Does your digital marketing strategy include long-term content marketing? It should! What do brands like Arrow Electronics, General Mills, and Kraft have in common? Their digital marketing efforts go beyond short-term results and focus on long-term content marketing that actively builds relationships with audiences over time. Don't let the pressure to deliver short-term results turn your focus away from developing a long-term content marketing strategy. No one knows more about content marketing than our special guest, Joe Pulizzi, on episode 328 of EDGE of the Web show. Most people know him as the founder of the Content Marketing Institute and Content Marketing World. He’s written and co-written five content marketing books. If you want to create an effective content market strategy for long-term goals tune in to learn from the best, Joe Pulizzi, here on episode 328 on EDGE of the Web!

NEWS SYNOPSES: Google Gives Webmasters More Control Over Their Search Listing DisplaysThree new meta tags allow for controlling the max length of a text preview, duration of a video preview, and size of an image preview. An HTML attribute is also available to help with this.By Barry Schwartz  Broad Core Algorithm Update by Google on September 24thGoogle announced ahead of time this broad update would start rolling out on September 24th, which is only the second time Google has much such an announcement ahead of a major update. By Matt Southern Who was Affected by Google’s September Update?It looks like at least one aspect of the update might have been a crackdown on a popular link scheme exploiting a ranking loophole at Google related to 301 redirecting expired links to a website. By: Rodger Montti

SaaS marketing hinges on building your brand, inbound content marketing, and identifying the right lead acquisition channels. What better way to learn about SaaS marketing than from the guy who built the marketing dept. at Ahrefs. Tim Soulo is the Chief Marketing Officer and Product advisor at Ahrefs (an industry-leading SEO tool, powered by Big Data). With almost 10 years of practical experience in SEO and digital marketing, Tim shares his knowledge by giving live talks at various digital marketing conferences around the world and publishing blog articles at Ahrefs Blog. He’s also the author of many data-driven SEO research studies and a number of detailed marketing guides. If you want to effectively market a SaaS offering but don’t know where to begin, you can learn how to start with Tim Soulo here on episode 327 on EDGE of the Web!

Do you know all the ways to incorporate Quora into your PPC strategy? Maybe you’re not including Quora in your PPC plan because you don’t know where to start! Joe Martinez, Direct of Client Strategy at Clix Marketing joins us again for a special EDGE of the Web episode. We decided one show wasn’t enough time for Joe to provide all of his insight on successful PPC strategies using Quora. But this show is a little different. We asked our listeners and viewers to provide us the questions before and during the live show! An exclusive Q/A session with Joe Martinez picking his brain all things Quora and PPC. You will not want to miss this!

What’s one of the biggest Digital Marketing mistakes being made today? Spending all of your PPC dollars on Google and Facebook! You might be surprised how much of your audience are using Instagram, Quora, Waze, Reddit, Pinterest, Nextdoor, and others. And if you’re not including QUORA in your PPC plan, you’re missing out, especially with its 'Promoted Answers' feature! Our returning guest Joe Martinez, Director of Client Strategies at Clix Marketing, joins us in the studio to discuss all things PPC!  Our expert Joe has been a speaker and writer for many of the various sites we follow, including Search Engine Land, Marketing Land, WordStream, SMX, PPCHero, and Quora. Joe also has recently started his own podcast to teach the world about Paid Media!

Host Erin Sparks and Guest Joe Martinez discuss this weeks trending topics: Google Changes the Meta Robots Nofollow Tag from a Directive to a Hint The Nofollow page tag was previously a directive to stop a web crawler from following links, but now it’s just a hint, which means a Google crawler may or may not obey the Nofollow tag.  Google Launches Two New Link Attribution Tags rel=“sponsored” is for links created as part of advertising, sponsorships, etc. and rel=“ugc” is for links in user generated content. Both will be treated as hints for links to exclude as ranking signals.  Google Says Ranking Factors Don’t Include Content Accuracy Google thinks machine learning isn’t quite good enough yet at assessing content accuracy to make it a ranking factor, which is why it relies instead on various signals for topic relevance and authority.

