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Chloë Thomas
Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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Migrating from Magento to WooCommerce for better customer service with Yinka Martin from HairWeavon

Migrating from Magento to WooCommerce for better customer service with Yinka Martin from HairWeavon

Yinka Martin is the founder and CEO at HairWeavon. A bricks and clicks retailer she founded in 2011 to help women and men experiencing hair loss to find the best Wigs and Hair Replacement Systems. Ten years on they have just achieved 20% year on year growth. We chat about the empathy superpowergrowing your team, email marketing, celebrating 10 years in businessand their migrations from ZenCart to Magento to WooCommerceGet all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
33:2512/04/2021
How to survive the first 12 months of a beauty startup with Jessica Bellinger of Bess & Color

How to survive the first 12 months of a beauty startup with Jessica Bellinger of Bess & Color

Jessica Bellinger is the founder of online cosmetic brand Jessica & Color. Founded in December 2019, now 12m in they’re at $37,000 sales with growth accelerating.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
30:2605/04/2021
eCommerce Insurance - what protection should you have? With Megan Bingham-Walker from Anansie

eCommerce Insurance - what protection should you have? With Megan Bingham-Walker from Anansie

Megan Bingham-Walker is the co-founder and CEO at Anansi an eCommerce insurance specialist. We're talking about what insurance you should consider having as an eCommerce business, and why! The most interesting chat I've ever had about insurance - and listening could REALLY pay off for you!Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
34:4629/03/2021
Expanding your DTC business to wholesale and into new product lines with Dan from Uther Supply

Expanding your DTC business to wholesale and into new product lines with Dan from Uther Supply

Dan Erdman is the Owner and Founder at Uther Supply, the industry leader in high fashion golf towels and balls. Founded in 2016 they now are doing over $1m a year. We discuss how he took his eCommerce-only products into Dick's Sporting Goods and other top Golf retailers, his team expansion, AND making the shift from towels-only into golf balls as well.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
37:1822/03/2021
How to quit your job and in 12 months grow your eCommerce store by 300% with Daniel McClen

How to quit your job and in 12 months grow your eCommerce store by 300% with Daniel McClen

Daniel McClen is the founder at Solace Jewellery. Founded in 2015 Solace specialises in hypoallergenic jewellery, and they now on track for £250k in sales this year, which is more than triple last year.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
37:3115/03/2021
How to adapt your payments to increase sales with Jason Butcher CEO of Coinpayments

How to adapt your payments to increase sales with Jason Butcher CEO of Coinpayments

Jason Butcher is a specialist at the forefront of fintech he’s a key advisor to multiple businesses focused on aspects of payment solutions and emerging currencies. His core role as the CEO at Coinpayments, an integrated payment gateway for cryptocurrenices. Who better to update us on the latest payments opportunities?It’s been over 4 years since we’ve had an episode about payments – getting money off your customers. So today we’re writing that wrong… and giving you an update on just what the latest opportunities are I the world of payments.And if you’re thinking “I’m on Shopify – they deal with that for me”, well, yes they do – but you still have options, and I think you’re going to want to listen and find out what they are…Payments, of course, is one of those areas where things can change a lot from country to country, and Jason and I have tried to keep this discussion geographically neutral! Which has the added benefit that we won’t be getting deep into any legislation (win!). but be aware that some of what we’re discussing might not be possible in your country, or all the countries you sell toGet all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
32:0208/03/2021
Search Intent - essential for SEO success? With Halford's Group SEO Manager Kev Wiles

Search Intent - essential for SEO success? With Halford's Group SEO Manager Kev Wiles

Kev Wiles is the Group SEO Manager at Halfords, a UK bricks and clicks retailer specialising in motoring and cycling. Founded in 1892 in 2019 they had revenue over £1.1bn with profits of nearly £60m.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
36:1701/03/2021
Why team structure was crucial Magento brand Melvin & Hamilton's growth to €7m

