In the second part of our interview with Dixon Jones, we discuss the unique attributes of the InLinks software and how it supports semantic SEO.  Dixon discusses the operation of the software for your website in order to associate target topics and provide increased contextual knowledge to search engines. 

Dixon Jones rattles off some core concepts of semantic search and what it means to today’s SEO professional. Learn about the history of semantic search, Google’s patent development toward understanding things, not strings.  Join us in the first of 2 parts, talking to a leader in the SEO field for over 20 years.

Kristina Azarenko provides us with an insight into the new SEO professional mindset. Specifically, we discuss why it’s important to participate in the SEO community, sharing information and how we have changed our engagement during COVID. How valuable is it to speak with your SEO colleagues? Is there a fear of reprisal if you share insight or observation on social media when you are an SEO professional? Kristina shares some of her journey through her career, and the feedback and challenges she has experienced in SEO.   What are some of the tactics that an SEO should have?  Listen to the list of core skills that an SEO should bank on!

Kristina Azarenko joins the EDGE to discuss old SEO techniques and tactics that don’t hold water any more. Some techniques covered: PR bombing, DMOZ, link directories and much more.  This is an important show to listen to if you are hiring SEO talent.  Listen to the list and make sure they aren’t doing ANY of these bad SEO tactics, on the EDGE.

High levels of Engagement on LinkedIn: 722 Million Members LinkedIn continues to grow by leaps and bounds, as seen in a recent quarterly report from Microsoft, which purchased LinkedIn back in 2016. Many users are looking for work. The Biggest Loser in the 2020 Election? Social Media There are those who will say social media did too much censoring of Trump’s posts while others will say the platforms don’t do enough to control misinformation. Social media loses either way. Google Wants to Help Convert Static Website Content into Videos Businesses will be able to easily convert static website content in video assets if Google gets its new URL2Video process right. And everyone knows video content is gets higher engagement.

Got Clarity? Free Website Analytics from Microsoft Microsoft is calling its new free web analytics tool Clarity, and it’s meant to reveal what users are doing while visiting your site while also respecting their privacy by being GDPR compliant. Will Apple Leverage Google’s Antitrust Troubles to Launch a Search Engine? There have been perennial rumors about Apple developing its own search engine. With Google under the antitrust microscope, now might be the time for Apple to make its move. How Natural Language and Passage Indexing will Impact SEO Taken together, these recent developments at Google indicate a pretty major evolution in search and what content gets surfaced. Time to retool how you do SEO...again.

Part 2 of our interview with podcast entrepreneur, Benjamin Shapiro, host of the MarTech podcast and Voices of Search podcast.  In Part 1 we covered podcast growth techniques.  In Part 2 of our interview, we cover the major points of monetization of a podcast.  We cover: How do you get a sponsor for your podcast? What are good models for advertising rates on a podcast? How does frequency play into podcast sponsorships? What should advertisers know when starting to advertise on podcasts? Is CPM going away as a podcast advertising model?

Can Site Sections Affect Overall Site Ranking? Google Speaks Google’s John Mueller noted it depends on the data Google has and can get for the website. Good site architecture that clearly distinguishes sections from one another will help. Google to Restrict Post-Election Political Ads About Results Given the huge number absentee and mail-in voting expected in the 2020 election, results won’t be known for days, so Google will not allow for false claims about unsettled election results.  Google Analytics 4 Offers Several New Features  The newest version of Google Analytics features AI-powered predictive insights, can track users across devices, increases granularity of data controls, and deeper integration with Google Ads.

Benjamin Shapiro, host of The MarTech podcast and Voices of Search podcast joins us to discuss key items that every podcaster should know when growing their podcast.  Discussed are key points list: How Benjamin got the MarTech podcast started. What are the first steps in growing your podcast? What does content curation mean and what does it mean for your podcast? How long should a podcast be? How does podcast advertising affect growth?

Why Podcasters Need Google Podcasts Manager This new service from Google includes tools for more actively managing podcasts for Google Search as well as analytics on podcast listeners and new podcaster community forum. Podcasts Are the New Spoken-Word Channel In the latest Spoken Word Audio Report, Edison Research documents the continued rise of podcasting as the way people are consuming spoken-word audio, and the stats are impressive! Updated Google Quality Rater Guidelines Emphasize “Needs Met” It’s been nearly a year since Google last updated its Quality Rater Guidelines. Changes in the newest version point to meeting user needs as a critical need for SEOs to put time into. Significant AI Search Changes Impact Many Queries Announcements from Google to pay attention to include BERT now being used in 100% of all English search queries, the biggest update in five years to handling misspelled words, and passage indexing. WPBakery Vulnerability Poses Threat to 4.3 Million Sites The popular WPBakery plugin used in more than 4.3 million WordPress websites could result malicious JavaScript being injected into posts. Update to version 6.4.1 right away!