Was There a Google Search Algorithm Update Around September 4th or 5th? Inquiring minds want to know, but it can be hard to tell. Anyone with a site that suddenly drops tends to sound the alarm, which may or may not indicate a change.     The Latest Quality Raters Guidelines Update from Google The biggest changes were made in the YMYL (your money, your life) section, which was entirely re-written. If Google is talking about it, you should pay attention, but there is no need to panic.

If your business or client’s business gets all of its customers from a localized area- how do you go about optimizing your website to cater to just your city and neighborhoods? What does your local reputation have to do with your ability to drive traffic to your pages and close deals? Google’s monopolistic stranglehold on #LocalSearch can be frustrating, but there’s still lots businesses can do.Our guest today is Mike Blumenthal, a.k.a. "Professor Maps," is a leading expert on all things related to Local Search, including reputation. He is ready to share his insight about reputation and its impact on businesses in the post-Amazon economy. Mike was the founding partner of GatherUp, which is a computer software that helps businesses provide better customer experience through customer reviews and feedback!  Mike also co-founded LocalU, where he works on weekly podcasts and newsletters to help plan conferences and moderate the forums! Mike is actively publishing content across his own personal blog, industry websites, at conferences and on social media. 

Don’t miss this week’s edition of the EDGE of the Web podcast when our special guest is Marie Haynes, Owner of Marie Haynes Consulting Inc., who will provide commentary and analysis on all the latest Google updates for #DigitalMarketing during the news roundup segment of episode 324. This week's topics: FTC YouTube Investigation Settled by Google Google resolves an FTC investigation against YouTube for allegedly violating children's privacy law. End of August Google Algorithm Update? There have been signs of an algorithm update on Google that has occurred towards the end of August. Links Helping With E-A-T? How to obtain expertise, authoritativeness, and trustworthiness? Who truly knows?

Google is constantly coming out with small and core algorithm updates, forcing digital marketers to continuously work on providing top-notch content that develops expertise, authoritativeness, and trust! So what exactly is Google E-A-Ting? Find out everything you need to know from Marie Haynes, Owner of Marie Haynes Consulting Inc., who has been completely obsessed with understanding Google Algorithms! You won’t find someone who knows more about Google’s E-A-T standards and algorithm updates, so tune in to episode 324 of the EDGE of the Web podcast to get the inside scoop on what Google is E-A-Ting!

Don’t miss this week’s edition of the EDGE of the Web podcast when our special guest is Bill Slawski, Director of SEO Research at Go Fish Digital, will provide commentary and analysis on all the latest #DigitalMarketing #SEO headlines during the news roundup segment of episode 323. This week's topics: New Types of Structured Data Added to Google Search Console Google Search Console has added three more types of structured data; Product Markup, Sitelink Searchbox Markup, and Unparsable Types. Bulk Reviews for GMB Google is making it easier to do bulk reviews, replies, and flagging across many listings at the same time. Podcast Listening Continues Growing The usage of podcast mobile app has grown 60% since January 2018 and is expected to continue growing. Podcasts are turning into the top platform to advertise on.

Schema continues to grow in search results with featured snippets, knowledge panels, structured snippets and more. Location history will become part of the future for local search. What will do with it? Are you up-to-speed on Categorical Quality Scores in Ranking Search Results? Find out what you need to know from Bill Slawski, Director of SEO Research at Go Fish Digital, who has been doing SEO work for 20 years. You won’t find someone who knows more about Google’s inner workings, so tune in to episode 323 of the EDGE of the Web podcast to get the inside scoop on the latest SEO developments.

Our special guest this week on the EDGE of the Web podcast is Arlie Hartman, Chief Information Security Officer at BraunAbility. He’ll be talking about cybersecurity with us, but will also provide opinion and analysis on some of the latest #DigitalMarketing headlines: Podcasts results expected as SERP results in Google We’ve already seen it popping up- SERP results with podcast episode info and a play button from Google search. This feature is going to be prime real estate! Amazon Echo keeps overwhelming stronghold on market share With over 76 million units sold- Amazon Echo continues to be the clear leader when it comes to at-home (or office) smart speakers. Over 106 Million people affected by the Capital One hack 30 GB of data was stolen from Capital One in a hack where the accused used a rented server to gain access, and siphon off data, including Social Security Numbers, and bank account numbers.