Why team structure was crucial Magento brand Melvin & Hamilton's growth to €7m

Nicolas Metzke is the co-founder and CEO at Melvin & Hamilton Digital, a high-end brand selling shoes and accessories. The brand has been around since 1988 and launched online in 2012. The site now sells 80,000 shoes a year and annual sales are over €7m. He talks to Chloe about their replatforming, how the pandemic has changed their marketing focus - and how reorganising the marketing team has been crucial to take the next growth step.Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
32:4822/02/2021
The Top Facebook Ad Strategies for eCommerce in 2021 with Antoine Gagné from J7 Media

The Top Facebook Ad Strategies for eCommerce in 2021 with Antoine Gagné from J7 Media

Antoine Gagné is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $2m in monthly ad spend. J7 Media specialise in helping DTC brands grow their sales, and have analysed the advertising they’ve been running to put together a guide to best practices – and that’s what I’m chatting with Antoine about today.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
37:2315/02/2021
"The Age of Influence" bestselling author Neal Schaffer

"The Age of Influence" bestselling author Neal Schaffer

Neal Schaffer has been deep in the world of Social media for over 10 years, and is an expert on both building your own social influence and leveraging that of others through Influencer marketing campaigns. In 2020 he published the bestselling book “The Age of Influence: The Power of Influencers to Elevate your Brand”.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
41:1208/02/2021
Luke Carthy launches Afro Drops on WooCommerce. What's the plan for the first 6 months?

Luke Carthy launches Afro Drops on WooCommerce. What's the plan for the first 6 months?

Luke Carthy is a well known eCommerce CRO and SEO specialist, AND now the founder of Afro Drops. We're chatting about how he got to live, why he's not creating his own products, why he chose to launch with WooCommerce, and what he has planned for the first 6 months. We'll be catching up with Luke again in episode 330 to see how things are going and what he's doing to grow the business in the first 12 months.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
37:2201/02/2021
What is your top tip for growing an eCommerce business in 2021? Our eCommerce Experts discuss

What is your top tip for growing an eCommerce business in 2021? Our eCommerce Experts discuss

Chloe is joined by a host of eCommerce experts to answer the question What is your top tip for growing an eCommerce business in 2021? And there's a lot! Covering LOADS including new customer acquistion, customer retention, live chat, SMS, capitalising on the new consumer trends and whole lot more. The answers will help you work out your plans for 2021. Our experts include Chris Dawson from Tamebay; Lucy Bloomfield of 10,000 Customers; Rand Fishkin from Sparktoro, Matt Edmundson from the eCommerce Podcast, eCommerce Badassery's Jessica Totillo Coster, Kunle Campbell from 2x eCommerce, Corinne Watson from Postscript, Sue Monhait from Gift Biz Unwrapped, Rytis Lauris from Omnisend and more. There's so much in this episode you're going to listen more than once!Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
34:4728/01/2021
How to Double your Sales Every Year with Purelei's John Hagan

How to Double your Sales Every Year with Purelei's John Hagan

John Hagan is Director of Growth at Purelei. It’s a German jewellery brand inspired by Hawaii and founded in 2017 that now an 8 figure brand who aim to double in size every year. In this episode we discuss just what it takes to double each year, what it means for the team, for mindset, for every area of the business. Lots of great advice in here for growing fast.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
42:3425/01/2021
How to get from $500k to $1m annual sales with Lucy Bloomfield from 10,000 Customers

How to get from $500k to $1m annual sales with Lucy Bloomfield from 10,000 Customers

Lucy Bloomfield. Back in 2017 Lucy was busy growing her own eCommerce business to over 10,000 customers in just 18 months (hear about that back in episode 253). Today she focuses on helping {other} retailers replicate her success. Lucy is a regular guest on the show because she always brings such great insight. In the past we’ve covered ethical, sustainable eCommerce and Customer Personas and in this episode we’re getting into just how you make the shift from 500k to 1m in annual sales. HEALTH WARNING - we're going to be talking about some hard truths in eCommerce, so you may find this a hard listen - but if you do it could change your future for the better.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
45:3221/01/2021
Exponential growth driven by a commitment to sustainability with Dan Dicker from Circular & Co