This week's featured guest is Will Critchlow, CEO of SearchPilot, a company owned by the founders of Distilled. SearchPilot focuses on its SEO A/B testing and meta-CMS technology (previously known as Distilled ODN). We covered a number of things regarding the history of Search and also deep-dived into the development of SearchPilot. After covering the last 15 years of SEO we went into how the machine learning era is going to evolve SEO. You won't want to miss EDGE of the Web episode 371! Key topics discussed during the show: Development of SearchPilot Eras of Search Last 15 years of SEO Machine learning evolving SEO

Topics covered in this week's news: New data-sharing regulations causes Facebook to reconsider operations in Europe The new Web Stories WordPress plugin by Google has been publicly released Authority profile? What Google hinted at in a recent blog post about the last core update.

More AR and VR Options Coming from Facebook When Facebook launches its AR Glasses next year, will you be lining up for a pair? There’s more happening in the VR/AR pipeline that you might have thought. Recovering from a Google Manual Action Takes Time Depending on what happened and why, recovering from a manual action by Google is going to take some time, and you’ve got to be realistic about what it means for rankings. Delayed Search Console Reporting Confirmed by Google Google is communicating with site owners that “longer than usual” delays are occurring with Search Console reporting, but it begs the question on everyone’s mind: Why?

This week's featured guest is Paul Shapiro, founder of Online Geniuses, a Slack Chat-based community for internet marketers. He is a programmer and is very fond of horror movies and board games. In fact, he also operates a board game blog. He was on our show back March 2016, when we first discussed AMP on the show. This episode we discussed all things SEO. Tune-in to learn more about SEO during the EDGE of the Web episode 370. Key topics discussed during the show: Agency vs in-house SEO Developing in-house SEO tools Machine learning & SEO SEO pro tip

Online-Only Grocery Stores Experiment by Whole Foods They call them “dark stores” because they’re not for walk-in customers. Instead, they only fulfill online orders for grocery delivery. Is this the future of supermarket retail?  New Membership Service: Walmart+ Consumer retail juggernaut Walmart’s new membership service comes with an annual or monthly membership fee, includes unlimited shipping, and offers other perks. Could Call Analytics be Your Missing Link? Google search ads result in more than 80 million phone calls from consumers to advertising companies. Call analytics might help companies get more from that engagement.

This week we called upon two of our friends, Kirk Williams and Sam Ruchlewicz, to join episode 369 of EDGE of the Web. Kirk is the owner of ZATO, his Paid Search PPC micro-agency of experts, and has been working in Digital Marketing since 2009. Sam is Vice President, Digital Strategist, and Data Analyst at Warschawski. Sam oversees client accounts and is responsible for both the strategic direction and execution of all integrated digital marketing and data analytics initiatives. With the news of Google ads hiding data, we called them in for an emergency episode to discuss what is going on. Key topics discussed during the show: Changes to Google ads search terms report Cited data privacy PPC experts reactions Percentage of data hidden Impact on SEOs

Our featured guest on episode 368 of EDGE of the Web is Jeroen Corthout, CEO and co-founder of Salesflare, the intelligent CRM that startups and small businesses love to use. Salesflare’s mission is to automate everything in sales, but the irreplaceable human contact. It gathers this information from emails, email signatures, social profiles, and more. Everything automatically appears in your address book. Jeroen shares his knowledge and some insights on CRMs along with selling during COVID19. You won't want to miss this episode! Key topics discussed during the show: Saas CRMs Comparison of Salesflare to other CRMs Building new software with AI Automation vs Human Selling remotely during COVID19

