “A coke. A drink?” She then said, “OH, you want a soda?”You see, in Michigan, it’s called “pop.” Down south, it’s called “soda.” There are some that may have thought of “cocaine” when I said “coke.” But the majority, I hope, though of Coca-Cola. Did you imagine the red and white can? Or the slender bottle? Or the dark drink with bubbles and the glass sweating a little bit because its cold? That is all branding.What is YOUR BRAND?That is what our guest will be sharing with us today. All about branding. That is what will stand out in your customers minds when they hear your name or the name of your company. Amen.Glenn Rudin is known as the “Message Master.” He helps folks just like you and me to find clarity in their business. He has been working in the Branding and Messaging industry for more than 40 years, helping businesses to define “clear value” of their company, their brand and products and then communicate that to their customers. Amen!He is also a keynote speaker and the author of a great book, “A Brand in Your Hand.” This is the world’s FIRST fully rhyming, full color book on branding! Amen!Help me welcome to the program, Glenn Rudin. Glen, it is a blessing to have you join us today!First, let me start with this question. Other than that brief information I just shared, can you tell us in your own words, “Who is Glenn Rudin?”How did you get started in this “Branding Business Strategy?”Now, I want to read something here from your book, just to give our audience a tease:“A key part of your business will be your brand…It’s something important, you must understand…On the following pages, I will provide…A clear, comprehensive brand-building guide…A brand is a way to make a business stand out…It makes it more noticeable and give it more clout…When your brandings on point, it adds to its mystique…This makes us feel like it’s special and unique…Your brand will remind us of what you’re about…It creates a strong message and leaves little doubt…It’s what we will think about you, when you’re not around…When done really well, it should be quite profound…AMEN!Let me ask you… WHY rhyme?You also have a coaching class. It’s called, “Message Master Academy.” Tell us a little bit about that?It’s a weekly class. Do you go over just one of these aspects each week, so it’s a cumulative effect? Or do you do a basic overview of them all? Just share a little about they can expect?So there is no cost for this class? At least right now?If you could offer one piece of...
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