If all the craziness you hear about malware, cybersecurity, data breaches, info security, and ransomware attacks have you feeling nervous, then you’ll want to learn how to fight back. Our special guest this week on the EDGE of the Web podcast is Arlie Hartman, Chief Information Security Officer at BraunAbility. He’ll be talking about cybersecurity with us, but will also provide opinion and analysis on some of the latest #DigitalMarketing headlines during the news roundup segment of episode 322

Don’t miss our special guest this week on the award-winning EDGE of the Web podcast: Kirk Williams of ZATO Marketing. He’s a leading PPC expert and will also provide commentary and analysis on all the latest #DigitalMarketing headlines during the news roundup segment of Episode 321.

Smart Shopping Ads and Campaigns are on the rise. Are you ready to leverage them into business success? PPC Hero says he’s among the Top 25 Most Influential PPCers in the world (and has been for 3 years running). Search Engine Journal says he’s one of the 23 Top PPC Experts You Should Follow in 2019. Who are we talking about? Kirk Williams of ZATO Marketing, and he’s going to join us for episode 321 of the EDGE of the Web podcast to talk about smart shopping ads and campaigns. Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!  

The Digital Marketing news roundup on the Site Strategics EDGE of the Web podcast makes sense of the latest headlines. This week’s episode features special guest Shay Rowbottom of Rowbottom Marketing, and explores Google's new social network, possible algorithm updates, and LinkedIn moving beyond "business only" style posts.

More and more companies involved in B2B Digital Marketing realize they need to make the most of LinkedIn but aren’t sure how to make it happen. Find out how Shay Rowbottom of Rowbottom Marketing leverages video content to connect with target audiences. She joined LinkedIn back in May 2018 and within one year gained more than 60,000 followers! Tune-in for episode 320 of the award-winning EDGE of the Web podcast

Ready for another Digital Marketing news roundup segment on the award-winning EDGE of the Web podcast? This week features commentary and analysis with Tim Schmoyer, Founder and CEO of Video Creators

YouTube launched back in 2005 when it was largely just cat videos and low-quality content. It’s come a loooong way since then, baby! @timschmoyer, Founder and CEO of Video Creators, has been getting results on the platform since 2006, and has handled YouTube strategies for the likes of HBO, Warner Bros, and even Disney! In short, if your company doesn’t have a YouTube strategy, you’re missing out! Find out more in episode 319 of the EDGE of the Web podcast TODAY Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! -- Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

At Site Strategics we make it easy for you to stay up-to-date on the latest #DigitalMarketing news with our roundup segment in each episode. This week’s EDGE of the Web podcast will feature special guest Traci Reuter, Founder and CEO of Divine Social, to provide commentary and analysis on important headlines.

If building a foolproof social advertising strategy to engage your ideal clients sounds like a dream come true, you can do it! Learn how with Traci Reuter, Founder and CEO of Divine Social, is our special guest for episode 318 of the award-winning EDGE of the Web podcast. Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! -- Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

You might think having every employee in your business helping with your #DigitalMarketing is just a fantasy, but it’s not! It’s called employee social media advocacy and you can find out the why and how of it with Glenn Gaudet, CEO of GaggleAMP, in episode 317 of the award-winning Site Strategics EDGE of the Web podcast. Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

It’s time for another #DigitalMarketing news roundup segment on the award-winning EDGE of the Web podcast, this time featuring commentary and analysis with Glenn Gaudet, CEO of GaggleAMP. This week we're looking at: Tips to drive engagement to your social media content, smarter ad buying, and the overall flattening of social media usage.

How can Digital Marketing professionals leverage SEARCH and SOCIAL for maximum ROI? Why do so many digital marketers continue to focus on front-end acquisition instead of lifetime value? What are the alternatives to last-click attribution in today’s integrated media environment? So many questions! Get some answers when special guest Susan Wenograd, VP of Marketing Strategy at Aimclear, joins us for episode 316 of the award-winning @SiteStrategics EDGE of the Web podcast.