Exponential growth driven by a commitment to sustainability with Dan Dicker from Circular & Co

Dan Dicker is the Managing Director and Founder at Circular and Co who manufacture and sell homewares with a conscience. Launched in 2003 they now £2.8m in annual sales. They are commited to building a sustainable business, and sustainable products by embracing the circular economy. Doing this has led to exponential growth in the business. listen to find out how they've acheived all that!Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
33:3118/01/2021
How you can grow your business by adding your products to eBay with Kristi Diemoz

How you can grow your business by adding your products to eBay with Kristi Diemoz

Kristi Diemoz is the Senior Manager Go to Market Strategy at eBay. She’s been at eBay for over 18 years and throughout has been focused on helping eBay sellers succeed on the platform. In this episode, she's going to be discussing with Chloe why using a marketplace like eBay can be a great way to grow sales, reduce risk, and sell internationally. Plus the different strategies brands are using to successfully get sales from the eBay customer base.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
32:4314/01/2021
Facebook Ads + Story + Focus = sales increase of 4,601% with Heidi Jarvis of Boutique Heidi

Facebook Ads + Story + Focus = sales increase of 4,601% with Heidi Jarvis of Boutique Heidi

Heidi Jarvis is the founder of 2 eCommerce businesses – Boutique Heidi and Garage 79. Launched in 2011 and 2013 they’ve experienced rapid growth in 2020 Garage 79 is up 1,071% Boutique Heidi up 4,601% year on year.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
39:2911/01/2021
What is the most important thing we learnt in eCommerce in 2020? Our eCommerce Experts discuss

What is the most important thing we learnt in eCommerce in 2020? Our eCommerce Experts discuss

Chloe is joined by a host of eCommerce experts to answer the question What is the most important thing we learnt in eCommerce in 2020? And there's a lot! Covering everything from customer behaviour changes, the surge into online ordering, how that fits with offline retail, marketing lessons, risk mitigation, backup plans and whole lot more. The answers will help you work out your plans for 2021. Our experts include Chris Dawson from Tamebay; Ian Hammersley from Smartebusiness, Lucy Bloomfield of 10,000 Customers; Rand Fishkin from Sparktoro, Matt Edmundson from the eCommerce Podcast, Kurt Elster from Unofficial Shopify Podcast, eCommerce Badassery's Jessica Totillo Coster, Kunle Campbell from 2x eCommerce, Corinne Watson from Postscript, Sue Monhait from Gift Biz Unwrapped, Rytis Lauris from Omnisend and more. There's so much in this episode you're going to listen more than once!Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
43:1507/01/2021
Growing Profits 4x by shifting from a selling to a service mindset with Eye Love's Travis Zigler

Growing Profits 4x by shifting from a selling to a service mindset with Eye Love's Travis Zigler

Travis Zigler is the SeeEO at Eye Love, a US DTC retailer of eye health products, who give a portion of profits to ending preventable blindness. Founded in 2015, now in 2020 are on track for over $4m in sales. We discuss how he's developed his business through a lazer focus on content marketing that's enabled him to cut the time he spends working AND increase profits drastically. We discuss a whole host of things - this one is a tip packed episode. Including some great Amazon PPC insights too.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
45:0504/01/2021
Influencer marketing, Pinterest Ads, and Lead Gen Quizzes with Simon Driscoll from UXB Skincare

Influencer marketing, Pinterest Ads, and Lead Gen Quizzes with Simon Driscoll from UXB Skincare

We’re joined for the fourth (and final time) by Simon Driscoll from UXB Skincare. Who’s been sharing his startup journey with us all year – and what a year it’s been!In this episode Simon updates us on his lead generation skincare quiz, using Pinterest Ads to drive sign ups, and his forays into Influencer Marketing. We also talk about lessons learnt and what he's going to be focusing on in 2021.Get all the links and resources we mention at eCommerceMasterPlan.comHear our first 3 interviews with Simon here:255273288This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
32:3728/12/2020
Want to grow fast? You need to understand your customers - with Ric Rodriguez from Vashi

Want to grow fast? You need to understand your customers - with Ric Rodriguez from Vashi