Our featured guest on EDGE of the Web episode 367 is Tim Schmoyer, CEO of Video Creators. In 2006, Tim was in graduate school and wanted to introduce his girlfriend to his family across the country, so he uploaded videos to YouTube of them hanging out together. Others started watching, which freaked him out a bit, so he started digging into YouTube to figure out how it worked. In 2011, he became the first creator to start training YouTube creators. Today his company, Video Creators, has been featured by FOX, Forbes, BBC even YouTube themselves. His team has helped their clients organically earn over 17 billion views and 70 million subscribers, but that’s only the beginning as they continue to train creators to master YouTube and change lives. Tune in today to learn how to grow a loyal audience while creating top-notch video content from an expert! Key topics discussed during the show: YouTube During Quarantine YouTube Trends Tips For Content Creators Using Video During COVID19

Beta Launch of “Horizon” VR Social Experience by Facebook Horizon is Facebook’s sandbox creation tool for virtual reality experiences, which it wants to broaden while also keeping it social as it enters its next phase of development. Will Apple Launch a Search Engine to Compete with Google? The signs include Apple hiring more search engineers, making changes to its Spotlight Search mobile engine to bypass Google results, and is beefing up its webcrawling Applebot. Microsoft and Walmart Team Up in Bid to Acquire TikTok This is a significant move showing how big a deal it is to figure out who is going to take of TikTok in the US. Walmart sees huge e-commerce potential in the acquisition.

Google Unconference: Sold Out! After seeing its Unconference completely sold out, Google has announced it will offer a virtual Webmaster Conference later this year to keep the momentum going. After Content is Indexed, Keywords in URLs are Less Important Tired of twisting yourself in knots about keywords in URLs for the SEO factor? John Mueller of Google notes their impact is minimal once the content of a page has been indexed. Enhanced News Storytelling Capabilities with Licensed Content Google is launching a project to enhance news storytelling and pay publishers for high-quality news content. First announced in June, the project will officially launch later this year.

This week's featured guest is the one, the only, John Mueller from Google. If you don't know, John is the Senior Webmaster Trends Analyst at Google. He’s been working at Google since September of 2007. He works together with the Webmaster Central, Sitemaps, and Search Quality teams at Google and helps to make sure that information flows freely between webmasters and the engineers at Google. He regularly writes for the Google Webmaster Central blog and is an avid participant in the Webmaster Help Groups. In episode 366 of EDGE of the Web we deep dive into all things Google. Tune in to learn more!

The Google Update that Wasn’t The chatter began flying fast and furious about a possible update to the Google Search Algorithm on Saturday August 15, and it looked like a big one. But by Tuesday it was called a “glitch.” Heading Tags are Important to Google Put simply, Google’s John Mueller indicated that heading tags do matter and are considered a “strong signal” of the content on a web page.  Capturing Leads Through YouTube for Google Ads? Yes You Can! New to YouTube are lead form extensions to allow advertisers to capture leads even while users are watching videos.

This week's featured guest is Julie F. Bacchini, President of Neptune Moon LLC. She has been in the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. We deep-dived into the changes over the years when it comes to paid advertising management. Tune in to episode 365 to get some helpful tips from the pro herself! Key topics discussed during the show: History of PPC changes During COVID19 In recent years Successful online advertising PPC pro tips

This week's featured guest is Max Yoder, Co-Founder and CEO of Lessonly. Lessonly is an online training software that helps teams learn, practice, and Do Work Better. Max provides us his insights into his unique perspective on building good culture, values, and work ethics with employees in the workplace. If you are wanting to learn how to grow a strong culture, core values, and hard work ethics then this is the episode you need to tune into. Learn more from Max by checking out the EDGE of the Web episode 364. Key topics discussed during the show: Lessonly and online training Team culture in a remote workplace Building a company with principles first Implementing core values in a workplace

How Unstoppable is Google?  The big tech companies have been in the hot-seat of Congressional hearings because they’re seen by some as monopolistic. Here’s how Google’s CEO responded in testimony. Is Google Analytics Used Ranking Search Results? Some have speculated that Google is actually using Google Analytics as part of its search results ranking process. John Mueller of Google weighs in to shed some light on the theory. How is Video-Watching Behavior Changing? Snapchat’s Study If businesses want to keep up with evolving video consumption behaviors in the younger set, Snapchat’s new study is one place to start developing an understanding of shifting trends.

Details on the Hack of Prominent Twitter Accounts A total of 130 accounts were impacted, although personal information was compromised for only eight of those. Affected high-profile accounts included Joe Biden, Barak Obama, and Jeff Bezos. Tweet Carousels on Google Search? Gone for now In the wake of a serious hack on 130 prominent Twitter accounts, Google search results pages no longer feature a carousel of tweets. This may just be temporary, but time will tell. Is Search More an Art or a Science? Google’s John Mueller Weighs in The most recent episode of the Search Off the Record podcast has the team dishing about ranking factors. Mueller, for his part, says “Search is not a science.”