The best #DigitalMarketing professionals keep up with the latest trending news affecting their work. This is why every episode of the EDGE of the Web podcast features a news roundup segment, and a special guest who helps us sort through it all. Join us for episode 316 featuring Susan Wenograd, VP of Marketing Strategy at Aimclear. This week we're looking at a study on voice search, Instagram advertising options, and Google facing an antitrust probe from the Justice Department.

Want your websites and pages to rank better with Google? You’ve got to focus on E-A-T: Expertise, Authoritativeness and Trustworthiness. Join us for a deep dive into E-A-T with Lily Ray, SEO Director at Path Interactive, our special guest for episode 315 of the award-winning EDGE of the Web podcast

When it’s time to catch up on the latest #DigitalMarketing news, all you have to do is tune in to the latest episode of the Site Strategics EDGE of the Web podcast! This week features analysis and commentary with Lily Ray, SEO Director at Path Interactive on stories such as the Google disavow tool is not going away so just use the old version for now, starting July 1 all new sites will be indexed using Google’s mobile-first indexing, and Google’s updated Quality Rater Guidelines targeting E-A-T, page quality and interstitials.

A growing number of advertisers are feeling like lab rats at the hands of the big platforms as they experiment with automation and Machine Learning. Both SEO and Digital Marketing will never be the same. Ginny Marvin, Editor-in-Chief for Search Engine Land, Marketing Land, and MarTech Today will make sense of it all when she is our guest for episode 314 of the award-winning EDGE of the Web Podcast.

You can now ask Amazon Alexa to delete all your voice recordings from the day, Twitter is experimenting with showing more ads, and Roku’s new Activation Insights tool is targeting viewers who have shifted to streaming. Get host's Erin Sparks take on the news along side this week's guest: Ginny Marvin from Search Engine Land, Marketing Land and MarTech Today.

Here’s a little litmus test #DigitalMarketing professionals should apply to their messages: Would you be embarrassed to put this on a billboard? PJ Christie, Founder and CEO of Search and Convert, explains all in episode 313 of the award-winning Site Strategics EDGE of the Web podcast. From the news:  Search Engine Journal: 50% of Small Businesses Do Not Have a Marketing Plan“According to a survey of 350 SMB owners, 50% do not have a marketing plan for 2019.”[Link] By: Matt Southern   Search Engine Land: Google updates Search Quality Evaluator Guidelines“Last week, Google updated its Search Quality Evaluator Guidelines for the first time since July 2018.” [Link] By: George Nguyen   DavidGaughran.com: Time To Ditch Mailchimp?“Mailchimp attracted extreme criticism this week when it became clear how its new marketing services would impact its core email offering.” [Link] By: David Gaughran   GatherUp: The FTC Takes Action On Companies Barring Consumers From Writing Negative Reviews “Including language in your contracts or agreements that bar your customer from writing a negative online review is not only bad form, it’s against the law.” [Link] By: Mike Blumenthal Sponsor: EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

  There are many strategies and tactics people can try when the goal is to #DoBetterWork, which just so happens to be the title of Max Yoder’s book. He’s the founder and CEO of Lessonly, and is our guest for episode 312 of the award-winning Site Strategics EDGE of the Web podcast. From the news:  Search Engine Journal: 72% of People Have Used Voice Search Through a Digital Assistant in 2019 (link) 75% of households will have at least one smart speaker by 2020. The Hustle: FB Expects largest-ever fine for data breach (link) FTC expected to fine $5B for privacy violations.  Search Engine Journal: Byte, the Follow-Up to Vine, Begins Sending Out Beta Invites (link) Will this reboot be able to take over TikTok’s stronghold? Sponsor: EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

We’re diving deep into Local SEO today by debunking some common myths when it comes to editing your Google My Business. Joy Hawkins is the owner of Sterling Sky, Inc. and she recently wrote a blog called "7 Little Known Things About Google Local Guides and Editing Listings on Google Maps" and we wanted to learn more about Google Local Guides more for this show. Plus, what’s with all the spam in Google Maps? How do you combat that? All this and more...today on the EDGE!   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