Ric Rodriguez is the Head of Search at Vashi, and co-author of the Amazon best seller “Mastering in-house SEO”. Vashi is an ethical fine-jewellery service that puts its customers at the heart of the design and making process – especially when it comes to custom engagement rings. They were founded in 2007 and are busy disrupting the jewellery industry – including going from a digital team of 5 to 40 in recent months! We talk team, SEO, customer journey and more.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
29:2321/12/2020
How the pandemic has impacted delivery. With Ben Woodward and Tash Jones from SmartFreight

How the pandemic has impacted delivery. With Ben Woodward and Tash Jones from SmartFreight

Ben Woodward and Tash Jones from SmartFreight are experts in the shipping and fulfilment industry, which means they’ve spent 2020 getting to grips with how a global pandemic has changed the shipping habits of retailers. From getting stock into the warehouse to getting the parcel to the customer they have seen retailers across the world ripping up the rule book and making huge (and small) changes to enable them to continue to survive and thrive in these ‘interesting times’.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
30:3114/12/2020
Enter the world of auction-selling with David Zinberg founder of Bids.com

Enter the world of auction-selling with David Zinberg founder of Bids.com

David Zinberg is the CEO and Founder of Bids.com. An online auction marketplace focused on jewelry, accessories and collectibles. Founded in 2018 they now have over 200,000 registered users and have grown over 300% in the last year. We discuss what it takes to make an auction site successful, competitive advantage and much more.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
29:4607/12/2020
DTC brand 0 to 7 figures in 3 years via content and email with Shivraj Bassi from Innermost

DTC brand 0 to 7 figures in 3 years via content and email with Shivraj Bassi from Innermost

Shivraj Bassi is the Founder and CEO at Innermost. Originally Innermost sold their nutritional products B2B, but in 2019 shifted their focus to DTC. The combined DTC and B2B operation is now 3 years old and achieving a 7-figure run rate. We discuss why starting wholesale has been brilliant, how understanding the customer has influenced product and marketing, and how they've used content and very clever email marketing to accelerate their sales growth.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
34:1530/11/2020
Behind the Scenes: how we create and market our podcasts - your questions answered

Behind the Scenes: how we create and market our podcasts - your questions answered

To celebrate reaching episode 300 host Chloe Thomas is going to answer our listeners questions about how we create our podcasts. How do we get guests? What is recording like? Editing, promotion and more. We've been collecting your questions and in this episode Chloe will answer them all.Get all the links and resources we mention at eCommerceMasterPlan.com/300This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
50:4623/11/2020
How We'll Shop, what does the future hold for retail? Top 20 Global Retail expert Andrew Busby

How We'll Shop, what does the future hold for retail? Top 20 Global Retail expert Andrew Busby

Andrew Busby is the CEO of Retail Reflections, one upon a time he was a retailer himself – but for most of the last decade he’s been helping retailers understand where the opportunities and threats they need to adapt for lie. That includes being a contributor to Forbes, being on the Advisory boards of multiple events and magazines, AND holding the position of IBM Social Commerce Futurist for over 4 years. As well as speaking at many events, and writing for many top publications, Andrew has been named a top 20 global retail influencer. We are honoured to have Andrew giving up his time to be on the show today, and quite frankly who better could we be speaking to about what the future holds for retail?Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
48:1016/11/2020
How Swag.com grew their B2B eCommerce sales 1,999% in 3 years with Jeremy Parker

How Swag.com grew their B2B eCommerce sales 1,999% in 3 years with Jeremy Parker

Jeremy Parker is the co-founder and CEO at Swag.com a B2B eCommerce business revolutionising the world of promotional products since 2015. They have a 3 year revenue growth of 1999% and ranked 218 on the 2020 Inc 5000 list. Sneak preview - it's all about a total obsession with making things as easy for the customer as possible.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
37:4909/11/2020
Serial eCommerce Growth Hacker Mario Nawfal talks marketing as lego bricks