This week’s featured guest on EDGE of the Web is Jessica Bowman, Founder/CEO of SEOinhouse.com. Jessica is a marketer who comes from an IT background, bridging the gap between both project requirements and how marketing and IT need to collaborate more effectively. Her diverse experience in project management, website usability, and process analysis gives her insight into what needs tweaked, in your complicated enterprise-level world. She has a systematic approach to transform your SEO program into a well-oiled machine with an army of 30-100+ people thinking about SEO every day, this when you become a powerful SEO Force to Reckon With (SM). Tune in to learn more about Team SEO Training. Key topics discussed during the show: SEO in large corporations Bringing SEO into projects Key SEO understandings SEO trainings The tie between SEO and Executives

Will Facebook Ban Political Ads? Social media platforms increasingly find themselves saddled with sorting out what to do about political ads on their platforms, and Facebook appears to be reconsidering its stance on this. E-A-T Features Prominently in Revamped Google Discover Help Document If you haven’t looked at the Google Discover Help Document lately, you may not recognize it when you do. It’s been completely overhauled, and E-A-T is an important section to see.  Long-Term Outlook of Chief Marketing Officers Considering Pandemic How are CMOs even thinking about the post-COVID marketing outlook when there is literally no end in sight for this pandemic that is worsening in the US?

Can you really consider yourself a digital marketer if you don’t know Gary Illyes? EDGE of the Web had the absolute honor to have the one and only Gary as this week's featured guest on episode 362! For those that don’t know Gary, he is a Webmaster Trends Analyst but according to his Twitter bio he's also the House Elf and Chief of Sunshine and Happiness at Google. He has a difficult job to communicate about search with the world and the updates from constant Google algorithm updates. Tune in to this week's episode to deep dive into how algorithm updates work and the heat that Gary takes from the public when these algorithms are rolled out!   Key topics discussed during the show: Breaking down Webmaster Trends Analyst position at Google How the Google team takes the heat from the public Changes in search since COVID19 hit New SERP elements Explanation of the recent problem with Google

This week’s featured guest on EDGE of the Web is Mike King, The Founder and Managing Director of iPullRank, catching us up on what is new in the digital marketing world. If you don’t know Mike by now you need to. He has an extensive background in software, web development, and a proclivity for creative solutions. That experience has afforded him a track record of successfully coordinating the efforts of Creative, Strategy, Technical, and Paid Media Teams to achieve synergistic solutions in harmony with long-term client campaign goals for several Fortune 500 brands. Check out episode 361 where we deep dive into the effects on COVID19 in the workforce. Key topics discussed during the show: COVID19 effects in workforce Specifically iPullRank Ebook: Marketing in the Age of COVID-19 Employment rate issues Emotional impact from the virus Consumer behavior Digital marketing strategy during this time

From The Verge- Spotify to roll out interactive podcast ads to allow listeners to interact with their device screen as an ad plays mid-roll of their favorite podcasts Search Engine Journal confirms that Apple Safari will allow Google Analytic data to be tracked when users choose their browser. And according to Impact, Google is launching “Keen” - which appears to be a hyper-local / hyper-hobby focused photos and social app, similar to Facebook Groups or Pinterest.

This week Marco Bonomo, SEO Specialist at Mediacom, joined us as our featured guest on EDGE of the Web to discuss Google jobs and internal site search optimization. Marco is involved in SEO strategy planning and technical SEO for leading e-commerce and governmental websites, focusing on the UK. This show is so unique because EDGE has not had a previous show that had deep-dived into the tactic of internal site search. Tune in to EDGE of the Web episode 360 to learn more about optimization of internal site search and optimizing job postings on Google!   Key topics discussed during the show: Internal Site Search Performed Site Search Analyzing Internal Search Flow in GA Using GTM to Unveil Zero-Result Search Queries Google for Jobs Optimization Benefits to Job Seekers & Employers JobPosting Schema Markup How to Rank in Google for Jobs

This week's bonus news episode features Macro Bonomo from Mediacom, with our host, Erin Sparks. They discuss Google Ads giving credits for Covid-19, Walmart integrating with Shopify, and reviewing the takeaways from a panel of top SEOs discussing Google's Page Experience update.