Paying for SEO may seem like a weird thought, but when you are looking at the landscape of your competitive keywords it might make sense to pay for a few listings or directories. How do you identify the listings that are worth the investment? Garrett Mehrguth, the CEO and co-founder of Directive, joins us on this show to discuss how he finds and invests in directories for his clients to help them generate more leads. Which directories are worth the investment and which ones aren't? Let's find out...today on the EDGE!   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! --   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

What if we could automate and use machines from some of the most mundane SEO tasks and free up our time for more strategy? Well, it is possible and we'll find out how machine learning can make our lives a little easier. Britney Muller is the Senior SEO Scientist at Moz and she has been one of the more vocal leaders in the machine learning space for SEOs. She has written and presented on the topic a number of different times and is continually trying to learn more. Let's continue our deep dive into machine learning this week on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

JR Oakes is the Senior Director of Technical SEO Research at Adapt Partners and he shares a lot of great information on Twitter and GitHub about how to use Data Analysis for SEO. What is Data Analysis? According to the Office of Research Integrity, Data Analysis is the process of systematically applying statistical and/or logical techniques to describe and illustrate, condense and recap, and evaluate data. As we all know, there is so much data we have access to as SEOs, but what can you do with it and how do you use it to improve your organic traffic? Let's talk about it in the first part of a two-part series about Machine Learning and SEO. Also in this episode, we'll talk about what happened with rel=next/prev mixup, AMP is coming to your inbox, YouTube's dominance in mobile traffic, and the growth of e-commerce - all this and more, today on the EDGE!   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Writing case studies are hard to do well. They take a lot of time, you have to interview clients and if you don't do it right, you've completely wasted everyone's time. What's the right way to write a case study and how do you market them afterward? Joel Klettke is the Founder of Case Study Buddy and he's on the mission to help companies unleash the power of case studies. When done right, a case study can not only be a content piece to use on your website or sales, it can be that unique differentiator that closes a potential deal. We're going to learn the process of writing an effective case study and learn all the different ways a case study can be used. All this and more, today on the EDGE!

Machine Learning and Artificial Intelligence are going to continue to dominate the conversation in the PPC industry this year. What are the best ways to use Machine Learning and AI and what skills do you need to have to be successful? Brad Geddes joins us this week to discuss the role Machine Learning should play your PPC campaigns and how it can positively or negatively impact your campaigns. If you don't know, Brad is the co-founder of Adalysis and is one of only two Google-Approved AdWords Seminar Leaders to ever receive the recognition. He has conducted more than 100 officially supported AdWords Seminars and has spoken at more than 125 conferences around the world. Machine Learning and AI in PPC - Let's find out more, today on the EDGE!   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

From a young age, we are taught to share. Sharing is important and sharing is caring. But, when it comes to our professional lives, teams within an organization are unwilling to share data with other departments that could be very valuable to that group. What would happen if we were sharing our data in between departments? How much better would our marketing be? Erin Acheson, the President and COO of DemandSphere, shares with us how she helps companies break down these silos and barriers to help to bridge that gap between the content marketing team and the marketing strategy team. What types of data do these departments need to know and how can things be improved? Plus, we discuss an exciting update from eCommerce websites, shoppable ads within Google Images, and what are people actually using their smart speakers for? All this and more EDGE of the Web.   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! --   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

The fields of marketing, advertising, and PR are constantly changing. Past strategies no longer work as technology is racing ahead of us, customers are buying based on personal values, and trust in brands is at a 10-year low. We've been going through a marketing rebellion for over 100 years but marketers have been ignoring it. What are companies supposed to do to survive? Mark Schaefer, a globally-recognized author, speaker, podcaster, and business consultant, has just written his eighth book and it might be his best. "The Marketing Rebellion" was written to help marketers and businesses owners open their eyes to this rebellion and see how they can adjust their marketing to fit what their customers want. It's time for a new approach to marketing and Mark is your guide on this new journey. Plus, are we in the golden age of podcasting? Is it time to regulate social media influencers? And, the FTC has cracked down on fake Amazon reviews. Let's talk about this and more, today on the EDGE!   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