Serial eCommerce Growth Hacker Mario Nawfal talks marketing as lego bricks

Mario Nawfal started his first eCommerce business Froothie in 2013 with just $300 in the bank, and since then has grown multiple eCommerce businesses that range from “Guilt-free box” a healthy snacks food subscription service, to Commercial Blenders Australia which – sells blenders to businesses. Together they achieve over 8 figures a year. Mario shares SOOOO much advice in this episode (you need to checkout the shownotes at eCommerceMasterPlan.com/podcast to get all the links to the resources he mentions). We chat about trends, growth hacking, reddit ads, Facebook Ads, email marketing, Upsells, and much much more.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
40:5102/11/2020
Selling services on Shopify with Izabela Russell from Music Radio Creative

Selling services on Shopify with Izabela Russell from Music Radio Creative

Izabela Russell is the CEO at Music Radio Creative. Founded in 2006 they sell a range of services, software, and courses to businesses, radio stations, podcasters, live streamers and youtubers! We get into how she's grown their online sales 40% in the last year, and explore how focusing on YouTube content can create a powerful sales channel.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
37:0126/10/2020
Thriving through a period of huge (but turbulent) growth with Geoff Atkinson of Overstock

Thriving through a period of huge (but turbulent) growth with Geoff Atkinson of Overstock

Geoff Atkinson was a part of the Overstock.com marketing team during a 6 year period when they went through rapid international expansion, and refocused from selling anything to focusing on home and garden. During that time he went from Email Marketing Manager to SVP Marketing, CRM, Analytics & Demand Management. We discuss hiring, staff retention, loyalty programs, SEO, and much more.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
45:1319/10/2020
Adapting a complicated business fast with Andrew Steel from Charles Bentley

Adapting a complicated business fast with Andrew Steel from Charles Bentley

Andrew Steel is the eCommerce Director at Charles Bentley, founded 160 years ago as manufacturer of chimney sweeping brushes, they now balance selling brushes and cleaning products via wholesale and dropshipping to some of the UK’s largest retailers AND running their own home and garden eCommerce store. Employing over 150 people, and manufacturing over 2m brushes a year has made dealing with the challenges of the pandemic particularly interesting!Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
33:4112/10/2020
How to get your Systems in order so you can SCALE fast with Trent Dyrsmid

How to get your Systems in order so you can SCALE fast with Trent Dyrsmid

Trent Dyrsmid has been sourcing products and selling on Amazon for over 4 years, during that time he’s also got very into traffic driving, hosted the brilliant Bright Ideas Podcast, AND (which is what we’re chatting about today) mastered the process of systematising your business in order to take the stress and cost out of scaling. He’s got so good at systematising that in 2019 his Amazon business ranked 254 on the Inc 5000 list.Get Trent’s amazing Flowster offer at Flowster.app/masterplanGet all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
31:5705/10/2020
Take everything in house using BigCommerce with Sam Grant from Toolstop

Take everything in house using BigCommerce with Sam Grant from Toolstop

Sam Grant is the Digital Marketing Manager at Toolstop, where he juggles the needs of both the B2C and B2B eCommerce sites. Toolstop launched in 1965 and they now do 9,000 orders a month across the two sites.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
33:5028/09/2020
Introducing... The Future of eCommerce Podcast

Introducing... The Future of eCommerce Podcast

We’ve just passed 500,000 listens – how crazy is that?? And how awesome.Looking at the monthly listeners it’s going to take a lot less than 5 years to double that and reach the million.I’d love your help to get there – so please do let others know about the show, or give us a share on social – use the hashtag #ecommasterplanI’m going to think of someway to celebrate the milestone on the show soon – but for now…. Whilst I chat with retailers each week, and give you insight to what’s happening right now – my friend Derric Haynie has a new podcast that’s all about what’s coming up in the future.It’s a great show, and well worth a listen – so I’ll let him tell you a little bit more…The Future of eCommerce PodcastThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
04:0927/09/2020
Coping with a supplier-side meltdown with Neil Fitzpatrick from Pet Drugs Online