We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space.  Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference. We were able to catch up to Sam Ruchlewicz, Vice President of Digital Strategy & Data Analytics at Warschawski. We covered the Google Partner Program changes that had everyone fired up.  Give it a watch and listen!

We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space.  Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference.   We were able to catch up to Patrick Stox, Product Advisor, Technical SEO & Brand Ambassador of HREFS, a sponsor of our EDGE of the Web podcast.  Give it a watch and listen!

We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space.  Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference.   We were able to catch up to Mordy Oberstein, CMO of Rank Ranger and host of The In Search SEO Podcast and my brother from another mother!  Give it a watch and listen!

We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space.  Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference.   We were able to catch up to Elizabeth Marsten, friend of the show and presenter at SMX. We covered the digital marketplace of Amazon, Walmart and Google Shopping.  Give it a watch and listen!

We are honored that this week's featured guest on the award-winning EDGE of the Web podcast is the one and only Martin Splitt, Developer Relations at Google. Martin is a developer advocate on the Webmaster Trends Analyst team at Google Switzerland. In this role, he helps developers and content creators to build great content on the web. He is involved with the W3C as well as the global web and JavaScript developer community, working to keep the web open. He, Gary Illyes, and John Mueller are working hard in communication with the web world, sharing information regarding how Google looks at the web and their insights at Google Webmaster Trends. We deep-dived into learning how to rank well on Google by developing a top-notch website and content during episode 359 of the EDGE of the Web.

The Final Countdown for Adobe Flash’s DemiseFlash has been on the decline as more content shifts to mobile platforms and standards such as HTML5 take center stage. Adobe will no longer support Flash as of the end of the year.By: Ryan Whitwam Why Does Google Hate Guest Posts?Google seems to think most guest posting is an attempt to get links. Because of this Google discourages guest posting and devalues it for ranking purposes. By: Roger Montti Say It with Me Now: Bounce Rates Don’t Impact Ranking!Google’s John Mueller reiterates yet again that Google does NOT look at bounce rates in Analytics for ranking websites. Google has been saying this for years, but the myth persists.By: Barry Schwartz

Page No-Index Guidance from Google If you wonder which pages really should get a “noindex” tag and which ones you don’t have to bother with, Google’s John Mueller took a crack at explaining it in Google Webmaster Hangout.By: Roger MonttiFrom: Search Engine Journal  How Useful is AMP if It’s Not Tied to Top Stories? In 2021 Google is going to drop the AMP requirement for Top Stories Eligibility. The question is whether or not publishers will stick with AMP if they don’t have to. Hard to say at this point.By: George NguyenFrom: Search Engine Land Video Views and Lead Ads get Engagement Remarketing Option on LinkedIn If you’ve been waiting…and waiting…and waiting for more targeting options in your LinkeIn advertising campaigns, it looks like the wait is finally over for Lead Ads and Video views.By: Susan WenogradFrom: Search Engine Journal

Our featured guest this week on the award-winning EDGE of the Web podcast is Greg Finn, Chief Marketing Officer at Cypress North. He has been involved with the digital marketing industry for over 12 years now and is a certified Google Adwords partner. We turned to Greg to provide us insight to overcome the challenges working with Google. If you are in the digital marketing industry then you know that our relationship with Google is like a rollercoaster with the core algorithm updates and the changes in requirements when it comes to being a part of the Google Partner Program. Tune into episode 358 of EDGE of the Web to deep dive into everything Google!   Key topics discussed during the show: Google Partner Program Certifications Shift in requirements Issues inside of Google Ad matching Podcasting with Search Engine Journal

Don’t Panic About the Google Page Experience UpdateGoogle is talking about an algorithm update that will take place at some point in 2021, but it appears to be a combination of things they already consider. And you have time to fix them. By: Barry SchwartzFrom: Search Engine Roundtable Watch Out TikTok, Zynn is Coming for YouIt’s hard to imagine any app overtaking TikTok’s momentum, unless maybe it would pay users to watch videos. And that’s exactly what newcomer Zynn is doing. Will it succeed?By: Jacob KastrenakesFrom: The Verge SMBs Looking Forward to Google’s Ad CreditsGoogle is testing adding selected web page links in the results user get when searching on YouTube, with the option of clicking on the page link to visit it or conducting a Google search.By: Matt SouthernFrom: Search Engine Land