In case you missed our last episode, Moz has recently announced that they are changing the way Domain Authority will be scored beginning on March 5. Russ Jones, the Principal Search Scientist at Moz, joins us on this special bonus episode to discuss how SEOs should use Domain Authority, how it will be calculated and how frequently it will update. We're diving deep into the new Domain Authority, Today on the EDGE!   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! -- Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Last year, Google updated its Quality Rater Guidelines - what changed and what lessons are there to learn from this update? Marie Haynes, the owner of Marie Haynes Consulting, Inc., joins us on the show this week as she and her team have dove into this 160+ page document to see what changes SEOs and webmasters can glean from it. The most important feature of the guidelines seems to focus around E-A-T which stands for Expertise, Authoritativeness, and Trustworthiness. Several of Google's recent updates have focused on this topic, so it makes it really important for us to focus on this subject! Also, Marie Haynes has spent a lot of time discussing the value of Google's Disavow Tool. Is this tool something we should still be using regularly or is it an outdated tool after Penguin 4.0? Let's cover all these topics and more, today on the EDGE.   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! --   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

There's one thing that is for certain in the marketing technology industry - change. Rather than slowing down, several big changes are accelerating across the industry but what is driving this change? Will it slow down or continue to accelerate? Scott Brinker, the editor of chiefmartec.com and VP of Platform Ecosystem at HubSpot, joins us on the show this week to explore this change in marketing technology and what trends he's seeing in the MarTech Industry. All this and plenty of 301 redirect jokes, today on the EDGE!   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! --   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Welcome to our 300th episode (and 8th year of shows!). We've covered a lot of different topics and interviewed several 100 different people over the past 300 episodes. It's been a lot of fun and we are excited to bring you more shows in the coming years. But this episode, we wanted to catch up with Dave Gerhardt, the VP of Marketing with Drift. He is the co-author of a new book called "Conversational Marketing" and it was just released on 1/30. In this book, he discusses how businesses need to change the way they capture leads and interact with customers. We break down a lot of the theories and stories from the book in this episode of Dave Gerhardt.   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Most of a PPC Manager's focus tends to be on Google Ads - but you could be overlooking a valuable channel for ads - and that's Bing Ads. What in store for Bing Ads in 2019? Well, we reached out to our good friend John Lee as he is the Product Learning Strategist for Bing Ads. He is on the team that helps build training materials and helps with the improvement of Bing Ads so he has a great insight for new users. We have lots of great information about Bing Ads on this episode of EDGE of the Web!   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Recent reports have said that Reddit generates more traffic than Facebook or Twitter and was the third most visited website behind Google and YouTube. So why do marketers seem to ignore this valuable channel? We will find out more about Reddit Marketing this week with Ross Simmonds. He is a big fan of Reddit and has spoken about this topic (and others!) at conferences around the country. More recently, he has been a featured speaker with MozCon and SearchLove. Learn more about Reddit and how it can help with your marketing strategy and even drive more traffic! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

WordPress has become one of the most popular content management systems as it is running over 28% of the web. And to their credit, it is easy to use has lots of great tools you can add that make your website even powerful. But a lot of companies and developers can add so much code to your website that it is slowing down your website and frustrating your users and hurting your SEO. Jon Henshaw, the founder of Coywolf and the Senior SEO Analyst with CBS Interactive, is a big proponent of WordPress and improving your speed on your website. Join our conversation with Jon as we deep dive into plugins, code, and WordPress! All this and more, today on the EDGE!   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Everywhere we look and go we are bombarded with ads and distraction. How do you compete with that when you are marketing your businesses? Steve Woodruff, author of the new book "Clarity Wins", says that the secret weapon he uses for his clients to break through the noise and distraction is Clarity. Steve breaks down how the clarity of our strategy and clarity in our messaging can help you succeed with your business goals and get referrals for your business. Also, since it is our first episode of the new year, we share some of our marketing predictions for 2019. All this and more, today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!