Coping with a supplier-side meltdown with Neil Fitzpatrick from Pet Drugs Online

Neil Fitzpatrick is the Managing Director at Pet Drugs Online. The UK’s leading online pharmacy service for pets set up and run by vets in Somerset, UK. They launched in 2005 and are on track for over £50m in sales this year with a 33% yearly growth rate. During the height of the covid-19 pandemic they saw sales increase 400%, which caused a major problem with some of their Drop Shipping suppliers speed of despatch. This caused a lot of customer service headaches. Neil joins Chloe to discuss this and lots of other interesting and impacts and lessons from the peak of Covid-19.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
40:1521/09/2020
Making the most of a 400% sales boom with Chris Meade from Crossnet

Making the most of a 400% sales boom with Chris Meade from Crossnet

Chris Meade is one of the three co-founders of Crossnet, a business started in September 2017 that hit over $2m in sales in 2019. Crossnet is a business based on a game the 3 invented in order to escape the 9 to 5, which they’ve grown in a low-risk, life-friendly way! Since Covid-19 struck sales have quadrupled giving Chris and the Crossnet team a supply, and customer service challenge. Plus a massive marketing opportunity. in this candid chat Chris shares lots of detail about how they've coped with it all including their Facebook Ads and email strategy, which includes how to get your email sign up rates to over 10%.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
29:4414/09/2020
Maintaining profits when the stores shut with Industry West CMO Ian Leslie

Maintaining profits when the stores shut with Industry West CMO Ian Leslie

Ian Leslie is the CMO at US homewares brands Industry West and Favor. It all started with Industry West in 2010, and then Favor launched in 2019. Now the 2 sites typically grow at 25% per year with sales over $10m a year.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
45:0607/09/2020
ID your seasonality, getting ready for Q4, Facebook Ads and Klaviyo with Simon from UXB Skincare

ID your seasonality, getting ready for Q4, Facebook Ads and Klaviyo with Simon from UXB Skincare

Way back in January (episode 255) we started our journey with Simon finding out about UXB skincare and his plans for 2020. In May (episode 273) he came back on the show so we got to find out how Q1 had gone, and his plans for Q2 – which weren’t as disrupted as you might think…Today he’s back to talk how it’s all going, email marketing, Facebook ads, business seasonality, Klaviyo AND his plans for Q4This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
32:1631/08/2020
Getting the foundations right for exponential growth with Bouq's John Tabis

Getting the foundations right for exponential growth with Bouq's John Tabis

John Tabis is the founder and chairman at The Bouqs Company, an online florist. Founded in 2012 they have sold 100s of millions of dollars worth of flowers to millennial females. We chat about how they decided to launch into the flower sector, and the foundations they put in place to enable fast growth down the line. That includes tech, team, and culture. Plus a lot about supply chain - just as you'd expect in the world of flowers!This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
36:3624/08/2020
A curated marketplace with social media at it's heart, Greg Spillane from Fancy

A curated marketplace with social media at it's heart, Greg Spillane from Fancy

Greg Spillane is the CEO at Fancy, a curated online retailer for customers looking to discover the coolest and most innovative fashion, accessories, art and gadgets from emerging brands and artists across the globe from their 200,000+ inventory. We discuss how social connection is at the heart of the business, and why this is the golden age for DTC brands.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
36:3817/08/2020
Selling £20m of Furniture a year on Magento with Aynsley Peet from Cox and Cox

Selling £20m of Furniture a year on Magento with Aynsley Peet from Cox and Cox

Aynsley Peet is the Head of eCommerce at Cox and Cox, a UK homeware retailer. The business was founded in 2001 and sales are close to £20m per year; selling online, mail order, and B2B.Checkout AppSumo >> https://ecmp.info/appsumo Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
40:0910/08/2020
Building a DTC Fashion brand to $4m per year on Shopify with Dan Demsky from Unbound Merino

Building a DTC Fashion brand to $4m per year on Shopify with Dan Demsky from Unbound Merino