When it’s time to get your schema mark-up in order, it’s frustrating to have to wait in what feels like an endless line for the developers to make time for it. Wouldn’t it be nice if there were a way to skip that line altogether? You can, and the secret is leveraging Google Tag Manager to get the job done! This week’s featured guest, Paul Lovell, founder of Always Evolving SEO, is always looking for better and more efficient ways for SEOs to get impressive results for clients. His latest obsession is leveraging the functionalities of Google Tag Manager for schema mark-up so you can bypass waiting on developers.  Key topics discussed during the show: Structured Data 101 What Schema.org Consists Of Managing & Deploying Structured Data Most Common Schema Types Deploying Schema Through GTM

Advertisers Using AI to Find Podcast Opportunities  Podcasts are hugely popular right now, but digital marketers who want to advertise on the right ones have to wade through thousands and thousands of options. Now AI can help. By: InsideRadio From: Inside Radio   Facebook and Instagram Dive into eCommerce with Shops The novel coronavirus pandemic seems to have served up the final push Facebook needed to let businesses have online stores easily accessible through both Facebook and Instagram. By: Andrew Hutchinson From: Social Media Today   What Happened to Google Search Results After the May Core Update? There has been a good deal of chatter out there about something seeming amiss with Google’s search results post-update. Did Google break something? And if they did, can they fix it? By: Barry Schwartz From: Search Engine Roundtable

Could podcasting be your drip method for sales? Let’s filter this with John Wall, and grind out the details! John Wall, Partner at Trust Insights and co-host of Marketing Over Coffee, joins us on EDGE of the Web to share his insights on how he has been building and growing his podcast for the last 12 years. Marketing Over Coffee is a marketing podcast, audio-on-demand that covers both classic and new marketing. John and Christopher S. Penn, record a show every week and then publish every Thursday morning. They've been talking about marketing at tech on Marketing Over Coffee for over 12 years which has become their leading source of customers. Tune in to episode 356 of EDGE of the Web to learn how to create a drip method for sales utilizing your own podcast. Key topics discussed during the show: Steps to building a podcast Challenges with building and keeping up with your podcast Reasons to build a podcast Getting into your podcast subject of interest How remote working has impacted podcasts and social media engagement

Pandemic Impacts on Small Businesses Assembled by Facebook The report is based on Facebook collecting responses from 86,000 small-to-medium-sized businesses, as well as 9,000 who are self-employed in providing personal goods and services.  By: Andrew HutchinsonFrom: Social Media Today Backlash Against Businesses with Coronavirus Surcharges A wide variety of businesses, including restaurants, salons, and even some dentist’s offices, are tacking on extra fees to recoup coronavirus costs. Needless to say, there is social media backlash. By: Brie StimsonFrom: Fox News Major Zoom Crash Across the United Kingdom With so many people, businesses, and organizations relying on Zoom for meetings and contact, a major platform outage like the one in the UK leaves everyone feeling angry and frustrated. By: Bhvishya PatelFrom: Daily Mail

Coronavirus has been affecting a lot of businesses over the past few months. Adjusting the way you operate your business during a global pandemic isn't easy but this week's featured guest is here to help! Katy Mann, Founder of Indy with Kids, is our special guest this week on the award-winning EDGE of the Web podcast. Her business is events-based, and when a global pandemic comes along and cancels everything, then no events = no business. What to do? It’s about shifting and adapting and still finding ways to build your local brand. Tune in to episode 355 of EDGE of the Web to learn some strategies on how to keep business flowing!   Key topics discussed during the show: Learn About Indy With Kids Website Website Updates and Adjustments Over the Past 10 Years Change in Content Business Pivots Consumers Social Media Perspectives Community/Business Changes Post COVID

Keep Calm and Carry On! Google’s Latest Core Update On May 4, 2020, Google started rolling out what appears to be a big, broad core update. The full effect may not be felt for another week, but by all indications this was a very significant update. By: Barry SchwartzFrom: Search Engine Land Lily Ray on the May 2020 Google Core Update Her analysis of 550 domains through the Sistrix US visibility index. As with other recent Google updates, YMYL (your money, your life) websites were once again a major focus. By: Lily RayFrom: Path Interactive Omni-Channel Updates in a Time of Coronavirus Everyone’s been shopping online during the COVID-19 pandemic, and now Shopify and Yelp rolled out updates to help SMBs up their omni-channel marketing game. By: Vin GaetaFrom: IMPACT