Dan Demsky is the founder of Unbound Merino. They started in 2016 by raising $380k via crowdfunding, and now have annual sales in excess of $4m. They sell on Shopify and launched with Crowdfunding, and Facebook Ads - lots of great insight into growth mindsets and focus.Checkout AppSumo >> https://ecmp.info/appsumo Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
35:1903/08/2020
Zero to $1.5m in 2 years with Facebook Ads. It's Kevin Urrutia from DTC brand Chester Travels

Zero to $1.5m in 2 years with Facebook Ads. It's Kevin Urrutia from DTC brand Chester Travels

Kevin Urrutia is the founder at Chester Travels, a DTC Suitcase brand. They launched in 2017 and in 2019 did $1.5m in revenue.Listen for LOTS of fast-growth tips - including Facebook Ads advice.Checkout AppSumo >> https://ecmp.info/appsumo Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
37:3227/07/2020
Email Marketing Copywriting with Parry Malm - why you need to use AI

Email Marketing Copywriting with Parry Malm - why you need to use AI

Parry Malm is the CEO at Phrasee and author of "The Language Effect: Why AI-Powered Copywriting is a marketer's (new) best friend." I’ve been a consumer of Parry’s email marketing, subject line and copywriting wisdom for many years – approaching a decade now I think so it’s a pleasure to get him here on the show to share some of that wisdom with all of you.Checkout AppSumo >> https://ecmp.info/appsumo Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
37:4620/07/2020
Introducing.... Keep Optimising Podcast

Introducing.... Keep Optimising Podcast

The Keep Optimising Podcast is a the brand new podcast we've created.A weekly audio-only podcast which focuses on a different marketing method (think email, SEO, Google Ads etc) each month. Each guest has been hand-picked by host Chloe Thomas because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.You can hear a new episode for free every Wednesday.Each episode is audio only and lasts about 45 minutes.AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.To get all of this for free – look us up right now on Apple Podcast, Spotify or your podcast app of choice by searching “Keep Optimising” (with an s not a z) and hit subscribe.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
01:5415/07/2020
How luxury sleepwear DTC brand Lunya & Lahgo is increasing Shopify sales 200%

How luxury sleepwear DTC brand Lunya & Lahgo is increasing Shopify sales 200%

Ashley Merrill is the founder and CEO of Lunya and Lahgo, a D2C luxury sleepwear company that’s experiencing 200% year-on-year growth. Founded in 2012 they served over 120k customers in the last year.Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
32:2513/07/2020
RestoraPet's Brian Larsen explains how they grow 500% year on year

RestoraPet's Brian Larsen explains how they grow 500% year on year

Brian Larsen is the founder of RestoraPet a pet supplement subscription eCommerce store. Launched in 2014 sales grew by over 500% in 2018 and they are on track for $10m this year. We chat about everything from email pop ups to split testing. AND he explains how they're testing woocommerce against shopify.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
34:3406/07/2020
Using pop ups to achieve 500% YoY growth with Blomma Beauty's Karen MacDonald

Using pop ups to achieve 500% YoY growth with Blomma Beauty's Karen MacDonald

Karen MacDonald is the founder at Blomma Beauty. She founded the business in 2018 to help customers find all natural and organic beauty products. Karen’s clearly found a successful formula as the business is growing at 500% year on year.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
33:2029/06/2020
Email Marketing with Chris Orzechowski Author of Bestseller "Make it Rain"

Email Marketing with Chris Orzechowski Author of Bestseller "Make it Rain"

Chris Orzechowski is the author of Amazon Bestseller - Make it Rain: The Secret to Generating Massive Paydays from Your Email List. As well as writing a great book on email – he’s an eCommerce Email marketing Strategist with a big focus on copywriting.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
32:2722/06/2020
Customer Communities and Exclusive Short Run Products with Findlay Hats' Jimmy Hickey

Customer Communities and Exclusive Short Run Products with Findlay Hats' Jimmy Hickey

Jimmy Hickey is the founder and owner at Findlay Hats. Founded in late 2013, they have grown from a 2 person team working out of a living room to a 12 person team in a warehouse. With no outside funding, investors or famous influencers, they now have a fiercely loyal community of over 100,000 with a 7-figure revenue in 2019.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
30:4615/06/2020